{"id":13574,"date":"2025-08-14T10:05:04","date_gmt":"2025-08-14T03:05:04","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=13574"},"modified":"2025-08-14T10:07:10","modified_gmt":"2025-08-14T03:07:10","slug":"khach-hang-muc-tieu","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/","title":{"rendered":"Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c"},"content":{"rendered":"\n<p>Trong th\u1eddi \u0111\u1ea1i kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u1ec3 v\u01b0\u1ee3t qua th\u1eed th\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, v\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 ch\u00ednh l\u00e0 <strong>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>. B\u00e0i vi\u1ebft n\u00e0y Base.vn s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed quy\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-khach-hang-m\u1ee5c-tieu-la-gi-nbsp\">1. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-khai-ni\u1ec7m\">1.1 Kh\u00e1i ni\u1ec7m<\/h3>\n\n\n\n<p><strong>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong> l\u00e0 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho ph\u00e9p doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p><strong>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong> l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, bao g\u1ed3m c\u00e1c k\u1ef9 thu\u1eadt d\u1ef1 b\u00e1o, tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u, qu\u1ea3n l\u00fd th\u00f4ng tin v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng <a href=\"https:\/\/base.vn\/blog\/chan-dung-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c <a href=\"https:\/\/base.vn\/blog\/chien-luoc-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/a> v\u00e0 ti\u1ebfp th\u1ecb ch\u00ednh x\u00e1c, \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IKEA<\/strong>: IKEA nh\u1eafm \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ebb, c\u00e1c gia \u0111\u00ecnh ho\u1eb7c c\u00e1 nh\u00e2n mong mu\u1ed1n s\u1edf h\u1eefu n\u1ed9i th\u1ea5t c\u00f3 thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n, gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, d\u1ec5 l\u1eafp r\u00e1p v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch s\u1ed1ng hi\u1ec7n \u0111\u1ea1i. S\u1ea3n ph\u1ea9m c\u1ee7a IKEA ph\u1ee5c v\u1ee5 nh\u1eefng ai y\u00eau th\u00edch s\u1ef1 ti\u1ec7n d\u1ee5ng, linh ho\u1ea1t v\u00e0 mu\u1ed1n t\u1ea1o ra kh\u00f4ng gian s\u1ed1ng phong c\u00e1ch m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u chi ph\u00ed.<\/li>\n\n\n\n<li><strong>Tesla<\/strong>: Tesla h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao v\u00e0 quan t\u00e2m \u0111\u1ebfn c\u00f4ng ngh\u1ec7 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch Tesla th\u01b0\u1eddng c\u00f3 \u00fd th\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, mu\u1ed1n s\u1edf h\u1eefu c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng ti\u00ean ti\u1ebfn v\u00e0 c\u00f4ng ngh\u1ec7 cao, \u0111\u1ed3ng th\u1eddi s\u1eb5n s\u00e0ng chi tr\u1ea3 \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m s\u1ea1ch v\u00e0 hi\u1ec7n \u0111\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<p>Qua nh\u1eefng v\u00ed d\u1ee5 n\u00e0y, c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p nh\u1eafm \u0111\u00fang v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n g\u0169i v\u00e0 \u0111\u00e1p \u1ee9ng s\u00e1t v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-la-gi-1024x576.webp\" alt=\"Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?\" class=\"wp-image-13595\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-la-gi-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-la-gi-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-la-gi-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-la-gi-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-cac-y\u1ebfu-t\u1ed1-\u1ea3nh-h\u01b0\u1edfng-nbsp\">1.2 C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng&nbsp;<\/h3>\n\n\n\n<p>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho ph\u00e9p doanh nghi\u1ec7p chia <a href=\"https:\/\/base.vn\/blog\/khach-hang-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng<\/a> th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung nh\u01b0 nhu c\u1ea7u, k\u1ef3 v\u1ecdng v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch qua m\u00f4 h\u00ecnh PEST, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Y\u1ebfu t\u1ed1 T\u00e2m l\u00fd<\/strong>: T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u1ea3m gi\u00e1c an t\u00e2m hay lo l\u1eafng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, c\u00f9ng v\u1edbi s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u00e1 nh\u00e2n, c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ho\u1eb7c c\u1ea3n tr\u1edf h\u00e0nh vi ti\u00eau d\u00f9ng.