{"id":10421,"date":"2024-08-20T14:58:20","date_gmt":"2024-08-20T07:58:20","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=10421"},"modified":"2024-08-27T10:17:51","modified_gmt":"2024-08-27T03:17:51","slug":"vi-du-ve-chuyen-doi-so","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/vi-du-ve-chuyen-doi-so\/","title":{"rendered":"V\u00ed d\u1ee5 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 – C\u00e1ch c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i"},"content":{"rendered":"\n

B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao m\u1ed9t s\u1ed1 c\u00f4ng ty l\u1ea1i c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc trong khi nh\u1eefng c\u00f4ng ty kh\u00e1c l\u1ea1i d\u1ea7n b\u1ecb t\u1ee5t h\u1eadu? C\u00e2u tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00f4ng ngh\u1ec7. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> \u0111ang l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu, v\u00e0 nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng l\u00e0 nh\u1eefng doanh nghi\u1ec7p bi\u1ebft t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng \u0111\u1ed9t ph\u00e1 m\u1edbi. <\/p>\n\n\n\n

V\u1eady, c\u00f9ng Base.vn<\/a> t\u00ecm hi\u1ec3u nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u1ef1c t\u1ebf t\u1eeb c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n

1. V\u00ed d\u1ee5 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u1edf l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed – Netflix<\/h2>\n\n\n\n

Netflix<\/a> – m\u1ed9t \u1ee9ng d\u1ee5ng kh\u00e1 n\u1ed5i ti\u1ebfng hi\u1ec7n nay, \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh c\u00f4ng nghi\u1ec7p gi\u1ea3i tr\u00ed b\u1eb1ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u1ed9t d\u1ecbch v\u1ee5 cho thu\u00ea DVD truy\u1ec1n th\u1ed1ng th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng xem phim tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. V\u1edbi kho phim, ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh v\u00e0 phim t\u00e0i li\u1ec7u kh\u1ed5ng l\u1ed3, c\u00f9ng kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, Netflix \u0111\u00e3 nhanh ch\u00f3ng chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u, trong \u0111\u00f3 c\u00f3 c\u1ea3 nh\u1eefng kh\u00e1n gi\u1ea3 t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Netflix kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng xem phim tr\u1ef1c tuy\u1ebfn \u0111ang l\u00ean m\u00e0 c\u00f2n nh\u1edd v\u00e0o vi\u1ec7c d\u00e1m ngh\u0129 d\u00e1m l\u00e0m, li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn. Vi\u1ec7c t\u1eeb ch\u1ed1i l\u1eddi \u0111\u1ec1 ngh\u1ecb mua l\u1ea1i t\u1eeb Blockbuster – m\u1ed9t g\u00e3 kh\u1ed5ng l\u1ed3 trong ng\u00e0nh cho thu\u00ea video th\u1eddi b\u1ea5y gi\u1edd – \u0111\u00e3 ch\u1ee9ng t\u1ecf t\u1ea7m nh\u00ecn xa tr\u00f4ng r\u1ed9ng c\u1ee7a Netflix. Thay v\u00ec b\u1ecb b\u00f3 bu\u1ed9c b\u1edfi m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng, Netflix \u0111\u00e3 d\u0169ng c\u1ea3m b\u01b0\u1edbc v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c ho\u00e0n to\u00e0n m\u1edbi v\u00e0 t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong c\u00e1ch ch\u00fang ta xem phim online.<\/p>\n\n\n\n

B\u1eb1ng vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o c\u00f4ng ngh\u1ec7 g\u1ee3i \u00fd, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i n\u1ed9i dung v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u1ed9c quy\u1ec1n, Netflix \u0111\u00e3 kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u gi\u1ea3i tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1n gi\u1ea3. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Netflix l\u00e0 m\u1ed9t minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ee9c m\u1ea1nh c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c lu\u00f4n \u0111i \u0111\u1ea7u trong vi\u1ec7c n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c.<\/p>\n\n\n

