{"id":15227,"date":"2025-11-01T09:25:45","date_gmt":"2025-11-01T02:25:45","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=15227"},"modified":"2025-11-01T10:50:47","modified_gmt":"2025-11-01T03:50:47","slug":"ma-tran-ie","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/ma-tran-ie\/","title":{"rendered":"Ma tr\u1eadn IE l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e2n t\u00edch"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t l\u00ean d\u1eabn \u0111\u1ea7u. Ma tr\u1eadn IE (Internal-External Matrix)<\/strong> ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p, k\u1ebft h\u1ee3p gi\u1eefa ph\u00e2n t\u00edch y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i. <\/p>\n\n\n\n

B\u00e0i vi\u1ebft n\u00e0y Base.vn<\/a> s\u1ebd gi\u1ea3i \u0111\u00e1p chi ti\u1ebft “Ma tr\u1eadn IE l\u00e0 g\u00ec?”, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng v\u00e0 ph\u00e2n t\u00edch ma tr\u1eadn IE m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng su\u1ed1t v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n

1. Ma tr\u1eadn IE l\u00e0 g\u00ec?<\/h2>\n\n\n\n

1.1 Kh\u00e1i ni\u1ec7m<\/h3>\n\n\n\n

Ma tr\u1eadn IE<\/strong>\u00a0(Internal-External Matrix), c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi\u00a0ma tr\u1eadn\u00a0ph\u00e2n t\u00edch n\u1ed9i \u2013 ngo\u1ea1i ho\u1eb7c\u00a0iematrix<\/strong>, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft y\u1ebfu. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng v\u00e0 v\u1ecb th\u1ebf chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. C\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng\u00a0ma tr\u1eadn IE<\/strong>\u00a0l\u00e0 vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong (n\u1ed9i l\u1ef1c) v\u00e0 b\u00ean ngo\u00e0i (m\u00f4i tr\u01b0\u1eddng) c\u1ee7a t\u1ed5 ch\u1ee9c, sau \u0111\u00f3 t\u00edch h\u1ee3p ch\u00fang v\u00e0o m\u1ed9t m\u00f4 h\u00ecnh t\u1ed5ng th\u1ec3, mang l\u1ea1i c\u00e1i nh\u00ecn bao qu\u00e1t v\u00e0 s\u00e2u s\u1eafc.<\/p>\n\n\n\n

Th\u1ef1c ch\u1ea5t,\u00a0ma tr\u1eadn IE<\/strong>\u00a0l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a hai c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch quan tr\u1ecdng kh\u00e1c: Ma tr\u1eadn EFE<\/a> (External Factor Evaluation Matrix) d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i v\u00e0 Ma tr\u1eadn IFE<\/a> (Internal Factor Evaluation Matrix) d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong doanh nghi\u1ec7p.<\/p>\n\n\n

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\"Ma
Ma tr\u1eadn IE l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

1.2 C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ma tr\u1eadn IE<\/h3>\n\n\n\n

Ma tr\u1eadn IE<\/strong>\u00a0ho\u1ea1t \u0111\u1ed9ng theo nguy\u00ean l\u00fd c\u1ee7a m\u1ed9t h\u1ec7 t\u1ecda \u0111\u1ed9 tr\u1ef1c quan, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng h\u00ecnh dung v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a t\u1ed5 ch\u1ee9c tr\u00ean bi\u1ec3u \u0111\u1ed3\u00a0ma tr\u1eadn IE, ch\u00fang ta c\u1ea7n chi\u1ebfu hai gi\u00e1 tr\u1ecb quan tr\u1ecdng: t\u1ed5ng \u0111i\u1ec3m c\u00f3 tr\u1ecdng s\u1ed1 t\u1eeb Ma tr\u1eadn EFE l\u00ean tr\u1ee5c d\u1ecdc (tr\u1ee5c Y) v\u00e0 t\u1ed5ng \u0111i\u1ec3m c\u00f3 tr\u1ecdng s\u1ed1 t\u1eeb Ma tr\u1eadn IFE l\u00ean tr\u1ee5c ngang (tr\u1ee5c X). \u0110i\u1ec3m giao nhau c\u1ee7a hai \u0111\u01b0\u1eddng chi\u1ebfu n\u00e0y ch\u00ednh l\u00e0 n\u01a1i th\u1ec3 hi\u1ec7n v\u1ecb th\u1ebf c\u1ea1nh tranh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi g\u1ee3i \u00fd nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n

