{"id":16282,"date":"2025-03-28T17:31:44","date_gmt":"2025-03-28T10:31:44","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=16282"},"modified":"2025-08-14T09:22:36","modified_gmt":"2025-08-14T02:22:36","slug":"doi-tuong-khach-hang","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/doi-tuong-khach-hang\/","title":{"rendered":"\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay"},"content":{"rendered":"\n<p>X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 gia t\u0103ng doanh thu. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai, h\u1ecd c\u1ea7n g\u00ec v\u00e0 mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec t\u1eeb th\u01b0\u01a1ng hi\u1ec7u? Trong b\u00e0i vi\u1ebft n\u00e0y, <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/doi-tuong-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 kh\u00e1i ni\u1ec7m \u201c\u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng\u201d, c\u00e1ch x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn, ch\u0103m s\u00f3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-khai-ni\u1ec7m-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-nbsp\">1. Kh\u00e1i ni\u1ec7m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-la-gi\">1.1 \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><strong>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong> l\u00e0 h\u00ecnh m\u1eabu l\u00fd t\u01b0\u1edfng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn, th\u1ec3 hi\u1ec7n qua m\u1ed9t b\u1ee9c tranh chi ti\u1ebft v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ee9c tranh n\u00e0y bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 m\u1ed1i quan t\u00e2m li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Trong ti\u1ebfng Anh, c\u1ee5m t\u1eeb th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 ch\u1ec9 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 &#8220;<strong>Buyer Persona<\/strong>&#8220;, &#8220;<strong>Prospect Persona<\/strong>&#8220;, ho\u1eb7c &#8220;<strong>Consumer Persona<\/strong>&#8220;. Tuy nhi\u00ean, \u0111\u1ec3 kh\u00f4ng ch\u1ec9 hi\u1ec3u m\u00e0 c\u00f2n ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n th\u00eam m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng: ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/doi-tuong-khach-hang-la-gi-1024x576.webp\" alt=\"\" class=\"wp-image-16289\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/doi-tuong-khach-hang-la-gi-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/doi-tuong-khach-hang-la-gi-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/doi-tuong-khach-hang-la-gi-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/doi-tuong-khach-hang-la-gi-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/doi-tuong-khach-hang-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-t\u1ea1i-sao-c\u1ea7n-phan-lo\u1ea1i-cac-nhom-khach-hang\">1.2 T\u1ea1i sao c\u1ea7n ph\u00e2n lo\u1ea1i c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng?<\/h3>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh chia nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd, h\u00e0nh vi ho\u1eb7c v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 \u0111\u1ec3 doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 th\u00f3i quen c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 thu h\u00fat, ti\u1ebfp c\u1eadn v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n<p>Khi n\u1eafm r\u00f5 t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft: <\/strong>Nhu c\u1ea7u, s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1c h\u1ecda chi ti\u1ebft, gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n\n\n\n<li><strong>T\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn:<\/strong> Thay v\u00ec l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch d\u00e0n tr\u1ea3i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/li>\n\n\n\n<li><strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong> Cung c\u1ea5p \u0111\u00fang s\u1ea3n ph\u1ea9m, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang nhu c\u1ea7u s\u1ebd gi\u00fap n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn: <\/strong>Vi\u1ec7c hi\u1ec3u r\u00f5 t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i b\u00e1n ch\u00e9o (cross-selling) v\u00e0 b\u00e1n th\u00eam (up-selling), t\u1eeb \u0111\u00f3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh c\u00e1ch giao ti\u1ebfp v\u00e0 ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1eeb l\u00fac thu h\u00fat \u0111\u1ebfn khi bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh. Khi n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t c\u1ee7a t\u1eebng nh\u00f3m, doanh nghi\u1ec7p s\u1ebd bi\u1ebft m\u00ecnh c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n, mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/khach-hang-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-phan-lo\u1ea1i-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-d\u1ef1a-tren-cac-y\u1ebfu-t\u1ed1-nao\">2. Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-phan-lo\u1ea1i-theo-nhan-kh\u1ea9u-h\u1ecdc\">2.1 Ph\u00e2n lo\u1ea1i theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/h3>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 c\u00e1ch chia nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 tu\u1ed5i t\u00e1c, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, thu nh\u1eadp, ngh\u1ec1 nghi\u1ec7p, s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng nh\u1ea5t, gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m c\u01a1 b\u1ea3n c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Khi hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn ra nhu c\u1ea7u, kh\u1ea3 n\u0103ng chi tr\u1ea3 v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a t\u1eebng nh\u00f3m. Nh\u1edd \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1ch giao ti\u1ebfp sao cho ph\u00f9 h\u1ee3p, \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, TH True Milk \u2013 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa n\u1ed5i ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam, \u0111\u00e3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo nh\u00e2n kh\u1ea9u h\u1ecdc r\u1ea5t hi\u1ec7u qu\u1ea3. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c b\u00e0 m\u1eb9 tr\u1ebb t\u1eeb 25-40 tu\u1ed5i, c\u00f3 gia \u0111\u00ecnh v\u00e0 \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe dinh d\u01b0\u1ee1ng cho con c\u00e1i. Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 dinh d\u01b0\u1ee1ng, \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa s\u1ea1ch, gi\u00e0u dinh d\u01b0\u1ee1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-phan-lo\u1ea1i-theo-tam-ly-h\u1ecdc-nbsp\">2.2 Ph\u00e2n lo\u1ea1i theo t\u00e2m l\u00fd h\u1ecdc&nbsp;<\/h3>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo t\u00e2m l\u00fd h\u1ecdc l\u00e0 ph\u01b0\u01a1ng ph\u00e1p chia nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u1ea3m x\u00fac, th\u00e1i \u0111\u1ed9, l\u1ed1i s\u1ed1ng,&#8230;khi h\u1ecd ti\u1ebfp c\u1eadn v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Kh\u00e1c v\u1edbi nh\u1eefng ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, y\u1ebfu t\u1ed1 t\u00e2m l\u00fd ph\u1ee9c t\u1ea1p h\u01a1n v\u00ec n\u00f3 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u1ea3m x\u00fac, th\u00f3i quen v\u00e0 ni\u1ec1m tin c\u00e1 nh\u00e2n. Vi\u1ec7c n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p \u0111i s\u00e2u v\u00e0o \u201cn\u00fat th\u1eaft\u201d quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111i\u1ec3n h\u00ecnh khi ph\u00e2n lo\u1ea1i theo t\u00e2m l\u00fd bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nh\u00f3m kh\u00e1ch h\u00e0ng mua h\u00e0ng theo c\u1ea3m x\u00fac<\/strong>: \u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a tr\u00ean c\u1ea3m x\u00fac t\u1ee9c th\u1eddi ho\u1eb7c s\u1ef1 k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n v\u1edbi s\u1ea3n ph\u1ea9m. V\u1edbi h\u1ecd, vi\u1ec7c mua h\u00e0ng kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u1ec3 tho\u1ea3 m\u00e3n t\u00e2m tr\u1ea1ng ho\u1eb7c kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n.<\/li>\n\n\n\n<li><strong>Nh\u00f3m kh\u00e1ch h\u00e0ng mua h\u00e0ng d\u1ef1a tr\u00ean l\u00fd tr\u00ed<\/strong>: Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng mua c\u1ea3m x\u00fac, nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y lu\u00f4n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi mua h\u00e0ng. H\u1ecd quan t\u00e2m \u0111\u1ebfn t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee5 th\u1ec3 v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>Nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec1 cao gi\u00e1 tr\u1ecb s\u1ed1ng<\/strong>: Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 \u00fd ngh\u0129a l\u1edbn lao nh\u01b0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, gi\u00fap \u0111\u1ee1 c\u1ed9ng \u0111\u1ed3ng ho\u1eb7c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong>: \u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u1edd nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c trong qu\u00e1 kh\u1ee9. H\u1ecd tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i n\u00ean \u00edt khi thay \u0111\u1ed5i l\u1ef1a ch\u1ecdn.