{"id":13734,"date":"2025-08-14T09:59:12","date_gmt":"2025-08-14T02:59:12","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=13734"},"modified":"2025-08-14T09:59:34","modified_gmt":"2025-08-14T02:59:34","slug":"khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/khach-hang-tiem-nang\/","title":{"rendered":"Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec? T\u1ea1i sao quan tr\u1ecdng trong kinh doanh"},"content":{"rendered":"\n<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y c\u1ea1nh tranh hi\u1ec7n nay, vi\u1ec7c nh\u1eadn di\u1ec7n v\u00e0 thu h\u00fat, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. Vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. H\u00e3y c\u00f9ng <a href=\"https:\/\/base.vn?utm_source=base-blog&amp;utm_content=base.vn\/blog\/khach-hang-tiem-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> kh\u00e1m ph\u00e1 nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng: \u0111\u1eb7c \u0111i\u1ec3m, c\u00e1ch ph\u00e2n lo\u1ea1i, c\u00e1ch x\u00e1c \u0111\u1ecbnh ch\u00e2n dung c\u0169ng nh\u01b0 b\u00ed quy\u1ebft thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-khach-hang-ti\u1ec1m-nang-la-gi\">1. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-khai-ni\u1ec7m\">1.1 Kh\u00e1i ni\u1ec7m<\/h3>\n\n\n\n<p><strong>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Potential Customer)<\/strong> l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 nhu c\u1ea7u r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3. \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u01b0a th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m nh\u01b0ng c\u00f3 ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua trong t\u01b0\u01a1ng lai. H\u1ecd th\u01b0\u1eddng n\u1eb1m trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin ho\u1eb7c so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh hai nh\u00f3m ch\u00ednh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00e1ch h\u00e0ng n\u00f3ng (Hot prospects)<\/strong>: \u0110\u00e2y l\u00e0 nh\u1eefng <a href=\"https:\/\/base.vn\/blog\/khach-hang-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng<\/a> th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m r\u00f5 r\u1ec7t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/li>\n\n\n\n<li><strong>Kh\u00e1ch h\u00e0ng l\u1ea1nh (Cold prospects)<\/strong>: \u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u ti\u1ec1m \u1ea9n nh\u01b0ng ch\u01b0a c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng ngay. H\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb t\u1eeb doanh nghi\u1ec7p \u0111\u1ec3 d\u1ea7n d\u1ea7n chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c.<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: M\u1ed9t ng\u01b0\u1eddi m\u1eb9 \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1c kh\u00f3a h\u1ecdc ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng m\u1ec1m cho con. C\u00f4 \u1ea5y ch\u01b0a \u0111\u0103ng k\u00fd nh\u01b0ng c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd mua kh\u00f3a h\u1ecdc n\u1ebfu th\u00f4ng tin v\u00e0 gi\u00e1 tr\u1ecb cung c\u1ea5p \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 khai th\u00e1c \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing trong d\u00e0i h\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-tiem-nang-la-gi-1024x576.webp\" alt=\"Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 gi?\" class=\"wp-image-13752\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-tiem-nang-la-gi-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-tiem-nang-la-gi-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-tiem-nang-la-gi-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-tiem-nang-la-gi-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-tiem-nang-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-phan-bi\u1ec7t-khach-hang-ti\u1ec1m-nang-va-khach-hang-m\u1ee5c-tieu\">1.2 Ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 ti\u1ebfp th\u1ecb, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa <strong>kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong> v\u00e0 <strong><a href=\"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/strong>. Vi\u1ec7c ph\u00e2n bi\u1ec7t hai kh\u00e1i ni\u1ec7m n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing, \u0111\u1ed3ng th\u1eddi t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ti\u00eau ch\u00ed<\/strong><\/td><td><strong>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/td><td><strong>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/td><\/tr><tr><td>M\u1ee9c \u0111\u1ed9 quan t\u00e2m<\/td><td>C\u00f3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u01b0ng ch\u01b0a r\u00f5 r\u00e0ng ho\u1eb7c ch\u01b0a c\u00f3 nhu c\u1ea7u mua ngay.<\/td><td>\u0110\u00e3 c\u00f3 nhu c\u1ea7u r\u00f5 r\u00e0ng v\u00e0 \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/td><\/tr><tr><td>\u0110\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng<\/td><td>C\u00f3 th\u1ec3 thu\u1ed9c nhi\u1ec1u nh\u00f3m kh\u00e1c nhau, ch\u01b0a \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i chi ti\u1ebft.