{"id":14076,"date":"2025-08-14T09:55:55","date_gmt":"2025-08-14T02:55:55","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=14076"},"modified":"2025-08-14T09:56:02","modified_gmt":"2025-08-14T02:56:02","slug":"cac-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/cac-la-gi\/","title":{"rendered":"CAC l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 c\u00e1ch t\u00ednh Customer Acquisition Cost"},"content":{"rendered":"\n<p>B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi r\u1eb1ng doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi? \u0110\u00f3 ch\u00ednh l\u00e0 <strong>Customer Acquisition Cost (CAC)<\/strong> \u2013 m\u1ed9t ch\u1ec9 s\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng trong kinh doanh hi\u1ec7n \u0111\u1ea1i. V\u1eady CAC l\u00e0 g\u00ec? T\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady? C\u00f9ng <a href=\"https:\/\/base.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Blog<\/a> t\u00ecm hi\u1ec3u ngay trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-cac-la-gi\"><strong>1. CAC l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p><strong>CAC (Customer Acquisition Cost)<\/strong>, hay <strong>Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng<\/strong>, l\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>CAC l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 kinh doanh quan tr\u1ecdng, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng v\u1edbi gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (Lifetime Value &#8211; LTV) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t t\u1ef7 l\u1ec7 l\u00fd t\u01b0\u1edfng l\u00e0 <strong>LTV : CAC = 3 : 1<\/strong>, ho\u1eb7c \u00edt nh\u1ea5t <strong>LTV ph\u1ea3i l\u1edbn h\u01a1n CAC<\/strong>. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi ph\u00ed b\u1ecf ra \u0111\u1ec3 s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn l\u00e2u d\u00e0i cho doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu <strong>CAC l\u1edbn h\u01a1n LTV<\/strong>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c thu h\u1ed3i chi ph\u00ed \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/CAC-la-gi-1-1024x576.webp\" alt=\"CAC l\u00e0 g\u00ec?\" class=\"wp-image-14092\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/CAC-la-gi-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/CAC-la-gi-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/CAC-la-gi-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/CAC-la-gi-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/CAC-la-gi-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-cac-dong-vai-tro-gi-trong-ho\u1ea1t-d\u1ed9ng-kinh-doanh\"><strong>2. CAC \u0111\u00f3ng vai tr\u00f2 g\u00ec trong ho\u1ea1t \u0111\u1ed9ng kinh doanh?<\/strong><\/h2>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 CAC kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o d\u1ef1 b\u00e1o s\u1ef1 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p. C\u1ee5 th\u1ec3, CAC \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u00e1c kh\u00eda c\u1ea1nh sau:<\/p>\n\n\n\n<p><strong>\u2013 T\u1ed1i \u01b0u th\u1eddi gian ho\u00e0n v\u1ed1n: <\/strong>CAC gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u1ed3i chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u1eafm r\u00f5 con s\u1ed1 n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n doanh thu t\u1ed1i thi\u1ec3u c\u1ea7n \u0111\u1ea1t t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u00f2a v\u1ed1n v\u00e0 b\u1eaft \u0111\u1ea7u sinh l\u1eddi.