\n
\"V\u00ed<\/figure><\/div>\n\n\n

2. V\u00ed d\u1ee5 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb – Nike<\/h2>\n\n\n\n

Nike, bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p gi\u00e0y th\u1ec3 thao, \u0111\u00e3 ch\u1ee9ng minh kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u01b0\u1ee3t tr\u1ed9i b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1. V\u1edbi \u1ee9ng d\u1ee5ng SNKRS, Nike kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u00e1n gi\u00e0y m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a ch\u01b0a t\u1eebng c\u00f3.<\/p>\n\n\n\n

SNKRS c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 h\u00ecnh d\u00e1ng b\u00e0n ch\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua t\u00ednh n\u0103ng qu\u00e9t 13 \u0111i\u1ec3m. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c \u0111\u00f4i gi\u00e0y v\u1eeba v\u1eb7n v\u00e0 tho\u1ea3i m\u00e1i nh\u1ea5t m\u00e0 c\u00f2n cung c\u1ea5p cho Nike m\u1ed9t kho t\u00e0ng d\u1eef li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c m\u1eabu gi\u00e0y m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft Nike+ \u0111\u00e3 \u0111\u00f3ng g\u00f3p m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1. Nh\u1edd vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, Nike \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, lu\u00f4n mong ch\u1edd nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a SNKRS v\u00e0 Nike+ kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf vi\u1ec7c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 m\u00e0 c\u00f2n \u1edf kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a Nike. B\u1eb1ng c\u00e1ch s\u1ed1 h\u00f3a ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, Nike \u0111\u00e3 r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng c\u00e1c xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> S\u1ed1 h\u00f3a l\u00e0 g\u00ec? Ch\u1ec9 d\u1eabn x\u00e2y d\u1ef1ng \u201cv\u0103n ph\u00f2ng \u0111i\u1ec7n t\u1eed\u201d cho doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n

3. V\u00ed d\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u0129nh v\u1ef1c F&B – Starbucks \u1ee9ng d\u1ee5ng AI\u00a0<\/h2>\n\n\n\n

Starbucks \u0111\u01b0\u1ee3c bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a v\u0103n h\u00f3a c\u00e0 ph\u00ea to\u00e0n c\u1ea7u v\u1edbi h\u01a1n 32.000 c\u1eeda h\u00e0ng tr\u1ea3i d\u00e0i kh\u1eafp 80 qu\u1ed1c gia. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o c\u1ee7a Starbucks l\u00e0 vi\u1ec7c gi\u1edbi thi\u1ec7u \u201cDigital Flywheel\u201d <\/strong>v\u00e0o n\u0103m 2017, \u0111\u00e1nh d\u1ea5u m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi trong vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o ng\u00e0nh d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

\u201cDigital Flywheel\u201d t\u1eadp trung v\u00e0o vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ph\u1ea7n th\u01b0\u1edfng, thanh to\u00e1n v\u00e0 \u0111\u1eb7t h\u00e0ng. Nh\u1edd v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y hi\u1ec7n \u0111\u1ea1i, Starbucks \u0111\u00e3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, t\u1eeb vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho \u0111\u1ebfn vi\u1ec7c x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n

\u0110i\u1ec3m nh\u1ea5n trong chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a c\u1ee7a Starbucks ch\u00ednh l\u00e0 vi\u1ec7c t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0o \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. AI kh\u00f4ng ch\u1ec9 gi\u00fap Starbucks hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n cho ph\u00e9p c\u00f4ng ty \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n h\u00f3a, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb.<\/p>\n\n\n\n

CEO c\u1ee7a Starbucks \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi. V\u00e0 c\u0169ng ch\u00ednh nh\u1edd chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u00e0 Starbucks \u0111\u00e3 duy tr\u00ec v\u1ecb th\u1ebf l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, lu\u00f4n d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

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\"Starbucks<\/figure><\/div>\n\n\n

4. V\u00ed d\u1ee5 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh \u00f4 t\u00f4 – th\u01b0\u01a1ng hi\u1ec7u Audi<\/h2>\n\n\n\n