<\/td><td>\u0110\u01b0\u1ee3c ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng v\u00e0 n\u1eb1m trong ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3.<\/td><\/tr><tr><td>Ti\u1ec1m n\u0103ng mua h\u00e0ng<\/td><td>C\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng trong t\u01b0\u01a1ng lai n\u1ebfu \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn \u0111\u00fang c\u00e1ch.<\/td><td>\u0110\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 mua ho\u1eb7c c\u00f3 k\u1ebf ho\u1ea1ch mua trong th\u1eddi gian g\u1ea7n nh\u1ea5t.<\/td><\/tr><tr><td>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/td><td>Ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, c\u1ea7n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0 cung c\u1ea5p th\u00f4ng tin ban \u0111\u1ea7u.<\/td><td>C\u00f3 th\u1ec3 \u0111\u00e3 t\u1eebng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/td><\/tr><tr><td>C\u00e1ch t\u00ecm ki\u1ebfm th\u00f4ng tin<\/td><td>Th\u01b0\u1eddng t\u00ecm hi\u1ec3u th\u00f4ng qua c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o, social media, gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8.<\/td><td>Ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00f4ng tin qua website, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng.<\/td><\/tr><tr><td>H\u00e0nh \u0111\u1ed9ng<\/td><td>Th\u01b0\u1eddng tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecm hi\u1ec3u, nh\u1eadn th\u00f4ng tin nh\u01b0ng ch\u01b0a quy\u1ebft \u0111\u1ecbnh mua.<\/td><td>\u0110ang trong qu\u00e1 tr\u00ecnh so s\u00e1nh v\u00e0 chu\u1ea9n b\u1ecb \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/td><\/tr><tr><td>Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i<\/td><td>C\u1ea7n th\u1eddi gian nu\u00f4i d\u01b0\u1ee1ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/td><td>Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, ch\u1ec9 c\u1ea7n cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-vai-tro\">1.3 Vai tr\u00f2<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng vai tr\u00f2 ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ngu\u1ed3n doanh thu ti\u1ec1m n\u0103ng<\/strong>: B\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00fang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/li>\n\n\n\n<li><strong>Cung c\u1ea5p th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng<\/strong>: Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng, h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c k\u00eanh truy\u1ec1n mi\u1ec7ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li><strong>C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/strong>: Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 \u0111\u1ec3 doanh nghi\u1ec7p c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-d\u1eb7c-di\u1ec3m-c\u1ee7a-khach-hang-ti\u1ec1m-nang-nbsp\">2. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng&nbsp;<\/h2>\n\n\n\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng sau:<\/p>\n\n\n\n<p><strong>Nh\u1eadn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1<\/strong><\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea7n ph\u1ea3i nh\u1eadn ra r\u1eb1ng h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1ef1 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 \u0111\u00f3. B\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n cao h\u01a1n n\u1ebfu b\u1ea1n ch\u1ee9ng minh \u0111\u01b0\u1ee3c r\u1eb1ng b\u1ea1n hi\u1ec3u r\u00f5 n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. \u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a nh\u1eadn th\u1ee9c r\u00f5 v\u1ea5n \u0111\u1ec1, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i gi\u00e1o d\u1ee5c h\u1ecd li\u00ean t\u1ee5c, \u0111i\u1ec1u n\u00e0y s\u1ebd k\u00e9o d\u00e0i qu\u00e1 tr\u00ecnh ch\u1ed1t \u0111\u01a1n.<\/p>\n\n\n\n<p><strong>S\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1<\/strong><\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, b\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng 62% kh\u00e1ch h\u00e0ng th\u00edch nghe t\u1eeb c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb khi h\u1ecd \u0111ang ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho m\u1ed9t v\u1ea5n \u0111\u1ec1? V\u00ec v\u1eady, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p><strong>Kh\u1ea3 n\u0103ng chi tr\u1ea3<\/strong><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 \u0111\u00f3. Tuy nhi\u00ean, h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 \u0111\u1ee7 ng\u00e2n s\u00e1ch \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.