{"id":16971,"date":"2025-04-14T14:54:13","date_gmt":"2025-04-14T07:54:13","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=16971"},"modified":"2025-05-05T15:15:17","modified_gmt":"2025-05-05T08:15:17","slug":"nen-tang-so-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/","title":{"rendered":"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform"},"content":{"rendered":"\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 m\u00e0 \u0111ang t\u1eebng b\u01b0\u1edbc t\u00e1i \u0111\u1ecbnh h\u00ecnh c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n. \u1ede trung t\u00e2m c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng s\u1ed1 (Digital Platform)<\/strong> \u2014 h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 k\u1ebft n\u1ed1i, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u to\u00e0n di\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb. Nh\u01b0ng n\u1ec1n t\u1ea3ng s\u1ed1 th\u1eadt s\u1ef1 l\u00e0 g\u00ec? Kh\u00e1c g\u00ec v\u1edbi ph\u1ea7n m\u1ec1m truy\u1ec1n th\u1ed1ng? V\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd \u0111i\u1ec1u g\u00ec \u0111\u1ec3 \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3? B\u00e0i vi\u1ebft n\u00e0y tr\u00ean Base.vn<\/a><\/strong> s\u1ebd gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t, vai tr\u00f2 v\u00e0 c\u00e1ch ch\u1ecdn l\u1ef1a n\u1ec1n t\u1ea3ng s\u1ed1 ph\u00f9 h\u1ee3p nh\u1ea5t cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

1. N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

N\u1ec1n t\u1ea3ng s\u1ed1 (Digital Platform)<\/strong> l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 t\u00edch h\u1ee3p bao g\u1ed3m ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean h\u1ea1 t\u1ea7ng m\u1ea1ng Internet. V\u1edbi n\u1ec1n t\u1ea3ng s\u1ed1, nhi\u1ec1u c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 c\u00f9ng th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn nh\u01b0 c\u1ed9ng t\u00e1c, giao d\u1ecbch, mua b\u00e1n ho\u1eb7c chia s\u1ebb th\u00f4ng tin.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ecbnh ngh\u0129a n\u1ec1n t\u1ea3ng s\u1ed1 c\u0169ng \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a trong Quy\u1ebft \u0111\u1ecbnh s\u1ed1 186\/Q\u0110-BTTTT<\/a> c\u1ee7a B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng v\u1ec1 ph\u00ea duy\u1ec7t \u201cCh\u01b0\u01a1ng tr\u00ecnh th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n v\u00e0 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 qu\u1ed1c gia ph\u1ee5c v\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ph\u00e1t tri\u1ec3n ch\u00ednh ph\u1ee7 s\u1ed1, kinh t\u1ebf s\u1ed1<\/a>, x\u00e3 h\u1ed9i s\u1ed1\u201d nh\u01b0 sau:<\/p>\n\n\n\n

\u201cN\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 h\u1ec7 th\u1ed1ng th\u00f4ng tin ph\u1ee5c v\u1ee5 c\u00e1c giao d\u1ecbch \u0111i\u1ec7n t\u1eed tr\u1ef1c tuy\u1ebfn ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 t\u1ea1o m\u00f4i tr\u01b0\u1eddng m\u1ea1ng cho ph\u00e9p nhi\u1ec1u b\u00ean c\u00f9ng tham gia \u0111\u1ec3 giao d\u1ecbch, cung c\u1ea5p d\u1ecbch v\u1ee5 cho c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ngay, \u0111\u01a1n gi\u1ea3n, thu\u1eadn ti\u1ec7n, linh ho\u1ea1t theo y\u00eau c\u1ea7u, d\u1ec5 d\u00e0ng ph\u1ed5 bi\u1ebfn tr\u00ean di\u1ec7n r\u1ed9ng, c\u00e1c b\u00ean tham gia kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ea7u t\u01b0, qu\u1ea3n l\u00fd, v\u1eadn h\u00e0nh, duy tr\u00ec\u201d.<\/p>\n\n\n\n

Nh\u01b0 v\u1eady, d\u00f9 ti\u1ebfp c\u1eadn theo c\u00e1ch hi\u1ec3u \u0111\u01a1n gi\u1ea3n hay theo quy chu\u1ea9n qu\u1ed1c gia, n\u1ec1n t\u1ea3ng s\u1ed1 v\u1eabn \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u1ea1ng, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi k\u1ebft n\u1ed1i, l\u00e0m vi\u1ec7c v\u00e0 giao d\u1ecbch v\u1edbi nhau m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n h\u01a1n, \u0111\u1ed3ng th\u1eddi m\u1edf ra nh\u1eefng \u1ee9ng d\u1ee5ng m\u1edbi m\u1ebb trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 kinh t\u1ebf, gi\u00e1o d\u1ee5c, y t\u1ebf, gi\u1ea3i tr\u00ed, v.v\u2026<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 n\u1ec1n t\u1ea3ng s\u1ed1 ti\u00eau bi\u1ec3u hi\u1ec7n nay l\u00e0: Facebook, Instagram (n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i); Amazon, Alibaba (n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed); Netflix, Spotify (n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn); Base.vn (n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n).<\/p>\n\n\n

