{"id":15455,"date":"2025-03-03T14:47:18","date_gmt":"2025-03-03T07:47:18","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=15455"},"modified":"2025-09-16T18:26:49","modified_gmt":"2025-09-16T11:26:49","slug":"sales-funnel","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/sales-funnel\/","title":{"rendered":"Sales Funnel l\u00e0 g\u00ec? B\u00ed quy\u1ebft t\u1ed1i \u01b0u ho\u00e1 ph\u1ec5u kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n<p>B\u1ea1n \u0111\u1ea7u t\u01b0 h\u00e0ng tr\u0103m tri\u1ec7u v\u00e0o marketing nh\u01b0ng doanh thu kh\u00f4ng t\u0103ng? Hay b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng ngh\u00ecn l\u01b0\u1ee3t truy c\u1eadp nh\u01b0ng ch\u1ec9 v\u00e0i ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mua h\u00e0ng? N\u1ebfu \u0111\u00fang v\u1eady, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111ang thi\u1ebfu m\u1ed9t <strong>ph\u1ec5u b\u00e1n h\u00e0ng (sales funnel)<\/strong> r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3. M\u1ed9t ph\u1ec5u t\u1ed1t kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c, \u0111\u01b0a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, c\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> kh\u00e1m ph\u00e1 ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 g\u00ec, c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u n\u00f3 \u0111\u1ec3 t\u1ea1o \u0111\u1ed9t ph\u00e1 doanh thu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-sales-funnel-la-gi\">1. Sales funnel l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Sales funnel<\/strong> hay<strong> ph\u1ec5u b\u00e1n h\u00e0ng<\/strong> l\u00e0 h\u00e0nh tr\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua, t\u1eeb l\u00fac bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho \u0111\u1ebfn khi mua h\u00e0ng v\u00e0 quay l\u1ea1i l\u1ea7n n\u1eefa. T\u01b0\u1edfng t\u01b0\u1ee3ng nh\u01b0 m\u1ed9t c\u00e1i ph\u1ec5u: r\u1ed9ng \u1edf \u0111\u1ea7u v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn b\u1ea1n, nh\u01b0ng h\u1eb9p d\u1ea7n khi ch\u1ec9 m\u1ed9t ph\u1ea7n trong s\u1ed1 h\u1ecd tr\u1edf th\u00e0nh <a href=\"https:\/\/base.vn\/blog\/khach-hang-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng<\/a> th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p>M\u1ed9t ph\u1ec5u t\u1ed1i \u01b0u gi\u00fap &#8220;d\u1eabn d\u1eaft&#8221; kh\u00e1ch h\u00e0ng qua t\u1eebng b\u01b0\u1edbc m\u00e0 kh\u00f4ng \u0111\u1ec3 h\u1ecd &#8220;m\u1eafc k\u1eb9t&#8221; hay b\u1ecf \u0111i. Ng\u01b0\u1ee3c l\u1ea1i, ph\u1ec5u k\u00e9m s\u1ebd khi\u1ebfn b\u1ea1n m\u1ea5t c\u01a1 h\u1ed9i, d\u00f9 \u0111\u00e3 t\u1ed1n c\u00f4ng s\u1ee9c thu h\u00fat h\u1ecd. Theo <a href=\"https:\/\/www.reputationxl.com\/charts-infographics\/68-of-customers-leave-you-if-you-dont-care-for-them\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">b\u00e1o c\u00e1o kh\u00e1ch h\u00e0ng c\u1ee7a Right Now<\/a>, 68% kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p v\u00ec c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c quan t\u00e2m \u2013 m\u1ed9t ph\u1ec5u t\u1ed1t s\u1ebd ng\u0103n \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"735\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/sales-funnel-la-gi-1024x735.webp\" alt=\"Sales funnel\" class=\"wp-image-15492\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/sales-funnel-la-gi-1024x735.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/sales-funnel-la-gi-300x215.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/sales-funnel-la-gi-768x551.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/sales-funnel-la-gi-1536x1102.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/sales-funnel-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-6-giai-do\u1ea1n-ph\u1ed5-bi\u1ebfn-trong-ph\u1ec5u-ban-hang\">2. 