{"id":17334,"date":"2025-05-12T10:14:25","date_gmt":"2025-05-12T03:14:25","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=17334"},"modified":"2025-05-12T10:41:34","modified_gmt":"2025-05-12T03:41:34","slug":"chuyen-doi-so-bao-chi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/chuyen-doi-so-bao-chi\/","title":{"rendered":"Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed: L\u1ee3i \u00edch, r\u00e0o c\u1ea3n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn n\u0103m 2030"},"content":{"rendered":"\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra nh\u1eefng bi\u1ebfn chuy\u1ec3n l\u1edbn trong m\u1ecdi l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1, v\u00e0 b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng c\u0169ng kh\u00f4ng \u0111\u1ee9ng ngo\u00e0i xu h\u01b0\u1edbng \u0111\u00f3. B\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i \u00edch nh\u01b0 t\u0103ng t\u1ea7n su\u1ea5t ph\u00e2n ph\u1ed1i n\u1ed9i dung hay m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u0169ng \u0111\u1eb7t ra cho ng\u00e0nh b\u00e1o ch\u00ed kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c trong vi\u1ec7c c\u1ea1nh tranh th\u1ecb ph\u1ea7n v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i hay v\u1ea5n n\u1ea1n \u0111\u00e1nh c\u1eafp b\u1ea3n quy\u1ec1n n\u1ed9i dung. Sau \u0111\u00e2y, h\u00e3y c\u00f9ng Base.vn<\/a> t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 b\u1ee9c tranh to\u00e0n c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed, t\u1eeb th\u1ef1c tr\u1ea1ng, kh\u00f3 kh\u0103n \u0111\u1ebfn nhi\u1ec7m v\u1ee5 v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n t\u1eeb \u0111\u00e2y \u0111\u1ebfn 2030.<\/p>\n\n\n\n

1. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i v\u00e0 ti\u00eau th\u1ee5 n\u1ed9i dung b\u00e1o ch\u00ed, m\u1ee5c \u0111\u00edch l\u00e0 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u00f4ng tin c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m t\u00e0i nguy\u00ean v\u00e0 gi\u1ea3m chi ph\u00ed cho c\u00e1c c\u01a1 quan, \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng.\u00a0<\/p>\n\n\n\n

Tuy v\u1eady, chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> trong ho\u1ea1t \u0111\u1ed9ng b\u00e1o ch\u00ed kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf vi\u1ec7c chuy\u1ec3n n\u1ed9i dung t\u1eeb d\u1ea1ng in \u1ea5n truy\u1ec1n th\u1ed1ng sang \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1, m\u00e0 c\u00f2n bao g\u1ed3m s\u1ef1 t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 m\u1edbi n\u1ed5i nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/a>, d\u1eef li\u1ec7u l\u1edbn (big data), \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y (cloud computing) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, YouTube v\u00e0o quy tr\u00ecnh l\u00e0m b\u00e1o. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111ang t\u1eebng b\u01b0\u1edbc t\u00e1i c\u1ea5u tr\u00fac to\u00e0n di\u1ec7n ho\u1ea1t \u0111\u1ed9ng b\u00e1o ch\u00ed, t\u1eeb m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd t\u00f2a so\u1ea1n, xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng tin, s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng, cho \u0111\u1ebfn vi\u1ec7c thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n

Nh\u01b0 v\u1eady, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u qua 3 y\u1ebfu t\u1ed1 ch\u00ednh:<\/p>\n\n\n\n

\u2013 Th\u1ee9 nh\u1ea5t, s\u1ed1 h\u00f3a n\u1ed9i dung: <\/strong>Chuy\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1o ch\u00ed truy\u1ec1n th\u1ed1ng sang \u0111\u1ecbnh d\u1ea1ng s\u1ed1, bao g\u1ed3m h\u00ecnh \u1ea3nh, video, podcast, infographics, megastory,… cho ph\u00e9p \u0111\u1ed9c gi\u1ea3 ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ecbnh d\u1ea1ng th\u00f4ng tin n\u00e0y qua internet v\u00e0 c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u00e1y t\u00ednh b\u1ea3ng hay m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