&nbsp; Theo nghi\u00ean c\u1ee9u c\u1ee7a Gartner, 58% kh\u00e1ch h\u00e0ng mong mu\u1ed1n th\u1ea3o lu\u1eadn v\u1ec1 gi\u00e1 c\u1ea3 ngay t\u1eeb \u0111\u1ea7u, tuy nhi\u00ean ch\u1ec9 c\u00f3 23% doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1edbm kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<p><strong>Ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf t\u1ed1t h\u01a1n n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi h\u1ecd. Nghi\u00ean c\u1ee9u t\u1eeb Nielsen ch\u1ec9 ra r\u1eb1ng, 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng \u0111\u1ec1 xu\u1ea5t t\u1eeb b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n h\u01a1n l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c th\u00f4ng qua ti\u1ebfp th\u1ecb n\u1ed9i dung, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/dac-diem-khach-hang-tiem-nang-1024x576.webp\" alt=\"\u0110\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\" class=\"wp-image-13755\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/dac-diem-khach-hang-tiem-nang-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/dac-diem-khach-hang-tiem-nang-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/dac-diem-khach-hang-tiem-nang-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/dac-diem-khach-hang-tiem-nang-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/dac-diem-khach-hang-tiem-nang.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-4-b\u01b0\u1edbc-xac-d\u1ecbnh-khach-hang-ti\u1ec1m-nang-ph\u1ea7n-chinh-c\u1ea7n-phan-tich-k\u1ef9\">3. 4 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (ph\u1ea7n ch\u00ednh &#8211; c\u1ea7n ph\u00e2n t\u00edch k\u1ef9)<\/h2>\n\n\n\n<p>\u0110\u1ec3 t\u00ecm ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u1ea7n \u0111i qua m\u1ed9t quy tr\u00ecnh g\u1ed3m nhi\u1ec1u b\u01b0\u1edbc c\u1ee5 th\u1ec3, gi\u00fap thu h\u1eb9p \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing. H\u00e3y c\u00f9ng ph\u00e2n t\u00edch t\u1eebng b\u01b0\u1edbc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-xac-d\u1ecbnh-chan-dung-khach-hang\">3.1 X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc (tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp), s\u1edf th\u00edch, th\u00f3i quen mua s\u1eafm v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng \u0111\u00fang k\u1ef3 v\u1ecdng.<\/p>\n\n\n\n<p>C\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? H\u1ecd l\u00e0m g\u00ec?<\/li>\n\n\n\n<li>H\u1ecd g\u1eb7p ph\u1ea3i nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft?<\/li>\n\n\n\n<li>H\u1ecd quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec khi mua h\u00e0ng (ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, th\u01b0\u01a1ng hi\u1ec7u)?<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5:<strong><br><\/strong>Khi Nike ra m\u1eaft d\u00f2ng gi\u00e0y th\u1ec3 thao Air Max, h\u1ecd x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb, y\u00eau th\u00edch phong c\u00e1ch th\u1eddi trang n\u0103ng \u0111\u1ed9ng v\u00e0 c\u00f3 l\u1ed1i s\u1ed1ng t\u00edch c\u1ef1c. Nh\u1edd \u0111\u00f3, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Nike kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh \u0111\u1ebfn phong c\u00e1ch s\u1ed1ng m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i.<\/p>\n\n\n\n<p><strong>L\u01b0u \u00fd:<\/strong> \u0110\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chu\u1ea9n x\u00e1c, b\u00ean c\u1ea1nh trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t v\u00e0 ph\u1ecfng v\u1ea5n \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/giu-chan-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cNgh\u1ec7 thu\u1eadt\u201d gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng: 8 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 hi\u1ec7n nay<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-m\u1ee5c-tieu\">3.2 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Sau khi c\u00f3 ch\u00e2n dung kh\u00e1ch h\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch nhu c\u1ea7u, xu h\u01b0\u1edbng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p tr\u00e1nh &#8220;\u0111\u00e1nh c\u01b0\u1ee3c m\u00f9 qu\u00e1ng&#8221; v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00e1m ph\u00e1 nhu c\u1ea7u ti\u1ec1m \u1ea9n:<\/strong> \u0110\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang mua, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec h\u1ecd ch\u01b0a th\u1ec3 t\u00ecm th\u1ea5y. M\u1ed9t ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng s\u1ebd gi\u00fap b\u1ea1n nh\u1eadn di\u1ec7n nh\u1eefng l\u1ed7 h\u1ed5ng m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5p \u0111\u1ea7y.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea \u0111\u1ed1i th\u1ee7, h\u00e3y th\u1eed \u0111\u00f3ng vai kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7, gi\u00fap \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5:<strong><br><\/strong>Khi Nike nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Trung Qu\u1ed1c, h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng tr\u1ebb c\u00f3 xu h\u01b0\u1edbng y\u00eau th\u00edch th\u1eddi trang k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i. Nh\u1edd \u0111\u00f3, Nike \u0111\u00e3 cho ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m v\u1edbi h\u1ecda ti\u1ebft l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb v\u0103n h\u00f3a Trung Hoa, k\u1ebft h\u1ee3p c\u00f9ng phong c\u00e1ch th\u1ec3 thao, t\u1ea1o n\u00ean m\u1ed9t c\u01a1n s\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-phan-tich-hanh-vi-khach-hang\">3.3 Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/hanh-vi-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00e0nh vi kh\u00e1ch h\u00e0ng<\/a> kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng g\u00ec h\u1ecd l\u00e0m m\u00e0 c\u00f2n l\u00e0 l\u00fd do \u0111\u1eb1ng sau nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00f3. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u00e0nh vi c\u1ee7a h\u1ecd, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u1eafng nghe v\u00e0 quan s\u00e1t th\u00f4ng qua nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin kh\u00e1c nhau.<\/p>\n\n\n\n<p>C\u00e1c c\u00e2u h\u1ecfi d\u1eabn d\u1eaft:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mua s\u1eafm khi n\u00e0o? (Cu\u1ed1i tu\u1ea7n, gi\u1edd ngh\u1ec9 tr\u01b0a, ho\u1eb7c khi c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i?)<\/li>\n\n\n\n<li>H\u1ecd th\u01b0\u1eddng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u1edf \u0111\u00e2u? (Google, m\u1ea1ng x\u00e3 h\u1ed9i, tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng?)<\/li>\n\n\n\n<li>\u0110i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd mua s\u1ea3n ph\u1ea9m? (Ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi kh\u00e1c?)<\/li>\n<\/ul>\n\n\n\n<p>Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, v\u00e0 n\u00e2ng cao <a href=\"https:\/\/base.vn\/blog\/cx-trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a>. D\u1eef li\u1ec7u h\u00e0nh vi c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 gia t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/nghien-cuu-khach-hang-tiem-nang-1024x682.webp\" alt=\"Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\" class=\"wp-image-13757\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/nghien-cuu-khach-hang-tiem-nang-1024x682.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/nghien-cuu-khach-hang-tiem-nang-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/nghien-cuu-khach-hang-tiem-nang-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/nghien-cuu-khach-hang-tiem-nang-1536x1023.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/nghien-cuu-khach-hang-tiem-nang.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-l\u1ecdc-va-danh-gia-khach-hang-ti\u1ec1m-nang\">3.4 L\u1ecdc v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i ai c\u0169ng l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c, doanh nghi\u1ec7p c\u1ea7n c\u00f3 quy tr\u00ecnh s\u00e0ng l\u1ecdc k\u1ef9 c\u00e0ng, t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t.<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p l\u1ecdc kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n lo\u1ea1i theo ti\u00eau ch\u00ed BANT:<\/strong> \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn, gi\u00fap \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean b\u1ed1n y\u1ebfu t\u1ed1: Budget (Ng\u00e2n s\u00e1ch), Authority (Th\u1ea9m quy\u1ec1n), Need (Nhu c\u1ea7u), v\u00e0 Timing (Th\u1eddi \u0111i\u1ec3m).<\/li>\n\n\n\n<li><strong>\u01afu ti\u00ean kh\u00e1ch h\u00e0ng c\u00f3 t\u01b0\u01a1ng t\u00e1c cao:<\/strong> Nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean truy c\u1eadp website, \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin, ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng mua cao h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-cach-thu-hut-va-ti\u1ebfp-c\u1eadn-khach-hang-ti\u1ec1m-nang\">4. C\u00e1ch thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h2>\n\n\n\n<p>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng c\u1ee5 kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-sang-t\u1ea1o-n\u1ed9i-dung-h\u1eefu-ich\">4.1 S\u00e1ng t\u1ea1o n\u1ed9i dung h\u1eefu \u00edch<\/h3>\n\n\n\n<p>N\u1ed9i dung l\u00e0 &#8220;vua&#8221; trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1ed1t kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>Website v\u00e0 Blog<\/strong>: \u0110\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, b\u00e0i blog chia s\u1ebb ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, ng\u00e0nh h\u00e0ng, v\u00e0 gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang g\u1eb7p ph\u1ea3i. K\u1ebft h\u1ee3p v\u1edbi SEO, n\u1ed9i dung s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, t\u1eeb \u0111\u00f3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. \u0110\u1ec3 SEO hi\u1ec7u qu\u1ea3, t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ea7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. n\u00ean l\u1ef1a ch\u1ecdn v\u00e0o h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ecdn t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng backlink t\u1eeb c\u00e1c trang uy t\u00edn gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li>Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean tham kh\u1ea3o c\u00e1ch t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung nh\u01b0 th\u00eam ti\u00eau \u0111\u1ec1 trang d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a, th\u00eam t\u1eeb kh\u00f3a ph\u1ee5, th\u00eam h\u00ecnh \u1ea3nh,&#8230;.