6 giai \u0111o\u1ea1n ph\u1ed5 bi\u1ebfn trong ph\u1ec5u b\u00e1n h\u00e0ng<\/h2>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c giai \u0111o\u1ea1n gi\u1ed1ng nhau, m\u00e0 c\u1ea5u tr\u00fac c\u1ee7a n\u00f3 c\u00f2n thay \u0111\u1ed5i t\u00f9y v\u00e0o t\u1eebng doanh nghi\u1ec7p v\u00e0 ng\u00e0nh ngh\u1ec1. Tuy nhi\u00ean, v\u1ec1 c\u01a1 b\u1ea3n, ph\u1ec5u kh\u00e1ch h\u00e0ng th\u01b0\u1eddng bao g\u1ed3m 6 giai \u0111o\u1ea1n. C\u00e1c marketer c\u00f3 th\u1ec3 tham kh\u1ea3o c\u1ea5u tr\u00fac ph\u1ec5u sau \u0111\u00e2y \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng sales funnel ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-nh\u1eadn-th\u1ee9c\">2.1 Nh\u1eadn th\u1ee9c<\/h3>\n\n\n\n<p>Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c n\u1eb1m \u1edf ph\u1ea7n tr\u00ean c\u00f9ng c\u1ee7a sales funnel, n\u01a1i t\u1eadp trung s\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u1ea5t ng\u01b0\u1eddi truy c\u1eadp &#8211; nh\u1eefng ng\u01b0\u1eddi v\u1eeba c\u00f3 nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean v\u1edbi doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u1ecd ch\u01b0a th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u nh\u1eadn bi\u1ebft ho\u1eb7c c\u00f3 \u00fd th\u1ee9c v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-quan-tam\">2.2 Quan t\u00e2m<\/h3>\n\n\n\n<p>Nh\u1eefng t\u01b0\u01a1ng t\u00e1c trong giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c s\u1ebd thu h\u00fat m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u1eabn h\u1ecd s\u00e2u h\u01a1n v\u00e0o sales funnel, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 h\u1ecd ti\u1ebfp t\u1ee5c \u0111i ti\u1ebfp tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Khi s\u1ef1 quan t\u00e2m tr\u1edf n\u00ean l\u1edbn h\u01a1n, h\u1ecd s\u1ebd d\u00e0nh th\u1eddi gian t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Trong giai \u0111o\u1ea1n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o trang c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ecdc b\u00e0i vi\u1ebft ho\u1eb7c xem c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3. \u0110i\u1ec1u quan tr\u1ecdng trong giai \u0111o\u1ea1n n\u00e0y ch\u00ednh l\u00e0 t\u1ea1o ra nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u00e0 l\u1ed3ng gh\u00e9p gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 y\u00eau th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-danh-gia\">2.3 \u0110\u00e1nh gi\u00e1<\/h3>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n quan t\u00e2m, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ec9 thu th\u1eadp m\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u00ec trong giai \u0111o\u1ea1n n\u00e0y, h\u1ecd c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n th\u1eadm ch\u00ed so s\u00e1nh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd li\u00ean h\u1ec7 v\u1edbi \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c, h\u1ed7 tr\u1ee3 \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi. Ch\u00ednh v\u00ec th\u1ebf, trong giai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1 c\u1ee7a sales funnel, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c quy tr\u00ecnh \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi, \u0111\u1ea3m b\u1ea3o h\u1ecd lu\u00f4n h\u00e0i l\u00f2ng v\u1ec1 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-dam-phan-va-quy\u1ebft-d\u1ecbnh\">2.4 \u0110\u00e0m ph\u00e1n v\u00e0 quy\u1ebft \u0111\u1ecbnh<\/h3>\n\n\n\n<p>Khi \u0111\u00e3 ti\u1ebfn \u0111\u1ebfn b\u01b0\u1edbc \u0111\u00e0m ph\u00e1n trong ph\u1ec5u b\u00e1n h\u00e0ng, ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1ea7n nh\u01b0 \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. T\u00f9y thu\u1ed9c v\u00e0o t\u00ednh ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e0m ph\u00e1n v\u1ec1 gi\u00e1 c\u1ea3, \u0111i\u1ec1u kho\u1ea3n mua h\u00e0ng&#8230;\u0110\u1ec3 \u0111\u00e1p \u1ee9ng kh\u00e1ch h\u00e0ng trong giai \u0111o\u1ea1n n\u00e0y m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng r\u00f5 r\u00e0ng, chi ti\u1ebft v\u00e0 d\u1ec5 d\u00e0ng cho ng\u01b0\u1eddi mua.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-mua-hang\">2.5 Mua h\u00e0ng<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n sau khi kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p \u0111\u00e3 th\u1ecfa thu\u1eadn xong c\u00e1c \u0111i\u1ec1u kho\u1ea3n mua b\u00e1n v\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n thanh to\u00e1n, ho\u00e0n th\u00e0nh giao d\u1ecbch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-6-gia-h\u1ea1n-ho\u1eb7c-mua-l\u1eb7p-l\u1ea1i\">2.6 Gia h\u1ea1n ho\u1eb7c mua l\u1eb7p l\u1ea1i<\/h3>\n\n\n\n<p>Sau khi kh\u00e1ch h\u00e0ng giao d\u1ecbch xong, kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p b\u1ecf qua kh\u00e1ch h\u00e0ng \u0111\u00f3 v\u00e0 kh\u00f4ng ch\u0103m s\u00f3c n\u1eefa. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 mua h\u00e0ng kh\u00f4ng ph\u1ea3i giai \u0111o\u1ea1n cu\u1ed1i c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng. C\u00e1c kh\u00e1ch h\u00e0ng c\u0169 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c gia h\u1ea1n s\u1eed d\u1ee5ng (th\u01b0\u1eddng \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 m\u1ea1ng internet, ph\u1ea7n m\u1ec1m,&#8230;) ho\u1eb7c mua l\u1eb7p l\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Ph\u1ec5u b\u00e1n h\u00e0ng c\u1ea7n c\u00f3 c\u1ea3 giai \u0111o\u1ea1n n\u00e0y \u0111\u1ec3 t\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u doanh thu v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 c\u1ea5u tr\u00fac c\u01a1 b\u1ea3n c\u1ee7a sales funnel, c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c nhau. Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c th\u00f9, sales funnel c\u00f3 th\u1ec3 c\u00f3 c\u1ea5u tr\u00fac ph\u1ee9c t\u1ea1p v\u00e0 nhi\u1ec1u b\u01b0\u1edbc h\u01a1n n\u1eefa. Ho\u1eb7c v\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n, kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua lu\u00f4n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111i qua c\u1ea3 6 giai \u0111o\u1ea1n nh\u01b0 \u0111\u00e3 n\u00eau.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/hanh-vi-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? T\u1eeb \u0111\u1ed9ng l\u1ef1c \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-mo-hinh-sales-funnel-ph\u1ed5-bi\u1ebfn\">3. M\u00f4 h\u00ecnh sales funnel ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-mo-hinh-ph\u1ec5u-ban-hang-aida\">3.1 M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng AIDA<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh sales funnel AIDA l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng l\u00e2u \u0111\u1eddi v\u00e0 kinh \u0111i\u1ec3n nh\u1ea5t. AIDA m\u00f4 t\u1ea3 b\u1ed1n giai \u0111o\u1ea1n ch\u00ednh trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn ph\u00e1t sinh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng, \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attention (Ch\u00fa \u00fd):<\/strong> Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean l\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, n\u1ed9i dung h\u1ea5p d\u1eabn ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 n\u1ed5i b\u1eadt \u0111\u1ec3 l\u00e0m kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><strong>Interest (Quan t\u00e2m):<\/strong> Sau khi thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u1ea1o s\u1ef1 quan t\u00e2m. Doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft h\u01a1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><strong>Desire (Mong mu\u1ed1n):<\/strong> Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 quan t\u00e2m, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 kh\u01a1i g\u1ee3i mong mu\u1ed1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c c\u00e1c th\u00f4ng \u0111i\u1ec7p g\u00e2y k\u00edch th\u00edch \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u1ef1c s\u1ef1 mu\u1ed1n mua s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>Action (H\u00e0nh \u0111\u1ed9ng):<\/strong> \u0110\u00e2y l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng khi kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1, c\u00e1c gi\u00e1 tr\u1ecb \u0111i k\u00e8m hay \u0111\u01b0a ra l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua ngay.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/mo-hinh-aida-1024x576.webp\" alt=\"M\u00f4 h\u00ecnh AIDA\" class=\"wp-image-15477\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/mo-hinh-aida-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/mo-hinh-aida-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/mo-hinh-aida-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/mo-hinh-aida-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/mo-hinh-aida.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-mo-hinh-ph\u1ec5u-ban-hang-tofu-mofu-bofu\">3.2 M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng TOFU &#8211; MOFU &#8211; BOFU<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh sales funnel <strong>TOFU &#8211; MOFU &#8211; BOFU<\/strong> ph\u00e2n chia th\u00e0nh ba ph\u1ea7n ch\u00ednh, t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TOFU (Top of Funnel &#8211; \u0110\u1ea7u ph\u1ec5u):<\/strong> \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, khi h\u1ecd m\u1edbi ch\u1ec9 m\u1edbi bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a c\u00f3 nhi\u1ec1u th\u00f4ng tin. M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 