{"id":13770,"date":"2024-11-12T17:00:30","date_gmt":"2024-11-12T10:00:30","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=13770"},"modified":"2024-11-12T17:10:17","modified_gmt":"2024-11-12T10:10:17","slug":"ma-tran-space","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/ma-tran-space\/","title":{"rendered":"Ma tr\u1eadn Space l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n \u0111\u00e3 bao gi\u1edd nghe n\u00f3i \u0111\u1ebfn Ma tr\u1eadn SPACE? \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9c \u0111\u00e1o, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. C\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/ma-tran-space\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> kh\u00e1m ph\u00e1 xem ma tr\u1eadn n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-ma-tr\u1eadn-space-la-gi\">1. Ma tr\u1eadn SPACE l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-khai-ni\u1ec7m\">1.1 Kh\u00e1i ni\u1ec7m<\/h3>\n\n\n\n<p><strong>Ma tr\u1eadn SPACE<\/strong> (vi\u1ebft t\u1eaft c\u1ee7a Strategic Position and Action Evaluation) hay <strong>SPACE Matrix<\/strong> l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Bruce D.Henderson n\u0103m 1979. \u0110\u1ebfn nay, n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb kinh doanh, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam c\u0169ng nh\u01b0 tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 \u00e1p d\u1ee5ng v\u00e0 nh\u1eadn th\u1ea5y nhi\u1ec1u k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>Ma tr\u1eadn SPACE \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi 4 g\u00f3c ph\u1ea7n t\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea5n c\u00f4ng (Aggressive)<\/li>\n\n\n\n<li>Th\u1eadn tr\u1ecdng (Conservative)<\/li>\n\n\n\n<li>Ph\u00f2ng th\u1ee7 (Defensive)<\/li>\n\n\n\n<li>C\u1ea1nh tranh (Competitive)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-4-y\u1ebfu-t\u1ed1-chinh-c\u1ee7a-ma-tr\u1eadn-spcae\">1.2 4 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a ma tr\u1eadn Spcae<\/h3>\n\n\n\n<p>Ma tr\u1eadn SPACE \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh b\u1edfi 4 y\u1ebfu t\u1ed1 g\u1ed3m:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh (Financial Strength &#8211; FS):<\/strong> \u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m l\u1ee3i nhu\u1eadn, d\u00f2ng ti\u1ec1n, kh\u1ea3 n\u0103ng thanh kho\u1ea3n v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng t\u00e0i ch\u00ednh d\u00e0i h\u1ea1n.<\/li>\n\n\n\n<li><strong>L\u1ee3i th\u1ebf c\u1ea1nh tranh (Competitive Advantage &#8211; CA): <\/strong>\u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, th\u1ecb ph\u1ea7n, kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>S\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a m\u00f4i tr\u01b0\u1eddng (Environmental Stability &#8211; ES):<\/strong> Ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf v\u00e0 th\u1ecb tr\u01b0\u1eddng, \u1ea3nh h\u01b0\u1edfng t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 v\u0129 m\u00f4 nh\u01b0 l\u1ea1m ph\u00e1t, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf v\u00e0 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>S\u1ee9c m\u1ea1nh c\u1ee7a ng\u00e0nh (Industry Strength &#8211; IS): <\/strong>\u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a ng\u00e0nh m\u00e0 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng, bao g\u1ed3m t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, kh\u1ea3 n\u0103ng sinh l\u1ee3i v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn t\u1ed5ng th\u1ec3 c\u1ee7a ng\u00e0nh.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/ma-tran-space-1-1024x576.webp\" alt=\"Ma tr\u1eadn Space l\u00e0 g\u00ec?