{"id":13150,"date":"2024-10-30T09:57:46","date_gmt":"2024-10-30T02:57:46","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=13150"},"modified":"2024-10-30T17:01:18","modified_gmt":"2024-10-30T10:01:18","slug":"mo-hinh-pest","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/mo-hinh-pest\/","title":{"rendered":"M\u00f4 h\u00ecnh PEST l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 \u1ee9ng d\u1ee5ng trong qu\u1ea3n tr\u1ecb kinh doanh"},"content":{"rendered":"\n<p>B\u1ea1n mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh lu\u00f4n \u0111i \u0111\u1ea7u trong cu\u1ed9c \u0111ua c\u1ea1nh tranh? B\u1ea1n mu\u1ed1n \u0111\u01b0a ra nh\u1eefng d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a th\u1ecb tr\u01b0\u1eddng? <strong>M\u00f4 h\u00ecnh PEST<\/strong> ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed m\u1eadt \u0111\u1eb1ng sau m\u00f4 h\u00ecnh PEST v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng n\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-mo-hinh-pest-la-gi\">1.M\u00f4 h\u00ecnh PEST l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-khai-ni\u1ec7m-nbsp\">1.1 Kh\u00e1i ni\u1ec7m&nbsp;<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh PEST l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1eb1m d\u1ef1 \u0111o\u00e1n v\u00e0 \u1ee9ng ph\u00f3 v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i. B\u1ed1n y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh PEST bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Political (Ch\u00ednh tr\u1ecb)<\/strong>: Nh\u1eefng y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch qu\u1ea3n l\u00fd.<\/li>\n\n\n\n<li><strong>Economic (Kinh t\u1ebf)<\/strong>: T\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf nh\u01b0 l\u00e3i su\u1ea5t, l\u1ea1m ph\u00e1t, t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i.<\/li>\n\n\n\n<li><strong>Social (X\u00e3 h\u1ed9i)<\/strong>: C\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ea5u tr\u00fac d\u00e2n s\u1ed1.<\/li>\n\n\n\n<li><strong>Technological (C\u00f4ng ngh\u1ec7)<\/strong>: S\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n l\u00fd.<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh PEST cho ph\u00e9p doanh nghi\u1ec7p ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh <a href=\"https:\/\/base.vn\/blog\/chien-luoc-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/a> k\u1ecbp th\u1eddi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/pest-la-gi-1024x576.webp\" alt=\"PEST l\u00e0 g\u00ec?\" class=\"wp-image-13171\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/pest-la-gi-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/pest-la-gi-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/pest-la-gi-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/pest-la-gi-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/pest-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-ngu\u1ed3n-g\u1ed1c-nbsp\">1.2 Ngu\u1ed3n g\u1ed1c&nbsp;<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh PEST \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0o nh\u1eefng n\u0103m 1960 nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c. Ban \u0111\u1ea7u, m\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 sau \u0111\u00f3 lan r\u1ed9ng sang c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nh\u01b0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Theo th\u1eddi gian, m\u00f4 h\u00ecnh PEST \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u00e0nh m\u00f4 h\u00ecnh <strong>PESTEL<\/strong>, bao g\u1ed3m th\u00eam hai y\u1ebfu t\u1ed1 l\u00e0 <strong>Environmental (M\u00f4i tr\u01b0\u1eddng)<\/strong> v\u00e0 <strong>Legal (Ph\u00e1p l\u00fd)<\/strong>. \u0110\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n theo trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/mo-hinh-pestel\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh PESTEL l\u00e0 g\u00ec? Gi\u1ea3i m\u00e3 6 y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-so-sanh-pest-va-swot\">1.3 So s\u00e1nh PEST v\u00e0 SWOT<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh PEST v\u00e0 <a href=\"https:\/\/base.vn\/blog\/swot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SWOT<\/a> \u0111\u1ec1u l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, ch\u00fang c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh gi\u1eefa 2 m\u00f4 h\u00ecnh PEST v\u00e0 SWOT<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>M\u00f4 h\u00ecnh PEST<\/strong><\/td><td><strong>M\u00f4 h\u00ecnh SWOT<\/strong><\/td><\/tr><tr><td>Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 v\u0129 m\u00f4 b\u00ean ngo\u00e0i<\/td><td>Ph\u00e2n t\u00edch c\u1ea3 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i v\u00e0 b\u00ean trong<\/td><\/tr><tr><td>Th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/td><td>Th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 t\u1ed1i \u01b0u l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/td><\/tr><tr><td>\u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng chung<\/td><td>T\u1eadp trung v\u00e0o l\u1ee3i th\u1ebf v\u00e0 \u0111i\u1ec3m y\u1ebfu n\u1ed9i b\u1ed9<\/td><\/tr><tr><td>Ph\u00f9 h\u1ee3p khi ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c<\/td><td>Ph\u00f9 h\u1ee3p cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Trong khi PEST t\u1eadp trung v\u00e0o ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c, th\u00ec SWOT gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 h\u01a1n, bao g\u1ed3m c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong (nh\u01b0 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu) v\u00e0 b\u00ean ngo\u00e0i (nh\u01b0 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c). Do \u0111\u00f3, hai m\u00f4 h\u00ecnh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng song song \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/so-sanh-pest-va-swot-1024x576.webp\" alt=\"So s\u00e1nh PEST v\u00e0 SWOT\" class=\"wp-image-13168\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/so-sanh-pest-va-swot-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/so-sanh-pest-va-swot-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/so-sanh-pest-va-swot-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/so-sanh-pest-va-swot-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/so-sanh-pest-va-swot.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-4-y\u1ebfu-t\u1ed1-c\u1ea5u-thanh-c\u1ee7a-mo-hinh-pest\">2. 