\n
\"N\u1ec1n<\/figure><\/div>\n\n\n

2. N\u1ec1n t\u1ea3ng s\u1ed1 v\u00e0 c\u00f4ng c\u1ee5 s\u1ed1 \u2013 s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

N\u1ec1n t\u1ea3ng s\u1ed1 (Digital Platform) l\u00e0 h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 t\u1ed5ng th\u1ec3, ph\u1ee9c t\u1ea1p h\u01a1n, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u00e0 giao d\u1ecbch gi\u1eefa nhi\u1ec1u b\u00ean. Trong khi \u0111\u00f3, c\u00f4ng c\u1ee5 s\u1ed1 (Digital Tool) l\u00e0 c\u00e1c ti\u1ec7n \u00edch, \u1ee9ng d\u1ee5ng hay ph\u1ea7n m\u1ec1m \u0111\u01a1n l\u1ebb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c t\u00e1c v\u1ee5 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

L\u1ea5y m\u1ed9t v\u00ed d\u1ee5 d\u1ec5 hi\u1ec3u, Shopee l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u2013 n\u01a1i k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua, ng\u01b0\u1eddi b\u00e1n v\u00e0 \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n. Trong khi \u0111\u00f3, \u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 s\u1ed1 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong n\u1ec1n t\u1ea3ng Shopee \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi b\u00e1n theo d\u00f5i v\u00e0 x\u1eed l\u00fd qu\u00e1 tr\u00ecnh giao h\u00e0ng.<\/p>\n\n\n\n

3. N\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 n\u00e0o?<\/strong><\/h2>\n\n\n\n

C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 ch\u00ednh l\u00e0 tr\u1ee5 c\u1ed9t v\u1eefng ch\u1eafc c\u1ee7a m\u1ecdi n\u1ec1n t\u1ea3ng s\u1ed1. H\u1ea1 t\u1ea7ng n\u00e0y bao g\u1ed3m ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m v\u00e0 h\u1ec7 th\u1ed1ng m\u1ea1ng \u2013 nh\u1eefng y\u1ebfu t\u1ed1 cung c\u1ea5p n\u0103ng l\u01b0\u1ee3ng v\u00e0 \u0111i\u1ec1u ph\u1ed1i to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

Ng\u00e0y nay, c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng ngh\u1ec7 ch\u1ee7 l\u1ef1c nh\u01b0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y (cloud computing), tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), chu\u1ed7i kh\u1ed1i (blockchain),\u2026 \u0111i k\u00e8m v\u1edbi kh\u1ea3 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c v\u00e0 h\u1ec7 th\u1ed1ng b\u1ea3o m\u1eadt m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a t\u1eebng nh\u00e0 ph\u00e1t tri\u1ec3n, m\u1ed7i n\u1ec1n t\u1ea3ng s\u1ebd t\u00edch h\u1ee3p nh\u1eefng c\u00f4ng ngh\u1ec7 kh\u00e1c nhau. Tuy v\u1eady, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y g\u1ea7n nh\u01b0 lu\u00f4n gi\u1eef vai tr\u00f2 ch\u1ee7 ch\u1ed1t, gi\u00fap n\u1ec1n t\u1ea3ng v\u1eadn h\u00e0nh \u1ed5n \u0111\u1ecbnh, linh ho\u1ea1t m\u1edf r\u1ed9ng theo kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c hay l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp t\u1eeb b\u1ea5t k\u1ef3 n\u01a1i \u0111\u00e2u, b\u1ea5t k\u1ef3 l\u00fac n\u00e0o, mi\u1ec5n l\u00e0 c\u00f3 k\u1ebft n\u1ed1i Internet.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: <\/strong>Doanh nghi\u1ec7p s\u1ed1 l\u00e0 g\u00ec? C\u1ed1t l\u00f5i th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i 4.0<\/a><\/p>\n\n\n\n

4. \u0110\u1eb7c \u0111i\u1ec3m nh\u1eadn di\u1ec7n m\u1ed9t n\u1ec1n t\u1ea3ng s\u1ed1<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n n\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec v\u00e0 c\u00e1ch n\u00f3 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 \u0111\u01a1n l\u1ebb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n

\u2013 N\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n (Foundational): <\/strong>N\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u201cn\u1ec1n m\u00f3ng c\u00f4ng ngh\u1ec7\u201d cho vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 s\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng cao. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m t\u0129nh m\u00e0 li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p, m\u1edf r\u1ed9ng v\u00e0 t\u00f9y bi\u1ebfn theo nhu c\u1ea7u ph\u00e1t tri\u1ec3n c\u1ee7a t\u1eebng d\u1ef1 \u00e1n kinh doanh.<\/p>\n\n\n\n

V\u00ed d\u1ee5: M\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p nh\u01b0 Base.vn cung c\u1ea5p m\u1ed9t h\u1ec7 sinh th\u00e1i c\u00e1c \u1ee9ng d\u1ee5ng v\u1ec1 qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, c\u00f4ng vi\u1ec7c, t\u00e0i ch\u00ednh,… \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t ki\u1ebfn tr\u00fac chung v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c theo nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

