{"id":16936,"date":"2025-11-17T15:17:09","date_gmt":"2025-11-17T08:17:09","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=16936"},"modified":"2025-11-17T15:17:10","modified_gmt":"2025-11-17T08:17:10","slug":"doanh-nghiep-so-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/doanh-nghiep-so-la-gi\/","title":{"rendered":"Doanh nghi\u1ec7p s\u1ed1 l\u00e0 g\u00ec? C\u1ed1t l\u00f5i th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i 4.0"},"content":{"rendered":"\n

Trong k\u1ef7 nguy\u00ean m\u00e0 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, t\u1eeb mua s\u1eafm, giao ti\u1ebfp \u0111\u1ebfn qu\u1ea3n tr\u1ecb, \u0111\u1ec1u di\u1ec5n ra tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1, kh\u00e1i ni\u1ec7m \u201cdoanh nghi\u1ec7p s\u1ed1\u201d v\u00e0 \u201cchuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng t\u1eeb kh\u00f3a th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i. V\u1eady, doanh nghi\u1ec7p s\u1ed1 l\u00e0 g\u00ec? \u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng sang m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 s\u1ed1 th\u00ec doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec m\u00e0 Base.vn<\/a> s\u1ebd g\u1ee3i m\u1edf trong n\u1ed9i dung sau \u0111\u00e2y. <\/p>\n\n\n\n

1. Doanh nghi\u1ec7p s\u1ed1 l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Doanh nghi\u1ec7p s\u1ed1 (Digital Enterprise)<\/strong> l\u00e0 m\u00f4 h\u00ecnh doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh \u2013 t\u1eeb qu\u1ea3n tr\u1ecb n\u1ed9i b\u1ed9 \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u2013 nh\u1eb1m c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t, t\u1ed1i \u01b0u chi ph\u00ed, v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n

Tuy nhi\u00ean, tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p s\u1ed1 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 s\u1ed1, m\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i to\u00e0n di\u1ec7n v\u1ec1 t\u01b0 duy, con ng\u01b0\u1eddi v\u00e0 quy tr\u00ecnh \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i 4.0, doanh nghi\u1ec7p s\u1ed1 th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 website, n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p (HRM, CRM,…) v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y (cloud computing), tr\u00ed tu\u1ec7 nh<\/a>\u00e2<\/a>n t\u1ea1o (AI)<\/a>, Internet v\u1ea1n v\u1eadt (IoT), chu\u1ed7i kh\u1ed1i (blockchain) v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (Big Data) \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh truy\u1ec1n th\u1ed1ng v\u00e0 t\u1ea1o ra \u00fd t\u01b0\u1edfng kinh doanh \u0111\u1ed9t ph\u00e1.<\/p>\n\n\n\n

Google, Netflix, Amazon, Tesla, Airbnb v\u00e0 Apple l\u00e0 nh\u1eefng v\u00ed d\u1ee5 c\u1ee7a doanh nghi\u1ec7p s\u1ed1. H\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng \u2013 t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, \u0111\u1ebfn qu\u1ea3n tr\u1ecb \u2013 \u0111\u1ec3 v\u1eadn h\u00e0nh nhanh nh\u1ea1y h\u01a1n v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Nh\u1edd \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao hi\u1ec7u su\u1ea5t m\u00e0 c\u00f2n li\u00ean t\u1ee5c m\u1edf r\u1ed9ng sang nh\u1eefng th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u0129nh v\u1ef1c m\u1edbi.<\/p>\n\n\n

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\"Doanh<\/figure><\/div>\n\n\n

2. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a doanh nghi\u1ec7p s\u1ed1<\/strong><\/h2>\n\n\n\n

Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh ch\u00ednh c\u1ee7a doanh nghi\u1ec7p s\u1ed1, khi\u1ebfn m\u00f4 h\u00ecnh n\u00e0y kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t so v\u1edbi m\u00f4 h\u00ecnh doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng:<\/p>\n\n\n\n

\u2013 S\u1ed1 h\u00f3a m\u00f4 h\u00ecnh kinh doanh:<\/strong> Doanh nghi\u1ec7p s\u1ed1 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng m\u00f4 h\u00ecnh kinh doanh<\/a> m\u1edbi m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f3 c\u00f3 th\u1ec3 tri\u1ec3n khai, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd (subscription), d\u1ecbch v\u1ee5 freemium, doanh thu t\u1eeb qu\u1ea3ng c\u00e1o hay khai th\u00e1c d\u1eef li\u1ec7u. Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n thu gi\u00fap doanh nghi\u1ec7p gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t k\u00eanh duy nh\u1ea5t v\u00e0 t\u0103ng t\u00ednh \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

\u2013 S\u1ed1 h\u00f3a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb: <\/strong>Doanh nghi\u1ec7p s\u1ed1 ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 chatbot. C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao, \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

\u2013 S\u1ed1 h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c: <\/strong>C\u00e1c quy tr\u00ecnh th\u1ee7 c\u00f4ng, r\u01b0\u1eddm r\u00e0 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1ed1 thay th\u1ebf b\u1eb1ng h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00f4ng minh, nh\u01b0 workflow automation, AI v\u00e0 machine learning. Nh\u1eefng h\u1ec7 th\u1ed1ng n\u00e0y s\u1ebd gi\u00fap gi\u1ea3m thi\u1ec3u sai s\u00f3t, t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c v\u00e0 t\u0103ng n\u0103ng su\u1ea5t n\u1ed9i b\u1ed9.<\/p>\n\n\n\n