<\/li>\n\n\n\n<li><strong>Y\u1ebfu t\u1ed1 V\u0103n h\u00f3a<\/strong>: Nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 phong t\u1ee5c t\u1eeb v\u0103n h\u00f3a \u0111\u1ecbnh h\u00ecnh s\u1ef1 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5, trong c\u00e1c n\u1ec1n v\u0103n h\u00f3a \u0111\u1ec1 cao t\u00ednh b\u1ec1n v\u1eefng, s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ebd thu h\u00fat h\u01a1n.<\/li>\n\n\n\n<li><strong>Y\u1ebfu t\u1ed1 Kinh t\u1ebf &#8211; X\u00e3 h\u1ed9i<\/strong>: Thu nh\u1eadp v\u00e0 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng chi tr\u1ea3. Kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao th\u01b0\u1eddng ch\u1ecdn s\u1ea3n ph\u1ea9m cao c\u1ea5p, trong khi ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp th\u1ea5p \u01b0u ti\u00ean gi\u00e1 r\u1ebb. M\u00f4i tr\u01b0\u1eddng s\u1ed1ng v\u00e0 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00f3i quen ti\u00eau d\u00f9ng.<\/li>\n\n\n\n<li><strong>Y\u1ebfu t\u1ed1 C\u00f4ng ngh\u1ec7<\/strong>: C\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 m\u00f4 h\u00ecnh PEST, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o : <em><a href=\"https:\/\/base.vn\/blog\/mo-hinh-pest\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u00f4 h\u00ecnh PEST l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 \u1ee9ng d\u1ee5ng trong qu\u1ea3n tr\u1ecb kinh doanh<\/strong><\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-cac-nhom-khach-hang-m\u1ee5c-tieu-th\u01b0\u1eddng-g\u1eb7p\">1.3 C\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u01b0\u1eddng g\u1eb7p<\/h3>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f9ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat t\u01b0\u01a1ng \u1ee9ng:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Nh\u00f3m kh\u00e1ch h\u00e0ng<\/strong><\/td><td><strong>Kh\u00e1i ni\u1ec7m<\/strong><\/td><td><strong>Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat<\/strong><\/td><\/tr><tr><td><strong>Kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong><\/td><td>L\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 l\u00f2ng trung th\u00e0nh cao, th\u01b0\u1eddng xuy\u00ean mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/td><td>Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t, khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/td><\/tr><tr><td><strong>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/td><td>Nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/td><td>Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb h\u1ea5p d\u1eabn \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u00f2ng tin.<\/td><\/tr><tr><td><strong>Kh\u00e1ch h\u00e0ng mua theo gi\u00e1<\/strong><\/td><td>Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ec9 mua khi c\u00f3 gi\u1ea3m gi\u00e1 ho\u1eb7c khuy\u1ebfn m\u00e3i.<\/td><td>\u0110\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, qu\u00e0 t\u1eb7ng, gi\u00e1 c\u1ea3 c\u1ea1nh tranh, nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/td><\/tr><tr><td><strong>Kh\u00e1ch h\u00e0ng mua theo xu h\u01b0\u1edbng<\/strong><\/td><td>Nh\u00f3m kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, h\u1ee3p th\u1eddi.<\/td><td>C\u1eadp nh\u1eadt xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o, \u00e1p d\u1ee5ng Influencer Marketing.<\/td><\/tr><tr><td><strong>Kh\u00e1ch h\u00e0ng ng\u1eabu nhi\u00ean<\/strong><\/td><td>Nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u c\u1ee5 th\u1ec3, mua s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean.<\/td><td>\u00c1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3, \u0111\u1ea3m b\u1ea3o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-nhom-khach-hang-muc-tieu-1024x576.webp\" alt=\"C\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" class=\"wp-image-13598\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-nhom-khach-hang-muc-tieu-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-nhom-khach-hang-muc-tieu-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-nhom-khach-hang-muc-tieu-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-nhom-khach-hang-muc-tieu-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-nhom-khach-hang-muc-tieu.