{"id":14324,"date":"2025-08-14T09:46:25","date_gmt":"2025-08-14T02:46:25","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=14324"},"modified":"2025-08-14T09:46:46","modified_gmt":"2025-08-14T02:46:46","slug":"phan-khuc-khach-hang","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/","title":{"rendered":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing"},"content":{"rendered":"\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong kinh doanh, vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. Nh\u01b0ng l\u00e0m sao \u0111\u1ec3 bi\u1ebft ai l\u00e0 ng\u01b0\u1eddi ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi. V\u1eady ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p? C\u00f9ng <a href=\"https:\/\/base.vn?utm_source=base-blog&amp;utm_content=base.vn\/blog\/phan-khuc-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> kh\u00e1m ph\u00e1 trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 t\u00ecm ra c\u00e1c b\u01b0\u1edbc \u00e1p d\u1ee5ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 n\u00e2ng cao doanh thu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-phan-khuc-khach-hang-la-gi\">1. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng (Customer Segmentation)<\/strong> l\u00e0 vi\u1ec7c chia nh\u1ecf th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, s\u1edf th\u00edch ho\u1eb7c nhu c\u1ea7u. Vi\u1ec7c ph\u00e2n chia n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, n\u1ed9i dung ti\u1ebfp c\u1eadn t\u01b0\u01a1ng \u1ee9ng&nbsp; v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n\n\n\n<p>Theo kh\u1ea3o s\u00e1t c\u1ee7a <a href=\"https:\/\/www.techtarget.com\/searchcustomerexperience\/definition\/customer-segmentation\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Techtarget<\/a>, c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00ean \u0111\u1ebfn 30% so v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng n\u00e0y. X\u00e2y d\u1ef1ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng k\u1ef9 l\u01b0\u1ee1ng, chu\u1ea9n ch\u1ec9 s\u1ebd mang \u0111\u1ebfn cho doanh nghi\u1ec7p l\u1ee3i \u00edch nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn marketing: Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang insight, \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch v\u00e0o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/li>\n\n\n\n<li>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Vi\u1ec7c doanh nghi\u1ec7p ph\u00e2n chia c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng s\u1ebd gi\u00fap \u0111em \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u d\u1ecbch v\u1ee5 v\u00e0 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.&nbsp;<\/li>\n\n\n\n<li>M\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng: Khi \u0111\u00e3 c\u00f3 doanh thu t\u1eeb vi\u1ec7c ti\u1ebfp c\u1eadn t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang-la-gi-1024x576.webp\" alt=\"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?\" class=\"wp-image-14346\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang-la-gi-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang-la-gi-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang-la-gi-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang-la-gi-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-cac-ph\u01b0\u01a1ng-phap-phan-khuc-khach-hang-ph\u1ed5-bi\u1ebfn\">2. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-phan-khuc-d\u1ef1a-tren-nhan-kh\u1ea9u-h\u1ecdc\">2.1 Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc<\/h3>\n\n\n\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo kh\u1ea9u h\u1ecdc l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 chia c\u00e1c nh\u00f3m <a href=\"https:\/\/base.vn\/blog\/khach-hang-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng<\/a> d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, ho\u1eb7c th\u1ebf h\u1ec7. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn \u0111a d\u1ea1ng h\u01a1n v\u1ec1 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m n\u00e0y.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn d\u1ec5 th\u1ef1c hi\u1ec7n nh\u1edd t\u00ednh \u1ed5n \u0111\u1ecbnh v\u00e0 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u \u0111\u01a1n gi\u1ea3n qua kh\u1ea3o s\u00e1t, bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics, Facebook Insight\u2026<\/p>\n\n\n\n<p>\u01afu \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 d\u1ec5 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u do c\u00e1c th\u00f4ng tin th\u01b0\u1eddng c\u00f3 s\u1eb5n tr\u00ean Internet \u0111\u1ea7y \u0111\u1ee7 v\u00e0 mi\u1ec5n ph\u00ed. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong ng\u00e0nh b\u00e1n l\u1ebb, th\u1eddi trang v\u00e0 d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh khi c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc ch\u1ec9 cung c\u1ea5p c\u00e1i nh\u00ecn c\u01a1 b\u1ea3n, kh\u00f4ng ph\u1ea3n \u00e1nh s\u1edf th\u00edch hay h\u00e0nh vi chi ti\u1ebft, v\u00e0 d\u1eef li\u1ec7u c\u00f3 th\u1ec3 nhanh ch\u00f3ng l\u1ed7i th\u1eddi. V\u00ec v\u1eady, \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u, n\u00ean k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nh\u01b0 h\u00e0nh vi ho\u1eb7c t\u00e2m l\u00fd h\u1ecdc.<\/p>\n\n\n\n<p>M\u1ed9t minh ch\u1ee9ng kh\u00e1 r\u00f5 v\u1ec1 tr\u01b0\u1eddng h\u1ee3p ph\u00e2n kh\u00fac theo nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 h\u00e3ng m\u1ef9 ph\u1ea9m NIVEA Sun \u0111\u00e3 chia kh\u00e1ch h\u00e0ng d\u1ef1a gi\u1edbi t\u00ednh v\u00e0 ngh\u1ec1 nghi\u1ec7p, t\u1eeb \u0111\u00f3 s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p h\u01a1n 40 lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ri\u00eang bi\u1ec7t cho t\u1eebng nh\u00f3m. V\u00ed d\u1ee5, \u0111\u00e0n \u00f4ng \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m nhanh g\u1ecdn ti\u1ec7n l\u1ee3i d\u1ec5 s\u1eed d\u1ee5ng trong khi \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee5 n\u1eef th\u01b0\u1eddng ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u00ednh th\u1ea9m m\u1ef9, sang tr\u1ecdng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-phan-khuc-theo-hanh-vi-khach-hang\">2.2 Ph\u00e2n kh\u00fac theo h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo h\u00e0nh vi l\u00e0 ph\u01b0\u01a1ng ph\u00e1p chia nh\u00f3m d\u1ef1a tr\u00ean c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m th\u00f3i quen mua s\u1eafm, t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, ho\u1eb7c h\u00e0nh vi tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi ph\u00e2n kh\u00fac theo h\u00e0nh vi mua h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ed9ng c\u01a1 v\u00e0 nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u0103ng kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m nh\u1eb1m t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn. Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb <em>Epsilon<\/em>, 80% kh\u00e1ch h\u00e0ng th\u00edch mua t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a h\u1ecd. Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, \u0111\u1ed3ng th\u1eddi y\u00eau c\u1ea7u \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n cao \u0111\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p b\u00e1n l\u1ebb, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac h\u00e0nh vi \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u1ef1a tr\u00ean th\u00f3i quen mua s\u1eafm, t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng, ho\u1eb7c h\u00e0nh vi theo m\u00f9a. Ch\u1eb3ng h\u1ea1n nh\u01b0, Shopee v\u00e0 Lazada th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh vi b\u1ecf gi\u1ecf h\u00e0ng b\u1eb1ng c\u00e1ch g\u1eedi th\u00f4ng b\u00e1o k\u00e8m m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd ho\u00e0n t\u1ea5t giao d\u1ecbch. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/hanh-vi-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? T\u1eeb \u0111\u1ed9ng l\u1ef1c \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-phan-khuc-d\u1ef1a-tren-v\u1ecb-tri-d\u1ecba-ly\">2.3 Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/h3>\n\n\n\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eb1m nh\u1eafm \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3 ho\u1eb7c mua s\u1eafm t\u1ea1i \u0111\u00f3. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc \u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00e2n trong m\u1ed9t khu v\u1ef1c th\u01b0\u1eddng c\u00f3 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 y\u1ebfu t\u1ed1 v\u0103n h\u00f3a t\u01b0\u01a1ng t\u1ef1 nhau. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p marketing v\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n, t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng.<\/p>\n\n\n\n<p>Trong email marketing, ph\u00e2n kh\u00fac theo m\u00fai gi\u1edd mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn ho\u1ea1t \u0111\u1ed9ng t\u1ea1i nhi\u1ec1u khu v\u1ef1c.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-phan-khuc-theo-tam-ly-khach-hang\">2.4 Ph\u00e2n kh\u00fac theo t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Ph\u00e2n t\u00edch d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o t\u01b0 duy, c\u1ea3m x\u00fac, v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd khi t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap doanh nghi\u1ec7p khai th\u00e1c s\u00e2u h\u01a1n nh\u1eefng nhu c\u1ea7u ti\u1ec1m \u1ea9n (insight), gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c, v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y h\u00e0nh vi ti\u00eau d\u00f9ng. Kh\u00e1c v\u1edbi ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c h\u00e0nh vi, d\u1eef li\u1ec7u t\u00e2m l\u00fd th\u01b0\u1eddng kh\u00f4ng th\u1ec3 thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch hay t\u00e0i li\u1ec7u tr\u1ef1c tuy\u1ebfn m\u00e0 c\u1ea7n th\u00f4ng qua giao ti\u1ebfp v\u00e0 quan s\u00e1t s\u00e2u h\u01a1n.<\/p>\n\n\n\n<p>C\u00e1c c\u00e2u h\u1ecfi nh\u1eb1m khai th\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd quan tr\u1ecdng bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i trung th\u00e0nh v\u1edbi m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u?<\/li>\n\n\n\n<li>V\u00ec sao kh\u00e1ch h\u00e0ng l\u1ea1i mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n?<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0o \u0111\u00e2u v\u00e0 l\u00fd do h\u1ecd mu\u1ed1n l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>H\u1ecd ngh\u0129 sao v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i?<\/li>\n\n\n\n<li>\u0110i\u1ec1u g\u00ec quan tr\u1ecdng nh\u1ea5t trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd?<\/li>\n<\/ul>\n\n\n\n<p>\u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ed9c \u0111\u00e1o, ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Tuy nhi\u00ean, nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1eddi gian, ngu\u1ed3n l\u1ef1c, v\u00e0 s\u1ef1 chuy\u00ean s\u00e2u \u0111\u1ec3 hi\u1ec3u \u0111\u00fang \u0111\u1ed9ng c\u01a1 v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Nh\u00e3n h\u00e0ng Patagonia \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c khai th\u00e1c insight c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng y\u00eau m\u00f4i tr\u01b0\u1eddng \u2013 nh\u1eefng ng\u01b0\u1eddi mong mu\u1ed1n mua s\u1eafm c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 gi\u1ea3m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn thi\u00ean nhi\u00ean. Th\u00f4ng qua chi\u1ebfn d\u1ecbch \u201cDon\u2019t Buy This Jacket\u201d v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh Worn Wear, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng r\u1eb1ng h\u1ecd \u0111ang l\u1ef1a ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-phan-khuc-theo-hanh-trinh-mua-hang\">2.5 Ph\u00e2n kh\u00fac theo h\u00e0nh tr\u00ecnh mua h\u00e0ng<\/h3>\n\n\n\n<p>Ph\u00e2n kh\u00fac theo h\u00e0nh tr\u00ecnh mua h\u00e0ng l\u00e0 ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng tr\u1ea3i qua khi ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u00e0nh tr\u00ecnh n\u00e0y th\u01b0\u1eddng bao g\u1ed3m 5 giai \u0111o\u1ea1n: nh\u1eadn th\u1ee9c, c\u00e2n nh\u1eafc v\u00e0 so s\u00e1nh, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, tr\u1ea3i nghi\u1ec7m mua h\u00e0ng, v\u00e0 h\u1eadu m\u00e3i.<\/p>\n\n\n\n<p>Trong m\u1ed7i giai \u0111o\u1ea1n, kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u th\u00f4ng tin v\u00e0 h\u00e0nh vi kh\u00e1c nhau, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u00fang k\u1ef3 v\u1ecdng. V\u00ed d\u1ee5, trong giai \u0111o\u1ea1n c\u00e2n nh\u1eafc v\u00e0 so s\u00e1nh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh c\u00e1c \u01b0u \u0111i\u1ec3m s\u1ea3n ph\u1ea9m th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c t\u00e0i li\u1ec7u so s\u00e1nh chi ti\u1ebft. Trong khi \u0111\u00f3, \u1edf giai \u0111o\u1ea1n h\u1eadu m\u00e3i, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh m\u1edbi ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 tr\u1ecdng t\u00e2m.