{"id":14358,"date":"2025-12-31T14:55:53","date_gmt":"2025-12-31T07:55:53","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=14358"},"modified":"2025-12-31T14:55:54","modified_gmt":"2025-12-31T07:55:54","slug":"thu-hut-khach-hang","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/thu-hut-khach-hang\/","title":{"rendered":"Top 10 c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u cho doanh nghi\u1ec7p 2026"},"content":{"rendered":"\n<p>Thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng marketing. Doanh ph\u1ea3i thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, th\u00ec m\u1edbi c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp theo. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3? C\u00f9ng <a href=\"https:\/\/base.vn?utm_source=base-blog&amp;utm_content=base.vn\/blog\/thu-hut-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch 10 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-thu-hut-khach-hang-la-gi\">1. Thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-vai-tro-quan-tr\u1ecdng-c\u1ee7a-thu-hut-khach-hang\">2. Vai tr\u00f2 quan tr\u1ecdng c\u1ee7a thu h\u00fat kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p>Thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tr\u01b0\u1edbc h\u1ebft, vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng doanh thu th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. Kh\u00e1ch h\u00e0ng m\u1edbi kh\u00f4ng ch\u1ec9 mang l\u1ea1i ngu\u1ed3n doanh thu t\u1ee9c th\u1eddi m\u00e0 c\u00f2n c\u00f3 ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, t\u1ea1o ra ngu\u1ed3n thu \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao uy t\u00edn v\u00e0 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft.<\/p>\n\n\n\n<p>H\u01a1n th\u1ebf n\u1eefa, thu h\u00fat kh\u00e1ch h\u00e0ng c\u0169ng gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, nh\u1edd v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb th\u00f4ng qua s\u1ef1 gi\u1edbi thi\u1ec7u v\u00e0 chia s\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, t\u1ea1o ra hi\u1ec7u \u1ee9ng lan t\u1ecfa t\u00edch c\u1ef1c. T\u00f3m l\u1ea1i, thu h\u00fat kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 c\u00f2n l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh, quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/vai-tro-cua-thu-hut-khach-hang-1024x576.webp\" alt=\"Vai tr\u00f2 c\u1ee7a thu h\u00fat kh\u00e1ch h\u00e0ng\" class=\"wp-image-14379\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/vai-tro-cua-thu-hut-khach-hang-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/vai-tro-cua-thu-hut-khach-hang-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/vai-tro-cua-thu-hut-khach-hang-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/vai-tro-cua-thu-hut-khach-hang-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/vai-tro-cua-thu-hut-khach-hang.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/cac-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">CAC l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 c\u00e1ch t\u00ednh Customer Acquisition Cost<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-cach-thu-hut-khach-hang-hi\u1ec7u-qu\u1ea3\">3. C\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-sang-t\u1ea1o-n\u1ed9i-dung-thu-hut\">3.1 S\u00e1ng t\u1ea1o n\u1ed9i dung thu h\u00fat<\/h3>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c nhau, th\u00ec vi\u1ec7c m\u1ed9t doanh nghi\u1ec7p \u0111em \u0111\u1ebfn nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch, h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng tin c\u1eady s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng ch\u00eca kh\u00f3a quan tr\u1ecdng, t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p uy t\u00edn tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 minh ch\u1ee9ng cho s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed9i dung trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>47% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecdc 3-5 b\u00e0i vi\u1ebft tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 (Hubspot).