\" class=\"wp-image-13782\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/ma-tran-space-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/ma-tran-space-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/ma-tran-space-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/ma-tran-space-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/ma-tran-space-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-y-nghia-c\u1ee7a-ma-tr\u1eadn-space-d\u1ed1i-v\u1edbi-doanh-nghi\u1ec7p\">2. \u00dd ngh\u0129a c\u1ee7a ma tr\u1eadn SPACE \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>Qua vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, ma tr\u1eadn SPACE mang l\u1ea1i nh\u1eefng \u00fd ngh\u0129a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<p><strong>X\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ea1nh tranh: <\/strong>Ma tr\u1eadn SPACE gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu n\u1ed9i t\u1ea1i, \u0111\u1ed3ng th\u1eddi \u0111\u00e1nh gi\u00e1 c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c t\u1eeb m\u00f4i tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn di\u1ec7n l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<p><strong>L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p: <\/strong>D\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 ph\u00e2n t\u00edch, ma tr\u1eadn SPACE \u0111\u01b0a ra b\u1ed1n nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh: T\u1ea5n c\u00f4ng, c\u1ea1nh tranh, th\u1eadn tr\u1ecdng, v\u00e0 ph\u00f2ng th\u1ee7. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf v\u00e0 n\u0103ng l\u1ef1c n\u1ed9i t\u1ea1i, gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng v\u00e0 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p><strong>T\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c: <\/strong>V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, ma tr\u1eadn SPACE h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-\u01b0u-di\u1ec3m-va-h\u1ea1n-ch\u1ebf-khi-doanh-nghi\u1ec7p-\u1ee9ng-d\u1ee5ng-ma-tr\u1eadn-space\">3. \u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf khi doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng ma tr\u1eadn SPACE<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-v\u1ec1-\u01b0u-di\u1ec3m\">3.1 V\u1ec1 \u01b0u \u0111i\u1ec3m<\/h3>\n\n\n\n<p>SPACE Matrix c\u00f3 kh\u00e1 nhi\u1ec1u \u01b0u \u0111i\u1ec3m n\u00ean \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng, v\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n<p><strong>Mang \u0111\u1ebfn c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh:<\/strong> Ma tr\u1eadn SPACE cung c\u1ea5p m\u1ed9t b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 c\u1ea3 m\u00f4i tr\u01b0\u1eddng b\u00ean trong (s\u1ee9c m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu) v\u00e0 b\u00ean ngo\u00e0i (c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c) c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn 360 \u0111\u1ed9 v\u1ec1 v\u1ecb th\u1ebf c\u1ea1nh tranh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>\u0110\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng: <\/strong>Ma tr\u1eadn s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n, v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap cho vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng: <\/strong>K\u1ebft qu\u1ea3 c\u1ee7a ma tr\u1eadn SPACE s\u1ebd x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p tr\u00ean m\u1ed9t trong b\u1ed1n t\u1ee9 di\u1ec7n, t\u1eeb \u0111\u00f3 g\u1ee3i \u00fd c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u1eadp trung v\u00e0o nh\u1eefng h\u01b0\u1edbng \u0111i chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean v\u00e0 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><strong>C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3: <\/strong>SPACE cung c\u1ea5p m\u1ed9t c\u01a1 s\u1edf khoa h\u1ecdc \u0111\u1ec3 so s\u00e1nh v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-v\u1ec1-h\u1ea1n-ch\u1ebf\">3.2 V\u1ec1 h\u1ea1n ch\u1ebf<\/h3>\n\n\n\n<p>Tuy nhi\u00ean, ma tr\u1eadn n\u00e0y c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc:<\/p>\n\n\n\n<p><strong>T\u00ednh ch\u1ee7 quan trong \u0111\u00e1nh gi\u00e1:<\/strong> Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 l\u00ean doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u00e1nh gi\u00e1 ch\u1ee7 quan c\u1ee7a ng\u01b0\u1eddi ph\u00e2n t\u00edch. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 trong k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p><strong>Y\u00eau c\u1ea7u d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7:<\/strong> \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c, ma tr\u1eadn SPACE \u0111\u00f2i h\u1ecfi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1ec1 c\u1ea3 m\u00f4i tr\u01b0\u1eddng b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p. N\u1ebfu d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c kh\u00f4ng ch\u00ednh x\u00e1c, k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<p><strong>T\u00ednh t\u0129nh: <\/strong>Ma tr\u1eadn cung c\u1ea5p m\u1ed9t b\u1ee9c tranh t\u0129nh v\u1ec1 v\u1ecb tr\u00ed c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3. N\u00f3 kh\u00f4ng th\u1ec3 ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean.<\/p>\n\n\n\n<p><strong>T\u00ednh t\u1ed5ng qu\u00e1t:<\/strong> Ma tr\u1eadn SPACE cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng n\u00f3 kh\u00f4ng \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch chi ti\u1ebft t\u1eebng y\u1ebfu t\u1ed1. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecf qua nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c quan tr\u1ecdng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/ma-tran-ge\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma tr\u1eadn GE l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-phan-tich-chi-ti\u1ebft-4-goc-ph\u1ea7n-t\u01b0-c\u1ee7a-space-matrix\">4. Ph\u00e2n t\u00edch chi ti\u1ebft 4 g\u00f3c ph\u1ea7n t\u01b0 c\u1ee7a SPACE Matrix<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-goc-ph\u1ea7n-t\u01b0-t\u1ea5n-cong-aggressive\">4.1 G\u00f3c ph\u1ea7n t\u01b0 T\u1ea5n c\u00f4ng (Aggressive)<\/h3>\n\n\n\n<p>Trong g\u00f3c ph\u1ea7n t\u01b0 T\u1ea5n c\u00f4ng, doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf l\u1edbn c\u1ea3 v\u1ec1 s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh l\u1eabn kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh \u0111\u1ea7y h\u1ea5p d\u1eabn v\u00e0 \u1ed5n \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p l\u00fd t\u01b0\u1edfng \u0111\u1ec3 doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n (R&amp;D) s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh. \u0110\u1ed3ng th\u1eddi, m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing m\u1ea1nh m\u1ebd l\u00e0 c\u00e1ch \u0111\u1ec3 gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng n\u00ean xem x\u00e9t c\u00e1c c\u01a1 h\u1ed9i mua l\u1ea1i ho\u1eb7c s\u00e1p nh\u1eadp v\u1edbi c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n nh\u1eb1m c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c, v\u00e0 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng nhanh ch\u00f3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-goc-ph\u1ea7n-t\u01b0-c\u1ea1nh-tranh-competitive\">4.2 G\u00f3c ph\u1ea7n t\u01b0 C\u1ea1nh tranh (Competitive)<\/h3>\n\n\n\n<p>Khi r\u01a1i v\u00e0o g\u00f3c ph\u1ea7n t\u01b0 C\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh cao nh\u01b0ng ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh c\u00f3 ph\u1ea7n h\u1ea1n ch\u1ebf. T\u00ecnh hu\u1ed1ng n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m duy tr\u00ec v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i thay v\u00ec m\u1edf r\u1ed9ng quy m\u00f4 qu\u00e1 nhanh.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, gi\u00fap s\u1ea3n ph\u1ea9m c\u1ea1nh tranh h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ngo\u00e0i ra, vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng s\u1ebd g\u00f3p ph\u1ea7n t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Doanh nghi\u1ec7p c\u0169ng n\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb tr\u00ed, t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng c\u01b0\u1eddng c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong khi t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-goc-ph\u1ea7n-t\u01b0-th\u1eadn-tr\u1ecdng-conservative\">4.3 G\u00f3c ph\u1ea7n t\u01b0 Th\u1eadn tr\u1ecdng (Conservative)<\/h3>\n\n\n\n<p>Khi \u1edf trong g\u00f3c ph\u1ea7n t\u01b0 Th\u1eadn tr\u1ecdng, doanh nghi\u1ec7p s\u1edf h\u1eefu s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh \u1ed5n \u0111\u1ecbnh nh\u01b0ng l\u1ea1i c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh y\u1ebfu trong m\u1ed9t ng\u00e0nh c\u00f3 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh cao. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, doanh nghi\u1ec7p c\u1ea7n \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o t\u1ed3n v\u00e0 duy tr\u00ec ngu\u1ed3n l\u1ef1c, t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i thay v\u00ec m\u1ea1o hi\u1ec3m m\u1edf r\u1ed9ng v\u00e0o c\u00e1c l\u0129nh v\u1ef1c m\u1edbi.