{"id":15120,"date":"2025-02-11T15:49:27","date_gmt":"2025-02-11T08:49:27","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=15120"},"modified":"2025-08-14T09:30:47","modified_gmt":"2025-08-14T02:30:47","slug":"prm-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/prm-la-gi\/","title":{"rendered":"PRM l\u00e0 g\u00ec? K\u1ebft h\u1ee3p PRM v\u00e0 CRM \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1"},"content":{"rendered":"\n<p>Qu\u1ea3n l\u00fd quan h\u1ec7 \u0111\u1ed1i t\u00e1c (PRM) l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p tri\u1ec3n khai. Microsoft c\u0169ng \u0111\u00e3 nh\u1eadn \u0111\u1ecbnh 95% doanh thu c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c. \u0110\u1eb7c bi\u1ec7t, khi t\u00edch h\u1ee3p PRM v\u1edbi CRM, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c m\u00e0 c\u00f2n khai th\u00e1c tri\u1ec7t \u0111\u1ec3 s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p t\u1eeb c\u1ea3 hai h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<p>V\u1eady PRM l\u00e0 g\u00ec, v\u00e0 s\u1ef1 t\u00edch h\u1ee3p gi\u1eefa PRM v\u00e0 CRM mang l\u1ea1i gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i n\u00e0o cho doanh nghi\u1ec7p? H\u00e3y c\u00f9ng <a href=\"https:\/\/base.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Blog<\/a> kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-t\u1ed5ng-quan-v\u1ec1-qu\u1ea3n-ly-quan-h\u1ec7-d\u1ed1i-tac-prm\"><strong>1. T\u1ed5ng quan v\u1ec1 Qu\u1ea3n l\u00fd quan h\u1ec7 \u0111\u1ed1i t\u00e1c (PRM)<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-prm-la-gi\"><strong>1.1 PRM l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p><strong>PRM (Partner Relationship Management)<\/strong> hay <strong>Qu\u1ea3n l\u00fd quan h\u1ec7 \u0111\u1ed1i t\u00e1c<\/strong>, l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, quy tr\u00ecnh, t\u00e0i nguy\u00ean v\u00e0 c\u00f4ng ngh\u1ec7 m\u00e0 doanh nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u1ea1i l\u00fd, ho\u1eb7c chi nh\u00e1nh. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 PRM l\u00e0 c\u00e1ch c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t xe m\u00e1y b\u00e1n h\u00e0ng th\u00f4ng qua h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u01a1 b\u1ea3n c\u1ee7a PRM l\u00e0 gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gia t\u0103ng doanh s\u1ed1 th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp. Trong \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m t\u1ea1o m\u1ecdi \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 gi\u00fap \u0111\u1ed1i t\u00e1c \u0111\u1ea1t hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng cao nh\u1ea5t, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li>T\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 n\u00e2ng cao k\u1ef9 n\u0103ng.<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 hay ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ed5i l\u1ea1i, c\u00e1c \u0111\u1ed1i t\u00e1c s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng hoa h\u1ed3ng, chi\u1ebft kh\u1ea5u ho\u1eb7c \u01b0u \u0111\u00e3i d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng v\u00e0 c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i, \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/prm-la-gi-1-1024x576.webp\" alt=\"PRM l\u00e0 g\u00ec\" class=\"wp-image-15135\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/prm-la-gi-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/prm-la-gi-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/prm-la-gi-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/prm-la-gi-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/prm-la-gi-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-ch\u1ee9c-nang-chinh-c\u1ee7a-h\u1ec7-th\u1ed1ng-prm\"><strong>1.2 Ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a h\u1ec7 th\u1ed1ng PRM<\/strong><\/h3>\n\n\n\n<p>H\u1ec7 th\u1ed1ng PRM th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng web ho\u1eb7c \u0111\u00e1m m\u00e2y, cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u00e1c ph\u1ed1i h\u1ee3p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u01a1 h\u1ed9i kinh doanh, s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 doanh thu. B\u00ean c\u1ea1nh \u0111\u00f3, PRM c\u00f2n h\u1ed7 tr\u1ee3 theo d\u00f5i h\u00e0ng t\u1ed3n kho, gi\u00e1 c\u1ea3, chi\u1ebft kh\u1ea5u v\u00e0 ho\u1ea1t \u0111\u1ed9ng