<\/p>\n\n\n\n<p><strong>\u2013 H\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh: <\/strong>CAC c\u0169ng l\u00e0 m\u1ed9t ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5, v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, vi\u1ec7c theo d\u00f5i chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 xem chi\u1ebfn d\u1ecbch c\u00f3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i hay kh\u00f4ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh t\u1ed1i \u01b0u, \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c d\u1eebng chi\u1ebfn d\u1ecbch \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<p>Nh\u00ecn chung, CAC l\u00e0 ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 &#8220;s\u1ee9c kh\u1ecfe&#8221; t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p v\u00e0 hi\u1ec7u qu\u1ea3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. N\u1eafm v\u1eefng CAC gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t t\u1ed1t chi ph\u00ed, t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/clv-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Lifetime Value (CLV) l\u00e0 g\u00ec? \u00dd ngh\u0129a v\u00e0 c\u00e1ch t\u00ednh CLV<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-cac-bao-g\u1ed3m-cac-lo\u1ea1i-chi-phi-nao\"><strong>3. CAC bao g\u1ed3m c\u00e1c lo\u1ea1i chi ph\u00ed n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c lo\u1ea1i chi ph\u00ed thu\u1ed9c ph\u1ea1m vi CAC l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ec3 doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c t\u00ednh CAC. Nh\u01b0 Base Blog \u0111\u00e3 \u0111\u1ec1 c\u1eadp, CAC bao g\u1ed3m c\u00e1c chi ph\u00ed li\u00ean quan b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb. Sau \u0111\u00e2y l\u00e0 s\u00e1u lo\u1ea1i chi ti\u00eau c\u1ee5 th\u1ec3 thu\u1ed9c hai danh m\u1ee5c chi ph\u00ed n\u00e0y:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-chi-phi-qu\u1ea3ng-cao\"><strong>3.1 Chi ph\u00ed qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 kho\u1ea3n ti\u1ec1n doanh nghi\u1ec7p d\u00e0nh cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u01b0 Facebook Ads, Google Ads, ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o kh\u00e1c. Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, nh\u01b0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Vi\u1ec7c t\u00ednh to\u00e1n l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) t\u1eeb qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch so s\u00e1nh doanh thu v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/chi-phi-quang-cao-trong-CAC-1024x576.webp\" alt=\"Chi ph\u00ed qu\u1ea3ng c\u00e1o\" class=\"wp-image-14096\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/chi-phi-quang-cao-trong-CAC-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/chi-phi-quang-cao-trong-CAC-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/chi-phi-quang-cao-trong-CAC-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/chi-phi-quang-cao-trong-CAC-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/chi-phi-quang-cao-trong-CAC.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-l\u01b0\u01a1ng-nhan-vien\"><strong>3.2 L\u01b0\u01a1ng nh\u00e2n vi\u00ean<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb \u0111\u00f3ng vai tr\u00f2 n\u00f2ng c\u1ed1t trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, v\u00e0 chi ph\u00ed tr\u1ea3 l\u01b0\u01a1ng cho h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong CAC. \u0110\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 n\u0103ng su\u1ea5t, doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng chatbot hay c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, thay v\u00ec gi\u1ea3m l\u01b0\u01a1ng ho\u1eb7c c\u1eaft gi\u1ea3m nh\u00e2n s\u1ef1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-chi-phi-cong-ngh\u1ec7-va-k\u1ef9-thu\u1eadt\"><strong>3.3 Chi ph\u00ed c\u00f4ng ngh\u1ec7 v\u00e0 k\u1ef9 thu\u1eadt<\/strong><\/h3>\n\n\n\n<p>C\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 <a href=\"https:\/\/base.vn\/blog\/phan-mem-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/a> hay c\u00f4ng c\u1ee5 email marketing t\u1ef1 \u0111\u1ed9ng, c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o CAC. