{"id":1578,"date":"2025-04-02T16:01:17","date_gmt":"2025-04-02T09:01:17","guid":{"rendered":"https:\/\/34.126.143.171\/?p=1578"},"modified":"2025-07-04T14:29:23","modified_gmt":"2025-07-04T07:29:23","slug":"doanh-thu-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/doanh-thu-la-gi\/","title":{"rendered":"Doanh thu l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 doanh thu doanh nghi\u1ec7p c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<p>Doanh thu l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Nh\u01b0ng doanh thu th\u1ef1c s\u1ef1 l\u00e0 g\u00ec? N\u00f3 kh\u00e1c g\u00ec so v\u1edbi l\u1ee3i nhu\u1eadn? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u doanh thu m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng? Hi\u1ec3u r\u00f5 v\u1ec1 doanh thu kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t kinh doanh m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/doanh-thu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 <strong>t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 doanh thu<\/strong>, t\u1eeb kh\u00e1i ni\u1ec7m, c\u00e1ch t\u00ednh, ph\u00e2n lo\u1ea1i cho \u0111\u1ebfn nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u doanh thu hi\u1ec7u qu\u1ea3. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u ngay!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0\">1. Doanh thu l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-khai-ni\u1ec7m-doanh-thu\">1.1 Kh\u00e1i ni\u1ec7m doanh thu<\/h3>\n\n\n\n<p><strong>Doanh thu<\/strong> (<strong>Revenue<\/strong>) l\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 s\u1ed1 ti\u1ec1n thu \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi tr\u1eeb \u0111i c\u00e1c chi ph\u00ed nh\u01b0 chi ph\u00ed s\u1ea3n xu\u1ea5t, v\u1eadn h\u00e0nh, thu\u1ebf, v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c.<\/p>\n\n\n\n<p>Doanh thu \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u00ean b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n, v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c \u0111\u1ea7u m\u1ee5c kh\u00e1c nhau nh\u01b0 doanh thu t\u1eeb b\u00e1n h\u00e0ng, doanh thu t\u1eeb d\u1ecbch v\u1ee5, doanh thu t\u1eeb c\u00e1c ngu\u1ed3n thu nh\u1eadp kh\u00e1c nhau.<\/p>\n\n\n\n<p>T\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh v\u00e0 lo\u1ea1i h\u00ecnh k\u1ebf to\u00e1n, vi\u1ec7c t\u00ednh to\u00e1n doanh thu c\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. C\u00f4ng th\u1ee9c c\u01a1 b\u1ea3n nh\u1ea5t s\u1ebd l\u00e0:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#ebf6fd\"><strong>Doanh thu = S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e3 b\u00e1n x Gi\u00e1 b\u00e1n ho\u1eb7c gi\u00e1 d\u1ecbch v\u1ee5<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-phan-bi\u1ec7t-doanh-thu-va-cac-thu\u1eadt-ng\u1eef-khac\">1.2 Ph\u00e2n bi\u1ec7t doanh thu v\u00e0 c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c<\/h3>\n\n\n\n<p>S\u1ef1 nh\u1ea7m l\u1eabn gi\u1eefa c\u00e1c thu\u1eadt ng\u1eef nh\u01b0 doanh thu, doanh s\u1ed1, d\u00f2ng ti\u1ec1n v\u00e0o v\u00e0 <a href=\"https:\/\/base.vn\/blog\/loi-nhuan-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u1ee3i nhu\u1eadn<\/a> th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra do nhi\u1ec1u l\u00fd do, bao g\u1ed3m s\u1ef1 ch\u1ed3ng ch\u00e9o trong \u0111\u1ecbnh ngh\u0129a v\u00e0 t\u00ednh li\u00ean quan ch\u1eb7t ch\u1ebd gi\u1eefa ch\u00fang. C\u00f9ng l\u00e0m r\u00f5 c\u00e1c \u0111\u1ecbnh ngh\u0129a n\u00e0y theo b\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td><strong>Thu\u1eadt ng\u1eef<\/strong><\/td><td><strong>\u0110\u1ecbnh ngh\u0129a<\/strong><\/td><td><strong>\u00dd ngh\u0129a<\/strong><\/td><td><strong>V\u00ed d\u1ee5<\/strong><\/td><\/tr><tr><td><strong>Doanh thu<\/strong><\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5.<\/td><td>\u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p t\u1eeb ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a n\u00f3.<\/td><td>B\u00e1n 1,000 chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i v\u1edbi gi\u00e1 10 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i chi\u1ebfc, doanh thu l\u00e0 10 t\u1ef7 \u0111\u1ed3ng.<\/td><\/tr><tr><td><strong>Doanh s\u1ed1<\/strong><\/td><td>S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c b\u00e1n ra.<\/td><td>T\u1eadp trung v\u00e0o kh\u00eda c\u1ea1nh s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5.<\/td><td>B\u00e1n 1,000 chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i, doanh s\u1ed1 l\u00e0 1,000 chi\u1ebfc.<\/td><\/tr><tr><td><strong>D\u00f2ng ti\u1ec1n v\u00e0o<\/strong><\/td><td>T\u1ed5ng s\u1ed1 ti\u1ec1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb m\u1ecdi ngu\u1ed3n, kh\u00f4ng ch\u1ec9 doanh thu.<\/td><td>Bao g\u1ed3m doanh thu c\u0169ng nh\u01b0 c\u00e1c ngu\u1ed3n ti\u1ec1n kh\u00e1c nh\u01b0 vay m\u01b0\u1ee3n hay \u0111\u1ea7u t\u01b0.<\/td><td>Thu \u0111\u01b0\u1ee3c 10 t\u1ef7 \u0111\u1ed3ng t\u1eeb b\u00e1n h\u00e0ng v\u00e0 vay v\u1ed1n th\u00eam 5 t\u1ef7 \u0111\u1ed3ng, t\u1ed5ng d\u00f2ng ti\u1ec1n v\u00e0o l\u00e0 15 t\u1ef7 \u0111\u1ed3ng.<\/td><\/tr><tr><td><strong>L\u1ee3i nhu\u1eadn<\/strong><\/td><td>S\u1ed1 ti\u1ec1n c\u00f2n l\u1ea1i sau khi l\u1ea5y doanh thu tr\u1eeb \u0111i t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed.<\/td><td>L\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng cho bi\u1ebft m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/td><td>Doanh thu l\u00e0 10 t\u1ef7 \u0111\u1ed3ng, chi ph\u00ed l\u00e0 7 t\u1ef7 \u0111\u1ed3ng, l\u1ee3i nhu\u1eadn l\u00e0 3 t\u1ef7 \u0111\u1ed3ng.