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn n\u1ed9i b\u1ed9, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft. Vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c m\u1ea3ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ebf m\u1ea1nh s\u1ebd gi\u00fap b\u1ea3o v\u1ec7 ngu\u1ed3n l\u1ef1c, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o s\u1ef1 \u1ed5n \u0111\u1ecbnh. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t h\u1ee3p t\u00e1c ho\u1eb7c li\u00ean k\u1ebft v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c trong ng\u00e0nh \u0111\u1ec3 chia s\u1ebb r\u1ee7i ro v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-goc-ph\u1ea7n-t\u01b0-phong-th\u1ee7-defensive\">4.4 G\u00f3c ph\u1ea7n t\u01b0 Ph\u00f2ng th\u1ee7 (Defensive)<\/h3>\n\n\n\n<p>G\u00f3c ph\u1ea7n t\u01b0 Ph\u00f2ng th\u1ee7 l\u00e0 n\u01a1i doanh nghi\u1ec7p g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n nh\u1ea5t, khi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00e0i ch\u00ednh h\u1ea1n ch\u1ebf, l\u1ee3i th\u1ebf c\u1ea1nh tranh y\u1ebfu, v\u00e0 ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t ng\u00e0nh kh\u00f4ng h\u1ea5p d\u1eabn, c\u00f3 nhi\u1ec1u b\u1ea5t \u1ed5n. Trong t\u00ecnh hu\u1ed1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean l\u00e0 b\u1ea3o v\u1ec7 ngu\u1ed3n l\u1ef1c v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro.&nbsp;<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb cao, tho\u00e1i v\u1ed1n ho\u1eb7c r\u00fat kh\u1ecfi c\u00e1c l\u0129nh v\u1ef1c k\u00e9m hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea3o to\u00e0n t\u00e0i ch\u00ednh. T\u1eadp trung c\u1ea3i thi\u1ec7n d\u00f2ng ti\u1ec1n v\u00e0 duy tr\u00ec thanh kho\u1ea3n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i trong giai \u0111o\u1ea1n kh\u00f3 kh\u0103n n\u00e0y. N\u1ebfu c\u1ea7n thi\u1ebft, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00e2n nh\u1eafc t\u00e1i c\u1ea5u tr\u00fac ho\u1eb7c chuy\u1ec3n h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng kinh doanh sang c\u00e1c l\u0129nh v\u1ef1c \u00edt r\u1ee7i ro h\u01a1n, gi\u00fap \u1ed5n \u0111\u1ecbnh v\u00e0 d\u1ea7n ph\u1ee5c h\u1ed3i khi \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i h\u01a1n xu\u1ea5t hi\u1ec7n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-tich-ma-tran-space-1024x576.webp\" alt=\"Ph\u00e2n t\u00edch ma tr\u1eadn Space\" class=\"wp-image-13793\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-tich-ma-tran-space-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-tich-ma-tran-space-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-tich-ma-tran-space-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-tich-ma-tran-space-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-tich-ma-tran-space.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-4-b\u01b0\u1edbc-xay-d\u1ef1ng-ma-tr\u1eadn-space-trong-doanh-nghi\u1ec7p\">5. 4 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ma tr\u1eadn SPACE trong doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-xac-d\u1ecbnh-cac-y\u1ebfu-t\u1ed1-quan-tr\u1ecdng\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng<\/h3>\n\n\n\n<p>\u1ede b\u01b0\u1edbc \u0111\u1ea7u, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u1ecb th\u1ebf, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. 4 y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m ch\u00ednh l\u00e0 FS, CA, ES, IS nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 chia s\u1ebb \u1edf m\u1ee5c 1.2. C\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>FS (S\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh):<\/strong> G\u1ed3m d\u00f2ng ti\u1ec1n t\u1ef1 do, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn, kh\u1ea3 n\u0103ng doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1ed1n\u2026<\/li>\n\n\n\n<li><strong>CA (L\u1ee3i th\u1ebf c\u1ea1nh tranh):<\/strong> Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ee7 m\u1ea1nh kh\u00f4ng, m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ra sao\u2026<\/li>\n\n\n\n<li><strong>ES (S\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a m\u00f4i tr\u01b0\u1eddng):<\/strong> Bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, r\u1ee7i