<\/li>\n\n\n\n<li><strong>Nh\u00f3m kh\u00e1ch h\u00e0ng mua h\u00e0ng ng\u1eabu h\u1ee9ng<\/strong>: Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch mua h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 th\u01b0\u1eddng b\u1ecb thu h\u00fat b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u00e1 r\u1ebb ho\u1eb7c t\u00ednh ti\u1ec7n l\u1ee3i trong l\u00fac mua s\u1eafm.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-phan-lo\u1ea1i-theo-hanh-vi-mua-s\u1eafm\">2.3 Ph\u00e2n lo\u1ea1i theo h\u00e0nh vi mua s\u1eafm<\/h3>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo h\u00e0nh vi mua s\u1eafm l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch nh\u00f3m c\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1ch th\u1ee9c h\u1ecd t\u01b0\u01a1ng t\u00e1c, mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5. Theo \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 chia th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a theo ti\u00eau ch\u00ed sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ea7n su\u1ea5t mua h\u00e0ng:<\/strong> Y\u1ebfu t\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Kh\u00e1ch mua th\u01b0\u1eddng xuy\u00ean (nh\u01b0 h\u00e0ng ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu) v\u00e0 kh\u00e1ch mua kh\u00f4ng th\u01b0\u1eddng xuy\u00ean (d\u1ecbp l\u1ec5, nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t).<\/li>\n\n\n\n<li><strong>Th\u1eddi \u0111i\u1ec3m mua h\u00e0ng: <\/strong>H\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi th\u1eddi gian c\u1ee5 th\u1ec3. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ch\u1ec9 mua v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 l\u1ec5, T\u1ebft ho\u1eb7c ng\u00e0y k\u1ef7 ni\u1ec7m, trong khi m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i th\u01b0\u1eddng xuy\u00ean mua v\u00e0o cu\u1ed1i tu\u1ea7n ho\u1eb7c ng\u00e0y th\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>K\u00eanh mua h\u00e0ng:<\/strong> M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng th\u00edch mua tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng, s\u1ed1 kh\u00e1c \u01b0u ti\u00ean k\u00eanh online ho\u1eb7c qua m\u1ea1ng x\u00e3 h\u1ed9i.&nbsp;<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb chi ti\u00eau:<\/strong> Nh\u00f3m s\u1eb5n s\u00e0ng chi ti\u00eau cao \u0111\u1ec3 \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 nh\u00f3m mua h\u00e0ng gi\u00e1 r\u1ebb ho\u1eb7c khuy\u1ebfn m\u00e3i.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-theo-mua-sam-1024x576.webp\" alt=\"Ph\u00e2n lo\u1ea1i theo mua s\u1eafm\" class=\"wp-image-16298\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-theo-mua-sam-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-theo-mua-sam-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-theo-mua-sam-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-theo-mua-sam-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-theo-mua-sam.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-phan-lo\u1ea1i-theo-d\u1ecba-ly\">2.4 Ph\u00e2n lo\u1ea1i theo \u0111\u1ecba l\u00fd<\/h3>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo \u0111\u1ecba l\u00fd l\u00e0 ph\u01b0\u01a1ng ph\u00e1p chia nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean v\u1ecb tr\u00ed sinh s\u1ed1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ed1c gia, v\u00f9ng mi\u1ec1n, t\u1ec9nh th\u00e0nh, ho\u1eb7c khu v\u1ef1c c\u1ee5 th\u1ec3. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed7i \u0111\u1ecba \u0111i\u1ec3m, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 sao cho ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a v\u00e0 \u0111\u1eb7c tr\u01b0ng c\u1ee7a t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng<\/p>\n\n\n\n<p>Ch\u1eb3ng h\u1ea1n, m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh nh\u00f3m \u1edf mi\u1ec1n B\u1eafc, mi\u1ec1n Trung, v\u00e0 mi\u1ec1n Nam. \u1ede mi\u1ec1n B\u1eafc, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u01b0u ti\u00ean qu\u1ea7n \u00e1o gi\u1eef \u1ea5m v\u00e0o m\u00f9a \u0111\u00f4ng, trong khi \u1edf mi\u1ec1n Nam, nhu c\u1ea7u t\u1eadp trung v\u00e0o trang ph\u1ee5c nh\u1eb9 nh\u00e0ng, tho\u00e1ng m\u00e1t quanh n\u0103m.