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>B\u1ea3ng so s\u00e1nh doanh thu v\u1edbi c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c trong t\u00e0i ch\u00ednh<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">2. T\u1ea7m quan tr\u1ecdng c\u1ee7a doanh thu<\/h2>\n\n\n\n<p>Doanh thu l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 \u201cs\u1ee9c kh\u1ecfe\u201d v\u00e0 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0&nbsp;d\u1eef li\u1ec7u&nbsp;\u0111\u1ea7u v\u00e0o cho qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u1ea5p qu\u1ea3n l\u00fd ho\u1eb7c ch\u1ee7 doanh nghi\u1ec7p, t\u1eeb vi\u1ec7c xem x\u00e9t <a href=\"https:\/\/base.vn\/blog\/bang-can-doi-ke-toan\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n<\/a> \u0111\u1ebfn b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh m\u00e0 trong \u0111\u00f3 ch\u1ec9 s\u1ed1 doanh thu \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, s\u1ebd c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u01b0\u01a1ng lai, bao g\u1ed3m c\u1ea3 vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3.<\/p>\n\n\n\n<p>Doanh thu c\u0169ng gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 qu\u1ea3n l\u00fd n\u0103ng l\u1ef1c thanh to\u00e1n trong ng\u1eafn h\u1ea1n. M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o doanh thu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 thanh to\u00e1n ngh\u0129a v\u1ee5 t\u00e0i ch\u00ednh.&nbsp;<\/p>\n\n\n\n<p>Ngo\u00e0i ra, \u0111\u00e2y c\u0169ng l\u00e0 ti\u00eau ch\u00ed quan tr\u1ecdng m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, c\u1ed5 \u0111\u00f4ng v\u00e0 ng\u00e2n h\u00e0ng th\u01b0\u1eddng xem x\u00e9t khi \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u00f3 doanh thu l\u1edbn v\u00e0 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng doanh thu c\u00e0ng cao, th\u00ec th\u01b0\u1eddng c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/tam-quan-trong-cua-doanh-thu.png\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a doanh thu\"\/><figcaption class=\"wp-element-caption\"><em>T\u1ea7m quan tr\u1ecdng c\u1ee7a doanh thu<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">3. Doanh thu cho bi\u1ebft \u0111i\u1ec1u g\u00ec?&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-xu-h\u01b0\u1edbng-th\u1ecb-tr\u01b0\u1eddng-nbsp\">3.1 Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng&nbsp;<\/h3>\n\n\n\n<p>Doanh thu kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u1ec1&nbsp;t\u00e0i ch\u00ednh, m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap cung c\u1ea5p th\u00f4ng tin v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.&nbsp;<\/p>\n\n\n\n<p>T\u0103ng tr\u01b0\u1edfng doanh thu th\u01b0\u1eddng ph\u1ea3n \u00e1nh s\u1ef1 gia t\u0103ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5, bi\u1ec3u hi\u1ec7n cho s\u1ef1 ph\u00e1t tri\u1ec3n t\u00edch c\u1ef1c. Ng\u01b0\u1ee3c l\u1ea1i, doanh thu th\u1ea5p c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh s\u1ef1 s\u1ee5t gi\u1ea3m nhu c\u1ea7u t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng ho\u1eb7c thay \u0111\u1ed5i trong y\u00eau c\u1ea7u th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>S\u1ef1 bi\u1ebfn \u0111\u1ed9ng trong doanh thu c\u0169ng c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u1ebfu doanh thu gi\u1ea3m, c\u00f3 th\u1ec3 do s\u1ef1 gia t\u0103ng c\u1ea1nh tranh ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch v\u00e0 \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch doanh thu, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, qua \u0111\u00f3 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-hi\u1ec7u-su\u1ea5t-c\u1ee7a-s\u1ea3n-ph\u1ea9m-d\u1ecbch-v\u1ee5-nbsp\">3.2 Hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5&nbsp;<\/h3>\n\n\n\n<p>Doanh thu kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 trong nhi\u1ec1u kh\u00eda c\u1ea1nh, \u0111i\u1ec3n h\u00ecnh nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n<p>\u0110\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong doanh thu. N\u1ebfu doanh thu t\u0103ng m\u00e0 kh\u00f4ng c\u1ea7n nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1eb7c bi\u1ec7t, c\u00f3 th\u1ec3 \u0111\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn r\u1ed9ng r\u00e3i.<\/p>\n\n\n\n<p>Doanh thu c\u0169ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 cho bi\u1ebft kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng v\u00e0 linh ho\u1ea1t c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi y\u00eau c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd cung \u1ee9ng v\u00e0 s\u1ef1 linh ho\u1ea1t trong m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p c\u00e0ng cao, doanh thu s\u1ebd c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-hi\u1ec7u-qu\u1ea3-marketing\">3.3 Hi\u1ec7u qu\u1ea3 Marketing<\/h3>\n\n\n\n<p>C\u00f3 nh\u1eadn \u0111\u1ecbnh cho r\u1eb1ng:&nbsp;<em>\u201cS\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa Sales v\u00e0 Marketing quy\u1ebft \u0111\u1ecbnh tr\u1eadn \u0111\u1ea5u, khi m\u1ed9t b\u00ean ghi b\u00e0n, c\u1ea3 \u0111\u1ed9i \u0111\u1ec1u chi\u1ebfn th\u1eafng\u201d.<\/em><\/p>\n\n\n\n<p>Th\u1eadt v\u1eady, marketing v\u00e0 doanh thu t\u1eeb sales c\u00f3 m\u1ed1i quan h\u1ec7 t\u00e1c \u0111\u1ed9ng qua l\u1ea1i, v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, m\u1ee5c ti\u00eau th\u01b0\u1eddng l\u00e0 t\u0103ng c\u01b0\u1eddng doanh thu b\u1eb1ng c\u00e1ch thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 th\u00fac \u0111\u1ea9y mua s\u1eafm. M\u1ed9t chi\u1ebfn d\u1ecbch marketing tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp mang l\u1ea1i nhi\u1ec1u doanh thu s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-s\u1ef1-tin-t\u01b0\u1edfng-c\u1ee7a-khach-hang-v\u1edbi-doanh-nghi\u1ec7p\">3.4 S\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>M\u1ed9t doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t v\u00e0 k\u1ef9 n\u0103ng giao ti\u1ebfp hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u1ec3 h\u1ecd s\u1eb5n l\u00f2ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng v\u1ec1 s\u1ef1 tin t\u01b0\u1edfng v\u00e0 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/doanh-thu-11-1024x605-1.png\" alt=\"Doanh thu ph\u1ea3n \u00e1nh \u0111i\u1ec1u g\u00ec?