ro trong c\u1ea1nh tranh v\u00e0 nh\u1eefng ch\u00ednh s\u00e1ch thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o\u2026<\/li>\n\n\n\n<li><strong>IS (S\u1ee9c m\u1ea1nh c\u1ee7a ng\u00e0nh): <\/strong>C\u00f3 r\u00e0o c\u1ea3n g\u00ec khi gia nh\u1eadp kh\u00f4ng, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh, kh\u1ea3 n\u0103ng sinh l\u1eddi ra sao\u2026<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-danh-gia-cac-y\u1ebfu-t\u1ed1-theo-thang-di\u1ec3m\">B\u01b0\u1edbc 2: \u0110\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 theo thang \u0111i\u1ec3m<\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 ch\u00fang theo thang \u0111i\u1ec3m t\u1eeb 1-6 (\u0111\u1ed1i v\u1edbi FS v\u00e0 IS) ho\u1eb7c -1 \u0111\u1ebfn -6 (\u0111\u1ed1i v\u1edbi ES v\u00e0 CA). \u0110i\u1ec1u n\u00e0y s\u1ebd d\u1ef1a theo m\u1ee9c \u0111\u1ed9 thu\u1eadn l\u1ee3i ho\u1eb7c b\u1ea5t l\u1ee3i c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c t\u00ednh c\u1ee5 th\u1ec3 n\u00e0o cho m\u1ed7i ch\u1ec9 s\u1ed1, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1ch \u0111\u00e1nh gi\u00e1 nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u1edbi FS: <\/strong>Ch\u1ecdn c\u00e1c ti\u00eau ch\u00ed t\u00e0i ch\u00ednh ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ed7i ti\u00eau ch\u00ed theo thang \u0111i\u1ec3m t\u1eeb 1-6, 1 l\u00e0 r\u1ea5t y\u1ebfu v\u00e0 6 l\u00e0 r\u1ea5t m\u1ea1nh.<\/li>\n\n\n\n<li><strong>V\u1edbi IS: <\/strong>\u0110\u00e1nh gi\u00e1 IS s\u1ebd d\u1ef1a theo kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea1nh tranh c\u1ee7a ng\u00e0nh theo thang \u0111i\u1ec3m t\u1eeb 1-6, 1 l\u00e0 s\u1ee9c m\u1ea1nh th\u1ea5p nh\u1ea5t v\u00e0 6 l\u00e0 cao nh\u1ea5t.<\/li>\n\n\n\n<li><strong>V\u1edbi ES: <\/strong>ES \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh b\u00ean ngo\u00e0i theo thang \u0111i\u1ec3m t\u1eeb -1 \u0111\u1ebfn -6, k\u1ebft qu\u1ea3 l\u00e0 -1 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh cao c\u00f2n -6 l\u00e0 kh\u00f4ng \u1ed5n \u0111\u1ecbnh nh\u1ea5t.<\/li>\n\n\n\n<li><strong>V\u1edbi CA: <\/strong>\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong doanh nghi\u1ec7p t\u1eeb -1 \u0111\u1ebfn -6, trong \u0111\u00f3 -1 l\u00e0 l\u1ee3i th\u1ebf cao nh\u1ea5t c\u00f2n -6 l\u00e0 l\u1ee3i th\u1ebf th\u1ea5p nh\u1ea5t.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-v\u1ebd-ma-tr\u1eadn-space\">B\u01b0\u1edbc 3: V\u1ebd ma tr\u1eadn SPACE<\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 \u0111\u00e1nh gi\u00e1 v\u00e0 t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c \u0111i\u1ec3m trung b\u00ecnh c\u1ee7a c\u00e1c nh\u00f3m y\u1ebfu t\u1ed1 \u1edf b\u01b0\u1edbc 2, b\u1ea1n s\u1ebd d\u1ef1a v\u00e0o \u0111\u00e2y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p tr\u00ean ma tr\u1eadn SPACE. Ma tr\u1eadn s\u1ebd g\u1ed3m 2 tr\u1ee5c ch\u00ednh l\u00e0: Tr\u1ee5c tung (S\u1ee9c m\u1ea1nh ng\u00e0nh) v\u00e0 Tr\u1ee5c ho\u00e0nh (L\u1ee3i th\u1ebf c\u1ea1nh tranh).<\/p>\n\n\n\n<p>V\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p tr\u00ean ma tr\u1eadn SPACE s\u1ebd r\u01a1i v\u00e0o m\u1ed9t trong 4 g\u00f3c ph\u1ea7n t\u01b0 l\u00e0 T\u1ea5n c\u00f4ng, C\u1ea1nh tranh, Th\u1eadn tr\u1ecdng, Ph\u00f2ng th\u1ee7 nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00eau chi ti\u1ebft \u1edf m\u1ee5c 4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-phan-tich-k\u1ebft-qu\u1ea3-va-l\u1ef1a-ch\u1ecdn-chi\u1ebfn-l\u01b0\u1ee3c\">B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 c\u00f3 \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd ph\u00e2n t\u00edch v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ea5n c\u00f4ng: <\/strong>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, m\u1edf r\u1ed9ng quy m\u00f4, th\u1ecb tr\u01b0\u1eddng\u2026<\/li>\n\n\n\n<li><strong>C\u1ea1nh tranh: <\/strong>T\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng marketing, t\u1ed1i \u01b0u chi ph\u00ed ho\u1eb7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\u2026<\/li>\n\n\n\n<li><strong>Th\u1eadn tr\u1ecdng:<\/strong> Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t, t\u0103ng c\u01b0\u1eddng v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, th\u00eam \u0111\u1ed1i t\u00e1c, li\u00ean k\u1ebft doanh nghi\u1ec7p\u2026.