{"id":14501,"date":"2025-08-14T09:44:05","date_gmt":"2025-08-14T02:44:05","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=14501"},"modified":"2025-08-14T09:44:06","modified_gmt":"2025-08-14T02:44:06","slug":"salesforce-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/salesforce-la-gi\/","title":{"rendered":"Salesforce l\u00e0 g\u00ec\u200b? Gi\u1ea3i ph\u00e1p n\u00e0o c\u00f3 th\u1ec3 thay th\u1ebf Salesforce CRM?"},"content":{"rendered":"\n

Trong th\u1ebf gi\u1edbi ph\u1ea7n m\u1ec1m CRM, Salesforce kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean n\u1ed5i b\u1eadt m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d v\u1edbi h\u01a1n 150.000 kh\u00e1ch h\u00e0ng v\u00e0 h\u1ec7 sinh th\u00e1i phong ph\u00fa g\u1ea7n 9.000 \u1ee9ng d\u1ee5ng v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed1i t\u00e1c. Nh\u01b0ng li\u1ec7u Salesforce CRM c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 gi\u1ea3i ph\u00e1p CRM l\u00fd t\u01b0\u1edfng nh\u1ea5t d\u00e0nh cho m\u1ecdi doanh nghi\u1ec7p, hay c\u00f2n nh\u1eefng l\u1ef1a ch\u1ecdn kh\u00e1c h\u1ea5p d\u1eabn h\u01a1n?<\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft sau \u0111\u00e2y, h\u00e3y c\u00f9ng Base Blog<\/a> kh\u00e1m ph\u00e1 nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i, \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Salesforce CRM v\u00e0 so s\u00e1nh Salesforce v\u1edbi m\u1ed9t s\u1ed1 CRM h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay, \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 s\u00e1ng su\u1ed1t nh\u1ea5t!<\/p>\n\n\n\n

1. Hi\u1ec3u v\u1ec1 Salesforce v\u00e0 Salesforce CRM<\/strong><\/h2>\n\n\n\n

1.1 Salesforce l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

Salesforce<\/strong>, hay Salesforce.com, Inc.<\/strong>, l\u00e0 m\u1ed9t c\u00f4ng ty cung c\u1ea5p ph\u1ea7n m\u1ec1m d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y (cloud-based software) h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, v\u1edbi tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i San Francisco, California. Salesforce chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p, bao g\u1ed3m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1999 b\u1edfi Marc Benioff, c\u1ef1u gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Oracle, Salesforce nhanh ch\u00f3ng g\u00e2y ti\u1ebfng vang trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7. \u0110\u1ebfn n\u0103m 2004, c\u00f4ng ty th\u1ef1c hi\u1ec7n \u0111\u1ee3t ch\u00e0o b\u00e1n c\u1ed5 phi\u1ebfu l\u1ea7n \u0111\u1ea7u (IPO) th\u00e0nh c\u00f4ng v\u00e0 kh\u00f4ng ng\u1eebng t\u0103ng tr\u01b0\u1edfng k\u1ec3 t\u1eeb \u0111\u00f3. T\u00ednh \u0111\u1ebfn n\u0103m 2022, Salesforce gi\u1eef v\u1ecb tr\u00ed th\u1ee9 61 th\u1ebf gi\u1edbi v\u1ec1 v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng, v\u1edbi gi\u00e1 tr\u1ecb \u01b0\u1edbc t\u00ednh g\u1ea7n 153 t\u1ef7 USD v\u00e0 \u0111\u1ed3ng th\u1eddi tr\u1edf th\u00e0nh c\u00f4ng ty ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

Truy c\u1eadp website Salesforce: T\u1ea0I \u0110\u00c2Y<\/a><\/p>\n\n\n\n

1.2 Salesforce CRM l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n

Salesforce CRM (Customer Relationship Management)<\/strong> l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00f4ng qua tr\u00ecnh duy\u1ec7t web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n. \u0110\u01b0\u1ee3c t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p h\u00e0ng \u0111\u1ea7u c\u1ee7a Salesforce nh\u01b0 Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud v\u00e0 Data Cloud, n\u1ec1n t\u1ea3ng n\u00e0y mang l\u1ea1i s\u1ef1 th\u1ed1ng nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 cao trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n