\"\/><figcaption class=\"wp-element-caption\"><em>Doanh thu ph\u1ea3n \u00e1nh \u0111i\u1ec1u g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">4. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng doanh thu<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-m\u1edf-r\u1ed9ng-th\u1ecb-tr\u01b0\u1eddng-tieu-th\u1ee5\">4.1 M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5<\/h3>\n\n\n\n<p>B\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh, t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u0169ng gi\u00fap doanh nghi\u1ec7p \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n thu nh\u1eadp, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u r\u1ee7i ro kinh doanh t\u1eeb bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf ho\u1eb7c thay \u0111\u1ed5i trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea9n th\u1eadn, c\u00f3 quy tr\u00ecnh qu\u1ea3n l\u00fd r\u1ee7i ro b\u00e0i b\u1ea3n, v\u00e0 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh theo \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-nang-cao-ch\u1ea5t-l\u01b0\u1ee3ng-s\u1ea3n-ph\u1ea9m-d\u1ecbch-v\u1ee5\">4.2 N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/h3>\n\n\n\n<p>Khi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p t\u1ed1t h\u01a1n, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0 \u1ee7ng h\u1ed9 b\u1ea1n h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh, c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u, t\u0103ng c\u1ea1nh tranh,\u2026 gi\u00fap t\u0103ng doanh s\u1ed1, t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh, khi\u1ebfn doanh thu t\u0103ng l\u00ean<\/p>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng c\u1ea7n k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn. \u0110\u00f4i khi n\u00f3 c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 l\u1edbn v\u1ec1 th\u1eddi gian, ngu\u1ed3n l\u1ef1c v\u00e0 c\u00f4ng ngh\u1ec7. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u00edch c\u1ef1c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c..<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-chi\u1ebfn-l\u01b0\u1ee3c-gia-va-khuy\u1ebfn-mai\">4.3 Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/chien-luoc-gia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/a> v\u00e0 khuy\u1ebfn m\u00e3i l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. C\u00f9ng l\u00fac \u0111\u00f3, c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i c\u0169ng k\u00edch th\u00edch kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, \u0111\u1ed3ng th\u1eddi t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh nh\u1edd chi\u1ebfn thu\u1eadt \u201cmua nhi\u1ec1u h\u01a1n \u0111\u1ec3 nh\u1eadn gi\u1ea3m gi\u00e1 cao h\u01a1n\u201d. Khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 c\u00f2n c\u00f3 th\u1ec3 gi\u00fap thanh l\u00fd h\u00e0ng t\u1ed3n kho, \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u1ed1n l\u01b0u \u0111\u1ed9ng trong doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u1ea7n c\u00e2n nh\u1eafc c\u1ea9n th\u1eadn v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu qu\u00e1 l\u1ea1m d\u1ee5ng c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t \u0111i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o vi\u1ec7c lu\u00f4n ch\u1edd \u0111\u1ee3i \u01b0u \u0111\u00e3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-tang-c\u01b0\u1eddng-ho\u1ea1t-d\u1ed9ng-marketing\">4.4 T\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng marketing<\/h3>\n\n\n\n<p>T\u0103ng c\u01b0\u1eddng marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp c\u1eadn t\u1edbi c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi, khuy\u1ebfn kh\u00edch ti\u00eau d\u00f9ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra,&nbsp;chi\u1ebfn d\u1ecbch marketing&nbsp;cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng cao nhu c\u1ea7u mua s\u1eafm.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 iPhone th\u00f4ng qua c\u00e1c video s\u00e1ng t\u1ea1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o ra s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 mong \u0111\u1ee3i l\u1edbn t\u1eeb kh\u00e1ch h\u00e0ng, d\u1eabn \u0111\u1ebfn tr\u00e0o l\u01b0u mua s\u1eafm v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng b\u00f9ng n\u1ed5.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/doanh-thu-111-1024x605-1.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng doanh thu\"\/><figcaption class=\"wp-element-caption\"><em>Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng doanh thu<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">5. C\u00e1ch t\u00ednh doanh thu<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-cac-lo\u1ea1i-doanh-thu-va-cong-th\u1ee9c-tinh-t\u1ed5ng-quat\">5.1 C\u00e1c lo\u1ea1i doanh thu v\u00e0 c\u00f4ng th\u1ee9c t\u00ednh t\u1ed5ng qu\u00e1t<\/h3>\n\n\n\n<p>M\u1ed7i doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 ch\u00ednh s\u00e1ch k\u1ebf to\u00e1n v\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n doanh thu kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch t\u00ednh ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ed9t s\u1ed1 lo\u1ea1i doanh thu th\u01b0\u1eddng g\u1eb7p.