{"id":10360,"date":"2025-05-28T16:55:13","date_gmt":"2025-05-28T09:55:13","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=10360"},"modified":"2025-10-31T11:18:55","modified_gmt":"2025-10-31T04:18:55","slug":"ky-nang-ban-hang","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/ky-nang-ban-hang\/","title":{"rendered":"8 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng tuy\u1ec7t \u0111\u1ec9nh gi\u00fap ch\u1ed1t sale nhanh v\u00e0 hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n

Trong th\u1ebf gi\u1edbi kinh doanh \u0111\u1ea7y c\u1ea1nh tranh ng\u00e0y nay, s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m t\u1ed1t th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7 \u2014 kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c<\/em> m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng. M\u1ed9t nh\u00e2n vi\u00ean kinh doanh gi\u1ecfi kh\u00f4ng ch\u1ec9 hi\u1ec3u kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n bi\u1ebft c\u00e1ch \u201cd\u1eabn d\u1eaft\u201d h\u1ecd \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 thuy\u1ebft ph\u1ee5c. B\u00e0i vi\u1ebft n\u00e0y tr\u00ean Base.vn<\/a> s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 8 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng tuy\u1ec7t \u0111\u1ec9nh<\/strong>, \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n v\u00e0 c\u00e1c m\u00f4 h\u00ecnh kinh doanh hi\u1ec7n \u0111\u1ea1i, gi\u00fap \u0111\u1ed9i ng\u0169 sale ch\u1ed1t deal nhanh, t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/strong> v\u00e0 tr\u1edf th\u00e0nh nh\u00e2n t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n\n\n\n

1. K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n\n\n\n

K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng<\/strong> l\u00e0 t\u1eadp h\u1ee3p c\u00e1c kh\u1ea3 n\u0103ng, ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ch\u00e0o b\u00e1n v\u00e0 thuy\u1ebft ph\u1ee5c, k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng c\u00f2n l\u00e0 c\u1ea3 qu\u00e1 tr\u00ecnh t\u1eeb vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u1ebfn x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. <\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng giao ti\u1ebfp<\/a> c\u00f9ng vi\u1ec7c t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7, nhi\u1ec7m v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua h\u00e0ng tuy\u1ec7t v\u1eddi, gi\u00fap t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n

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\"K\u1ef9<\/figure><\/div>\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> B\u00e1n h\u00e0ng l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang v\u1ec1 c\u00f4ng vi\u1ec7c t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n m\u00e0 kh\u00f4ng h\u1ec1 d\u1ec5<\/a><\/p>\n\n\n\n

2. B\u1ed9 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p: 8 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft nh\u1ea5t trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p<\/h2>\n\n\n\n

2.1 Hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5<\/h3>\n\n\n\n

Mu\u1ed1n s\u1ea3n ph\u1ea9m chinh ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc h\u1ebft b\u1ea3n th\u00e2n c\u1ea7n chinh ph\u1ee5c s\u1ea3n ph\u1ea9m. Hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m gi\u00fap nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng t\u1ef1 tin h\u01a1n trong vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 s\u1ebd gi\u00fap c\u00e1c b\u01b0\u1edbc sau trong quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a> d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n

H\u01a1n th\u1ebf n\u1eefa, ki\u1ebfn th\u1ee9c v\u1eefng v\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m gi\u00fap \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng t\u01b0 v\u1ea5n \u0111\u00fang \u0111\u1eafn v\u00e0 hi\u1ec7u qu\u1ea3, gi\u1ea3m thi\u1ec3u th\u1eddi gian ph\u1ea3i gi\u1ea3i th\u00edch ho\u1eb7c x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh do thi\u1ebfu hi\u1ec3u bi\u1ebft. \u0110i\u1ec1u n\u00e0y t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1ef1 \u00e1n c\u00f3 th\u1ec3 t\u1ef1 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c m\u1eb9o v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

2.2 K\u1ef9 n\u0103ng quan s\u00e1t v\u00e0 \u0111\u1ecdc v\u1ecb kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

K\u1ef9 n\u0103ng quan s\u00e1t v\u00e0 \u0111\u1ecdc v\u1ecb kh\u00e1ch h\u00e0ng<\/a> l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a>. Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o kh\u00e1ch h\u00e0ng c\u0169ng n\u00f3i ra m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng nh\u1eefng g\u00ec h\u1ecd c\u1ea7n. <\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch quan s\u00e1t c\u1ea9n th\u1eadn v\u00e0 nh\u1ea1y b\u00e9n, \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng t\u00edn hi\u1ec7u phi ng\u00f4n ng\u1eef v\u00e0 ng\u1eef c\u1ea3nh \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c lo\u1ea1i nh\u00e0 h\u00e0ng kh\u00e1c nhau ph\u1ee5c v\u1ee5 cho c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau, c\u00e1c m\u00f3n \u0103n v\u00e0 phong c\u00e1ch ph\u1ee5c v\u1ee5 c\u0169ng kh\u00e1c nhau. N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p cho h\u1ecd nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft h\u1ecd l\u00e0 ai v\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n

Ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 c\u1ea3m x\u00fac v\u00e0 suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c nh\u00e2n vi\u00ean kinh doanh n\u00ean h\u1ecdc c\u00e1ch \u0111\u1ecdc hi\u1ec3u c\u00e1c t\u00edn hi\u1ec7u nh\u01b0 \u00e1nh m\u1eaft, c\u1eed ch\u1ec9, v\u00e0 t\u01b0 th\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00e1ch h\u00e0ng duy tr\u00ec giao ti\u1ebfp b\u1eb1ng m\u1eaft v\u00e0 g\u1eadt \u0111\u1ea7u, \u0111i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng cho th\u1ea5y h\u1ecd \u0111ang quan t\u00e2m v\u00e0 hi\u1ec3u nh\u1eefng g\u00ec \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111ang tr\u00ecnh b\u00e0y.<\/p>\n\n\n

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\"K\u1ef9<\/figure><\/div>\n\n\n

2.3 K\u1ef9 n\u0103ng giao ti\u1ebfp, l\u1eafng nghe v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi<\/h3>\n\n\n\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd cho b\u1ea1n bi\u1ebft h\u1ecd mu\u1ed1n g\u00ec n\u1ebfu b\u1ea1n \u0111\u1ec3 h\u1ecd n\u00f3i. Thay v\u00ec c\u1ed1 g\u1eafng b\u00e1n cho h\u1ecd th\u1ee9 g\u00ec \u0111\u00f3, ch\u1ec9 c\u1ea7n \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 l\u1eafng nghe c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd. H\u1ecd s\u1ebd th\u00edch \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Nh\u1eefng c\u00e2u h\u1ecfi m\u1edf v\u00e0 tinh t\u1ebf s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb nhi\u1ec1u h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 lo l\u1eafng c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, thay v\u00ec h\u1ecfi “Anh\/ch\u1ecb c\u00f3 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i kh\u00f4ng?”, m\u1ed9t \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 h\u1ecfi “\u0110i\u1ec1u g\u00ec trong s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i m\u00e0 anh\/ch\u1ecb mu\u1ed1n c\u1ea3i thi\u1ec7n ho\u1eb7c thay \u0111\u1ed5i?”. C\u00e2u h\u1ecfi n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap thu th\u1eadp th\u00f4ng tin chi ti\u1ebft h\u01a1n m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, t\u1eeb \u0111\u00f3 gi\u00fap \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng k\u1ef9 n\u0103ng l\u1eafng nghe<\/a> ch\u1ee7 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch nh\u1eafc l\u1ea1i ho\u1eb7c di\u1ec5n \u0111\u1ea1t l\u1ea1i nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 n\u00f3i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 hi\u1ec3u \u0111\u00fang \u00fd h\u1ecd. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap l\u00e0m r\u00f5 th\u00f4ng tin m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c l\u1eafng nghe cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

2.4 K\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh<\/h3>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh \u0111\u1ebfn t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c nhau, vi\u1ec7c s\u1edf h\u1eefu k\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh xu\u1ea5t s\u1eafc c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng cho gi\u1ea3i ph\u00e1p c\u1ee7a c\u00f4ng ty b\u1ea1n. M\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh m\u1ea1ch l\u1ea1c v\u00e0 thuy\u1ebft ph\u1ee5c gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y an t\u00e2m v\u00e0 tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

Th\u1ef1c h\u00e0nh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 n\u00e2ng cao k\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh. Vi\u1ec7c th\u1ef1c h\u00e0nh th\u01b0\u1eddng xuy\u00ean gi\u00fap b\u1ea1n l\u00e0m quen v\u1edbi n\u1ed9i dung v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 t\u1ef1 tin khi tr\u00ecnh b\u00e0y. H\u00e3y t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 thuy\u1ebft tr\u00ecnh, t\u1eeb vi\u1ec7c th\u1ef1c h\u00e0nh tr\u01b0\u1edbc g\u01b0\u01a1ng, tr\u00ecnh b\u00e0y tr\u01b0\u1edbc b\u1ea1n b\u00e8 ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p, \u0111\u1ebfn tham gia v\u00e0o c\u00e1c bu\u1ed5i thuy\u1ebft tr\u00ecnh nh\u1ecf t\u1ea1i c\u00f4ng ty ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n

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\"K\u1ef9<\/figure><\/div>\n\n\n