<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap doanh nghi\u1ec7p cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai c\u1ea7n nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n t\u00edch h\u00e0nh vi, v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch chi ti\u1ebft. \u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0o h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-6-phan-khuc-theo-m\u1ee9c-d\u1ed9-trung-thanh\">2.6 Ph\u00e2n kh\u00fac theo m\u1ee9c \u0111\u1ed9 trung th\u00e0nh<\/h3>\n\n\n\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo m\u1ee9c \u0111\u1ed9 trung th\u00e0nh l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean h\u00e0nh vi trung th\u00e0nh, th\u00f3i quen chi ti\u00eau, th\u00e1i \u0111\u1ed9, v\u00e0 c\u00e1c giao d\u1ecbch \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 marketing. M\u1ee5c ti\u00eau c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 nh\u1eadn di\u1ec7n v\u00e0 hi\u1ec3u r\u00f5 c\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00e1c nhau theo m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh ph\u00e2n nh\u00f3m trung th\u00e0nh th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>T\u1ea7n su\u1ea5t mua h\u00e0ng<\/li>\n\n\n\n<li>Th\u00f3i quen chi ti\u00eau<\/li>\n\n\n\n<li>M\u1ee9c \u0111\u1ed9 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u (brand advocacy)<\/li>\n\n\n\n<li>Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<p>D\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo m\u1ee9c \u0111\u1ed9 trung th\u00e0nh th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c ng\u00e0nh c\u1ea7n duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 ng\u00e0nh b\u00e1n l\u1ebb, du l\u1ecbch, ng\u00e2n h\u00e0ng, d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng, v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: C\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb nh\u01b0 Starbucks v\u00e0 Amazon \u00e1p d\u1ee5ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo m\u1ee9c \u0111\u1ed9 trung th\u00e0nh, t\u1eeb \u0111\u00f3 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft d\u00e0nh ri\u00eang cho t\u1eebng nh\u00f3m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-7-phan-khuc-theo-gia-tr\u1ecb-khach-hang\">2.7 Ph\u00e2n kh\u00fac theo gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Ph\u00e2n kh\u00fac theo gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u1eadp trung ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd mang l\u1ea1i cho doanh nghi\u1ec7p. Gi\u00e1 tr\u1ecb n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1ed5ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng, t\u1ea7n su\u1ea5t mua h\u00e0ng, ho\u1eb7c ti\u1ec1m n\u0103ng chi ti\u00eau trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n v\u00e0 \u01b0u ti\u00ean ngu\u1ed3n l\u1ef1c cho nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng quan tr\u1ecdng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn. V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cao c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t nh\u01b0 gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n ho\u1eb7c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n h\u00f3a. Trong khi \u0111\u00f3, nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed, ch\u1eb3ng h\u1ea1n nh\u01b0 khuy\u1ebfn m\u00e3i s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.<\/p>\n\n\n\n<p>D\u00f9 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, ph\u00e2n kh\u00fac theo gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-phuong-phap-phan-khuc-khach-hang-1024x576.webp\" alt=\"C\u00e1c lo\u1ea1i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\" class=\"wp-image-14349\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-phuong-phap-phan-khuc-khach-hang-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-phuong-phap-phan-khuc-khach-hang-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-phuong-phap-phan-khuc-khach-hang-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-phuong-phap-phan-khuc-khach-hang-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-phuong-phap-phan-khuc-khach-hang.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-cac-b\u01b0\u1edbc-\u1ee9ng-d\u1ee5ng-phan-khuc-khach-hang-cho-ho\u1ea1t-d\u1ed9ng-marketing\">3. C\u00e1c b\u01b0\u1edbc \u1ee9ng d\u1ee5ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng cho ho\u1ea1t \u0111\u1ed9ng marketing<\/h2>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 marketing v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n v\u00e0 chi ti\u1ebft \u0111\u1ec3 \u1ee9ng d\u1ee5ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-xac-d\u1ecbnh-m\u1ee5c-tieu\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Trong b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0o, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 kim ch\u1ec9 nam cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c, tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0o c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: m\u1ee5c ti\u00eau ph\u00e2n kh\u00fac l\u00e0 g\u00ec? \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u0103ng doanh s\u1ed1, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, hay thu h\u00fat nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi. Khi \u0111\u00e3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi, vi\u1ec7c ch\u1ecdn c\u00e1c ti\u00eau ch\u00ed ph\u00e2n kh\u00fac nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd, h\u00e0nh vi hay t\u00e2m l\u00fd s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c <a href=\"https:\/\/base.vn\/blog\/doi-tuong-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/a>, doanh nghi\u1ec7p c\u1ea7n d\u1ef1a v\u00e0o c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, ho\u1eb7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 gi\u00fap nh\u1eadn di\u1ec7n nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e2n nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. T\u1eeb \u0111\u00f3, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p, t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-thu-th\u1eadp-va-phan-tich-d\u1eef-li\u1ec7u\">B\u01b0\u1edbc 2: Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh gi\u00fap doanh nghi\u1ec7p hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p. D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp, ph\u00e2n t\u00edch l\u1ecbch s\u1eed mua h\u00e0ng, ho\u1eb7c th\u00f4ng tin t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics, ph\u1ea7n m\u1ec1m CRM, v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed7i ngu\u1ed3n \u0111\u1ec1u mang l\u1ea1i g\u00f3c nh\u00ecn kh\u00e1c nhau, gi\u00fap b\u1ee9c tranh v\u1ec1 kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n\n\n\n<p>Ti\u1ebfp theo, c\u00e1c th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. V\u00ed d\u1ee5, vi\u1ec7c so s\u00e1nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t mua s\u1eafm, \u0111\u1ed9 tu\u1ed5i, ho\u1eb7c khu v\u1ef1c \u0111\u1ecba l\u00fd s\u1ebd gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c ph\u00e2n kh\u00fac. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c x\u1eed l\u00fd th\u00f4ng tin m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1ea1y b\u00e9n trong vi\u1ec7c ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng. N\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c, \u0111\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c, ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c v\u00e0 gia t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-phan-khuc-khach-hang\">B\u01b0\u1edbc 3: Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p chia \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd, h\u00e0nh vi ho\u1eb7c \u0111\u1ecba l\u00fd. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c g\u1ea7n g\u0169i h\u01a1n v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung gi\u1eefa kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 nh\u00f3m l\u1ea1i v\u00e0 m\u00f4 t\u1ea3 chi ti\u1ebft t\u1eebng ph\u00e2n kh\u00fac. Vi\u1ec7c \u0111\u1eb7t t\u00ean r\u00f5 r\u00e0ng cho t\u1eebng nh\u00f3m v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c ph\u00e2n kh\u00fac l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. \u0110\u1ed3ng th\u1eddi, c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y ph\u1ea3i d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng mang l\u1ea1i gi\u00e1 tr\u1ecb kinh doanh.<\/p>\n\n\n\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c chia nh\u1ecf th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1eebng c\u00e1 nh\u00e2n trong t\u1eadp kh\u00e1ch h\u00e0ng l\u1edbn. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing s\u00e1ng t\u1ea1o, mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh d\u00e0i l\u00e2u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-l\u1ef1a-ch\u1ecdn-nhom-khach-hang-m\u1ee5c-tieu\">B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t, mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t cho ho\u1ea1t \u0111\u1ed9ng kinh doanh. M\u1ed9t s\u1ed1 ti\u00eau ch\u00ed \u0111\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 ph\u00e2n kh\u00fac ra <a href=\"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 ti\u1ec1m n\u0103ng sinh l\u1eddi: Ch\u1ecdn nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi l\u00e2u d\u00e0i, \u0111\u00f3ng g\u00f3p v\u00e0o doanh thu \u1ed5n \u0111\u1ecbnh. C\u00f9ng v\u1edbi \u0111\u00f3, xem x\u00e9t kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u00f3m n\u00e0y trong t\u01b0\u01a1ng lai, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Quy m\u00f4 nh\u00f3m v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i: \u0110\u1ea3m b\u1ea3o ph\u00e2n kh\u00fac c\u00f3 \u0111\u1ee7 quy m\u00f4 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh mong mu\u1ed1n. \u0110\u1ed3ng th\u1eddi, nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u1ea7n c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao t\u1eeb vi\u1ec7c quan t\u00e2m \u0111\u1ebfn mua s\u1eafm th\u1ef1c t\u1ebf, gi\u00fap t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/li>\n\n\n\n<li>M\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n v\u00e0 n\u0103ng l\u1ef1c hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, c\u1ea7n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong nh\u00f3m \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-len-cac-chi\u1ebfn-l\u01b0\u1ee3c-marketing-phu-h\u1ee3p\">B\u01b0\u1edbc 5: L\u00ean c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3 l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. M\u1ed9t chi\u1ebfn d\u1ecbch t\u1ed1t kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb quan t\u00e2m th\u00e0nh mua h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n ch\u00fa \u00fd khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p: L\u1ef1a ch\u1ecdn \u0111\u00fang k\u00eanh l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean \u0111\u1ec3 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng. V\u1edbi kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok hay Instagram l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u. \u0110\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn k\u00eanh truy\u1ec1n th\u1ed1ng ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng: Th\u00f4ng \u0111i\u1ec7p c\u1ea7n r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u v\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110\u1ed3ng th\u1eddi, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ea1o s\u1ef1 chuy\u00ean nghi\u1ec7p, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y an t\u00e2m khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>C\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb: \u0110\u1ec3 t\u0103ng s\u1ef1 g\u1eafn k\u1ebft, h\u00e3y t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u00e1 nh\u00e2n h\u00f3a nh\u01b0 voucher, livestream \u0111\u1eb7c bi\u1ec7t ho\u1eb7c qu\u00e0 t\u1eb7ng h\u1ea5p d\u1eabn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u1eef h\u1ecd quay l\u1ea1i trong t\u01b0\u01a1ng lai.<\/li>\n\n\n\n<li>T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng: N\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ea7n t\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n mang l\u1ea1i. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 l\u1ee3i \u00edch v\u00e0 d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-buoc-ung-dung-phan-khuc-khach-hang-1024x576.webp\" alt=\"C\u00e1c b\u01b0\u1edbc \u1ee9ng d\u1ee5ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\" class=\"wp-image-14354\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-buoc-ung-dung-phan-khuc-khach-hang-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-buoc-ung-dung-phan-khuc-khach-hang-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-buoc-ung-dung-phan-khuc-khach-hang-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-buoc-ung-dung-phan-khuc-khach-hang-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/cac-buoc-ung-dung-phan-khuc-khach-hang-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-phan-khuc-khach-hang-trong-b2b-va-b2c-co-gi-khac-nhau-nbsp\">4. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong B2B v\u00e0 B2C c\u00f3 g\u00ec kh\u00e1c nhau?&nbsp;<\/h2>\n\n\n\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong <a href=\"https:\/\/base.vn\/blog\/b2b-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B (Business-to-Business)<\/a> v\u00e0 <a href=\"https:\/\/base.vn\/blog\/b2c-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2C (Business-to-Consumer)<\/a> c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t trong c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 quan t\u00e2m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh:<\/p>\n\n\n\n<p><strong>V\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B2B:<\/strong> Doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c B2B ch\u1ee7 y\u1ebfu quan t\u00e2m \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n c\u00f3 ch\u1ee9c danh c\u1ee5 th\u1ec3 trong t\u1ed5 ch\u1ee9c, nh\u01b0 gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh hay tr\u01b0\u1edfng ph\u00f2ng IT. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 quy m\u00f4 c\u00f4ng ty, ng\u00e0nh ngh\u1ec1, v\u00e0 c\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. Th\u00f4ng th\u01b0\u1eddng, vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh l\u00e0 t\u1eadp th\u1ec3 v\u00e0 d\u1ef1a tr\u00ean c\u00e1c ph\u00e2n t\u00edch kinh t\u1ebf d\u00e0i h\u1ea1n.<\/li>\n\n\n\n<li><strong>B2C:<\/strong> \u0110\u1ed1i v\u1edbi B2C, c\u00e1c c\u00f4ng ty t\u1eadp trung v\u00e0o nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00e1i \u0111\u1ed9, s\u1edf th\u00edch, v\u00e0 l\u1ed1i s\u1ed1ng. \u0110\u1ecba l\u00fd v\u00e0 ng\u00f4n ng\u1eef c\u0169ng c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, v\u00ec c\u00e1c s\u1ef1 ki\u1ec7n khu v\u1ef1c v\u00e0 s\u1edf th\u00edch \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u1ec1 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B2B:<\/strong> C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u01b0\u1eddng \u00e1p d\u1ee5ng theo hai h\u01b0\u1edbng ch\u00ednh:\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n kh\u00fac d\u1ecdc (vertical segmentation)<strong>:<\/strong> T\u1eadp trung v\u00e0o c\u00e1c ng\u00e0nh ngh\u1ec1 ho\u1eb7c ch\u1ee9c danh nh\u1ea5t \u0111\u1ecbnh m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty s\u1ebd ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n. V\u00ed d\u1ee5, d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh cho ng\u00e0nh t\u00e0i ch\u00ednh nh\u01b0ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/li>\n\n\n\n<li>Ph\u00e2n kh\u00fac ngang (horizontal segmentation)<strong>:<\/strong> T\u1eadp trung v\u00e0o m\u1ed9t ch\u1ee9c danh c\u1ee5 th\u1ec3 trong c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau, nh\u01b0 gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh, v\u00e0 ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p marketing v\u00e0 t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi vai tr\u00f2 n\u00e0y.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>B2C:<\/strong> Trong B2C, ph\u00e2n kh\u00fac ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, h\u00e0nh vi ti\u00eau d\u00f9ng, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 l\u1ed1i s\u1ed1ng v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n. Vi\u1ec7c ph\u00e2n kh\u00fac n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u00e0nh vi t\u1eeb c\u00e1c k\u00eanh online v\u00e0 c\u00e1c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng r\u1ed9ng r\u00e3i h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u1ec1 quy m\u00f4 v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B2B:<\/strong> Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh trong B2B th\u01b0\u1eddng ph\u1ee9c t\u1ea1p h\u01a1n v\u00ec ph\u1ea3i c\u00f3 s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u b\u1ed9 ph\u1eadn trong c\u00f4ng ty. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p B2B c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p chuy\u00ean s\u00e2u, v\u1edbi th\u1eddi gian quy\u1ebft \u0111\u1ecbnh th\u01b0\u1eddng d\u00e0i h\u01a1n.<\/li>\n\n\n\n<li><strong>B2C:<\/strong> Quy\u1ebft \u0111\u1ecbnh mua trong B2C th\u01b0\u1eddng nhanh ch\u00f3ng v\u00e0 d\u1ef1a nhi\u1ec1u v\u00e0o c\u1ea3m t\u00ednh, khuy\u1ebfn m\u00e3i, ho\u1eb7c s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 xu h\u01b0\u1edbng. C\u00e1c c\u00f4ng ty B2C th\u01b0\u1eddng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea1i ch\u00fang, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u00e0 nhu c\u1ea7u c\u1ea5p thi\u1ebft t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u1ec1 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B2B:<\/strong> Trong B2B, giao ti\u1ebfp v\u00e0 truy\u1ec1n th\u00f4ng r\u1ea5t chuy\u00ean s\u00e2u v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin l\u00e2u d\u00e0i. C\u00e1c doanh nghi\u1ec7p c\u1ea7n d\u1ef1a v\u00e0o c\u00e1c t\u00e0i li\u1ec7u chi ti\u1ebft, case-study, v\u00e0 b\u00e1o c\u00e1o chuy\u00ean ng\u00e0nh \u0111\u1ec3 t\u1ea1o ra c\u00e1c n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng B2B.&nbsp;<\/li>\n\n\n\n<li><strong>B2C:<\/strong> Trong B2C, th\u00f4ng \u0111i\u1ec7p th\u01b0\u1eddng ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, v\u1edbi m\u1ee5c ti\u00eau t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 nhu c\u1ea7u t\u1ee9c th\u1eddi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-vi-d\u1ee5-v\u1ec1-phan-khuc-khach-hang\">5. V\u00ed d\u1ee5 v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-phan-khuc-khach-hang-c\u1ee7a-tiki\">5.1 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a Tiki<\/h3>\n\n\n\n<p><strong>Tiki<\/strong>, m\u1ed9t trong nh\u1eefng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, \u0111\u00e3 kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng v\u00e0 \u0111a d\u1ea1ng h\u00f3a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u t\u1eadp trung v\u00e0o s\u00e1ch ti\u1ebfng Anh, Tiki \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t &#8220;si\u00eau th\u1ecb tr\u1ef1c tuy\u1ebfn&#8221; ph\u1ee5c v\u1ee5 m\u1ecdi nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a Tiki hi\u1ec7n nay:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tu\u1ed5i t\u00e1c:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>18-35 tu\u1ed5i:<\/strong> \u0110\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh m\u00e0 Tiki h\u01b0\u1edbng \u0111\u1ebfn. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb, n\u0103ng \u0111\u1ed9ng, th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng internet v\u00e0 c\u00f3 th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li><strong>C\u00e1c \u0111\u1ed9 tu\u1ed5i kh\u00e1c:<\/strong> Tiki c\u0169ng ph\u1ee5c v\u1ee5 c\u00e1c nh\u00f3m tu\u1ed5i kh\u00e1c, t\u1eeb tr\u1ebb em, ng\u01b0\u1eddi trung ni\u00ean \u0111\u1ebfn ng\u01b0\u1eddi cao tu\u1ed5i, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Gi\u1edbi t\u00ednh:<\/strong> C\u1ea3 nam v\u00e0 n\u1eef.<\/li>\n\n\n\n<li><strong>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Th\u00e0nh th\u1ecb:<\/strong> Ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng c\u1ee7a Tiki t\u1eadp trung \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, n\u01a1i c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 k\u1ebft n\u1ed1i internet ph\u00e1t tri\u1ec3n.<\/li>\n\n\n\n<li><strong>N\u00f4ng th\u00f4n:<\/strong> Tiki \u0111ang kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u1edf \u0111\u00e2y.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>M\u1ee9c thu nh\u1eadp:<\/strong> \u0110a d\u1ea1ng, t\u1eeb m\u1ee9c thu nh\u1eadp trung b\u00ecnh \u0111\u1ebfn cao.<\/li>\n\n\n\n<li><strong>H\u00e0nh vi:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Th\u01b0\u1eddng xuy\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn:<\/strong> Kh\u00e1ch h\u00e0ng c\u1ee7a Tiki th\u01b0\u1eddng c\u00f3 th\u00f3i quen mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li><strong>Quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5:<\/strong> Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 c\u1ea1nh tranh, ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-phan-khuc-khach-hang-c\u1ee7a-apple\">5.2 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a Apple<\/h3>\n\n\n\n<p><strong>Apple<\/strong> t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 thi\u1ebft k\u1ebf tinh t\u1ebf. Tuy nhi\u00ean, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a Apple kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp cao.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cac-phan-khuc-khach-hang-chinh-c\u1ee7a-apple\">C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a Apple:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ng\u01b0\u1eddi d\u00f9ng s\u1edbm:<\/strong> \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Apple. H\u1ecd th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m nh\u1eefng t\u00ednh n\u0103ng m\u1edbi nh\u1ea5t.<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh:<\/strong> \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m Apple trong th\u1eddi gian d\u00e0i v\u00e0 c\u00f3 s\u1ef1 g\u1eafn b\u00f3 s\u00e2u s\u1eafc v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n b\u00e1 t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m Apple cho b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n.<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n:<\/strong> Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y xem s\u1ea3n ph\u1ea9m Apple nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh v\u00e0 phong c\u00e1ch c\u1ee7a m\u00ecnh. H\u1ecd th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft v\u00e0 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi d\u00f9ng doanh nghi\u1ec7p:<\/strong> Apple c\u0169ng cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 d\u00e0nh cho doanh nghi\u1ec7p, nh\u01b0 MacBook Pro, iPad Pro,&#8230; Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong c\u00e1c l\u0129nh v\u1ef1c \u0111\u00f2i h\u1ecfi t\u00ednh b\u1ea3o m\u1eadt cao v\u00e0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c t\u1ed1t.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-phan-khuc-khach-hang-t\u1ef1-d\u1ed9ng-v\u1edbi-base-crm-nbsp\">6. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng v\u1edbi Base CRM&nbsp;<\/h2>\n\n\n\n<p>Tinh g\u1ecdn v\u00e0 ch\u00ednh x\u00e1c <a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> cung c\u1ea5p kh\u1ea3 n\u0103ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed phong ph\u00fa nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi mua s\u1eafm, v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n kh\u00fac ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c: <\/strong>T\u1eeb c\u00e1c \u0111i\u1ec3m ch\u1ea1m nh\u01b0 email, cu\u1ed9c g\u1ecdi, ho\u1eb7c meeting, Base CRM t\u1ef1 \u0111\u1ed9ng ghi nh\u1eadn v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p nh\u00f3m kh\u00e1ch h\u00e0ng theo c\u00e1c ti\u00eau ch\u00ed nh\u01b0 gi\u00e1 tr\u1ecb giao d\u1ecbch, t\u1ea7n su\u1ea5t t\u01b0\u01a1ng t\u00e1c, ho\u1eb7c nhu c\u1ea7u c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a: <\/strong>V\u1edbi c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, h\u1ec7 th\u1ed1ng gi\u00fap x\u00e2y d\u1ef1ng c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng. V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o ph\u00e2n kh\u00fac &#8220;kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi,&#8221; gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li><strong>B\u00e1o c\u00e1o v\u00e0 d\u1ef1 \u0111o\u00e1n: <\/strong>Base CRM t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p n\u1eafm b\u1eaft hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng nh\u00f3m ph\u00e2n kh\u00fac, \u0111\u1ed3ng th\u1eddi d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng mua h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, Base CRM c\u00f2n h\u1ed7 tr\u1ee3 to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1eeb khi thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng:<\/strong> Base CRM l\u01b0u tr\u1eef to\u00e0n b\u1ed9 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u1ed9i ng\u0169 kinh doanh ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng. L\u01b0u tr\u1eef th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin m\u1edbi nh\u1ea5t cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li><strong>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n:<\/strong> T\u00edch h\u1ee3p CSKH \u0111a k\u00eanh, t\u1eeb chat tr\u1ef1c ti\u1ebfp \u0111\u1ebfn qu\u1ea3n l\u00fd ph\u1ea3n h\u1ed3i qua ticket, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u0103ng k\u1ebft n\u1ed1i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n tr\u1ecb v\u00e0 v\u1eadn h\u00e0nh: <\/strong>Base CRM c\u00f3 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd h\u1ee3p \u0111\u1ed3ng, h\u00f3a \u0111\u01a1n, v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t. Th\u00eam v\u00e0o \u0111\u00f3, cung c\u1ea5p d\u1eef li\u1ec7u doanh thu v\u00e0 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg\" alt=\"Base CRM\" class=\"wp-image-13979\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-300x134.