\u2013 Th\u1ee9 hai, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ch\u00fang:<\/strong> V\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5 s\u1ed1 \u0111\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ed9c gi\u1ea3 (hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ecd l\u00e0 nh\u1eefng ai? H\u1ecd \u1edf \u0111\u00e2u? H\u1ecd y\u00eau th\u00edch n\u1ed9i dung n\u00e0o?) \u0111\u1ec3 t\u1eeb \u0111\u00f3 thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung theo s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

\u2013 Th\u1ee9 ba, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh t\u00e1c nghi\u1ec7p: <\/strong>\u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o m\u1ecdi kh\u00e2u trong quy tr\u00ecnh thu th\u1eadp, bi\u00ean t\u1eadp, s\u1ea3n xu\u1ea5t v\u00e0 xu\u1ea5t b\u1ea3n th\u00f4ng tin tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n

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\"Chuy\u1ec3n<\/figure><\/div>\n\n\n

2. L\u1ee3i \u00edch c\u00f3 \u0111\u01b0\u1ee3c khi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh b\u00e1o ch\u00ed<\/strong><\/h2>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh b\u00e1o ch\u00ed kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nhu c\u1ea7u t\u1ef1 nhi\u00ean m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong l\u1ed9 tr\u00ecnh th\u1ef1c hi\u1ec7n Ch\u01b0\u01a1ng tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 qu\u1ed1c gia. Vi\u1ec7c \u1ee9ng d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c s\u1ebd \u0111em l\u1ea1i cho c\u00e1c c\u01a1 quan, \u0111\u01a1n v\u1ecb b\u00e1o ch\u00ed nhi\u1ec1u l\u1ee3i \u00edch thi\u1ebft th\u1ef1c, bao g\u1ed3m:<\/p>\n\n\n\n

\u2013 N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ee9c h\u00fat c\u1ee7a th\u00f4ng tin:<\/strong><\/p>\n\n\n\n

Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 gi\u00fap c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111a d\u1ea1ng, s\u00e1ng t\u1ea1o v\u00e0 thu h\u00fat h\u01a1n. Thay v\u00ec ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1c b\u00e0i vi\u1ebft d\u1ea1ng v\u0103n b\u1ea3n \u0111\u01a1n gi\u1ea3n, t\u00f2a so\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y h\u1ea5p d\u1eabn h\u01a1n nh\u01b0 long-form, megastory, video t\u01b0\u01a1ng t\u00e1c, podcast hay video 360 \u0111\u1ed9. \u0110\u1ed3ng th\u1eddi, nh\u1edd ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi \u0111\u1ed9c gi\u1ea3, n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t h\u01a1n, t\u1eeb \u0111\u00f3 \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1eadp nh\u1eadt tin t\u1ee9c c\u1ee7a t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n\n\n\n

\u2013 M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed9c gi\u1ea3:<\/strong><\/p>\n\n\n\n

Tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c ti\u1ebfp c\u1eadn th\u00f4ng tin ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i b\u00e1o in ho\u1eb7c l\u1ecbch ph\u00e1t s\u00f3ng ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t thanh, truy\u1ec1n h\u00ecnh c\u1ed1 \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra kho\u1ea3ng c\u00e1ch l\u1edbn gi\u1eefa c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed v\u00e0 c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c v\u00f9ng s\u00e2u, v\u00f9ng xa. Gi\u1edd \u0111\u00e2y, ch\u1ec9 c\u1ea7n m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u00f3 k\u1ebft n\u1ed1i internet trong tay, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 theo d\u00f5i nh\u1eefng tin t\u1ee9c m\u1edbi nh\u1ea5t, \u201chot\u201d nh\u1ea5t m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i. Nh\u1edd v\u1eady, c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed9c gi\u1ea3, d\u00f9 h\u1ecd \u1edf b\u1ea5t k\u1ef3 n\u01a1i \u0111\u00e2u.<\/p>\n\n\n\n

\u2013 Th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u01a1i \u0111\u1ed9c gi\u1ea3:<\/strong><\/p>\n\n\n\n