V\u1edbi h\u00e0ng lo\u1ea1t t\u00ednh n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 ti\u00ean ti\u1ebfn, Salesforce CRM h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng, qu\u1ea3n l\u00fd d\u1eef li\u1ec7u \u0111\u1ebfn cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 ch\u1ea5t l\u01b0\u1ee3ng cao. \u0110\u1eb7c bi\u1ec7t, Salesforce c\u00f2n n\u1ed5i b\u1eadt v\u1edbi kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p linh ho\u1ea1t v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn nh\u01b0 Mailchimp, Slack, ActiveCampaign, Outlook, Gmail v\u00e0 Xero.<\/p>\n\n\n

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\"Salesforce<\/figure><\/div>\n\n\n

2. L\u1ee3i \u00edch n\u1ed5i b\u1eadt khi s\u1eed d\u1ee5ng Salesforce CRM l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

C\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Salesforce \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m gi\u00fap doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch n\u1ed5i b\u1eadt m\u00e0 Salesforce CRM mang l\u1ea1i:<\/p>\n\n\n\n

2.1 Truy c\u1eadp h\u1ec7 th\u1ed1ng t\u1eeb xa, m\u1ecdi l\u00fac v\u00e0 m\u1ecdi n\u01a1i<\/strong><\/h3>\n\n\n\n

\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, Salesforce CRM cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u t\u1eeb b\u1ea5t k\u1ef3 \u0111\u00e2u ch\u1ec9 v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c m\u00e1y t\u00ednh c\u00f3 k\u1ebft n\u1ed1i internet. Doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3n l\u00fd ph\u1ea7n c\u1ee9ng v\u00e0 c\u1eadp nh\u1eadt ph\u1ea7n m\u1ec1m m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh m\u01b0\u1ee3t m\u00e0, li\u00ean t\u1ee5c d\u00f9 \u1edf b\u1ea5t k\u1ef3 \u0111\u1ecba \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\n

2.2 Kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn v\u00e0 m\u1edf r\u1ed9ng tuy\u1ec7t v\u1eddi<\/strong><\/h3>\n\n\n\n

Salesforce d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u01b0 Google Cloud, WhatsApp, QuickBooks, LinkedIn, Mailchimp, DropBox v\u00e0 Heroku, gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng h\u1ec7 th\u1ed1ng m\u1ed9t c\u00e1ch linh ho\u1ea1t. \u0110\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kinh doanh ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n

2.3 \u1ee8ng d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 AI<\/strong><\/h3>\n\n\n\n

Salesforce t\u00edch h\u1ee3p AI \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00e1c v\u1ee5, d\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1ea3m thi\u1ec3u c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng m\u00e0 c\u00f2n n\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh, mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

2.4 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u chu\u1ea9n x\u00e1c v\u00e0 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng minh<\/strong><\/h3>\n\n\n\n

V\u1edbi kh\u1ea3 n\u0103ng theo d\u00f5i v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kinh doanh t\u1eeb nhi\u1ec1u k\u00eanh nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng, trang web v\u00e0 ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p, Salesforce t\u1ed5 ch\u1ee9c v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u00e0 chi ti\u1ebft. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, Salesforce c\u00f2n cung c\u1ea5p c\u00e1c d\u1ef1 \u0111o\u00e1n th\u00f4ng minh v\u1ec1 xu h\u01b0\u1edbng, h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng, h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 kinh doanh h\u00e0nh \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/p>\n\n\n\n

2.5 Th\u00fac \u0111\u1ea9y c\u1ed9ng t\u00e1c v\u00e0 chia s\u1ebb th\u00f4ng tin gi\u1eefa c\u00e1c ph\u00f2ng ban<\/strong><\/h3>\n\n\n\n

Salesforce th\u00fac \u0111\u1ea9y s\u1ef1 ph\u1ed1i h\u1ee3p v\u00e0 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c ph\u00f2ng ban th\u00f4ng qua t\u00ednh n\u0103ng chia s\u1ebb b\u1ea3n ghi (record) th\u00f4ng tin kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, trong qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n m\u1ed9t kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 ghi ch\u00fa v\u00e0 l\u01b0u tr\u1eef t\u1ea5t c\u1ea3 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u00f3 v\u00e0o h\u1ec7 th\u1ed1ng. Nh\u1edd v\u1eady, t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt v\u00e0 n\u1eafm r\u00f5 m\u1ecdi nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o.<\/p>\n\n\n\n