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-phan-bi\u1ec7t-khach-hang-m\u1ee5c-tieu-va-khach-hang-ti\u1ec1m-nang\">2. Ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh gi\u1eefa kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 <a href=\"https:\/\/base.vn\/blog\/khach-hang-tiem-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a> \u0111\u1ec3 l\u00e0m r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai nh\u00f3m n\u00e0y:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ti\u00eau ch\u00ed<\/strong><\/td><td><strong>Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/strong><\/td><td><strong>Kh\u00e1ch H\u00e0ng Ti\u1ec1m N\u0103ng<\/strong><\/td><\/tr><tr><td><strong>Nhu c\u1ea7u<\/strong><\/td><td>\u0110\u00e3 c\u00f3 nhu c\u1ea7u r\u00f5 r\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/td><td>C\u00f3 th\u1ec3 c\u00f3 nhu c\u1ea7u nh\u01b0ng ch\u01b0a r\u00f5 r\u00e0ng ho\u1eb7c ch\u01b0a c\u1ea5p thi\u1ebft.<\/td><\/tr><tr><td><strong>H\u00e0nh \u0111\u1ed9ng<\/strong><strong><\/strong><\/td><td>\u0110\u00e3 ho\u1eb7c s\u1eafp th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua s\u1eafm, d\u1ec5 b\u1ecb thu h\u00fat b\u1edfi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i.<\/td><td>Ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua, ch\u1ec9 \u0111ang t\u00ecm hi\u1ec3u ho\u1eb7c c\u00e2n nh\u1eafc s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/td><\/tr><tr><td><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/td><td>\u0110\u00e3 \u1edf giai \u0111o\u1ea1n gi\u1eefa ho\u1eb7c cu\u1ed1i c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1eb5n s\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua.<\/td><td>Th\u01b0\u1eddng \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a h\u00e0nh tr\u00ecnh, \u0111ang kh\u00e1m ph\u00e1 v\u00e0 ch\u01b0a c\u00f3 t\u01b0\u01a1ng t\u00e1c \u0111\u00e1ng k\u1ec3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/td><\/tr><tr><td><strong>Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i<\/strong><strong><\/strong><\/td><td>Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c mua h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 ho\u1eb7c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c.<\/td><td>Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u1ea5p h\u01a1n, c\u1ea7n nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0 th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 th\u00fac \u0111\u1ea9y nhu c\u1ea7u.<\/td><\/tr><tr><td><strong>T\u00ednh ti\u1ec1m n\u0103ng<\/strong><\/td><td>L\u00e0 kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c ho\u1eb7c d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/td><td>L\u00e0 ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng trong t\u01b0\u01a1ng lai, nh\u01b0ng c\u00f3 th\u1ec3 ho\u1eb7c kh\u00f4ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-t\u1ea1i-sao-c\u1ea7n-xac-d\u1ecbnh-khach-hang-m\u1ee5c-tieu\">3. T\u1ea1i sao c\u1ea7n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/h2>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau bao g\u1ed3m qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh trong qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u<\/strong> v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc (nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p), s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm, v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch h\u00e0nh vi<\/strong> ti\u00eau d\u00f9ng, bao g\u1ed3m c\u00e1c th\u00f3i quen mua s\u1eafm v\u00e0 y\u1ebfu t\u1ed1 t\u00e2m l\u00fd c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n\n\n\n<li><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong> th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf c\u00f3 chung \u0111\u1eb7c \u0111i\u1ec3m, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00f3m.<\/li>\n<\/ul>\n\n\n\n<p>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c l\u00e0 r\u1ea5t l\u1edbn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed ti\u1ebfp th\u1ecb<\/strong>: Khi x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua cao nh\u1ea5t.