2.5 K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c<\/h3>\n\n\n\n

B\u00e0n v\u1ec1 k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c, Kaitlin MacDonald – Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng t\u1ea1i Hubspot \u0111\u00e3 chia s\u1ebb m\u1ed9t trong nh\u1eefng ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c l\u00e0 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng coi tr\u1ecdng: \u201c…..b\u1ea5t k\u1ef3 cu\u1ed9c g\u1ecdi n\u00e0o c\u0169ng kh\u00f4ng n\u00ean n\u00f3i v\u1ec1 nh\u1eefng g\u00ec t\u00f4i cho l\u00e0 quan tr\u1ecdng. N\u00f3 ph\u1ea3i n\u00f3i v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng coi tr\u1ecdng v\u00e0 n\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n.”<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t khi b\u1ea1n g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 tr\u00ecnh b\u00e0y c\u00e1c l\u1ee3i \u00edch v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110\u1ec3 thuy\u1ebft ph\u1ee5c hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, nghi\u00ean c\u1ee9u v\u1ec1 h\u1ecd, hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd. Khi b\u1ea1n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n\n\n\n

K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c y\u00eau c\u1ea7u b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t l\u1eadp lu\u1eadn ch\u1eb7t ch\u1ebd v\u00e0 c\u00f3 c\u0103n c\u1ee9. H\u00e3y s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, nghi\u00ean c\u1ee9u v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 h\u1ed7 tr\u1ee3 l\u1eadp lu\u1eadn c\u1ee7a b\u1ea1n. M\u1ed9t l\u1eadp lu\u1eadn m\u1ea1nh m\u1ebd v\u00e0 logic s\u1ebd thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n

2.6 K\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n, th\u01b0\u01a1ng l\u01b0\u1ee3ng<\/h3>\n\n\n\n

Kh\u00f4ng ph\u1ea3i b\u1ea5t c\u1ee9 giao d\u1ecbch n\u00e0o c\u0169ng di\u1ec5n ra su\u00f4n s\u1ebb. Th\u1ef1c t\u1ebf kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n c\u00f3 nh\u1eefng \u201c\u0111\u00f2i h\u1ecfi\u201d quy\u1ec1n l\u1ee3i d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi chi ti\u1ec1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Trong quy tr\u00ecnh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng gi\u00e1 c\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng, v\u1eeba ph\u1ea3i \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cho c\u00f4ng ty, v\u1eeba \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Hay khi k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi \u0111\u1ed1i t\u00e1c, vi\u1ec7c \u0111\u00e0m ph\u00e1n<\/a> c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o quy\u1ec1n l\u1ee3i c\u1ee7a c\u1ea3 hai b\u00ean v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i.<\/p>\n\n\n\n

V\u00ec v\u1eady tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o b\u1ea5t k\u1ef3 cu\u1ed9c \u0111\u00e0m ph\u00e1n n\u00e0o, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c ph\u01b0\u01a1ng \u00e1n thay th\u1ebf n\u1ebfu kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn nh\u01b0 mong mu\u1ed1n. Vi\u1ec7c c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng s\u1ebd gi\u00fap b\u1ea1n t\u1ef1 tin h\u01a1n trong qu\u00e1 tr\u00ecnh \u0111\u00e0m ph\u00e1n.<\/p>\n\n\n\n

\u0110\u00e0m ph\u00e1n c\u00f3 th\u1ec3 tr\u1edf n\u00ean c\u0103ng th\u1eb3ng v\u00e0 \u0111\u1ea7y c\u1ea3m x\u00fac. H\u00e3y gi\u1eef b\u00ecnh t\u0129nh v\u00e0 ki\u00ean nh\u1eabn, tr\u00e1nh b\u1ecb cu\u1ed1n v\u00e0o c\u00e1c tranh c\u00e3i kh\u00f4ng c\u1ea7n thi\u1ebft. Qu\u1ea3n l\u00fd c\u1ea3m x\u00fac t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n duy tr\u00ec s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 ki\u1ec3m so\u00e1t cu\u1ed9c \u0111\u00e0m ph\u00e1n.<\/p>\n\n\n\n

2.7 K\u1ef9 n\u0103ng ch\u1ed1t sale<\/h3>\n\n\n\n

K\u1ef9 n\u0103ng ch\u1ed1t sale l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng v\u00e0 quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh b\u00e1n h\u00e0ng, quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh s\u1ed1 v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. N\u1ebfu kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng ch\u1ed1t sale, m\u1ecdi n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm v\u00e0 t\u01b0 v\u1ea5n tr\u01b0\u1edbc \u0111\u00f3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean v\u00f4 ngh\u0129a. Kh\u1ea3 n\u0103ng ch\u1ed1t sale hi\u1ec7u qu\u1ea3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 t\u1ea1o \u0111\u00e0 cho c\u00e1c giao d\u1ecbch t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong giai \u0111o\u1ea1n n\u00e0y:<\/p>\n\n\n\n