\u2013 S\u1ed1 h\u00f3a v\u0103n h\u00f3a l\u00e0m vi\u1ec7c:<\/strong> T\u1ea1i c\u00e1c doanh nghi\u1ec7p s\u1ed1, nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c trao quy\u1ec1n l\u00e0m vi\u1ec7c t\u1eeb xa v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 s\u1ed1 nh\u01b0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c<\/a>, \u1ee9ng d\u1ee5ng nh\u1eafn tin v\u00e0 l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y \u0111\u1ec3 giao ti\u1ebfp, c\u1ed9ng t\u00e1c v\u00e0 chia s\u1ebb th\u00f4ng tin.<\/p>\n\n\n\n

\u2013 S\u1ed1 h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1c doanh nghi\u1ec7p s\u1ed1 \u01b0u ti\u00ean s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 chatbot h\u1ed7 tr\u1ee3 AI, tr\u1ee3 l\u00fd \u1ea3o v\u00e0 thu\u1eadt to\u00e1n c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n v\u00e0 li\u1ec1n m\u1ea1ch.<\/p>\n\n\n\n

\u2013 Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u:<\/strong> Quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c, bao g\u1ed3m d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ed1 li\u1ec7u kinh doanh. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p s\u1ed1 c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n s\u1edbm c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.<\/p>\n\n\n\n

\u2013 \u0110\u1ed5i m\u1edbi li\u00ean t\u1ee5c:<\/strong> Doanh nghi\u1ec7p s\u1ed1 kh\u00f4ng ng\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi, th\u1eed nghi\u1ec7m m\u00f4 h\u00ecnh s\u00e1ng t\u1ea1o v\u00e0 th\u00fac \u0111\u1ea9y R&D \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh d\u00e0i h\u1ea1n. Tinh th\u1ea7n \u0111\u1ed5i m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap h\u1ecd th\u00edch \u1ee9ng nhanh tr\u01b0\u1edbc c\u00e1c bi\u1ebfn \u0111\u1ed9ng v\u00e0 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

\u2013 Ch\u00fa tr\u1ecdng b\u1ea3o m\u1eadt: <\/strong>V\u1edbi h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u l\u1edbn<\/a> v\u00e0 ph\u1ee9c t\u1ea1p, x\u00e2y d\u1ef1ng h\u1ea1 t\u1ea7ng b\u1ea3o m\u1eadt v\u1eefng ch\u1eafc lu\u00f4n l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p s\u1ed1, nh\u1eb1m b\u1ea3o v\u1ec7 th\u00f4ng tin n\u1ed9i b\u1ed9, th\u00f4ng tin kh\u00e1ch h\u00e0ng kh\u1ecfi c\u00e1c m\u1ed1i \u0111e d\u1ecda tr\u00ean kh\u00f4ng gian m\u1ea1ng.<\/p>\n\n\n\n

Vi\u1ec7c h\u1ed9i t\u1ee5 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m tr\u00ean gi\u00fap doanh nghi\u1ec7p s\u1ed1 kh\u00f4ng ch\u1ec9 th\u00edch \u1ee9ng t\u1ed1t v\u1edbi n\u1ec1n kinh t\u1ebf s\u1ed1<\/a>, m\u00e0 c\u00f2n t\u1ea1o ra gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i cho kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n

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\"Nh\u1eefng<\/figure><\/div>\n\n\n

\u0110\u1ecdc th\u00eam: <\/strong>S\u1ed1 h\u00f3a l\u00e0 g\u00ec? Ch\u1ec9 d\u1eabn x\u00e2y d\u1ef1ng \u201cv\u0103n ph\u00f2ng \u0111i\u1ec7n t\u1eed\u201d cho doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n

3. Vai tr\u00f2 c\u1ee7a doanh nghi\u1ec7p s\u1ed1 trong n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i<\/strong><\/h2>\n\n\n\n

3.1 T\u1ea1o \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n n\u1ec1n kinh t\u1ebf s\u1ed1<\/strong><\/h3>\n\n\n\n

S\u1ef1 gia t\u0103ng nhanh ch\u00f3ng c\u1ee7a doanh nghi\u1ec7p s\u1ed1 \u0111ang g\u00f3p ph\u1ea7n k\u00edch ho\u1ea1t l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> tr\u00ean to\u00e0n n\u1ec1n kinh t\u1ebf. Kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 bu\u1ed9c c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng ph\u1ea3i thay \u0111\u1ed5i t\u01b0 duy, \u0111\u1ea9y m\u1ea1nh s\u00e1ng t\u1ea1o v\u00e0 c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 \u0111\u1ec3 kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/p>\n\n\n\n