<\/li>\n<\/ul>\n\n\n\n<p><strong>Social Media<\/strong>: Chia s\u1ebb n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, LinkedIn, TikTok \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau. N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c b\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn, video ng\u1eafn, livestream gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc ho\u1eb7c chia s\u1ebb c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>Infographic v\u00e0 Video<\/strong>: T\u1ea1o ra c\u00e1c n\u1ed9i dung d\u1ea1ng infographic, video \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch tr\u1ef1c quan, d\u1ec5 hi\u1ec3u. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem l\u00e2u h\u01a1n.<\/p>\n\n\n\n<p>N\u1ed9i dung c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng, mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 g\u1ee3i m\u1edf gi\u1ea3i ph\u00e1p m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p. T\u1eeb \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng v\u00e0 c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/social-media-1024x682.webp\" alt=\"Social Media\" class=\"wp-image-13760\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/social-media-1024x682.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/social-media-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/social-media-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/social-media-1536x1023.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/social-media.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-tri\u1ec3n-khai-cac-chi\u1ebfn-d\u1ecbch-qu\u1ea3ng-cao\">4.2 Tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3ng c\u00e1o PPC (Pay-Per-Click)<\/strong>: \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. B\u1eb1ng c\u00e1ch \u0111\u1ea5u th\u1ea7u t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p, qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u01b0u ti\u00ean tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay t\u1eeb l\u1ea7n nh\u1ea5p \u0111\u1ea7u ti\u00ean.<\/li>\n\n\n\n<li><strong>Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong>: C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram, LinkedIn cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc. Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i d\u1ec5 d\u00e0ng t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c cao v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch theo th\u1eddi gian th\u1ef1c.<\/li>\n\n\n\n<li><strong>Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Ads)<\/strong>: S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c website ho\u1eb7c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn, nh\u1eb1m t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Remarketing c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng, gi\u00fap thu h\u00fat l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng gh\u00e9 th\u0103m website nh\u01b0ng ch\u01b0a mua h\u00e0ng.<\/li>\n\n\n\n<li><strong>Qu\u1ea3ng c\u00e1o video tr\u00ean YouTube<\/strong>: V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn, YouTube Ads mang \u0111\u1ebfn c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i th\u00f4ng qua c\u00e1c video qu\u1ea3ng c\u00e1o ng\u1eafn. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c chia s\u1ebb c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 chi ph\u00ed. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-pr-booking\">4.3 PR, Booking<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c PR v\u00e0 booking kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c k\u00eanh uy t\u00edn.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PR (Quan h\u1ec7 c\u00f4ng ch\u00fang)<\/strong>: \u0110\u0103ng t\u1ea3i c\u00e1c b\u00e0i b\u00e1o, ph\u1ecfng v\u1ea5n tr\u00ean c\u00e1c trang tin t\u1ee9c l\u1edbn, blog chuy\u00ean ng\u00e0nh \u0111\u1ec3 t\u1ea1o uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c b\u00e0i vi\u1ebft PR n\u00ean t\u1eadp trung v\u00e0o c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Booking KOLs\/Influencers<\/strong>: H\u1ee3p t\u00e1c v\u1edbi KOLs ho\u1eb7c influencers l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng s\u1ebd gi\u00fap doanh nghi\u1ec7p lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch PR v\u00e0 booking qua c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c, l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng sau m\u1ed7i chi\u1ebfn d\u1ecbch. L\u1ef1a ch\u1ecdn KOLs ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-email-marketing\">4.4 Email marketing<\/h3>\n\n\n\n<p>Email marketing l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 nh\u1ea5t, gi\u00fap doanh nghi\u1ec7p duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n v\u00e0 gia t\u0103ng l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n\n<p>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c email marketing ph\u1ed5 bi\u1ebfn g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thi\u1ebft k\u1ebf th\u01b0 ch\u00e0o h\u00e0ng<\/strong>: M\u1ed9t email ch\u00e0o h\u00e0ng chuy\u00ean nghi\u1ec7p v\u00e0 h\u1ea5p d\u1eabn s\u1ebd g\u00e2y \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng, thu h\u00fat ng\u01b0\u1eddi nh\u1eadn m\u1edf email v\u00e0 click v\u00e0o trang \u0111\u00edch.