h\u1ee3p t\u00e1c. C\u00e1c ch\u1ee9c n\u0103ng c\u1ee5 th\u1ec3 c\u1ee7a PRM c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo nh\u00e0 cung c\u1ea5p ho\u1eb7c y\u00eau c\u1ea7u c\u1ee7a t\u1eebng doanh nghi\u1ec7p, nh\u01b0ng th\u01b0\u1eddng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i sau:<\/p>\n\n\n\n<p><strong>\u2013 Qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi \u0111\u1ed1i t\u00e1c:<\/strong> Tuy\u1ec3n d\u1ee5ng, t\u00edch h\u1ee3p v\u00e0 ph\u00e2n b\u1ed5 l\u00e3nh th\u1ed5 cho \u0111\u1ed1i t\u00e1c, \u0111\u1ed3ng th\u1eddi theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u1eadp h\u1ed3 s\u01a1 \u0111\u1ed1i t\u00e1c v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u gi\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<p><strong>\u2013 Qu\u1ea3n l\u00fd h\u1ee3p \u0111\u1ed3ng \u0111\u1ed1i t\u00e1c: <\/strong>L\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd h\u1ee3p \u0111\u1ed3ng \u0111\u00e3 k\u00fd v\u1edbi \u0111\u1ed1i t\u00e1c, \u0111\u1ed3ng th\u1eddi t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh gia h\u1ea1n.<\/p>\n\n\n\n<p><strong>\u2013 H\u1ed7 tr\u1ee3 \u0111\u1ed1i t\u00e1c:<\/strong> \u0110\u1ecbnh h\u01b0\u1edbng, \u0111\u00e0o t\u1ea1o, v\u00e0 c\u1ea5p ch\u1ee9ng nh\u1eadn cho \u0111\u1ed1i t\u00e1c, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 \u0111\u1ed1i t\u00e1c tham gia h\u1ed9i th\u1ea3o, ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n chuy\u00ean bi\u1ec7t.<\/p>\n\n\n\n<p><strong>\u2013 T\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c: <\/strong>G\u1eedi email, th\u00f4ng b\u00e1o v\u00e0 b\u1ea3n tin t\u1ef1 \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed1i t\u00e1c, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng \u0111\u1ed1i t\u00e1c tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p><strong>\u2013 Qu\u1ea3n l\u00fd hoa h\u1ed3ng v\u00e0 chi\u1ebft kh\u1ea5u:<\/strong> Theo d\u00f5i v\u00e0 t\u00ednh to\u00e1n hoa h\u1ed3ng, chi\u1ebft kh\u1ea5u v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch t\u0103ng tr\u01b0\u1edfng, t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng SPIFF, ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, v\u00e0 c\u00e1c ph\u1ea7n th\u01b0\u1edfng \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p><strong>\u2013 H\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb: <\/strong>Cung c\u1ea5p cho \u0111\u1ed1i t\u00e1c th\u01b0 vi\u1ec7n t\u00e0i li\u1ec7u v\u00e0 t\u00e0i nguy\u00ean marketing tr\u1ef1c tuy\u1ebfn, \u0111\u1ed3ng th\u1eddi chia s\u1ebb th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u00e0nh.<\/p>\n\n\n\n<p><strong>\u2013 Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3:<\/strong> Ghi nh\u1eadn v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t \u0111\u1ed1i t\u00e1c tr\u00ean t\u1eebng \u0111i\u1ec3m ti\u1ebfp x\u00fac, \u0111\u1ed3ng th\u1eddi ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p><strong>\u2013 Cung c\u1ea5p h\u1ed7 tr\u1ee3 v\u00e0 d\u1ecbch v\u1ee5: <\/strong>Ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u ki\u1ebfn th\u1ee9c \u0111\u1ec3 \u0111\u1ed1i t\u00e1c d\u1ec5 d\u00e0ng tra c\u1ee9u th\u00f4ng tin, \u0111\u1ed3ng th\u1eddi qu\u1ea3n l\u00fd quy tr\u00ecnh h\u1ed7 tr\u1ee3 \u0111\u1ed1i t\u00e1c ho\u00e0n tr\u1ea3 s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/partner-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partner l\u00e0 g\u00ec? H\u1ee3p t\u00e1c \u201cwin-win\u201d gi\u1eefa Doanh nghi\u1ec7p v\u00e0 \u0110\u1ed1i t\u00e1c kinh doanh<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-l\u1ee3i-ich-doanh-nghi\u1ec7p-co-d\u01b0\u1ee3c-khi-tri\u1ec3n-khai-h\u1ec7-th\u1ed1ng-prm\"><strong>2. L\u1ee3i \u00edch doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c khi tri\u1ec3n khai h\u1ec7 th\u1ed1ng PRM<\/strong><\/h2>\n\n\n\n<p>H\u1ec7 th\u1ed1ng PRM mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong giai \u0111o\u1ea1n m\u1edf r\u1ed9ng l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c l\u1ee3i \u00edch n\u1ed5i b\u1eadt m\u00e0 PRM mang l\u1ea1i:<\/p>\n\n\n\n<p><strong>\u2013 T\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 tuy\u1ec3n ch\u1ecdn \u0111\u1ed1i t\u00e1c: <\/strong>PRM h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u1ed1i t\u00e1c kinh doanh ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn nh\u01b0 email, m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 digital marketing kh\u00e1c. \u0110\u1eb7c bi\u1ec7t, PRM cho ph\u00e9p theo d\u00f5i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a \u0111\u1ed1i t\u00e1c, t\u1eeb giai \u0111o\u1ea1n ti\u1ec1m n\u0103ng cho \u0111\u1ebfn khi k\u00fd h\u1ee3p \u0111\u1ed3ng ch\u00ednh th\u1ee9c, \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh tuy\u1ec3n ch\u1ecdn di\u1ec5n ra \u0111\u00fang h\u01b0\u1edbng v\u00e0 minh b\u1ea1ch.