C\u1ee5 th\u1ec3 h\u01a1n, tr\u1ee5c d\u1ecdc (Y) ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i ho\u1eb7c kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng (t\u1ee9c l\u00e0 t\u1ed5ng \u0111i\u1ec3m EFE). Trong khi \u0111\u00f3, tr\u1ee5c ngang (X) \u0111\u1ea1i di\u1ec7n cho s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p (t\u1ee9c l\u00e0 t\u1ed5ng \u0111i\u1ec3m IFE). M\u1ed7i \u00f4 trong\u00a0ma tr\u1eadn IE\u00a03×3 s\u1ebd t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed9t nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

Ch\u1eb3ng h\u1ea1n, m\u1ed9t doanh nghi\u1ec7p \u0111\u1ea1t \u0111i\u1ec3m IFE cao (n\u1ed9i l\u1ef1c m\u1ea1nh) v\u00e0 EFE cao (m\u00f4i tr\u01b0\u1eddng nhi\u1ec1u c\u01a1 h\u1ed9i) s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u1edf g\u00f3c tr\u00ean b\u00ean ph\u1ea3i c\u1ee7a bi\u1ec3u \u0111\u1ed3. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ed5 ch\u1ee9c \u0111ang n\u1eafm gi\u1eef nhi\u1ec1u l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3 v\u00e0 n\u00ean \u01b0u ti\u00ean theo \u0111u\u1ed5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Ma tr\u1eadn GE l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n

2. S\u1ef1 kh\u00e1c nhau gi\u1eefa ma tr\u1eadn IE v\u00e0 ma tr\u1eadn BCG<\/h2>\n\n\n\n

C\u1ea3\u00a0ma tr\u1eadn IE<\/strong>\u00a0(Internal-External Matrix) v\u00e0 Ma tr\u1eadn BCG (Boston Consulting Group Matrix)<\/a> \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong qu\u1ea3n tr\u1ecb kinh doanh. Tuy nhi\u00ean, ch\u00fang ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh ri\u00eang bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p, gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p nh\u1ea5t cho t\u1eebng t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh chi ti\u1ebft \u0111\u1ec3 l\u00e0m r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai\u00a0ma tr\u1eadn\u00a0n\u00e0y:<\/p>\n\n\n\n

Ti\u00eau ch\u00ed<\/strong><\/td>Ma tr\u1eadn IE<\/strong><\/td>Ma tr\u1eadn BCG<\/strong><\/td><\/tr>
M\u1ee5c \u0111\u00edch<\/td>\u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 v\u00e0 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i.<\/td>Ph\u00e2n t\u00edch danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u01a1n v\u1ecb kinh doanh (SBU) \u0111\u1ec3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c.<\/td><\/tr>
Ti\u00eau ch\u00ed tr\u1ee5c tung<\/td>\u0110i\u1ec3m s\u1ed1 t\u1eeb Ma tr\u1eadn EFE (m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i).<\/td>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/td><\/tr>
Ti\u00eau ch\u00ed tr\u1ee5c ho\u00e0nh<\/td>\u0110i\u1ec3m s\u1ed1 t\u1eeb Ma tr\u1eadn IFE (hi\u1ec7u qu\u1ea3 n\u1ed9i b\u1ed9).<\/td>Th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u01a1n v\u1ecb kinh doanh.<\/td><\/tr>
Ph\u00e2n lo\u1ea1i k\u1ebft qu\u1ea3<\/td>9 \u00f4 v\u1edbi 3 nh\u00f3m ch\u00ednh: T\u0103ng tr\u01b0\u1edfng & X\u00e2y d\u1ef1ng, Duy tr\u00ec & B\u1ea3o v\u1ec7, Thu ho\u1ea1ch & Lo\u1ea1i b\u1ecf.<\/td>4 nh\u00f3m: Ng\u00f4i sao (Star), B\u00f2 s\u1eefa (Cash Cow), D\u1ea5u h\u1ecfi (Question Mark), Ch\u00f3 (Dog).<\/td><\/tr>
Ph\u1ea1m vi \u00e1p d\u1ee5ng<\/td>To\u00e0n b\u1ed9 doanh nghi\u1ec7p, \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3.<\/td>Danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u01a1n v\u1ecb kinh doanh c\u1ee5 th\u1ec3.<\/td><\/tr>
H\u01b0\u1edbng d\u1eabn chi\u1ebfn l\u01b0\u1ee3c<\/td>\u0110\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n: t\u0103ng tr\u01b0\u1edfng, duy tr\u00ec, t\u00e1i c\u1ea5u tr\u00fac, ho\u1eb7c lo\u1ea1i b\u1ecf.<\/td>Quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0, duy tr\u00ec, hay lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

