{"id":12644,"date":"2025-09-15T16:03:24","date_gmt":"2025-09-15T09:03:24","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=12644"},"modified":"2025-11-03T11:37:21","modified_gmt":"2025-11-03T04:37:21","slug":"ma-tran-ansoff","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/","title":{"rendered":"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, c\u00e1ch v\u1eadn d\u1ee5ng v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf"},"content":{"rendered":"\n<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, doanh nghi\u1ec7p c\u1ea7n nh\u1eefng c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3. <strong>Ma tr\u1eadn Ansoff<\/strong> \u2013 hay c\u00f2n g\u1ecdi l\u00e0 ma tr\u1eadn t\u0103ng tr\u01b0\u1edfng s\u1ea3n ph\u1ea9m\/th\u1ecb tr\u01b0\u1eddng \u2013 ch\u00ednh l\u00e0 \u201ckim ch\u1ec9 nam\u201d \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n. B\u00e0i vi\u1ebft n\u00e0y <a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=ma-tran-ansoff\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 <strong>Ma tr\u1eadn Ansoff l\u00e0 g\u00ec, c\u00e1ch v\u1eadn d\u1ee5ng ra sao v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/strong> \u0111\u1ec3 \u00e1p d\u1ee5ng ngay cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-ma-tr\u1eadn-ansoff-la-gi\">1. Ma tr\u1eadn Ansoff l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Ma tr\u1eadn Ansoff<\/strong> (ti\u1ebfng Anh: <strong>Ansoff Matrix<\/strong>), hay c\u00f2n g\u1ecdi l\u00e0 ma tr\u1eadn s\u1ea3n ph\u1ea9m-th\u1ecb tr\u01b0\u1eddng, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi nh\u00e0 kinh doanh Igor Ansoff (ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Nga) v\u00e0o nh\u1eefng n\u0103m 1950. \u00d4ng \u0111\u00e3 nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, \u00f4ng \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4 h\u00ecnh \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>\u00c1p d\u1ee5ng ma tr\u1eadn Ansoff gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch, l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean hai y\u1ebfu t\u1ed1 ch\u00ednh: <strong>S\u1ea3n ph\u1ea9m (hi\u1ec7n t\u1ea1i ho\u1eb7c m\u1edbi)<\/strong> v\u00e0 <strong>Th\u1ecb tr\u01b0\u1eddng (hi\u1ec7n t\u1ea1i ho\u1eb7c m\u1edbi)<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-la-gi-1024x576.webp\" alt=\"Ma tr\u1eadn ansoff l\u00e0 g\u00ec?\" class=\"wp-image-12665\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-la-gi-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-la-gi-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-la-gi-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-la-gi-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-y-nghia-c\u1ee7a-ma-tr\u1eadn-ansoff-d\u1ed1i-v\u1edbi-doanh-nghi\u1ec7p\">2. \u00dd ngh\u0129a c\u1ee7a ma tr\u1eadn Ansoff \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch khi doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng ma tr\u1eadn Ansoff.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-giup-doanh-nghi\u1ec7p-d\u1ecbnh-h\u01b0\u1edbng-chi\u1ebfn-l\u01b0\u1ee3c-tang-tr\u01b0\u1edfng-ro-rang\">2.1 Gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u00e0ng<\/h3>\n\n\n\n<p>\u1ee8ng d\u1ee5ng ma tr\u1eadn Ansoff mang \u0111\u1ebfn cho doanh nghi\u1ec7p m\u1ed9t b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1eddng \u0111i r\u00f5 r\u00e0ng \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch m\u1ed1i quan h\u1ec7 gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ma tr\u1eadn Ansoff \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean tung ra s\u1ea3n ph\u1ea9m m\u1edbi (v\u00ed d\u1ee5: n\u01b0\u1edbc t\u0103ng l\u1ef1c) \u0111\u1ec3 ph\u1ee5c v\u1ee5 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i hay n\u00ean m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng sang c\u00e1c qu\u1ed1c gia\/khu v\u1ef1c xung quanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-lanh-d\u1ea1o-co-th\u1ec3-phan-tich-va-qu\u1ea3n-ly-r\u1ee7i-ro\">2.2 L\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro<\/h3>\n\n\n\n<p>Ma tr\u1eadn Ansoff l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t danh m\u1ee5c c\u00e1c <a href=\"https:\/\/base.vn\/blog\/chien-luoc-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">chi\u1ebfn l\u01b0\u1ee3c<\/a> \u0111a d\u1ea1ng, t\u1eeb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c an to\u00e0n nh\u01b0 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh th\u1eed nghi\u1ec7m h\u01a1n nh\u01b0 \u0111a d\u1ea1ng h\u00f3a. B\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 r\u1ee7i ro c\u1ee7a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t l\u1ed9 tr\u00ecnh t\u0103ng tr\u01b0\u1edfng linh ho\u1ea1t, ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-doanh-nghi\u1ec7p-co-th\u1ec3-danh-gia-va-t\u1eadn-d\u1ee5ng-t\u1ed1i-da-c\u01a1-h\u1ed9i-phat-tri\u1ec3n\">2.3 Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n<\/h3>\n\n\n\n<p>\u1ee8ng d\u1ee5ng Ansoff gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n v\u00e0 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u1ea3 th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai, c\u0169ng nh\u01b0 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng ti\u1ec1m n\u0103ng, t\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi cho \u0111\u1ebfn khai th\u00e1c nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-h\u1ed7-tr\u1ee3-doanh-nghi\u1ec7p-d\u01b0a-ra-quy\u1ebft-d\u1ecbnh-d\u1ea7u-t\u01b0-hi\u1ec7u-qu\u1ea3\">2.4 H\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh Ansoff h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3 v\u00e0 s\u00e1ng su\u1ed1t. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch s\u00e2u s\u1eafc c\u00e1c c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng d\u1ef1 \u00e1n mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-ansoff-giup-doanh-nghi\u1ec7p-thuc-d\u1ea9y-s\u1ef1-d\u1ed5i-m\u1edbi-va-c\u1ea1nh-tranh\">2.5 Ansoff gi\u00fap doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea1nh tranh<\/h3>\n\n\n\n<p>Ma tr\u1eadn Ansoff khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n h\u01b0\u1edbng t\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t khi \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/ma-tran-qspm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma tr\u1eadn QSPM l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c trong ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-4-chi\u1ebfn-l\u01b0\u1ee3c-tang-tr\u01b0\u1edfng-trong-ma-tr\u1eadn-ansoff\">3. 4 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng trong ma tr\u1eadn Ansoff<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-market-development-phat-tri\u1ec3n-th\u1ecb-tr\u01b0\u1eddng\">3.1 Market Development &#8211; Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng trong m\u00f4 h\u00ecnh Ansoff l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng:<\/strong> T\u0103ng c\u01b0\u1eddng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1eafm nhi\u1ec1u h\u01a1n th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch marketing s\u00e1ng t\u1ea1o, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong> X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i, gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/li>\n\n\n\n<li><strong>M\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i: <\/strong>T\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 tr\u00ean nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng kh\u00e1c nhau, c\u1ea3 online v\u00e0 offline, \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ed1i \u0111a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li><strong>C\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c: <\/strong>Kh\u00f4ng ng\u1eebng n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-1-1024x576.webp\" alt=\"Market Development - Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-12675\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-product-development-phat-tri\u1ec3n-s\u1ea3n-ph\u1ea9m\">3.2 Product Development &#8211; Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n<p>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m g\u1ed3m c\u00f3:<\/p>\n\n\n\n<p><strong>T\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi: \u0110\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m ch\u01b0a t\u1eebng xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng ho\u1eb7c t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u00e0n to\u00e0n m\u1edbi.<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m: G\u1ed3m nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ed5 sung v\u00e0o d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m thay th\u1ebf: \u0110\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m thay th\u1ebf cho c\u00e1c s\u1ea3n ph\u1ea9m c\u0169, l\u1ed7i th\u1eddi ho\u1eb7c kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u1ea1o ra bi\u1ebfn th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thay \u0111\u1ed5i thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>\u0110i\u1ec1u ch\u1ec9nh k\u00edch c\u1ee1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/li>\n\n\n\n<li>T\u1ea1o ra c\u00e1c h\u01b0\u01a1ng v\u1ecb m\u1edbi \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<p><strong>N\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n m\u1edbi v\u00e0 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li>Th\u00eam c\u00e1c t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>T\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u s\u1eed d\u1ee5ng ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u00e1i thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u1eadp nh\u1eadt thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng m\u1edbi v\u00e0 thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n\n\n\n<li>T\u00e1i thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00f4ng n\u0103ng s\u1eed d\u1ee5ng v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed s\u1ea3n xu\u1ea5t.<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u00e1i ch\u1ebf s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u0169<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00e1i ch\u1ebf c\u00e1c nguy\u00ean li\u1ec7u t\u1eeb s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u0169 \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/li>\n\n\n\n<li>S\u1eeda ch\u1eefa v\u00e0 b\u00e1n l\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 qua s\u1eed d\u1ee5ng \u0111\u1ec3 k\u00e9o d\u00e0i v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Product-Development-1024x576.webp\" alt=\"Product Development\" class=\"wp-image-12670\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Product-Development-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Product-Development-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Product-Development-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Product-Development-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Product-Development.