Ng\u00e0nh \u00f4 t\u00f4, v\u1ed1n n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng showroom truy\u1ec1n th\u1ed1ng, \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi \u0111\u1ebfn t\u1eeb Audi. V\u1edbi Audi City, h\u00e3ng xe \u0110\u1ee9c \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u00e1ch th\u1ee9c kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Ra m\u1eaft v\u00e0o n\u0103m 2012, Audi City l\u00e0 nh\u1eefng kh\u00f4ng gian tr\u01b0ng b\u00e0y nh\u1ecf g\u1ecdn, \u0111\u1eb7t t\u1ea1i c\u00e1c trung t\u00e2m th\u00e0nh ph\u1ed1 s\u1ea7m u\u1ea5t. Thay v\u00ec tr\u01b0ng b\u00e0y h\u00e0ng lo\u1ea1t m\u1eabu xe, Audi City t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c s\u1ed1ng \u0111\u1ed9ng th\u00f4ng qua c\u00e1c m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng l\u1edbn v\u00e0 c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i kh\u00e1m ph\u00e1 to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a Audi, t\u1eeb vi\u1ec7c c\u1ea5u h\u00ecnh xe 3D chi ti\u1ebft \u0111\u1ebfn vi\u1ec7c tr\u1ea3i nghi\u1ec7m \u00e2m thanh v\u00e0 h\u00ecnh \u1ea3nh ch\u00e2n th\u1ef1c c\u1ee7a t\u1eebng m\u1eabu xe.<\/p>\n\n\n\n

S\u1ef1 \u0111\u1ed9t ph\u00e1 n\u00e0y kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00fa v\u1ecb m\u00e0 c\u00f2n gi\u00fap Audi ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 chi ph\u00ed v\u1eadn h\u00e0nh. B\u1eb1ng c\u00e1ch gi\u1ea3m thi\u1ec3u s\u1ed1 l\u01b0\u1ee3ng xe tr\u01b0ng b\u00e0y t\u1ea1i showroom, Audi \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng gian v\u00e0 ngu\u1ed3n l\u1ef1c. K\u1ebft qu\u1ea3 l\u00e0, doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ea1i c\u00e1c Audi City \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 60% so v\u1edbi c\u00e1c showroom truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

Audi City kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 mua xe, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t kh\u00f4ng gian tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c s\u1ef1 ki\u1ec7n, tri\u1ec3n l\u00e3m th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i \u0111\u00e2y \u0111\u00e3 g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a Audi nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong v\u00e0 lu\u00f4n \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n

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\"V\u00ed<\/figure><\/div>\n\n\n

5. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u0129nh v\u1ef1c ph\u1ea7n m\u1ec1m – Adobe<\/h2>\n\n\n\n

Ra \u0111\u1eddi t\u1eeb n\u0103m 1982, Adobe \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ean tu\u1ed5i h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c ph\u1ea7n m\u1ec1m s\u00e1ng t\u1ea1o v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 Photoshop, Illustrator v\u00e0 Acrobat Reader. Tuy nhi\u00ean, \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, Adobe \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng l\u1edbn.<\/p>\n\n\n\n

Tr\u01b0\u1edbc \u0111\u00e2y, Adobe ch\u1ee7 y\u1ebfu cung c\u1ea5p ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng b\u1ea3n quy\u1ec1n v\u0129nh vi\u1ec5n. Tuy nhi\u00ean, sau cu\u1ed9c kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf n\u0103m 2008, c\u00f4ng ty \u0111\u00e3 t\u00e1o b\u1ea1o chuy\u1ec3n \u0111\u1ed5i sang m\u00f4 h\u00ecnh kinh doanh d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y (SaaS<\/a>). B\u01b0\u1edbc \u0111i n\u00e0y \u0111\u00e3 gi\u00fap Adobe kh\u00f4ng ch\u1ec9 \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n thu m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i ph\u1ea7n m\u1ec1m t\u00edch h\u1ee3p v\u00e0 linh ho\u1ea1t h\u01a1n.<\/p>\n\n\n\n