4 y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh c\u1ee7a m\u00f4 h\u00ecnh PEST<\/h2>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh trong m\u00f4 h\u00ecnh PEST bao g\u1ed3m: <strong>Ch\u00ednh tr\u1ecb (Political), Kinh t\u1ebf (Economic), X\u00e3 h\u1ed9i (Social), v\u00e0 C\u00f4ng ngh\u1ec7 (Technological)<\/strong>. M\u1ed7i y\u1ebfu t\u1ed1 n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 t\u1eebng y\u1ebfu t\u1ed1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-political-chinh-tr\u1ecb\">2.1 Political (Ch\u00ednh tr\u1ecb)<\/h3>\n\n\n\n<p>Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb trong m\u00f4 h\u00ecnh PEST bao g\u1ed3m c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd, ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 h\u1ec7 th\u1ed1ng ch\u00ednh tr\u1ecb c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb quan tr\u1ecdng ph\u00e2n t\u00edch trong Political bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ch\u00ednh s\u00e1ch thu\u1ebf:<\/strong> Ch\u00ednh ph\u1ee7 c\u00f3 th\u1ec3 t\u0103ng ho\u1eb7c gi\u1ea3m thu\u1ebf, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Quy \u0111\u1ecbnh v\u1ec1 lao \u0111\u1ed9ng:<\/strong> C\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i lao \u0111\u1ed9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>S\u1ef1 \u1ed5n \u0111\u1ecbnh ch\u00ednh tr\u1ecb:<\/strong> M\u1ed9t m\u00f4i tr\u01b0\u1eddng ch\u00ednh tr\u1ecb \u1ed5n \u0111\u1ecbnh gi\u00fap doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng r\u1ee7i ro kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/li>\n\n\n\n<li><strong>H\u1ea1n ch\u1ebf th\u01b0\u01a1ng m\u1ea1i: <\/strong>&nbsp;\u1ede c\u1ea5p \u0111\u1ed9 qu\u1ed1c t\u1ebf, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 ch\u1ecbu t\u00e1c \u0111\u1ed9ng t\u1eeb c\u00e1c l\u1ec7nh tr\u1eebng ph\u1ea1t ho\u1eb7c h\u1ea1n ch\u1ebf th\u01b0\u01a1ng m\u1ea1i m\u00e0 qu\u1ed1c gia c\u1ee7a m\u00ecnh ho\u1eb7c qu\u1ed1c gia \u0111\u1ed1i t\u00e1c \u00e1p d\u1ee5ng. Do \u0111\u00f3, vi\u1ec7c theo d\u00f5i c\u00e1c quy \u0111\u1ecbnh v\u1ec1 h\u1ea1n ch\u1ebf th\u01b0\u01a1ng m\u1ea1i gi\u00fap doanh nghi\u1ec7p chu\u1ea9n b\u1ecb k\u1ecbch b\u1ea3n \u1ee9ng ph\u00f3 v\u00e0 c\u00f3 ph\u01b0\u01a1ng \u00e1n thay th\u1ebf ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li><strong>M\u00f4i tr\u01b0\u1eddng:<\/strong> V\u1edbi xu h\u01b0\u1edbng to\u00e0n c\u1ea7u h\u00f3a v\u00e0 ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng, nhi\u1ec1u qu\u1ed1c gia \u0111ang \u00e1p d\u1ee5ng c\u00e1c quy \u0111\u1ecbnh b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng nghi\u00eam ng\u1eb7t h\u01a1n. Doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t c\u00f3 th\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn n\u1ebfu ch\u00ednh ph\u1ee7 y\u00eau c\u1ea7u gi\u1ea3m thi\u1ec3u \u00f4 nhi\u1ec5m hay \u0111\u00e1nh thu\u1ebf cao kh\u00f4ng?<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: T\u1ea1i Vi\u1ec7t Nam, ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p xanh \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-economic-kinh-t\u1ebf\">2.2 Economic (Kinh t\u1ebf)<\/h3>\n\n\n\n<p>Y\u1ebfu t\u1ed1 kinh t\u1ebf bao g\u1ed3m c\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf nh\u01b0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, l\u00e3i su\u1ea5t, l\u1ea1m ph\u00e1t v\u00e0 t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u00e3i su\u1ea5t: <\/strong>\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng vay v\u1ed1n c\u1ee7a doanh nghi\u1ec7p. Khi l\u00e3i su\u1ea5t cao, chi ph\u00ed vay v\u1ed1n t\u0103ng, g\u00e2y kh\u00f3 kh\u0103n trong vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t:<\/strong> L\u1ea1m ph\u00e1t l\u00e0m t\u0103ng chi ph\u00ed s\u1ea3n xu\u1ea5t, l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>T\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i:<\/strong> \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p xu\u1ea5t nh\u1eadp kh\u1ea9u. Khi \u0111\u1ed3ng n\u1ed9i t\u1ec7 m\u1ea5t gi\u00e1, h\u00e0ng h\u00f3a nh\u1eadp kh\u1ea9u s\u1ebd tr\u1edf n\u00ean \u0111\u1eaft \u0111\u1ecf h\u01a1n, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed nguy\u00ean li\u1ec7u.<\/li>\n\n\n\n<li><strong>Chi ph\u00ed sinh s\u1ed1ng: <\/strong>Chi ph\u00ed sinh s\u1ed1ng cao c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng trong c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 chi ph\u00ed sinh s\u1ed1ng cao.<\/li>\n\n\n\n<li><strong>Chi ph\u00ed lao \u0111\u1ed9ng v\u00e0 tr\u00ecnh \u0111\u1ed9 lao \u0111\u1ed9ng:<\/strong> Chi ph\u00ed lao \u0111\u1ed9ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00e1c doanh nghi\u1ec7p t\u1ea1i qu\u1ed1c gia c\u00f3 ngu\u1ed3n lao \u0111\u1ed9ng c\u00f3 tr\u00ecnh \u0111\u1ed9 v\u00e0 chi ph\u00ed h\u1ee3p l\u00fd s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn h\u01a1n. Ngo\u00e0i ra, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Th\u00f3i quen ti\u00eau d\u00f9ng:<\/strong> S\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen ti\u00eau d\u00f9ng, nh\u01b0 chuy\u1ec3n t\u1eeb mua s\u1eafm truy\u1ec1n th\u1ed1ng sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u01b0a chu\u1ed9ng s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: Khi Vi\u1ec7t Nam gia nh\u1eadp WTO, nhi\u1ec1u doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u00e3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng xu\u1ea5t kh\u1ea9u ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf nh\u1edd v\u00e0o c\u00e1c ch\u00ednh s\u00e1ch thu\u1ebf xu\u1ea5t nh\u1eadp kh\u1ea9u \u01b0u \u0111\u00e3i. Tuy nhi\u00ean, h\u1ecd c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c t\u1eeb s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng l\u1edbn t\u1eeb c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-social-xa-h\u1ed9i\">2.3 Social (X\u00e3 h\u1ed9i)<\/h3>\n\n\n\n<p>Y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i trong m\u00f4 h\u00ecnh PEST bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc, v\u0103n h\u00f3a, h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c xu h\u01b0\u1edbng x\u00e3 h\u1ed9i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i quan tr\u1ecdng bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e2n s\u1ed1:<\/strong> C\u1ea5u tr\u00fac d\u00e2n s\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u ti\u00eau th\u1ee5 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><strong>Th\u00e1i \u0111\u1ed9 v\u00e0 gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i:<\/strong> S\u1ef1 thay \u0111\u1ed5i trong gi\u00e1 tr\u1ecb v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn.<\/li>\n\n\n\n<li><strong>Thu nh\u1eadp v\u00e0 t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i: <\/strong>Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c thu nh\u1eadp v\u00e0 t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li><strong>Thay \u0111\u1ed5i trong quan \u0111i\u1ec3m th\u1ebf h\u1ec7:<\/strong> M\u1ed7i th\u1ebf h\u1ec7 c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u kh\u00e1c nhau, v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong quan \u0111i\u1ec3m gi\u1eefa c\u00e1c th\u1ebf h\u1ec7 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee5c ti\u00eau v\u00e0 vi\u1ec7c tr\u1ea3 l\u01b0\u01a1ng.<\/li>\n\n\n\n<li><strong>Gi\u00e1o d\u1ee5c:<\/strong> M\u1ee9c \u0111\u1ed9 gi\u00e1o d\u1ee5c c\u1ee7a kh\u00e1ch h\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch h\u1ecd \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Kh\u00e1ch h\u00e0ng c\u00f3 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n cao c\u00f3 xu h\u01b0\u1edbng t\u00ecm hi\u1ec3u k\u1ef9 l\u01b0\u1ee1ng v\u00e0 th\u01b0\u1eddng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c mang l\u1ea1i l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: \u1ede c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn t\u1ea1i Vi\u1ec7t Nam, v\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u, nhu c\u1ea7u ti\u00eau d\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u00e0 d\u1ecbch v\u1ee5 ti\u1ec7n \u00edch ng\u00e0y c\u00e0ng t\u0103ng cao. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5, th\u1eddi trang cao c\u1ea5p, v\u00e0 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u00eau d\u00f9ng kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-technological-cong-ngh\u1ec7\">2.4 Technological (C\u00f4ng ngh\u1ec7)<\/h3>\n\n\n\n<p>Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 bao g\u1ed3m c\u00e1c ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, ph\u00e1t tri\u1ec3n trong nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh. C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p, v\u00e0 doanh nghi\u1ec7p c\u1ea7n nhanh ch\u00f3ng th\u00edch \u1ee9ng \u0111\u1ec3 gi\u1eef v\u1eefng c\u1ea1nh tranh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t:<\/strong> \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o quy tr\u00ecnh s\u1ea3n xu\u1ea5t gi\u00fap t\u0103ng n\u0103ng su\u1ea5t v\u00e0 gi\u1ea3m chi ph\u00ed.<\/li>\n\n\n\n<li><strong>C\u00f4ng ngh\u1ec7 th\u00f4ng tin:<\/strong> H\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin ti\u00ean ti\u1ebfn gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>C\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong> T\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00fap gi\u1ea3m thi\u1ec3u l\u1ed7i s\u1ea3n xu\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh.<\/li>\n\n\n\n<li><strong>B\u1ea3o m\u1eadt v\u00e0 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u:<\/strong> Doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt ti\u00ean ti\u1ebfn \u0111\u1ec3 b\u1ea3o v\u1ec7 h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u kh\u1ecfi nguy c\u01a1 t\u1ea5n c\u00f4ng m\u1ea1ng v\u00e0 m\u1ea5t m\u00e1t th\u00f4ng tin.<\/li>\n\n\n\n<li><strong>Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n:<\/strong> Ho\u1ea1t \u0111\u1ed9ng R&amp;D \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3i ti\u1ebfn quy tr\u00ecnh kinh doanh. C\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o R&amp;D c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1, \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 v\u01b0\u1ee3t l\u00ean so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.&nbsp;<\/li>\n\n\n\n<li><strong>C\u00f4ng ngh\u1ec7 \u0111\u1ed5i m\u1edbi:<\/strong> S\u1ef1 \u0111\u1ed5i m\u1edbi v\u1ec1 c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu cho ph\u00e9p doanh nghi\u1ec7p khai th\u00e1c c\u00e1c ph\u01b0\u01a1ng th\u1ee9c m\u1edbi \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: Apple lu\u00f4n \u0111i \u0111\u1ea7u trong vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. V\u1edbi c\u00e1c ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 th\u1ef1c t\u1ebf \u1ea3o (VR), Apple \u0111\u00e3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m mang t\u00ednh \u0111\u1ed9t ph\u00e1, gi\u1eef v\u1eefng v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh c\u00f4ng ngh\u1ec7.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/4-yeu-to-mo-hinh-pest-1024x576.webp\" alt=\"4 y\u1ebfu t\u1ed1 m\u00f4 h\u00ecnh PEST\" class=\"wp-image-13173\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/4-yeu-to-mo-hinh-pest-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/4-yeu-to-mo-hinh-pest-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/4-yeu-to-mo-hinh-pest-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/4-yeu-to-mo-hinh-pest-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/4-yeu-to-mo-hinh-pest.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-l\u1ee3i-ich-va-h\u1ea1n-ch\u1ebf-c\u1ee7a-mo-hinh-pest-nbsp\">3. L\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a m\u00f4 h\u00ecnh PEST&nbsp;<\/h2>\n\n\n\n<p>Ph\u00e2n t\u00edch PEST gi\u00fap doanh nghi\u1ec7p hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c l\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-l\u1ee3i-ich-c\u1ee7a-mo-hinh-pest\"><strong>3.1 L\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh PEST<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ea7m nh\u00ecn t\u1ed5ng quan<\/strong>: Gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 v\u0129 m\u00f4&nbsp; nh\u01b0 ch\u00ednh s\u00e1ch, ph\u00e1p lu\u1eadt, v\u00e0 xu h\u01b0\u1edbng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li><strong>H\u1ed7 tr\u1ee3 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n:<\/strong> Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST \u0111\u1ecbnh k\u1ef3 gi\u00fap doanh nghi\u1ec7p chu\u1ea9n b\u1ecb cho c\u00e1c bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1ea3m thi\u1ec3u r\u1ee7i ro m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/li>\n\n\n\n<li><strong>Nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c:<\/strong> PEST gi\u00fap doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng x\u1eed l\u00fd m\u1ed1i \u0111e d\u1ecda t\u1eeb th\u1ecb tr\u01b0\u1eddng ho\u1eb7c t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i c\u1ee7a ch\u00ednh ph\u1ee7 ho\u1eb7c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng.<\/li>\n\n\n\n<li><strong>Kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi: <\/strong>Ph\u00e2n t\u00edch PEST gi\u00fap doanh nghi\u1ec7p theo d\u00f5i th\u1ecb tr\u01b0\u1eddng, d\u1ec5 d\u00e0ng ph\u00e1t hi\u1ec7n v\u00e0 n\u1eafm b\u1eaft c\u00e1c thay \u0111\u1ed5i c\u00f3 l\u1ee3i nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7 ho\u1eb7c nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-h\u1ea1n-ch\u1ebf-c\u1ee7a-mo-hinh-pest\">3.2 H\u1ea1n ch\u1ebf c\u1ee7a m\u00f4 h\u00ecnh PEST<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p:<\/strong> PEST y\u00eau c\u1ea7u thu th\u1eadp d\u1eef li\u1ec7u l\u1edbn t\u1eeb nhi\u1ec1u ngu\u1ed3n b\u00ean ngo\u00e0i, d\u1ec5 d\u1eabn \u0111\u1ebfn qu\u00e1 t\u1ea3i th\u00f4ng tin ho\u1eb7c b\u1ecf s\u00f3t d\u1eef li\u1ec7u quan tr\u1ecdng.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng \u0111\u00e1nh gi\u00e1 y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9<\/strong>: PEST ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, kh\u00f4ng xem x\u00e9t c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu b\u00ean trong doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>C\u1eadp nh\u1eadt li\u00ean t\u1ee5c<\/strong>: M\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, v\u00ec v\u1eady c\u1ea7n c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u00f3 th\u00f4ng tin ch\u00ednh x\u00e1c.<\/li>\n\n\n\n<li><strong>Kh\u00f3 ki\u1ec3m ch\u1ee9ng \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u:<\/strong> Ph\u1ea7n l\u1edbn d\u1eef li\u1ec7u trong PEST l\u1ea5y t\u1eeb c\u00e1c ngu\u1ed3n b\u00ean ngo\u00e0i nh\u01b0 b\u00e1o c\u00e1o ho\u1eb7c t\u1ed5 ch\u1ee9c th\u1ed1ng k\u00ea, kh\u00f3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n. \u0110i\u1ec1u n\u00e0y d\u1ec5 g\u00e2y r\u1ee7i ro kh\u00f4ng ch\u00ednh x\u00e1c trong ph\u00e2n t\u00edch.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-4-b\u01b0\u1edbc-phan-tich-pest-trong-moi-tr\u01b0\u1eddng-kinh-doanh\">4. 4 b\u01b0\u1edbc ph\u00e2n t\u00edch PEST trong m\u00f4i tr\u01b0\u1eddng kinh doanh<\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 quy tr\u00ecnh ph\u00e2n t\u00edch PEST c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng s\u1ebd mang l\u1ea1i c\u00e1i nh\u00ecn s\u00e2u s\u1eafc, t\u1eeb \u0111\u00f3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-xac-d\u1ecbnh-cac-y\u1ebfu-t\u1ed1-ti\u1ec1m-nang\">4.1 X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh ph\u00e2n t\u00edch PEST l\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 ti\u1ec1m n\u0103ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 thu th\u1eadp th\u00f4ng tin m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c b\u1ed1i c\u1ea3nh ch\u00ednh tr\u1ecb, kinh t\u1ebf, v\u0103n h\u00f3a x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 m\u00e0 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng. H\u00e3y tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd kh\u00e1c trong t\u1ed5 ch\u1ee9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ed9 d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>Khi thu th\u1eadp d\u1eef li\u1ec7u, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<p><strong>P: C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb<\/strong><strong><br><\/strong>C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y xem x\u00e9t c\u00e1ch c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd, b\u1ea7u kh\u00f4ng kh\u00ed ch\u00ednh tr\u1ecb, v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n quan t\u00e2m bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1c cu\u1ed9c b\u1ea7u c\u1eed s\u1eafp t\u1edbi v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch?<\/li>\n\n\n\n<li>C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng nh\u01b0 n\u00e0o \u0111\u1ebfn v\u1edbi ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p kh\u00f4ng?<\/li>\n\n\n\n<li>Ch\u00ednh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i v\u00e0 m\u1ee9c \u0111\u1ed9 tham nh\u0169ng trong khu v\u1ef1c nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n\n\n\n<p><strong>E: C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf<\/strong><strong><br><\/strong>C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. C\u1ea7n ph\u00e2n t\u00edch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ecnh h\u00ecnh kinh t\u1ebf hi\u1ec7n t\u1ea1i v\u00e0 d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai?<\/li>\n\n\n\n<li>L\u00e3i su\u1ea5t v\u00e0 ch\u00ednh s\u00e1ch t\u00e0i ch\u00ednh hi\u1ec7n h\u00e0nh?<\/li>\n\n\n\n<li>Th\u00f3i quen ti\u00eau d\u00f9ng v\u00e0 m\u1ee9c \u0111\u1ed9 th\u1ea5t nghi\u1ec7p?<\/li>\n\n\n\n<li>L\u1ea1m ph\u00e1t d\u1ef1 ki\u1ebfn thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o, c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed v\u00e0 doanh thu?<\/li>\n<\/ul>\n\n\n\n<p><strong>S: C\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a x\u00e3 h\u1ed9i<\/strong><strong><br><\/strong>\u0110\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a x\u00e3 h\u1ed9i gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. H\u00e3y xem x\u00e9t:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, bao g\u1ed3m \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng?<\/li>\n\n\n\n<li>Xu h\u01b0\u1edbng x\u00e3 h\u1ed9i v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 doanh nghi\u1ec7p?<\/li>\n\n\n\n<li>T\u00ecnh tr\u1ea1ng v\u00e0 thay \u0111\u1ed5i trong c\u1ea5u tr\u00fac gia \u0111\u00ecnh v\u00e0 l\u1ed1i s\u1ed1ng?<\/li>\n\n\n\n<li>Ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ec3 thu h\u00fat nh\u00e2n t\u00e0i nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n\n\n\n<p><strong>T: C\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7<\/strong><strong><br><\/strong>C\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p. C\u1ea7n xem x\u00e9t ph\u00e2n t\u00edch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 m\u1edbi trong t\u1ed5 ch\u1ee9c?<\/li>\n\n\n\n<li>C\u1ea1nh tranh v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i trong ng\u00e0nh?<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 v\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c li\u00ean quan?<\/li>\n\n\n\n<li>T\u00ecnh tr\u1ea1ng b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c y\u00eau c\u1ea7u v\u1ec1 c\u00f4ng ngh\u1ec7?