{"id":11964,"date":"2024-10-03T10:37:01","date_gmt":"2024-10-03T03:37:01","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=11964"},"modified":"2024-10-07T14:16:16","modified_gmt":"2024-10-07T07:16:16","slug":"loi-nhuan-gop","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/loi-nhuan-gop\/","title":{"rendered":"L\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c v\u00e0 c\u00e1ch t\u00ednh l\u1ee3i nhu\u1eadn g\u1ed9p chu\u1ea9n"},"content":{"rendered":"\n<p>Hi\u1ec3u r\u00f5 l\u1ee3i nhu\u1eadn g\u1ed9p gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t kinh doanh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 gi\u00e1 tr\u1ecb nh\u1ea5t ho\u1eb7c ti\u1ec1m n\u0103ng nh\u1ea5t \u0111\u1ec3 \u01b0u ti\u00ean v\u00e0 m\u1edf r\u1ed9ng. V\u1eady l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh l\u1ee3i nhu\u1eadn g\u1ed9p nh\u01b0 th\u1ebf n\u00e0o? Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 g\u00ec? H\u00e3y c\u00f9ng <a href=\"https:\/\/base.vn?utm_source=base-blog&amp;utm_content=base.vn\/blog\/loi-nhuan-gop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> kh\u00e1m ph\u00e1 m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a l\u1ee3i nhu\u1eadn g\u1ed9p trong n\u1ed9i dung sau \u0111\u00e2y!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-l\u1ee3i-nhu\u1eadn-g\u1ed9p-la-gi\">1. L\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>L\u1ee3i nhu\u1eadn g\u1ed9p (Gross Profit) l\u00e0 kho\u1ea3n ti\u1ec1n doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c sau khi \u0111\u00e3 tr\u1eeb \u0111i c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng t\u1eeb ngu\u1ed3n doanh thu. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 s\u1ed1 ti\u1ec1n c\u00f2n l\u1ea1i sau khi \u0111\u00e3 b\u00f9 \u0111\u1eafp cho c\u00e1c chi ph\u00ed t\u1ea1o ra s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>L\u1ee3i nhu\u1eadn g\u1ed9p, hay c\u00f2n g\u1ecdi l\u00e0 l\u00e3i g\u1ed9p, \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch l\u1ea5y doanh thu thu\u1ea7n tr\u1eeb \u0111i gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n (COGS). \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh quan tr\u1ecdng, gi\u00fap ban l\u00e3nh \u0111\u1ea1o \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh, x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 r\u1ee7i ro tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-la-gi-1024x576.webp\" alt=\"L\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 g\u00ec\" class=\"wp-image-11992\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-la-gi-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-la-gi-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-la-gi-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-la-gi-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/loi-nhuan-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u1ee3i nhu\u1eadn l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u00e2n lo\u1ea1i, c\u00e1ch t\u00ednh v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-l\u1ee3i-nhu\u1eadn-g\u1ed9p-l\u1ee3i-nhu\u1eadn-thu\u1ea7n-va-l\u1ee3i-nhu\u1eadn-rong\">2. L\u1ee3i nhu\u1eadn g\u1ed9p, l\u1ee3i nhu\u1eadn thu\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn r\u00f2ng<\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng ph\u00e2n bi\u1ec7t c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a l\u1ee3i nhu\u1eadn g\u1ed9p, <a href=\"https:\/\/base.vn\/blog\/loi-nhuan-thuan\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u1ee3i nhu\u1eadn thu\u1ea7n<\/a> v\u00e0 l\u1ee3i nhu\u1eadn r\u00f2ng:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u0110\u1eb7c \u0111i\u1ec3m<\/strong><\/td><td><strong>L\u1ee3i nhu\u1eadn g\u1ed9p<\/strong><\/td><td><strong>L\u1ee3i nhu\u1eadn thu\u1ea7n<\/strong><\/td><td><strong>L\u1ee3i nhu\u1eadn r\u00f2ng (Net Profit)<\/strong><\/td><\/tr><tr><td><strong>Kh\u00e1i ni\u1ec7m<\/strong><\/td><td>L\u00e0 kho\u1ea3n ti\u1ec1n thu \u0111\u01b0\u1ee3c sau khi tr\u1eeb \u0111i c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng t\u1eeb ngu\u1ed3n doanh thu.<\/td><td>L\u00e0 kho\u1ea3n ti\u1ec1n c\u00f2n l\u1ea1i sau khi tr\u1eeb \u0111i t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed t\u1eeb doanh thu.