3.2 N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\n

Doanh nghi\u1ec7p s\u1ed1 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng v\u00e0 t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian mua s\u1eafm, n\u1ec1n t\u1ea3ng streaming \u0111a d\u1ea1ng h\u00f3a h\u00ecnh th\u1ee9c gi\u1ea3i tr\u00ed, hay c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1eb7t xe, giao h\u00e0ng t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 v\u1eady, nhi\u1ec1u doanh nghi\u1ec7p s\u1ed1 c\u00f2n ti\u00ean phong trong c\u00e1c s\u00e1ng ki\u1ebfn v\u00ec c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng. T\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng c\u1ea3nh b\u00e1o thi\u00ean tai, \u1ee9ng d\u1ee5ng theo d\u00f5i s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng\/n\u01b0\u1edbc s\u1ea1ch, \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn gi\u00fap tr\u1ebb em v\u00f9ng s\u00e2u v\u00f9ng xa ti\u1ebfp c\u1eadn tri th\u1ee9c, t\u1ea5t c\u1ea3 \u0111\u1ec1u g\u00f3p ph\u1ea7n t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

3.3 M\u1edf ra c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m v\u00e0 ngu\u1ed3n thu nh\u1eadp m\u1edbi<\/strong><\/h3>\n\n\n\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p s\u1ed1 k\u00e9o theo nhu c\u1ea7u nh\u00e2n l\u1ef1c c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c ng\u00e0nh ngh\u1ec1 nh\u01b0 k\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m, chuy\u00ean gia AI, hay chuy\u00ean vi\u00ean qu\u1ea3n l\u00fd h\u1ea1 t\u1ea7ng m\u1ea1ng, v.v\u2026 \u0110\u1ed3ng th\u1eddi, c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 ng\u01b0\u1eddi d\u00e2n ki\u1ebfm th\u00eam thu nh\u1eadp \u201ctay tr\u00e1i\u201d t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 b\u00e1n h\u00e0ng online, s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1, hay ti\u1ebfp th\u1ecb li\u00ean k\u1ebft.<\/p>\n\n\n\n

4. L\u1ee3i \u00edch khi chuy\u1ec3n sang m\u00f4 h\u00ecnh doanh nghi\u1ec7p s\u1ed1<\/strong><\/h2>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p s\u1ed1 l\u00e0 r\u1ea5t nhi\u1ec1u. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ti\u00eau bi\u1ec3u nh\u1ea5t \u0111\u1ebfn t\u1eeb vi\u1ec7c \u1ee9ng d\u1ee5ng h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 s\u1ed1:<\/p>\n\n\n\n

\u2013 N\u00e2ng cao n\u0103ng su\u1ea5t lao \u0111\u1ed9ng:<\/strong> C\u00f4ng ngh\u1ec7 s\u1ed1<\/a> gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u t\u00e1c v\u1ee5, gi\u1ea3i ph\u00f3ng nh\u00e2n vi\u00ean kh\u1ecfi nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng \u0111\u01a1n \u0111i\u1ec7u \u0111\u1ec3 t\u1eadp trung h\u01a1n v\u00e0o ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

V\u00ed d\u1ee5, trong quy tr\u00ecnh x\u1eed l\u00fd b\u1ea3ng l\u01b0\u01a1ng, c\u00e1c ph\u1ea7n m\u1ec1m t\u00ednh l\u01b0\u01a1ng, nh\u01b0 Base Payroll<\/a><\/strong>, c\u00f3 th\u1ec3 gi\u00fap C&B t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c t\u00ednh to\u00e1n l\u01b0\u01a1ng, th\u01b0\u1edfng, ph\u1ee5 c\u1ea5p, b\u1ea3o hi\u1ec3m v\u00e0 thu\u1ebf TNCN m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean c\u00f4ng th\u1ee9c s\u1eb5n c\u00f3, thay v\u00ec ph\u1ea3i m\u1ea5t \u0111\u1ebfn v\u00e0i ng\u00e0y \u0111\u1ec3 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u nh\u01b0 ph\u01b0\u01a1ng th\u1ee9c th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n

\u2013 Ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn h\u01a1n: <\/strong>C\u00e1c h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 s\u1ed1 c\u00f3 th\u1ec3 thu th\u1eadp v\u00e0 b\u00e1o c\u00e1o d\u1eef li\u1ec7u t\u1eeb m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p theo th\u1eddi gian th\u1ef1c. Th\u00f4ng qua \u0111\u00f3, nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean nh\u1eefng s\u1ed1 li\u1ec7u th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n

V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p b\u00e1n l\u1ebb t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng BI (Business Intelligence) \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng, gi\u00fap ban l\u00e3nh \u0111\u1ea1o x\u00e1c \u0111\u1ecbnh khu v\u1ef1c c\u00f3 s\u1ee9c mua t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u00e0 nhanh ch\u00f3ng \u0111i\u1ec1u ph\u1ed1i ngu\u1ed3n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

\u2013 N\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng: <\/strong>Nh\u1edd c\u00f4ng ngh\u1ec7 s\u1ed1, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c. C\u00e1c gi\u1ea3i ph\u00e1p nh\u01b0 chatbot AI c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh 24\/7, hi\u1ec3u ng\u1eef c\u1ea3nh v\u00e0 \u0111\u01b0a ra h\u01b0\u1edbng x\u1eed l\u00fd ph\u00f9 h\u1ee3p cho c\u00e1c y\u00eau c\u1ea7u nh\u01b0 \u201c\u0111\u1ed5i\/tr\u1ea3 h\u00e0ng\u201d, nh\u1edd \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u00e0 gia t\u0103ng l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n\n