Trong m\u00f4i tr\u01b0\u1eddng s\u1ed1, \u0111\u1ed9c gi\u1ea3 kh\u00f4ng c\u00f2n l\u00e0 ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn th\u00f4ng tin th\u1ee5 \u0111\u1ed9ng m\u00e0 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c t\u01b0\u01a1ng t\u00e1c. H\u1ecd c\u00f3 th\u1ec3 b\u00ecnh lu\u1eadn, chia s\u1ebb \u00fd ki\u1ebfn, \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1eadm ch\u00ed \u0111\u00f3ng g\u00f3p n\u1ed9i dung ngay tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a c\u01a1 quan b\u00e1o ch\u00ed. Nh\u1edd \u0111\u00f3, lu\u1ed3ng th\u00f4ng tin tr\u1edf n\u00ean \u0111a chi\u1ec1u, th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa t\u00f2a so\u1ea1n v\u00e0 \u0111\u1ed9c gi\u1ea3, \u0111\u1ed3ng th\u1eddi m\u1edf ra c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh.<\/p>\n\n\n\n

\u2013 T\u1ed1i \u01b0u h\u00f3a n\u0103ng su\u1ea5t ho\u1ea1t \u0111\u1ed9ng:<\/strong><\/p>\n\n\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap c\u00e1c c\u01a1 quan, \u0111\u01a1n v\u1ecb b\u00e1o ch\u00ed l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c c\u00f4ng \u0111o\u1ea1n li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung. H\u01a1n n\u1eefa, vi\u1ec7c chuy\u1ec3n t\u1eeb b\u00e1o in sang b\u00e1o \u0111i\u1ec7n t\u1eed c\u00f2n gi\u00fap t\u00f2a so\u1ea1n gi\u1ea3m thi\u1ec3u chi ph\u00ed in \u1ea5n, ti\u00eau th\u1ee5 gi\u1ea5y, v\u1eadn chuy\u1ec3n v\u00e0 l\u01b0u kho \u1ea5n ph\u1ea9m.<\/p>\n\n\n\n

\u2013 T\u1ea1o ra ngu\u1ed3n thu nh\u1eadp m\u1edbi:<\/strong><\/p>\n\n\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed t\u1ed1i \u0111a h\u00f3a thu nh\u1eadp th\u00f4ng qua c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi nh\u01b0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (affiliate marketing), qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, n\u1ed9i dung tr\u1ea3 ph\u00ed hay \u0111\u0103ng k\u00fd h\u1ed9i vi\u00ean. C\u01a1 h\u1ed9i n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng trong th\u1eddi \u0111\u1ea1i s\u1ed1 m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n

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\"L\u1ee3i<\/figure><\/div>\n\n\n

3. Th\u1ef1c tr\u1ea1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh b\u00e1o ch\u00ed hi\u1ec7n nay<\/strong><\/h2>\n\n\n\n

3.1 Ch\u00ednh s\u00e1ch th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed t\u1eeb \u0110\u1ea3ng, Nh\u00e0 n\u01b0\u1edbc v\u00e0 Ch\u00ednh ph\u1ee7<\/strong><\/h3>\n\n\n\n

Trong ti\u1ebfn tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ea5p qu\u1ed1c gia, b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c truy\u1ec1n t\u1ea3i k\u1ecbp th\u1eddi, ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ee7 tr\u01b0\u01a1ng, ch\u00ednh s\u00e1ch c\u1ee7a \u0110\u1ea3ng v\u00e0 Nh\u00e0 n\u01b0\u1edbc \u0111\u1ebfn v\u1edbi nh\u00e2n d\u00e2n. Qua \u0111\u00f3, b\u00e1o ch\u00ed g\u00f3p ph\u1ea7n t\u1ea1o s\u1ef1 \u0111\u1ed3ng thu\u1eadn x\u00e3 h\u1ed9i, c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 kh\u01a1i d\u1eady n\u1ed9i l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n.<\/p>\n\n\n\n

\u0110\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh n\u00e0y, nhi\u1ec1u ch\u00ednh s\u00e1ch v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng quan tr\u1ecdng \u0111\u00e3 \u0111\u01b0\u1ee3c ban h\u00e0nh nh\u1eb1m t\u1ea1o h\u00e0nh lang ph\u00e1p l\u00fd, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u1ed7 tr\u1ee3 c\u1ee5 th\u1ec3 cho c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed. M\u1ed9t s\u1ed1 v\u0103n b\u1ea3n ti\u00eau bi\u1ec3u g\u1ed3m c\u00f3:<\/p>\n\n\n\n