<\/td><td>L\u00e0 kho\u1ea3n ti\u1ec1n c\u00f2n l\u1ea1i sau khi \u0111\u00e3 tr\u1eeb t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed (gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n, chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, l\u00e3i vay, thu\u1ebf, v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c) t\u1eeb t\u1ed5ng doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/td><\/tr><tr><td><strong>C\u00f4ng th\u1ee9c t\u00ednh<\/strong><\/td><td><strong>L\u1ee3i nhu\u1eadn g\u1ed9p = Doanh thu thu\u1ea7n \u2013 Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n (COGS)<\/strong><\/td><td><strong>L\u1ee3i nhu\u1eadn thu\u1ea7n = Doanh thu thu\u1ea7n \u2013 (Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n + Chi ph\u00ed b\u00e1n h\u00e0ng + Chi ph\u00ed qu\u1ea3n l\u00fd + Chi ph\u00ed t\u00e0i ch\u00ednh)<\/strong><\/td><td><strong><a href=\"https:\/\/base.vn\/blog\/loi-nhuan-rong\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u1ee3i nhu\u1eadn r\u00f2ng<\/a> = T\u1ed5ng doanh thu &#8211; T\u1ed5ng chi ph<\/strong>\u00ed<\/td><\/tr><tr><td><strong>Ph\u1ea1m vi c\u1ee7a chi ph\u00ed<\/strong><\/td><td>Ch\u1ec9 bao g\u1ed3m c\u00e1c chi ph\u00ed li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng<\/td><td>Bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, thu\u1ebf, l\u00e3i vay, v.v\u2026<\/td><td>Bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, thu\u1ebf, v\u00e0 l\u00e3i vay.<\/td><\/tr><tr><td><strong>T\u00ednh ch\u1ea5t<\/strong><\/td><td>L\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf<\/td><td><\/td><td>L\u1ee3i nhu\u1eadn sau thu\u1ebf<\/td><\/tr><tr><td><strong>\u00dd ngh\u0129a<\/strong><\/td><td>L\u00e0 ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh tr\u00ean t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/td><td>L\u00e0 ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1eddi t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/td><td>L\u00e0 ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1eddi th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p.<\/td><\/tr><tr><td><strong>Quan tr\u1ecdng \u0111\u1ed1i v\u1edbi<\/strong><\/td><td>B\u1ed9 ph\u1eadn s\u1ea3n xu\u1ea5t, b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng<\/td><td>Nh\u00e0 \u0111\u1ea7u t\u01b0, ban l\u00e3nh \u0111\u1ea1o, v\u00e0 c\u1ed5 \u0111\u00f4ng<\/td><td>Nh\u00e0 \u0111\u1ea7u t\u01b0, ban l\u00e3nh \u0111\u1ea1o, v\u00e0 c\u1ed5 \u0111\u00f4ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-va-thuan-va-rong-1024x634.webp\" alt=\"L\u1ee3i nhu\u1eadn g\u1ed9p, l\u1ee3i nhu\u1eadn thu\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn r\u00f2ng\" class=\"wp-image-11994\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-va-thuan-va-rong-1024x634.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-va-thuan-va-rong-300x186.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-va-thuan-va-rong-768x475.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-va-thuan-va-rong-1536x950.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-va-thuan-va-rong.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-cong-th\u1ee9c-tinh-l\u1ee3i-nhu\u1eadn-g\u1ed9p-co-vi-d\u1ee5-minh-ho\u1ea1\">3. C\u00f4ng th\u1ee9c t\u00ednh l\u1ee3i nhu\u1eadn g\u1ed9p (C\u00f3 v\u00ed d\u1ee5 minh ho\u1ea1)<\/h2>\n\n\n\n<p>\u0110\u1ec3 t\u00ednh l\u1ee3i nhu\u1eadn g\u1ed9p, doanh nghi\u1ec7p \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>L\u1ee2I NHU\u1eacN G\u1ed8P = DOANH THU &#8211; GI\u00c1 V\u1ed0N H\u00c0NG B\u00c1N (COGS)<\/strong><\/p>\n\n\n\n<p>Trong \u0111\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Doanh thu thu\u1ea7n:<\/strong> L\u00e0 kho\u1ea3n l\u1ee3i nhu\u1eadn th\u1ef1c t\u1ebf doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c sau khi \u0111\u00e3 t\u00ednh thu\u1ebf v\u00e0 tr\u1eeb \u0111i c\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb doanh thu kh\u00e1c.<\/li>\n\n\n\n<li><strong>Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n (Cost Of Goods Sold &#8211; COGS): <\/strong>Bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c chi ph\u00ed ph\u00e1t sinh t\u1eeb l\u00fac s\u1ea3n xu\u1ea5t \u0111\u1ebfn khi s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>L\u01b0u \u00fd: <\/strong>Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n (COGS) kh\u00f4ng bao g\u1ed3m c\u00e1c chi ph\u00ed c\u1ed1 \u0111\u1ecbnh nh\u01b0 ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, chi ph\u00ed marketing, v\u00e0 l\u01b0\u01a1ng nh\u00e2n vi\u00ean qu\u1ea3n l\u00fd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"233\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-loi-nhuan-gop-1024x233.webp\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh l\u1ee3i nhu\u1eadn g\u1ed9p\" class=\"wp-image-11996\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-loi-nhuan-gop-1024x233.