<\/p>\n\n\n\n<p><strong>Doanh thu b\u00e1n h\u00e0ng<\/strong><\/p>\n\n\n\n<p>Doanh thu b\u00e1n h\u00e0ng l\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh m\u00e0 m\u1ed9t doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng trong vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 l\u00e0m c\u01a1 s\u1edf cho quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<p>C\u00f4ng th\u1ee9c t\u1ed5ng qu\u00e1t:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#ebf6fd\"><em><strong>Doanh thu b\u00e1n h\u00e0ng = S\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra x Gi\u00e1 c\u1ea3 b\u00e1n ra<\/strong><\/em><\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n 200 s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 15 \u0111\u1ed3ng m\u1ed7i s\u1ea3n ph\u1ea9m, doanh thu s\u1ebd l\u00e0: 200 x 15 = 3000 \u0111\u1ed3ng<\/p>\n\n\n\n<p><strong>Doanh thu t\u00e0i ch\u00ednh<\/strong><\/p>\n\n\n\n<p>Doanh thu t\u00e0i ch\u00ednh l\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb thu nh\u1eadp m\u00e0 m\u1ed9t doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u00e3i su\u1ea5t t\u1eeb vay m\u01b0\u1ee3n, l\u1ee3i t\u1ee9c t\u1eeb c\u1ed5 phi\u1ebfu, ho\u1eb7c doanh thu t\u1eeb c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0.&nbsp;<\/p>\n\n\n\n<p>\u0110i\u1ec3m quan tr\u1ecdng c\u1ee7a doanh thu t\u00e0i ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra thu nh\u1eadp th\u1ee5 \u0111\u1ed9ng cho doanh nghi\u1ec7p m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u s\u1ef1 tham gia tr\u1ef1c ti\u1ebfp trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y. Nh\u1edd v\u00e0o vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n thu nh\u1eadp, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro t\u1eeb bi\u1ebfn \u0111\u1ed9ng doanh thu b\u00e1n h\u00e0ng, t\u1ea1o ra s\u1ef1 \u1ed5n \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<p>C\u00f4ng th\u1ee9c t\u1ed5ng qu\u00e1t:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#ebf6fd\"><em><strong>Doanh thu t\u00e0i ch\u00ednh = L\u1ee3i t\u1ee9c + L\u00e3i su\u1ea5t + C\u00e1c nguy\u00ean nh\u00e2n thu nh\u1eadp kh\u00e1c<\/strong><\/em><\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu m\u1ed9t doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i t\u1ee9c t\u1eeb c\u1ed5 phi\u1ebfu l\u00e0 500 \u0111\u1ed3ng v\u00e0 l\u00e3i su\u1ea5t t\u1eeb t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng l\u00e0 300 \u0111\u1ed3ng, doanh thu t\u00e0i ch\u00ednh s\u1ebd l\u00e0: 500 + 300 = 800 \u0111\u1ed3ng.&nbsp;<\/p>\n\n\n\n<p><strong>Doanh thu thu\u1ea7n<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/doanh-thu-thuan-la-gi\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/doanh-thu-thuan-la-gi\/\" rel=\"noreferrer noopener\">Doanh thu thu\u1ea7n<\/a> l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i sau khi tr\u1eeb \u0111i c\u00e1c chi ph\u00ed tr\u1ef1c ti\u1ebfp li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1ea3n xu\u1ea5t ho\u1eb7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Doanh thu thu\u1ea7n l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i n\u00e0y.<\/p>\n\n\n\n<p>C\u00f4ng th\u1ee9c t\u1ed5ng qu\u00e1t:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#ebf6fd\"><em><strong><em>Doanh thu thu\u1ea7n = T\u1ed5ng doanh thu \u2013 Chi ph\u00ed b\u00e1n h\u00e0ng \u2013 Chi ph\u00ed s\u1ea3n xu\u1ea5t \u2013 C\u00e1c chi ph\u00ed tr\u1ef1c ti\u1ebfp kh\u00e1c<\/em><\/strong><\/em><\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu m\u1ed9t c\u00f4ng ty c\u00f3 t\u1ed5ng doanh thu l\u00e0 500 \u0111\u1ed3ng, chi ph\u00ed b\u00e1n h\u00e0ng l\u00e0 50 \u0111\u1ed3ng v\u00e0 chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 100 \u0111\u1ed3ng, doanh thu thu\u1ea7n s\u1ebd l\u00e0: 500 \u2013 50 \u2013 100 = 350 \u0111\u1ed3ng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/chi-phi-ban-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chi ph\u00ed b\u00e1n h\u00e0ng l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 c\u00e1ch h\u1ea1ch to\u00e1n chi ti\u1ebft<\/a><\/p>\n\n\n\n<p><strong>Doanh thu r\u00f2ng<\/strong><\/p>\n\n\n\n<p>Doanh thu r\u00f2ng l\u00e0 con s\u1ed1 m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd quan t\u00e2m nh\u1ea5t, v\u00ec n\u00f3 th\u1ec3 hi\u1ec7n l\u1ee3i nhu\u1eadn th\u1ef1c s\u1ef1 c\u1ee7a doanh nghi\u1ec7p sau khi tr\u1eeb \u0111i chi ph\u00ed tr\u1ef1c ti\u1ebfp v\u00e0 c\u1ea3 chi gi\u00e1n ti\u1ebfp li\u00ean quan \u0111\u1ebfn vi\u1ec7c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh (n\u1ed9p thu\u1ebf, n\u1ed9p thay thu\u1ebf, kh\u1ea5u tr\u1eeb hao m\u00f2n, b\u1ea3o tr\u00ec,\u2026)<\/p>\n\n\n\n<p>C\u00f4ng th\u1ee9c t\u1ed5ng qu\u00e1t:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#ebf6fd\"><em><strong>Doanh thu r\u00f2ng = Doanh thu thu\u1ea7n \u2013 Chi ph\u00ed gi\u00e1n ti\u1ebfp<\/strong><\/em><\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu m\u1ed9t c\u00f4ng ty c\u00f3 doanh thu thu\u1ea7n l\u00e0 500 \u0111\u1ed3ng v\u00e0 chi ph\u00ed gi\u00e1n ti\u1ebfp l\u00e0 100 \u0111\u1ed3ng, doanh thu r\u00f2ng s\u1ebd l\u00e0: 500 \u2013 100 = 400 \u0111\u1ed3ng.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-di\u1ec1u-ki\u1ec7n-ghi-nh\u1eadn-doanh-thu\">5.2 \u0110i\u1ec1u ki\u1ec7n ghi nh\u1eadn doanh thu<\/h3>\n\n\n\n<p>Ghi nh\u1eadn doanh thu l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng trong k\u1ebf to\u00e1n doanh nghi\u1ec7p, th\u01b0\u1eddng ph\u1ea3i tu\u00e2n th\u1ee7 theo m\u1ed9t s\u1ed1 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 minh b\u1ea1ch c\u1ee7a b\u00e1o c\u00e1o t\u00e0i ch\u00ednh.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-nguyen-t\u1eafc-5-b\u01b0\u1edbc-ghi-nh\u1eadn-doanh-thu-theo-ifrs-15\">Nguy\u00ean t\u1eafc 5 b\u01b0\u1edbc ghi nh\u1eadn doanh thu theo IFRS 15<\/h4>\n\n\n\n<p>Ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf v\u1ec1 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh <a href=\"https:\/\/www.iasplus.com\/en\/standards\/ifrs\/ifrs15\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IFRS 15<\/a> (Incomes from Contracts with Customers) cung c\u1ea5p m\u1ed9t b\u1ed9 khung ch\u00ednh x\u00e1c v\u00e0 chi ti\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p ghi nh\u1eadn doanh thu t\u1eeb c\u00e1c h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch 5 b\u01b0\u1edbc quan tr\u1ecdng theo IFRS 15:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/5-nguyen-tac-ghi-nhan-doanh-thu-theo-IFRS.png\" alt=\"5 b\u01b0\u1edbc ghi nh\u1eadn theo IFRS 15\"\/><figcaption class=\"wp-element-caption\"><em>5 b\u01b0\u1edbc ghi nh\u1eadn doanh thu theo IFRS 15<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng:&nbsp;<\/strong>\u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh xem c\u00f3 t\u1ed3n t\u1ea1i h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng hay kh\u00f4ng. H\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 m\u1ed9t th\u1ecfa thu\u1eadn gi\u1eefa c\u00e1c b\u00ean c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra quy\u1ec1n l\u1ee3i v\u00e0 ngh\u0129a v\u1ee5 c\u00f3 hi\u1ec7u l\u1ef1c ph\u00e1p l\u00fd.