\u2013 S\u1eed d\u1ee5ng n\u1ed9i b\u1ed9 (Internal use): <\/strong>N\u1ec1n t\u1ea3ng s\u1ed1 kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 b\u00e1n ra th\u1ecb tr\u01b0\u1eddng nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i \u0111\u1ea1i tr\u00e0, m\u00e0 c\u00f2n ph\u1ee5c v\u1ee5 tr\u1ef1c ti\u1ebfp cho n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a v\u1eadn h\u00e0nh, n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c, v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u1eb7c th\u00f9.<\/p>\n\n\n\n

V\u00ed d\u1ee5: M\u1ed9t n\u1ec1n t\u1ea3ng ERP \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ri\u00eang cho chu\u1ed7i nh\u00e0 m\u00e1y s\u1ebd gi\u00fap \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u s\u1ea3n xu\u1ea5t, kho v\u1eadn v\u00e0 t\u00e0i ch\u00ednh \u2013  \u0111i\u1ec1u m\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m \u0111\u1ed9c l\u1eadp kh\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n

\u2013 C\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh (Customization): <\/strong>M\u1eb7c d\u00f9 m\u1ed7i n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho m\u1ed9t m\u1ee5c \u0111\u00edch, d\u1ef1 \u00e1n hay ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng v\u1eabn c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh ch\u1ee9c n\u0103ng ho\u1eb7c giao di\u1ec7n d\u1ef1a tr\u00ean c\u00e1c th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n s\u1eb5n c\u00f3.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng nh\u01b0 Base CRM, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00eam tr\u01b0\u1eddng th\u00f4ng tin ri\u00eang cho t\u1eebng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng theo t\u1eebng nh\u00f3m s\u1ea3n ph\u1ea9m kh\u00e1c nhau.<\/p>\n\n\n\n

\u2013 Ph\u1ea3n h\u1ed3i hai chi\u1ec1u (Bi-directional feedback): <\/strong>Gi\u00e1 tr\u1ecb c\u1ee7a n\u1ec1n t\u1ea3ng s\u1ed1 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 hay \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i t\u01b0\u01a1ng t\u00e1c, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 li\u00ean t\u1ee5c.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Tr\u00ean n\u1ec1n t\u1ea3ng e-learning nh\u01b0 Coursera, h\u1ecdc vi\u00ean c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u00f3a h\u1ecdc, g\u1eedi nh\u1eadn x\u00e9t v\u1ec1 gi\u1ea3ng vi\u00ean, trong khi \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng li\u00ean t\u1ee5c c\u1eadp nh\u1eadt t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp.<\/p>\n\n\n

\n
\"\u0110\u1eb7c<\/figure><\/div>\n\n\n

5. V\u00ec sao n\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 \u201cch\u00eca kh\u00f3a\u201d quan tr\u1ecdng trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 doanh nghi\u1ec7p?<\/strong><\/h2>\n\n\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> kh\u00f4ng ch\u1ec9 l\u00e0 mua ph\u1ea7n m\u1ec1m, m\u00e0 l\u00e0 thay \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh \u2013 \u0111\u00f2i h\u1ecfi m\u1ed9t \u201cn\u1ec1n m\u00f3ng\u201d c\u00f4ng ngh\u1ec7 \u0111\u1ee7 m\u1ea1nh v\u00e0 linh ho\u1ea1t. N\u00f3i c\u00e1ch kh\u00e1c, n\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n ti\u1ebfp theo c\u1ee7a h\u1ec7 th\u1ed1ng th\u00f4ng tin, l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t c\u0103n b\u1ea3n gi\u1eefa \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin th\u00f4ng th\u01b0\u1eddng v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u1ef1c th\u1ee5.<\/p>\n\n\n\n

Theo \u0111\u00f3, vi\u1ec7c tri\u1ec3n khai n\u1ec1n t\u1ea3ng s\u1ed1 \u0111em l\u1ea1i cho c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p nh\u1eefng l\u1ee3i \u00edch n\u1ed5i b\u1eadt nh\u01b0 sau:<\/p>\n\n\n\n

\u2013 C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: <\/strong>C\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 chuy\u00ean v\u1ec1 kinh doanh v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng gi\u00fap k\u1ebft n\u1ed1i li\u1ec1n m\u1ea1ch gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm. T\u1eeb vi\u1ec7c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft tr\u01b0\u1edbc khi mua, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh thanh to\u00e1n, \u0111\u1ebfn h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u g\u00f3p ph\u1ea7n mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n, thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5: M\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u00edch h\u1ee3p chatbot h\u1ed7 tr\u1ee3 24\/7 s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng gi\u1ea3i t\u1ecfa th\u1eafc m\u1eafc, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 kh\u1ea3 n\u0103ng quay l\u1ea1i mua h\u00e0ng.<\/p>\n\n\n\n

\u2013 M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng: <\/strong>N\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn t\u1edbi nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau tr\u00ean nhi\u1ec1u k\u00eanh v\u00e0 khu v\u1ef1c \u0111\u1ecba l\u00fd. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