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-market-penetration-tham-nh\u1eadp-th\u1ecb-tr\u01b0\u1eddng\">3.3 Market Penetration &#8211; Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u01b0\u1edbng t\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p v\u00e0o nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u1edbi, nh\u1eb1m t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m chinh ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean s\u00e2u: <\/strong>Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 quy m\u00f4, ti\u1ec1m n\u0103ng, \u0111\u1eb7c \u0111i\u1ec3m, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u, s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ngo\u00e0i ra, vi\u1ec7c \u0111\u00e1nh gi\u00e1 \u0111\u1ea3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p><strong>L\u1eadp k\u1ebf ho\u1ea1ch Marketing to\u00e0n di\u1ec7n:<\/strong> Tr\u01b0\u1edbc ti\u00ean, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1edbi. Sau \u0111\u00f3, h\u00e3y l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u1eebng qu\u00ean t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, s\u1ef1 ki\u1ec7n \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>T\u00f9y bi\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5: <\/strong>\u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng theo t\u1eebng khu v\u1ef1c, b\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, bao b\u00ec, nh\u00e3n m\u00e1c \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a h\u1ecd. Ngo\u00e0i ra, h\u00e3y cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a v\u00e0 ng\u00f4n ng\u1eef c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c: <\/strong>\u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n n\u1eefa, doanh nghi\u1ec7p c\u1ea7n t\u00ecm ki\u1ebfm c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i uy t\u00edn \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i. N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c v\u00e0 m\u1ed1i quan h\u1ec7 s\u1eb5n c\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-1024x576.webp\" alt=\"Market Penetration\" class=\"wp-image-12668\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Market-Development.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-diversification-da-d\u1ea1ng-hoa\">3.4 Diversification &#8211; \u0110a d\u1ea1ng h\u00f3a<\/h3>\n\n\n\n<p>\u0110a d\u1ea1ng h\u00f3a l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u01b0\u1edbng t\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p v\u00e0o c\u00e1c l\u0129nh v\u1ef1c m\u1edbi, c\u00f3 th\u1ec3 li\u00ean quan ho\u1eb7c kh\u00f4ng li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c kinh doanh hi\u1ec7n t\u1ea1i. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7y tham v\u1ecdng, nh\u1eb1m m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro kinh doanh.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd t\u1eadp trung v\u00e0o 2 lo\u1ea1i \u0111a d\u1ea1ng h\u00f3a ch\u00ednh:<\/p>\n\n\n\n<p><strong>\u0110a d\u1ea1ng h\u00f3a li\u00ean k\u1ebft (Related Diversification)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110a d\u1ea1ng h\u00f3a theo chi\u1ec1u d\u1ecdc: Doanh nghi\u1ec7p m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng v\u00e0o c\u00e1c giai \u0111o\u1ea1n kh\u00e1c trong chu\u1ed7i cung \u1ee9ng. V\u00ed d\u1ee5: m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang kinh doanh linh ki\u1ec7n \u00f4 t\u00f4 ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea3o d\u01b0\u1ee1ng.<\/li>\n\n\n\n<li>\u0110a d\u1ea1ng h\u00f3a theo chi\u1ec1u ngang: Doanh nghi\u1ec7p m\u1edf r\u1ed9ng sang c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i. V\u00ed d\u1ee5: m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t s\u1eefa c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa kh\u00e1c nh\u01b0 s\u1eefa chua, ph\u00f4 mai.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110a d\u1ea1ng h\u00f3a kh\u00f4ng li\u00ean k\u1ebft (Unrelated Diversification): <\/strong>Doanh nghi\u1ec7p m\u1edf r\u1ed9ng v\u00e0o c\u00e1c l\u0129nh v\u1ef1c ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t so v\u1edbi l\u0129nh v\u1ef1c kinh doanh hi\u1ec7n t\u1ea1i. V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n ho\u1eb7c t\u00e0i ch\u00ednh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Diversification-1024x576.webp\" alt=\"Diversification - \u0110a d\u1ea1ng h\u00f3a\" class=\"wp-image-12677\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Diversification-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Diversification-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Diversification-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Diversification-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/Diversification.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/ma-tran-bcg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma tr\u1eadn BCG l\u00e0 g\u00ec? C\u00e1ch v\u1ebd ma tr\u1eadn BCG v\u00e0 v\u00ed d\u1ee5 ph\u00e2n t\u00edch<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-cac-b\u01b0\u1edbc-xay-d\u1ef1ng-ma-tr\u1eadn-ansoff-d\u1ec3-co-chi\u1ebfn-l\u01b0\u1ee3c-thanh-cong\">4. C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ma tr\u1eadn Ansoff \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-danh-gia-th\u1ecb-tr\u01b0\u1eddng-s\u1ea3n-ph\u1ea9m-hi\u1ec7n-t\u1ea1i\">B\u01b0\u1edbc 1: \u0110\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i<\/h3>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang ta l\u00e0 ai, h\u1ecd mong mu\u1ed1n g\u00ec \u1edf s\u1ea3n ph\u1ea9m?&nbsp;<\/li>\n\n\n\n<li>C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o, \u0111i\u1ec3m m\u1ea1nh y\u1ebfu c\u1ee7a h\u1ecd l\u00e0 g\u00ec?&nbsp;<\/li>\n\n\n\n<li>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai ra sao, c\u00f3 nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c n\u00e0o \u0111ang ch\u1edd \u0111\u00f3n?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng c\u1ea7n \u0111\u00e1nh gi\u00e1 s\u00e2u s\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu l\u00e0 g\u00ec? V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o?