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-loi-nhuan-gop-300x68.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-loi-nhuan-gop-768x175.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-loi-nhuan-gop-1536x350.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-loi-nhuan-gop.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>V\u00ed d\u1ee5 minh h\u1ecda: <\/strong>C\u00e1ch t\u00ednh l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a m\u1ed9t c\u1eeda hi\u1ec7u b\u00e1n b\u00e1nh ng\u1ecdt:<\/p>\n\n\n\n<p><strong>Doanh thu b\u00e1n b\u00e1nh ng\u1ecdt trong th\u00e1ng:<\/strong> 300.000.000 VN\u0110<\/p>\n\n\n\n<p><strong>Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n (COGS) bao g\u1ed3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ed9t m\u00ec: 50.000.000 VN\u0110<\/li>\n\n\n\n<li>Men: 5.000.000 VN\u0110<\/li>\n\n\n\n<li>Nh\u00e2n c\u00f4ng: 35.000.000 VN\u0110<\/li>\n\n\n\n<li>\u0110i\u1ec7n, n\u01b0\u1edbc: 5.000.000 VN\u0110<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u1ed5ng COGS:<\/strong> 95.000.000 VN\u0110<\/p>\n\n\n\n<p><strong>\u00c1p d\u1ee5ng c\u00f4ng th\u1ee9c t\u00ednh L\u1ee3i nhu\u1eadn g\u1ed9p: <\/strong>L\u1ee3i nhu\u1eadn g\u1ed9p = Doanh thu &#8211; Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n (COGS)<\/p>\n\n\n\n<p><strong>Ch\u00fang ta c\u00f3:<\/strong> L\u1ee3i nhu\u1eadn g\u1ed9p = 300.000.000 VN\u0110 \u2212 95.000.000 VN\u0110 = 205.000.000 VN\u0110<\/p>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3: <\/strong>L\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a c\u1eeda hi\u1ec7u b\u00e1nh ng\u1ecdt trong th\u00e1ng l\u00e0 205.000.000 VN\u0110.<\/p>\n\n\n\n<p><strong>Ph\u00e2n t\u00edch: <\/strong>T\u1eeb k\u1ebft qu\u1ea3 tr\u00ean, c\u00f3 th\u1ec3 th\u1ea5y c\u1eeda hi\u1ec7u b\u00e1nh ng\u1ecdt \u0111\u00e3 thu \u0111\u01b0\u1ee3c 205 tri\u1ec7u VN\u0110 l\u1ee3i nhu\u1eadn g\u1ed9p sau khi tr\u1eeb \u0111i c\u00e1c chi ph\u00ed tr\u1ef1c ti\u1ebfp li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m. S\u1ed1 ti\u1ec1n n\u00e0y cho th\u1ea5y hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i, ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd chi ph\u00ed v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb nguy\u00ean li\u1ec7u v\u00e0 nh\u00e2n c\u00f4ng c\u1ee7a c\u1eeda hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-l\u1ee3i-nhu\u1eadn-g\u1ed9p-b\u1ecb-\u1ea3nh-h\u01b0\u1edfng-b\u1edfi-cac-y\u1ebfu-t\u1ed1-nao\">4. L\u1ee3i nhu\u1eadn g\u1ed9p b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o?<\/h2>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m:<\/p>\n\n\n\n<p><strong>Gi\u00e1 v\u1ed1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5: <\/strong>Gi\u00e1 v\u1ed1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 bao g\u1ed3m c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn mua nguy\u00ean li\u1ec7u, chi ph\u00ed nh\u00e2n c\u00f4ng, chi ph\u00ed qu\u1ea3n l\u00fd v\u00e0 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a. Khi gi\u00e1 v\u1ed1n t\u0103ng, l\u1ee3i nhu\u1eadn g\u1ed9p gi\u1ea3m. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed \u0111\u1ec3 duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a l\u1ee3i nhu\u1eadn g\u1ed9p m\u00e0 kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p><strong>Doanh thu v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng: <\/strong>T\u0103ng doanh thu t\u1eeb b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn g\u1ed9p, mi\u1ec5n l\u00e0 gi\u00e1 v\u1ed1n kh\u00f4ng t\u0103ng qu\u00e1 nhanh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u ho\u00e1 gi\u00e1 b\u00e1n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><strong>Chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh: <\/strong>Chi ph\u00ed s\u1ea3n xu\u1ea5t bao g\u1ed3m ti\u1ec1n c\u00f4ng, nguy\u00ean li\u1ec7u v\u00e0 chi ph\u00ed m\u00e1y m\u00f3c. Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng kinh doanh bao g\u1ed3m chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng, qu\u1ea3n l\u00fd, qu\u1ea3ng c\u00e1o, v\u1eadn chuy\u1ec3n, b\u1ea3o tr\u00ec v\u00e0 s\u1eeda ch\u1eefa,&#8230; S\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c chi ph\u00ed n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn g\u1ed9p.