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap t\u1ed1i \u01b0u quy tr\u00ecnh, t\u0103ng n\u0103ng su\u1ea5t v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-chi-phi-xu\u1ea5t-b\u1ea3n\"><strong>3.4 Chi ph\u00ed xu\u1ea5t b\u1ea3n<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng kho\u1ea3n chi ti\u00eau nh\u1eb1m gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ti\u1ebfng vang v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1eb3ng h\u1ea1n nh\u01b0 thu\u00ea KOL\/KOC, chi ph\u00ed xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n h\u00ecnh, ho\u1eb7c xu\u1ea5t hi\u1ec7n tr\u1ea3 ph\u00ed tr\u00ean t\u1ea1p ch\u00ed v\u00e0 podcast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-chi-phi-s\u1ea3n-xu\u1ea5t-n\u1ed9i-dung\"><strong>3.5 Chi ph\u00ed s\u1ea3n xu\u1ea5t n\u1ed9i dung<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 kho\u1ea3n chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ec3 ph\u1ee5c v\u1ee5 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 mua s\u1eafm m\u00e1y quay, d\u1ef1ng b\u1ed1i c\u1ea3nh v\u00e0 ch\u1ec9nh s\u1eeda n\u1ed9i dung.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-6-chi-phi-duy-tri-hang-t\u1ed3n-kho\"><strong>3.6 Chi ph\u00ed duy tr\u00ec h\u00e0ng t\u1ed3n kho<\/strong><\/h3>\n\n\n\n<p>H\u00e0ng t\u1ed3n kho c\u00f3 \u00fd ngh\u0129a kh\u00e1c nhau \u0111\u1ed1i v\u1edbi c\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1c nhau. V\u1edbi m\u1ed9t doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, nh\u01b0 qu\u1ea7n \u00e1o ho\u1eb7c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, chi ph\u00ed h\u00e0ng t\u1ed3n kho s\u1ebd bao g\u1ed3m chi ph\u00ed l\u01b0u tr\u1eef trong kho, x\u1eed l\u00fd v\u00e0 v\u1eadn chuy\u1ec3n. Trong khi \u0111\u00f3, v\u1edbi c\u00e1c c\u00f4ng ty kinh doanh s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 <a href=\"https:\/\/base.vn\/blog\/saas-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m SaaS<\/a>, chi ph\u00ed duy tr\u00ec h\u00e0ng t\u1ed3n kho s\u1ebd li\u00ean quan \u0111\u1ebfn chi ti\u00eau cho vi\u1ec7c c\u1eadp nh\u1eadt t\u00ednh n\u0103ng nh\u1eb1m gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-cac-b\u01b0\u1edbc-tinh-chi-phi-s\u1edf-h\u1eefu-khach-hang-cac\"><strong>4. C\u00e1c b\u01b0\u1edbc t\u00ednh chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng (CAC)<\/strong><\/h2>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ednh CAC theo 3 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n nh\u01b0 sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-ch\u1ecdn-m\u1ed9t-kho\u1ea3ng-th\u1eddi-gian-c\u1ee5-th\u1ec3\"><strong>B\u01b0\u1edbc 1: Ch\u1ecdn m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3<\/strong><\/h3>\n\n\n\n<p>Ch\u1ecdn m\u1ed9t khung th\u1eddi gian \u0111\u1ec3 t\u00ednh to\u00e1n chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng \u2014 ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t th\u00e1ng, m\u1ed9t qu\u00fd ho\u1eb7c m\u1ed9t n\u0103m. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p thu h\u1eb9p ph\u1ea1m vi d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cach-tinh-CAC-1024x536.webp\" alt=\"C\u00e1ch t\u00ednh CAC\" class=\"wp-image-14082\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cach-tinh-CAC-1024x536.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cach-tinh-CAC-300x157.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cach-tinh-CAC-768x402.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cach-tinh-CAC.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-ap-d\u1ee5ng-cong-th\u1ee9c-tinh-cac\"><strong>B\u01b0\u1edbc 2: \u00c1p d\u1ee5ng c\u00f4ng th\u1ee9c t\u00ednh CAC<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 t\u00ednh chi ph\u00ed \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi, doanh nghi\u1ec7p h\u00e3y c\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. Sau \u0111\u00f3, l\u1ea5y t\u1ed5ng chi ph\u00ed n\u00e0y chia t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c. C\u00f4ng th\u1ee9c:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#ebf6fd\"><strong>CAC = Chi ph\u00ed b\u00e1n h\u00e0ng + Chi ph\u00ed ti\u1ebfp th\u1ecb \/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c<\/strong><\/p>\n\n\n\n<p><strong>\u2013 V\u00ed d\u1ee5 1:<\/strong> T\u00ednh CAC c\u1ee7a m\u1ed9t c\u00f4ng ty kinh doanh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m \u0111\u1ea7u t\u01b0 300.000.000 VND v\u00e0o ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb trong m\u1ed9t n\u0103m, thu h\u00fat \u0111\u01b0\u1ee3c 4.000 kh\u00e1ch h\u00e0ng m\u1edbi. M\u1ed7i n\u0103m, c\u00f4ng ty n\u00e0y c\u00f2n chi th\u00eam 500.000.000 VND cho vi\u1ec7c n\u00e2ng c\u1ea5p t\u00ednh n\u0103ng cho ph\u1ea7n m\u1ec1m.