Ngo\u00e0i ra, Salesforce c\u00f2n h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean k\u1ebft n\u1ed1i v\u00e0 giao ti\u1ebfp v\u1edbi nhau theo th\u1eddi gian th\u1ef1c th\u00f4ng qua Chatter. \u0110\u00e2y l\u00e0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i doanh nghi\u1ec7p chuy\u00ean d\u1ee5ng, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb \u00fd t\u01b0\u1edfng v\u00e0 c\u1ed9ng t\u00e1c m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.<\/p>\n\n\n

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\"L\u1ee3i<\/figure><\/div>\n\n\n

3. T\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i c\u1ee7a ph\u1ea7n m\u1ec1m Salesforce CRM<\/strong><\/h2>\n\n\n\n

3.1 Qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng 360 \u0111\u1ed9<\/strong><\/h3>\n\n\n\n

Salesforce CRM cung c\u1ea5p kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd chi ti\u1ebft v\u00e0 to\u00e0n di\u1ec7n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 v\u00e0 ti\u1ec1m n\u0103ng. T\u1eeb c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n nh\u01b0 t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, h\u1ed3 s\u01a1 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00e2y gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef s\u1eafp x\u1ebfp m\u1ed9t c\u00e1ch khoa h\u1ecdc. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

3.2 Qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/strong><\/h3>\n\n\n\n

Salesforce c\u0169ng cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd, cho ph\u00e9p doanh nghi\u1ec7p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, qu\u1ea3n l\u00fd c\u01a1 h\u1ed9i v\u00e0 gi\u00e1m s\u00e1t \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng (sales pipeline) m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Nh\u1edd \u0111\u00f3, c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 ch\u1ed1t giao d\u1ecbch nhanh h\u01a1n.<\/p>\n\n\n\n

3.3 Ph\u00e2n t\u00edch th\u00f4ng minh v\u1edbi AI Einstein<\/strong><\/h3>\n\n\n\n

Nh\u1edd t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), Einstein Analytics mang \u0111\u1ebfn cho doanh nghi\u1ec7p kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u01b0\u1ee3t tr\u1ed9i. C\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng ch\u1ec9 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng b\u00e1n h\u00e0ng m\u00e0 c\u00f2n g\u1ee3i \u00fd h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, thay v\u00ec c\u1ea3m t\u00ednh.<\/p>\n\n\n\n

V\u1edbi c\u00e1c t\u00ednh n\u0103ng nh\u01b0 ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 h\u1ecdc m\u00e1y (machine learning), doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u kh\u00e1ch h\u00e0ng, t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 d\u1ef1 b\u00e1o doanh s\u1ed1 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n

3.4 T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u00f9y ch\u1ec9nh chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb<\/strong><\/h3>\n\n\n\n

Khi \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi gi\u1ea3i ph\u00e1p Marketing Cloud, Salesforce CRM s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, t\u1eeb qu\u1ea3ng c\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i, email \u0111\u1ebfn t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb. V\u1edbi kh\u1ea3 n\u0103ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau tinh vi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. T\u1eeb \u0111\u00f3, nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u1ebd c\u1ed9ng h\u01b0\u1edfng m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

3.5 D\u1ef1 b\u00e1o doanh s\u1ed1 to\u00e0n di\u1ec7n<\/strong><\/h3>\n\n\n\n

Salesforce CRM cung c\u1ea5p c\u00f4ng c\u1ee5 theo d\u00f5i to\u00e0n di\u1ec7n v\u1ec1 \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng v\u00e0 m\u1ecdi \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. D\u1ef1a tr\u00ean c\u00e1c ph\u00e2n t\u00edch chi ti\u1ebft, c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd \u0111\u01b0a ra d\u1ef1 b\u00e1o doanh s\u1ed1 \u0111\u00e1ng tin c\u1eady, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. B\u00e1o c\u00e1o d\u1ef1 b\u00e1o c\u0169ng gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc nh\u1ea5t, \u0111\u1ed3ng th\u1eddi \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh ph\u1ee9c t\u1ea1p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch.<\/p>\n\n\n\n

