{"id":1575,"date":"2024-02-06T09:40:18","date_gmt":"2024-02-06T02:40:18","guid":{"rendered":"https:\/\/34.126.143.171\/?p=1575"},"modified":"2025-09-15T17:21:47","modified_gmt":"2025-09-15T10:21:47","slug":"phan-tich-du-lieu","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/phan-tich-du-lieu\/","title":{"rendered":"Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3"},"content":{"rendered":"\n<p>Trong k\u1ef7 nguy\u00ean s\u1ed1, <strong>ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, d\u1ef1 b\u00e1o xu h\u01b0\u1edbng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c. C\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=phan-tich-du-lieu\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec, quy tr\u00ecnh th\u1ef1c hi\u1ec7n, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb t\u1eeb d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0\">1. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec?&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-d\u1ecbnh-nghia\">1.1 \u0110\u1ecbnh ngh\u0129a\u00a0<\/h3>\n\n\n\n<p><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed5ng qu\u00e1t bao g\u1ed3m ti\u1ebfp nh\u1eadn, ph\u00e2n chia, s\u00e0ng l\u1ecdc v\u00e0 khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb <a href=\"https:\/\/base.vn\/blog\/data-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">data<\/a> \u0111\u1ec3 chuy\u1ec3n bi\u1ebfn ngu\u1ed3n d\u1eef li\u1ec7u th\u00f4 tr\u1edf th\u00e0nh nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.\u00a0<\/strong><\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u bao g\u1ed3m nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau. B\u1ea5t k\u1ef3 lo\u1ea1i d\u1eef li\u1ec7u n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch \u0111\u1ec3 hi\u1ec3u r\u00f5, c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 chung cho doanh nghi\u1ec7p ho\u1eb7c h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty giao h\u00e0ng th\u00f4ng qua ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 tr\u00e1nh nh\u1eefng tuy\u1ebfn \u0111\u01b0\u1eddng t\u1eafc ngh\u1ebdn v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1eddng \u0111i t\u1ed1t nh\u1ea5t t\u1ea1i t\u1eebng th\u1eddi \u0111i\u1ec3m. Nh\u1edd v\u1eady, h\u1ecd \u0111\u00e3 r\u00fat ng\u1eafn \u0111\u01b0\u1ee3c th\u1eddi gian giao h\u00e0ng, c\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n h\u01a1n cho nh\u00e2n vi\u00ean l\u00e1i xe.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-cac-ph\u01b0\u01a1ng-phap-phan-tich-d\u1eef-li\u1ec7u-methods-of-data-analytics\">1.2 C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u (methods of data analytics)<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 nhanh ch\u00f3ng d\u1ef1a tr\u00ean c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 lo\u1ea1i ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7n nay:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-phan-tich-mo-t\u1ea3-descriptive-analysis-nbsp\">Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 (Descriptive analysis)&nbsp;<\/h4>\n\n\n\n<p>Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1eadp trung v\u00e0o vi\u1ec7c m\u00f4 t\u1ea3 v\u00e0 t\u00f3m t\u1eaft c\u00e1c d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 th\u00f4ng qua c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, xu h\u01b0\u1edbng hay s\u1ef1 bi\u1ebfn thi\u00ean c\u1ee7a d\u1eef li\u1ec7u \u2013 nh\u01b0ng kh\u00f4ng \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n ho\u1eb7c k\u1ebft lu\u1eadn. C\u00e1c th\u00f4ng s\u1ed1 tr\u1ea3 v\u1ec1 c\u00f3 d\u1ea1ng b\u1ea3ng, bi\u1ec3u \u0111\u1ed3, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea m\u00f4 t\u1ea3 d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb trung b\u00ecnh, ph\u01b0\u01a1ng sai, t\u1ea7n su\u1ea5t, v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00e2n ph\u1ed1i.