3. \u00dd ngh\u0129a c\u1ee7a ma tr\u1eadn IE \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n\n\n\n

Ma tr\u1eadn IE<\/strong>\u00a0cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 (\u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu) v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i (c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c). Tr\u00ean\u00a0ma tr\u1eadn\u00a0n\u00e0y, v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng th\u00f4ng qua hai tr\u1ee5c ch\u00ednh:<\/p>\n\n\n\n

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  • Tr\u1ee5c ngang (X):<\/strong> \u0110\u1ea1i di\u1ec7n cho s\u1ee9c m\u1ea1nh n\u1ed9i b\u1ed9 (Strengths) v\u00e0 \u0111i\u1ec3m y\u1ebfu (Weaknesses), \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng h\u00f3a th\u00f4ng qua t\u1ed5ng \u0111i\u1ec3m c\u00f3 tr\u1ecdng s\u1ed1 t\u1eeb Ma tr\u1eadn IFE.<\/li>\n\n\n\n
  • Tr\u1ee5c d\u1ecdc (Y): <\/strong>\u0110\u1ea1i di\u1ec7n cho c\u00e1c c\u01a1 h\u1ed9i (Opportunities) v\u00e0 th\u00e1ch th\u1ee9c (Threats) t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua t\u1ed5ng \u0111i\u1ec3m c\u00f3 tr\u1ecdng s\u1ed1 t\u1eeb Ma tr\u1eadn EFE.<\/li>\n<\/ul>\n\n\n\n

    V\u1ecb tr\u00ed giao nhau c\u1ee7a hai \u0111i\u1ec3m s\u1ed1 n\u00e0y s\u1ebd \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p v\u00e0o m\u1ed9t trong ch\u00edn \u00f4 vu\u00f4ng tr\u00ean\u00a0ma tr\u1eadn, v\u00e0 m\u1ed7i \u00f4 n\u00e0y s\u1ebd \u0111\u1ea1i di\u1ec7n cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh c\u1ee5 th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

    \"Ma<\/figure>\n\n\n\n

    Ba v\u00f9ng chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh tr\u00ean Ma tr\u1eadn IE g\u1ed3m c\u00f3:<\/strong><\/p>\n\n\n\n

      \n
    • \u00d4 I, II, III \u2013 Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u00e0 x\u00e2y d\u1ef1ng (Grow and Build):<\/strong>\u00a0\u0110\u00e2y l\u00e0 khu v\u1ef1c l\u00fd t\u01b0\u1edfng cho c\u00e1c doanh nghi\u1ec7p s\u1edf h\u1eefu l\u1ee3i th\u1ebf n\u1ed9i b\u1ed9 m\u1ea1nh m\u1ebd v\u00e0 \u0111ang ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng gi\u00e0u c\u01a1 h\u1ed9i. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb cho nh\u1eefng t\u1ed5 ch\u1ee9c n\u00e0y bao g\u1ed3m: th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng s\u00e2u h\u01a1n, m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, ph\u00e1t tri\u1ec3n v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n, s\u00e1p nh\u1eadp \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng.<\/li>\n\n\n\n
    • \u00d4 IV, V, VI \u2013 Chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec v\u00e0 gi\u1eef v\u1eefng (Hold and Maintain):<\/strong>\u00a0V\u00f9ng n\u00e0y ch\u1ec9 ra doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf n\u1ed9i b\u1ed9 \u1edf m\u1ee9c trung b\u00ecnh v\u00e0 \u0111ang ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh. Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung l\u00fac n\u00e0y l\u00e0 duy tr\u00ec th\u1ecb ph\u1ea7n hi\u1ec7n t\u1ea1i, t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 ti\u1ebfp t\u1ee5c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u kh\u00e1ch h\u00e0ng, nh\u01b0ng kh\u00f4ng \u0111\u00f2i h\u1ecfi m\u1ee9c \u0111\u1ea7u t\u01b0 qu\u00e1 l\u1edbn.<\/li>\n\n\n\n
    • \u00d4 VII, VIII, IX \u2013 Chi\u1ebfn l\u01b0\u1ee3c thu ho\u1ea1ch ho\u1eb7c tho\u00e1i v\u1ed1n (Harvest or Exit):<\/strong>\u00a0V\u00f9ng n\u00e0y th\u01b0\u1eddng d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p y\u1ebfu v\u1ec1 n\u1ed9i l\u1ef1c v\u00e0 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3 t\u1eeb th\u1ecb tr\u01b0\u1eddng. Trong t\u00ecnh hu\u1ed1ng n\u00e0y, c\u00e1c doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd chi ph\u00ed \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn, xem x\u00e9t tho\u00e1i v\u1ed1n kh\u1ecfi c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh k\u00e9m hi\u1ec7u qu\u1ea3 ho\u1eb7c th\u1eadm ch\u00ed r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng n\u1ebfu kh\u00f4ng c\u00f2n kh\u1ea3 n\u0103ng sinh l\u1eddi b\u1ec1n v\u1eefng.<\/li>\n<\/ul>\n\n\n\n