3.6 T\u00edch h\u1ee3p, m\u1edf r\u1ed9ng v\u00e0 t\u00f9y ch\u1ec9nh linh ho\u1ea1t<\/strong><\/h3>\n\n\n\n

Salesforce n\u1ed5i ti\u1ebfng v\u1edbi kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p m\u01b0\u1ee3t m\u00e0 v\u1edbi nhi\u1ec1u h\u1ec7 th\u1ed1ng b\u00ean ngo\u00e0i nh\u01b0 ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n, ti\u1ebfp th\u1ecb ho\u1eb7c ERP, gi\u00fap d\u00f2ng ch\u1ea3y d\u1eef li\u1ec7u trong doanh nghi\u1ec7p lu\u00f4n th\u00f4ng su\u1ed1t. H\u01a1n n\u1eefa, n\u1ec1n t\u1ea3ng n\u00e0y c\u00f2n cho ph\u00e9p t\u00f9y ch\u1ec9nh giao di\u1ec7n, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n (dashboard), b\u00e1o c\u00e1o v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u kinh doanh t\u1eeb hi\u1ec7n t\u1ea1i \u0111\u1ebfn t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n

\n
\"Salesforce<\/figure><\/div>\n\n\n

4. \u01afu, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Salesforce? Salesforce ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p n\u00e0o?<\/strong><\/h2>\n\n\n\n

Tr\u01b0\u1edbc khi t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi \u201cSalesforce ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p n\u00e0o?\u201d, ch\u00fang ta h\u00e3y c\u00f9ng nhau \u0111\u00e1nh gi\u00e1 v\u1ec1 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n

4.1 \u01afu \u0111i\u1ec3m c\u1ee7a Salesforce<\/strong><\/h3>\n\n\n\n

\u2013 Kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh \u0111a d\u1ea1ng:<\/strong><\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a Salesforce l\u00e0 kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh v\u01b0\u1ee3t tr\u1ed9i. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c t\u00ednh n\u0103ng \u0111\u1ec3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nh\u00f3m, nhu c\u1ea7u v\u00e0 phong c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5: doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c k\u00eanh b\u00e1n h\u00e0ng chuy\u00ean bi\u1ec7t \u0111\u1ec3 theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u1edbi quy tr\u00ecnh n\u1ed9i b\u1ed9.<\/p>\n\n\n\n

\u2013 L\u00e0 gi\u1ea3i ph\u00e1p CRM, b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n:<\/strong><\/p>\n\n\n\n

V\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 t\u00ednh n\u0103ng, bao g\u1ed3m Customer 360, CRM, b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb, v.v\u2026, Salesforce c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u kinh doanh tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng. T\u1eeb ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 c\u1ed9ng t\u00e1c gi\u1eefa c\u00e1c nh\u00f3m, \u0111\u1ebfn \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, Salesforce \u0111\u1ec1u c\u00f3 th\u1ec3 x\u1eed l\u00fd hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

\u2013 T\u00edch h\u1ee3p m\u01b0\u1ee3t m\u00e0 v\u1edbi nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng kh\u00e1c:<\/strong><\/p>\n\n\n\n

M\u1ed9t \u01b0u \u0111i\u1ec3m kh\u00e1c khi s\u1eed d\u1ee5ng Salesforce l\u00e0 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p tr\u01a1n tru v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m c\u1ee7a b\u00ean th\u1ee9 ba, ch\u1eb3ng h\u1ea1n nh\u01b0 Slack, G Suite, MailChimp, DropBox, v.v\u2026 Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u trong c\u00f9ng m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n v\u00e0 chia s\u1ebb th\u00f4ng tin t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c v\u1edbi Salesforce ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n

\n
\"M\u00e0n<\/figure><\/div>\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> CRM l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/a><\/p>\n\n\n\n

4.2 Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Salesforce<\/strong><\/h3>\n\n\n\n

\u2013 Chi ph\u00ed d\u1ecbch v\u1ee5 kh\u00e1 \u0111\u1eaft:<\/strong><\/p>\n\n\n\n