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 d\u1ec5 hi\u1ec3u, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00ed d\u1ee5 sau: M\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed mu\u1ed1n t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 c\u1ee7a m\u00ecnh b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch m\u00f4 t\u1ea3. V\u1edbi c\u00e1ch th\u1ee9c n\u00e0y, k\u1ebft qu\u1ea3 tr\u1ea3 l\u1ea1i l\u00e0 c\u00e1c b\u1ea3ng bi\u1ec3u th\u1ed1ng k\u00ea v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng (demographic). D\u1ef1a tr\u00ean b\u1ea3ng n\u00e0y, c\u00f4ng ty c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn nh\u1ea5t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-phan-tich-suy-lu\u1eadn-diagnostic-analytics\">Ph\u00e2n t\u00edch suy lu\u1eadn (Diagnostic analytics)<\/h4>\n\n\n\n<p>Ph\u00e2n t\u00edch suy lu\u1eadn l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch l\u00e0m r\u00f5 nguy\u00ean nh\u00e2n ho\u1eb7c t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c s\u1ef1 ki\u1ec7n, bi\u1ebfn s\u1ed1 trong m\u1ed9t m\u1eabu d\u1eef li\u1ec7u, bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch t\u01b0\u01a1ng quan, ph\u00e2n t\u00edch bi\u1ebfn th\u1ec3, ph\u00e2n t\u00edch h\u1ed3i quy v\u00e0 ph\u00e2n t\u00edch nh\u00e2n qu\u1ea3. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 m\u1ed1i li\u00ean k\u1ebft gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 trong m\u1ed9t tr\u01b0\u1eddng, t\u1ec7p th\u00f4ng tin. \u0110\u1ed3ng th\u1eddi, k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 s\u1ebd gi\u00fap gi\u1ea3i th\u00edch t\u1ea1i sao m\u1ed9t s\u1ef1 ki\u1ec7n ho\u1eb7c s\u1ef1 vi\u1ec7c \u0111\u00e3 x\u1ea3y ra tr\u01b0\u1edbc \u0111\u00f3.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-phan-tich-d\u1ef1-doan-predictive-analytics-nbsp\">Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n (Predictive analytics)&nbsp;<\/h4>\n\n\n\n<p>B\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh v\u00e0 thu\u1eadt to\u00e1n d\u1ef1 \u0111o\u00e1n, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3, s\u1ef1 ki\u1ec7n ho\u1eb7c gi\u00e1 tr\u1ecb trong t\u01b0\u01a1ng lai, ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n gi\u00fap x\u1eed l\u00fd d\u1eef li\u1ec7u d\u1ef1a tr\u00ean l\u1ecbch s\u1eed v\u00e0 b\u1ea3n m\u1eabu c\u1ee7a data. Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u00f2n gi\u00fap t\u00ednh ph\u1ea7n tr\u0103m x\u00e1c su\u1ea5t x\u1ea3y ra c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n, nh\u00e0 qu\u1ea3n tr\u1ecb d\u1ec5 d\u00e0ng \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.&nbsp;<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y bao g\u1ed3m c\u00e1c c\u00e1ch th\u1ef1c hi\u1ec7n kh\u00e1c nhau nh\u01b0 h\u1ed3i quy tuy\u1ebfn t\u00ednh, h\u1ed3i quy logistics, c\u00e2y quy\u1ebft \u0111\u1ecbnh (decision tree), m\u1ea1ng n\u01a1-ron v\u00e0 <a href=\"https:\/\/base.vn\/blog\/machine-learning-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e1y h\u1ecdc (machine learning)<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-phan-tich-d\u1ec1-xu\u1ea5t-prescriptive-analytics\">Ph\u00e2n t\u00edch \u0111\u1ec1 xu\u1ea5t (Prescriptive analytics)<\/h4>\n\n\n\n<p>Ph\u00e2n t\u00edch \u0111\u1ec1 xu\u1ea5t l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u1ee9ng d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c thu\u1eadt to\u00e1n nh\u1eb1m \u0111\u1ec1 xu\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy\u1ebft \u0111\u1ecbnh, h\u00e0nh \u0111\u1ed9ng trong t\u01b0\u01a1ng lai. Ch\u00fang \u0111i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 tham s\u1ed1 trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch, t\u1eeb \u0111\u00f3 gi\u00fap ng\u01b0\u1eddi ph\u00e2n t\u00edch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau trong k\u1ebf ho\u1ea1ch. C\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a, m\u00f4 ph\u1ecfng, v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111a m\u1ee5c ti\u00eau th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong ph\u01b0\u01a1ng ph\u00e1p n\u00e0y.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/phan-tich-du-lieu-2-1024x605-1.png\" alt=\" C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u\"\/><figcaption class=\"wp-element-caption\"><em> C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">2. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o trong kinh doanh?<\/h2>\n\n\n\n<p><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong>&nbsp;\u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u trong vi\u1ec7c cung c\u1ea5p c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb hi\u1ec3u, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u s\u1ed1 tr\u1ef1c quan. B\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng h\u01b0\u1edbng, chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.&nbsp;<\/p>\n\n\n\n<p><strong>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1edbi doanh nghi\u1ec7p, ta c\u00f3 th\u1ec3 theo d\u00f5i v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y:&nbsp;<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, nh\u00e2n s\u1ef1 ph\u00f2ng ban Marketing s\u1ebd c\u1ea7n thu th\u1eadp nhi\u1ec1u d\u1eef li\u1ec7u kh\u00e1c nhau, thu\u1ed9c \u0111a d\u1ea1ng kh\u00eda c\u1ea1nh nh\u01b0:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch: Th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o (click-through rate), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate), doanh thu,\u2026 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi ch\u00fang, b\u1ed9 ph\u1eadn marketing c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng v\u00e0 kh\u00f4ng th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng: C\u00e1c d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng gi\u00fap b\u1ed9 ph\u1eadn marketing n\u1eafm r\u00f5 h\u01a1n v\u1ec1 nh\u00f3m <a href=\"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, h\u1ecd d\u1ec5 \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i, nh\u1eafm tr\u00fang Insight kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea9y m\u1ea1nh t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o: C\u00e1c ch\u1ec9 s\u1ed1 x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng nh\u01b0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, t\u1ec7p t\u01b0\u01a1ng t\u00e1c,\u2026 gi\u00fap b\u1ed9 ph\u1eadn marketing ch\u1ecdn \u0111\u00fang n\u01a1i \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0o \u0111\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u01b0 v\u1eady c\u00f3 th\u1ec3 th\u1ea5y d\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u1ecf, vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 hi\u1ec7n t\u1ea1i v\u00e0 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n sau n\u00e0y.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/phan-tich-du-lieu-1024x605-1.png\" alt=\"Ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o trong kinh doanh?\"\/><figcaption class=\"wp-element-caption\"><em>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o trong kinh doanh?