\u2013 N\u00e2ng cao kh\u1ea3 n\u0103ng khai th\u00e1c d\u1eef li\u1ec7u: <\/strong>H\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 h\u01b0\u1edbng \u0111\u1ebfn ti\u1ebfp th\u1ecb s\u1ed1 (digital marketing) \u0111\u1ec1u t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, xu h\u01b0\u1edbng mua s\u1eafm v\u00e0 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Khi \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u00fang c\u00e1ch, nh\u1eefng d\u1eef li\u1ec7u n\u00e0y s\u1ebd tr\u1edf th\u00e0nh c\u01a1 s\u1edf v\u1eefng ch\u1eafc cho c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

\u2013 Ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn h\u00e0nh: <\/strong>N\u1ec1n t\u1ea3ng s\u1ed1 h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9 nh\u01b0 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, qu\u1ea3n l\u00fd kho, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,… T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 nh\u00e2n l\u1ef1c m\u00e0 c\u00f2n t\u0103ng t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd giao d\u1ecbch v\u00e0 gi\u1ea3m thi\u1ec3u sai s\u00f3t do l\u1ed7i th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n

\u2013 T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng: <\/strong>M\u1ed9t n\u1ec1n t\u1ea3ng s\u1ed1 hi\u1ec7n \u0111\u1ea1i lu\u00f4n c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hay nhu c\u1ea7u kinh doanh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt, m\u1edf r\u1ed9ng ho\u1eb7c t\u00e1i c\u1ea5u tr\u00fac ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 lu\u00f4n bi\u1ebfn \u0111\u1ed9ng, m\u00e0 kh\u00f4ng ph\u1ea3i thay \u0111\u1ed5i to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh.<\/p>\n\n\n

\n
\"N\u1ec1n<\/figure><\/div>\n\n\n

6. N\u1ec1n t\u1ea3ng s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh c\u00e1c nh\u00f3m n\u00e0o?<\/strong><\/h2>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nh\u00f3m n\u1ec1n t\u1ea3ng s\u1ed1 ph\u1ed5 bi\u1ebfn, ph\u1ee5c v\u1ee5 cho nhi\u1ec1u m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n\n\n\n

6.1 N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng s\u1ed1 h\u1ed7 tr\u1ee3 giao d\u1ecbch h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua. Ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o gian h\u00e0ng, \u0111\u0103ng t\u1ea3i s\u1ea3n ph\u1ea9m, trong khi ng\u01b0\u1eddi mua th\u1ef1c hi\u1ec7n \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n nhanh ch\u00f3ng. L\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a nh\u00f3m n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Amazon, Etsy v\u00e0 Alibaba l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn, n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi nhi\u1ec1u n\u0103m qua. C\u00f2n trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, Shopee hay Lazada l\u00e0 nh\u1eefng c\u00e1i t\u00ean \u0111\u00e3 qu\u00e1 \u0111\u1ed7i quen thu\u1ed9c.<\/p>\n\n\n\n

6.2 N\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 nh\u00f3m n\u1ec1n t\u1ea3ng s\u1ed1 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb th\u00f4ng tin, \u0111\u0103ng t\u1ea3i n\u1ed9i dung v\u00e0 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i tr\u00ean kh\u00f4ng gian m\u1ea1ng. Kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 gi\u1ea3i tr\u00ed v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n, c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y c\u00f2n l\u00e0 k\u00eanh l\u00fd t\u01b0\u1edfng \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Facebook, Instagram v\u00e0 X (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Twitter) l\u00e0 nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn, t\u1eadp trung v\u00e0o m\u1edf r\u1ed9ng m\u1ed1i quan h\u1ec7 v\u00e0 gi\u1ea3i tr\u00ed. Trong khi \u0111\u00f3, LinkedIn \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean bi\u1ec7t cho m\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p v\u00e0 kinh doanh, ch\u1ee7 y\u1ebfu d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111ang \u0111i l\u00e0m ho\u1eb7c t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m.<\/p>\n\n\n\n

6.3 N\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u00ean \u0111\u00e1m m\u00e2y, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y (cloud platform), t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7, ph\u1ea7n c\u1ee9ng v\u00e0 ph\u1ea7n m\u1ec1m cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp c\u00e1c d\u1ecbch v\u1ee5 \u0111i\u1ec7n to\u00e1n nh\u01b0 m\u00e1y ch\u1ee7, l\u01b0u tr\u1eef, \u1ee9ng d\u1ee5ng v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u00f4ng qua internet. Nh\u1edd c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai, qu\u1ea3n l\u00fd v\u00e0 m\u1edf r\u1ed9ng t\u00e0i nguy\u00ean c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch linh ho\u1ea1t, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u chi ph\u00ed b\u1eb1ng h\u00ecnh th\u1ee9c thanh to\u00e1n theo m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Amazon Web Services (AWS) l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, v\u1edbi h\u01a1n 200 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1eeb c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u to\u00e0n c\u1ea7u. T\u01b0\u01a1ng t\u1ef1, Google Cloud Platform (GCP) do Google ph\u00e1t tri\u1ec3n, c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111a d\u1ea1ng t\u00e1c v\u1ee5, t\u1eeb qu\u1ea3n l\u00fd d\u1eef li\u1ec7u, ph\u00e1t tri\u1ec3n website v\u00e0 truy\u1ec1n t\u1ea3i video \u0111\u1ebfn tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 AI v\u00e0 h\u1ecdc m\u00e1y (ML).<\/p>\n\n\n\n