<\/p>\n\n\n\n<p><strong>\u2013 T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng:<\/strong> H\u1ec7 th\u1ed1ng PRM gi\u00fap \u0111\u1ed1i t\u00e1c ti\u1ebft ki\u1ec7m th\u1eddi gian trong c\u00e1c quy tr\u00ecnh th\u01b0\u1eddng nh\u1eadt nh\u01b0 \u0111\u1eb7t h\u00e0ng s\u1ea3n ph\u1ea9m ho\u1eb7c ph\u1ee5 t\u00f9ng. V\u00ed d\u1ee5, \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb doanh nghi\u1ec7p th\u00f4ng qua c\u1ed5ng th\u00f4ng tin PRM, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch kh\u00e1ch h\u00e0ng mua s\u1eafm.<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, PRM c\u00f2n t\u00edch h\u1ee3p th\u00f4ng tin t\u1eeb nhi\u1ec1u k\u00eanh \u0111\u1ed1i t\u00e1c, cung c\u1ea5p cho doanh nghi\u1ec7p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 nhu c\u1ea7u, l\u1ecbch s\u1eed mua h\u00e0ng, v\u00e0 c\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng trong m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p><strong>\u2013 C\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c: <\/strong>PRM t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c t\u1eeb xa, thay v\u00ec ph\u1ea3i g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp. Nh\u1edd v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh b\u00e1n h\u00e0ng, k\u1ecbp th\u1eddi h\u1ed7 tr\u1ee3 \u0111\u1ec3 gi\u00fap \u0111\u1ed1i t\u00e1c c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t kinh doanh c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao hi\u1ec7u qu\u1ea3 h\u1ee3p t\u00e1c m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng, \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<p><strong>\u2013 \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u: <\/strong>PRM cung c\u1ea5p c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1eebng \u0111\u1ed1i t\u00e1c. Nh\u1edd c\u00e1c b\u00e1o c\u00e1o chi ti\u1ebft v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1ef1c quan, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, nhanh ch\u00f3ng h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/loi-ich-cua-PRM-1024x576.webp\" alt=\"L\u1ee3i \u00edch c\u1ee7a PRM\" class=\"wp-image-15137\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/loi-ich-cua-PRM-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/loi-ich-cua-PRM-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/loi-ich-cua-PRM-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/loi-ich-cua-PRM-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/loi-ich-cua-PRM.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-prm-va-crm-di\u1ec3m-khac-bi\u1ec7t-la-gi\"><strong>3. PRM v\u00e0 CRM: \u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 PRM (Partner Relationship Management) v\u00e0 <a href=\"https:\/\/base.vn\/blog\/crm-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM (Customer Relationship Management)<\/a> \u0111\u1ec1u l\u00e0 nh\u1eefng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng gi\u1eefa ch\u00fang c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ti\u00eau ch\u00ed<\/strong><\/td><td><strong>PRM<\/strong><\/td><td><strong>CRM<\/strong><\/td><\/tr><tr><td><strong>\u0110\u1ed1i t\u01b0\u1ee3ng qu\u1ea3n l\u00fd<\/strong><\/td><td>\u0110\u1ed1i t\u00e1c kinh doanh, bao g\u1ed3m \u0111\u1ea1i l\u00fd, nh\u00e0 cung c\u1ea5p v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i.<\/td><td>Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bao g\u1ed3m c\u00e1 nh\u00e2n v\u00e0 c\u00f4ng ty.<\/td><\/tr><tr><td><strong>M\u1ee5c ti\u00eau<\/strong><\/td><td>H\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh, th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 t\u0103ng doanh thu.<\/td><td>T\u1eadp trung x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1.<\/td><\/tr><tr><td><strong>Ch\u1ee9c n\u0103ng<\/strong><\/td><td>Qu\u1ea3n l\u00fd h\u1ed3 s\u01a1 \u0111\u1ed1i t\u00e1c, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 h\u1ee3p t\u00e1c, h\u1ed7 tr\u1ee3 th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p t\u00e1c v\u00e0 qu\u1ea3n l\u00fd c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng.<\/td><td>Qu\u1ea3n l\u00fd h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c, h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/td><\/tr><tr><td><strong>D\u1eef li\u1ec7u thu th\u1eadp<\/strong><\/td><td>Hi\u1ec7u qu\u1ea3 h\u1ee3p t\u00e1c, doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn.<\/td><td>Th\u00f4ng tin kh\u00e1ch h\u00e0ng, h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/td><\/tr><tr><td><strong>B\u00e1o c\u00e1o<\/strong><\/td><td>Hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed1i t\u00e1c, bao g\u1ed3m doanh s\u1ed1 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/td><td>Hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/td><\/tr><tr><td><strong>T\u00edch h\u1ee3p<\/strong><\/td><td>C\u00e1c h\u1ec7 th\u1ed1ng nh\u01b0 CRM, qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, chia s\u1ebb t\u00e0i li\u1ec7u&nbsp;<\/td><td>C\u00e1c h\u1ec7 th\u1ed1ng nh\u01b0 k\u1ebf to\u00e1n, qu\u1ea3n l\u00fd t\u1ed3n kho, marketing, b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-k\u1ebft-h\u1ee3p-crm-va-prm-d\u1ec3-t\u1ed1i-\u01b0u-hi\u1ec7u-qu\u1ea3-kinh-doanh\"><strong>4. K\u1ebft h\u1ee3p CRM v\u00e0 PRM \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh<\/strong><\/h2>\n\n\n\n<p>H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) v\u00e0 Qu\u1ea3n l\u00fd quan h\u1ec7 \u0111\u1ed1i t\u00e1c (PRM) \u0111\u1ea3m nhi\u1ec7m c\u00e1c ch\u1ee9c n\u0103ng ri\u00eang bi\u1ec7t nh\u01b0ng c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd quan h\u1ec7 v\u1edbi c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c. L\u1ee3i \u00edch m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c khi t\u00edch h\u1ee3p hai h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf nh\u1eefng kh\u00eda c\u1ea1nh sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-tang-c\u01b0\u1eddng-minh-b\u1ea1ch-va-gi\u1ea3m-xung-d\u1ed9t-kenh\"><strong>4.1 T\u0103ng c\u01b0\u1eddng minh b\u1ea1ch v\u00e0 gi\u1ea3m xung \u0111\u1ed9t k\u00eanh<\/strong><\/h3>\n\n\n\n<p>Vi\u1ec7c t\u00edch h\u1ee3p CRM v\u00e0 PRM gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i t\u00e1c trong to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch v\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, th\u00f4ng qua m\u1ed9t h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u \u0111\u1ed3ng b\u1ed9 gi\u1eefa PRM v\u00e0 CRM, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n c\u00e1c tr\u01b0\u1eddng h\u1ee3p tr\u00f9ng l\u1eb7p ho\u1eb7c xung \u0111\u1ed9t kh\u00f4ng mong mu\u1ed1n gi\u1eefa c\u00e1c \u0111\u1ed1i t\u00e1c ho\u1eb7c gi\u1eefa m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 \u0111\u1ed9i ng\u0169 Sales n\u1ed9i b\u1ed9. H\u01a1n n\u1eefa, s\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y c\u00f2n gi\u00fap h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng nhi\u1ec1u \u0111\u1ed1i t\u00e1c ho\u1eb7c nhi\u1ec1u nh\u00e2n vi\u00ean Sales c\u00f9ng ti\u1ebfp c\u1eadn m\u1ed9t kh\u00e1ch h\u00e0ng, nh\u1edd \u0111\u00f3, gi\u1ea3m thi\u1ec3u nguy c\u01a1 l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-qu\u1ea3n-ly-d\u1eef-li\u1ec7u-co-t\u1ed5-ch\u1ee9c-va-khoa-h\u1ecdc-h\u01a1n\"><strong>4.2 Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 khoa h\u1ecdc h\u01a1n<\/strong><\/h3>\n\n\n\n<p>S\u1ef1 t\u00edch h\u1ee3p CRM v\u00e0 PRM cho ph\u00e9p doanh nghi\u1ec7p t\u1eadp h\u1ee3p d\u1eef li\u1ec7u c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00ean tham gia v\u00e0o c\u00f9ng m\u1ed9t c\u01a1 s\u1edf th\u00f4ng tin, trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh ri\u00eang bi\u1ec7t v\u00e0 to\u00e0n v\u1eb9n c\u1ee7a t\u1eebng h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<p>Thay v\u00ec ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i gi\u1eefa nhi\u1ec1u n\u1ec1n t\u1ea3ng ho\u1eb7c nh\u1eadp d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng v\u00e0o hai h\u1ec7 th\u1ed1ng kh\u00e1c nhau, nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c ph\u00e2n quy\u1ec1n ch\u1ec9 c\u1ea7n v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t \u0111\u1ec3 truy c\u1eadp th\u00f4ng tin m\u00e0 h\u1ecd c\u1ea7n. V\u00ed d\u1ee5, vi\u1ec7c tra c\u1ee9u nhanh