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh c\u00e1c ngh\u0129a v\u1ee5 th\u1ef1c hi\u1ec7n trong h\u1ee3p \u0111\u1ed3ng:&nbsp;<\/strong>Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c ngh\u0129a v\u1ee5 hi\u1ec7n c\u00f3 trong h\u1ee3p \u0111\u1ed3ng, bao g\u1ed3m c\u1ea3 nh\u1eefng ngh\u0129a v\u1ee5 ti\u1ec1m \u1ea9n v\u00e0 r\u00f5 r\u00e0ng. Ngh\u0129a v\u1ee5 c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy\u1ec1n s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb giao d\u1ecbch:&nbsp;<\/strong>Gi\u00e1 tr\u1ecb giao d\u1ecbch l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c, \u0111\u1ed5i l\u1ea1i vi\u1ec7c th\u1ef1c hi\u1ec7n ngh\u0129a v\u1ee5.&nbsp;<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 4: Ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb giao d\u1ecbch \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1eebng ngh\u0129a v\u1ee5 trong h\u1ee3p \u0111\u1ed3ng:&nbsp;<\/strong>Khi h\u1ee3p \u0111\u1ed3ng g\u1ed3m nhi\u1ec1u lo\u1ea1i h\u00e0ng h\u00f3a\/ d\u1ecbch v\u1ee5 ri\u00eang bi\u1ec7t, doanh nghi\u1ec7p ph\u1ea3i ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb c\u1ee7a giao d\u1ecbch cho t\u1eebng h\u00e0ng h\u00f3a\/ d\u1ecbch v\u1ee5 theo m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi b\u00e1n ri\u00eang l\u1ebb t\u1eebng lo\u1ea1i (standalone price).&nbsp;<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 5: Ghi nh\u1eadn doanh thu khi th\u1ef1c hi\u1ec7n ngh\u0129a v\u1ee5:&nbsp;<\/strong>Doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn khi ngh\u0129a v\u1ee5 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. M\u1ed9t ngh\u0129a v\u1ee5 \u0111\u01b0\u1ee3c coi l\u00e0 ho\u00e0n th\u00e0nh khi doanh nghi\u1ec7p chuy\u1ec3n giao quy\u1ec1n ki\u1ec3m so\u00e1t h\u00e0ng h\u00f3a\/ d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng. Trong tr\u01b0\u1eddng h\u1ee3p ngh\u0129a v\u1ee5 k\u00e9o d\u00e0i, doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn theo ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh t\u1eeb b\u01b0\u1edbc 4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cac-di\u1ec1u-ki\u1ec7n-ghi-nh\u1eadn-doanh-thu-c\u1ea7n-l\u01b0u-y\">C\u00e1c \u0111i\u1ec1u ki\u1ec7n ghi nh\u1eadn doanh thu c\u1ea7n l\u01b0u \u00fd<\/h4>\n\n\n\n<p>T\u1eeb b\u1ed9 khung ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf v\u1ec1 b\u00e1o c\u00e1o doanh thu tr\u00ean, vi\u1ec7c ghi nh\u1eadn doanh thu c\u1ee7a doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec1u ki\u1ec7n sau:<\/p>\n\n\n\n<p><strong>Gi\u00e1 tr\u1ecb giao d\u1ecbch \u0111\u00e3 x\u00e1c th\u1ef1c<\/strong><\/p>\n\n\n\n<p>Doanh thu th\u01b0\u1eddng ch\u1ec9 \u0111\u01b0\u1ee3c ghi nh\u1eadn khi c\u00f3 m\u1ed9t giao d\u1ecbch kinh doanh hi\u1ec7n c\u00f3 gi\u00e1 tr\u1ecb. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00f3 m\u1ed9t h\u1ee3p \u0111\u1ed3ng hay th\u1ecfa thu\u1eadn c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c k\u00fd k\u1ebft, v\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n giao ho\u1eb7c c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n giao.&nbsp;<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, c\u1ea7n t\u1ed3n t\u1ea1i m\u1ed9t h\u1ee3p \u0111\u1ed3ng mua b\u00e1n gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng qua v\u0103n b\u1ea3n hay c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nh\u01b0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng. Gi\u00e1 tr\u1ecb c\u1ee7a giao d\u1ecbch c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c, bao g\u1ed3m gi\u00e1 b\u00e1n v\u00e0 c\u00e1c chi ph\u00ed li\u00ean quan, c\u00f9ng v\u1edbi \u0111i\u1ec1u ki\u1ec7n thanh to\u00e1n.<\/p>\n\n\n\n<p><strong>Quy\u1ec1n l\u1ee3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chuy\u1ec3n giao<\/strong><\/p>\n\n\n\n<p>Doanh thu ch\u1ec9 n\u00ean \u0111\u01b0\u1ee3c ghi nh\u1eadn khi quy\u1ec1n l\u1ee3i ki\u1ec3m so\u00e1t \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n giao t\u1eeb ng\u01b0\u1eddi b\u00e1n sang ng\u01b0\u1eddi mua. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng x\u1ea3y ra t\u1ea1i th\u1eddi \u0111i\u1ec3m giao h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n\n\n\n<p><strong>Gi\u00e1 tr\u1ecb \u0111o l\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady<\/strong><\/p>\n\n\n\n<p>S\u1ed1 ti\u1ec1n doanh thu n\u00ean \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng ch\u1eb7t ch\u1ebd v\u00e0 chu\u1ea9n h\u00f3a, th\u01b0\u1eddng l\u00e0 theo nguy\u00ean t\u1eafc k\u1ebf to\u00e1n, v\u1edbi c\u00f3 c\u00e1c b\u1eb1ng ch\u1ee9ng nh\u01b0 h\u00f3a \u0111\u01a1n, h\u1ee3p \u0111\u1ed3ng, ghi ch\u00fa ch\u1ea5p nh\u1eadn thanh to\u00e1n,..<\/p>\n\n\n\n<p>Doanh thu c\u1ea7n \u0111\u01b0\u1ee3c ghi nh\u1eadn d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng thu \u0111\u01b0\u1ee3c nguy\u00ean gi\u00e1 (gi\u00e1 b\u00e1n x\u00e1c \u0111\u1ecbnh ban \u0111\u1ea7u, kh\u00f4ng bao g\u1ed3m s\u1ef1 gi\u1ea3m gi\u00e1 qu\u00e1 m\u1ee9c hay r\u1ee7i ro kh\u00f4ng thu \u0111\u01b0\u1ee3c).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-v\u1eady-dau-la-th\u1eddi-di\u1ec3m-phu-h\u1ee3p-d\u1ec3-ghi-nh\u1eadn-doanh-thu\">V\u1eady \u0111\u00e2u l\u00e0 th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p \u0111\u1ec3 ghi nh\u1eadn doanh thu?