{"id":14654,"date":"2025-12-05T15:16:15","date_gmt":"2025-12-05T08:16:15","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=14654"},"modified":"2025-12-05T15:16:16","modified_gmt":"2025-12-05T08:16:16","slug":"ma-tran-efe","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/ma-tran-efe\/","title":{"rendered":"Ma tr\u1eadn EFE l\u00e0 g\u00ec? C\u00e1ch ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i doanh nghi\u1ec7p"},"content":{"rendered":"\n

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. Ma tr\u1eadn EFE (External Factor Evaluation)<\/strong> ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Nh\u01b0ng ma tr\u1eadn EFE l\u00e0 g\u00ec? C\u00e1ch t\u00ednh \u0111i\u1ec3m v\u00e0 \u1ee9ng d\u1ee5ng ra sao?<\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft n\u00e0y, Base.vn<\/a> s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch x\u00e2y d\u1ef1ng ma tr\u1eadn EFE t\u1eebng b\u01b0\u1edbc<\/strong>, \u0111i k\u00e8m v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/strong>, gi\u00fap b\u1ea1n \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 v\u00e0o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 ngay!<\/p>\n\n\n\n

1. Ma tr\u1eadn EFE l\u00e0 g\u00ec?<\/h2>\n\n\n\n

1.1 Kh\u00e1i ni\u1ec7m Ma tr\u1eadn EFE<\/h3>\n\n\n\n

Ma tr\u1eadn EFE<\/strong> (External Factor Evaluation), hay c\u00f2n g\u1ecdi l\u00e0 ma tr\u1eadn \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed5ng h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 ngo\u1ea1i vi c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m c\u01a1 h\u1ed9i (Opportunities) v\u00e0 th\u00e1ch th\u1ee9c (Threats) ph\u00e1t sinh t\u1eeb m\u00f4i tr\u01b0\u1eddng kinh doanh. Th\u00f4ng qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i th\u1ebf t\u1eeb c\u01a1 h\u1ed9i ho\u1eb7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro t\u1eeb th\u00e1ch th\u1ee9c.<\/p>\n\n\n\n

Ma tr\u1eadn EFE<\/strong> \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi Fred R. David, m\u1ed9t chuy\u00ean gia n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c. Theo Fred R. David, c\u1ea3 ma tr\u1eadn IFE (Internal Factor Evaluation)<\/a> v\u00e0 EFE \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00f3m t\u1eaft th\u00f4ng tin thu th\u1eadp t\u1eeb qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i c\u1ee7a doanh nghi\u1ec7p. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai ma tr\u1eadn n\u00e0y t\u1ea1o n\u00ean ma tr\u1eadn IE (Internal-External Matrix)<\/a>, m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 v\u1ecb th\u1ebf chi\u1ebfn l\u01b0\u1ee3c v\u00e0 l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i kinh doanh t\u1ed1i \u01b0u.<\/p>\n\n\n

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\"Ma<\/figure><\/div>\n\n\n

1.2 Ngu\u1ed3n g\u1ed1c v\u00e0 m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a Ma tr\u1eadn EFE v\u1edbi Ma tr\u1eadn IFE v\u00e0 Ma tr\u1eadn IE<\/h3>\n\n\n\n