<\/li>\n\n\n\n<li>content marketing t\u1ea1o ra l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao g\u1ea5p 3 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 ti\u1ebft ki\u1ec7m 62% chi ph\u00ed (Demand Metric).<\/li>\n\n\n\n<li>78% kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, m\u1edbi m\u1ebb (Adobe).<\/li>\n\n\n\n<li>95% ng\u01b0\u1eddi mua B2B l\u1ef1a ch\u1ecdn doanh nghi\u1ec7p \u0111em \u0111\u1ebfn nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch v\u00e0 chuy\u00ean s\u00e2u (Demand Gen Report).<\/li>\n<\/ul>\n\n\n\n<p>N\u1ed9i dung kh\u00f4ng ch\u1ec9 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin, cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng. N\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1, t\u1eeb \u0111\u00f3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00e2n \u0111\u1ed1i gi\u1eefa y\u1ebfu t\u1ed1 thu h\u00fat, s\u00e1ng t\u1ea1o nh\u01b0ng v\u1eabn g\u1eafn li\u1ec1n v\u1edbi doanh nghi\u1ec7p v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<p>V\u1edbi 1 th\u01b0\u01a1ng hi\u1ec7u cafe, thay v\u00ec ch\u1ec9 \u0111\u0103ng b\u00e0i vi\u1ebft gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c video ng\u1eafn v\u1ec1 h\u00e0nh tr\u00ecnh t\u1eeb c\u00e2y c\u00e0 ph\u00ea \u0111\u1ebfn c\u1ed1c c\u00e0 ph\u00ea tr\u00ean b\u00e0n l\u00e0m vi\u1ec7c c\u1ee7a m\u1ed7i ng\u01b0\u1eddi, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 tips nh\u1ecf c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung thu h\u00fat, hi\u1ec7u qu\u1ea3 h\u01a1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 ng\u1eafn g\u1ecdn nh\u01b0ng \u1ea5n t\u01b0\u1ee3ng, k\u00edch th\u00edch t\u00f2 m\u00f2<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng, sinh \u0111\u1ed9ng v\u00e0 tr\u1ef1c quan (Theo b\u00e1o c\u00e1o c\u1ee7a BuzzSumo, c\u00e1c b\u00e0i vi\u1ebft c\u00f3 h\u00ecnh \u1ea3nh th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u h\u01a1n 2,3 l\u1ea7n so v\u1edbi b\u00e0i vi\u1ebft ch\u1ec9 c\u00f3 v\u0103n b\u1ea3n)<\/li>\n\n\n\n<li>N\u1ed9i dung n\u00ean t\u1eadp trung v\u00e0o gi\u1ea3i ph\u00e1p thay v\u00ec b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch l\u1ed9 li\u1ec5u<\/li>\n\n\n\n<li>L\u1ed3ng gh\u00e9p c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0o h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac<\/li>\n\n\n\n<li>T\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c g\u1eafn k\u1ebft h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>T\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u01b0ng v\u1eabn ph\u1ea3i \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng CTA thu h\u00fat \u0111\u1ec3 k\u00eau g\u1ecdi t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u n\u1ed9i dung ph\u00f9 h\u1ee3p<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-t\u1eadn-d\u1ee5ng-d\u1ed1i-th\u1ee7-c\u1ea1nh-tranh\">3.2 T\u1eadn d\u1ee5ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n\n\n\n<p>Vi\u1ec7c t\u1eadn d\u1ee5ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng t\u01b0\u1edfng ch\u1eebng nh\u01b0 m\u1ed9t vi\u1ec7c \u201c\u0111i\u00ean r\u1ed3\u201d nh\u01b0ng l\u1ea1i l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3.. Th\u1eadt v\u1eady, hi\u1ec3u r\u00f5 c\u00e1ch \u0111\u1ed1i th\u1ee7 ho\u1ea1t \u0111\u1ed9ng gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>C\u00f9ng ph\u00e2n t\u00edch v\u00ed d\u1ee5 \u0111\u1ebfn t\u1eeb Milo &#8211; Ovaltine: Cu\u1ed9c chi\u1ebfn \u201cnh\u00e0 v\u00f4 \u0111\u1ecbch\u201d t\u1ea1i Vi\u1ec7t Nam:<\/p>\n\n\n\n<p><strong>Chi\u1ebfn d\u1ecbch &#8220;Nh\u00e0 v\u00f4 \u0111\u1ecbch l\u00e0m t\u1eeb Milo&#8221;<\/strong><\/p>\n\n\n\n<p>Milo s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u1ebb tu\u1ed5i, g\u1eafn s\u1ea3n ph\u1ea9m v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cd\u00e0nh cho nh\u00e0 v\u00f4 \u0111\u1ecbch\u201d, t\u1eadp trung v\u00e0o dinh d\u01b0\u1ee1ng trong th\u1ec3 thao. \u0110i\u1ec1u n\u00e0y t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c b\u1eadc ph\u1ee5 huynh mu\u1ed1n con m\u00ecnh tr\u1edf n\u00ean n\u0103ng \u0111\u1ed9ng v\u00e0 kh\u1ecfe m\u1ea1nh.