H\u1ea1n ch\u1ebf l\u1edbn nh\u1ea5t khi s\u1eed d\u1ee5ng Salesforce l\u00e0 chi ph\u00ed c\u00f3 th\u1ec3 kh\u00e1 \u0111\u1eaft, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba t\u1ea1i Vi\u1ec7t Nam. V\u00ed d\u1ee5: n\u1ebfu mu\u1ed1n s\u1eed d\u1ee5ng Salesforce \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n ch\u1ecdn g\u00f3i Unlimited CRM c\u1ee7a Salesforce, c\u00f3 gi\u00e1 330 USD\/ng\u01b0\u1eddi d\u00f9ng\/th\u00e1ng (~8,400,000 VND). <\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, chi ph\u00ed t\u1ed5ng th\u1ec3 c\u0169ng s\u1ebd gia t\u0103ng \u0111\u00e1ng k\u1ec3 n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n s\u1eed d\u1ee5ng th\u00eam c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c c\u1ee7a Salesforce. V\u00ed d\u1ee5: trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p mu\u1ed1n s\u1eed d\u1ee5ng th\u00eam gi\u1ea3i ph\u00e1p Marketing Cloud<\/a>, th\u00ec ph\u1ea3i chi tr\u1ea3 \u00edt nh\u1ea5t l\u00e0 1.250 USD\/th\u00e1ng (~31,700,000 VND) \u0111\u1ec3 truy c\u1eadp c\u00e1c t\u00ednh n\u0103ng c\u01a1 b\u1ea3n nh\u01b0 nu\u00f4i d\u01b0\u1ee1ng Lead, xem l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c v\u00e0 b\u00e1o c\u00e1o chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

\u2013 Chi ph\u00ed tri\u1ec3n khai c\u00f3 th\u1ec3 t\u0103ng l\u00ean:<\/strong><\/p>\n\n\n\n

Ngo\u00e0i chi ph\u00ed \u0111\u1ec3 mua c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 c\u1ee7a Salesforce, doanh nghi\u1ec7p c\u00f2n ph\u1ea3i ch\u1ecbu chi ph\u00ed cho vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 ch\u1ea1y n\u1ec1n t\u1ea3ng. Theo \u0111\u00f3, vi\u1ec7c tri\u1ec3n khai Salesforce c\u00f3 th\u1ec3 t\u1ed1n t\u1eeb 5.000 \u0111\u1ebfn 50.000 USD, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp v\u00e0 c\u00e1c t\u00ednh n\u0103ng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

\u2013 C\u00f3 th\u1ec3 m\u1ea5t th\u1eddi gian d\u00e0i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3:<\/strong><\/p>\n\n\n\n

M\u1eb7c d\u00f9 Salesforce \u0111\u1eaft ti\u1ec1n nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5, c\u00f3 th\u1ec3 m\u1ea5t t\u1eeb \u200b\u200b12 \u0111\u1ebfn 18 th\u00e1ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ea5y hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng m\u00e0 Salesforce \u0111em l\u1ea1i, trong khi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c c\u00f3 th\u1ec3 ch\u1ec9 m\u1ea5t m\u1ed9t ho\u1eb7c v\u00e0i tu\u1ea7n.<\/p>\n\n\n\n

\u2013 Thi\u1ebfu h\u1ed7 tr\u1ee3 cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam:<\/strong><\/p>\n\n\n\n

M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u l\u0129nh v\u1ef1c CRM to\u00e0n c\u1ea7u nh\u01b0ng Salesforce v\u1eabn ch\u01b0a c\u00f3 nhi\u1ec1u h\u1ed7 tr\u1ee3 cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u01b0a c\u00f3 tr\u1ee5 s\u1edf hay v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n t\u1ea1i Vi\u1ec7t Nam v\u00e0 s\u1ea3n ph\u1ea9m c\u0169ng ch\u01b0a c\u00f3 giao di\u1ec7n ti\u1ebfng Vi\u1ec7t. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i l\u1edbn \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam khi ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t ph\u1ea7n m\u1ec1m c\u00f4ng ngh\u1ec7 100% ti\u1ebfng Anh.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng ph\u00e2n t\u00edch tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 t\u00f3m g\u1ecdn nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Salesforce nh\u01b0 sau:<\/p>\n\n\n\n