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">3. M\u1ed9t s\u1ed1 k\u0129 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-phan-tich-h\u1ed3i-quy-regression-analysis\">3.1 Ph\u00e2n t\u00edch h\u1ed3i quy (Regression analysis)<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch th\u1ed1ng k\u00ea nh\u1eb1m x\u00e1c \u0111\u1ecbnh m\u1ed1i li\u00ean k\u1ebft gi\u1eefa m\u1ed9t bi\u1ebfn s\u1ed1 v\u1edbi m\u1ed9t hay nhi\u1ec1u bi\u1ebfn s\u1ed1 \u0111\u1ed9c l\u1eadp kh\u00e1c nhau. Ch\u00fang gi\u00fap \u0111o l\u01b0\u1eddng v\u00e0 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c bi\u1ebfn s\u1ed1 n\u00e0y v\u00e0 m\u00f4 ph\u1ecfng ch\u00fang d\u1ef1a tr\u00ean m\u1ed9t m\u00f4 h\u00ecnh to\u00e1n h\u1ecdc.&nbsp;<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5 b\u1ea1n l\u00e0 ch\u1ee7 m\u1ed9t doanh nghi\u1ec7p th\u1eddi trang v\u00e0 b\u1ea1n mu\u1ed1n bi\u1ebft m\u1ed1i quan h\u1ec7 gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng h\u00e0ng trong th\u00e1ng m\u1ed9t. Khi s\u1eed d\u1ee5ng ph\u00e2n t\u00edch h\u1ed3i quy, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng. T\u1eeb \u0111\u00f3, b\u1ea1n d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u1ea1t doanh s\u1ed1 k\u1ef3 v\u1ecdng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-phan-tich-t\u1ed5-h\u1ee3p-cohort-analysis\">3.2 Ph\u00e2n t\u00edch t\u1ed5 h\u1ee3p (Cohort analysis)<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n lo\u1ea1i c\u00e1 nh\u00e2n, kh\u00e1ch h\u00e0ng ho\u1eb7c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o c\u00e1c nh\u00f3m c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m gi\u1ed1ng nhau. L\u1ea5y v\u00ed d\u1ee5, trong ho\u1ea1t \u0111\u1ed9ng marketing, ph\u00e2n t\u00edch t\u1ed5 h\u1ee3p gi\u00fap b\u1ea1n th\u1ea5y r\u00f5 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng theo th\u1eddi gian v\u00e0 \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u00ean h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-phan-tich-nhan-t\u1ed1-factor-analysis\">3.3 Ph\u00e2n t\u00edch nh\u00e2n t\u1ed1 (Factor analysis)\u00a0<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap l\u00e0m r\u00f5 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c bi\u1ebfn d\u1eef li\u1ec7u v\u1edbi nhau b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00e2n t\u1ed1 chung \u0111\u01b0\u1ee3c \u1ea9n \u0111\u1eb1ng sau, t\u1eeb \u0111\u00f3, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap l\u00e0m gi\u1ea3m s\u1ed1 chi\u1ec1u c\u1ee7a d\u1eef li\u1ec7u trong t\u1ed5 ch\u1ee9c.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty mu\u1ed1n t\u00ecm hi\u1ec3u m\u1ed1i quan h\u1ec7 gi\u1eefa s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed9 uy t\u00edn doanh nghi\u1ec7p v\u00e0 hi\u1ec7u su\u1ea5t kinh doanh. Ph\u00e2n t\u00edch cho bi\u1ebft nh\u00e2n t\u1ed1 chung \u1ea9n gi\u1eefa 3 bi\u1ebfn s\u1ed1 tr\u00ean \u2013 c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u1ea3 3 bi\u1ebfn s\u1ed1 \u2013 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. T\u1eeb \u0111\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 cung c\u1ea5p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-phan-tich-chu\u1ed7i-th\u1eddi-gian-time-series-analysis\">3.4 Ph\u00e2n t\u00edch chu\u1ed7i th\u1eddi gian (Time series analysis)<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u d\u1ef1a nghi\u00ean c\u1ee9u v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00e1c t\u1ec7p d\u1eef li\u1ec7u theo th\u1eddi gian, gi\u00fap x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng, m\u00f4 h\u00ecnh v\u00e0 chu k\u1ef3 bi\u1ebfn \u0111\u1ed5i trong m\u1ed9t chu\u1ed7i th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Trong doanh nghi\u1ec7p, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong d\u1ef1 \u0111o\u00e1n gi\u00e1 c\u1ed5 phi\u1ebfu, doanh