<\/p>\n\n\n\n<p><strong>Ovaltine \u0111\u00e1p tr\u1ea3 v\u1edbi &#8220;Ch\u1eb3ng c\u1ea7n v\u00f4 \u0111\u1ecbch, ch\u1ec9 c\u1ea7n con th\u00edch&#8221;<\/strong><\/p>\n\n\n\n<p>Ovaltine t\u1eadn d\u1ee5ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a Milo \u0111\u1ec3 \u0111\u1ed1i \u0111\u1ea7u m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp. H\u1ecd kh\u00e9o l\u00e9o xo\u00e1y v\u00e0o \u00e1p l\u1ef1c v\u00f4 h\u00ecnh m\u00e0 th\u00f4ng \u0111i\u1ec7p &#8220;nh\u00e0 v\u00f4 \u0111\u1ecbch&#8221; c\u1ee7a Milo c\u00f3 th\u1ec3 g\u00e2y ra, thay v\u00e0o \u0111\u00f3 nh\u1ea5n m\u1ea1nh s\u1ef1 t\u1ef1 do, tho\u1ea3i m\u00e1i, v\u00e0 ni\u1ec1m vui c\u1ee7a tr\u1ebb nh\u1ecf khi \u0111\u01b0\u1ee3c l\u00e0 ch\u00ednh m\u00ecnh.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3: Chi\u1ebfn d\u1ecbch n\u00e0y c\u1ee7a Ovaltine t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng v\u00e0 gi\u00fap c\u00e1c b\u1eadc ph\u1ee5 huynh mu\u1ed1n con m\u00ecnh h\u1ea1nh ph\u00fac thay v\u00ec b\u1ecb th\u00fac \u00e9p ph\u1ea3i th\u00e0nh c\u00f4ng. Ovaltine \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e1ng k\u1ec3 nh\u1edd chi\u1ebfn d\u1ecbch marketing s\u00e1ng t\u1ea1o v\u00e0 th\u00f4ng minh n\u00e0y.<\/p>\n\n\n\n<p>Qua \u0111\u00f3, c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ph\u1ea3n \u1ee9ng hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111\u1ec3 s\u00e1ng t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch xu\u1ea5t s\u1eafc. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u1ec9 di\u1ec5n ra m\u1ed9t l\u1ea7n m\u00e0 l\u00e0 qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p lu\u00f4n th\u00edch nghi v\u1edbi thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/quang-cao-de-thu-hut-khach-hang-1024x683.webp\" alt=\"S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed\" class=\"wp-image-14381\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/quang-cao-de-thu-hut-khach-hang-1024x683.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/quang-cao-de-thu-hut-khach-hang-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/quang-cao-de-thu-hut-khach-hang-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/quang-cao-de-thu-hut-khach-hang-1536x1024.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/quang-cao-de-thu-hut-khach-hang.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-s\u1eed-d\u1ee5ng-qu\u1ea3ng-cao-tr\u1ea3-phi\">3.3 S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed<\/h3>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng nh\u1edd kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i, nhanh ch\u00f3ng v\u00e0 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 Google Ads, Facebook Ads, v\u00e0 TikTok Ads, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp b\u1eb1ng c\u00e1ch h\u01b0\u1edbng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>V\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng m\u00ecnh mong mu\u1ed1n th\u00f4ng qua \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, \u0111\u1ecba l\u00fd v\u00e0 h\u00e0nh vi, s\u1edf th\u00edch. Ngo\u00e0i ra, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn <a href=\"https:\/\/base.vn\/blog\/khach-hang-tiem-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a> c\u00f3 th\u1ec3 th\u1ed1ng k\u00ea s\u1ed1 li\u1ec7u chi ti\u1ebft v\u1ec1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 m\u1eb9o thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 th\u00f4ng qua chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tr\u01b0\u1edbc khi ch\u1ea1y qu\u1ea3ng c\u00e1o, c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c ti\u00eau ch\u00ed nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c.<\/li>\n\n\n\n<li>L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed.<\/li>\n\n\n\n<li>T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video ng\u1eafn ho\u1eb7c ti\u00eau \u0111\u1ec1 b\u1eaft m\u1eaft \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd trong v\u00e0i gi\u00e2y \u0111\u1ea7u ti\u00ean. Ngo\u00e0i ra, h\u00e3y th\u1eed nghi\u1ec7m c\u00e1c n\u1ed9i dung kh\u00e1c nhau \u0111\u1ec3 xem \u0111\u00e2u l\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/li>\n\n\n\n<li>N\u00ean ch\u1ea1y tr\u01b0\u1edbc v\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch nh\u1ecf \u0111\u1ec3 ki\u1ec3m tra hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi ch\u1ea1y v\u1edbi ng\u00e2n s\u00e1ch l\u1edbn h\u01a1n.<\/li>\n\n\n\n<li>&nbsp;Trong su\u1ed1t th\u1eddi gian ch\u1ea1y, c\u1ea7n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 CPC (chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t), CPM (chi ph\u00ed tr\u00ean m\u1ed7i 1.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb), v\u00e0 ROAS (l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o) \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed.&nbsp;&nbsp;<\/li>\n\n\n\n<li>&nbsp;T\u1eadn d\u1ee5ng t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o nh\u1eafm l\u1ea1i (remarketing) \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng truy c\u1eadp website\/ fanpage ho\u1eb7c c\u00e1c kh\u00e1ch h\u00e0ng c\u0169.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-booking-kols-influencers\">3.4 Booking KOLs, Influencers<\/h3>\n\n\n\n<p>KOLs (Key Opinion Leaders) hay Influencers l\u00e0 m\u1ed9t c\u1ea7u n\u1ed1i hi\u1ec7u qu\u1ea3 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing. V\u1edbi kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng l\u1edbn, nh\u1eefng ng\u01b0\u1eddi n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng tin, c\u1ea3m x\u00fac v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng.<\/p>\n\n\n\n<p>Theo kh\u1ea3o s\u00e1t c\u1ee7a Nielsen, 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o c\u00e1c khuy\u1ebfn ngh\u1ecb t\u1eeb c\u00e1 nh\u00e2n h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p>KOLs l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3, h\u1ecd s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh, tin t\u01b0\u1edfng v\u00e0o l\u1eddi khuy\u00ean v\u00e0 \u00fd ki\u1ebfn c\u1ee7a h\u1ecd. Ch\u00ednh \u0111i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn <a href=\"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 c\u1ee7a Shopee v\u1edbi BLACKPINK kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o \u1ee9ng d\u1ee5ng \u0111\u00e1ng k\u1ec3 m\u00e0 c\u00f2n t\u1ea1o ra doanh thu v\u01b0\u1ee3t mong \u0111\u1ee3i trong c\u00e1c \u0111\u1ee3t b\u00e1n h\u00e0ng l\u1edbn.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d k\u1ebft h\u1ee3p gi\u1eefa Biti&#8217;s v\u1edbi S\u01a1n T\u00f9ng v\u00e0 Soobin Ho\u00e0ng S\u01a1n th\u00f4ng qua c\u00e1 s\u1ea3n ph\u1ea9m \u00e2m nh\u1ea1c \u0111\u00e3 l\u00e0m cho Biti&#8217;s tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u00e0n t\u00e1n s\u00f4i n\u1ed5i tr\u00ean truy\u1ec1n th\u00f4ng, v\u00e0 gia t\u0103ng doanh s\u1ed1 \u0111\u00e1ng k\u1ec3 cho d\u00f2ng s\u1ea3n ph\u1ea9m Bitis Hunter.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ec3 vi\u1ec7c s\u1eed d\u1ee5ng KOLs tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 r\u00f5 r\u00e0ng th\u00f4ng qua c\u00e1c brief, tuy nhi\u00ean kh\u00f4ng n\u00ean g\u00f2 b\u00f3 qu\u00e1 \u0111\u1ec3 m\u1ea5t \u0111i s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ch\u1ea5t ri\u00eang c\u1ee7a KOLs<\/li>\n\n\n\n<li>L\u1ef1a ch\u1ecdn KOLs ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, ng\u00e0nh ngh\u1ec1<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng k\u1ebft h\u1ee3p tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau<\/li>\n\n\n\n<li>L\u1ef1a ch\u1ecdn nh\u1eefng th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng t\u1ed1t<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng xuy\u00ean<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/kol-thu-hut-khach-hang-1024x683.webp\" alt=\"KOLs thu h\u00fat kh\u00e1ch h\u00e0ng\" class=\"wp-image-14383\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/kol-thu-hut-khach-hang-1024x683.