&nbsp;<\/li>\n\n\n\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng<\/strong>: C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng doanh thu<\/strong>: Vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i gi\u00fap mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/xac-dinh-khach-hang-muc-tieu-1024x576.webp\" alt=\"X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" class=\"wp-image-13593\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/xac-dinh-khach-hang-muc-tieu-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/xac-dinh-khach-hang-muc-tieu-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/xac-dinh-khach-hang-muc-tieu-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/xac-dinh-khach-hang-muc-tieu-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/xac-dinh-khach-hang-muc-tieu.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-ph\u01b0\u01a1ng-phap-xac-d\u1ecbnh-khach-hang-m\u1ee5c-tieu\">4. Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n\n\n\n<p>\u0110\u1ec3 nh\u1eadn di\u1ec7n \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3: <\/strong>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng: <\/strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ed1i c\u1ea3nh xu h\u01b0\u1edbng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00f4ng qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi t\u1eebng ph\u00e2n kh\u00fac.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch d\u1ef1a theo \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1c y\u1ebfu t\u1ed1 m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 so s\u00e1nh v\u00e0 t\u00ecm c\u00e1ch c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ed7 h\u1ed5ng c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c, t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch<\/strong>: C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics gi\u00fap doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch cho ph\u00e9p theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 truy c\u1eadp, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-quy-trinh-7-b\u01b0\u1edbc-phan-tich-khach-hang-m\u1ee5c-tieu\">5. Quy tr\u00ecnh 7 b\u01b0\u1edbc ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n\n\n\n<p>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 quy tr\u00ecnh quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 <a href=\"https:\/\/base.vn\/blog\/doi-tuong-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/a> c\u1ea7n ph\u1ee5c v\u1ee5, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh hi\u1ec7u qu\u1ea3. Quy tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c thu th\u1eadp, \u0111\u00e1nh gi\u00e1 v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Chi ti\u1ebft t\u1eebng b\u01b0\u1edbc nh\u01b0 sau:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/7-buoc-phan-tich-khach-hang-muc-tieu-1024x576.webp\" alt=\"\" class=\"wp-image-13600\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/7-buoc-phan-tich-khach-hang-muc-tieu-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/7-buoc-phan-tich-khach-hang-muc-tieu-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/7-buoc-phan-tich-khach-hang-muc-tieu-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/7-buoc-phan-tich-khach-hang-muc-tieu-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/7-buoc-phan-tich-khach-hang-muc-tieu-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-phan-do\u1ea1n-khach-hang-m\u1ee5c-tieu\">B\u01b0\u1edbc 1: Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p chia nh\u1ecf kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m chung v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n, v\u00e0 h\u00e0nh vi. Vi\u1ec7c n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 marketing v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n \u0111o\u1ea1n h\u00e0nh vi<\/strong>: Hi\u1ec3u h\u00e0nh vi ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:\n<ul class=\"wp-block-list\">\n<li>Qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng di\u1ec5n ra th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin g\u00ec?<\/li>\n\n\n\n<li>H\u1ecd tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb ai tr\u01b0\u1edbc khi mua?<\/li>\n\n\n\n<li>C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi \u0111i\u1ec3m, t\u1ea7n su\u1ea5t, v\u00e0 \u0111\u1ecba \u0111i\u1ec3m mua h\u00e0ng.