s\u1ed1 b\u00e1n h\u00e0ng,\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/phan-tich-du-lieu-4-1024x605-1.png\" alt=\"M\u1ed9t s\u1ed1 k\u0129 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n\"\/><figcaption class=\"wp-element-caption\"><em>M\u1ed9t s\u1ed1 k\u0129 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">4. Quy tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u&nbsp;<\/h2>\n\n\n\n<p>Quy tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n ho\u1eb7c ph\u1ee9c t\u1ea1p t\u00f9y theo m\u00f4 h\u00ecnh doanh nghi\u1ec7p \u0111ang v\u1eadn h\u00e0nh, nh\u01b0ng v\u1ec1 c\u01a1 b\u1ea3n s\u1ebd bao g\u1ed3m 4 b\u01b0\u1edbc sau:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-thu-th\u1eadp-d\u1eef-li\u1ec7u\">4.1 Thu th\u1eadp d\u1eef li\u1ec7u\u00a0<\/h3>\n\n\n\n<p>Thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u00e0i nguy\u00ean d\u1eef li\u1ec7u s\u1eb5n c\u00f3 hi\u1ec7n t\u1ea1i. M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra trong b\u01b0\u1edbc n\u00e0y bao g\u1ed3m:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau thu th\u1eadp: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch g\u00ec? B\u1ea1n c\u1ea7n k\u1ebft qu\u1ea3 n\u00e0o \u1edf vi\u1ec7c ph\u00e2n t\u00edch? B\u1ea1n ch\u1ec9 c\u1ea7n li\u1ec7t k\u00ea v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.&nbsp;<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c v\u00e0 t\u00ednh ch\u1ea5t c\u1ee7a d\u1eef li\u1ec7u: D\u1eef li\u1ec7u c\u00f3 th\u1ec3 thu th\u1eadp t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng n\u00e0o b\u00ean trong doanh nghi\u1ec7p? Ho\u1eb7c qua c\u00e1c b\u00e1o c\u00e1o ho\u1eb7c t\u1eeb c\u00e1c ngu\u1ed3n x\u00e1c th\u1ef1c n\u00e0o kh\u00e1c b\u00ean ngo\u00e0i? \u0110\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac, v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a ch\u00fang nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh n\u01a1i l\u01b0u tr\u1eef d\u1eef li\u1ec7u: D\u1eef li\u1ec7u n\u00ean \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u1edf \u0111\u00e2u \u0111\u1ec3 an to\u00e0n v\u00e0 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp c\u00f3 khoa h\u1ecdc, \u0111\u1ed3ng th\u1eddi ti\u1ec7n l\u1ee3i cho doanh nghi\u1ec7p truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-ti\u1ec1n-x\u1eed-ly-d\u1eef-li\u1ec7u\">4.2 Ti\u1ec1n x\u1eed l\u00fd d\u1eef li\u1ec7u\u00a0<\/h3>\n\n\n\n<p>Ti\u1ec1n x\u1eed l\u00fd d\u1eef li\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh chu\u1ea9n b\u1ecb d\u1eef li\u1ec7u \u0111\u1ec3 chu\u1ea9n b\u1ecb cho c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch ho\u1eb7c m\u00f4 h\u00ecnh h\u00f3a sau n\u00e0y.&nbsp; M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng c\u00f3 th\u1ec3 k\u1ec3 t\u1edbi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0m s\u1ea1ch d\u1eef li\u1ec7u: Lo\u1ea1i b\u1ecf c\u00e1c d\u1eef li\u1ec7u sai, kh\u00f4ng h\u1ee3p l\u1ec7, tr\u00f9ng l\u1eb7p ho\u1eb7c b\u1ecb nhi\u1ec5u; \u0111\u1ed3ng th\u1eddi d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c ki\u1ec3m tra, s\u1eeda c\u00e1c gi\u00e1 tr\u1ecb l\u1ed7i v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ecbnh d\u1ea1ng v\u1ec1 c\u00f9ng m\u1ed9t \u0111\u01a1n v\u1ecb ho\u1eb7c thang \u0111o n\u1ebfu c\u1ea7n.