Ma tr\u1eadn EFE \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi Fred R. David, m\u1ed9t chuy\u00ean gia n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh nhi\u1ec1u kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong ng\u00e0nh n\u00e0y. Theo Fred R. David, Ma tr\u1eadn EFE c\u00f9ng v\u1edbi Ma tr\u1eadn IFE (Internal Factor Evaluation) \u2013 c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9, \u0111\u00f3ng vai tr\u00f2 t\u00f3m t\u1eaft th\u00f4ng tin thu th\u1eadp t\u1eeb qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Ma tr\u1eadn IFE v\u00e0 Ma tr\u1eadn EFE t\u1ea1o n\u00ean Ma tr\u1eadn IE (Internal-External Matrix). Ma tr\u1eadn IE l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c, cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 v\u1ecb th\u1ebf chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, gi\u00fap x\u00e1c \u0111\u1ecbnh xem doanh nghi\u1ec7p \u0111ang \u1edf v\u1ecb tr\u00ed n\u00e0o (v\u00ed d\u1ee5: ph\u00e1t tri\u1ec3n v\u00e0 x\u00e2y d\u1ef1ng, duy tr\u00ec v\u00e0 gi\u1eef, ho\u1eb7c thu ho\u1ea1ch v\u00e0 tho\u00e1i v\u1ed1n). Ma tr\u1eadn EFE cung c\u1ea5p ‘tr\u1ee5c b\u00ean ngo\u00e0i’ c\u1ee7a ma tr\u1eadn IE, cho ph\u00e9p doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p gi\u1eefa \u0111i\u1ec3m m\u1ea1nh\/nh\u01b0\u1ee3c n\u1ed9i b\u1ed9 v\u00e0 c\u01a1 h\u1ed9i\/th\u00e1ch th\u1ee9c ngo\u1ea1i vi, t\u1eeb \u0111\u00f3 l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i kinh doanh t\u1ed1i \u01b0u v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: <\/strong>Ma tr\u1eadn QSPM l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c trong ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/a><\/p>\n\n\n\n

2. C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh trong ma tr\u1eadn EFE<\/h2>\n\n\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t Ma tr\u1eadn EFE ho\u00e0n ch\u1ec9nh v\u00e0 c\u00f3 \u00fd ngh\u0129a, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o b\u1ed1n y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i sau \u0111\u00e2y, m\u1ed7i y\u1ebfu t\u1ed1 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp theo.<\/p>\n\n\n\n

2.1 Y\u1ebfu t\u1ed1 then ch\u1ed1t b\u00ean ngo\u00e0i: C\u01a1 h\u1ed9i (Opportunities) v\u00e0 Th\u00e1ch th\u1ee9c (Threats)<\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c x\u00e2y d\u1ef1ng Ma tr\u1eadn EFE. C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh hai nh\u00f3m ch\u00ednh:<\/p>\n\n\n\n

C\u01a1 h\u1ed9i (Opportunities):<\/strong>\u00a0L\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c, nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng, ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh. C\u00e1c v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh bao g\u1ed3m: xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i, s\u1ef1 gia t\u0103ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh, ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 t\u1eeb ch\u00ednh ph\u1ee7 (nh\u01b0 \u01b0u \u0111\u00e3i thu\u1ebf, khuy\u1ebfn kh\u00edch \u0111\u1ea7u t\u01b0), ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba l\u00fd m\u1edbi, s\u1ef1 ti\u1ebfn b\u1ed9 v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00f4ng ngh\u1ec7 (v\u00ed d\u1ee5: Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, Blockchain), ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i trong l\u1ed1i s\u1ed1ng, v\u0103n h\u00f3a x\u00e3 h\u1ed9i t\u1ea1o ra nhu c\u1ea7u m\u1edbi. <\/p>\n\n\n\n

\u0110\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c c\u01a1 h\u1ed9i n\u00e0y m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 nh\u01b0 PESTEL (Ch\u00ednh tr\u1ecb, Kinh t\u1ebf, X\u00e3 h\u1ed9i, C\u00f4ng ngh\u1ec7, M\u00f4i tr\u01b0\u1eddng, Ph\u00e1p l\u00fd) v\u00e0 ph\u00e2n t\u00edch ng\u00e0nh (m\u00f4 h\u00ecnh N\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a Porter).<\/p>\n\n\n\n