\u2013 Th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5: <\/strong>C\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u00f2n b\u1ea9y \u0111\u1ec3 doanh nghi\u1ec7p c\u1ea3i ti\u1ebfn v\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u hay thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i th\u00e2m nh\u1eadp v\u00e0o c\u00e1c ph\u00e2n kh\u00fac ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng m\u1edbi.<\/p>\n\n\n\n

V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng b\u00e1nh truy\u1ec1n th\u1ed1ng tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 ph\u1ee5c v\u1ee5 kh\u00e1ch \u0111\u1ebfn mua tr\u1ef1c ti\u1ebfp, th\u00ec nay cho ph\u00e9p kh\u00e1ch \u0111\u1eb7t mua tr\u1ef1c tuy\u1ebfn qua c\u00e1c n\u1ec1n t\u1ea3ng giao h\u00e0ng li\u00ean k\u1ebft nh\u01b0 Grab hay Be. Nh\u1edd \u0111\u00f3, c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 ki\u1ebfm th\u00eam doanh thu t\u1eeb ngu\u1ed3n kh\u00e1ch h\u00e0ng \u1edf kh\u1eafp c\u00e1c v\u00f9ng l\u00e2n c\u1eadn, thay v\u00ec ch\u1ec9 loanh quanh trong b\u00e1n k\u00ednh v\u00e0i km nh\u01b0 tr\u01b0\u1edbc.<\/p>\n\n\n\n

Ngo\u00e0i nh\u1eefng l\u1ee3i \u00edch chung k\u1ec3 tr\u00ean, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f2n mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb ri\u00eang bi\u1ec7t cho c\u00e1c ng\u00e0nh v\u00e0 l\u0129nh v\u1ef1c kh\u00e1c nhau. V\u00ed d\u1ee5, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1eaft gi\u1ea3m chi ph\u00ed m\u1eb7t b\u1eb1ng, theo d\u00f5i s\u00e1t sao t\u00ecnh h\u00ecnh t\u1ed3n kho v\u00e0 t\u0103ng doanh s\u1ed1 m\u00e0 kh\u00f4ng g\u1eb7p tr\u1edf ng\u1ea1i v\u1ec1 kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd. V\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ch\u1eb7t ch\u1ebd h\u01a1n, gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 r\u00fat ng\u1eafn th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

5. T\u00ecm hi\u1ec3u 9 m\u00f4 h\u00ecnh doanh nghi\u1ec7p s\u1ed1 ti\u00eau bi\u1ec3u<\/strong><\/h2>\n\n\n\n

C\u00f9ng v\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 theo t\u1eebng ng\u00e0y c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c m\u00f4 h\u00ecnh doanh nghi\u1ec7p s\u1ed1 c\u0169ng v\u00ec v\u1eady m\u00e0 c\u00e0ng phong ph\u00fa h\u01a1n. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh kinh doanh s\u1ed1<\/a> \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 \u0111i k\u00e8m m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n\n\n\n

5.1 M\u00f4 h\u00ecnh mi\u1ec5n ph\u00ed ki\u1ebfm doanh thu t\u1eeb qu\u1ea3ng c\u00e1o (ad-supported free model)<\/strong><\/h3>\n\n\n\n

M\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 thu l\u1ee3i nhu\u1eadn t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c kinh doanh ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Google cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin mi\u1ec5n ph\u00ed nh\u01b0ng ki\u1ebfm ti\u1ec1n nh\u1edd qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. T\u01b0\u01a1ng t\u1ef1, Facebook cung c\u1ea5p n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng mi\u1ec5n ph\u00ed v\u00e0 khai th\u00e1c doanh thu t\u1eeb qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

5.2 M\u00f4 h\u00ecnh Freemium<\/strong><\/h3>\n\n\n\n

Trong m\u00f4 h\u00ecnh n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u00e1c t\u00ednh n\u0103ng c\u01a1 b\u1ea3n, nh\u01b0ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh kinh doanh ph\u1ed5 bi\u1ebfn nh\u1ea5t trong th\u1ebf gi\u1edbi SaaS (Software-as-a-service)<\/a>.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Spotify cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng nghe nh\u1ea1c mi\u1ec5n ph\u00ed c\u00f3 k\u00e8m qu\u1ea3ng c\u00e1o. N\u1ebfu mu\u1ed1n nghe kh\u00f4ng gi\u00e1n \u0111o\u1ea1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u00e2m thanh t\u1ed1t h\u01a1n, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n n\u00e2ng c\u1ea5p l\u00ean g\u00f3i Spotify Premium.<\/p>\n\n\n\n

5.3 M\u00f4 h\u00ecnh theo nhu c\u1ea7u \/ d\u1ef1a tr\u00ean m\u1ee9c s\u1eed d\u1ee5ng (usage-based \/ on-demand model)<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n tr\u1ea3 ti\u1ec1n cho \u0111\u00fang l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 h\u1ecd s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Amazon Web Services (AWS) t\u00ednh ph\u00ed theo s\u1ed1 l\u1ea7n g\u1ecdi API, dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef ho\u1eb7c th\u1eddi gian s\u1eed d\u1ee5ng m\u00e1y ch\u1ee7. T\u01b0\u01a1ng t\u1ef1, Uber t\u00ednh c\u01b0\u1edbc d\u1ef1a tr\u00ean qu\u00e3ng \u0111\u01b0\u1eddng v\u00e0 th\u1eddi gian di chuy\u1ec3n th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

