{"id":10005,"date":"2024-08-13T10:06:09","date_gmt":"2024-08-13T03:06:09","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=10005"},"modified":"2025-10-24T15:00:01","modified_gmt":"2025-10-24T08:00:01","slug":"asm-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/asm-la-gi\/","title":{"rendered":"ASM l\u00e0 g\u00ec? Ti\u00eau chu\u1ea9n v\u1ec1 m\u1ed9t Area Sales Manager (G\u0110 b\u00e1n h\u00e0ng khu v\u1ef1c)"},"content":{"rendered":"\n<p>Khi b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, doanh nghi\u1ec7p lu\u00f4n c\u1ea7n c\u00f3 m\u1ed9t \u201cth\u1ee7 l\u0129nh\u201d kinh doanh nhi\u1ec7t huy\u1ebft v\u00e0 thi\u1ec7n chi\u1ebfn. Kh\u00f4ng ng\u1ea1c nhi\u00ean khi v\u1ecb tr\u00ed c\u1ee7a ASM lu\u00f4n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ch\u00fa tr\u1ecdng v\u00e0 \u0111\u1eb7t ra nh\u01b0 m\u1ed9t tr\u1ecdng t\u00e2m quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng kinh doanh.<\/p>\n\n\n\n<p>C\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/asm-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> kh\u00e1m ph\u00e1 v\u1ecb tr\u00ed \u0111\u1ea7y ti\u1ec1m n\u0103ng &#8211; Area Sales Manager (ASM) &#8211; &#8220;\u0111\u1ea7u n\u00e3o&#8221; c\u1ee7a khu v\u1ef1c b\u00e1n h\u00e0ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-asm-la-gi\">1. ASM l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>ASM<\/strong> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a <strong>Area Sales Manager (Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng khu v\u1ef1c)<\/strong>. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p trung trong c\u00e1c t\u1ed5 ch\u1ee9c kinh doanh, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u00e1m s\u00e1t v\u00e0 \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3.&nbsp;<\/p>\n\n\n\n<p>ASM \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng t\u1ea1i khu v\u1ef1c m\u00ecnh ph\u1ee5 tr\u00e1ch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-la-gi-1024x576.webp\" alt=\"ASM l\u00e0 g\u00ec?\" class=\"wp-image-10028\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-la-gi-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-la-gi-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-la-gi-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-la-gi-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-vai-tro-va-nhi\u1ec7m-v\u1ee5-c\u1ee7a-area-sales-manager\">2. Vai tr\u00f2 v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a Area Sales Manager<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-xay-d\u1ef1ng-k\u1ebf-ho\u1ea1ch-ban-hang\">2.1 X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t c\u1ee7a <strong><em>Area Sales Manager (ASM)<\/em><\/strong> l\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng chi ti\u1ebft cho khu v\u1ef1c m\u00e0 h\u1ecd qu\u1ea3n l\u00fd. C\u00e1c ASM s\u1ebd l\u00e0 ng\u01b0\u1eddi thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau doanh s\u1ed1 c\u1ee5 th\u1ec3, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<p>Do \u0111\u00f3, y\u00eau c\u1ea7u c\u00e1c ASM c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng kh\u1ea3 thi v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 m\u00f4i tr\u01b0\u1eddng, v\u0103n h\u00f3a c\u1ee7a khu v\u1ef1c \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-phat-tri\u1ec3n-h\u1ec7-th\u1ed1ng-khach-hang\">2.2 Ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>ASM kh\u00f4ng ch\u1ec9 ch\u1ecbu tr\u00e1ch nhi\u1ec7m duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n ph\u1ea3i li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ASM c\u1ea7n th\u01b0\u1eddng xuy\u00ean g\u1eb7p g\u1ee1, trao \u0111\u1ed5i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, \u0111\u1ea3m b\u1ea3o h\u1ecd h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n trong khu v\u1ef1c, c\u00e1c ASM s\u1ebd c\u00f9ng ph\u1ed1i h\u1ee3p v\u1edbi ph\u00f2ng Marketing \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c v\u00e0 ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-phat-tri\u1ec3n-d\u1ed9i-ngu-ban-hang\">2.3 Ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p>ASM ch\u1ecbu tr\u00e1ch nhi\u1ec7m tuy\u1ec3n d\u1ee5ng nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 n\u0103ng l\u1ef1c, t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o \u0111\u1ed9i ng\u0169.