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-phan-lo\u1ea1i-cac-nhom-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-ph\u1ed5-bi\u1ebfn\">3. Ph\u00e2n lo\u1ea1i c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u00ean c\u1ea1nh vi\u1ec7c gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 ai l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 c\u00f2n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1ch ph\u1ea3i l\u00e0m sao \u0111\u1ec3 k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 nh\u1ea5t cho t\u1eebng nh\u00f3m. M\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 s\u1edf th\u00edch, th\u00f3i quen v\u00e0 m\u1ed1i b\u1eadn t\u00e2m ri\u00eang, \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh khi t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch l\u1eafng nghe v\u00e0 theo d\u00f5i c\u00e1ch kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i, t\u01b0\u01a1ng t\u00e1c hay b\u00e0y t\u1ecf s\u1ef1 quan t\u00e2m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 r\u00f5 h\u01a1n nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng nh\u00f3m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ph\u00f9 h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u00e0 hi\u1ec7u qu\u1ea3 v\u1edbi t\u1eebng nh\u00f3m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-nhom-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-ti\u1ec1m-nang-nbsp\">3.1 Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/khach-hang-tiem-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a> l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng h\u1ecd \u0111\u00e3 c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1 v\u00e0 \u0111\u1ee7 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n t\u00ecm ki\u1ebfm \u0111i\u1ec1u m\u1edbi m\u1ebb, nh\u01b0ng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, h\u1ecd c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p>\u0110\u1ec3 thu h\u00fat v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a h\u1ecd. Thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n n\u00f3i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ed1t, h\u00e3y chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 nh\u1edd v\u00e0o s\u1ea3n ph\u1ea9m. Nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng h\u00ecnh dung ra gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n t\u1ea1o ra c\u1ea3m gi\u00e1c tin c\u1eady.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u01a1 h\u1ed9i d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed hay d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 t\u1eadn t\u00ecnh s\u1ebd l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 m\u1ea1nh m\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y an t\u00e2m v\u00e0 d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-doi-tuong-khach-hang-1024x576.webp\" alt=\"Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng\" class=\"wp-image-16300\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-doi-tuong-khach-hang-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-doi-tuong-khach-hang-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-doi-tuong-khach-hang-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-doi-tuong-khach-hang-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/03\/phan-loai-doi-tuong-khach-hang.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-nhom-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-m\u1edbi-nbsp\">3.2 Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi&nbsp;<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 nh\u1eefng ng\u01b0\u1eddi v\u1eeba \u0111\u1eb7t ni\u1ec1m tin v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean. Tuy nhi\u00ean, m\u1ed1i quan h\u1ec7 n\u00e0y v\u1eabn c\u00f2n \u1edf giai \u0111o\u1ea1n &#8220;l\u00e0m quen&#8221;,&nbsp; s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1eabn ch\u01b0a th\u1eadt s\u1ef1 s\u00e2u s\u1eafc. V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y, \u0111i\u1ec1u h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh l\u00e0 \u0111\u00fang \u0111\u1eafn. \u0110\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng m\u1edbi th\u01b0\u1eddng r\u1ea5t nh\u1ea1y c\u1ea3m v\u1edbi m\u1ecdi chi ti\u1ebft. T\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, c\u00e1ch \u0111\u00f3ng g\u00f3i, giao h\u00e0ng, cho \u0111\u1ebfn d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c h\u1eadu m\u00e3i, t\u1ea5t c\u1ea3 \u0111\u1ec1u quan tr\u1ecdng. M\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi \u1edf giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 th\u1eadm ch\u00ed tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho b\u1ea1n. Tuy nhi\u00ean, m\u1ed9t sai s\u00f3t nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd m\u1ea5t ni\u1ec1m tin v\u00e0 quay l\u01b0ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 nu\u00f4i d\u01b0\u1ee1ng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c b\u00e1n h\u00e0ng. H\u00e3y cho h\u1ecd c\u1ea3m nh\u1eadn r\u1eb1ng b\u1ea1n th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Theo d\u00f5i sau mua h\u00e0ng:<\/strong> M\u1ed9t email c\u1ea3m \u01a1n ho\u1eb7c h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 tr\u00e2n tr\u1ecdng. \u0110\u00e2y l\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u1edbi kh\u00e1ch h\u00e0ng sau khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i ti\u1ebfp theo:<\/strong> Cung c\u1ea5p m\u00e3 gi\u1ea3m gi\u00e1 cho l\u1ea7n mua ti\u1ebfp theo kh\u00f4ng ch\u1ec9 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd kh\u00e1m ph\u00e1 th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c chu \u0111\u00e1o:<\/strong> \u0110\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 khi g\u1eb7p v\u1ea5n \u0111\u1ec1 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 th\u1ec3 hi\u1ec7n cam k\u1ebft l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-nhom-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-trung-thanh\">3.3 Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n \u01b0u ti\u00ean. D\u00f9 th\u01b0\u1eddng ch\u1ec9 chi\u1ebfm m\u1ed9t ph\u1ea7n nh\u1ecf trong t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng, nh\u01b0ng ch\u00ednh h\u1ecd l\u1ea1i \u0111\u00f3ng g\u00f3p ph\u1ea7n l\u1edbn v\u00e0o doanh thu v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y n\u1eb1m \u1edf s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i. H\u1ecd kh\u00f4ng ch\u1ec9 th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n ch\u1ee7 \u0111\u1ed9ng lan t\u1ecfa gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng xung quanh. Kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n m\u00e0 c\u00f2n g\u00f3p \u00fd, ph\u1ea3n h\u1ed3i \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n. H\u1ecd th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 kh\u00f4ng ch\u00ednh th\u1ee9c, n\u00e2ng cao h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>\u0110\u1ec3 gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh, doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd, th\u1ea5u hi\u1ec3u nhu c\u1ea7u v\u00e0 mang \u0111\u1ebfn cho h\u1ecd nh\u1eefng gi\u00e1 tr\u1ecb v\u01b0\u1ee3t mong \u0111\u1ee3i. M\u1ed9t s\u1ed1 c\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n \u0111\u1eb7c bi\u1ec7t: T\u1ed5 ch\u1ee9c c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n, s\u1ef1 ki\u1ec7n d\u00e0nh ri\u00eang ho\u1eb7c t\u1eb7ng qu\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn s\u1ef1 tr\u00e2n tr\u1ecdng t\u1eeb doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Khuy\u1ebfn kh\u00edch s\u1ef1 tham gia: M\u1eddi kh\u00e1ch h\u00e0ng tham gia c\u00e1c c\u1ed9ng \u0111\u1ed3ng, chia s\u1ebb \u00fd ki\u1ebfn ho\u1eb7c tr\u1ea3i nghi\u1ec7m v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Li\u00ean t\u1ee5c mang l\u1ea1i gi\u00e1 tr\u1ecb m\u1edbi: C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c cung c\u1ea5p th\u00eam nh\u1eefng gi\u1ea3i ph\u00e1p v\u01b0\u1ee3t tr\u1ed9i khi\u1ebfn kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng h\u00e0i l\u00f2ng h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-nhom-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-khong-th\u01b0\u1eddng-xuyen\">3.4 Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng th\u01b0\u1eddng xuy\u00ean<\/h3>\n\n\n\n<p>Nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f4ng th\u01b0\u1eddng xuy\u00ean l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7n su\u1ea5t mua s\u1eafm th\u1ea5p, th\u01b0\u1eddng b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 c\u1ea3, khuy\u1ebfn m\u00e3i, ho\u1eb7c nhu c\u1ea7u b\u1ea5t ch\u1ee3t. H\u1ecd kh\u00f4ng r\u00e0ng bu\u1ed9c l\u00e2u d\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 