\u01afu \u0111i\u1ec3m<\/strong><\/td>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/td><\/tr>
– L\u00e0 n\u1ec1n t\u1ea3ng CRM, b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n
– C\u00f3 kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh v\u00e0 m\u1edf r\u1ed9ng cao
– S\u1eb5n s\u00e0ng t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m c\u1ee7a b\u00ean th\u1ee9 ba<\/td>		– Chi ph\u00ed c\u00f3 th\u1ec3 xem l\u00e0 \u0111\u1eaft \u0111\u1ecf v\u00e0 kh\u00f3 ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba
– Qu\u00e1 tr\u00ecnh tri\u1ec3n khai ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0
– Kh\u00f4ng h\u1ed7 tr\u1ee3 giao di\u1ec7n ti\u1ebfng Vi\u1ec7t<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

4.3 Salesforce th\u00edch h\u1ee3p v\u1edbi doanh nghi\u1ec7p n\u00e0o?<\/strong><\/h3>\n\n\n\n

Vi\u1ec7c l\u1ef1a ch\u1ecdn Salesforce hay m\u1ed9t gi\u1ea3i ph\u00e1p CRM kh\u00e1c s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhu c\u1ea7u s\u1eed d\u1ee5ng v\u00e0 ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/p>\n\n\n\n

Salesforce l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho c\u00e1c t\u1eadp \u0111o\u00e0n, doanh nghi\u1ec7p l\u1edbn, ho\u1eb7c c\u00f4ng ty \u0111a qu\u1ed1c gia c\u00f3 ngu\u1ed3n ng\u00e2n s\u00e1ch d\u1ed3i d\u00e0o, v\u00ec nh\u1eefng doanh nghi\u1ec7p n\u00e0y th\u01b0\u1eddng c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng CRM m\u1ea1nh m\u1ebd nh\u01b0 Salesforce \u0111\u1ec3: X\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng; T\u00f9y ch\u1ec9nh linh ho\u1ea1t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng quy tr\u00ecnh kinh doanh; M\u1edf r\u1ed9ng d\u1ec5 d\u00e0ng khi quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng t\u0103ng l\u00ean.<\/p>\n\n\n\n

Tr\u00e1i l\u1ea1i, Salesforce c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, b\u1edfi v\u00ec chi ph\u00ed s\u1eed d\u1ee5ng h\u00e0ng th\u00e1ng v\u00e0 ph\u00ed tri\u1ec3n khai kh\u00e1 cao. Trong khi \u0111\u00f3, c\u00f3 r\u1ea5t nhi\u1ec1u gi\u1ea3i ph\u00e1p CRM thay th\u1ebf, cho ph\u00e9p doanh nghi\u1ec7p truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Salesforce, nh\u01b0ng v\u1edbi m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn h\u01a1n r\u1ea5t nhi\u1ec1u. L\u1ea5y m\u1ed9t v\u00ed d\u1ee5 \u0111\u00f3 ch\u00ednh l\u00e0 Base CRM<\/a> – Ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n \u201cmake in Vietnam\u201d.<\/p>\n\n\n\n

\u2013 M\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb xuy\u00ean su\u1ed1t t\u1eeb A \u0111\u1ebfn Z m\u1ecdi \u0111i\u1ec3m ch\u1ea1m trong quy tr\u00ecnh b\u00e1n h\u00e0ng, gi\u00fap doanh nghi\u1ec7p gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i, ch\u1ed1t nhi\u1ec1u h\u1ee3p \u0111\u1ed3ng h\u01a1n v\u00e0 \u0111\u1ea1t doanh thu cao h\u01a1n trong th\u1eddi gian ng\u1eafn.<\/p>\n\n\n\n

\u2013 M\u1ed9t \u201cb\u1ee9c tranh\u201d 360 \u0111\u1ed9 v\u1ec1 kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb, doanh thu,… \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh theo t\u1eebng chu k\u1ef3.<\/p>\n\n\n\n

\u2013 B\u1ed9 t\u00ednh n\u0103ng qu\u1ea3n l\u00fd S\u1ea3n ph\u1ea9m – Marketing – B\u00e1n h\u00e0ng – Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean s\u00e2u v\u00e0 m\u1ea1nh m\u1ebd tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng, bao g\u1ed3m:<\/p>\n\n\n\n