<\/li>\n\n\n\n<li><strong>Cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n<\/strong>: G\u1eedi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t ch\u1ec9 d\u00e0nh ri\u00eang cho nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn email. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u1ed9c quy\u1ec1n v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng.<\/li>\n\n\n\n<li><strong>Email nh\u1eafc nh\u1edf v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m li\u00ean quan<\/strong>: Sau khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n giao d\u1ecbch, g\u1eedi email gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan ho\u1eb7c nh\u1eafc nh\u1edf v\u1ec1 gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf qu\u00ean. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng doanh thu.<\/li>\n\n\n\n<li><strong>N\u1ed9i dung truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong>: Cung c\u1ea5p c\u00e1c m\u1eb9o s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn ho\u1eb7c c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi nh\u1eadn m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-5-t\u1ed5-ch\u1ee9c-s\u1ef1-ki\u1ec7n\">4.5 T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/h3>\n\n\n\n<p>T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u00e0 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Kh\u00e1c v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o gi\u00e1n ti\u1ebfp, s\u1ef1 ki\u1ec7n mang \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, n\u01a1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1eafng nghe ph\u1ea3n h\u1ed3i, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin t\u1eeb ch\u00ednh nh\u1eefng c\u1ea3m nh\u1eadn th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00e1c h\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Workshop v\u00e0 h\u1ed9i th\u1ea3o<\/strong>: \u0110\u00e2y l\u00e0 nh\u1eefng s\u1ef1 ki\u1ec7n gi\u00e1o d\u1ee5c, gi\u00fap doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi tham d\u1ef1. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c.<\/li>\n\n\n\n<li><strong>S\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m<\/strong>: T\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi gi\u00fap t\u1ea1o hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1o ch\u00ed.<\/li>\n\n\n\n<li><strong>Tri\u1ec3n l\u00e3m v\u00e0 h\u1ed9i ch\u1ee3<\/strong>: Tham gia tri\u1ec3n l\u00e3m gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ea1o c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ki\u1ec7n th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch k\u1ef9 l\u01b0\u1ee1ng, x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau, l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p, v\u00e0 chu\u1ea9n b\u1ecb c\u00e1c t\u00e0i li\u1ec7u, n\u1ed9i dung tr\u00ecnh b\u00e0y h\u1ea5p d\u1eabn. Sau s\u1ef1 ki\u1ec7n, \u0111\u1eebng qu\u00ean theo d\u00f5i v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u00e0 gia t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/su-kien-saas-day-1024x683.webp\" alt=\"S\u1ef1 ki\u1ec7n SaaS Day\" class=\"wp-image-13762\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/su-kien-saas-day-1024x683.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/su-kien-saas-day-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/su-kien-saas-day-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/su-kien-saas-day.webp 1317w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-phan-lo\u1ea1i-khach-hang-ti\u1ec1m-nang-nbsp\">5. Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng&nbsp;<\/h2>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong quy tr\u00ecnh b\u00e1n h\u00e0ng, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3. C\u00f3 nhi\u1ec1u c\u00e1ch ph\u00e2n lo\u1ea1i kh\u00e1c nhau, nh\u01b0ng trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u1eadp trung v\u00e0o c\u00e1ch ph\u00e2n lo\u1ea1i theo giai \u0111o\u1ea1n &#8211; d\u1ef1a tr\u00ean s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-visitor\">5.1 Visitor<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1edbi ti\u1ebfp c\u1eadn n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c qu\u1ea3ng c\u00e1o. H\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y doanh nghi\u1ec7p th\u00f4ng qua t\u00ecm ki\u1ebfm tr\u00ean Google, qu\u1ea3ng c\u00e1o Facebook, ho\u1eb7c qua b\u00e0i vi\u1ebft tr\u00ean blog.<\/p>\n\n\n\n<p>\u0110\u1eb7c tr\u01b0ng c\u01a1 b\u1ea3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u01b0a c\u00f3 s\u1ef1 quan t\u00e2m c\u1ee5 th\u1ec3 \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li>\u0110ang trong giai \u0111o\u1ea1n t\u00ecm ki\u1ebfm th\u00f4ng tin, tham kh\u1ea3o v\u00e0 \u0111\u00e1nh gi\u00e1.