<\/li>\n<\/ul>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em> Gi\u1ea3 s\u1eed doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m. M\u1ed9t ch\u00ednh s\u00e1ch m\u1edbi c\u1ee7a ch\u00ednh ph\u1ee7 nh\u1eb1m khuy\u1ebfn kh\u00edch ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i l\u1edbn cho doanh nghi\u1ec7p. Ch\u00ednh s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n m\u1edf ra th\u1ecb tr\u01b0\u1eddng m\u1edbi cho c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-phan-tich-c\u01a1-h\u1ed9i\">4.2 Ph\u00e2n t\u00edch c\u01a1 h\u1ed9i<\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 PEST, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i mang l\u1ea1i cho doanh nghi\u1ec7p. Ch\u1eb3ng h\u1ea1n, nh\u1eefng thay \u0111\u1ed5i trong c\u00f4ng ngh\u1ec7, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi, ho\u1eb7c s\u1ef1 ph\u00e1t tri\u1ec3n trong ch\u00ednh s\u00e1ch c\u00f3 th\u1ec3 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i l\u1edbn cho doanh nghi\u1ec7p? Hay vi\u1ec7c thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 th\u1ec3 m\u1edf ra c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng?<\/p>\n\n\n\n<p>Vi\u1ec7c nh\u1eadn di\u1ec7n, t\u00ecm ki\u1ebfm v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ea7n n\u00e0o ph\u00e1t tri\u1ec3n ph\u1ea3n \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em> N\u1ebfu doanh nghi\u1ec7p nh\u1eadn th\u1ea5y r\u1eb1ng c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u v\u1ec1 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m sinh th\u00e1i, t\u1eeb \u0111\u00f3 thu h\u00fat m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 \u00fd th\u1ee9c v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-phan-tich-thach-th\u1ee9c\">4.3 Ph\u00e2n t\u00edch th\u00e1ch th\u1ee9c<\/h3>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u01a1 h\u1ed9i, c\u00e1c r\u1ee7i ro, th\u00e1ch th\u1ee9c c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n trong khi ph\u00e2n t\u00edch m\u00f4 h\u00ecnh PEST. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ef1 c\u1ea1nh tranh gia t\u0103ng, thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i, ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 kinh t\u1ebf c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng cho doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c nh\u1eadn di\u1ec7n s\u1edbm c\u00e1c m\u1ed1i \u0111e d\u1ecda gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch \u1ee9ng ph\u00f3 k\u1ecbp th\u1eddi, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em> Doanh nghi\u1ec7p n\u00ean theo d\u00f5i s\u00e1t sao \u0111\u1ed9ng th\u00e1i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u1ecb tr\u01b0\u1eddng. N\u1ebfu h\u1ecd ra m\u1eaft s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ea1nh m\u1ebd, b\u1ea1n c\u1ea7n l\u1eadp t\u1ee9c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1eef v\u1eefng th\u1ecb tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-tri\u1ec3n-khai-th\u1ef1c-hi\u1ec7n-nbsp\">4.4 Tri\u1ec3n khai th\u1ef1c hi\u1ec7n&nbsp;<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, v\u1edbi d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch \u0111\u00e3 ho\u00e0n t\u1ea5t, doanh nghi\u1ec7p c\u1ea7n b\u1eaft tay v\u00e0o tri\u1ec3n khai th\u1ef1c hi\u1ec7n. K\u1ebft h\u1ee3p nh\u1eefng ph\u00e1t hi\u1ec7n t\u1eeb ph\u00e2n t\u00edch PEST v\u00e0o k\u1ebf ho\u1ea1ch kinh doanh s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 v\u00e0 qu\u1ea3n l\u00fd c\u00e1c r\u1ee7i ro, th\u00e1ch th\u1ee9c m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. H\u00e0nh \u0111\u1ed9ng k\u1ecbp th\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/phan-tich-PEST-1024x576.webp\" alt=\"Ph\u00e2n t\u00edch PEST\" class=\"wp-image-13175\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/phan-tich-PEST-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/phan-tich-PEST-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/phan-tich-PEST-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/phan-tich-PEST-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/phan-tich-PEST.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-khi-nao-nen-th\u1ef1c-hi\u1ec7n-phan-tich-pest\">5. Khi n\u00e0o n\u00ean th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST?<\/h2>\n\n\n\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-ra-m\u1eaft-s\u1ea3n-ph\u1ea9m-ho\u1eb7c-d\u1ecbch-v\u1ee5-m\u1edbi\">5.1 Ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, doanh nghi\u1ec7p c\u1ea7n n\u1eafm r\u00f5 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng. Ph\u00e2n t\u00edch PEST gi\u00fap \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 c\u00e1c quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-m\u1edf-r\u1ed9ng-sang-th\u1ecb-tr\u01b0\u1eddng-m\u1edbi\">5.2 M\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/h3>\n\n\n\n<p>Khi mu\u1ed1n m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 ra n\u01b0\u1edbc ngo\u00e0i, ph\u00e2n t\u00edch PEST tr\u1edf n\u00ean thi\u1ebft y\u1ebfu. M\u1ed7i th\u1ecb tr\u01b0\u1eddng c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb, kinh t\u1ebf, x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 ri\u00eang. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p n\u1eafm b\u1eaft v\u00e0 th\u00edch \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh \u0111\u1ecba ph\u01b0\u01a1ng, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-khi-co-s\u1ef1-thay-d\u1ed5i-l\u1edbn-trong-moi-tr\u01b0\u1eddng-vi-mo\">5.3 Khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4<\/h3>\n\n\n\n<p>C\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf, thay \u0111\u1ed5i ch\u00ednh ph\u1ee7 ho\u1eb7c s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1edbi c\u1ea7n ph\u00e2n t\u00edch k\u1ecbp th\u1eddi. Ph\u00e2n t\u00edch PEST gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng t\u1eeb nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-khi-g\u1eb7p-kho-khan-trong-chi\u1ebfn-l\u01b0\u1ee3c-hi\u1ec7n-t\u1ea1i\">5.4 Khi g\u1eb7p kh\u00f3 kh\u0103n trong chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i<\/h3>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c trong vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n t\u00edch PEST gi\u00fap x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-5-khi-l\u1eadp-k\u1ebf-ho\u1ea1ch-chi\u1ebfn-l\u01b0\u1ee3c-dai-h\u1ea1n\">5.5 Khi l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/h3>\n\n\n\n<p>Ph\u00e2n t\u00edch PEST l\u00e0 ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh kinh doanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-6-khi-danh-gia-r\u1ee7i-ro-va-c\u01a1-h\u1ed9i-d\u1ea7u-t\u01b0\">5.6 Khi \u0111\u00e1nh gi\u00e1 r\u1ee7i ro v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c d\u1ef1 \u00e1n l\u1edbn ho\u1eb7c m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST \u0111\u1ec3 hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-7-khi-th\u1ef1c-hi\u1ec7n-danh-gia-d\u1ecbnh-k\u1ef3\">5.7 Khi th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3<\/h3>\n\n\n\n<p>\u0110\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh, doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST \u0111\u1ecbnh k\u1ef3. \u0110i\u1ec1u n\u00e0y gi\u00fap theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh lu\u00f4n ph\u00f9 h\u1ee3p v\u00e0 c\u1eadp nh\u1eadt.