5.4 M\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-Commerce model)<\/strong><\/h3>\n\n\n\n

Trong m\u00f4 h\u00ecnh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng h\u00f3a ho\u1eb7c giao d\u1ecbch qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, TikTok,…), ho\u1eb7c c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Shopee, Lazada,…).<\/p>\n\n\n\n

L\u1ee3i \u00edch \u0111\u1eb7c tr\u01b0ng c\u1ee7a h\u00ecnh th\u1ee9c kinh doanh n\u00e0y l\u00e0 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng t\u1eeb b\u1ea5t k\u1ef3 n\u01a1i \u0111\u00e2u, \u0111\u1ed3ng th\u1eddi d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u doanh s\u1ed1, l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 c\u00f3 k\u1ebf s\u00e1ch \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

5.5 M\u00f4 h\u00ecnh th\u1ecb tr\u01b0\u1eddng (peer-to-peer, two-way marketplace)<\/strong><\/h3>\n\n\n\n

M\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng hai chi\u1ec1u, n\u01a1i ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua giao d\u1ecbch h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5 th\u00f4ng qua n\u1ec1n t\u1ea3ng c\u1ee7a b\u00ean th\u1ee9 ba. N\u1ec1n t\u1ea3ng s\u1ebd t\u00ednh ph\u00ed d\u1ef1a tr\u00ean c\u1ea5p \u0111\u1ed9 th\u00e0nh vi\u00ean hay l\u01b0\u1ee3t giao d\u1ecbch.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Alibaba ki\u1ebfm ti\u1ec1n ch\u1ee7 y\u1ebfu th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 hoa h\u1ed3ng t\u1eeb vi\u1ec7c k\u1ebft n\u1ed1i nh\u00e0 b\u00e1n s\u1ec9 v\u00e0 ng\u01b0\u1eddi mua s\u1ec9 tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 tr\u1ee3 kh\u00e1c nh\u01b0 qu\u1ea3ng c\u00e1o v\u00e0 thanh to\u00e1n. <\/p>\n\n\n\n

5.6 M\u00f4 h\u00ecnh h\u1ec7 sinh th\u00e1i (ecosystem model)<\/strong><\/h3>\n\n\n\n

Trong m\u00f4 h\u00ecnh n\u00e0y, m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 t\u00ednh li\u00ean k\u1ebft cao, t\u1ea1o n\u00ean m\u1ea1ng l\u01b0\u1edbi kh\u00e9p k\u00edn \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Apple s\u1edf h\u1eefu h\u1ec7 sinh th\u00e1i g\u1ed3m ph\u1ea7n c\u1ee9ng (iPhone, MacBook), ph\u1ea7n m\u1ec1m (iOS, macOS) v\u00e0 d\u1ecbch v\u1ee5 (iCloud, App Store). Ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c mua s\u1eafm trong h\u1ec7 sinh th\u00e1i n\u00e0y v\u00ec t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 \u0111\u1ed3ng b\u1ed9 cao. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, Google cung c\u1ea5p h\u1ec7 sinh th\u00e1i bao g\u1ed3m Android, Chrome, Google Search, Google Docs v\u00e0 Google Play Store.<\/p>\n\n\n\n

5.7 M\u00f4 h\u00ecnh ti\u1ebfp c\u1eadn thay v\u00ec s\u1edf h\u1eefu \/ M\u00f4 h\u00ecnh chia s\u1ebb (access-over-ownership \/ sharing model)<\/strong><\/h3>\n\n\n\n

M\u00f4 h\u00ecnh n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh m\u00e0 kh\u00f4ng c\u1ea7n s\u1edf h\u1eefu ch\u00fang. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh mang t\u00ednh \u0111\u1ed9t ph\u00e1 nh\u1ea5t hi\u1ec7n nay, gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra doanh thu nhi\u1ec1u l\u1ea7n t\u1eeb c\u00f9ng m\u1ed9t t\u00e0i s\u1ea3n.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Airbnb cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi thu\u00ea c\u0103n h\u1ed9 trong th\u1eddi gian ng\u1eafn thay v\u00ec thu\u00ea kh\u00e1ch s\u1ea1n, Zipcar cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi thu\u00ea xe trong v\u00e0i gi\u1edd ho\u1eb7c v\u00e0i ng\u00e0y. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, Rent the Runway cho ph\u00e9p kh\u00e1ch h\u00e0ng thu\u00ea qu\u1ea7n \u00e1o v\u00e0 ph\u1ee5 ki\u1ec7n c\u1ee7a c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf n\u1ed5i ti\u1ebfng.<\/p>\n\n\n\n