Song song v\u1edbi vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh, Adobe c\u0169ng t\u00edch c\u1ef1c mua l\u1ea1i c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 kh\u00e1c nh\u01b0 Magento v\u00e0 Omniture \u0111\u1ec3 b\u1ed5 sung v\u00e0o danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, c\u00f4ng ty c\u0169ng r\u1ea5t ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c s\u00e1ng t\u1ea1o v\u00e0 n\u0103ng \u0111\u1ed9ng, n\u01a1i nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Adobe l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho th\u1ea5y s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p khi bi\u1ebft t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p m\u00f4 h\u00ecnh kinh doanh m\u1edbi, c\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, Adobe \u0111\u00e3 kh\u00f4ng ch\u1ec9 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u1ea7n m\u1ec1m m\u00e0 c\u00f2n t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb m\u1edbi cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

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\"Chuy\u1ec3n<\/figure><\/div>\n\n\n

6. V\u00ed d\u1ee5 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Airbnb<\/h2>\n\n\n\n

B\u1ea1n \u0111\u00e3 bao gi\u1edd m\u01a1 \u01b0\u1edbc \u0111\u01b0\u1ee3c s\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi \u0111\u1ecba ph\u01b0\u01a1ng, kh\u00e1m ph\u00e1 nh\u1eefng c\u0103n h\u1ed9 \u1ea5m c\u00fang \u1edf trung t\u00e2m th\u00e0nh ph\u1ed1 c\u1ed5 k\u00ednh hay nh\u1eefng ng\u00f4i nh\u00e0 g\u1ed7 nh\u1ecf xinh gi\u1eefa r\u1eebng xanh? Airbnb \u0111\u00e3 bi\u1ebfn nh\u1eefng gi\u1ea5c m\u01a1 \u0111\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c. V\u1edbi m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf ra c\u00e1nh c\u1eeda t\u1edbi h\u00e0ng tri\u1ec7u ng\u00f4i nh\u00e0 \u0111\u1ed9c \u0111\u00e1o tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, t\u1eeb nh\u1eefng c\u0103n h\u1ed9 sang tr\u1ecdng \u0111\u1ebfn nh\u1eefng ng\u00f4i nh\u00e0 thuy\u1ec1n l\u00e3ng m\u1ea1n.<\/p>\n\n\n\n

Kh\u00e1c v\u1edbi nh\u1eefng kh\u00e1ch s\u1ea1n truy\u1ec1n th\u1ed1ng, Airbnb mang \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m du l\u1ecbch ch\u00e2n th\u1ef1c v\u00e0 c\u00e1 nh\u00e2n h\u01a1n. M\u1ed7i ng\u00f4i nh\u00e0 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n, m\u1ed7i ch\u1ee7 nh\u00e0 l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n. B\u1ea1n s\u1ebd kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed9t n\u01a1i \u0111\u1ec3 ng\u1ee7 m\u00e0 c\u00f2n c\u00f3 c\u01a1 h\u1ed9i kh\u00e1m ph\u00e1 v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng, th\u01b0\u1edfng th\u1ee9c \u1ea9m th\u1ef1c \u0111\u1eb7c s\u1ea3n v\u00e0 t\u1ea1o d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 \u0111\u00e1ng nh\u1edb.<\/p>\n\n\n\n

N\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 c\u1ee7a Airbnb \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i du kh\u00e1ch v\u00e0 ch\u1ee7 nh\u00e0. T\u1eeb giao di\u1ec7n tr\u1ef1c quan, d\u1ec5 s\u1eed d\u1ee5ng \u0111\u1ebfn h\u1ec7 th\u1ed1ng thanh to\u00e1n an to\u00e0n v\u00e0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft, Airbnb \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tin c\u1eady, n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 y\u00ean t\u00e2m \u0111\u1eb7t ph\u00f2ng v\u00e0 tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Airbnb kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa con ng\u01b0\u1eddi. Airbnb \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng du l\u1ecbch kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c di chuy\u1ec3n t\u1eeb \u0111i\u1ec3m A \u0111\u1ebfn \u0111i\u1ec3m B, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 b\u1ea3n th\u00e2n v\u00e0 th\u1ebf gi\u1edbi xung quanh.<\/p>\n\n\n\n

7. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u0129nh v\u1ef1c E-Commerce – Th\u01b0\u01a1ng hi\u1ec7u Amazon<\/h2>\n\n\n\n