<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m c\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng?<\/li>\n\n\n\n<li>\u0110\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-thu-th\u1eadp-va-phan-tich-d\u1eef-li\u1ec7u\">B\u01b0\u1edbc 2: Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ma tr\u1eadn Ansoff hi\u1ec7u qu\u1ea3, vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. Doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp c\u1ea3 d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng (s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng, th\u1ecb ph\u1ea7n&#8230;) v\u00e0 d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh (kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n&#8230;).&nbsp;<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chuy\u00ean d\u1ee5ng \u0111\u1ec3 t\u00ecm ra nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec3m m\u1ea1nh &#8211; y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng&#8230;&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-xac-d\u1ecbnh-chi\u1ebfn-l\u01b0\u1ee3c-phu-h\u1ee3p\">B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m: Ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh, ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i kh\u00e1c. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 \u0111\u00e3 th\u00f4ng tin \u1edf m\u1ee5c 2 g\u1ed3m: Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng s\u00e2u h\u01a1n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1edbi, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng. M\u1ed7i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c kh\u00e1c nhau v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1eb7c th\u00f9 t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-xay-d\u1ef1ng-k\u1ebf-ho\u1ea1ch-va-hanh-d\u1ed9ng\">B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 h\u00e0nh \u0111\u1ed9ng<\/h3>\n\n\n\n<p>Khi \u0111\u00e3 ho\u00e0n th\u00e0nh 3 b\u01b0\u1edbc tr\u00ean, doanh nghi\u1ec7p s\u1ebd l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3. Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1eddi h\u1ea1n. Thay v\u00ec nh\u1eefng m\u1ee5c ti\u00eau chung chung nh\u01b0 &#8220;t\u0103ng tr\u01b0\u1edfng doanh thu&#8221;, h\u00e3y c\u1ee5 th\u1ec3 h\u00f3a b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 s\u1ed1 li\u1ec7u nh\u01b0 &#8220;t\u0103ng tr\u01b0\u1edfng doanh thu 20% trong v\u00f2ng 6 th\u00e1ng t\u1edbi&#8221; ho\u1eb7c &#8220;t\u0103ng th\u1ecb ph\u1ea7n t\u1eeb 15% l\u00ean 20% trong n\u0103m nay&#8221;. Nh\u1eefng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng h\u01a1n trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra, doanh nghi\u1ec7p c\u1ea7n l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, v\u00ed d\u1ee5: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch marketing, x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i&#8230;<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch, bao g\u1ed3m: nh\u00e2n l\u1ef1c, t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7, \u0111\u1ed1i t\u00e1c&#8230;<\/li>\n\n\n\n<li>L\u1eadp th\u1eddi gian bi\u1ec3u chi ti\u1ebft cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng, x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ed1c th\u1eddi gian b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac c\u1ee7a m\u1ed7i giai \u0111o\u1ea1n.<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch, v\u00ed d\u1ee5: doanh s\u1ed1 b\u00e1n h\u00e0ng, chi ph\u00ed marketing, \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u&#8230;<\/li>\n<\/ul>\n\n\n\n<p>Ng\u00e2n s\u00e1ch l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t ng\u00e2n s\u00e1ch chi ti\u1ebft, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed ph\u00e1t sinh trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch. Vi\u1ec7c l\u1eadp ng\u00e2n s\u00e1ch gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t chi ph\u00ed, tr\u00e1nh l\u00e3ng ph\u00ed v\u00e0 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-theo-doi-va-danh-gia\">B\u01b0\u1edbc 5: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1<\/h3>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 l\u00e0 so s\u00e1nh k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra ban \u0111\u1ea7u. B\u1ea1n c\u1ea7n \u0111\u1ed1i chi\u1ebfu c\u00e1c ch\u1ec9 s\u1ed1 th\u1ef1c t\u1ebf nh\u01b0 doanh s\u1ed1, th\u1ecb ph\u1ea7n, chi ph\u00ed&#8230; v\u1edbi nh\u1eefng con s\u1ed1 \u0111\u00e3 d\u1ef1 ki\u1ebfn trong k\u1ebf ho\u1ea1ch. Vi\u1ec7c so s\u00e1nh n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 nh\u1eefng kho\u1ea3ng c\u00e1ch c\u1ea7n ph\u1ea3i thu h\u1eb9p.<\/p>\n\n\n\n<p>Sau khi \u0111\u00e3 so s\u00e1nh k\u1ebft qu\u1ea3, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng ho\u1eb7c th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng. H\u00e3y t\u00ecm hi\u1ec3u xem nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00e3 \u0111\u00f3ng g\u00f3p v\u00e0o k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00e3 g\u00e2y tr\u1edf ng\u1ea1i. Vi\u1ec7c ph\u00e2n t\u00edch n\u00e0y s\u1ebd gi\u00fap ch\u00fang ta hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00e3 gi\u00fap ch\u00fang ta \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau?<\/li>\n\n\n\n<li>Nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c n\u00e0o \u0111\u00e3 g\u1eb7p ph\u1ea3i?<\/li>\n\n\n\n<li>T\u1ea1i sao ch\u00fang ta l\u1ea1i kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra?<\/li>\n\n\n\n<li>C\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0o \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng?<\/li>\n<\/ul>\n\n\n\n<p>D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch. N\u1ebfu k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n d\u1ef1 ki\u1ebfn, doanh nghi\u1ec7p h\u00e3y t\u0103ng c\u01b0\u1eddng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau cao h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu k\u1ebft qu\u1ea3 kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i, c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, thay \u0111\u1ed5i c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 thay \u0111\u1ed5i m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/ma-tran-ge\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma tr\u1eadn GE l\u00e0 g\u00ec? B\u00ed quy\u1ebft ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-vi-d\u1ee5-v\u1ec1-ma-tr\u1eadn-ansoff-c\u1ee7a-m\u1ed9t-s\u1ed1-th\u01b0\u01a1ng-hi\u1ec7u-l\u1edbn\">5. V\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn Ansoff c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-mo-hinh-ansoff-c\u1ee7a-apple\">5.1 M\u00f4 h\u00ecnh Ansoff c\u1ee7a Apple<\/h3>\n\n\n\n<p>Apple l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng ma tr\u1eadn Ansoff. C\u00f4ng ty \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u0103ng tr\u01b0\u1edfng:<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng:<\/strong> Apple s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 v\u00e0 gia t\u0103ng doanh s\u1ed1 tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. V\u00ed d\u1ee5, h\u1ecd li\u00ean t\u1ee5c c\u1eadp nh\u1eadt c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m iPhone, MacBook, v\u00e0 iPad \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Ngo\u00e0i ra, h\u1ecd m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m: <\/strong>H\u00e3ng kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 Apple Watch v\u00e0 AirPods. H\u1ecd ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi nhau (nh\u01b0 iCloud v\u00e0 Apple Music), \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng doanh s\u1ed1 m\u00e0 c\u00f2n t\u0103ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng: <\/strong>Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u1ed1c gia \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 \u1ea4n \u0110\u1ed9 v\u00e0 Vi\u1ec7t Nam. H\u1ecd \u0111\u00e3 \u0111\u1ea9y m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 thu h\u00fat c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 iPhone SE \u2013 m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb h\u01a1n.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a:<\/strong> Apple \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c l\u0129nh v\u1ef1c m\u1edbi nh\u01b0 d\u1ecbch v\u1ee5 (Apple TV+, Apple Arcade) v\u00e0 ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng t\u1eeb l\u0129nh v\u1ef1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 sang gi\u1ea3i tr\u00ed v\u00e0 d\u1ecbch v\u1ee5 y t\u1ebf.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-apple-1024x576.webp\" alt=\"Ma tr\u1eadn Ansoff c\u1ee7a Apple\" class=\"wp-image-12679\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-apple-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-apple-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-apple-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-apple-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-apple.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-th\u01b0\u01a1ng-hi\u1ec7u-nike\">5.2 Th\u01b0\u01a1ng hi\u1ec7u Nike<\/h3>\n\n\n\n<p>Nike c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng ty \u00e1p d\u1ee5ng ma tr\u1eadn Ansoff m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh c\u1ee7a Nike bao g\u1ed3m:<\/p>\n\n\n\n<p><strong>Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng:<\/strong> Nike s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c t\u0103ng c\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao to\u00e0n c\u1ea7u. H\u1ecd li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 gi\u00e0y v\u00e0 trang ph\u1ee5c th\u1ec3 thao \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. S\u1ef1 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i ti\u1ebfng c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng gi\u00fap h\u1ecd gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p><strong>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m: <\/strong>Nike \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n (R&amp;D) \u0111\u1ec3 t\u1ea1o ra c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00f4ng ngh\u1ec7 Flyknit v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. H\u1ecd kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn thi\u1ebft k\u1ebf gi\u00e0y v\u00e0 qu\u1ea7n \u00e1o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng thay \u0111\u1ed5i.<\/p>\n\n\n\n<p><strong>Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng: <\/strong>H\u00e3ng \u0111\u00e3 v\u00e0 \u0111ang m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, t\u1eadp trung v\u00e0o c\u00e1c qu\u1ed1c gia c\u00f3 n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u01b0 Trung Qu\u1ed1c v\u00e0 \u1ea4n \u0110\u1ed9. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng x\u00e2y d\u1ef1ng c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n<p><strong>\u0110a d\u1ea1ng h\u00f3a: <\/strong>Nike ph\u00e1t tri\u1ec3n nhi\u1ec1u l\u0129nh v\u1ef1c m\u1edbi ngo\u00e0i gi\u00e0y d\u00e9p, bao g\u1ed3m trang ph\u1ee5c th\u1ec3 thao, thi\u1ebft b\u1ecb th\u1ec3 thao, v\u00e0 c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 \u1ee9ng d\u1ee5ng Nike Training Club, gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1eadp luy\u1ec7n v\u00e0 theo d\u00f5i qu\u00e1 tr\u00ecnh t\u1eadp c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-th\u01b0\u01a1ng-hi\u1ec7u-vinamilk\">5.3 Th\u01b0\u01a1ng hi\u1ec7u Vinamilk<\/h3>\n\n\n\n<p>Vinamilk, m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, c\u0169ng \u0111\u00e3 \u00e1p d\u1ee5ng ma tr\u1eadn Ansoff \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n\n\n\n<p><strong>Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng:<\/strong> Vinamilk t\u0103ng c\u01b0\u1eddng ph\u00e2n ph\u1ed1i v\u00e0 m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng trong n\u01b0\u1edbc. C\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0 \u0111\u1ed3 u\u1ed1ng dinh d\u01b0\u1ee1ng c\u1ee7a Vinamilk \u0111\u00e3 ph\u1ee7 s\u00f3ng to\u00e0n qu\u1ed1c th\u00f4ng qua h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, si\u00eau th\u1ecb, v\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p><strong>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m: <\/strong>Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y lu\u00f4n c\u1ea3i ti\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 s\u1eefa kh\u00f4ng \u0111\u01b0\u1eddng, s\u1eefa h\u1eefu c\u01a1, v\u00e0 s\u1eefa th\u1ef1c v\u1eadt. H\u1ecd c\u0169ng ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng.<\/p>\n\n\n\n<p><strong>Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng: <\/strong>Kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam, Vinamilk \u0111\u00e3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf b\u1eb1ng c\u00e1ch xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m sang nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng Trung \u0110\u00f4ng, \u0110\u00f4ng Nam \u00c1 v\u00e0 ch\u00e2u Phi. H\u1ecd c\u0169ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t t\u1ea1i n\u01b0\u1edbc ngo\u00e0i \u0111\u1ec3 d\u1ec5 d\u00e0ng x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p><strong>\u0110a d\u1ea1ng h\u00f3a: <\/strong>Ngo\u00e0i c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa, Vinamilk c\u00f2n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nh\u01b0 \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n v\u00e0 th\u1ef1c ph\u1ea9m dinh d\u01b0\u1ee1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y, s\u1eefa h\u1ea1t, v\u00e0 s\u1ea3n ph\u1ea9m t\u1eeb th\u1ef1c v\u1eadt. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd kh\u00f4ng ch\u1ec9 \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-vinamilk-1024x421.webp\" alt=\"Ma tr\u1eadn Ansoff c\u1ee7a Vinamilk\" class=\"wp-image-12681\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-vinamilk-1024x421.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-vinamilk-300x123.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-vinamilk-768x316.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-vinamilk-1536x631.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff-cua-vinamilk.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/ma-tran-space\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma tr\u1eadn Space l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-nh\u1eefng-l\u01b0u-y-khi-s\u1eed-d\u1ee5ng-ma-tr\u1eadn-ansoff-d\u1ec3-d\u1ea1t-d\u01b0\u1ee3c-hi\u1ec7u-qu\u1ea3-nbsp\">6. Nh\u1eefng l\u01b0u \u00fd khi s\u1eed d\u1ee5ng ma tr\u1eadn Ansoff \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3&nbsp;<\/h2>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh tham kh\u1ea3o v\u00e0 s\u1eed d\u1ee5ng ma tr\u1eadn Ansoff doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec1u sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh: <\/strong>Doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 kinh t\u1ebf, x\u00e3 h\u1ed9i, c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea1nh tranh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1eeb Ma tr\u1eadn Ansoff.<\/li>\n\n\n\n<li><strong>\u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p:<\/strong> Hi\u1ec3u r\u00f5 ngu\u1ed3n l\u1ef1c, n\u0103ng l\u1ef1c n\u1ed9i t\u1ea1i v\u00e0 v\u1ecb th\u1ebf c\u1ea1nh tranh \u0111\u1ec3 ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, tr\u00e1nh r\u1ee7i ro qu\u00e1 m\u1ee9c.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng ma tr\u1eadn Ansoff nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3: <\/strong>C\u1ea7n k\u1ebft h\u1ee3p ma tr\u1eadn Ansoff v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nh\u01b0 <a href=\"https:\/\/base.vn\/blog\/swot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SWOT<\/a>, PESTEL \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n h\u01a1n.<\/li>\n\n\n\n<li><strong>Tham kh\u1ea3o \u00fd ki\u1ebfn chuy\u00ean gia: <\/strong>Nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb c\u00e1c chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n, tr\u00e1nh nh\u1eefng r\u1ee7i ro kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-lu\u1eadn\">7. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Ma tr\u1eadn Ansoff \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, vi\u1ec7c \u1ee9ng d\u1ee5ng ma tr\u1eadn Ansoff \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u00f3 n\u0103ng l\u1ef1c, s\u00e1ng t\u1ea1o v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi. V\u1edbi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, m\u00f4 h\u00ecnh n\u00e0y s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, doanh nghi\u1ec7p c\u1ea7n nh\u1eefng c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3. Ma tr\u1eadn Ansoff \u2013 hay c\u00f2n g\u1ecdi l\u00e0 ma tr\u1eadn t\u0103ng tr\u01b0\u1edfng s\u1ea3n ph\u1ea9m\/th\u1ecb tr\u01b0\u1eddng \u2013 ch\u00ednh l\u00e0 \u201ckim ch\u1ec9 nam\u201d \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd s\u1eed d\u1ee5ng [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"ppma_author":[55],"class_list":["post-12644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, c\u00e1ch v\u1eadn d\u1ee5ng v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf\" \/>\n<meta