&nbsp;<\/p>\n\n\n\n<p>Ti\u1ebfp theo, ASM t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 hu\u1ea5n luy\u1ec7n, ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a c\u00f4ng ty. Vi\u1ec7c \u0111\u00e0o t\u1ea1o li\u00ean t\u1ee5c gi\u00fap nh\u00e2n vi\u00ean c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ed9i ng\u0169 kinh doanh l\u00e0 b\u1ed9 ph\u1eadn \u201cti\u1ec1n tuy\u1ebfn\u201d c\u1ea7n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y tinh th\u1ea7n th\u01b0\u1eddng xuy\u00ean. ASM c\u0169ng c\u1ea7n t\u1ea1o \u0111\u1ed9ng l\u1ef1c, gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh v\u00e0 kh\u00edch l\u1ec7 tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-bao-cao-tinh-hinh-kinh-doanh\">2.4 B\u00e1o c\u00e1o t\u00ecnh h\u00ecnh kinh doanh<\/h3>\n\n\n\n<p>D\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, ASM x\u00e2y d\u1ef1ng c\u00e1c b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3 v\u00e0 chi ti\u1ebft v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh. C\u00e1c b\u00e1o c\u00e1o n\u00e0y th\u01b0\u1eddng bao g\u1ed3m c\u00e1c ch\u1ec9 s\u1ed1 KPI (Key Performance Indicators) nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, th\u1ecb ph\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn. ASM c\u0169ng ph\u1ea3i ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh s\u1ed1 \u0111\u1ec3 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh c\u1ee7a khu v\u1ef1c.<\/p>\n\n\n\n<p>C\u00e1c b\u00e1o c\u00e1o n\u00e0y cung c\u1ea5p cho ban l\u00e3nh \u0111\u1ea1o c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh c\u1ee7a khu v\u1ef1c, gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 t\u00ecnh h\u00ecnh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/vai-tro-cua-ASM-1024x670.webp\" alt=\"Vai tr\u00f2 c\u1ee7a Area Sales Manager (ASM)\" class=\"wp-image-10031\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/vai-tro-cua-ASM-1024x670.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/vai-tro-cua-ASM-300x196.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/vai-tro-cua-ASM-768x503.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/vai-tro-cua-ASM-1536x1006.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/vai-tro-cua-ASM.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-c\u1ed1-v\u1ea5n-d\u1eafc-l\u1ef1c-cho-lanh-d\u1ea1o\">2.5 C\u1ed1 v\u1ea5n \u0111\u1eafc l\u1ef1c cho l\u00e3nh \u0111\u1ea1o<\/h3>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a Area Sales Manager (ASM) kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u1ebfn vi\u1ec7c \u0111\u00f3ng vai tr\u00f2 c\u1ed1 v\u1ea5n \u0111\u1eafc l\u1ef1c cho ban l\u00e3nh \u0111\u1ea1o trong c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>T\u1eeb vi\u1ec7c \u0111\u01b0a ra c\u00e1c d\u1eef li\u1ec7u v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng, th\u1ecb ph\u1ea7n, v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u1edf b\u00e1o c\u00e1o, Ban l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i v\u00e0 d\u1ef1 \u0111o\u00e1n c\u00e1c k\u1ecbch b\u1ea3n t\u01b0\u01a1ng lai c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, h\u1ecd \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng \u00e1n kinh doanh b\u00e1m s\u00e1t v\u00e0o th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng, nh\u01b0 g\u1ee3i \u00fd ch\u00ednh s\u00e1ch gi\u00e1;c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5; chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ecba ph\u01b0\u01a1ng hay ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u1edbi \u0111\u1ed1i t\u00e1c.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/sales-manager-la-gi\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Manager l\u00e0 g\u00ec? M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c, nhi\u1ec7m v\u1ee5 v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n c\u00f3<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-so-sanh-hai-v\u1ecb-tri-asm-va-rsm\">3. So s\u00e1nh hai v\u1ecb tr\u00ed ASM v\u00e0 RSM<\/h2>\n\n\n\n<p>Area Sales Manager (ASM) v\u00e0 Regional Sales Manager (RSM) \u0111\u1ec1u l\u00e0 nh\u1eefng v\u1ecb tr\u00ed quan tr\u1ecdng trong doanh nghi\u1ec7p n\u00f3i chung v\u00e0 <a href=\"https:\/\/base.vn\/blog\/phong-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u1ed9 ph\u1eadn kinh doanh<\/a> n\u00f3i ri\u00eang. M\u1eb7c d\u00f9 c\u1ea3 hai v\u1ecb tr\u00ed \u0111\u1ec1u c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, RSM th\u01b0\u1eddng c\u00f3 quy\u1ec1n h\u1ea1n v\u00e0 thu nh\u1eadp cao h\u01a1n do ph\u1ea1m vi qu\u1ea3n l\u00fd v\u00e0 tr\u00e1ch nhi\u1ec7m c\u00f4ng vi\u1ec7c l\u1edbn h\u01a1n.