th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u00e1c hay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-t\u1ef1-d\u1ed9ng-hoa-quy-trinh-kinh-doanh-t\u1ed1t-h\u01a1n\"><strong>4.3 T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh kinh doanh t\u1ed1t h\u01a1n<\/strong><\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, nh\u01b0ng c\u00f3 l\u1ebd quan tr\u1ecdng nh\u1ea5t, vi\u1ec7c t\u00edch h\u1ee3p CRM v\u00e0 PRM s\u1ebd c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u1ed5ng th\u1ec3, gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 m\u1ea1nh m\u1ebd h\u01a1n. CRM gi\u00fap doanh nghi\u1ec7p l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd c\u00e1c b\u00e1o c\u00e1o b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Trong khi \u0111\u00f3, PRM t\u1eadp trung v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng qua k\u00eanh, qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb \u0111\u1ed1i t\u00e1c v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 sau \u0111\u00e2y s\u1ebd gi\u00fap doanh nghi\u1ec7p h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u00edch h\u1ee3p PRM v\u00e0 CRM \u0111\u1ec3 c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t kinh doanh:<\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m SaaS s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi hai n\u1ec1n t\u1ea3ng PRM v\u00e0 CRM \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng. Khi m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o v\u00e0 nh\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng CRM, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ebfn PRM \u0111\u1ec3 ph\u00e2n b\u1ed5 cho \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean ti\u00eau ch\u00ed nh\u01b0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd ho\u1eb7c chuy\u00ean m\u00f4n. Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u1ed1i t\u00e1c c\u0169ng c\u00f3 th\u1ec3 ghi l\u1ea1i c\u00e1c giao d\u1ecbch tr\u00ean h\u1ec7 th\u1ed1ng PRM, sau \u0111\u00f3 th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a t\u1ef1 \u0111\u1ed9ng v\u00e0o CRM.<\/p>\n\n\n\n<p>Khi \u0111\u1ed1i t\u00e1c ch\u1ed1t giao d\u1ecbch, d\u1eef li\u1ec7u b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c ghi nh\u1eadn trong CRM, t\u1ea1o ra m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. S\u1ef1 t\u00edch h\u1ee3p n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh b\u00e1n h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn khi ho\u00e0n t\u1ea5t giao d\u1ecbch, b\u1ea5t k\u1ec3 giao d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp hay qua \u0111\u1ed1i t\u00e1c. K\u1ebft qu\u1ea3 l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o v\u00e0 t\u1ed1i \u01b0u ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/PRM-va-CRM-1024x576.webp\" alt=\"PRM v\u00e0 CRM\" class=\"wp-image-15140\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/PRM-va-CRM-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/PRM-va-CRM-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/PRM-va-CRM-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/PRM-va-CRM-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/PRM-va-CRM.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-base-crm-gi\u1ea3i-phap-qu\u1ea3n-ly-khach-hang-va-d\u1ed1i-tac-toan-di\u1ec7n-th\u1ebf-h\u1ec7-m\u1edbi\"><strong>5. Base CRM: Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c to\u00e0n di\u1ec7n th\u1ebf h\u1ec7 m\u1edbi<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a><\/strong> l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec7n \u0111\u1ea1i gi\u00fap doanh nghi\u1ec7p qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n v\u00e0 t\u1ed1i \u0111a h\u00f3a c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng s\u1ee9c m\u1ea1nh c\u1ee7a PRM. Theo \u0111\u00f3, Base CRM h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-cung-c\u1ea5p-tai-li\u1ec7u-dao-t\u1ea1o-v\u1ec1-s\u1ea3n-ph\u1ea9m-ho\u1eb7c-d\u1ecbch-v\u1ee5\"><strong>5.1 Cung c\u1ea5p t\u00e0i li\u1ec7u \u0111\u00e0o t\u1ea1o v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/strong><\/h3>\n\n\n\n<p>Base CRM cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t kho t\u00e0i li\u1ec7u \u0111\u00e0o t\u1ea1o d\u00e0nh cho \u0111\u1ed9i ng\u0169 Sales n\u1ed9i b\u1ed9 v\u00e0 \u0111\u1ed1i t\u00e1c. Nh\u1edd \u0111\u00f3, c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 