property=\"og:description\" content=\"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/base.vietnam\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-15T09:03:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T04:37:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n Thu Hu\u1ebf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n Thu Hu\u1ebf\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/\"},\"author\":{\"name\":\"Nguy\u1ec5n Thu Hu\u1ebf\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/9d067ffeb4c644513fed5c37b69796b0\"},\"headline\":\"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, c\u00e1ch v\u1eadn d\u1ee5ng v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf\",\"datePublished\":\"2025-09-15T09:03:24+00:00\",\"dateModified\":\"2025-11-03T04:37:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/\"},\"wordCount\":6491,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/base.vn\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp\",\"articleSection\":[\"Kinh doanh\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/\",\"url\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/\",\"name\":\"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp\",\"datePublished\":\"2025-09-15T09:03:24+00:00\",\"dateModified\":\"2025-11-03T04:37:21+00:00\",\"description\":\"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.\",\"breadcrumb\":{\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#primaryimage\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp\",\"width\":1200,\"height\":628,\"caption\":\"Ma tr\u1eadn ansoff\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tin t\u1ee9c\",\"item\":\"https:\/\/base.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kinh doanh\",\"item\":\"https:\/\/base.vn\/blog\/category\/kien-thuc-kinh-doanh\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, c\u00e1ch v\u1eadn d\u1ee5ng v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/base.vn\/blog\/#website\",\"url\":\"https:\/\/base.vn\/blog\/\",\"name\":\"Base Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/base.vn\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/base.vn\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/base.vn\/blog\/#organization\",\"name\":\"Base.vn\",\"url\":\"https:\/\/base.vn\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png\",\"width\":153,\"height\":47,\"caption\":\"Base.vn\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/base.vietnam\",\"https:\/\/www.linkedin.com\/company\/baseinc\",\"https:\/\/www.youtube.com\/channel\/UCtliV35MJd2Krt19X5r8jBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/9d067ffeb4c644513fed5c37b69796b0\",\"name\":\"Nguy\u1ec5n Thu Hu\u1ebf\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/image\/b781434e025b37c69b4b5fa8cd80a1bf\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4800a498ad67b7bd84cf60ec783eb650e358abd84de331c2599a89c3dc9961ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4800a498ad67b7bd84cf60ec783eb650e358abd84de331c2599a89c3dc9961ab?s=96&d=mm&r=g\",\"caption\":\"Nguy\u1ec5n Thu Hu\u1ebf\"},\"description\":\"Nguy\u1ec5n Thu Hu\u1ebf l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3 c\u00f3 uy t\u00edn v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft s\u1eafc b\u00e9n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. V\u1edbi s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong l\u0129nh v\u1ef1c n\u00e0y, Nguy\u1ec5n Thu Hu\u1ebf th\u01b0\u1eddng xuy\u00ean chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft tr\u00ean Base Blog. Nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a c\u00f4 kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 kh\u00edch l\u1ec7 cho c\u1ed9ng \u0111\u1ed3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch logic v\u00e0 s\u00e1ng t\u1ea1o, Thu Hu\u1ebf \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u00e1nh gi\u00e1 cao t\u1eeb \u0111\u1ed9c gi\u1ea3, g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb trong c\u1ed9ng \u0111\u1ed3ng chuy\u00ean m\u00f4n.\",\"url\":\"https:\/\/base.vn\/blog\/tac-gia\/thu-hue\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3","description":"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/","og_locale":"vi_VN","og_type":"article","og_title":"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, c\u00e1ch v\u1eadn d\u1ee5ng v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf","og_description":"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.","og_url":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/","og_site_name":"Base Blog","article_publisher":"https:\/\/www.facebook.com\/base.vietnam","article_published_time":"2025-09-15T09:03:24+00:00","article_modified_time":"2025-11-03T04:37:21+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp","type":"image\/webp"}],"author":"Nguy\u1ec5n Thu Hu\u1ebf","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n Thu Hu\u1ebf","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"25 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#article","isPartOf":{"@id":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/"},"author":{"name":"Nguy\u1ec5n Thu Hu\u1ebf","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/9d067ffeb4c644513fed5c37b69796b0"},"headline":"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, c\u00e1ch v\u1eadn d\u1ee5ng v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf","datePublished":"2025-09-15T09:03:24+00:00","dateModified":"2025-11-03T04:37:21+00:00","mainEntityOfPage":{"@id":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/"},"wordCount":6491,"commentCount":0,"publisher":{"@id":"https:\/\/base.vn\/blog\/#organization"},"image":{"@id":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#primaryimage"},"thumbnailUrl":"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp","articleSection":["Kinh