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ti\u00eau ch\u00ed<\/strong><\/td><td><strong>ASM (Area Sales Manager)<\/strong><\/td><td><strong>RSM (Regional Sales Manager)<\/strong><\/td><\/tr><tr><td>Ph\u1ea1m vi qu\u1ea3n l\u00fd<\/td><td>Qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng trong m\u1ed9t khu v\u1ef1c nh\u1ecf h\u01a1n.<\/td><td>Qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u00ean m\u1ed9t ph\u1ea1m vi l\u1edbn h\u01a1n.<\/td><\/tr><tr><td>Quy\u1ec1n h\u1ea1n c\u00f4ng vi\u1ec7c<\/td><td>Th\u01b0\u1eddng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho khu v\u1ef1c c\u1ee5 th\u1ec3.<\/td><td>C\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho m\u1ed9t ph\u1ea1m vi l\u1edbn h\u01a1n, th\u01b0\u1eddng l\u00e0 tr\u00ean c\u1ea3 n\u01b0\u1edbc ho\u1eb7c khu v\u1ef1c l\u1edbn.<\/td><\/tr><tr><td>Tr\u00e1ch nhi\u1ec7m c\u00f4ng vi\u1ec7c<\/td><td>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, b\u00e1o c\u00e1o t\u00ecnh h\u00ecnh kinh doanh cho khu v\u1ef1c c\u1ee5 th\u1ec3.<\/td><td>Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng to\u00e0n c\u1ea7u ho\u1eb7c qu\u1ed1c gia, qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 ASM, \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a to\u00e0n khu v\u1ef1c.<\/td><\/tr><tr><td>M\u1ed1i quan h\u1ec7<\/td><td>T\u01b0\u01a1ng t\u00e1c ch\u1ee7 y\u1ebfu v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 kh\u00e1ch h\u00e0ng trong khu v\u1ef1c.<\/td><td>T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c ASM v\u00e0 c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd cao h\u01a1n trong t\u1ed5 ch\u1ee9c, li\u00ean k\u1ebft gi\u1eefa c\u00e1c khu v\u1ef1c v\u00e0 ph\u1ed1i h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng.<\/td><\/tr><tr><td>M\u1ee9c Thu Nh\u1eadp<\/td><td>M\u1ee9c thu nh\u1eadp c\u1ee7a ASM th\u01b0\u1eddng d\u01b0\u1edbi so v\u1edbi RSM.<\/td><td>M\u1ee9c thu nh\u1eadp c\u1ee7a RSM th\u01b0\u1eddng cao h\u01a1n so v\u1edbi ASM do ph\u1ea1m vi v\u00e0 tr\u00e1ch nhi\u1ec7m c\u00f4ng vi\u1ec7c l\u1edbn h\u01a1n.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-va-RSM-1024x670.webp\" alt=\"ASM v\u00e0 RSM\" class=\"wp-image-10033\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-va-RSM-1024x670.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-va-RSM-300x196.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-va-RSM-768x503.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-va-RSM-1536x1006.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ASM-va-RSM.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-l\u1ed9-trinh-thang-ti\u1ebfn-c\u1ee7a-v\u1ecb-tri-area-sales-manager\">4. L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn c\u1ee7a v\u1ecb tr\u00ed Area Sales Manager<\/h2>\n\n\n\n<p>L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn c\u1ee7a v\u1ecb tr\u00ed Area Sales Manager (ASM) th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n, kinh nghi\u1ec7m l\u00e0m vi\u1ec7c, v\u00e0 th\u00e0nh t\u00edch trong c\u00f4ng vi\u1ec7c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn ph\u1ed5 bi\u1ebfn cho ASM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng (Sales Representative):<\/strong> Th\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc xu\u1ea5t ph\u00e1t cho nhi\u1ec1u ASM. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, h\u1ecdc h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd khu v\u1ef1c nh\u1ecf (Territory Manager):<\/strong> Sau khi c\u00f3 kinh nghi\u1ec7m v\u00e0 th\u00e0nh t\u00edch trong vai tr\u00f2 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c l\u00ean v\u1ecb tr\u00ed qu\u1ea3n l\u00fd khu v\u1ef1c nh\u1ecf. Vai tr\u00f2 n\u00e0y th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi qu\u1ea3n l\u00fd m\u1ed9t khu v\u1ef1c nh\u1ecf h\u01a1n v\u00e0 ph\u1ee5 tr\u00e1ch \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng trong khu v\u1ef1c \u0111\u00f3.