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-768x343.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1536x686.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-2048x914.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-lu\u1eadn\">7. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 marketing v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, ch\u1ecdn \u0111\u00fang nh\u00f3m m\u1ee5c ti\u00eau, v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap b\u1ea1n kh\u00f4ng ch\u1ec9 thu h\u00fat m\u00e0 c\u00f2n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i. \u00c1p d\u1ee5ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong kinh doanh, vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. Nh\u01b0ng l\u00e0m sao \u0111\u1ec3 bi\u1ebft ai l\u00e0 ng\u01b0\u1eddi ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi. V\u1eady ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, v\u00e0 t\u1ea1i sao n\u00f3 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":14343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"ppma_author":[55],"class_list":["post-14324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing<\/title>\n<meta name=\"description\" content=\"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: Theo nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi kh\u00e1ch h\u00e0ng, theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing\" \/>\n<meta property=\"og:description\" content=\"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: Theo nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi kh\u00e1ch h\u00e0ng, theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/base.vietnam\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T02:46:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T02:46:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n Thu Hu\u1ec7\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n Thu Hu\u1ebf\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"30 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/\"},\"author\":{\"name\":\"Nguy\u1ec5n Thu Hu\u1ebf\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/9d067ffeb4c644513fed5c37b69796b0\"},\"headline\":\"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing\",\"datePublished\":\"2025-08-14T02:46:25+00:00\",\"dateModified\":\"2025-08-14T02:46:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/\"},\"wordCount\":8415,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/base.vn\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp\",\"articleSection\":[\"Kinh doanh\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/\",\"url\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/\",\"name\":\"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp\",\"datePublished\":\"2025-08-14T02:46:25+00:00\",\"dateModified\":\"2025-08-14T02:46:46+00:00\",\"description\":\"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: Theo nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi kh\u00e1ch h\u00e0ng, theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, ...\",\"breadcrumb\":{\"@id\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#primaryimage\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp\",\"width\":1200,\"height\":628,\"caption\":\"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tin t\u1ee9c\",\"item\":\"https:\/\/base.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kinh doanh\",\"item\":\"https:\/\/base.vn\/blog\/category\/kien-thuc-kinh-doanh\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/base.vn\/blog\/#website\",\"url\":\"https:\/\/base.vn\/blog\/\",\"name\":\"Base Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/base.vn\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/base.vn\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/base.vn\/blog\/#organization\",\"name\":\"Base.vn\",\"url\":\"https:\/\/base.vn\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png\",\"width\":153,\"height\":47,\"caption\":\"Base.vn\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/base.vietnam\",\"https:\/\/www.linkedin.com\/company\/baseinc\",\"https:\/\/www.youtube.com\/channel\/UCtliV35MJd2Krt19X5r8jBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/9d067ffeb4c644513fed5c37b69796b0\",\"name\":\"Nguy\u1ec5n Thu Hu\u1ebf\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/image\/d1064433e6a473a7765e3365a0f2e4f8\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2026\/04\/nguyen-thu-hue.jpg\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2026\/04\/nguyen-thu-hue.jpg\",\"caption\":\"Nguy\u1ec5n Thu Hu\u1ebf\"},\"description\":\"Nguy\u1ec5n Thu Hu\u1ebf l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3 c\u00f3 uy t\u00edn v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft s\u1eafc b\u00e9n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. V\u1edbi s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong l\u0129nh v\u1ef1c n\u00e0y, Nguy\u1ec5n Thu Hu\u1ebf th\u01b0\u1eddng xuy\u00ean chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft tr\u00ean Base Blog. Nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a c\u00f4 kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 kh\u00edch l\u1ec7 cho c\u1ed9ng \u0111\u1ed3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch logic v\u00e0 s\u00e1ng t\u1ea1o, Thu Hu\u1ebf \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u00e1nh gi\u00e1 cao t\u1eeb \u0111\u1ed9c gi\u1ea3, g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb trong c\u1ed9ng \u0111\u1ed3ng chuy\u00ean m\u00f4n.