Th\u00e1ch th\u1ee9c (Threats):<\/strong>\u00a0L\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c, nh\u1eefng r\u1ee7i ro ho\u1eb7c \u00e1p l\u1ef1c t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i m\u00e0 doanh nghi\u1ec7p c\u1ea7n nh\u1eadn di\u1ec7n, \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i ph\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng b\u1ea5t l\u1ee3i. C\u00e1c th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 bao g\u1ed3m: s\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i ho\u1eb7c \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, thay \u0111\u1ed5i b\u1ea5t l\u1ee3i v\u1ec1 lu\u1eadt ph\u00e1p v\u00e0 quy \u0111\u1ecbnh (v\u00ed d\u1ee5: quy \u0111\u1ecbnh m\u1edbi v\u1ec1 m\u00f4i tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch thu\u1ebf), bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf to\u00e0n c\u1ea7u (nh\u01b0 l\u1ea1m ph\u00e1t, suy tho\u00e1i kinh t\u1ebf), s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng ho\u1eb7c s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ef1 gi\u00e1n \u0111o\u1ea1n chu\u1ed7i cung \u1ee9ng, ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng ti\u00eau c\u1ef1c.<\/p>\n\n\n\n

Vi\u1ec7c kh\u00f4ng nh\u1eadn di\u1ec7n ho\u1eb7c ph\u1ea3n \u1ee9ng ch\u1eadm tr\u1ec5 v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng \u0111\u1ebfn v\u1ecb th\u1ebf v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

2.2 Tr\u1ecdng s\u1ed1 (Weights): C\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 \u00fd ngh\u0129a<\/h3>\n\n\n\n

Tr\u1ecdng s\u1ed1 (Weight) l\u00e0 m\u1ed9t gi\u00e1 tr\u1ecb s\u1ed1 \u0111\u01b0\u1ee3c g\u00e1n cho m\u1ed7i y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng ho\u1eb7c th\u1ea5t b\u1ea1i chung c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh c\u1ee5 th\u1ec3. Gi\u00e1 tr\u1ecb c\u1ee7a tr\u1ecdng s\u1ed1 dao \u0111\u1ed9ng t\u1eeb 0.0 (kh\u00f4ng quan tr\u1ecdng) \u0111\u1ebfn 1.0 (r\u1ea5t quan tr\u1ecdng). M\u1ed9t nguy\u00ean t\u1eafc quan tr\u1ecdng l\u00e0 t\u1ed5ng tr\u1ecdng s\u1ed1 c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong ma tr\u1eadn ph\u1ea3i b\u1eb1ng 1.0.<\/p>\n\n\n\n

Vi\u1ec7c x\u00e1c \u0111\u1ecbnh tr\u1ecdng s\u1ed1 y\u00eau c\u1ea7u s\u1ef1 \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u00e0 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00f9y ti\u1ec7n m\u00e0 c\u1ea7n d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u00e0nh, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, v\u00e0 t\u00e1c \u0111\u1ed9ng ti\u1ec1m t\u00e0ng c\u1ee7a t\u1eebng y\u1ebfu t\u1ed1. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng nh\u01b0 PESTEL, m\u00f4 h\u00ecnh N\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a Porter, ph\u00e2n t\u00edch SWOT, ho\u1eb7c \u00fd ki\u1ebfn chuy\u00ean gia v\u00e0 ban l\u00e3nh \u0111\u1ea1o th\u00f4ng qua c\u00e1c bu\u1ed5i th\u1ea3o lu\u1eadn v\u00e0 b\u1ecf phi\u1ebfu \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng thu\u1eadn. Tr\u1ecdng s\u1ed1 cao cho th\u1ea5y m\u1ed9t y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, do \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

2.3 \u0110i\u1ec3m \u0111\u00e1nh gi\u00e1 (Rating): Thang \u0111i\u1ec3m v\u00e0 nguy\u00ean t\u1eafc g\u00e1n \u0111i\u1ec3m<\/h3>\n\n\n\n

\u0110i\u1ec3m \u0111\u00e1nh gi\u00e1 (Rating) th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 ph\u1ea3n \u1ee9ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi t\u1eebng y\u1ebfu t\u1ed1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c b\u00ean ngo\u00e0i. Thang \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 dao \u0111\u1ed9ng t\u1eeb 1 \u0111\u1ebfn 4, v\u1edbi \u00fd ngh\u0129a c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n