5.8 M\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd (subscription model)<\/strong><\/h3>\n\n\n\n

Trong m\u00f4 h\u00ecnh kinh doanh s\u1ed1 n\u00e0y, kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Adobe Creative Cloud cung c\u1ea5p quy\u1ec1n truy c\u1eadp c\u00e1c ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf nh\u01b0 Photoshop, Illustrator d\u01b0\u1edbi h\u00ecnh th\u1ee9c thu\u00ea bao h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng n\u0103m.<\/p>\n\n\n\n

5.9 M\u00f4 h\u00ecnh m\u00e3 ngu\u1ed3n m\u1edf (open source model)<\/strong><\/h3>\n\n\n\n

M\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p ph\u1ea7n m\u1ec1m mi\u1ec5n ph\u00ed v\u1edbi m\u00e3 ngu\u1ed3n c\u00f4ng khai, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ef1 do t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u. Doanh thu c\u1ee7a nh\u00e0 cung c\u1ea5p s\u1ebd \u0111\u1ebfn t\u1eeb d\u1ecbch v\u1ee5 \u0111i k\u00e8m nh\u01b0 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt, \u0111\u00e0o t\u1ea1o, ho\u1eb7c t\u00ednh n\u0103ng cao c\u1ea5p.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Mozilla Firefox, m\u1ed9t tr\u00ecnh duy\u1ec7t web mi\u1ec5n ph\u00ed v\u1edbi m\u00e3 ngu\u1ed3n m\u1edf, ki\u1ebfm doanh thu ch\u1ee7 y\u1ebfu t\u1eeb c\u00e1c th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c. Ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c Google tr\u1ea3 ph\u00ed cho Firefox \u0111\u1ec3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1eb7c \u0111\u1ecbnh tr\u00ean tr\u00ecnh duy\u1ec7t n\u00e0y.<\/p>\n\n\n

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\"C\u00e1c<\/figure><\/div>\n\n\n

6. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chuy\u1ec3n sang m\u00f4 h\u00ecnh doanh nghi\u1ec7p s\u1ed1?<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p s\u1ed1 th\u1ef1c th\u1ee5, t\u1ed5 ch\u1ee9c c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n nh\u1eb1m t\u00edch h\u1ee3p \u0111\u1ed3ng b\u1ed9 c\u00f4ng ngh\u1ec7 s\u1ed1, con ng\u01b0\u1eddi v\u00e0 quy tr\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc n\u1ec1n t\u1ea3ng khi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a doanh nghi\u1ec7p:<\/p>\n\n\n\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n

Kh\u1edfi \u0111\u1ea7u b\u1eb1ng vi\u1ec7c l\u00e0m r\u00f5 t\u1ea7m nh\u00ecn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a doanh nghi\u1ec7p. X\u00e1c \u0111\u1ecbnh nh\u1eefng m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i m\u00e0 t\u1ed5 ch\u1ee9c h\u01b0\u1edbng \u0111\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o ho\u1eb7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi. C\u00e1c m\u1ee5c ti\u00eau n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u1ea3 thi v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n

B\u01b0\u1edbc 2: \u0110\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1<\/strong><\/h3>\n\n\n\n

Ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ec1 hi\u1ec7n tr\u1ea1ng c\u00f4ng ngh\u1ec7, quy tr\u00ecnh v\u00e0 n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a doanh nghi\u1ec7p. X\u00e1c \u0111\u1ecbnh r\u00f5 kho\u1ea3ng c\u00e1ch gi\u1eefa n\u0103ng l\u1ef1c hi\u1ec7n t\u1ea1i v\u00e0 \u0111\u00edch \u0111\u1ebfn trong t\u01b0\u01a1ng lai. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 n\u00e0y gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh c\u00e1c \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n\n\n\n

V\u00ed d\u1ee5: M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t nh\u1eadn th\u1ea5y h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kho v\u1eabn v\u1eadn h\u00e0nh th\u1ee7 c\u00f4ng, thi\u1ebfu kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c, d\u1eabn \u0111\u1ebfn sai l\u1ec7ch t\u1ed3n kho v\u00e0 ch\u1eadm tr\u1ec5 giao h\u00e0ng. Trong khi \u0111\u00f3, m\u1ee5c ti\u00eau t\u01b0\u01a1ng lai l\u00e0 x\u00e2y d\u1ef1ng chu\u1ed7i cung \u1ee9ng linh ho\u1ea1t v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a. V\u00ec v\u1eady, nh\u1eadn \u0111\u1ecbnh \u0111\u01b0a ra l\u00e0 c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kho th\u00f4ng minh t\u00edch h\u1ee3p IoT \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch n\u00e0y.<\/p>\n\n\n\n

B\u01b0\u1edbc 3: Ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/h3>\n\n\n\n

\u1ede b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n b\u1ed5 nhi\u1ec7m m\u1ed9t qu\u1ea3n l\u00fd chuy\u00ean tr\u00e1ch chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00f9ng v\u1edbi m\u1ed9t nh\u00f3m n\u00f2ng c\u1ed1t kho\u1ea3ng 10 th\u00e0nh vi\u00ean \u0111\u1ebfn t\u1eeb c\u00e1c ph\u00f2ng ban nh\u01b0 CNTT, Marketing, T\u00e0i ch\u00ednh, Nh\u00e2n s\u1ef1,… Nh\u00f3m n\u00e0y s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5ng h\u1ee3p nhu c\u1ea7u, \u0111\u1ec1 xu\u1ea5t v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 thi.<\/p>\n\n\n\n