T\u1eeb m\u1ed9t hi\u1ec7u s\u00e1ch nh\u1ecf b\u00e9, Amazon \u0111\u00e3 v\u01b0\u01a1n m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ebf ch\u1ebf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u1ed5ng l\u1ed3, thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch ch\u00fang ta mua s\u1eafm. B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a Amazon ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o v\u00e0 ti\u1ec7n l\u1ee3i ch\u01b0a t\u1eebng c\u00f3.<\/p>\n\n\n\n

T\u1ea1i Amazon, d\u1eef li\u1ec7u l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t. Nh\u1edd v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch h\u00e0ng t\u1ef7 \u0111i\u1ec3m d\u1eef li\u1ec7u, Amazon c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn t\u1eebng c\u00e1 nh\u00e2n. C\u00e1c thu\u1eadt to\u00e1n th\u00f4ng minh kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i thi\u1ec7n, gi\u00fap Amazon hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng h\u01a1n b\u1ea5t k\u1ef3 ai kh\u00e1c.<\/p>\n\n\n\n

Nh\u01b0ng Amazon kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn. H\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng logistics ph\u1ee9c t\u1ea1p v\u00e0 hi\u1ec7u qu\u1ea3, v\u1edbi c\u00e1c trung t\u00e2m kho b\u00e3i t\u1ef1 \u0111\u1ed9ng h\u00f3a cao v\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh ch\u00f3ng. Nh\u1edd \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u00ecnh \u0111\u1eb7t mua ch\u1ec9 trong v\u00f2ng v\u00e0i gi\u1edd, th\u1eadm ch\u00ed l\u00e0 v\u00e0i ph\u00fat.<\/p>\n\n\n\n

Ngo\u00e0i ra, Amazon c\u00f2n kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, robot v\u00e0 m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i. Nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y gi\u00fap Amazon t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn h\u00e0nh, gi\u1ea3m chi ph\u00ed v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

V\u1edbi t\u1ea7m nh\u00ecn xa tr\u00f4ng v\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o c\u00f4ng ngh\u1ec7, Amazon \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh m\u1eabu cho c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a Amazon cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u00e0 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n\n\n

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\"Chuy\u1ec3n<\/figure><\/div>\n\n\n

8. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Disney<\/h2>\n\n\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Disney kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3. Kh\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c, s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i c\u1ee7a Disney ch\u00ednh l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m k\u1ef3 di\u1ec7u.<\/p>\n\n\n\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng streaming nh\u01b0 Netflix, Disney \u0111\u00e3 nhanh ch\u00f3ng nh\u1eadn ra s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c r\u1ea1p chi\u1ebfu phim v\u00e0 truy\u1ec1n h\u00ecnh c\u00e1p, Disney \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1, v\u1edbi vi\u1ec7c ra m\u1eaft Disney+ v\u00e0 mua l\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3i tr\u00ed l\u1edbn nh\u01b0 Pixar, Marvel v\u00e0 Star Wars.<\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m nh\u1ea5n trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Disney l\u00e0 vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. V\u1edbi chi\u1ebfc v\u00f2ng tay MagicBand, du kh\u00e1ch t\u1ea1i c\u00e1c c\u00f4ng vi\u00ean Disney c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m m\u1ed9t th\u1ebf gi\u1edbi gi\u1ea3i tr\u00ed \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ho\u00e0n to\u00e0n. T\u1eeb vi\u1ec7c \u0111\u1eb7t v\u00e9, thanh to\u00e1n, \u0111\u1ebfn vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1eddi ch\u00fac sinh nh\u1eadt \u0111\u1eb7c bi\u1ec7t, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c nhau, Disney \u0111\u00e3 t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i gi\u1ea3i tr\u00ed \u0111a k\u00eanh, n\u01a1i m\u00e0 kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c nh\u00e2n v\u1eadt v\u00e0 c\u00e2u chuy\u1ec7n y\u00eau th\u00edch c\u1ee7a m\u00ecnh \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u v\u00e0 b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd mu\u1ed1n. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Disney cho th\u1ea5y r\u1eb1ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n