<\/p>\n\n\n\n<p><strong>Qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t: <\/strong><a href=\"https:\/\/base.vn\/blog\/quan-tri-rui-ro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qu\u1ea3n l\u00fd r\u1ee7i ro<\/a> hi\u1ec7u qu\u1ea3 gi\u00fap gi\u1ea3m thi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn l\u1ee3i nhu\u1eadn g\u1ed9p. C\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn h\u00e0nh, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 m\u1edbi c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn g\u1ed9p.<\/p>\n\n\n\n<p><strong>T\u00ecnh h\u00ecnh c\u1ea1nh tranh v\u00e0 bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf to\u00e0n c\u1ea7u:<\/strong> C\u1ea1nh tranh gay g\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 g\u00e2y \u00e1p l\u1ef1c gi\u1ea3m gi\u00e1 v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn g\u1ed9p. C\u00e1c ng\u00e0nh \u0111\u1ed9c quy\u1ec1n v\u00e0 \u00edt c\u1ea1nh tranh th\u00ec l\u1ee3i nhu\u1eadn g\u1ed9p th\u01b0\u1eddng cao h\u01a1n c\u00e1c ng\u00e0nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh cao h\u01a1n th\u00ec l\u1ee3i nhu\u1eadn g\u1ed9p c\u0169ng s\u1ebd cao h\u01a1n.<\/p>\n\n\n\n<p>Bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf to\u00e0n c\u1ea7u nh\u01b0 thay \u0111\u1ed5i t\u1ef7 gi\u00e1 v\u00e0 gi\u00e1n \u0111o\u1ea1n chu\u1ed7i cung \u1ee9ng c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i gi\u00e1 c\u1ea3 nguy\u00ean li\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a doanh nghi\u1ec7p. Ngo\u00e0i ra, s\u1ef1 thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch thu\u1ebf v\u00e0 ph\u00e1p lu\u1eadt c\u0169ng t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn c\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-bi-anh-huong-boi-yeu-to-nao-1024x682.webp\" alt=\"L\u1ee3i nhu\u1eadn g\u1ed9p b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o?\" class=\"wp-image-11998\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-bi-anh-huong-boi-yeu-to-nao-1024x682.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-bi-anh-huong-boi-yeu-to-nao-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-bi-anh-huong-boi-yeu-to-nao-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-bi-anh-huong-boi-yeu-to-nao-1536x1023.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/loi-nhuan-gop-bi-anh-huong-boi-yeu-to-nao.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-\u01b0u-nh\u01b0\u1ee3c-di\u1ec3m-khi-s\u1eed-d\u1ee5ng-l\u1ee3i-nhu\u1eadn-g\u1ed9p-lam-th\u01b0\u1edbc-do-tai-chinh-doanh-nghi\u1ec7p\">5. \u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m khi s\u1eed d\u1ee5ng l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0m th\u01b0\u1edbc \u0111o t\u00e0i ch\u00ednh doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-\u01b0u-di\u1ec3m\">5.1 \u01afu \u0111i\u1ec3m<\/h3>\n\n\n\n<p><strong>T\u1eadp trung ki\u1ec3m so\u00e1t chi ph\u00ed: <\/strong>L\u1ee3i nhu\u1eadn g\u1ed9p gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd b\u00e1n, lo\u1ea1i b\u1ecf c\u00e1c chi ph\u00ed qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ki\u1ec3m so\u00e1t chi ph\u00ed m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p><strong>D\u1ec5 ki\u1ec3m so\u00e1t: <\/strong>Nh\u1eefng chi ph\u00ed nh\u01b0 ti\u1ec1n \u0111i\u1ec7n, thu\u00ea nh\u00e0, b\u1ea3o hi\u1ec3m, v\u00e0 v\u1eadt t\u01b0 th\u01b0\u1eddng kh\u00f4ng th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh, trong khi \u0111\u00f3, l\u1ee3i nhu\u1eadn g\u1ed9p ph\u1ee5 thu\u1ed9c v\u00e0o doanh thu thu\u1ea7n v\u00e0 chi ph\u00ed h\u00e0ng b\u00e1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a l\u1ee3i nhu\u1eadn g\u1ed9p m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c h\u01a1n so v\u1edbi l\u1ee3i nhu\u1eadn r\u00f2ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-nh\u01b0\u1ee3c-di\u1ec3m\">5.2 Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/h3>\n\n\n\n<p><strong>Ch\u1ec9 mang t\u00ednh t\u01b0\u01a1ng \u0111\u1ed1i:<\/strong> C\u00e1c <a href=\"https:\/\/base.vn\/blog\/bao-cao-tai-chinh\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e1o c\u00e1o t\u00e0i ch\u00ednh<\/a> chu\u1ea9n th\u01b0\u1eddng cho th\u1ea5y c\u00e1c m\u1ee9c l\u1ee3i nhu\u1eadn g\u1ed9p kh\u00e1c nhau. Tuy nhi\u00ean, nh\u1eefng b\u00e1o c\u00e1o n\u00e0y ch\u1ec9 c\u00f3 s\u1eb5n cho c\u00e1c c\u00f4ng ty ni\u00eam y\u1ebft. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty t\u01b0 nh\u00e2n, nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u c\u00e1c chi ph\u00ed v\u00e0 kho\u1ea3n chi ph\u00ed kh\u00f4ng chu\u1ea9n trong b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n m\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh to\u00e1n l\u1ee3i nhu\u1eadn g\u1ed9p.