<\/h4>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn khi quy\u1ec1n l\u1ee3i ki\u1ec3m so\u00e1t chuy\u1ec3n t\u1eeb doanh nghi\u1ec7p sang kh\u00e1ch h\u00e0ng, th\u01b0\u1eddng l\u00e0 khi h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c chuy\u1ec3n giao. Ngo\u00e0i ra, doanh thu c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ghi nh\u1eadn khi kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng thanh to\u00e1n theo c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u00e3 th\u1ecfa thu\u1eadn. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh th\u00f4ng qua qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 t\u00edn d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed thanh to\u00e1n tr\u01b0\u1edbc \u0111\u00f3, ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ea3m b\u1ea3o s\u1ef1 tin c\u1eady kh\u00e1c.<\/p>\n\n\n\n<p>C\u1ea7n l\u01b0u \u00fd r\u1eb1ng th\u1eddi \u0111i\u1ec3m ch\u00ednh th\u1ee9c \u0111\u1ec3 ghi nh\u1eadn doanh thu v\u00e0 c\u00e1ch th\u1ee9c ghi nh\u1eadn c\u1ea7n tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc k\u1ebf to\u00e1n v\u00e0 quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng s\u1ebd ghi nh\u1eadn doanh thu l\u00e0 100% s\u1ed1 ti\u1ec1n ngay sau khi kh\u00e1ch h\u00e0ng thanh to\u00e1n v\u00e0 mang h\u00e0ng h\u00f3a v\u1ec1 nh\u00e0.<\/p>\n\n\n\n<p>Nh\u01b0ng v\u1edbi h\u00ecnh th\u1ee9c thanh to\u00e1n theo g\u00f3i thu\u00ea bao (subscription), \u0111i\u1ec3n h\u00ecnh nh\u01b0&nbsp;<a href=\"https:\/\/base.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a>&nbsp;l\u00e0 doanh nghi\u1ec7p cung c\u1ea5p g\u00f3i ph\u1ea7n m\u1ec1m d\u1ea1ng SaaS, th\u00ec doanh thu s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u0111\u1ed3ng \u0111\u1ec1u theo th\u1eddi gian s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 th\u1eddi \u0111i\u1ec3m th\u1ef1c t\u1ebf doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ngh\u0129a v\u1ee5 v\u1edbi kh\u00e1ch.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng mua g\u00f3i ph\u1ea7n m\u1ec1m tr\u1ecb gi\u00e1 12 tri\u1ec7u \u0111\u1ed3ng\/n\u0103m, \u0111\u1ec3 s\u1eed d\u1ee5ng trong v\u00f2ng 12 th\u00e1ng t\u1eeb 7\/2023 \u0111\u1ebfn 7\/2024. T\u1ea1i th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng thanh to\u00e1n, kho\u1ea3n ti\u1ec1n \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 doanh thu nh\u1eadn tr\u01b0\u1edbc (doanh thu ch\u01b0a th\u1ef1c hi\u1ec7n), sau \u0111\u00f3 l\u1ea7n l\u01b0\u1ee3t t\u1eebng th\u00e1ng 7, th\u00e1ng 8, th\u00e1ng 9,\u2026 s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 doanh thu 1 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-cac-l\u1ed7i-th\u01b0\u1eddng-g\u1eb7p-khi-ghi-nh\u1eadn-doanh-thu\">5.3 C\u00e1c l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi ghi nh\u1eadn doanh thu<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/doanh-thu-1131-1-1024x605-1.png\" alt=\"C\u00e1c l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi ghi nh\u1eadn doanh thu\"\/><figcaption class=\"wp-element-caption\"><em>C\u00e1c l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi ghi nh\u1eadn doanh thu<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Th\u1eddi \u0111i\u1ec3m ghi nh\u1eadn doanh thu kh\u00f4ng ch\u00ednh x\u00e1c<\/strong><\/p>\n\n\n\n<p>\u0110\u00f4i khi doanh nghi\u1ec7p x\u1ea3y ra t\u00ecnh tr\u1ea1ng ghi nh\u1eadn doanh thu tr\u01b0\u1edbc khi chuy\u1ec3n giao quy\u1ec1n l\u1ee3i ki\u1ec3m so\u00e1t ho\u1eb7c c\u00e1c \u0111i\u1ec1u ki\u1ec7n thanh to\u00e1n ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, ho\u1eb7c c\u00f3 tr\u01b0\u1eddng h\u1ee3p ghi nh\u1eadn qu\u00e1 mu\u1ed9n trong k\u1ef3.<\/p>\n\n\n\n<p>L\u1ed7i sai n\u00e0y s\u1ebd d\u1eabn t\u1edbi s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa l\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0 d\u00f2ng ti\u1ec1n th\u1ef1c t\u1ebf t\u1eeb giao d\u1ecbch c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>Ch\u01b0a ph\u00e2n lo\u1ea1i \u0111\u00fang doanh thu<\/strong><\/p>\n\n\n\n<p>L\u1ed7i n\u00e0y x\u1ea3y ra khi c\u00e1c ngu\u1ed3n doanh thu kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i r\u00f5 r\u00e0ng ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00fang v\u00e0o c\u00e1c danh m\u1ee5c ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng, \u0111i\u1ec3n h\u00ecnh nh\u01b0 g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 c\u01a1 c\u1ea5u doanh thu, sai s\u00f3t trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh v\u00e0 khi\u1ebfn doanh nghi\u1ec7p g\u1eb7p kh\u00f3 trong ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n l\u00fd doanh thu.<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u00e1nh l\u1ed7i n\u00e0y, quy tr\u00ecnh ghi nh\u1eadn doanh thu c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i ngu\u1ed3n doanh thu \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i r\u00f5 r\u00e0ng, chi ti\u1ebft v\u00e0 \u0111\u00fang danh m\u1ee5c.<\/p>\n\n\n\n<p><strong>Sai s\u1ed1 trong nh\u1eadp d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng<\/strong><\/p>\n\n\n\n<p>Nh\u1eadp d\u1eef li\u1ec7u theo c\u00e1ch th\u1ee7 c\u00f4ng v\u00e0o b\u1ea3ng t\u00ednh, \u0111\u1eb7c bi\u1ec7t khi ph\u1ea3i x\u1eed l\u00fd nhi\u1ec1u tr\u01b0\u1eddng th\u00f4ng tin kh\u00e1c nhau (kh\u00e1ch h\u00e0ng A b\u1eaft \u0111\u1ea7u h\u1ee3p \u0111\u1ed3ng h\u00e0ng n\u0103m v\u00e0o th\u00e1ng 9 v\u1edbi m\u1ee9c gi\u00e1 khuy\u1ebfn m\u00e3i, kh\u00e1ch h\u00e0ng B \u0111\u00e3 \u0111\u0103ng k\u00fd v\u00e0o th\u00e1ng 11, kh\u00e1ch h\u00e0ng C v\u1eeba h\u1ee7y h\u1ee3p \u0111\u1ed3ng,\u2026) d\u1ec5 khi\u1ebfn ph\u00f2ng k\u1ebf to\u00e1n c\u1ee7a doanh nghi\u1ec7p nh\u1ea7m l\u1eabn, g\u00e2y ra c\u1ea3 chu\u1ed7i d\u1eef li\u1ec7u sai l\u1ec7ch.