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/vi-du-pest-1024x576.webp\" alt=\"V\u00ed d\u1ee5 PEST\" class=\"wp-image-13178\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/vi-du-pest-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/vi-du-pest-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/vi-du-pest-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/vi-du-pest-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/vi-du-pest.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-vi-d\u1ee5-v\u1ec1-mo-hinh-pest-d\u01b0\u1ee3c-\u1ee9ng-d\u1ee5ng-trong-cac-doanh-nghi\u1ec7p-nbsp\">6. V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh PEST \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong c\u00e1c doanh nghi\u1ec7p&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-1-mo-hinh-pest-c\u1ee7a-vinamilk-nbsp\">6.1 M\u00f4 h\u00ecnh PEST c\u1ee7a Vinamilk&nbsp;<\/h3>\n\n\n\n<p><strong>Ch\u00ednh tr\u1ecb<\/strong>:<br>Vinamilk ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m, n\u01a1i ch\u00ednh ph\u1ee7 \u0111\u1eb7t ra nhi\u1ec1u quy \u0111\u1ecbnh v\u1ec1 v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m, xu\u1ea5t nh\u1eadp kh\u1ea9u v\u00e0 h\u1ed7 tr\u1ee3 n\u00f4ng nghi\u1ec7p.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Vinamilk \u0111\u00e3 v\u00e0 \u0111ang tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t nh\u1eefng y\u1ebfu t\u1ed1 v\u1ec1 th\u1ec3 ch\u1ebf, lu\u1eadt ph\u00e1p \u1edf Vi\u1ec7t Nam, v\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e3 \u0111\u00e1p \u1ee9ng c\u01a1 s\u1edf ph\u00e1p l\u00fd th\u00e0nh l\u1eadp h\u1ed9 kinh doanh ch\u1ebf bi\u1ebfn m\u1eb7t h\u00e0ng s\u1eefa.<\/li>\n\n\n\n<li>C\u00f3 v\u1ed1n \u0111i\u1ec1u l\u1ec7 \u0111\u00e1p \u1ee9ng chi ph\u00ed v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>\u0110\u1ecba \u0111i\u1ec3m tr\u1ee5 s\u1edf kinh doanh h\u1ee3p ph\u00e1p, \u0111\u0103ng k\u00fd m\u00e3 s\u1ed1 thu\u1ebf h\u1ee3p l\u1ec7.<\/li>\n\n\n\n<li>S\u1edf h\u1eefu gi\u1ea5y ch\u1ee9ng nh\u1eadn c\u01a1 s\u1edf \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n an to\u00e0n th\u1ef1c ph\u1ea9m.<\/li>\n\n\n\n<li>C\u00f3 \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 doanh nghi\u1ec7p\u2026.<\/li>\n<\/ul>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, s\u1ef1 \u1ed5n \u0111\u1ecbnh ch\u00ednh tr\u1ecb v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n n\u00f4ng th\u00f4n c\u1ee7a nh\u00e0 n\u01b0\u1edbc t\u1ea1o c\u01a1 h\u1ed9i cho Vinamilk t\u0103ng c\u01b0\u1eddng ph\u00e1t tri\u1ec3n ngu\u1ed3n nguy\u00ean li\u1ec7u t\u1eeb n\u00f4ng d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng. Ch\u00ednh ph\u1ee7 c\u0169ng ban h\u00e0nh nhi\u1ec1u ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p, nh\u01b0 duy\u1ec7t ng\u00e2n s\u00e1ch 2000 t\u1ef7 \u0111\u1ed3ng cho d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n ng\u00e0nh s\u1eefa v\u00e0o n\u0103m 2020.<\/p>\n\n\n\n<p><strong>Kinh t\u1ebf<\/strong>:<br>Vi\u1ec7t Nam c\u0169ng \u0111ang tr\u00ean \u0111\u00e0 th\u00e0nh qu\u1ed1c gia ph\u00e1t tri\u1ec3n k\u00e8m theo \u0111\u00f3 nhu c\u1ea7u ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00e2n ch\u00fa tr\u1ecdng. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ng\u00e0nh s\u1eefa ph\u00e1t tri\u1ec3n v\u1ec1 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n t\u00edch \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u1ec1n kinh t\u1ebf \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Vinamilk g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 gia t\u0103ng thu nh\u1eadp v\u00e0 m\u1ee9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111\u00e3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn nhu c\u1ea7u ti\u00eau th\u1ee5 s\u1eefa.<\/li>\n\n\n\n<li>Vi\u1ec7c Vi\u1ec7t Nam gia nh\u1eadp T\u1ed5 ch\u1ee9c Th\u01b0\u01a1ng m\u1ea1i Th\u1ebf gi\u1edbi (WTO) \u0111\u00e3 m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c doanh nghi\u1ec7p nh\u01b0 Vinamilk nh\u01b0ng c\u0169ng \u0111\u1ed3ng th\u1eddi t\u1ea1o ra \u00e1p l\u1ef1c c\u1ea1nh tranh t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u<\/li>\n\n\n\n<li>M\u1ee9c \u0111\u1ed9 l\u1ea1m ph\u00e1t t\u1ea1i Vi\u1ec7t Nam \u0111ang gia t\u0103ng, k\u00e8m theo \u0111\u00f3 l\u00e0 gi\u00e1 x\u0103ng d\u1ea7u v\u00e0 nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o c\u0169ng c\u00f3 xu h\u01b0\u1edbng t\u0103ng.&nbsp;<\/li>\n\n\n\n<li>Gi\u00e1 b\u00f2 gi\u1ed1ng \u0111ang c\u00f3 xu h\u01b0\u1edbng gia t\u0103ng, \u0111i\u1ec1u n\u00e0y g\u00e2y \u00e1p l\u1ef1c l\u00ean gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n<p><strong>X\u00e3 h\u1ed9i<\/strong>:<br>Ph\u00e2n t\u00edch y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i trong m\u00f4 h\u00ecnh PEST c\u1ee7a Vinamilk cho th\u1ea5y n\u1ec1n v\u0103n h\u00f3a v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111ang c\u00f3 nh\u1eefng chuy\u1ec3n bi\u1ebfn t\u00edch c\u1ef1c, t\u1eeb \u0111\u00f3 t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh s\u1eefa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 gia t\u0103ng thu nh\u1eadp v\u00e0 m\u1ee9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 s\u1eefa \u0111\u1ea7y ti\u1ec1m n\u0103ng.&nbsp;<\/li>\n\n\n\n<li>Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u00f4ng qua ch\u1ebf \u0111\u1ed9 dinh d\u01b0\u1ee1ng h\u1ee3p l\u00fd.<\/li>\n\n\n\n<li>M\u1eb7c d\u00f9 Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 nhi\u1ec1u ti\u1ebfn b\u1ed9 trong vi\u1ec7c c\u1ea3i thi\u1ec7n t\u00ecnh tr\u1ea1ng dinh d\u01b0\u1ee1ng tuy nhi\u00ean t\u1ef7 l\u1ec7 tr\u1ebb em b\u1ecb suy dinh d\u01b0\u1ee1ng v\u1eabn c\u00f2n cao -&gt; c\u01a1 h\u1ed9i cho Vinamilk trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa b\u1ed5 sung dinh d\u01b0\u1ee1ng.<\/li>\n\n\n\n<li>Nhu c\u1ea7u v\u1ec1 s\u1eefa \u0111ang gia t\u0103ng, nh\u01b0ng th\u00f3i quen u\u1ed1ng s\u1eefa c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u00ec v\u1eady \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i cho vinamilk.