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ph\u00e2n \u0111o\u1ea1n t\u00e2m l\u00fd<\/strong>: D\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch, gi\u00e1 tr\u1ecb, v\u00e0 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng.\n<ul class=\"wp-block-list\">\n<li>Kh\u00e1ch h\u00e0ng coi tr\u1ecdng \u0111i\u1ec1u g\u00ec nh\u1ea5t?<\/li>\n\n\n\n<li>H\u1ecd c\u00f3 l\u1ed1i s\u1ed1ng v\u00e0 s\u1edf th\u00edch nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ph\u00e2n \u0111o\u1ea1n nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong>: X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, m\u1ee9c thu nh\u1eadp, v\u00e0 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u00ecm ra k\u00eanh ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-xac-d\u1ecbnh-nhom-khach-hang-co-gia-tr\u1ecb\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb<\/h3>\n\n\n\n<p>Theo nguy\u00ean t\u1eafc Pareto, 80% doanh thu th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn nh\u1ea5t. C\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ef7 l\u1ec7 mua l\u1ea1i<\/strong>: Ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng quay l\u1ea1i mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/strong>: \u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Ch\u1ec9 s\u1ed1 trung th\u00e0nh kh\u00e1ch h\u00e0ng (CLI)<\/strong>: \u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 kh\u1ea3 n\u0103ng h\u1ecd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-tro-chuy\u1ec7n-v\u1edbi-khach-hang\">B\u01b0\u1edbc 3: Tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u1ea3m x\u00fac v\u00e0 \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng c\u1ee7a h\u1ecd. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt &#8220;5W&#8221; (Who, What, When, Where, Why) \u0111\u1ec3 khai th\u00e1c th\u00f4ng tin m\u1ed9t c\u00e1ch chi ti\u1ebft:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1eb7t c\u00e2u h\u1ecfi m\u1edf<\/strong>: D\u00f9ng c\u00e1c c\u00e2u h\u1ecfi &#8220;T\u1ea1i sao&#8221; v\u00e0 &#8220;Nh\u01b0 th\u1ebf n\u00e0o&#8221; \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>L\u1eafng nghe ch\u1ee7 \u0111\u1ed9ng<\/strong>: L\u1eafng nghe m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh v\u00e0 t\u1eadp trung \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, tr\u00e1nh ng\u1eaft l\u1eddi hay \u00e1p \u0111\u1eb7t suy ngh\u0129 c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li><strong>Ch\u00fa \u00fd \u0111\u1ebfn ng\u00f4n ng\u1eef c\u01a1 th\u1ec3<\/strong>: Quan s\u00e1t bi\u1ec3u c\u1ea3m v\u00e0 c\u1eed ch\u1ec9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 c\u1ea3m x\u00fac c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-thu-th\u1eadp-feedback\">B\u01b0\u1edbc 4: Thu th\u1eadp feedback<\/h3>\n\n\n\n<p>\u0110\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n, nh\u00f3m th\u1ea3o lu\u1eadn, t\u01b0\u01a1ng t\u00e1c qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email, v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p t\u00f9y theo m\u1ee5c ti\u00eau v\u00e0 t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e2y d\u1ef1ng c\u00e2u h\u1ecfi v\u00e0 n\u1ed9i dung thu th\u1eadp \u00fd ki\u1ebfn<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c c\u00e2u h\u1ecfi c\u1ea7n thi\u1ebft \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng. \u0110\u1ea3m b\u1ea3o c\u00e2u h\u1ecfi r\u00f5 r\u00e0ng, h\u01b0\u1edbng v\u00e0o c\u00e1c th\u00f4ng tin ch\u00ednh v\u00e0 tr\u00e1nh g\u00e2y hi\u1ec3u l\u1ea7m. C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e2u h\u1ecfi \u0111\u01a1n l\u1ebb, \u0111a l\u1ef1a ch\u1ecdn, ho\u1eb7c y\u00eau c\u1ea7u chia s\u1ebb \u00fd ki\u1ebfn c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li><strong>Ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong>: L\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng tham gia kh\u1ea3o s\u00e1t, c\u00f3 th\u1ec3 bao g\u1ed3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1.<\/li>\n\n\n\n<li><strong>Tri\u1ec3n khai ph\u01b0\u01a1ng ph\u00e1p<\/strong>: Ti\u1ebfn h\u00e0nh thu th\u1eadp \u00fd ki\u1ebfn th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng th\u1ee9c \u0111\u00e3 ch\u1ecdn. T\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng tham gia v\u00e0 tho\u1ea3i m\u00e1i chia s\u1ebb \u00fd ki\u1ebfn.