6.4 N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 nh\u00f3m n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p m\u1ed9t lo\u1ea1t c\u00e1c ph\u1ea7n m\u1ec1m, c\u00f4ng c\u1ee5 v\u00e0 ch\u1ee9c n\u0103ng \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, t\u1eeb k\u1ebf to\u00e1n, nh\u00e2n s\u1ef1, b\u00e1n h\u00e0ng \u0111\u1ebfn qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng. Nh\u1edd n\u1ec1n t\u1ea3ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch t\u1eadp trung, t\u0103ng c\u01b0\u1eddng n\u0103ng su\u1ea5t v\u00e0 gi\u1ea3m thi\u1ec3u sai s\u00f3t trong v\u1eadn h\u00e0nh.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Tr\u00ean th\u1ebf gi\u1edbi, Asana<\/a> v\u00e0 NetSuite l\u00e0 hai c\u00e1i t\u00ean ti\u00eau bi\u1ec3u trong l\u0129nh v\u1ef1c n\u1ec1n t\u1ea3ng \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p, n\u1ed5i b\u1eadt v\u1edbi b\u1ed9 c\u00f4ng c\u1ee5 \u0111a n\u0103ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 t\u1eadp \u0111o\u00e0n quy m\u00f4 l\u1edbn.<\/p>\n\n\n\n

Ri\u00eang t\u1ea1i Vi\u1ec7t Nam, Base.vn l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p n\u1ed5i b\u1eadt. Hi\u1ec7n \u0111\u00e3 c\u00f3 h\u01a1n 10.000 doanh nghi\u1ec7p tr\u1ea3i d\u00e0i tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 s\u1ea3n xu\u1ea5t, th\u01b0\u01a1ng m\u1ea1i, x\u00e2y d\u1ef1ng, gi\u00e1o d\u1ee5c, y t\u1ebf,… ch\u1ecdn Base.vn l\u00e0m gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n.<\/p>\n\n\n\n

\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a Base.vn n\u1eb1m \u1edf h\u1ec7 sinh th\u00e1i h\u01a1n 60 \u1ee9ng d\u1ee5ng, kh\u00f4ng ch\u1ec9 gi\u1ea3i quy\u1ebft chuy\u00ean s\u00e2u t\u1eebng \u201cb\u00e0i to\u00e1n\u201d v\u1eadn h\u00e0nh m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd, t\u1ea1o n\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb nh\u1ea5t qu\u00e1n v\u00e0 ho\u00e0n ch\u1ec9nh. C\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n xoay quanh 5 tr\u1ee5 c\u1ed9t ch\u00ednh:<\/p>\n\n\n\n

\u2013 Qu\u1ea3n tr\u1ecb c\u00f4ng vi\u1ec7c, d\u1ef1 \u00e1n, hi\u1ec7u su\u1ea5t:<\/strong> Chu\u1ea9n h\u00f3a quy tr\u00ecnh \u0111i\u1ec1u ph\u1ed1i ngu\u1ed3n l\u1ef1c, ph\u00ea duy\u1ec7t \u0111\u1ec1 xu\u1ea5t, ph\u00e2n b\u1ed5 nhi\u1ec7m v\u1ee5 v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 theo th\u1eddi gian th\u1ef1c, gi\u00fap ki\u1ec3m so\u00e1t m\u1ee5c ti\u00eau s\u00e1t sao h\u01a1n.<\/p>\n\n\n\n

\u2013 Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1:<\/strong> Theo d\u00f5i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n vi\u00ean \u2013 t\u1eeb tuy\u1ec3n d\u1ee5ng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t \u0111\u1ebfn \u0111\u00e0o t\u1ea1o \u2013 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 vun \u0111\u1eafp v\u0103n h\u00f3a n\u1ed9i b\u1ed9 ti\u1ebfn b\u1ed9, v\u1eefng m\u1ea1nh.<\/p>\n\n\n\n

\u2013 Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh: <\/strong>C\u1eadp nh\u1eadt v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh, bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua h\u00e0ng, t\u1ea1m \u1ee9ng, s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n,… gi\u00fap l\u00e3nh \u0111\u1ea1o c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi.<\/p>\n\n\n\n

\u2013 Qu\u1ea3n tr\u1ecb th\u00f4ng tin, giao ti\u1ebfp:<\/strong> X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng v\u0103n b\u1ea3n n\u1ed9i b\u1ed9 (ch\u00ednh s\u00e1ch, c\u00f4ng v\u0103n, th\u00f4ng b\u00e1o) v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 v\u0103n h\u00f3a, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 ban l\u00e3nh \u0111\u1ea1o.<\/p>\n\n\n\n

\u2013 Qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng:<\/strong> L\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng pipeline kinh doanh, h\u1ed7 tr\u1ee3 v\u1eadn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch khoa h\u1ecdc, t\u1eeb \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean cho \u0111\u1ebfn khi tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua th\u1ef1c s\u1ef1.<\/p>\n\n\n

\n
\"Base-Flatform\"<\/a><\/figure><\/div>\n\n\n

6.5 M\u1ed9t s\u1ed1 nh\u00f3m n\u1ec1n t\u1ea3ng s\u1ed1 kh\u00e1c<\/strong><\/h3>\n\n\n\n

B\u00ean c\u1ea1nh nh\u1eefng n\u1ec1n t\u1ea3ng s\u1ed1 k\u1ec3 tr\u00ean, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 nh\u00f3m n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 sau:<\/p>\n\n\n\n