th\u01b0\u1eddng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 theo s\u1ef1 thu\u1eadn ti\u1ec7n ho\u1eb7c \u01b0u \u0111\u00e3i c\u00f3 gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 kh\u00f4ng \u0111\u00f3ng g\u00f3p \u0111\u1ec1u \u0111\u1eb7n v\u00e0o doanh thu, tuy nhi\u00ean \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u1ebfu doanh nghi\u1ec7p bi\u1ebft c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i theo d\u00f5i s\u00e1t sao h\u00e0nh vi v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a h\u1ecd \u0111\u1ec3 nh\u1eadn di\u1ec7n r\u00f5 nhu c\u1ea7u. V\u00ed d\u1ee5, t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ecbnh k\u1ef3, cung c\u1ea5p \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a ho\u1eb7c b\u1ed5 sung gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 gi\u00fap duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u1ecd quay l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-nhom-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-san-gia-nbsp\">3.5 Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u0103n gi\u00e1&nbsp;<\/h3>\n\n\n\n<p>Nh\u00f3m kh\u00e1ch h\u00e0ng s\u0103n gi\u00e1 l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 t\u00ecm mua \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p khi h\u1ecd nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb l\u1ee3i \u00edch h\u01a1n so v\u1edbi c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c. Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng xem gi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u00ednh trong h\u00e0nh vi mua s\u1eafm, \u0111\u00f4i khi l\u1ea5n \u00e1t c\u1ea3 c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 thu h\u00fat nh\u00f3m s\u0103n gi\u00e1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 \u01b0u \u0111\u00e3i c\u00f3 th\u1eddi h\u1ea1n, ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi ph\u1ea7n th\u01b0\u1edfng t\u00edch l\u0169y, ho\u1eb7c c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 v\u00e0o d\u1ecbp \u0111\u1eb7c bi\u1ec7t. H\u01a1n th\u1ebf n\u1eefa, n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i mua h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-6-nhom-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-vip-nbsp\">3.6 Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng VIP&nbsp;<\/h3>\n\n\n\n<p>Nh\u00f3m kh\u00e1ch h\u00e0ng VIP l\u00e0 nh\u1eefng ng\u01b0\u1eddi mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t cho doanh nghi\u1ec7p, th\u01b0\u1eddng xuy\u00ean l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cao c\u1ea5p v\u00e0 c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau \u1edf m\u1ee9c v\u01b0\u1ee3t tr\u1ed9i. H\u1ecd kh\u00f4ng ch\u1ec9 mua s\u1eafm v\u1edbi t\u1ea7n su\u1ea5t cao m\u00e0 c\u00f2n th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn, g\u00f3p ph\u1ea7n quan tr\u1ecdng v\u00e0o doanh thu v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng VIP, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c quy\u1ec1n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t, \u01b0u \u0111\u00e3i ri\u00eang ch\u1ec9 d\u00e0nh cho h\u1ecd, ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n cao c\u1ea5p nh\u01b0 s\u1ef1 ki\u1ec7n VIP, qu\u00e0 t\u1eb7ng \u0111\u1eb7c bi\u1ec7t v\u00e0o nh\u1eefng d\u1ecbp quan tr\u1ecdng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-7-nhom-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-doanh-nghi\u1ec7p\">3.7 Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, c\u00f4ng ty, ho\u1eb7c \u0111\u01a1n v\u1ecb kinh doanh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd. Nh\u00f3m n\u00e0y kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u1eb7t n\u1eb7ng y\u1ebfu t\u1ed1 gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n, t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c b\u1ec1n v\u1eefng, th\u01b0\u1eddng xuy\u00ean l\u1eafng nghe v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. Ngo\u00e0i ra, vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c gi\u1ea3i ph\u00e1p &#8220;may \u0111o&#8221; ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 v\u00e0 m\u1ee5c ti\u00eau kinh doanh s\u1ebd gi\u00fap t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 gia t\u0103ng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty cung c\u1ea5p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1ef1 \u00e1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh c\u00e1c t\u00ednh n\u0103ng