<\/li>\n\n\n\n<li>Ngo\u00e0i ra, s\u1ef1 thay \u0111\u1ed5i trong c\u1ea5u tr\u00fac d\u00e2n s\u1ed1, v\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u, c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00f4ng ngh\u1ec7<\/strong>:<br>Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c n\u00e2ng cao n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u1ea3nh h\u01b0\u1edfng ch\u00ednh c\u1ee7a y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Vinamilk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t s\u1eefa b\u1ed9t \u0111ang chuy\u1ec3n t\u1eeb ph\u01b0\u01a1ng ph\u00e1p &#8220;g\u00f5&#8221; truy\u1ec1n th\u1ed1ng sang c\u00f4ng ngh\u1ec7 &#8220;th\u1ed5i kh\u00ed&#8221;. N\u00f3 gi\u00fap gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n\n\n\n<li>S\u1ef1 ph\u00e1t tri\u1ec3n trong c\u00f4ng ngh\u1ec7 chi\u1ebft lon s\u1eefa b\u1ed9t \u0111\u00e3 gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng b\u1ea3o qu\u1ea3n s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho Vinamilk khi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t m\u00e0 c\u00f2n an to\u00e0n.<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7 thanh tr\u00f9ng s\u1eefa \u1edf nhi\u1ec7t \u0111\u1ed9 cao ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0 k\u00e9o d\u00e0i th\u1eddi gian b\u1ea3o qu\u1ea3n.<\/li>\n\n\n\n<li>Vinamilk \u00e1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng theo ISO, \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u1ea1t y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-2-mo-hinh-pest-c\u1ee7a-viettel\">6.2 M\u00f4 h\u00ecnh PEST c\u1ee7a Viettel<\/h3>\n\n\n\n<p><strong>Ch\u00ednh tr\u1ecb<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viettel d\u01b0\u1edbi s\u1ef1 b\u1ea3o l\u00e3nh c\u1ee7a B\u1ed9 qu\u1ed1c ph\u00f2ng \u0111\u00e3 chu\u1ea9n b\u1ecb c\u00e1c th\u1ee7 t\u1ee5c h\u00e0nh ch\u00ednh v\u00e0 gi\u1ea5y ph\u00e9p kinh doanh h\u1ee3p l\u1ec7.<\/li>\n\n\n\n<li>Vi\u1ec7t Nam \u0111\u01b0\u1ee3c xem l\u00e0 qu\u1ed1c gia \u1ed5n \u0111\u1ecbnh trong ch\u00ednh tr\u1ecb v\u00e0 c\u00f3 gia nh\u1eadp WTO \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i cho Viettel m\u1edf r\u1ed9ng xu h\u01b0\u1edbng \u0111\u1ed1i ngo\u1ea1i, h\u1ed9i nh\u1eadp kinh t\u1ebf th\u1ebf gi\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kinh t\u1ebf:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viettel c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf khi nhu c\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n gia t\u0103ng m\u1ea1nh m\u1ebd.<\/li>\n\n\n\n<li>Tuy nhi\u00ean, Viettel c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c nh\u01b0 th\u1eaft ch\u1eb7t ch\u00ednh s\u00e1ch ti\u1ec1n t\u1ec7, l\u1ea1m ph\u00e1t.<\/li>\n\n\n\n<li>S\u1ef1 c\u1ea1nh tranh trong ng\u00e0nh vi\u1ec5n th\u00f4ng ng\u00e0y c\u00e0ng gia t\u0103ng, Viettel c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>X\u00e3 h\u1ed9i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi\u1ec7t Nam \u0111ang trong giai \u0111o\u1ea1n d\u00e2n s\u1ed1 v\u00e0ng, v\u00ec v\u1eady l\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ef1c k\u1ef3 ti\u1ec1m n\u0103ng cho Viettel \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li>\u0110\u1eb7c bi\u1ec7t, d\u00e2n s\u1ed1 tr\u1ebb v\u00ec v\u1eady v\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng v\u00e0 Internet, nhu c\u1ea7u k\u1ebft n\u1ed1i v\u00e0 th\u00f4ng tin ng\u00e0y c\u00e0ng cao.<\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00f4ng ngh\u1ec7:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viettel kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 5G, nh\u1eb1m n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i.&nbsp;<\/li>\n\n\n\n<li>Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin trong qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169ng gi\u00fap Viettel n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-3-mo-hinh-pest-c\u1ee7a-unilever\">6.3 M\u00f4 h\u00ecnh PEST c\u1ee7a Unilever<\/h3>\n\n\n\n<p><strong>Ch\u00ednh tr\u1ecb:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 \u1ed5n \u0111\u1ecbnh ch\u00ednh tr\u1ecb c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia t\u1ea1o ra c\u01a1 h\u1ed9i cho Unilever ph\u00e1t tri\u1ec3n t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li>Unilever c\u00f3 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng to\u00e0n c\u1ea7u d\u1ef1a tr\u00ean vi\u1ec7c m\u1edf r\u1ed9ng quan h\u1ec7 th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng quan h\u1ec7 li\u00ean quan \u0111\u1ebfn c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Kinh t\u1ebf:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a Unilever, m\u1ed9t s\u1ed1 c\u00e1ch \u00e1p d\u1ee5ng nh\u01b0:<br>T\u0103ng l\u01b0\u01a1ng \u1edf c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n (c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c)<\/li>\n\n\n\n<li>T\u0103ng tr\u01b0\u1edfng cao c\u1ee7a c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n (c\u01a1 h\u1ed9i)<\/li>\n\n\n\n<li>S\u1ef1 \u1ed5n \u0111\u1ecbnh kinh t\u1ebf c\u1ee7a c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n (c\u01a1 h\u1ed9i)<\/li>\n<\/ul>\n\n\n\n<p><strong>X\u00e3 h\u1ed9i:<\/strong><\/p>\n\n\n\n<p>Unilever \u0111\u00e3 ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 ph\u00e1t tri\u1ec3n trong m\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe (c\u01a1 h\u1ed9i)<\/li>\n\n\n\n<li>H\u00e0nh vi b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng \u0111ang gia t\u0103ng (c\u01a1 h\u1ed9i)<\/li>\n\n\n\n<li>D\u1ea7n d\u1ea7n x\u00f3a b\u1ecf s\u1ef1 ph\u00e2n chia gi\u1edbi t\u00ednh (c\u01a1 h\u1ed9i)<\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00f4ng ngh\u1ec7:<\/strong><\/p>\n\n\n\n<p>Unilever \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi trong s\u1ea3n xu\u1ea5t v\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a kinh doanh \u0111ang gia t\u0103ng (c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda)<\/li>\n\n\n\n<li>T\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o R&amp;D (m\u1ed1i \u0111e d\u1ecda)<\/li>\n\n\n\n<li>Gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 c\u00f4ng ngh\u1ec7 (c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-4-mo-hinh-pest-c\u1ee7a-apple-nbsp\">6.4 M\u00f4 h\u00ecnh PEST c\u1ee7a Apple&nbsp;<\/h3>\n\n\n\n<p><strong>Ch\u00ednh tr\u1ecb:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 thay \u0111\u1ed5i ch\u00ednh tr\u1ecb n\u00e0o \u1edf c\u00e1c qu\u1ed1c gia ph\u00e1t tri\u1ec3n \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn v\u1ecb tr\u00ed c\u1ee7a Apple.