\u2013 <\/strong>Ngh\u1ecb quy\u1ebft s\u1ed1 52-NQ\/TW do B\u1ed9 Ch\u00ednh tr\u1ecb ban h\u00e0nh th\u00e1ng 9\/2019<\/strong><\/a>:<\/strong> Nh\u1ea5n m\u1ea1nh ch\u1ee7 tr\u01b0\u01a1ng, ch\u00ednh s\u00e1ch \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong cu\u1ed9c C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0.<\/p>\n\n\n\n

\u2013 <\/strong>Quy\u1ebft \u0111\u1ecbnh s\u1ed1 749\/Q\u0110-TTg do Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 ban h\u00e0nh th\u00e1ng 6\/2020:<\/strong><\/a> Ph\u00ea duy\u1ec7t \u201cCh\u01b0\u01a1ng tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 qu\u1ed1c gia \u0111\u1ebfn n\u0103m 2025, \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn n\u0103m 2030\u201d, v\u1edbi m\u1ee5c ti\u00eau k\u00e9p l\u00e0 ph\u00e1t tri\u1ec3n Ch\u00ednh ph\u1ee7 s\u1ed1, kinh t\u1ebf s\u1ed1<\/a>, x\u00e3 h\u1ed9i s\u1ed1, v\u00e0 h\u00ecnh th\u00e0nh h\u1ec7 sinh th\u00e1i c\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 s\u1ed1 Vi\u1ec7t Nam c\u00f3 n\u0103ng l\u1ef1c c\u1ea1nh tranh to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, t\u1ea1i Ngh\u1ecb quy\u1ebft \u0110\u1ea1i h\u1ed9i \u0111\u1ea1i bi\u1ec3u to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 XIII, \u0110\u1ea3ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c nhi\u1ec7m v\u1ee5: \u0111\u1ea9y m\u1ea1nh nghi\u00ean c\u1ee9u, chuy\u1ec3n giao, \u1ee9ng d\u1ee5ng nh\u1eefng th\u00e0nh t\u1ef1u c\u1ee7a cu\u1ed9c C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0, th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 qu\u1ed1c gia, ph\u00e1t tri\u1ec3n kinh t\u1ebf s\u1ed1, x\u00e3 h\u1ed9i s\u1ed1, v\u00e0 trong \u0111\u00f3 b\u00e1o ch\u00ed l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng ti\u00ean phong.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng c\u0169ng \u0111\u00e3 x\u00e2y d\u1ef1ng \u201cCh\u01b0\u01a1ng tr\u00ecnh H\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed\u201d, t\u1eadp trung v\u00e0o ba nh\u00f3m n\u1ec1n t\u1ea3ng tr\u1ecdng y\u1ebfu: N\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd t\u00f2a so\u1ea1n \u0111i\u1ec7n t\u1eed; N\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch th\u00f4ng tin v\u00e0 d\u01b0 lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i; N\u1ec1n t\u1ea3ng ph\u00f2ng ch\u1ed1ng t\u1ea5n c\u00f4ng m\u1ea1ng v\u00e0 \u1ee9ng c\u1ee9u kh\u1ea9n c\u1ea5p cho h\u1ec7 th\u1ed1ng th\u00f4ng tin b\u00e1o ch\u00ed; nh\u1eb1m t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh, ph\u00e2n t\u00edch v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u1ee7a c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed.<\/p>\n\n\n\n

\u0110\u00e1ng ch\u00fa \u00fd, v\u00e0o 4\/2023, Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 \u0111\u00e3 ban h\u00e0nh Quy\u1ebft \u0111\u1ecbnh s\u1ed1 348\/Q\u0110-TTg<\/a> v\u1ec1 vi\u1ec7c ph\u00ea duy\u1ec7t \u201cChi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed \u0111\u1ebfn n\u0103m 2025, \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn n\u0103m 2030\u201d. Theo \u0111\u00f3, m\u1ee5c ti\u00eau t\u1ed5ng qu\u00e1t c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed n\u00e0y l\u00e0:<\/p>\n\n\n\n

\u2013 X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng b\u00e1o ch\u00ed theo h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i, chuy\u00ean nghi\u1ec7p v\u00e0 mang t\u00ednh nh\u00e2n v\u0103n;<\/p>\n\n\n\n