theo y\u00eau c\u1ea7u c\u1ee7a t\u1eebng doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o ri\u00eang, d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt nhanh ch\u00f3ng v\u00e0 ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i khi m\u1edf r\u1ed9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-phan-tich-cac-nhom-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-c\u1ee7a-m\u1ed9t-s\u1ed1-doanh-nghi\u1ec7p-l\u1edbn\">4. Ph\u00e2n t\u00edch c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1edbn<\/h2>\n\n\n\n<p>M\u1ed7i doanh nghi\u1ec7p l\u1edbn \u0111\u1ec1u c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch v\u1ec1 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a ba th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam: Vietcombank, Vinamilk, v\u00e0 Vietnam Airlines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-c\u1ee7a-vietcombank\">4.1 \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a Vietcombank<\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a Vietcombank th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn \u0111a d\u1ea1ng t\u1eeb c\u00e1 nh\u00e2n \u0111\u1ebfn doanh nghi\u1ec7p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n: Bao g\u1ed3m ng\u01b0\u1eddi lao \u0111\u1ed9ng, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c t\u1ea7ng l\u1edbp th\u01b0\u1ee3ng l\u01b0u. Vietcombank cung c\u1ea5p t\u1eeb t\u00e0i kho\u1ea3n thanh to\u00e1n c\u01a1 b\u1ea3n, th\u1ebb t\u00edn d\u1ee5ng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea7u t\u01b0 v\u00e0 ti\u1ebft ki\u1ec7m linh ho\u1ea1t.<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p: \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c, t\u1eeb c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) \u0111\u1ebfn c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn. Vietcombank thi\u1ebft k\u1ebf c\u00e1c gi\u1ea3i ph\u00e1p t\u00e0i ch\u00ednh chuy\u00ean bi\u1ec7t nh\u01b0 vay v\u1ed1n, qu\u1ea3n l\u00fd ti\u1ec1n t\u1ec7, v\u00e0 thanh to\u00e1n qu\u1ed1c t\u1ebf nh\u1eb1m h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n\n\n\n<li>Nh\u00f3m kh\u00e1ch h\u00e0ng VIP: G\u1ed3m nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n cao, h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c d\u1ecbch v\u1ee5 \u01b0u ti\u00ean v\u00e0 t\u01b0 v\u1ea5n t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-c\u1ee7a-vinamilk\">4.2 \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a Vinamilk<\/h3>\n\n\n\n<p>L\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a Vinamilk t\u1eadp trung v\u00e0o m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb tr\u1ebb em \u0111\u1ebfn ng\u01b0\u1eddi cao tu\u1ed5i.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tr\u1ebb em v\u00e0 ph\u1ee5 huynh: \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t c\u1ee7a Vinamilk. C\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i, s\u1eefa b\u1ed9t, v\u00e0 s\u1eefa chua \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng m\u00e0 c\u00f2n mang l\u1ea1i s\u1ef1 an t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng cho c\u00e1c b\u1eadc ph\u1ee5 huynh.<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh: Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 s\u1ee9c kh\u1ecfe nh\u01b0 s\u1eefa h\u1ea1t, s\u1eefa kh\u00f4ng \u0111\u01b0\u1eddng ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung canxi.<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi cao tu\u1ed5i: Vinamilk ph\u1ee5c v\u1ee5 nh\u00f3m n\u00e0y v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t, t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe x\u01b0\u01a1ng kh\u1edbp v\u00e0 t\u0103ng c\u01b0\u1eddng h\u1ec7 mi\u1ec5n d\u1ecbch.<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p: C\u00e1c tr\u01b0\u1eddng h\u1ecdc, b\u1ec7nh vi\u1ec7n, v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng B2B c\u1ee7a Vinamilk.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-c\u1ee7a-vietnam-airlines\">4.3 \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a Vietnam Airlines\u200b<\/h3>\n\n\n\n<p>Vietnam Airlines, v\u1edbi v\u1ecb th\u1ebf l\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng qu\u1ed1c gia, ph\u1ee5c v\u1ee5 m\u1ed9t ph\u1ea1m vi kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng, t\u1eeb nh\u1eefng h\u00e0nh kh\u00e1ch ph\u1ed5 th\u00f4ng \u0111\u1ebfn c\u00e1c doanh nh\u00e2n cao c\u1ea5p. M\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng y\u00eau c\u1ea7u ri\u00eang bi\u1ec7t v\u00e0 Vietnam Airlines lu\u00f4n n\u1ed7 l\u1ef1c \u0111\u00e1p \u1ee9ng t\u1ed1i \u0111a nh\u1eefng nhu c\u1ea7u \u0111\u00f3.