<\/li>\n\n\n\n<li>Ngo\u00e0i ra, Apple c\u00f2n b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c nh\u01b0 b\u1ea5t \u1ed5n ch\u00ednh tr\u1ecb \u1edf Trung Qu\u1ed1c, Nga.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kinh t\u1ebf:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ecnh h\u00ecnh kinh t\u1ebf to\u00e0n c\u1ea7u c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a Apple.&nbsp;<\/li>\n\n\n\n<li>Bi\u1ebfn \u0111\u1ed9ng t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i, l\u00e3i su\u1ea5t v\u00e0 s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a Apple.<\/li>\n<\/ul>\n\n\n\n<p><strong>X\u00e3 h\u1ed9i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nhu c\u1ea7u v\u1ec1 c\u00f4ng ngh\u1ec7 cao c\u1ea5p v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 Apple ph\u00e1t tri\u1ec3n.<\/li>\n\n\n\n<li>M\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c l\u00e0 c\u00e1c chu\u1ea9n m\u1ef1c v\u00e0 gi\u00e1 tr\u1ecb v\u0103n h\u00f3a, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nhu c\u1ea7u v\u00e0 s\u1ef1 ch\u1ea5p nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple.<\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00f4ng ngh\u1ec7:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 th\u1ef1c t\u1ebf \u1ea3o, c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi cho Apple.<\/li>\n\n\n\n<li>Apple c\u1ea7n ph\u1ea3i ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o an ninh m\u1ea1ng \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/ban-do-chien-luoc\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c (strategy map): M\u00f4 h\u00ecnh t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e0 l\u00e3nh \u0111\u1ea1o<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-m\u1eabu-b\u1ea3ng-phan-tich-mo-hinh-pest-hi\u1ec7u-qu\u1ea3-cho-doanh-nghi\u1ec7p\">7. M\u1eabu b\u1ea3ng ph\u00e2n t\u00edch m\u00f4 h\u00ecnh PEST hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 tr\u00ecnh b\u00e0y ph\u00e2n t\u00edch PESTEL l\u00e0 s\u1eed d\u1ee5ng b\u1ea3ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1eabu b\u1ea3ng ph\u00e2n t\u00edch PEST \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 tr\u00ecnh b\u00e0y nh\u1eefng nh\u1eadn \u0111\u1ecbnh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Y\u1ebfu t\u1ed1<\/td><td>C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/td><td>M\u1ee9c \u0111\u1ed9 quan tr\u1ecdng (Cao\/Trung b\u00ecnh\/th\u1ea5p)<\/td><td>\u1ea2nh h\u01b0\u1edfng theo th\u1eddi gian (Hi\u1ec7n t\u1ea1i\/,Trung h\u1ea1n, d\u00e0i h\u1ea1n)<\/td><td>T\u00e1c \u0111\u1ed9ng t\u1edbi m\u1ee5c ti\u00eau kinh doanh<\/td><\/tr><tr><td>Y\u1ebfu t\u1ed1 Ch\u00ednh tr\u1ecb<\/td><td>&nbsp;<\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Y\u1ebfu t\u1ed1 Kinh t\u1ebf<\/td><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Y\u1ebfu t\u1ed1 X\u00e3 h\u1ed9i<\/td><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Y\u1ebfu t\u1ed1 C\u00f4ng ngh\u1ec7<\/td><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng b\u1ea3ng ph\u00e2n t\u00edch PEST:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0110\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1<\/strong>: H\u00e3y thu th\u1eadp th\u00f4ng tin v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb, kinh t\u1ebf, x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>Ph\u00e2n lo\u1ea1i O\/T<\/strong>: X\u00e1c \u0111\u1ecbnh xem m\u1ed7i y\u1ebfu t\u1ed1 l\u00e0 c\u01a1 h\u1ed9i hay m\u1ed1i \u0111e d\u1ecda \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 c\u1ea3 hai, t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch m\u00e0 doanh nghi\u1ec7p khai th\u00e1c.<\/li>\n\n\n\n<li><strong>\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng<\/strong>: X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a t\u1eebng y\u1ebfu t\u1ed1 \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. C\u1ed9t n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u01b0u ti\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh th\u1eddi gian \u1ea3nh h\u01b0\u1edfng<\/strong>: \u0110\u00e1nh gi\u00e1 xem khi n\u00e0o c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd b\u1eaft \u0111\u1ea7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u2013 c\u00f3 th\u1ec3 l\u00e0 trong ng\u1eafn h\u1ea1n ho\u1eb7c d\u00e0i h\u1ea1n.<\/li>\n\n\n\n<li><strong>T\u00e1c \u0111\u1ed9ng t\u1edbi m\u1ee5c ti\u00eau kinh doanh<\/strong>: T\u1ed5ng h\u1ee3p c\u00e1c th\u00f4ng tin \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00e1c \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\">T\u1ea3i m\u1eabu Temple t\u1ea1i \u0111\u00e2y: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1qtHcYrFPHDPjByHqQ3b-h2nxFyA_8SVahYWLqbt1E2c\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>M\u1eaaU PH\u00c2N T\u00cdCH M\u00d4 H\u00ccNH PEST TRONG KINH DOANH<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-k\u1ebft-lu\u1eadn-nbsp\">8. K\u1ebft lu\u1eadn&nbsp;<\/h2>\n\n\n\n<p>M\u00f4 h\u00ecnh PEST l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p. Base hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 mang \u0111\u1ebfn cho doanh nghi\u1ec7p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 \u00fd ngh\u0129a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a m\u00f4 h\u00ecnh, t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n \u00e1p d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh lu\u00f4n \u0111i \u0111\u1ea7u trong cu\u1ed9c \u0111ua c\u1ea1nh tranh? B\u1ea1n mu\u1ed1n \u0111\u01b0a ra nh\u1eefng d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a th\u1ecb tr\u01b0\u1eddng? M\u00f4 h\u00ecnh PEST ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed m\u1eadt \u0111\u1eb1ng sau m\u00f4 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"ppma_author":[55],"class_list":["post-13150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-van-hanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00f4 h\u00ecnh PEST l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 \u1ee9ng d\u1ee5ng trong qu\u1ea3n tr\u1ecb kinh doanh<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 m\u00f4 h\u00ecnh PEST v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng n\u00f3 \u0111\u1ec3 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/mo-hinh-pest\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f4 h\u00ecnh PEST l\u00e0 g\u00ec? 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