\u2013 N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng (CRM): <\/strong>C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Salesforce, HubSpot v\u00e0 Base CRM<\/a> h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 v\u1eadn h\u00e0nh to\u00e0n b\u1ed9 quy tr\u00ecnh b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\u2013 N\u1ec1n t\u1ea3ng gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn:<\/strong> Coursera, Udemy v\u00e0 edX l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng h\u1ecdc t\u1eadp s\u1ed1 cung c\u1ea5p c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1eeb xa \u0111\u1ebfn t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c uy t\u00edn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

\u2013 N\u1ec1n t\u1ea3ng s\u00e1ng t\u1ea1o n\u1ed9i dung: <\/strong>YouTube v\u00e0 TikTok kh\u00f4ng ch\u1ec9 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem m\u00e0 c\u00f2n d\u1ec5 d\u00e0ng t\u1ea1o v\u00e0 chia s\u1ebb video, m\u1edf ra c\u01a1 h\u1ed9i s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n.<\/p>\n\n\n\n

\u2013 N\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh tr\u1ef1c tuy\u1ebfn: <\/strong>PayPal, Venmo v\u00e0 Stripe l\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p thanh to\u00e1n s\u1ed1 gi\u00fap ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn nhanh ch\u00f3ng, an to\u00e0n v\u00e0 thu\u1eadn ti\u1ec7n.<\/p>\n\n\n\n

\u2013 N\u1ec1n t\u1ea3ng chia s\u1ebb t\u00e0i nguy\u00ean:<\/strong> Uber, Lyft v\u00e0 Airbnb l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kinh t\u1ebf chia s\u1ebb, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5 v\u1eadn t\u1ea3i ho\u1eb7c ch\u1ed7 \u1edf m\u00e0 kh\u00f4ng c\u1ea7n s\u1edf h\u1eefu t\u00e0i s\u1ea3n, t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c nh\u00e0n r\u1ed7i.<\/p>\n\n\n\n

\u2013 N\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 streaming: <\/strong>Netflix v\u00e0 Spotify l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed k\u1ef9 thu\u1eadt s\u1ed1 n\u1ed5i b\u1eadt, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m xem phim, nghe nh\u1ea1c v\u00e0 theo d\u00f5i n\u1ed9i dung tr\u1ef1c tuy\u1ebfn m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Platform l\u00e0 g\u00ec? Xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng \u201cl\u00ean ng\u00f4i\u201d trong c\u00e1c doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n

7. Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd khi tri\u1ec3n khai n\u1ec1n t\u1ea3ng s\u1ed1<\/strong><\/h2>\n\n\n\n

\u2013 L\u1ef1a ch\u1ecdn lo\u1ea1i n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u: <\/strong>Doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 gi\u1eefa 3 l\u1ef1a ch\u1ecdn ch\u00ednh: mua n\u1ec1n t\u1ea3ng \u0111\u00f3ng g\u00f3i s\u1eb5n, s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng m\u00e3 ngu\u1ed3n m\u1edf, ho\u1eb7c t\u1ef1 ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng n\u1ed9i b\u1ed9.<\/p>\n\n\n\n

    \n
  • N\u1ec1n t\u1ea3ng \u0111\u00f3ng g\u00f3i gi\u00fap tri\u1ec3n khai nhanh ch\u00f3ng, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nhu c\u1ea7u ph\u1ed5 bi\u1ebfn.<\/li>\n\n\n\n
  • N\u1ec1n t\u1ea3ng m\u00e3 ngu\u1ed3n m\u1edf linh ho\u1ea1t h\u01a1n, ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u00f3 y\u00eau c\u1ea7u t\u00f9y bi\u1ebfn cao.<\/li>\n\n\n\n
  • T\u1ef1 ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng ri\u00eang mang l\u1ea1i kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh t\u1ed1i \u0111a theo \u0111\u1eb7c th\u00f9 doanh nghi\u1ec7p, nh\u01b0ng \u0111\u00f2i h\u1ecfi chi ph\u00ed \u0111\u1ea7u t\u01b0 l\u1edbn cho h\u1ea1 t\u1ea7ng, \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt v\u00e0 th\u1eddi gian tri\u1ec3n khai.<\/li>\n<\/ul>\n\n\n\n

    \u2013 X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai r\u00f5 r\u00e0ng: <\/strong>C\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng n\u1ec1n t\u1ea3ng s\u1ed1, b\u1ea3o \u0111\u1ea3m s\u1ef1 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 nh\u01b0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng hay t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

    \u2013 \u00c1p d\u1ee5ng l\u1ed9 tr\u00ecnh tri\u1ec3n khai t\u1eebng b\u01b0\u1edbc: <\/strong>\u0110\u1ed1i v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh, doanh nghi\u1ec7p n\u00ean tri\u1ec3n khai theo t\u1eebng giai \u0111o\u1ea1n nh\u1ecf thay v\u00ec \u00e1p d\u1ee5ng \u0111\u1ed3ng lo\u1ea1t. Vi\u1ec7c th\u1eed nghi\u1ec7m tr\u00ean m\u1ed9t b\u1ed9 ph\u1eadn ho\u1eb7c quy tr\u00ecnh c\u1ee5 th\u1ec3 tr\u01b0\u1edbc s\u1ebd gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3, tinh ch\u1ec9nh ph\u00f9 h\u1ee3p v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi m\u1edf r\u1ed9ng to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n