<\/p>\n\n\n\n<p>N\u1ebfu sai s\u00f3t trong vi\u1ec7c ghi nh\u1eadn doanh thu, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro ph\u00e1p l\u00fd, c\u00f9ng vi\u1ec7c b\u1ecb m\u1ea5t ni\u1ec1m tin t\u1eeb c\u00e1c c\u1ed5 \u0111\u00f4ng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 kinh doanh.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 kh\u1eafc ph\u1ee5c c\u1ea3 hai l\u1ed7i v\u1ec1 ph\u00e2n lo\u1ea1i v\u00e0 nh\u1eadp li\u1ec7u doanh thu, doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n v\u00e0 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh, nh\u1eb1m t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh ghi nh\u1eadn v\u00e0 t\u00ednh to\u00e1n d\u1eef li\u1ec7u doanh thu, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t n\u1ed9i b\u1ed9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/base-income_image_2-1024x576-1.png\" alt=\"Ho\u1ea1t \u0111\u1ed9ng ghi nh\u1eadn v\u00e0 qu\u1ea3n l\u00fd doanh thu ph\u1ea3i x\u1eed l\u00fd r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u\"\/><figcaption class=\"wp-element-caption\"><em>Ho\u1ea1t \u0111\u1ed9ng ghi nh\u1eadn v\u00e0 qu\u1ea3n l\u00fd doanh thu ph\u1ea3i x\u1eed l\u00fd r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-cac-kho-khan-th\u01b0\u1eddng-g\u1eb7p-khi-ghi-nh\u1eadn-doanh-thu\">5.4 C\u00e1c kh\u00f3 kh\u0103n th\u01b0\u1eddng g\u1eb7p khi ghi nh\u1eadn doanh thu<\/h3>\n\n\n\n<p><strong>Kh\u00f3 ghi nh\u1eadn ch\u00ednh x\u00e1c c\u00e1c kho\u1ea3n ti\u1ec1n v\u00e0o<\/strong><\/p>\n\n\n\n<p>Kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t l\u00e0 vi\u1ec7c ghi nh\u1eadn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c t\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3n ti\u1ec1n. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi d\u1eef li\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1eadp \u0111\u00fang c\u00e1ch ho\u1eb7c c\u00f3 thi\u1ebfu s\u00f3t. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c giao d\u1ecbch phi ti\u1ec1n m\u1eb7t, nh\u01b0 chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng ho\u1eb7c thanh to\u00e1n b\u1eb1ng th\u1ebb t\u00edn d\u1ee5ng, vi\u1ec7c ghi nh\u1eadn c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p h\u01a1n.<\/p>\n\n\n\n<p>Nguy\u00ean nh\u00e2n c\u1ee7a t\u00ecnh tr\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb ch\u00ednh s\u00e1ch ghi nh\u1eadn doanh thu ph\u1ee9c t\u1ea1p, quy tr\u00ecnh ki\u1ec3m so\u00e1t n\u1ed9i b\u1ed9 y\u1ebfu k\u00e9m, nh\u00e2n vi\u00ean ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u00fang c\u00e1ch, thi\u1ebfu minh b\u1ea1ch v\u00e0 giao ti\u1ebfp ho\u1eb7c c\u00e1c thay \u0111\u1ed5i trong quy \u0111\u1ecbnh thu\u1ebf v\u00e0 k\u1ebf to\u00e1n.<\/p>\n\n\n\n<p><strong>Kh\u00f3 qu\u1ea3n l\u00fd t\u00ecnh tr\u1ea1ng c\u00e1c kho\u1ea3n ph\u1ea3i thu<\/strong><\/p>\n\n\n\n<p>Qu\u1ea3n l\u00fd t\u00ecnh tr\u1ea1ng c\u00e1c kho\u1ea3n ph\u1ea3i thu c\u0169ng l\u00e0 m\u1ed9t kh\u00f3 kh\u0103n doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t. M\u1ed7i kho\u1ea3n ti\u1ec1n s\u1ebd c\u00f3 \u0111a d\u1ea1ng t\u00ecnh tr\u1ea1ng thanh to\u00e1n kh\u00e1c nhau v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c: \u0111\u00e3 thanh to\u00e1n \u0111\u1ee7 ho\u1eb7c m\u1edbi thanh to\u00e1n 1 l\u1ea7n, c\u00f2n ph\u1ea3i thu 2 l\u1ea7n, \u0111\u00e3 ho\u00e0n l\u1ea1i 30%,\u2026&nbsp;<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 doanh nghi\u1ec7p n\u00e0o c\u0169ng mong mu\u1ed1n <a href=\"https:\/\/base.vn\/blog\/cong-no-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">qu\u1ea3n l\u00fd c\u00f4ng n\u1ee3<\/a> nhanh g\u1ecdn nh\u1ea5t, nh\u01b0ng kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi c\u00e1c tr\u01b0\u1eddng h\u1ee3p ch\u1eadm thanh to\u00e1n t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, ho\u1eb7c trong h\u1ee3p \u0111\u1ed3ng b\u00e1n h\u00e0ng c\u00f3 \u0111i\u1ec1u kho\u1ea3n thanh to\u00e1n l\u00e0m nhi\u1ec1u \u0111\u1ee3t. Ho\u1eb7c \u0111\u00f4i khi, giao ti\u1ebfp k\u00e9m hi\u1ec7u qu\u1ea3 gi\u1eefa b\u1ed9 ph\u1eadn kinh doanh v\u00e0 k\u1ebf to\u00e1n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng n\u1eafm r\u00f5 t\u00ecnh h\u00ecnh c\u00e1c kho\u1ea3n ph\u1ea3i thu.<\/p>\n\n\n\n<p>Kh\u00f3 kh\u0103n n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn qu\u1ea3n l\u00fd c\u00f4ng n\u1ee3 v\u00e0 ho\u1ea1t \u0111\u1ed9ng thu h\u1ed3i c\u00f4ng n\u1ee3 g\u1eb7p kh\u00f3, g\u00e2y m\u1ea5t m\u00e1t doanh thu, v\u00e0 t\u0103ng nguy c\u01a1 x\u1ea3y ra tranh ch\u1ea5p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>Kh\u00f3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u doanh thu \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh kinh doanh<\/strong><\/p>\n\n\n\n<p>Ngay c\u1ea3 khi \u0111\u00e3 ghi nh\u1eadn doanh thu v\u00e0 t\u00ecnh tr\u1ea1ng d\u00f2ng ti\u1ec1n ch\u00ednh x\u00e1c, doanh nghi\u1ec7p v\u1eabn g\u1eb7p kh\u00f3 trong vi\u1ec7c&nbsp;<a href=\"https:\/\/base.vn\/blog\/phan-tich-du-lieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a>&nbsp;theo \u0111a chi\u1ec1u: doanh thu trong t\u1eebng kho\u1ea3ng th\u1eddi gian l\u00e0 bao nhi\u00eau, theo t\u1eebng b\u1ed9 ph\u1eadn, t\u1eebng nh\u00e2n vi\u00ean kinh doanh nh\u01b0 th\u1ebf n\u00e0o, theo t\u1eebng kh\u00e1ch h\u00e0ng ra sao, ho\u1eb7c theo t\u1eebng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5,\u2026<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u doanh thu, v\u00ec v\u1eady, m\u00e0 b\u1ecb m\u1ea5t \u0111i m\u1ed9t \u00fd ngh\u0129a quan tr\u1ecdng: gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. \u0110\u00e2u l\u00e0 \u201cm\u00f9a v\u1ee5\u201d t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u00e1n h\u00e0ng, \u0111\u00e2u l\u00e0 nh\u00e2n vi\u00ean kinh doanh xu\u1ea5t s\u1eafc nh\u1ea5t, \u0111\u00e2u l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00ean t\u1eadp trung nhi\u1ec1u h\u01a1n, \u0111\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u1ea9y m\u1ea1nh \u0111\u1ec3 mang l\u1ea1i doanh thu cao nh\u1ea5t,\u2026&nbsp;<\/p>\n\n\n\n<p>Kh\u00f3 kh\u0103n n\u00e0y l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a h\u00e0ng lo\u1ea1t s\u1ef1 thi\u1ebfu s\u00f3t trong quy tr\u00ecnh qu\u1ea3n l\u00fd doanh thu: t\u1eeb vi\u1ec7c thi\u1ebft l\u1eadp \u0111\u01a1n h\u00e0ng t\u1edbi ghi nh\u1eadn <a href=\"https:\/\/base.vn\/blog\/dong-tien-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00f2ng ti\u1ec1n<\/a> v\u00e0 ph\u00e2n lo\u1ea1i ch\u00fang.