n\u1eafm b\u1eaft t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, bao g\u1ed3m b\u1ea3ng gi\u00e1, l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c c\u1eadp nh\u1eadt trong t\u01b0\u01a1ng lai, \u0111\u1ec3 t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 h\u01a1n, n\u00e2ng cao t\u1ef7 l\u1ec7 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-qu\u1ea3n-ly-thong-tin-va-t\u01b0\u01a1ng-tac-v\u1edbi-d\u1ed1i-tac\"><strong>5.2 Qu\u1ea3n l\u00fd th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c<\/strong><\/h3>\n\n\n\n<p>Base CRM cho ph\u00e9p l\u01b0u tr\u1eef h\u1ed3 s\u01a1 360 \u0111\u1ed9 c\u1ee7a t\u1eebng \u0111\u1ed1i t\u00e1c, bao g\u1ed3m th\u00f4ng tin li\u00ean h\u1ec7, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c 2 chi\u1ec1u gi\u1eefa \u0111\u1ed1i t\u00e1c v\u00e0 doanh nghi\u1ec7p qua email, cu\u1ed9c g\u1ecdi, Zalo v\u00e0 c\u00e1c cu\u1ed9c g\u1eb7p m\u1eb7t. Ngo\u00e0i ra, Base CRM c\u00f2n h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd h\u1ee3p \u0111\u1ed3ng, ph\u1ee5 l\u1ee5c, t\u00edch h\u1ee3p ch\u1eef k\u00fd \u0111i\u1ec7n t\u1eed v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 minh b\u1ea1ch trong qu\u1ea3n l\u00fd quan h\u1ec7 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-phan-b\u1ed5-khach-hang-ti\u1ec1m-nang\"><strong>5.3 Ph\u00e2n b\u1ed5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\n<p>Base CRM t\u1ef1 \u0111\u1ed9ng t\u1ed5ng h\u1ee3p Lead t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n v\u1ec1 m\u1ed9t kho d\u1eef li\u1ec7u trung t\u00e2m v\u00e0 cho ph\u00e9p doanh nghi\u1ec7p ph\u00e2n b\u1ed5 Lead t\u1edbi t\u1eebng \u0111\u1ed1i t\u00e1c theo c\u00e1c ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1eb5n. \u0110\u1ed3ng th\u1eddi, h\u1ec7 th\u1ed1ng c\u00f2n cung c\u1ea5p b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 b\u00e1n h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00e1c b\u01b0\u1edbc v\u00e0 th\u00e0nh t\u00edch c\u1ee7a \u0111\u1ed1i t\u00e1c. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng \u0111\u1ed1i t\u00e1c d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg\" alt=\"Base CRM\" class=\"wp-image-13979\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-300x134.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-768x343.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1536x686.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-2048x914.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-tich-h\u1ee3p-b\u1ed9-tinh-nang-crm-thong-minh\"><strong>5.4 T\u00edch h\u1ee3p b\u1ed9 t\u00ednh n\u0103ng CRM th\u00f4ng minh<\/strong><\/h3>\n\n\n\n<p>Base CRM cung c\u1ea5p m\u1ed9t b\u1ed9 t\u00ednh n\u0103ng CRM m\u1ea1nh m\u1ebd, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh b\u00e1n h\u00e0ng, ti\u00eau bi\u1ec3u l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o \u0111a k\u00eanh.<\/li>\n\n\n\n<li>Chu\u1ea9n h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng (sales pipeline).<\/li>\n\n\n\n<li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n qua nhi\u1ec1u k\u00eanh giao ti\u1ebfp, thi\u1ebft l\u1eadp th\u01b0 vi\u1ec7n t\u1ef1 ph\u1ee5c v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u1edd v\u1eady, doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, s\u1ea3n ph\u1ea9m, doanh thu,&#8230; n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/phan-mem-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m CRM l\u00e0 g\u00ec? Top 13 ph\u1ea7n m\u1ec1m CRM t\u1ed1t nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-h\u01b0\u1edbng-d\u1eabn-tri\u1ec3n-khai-chi\u1ebfn-l\u01b0\u1ee3c-qu\u1ea3n-ly-quan-h\u1ec7-d\u1ed1i-tac-prm\"><strong>6. H\u01b0\u1edbng d\u1eabn tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3n l\u00fd quan h\u1ec7 \u0111\u1ed1i t\u00e1c (PRM)<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c PRM th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1ed9t s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng, t\u1eeb b\u01b0\u1edbc l\u1ef1a ch\u1ecdn h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7, tuy\u1ec3n ch\u1ecdn \u0111\u01a1n v\u1ecb h\u1ee3p t\u00e1c \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t. Sau \u0111\u00e2y, Base Blog xin g\u1ee3i \u00fd 7 b\u01b0\u1edbc c\u01a1 b\u1ea3n trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai m\u1ed9t chi\u1ebfc l\u01b0\u1ee3c