      4. H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng Ma tr\u1eadn IE<\/h2>\n\n\n\n

      Vi\u1ec7c x\u00e2y d\u1ef1ng\u00a0ma tr\u1eadn IE<\/strong>\u00a0\u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ec9 m\u1ec9 trong vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng:<\/p>\n\n\n\n

      B\u01b0\u1edbc 1: Chu\u1ea9n b\u1ecb d\u1eef li\u1ec7u<\/h3>\n\n\n\n

      Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh v\u1ebd ma tr\u1eadn IE<\/strong>, \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft l\u00e0 b\u1ea1n c\u1ea7n t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c t\u1ed5ng \u0111i\u1ec3m c\u00f3 tr\u1ecdng s\u1ed1 t\u1eeb hai c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c n\u1ec1n t\u1ea3ng:<\/p>\n\n\n\n

        \n
      • Ma tr\u1eadn IFE (Internal Factor Evaluation Matrix):<\/strong>\u00a0D\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 quan tr\u1ecdng (bao g\u1ed3m \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu) c\u1ee7a doanh nghi\u1ec7p. T\u1ed5ng \u0111i\u1ec3m t\u1eeb\u00a0ma tr\u1eadn IFE\u00a0dao \u0111\u1ed9ng t\u1eeb 1.0 \u0111\u1ebfn 4.0.<\/li>\n\n\n\n
      • Ma tr\u1eadn EFE (External Factor Evaluation Matrix):<\/strong>\u00a0D\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i quan tr\u1ecdng (bao g\u1ed3m c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c) t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p. T\u1ed5ng \u0111i\u1ec3m t\u1eeb\u00a0ma tr\u1eadn EFE\u00a0c\u0169ng dao \u0111\u1ed9ng t\u1eeb 1.0 \u0111\u1ebfn 4.0.<\/li>\n<\/ul>\n\n\n\n

        B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp tr\u1ee5c v\u00e0 khung ma tr\u1eadn<\/h3>\n\n\n\n

        Khi \u0111\u00e3 c\u00f3 \u0111i\u1ec3m s\u1ed1 IFE v\u00e0 EFE, b\u1ea1n s\u1ebd thi\u1ebft l\u1eadp h\u1ec7 tr\u1ee5c t\u1ecda \u0111\u1ed9 cho ma tr\u1eadn IE<\/strong>:<\/p>\n\n\n\n