B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng s\u1ed1<\/strong><\/h3>\n\n\n\n

B\u01b0\u1edbc n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. Nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m: \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y<\/a>, d\u1eef li\u1ec7u l\u1edbn, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), Internet v\u1ea1n v\u1eadt (IoT), t\u1ef1 \u0111\u1ed9ng h\u00f3a, v.v\u2026 Ngo\u00e0i ra, c\u1ea7n \u0111\u1ea3m b\u1ea3o h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ee7 m\u1ea1nh, t\u1eeb ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m \u0111\u1ebfn thi\u1ebft b\u1ecb k\u1ebft n\u1ed1i, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1eadn h\u00e0nh.<\/p>\n\n\n\n

Tuy nhi\u00ean, c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u1ea5t ch\u01b0a h\u1eb3n \u0111\u00e3 l\u00e0 t\u1ed1t nh\u1ea5t, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u1ecdn gi\u1ea3i ph\u00e1p th\u1ef1c s\u1ef1 t\u1ed1i \u01b0u cho ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 v\u1ec1 ng\u00e2n s\u00e1ch v\u00e0 con ng\u01b0\u1eddi. Gi\u1ea3i ph\u00e1p s\u1ed1 n\u00ean l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb cho t\u1ed5 ch\u1ee9c v\u00e0 kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 m\u1ed9t g\u00e1nh n\u1eb7ng.<\/p>\n\n\n\n

B\u01b0\u1edbc 5: Nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a l\u00e0m vi\u1ec7c s\u1ed1<\/strong><\/h3>\n\n\n\n

\u1ede b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n truy\u1ec1n \u0111\u1ea1t r\u00f5 t\u1ea7m quan tr\u1ecdng v\u00e0 l\u1ee3i \u00edch c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ebfn to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch h\u1ecd ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng s\u1ed1 nh\u1eb1m trang b\u1ecb cho nh\u00e2n vi\u00ean ki\u1ebfn th\u1ee9c v\u00e0 n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

B\u01b0\u1edbc 6: Chuy\u1ec3n \u0111\u1ed5i quy tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 l\u00fac doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng quy tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tinh g\u1ecdn ho\u1eb7c t\u1ef1 \u0111\u1ed9ng h\u00f3a nh\u1edd c\u00f4ng ngh\u1ec7 s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 quy tr\u00ecnh giao vi\u1ec7c, ch\u1ea5m c\u00f4ng \u2013 t\u00ednh l\u01b0\u01a1ng, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n, v.v\u2026 Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean gi\u1edbi thi\u1ec7u nh\u1eefng \u0111i\u1ec3m c\u1ea3i ti\u1ebfn trong quy tr\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111\u1ea1i, n\u0103ng \u0111\u1ed9ng, g\u00f3p ph\u1ea7n n\u00e2ng cao s\u1ee9c h\u00fat tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, Base.vn l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ed3ng h\u00e0nh c\u00f9ng 10.000+ doanh nghi\u1ec7p tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00e1ch m\u1ea1ng h\u00f3a ph\u01b0\u01a1ng th\u1ee9c l\u00e0m vi\u1ec7c, giao ti\u1ebfp v\u00e0 kinh doanh.<\/p>\n\n\n\n

V\u1edbi h\u01a1n 60 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y t\u00edch h\u1ee3p nhi\u1ec1u c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i kh\u00e1c, Base.vn cung c\u1ea5p b\u1ed9 gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb chuy\u00ean s\u00e2u v\u00e0 to\u00e0n di\u1ec7n \u1edf 5 tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i:<\/p>\n\n\n\n

\u2013 Qu\u1ea3n tr\u1ecb c\u00f4ng vi\u1ec7c & hi\u1ec7u su\u1ea5t: <\/strong>Thi\u1ebft l\u1eadp v\u00e0 chu\u1ea9n h\u00f3a c\u00e1c quy tr\u00ecnh li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u ph\u1ed1i ngu\u1ed3n l\u1ef1c trong d\u1ef1 \u00e1n, ph\u00ea duy\u1ec7t \u0111\u1ec1 xu\u1ea5t, ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5, \u0111\u1ed3ng th\u1eddi t\u1ef1 \u0111\u1ed9ng b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n

\u2013 Qu\u1ea3n tr\u1ecb & ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1: <\/strong>T\u1ed5 ch\u1ee9c v\u00e0 theo d\u00f5i xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 quy tr\u00ecnh di\u1ec5n ra trong v\u00f2ng \u0111\u1eddi nh\u00e2n s\u1ef1, t\u1eeb tuy\u1ec3n d\u1ee5ng, h\u1ed9i nh\u1eadp, l\u01b0u tr\u1eef h\u1ed3 s\u01a1 \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n, gi\u00fap doanh nghi\u1ec7p khai th\u00e1c tri\u1ec7t \u0111\u1ec3 ngu\u1ed3n v\u1ed1n con ng\u01b0\u1eddi v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh c\u00f4ng b\u1eb1ng trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n