<\/li>\n\n\n\n<li><strong>Ph\u00f2ng th\u1ee7: <\/strong>C\u1eaft gi\u1ea3m chi ph\u00ed nh\u00e2n s\u1ef1, c\u1ea5u tr\u00fac l\u1ea1i doanh nghi\u1ec7p ho\u1eb7c tho\u00e1i v\u1ed1n\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/mo-hinh-5-ap-luc-canh-tranh\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh 5 \u00e1p l\u1ef1c c\u1ea1nh tranh: Gi\u1ea3i ngh\u0129a, Ph\u00e2n t\u00edch v\u00e0 V\u00ed d\u1ee5 c\u1ee5 th\u1ec3<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-tim-hi\u1ec3u-ma-tr\u1eadn-space-c\u1ee7a-m\u1ed9t-s\u1ed1-th\u01b0\u01a1ng-hi\u1ec7u\">6. T\u00ecm hi\u1ec3u ma tr\u1eadn SPACE c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-1-ma-tr\u1eadn-space-c\u1ee7a-vinamilk\">6.1 Ma tr\u1eadn SPACE c\u1ee7a Vinamilk<\/h3>\n\n\n\n<p>Vinamilk, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh s\u1eefa t\u1ea1i Vi\u1ec7t Nam \u00e1p d\u1ee5ng ma tr\u1eadn SPACE \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ecb th\u1ebf c\u1ea1nh tranh, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng trong b\u1ed1i c\u1ea3nh ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh \u0111ang t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u1ec1 s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh FS: <\/strong>Vinamilk c\u00f3 s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh r\u1ea5t t\u1ed1t nh\u1edd d\u00f2ng ti\u1ec1n m\u1ea1nh, c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed s\u1ea3n xu\u1ea5t c\u00f9ng ngu\u1ed3n v\u1ed1n d\u1ed3i d\u00e0o\u2026 h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u00e0 \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n\n\n\n<li><strong>V\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh CA: <\/strong>Vinamilk c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh cao nh\u1edd th\u01b0\u01a1ng hi\u1ec7u, quy m\u00f4 v\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc gi\u00fap c\u00f4ng ty duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/li>\n\n\n\n<li><strong>V\u1ec1 s\u1ef1 \u1ed5n \u0111\u1ecbnh m\u00f4i tr\u01b0\u1eddng CS:<\/strong> Ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam kh\u00e1 \u1ed5n \u0111\u1ecbnh, nh\u01b0ng s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 c\u1ea1nh tranh qu\u1ed1c t\u1ebf l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng c\u1ea7n \u0111\u01b0\u1ee3c Vinamilk c\u00e2n nh\u1eafc trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/li>\n\n\n\n<li><strong>V\u1ec1 s\u1ee9c m\u1ea1nh ng\u00e0nh IS: <\/strong>Ng\u00e0nh s\u1eefa c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn cao v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u01a1 h\u1ed9i xu\u1ea5t kh\u1ea9u. Tuy nhi\u00ean, c\u00e1c y\u00eau c\u1ea7u \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p duy tr\u00ec s\u1ee9c c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n\n<p>V\u1edbi s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh cao, l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1ea1nh v\u00e0 ti\u1ec1m n\u0103ng trong ng\u00e0nh s\u1eefa, Vinamilk n\u1eb1m trong khu v\u1ef1c <strong>&#8220;T\u1ea5n c\u00f4ng&#8221;<\/strong> tr\u00ean ma tr\u1eadn SPACE. Vinamilk c\u00f3 th\u1ec3 t\u1eadp trung ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, t\u0103ng th\u00eam th\u1ecb ph\u1ea7n \u1edf khu v\u1ef1c v\u00e0 ti\u1ebfp t\u1ee5c c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ee9c kh\u1ecfe, nh\u1eb1m gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-2-ma-tr\u1eadn-space-c\u1ee7a-starbucks\">6.2 Ma tr\u1eadn SPACE c\u1ee7a Starbucks<\/h3>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft ma tr\u1eadn SPACE c\u1ee7a Starbucks, m\u1ed9t trong nh\u1eefng chu\u1ed7i c\u00e0 ph\u00ea n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u1ec1 s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh FS:<\/strong> Starbucks c\u00f3 s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh t\u1ed1t nh\u1edd doanh thu \u1ed5n \u0111\u1ecbnh t\u1eeb chu\u1ed7i c\u1eeda h\u00e0ng tr\u1ea3i r\u1ed9ng to\u00e0n c\u1ea7u, gi\u00fap c\u00f4ng ty duy tr\u00ec kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u0169ng nh\u01b0 c\u00e1c s\u00e1ng ki\u1ebfn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>V\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh CA: <\/strong>Starbucks c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1ea1nh nh\u1edd th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 (ch\u01b0\u01a1ng tr\u00ecnh Starbucks Reward, m\u00f3n n\u01b0\u1edbc thay \u0111\u1ed5i li\u00ean t\u1ee5c theo m\u00f9a, nhi\u1ec1u \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\u2026)<\/li>\n\n\n\n<li><strong>V\u1ec1 s\u1ef1 \u1ed5n \u0111\u1ecbnh m\u00f4i tr\u01b0\u1eddng CS:<\/strong> Ng\u00e0nh c\u00e0 ph\u00ea v\u00e0 \u0111\u1ed3 u\u1ed1ng r\u1ea5t c\u1ea1nh tranh v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 l\u1edbn. B\u00ean c\u1ea1nh \u0111\u00f3, Starbucks ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh cao v\u00e0 \u00e1p l\u1ef1c v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, nh\u01b0ng c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi v\u1edbi xu h\u01b0\u1edbng m\u1edbi, nh\u01b0 b\u1ec1n v\u1eefng v\u00e0 ti\u00eau d\u00f9ng l\u00e0nh m\u1ea1nh.<\/li>\n\n\n\n<li><strong>V\u1ec1 s\u1ee9c m\u1ea1nh ng\u00e0nh IS:<\/strong> Ng\u00e0nh F&amp;B cao c\u1ea5p v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e0 ph\u00ea c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n l\u1edbn, \u0111\u1eb7c bi\u1ec7t v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng cao c\u1ea5p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m.<\/li>\n<\/ul>\n\n\n\n<p>Starbucks thu\u1ed9c khu v\u1ef1c &#8220;Th\u1eadn tr\u1ecdng&#8221;. Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p l\u00e0 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng c\u1eeda h\u00e0ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u00e0 \u0111\u1ea9y m\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-lu\u1eadn\">7. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>\u1ee8ng d\u1ee5ng ma tr\u1eadn SPACE m\u1ed9t c\u00e1ch linh ho\u1ea1t gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng b\u01b0\u1edbc \u0111i c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e1t tri\u1ec3n ho\u1eb7c ph\u00f2ng th\u1ee7. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i c\u1eadp nh\u1eadt d\u1eef li\u1ec7u li\u00ean t\u1ee5c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 theo th\u1eddi gian, b\u1edfi th\u1ecb tr\u01b0\u1eddng lu\u00f4n c\u00f3 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng. Hi\u1ec3u v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh n\u00e0y s\u1ebd gi\u00fap t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n, \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau kinh doanh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n \u0111\u00e3 bao gi\u1edd nghe n\u00f3i \u0111\u1ebfn Ma tr\u1eadn SPACE? \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9c \u0111\u00e1o, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"ppma_author":[57],"class_list":["post-13770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-muc-tieu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ma tr\u1eadn Space l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Ma tr\u1eadn SPACE l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng SPACE \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/ma-tran-space\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ma tr\u1eadn Space l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"Ma tr\u1eadn SPACE l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng SPACE \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.vn\/blog\/ma-tran-space\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/base.vietnam\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-12T10:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T10:10:17+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/base.vn\/wp-content\/uploads\/2024\/11\/ma-tran-space.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"L\u00ea Ho\u00e0ng H\u1ea1nh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u00ea Ho\u00e0ng H\u1ea1nh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-space\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/ma-tran-space\/\"},\"author\":{\"name\":\"L\u00ea Ho\u00e0ng H\u1ea1nh\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/7064a3832cb51cb8eb3b77331e1b27e5\"},\"headline\":\"Ma tr\u1eadn Space l\u00e0 g\u00ec? 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