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/kol-thu-hut-khach-hang-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/kol-thu-hut-khach-hang-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/kol-thu-hut-khach-hang-1536x1024.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/kol-thu-hut-khach-hang.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-cac-ch\u01b0\u01a1ng-trinh-\u01b0u-dai\">3.5 C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i<\/h3>\n\n\n\n<p>\u01afu \u0111\u00e3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c k\u00edch th\u00edch t\u00e2m l\u00fd FOMO (fear of missing out) &#8211; n\u1ed7i s\u1ee3 khi b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb cao h\u01a1n so v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra, t\u1eeb \u0111\u00f3 k\u00edch th\u00edch h\u1ecd nhanh ch\u00f3ng mua h\u00e0ng.<\/p>\n\n\n\n<p>Theo s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u t\u1eeb RetailMeNot, 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd b\u1ecb thu h\u00fat b\u1edfi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch t\u1ea1o ra ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<p>S\u00e0n TM\u0110T n\u1ed5i ti\u1ebfng Shopee \u0111\u00e3 c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Flash Sale \u201cgi\u1edd v\u00e0ng gi\u00e1 s\u1ed1c\u201d. Kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh thu, \u0111i\u1ec1u n\u00e0y c\u00f2n gi\u00fap Shopee thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i \u201cMua 1 t\u1eb7ng 1\u201d v\u00e0o c\u00e1c khung gi\u1edd th\u1ea5p \u0111i\u1ec3m c\u0169ng gi\u00fap Starbucks t\u0103ng \u0111\u00e1ng k\u1ec3 l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn qu\u00e1n ho\u1eb7c \u0111\u1eb7t h\u00e0ng trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3.<\/p>\n\n\n\n<p>Khi x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, c\u1ea7n l\u01b0u \u00fd t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ngo\u00e0i ra, ch\u01b0\u01a1ng tr\u00ecnh n\u00ean \u0111i k\u00e8m gi\u1edbi h\u1ea1n th\u1eddi gian \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng. Tr\u01b0\u1edbc khi ch\u1ea1y chi\u1ebfn d\u1ecbch \u01b0u \u0111\u00e3i, doanh nghi\u1ec7p n\u00ean truy\u1ec1n th\u00f4ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh c\u1ee7a m\u00ecnh, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau bi\u1ebft \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c \u01b0u \u0111\u00e3i ph\u1ed5 bi\u1ebfn bao g\u1ed3m:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp&nbsp;<\/li>\n\n\n\n<li>Qu\u00e0 t\u1eb7ng \u0111i k\u00e8m&nbsp;<\/li>\n\n\n\n<li>\u01afu \u0111\u00e3i mua 1 t\u1eb7ng 1 ho\u1eb7c gi\u1ea3m gi\u00e1 khi mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn<\/li>\n\n\n\n<li>\u01afu \u0111\u00e3i d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t ho\u1eb7c cho kh\u00e1ch h\u00e0ng VIP&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p c\u0169ng kh\u00f4ng n\u00ean qu\u00e1 l\u1ea1m d\u1ee5ng, v\u00ec c\u00f3 th\u1ec3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-6-t\u1ed5-ch\u1ee9c-s\u1ef1-ki\u1ec7n\">3.6 T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/h3>\n\n\n\n<p>M\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u1ed9c \u0111\u00e1o c\u00f3 ti\u1ec1m n\u0103ng t\u1ea1o hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd, th\u00f4ng qua \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>Theo Event Marketing Institute, 91% ng\u01b0\u1eddi tham gia s\u1ef1 ki\u1ec7n c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb tr\u1ea3i nghi\u1ec7m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, gi\u00fap lan t\u1ecfa h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n\n\n\n<p>T\u00f9y v\u00e0o t\u1eebng th\u1eddi \u0111i\u1ec3m, m\u1ee5c \u0111\u00edch marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh thu h\u00fat kh\u00e1ch h\u00e0ng v\u1edbi quy m\u00f4, h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/p>\n\n\n\n<p>N\u1ed9i dung trong s\u1ef1 ki\u1ec7n c\u1ea7n ph\u1ea3i