\u2013 Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh: <\/strong>C\u1eadp nh\u1eadt v\u00e0 b\u00e1o c\u00e1o \u0111a chi\u1ec1u t\u00ecnh h\u00ecnh bi\u1ebfn \u0111\u1ed9ng t\u00e0i ch\u00ednh, bao g\u1ed3m mua h\u00e0ng, t\u1ea1m \u1ee9ng, s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n, v.v\u2026 nh\u1eb1m cung c\u1ea5p cho ban l\u00e3nh \u0111\u1ea1o m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 \u201cs\u1ee9c kh\u1ecfe\u201d c\u1ee7a doanh nghi\u1ec7p, v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n.<\/p>\n\n\n\n

\u2013 Qu\u1ea3n tr\u1ecb th\u00f4ng tin & giao ti\u1ebfp n\u1ed9i b\u1ed9: <\/strong>X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng v\u0103n b\u1ea3n ch\u00ednh th\u1ee9c (c\u00f4ng v\u0103n, ch\u00ednh s\u00e1ch) v\u00e0 truy\u1ec1n th\u00f4ng v\u1ec1 v\u0103n h\u00f3a, s\u1ee9 m\u1ec7nh v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p, t\u1ea1o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c g\u1eafn k\u1ebft v\u00e0 c\u1edfi m\u1edf.<\/p>\n\n\n\n

\u2013 Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM): <\/strong>Gi\u1ea3i quy\u1ebft t\u1eebng kh\u00eda c\u1ea1nh trong qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 v\u1eadn h\u00e0nh s\u1ea3n ph\u1ea9m, marketing, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5, gi\u00fap doanh nghi\u1ec7p s\u1edf h\u1eefu m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kinh doanh \u0111\u1ed3ng b\u1ed9 v\u00e0 nh\u1ea5t qu\u00e1n t\u1eeb thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n

\n
\"Base-Flatform\"<\/a><\/figure><\/div>\n\n\n

B\u01b0\u1edbc 7: Li\u00ean t\u1ee5c \u0111o l\u01b0\u1eddng v\u00e0 tinh ch\u1ec9nh<\/strong><\/h3>\n\n\n\n

Li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 s\u1ed1 \u0111\u1ed1i v\u1edbi hi\u1ec7u su\u1ea5t kinh doanh. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) nh\u01b0: l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 v\u00e0o chuy\u1ec3n \u0111\u1ed5i s\u1ed1, n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 doanh thu t\u1eeb c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c.<\/p>\n\n\n\n

D\u1ef1a tr\u00ean nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ed9t c\u00e1ch linh ho\u1ea1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p lu\u00f4n \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 th\u00edch nghi t\u1ed1t v\u1edbi thay \u0111\u1ed5i.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p s\u1ed1 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh mang t\u00ednh d\u00e0i h\u1ea1n, \u0111\u00f2i h\u1ecfi c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n, li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m \u2013 c\u1ea3i ti\u1ebfn, c\u00f9ng v\u1edbi s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

7. T\u1ea1m k\u1ebft<\/strong><\/h2>\n\n\n\n

Th\u00f4ng qua b\u00e0i vi\u1ebft, Base Blog v\u1eeba cung c\u1ea5p cho doanh nghi\u1ec7p nh\u1eefng g\u00f3c nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 Doanh nghi\u1ec7p s\u1ed1 l\u00e0 g\u00ec, t\u1eeb kh\u00e1i ni\u1ec7m, vai tr\u00f2 \u0111\u1ebfn l\u1ee3i \u00edch thi\u1ebft th\u1ef1c c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng sang m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 s\u1ed1. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c, c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t, m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i kinh doanh m\u1edbi m\u1ebb, \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng s\u1ef1 h\u00e0i l\u00f2ng cao h\u01a1n.<\/p>\n\n\n\n

V\u1edbi Base.vn, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n m\u1ed9t l\u1ed9 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 khoa h\u1ecdc, linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch, quy m\u00f4 c\u0169ng nh\u01b0 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng. Li\u00ean h\u1ec7 Base.vn ngay h\u00f4m nay \u0111\u1ec3 \u0111\u1eb7t l\u1ecbch demo v\u00e0 kh\u1edfi \u0111\u1ed9ng h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh doanh nghi\u1ec7p s\u1ed1!<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong k\u1ef7 nguy\u00ean m\u00e0 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, t\u1eeb mua s\u1eafm, giao ti\u1ebfp \u0111\u1ebfn qu\u1ea3n tr\u1ecb, \u0111\u1ec1u di\u1ec5n ra tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1, kh\u00e1i ni\u1ec7m \u201cdoanh nghi\u1ec7p s\u1ed1\u201d v\u00e0 \u201cchuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng t\u1eeb kh\u00f3a th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i. V\u1eady, doanh nghi\u1ec7p s\u1ed1 l\u00e0 g\u00ec? \u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb […]<\/p>\n","protected":false},"author":14,"featured_media":16943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"ppma_author":[61],"class_list":["post-16936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so"],"acf":[],"yoast_head":"\nDoanh nghi\u1ec7p s\u1ed1 l\u00e0 g\u00ec? C\u1ed1t l\u00f5i th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i 4.0<\/title>\n<meta name=\"description\" content=\"Doanh nghi\u1ec7p s\u1ed1 l\u00e0 g\u00ec? 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