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\"Chuy\u1ec3n<\/figure><\/div>\n\n\n

9. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng – Hanseatic<\/h2>\n\n\n\n

Ng\u00e2n h\u00e0ng Hanseatic, v\u1edbi t\u1ea7m nh\u00ecn tr\u1edf th\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u1ea1nh tranh, \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n. Nh\u1eadn th\u1ee9c r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c b\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi mu\u1ed1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c c\u01a1 h\u1ed9i m\u00e0 c\u00f4ng ngh\u1ec7 mang l\u1ea1i, Hanseatic Bank \u0111\u00e3 l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p API Ng\u00e2n h\u00e0ng M\u1edf d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng WSO2 Open Banking.<\/p>\n\n\n\n

\u0110\u1ec3 tri\u1ec3n khai gi\u1ea3i ph\u00e1p n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, Hanseatic Bank \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Yenlo, m\u1ed9t \u0111\u1ed1i t\u00e1c c\u00f3 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng. V\u1edbi n\u1ec1n t\u1ea3ng Connext Platform linh ho\u1ea1t, Yenlo \u0111\u00e3 gi\u00fap Hanseatic Bank x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i ng\u00e2n h\u00e0ng m\u1edf, k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c b\u00ean th\u1ee9 ba v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 m\u1edbi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 an to\u00e0n.<\/p>\n\n\n\n

Gi\u1ea3i ph\u00e1p c\u1ee7a Yenlo kh\u00f4ng ch\u1ec9 gi\u00fap Hanseatic Bank c\u1ea3i thi\u1ec7n th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. Nh\u1edd \u0111\u00f3, ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng hi\u1ec7n \u0111\u1ea1i, ti\u1ec7n l\u1ee3i v\u00e0 an to\u00e0n h\u01a1n.<\/p>\n\n\n\n

Vi\u1ec7c tri\u1ec3n khai th\u00e0nh c\u00f4ng gi\u1ea3i ph\u00e1p API Ng\u00e2n h\u00e0ng M\u1edf \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Hanseatic Bank. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng ng\u00e2n h\u00e0ng truy\u1ec1n th\u1ed1ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb m\u1edbi cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

10. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u0129nh v\u1ef1c mua b\u00e1n b\u1ea3o hi\u1ec3m – AXA<\/h2>\n\n\n\n

Tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh d\u00e2n s\u1ed1 gi\u00e0 h\u00f3a v\u00e0 nhu c\u1ea7u ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng t\u0103ng \u1edf ch\u00e2u \u00c2u, AXA \u0111\u00e3 ti\u00ean phong trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m truy\u1ec1n th\u1ed1ng th\u00e0nh m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n. Nh\u1eadn th\u1ea5y ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, AXA \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Microsoft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng s\u1ee9c kh\u1ecfe s\u1ed1 “t\u1ea5t c\u1ea3 trong m\u1ed9t”, cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c d\u1ecbch v\u1ee5 t\u1eeb t\u01b0 v\u1ea5n y t\u1ebf t\u1eeb xa \u0111\u1ebfn giao thu\u1ed1c t\u1eadn nh\u00e0.<\/p>\n\n\n\n

V\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y, AXA kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng qu\u1ea3n l\u00fd s\u1ee9c kh\u1ecfe t\u1ed1t h\u01a1n m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe m\u1edf, k\u1ebft n\u1ed1i c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1c. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 d\u1eef li\u1ec7u l\u1edbn, AXA \u0111\u00e3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n

Th\u00e0nh c\u00f4ng c\u1ee7a n\u1ec1n t\u1ea3ng s\u1ee9c kh\u1ecfe s\u1ed1 c\u1ee7a AXA \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa b\u1ea3o hi\u1ec3m v\u00e0 c\u00f4ng ngh\u1ec7. Ch\u1ec9 trong v\u00f2ng ba n\u0103m, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00e1nh gi\u00e1 cao t\u1eeb kh\u00e1ch h\u00e0ng. S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 \u0111\u1eb7t ra m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi cho ng\u00e0nh b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: “Li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 theo k\u1ecbp t\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi c\u1ee7a AXA?<\/p>\n\n\n\n