t\u1ea1o nh\u1eadn th\u1ee9c, gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c gi\u1ea3i ph\u00e1p m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng s\u1eed d\u1ee5ng \u1edf TOFU bao g\u1ed3m SEO, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e0i vi\u1ebft blog,&#8230;<\/li>\n\n\n\n<li><strong>MOFU (Middle of Funnel &#8211; Gi\u1eefa ph\u1ec5u):<\/strong> \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n chuy\u1ec3n ti\u1ebfp, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 mong mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u1edf giai \u0111o\u1ea1n MOFU bao g\u1ed3m cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, g\u1eedi email, t\u1ed5 ch\u1ee9c c\u00e1c h\u1ed9i th\u1ea3o, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc,&#8230; gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 gi\u1ea3i ph\u00e1p b\u1ea1n mang \u0111\u1ebfn.<\/li>\n\n\n\n<li><strong>BOFU (Bottom of Funnel &#8211; Cu\u1ed1i ph\u1ec5u):<\/strong> \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh, khi kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng mua h\u00e0ng. M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n BOFU l\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, khuy\u1ebfn m\u00e3i, c\u00e1c gi\u00e1 tr\u1ecb \u0111i k\u00e8m, t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp, ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/TOFU-MOFU-BOFU-1024x576.webp\" alt=\"TOFU - MOFU - BOFU\" class=\"wp-image-15480\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/TOFU-MOFU-BOFU-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/TOFU-MOFU-BOFU-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/TOFU-MOFU-BOFU-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/TOFU-MOFU-BOFU-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/TOFU-MOFU-BOFU.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-mo-hinh-ph\u1ec5u-ban-hang-flywheel\">3. M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng Flywheel<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh ph\u1ec5u kh\u00e1ch h\u00e0ng Flywheel (b\u00e1nh \u0111\u00e0) l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7n \u0111\u1ea1i v\u00e0 m\u1edbi m\u1ebb h\u01a1n so v\u1edbi hai m\u00f4 h\u00ecnh ph\u00eda tr\u00ean, trong \u0111\u00f3 doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd sau khi mua h\u00e0ng. M\u00f4 h\u00ecnh n\u00e0y coi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 trung t\u00e2m v\u00e0 th\u00fac \u0111\u1ea9y doanh thu th\u00f4ng qua s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u1edbi thi\u1ec7u t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attract (thu h\u00fat):<\/strong> Doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 s\u00e1ng t\u1ea1o n\u1ed9i dung gi\u00e1 tr\u1ecb, SEO, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li><strong>Engage (t\u01b0\u01a1ng t\u00e1c):<\/strong> Sau khi thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00eam th\u00f4ng tin, h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 quan t\u00e2m.<\/li>\n\n\n\n<li><strong>Delight (th\u1ecfa m\u00e3n):<\/strong> Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng, vi\u1ec7c ti\u1ebfp t\u1ee5c cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng, v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi s\u1ebd gi\u00fap gi\u1eef ch\u00e2n h\u1ecd, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch h\u1ecd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi kh\u00e1c. C\u00e1c kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u v\u00e0 mang l\u1ea1i kh\u00e1ch h\u00e0ng m\u1edbi, l\u00e0m cho &#8220;b\u00e1nh \u0111\u00e0&#8221; ti\u1ebfp t\u1ee5c quay.<\/li>\n<\/ul>\n\n\n\n<p>M\u00f4 h\u00ecnh Flywheel nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng sau khi mua h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 lan t\u1ecfa, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi li\u00ean t\u1ee5c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/pheu-ban-hang-flywheel-1024x576.webp\" alt=\"Flywheel\" class=\"wp-image-15482\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/pheu-ban-hang-flywheel-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/pheu-ban-hang-flywheel-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/pheu-ban-hang-flywheel-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/pheu-ban-hang-flywheel-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/pheu-ban-hang-flywheel.