l\u00ean k\u1ecbch b\u1ea3n k\u1ef9 l\u01b0\u1ee1ng, c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng. Ngo\u00e0i ra, \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u1ea7n ph\u1ea3i t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch tham d\u1ef1. V\u00ed d\u1ee5: x\u00e2y d\u1ef1ng c\u00e1c khu v\u1ef1c t\u01b0\u01a1ng t\u00e1c, ch\u01a1i tr\u00f2 ch\u01a1i ho\u1eb7c n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp hay tham gia h\u1ecfi \u0111\u00e1p v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-7-seo\">3.7 SEO<\/h3>\n\n\n\n<p>Khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin li\u00ean quan v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, SEO gi\u00fap \u0111\u1ea3m b\u1ea3o b\u00e0i vi\u1ebft, trang web c\u1ee7a doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n n\u1ed5i b\u1eadt, t\u1eeb \u0111\u00f3 thu h\u00fat kh\u00e1ch h\u00e0ng truy c\u1eadp t\u1ef1 nhi\u00ean m\u00e0 kh\u00f4ng m\u1ea5t chi ph\u00ed tr\u1ef1c ti\u1ebfp cho qu\u1ea3ng c\u00e1o.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Theo th\u1ed1ng k\u00ea c\u1ee7a Hubspot, 75% ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bao gi\u1edd nh\u1ea5p v\u00e0o trang th\u1ee9 hai c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li>Theo Backlinko, website xu\u1ea5t hi\u1ec7n trong top 3 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c 54,4% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t.<\/li>\n<\/ul>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap trang c\u1ee7a doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n trong top10 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean v\u00e0 gia t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m t\u1ed1t SEO, ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan v\u1ec1 k\u1ef9 thu\u1eadt SEO, c\u1ea7n ph\u1ea3i ch\u00fa \u00fd k\u1ebft h\u1ee3p v\u1edbi n\u1ed9i dung h\u1eefu \u00edch, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 SEMrush, Ahref, Google Analytics, Google Search Console,&#8230;\u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 theo d\u00f5i c\u00e1c d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft ph\u1ee5c v\u1ee5 cho SEO.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/SEO-1024x683.webp\" alt=\"SEO\" class=\"wp-image-14385\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/SEO-1024x683.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/SEO-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/SEO-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/SEO-1536x1024.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/SEO.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-8-seeding\">3.8 Seeding<\/h3>\n\n\n\n<p>Seeding kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 lan t\u1ecfa t\u1ef1 nhi\u00ean nh\u1edd c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng, t\u1eeb \u0111\u00f3 d\u1eabn d\u1eaft, thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u01afu \u0111i\u1ec3m c\u1ee7a seeding so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c marketing kh\u00e1c trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o \u0111i\u1ec3m ch\u1ea1m t\u1ef1 nhi\u00ean: Seeding th\u01b0\u1eddng di\u1ec5n ra d\u01b0\u1edbi d\u1ea1ng b\u00e0i \u0111\u0103ng, b\u00ecnh lu\u1eadn, ho\u1eb7c chia s\u1ebb t\u1eeb c\u00e1c t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n ho\u1eb7c trang c\u1ed9ng \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u00f4ng tin ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, kh\u00f4ng khi\u1ebfn ng\u01b0\u1eddi xem c\u00f3 c\u1ea3m gi\u00e1c b\u1ecb \u00e9p bu\u1ed9c xem qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>T\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c: Nh\u1eefng \u0111\u00e1nh gi\u00e1, c\u00e2u chuy\u1ec7n ho\u1eb7c tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1eadt t\u1eeb c\u00e1 nh\u00e2n th\u01b0\u1eddng d\u1ec5 g\u00e2y thi\u1ec7n c\u1ea3m h\u01a1n so v\u1edbi th\u00f4ng \u0111i\u1ec7p mang t\u00ednh \u201cch\u00ednh th\u1ed1ng\u201d t\u1eeb doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Kh\u01a1i g\u1ee3i nhu c\u1ea7u ti\u1ec1m \u1ea9n: B\u1eb1ng c\u00e1ch kh\u00e9o l\u00e9o g\u1ee3i m\u1edf v\u1ea5n \u0111\u1ec1 ho\u1eb7c gi\u1ea3i ph\u00e1p, seeding c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra h\u1ecd c\u00f3 nhu c\u1ea7u m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 ch\u01b0a t\u1eebng ngh\u0129 t\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p>Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, seeding kh\u00f4ng ch\u1ec9 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd. \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing k\u1ebft h\u1ee3p gi\u1eefa s\u00e1ng t\u1ea1o n\u1ed9i dung, hi\u1ec3u bi\u1ebft insight kh\u00e1ch h\u00e0ng, v\u00e0 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-9-email-marketing\">3.9 Email marketing<\/h3>\n\n\n\n<p>Email marketing l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd v\u00e0 linh ho\u1ea1t, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u ng\u00e0nh ngh\u1ec1 n\u1ebfu \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a k\u00eanh n\u00e0y \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>Theo Monetate, email marketing c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh 2,3%, cao h\u01a1n so v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i (1,0%). V\u1edbi \u01b0u \u0111i\u1ec3m l\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m nhi\u1ec1u chi ph\u00ed, c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a cao, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng, email marketing v\u1eabn gi\u1eef v\u1ecb tr\u00ed l\u00e0 k\u00eanh ti\u1ebfp th\u1ecb c\u00f3 hi\u1ec7u su\u1ea5t cao, gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-10-tr\u1ea3i-nghi\u1ec7m-mi\u1ec5n-phi\">3.10 Tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed<\/h3>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed gi\u00fap kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n t\u00e2m l\u00fd tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh xu\u1ed1ng ti\u1ec1n mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. Th\u00f4ng qua \u0111\u00f3, h\u1ecd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ecbu r\u1ee7i ro t\u00e0i ch\u00ednh, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 v\u00e0 k\u00edch th\u00edch mua h\u00e0ng.<\/p>\n\n\n\n<p>C\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng n\u00e0y t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ed5 bi\u1ebfn v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1ec1 spa, th\u1ea9m m\u1ef9, gi\u00e1o d\u1ee5c ho\u1eb7c c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p s\u1ea3n ph\u1ea9m SaaS.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Theo Harvard Business Review: 54% kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m sau khi tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed.<\/li>\n\n\n\n<li>Theo Totango: 44% doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh freemium nh\u1eadn th\u1ea5y kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb nh\u00f3m \u0111\u00e3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n<\/ul>\n\n\n\n<p>\u00c1p d\u1ee5ng c\u00e1ch n\u00e0y Spotify &#8211; \u1ee9ng d\u1ee5ng \u00e2m nh\u1ea1c tr\u1ef1c tuy\u1ebfn \u0111\u00e3 th\u00e0nh c\u00f4ng thu h\u00fat kh\u00e1ch h\u00e0ng v\u1edbi g\u00f3i s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed (c\u00f3 ch\u1ee9a qu\u1ea3ng c\u00e1o), cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m nh\u1eefng t\u00ednh n\u0103ng c\u01a1 b\u1ea3n tr\u01b0\u1edbc khi n\u00e2ng c\u1ea5p l\u00ean g\u00f3i Premium. K\u1ebft qu\u1ea3 l\u00e0, t\u00ednh \u0111\u1ebfn n\u0103m 2023 h\u01a1n 45% ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed \u0111\u00e3 chuy\u1ec3n sang g\u00f3i tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c s\u1ef1 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, g\u00f3i tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai ph\u00f9 h\u1ee3p. D\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed ph\u1ea3i \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng nh\u01b0ng v\u1eabn gi\u1eef l\u1ea1i nh\u1eefng t\u00ednh n\u0103ng\/ l\u1ee3i \u00edch cao h\u01a1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd chuy\u1ec3n sang tr\u1ea3 ph\u00ed. Ngo\u00e0i ra, th\u1eddi gian tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n trong 7-30 ng\u00e0y, t\u00f9y v\u00e0o t\u1eebng ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Netflix cung c\u1ea5p 30 ng\u00e0y mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi d\u00f9ng m\u1edbi tr\u01b0\u1edbc khi y\u00eau c\u1ea7u chuy\u1ec3n sang g\u00f3i tr\u1ea3 ph\u00ed.