doanh"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/base.vn\/blog\/ma-tran-ansoff\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/","url":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/","name":"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3","isPartOf":{"@id":"https:\/\/base.vn\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#primaryimage"},"image":{"@id":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#primaryimage"},"thumbnailUrl":"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp","datePublished":"2025-09-15T09:03:24+00:00","dateModified":"2025-11-03T04:37:21+00:00","description":"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.","breadcrumb":{"@id":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/base.vn\/blog\/ma-tran-ansoff\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#primaryimage","url":"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp","width":1200,"height":628,"caption":"Ma tr\u1eadn ansoff"},{"@type":"BreadcrumbList","@id":"https:\/\/base.vn\/blog\/ma-tran-ansoff\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tin t\u1ee9c","item":"https:\/\/base.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Kinh doanh","item":"https:\/\/base.vn\/blog\/category\/kien-thuc-kinh-doanh\/"},{"@type":"ListItem","position":3,"name":"Ma tr\u1eadn Ansoff l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, c\u00e1ch v\u1eadn d\u1ee5ng v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf"}]},{"@type":"WebSite","@id":"https:\/\/base.vn\/blog\/#website","url":"https:\/\/base.vn\/blog\/","name":"Base Blog","description":"","publisher":{"@id":"https:\/\/base.vn\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/base.vn\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/base.vn\/blog\/#organization","name":"Base.vn","url":"https:\/\/base.vn\/blog\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png","width":153,"height":47,"caption":"Base.vn"},"image":{"@id":"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/base.vietnam","https:\/\/www.linkedin.com\/company\/baseinc","https:\/\/www.youtube.com\/channel\/UCtliV35MJd2Krt19X5r8jBQ"]},{"@type":"Person","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/9d067ffeb4c644513fed5c37b69796b0","name":"Nguy\u1ec5n Thu Hu\u1ebf","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/image\/b781434e025b37c69b4b5fa8cd80a1bf","url":"https:\/\/secure.gravatar.com\/avatar\/4800a498ad67b7bd84cf60ec783eb650e358abd84de331c2599a89c3dc9961ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4800a498ad67b7bd84cf60ec783eb650e358abd84de331c2599a89c3dc9961ab?s=96&d=mm&r=g","caption":"Nguy\u1ec5n Thu Hu\u1ebf"},"description":"Nguy\u1ec5n Thu Hu\u1ebf l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3 c\u00f3 uy t\u00edn v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft s\u1eafc b\u00e9n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. V\u1edbi s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong l\u0129nh v\u1ef1c n\u00e0y, Nguy\u1ec5n Thu Hu\u1ebf th\u01b0\u1eddng xuy\u00ean chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft tr\u00ean Base Blog. Nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a c\u00f4 kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 kh\u00edch l\u1ec7 cho c\u1ed9ng \u0111\u1ed3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch logic v\u00e0 s\u00e1ng t\u1ea1o, Thu Hu\u1ebf \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u00e1nh gi\u00e1 cao t\u1eeb \u0111\u1ed9c gi\u1ea3, g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb trong c\u1ed9ng \u0111\u1ed3ng chuy\u00ean m\u00f4n.","url":"https:\/\/base.vn\/blog\/tac-gia\/thu-hue\/"}]}},"jetpack_featured_media_url":"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/ma-tran-ansoff.webp","authors":[{"term_id":55,"user_id":6,"is_guest":0,"slug":"thu-hue","display_name":"Nguy\u1ec5n Thu Hu\u1ebf","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/4800a498ad67b7bd84cf60ec783eb650e358abd84de331c2599a89c3dc9961ab?s=96&d=mm&r=g","first_name":"Hu\u1ebf","last_name":"Nguy\u1ec5n Thu","user_url":"","job_title":"","description":"Nguy\u1ec5n Thu Hu\u1ebf l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3 c\u00f3 uy t\u00edn v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft s\u1eafc b\u00e9n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. V\u1edbi s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong l\u0129nh v\u1ef1c n\u00e0y, Nguy\u1ec5n Thu Hu\u1ebf th\u01b0\u1eddng xuy\u00ean chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft tr\u00ean Base Blog. Nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a c\u00f4 kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 kh\u00edch l\u1ec7 cho c\u1ed9ng \u0111\u1ed3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch logic v\u00e0 s\u00e1ng t\u1ea1o, Thu Hu\u1ebf \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u00e1nh gi\u00e1 cao t\u1eeb \u0111\u1ed9c gi\u1ea3, g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb trong c\u1ed9ng \u0111\u1ed3ng chuy\u00ean m\u00f4n."}],"_links":{"self":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/12644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/comments?post=12644"}],"version-history":[{"count":0,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/12644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media\/12654"}],"wp:attachment":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media?parent=12644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/categories?post=12644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/tags?post=12644"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/ppma_author?post=12644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}