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-t\u1ea1i-sao-ph\u1ec5u-ban-hang-l\u1ea1i-quan-tr\u1ecdng\">4. T\u1ea1i sao ph\u1ec5u b\u00e1n h\u00e0ng l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n<p>Sales funnel hay ph\u1ec5u b\u00e1n h\u00e0ng gi\u00fap marketer hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh r\u00f5 t\u1eebng giai \u0111o\u1ea1n m\u00e0 h\u1ecd tr\u1ea3i qua. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh k\u00eanh ti\u1ebfp c\u1eadn v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ph\u00f9 h\u1ee3p nh\u1eb1m d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. D\u1ef1a v\u00e0o t\u1eebng giai \u0111o\u1ea1n trong sales funnel, marketer c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch, th\u00f4ng \u0111i\u1ec7p mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, t\u1eeb \u0111\u00f3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p><strong>V\u1eady ph\u1ec5u kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n\n\n\n<p>\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi, sales funnel gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00e1i ph\u1ec5u, ti\u1ebfp nh\u1eadn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf \u0111\u1ea7u v\u00e0o v\u00e0 d\u1ea7n thu h\u1eb9p \u1edf ph\u00eda \u0111\u1ea7u ra, mang \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng \u00edt h\u01a1n nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 chi tr\u1ea3 \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 sales funnel s\u1ebd c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh gi\u1eefa t\u1eebng ng\u00e0nh ngh\u1ec1, nh\u01b0ng ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch ph\u1ec5u ho\u1ea1t \u0111\u1ed9ng qua v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u01b0 sau:<\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng xem x\u00e9t ph\u1ec5u b\u00e1n h\u00e0ng B2C c\u1ee7a m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. M\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh v\u1edbi vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi truy c\u1eadp: h\u1ecd c\u00f3 th\u1ec3 gh\u00e9 th\u0103m trang web th\u00f4ng qua vi\u1ec7c t\u00ecm ki\u1ebfm tr\u00ean Google, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c qu\u1ea3ng c\u00e1o. Khi truy c\u1eadp v\u00e0o trang web, h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1eddi \u0111\u0103ng k\u00fd v\u00e0o danh s\u00e1ch email c\u1ee7a trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00f3. V\u00e0 n\u1ebfu \u0111\u1ed3ng \u00fd, h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 lead).<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean th\u00f4ng tin li\u00ean l\u1ea1c \u0111\u00e3 cung c\u1ea5p, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn qua nhi\u1ec1u k\u00eanh nh\u01b0 email, tin nh\u1eafn ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i. S\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0y th\u01b0\u1eddng s\u1ebd th\u00fac \u0111\u1ea9y h\u1ecd quay l\u1ea1i trang web \u0111\u1ec3 xem c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, t\u1eeb \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng tri\u1ec3n v\u1ecdng, v\u1edbi m\u1ee9c \u0111\u1ed9 ti\u1ec1m n\u0103ng cao h\u01a1n (c\u00f3 th\u1ec3 l\u00e0 MQL&nbsp; &#8211; Marketing Qualified Lead ho\u1eb7c SQL &#8211; Sales Qualified Lead). T\u1eeb giai \u0111o\u1ea1n n\u00e0y \u0111\u1ebfn khi h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n l\u00e0m l\u00e0 cung c\u1ea5p \u0111\u1ee7 \u0111\u1ed9ng l\u1ef1c th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb, th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn, ho\u1eb7c m\u1ed9t v\u00e0i ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/pheu-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ec5u Marketing l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ph\u1ec5u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-h\u01b0\u1edbng-d\u1eabn-xay-d\u1ef1ng-sales-funnel-t\u1ed1i-\u01b0u-chuy\u1ec3n-d\u1ed5i\">5. H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng sales funnel t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i<\/h2>\n\n\n\n<p>Khi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u1ee7 s\u00e2u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng sales funnel gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 khai th\u00e1c c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c. Vi\u1ec7c