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1<\/strong>:Sau khi thu th\u1eadp, ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch c\u00e1c ph\u1ea3n h\u1ed3i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00f4ng tin gi\u00e1 tr\u1ecb v\u00e0 xu h\u01b0\u1edbng trong \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-kh\u1ea3o-sat\">B\u01b0\u1edbc 5: Kh\u1ea3o s\u00e1t<\/h3>\n\n\n\n<p>Kh\u1ea3o s\u00e1t l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p quan tr\u1ecdng gi\u00fap x\u00e1c th\u1ef1c v\u00e0 m\u1edf r\u1ed9ng c\u00e1c gi\u1ea3 thuy\u1ebft \u0111\u00e3 c\u00f3 v\u1ec1 kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 c\u00e1ch tri\u1ec3n khai kh\u1ea3o s\u00e1t ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u1ea3o s\u00e1t trong \u1ee9ng d\u1ee5ng<\/strong>: T\u1ea1o v\u00e0 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c website, cho ph\u00e9p kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0 tham gia.<\/li>\n\n\n\n<li><strong>Kh\u1ea3o s\u00e1t sau d\u1ecbch v\u1ee5<\/strong>: G\u1eedi kh\u1ea3o s\u00e1t cho kh\u00e1ch h\u00e0ng sau khi h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><strong>Kh\u1ea3o s\u00e1t qua email<\/strong>: Thu th\u1eadp \u00fd ki\u1ebfn t\u1eeb nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m th\u00f4ng qua email.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch k\u1ebft h\u1ee3p<\/strong>: Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c c\u00e2u h\u1ecfi gi\u1ea3 \u0111\u1ecbnh, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh t\u00ednh n\u0103ng quan tr\u1ecdng v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-6-xay-d\u1ef1ng-chan-dung-khach-hang-m\u1ee5c-tieu-c\u1ee5-th\u1ec3\">B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/h3>\n\n\n\n<p>D\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u00e3 thu th\u1eadp, doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, nhu c\u1ea7u v\u00e0 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. T\u1eeb \u0111\u00f3, t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc (tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp)<\/li>\n\n\n\n<li>\u0110\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd (t\u00ednh c\u00e1ch, gi\u00e1 tr\u1ecb, s\u1edf th\u00edch)<\/li>\n\n\n\n<li>H\u00e0nh vi mua s\u1eafm (t\u1ea7n su\u1ea5t mua h\u00e0ng, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh) Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn marketing, sales, v\u00e0 s\u1ea3n ph\u1ea9m hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee5c v\u1ee5, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn t\u1ed1i \u01b0u.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-7-v\u1ebd-b\u1ea3n-d\u1ed3-hanh-trinh-khach-hang-nbsp\">B\u01b0\u1edbc 7: V\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Journey Map<\/a> l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 tr\u1ef1c quan m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng tr\u1ea3i qua, t\u1eeb giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn l\u00fac mua h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n\n\n\n<p>B\u1ea3n \u0111\u1ed3 n\u00e0y cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u00e1c \u0111i\u1ec3m ch\u1ea1m, c\u1ea3m x\u00fac, v\u00e0 t\u01b0\u01a1ng t\u00e1c trong t\u1eebng giai \u0111o\u1ea1n. CJM gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi, nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ed7i b\u01b0\u1edbc, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. B\u1ea3n \u0111\u1ed3 n\u00e0y bao g\u1ed3m c\u00e1c giai \u0111o\u1ea1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nh\u1eadn th\u1ee9c<\/strong>: Kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>Quan t\u00e2m<\/strong>: Kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin \u0111\u1ec3 c\u00e2n nh\u1eafc.<\/li>\n\n\n\n<li><strong>Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong>: Kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>H\u1eadu mua h\u00e0ng<\/strong>: Kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 kh\u1ea3 n\u0103ng mua l\u1ea1i. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n c\u00e1c tr\u1edf ng\u1ea1i v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c \u0111i\u1ec3m ch\u1ea1m nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-cach-ti\u1ebfp-c\u1eadn-v\u1edbi-khach-hang-m\u1ee5c-tieu-hi\u1ec7u-qu\u1ea3\">6. C\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p<\/strong>: S\u1eed d\u1ee5ng c\u00e1c k\u00eanh m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u01b0\u1eddng xuy\u00ean truy c\u1eadp, nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 tri\u1ec3n l\u00e3m.<\/li>\n\n\n\n<li><strong>T\u1ea1o n\u1ed9i dung gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/strong>: Ph\u00e1t tri\u1ec3n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, h\u1ea5p d\u1eabn v\u00e0 mang t\u00ednh gi\u1ea3i ph\u00e1p, gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m.&nbsp;<\/li>\n\n\n\n<li><strong>T\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 nhu c\u1ea7u<\/strong>: S\u1eed d\u1ee5ng c\u00e1c b\u00e0i PR h\u1ea5p d\u1eabn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m, k\u00edch th\u00edch nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. B\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh v\u00e0o gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang l\u1ea1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i h\u1ee9ng th\u00fa v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>Th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong>: C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh <a href=\"https:\/\/base.vn\/blog\/cham-soc-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a> v\u00e0 chi\u1ebfn d\u1ecbch h\u1eadu m\u00e3i s\u1ebd gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, duy tr\u00ec s\u1ef1 quan t\u00e2m v\u00e0 t\u1ea1o s\u1ef1 trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn b\u00e0i b\u1ea3n, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p, s\u1ebd gi\u00fap doanh nghi\u1ec7p thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-cac-cong-ngh\u1ec7-h\u1ed7-tr\u1ee3-phan-tich-khach-hang-m\u1ee5c-tieu\">7. C\u00e1c c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n\n\n\n<p>Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n:<\/p>\n\n\n\n<p><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (Big Data):<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng&#8230; \u0111\u1ec3 t\u00ecm ra c\u00e1c xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p><strong>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI):<\/strong> S\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh v\u00e0 \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p><strong>Marketing Automation:<\/strong> T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u01b0 g\u1eedi email, SMS, th\u00f4ng b\u00e1o&#8230; \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a. <\/p>\n\n\n\n<p><strong>C\u00f4ng c\u1ee5 CRM:<\/strong> Ph\u1ea7n m\u1ec1m CRM l\u00e0 m\u1ed9t tr\u1ee3 l\u00fd \u0111\u1eafc l\u1ef1c gi\u00fap doanh nghi\u1ec7p hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1eadp trung h\u00f3a m\u1ecdi th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, <a href=\"https:\/\/base.vn\/blog\/crm-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau chi ti\u1ebft, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch marketing c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/crm-1024x599.png\" alt=\"ph\u1ea7n m\u1ec1m crm\" class=\"wp-image-13192\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/crm-1024x599.png 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/crm-300x175.png 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/crm-768x449.png 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/crm.png 1303w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Base CRM l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng CRM th\u1ebf h\u1ec7 m\u1edbi.\u00a0<a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0110\u0103ng k\u00fd tr\u1ea3i nghi\u1ec7m ngay!<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-k\u1ebft-lu\u1eadn\">8. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u h\u00f3a ph\u00e2n ph\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh hi\u1ec7n nay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u1ec3 v\u01b0\u1ee3t qua th\u1eed th\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, v\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"ppma_author":[55],"class_list":["post-13574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? 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