<\/li>\n\n\n\n<li><strong>Area Sales Manager (ASM): <\/strong>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc ti\u1ebfn l\u1edbn nh\u1ea5t trong l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn. Khi tr\u1edf th\u00e0nh ASM, h\u1ecd s\u1ebd c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng trong m\u1ed9t khu v\u1ef1c l\u1edbn h\u01a1n, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li><strong>Regional Sales Manager (RSM):<\/strong> N\u1ebfu c\u00f3 th\u00e0nh t\u00edch \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc, ASM c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c l\u00ean c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao h\u01a1n nh\u01b0 RSM ho\u1eb7c c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd ch\u1ee9c n\u0103ng kh\u00e1c trong t\u1ed5 ch\u1ee9c.<\/li>\n\n\n\n<li><strong>Gi\u00e1m \u0111\u1ed1c kinh doanh: <\/strong>N\u1ebfu ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 c\u00f3 th\u00e0nh c\u00f4ng trong vai tr\u00f2 qu\u1ea3n l\u00fd, c\u00f3 th\u1ec3 c\u00f3 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn l\u00ean c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao h\u01a1n nh\u01b0 <a href=\"https:\/\/base.vn\/blog\/cco-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gi\u00e1m \u0111\u1ed1c Kinh doanh<\/a>, Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-tieu-chu\u1ea9n-b\u1eaft-bu\u1ed9c-ph\u1ea3i-co-\u1edf-m\u1ed9t-asm\">5. Ti\u00eau chu\u1ea9n b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 \u1edf m\u1ed9t ASM<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-ki\u1ebfn-th\u1ee9c\">5.1 Ki\u1ebfn th\u1ee9c<\/h3>\n\n\n\n<p>ASM c\u1ea7n ph\u1ea3i s\u1edf h\u1eefu m\u1ed9t ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty cung c\u1ea5p. Hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c t\u00ednh n\u0103ng, \u01b0u \u0111i\u1ec3m v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m gi\u00fap ASM tr\u1edf th\u00e0nh ng\u01b0\u1eddi truy\u1ec1n \u0111\u1ea1t thuy\u1ebft ph\u1ee5c cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c hi\u1ec3u bi\u1ebft v\u1eefng v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch n\u1eafm v\u1eefng nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y, ASM c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng trong c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-k\u1ef9-nang\">5.2 K\u1ef9 n\u0103ng<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-k\u1ef9-nang-c\u1ee9ng\">K\u1ef9 n\u0103ng c\u1ee9ng<\/h4>\n\n\n\n<p>L\u00e0 th\u1ee7 l\u0129nh c\u1ee7a b\u1ed9 ph\u1eadn kinh doanh, m\u1ed9t ASM t\u00e0i ba c\u1ea7n trang b\u1ecb nh\u1eefng <a href=\"https:\/\/base.vn\/blog\/ky-nang-cung-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">k\u1ef9 n\u0103ng c\u1ee9ng<\/a> nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u1ea3n l\u00fd v\u00e0 l\u00e3nh \u0111\u1ea1o: ASM c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o \u0111\u1ed9ng l\u1ef1c, h\u01b0\u1edbng d\u1eabn v\u00e0 h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean d\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u: Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. ASM c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>Giao ti\u1ebfp v\u00e0 thuy\u1ebft ph\u1ee5c: K\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 thuy\u1ebft ph\u1ee5c l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9i ng\u0169. ASM c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-k\u1ef9-nang-m\u1ec1m\">K\u1ef9 n\u0103ng m\u1ec1m<\/h4>\n\n\n\n<p>V\u1edbi \u0111\u1eb7c th\u00f9 c\u00f4ng vi\u1ec7c c\u1ea7n ti\u1ebfp x\u00fac v\u00e0 giao ti\u1ebfp v\u1edbi nhi\u1ec1u b\u1ed9 ph\u1eadn v\u00e0 kh\u00e1ch h\u00e0ng, <a href=\"https:\/\/base.vn\/blog\/ky-nang-mem-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">k\u1ef9 n\u0103ng m\u1ec1m<\/a> l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi b\u1ea5t c\u1ee9 ASM n\u00e0o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ef1 ch\u1ee7 v\u00e0 linh ho\u1ea1t: Tinh th\u1ea7n l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 t\u1ef1 ch\u1ee7 l\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ASM c\u00f3 th\u1ec3 t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd th\u1eddi gian: Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian v\u00e0 t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c gi\u00fap ASM c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li>L\u00e0m vi\u1ec7c d\u01b0\u1edbi \u00e1p l\u1ef1c: ASM th\u01b0\u1eddng ph\u1ea3i l\u00e0m vi\u1ec7c d\u01b0\u1edbi \u00e1p l\u1ef1c cao t\u1eeb c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd. Do \u0111\u00f3, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c d\u01b0\u1edbi \u00e1p l\u1ef1c l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-kinh-nghi\u1ec7m\">5.3 Kinh nghi\u1ec7m<\/h3>\n\n\n\n<p>Kinh nghi\u1ec7m l\u00e0m vi\u1ec7c trong ng\u00e0nh b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng l\u00e0 ngu\u1ed3n l\u1ee3i th\u1ebf quan tr\u1ecdng gi\u00fap ASM hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng. Th\u00e0nh t\u00edch v\u00e0 kinh nghi\u1ec7m trong vi\u1ec7c qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng ho\u1eb7c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t ASM. B\u1eb1ng c\u00e1ch h\u1ecdc h\u1ecfi t\u1eeb kinh nghi\u1ec7m v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng b\u00e0i h\u1ecdc \u0111\u00f3 v\u00e0o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, ASM c\u00f3 th\u1ec3 li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ky-nang-cua-asm-1024x670.webp\" alt=\"K\u1ef9 n\u0103ng c\u1ee7a ASM\" class=\"wp-image-10036\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ky-nang-cua-asm-1024x670.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ky-nang-cua-asm-300x196.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ky-nang-cua-asm-768x503.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ky-nang-cua-asm-1536x1006.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/ky-nang-cua-asm.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-cac-cong-c\u1ee5-c\u1ea7n-thi\u1ebft-trong-cong-vi\u1ec7c-c\u1ee7a-asm\">6. C\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft trong c\u00f4ng vi\u1ec7c c\u1ee7a ASM<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-1-ph\u1ea7n-m\u1ec1m-qu\u1ea3n-ly-kpi\">6.1 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd KPI<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phan-mem-kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m KPI<\/a> (Key Performance Indicators) l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap ASM theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng kh\u00e1c.<\/p>\n\n\n\n<p>ASM c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng khu v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh s\u1ed1.<\/p>\n\n\n\n<p><a href=\"https:\/\/base.vn\/app\/goal\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/asm-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Goal<\/a> l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m \u0111i\u1ec3n h\u00ecnh, cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng linh ho\u1ea1t \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i KPI m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c ra m\u1eaft v\u00e0o th\u00e1ng 10\/2020, Base Goal l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb th\u1ef1c chi\u1ebfn, gi\u00fap g\u1eafn k\u1ebft m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ph\u00f2ng kinh doanh khu v\u1ef1c theo m\u00f4 h\u00ecnh t\u00edch h\u1ee3p gi\u1eefa c\u1ea3 OKR v\u00e0 KPI. T\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c th\u1ef1c thi \u1edf d\u01b0\u1edbi \u0111\u1ec1u \u0111\u01b0\u1ee3c theo d\u00f5i ti\u1ebfn \u0111\u1ed9 trong m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-2-ph\u1ea7n-m\u1ec1m-qu\u1ea3n-ly-ban-hang\">6.2 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-ban-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a> gi\u00fap ASM t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. C\u00f4ng c\u1ee5 n\u00e0y th\u01b0\u1eddng bao g\u1ed3m t\u00ednh n\u0103ng qu\u1ea3n l\u00fd danh s\u00e1ch kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng, v\u00e0 theo d\u00f5i quy tr\u00ecnh b\u00e1n h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng gi\u00fap ASM theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u1ee7a c\u00e1c giao d\u1ecbch b\u00e1n h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c \u0111\u00f3ng g\u00f3i h\u1ee3p \u0111\u1ed3ng, gi\u00fap h\u1ecd \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi b\u01b0\u1edbc \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 k\u1ecbp th\u1eddi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-3-ph\u1ea7n-m\u1ec1m-qu\u1ea3n-ly-cong-vi\u1ec7c\">6.3 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-cong-viec\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c<\/a> gi\u00fap ASM t\u1ed5 ch\u1ee9c v\u00e0 theo d\u00f5i c\u00e1c nhi\u1ec7m v\u1ee5 v\u00e0 d\u1ef1 \u00e1n c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, bao g\u1ed3m ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c v\u00e0 qu\u1ea3n l\u00fd l\u1ecbch tr\u00ecnh l\u00e0m vi\u1ec7c, \u0111\u1ea3m b\u1ea3o m\u1ecdi \u0111\u1ea7u vi\u1ec7c kinh doanh \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u00fang h\u1ea1n v\u00e0 \u0111\u00fang ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>ASM c\u1ea7n ph\u1ea3i theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh trong khu v\u1ef1c c\u1ee7a m\u00ecnh. Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 c\u1ee7a c\u00e1c d\u1ef1 \u00e1n, theo d\u00f5i ch\u1ec9 s\u1ed1 KPI, v\u00e0 ph\u00e1t hi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1edbm \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>ASM c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a href=\"https:\/\/base.vn\/app\/wework\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/asm-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Wework<\/a> &#8211; m\u1ed9t trong nh\u1eefng ph\u1ea7n m\u1ec1m to\u00e0n di\u1ec7n nh\u1ea5t hi\u1ec7n nay trong vi\u1ec7c ph\u00e2n chia nhi\u1ec7m v\u1ee5, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c v\u00e0 qu\u1ea3n l\u00fd l\u1ecbch tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169.<\/p>\n\n\n\n<p>Base Wework c\u00f3 th\u1ec3 t\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd kh\u00e1c nh\u01b0 Base Goal \u1edf tr\u00ean, gi\u00fap ASM c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/base.vn\/app\/wework\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/asm-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/BaseWework-1024x469.webp\" alt=\"Base Wework\" class=\"wp-image-8127\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/BaseWework-1024x469.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/BaseWework-300x138.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/BaseWework-768x352.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/BaseWework-1536x704.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/BaseWework.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-lu\u1eadn\">7. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>ASM kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 nh\u1eefng b\u1ed9 n\u00e3o t\u00e0i ba v\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. S\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f9ng kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00fap h\u1ecd \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 ch\u1ed1t trong vi\u1ec7c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Ch\u00fac c\u00e1c doanh nghi\u1ec7p s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng ASM thi\u1ec7n chi\u1ebfn, tr\u00e1ch nhi\u1ec7m tr\u00ean con \u0111\u01b0\u1eddng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh \u0111a khu v\u1ef1c.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, doanh nghi\u1ec7p lu\u00f4n c\u1ea7n c\u00f3 m\u1ed9t \u201cth\u1ee7 l\u0129nh\u201d kinh doanh nhi\u1ec7t huy\u1ebft v\u00e0 thi\u1ec7n chi\u1ebfn. Kh\u00f4ng ng\u1ea1c nhi\u00ean khi v\u1ecb tr\u00ed c\u1ee7a ASM lu\u00f4n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ch\u00fa tr\u1ecdng v\u00e0 \u0111\u1eb7t ra nh\u01b0 m\u1ed9t tr\u1ecdng t\u00e2m quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng kinh doanh. C\u00f9ng Base.vn kh\u00e1m [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,19],"tags":[],"ppma_author":[56],"class_list":["post-10005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh","category-quan-tri-nhan-su"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASM l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 Area Sales Manager trong doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"ASM l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 vai tr\u00f2 c\u1ee7a Gi\u00e1m \u0111\u1ed1c B\u00e1n h\u00e0ng Khu v\u1ef1c. Tr\u00e1ch nhi\u1ec7m, k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 \u0111\u1ec3 th\u00e0nh c\u00f4ng trong v\u1ecb tr\u00ed n\u00e0y.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/asm-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASM l\u00e0 g\u00ec? Ti\u00eau chu\u1ea9n v\u1ec1 m\u1ed9t Area Sales Manager (G\u0110 b\u00e1n h\u00e0ng khu v\u1ef1c)\" \/>\n<meta property=\"og:description\" content=\"ASM l\u00e0 g\u00ec? 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