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e0nh kh\u00e1ch ph\u1ed5 th\u00f4ng: L\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u1ea3o nh\u1ea5t, t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 gi\u00e1 tr\u1ecb h\u1ee3p l\u00fd. Vietnam Airlines \u0111\u00e1p \u1ee9ng b\u1eb1ng c\u00e1c chuy\u1ebfn bay \u0111a d\u1ea1ng tuy\u1ebfn n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf c\u00f9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn.<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng doanh nh\u00e2n v\u00e0 VIP: H\u1ecd \u01b0u ti\u00ean d\u1ecbch v\u1ee5 cao c\u1ea5p, t\u1eeb h\u1ea1ng th\u01b0\u01a1ng gia, ph\u00f2ng ch\u1edd sang tr\u1ecdng \u0111\u1ebfn quy\u1ec1n l\u1ee3i \u0111\u1eb7c bi\u1ec7t trong ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean.<\/li>\n\n\n\n<li>Kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf: V\u1edbi m\u1ea1ng l\u01b0\u1edbi bay r\u1ed9ng kh\u1eafp, Vietnam Airlines thu h\u00fat du kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 chu\u1ea9n 4 sao v\u00e0 s\u1ef1 qu\u1ea3ng b\u00e1 v\u0103n h\u00f3a Vi\u1ec7t Nam qua m\u1ed7i chuy\u1ebfn bay.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/phan-khuc-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-phan-lo\u1ea1i-va-xac-d\u1ecbnh-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-hi\u1ec7u-qu\u1ea3-v\u1edbi-base-crm-nbsp\">5. Ph\u00e2n lo\u1ea1i v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u1edbi Base CRM&nbsp;<\/h2>\n\n\n\n<p>\u0110\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 CRM l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu. <a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o mang \u0111\u1ebfn cho doanh nghi\u1ec7p c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p b\u1ed9 c\u00f4ng c\u1ee5 to\u00e0n di\u1ec7n gi\u00fap t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau nh\u01b0 \u0111\u1ed9 tu\u1ed5i, ng\u00e0nh ngh\u1ec1, m\u1ee9c \u0111\u1ed9 quan t\u00e2m, l\u1ecbch s\u1eed giao d\u1ecbch\u2026 \u0110i\u1ec1u n\u00e0y gi\u00fap vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 theo d\u00f5i kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n\n\n\n<li>Ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng: T\u00ednh n\u0103ng n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u00e0 m\u1ed1i quan h\u1ec7 h\u1ecd c\u00f3 v\u1edbi doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng h\u00f3a: Base CRM cho ph\u00e9p t\u1ef1 \u0111\u1ed9ng g\u1eedi th\u00f4ng \u0111i\u1ec7p, \u01b0u \u0111\u00e3i, v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a m\u00e0 kh\u00f4ng m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian.<\/li>\n\n\n\n<li>B\u00e1o c\u00e1o v\u00e0 d\u1ef1 \u0111o\u00e1n: Base CRM t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p n\u1eafm b\u1eaft hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng mua h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg\" alt=\"Base CRM\" class=\"wp-image-13979\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-300x134.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-768x343.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1536x686.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-2048x914.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-k\u1ebft-lu\u1eadn\">6. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc c\u01a1 b\u1ea3n trong chi\u1ebfn l\u01b0\u1ee3c marketing, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng. Hi\u1ec3u r\u00f5 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh gi\u00fap doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n m\u00e0 v\u1eabn t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh cao.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 gia t\u0103ng doanh thu. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai, h\u1ecd c\u1ea7n g\u00ec v\u00e0 mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec t\u1eeb th\u01b0\u01a1ng hi\u1ec7u? Trong b\u00e0i vi\u1ebft [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"ppma_author":[55],"class_list":["post-16282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/title>\n<meta name=\"description\" content=\"\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? 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