<\/p>\n\n\n\n<p><strong>Gi\u1edbi h\u1ea1n trong ph\u00e2n t\u00edch: <\/strong>M\u1eb7c d\u00f9 l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 h\u1eefu \u00edch, nh\u01b0ng doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch s\u00e2u h\u01a1n \u0111\u1ec3 hi\u1ec3u r\u00f5 l\u00fd do v\u00ec sao hi\u1ec7u su\u1ea5t k\u00e9m. V\u00ed d\u1ee5, n\u1ebfu l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a doanh nghi\u1ec7p th\u1ea5p h\u01a1n 25% so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u00ec doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111i\u1ec1u tra c\u00e1c ngu\u1ed3n thu nh\u1eadp v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a chi ph\u00ed h\u00e0ng b\u00e1n \u0111\u1ec3 t\u00ecm nguy\u00ean nh\u00e2n.<\/p>\n\n\n\n<p><strong>C\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m: <\/strong>L\u1ee3i nhu\u1eadn g\u1ed9p cao c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 t\u00ednh l\u1ee3i nhu\u1eadn, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5. V\u00ed d\u1ee5, m\u1ed9t v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 kh\u00f4ng c\u00f3 chi ph\u00ed h\u00e0ng b\u00e1n, do \u0111\u00f3 s\u1ebd th\u1ea5y l\u1ee3i nhu\u1eadn g\u1ed9p b\u1eb1ng v\u1edbi doanh thu. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch kh\u1ea3 n\u0103ng sinh l\u1ee3i m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, c\u00e1c c\u00f4ng ty c\u0169ng c\u1ea7n xem x\u00e9t c\u00e1c chi ph\u00ed &#8220;below the line&#8221; kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 chi ph\u00ed li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/uu-nhuoc-diem-cua-loi-nhuan-gop-1024x682.webp\" alt=\"\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a l\u1ee3i nhu\u1eadn g\u1ed9p\" class=\"wp-image-12000\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/uu-nhuoc-diem-cua-loi-nhuan-gop-1024x682.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/uu-nhuoc-diem-cua-loi-nhuan-gop-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/uu-nhuoc-diem-cua-loi-nhuan-gop-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/uu-nhuoc-diem-cua-loi-nhuan-gop-1536x1023.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/uu-nhuoc-diem-cua-loi-nhuan-gop.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-t\u1ef7-su\u1ea5t-l\u1ee3i-nhu\u1eadn-g\u1ed9p-va-bien-l\u1ee3i-nhu\u1eadn-g\u1ed9p\">6. T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p v\u00e0 Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-1-danh-gia-m\u1ee9c-d\u1ed9-t\u1ed1t-c\u1ee7a-l\u1ee3i-nhu\u1eadn-g\u1ed9p\">6.1 \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u201ct\u1ed1t\u201d c\u1ee7a l\u1ee3i nhu\u1eadn g\u1ed9p<\/h3>\n\n\n\n<p>M\u1ed9t m\u1ee9c l\u1ee3i nhu\u1eadn g\u1ed9p \u0111\u01b0\u1ee3c xem l\u00e0 \u201ct\u1ed1t\u201d ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m: quy m\u00f4 doanh nghi\u1ec7p, ng\u00e0nh ngh\u1ec1 kinh doanh v\u00e0 th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quy m\u00f4 doanh nghi\u1ec7p: <\/strong>Doanh nghi\u1ec7p l\u1edbn th\u01b0\u1eddng c\u00f3 k\u1ef3 v\u1ecdng l\u1ee3i nhu\u1eadn cao h\u01a1n doanh nghi\u1ec7p nh\u1ecf.<\/li>\n\n\n\n<li><strong>Ng\u00e0nh ngh\u1ec1 kinh doanh: <\/strong>M\u1ed7i ng\u00e0nh c\u00f3 m\u1ee9c l\u1ee3i nhu\u1eadn trung b\u00ecnh ri\u00eang. V\u00ed d\u1ee5, ng\u00e0nh d\u1ecbch v\u1ee5 th\u01b0\u1eddng c\u00f3 l\u1ee3i nhu\u1eadn g\u1ed9p cao h\u01a1n ng\u00e0nh b\u00e1n l\u1ebb.<\/li>\n\n\n\n<li><strong>Th\u1ecb tr\u01b0\u1eddng: <\/strong>Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo khu v\u1ef1c \u0111\u1ecba l\u00fd v\u00e0 t\u00ecnh h\u00ecnh c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ee3i nhu\u1eadn g\u1ed9p thu \u0111\u01b0\u1ee3c c\u00f3 t\u1ed1t hay kh\u00f4ng, c\u00e1c doanh nghi\u1ec7p s\u1ebd d\u1ef1a tr\u00ean t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-2-t\u1ef7-su\u1ea5t-l\u1ee3i-nhu\u1eadn-g\u1ed9p-la-gi\">6.2 T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p (Gross Profit Margin), hay c\u00f2n g\u1ecdi l\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p, l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn g\u1ed9p so v\u1edbi doanh thu b\u00e1n h\u00e0ng. Ch\u1ec9 s\u1ed1 n\u00e0y th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i v\u00e0 r\u1ea5t h\u1eefu \u00edch khi so s\u00e1nh l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong c\u00f9ng ng\u00e0nh.