<\/li>\n\n\n\n<li>Canva b\u1ea3n mi\u1ec5n ph\u00ed cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng nh\u1eefng t\u00ednh n\u0103ng c\u01a1 b\u1ea3n, c\u00f2n c\u00e1c m\u1eabu \u0111\u1eb9p h\u01a1n, c\u00e1c t\u00ednh n\u0103ng chuy\u00ean s\u00e2u h\u01a1n th\u00ec c\u1ea7n chuy\u1ec3n sang b\u1ea3n tr\u1ea3 ph\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-k\u1ebft-lu\u1eadn\">4. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Thu h\u00fat kh\u00e1ch h\u00e0ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n, nh\u01b0ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn v\u00e0 s\u1ef1 linh ho\u1ea1t trong c\u00e1ch tri\u1ec3n khai, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd trong l\u00f2ng c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. Vi\u1ec7c k\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c nhau c\u0169ng s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o n\u00ean c\u00e1c chi\u1ebfn d\u1ecbch marketing thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Ngo\u00e0i ra, vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5, ph\u1ea7n m\u1ec1m chuy\u00ean bi\u1ec7t c\u0169ng l\u00e0 b\u00ed quy\u1ebft quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>V\u1edbi b\u1ed9 t\u00ednh n\u0103ng to\u00e0n di\u1ec7n, chuy\u00ean s\u00e2u v\u00e0 m\u1ea1nh m\u1ebd, gi\u1ea3i ph\u00e1p <a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> \u0111em \u0111\u1ebfn cho doanh nghi\u1ec7p m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch trong su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Base CRM gi\u00fap qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh t\u1eeb thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c, b\u00e1n h\u00e0ng (g\u1ecdi \u0111i\u1ec7n, g\u1eedi email, tr\u1ea3 l\u1eddi tin nh\u1eafn kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng,&#8230;). \u0110\u00e2y c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u th\u00f4ng minh ghi nh\u1eadn t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u1ee7a sales v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng, t\u00edch h\u1ee3p t\u00ednh n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u1ebft c\u00f9ng c\u00e1c b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd th\u00f4ng tin hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u quy tr\u00ecnh marketing v\u00e0 kinh doanh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg\" alt=\"Base CRM\" class=\"wp-image-13979\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-300x134.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-768x343.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1536x686.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-2048x914.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng marketing. Doanh ph\u1ea3i thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, th\u00ec m\u1edbi c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp theo. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 t\u00e0i s\u1ea3n quan [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,22],"tags":[],"ppma_author":[63],"class_list":["post-14358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh","category-kien-thuc-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u cho doanh nghi\u1ec7p 2026<\/title>\n<meta name=\"description\" content=\"Doanh nghi\u1ec7p \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng? 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