PRM:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-l\u1ef1a-ch\u1ecdn-m\u1ed9t-h\u1ec7-th\u1ed1ng-prm-phu-h\u1ee3p\"><strong>B\u01b0\u1edbc 1: L\u1ef1a ch\u1ecdn m\u1ed9t h\u1ec7 th\u1ed1ng PRM ph\u00f9 h\u1ee3p<\/strong><\/h3>\n\n\n\n<p>Ch\u1ecdn m\u1ed9t n\u1ec1n t\u1ea3ng PRM d\u1ec5 s\u1eed d\u1ee5ng, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi h\u1ec7 th\u1ed1ng CRM. Ho\u1eb7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c to\u00e0n di\u1ec7n gi\u1ed1ng nh\u01b0 Base CRM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-thi\u1ebft-l\u1eadp-cac-ch\u1ec9-s\u1ed1-do-l\u01b0\u1eddng-hi\u1ec7u-su\u1ea5t\"><strong>B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi tuy\u1ec3n ch\u1ecdn \u0111\u1ed1i t\u00e1c, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch kinh doanh trong d\u00e0i h\u1ea1n. Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y th\u01b0\u1eddng bao g\u1ed3m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c doanh s\u1ed1 \u0111\u1ed1i t\u00e1c ph\u1ea3i ch\u1ed1t \u0111\u01b0\u1ee3c trong m\u1ed9t th\u00e1ng, m\u1ed9t qu\u00fd ho\u1eb7c m\u1ed9t n\u0103m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-xay-d\u1ef1ng-chinh-sach-hoa-h\u1ed3ng-h\u1ea5p-d\u1eabn\"><strong>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch hoa h\u1ed3ng h\u1ea5p d\u1eabn<\/strong><\/h3>\n\n\n\n<p>Khuy\u1ebfn kh\u00edch \u0111\u1ed1i t\u00e1c b\u1eb1ng ch\u00ednh s\u00e1ch hoa h\u1ed3ng v\u00e0 chi\u1ebft kh\u1ea5u h\u1ea5p d\u1eabn, th\u00f4ng th\u01b0\u1eddng t\u1eeb 10-40%, \u0111\u1ed3ng th\u1eddi ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau chu\u1ea9n c\u1ee7a ng\u00e0nh. L\u01b0u \u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tr\u00e1nh \u0111\u1eb7t m\u1ee9c hoa h\u1ed3ng cao h\u01a1n m\u1ee9c d\u00e0nh cho \u0111\u1ed9i ng\u0169 Sales n\u1ed9i b\u1ed9, nh\u1eb1m gi\u1eef s\u1ef1 c\u00f4ng b\u1eb1ng v\u00e0 duy tr\u00ec \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch minh b\u1ea1ch v\u00e0 g\u1eafn li\u1ec1n v\u1edbi k\u1ef3 v\u1ecdng doanh thu.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-phat-tri\u1ec3n-ch\u01b0\u01a1ng-trinh-dao-t\u1ea1o-ro-rang\"><strong>B\u01b0\u1edbc 4: Ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o r\u00f5 r\u00e0ng<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng d\u1eabn hi\u1ec7u qu\u1ea3 ph\u1ea3i tr\u1ef1c quan, d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 to\u00e0n di\u1ec7n, \u0111i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p b\u1ea3n demo cho t\u1eebng s\u1ea3n ph\u1ea9m, t\u00e0i li\u1ec7u tham kh\u1ea3o d\u1ec5 hi\u1ec3u v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f9ng c\u00e1c case study th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li>Cung c\u1ea5p danh s\u00e1ch c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u00e0 c\u00e1ch x\u1eed l\u00fd khi g\u1eb7p nh\u1eefng c\u00e2u h\u1ecfi kh\u00f3 t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u1eebng b\u01b0\u1edbc b\u00e1n h\u00e0ng v\u00e0 t\u00ecnh hu\u1ed1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u201ctho\u00e1t\u201d \u1edf m\u1ed7i giai \u0111o\u1ea1n.<\/li>\n\n\n\n<li>Cung c\u1ea5p c\u00e1c ph\u01b0\u01a1ng th\u1ee9c li\u00ean h\u1ec7 khi \u0111\u1ed1i t\u00e1c c\u1ea7n h\u1ed7 tr\u1ee3, ch\u1eb3ng h\u1ea1n nh\u01b0 hotline, TeamViewer hay Zalo, SKype,&#8230;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-tuy\u1ec3n-ch\u1ecdn-va-danh-gia-d\u1ed1i-tac\"><strong>B\u01b0\u1edbc 5: Tuy\u1ec3n ch\u1ecdn v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i t\u00e1c<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 thu h\u00fat \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn nh\u01b0: t\u1ea1o c\u1ed5ng \u0111\u0103ng k\u00fd tr\u00ean website ch\u00ednh th\u1ee9c, ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, tham gia c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7.<\/p>\n\n\n\n<p>Nguy\u00ean t\u1eafc \u201cv\u00e0ng\u201d khi \u0111\u00e1nh gi\u00e1 v\u00e0 s\u00e0ng l\u1ecdc \u0111\u1ed1i t\u00e1c l\u00e0 h\u1ecd c\u1ea7n c\u00f3 kinh nghi\u1ec7m trong ng\u00e0nh v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi doanh nghi\u1ec7p. V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ed1i t\u00e1c l\u00e0 c\u00e1c spa v\u00e0 salon l\u00e0m \u0111\u1eb9p, c\u00e1c \u0111\u1ea1i l\u00fd b\u00e1n l\u1ebb m\u1ef9 ph\u1ea9m v\u00e0 KOL\/KOC trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p.