\",\"url\":\"https:\/\/base.vn\/blog\/tac-gia\/thu-hue\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing","description":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: Theo nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi kh\u00e1ch h\u00e0ng, theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/","og_locale":"vi_VN","og_type":"article","og_title":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing","og_description":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: Theo nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi kh\u00e1ch h\u00e0ng, theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, ...","og_url":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/","og_site_name":"Base Blog","article_publisher":"https:\/\/www.facebook.com\/base.vietnam","article_published_time":"2025-08-14T02:46:25+00:00","article_modified_time":"2025-08-14T02:46:46+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp","type":"image\/webp"}],"author":"Nguy\u1ec5n Thu Hu\u1ec7","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n Thu Hu\u1ebf","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"30 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#article","isPartOf":{"@id":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/"},"author":{"name":"Nguy\u1ec5n Thu Hu\u1ebf","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/9d067ffeb4c644513fed5c37b69796b0"},"headline":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing","datePublished":"2025-08-14T02:46:25+00:00","dateModified":"2025-08-14T02:46:46+00:00","mainEntityOfPage":{"@id":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/"},"wordCount":8415,"commentCount":0,"publisher":{"@id":"https:\/\/base.vn\/blog\/#organization"},"image":{"@id":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#primaryimage"},"thumbnailUrl":"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp","articleSection":["Kinh doanh"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/","url":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/","name":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing","isPartOf":{"@id":"https:\/\/base.vn\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#primaryimage"},"image":{"@id":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#primaryimage"},"thumbnailUrl":"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp","datePublished":"2025-08-14T02:46:25+00:00","dateModified":"2025-08-14T02:46:46+00:00","description":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: Theo nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi kh\u00e1ch h\u00e0ng, theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, ...","breadcrumb":{"@id":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#primaryimage","url":"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp","width":1200,"height":628,"caption":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng"},{"@type":"BreadcrumbList","@id":"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tin t\u1ee9c","item":"https:\/\/base.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Kinh doanh","item":"https:\/\/base.vn\/blog\/category\/kien-thuc-kinh-doanh\/"},{"@type":"ListItem","position":3,"name":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing"}]},{"@type":"WebSite","@id":"https:\/\/base.vn\/blog\/#website","url":"https:\/\/base.vn\/blog\/","name":"Base Blog","description":"","publisher":{"@id":"https:\/\/base.vn\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/base.vn\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/base.vn\/blog\/#organization","name":"Base.vn","url":"https:\/\/base.vn\/blog\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png","width":153,"height":47,"caption":"Base.vn"},"image":{"@id":"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/base.vietnam","https:\/\/www.linkedin.com\/company\/baseinc","https:\/\/www.youtube.com\/channel\/UCtliV35MJd2Krt19X5r8jBQ"]},{"@type":"Person","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/9d067ffeb4c644513fed5c37b69796b0","name":"Nguy\u1ec5n Thu Hu\u1ebf","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/image\/d1064433e6a473a7765e3365a0f2e4f8","url":"https:\/\/base.vn\/wp-content\/uploads\/2026\/04\/nguyen-thu-hue.jpg","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2026\/04\/nguyen-thu-hue.jpg","caption":"Nguy\u1ec5n Thu Hu\u1ebf"},"description":"Nguy\u1ec5n Thu Hu\u1ebf l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3 c\u00f3 uy t\u00edn v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft s\u1eafc b\u00e9n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. V\u1edbi s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong l\u0129nh v\u1ef1c n\u00e0y, Nguy\u1ec5n Thu Hu\u1ebf th\u01b0\u1eddng xuy\u00ean chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft tr\u00ean Base Blog. Nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a c\u00f4 kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 kh\u00edch l\u1ec7 cho c\u1ed9ng \u0111\u1ed3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch logic v\u00e0 s\u00e1ng t\u1ea1o, Thu Hu\u1ebf \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u00e1nh gi\u00e1 cao t\u1eeb \u0111\u1ed9c gi\u1ea3, g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb trong c\u1ed9ng \u0111\u1ed3ng chuy\u00ean m\u00f4n.","url":"https:\/\/base.vn\/blog\/tac-gia\/thu-hue\/"}]}},"jetpack_featured_media_url":"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/phan-khuc-khach-hang.webp","authors":[{"term_id":55,"user_id":0,"is_guest":1,"slug":"thu-hue","display_name":"Nguy\u1ec5n Thu Hu\u1ec7","avatar_url":{"url":"https:\/\/base.vn\/wp-content\/uploads\/2026\/04\/nguyen-thu-hue.jpg","url2x":"https:\/\/base.vn\/wp-content\/uploads\/2026\/04\/nguyen-thu-hue.jpg"},"first_name":"Hu\u1ec7","last_name":"Nguy\u1ec5n Thu","user_url":"","job_title":"","description":"Nguy\u1ec5n Thu Hu\u1ec7 l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3 c\u00f3 uy t\u00edn v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft s\u1eafc b\u00e9n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. V\u1edbi s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong l\u0129nh v\u1ef1c n\u00e0y, Nguy\u1ec5n Thu Hu\u1ec7 th\u01b0\u1eddng xuy\u00ean chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft tr\u00ean Base Blog. Nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a c\u00f4 kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 kh\u00edch l\u1ec7 cho c\u1ed9ng \u0111\u1ed3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch logic v\u00e0 s\u00e1ng t\u1ea1o, Thu Hu\u1ec7 \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u00e1nh gi\u00e1 cao t\u1eeb \u0111\u1ed9c gi\u1ea3, g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb trong c\u1ed9ng \u0111\u1ed3ng chuy\u00ean m\u00f4n."}],"_links":{"self":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/14324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/comments?post=14324"}],"version-history":[{"count":0,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/14324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media\/14343"}],"wp:attachment":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media?parent=14324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/categories?post=14324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/tags?post=14324"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/ppma_author?post=14324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}