x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng t\u01b0\u01a1ng t\u00e1c k\u1ecbp th\u1eddi v\u00e0 ph\u00f9 h\u1ee3p, \u0111\u1ed3ng th\u1eddi theo d\u00f5i v\u00e0 b\u00e1m \u0111u\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f9ng ph\u00e2n t\u00edch chi ti\u1ebft 5 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng sales funnel chu\u1ea9n ch\u1ec9nh, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-phan-tich-khach-hang-nbsp\">5.1 Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng&nbsp;<\/h3>\n\n\n\n<p>M\u1ed9t sales funnel hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean vi\u1ec7c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00e0ng chi ti\u1ebft, sales funnel c\u1ee7a b\u1ea1n c\u00e0ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u00ean k\u00eanh online v\u00e0 offline. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7c th\u00f9 \u0111\u1ec3 ph\u00e2n t\u00edch nh\u1eefng th\u00f4ng tin nh\u01b0: n\u1ed7i \u0111au, nhu c\u1ea7u, m\u1ee5c ti\u00eau, mong mu\u1ed1n ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-thu-hut-khach-hang-ti\u1ec1m-nang-nbsp\">5.2 Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng&nbsp;<\/h3>\n\n\n\n<p>Ng\u00e0y nay, v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin qu\u00e1 nhi\u1ec1u m\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c trong ng\u00e0y, h\u1ecd r\u1ea5t d\u1ec5 b\u1ecb ph\u00e2n t\u00e2m, m\u1ea5t \u0111i s\u1ef1 t\u1eadp trung. M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 l\u00e0 ph\u1ea3i t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 online v\u00e0 offline.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb, \u0111em \u0111\u1ebfn nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch nh\u1eb1m gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o d\u1ef1a tr\u00ean vi\u1ec7c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng k\u1ef9 l\u01b0\u1ee1ng, hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi l\u1ed3ng gh\u00e9p gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c, kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u th\u00eam. N\u1ed9i dung organic (bao g\u1ed3m b\u00e0i blog, b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i, email, b\u00e0i bi\u1ebft SEO) gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean m\u00e0 kh\u00f4ng c\u1ea7n tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, \u0111\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, ho\u1eb7c th\u00f4ng qua KOL, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<p>M\u1ed9t l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 sales funnel c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i, \u0111\u00f3 l\u00e0 n\u1ed9i dung v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing doanh nghi\u1ec7p t\u1ea1o ra ph\u1ea3i li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn s\u1edf th\u00edch, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-nuoi-d\u01b0\u1ee1ng-khach-hang\">5.3 Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Sau khi thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo trong sales funnel ch\u00ednh l\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd ti\u1ebfp t\u1ee5c h\u00e0nh tr\u00ecnh v\u00e0 \u0111i s\u00e2u v\u00e0o trong ph\u1ec5u. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c \u0111em \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb th\u00f4ng qua n\u1ed9i dung h\u1eefu \u00edch, th\u00f4ng tin s\u1ea3n ph\u1ea9m, ho\u1eb7c gi\u1ea3i ph\u00e1p \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>Vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c landing page chuy\u00ean nghi\u1ec7p, c\u00e1c chi\u1ebfn d\u1ecbch email marketing, g\u1eedi ebook ho\u1eb7c t\u00e0i li\u1ec7u chuy\u00ean s\u00e2u, hay t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y r\u1eb1ng doanh nghi\u1ec7p th\u1ef1c s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 \u0111em \u0111\u1ebfn gi\u1ea3i ph\u00e1p \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng hi\u1ec7u qu\u1ea3 s\u1ebd gi\u1eef kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng lu\u00f4n quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 ti\u1ebfn t\u1edbi nh\u1eefng giai \u0111o\u1ea1n ti\u1ebfp theo trong sales funnel, t\u1eeb \u0111\u00f3 gia t\u0103ng kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-keu-g\u1ecdi-mua-hang\">5.4 K\u00eau g\u1ecdi mua h\u00e0ng<\/h3>\n\n\n\n<p>Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng, c\u00f3 s\u1ef1 y\u00eau th\u00edch v\u00e0 tin t\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, th\u00ec \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u01b0a ra l\u1eddi k\u00eau g\u1ecdi mua h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng nhanh ch\u00f3ng b\u1eb1ng c\u00e1ch t\u1ea1o \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd, ch\u1eb3ng h\u1ea1n nh\u01b0 cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, m\u00e3 gi\u1ea3m gi\u00e1, ho\u1eb7c c\u00e1c l\u1ee3i \u00edch b\u1ed5 sung khi mua h\u00e0ng. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n c\u1ef1c k\u1ef3 quan tr\u1ecdng trong ph\u1ec5u b\u00e1n h\u00e0ng, quy\u1ebft \u0111\u1ecbnh xem kh\u00e1ch h\u00e0ng c\u00f3 l\u1ef1a ch\u1ecdn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3, l\u1eddi k\u00eau g\u1ecdi c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, vi\u1ec7c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua s\u1eafm, nh\u01b0 giao di\u1ec7n website th\u00e2n thi\u1ec7n, quy tr\u00ecnh thanh to\u00e1n nhanh ch\u00f3ng, c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. M\u1ed9t l\u1eddi k\u00eau g\u1ecdi mua h\u00e0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00e0 c\u00f2n t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-5-xay-d\u1ef1ng-m\u1ed1i-quan-h\u1ec7-lau-dai-v\u1edbi-khach-hang-nbsp\">5.5 X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng&nbsp;<\/h3>\n\n\n\n<p>Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 ho\u00e0n th\u00e0nh giao d\u1ecbch mua h\u00e0ng, c\u00f4ng vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng k\u1ebft th\u00fac t\u1ea1i \u0111\u00f3. Giai \u0111o\u1ea1n cu\u1ed1i c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nh\u01b0 g\u1eedi th\u01b0 c\u1ea3m \u01a1n, kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng, hay cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, ch\u01b0\u01a1ng tr\u00ecnh cho kh\u00e1ch h\u00e0ng trung th\u00e0nh. Vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb li\u00ean t\u1ee5c v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch h\u1ecd gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u cho b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n. M\u1ed9t m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 duy tr\u00ec \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-do-l\u01b0\u1eddng-hi\u1ec7u-qu\u1ea3-c\u1ee7a-sales-funnel\">6. \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a sales funnel<\/h2>\n\n\n\n<p>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a sales funnel l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u1ec5u b\u00e1n h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh, t\u1eeb \u0111\u00f3 ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1, nguy\u00ean nh\u00e2n v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u00e0 ph\u1ed5 bi\u1ebfn m\u00e0 doanh nghi\u1ec7p n\u00ean theo d\u00f5i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead):<\/strong> Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng thu h\u00fat kh\u00e1ch h\u00e0ng, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c data kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate):<\/strong> \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111o l\u01b0\u1eddng ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 t\u1ea1i m\u1ed7i giai \u0111o\u1ea1n trong ph\u1ec5u. Ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu trong ph\u1ec5u b\u00e1n h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh gi\u1ea3i ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh.<\/li>\n\n\n\n<li><strong>Chi ph\u00ed c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng (customer acquisition cost &#8211; CAC):<\/strong> CAC l\u00e0 chi ph\u00ed m\u00e0 doanh nghi\u1ec7p ph\u1ea3i chi tr\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. CAC bao g\u1ed3m chi ph\u00ed marketing, qu\u1ea3ng c\u00e1o, v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng. Vi\u1ec7c theo d\u00f5i CAC gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 chi ph\u00ed hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u00fap t\u00ednh to\u00e1n m\u1ee9c \u0111\u1ed9 l\u1ee3i nhu\u1eadn t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (customer lifetime value &#8211; CLV):<\/strong> CLV l\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p trong su\u1ed1t th\u1eddi gian h\u1ecd