<\/p>\n\n\n\n<p><strong>CAC = (500.000.000 + 300.000.000) \u00f7 4.000 = 200.000<\/strong><\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, \u0111\u1ec3 s\u1edf h\u1eefu 1 kh\u00e1ch h\u00e0ng m\u1edbi, c\u00f4ng ty ph\u1ea3i b\u1ecf ra 200.000 VND.<\/p>\n\n\n\n<p><strong>\u2013 V\u00ed d\u1ee5 2: <\/strong>T\u00ednh CAC cho c\u00f4ng ty kinh doanh s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd<\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty kinh doanh xe \u0111\u1ea1p \u0111\u00e3 chi 300.000.000 VND cho b\u00e1n h\u00e0ng v\u00e0 200.000.000 VND cho ti\u1ebfp th\u1ecb (bao g\u1ed3m chi ph\u00ed chung, \u01b0u \u0111\u00e3i v\u00e0 c\u00e1c chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o) \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c 5.000 kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p><strong>CAC = (300.000.000 + 200.000.000) \u00f7 5.000 = 100.000<\/strong><\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, c\u00f4ng ty \u0111\u00e3 chi 100.000 tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, ch\u1ec9 s\u1ed1 CAC ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u00e2u chuy\u1ec7n. Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 n\u00f3 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (LTV). V\u1eady, ch\u00fang li\u00ean quan v\u1edbi nhau nh\u01b0 th\u1ebf n\u00e0o? Ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u ti\u1ebfp theo \u0111\u00e2y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-danh-gia-cac-d\u1ef1a-tren-ltv\"><strong>B\u01b0\u1edbc 3: \u0110\u00e1nh gi\u00e1 CAC d\u1ef1a tr\u00ean LTV<\/strong><\/h3>\n\n\n\n<p>LTV (Lifetime Value), hay gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0 t\u1ed5ng doanh thu m\u00e0 doanh nghi\u1ec7p k\u1ef3 v\u1ecdng ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd. LTV \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) v\u00e0 th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u1ed3i chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1ch, th\u00f4ng qua t\u1ef7 l\u1ec7 LTV : CAC, doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng mang l\u1ea1i so v\u1edbi chi ph\u00ed \u0111\u1ec3 thu h\u00fat h\u1ecd.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1ebfu doanh nghi\u1ec7p \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 thu h\u1ed3i chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trong v\u00f2ng 1 n\u0103m, t\u1ef7 l\u1ec7 LTV : CAC l\u00fd t\u01b0\u1edfng s\u1ebd l\u00e0 3:1. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng ph\u1ea3i g\u1ea5p ba l\u1ea7n chi ph\u00ed thu h\u00fat.<\/li>\n\n\n\n<li>N\u1ebfu t\u1ef7 l\u1ec7 n\u00e0y g\u1ea7n v\u1edbi 1:1, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p b\u1ecf ra \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng v\u1edbi gi\u00e1 tr\u1ecb h\u1ecd \u0111em l\u1ea1i.<\/li>\n\n\n\n<li>N\u1ebfu t\u1ef7 l\u1ec7 n\u00e0y cao h\u01a1n 3:1 (v\u00ed d\u1ee5: 5:1), c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p kh\u00f4ng chi \u0111\u1ee7 ti\u1ec1n cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb. Theo \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/toi-uu-CAC-1024x576.webp\" alt=\"T\u1ed1i \u01b0u CAC\" class=\"wp-image-14099\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/toi-uu-CAC-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/toi-uu-CAC-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/toi-uu-CAC-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/toi-uu-CAC-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/toi-uu-CAC.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-lam-th\u1ebf-nao-d\u1ec3-t\u1ed1i-\u01b0u-chi-phi-s\u1edf-h\u1eefu-khach-hang-cac\"><strong>5. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng (CAC)?<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a CAC l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t t\u1ef7 l\u1ec7 LTV : CAC l\u00fd t\u01b0\u1edfng (3:1). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c c\u00e1ch gi\u00fap gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 v\u1eabn duy tr\u00ec gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi cao:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-d\u1ea7u-t\u01b0-vao-t\u1ed1i-\u01b0u-hoa-chuy\u1ec3n-d\u1ed5i-cro\"><strong>5.1 \u0110\u1ea7u t\u01b0 v\u00e0o t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i (CRO)<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i <a href=\"https:\/\/base.vn\/blog\/khach-hang-tiem-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a> tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng th\u1ef1c s\u1ef1, doanh nghi\u1ec7p c\u1ea7n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u1edf m\u1ecdi \u0111i\u1ec3m ch\u1ea1m, d\u00f9 l\u00e0 t\u1ea1i c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp hay tr\u00ean website.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ef1c tuy\u1ebfn tr\u00ean website, vi\u1ec7c t\u1ed1i \u01b0u giao di\u1ec7n, tr\u1ea3i nghi\u1ec7m mua h\u00e0ng v\u00e0 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u h\u01a1n tr\u00ean Website v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 nh\u1ea5p mua h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ec7 th\u1ed1ng thanh to\u00e1n c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh, \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n nh\u01b0 v\u00ed \u0111i\u1ec7n t\u1eed hay COD, mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-c\u1ed9ng-them-gia-tr\u1ecb-cho-s\u1ea3n-ph\u1ea9m-ho\u1eb7c-d\u1ecbch-v\u1ee5-c\u1ee7a-doanh-nghi\u1ec7p\"><strong>5.2 C\u1ed9ng th\u00eam gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n<p>T\u0103ng gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 ngh\u0129a l\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 mong mu\u1ed1n. Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a h\u1ecd, cho d\u00f9 \u0111\u00f3 l\u00e0 s\u1eeda l\u1ed7i, n\u00e2ng c\u1ea5p t\u00ednh n\u0103ng hay cung c\u1ea5p d\u1ecbch v\u1ee5 b\u1ed5 sung. N\u1ebfu doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n so v\u1edbi s\u1ed1 ti\u1ec1n h\u1ecd b\u1ecf ra, h\u1ecd s\u1ebd s\u1eb5n l\u00f2ng g\u1eafn b\u00f3 l\u00e2u d\u00e0i, t\u1eeb \u0111\u00f3 n\u00e2ng cao LTV v\u00e0 gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-gi\u1ea3m-ph\u1ee5-thu\u1ed9c-vao-qu\u1ea3ng-cao-tr\u1ea3-phi\"><strong>5.3 Gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed<\/strong><\/h3>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u01b0ng ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p b\u1ecb \u0111\u1ed9ng v\u00e0 gia t\u0103ng chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, h\u00e3y m\u1edf r\u1ed9ng c\u00e1c k\u00eanh t\u1ef1 nhi\u00ean nh\u01b0 SEO, n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n. \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n v\u00e0 \u1ed5n \u0111\u1ecbnh h\u01a1n, gi\u1ea3m r\u1ee7i ro t\u1eeb vi\u1ec7c kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-tang-t\u1ef7-l\u1ec7-gi\u1eef-chan-khach-hang-va-t\u1ed1i-\u01b0u-chu-trinh-ban-hang\"><strong>5.4 T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u chu tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Theo Harvard Business Review<\/a>, ch\u1ec9 c\u1ea7n c\u00e1c doanh nghi\u1ec7p gi\u1ea3m 5% t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng b\u1ecf \u0111i l\u00e0 c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 ho\u1eb7c l\u1ee3i nhu\u1eadn t\u1eeb 25% \u0111\u1ebfn 85%. \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a h\u1ecd. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, ph\u1ea7n m\u1ec1m CRM l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c.