11. V\u00ed d\u1ee5 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u0129nh v\u1ef1c h\u00e0ng kh\u00f4ng – Rolls Royce<\/h2>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh ng\u00e0nh h\u00e0ng kh\u00f4ng v\u0169 tr\u1ee5 \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn v\u1ec1 hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng, Rolls-Royce \u0111\u00e3 ti\u00ean phong trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n xu\u1ea5t \u0111\u1ed9ng c\u01a1, Rolls-Royce \u0111\u00e3 chuy\u1ec3n sang cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, trong \u0111\u00f3 d\u1ecbch v\u1ee5 l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i.<\/p>\n\n\n\n

V\u1edbi m\u00f4 h\u00ecnh CorporateCare, Rolls-Royce \u0111\u00e3 li\u00ean k\u1ebft l\u1ee3i \u00edch c\u1ee7a m\u00ecnh v\u1edbi l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u00ednh ph\u00ed d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed9ng c\u01a1, Rolls-Royce khuy\u1ebfn kh\u00edch vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, c\u00f4ng ty c\u0169ng thu \u0111\u01b0\u1ee3c ngu\u1ed3n thu nh\u1eadp \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n.<\/p>\n\n\n\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u00f4 h\u00ecnh n\u00e0y, Rolls-Royce \u0111\u00e3 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1eadn h\u00e0nh c\u1ee7a \u0111\u1ed9ng c\u01a1. Nh\u1edd \u0111\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u b\u1ea3o tr\u00ec v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed9ng c\u01a1.<\/p>\n\n\n\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh CorporateCare \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 gi\u00fap Rolls-Royce n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00f2n \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh h\u00e0ng kh\u00f4ng v\u0169 tr\u1ee5. M\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t ti\u00eau chu\u1ea9n m\u1edbi cho ng\u00e0nh, khuy\u1ebfn kh\u00edch c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng kh\u00e1c c\u0169ng \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n

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\"V\u00ed<\/figure><\/div>\n\n\n

12. Base.vn – B\u1ed9 gi\u1ea3i ph\u00e1p gi\u00fap 9000+ doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n

L\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong l\u0129nh v\u1ef1c SaaS t\u1ea1i Vi\u1ec7t Nam, Base.vn<\/a> cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, k\u1ebft n\u1ed1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng t\u1eeb nh\u00e2n s\u1ef1, quy tr\u00ecnh \u0111\u1ebfn t\u00e0i ch\u00ednh tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng th\u1ed1ng nh\u1ea5t. V\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn cao, Base.vn kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

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Hi\u1ec3u s\u00e2u v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1: <\/strong>Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 cung c\u1ea5p c\u00f4ng c\u1ee5 m\u00e0 c\u00f2n \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p n\u1eafm v\u1eefng nguy\u00ean l\u00fd v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

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\u0110\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a Base v\u00e0 nh\u1eadn t\u01b0 v\u1ea5n v\u1ec1 l\u1ed9 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u1ea1i \u0111\u00e2y.<\/p>\n\n\n\n

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13. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n

11 v\u00ed d\u1ee5 tr\u00ean ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong b\u1ee9c tranh \u0111a d\u1ea1ng v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean s\u1ed1. B\u1eb1ng vi\u1ec7c n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh m\u00e0 c\u00f2n \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao m\u1ed9t s\u1ed1 c\u00f4ng ty l\u1ea1i c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc trong khi nh\u1eefng c\u00f4ng ty kh\u00e1c l\u1ea1i d\u1ea7n b\u1ecb t\u1ee5t h\u1eadu? C\u00e2u tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00f4ng ngh\u1ec7. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang l\u00e0 xu h\u01b0\u1edbng […]<\/p>\n","protected":false},"author":6,"featured_media":10428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"ppma_author":[55],"class_list":["post-10421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so"],"acf":[],"yoast_head":"\n11 v\u00ed d\u1ee5 v\u1ec1 chuy\u1ec3n \u0111\u1ed1i s\u1ed1 th\u00e0nh c\u00f4ng trong c\u00e1c doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"V\u00ed d\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3. 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