g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c theo d\u00f5i CLV gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 tho\u00e1t (bounce rate):<\/strong> T\u1ef7 l\u1ec7 tho\u00e1t \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp r\u1eddi kh\u1ecfi trang web ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng n\u00e0o, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u0103ng k\u00fd, mua h\u00e0ng, ho\u1eb7c xem n\u1ed9i dung. T\u1ef7 l\u1ec7 tho\u00e1t cao c\u00f3 th\u1ec3 do trang web ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch marketing kh\u00f4ng thu h\u00fat \u0111\u1ee7 s\u1ef1 ch\u00fa \u00fd ho\u1eb7c kh\u00f4ng cung c\u1ea5p gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (customer retention rate):<\/strong> \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd quay l\u1ea1i mua h\u00e0ng th\u00eam l\u1ea7n n\u1eefa. T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00e0ng cao, c\u00e0ng cho th\u1ea5y doanh nghi\u1ec7p \u0111ang th\u1ef1c hi\u1ec7n t\u1ed1t vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. T\u1ef7 l\u1ec7 n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a sales funnel m\u00e0 c\u00f2n gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng doanh thu.<\/p>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 c\u00f9ng \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m CRM cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 b\u00e1n h\u00e0ng. T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam hi\u1ec7n nay, <a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a ph\u1ec5u kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Base CRM \u0111em \u0111\u1ebfn cho c\u00e1c doanh nghi\u1ec7p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng xuy\u00ean su\u1ed1t, chuy\u00ean nghi\u1ec7p, t\u1ed1i \u01b0u tr\u00ean t\u1eebng \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>T\u1ea1o n\u00ean h\u1ec7 th\u1ed1ng b\u00e0i b\u1ea3n \u0111\u1ec3 \u0111\u00e0o t\u1ea1o, qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 sales, marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Cung c\u1ea5p b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m, doanh thu,&#8230;v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg\" alt=\"Base CRM\" class=\"wp-image-13979\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-300x134.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-768x343.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1536x686.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-2048x914.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a>\u00a0\u2013 Gi\u1ea3i ph\u00e1p CRM to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-lu\u1eadn\">7. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Ph\u1ec5u b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u1ea5u tr\u00fac ph\u1ec5u, theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng s\u1ebd gi\u00fap t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ea1o \u0111\u1ed9t ph\u00e1 trong doanh thu. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, vi\u1ec7c \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng m\u1ed9t ph\u1ec5u b\u00e1n h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, v\u1eadn h\u00e0nh t\u1ed1t ch\u00ednh l\u00e0 \u201cch\u00eca kh\u00f3a v\u00e0ng\u201d gi\u00fap doanh nghi\u1ec7p t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u1ea7u t\u01b0 h\u00e0ng tr\u0103m tri\u1ec7u v\u00e0o marketing nh\u01b0ng doanh thu kh\u00f4ng t\u0103ng? Hay b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng ngh\u00ecn l\u01b0\u1ee3t truy c\u1eadp nh\u01b0ng ch\u1ec9 v\u00e0i ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mua h\u00e0ng? N\u1ebfu \u0111\u00fang v\u1eady, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111ang thi\u1ebfu m\u1ed9t ph\u1ec5u b\u00e1n h\u00e0ng (sales funnel) r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3. M\u1ed9t ph\u1ec5u [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":15476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,18],"tags":[],"ppma_author":[55],"class_list":["post-15455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh","category-quan-ly-van-hanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Funnel l\u00e0 g\u00ec? B\u00ed quy\u1ebft t\u1ed1i \u01b0u ho\u00e1 ph\u1ec5u kh\u00e1ch h\u00e0ng<\/title>\n<meta name=\"description\" content=\"Sales Funnel l\u00e0 g\u00ec? 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