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00ednh t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p, doanh nghi\u1ec7p chia l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a m\u00ecnh cho t\u1ed5ng doanh thu b\u00e1n h\u00e0ng v\u00e0 nh\u00e2n v\u1edbi 100:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>T\u1ef6 SU\u1ea4T L\u1ee2I NHU\u1eacN G\u1ed8P = (L\u1ee2I NHU\u1eacN G\u1ed8P \/ DOANH THU B\u00c1N H\u00c0NG) x 100%<\/strong><\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 c\u1eeda hi\u1ec7u b\u00e1n b\u00e1nh ng\u1ecdt \u1edf tr\u00ean, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0:<\/p>\n\n\n\n<p>(205.000.000 \/ 300.000.000) x 100% = 68,33%<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a c\u1eeda hi\u1ec7u b\u00e1nh ng\u1ecdt l\u00e0 68,33%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"233\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-ty-suat-loi-nhuan-gop-1024x233.webp\" alt=\"C\u00e1ch t\u00ednh t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p\" class=\"wp-image-12002\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-ty-suat-loi-nhuan-gop-1024x233.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-ty-suat-loi-nhuan-gop-300x68.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-ty-suat-loi-nhuan-gop-768x175.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-ty-suat-loi-nhuan-gop-1536x350.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/cach-tinh-ty-suat-loi-nhuan-gop.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-3-t\u1ef7-su\u1ea5t-l\u1ee3i-nhu\u1eadn-g\u1ed9p-ly-t\u01b0\u1edfng-theo-t\u1eebng-nganh\">6.3 T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p \u201cl\u00fd t\u01b0\u1edfng\u201d theo t\u1eebng ng\u00e0nh<\/h3>\n\n\n\n<p>Trong m\u1ed9t s\u1ed1 ng\u00e0nh, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p tr\u00ean 20% \u0111\u01b0\u1ee3c xem l\u00e0 t\u1ed1t, nh\u01b0ng trong c\u00e1c ng\u00e0nh xa x\u1ec9 nh\u01b0 trang s\u1ee9c cao c\u1ea5p, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p tr\u00ean 50% m\u1edbi \u0111\u01b0\u1ee3c coi l\u00e0 \u1ed5n. C\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh b\u00e1n l\u1ebb, nh\u00e0 h\u00e0ng, v\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a n\u00f3i chung: T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p t\u1eeb 50 \u0111\u1ebfn 70% \u0111\u01b0\u1ee3c xem l\u00e0 \u201ckh\u1ecfe m\u1ea1nh\u201d.<\/li>\n\n\n\n<li>\u0110\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, c\u00f4ng ty lu\u1eadt ho\u1eb7c c\u00e1c c\u00f4ng ty trong ng\u00e0nh d\u1ecbch v\u1ee5: T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p ph\u1ea3i t\u1eeb 50% tr\u1edf l\u00ean m\u1edbi \u0111\u01b0\u1ee3c xem l\u00e0 l\u00fd t\u01b0\u1edfng.<\/li>\n<\/ul>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c c\u00f4ng ty lu\u1eadt, ng\u00e2n h\u00e0ng, c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c c\u00f4ng ty trong ng\u00e0nh d\u1ecbch v\u1ee5 th\u01b0\u1eddng b\u00e1o c\u00e1o t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p \u1edf m\u1ee9c cao, kho\u1ea3ng 90%. Nguy\u00ean nh\u00e2n l\u00e0 do c\u00e1c c\u00f4ng ty d\u1ecbch v\u1ee5 th\u01b0\u1eddng c\u00f3 chi ph\u00ed s\u1ea3n xu\u1ea5t th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p trong ng\u00e0nh b\u00e1n l\u1ebb qu\u1ea7n \u00e1o c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb 3 \u0111\u1ebfn 13%, trong khi m\u1ed9t s\u1ed1 chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p l\u00ean \u0111\u1ebfn 40%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-4-l\u01b0u-y\">6.4 L\u01b0u \u00fd<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>So s\u00e1nh t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p ch\u1ec9 c\u00f3 \u00fd ngh\u0129a khi so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb c\u00f4ng nghi\u1ec7p kh\u00f4ng th\u1ec3 so s\u00e1nh bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p v\u1edbi m\u1ed9t doanh nghi\u1ec7p b\u00e1n l\u1ebb.