<\/li>\n\n\n\n<li>M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb y t\u1ebf c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u1ec7nh vi\u1ec7n v\u00e0 ph\u00f2ng kh\u00e1m, \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i thi\u1ebft b\u1ecb y t\u1ebf ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o y khoa.<\/li>\n\n\n\n<li>M\u1ed9t c\u00f4ng ty cung c\u1ea5p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c l\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng (SI).<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch, gi\u1ea3m th\u1eddi gian th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-6-theo-doi-va-phan-tich-hi\u1ec7u-su\u1ea5t-c\u1ee7a-d\u1ed1i-tac\"><strong>B\u01b0\u1edbc 6: Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed1i t\u00e1c<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ecbnh k\u1ef3 h\u1ecdp m\u1eb7t v\u1edbi \u0111\u1ed1i t\u00e1c, \u00edt nh\u1ea5t l\u00e0 m\u1ed9t l\u1ea7n m\u1ed7i th\u00e1ng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1ed1i t\u00e1c \u0111\u00e1p \u1ee9ng c\u00e1c KPI v\u00e0 c\u00f3 \u0111\u1ee7 k\u1ef9 n\u0103ng, th\u00f4ng tin c\u1ea7n thi\u1ebft. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ec9nh tho\u1ea3ng h\u1ecfi th\u0103m \u0111\u1ed1i t\u00e1c \u0111\u1ec3 s\u1edbm ph\u00e1t hi\u1ec7n c\u00e1c v\u01b0\u1edbng m\u1eafc v\u00e0 gi\u1ea3i quy\u1ebft k\u1ecbp th\u1eddi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-7-truy\u1ec1n-d\u1ea1t-thong-tin-m\u1ed9t-cach-nhanh-chong\"><strong>B\u01b0\u1edbc 7: Truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin m\u1ed9t c\u00e1ch nhanh ch\u00f3ng<\/strong><\/h3>\n\n\n\n<p>Duy tr\u00ec s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u1edbi \u0111\u1ed1i t\u00e1c th\u00f4ng qua vi\u1ec7c c\u1eadp nh\u1eadt th\u00f4ng tin s\u1ea3n ph\u1ea9m, thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ho\u1eb7c b\u1ea5t k\u1ef3 \u0111i\u1ec1u ch\u1ec9nh n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. Quy t\u1eafc chung: H\u1ea7u h\u1ebft m\u1ecdi th\u00f4ng tin c\u1ea7n chia s\u1ebb v\u1edbi \u0111\u1ed9i ng\u0169 Sales n\u1ed9i b\u1ed9 c\u0169ng c\u1ea7n truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ed1i t\u00e1c kinh doanh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-lu\u1eadn\"><strong>7. K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Nh\u01b0 v\u1eady, Base Blog \u0111\u00e3 c\u00f9ng doanh nghi\u1ec7p kh\u00e1m ph\u00e1 PRM l\u00e0 g\u00ec, nh\u1eefng ch\u1ee9c n\u0103ng v\u00e0 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 \u0111\u1ed1i t\u00e1c trong vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 gia t\u0103ng doanh thu. B\u00e0i vi\u1ebft c\u0169ng \u0111\u00e3 tr\u00ecnh b\u00e0y c\u00e1c gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c m\u00e0 s\u1ef1 t\u00edch h\u1ee3p gi\u1eefa PRM v\u00e0 CRM mang l\u1ea1i cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Hy v\u1ecdng r\u1eb1ng nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho doanh nghi\u1ec7p trong h\u00e0nh tr\u00ecnh tri\u1ec3n khai PRM v\u00e0 CRM, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc ti\u1ebfn v\u01b0\u1ee3t b\u1eadc v\u00e0 kh\u1eb3ng \u0111\u1ecbnh d\u1ea5u \u1ea5n ri\u00eang tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3n l\u00fd quan h\u1ec7 \u0111\u1ed1i t\u00e1c (PRM) l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p tri\u1ec3n khai. Microsoft c\u0169ng \u0111\u00e3 nh\u1eadn \u0111\u1ecbnh 95% doanh thu c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c. \u0110\u1eb7c bi\u1ec7t, khi t\u00edch h\u1ee3p PRM v\u1edbi CRM, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 qu\u1ea3n l\u00fd to\u00e0n [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":15129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,18],"tags":[],"ppma_author":[55],"class_list":["post-15120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh","category-quan-ly-van-hanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PRM l\u00e0 g\u00ec? K\u1ebft h\u1ee3p PRM v\u00e0 CRM \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1<\/title>\n<meta name=\"description\" content=\"PRM l\u00e0 gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd quan h\u1ec7 \u0111\u1ed1i t\u00e1c, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/prm-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRM l\u00e0 g\u00ec? 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