    8. T\u1ea1m k\u1ebft<\/strong><\/h2>\n\n\n\n

    Vi\u1ec7c \u1ee9ng d\u1ee5ng n\u1ec1n t\u1ea3ng s\u1ed1 ng\u00e0y nay kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng mang t\u00ednh t\u1ef1 ph\u00e1t, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 qu\u1ed1c gia. N\u1ec1n t\u1ea3ng s\u1ed1 \u0111ang t\u1eebng b\u01b0\u1edbc thay \u0111\u1ed5i c\u00e1ch t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u1eadn h\u00e0nh, giao d\u1ecbch v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u. Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y, Base Blog \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n n\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec, c\u0169ng nh\u01b0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Trong k\u1ef7 nguy\u00ean s\u1ed1, c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 m\u00e0 \u0111ang t\u1eebng b\u01b0\u1edbc t\u00e1i \u0111\u1ecbnh h\u00ecnh c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n. \u1ede trung t\u00e2m c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng s\u1ed1 (Digital Platform) \u2014 h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 k\u1ebft n\u1ed1i, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u […]<\/p>\n","protected":false},"author":14,"featured_media":16979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"ppma_author":[61],"class_list":["post-16971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so"],"acf":[],"yoast_head":"\nN\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform<\/title>\n<meta name=\"description\" content=\"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, l\u1ee3i \u00edch v\u00e0 c\u00e1ch doanh nghi\u1ec7p t\u1eadn d\u1ee5ng Digital Platform \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform\" \/>\n<meta property=\"og:description\" content=\"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, l\u1ee3i \u00edch v\u00e0 c\u00e1ch doanh nghi\u1ec7p t\u1eadn d\u1ee5ng Digital Platform \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/base.vietnam\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-14T07:54:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T08:15:17+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"L\u00ea H\u1eefu Kh\u00f4i\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u00ea H\u1eefu Kh\u00f4i\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/\"},\"author\":{\"name\":\"L\u00ea H\u1eefu Kh\u00f4i\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/be5c260c1c5ce9efdf0888b78a15881e\"},\"headline\":\"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform\",\"datePublished\":\"2025-04-14T07:54:13+00:00\",\"dateModified\":\"2025-05-05T08:15:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/\"},\"wordCount\":5432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/base.vn\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp\",\"articleSection\":[\"Chuy\u1ec3n \u0111\u1ed5i s\u1ed1\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/\",\"url\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/\",\"name\":\"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp\",\"datePublished\":\"2025-04-14T07:54:13+00:00\",\"dateModified\":\"2025-05-05T08:15:17+00:00\",\"description\":\"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, l\u1ee3i \u00edch v\u00e0 c\u00e1ch doanh nghi\u1ec7p t\u1eadn d\u1ee5ng Digital Platform \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.\",\"breadcrumb\":{\"@id\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#primaryimage\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp\",\"width\":1200,\"height\":628,\"caption\":\"N\u1ec1n t\u1ea3ng s\u1ed1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tin t\u1ee9c\",\"item\":\"https:\/\/base.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chuy\u1ec3n \u0111\u1ed5i s\u1ed1\",\"item\":\"https:\/\/base.vn\/blog\/category\/chuyen-doi-so\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/base.vn\/blog\/#website\",\"url\":\"https:\/\/base.vn\/blog\/\",\"name\":\"Base Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/base.vn\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/base.vn\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/base.vn\/blog\/#organization\",\"name\":\"Base.vn\",\"url\":\"https:\/\/base.vn\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png\",\"width\":153,\"height\":47,\"caption\":\"Base.vn\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/base.vietnam\",\"https:\/\/www.linkedin.com\/company\/baseinc\",\"https:\/\/www.youtube.com\/channel\/UCtliV35MJd2Krt19X5r8jBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/be5c260c1c5ce9efdf0888b78a15881e\",\"name\":\"L\u00ea H\u1eefu Kh\u00f4i\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/image\/c80a467381bbcbf99bdfb84a381ca468\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2026\/03\/Avatar-le-huu-khoi.jpg\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2026\/03\/Avatar-le-huu-khoi.jpg\",\"caption\":\"L\u00ea H\u1eefu Kh\u00f4i\"},\"description\":\"Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7 cho doanh nghi\u1ec7p. Anh \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c t\u1ed5 ch\u1ee9c tr\u00ean h\u00e0nh tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 b\u1ee9t ph\u00e1 b\u1eb1ng c\u00f4ng ngh\u1ec7 m\u1edbi.