<\/li>\n\n\n\n<li>Ho\u1ea1t \u0111\u1ed9ng \u0111\u00e1nh gi\u00e1, theo d\u00f5i t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p n\u00f3i ri\u00eang v\u00e0 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh n\u00f3i chung c\u1ee7a doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh th\u01b0\u1eddng xuy\u00ean, nh\u1ea5t l\u00e0 ph\u1ea3i b\u00e1m s\u00e1t c\u00e1c s\u1ed1 li\u1ec7u theo th\u1eddi gian th\u1ef1c. T\u1eeb \u0111\u00f3, nh\u00e0 qu\u1ea3n tr\u1ecb m\u1edbi c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi \u0111\u01b0a ra c\u00e1c quy\u1ebft s\u00e1ch c\u00e2n ch\u1ec9nh t\u00e0i ch\u00ednh ph\u00f9 h\u1ee3p nh\u1eb1m \u0111\u1ea3m b\u1ea3o \u201cs\u1ee9c kh\u1ecfe\u201d t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-tai-chinh-doanh-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 7 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh doanh nghi\u1ec7p t\u1ed1t nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-doanh-nghi\u1ec7p-b\u1ea1n-mu\u1ed1n-qu\u1ea3n-tr\u1ecb-tai-chinh-toan-di\u1ec7n-tham-kh\u1ea3o-ngay-base-finance\">7. Doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh to\u00e0n di\u1ec7n? Tham kh\u1ea3o ngay Base Finance+<\/h2>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh to\u00e0n di\u1ec7n l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd m\u1ecdi kh\u00eda c\u1ea1nh t\u00e0i ch\u00ednh trong doanh nghi\u1ec7p, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch, qu\u1ea3n l\u00fd v\u1ed1n, qu\u1ea3n l\u00fd r\u1ee7i ro, ki\u1ec3m so\u00e1t t\u00e0i ch\u00ednh, ph\u00e2n t\u00edch t\u00e0i ch\u00ednh \u0111\u1ebfn qu\u1ea3n l\u00fd \u0111\u1ea7u t\u01b0. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 b\u1ec1n v\u1eefng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh kim t\u1ef1 th\u00e1p d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n h\u00ecnh dung c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p SME:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ea7ng Qu\u1ea3n tr\u1ecb: <\/strong>Ch\u1ee7 doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng kh\u00f4ng n\u1eafm r\u00f5 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/li>\n\n\n\n<li><strong>T\u1ea7ng K\u1ebf to\u00e1n: <\/strong>B\u1ed9 ph\u1eadn k\u1ebf to\u00e1n chu\u1ea9n b\u1ecb nhi\u1ec1u b\u00e1o c\u00e1o ph\u1ee5c v\u1ee5 ki\u1ec3m to\u00e1n v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt. Qu\u00e1 tr\u00ecnh n\u00e0y t\u1ed1n th\u1eddi gian v\u00e0 d\u1ec5 sai s\u00f3t d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li><strong>T\u1ea7ng Th\u1ef1c thi: <\/strong>Nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n giao d\u1ecbch t\u00e0i ch\u00ednh h\u00e0ng ng\u00e0y v\u00e0 x\u1eed l\u00fd h\u00f3a \u0111\u01a1n, ch\u1ee9ng t\u1eeb. Thi\u1ebfu th\u00f4ng tin t\u1ea1i t\u1ea7ng n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng duy\u1ec7t chi ti\u1ec1n \u0111\u00fang h\u1ea1n v\u00e0 nguy c\u01a1 th\u1ea5t tho\u00e1t chi ph\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Hi\u1ec7n nay, trong vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u t\u00e0i ch\u00ednh, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung \u1edf t\u1ea7ng K\u1ebf to\u00e1n c\u1ee7a kim t\u1eed th\u00e1p, v\u1edbi vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 ph\u1ea7n m\u1ec1m K\u1ebf to\u00e1n, Excel, Google Sheets, Tableau v\u00e0 Power BI. Tuy nhi\u00ean, nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y ch\u1ec9 l\u00e0 \u0111\u01a1n thu\u1ea7n l\u00e0 h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o, thi\u1ebfu s\u1ef1 t\u00f9y ch\u1ec9nh v\u00e0 kh\u00f4ng k\u1ebft n\u1ed1i real-time gi\u1eefa c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh v\u00e0 qu\u1ea3n tr\u1ecb, d\u1eabn \u0111\u1ebfn d\u1eef li\u1ec7u b\u1ecb ph\u00e2n m\u1ea3nh v\u00e0 r\u1eddi r\u1ea1c.<\/p>\n\n\n\n<p>\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh chuy\u00ean s\u00e2u, c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u00e1c t\u1ea7ng d\u1eef li\u1ec7u, cho ph\u00e9p m\u1ecdi nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 c\u00f9ng tham gia v\u00e0o quy tr\u00ecnh qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh v\u00e0 cung c\u1ea5p g\u00f3c nh\u00ecn t\u00e0i ch\u00ednh to\u00e0n di\u1ec7n theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/base.vn\/platform\/finance?utm_source=base-blog&amp;utm_content=base.vn\/blog\/loi-nhuan-gop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Finance+<\/a> <\/strong>l\u00e0 B\u1ed9 gi\u1ea3i ph\u00e1p Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh th\u1eddi gian th\u1ef1c, g\u1ed3m 4 \u1ee9ng d\u1ee5ng chuy\u00ean bi\u1ec7t gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n l\u1edbn nh\u1ea5t:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Base Finance: Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i<\/li>\n\n\n\n<li>Base Income: Qu\u1ea3n l\u00fd doanh thu v\u00e0 <a