          \n
        • \u0110\u1ed1i v\u1edbi tr\u1ee5c ho\u00e0nh (tr\u1ee5c X) \u2013 D\u1ef1a tr\u00ean \u0111i\u1ec3m IFE:<\/strong>\u00a0Chia tr\u1ee5c n\u00e0y th\u00e0nh 3 m\u1ee9c, ph\u1ea3n \u00e1nh s\u1ee9c m\u1ea1nh n\u1ed9i l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.\n
            \n
          • 1.0 \u2013 1.99: N\u1ed9i l\u1ef1c y\u1ebfu.<\/li>\n\n\n\n
          • 2.0 \u2013 2.99: N\u1ed9i l\u1ef1c trung b\u00ecnh.<\/li>\n\n\n\n
          • 3.0 \u2013 4.0: N\u1ed9i l\u1ef1c m\u1ea1nh.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • \u0110\u1ed1i v\u1edbi tr\u1ee5c tung (tr\u1ee5c Y) \u2013 D\u1ef1a tr\u00ean \u0111i\u1ec3m EFE:<\/strong>\u00a0Chia tr\u1ee5c n\u00e0y th\u00e0nh 3 m\u1ee9c, th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn ho\u1eb7c th\u00e1ch th\u1ee9c t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i.\n
              \n
            • 1.0 \u2013 1.99: M\u00f4i tr\u01b0\u1eddng nhi\u1ec1u th\u00e1ch th\u1ee9c\/k\u00e9m h\u1ea5p d\u1eabn.<\/li>\n\n\n\n
            • 2.0 \u2013 2.99: M\u00f4i tr\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh\/trung b\u00ecnh.<\/li>\n\n\n\n
            • 3.0 \u2013 4.0: M\u00f4i tr\u01b0\u1eddng nhi\u1ec1u c\u01a1 h\u1ed9i\/h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

              B\u01b0\u1edbc 3: Ph\u00e2n chia ma tr\u1eadn th\u00e0nh 9 \u00f4<\/h3>\n\n\n\n

              \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n s\u1ebd chia khung\u00a0ma tr\u1eadn IE\u00a0\u0111\u00e3 thi\u1ebft l\u1eadp th\u00e0nh 9 \u00f4 vu\u00f4ng, t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u1ea5u tr\u00fac 3 h\u00e0ng v\u00e0 3 c\u1ed9t. C\u00e1c \u00f4 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh s\u1ed1 t\u1eeb I \u0111\u1ebfn IX v\u00e0 \u0111\u01b0\u1ee3c nh\u00f3m th\u00e0nh ba lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh:<\/p>\n\n\n\n

                \n
              • \u00d4 I, II, III:<\/strong>\u00a0Nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c\u00a0T\u0103ng tr\u01b0\u1edfng v\u00e0 X\u00e2y d\u1ef1ng<\/strong>\u00a0(Grow and Build).<\/li>\n\n\n\n
              • \u00d4 IV, V, VI:<\/strong>\u00a0Nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c\u00a0Duy tr\u00ec v\u00e0 B\u1ea3o v\u1ec7<\/strong>\u00a0(Hold and Maintain).<\/li>\n\n\n\n
              • \u00d4 VII, VIII, IX:<\/strong>\u00a0Nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c\u00a0Thu ho\u1ea1ch ho\u1eb7c Tho\u00e1i v\u1ed1n<\/strong>\u00a0(Harvest or Exit).<\/li>\n<\/ul>\n\n\n\n

                B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed tr\u00ean ma tr\u1eadn<\/h3>\n\n\n\n

                D\u1ef1a v\u00e0o t\u1ed5ng \u0111i\u1ec3m IFE (tr\u1ee5c ho\u00e0nh) v\u00e0 t\u1ed5ng \u0111i\u1ec3m EFE (tr\u1ee5c tung), b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m giao nhau t\u01b0\u01a1ng \u1ee9ng tr\u00ean\u00a0ma tr\u1eadn IE. <\/p>\n\n\n\n

                \u0110i\u1ec3m n\u00e0y s\u1ebd r\u01a1i v\u00e0o m\u1ed9t trong ch\u00edn \u00f4 \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n chia, t\u1eeb \u0111\u00f3 ch\u1ec9 ra v\u1ecb th\u1ebf chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p v\u00e0 g\u1ee3i \u00fd r\u00f5 r\u00e0ng v\u1ec1 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n\n

                5. V\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn IE c\u1ee7a Vinamilk<\/h2>\n\n\n\n

                D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch ma tr\u1eadn IE c\u1ee7a Vinamilk b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o. L\u01b0u \u00fd s\u1ed1 li\u1ec7u ch\u1ec9 mang t\u00ednh ch\u1ea5t tham kh\u1ea3o, kh\u00f4ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c 100% th\u1ef1c tr\u1ea1ng c\u1ee7a Vinamilk.<\/p>\n\n\n\n