\",\"url\":\"https:\/\/base.vn\/blog\/tac-gia\/khoilh\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform","description":"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, l\u1ee3i \u00edch v\u00e0 c\u00e1ch doanh nghi\u1ec7p t\u1eadn d\u1ee5ng Digital Platform \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/","og_locale":"vi_VN","og_type":"article","og_title":"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform","og_description":"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, l\u1ee3i \u00edch v\u00e0 c\u00e1ch doanh nghi\u1ec7p t\u1eadn d\u1ee5ng Digital Platform \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.","og_url":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/","og_site_name":"Base Blog","article_publisher":"https:\/\/www.facebook.com\/base.vietnam","article_published_time":"2025-04-14T07:54:13+00:00","article_modified_time":"2025-05-05T08:15:17+00:00","og_image":[{"width":1200,"height":628,"url":"http:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp","type":"image\/webp"}],"author":"L\u00ea H\u1eefu Kh\u00f4i","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"L\u00ea H\u1eefu Kh\u00f4i","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"20 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#article","isPartOf":{"@id":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/"},"author":{"name":"L\u00ea H\u1eefu Kh\u00f4i","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/be5c260c1c5ce9efdf0888b78a15881e"},"headline":"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform","datePublished":"2025-04-14T07:54:13+00:00","dateModified":"2025-05-05T08:15:17+00:00","mainEntityOfPage":{"@id":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/"},"wordCount":5432,"commentCount":0,"publisher":{"@id":"https:\/\/base.vn\/blog\/#organization"},"image":{"@id":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#primaryimage"},"thumbnailUrl":"https:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp","articleSection":["Chuy\u1ec3n \u0111\u1ed5i s\u1ed1"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/","url":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/","name":"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform","isPartOf":{"@id":"https:\/\/base.vn\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#primaryimage"},"image":{"@id":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#primaryimage"},"thumbnailUrl":"https:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp","datePublished":"2025-04-14T07:54:13+00:00","dateModified":"2025-05-05T08:15:17+00:00","description":"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, l\u1ee3i \u00edch v\u00e0 c\u00e1ch doanh nghi\u1ec7p t\u1eadn d\u1ee5ng Digital Platform \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.","breadcrumb":{"@id":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#primaryimage","url":"https:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp","width":1200,"height":628,"caption":"N\u1ec1n t\u1ea3ng s\u1ed1"},{"@type":"BreadcrumbList","@id":"https:\/\/base.vn\/blog\/nen-tang-so-la-gi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tin t\u1ee9c","item":"https:\/\/base.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Chuy\u1ec3n \u0111\u1ed5i s\u1ed1","item":"https:\/\/base.vn\/blog\/category\/chuyen-doi-so\/"},{"@type":"ListItem","position":3,"name":"N\u1ec1n t\u1ea3ng s\u1ed1 l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Digital Platform"}]},{"@type":"WebSite","@id":"https:\/\/base.vn\/blog\/#website","url":"https:\/\/base.vn\/blog\/","name":"Base Blog","description":"","publisher":{"@id":"https:\/\/base.vn\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/base.vn\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/base.vn\/blog\/#organization","name":"Base.vn","url":"https:\/\/base.vn\/blog\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png","width":153,"height":47,"caption":"Base.vn"},"image":{"@id":"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/base.vietnam","https:\/\/www.linkedin.com\/company\/baseinc","https:\/\/www.youtube.com\/channel\/UCtliV35MJd2Krt19X5r8jBQ"]},{"@type":"Person","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/be5c260c1c5ce9efdf0888b78a15881e","name":"L\u00ea H\u1eefu Kh\u00f4i","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/image\/c80a467381bbcbf99bdfb84a381ca468","url":"https:\/\/base.vn\/wp-content\/uploads\/2026\/03\/Avatar-le-huu-khoi.jpg","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2026\/03\/Avatar-le-huu-khoi.jpg","caption":"L\u00ea H\u1eefu Kh\u00f4i"},"description":"Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7 cho doanh nghi\u1ec7p. Anh \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c t\u1ed5 ch\u1ee9c tr\u00ean h\u00e0nh tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 b\u1ee9t ph\u00e1 b\u1eb1ng c\u00f4ng ngh\u1ec7 m\u1edbi.","url":"https:\/\/base.vn\/blog\/tac-gia\/khoilh\/"}]}},"jetpack_featured_media_url":"https:\/\/base.vn\/wp-content\/uploads\/2025\/04\/nen-tang-so.webp","authors":[{"term_id":61,"user_id":14,"is_guest":0,"slug":"khoilh","display_name":"L\u00ea H\u1eefu Kh\u00f4i","avatar_url":{"url":"https:\/\/base.vn\/wp-content\/uploads\/2026\/03\/Avatar-le-huu-khoi.jpg","url2x":"https:\/\/base.vn\/wp-content\/uploads\/2026\/03\/Avatar-le-huu-khoi.jpg"},"first_name":"Kh\u00f4i","last_name":"L\u00ea H\u1eefu","user_url":"","job_title":"","description":"Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7 cho doanh nghi\u1ec7p. Anh \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c t\u1ed5 ch\u1ee9c tr\u00ean h\u00e0nh tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 b\u1ee9t ph\u00e1 b\u1eb1ng c\u00f4ng ngh\u1ec7 m\u1edbi."}],"_links":{"self":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/16971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/comments?post=16971"}],"version-history":[{"count":0,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/16971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media\/16979"}],"wp:attachment":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media?parent=16971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/categories?post=16971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/tags?post=16971"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/ppma_author?post=16971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}