href=\"https:\/\/base.vn\/blog\/dong-tien-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00f2ng ti\u1ec1n<\/a> v\u00e0o<\/li>\n\n\n\n<li>Base Expense: Qu\u1ea3n l\u00fd chi ph\u00ed v\u00e0 d\u00f2ng ti\u1ec1n ra<\/li>\n\n\n\n<li>Base BankFeeds: Qu\u1ea3n l\u00fd ti\u1ec1n m\u1eb7t t\u1ef1 \u0111\u1ed9ng v\u00e0 \u0111\u1ed1i so\u00e1t ng\u00e2n h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<p>V\u1edbi Base Finance+, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung d\u1eef li\u1ec7u t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1o c\u00e1o v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng dashboard duy nh\u1ea5t, b\u1ed5 sung c\u00e1c t\u00f9y ch\u1ec9nh chuy\u00ean s\u00e2u v\u1ec1 t\u00e0i ch\u00ednh, v\u00e0 k\u1ebft n\u1ed1i real-time gi\u1eefa ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch v\u00e0 qu\u1ea3n tr\u1ecb.<\/p>\n\n\n\n<p>Nh\u1edd v\u1eady, b\u00e0i to\u00e1n qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ee7 doanh nghi\u1ec7p, ban l\u00e3nh \u0111\u1ea1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u real-time \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 quy\u1ebft s\u00e1ch t\u00e0i ch\u00ednh quan tr\u1ecdng.<\/li>\n\n\n\n<li>B\u1ed9 ph\u1eadn k\u1ebf to\u00e1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng chu\u1ea9n b\u1ecb nhi\u1ec1u d\u1ea1ng b\u00e1o c\u00e1o v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao.<\/li>\n\n\n\n<li>Nh\u00e2n s\u1ef1 \u1edf m\u1ed7i ph\u00f2ng ban n\u1eafm \u0111\u01b0\u1ee3c \u201cs\u1ee9c kh\u1ecfe\u201d t\u00e0i ch\u00ednh t\u1ed5ng quan c\u1ee7a doanh nghi\u1ec7p thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o ph\u00e1n \u0111o\u00e1n c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li>C\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh ra \u2013 v\u00e0o v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng xem x\u00e9t h\u00f3a \u0111\u01a1n ch\u1ee9ng t\u1eeb v\u00e0 duy\u1ec7t chi trong n\u1ed9i b\u1ed9 di\u1ec5n ra m\u1ed9t c\u00e1ch tr\u01a1n tru v\u00e0 thu\u1eadn l\u1ee3i h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>Base Finance+<\/strong> gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i, n\u1eafm b\u1eaft to\u00e0n b\u1ed9 s\u1ed1 li\u1ec7u t\u1eeb qu\u00e1 kh\u1ee9 \u0111\u1ebfn hi\u1ec7n t\u1ea1i, d\u1ef1 \u0111o\u00e1n c\u00e1c k\u1ecbch b\u1ea3n t\u01b0\u01a1ng lai v\u00e0 k\u1ecbp th\u1eddi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u h\u00e0nh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/base.vn\/platform\/finance?utm_source=base-blog&amp;utm_content=base.vn\/blog\/loi-nhuan-gop\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-Finance-1-1024x469.webp\" alt=\"Base Finance+\" class=\"wp-image-7946\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-Finance-1-1024x469.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-Finance-1-300x138.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-Finance-1-768x352.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-Finance-1-1536x704.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-Finance-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-k\u1ebft-lu\u1eadn\">8. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>L\u1ee3i nhu\u1eadn g\u1ed9p \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i s\u00e1t sao l\u1ee3i nhu\u1eadn g\u1ed9p, th\u1eadm ch\u00ed chi ti\u1ebft theo t\u1eebng m\u1eb7t h\u00e0ng v\u00e0 d\u1ef1 \u00e1n, \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec3u r\u00f5 l\u1ee3i nhu\u1eadn g\u1ed9p gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t kinh doanh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 gi\u00e1 tr\u1ecb nh\u1ea5t ho\u1eb7c ti\u1ec1m n\u0103ng nh\u1ea5t \u0111\u1ec3 \u01b0u ti\u00ean v\u00e0 m\u1edf r\u1ed9ng. V\u1eady l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh l\u1ee3i nhu\u1eadn g\u1ed9p nh\u01b0 th\u1ebf n\u00e0o? Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 g\u00ec? H\u00e3y [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"ppma_author":[58],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-tai-chinh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c v\u00e0 c\u00e1ch t\u00ednh l\u1ee3i nhu\u1eadn g\u1ed9p chu\u1ea9n<\/title>\n<meta name=\"description\" content=\"L\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 ph\u1ea7n l\u1ee3i nhu\u1eadn c\u00f2n l\u1ea1i sau khi tr\u1eeb chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng t\u1eeb doanh thu. 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