                Ma tr\u1eadn IFE c\u1ee7a Vinamilk<\/strong><\/p>\n\n\n\n

                Y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9<\/strong><\/td>\u0110i\u1ec3m quan tr\u1ecdng<\/strong><\/td>\u0110i\u1ec3m \u0111\u00e1nh gi\u00e1<\/strong><\/td>\u0110i\u1ec3m s\u1ed1 c\u00f3 tr\u1ecdng s\u1ed1<\/strong><\/td><\/tr>
                V\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/td>0.2<\/td>4<\/td>0.8<\/td><\/tr>
                H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp<\/td>0.2<\/td>4<\/td>0.8<\/td><\/tr>
                \u0110\u1ed9i ng\u0169 R&D s\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m<\/td>0.15<\/td>3.5<\/td>0.525<\/td><\/tr>
                Th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn<\/td>0.15<\/td>4<\/td>0.6<\/td><\/tr>
                Chi ph\u00ed v\u1eadn h\u00e0nh cao<\/td>0.15<\/td>2<\/td>0.3<\/td><\/tr>
                Ph\u1ee5 thu\u1ed9c v\u00e0o nguy\u00ean li\u1ec7u nh\u1eadp kh\u1ea9u<\/td>0.15<\/td>2<\/td>0.3<\/td><\/tr>
                T\u1ed5ng c\u1ed9ng<\/strong><\/td>1.0<\/strong><\/td><\/td>3.2<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                Ma tr\u1eadn EFE c\u1ee7a Vinamilk<\/strong><\/p>\n\n\n\n

                Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/strong><\/td>\u0110i\u1ec3m quan tr\u1ecdng<\/strong><\/td>\u0110i\u1ec3m \u0111\u00e1nh gi\u00e1<\/strong><\/td>\u0110i\u1ec3m s\u1ed1 c\u00f3 tr\u1ecdng s\u1ed1<\/strong><\/td><\/tr>
                Nhu c\u1ea7u ti\u00eau d\u00f9ng s\u1eefa t\u0103ng<\/td>0.2<\/td>3.5<\/td>0.7<\/td><\/tr>
                Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m organic<\/td>0.2<\/td>4<\/td>0.8<\/td><\/tr>
                Ch\u00ednh s\u00e1ch khuy\u1ebfn kh\u00edch ph\u00e1t tri\u1ec3n<\/td>0.15<\/td>3<\/td>0.45<\/td><\/tr>
                C\u1ea1nh tranh gay g\u1eaft<\/td>0.25<\/td>2<\/td>0.5<\/td><\/tr>
                Bi\u1ebfn \u0111\u1ed9ng gi\u00e1 nguy\u00ean li\u1ec7u<\/td>0.1<\/td>2<\/td>0.2<\/td><\/tr>
                Quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t<\/td>0.1<\/td>2.5<\/td>0.25<\/td><\/tr>
                T\u1ed5ng c\u1ed9ng<\/strong><\/td>1.0<\/strong><\/td><\/td>3.0<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                D\u1ef1a v\u00e0o t\u1ed5ng \u0111i\u1ec3m:<\/p>\n\n\n\n

                  \n
                • IFE = 3.2 (M\u1ea1nh)<\/li>\n\n\n\n
                • EFE = 3.0 (Trung b\u00ecnh kh\u00e1)<\/li>\n<\/ul>\n\n\n\n

                  Ta th\u1ea5y Vinamilk n\u1eb1m \u1edf \u00d4 s\u1ed1 1 (Ph\u00e1t tri\u1ec3n & X\u00e2y d\u1ef1ng).<\/p>\n\n\n\n

                  6. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n

                  Ma tr\u1eadn IE l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u1ea3 m\u00f4i tr\u01b0\u1eddng b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng su\u1ed1t, n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 \u0111\u1ec1 ra. Tuy nhi\u00ean, \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a ma tr\u1eadn IE, doanh nghi\u1ec7p c\u1ea7n k\u1ebft h\u1ee3p n\u00f3 v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00e1c v\u00e0 c\u00f3 s\u1ef1 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t l\u00ean d\u1eabn \u0111\u1ea7u. Ma tr\u1eadn IE (Internal-External Matrix) ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh […]<\/p>\n","protected":false},"author":11,"featured_media":15234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"ppma_author":[59],"class_list":["post-15227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-va-lanh-dao"],"acf":[],"yoast_head":"\nMa tr\u1eadn IE l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e2n t\u00edch<\/title>\n<meta name=\"description\" content=\"Ma tr\u1eadn IE l\u00e0 g\u00ec? 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