<\/li>\n\n\n\n<li>H\u00e0nh vi ch\u1ee7 y\u1ebfu l\u00e0 truy c\u1eadp website, \u0111\u1ecdc b\u00e0i vi\u1ebft, ho\u1eb7c xem n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch truy c\u1eadp b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch, t\u1ed1i \u01b0u SEO, v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t. M\u1ee5c ti\u00eau l\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh lead &#8211; nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ef1 quan t\u00e2m r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-lead\">5.2 Lead<\/h3>\n\n\n\n<p>Lead l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ec3 hi\u1ec7n m\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. H\u1ecd c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n th\u00f4ng qua form \u0111\u0103ng k\u00fd, t\u1ea3i t\u00e0i li\u1ec7u mi\u1ec5n ph\u00ed, ho\u1eb7c \u0111\u0103ng k\u00fd nh\u1eadn email.<\/p>\n\n\n\n<p>\u0110\u1eb7c tr\u01b0ng c\u01a1 b\u1ea3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m b\u01b0\u1edbc \u0111\u1ea7u nh\u01b0ng ch\u01b0a s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/li>\n\n\n\n<li>Th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li>C\u00f3 h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung nh\u01b0 m\u1edf email, t\u1ea3i ebook, tham gia webinar.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 doanh nghi\u1ec7p c\u1ea7n t\u0103ng c\u01b0\u1eddng cung c\u1ea5p gi\u00e1 tr\u1ecb, gi\u1eef li\u00ean l\u1ea1c qua email marketing, v\u00e0 ti\u1ebfp t\u1ee5c nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd sang giai \u0111o\u1ea1n ti\u1ebfp theo &#8211; MQL.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-mql-marketing-qualified-lead\">5.3 MQL (Marketing Qualified Lead)<\/h3>\n\n\n\n<p>MQL l\u00e0 nh\u1eefng lead \u0111\u00e3 qua qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 b\u1edfi b\u1ed9 ph\u1eadn marketing, v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 ti\u1ec1m n\u0103ng cao h\u01a1n \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c. H\u1ecd \u0111\u00e3 c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m r\u00f5 r\u1ec7t h\u01a1n, nh\u01b0 \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed, y\u00eau c\u1ea7u demo s\u1ea3n ph\u1ea9m, ho\u1eb7c t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u l\u1ea7n v\u1edbi n\u1ed9i dung.<\/p>\n\n\n\n<p>\u0110\u1eb7c tr\u01b0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 b\u1eaft \u0111\u1ea7u c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn.<\/li>\n\n\n\n<li>Th\u1ec3 hi\u1ec7n h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n, nh\u01b0 click v\u00e0o c\u00e1c email qu\u1ea3ng c\u00e1o, y\u00eau c\u1ea7u th\u00eam th\u00f4ng tin s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>C\u00f3 nhu c\u1ea7u r\u00f5 r\u00e0ng v\u00e0 s\u1eb5n s\u00e0ng ti\u1ebfp nh\u1eadn th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<p>Giai \u0111o\u1ea1n n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u h\u01a1n, t\u1eadp trung v\u00e0o c\u00e1c n\u1ed9i dung mang t\u00ednh thuy\u1ebft ph\u1ee5c nh\u01b0 case study, review, ho\u1eb7c h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng chi ti\u1ebft. M\u1ee5c ti\u00eau l\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh SQL \u0111\u1ec3 b\u1eaft \u0111\u1ea7u quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-sql-sales-qualified-lead\">5.4 SQL (Sales Qualified Lead)<\/h3>\n\n\n\n<p>SQL l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1edfi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 s\u1eb5n s\u00e0ng cho vi\u1ec7c ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u1ec3 ch\u1ed1t \u0111\u01a1n h\u00e0ng. H\u1ecd \u0111\u00e3 c\u00f3 nhu c\u1ea7u r\u00f5 r\u00e0ng v\u00e0 \u0111ang trong qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n\n\n\n<p>\u0110\u1eb7c tr\u01b0ng c\u01a1 b\u1ea3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110ang \u1edf giai \u0111o\u1ea1n cu\u1ed1i trong ph\u1ec5u b\u00e1n h\u00e0ng, c\u00f3 th\u1ec3 \u0111\u00e3 tham gia demo, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m, ho\u1eb7c li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp \u0111\u1ec3 h\u1ecfi th\u00f4ng tin gi\u00e1 c\u1ea3.<\/li>\n\n\n\n<li>C\u00f3 nhu c\u1ea7u c\u1ea5p thi\u1ebft v\u00e0 s\u1eb5n s\u00e0ng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u1ebfu \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c.<\/li>\n\n\n\n<li>H\u00e0nh vi th\u1ec3 hi\u1ec7n s\u1ef1 cam k\u1ebft cao, v\u00ed d\u1ee5: tham gia c\u00e1c bu\u1ed5i t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng ho\u1eb7c y\u00eau c\u1ea7u h\u1ee3p \u0111\u1ed3ng.