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/base-income_image_3-1024x576-1.png\" alt=\"\u0110\u1ec3 ghi nh\u1eadn doanh thu ch\u00ednh x\u00e1c, c\u1ea7n chu\u1ea9n ho\u00e1 to\u00e0n b\u1ed9 quy tr\u00ecnh qu\u1ea3n l\u00fd\"\/><figcaption class=\"wp-element-caption\"><em>\u0110\u1ec3 ghi nh\u1eadn doanh thu ch\u00ednh x\u00e1c, c\u1ea7n chu\u1ea9n ho\u00e1 to\u00e0n b\u1ed9 quy tr\u00ecnh qu\u1ea3n l\u00fd<\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-l\u1eddi-gi\u1ea3i-cho-bai-toan-nay-\u1ee9ng-d\u1ee5ng-qu\u1ea3n-ly-doanh-thu-base-income\">L\u1eddi gi\u1ea3i cho b\u00e0i to\u00e1n n\u00e0y \u2013 \u1ee8ng d\u1ee5ng qu\u1ea3n l\u00fd doanh thu Base Income<\/h4>\n\n\n\n<p>Hi\u1ec3u r\u1eb1ng r\u1ea5t kh\u00f3 \u0111\u1ec3 ghi nh\u1eadn v\u00e0 qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3 ch\u1ec9 v\u1edbi c\u00e1ch l\u00e0m th\u1ee7 c\u00f4ng truy\u1ec1n th\u1ed1ng, Base.vn \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t&nbsp;<strong>\u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd doanh thu theo th\u1eddi gian th\u1ef1c (real-time)<\/strong>&nbsp;c\u00f3 t\u00ean&nbsp;<strong>Base Income<\/strong>.<\/p>\n\n\n\n<p>Base Income s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft tr\u1ecdn v\u1eb9n c\u00e1c kh\u00f3 kh\u0103n tr\u00ean nh\u1edd c\u00e1c t\u00ednh n\u0103ng thi\u1ebft th\u1ef1c nh\u1ea5t:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bi\u1ebfn \u0111\u1ed9ng d\u00f2ng ti\u1ec1n v\u00e0o \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt t\u1ef1 \u0111\u1ed9ng v\u00e0 real-time. T\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3n ti\u1ec1n v\u00e0o \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c v\u00e0 ti\u1ec7n l\u1ee3i tr\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng chung duy nh\u1ea5t<\/li>\n\n\n\n<li>Tr\u1ea1ng th\u00e1i c\u1ee7a t\u1eebng kho\u1ea3n ph\u1ea3i thu \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd minh b\u1ea1ch, \u0111\u1ea3m b\u1ea3o thu \u0111\u00fang s\u1ed1, \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang vi\u1ec7c, \u0111\u00fang th\u1eddi h\u1ea1n<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch chi ti\u1ebft doanh thu v\u00e0 d\u00f2ng ti\u1ec1n v\u00e0o theo \u0111a chi\u1ec1u: theo h\u1ee3p \u0111\u1ed3ng, theo \u0111\u01a1n h\u00e0ng, theo kh\u00e1ch h\u00e0ng, theo s\u1ea3n ph\u1ea9m, theo nh\u00e2n vi\u00ean\/ b\u1ed9 ph\u1eadn kinh doanh,\u2026<\/li>\n<\/ul>\n\n\n\n<p>Theo chia s\u1ebb c\u1ee7a \u00f4ng Nguy\u1ec5n Tr\u01b0\u1eddng Hi\u1ec7p, Gi\u00e1m \u0111\u1ed1c&nbsp;<a href=\"https:\/\/base.vn\/platform\/finance?utm_source=base-blog&amp;utm_content=base.vn\/blog\/doanh-thu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u1ed9 s\u1ea3n ph\u1ea9m Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh&nbsp;c\u1ee7a Base.vn<\/a>, \u1ee9ng d\u1ee5ng n\u00e0y ra \u0111\u1eddi<em>&nbsp;\u201cv\u00ec m\u1ed9t s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e0o s\u00e2u nhi\u1ec1u t\u1ea7ng d\u1eef li\u1ec7u kh\u00e1c nhau, cung c\u1ea5p nh\u1eefng g\u00f3c nh\u00ecn \u0111a chi\u1ec1u, gi\u00fap d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft v\u00e0 ki\u1ec3m so\u00e1t d\u00f2ng ch\u1ea3y t\u00e0i ch\u00ednh trong doanh nghi\u1ec7p theo th\u1eddi gian th\u1ef1c.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"4. Base Income: Thi\u1ebft l\u1eadp \u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd doanh thu doanh nghi\u1ec7p\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/e_Wi1WRAdjw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Video gi\u1edbi thi\u1ec7u v\u1ec1 \u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd doanh thu Base Income<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">6. T\u1ea1m k\u1ebft<\/h2>\n\n\n\n<p>Doanh thu kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n thu nh\u1eadp m\u00e0 c\u00f2n l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau s\u1ef1 \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n, l\u00e0 b\u01b0\u1edbc \u0111o \u0111\u1ebfm s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh \u0111\u1ed9ng kinh doanh. T\u1eeb vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m, c\u00e1ch t\u00ednh doanh thu v\u00e0 \u00fd ngh\u0129a c\u1ee7a n\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec1 ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u doanh thu v\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd doanh thu ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Ch\u00fac c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u l\u00e0m t\u1ed1t ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd doanh thu c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh m\u1edbi, \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu ng\u00e0y c\u00e0ng cao, v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doanh thu l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Nh\u01b0ng doanh thu th\u1ef1c s\u1ef1 l\u00e0 g\u00ec? N\u00f3 kh\u00e1c g\u00ec so v\u1edbi l\u1ee3i nhu\u1eadn? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u doanh thu m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng? Hi\u1ec3u r\u00f5 v\u1ec1 doanh thu kh\u00f4ng ch\u1ec9 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"ppma_author":[58],"class_list":["post-1578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-tai-chinh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doanh thu l\u00e0 g\u00ec? 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