&nbsp;<\/li>\n\n\n\n<li>X\u1eed l\u00fd d\u1eef li\u1ec7u thi\u1ebfu: X\u00e1c \u0111\u1ecbnh v\u00e0 x\u1eed l\u00fd c\u00e1c d\u1eef li\u1ec7u b\u1ecb thi\u1ebfu trong t\u1eadp d\u1eef li\u1ec7u b\u1eb1ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nh\u01b0: \u0111i\u1ec1n gi\u00e1 tr\u1ecb trung b\u00ecnh, gi\u00e1 tr\u1ecb g\u1ea7n nh\u1ea5t, ho\u1eb7c d\u1ef1 b\u00e1o \u0111\u1ec3 \u0111i\u1ec1n d\u1eef li\u1ec7u c\u00f3 \u0111\u1ed9 sai s\u1ed1 \u00edt nh\u1ea5t. Ho\u1eb7c trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u00e1c d\u00f2ng ho\u1eb7c c\u1ed9t d\u1eef li\u1ec7u c\u00f3 qu\u00e1 nhi\u1ec1u gi\u00e1 tr\u1ecb thi\u1ebfu kh\u00f4ng th\u1ec3 kh\u00f4i ph\u1ee5c s\u1ebd \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-kham-pha-d\u1eef-li\u1ec7u\">4.3 Kh\u00e1m ph\u00e1 d\u1eef li\u1ec7u\u00a0<\/h3>\n\n\n\n<p>Kh\u00e1m ph\u00e1 d\u1eef li\u1ec7u l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u s\u00e2u v\u1ec1 d\u1eef li\u1ec7u tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch chi ti\u1ebft h\u01a1n, v\u00ed d\u1ee5 nh\u01b0 gi\u00fap nh\u1eadn di\u1ec7n c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng, ph\u00e2n lo\u1ea1i c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a d\u1eef li\u1ec7u, v\u00e0 t\u1ea1o ra c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh. Hai ho\u1ea1t \u0111\u1ed9ng kh\u00e1m ph\u00e1 c\u01a1 b\u1ea3n bao g\u1ed3m:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00f4 t\u1ea3 th\u1ed1ng k\u00ea: L\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed5ng h\u1ee3p, m\u00f4 t\u1ea3 \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a d\u1eef li\u1ec7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u1ed1ng k\u00ea c\u01a1 b\u1ea3n nh\u01b0 trung b\u00ecnh, ph\u01b0\u01a1ng sai, ph\u00e2n ph\u1ed1i v\u00e0 m\u1eabu t\u1ed5 ch\u1ee9c.<\/li>\n\n\n\n<li>Tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u: L\u00e0 ho\u1ea1t \u0111\u1ed9ng s\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e2n b\u1ed1, xu h\u01b0\u1edbng v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c bi\u1ebfn s\u1ed1 trong t\u1eadp d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-phan-tich-d\u1eef-li\u1ec7u\">4.4 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u00a0<\/h3>\n\n\n\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng v\u00e0 c\u00f3 vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i b\u01b0\u1edbc n\u00e0y t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p (\u0111\u00e3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y t\u1ea1i ph\u1ea7n 3 c\u1ee7a b\u00e0i vi\u1ebft) \u0111\u1ec3 tr\u00edch xu\u1ea5t th\u00f4ng tin quan tr\u1ecdng t\u1eeb c\u00e1c d\u1eef li\u1ec7u \u0111\u00e3 x\u1eed l\u00fd, sau \u0111\u00f3 r\u00fat ra nh\u1eefng k\u1ebft lu\u1eadn c\u00f3 \u00fd ngh\u0129a.&nbsp;<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch c\u00f3 th\u1ec3 l\u00e0m ph\u00e1t sinh nh\u1eefng c\u00e2u h\u1ecfi m\u1edbi, \u0111\u00f2i h\u1ecfi vi\u1ec7c thu th\u1eadp th\u00eam d\u1eef li\u1ec7u ho\u1eb7c ti\u1ebfn h\u00e0nh c\u00e1c ph\u00e2n t\u00edch b\u1ed5 sung.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/phan-tich-du-lieu-5-1024x605-1.png\" alt=\"Quy tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u\"\/><figcaption class=\"wp-element-caption\"><em>Quy tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">5. C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-power-bi\">5.1 Power BI\u00a0<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/power-bi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Microsoft, v\u1edbi c\u00e1c t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp, l\u00e0m s\u1ea1ch, x\u1eed l\u00fd v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Power BI cho ph\u00e9p t\u1ea1o ra c\u00e1c bi\u1ec3u \u0111\u1ed3, b\u1ea3ng bi\u1ec3u, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n,\u2026 \u0111\u1ec3 th\u1ec3 hi\u1ec7n th\u00f4ng tin t\u1eeb d\u1eef li\u1ec7u. \u0110\u1ed3ng th\u1eddi, t\u00ednh n\u0103ng chia s\u1ebb d\u1eef li\u1ec7u d\u1ec5 d\u00e0ng c\u0169ng h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng t\u00e1c n\u1ed9i b\u1ed9, v\u00e0&nbsp;ra quy\u1ebft \u0111\u1ecbnh <a href=\"https:\/\/base.vn\/blog\/data-driven\/\" target=\"_blank\" rel=\"noreferrer noopener\">data-driven<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-excel\">5.2 Excel\u00a0<\/h3>\n\n\n\n<p>Excel l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Microsoft, cung c\u1ea5p \u0111a d\u1ea1ng t\u00ednh n\u0103ng \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong c\u00e1c b\u1ea3ng t\u00ednh: th\u1ef1c hi\u1ec7n c\u00e1c ph\u00e9p t\u00ednh, s\u1eafp x\u1ebfp d\u1eef li\u1ec7u, l\u1ecdc d\u1eef li\u1ec7u, t\u1ea1o bi\u1ec3u \u0111\u1ed3, v\u00e0 th\u1eadm ch\u00ed \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng th\u1ee9c ph\u1ee9c t\u1ea1p \u0111\u1ec3 x\u1eed l\u00fd th\u00f4ng tin. Ngo\u00e0i ra, Excel c\u0169ng h\u1ed7 tr\u1ee3 c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 PivotTables v\u00e0 PivotCharts \u0111\u1ec3 h\u1ed7 tr\u1ee3 tr\u1ef1c quan ho\u00e1 d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>Excel c\u00f3 \u01b0u \u0111i\u1ec3m l\u00e0 d\u1ec5 c\u00e0i \u0111\u1eb7t, giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng, v\u00e0 g\u1ea7n nh\u01b0 \u0111\u00e3 ph\u1ed5 bi\u1ebfn trong t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p, Excel ch\u01b0a \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 x\u1eed l\u00fd nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 Business Intelligence chuy\u00ean s\u00e2u.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-python\">5.3 Python\u00a0<\/h3>\n\n\n\n<p>Python l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh d\u1ec5 nh\u1ea5t, linh ho\u1ea1t v\u00e0 c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao. Ch\u00fang cung c\u1ea5p c\u00e1c th\u01b0 vi\u1ec7n v\u00e0 framework ph\u1ed5 bi\u1ebfn nh\u01b0 NumPy, Pandas hay Matplotlib c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m s\u1ea1ch, chuy\u1ec3n \u0111\u1ed5i, ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan ho\u00e1 h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu NumPy cung c\u1ea5p m\u1ea3ng v\u00e0 t\u00ednh to\u00e1n s\u1ed1 h\u1ecdc nhanh ch\u00f3ng th\u00ec Pandas \u0111\u01b0a ra c\u00e1c c\u1ea5u tr\u00fac d\u1eef li\u1ec7u linh ho\u1ea1t \u0111i k\u00e8m v\u1edbi c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch b\u1ed5 tr\u1ee3 kh\u00e1c nhau. Ngo\u00e0i ra, Matplotlib t\u1ea1o bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb \u0111\u1ec3 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u. Khi \u0111\u00f3, b\u1ed9 ba n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c cho vi\u1ec7c ph\u00e2n t\u00edch ph\u1ee9c t\u1ea1p v\u00e0 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n d\u1eef li\u1ec7u t\u01b0\u01a1ng lai.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/phan-tich-du-lieu-6-1024x605-1.png\" alt=\"C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u\"\/><figcaption class=\"wp-element-caption\"><em>C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">6. M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh&nbsp;<\/h2>\n\n\n\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n c\u00f3 nhi\u1ec1u k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m. \u0110\u1ec3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c khai th\u00e1c h\u1ebft ti\u1ec1m n\u0103ng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec1u sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ednh to\u00e0n v\u1eb9n c\u1ee7a d\u1eef li\u1ec7u:&nbsp;<\/strong>D\u1eef li\u1ec7u c\u1ea7n c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao, kh\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebfu s\u00f3t ho\u1eb7c sai l\u1ec7ch. Doanh nghi\u1ec7p c\u1ea7n ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd quy tr\u00ecnh \u0111\u1ea7u v\u00e0o cho d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh to\u00e0n v\u1eb9n v\u00e0 th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra d\u1eef li\u1ec7u \u0111\u1ecbnh k\u1ef3.