<\/li>\n<\/ul>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n SQL, m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin, gi\u1ea3i quy\u1ebft c\u00e1c th\u1eafc m\u1eafc cu\u1ed1i c\u00f9ng, v\u00e0 cung c\u1ea5p \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn \u0111\u1ec3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 n\u1ed7 l\u1ef1c ch\u1ed1t sale th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-cong-c\u1ee5-h\u1ed7-tr\u1ee3-qu\u1ea3n-ly-thong-tin-khach-hang-ti\u1ec1m-nang-nbsp\">6. C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng&nbsp;<\/h2>\n\n\n\n<p>Qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00f9 h\u1ee3p l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng Excel \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n, tuy nhi\u00ean nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a n\u00f3 l\u00e0 d\u1ec5 g\u00e2y m\u1ea5t d\u1eef li\u1ec7u v\u00e0 kh\u00f3 theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<p>Ng\u00e0y nay, c\u00e1c <a href=\"https:\/\/base.vn\/blog\/phan-mem-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m CRM<\/a> l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u, cho ph\u00e9p ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng th\u00e0nh c\u00e1c nh\u00f3m nh\u01b0 Lead, MQL, v\u00e0 SQL. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng theo d\u00f5i h\u00e0nh vi, nhu c\u1ea7u v\u00e0 ti\u1ebfn tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>Ngo\u00e0i CRM, c\u00e1c doanh nghi\u1ec7p c\u0169ng k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u c\u00e1c c\u00f4ng c\u1ee5, ph\u1ea7n m\u1ec1m kh\u00e1c \u0111\u1ec3 v\u1eadn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110i\u1ec3n h\u00ecnh l\u00e0 v\u1edbi h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng c\u1ee7a Base, doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong doanh nghi\u1ec7p t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u. Base gi\u00fap qu\u1ea3n l\u00fd, t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 ti\u1ebfn tr\u00ecnh c\u1ee7a c\u00f4ng vi\u1ec7c. B\u00ean c\u1ea1nh \u0111\u00f3, Base c\u00f2n h\u1ed7 tr\u1ee3 trong vi\u1ec7c l\u00ean b\u00e1o c\u00e1o, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111i\u1ec1u ch\u1ec9nh c\u00e1c quy\u1ebft \u0111\u1ecbnh sao cho ph\u00f9 h\u1ee3p. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 th\u00f4ng minh s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c, th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh b\u1ec1n v\u1eefng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/crm-1024x599.png\" alt=\"ph\u1ea7n m\u1ec1m crm\" class=\"wp-image-13192\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/crm-1024x599.png 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/crm-300x175.png 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/crm-768x449.png 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/crm.png 1303w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>\u0110\u0103ng k\u00fd Demo ph\u1ea7n m\u1ec1m Base CRM ngay!<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-lu\u1eadn-nbsp\">7. K\u1ebft lu\u1eadn&nbsp;<\/h2>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 hi\u1ec3u r\u00f5 h\u00e0nh vi c\u1ee7a h\u1ecd. Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin trong b\u00e0i vi\u1ebft, b\u1ea1n \u0111\u00e3 c\u00f3 th\u00eam ki\u1ebfn th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 tri\u1ec3n khai k\u1ebf ho\u1ea1ch marketing hi\u1ec7u qu\u1ea3, gi\u00fap t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y c\u1ea1nh tranh hi\u1ec7n nay, vi\u1ec7c nh\u1eadn di\u1ec7n v\u00e0 thu h\u00fat, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. Vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"ppma_author":[55],"class_list":["post-13734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec? T\u1ea1i sao quan tr\u1ecdng trong kinh doanh<\/title>\n<meta name=\"description\" content=\"Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 ai v\u00e0 t\u1ea1i sao h\u1ecd l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady trong kinh doanh? T\u00ecm hi\u1ec3u ngay \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/khach-hang-tiem-nang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec? 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T\u00ecm hi\u1ec3u ngay \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.vn\/blog\/khach-hang-tiem-nang\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/base.vietnam\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T02:59:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T02:59:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/khach-hang-tiem-nang.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n Thu Hu\u1ebf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n Thu Hu\u1ebf\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"28 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/base.vn\/blog\/khach-hang-tiem-nang\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/khach-hang-tiem-nang\/\"},\"author\":{\"name\":\"Nguy\u1ec5n Thu Hu\u1ebf\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/9d067ffeb4c644513fed5c37b69796b0\"},\"headline\":\"Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec? 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