<\/p>\n\n\n\n<p>V\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n qu\u1ea3n l\u00fd \u201cpipeline\u201d b\u00e1n h\u00e0ng, <strong>Base CRM<\/strong> c\u00f2n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eadn h\u00e0nh kinh doanh to\u00e0n di\u1ec7n, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i, ch\u1ed1t \u0111\u01b0\u1ee3c nhi\u1ec1u h\u1ee3p \u0111\u1ed3ng h\u01a1n trong th\u1eddi gian ng\u1eafn v\u1edbi b\u1ed1n tr\u1ee5 c\u1ed9t ch\u00ednh: <strong>Qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m<\/strong>, <strong>Qu\u1ea3n l\u00fd Marketing<\/strong>, <strong>Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/strong>, v\u00e0 <strong>Qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m (Product): <\/strong>Base CRM cung c\u1ea5p kho t\u00e0i nguy\u00ean qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin c\u1ea7n bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, gi\u00fap b\u1ed9 ph\u1eadn Sales v\u00e0 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin h\u01a1n.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng (Sales): <\/strong>Base CRM theo d\u00f5i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng nh\u01b0 g\u1ecdi \u0111i\u1ec7n, g\u1eedi email, l\u00ean l\u1ecbch h\u1ecdp, v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng kh\u00e1ch h\u00e0ng. H\u1ec7 th\u1ed1ng c\u00f2n ghi nh\u1eadn m\u1ecdi \u0111i\u1ec3m ch\u1ea1m gi\u1eefa nh\u00e2n vi\u00ean Sale, s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 b\u00e1o c\u00e1o.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb (Marketing): <\/strong>Base CRM cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c t\u00ednh n\u0103ng li\u00ean quan \u0111\u1ebfn Marketing, bao g\u1ed3m vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng &#8211; c\u01a1 h\u1ed9i, t\u1ef1 \u0111\u1ed9ng h\u00f3a chi\u1ebfn d\u1ecbch qua email v\u00e0 SMS, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng Marketing.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (Services): <\/strong>Base CRM h\u1ed7 tr\u1ee3 CSKH \u0111a k\u00eanh, c\u1ea3 2 k\u00eanh chat nhanh v\u00e0 g\u1eedi ticket ph\u1ea3n h\u1ed3i. Ngo\u00e0i ra, Base CRM c\u00f2n cung c\u1ea5p kho t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 chia s\u1ebb ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg\" alt=\"Base CRM\" class=\"wp-image-13979\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-300x134.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-768x343.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1536x686.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-2048x914.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-k\u1ebft-lu\u1eadn\"><strong>6. K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 CAC (Customer Acquisition Cost) m\u00e0 Base Blog mong mu\u1ed1n chia s\u1ebb c\u00f9ng doanh nghi\u1ec7p. Hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vai tr\u00f2 c\u1ee7a CAC, c\u00e1ch t\u00ednh CAC th\u00f4ng qua c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3, \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu trong t\u01b0\u01a1ng lai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi r\u1eb1ng doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi? \u0110\u00f3 ch\u00ednh l\u00e0 Customer Acquisition Cost (CAC) \u2013 m\u1ed9t ch\u1ec9 s\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng trong kinh doanh hi\u1ec7n \u0111\u1ea1i. V\u1eady CAC l\u00e0 g\u00ec? T\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady? C\u00f9ng [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":14084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"ppma_author":[55],"class_list":["post-14076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CAC l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 c\u00e1ch t\u00ednh Customer Acquisition Cost<\/title>\n<meta name=\"description\" content=\"CAC (Customer Acquisition Cost\u200b) l\u00e0 t\u1ed5ng chi ph\u00ed doanh nghi\u1ec7p b\u1ecf ra \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi. 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