<\/li>\n\n\n\n<li><strong>\u0110\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u:&nbsp;<\/strong>D\u1eef li\u1ec7u kh\u00f4ng c\u00f3 t\u00ednh x\u00e1c th\u1ef1c c\u00f3 nguy c\u01a1 cao d\u1eabn t\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m, g\u00e2y m\u1ea5t l\u00f2ng tin t\u1eeb nh\u00e2n s\u1ef1 v\u00e0 kh\u00e1ch h\u00e0ng, th\u1eadm ch\u00ed l\u00e0 r\u1ee7i ro ph\u00e1p l\u00fd. B\u1edfi v\u1eady, doanh nghi\u1ec7p c\u1ea7n ch\u1eafc ch\u1eafn trong t\u1eebng b\u01b0\u1edbc t\u00ednh to\u00e1n v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111\u1ed3ng th\u1eddi x\u00e1c minh \u0111\u1ea7u v\u00e0o v\u00e0 ki\u1ec3m duy\u1ec7t \u0111\u1ea7u ra.&nbsp;<\/li>\n\n\n\n<li><strong>T\u00ednh t\u1ee9c th\u1eddi (real-time):&nbsp;<\/strong>Gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng c\u1ee7a d\u1eef li\u1ec7u c\u0169ng n\u1eb1m \u1edf t\u00ednh th\u1eddi \u0111i\u1ec3m. D\u1eef li\u1ec7u c\u00e0ng m\u1edbi, c\u00e0ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean th\u00ec kh\u1ea3 n\u0103ng ph\u1ea3n \u00e1nh k\u1ecbp th\u1eddi hi\u1ec7n tr\u1ea1ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00e0ng cao, c\u00e0ng h\u1ed7 tr\u1ee3 t\u1ed1t h\u01a1n cho qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u:&nbsp;<\/strong>Trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 chia s\u1ebb k\u1ebft qu\u1ea3 sau n\u00e0y, d\u1eef li\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd v\u00e0 b\u1ea3o m\u1eadt ch\u1eb7t ch\u1ebd \u0111\u1ec3 tr\u00e1nh b\u1ecb c\u00e1c b\u00ean th\u1ee9 ba truy c\u1eadp tr\u00e1i ph\u00e9p ho\u1eb7c \u0111\u00e1nh c\u1eafp. Doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt d\u1eef li\u1ec7u r\u00f5 r\u00e0ng v\u00e0 c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd ph\u00f9 h\u1ee3p.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6\">7. T\u1ea1m k\u1ebft<\/h2>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay, vai tr\u00f2 c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng quan tr\u1ecdng. Kh\u1ea3 n\u0103ng \u0111\u1ecdc hi\u1ec3u d\u1eef li\u1ec7u, tr\u00edch xu\u1ea5t th\u00e0nh th\u00f4ng tin chi ti\u1ebft v\u00e0 t\u1eadn d\u1ee5ng ch\u00fang \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh data-driven ch\u00ednh l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111ang t\u00ecm c\u00e1ch t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn, ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd cung c\u1ea5p th\u00f4ng tin \u0111\u1ec3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<p>H\u00e3y khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o ra thay \u0111\u1ed5i m\u1edbi. Th\u1ebf gi\u1edbi d\u1eef li\u1ec7u \u0111ang n\u1eb1m trong t\u1ea7m tay v\u00e0 ch\u1edd doanh nghi\u1ec7p b\u1ea1n kh\u00e1m ph\u00e1!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong k\u1ef7 nguy\u00ean s\u1ed1, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, d\u1ef1 b\u00e1o xu h\u01b0\u1edbng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c. C\u00f9ng Base.vn t\u00ecm hi\u1ec3u ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec, quy tr\u00ecnh th\u1ef1c hi\u1ec7n, c\u00e1c ph\u01b0\u01a1ng [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":21837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"ppma_author":[61],"class_list":["post-1575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec? 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