\u2013 N\u00e2ng cao hi\u1ec7u qu\u1ea3 tuy\u00ean truy\u1ec1n, th\u1ef1c hi\u1ec7n t\u1ed1t vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng d\u01b0 lu\u1eadn x\u00e3 h\u1ed9i;<\/p>\n\n\n\n

\u2013 \u0110\u1ed5i m\u1edbi tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c gi\u1ea3, ph\u00e1t tri\u1ec3n ngu\u1ed3n thu m\u1edbi;<\/p>\n\n\n\n

\u2013 Gi\u1eef v\u1eefng ch\u1ee7 quy\u1ec1n th\u00f4ng tin b\u00e1o ch\u00ed tr\u00ean kh\u00f4ng gian m\u1ea1ng;<\/p>\n\n\n\n

\u2013 Th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i dung s\u1ed1 t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

V\u00e0 m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n

\u2013 \u0110\u1ebfn n\u0103m 2025: C\u00f3 70% c\u01a1 quan b\u00e1o ch\u00ed \u0111\u0103ng t\u1ea3i n\u1ed9i dung l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1<\/a> (\u01b0u ti\u00ean s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng trong n\u01b0\u1edbc).<\/p>\n\n\n\n

\u2013 \u0110\u1ebfn n\u0103m 2030: C\u00f3 100% c\u01a1 quan b\u00e1o ch\u00ed \u0111\u0103ng t\u1ea3i n\u1ed9i dung l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 (trong \u0111\u00f3 \u01b0u ti\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 trong n\u01b0\u1edbc); 90% s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch, x\u1eed l\u00fd d\u1eef li\u1ec7u \u1ee9ng d\u1ee5ng AI; 100% ho\u1ea1t \u0111\u1ed9ng, v\u1eadn h\u00e0nh theo m\u00f4 h\u00ecnh t\u00f2a so\u1ea1n h\u1ed9i t\u1ee5.<\/p>\n\n\n

\n
\"Th\u1ef1c<\/figure><\/div>\n\n\n

3.2 Nh\u1eefng k\u1ebft qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n

Th\u1ef1c t\u1ebf cho th\u1ea5y, nhi\u1ec1u c\u01a1 quan b\u00e1o ch\u00ed trong n\u01b0\u1edbc \u0111\u00e3 ti\u00ean phong th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 tr\u1edf th\u00e0nh c\u00e1c h\u00ecnh m\u1eabu v\u1ec1 truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7n \u0111\u1ea1i. M\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb ti\u00eau bi\u1ec3u c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn: Th\u00f4ng t\u1ea5n x\u00e3 Vi\u1ec7t Nam (TTXVN), \u0110\u00e0i Truy\u1ec1n h\u00ecnh Vi\u1ec7t Nam (VTV) \u0110\u00e0i Ti\u1ebfng n\u00f3i Vi\u1ec7t Nam (VOV), VnExpress.net, Tuoitre.vn,…<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 VTV Money \u2013 T\u1ed5 h\u1ee3p th\u00f4ng tin \u0111a n\u1ec1n t\u1ea3ng t\u1eeb truy\u1ec1n h\u00ecnh \u0111\u1ebfn internet \u1edf l\u0129nh v\u1ef1c th\u00f4ng tin kinh t\u1ebf do Trung t\u00e2m S\u1ea3n xu\u1ea5t & Ph\u00e1t tri\u1ec3n N\u1ed9i dung s\u1ed1 (VTV Digital), \u0110\u00e0i THVN th\u1ef1c hi\u1ec7n. T\u1ed5 h\u1ee3p n\u00e0y bao g\u1ed3m 7 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c s\u1eafc nh\u01b0: T\u00e0i ch\u00ednh kinh doanh, D\u00f2ng ch\u1ea3y t\u00e0i ch\u00ednh, Kh\u1edbp l\u1ec7nh, B\u00ed m\u1eadt \u0110\u1ed3ng ti\u1ec1n,… \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e1t h\u00e0nh \u0111\u1ed3ng th\u1eddi tr\u00ean 6 n\u1ec1n t\u1ea3ng kh\u00e1c nhau, bao g\u1ed3m: 1 b\u00e1o \u0111i\u1ec7n t\u1eed, 4 fanpage Facebook, 1 k\u00eanh YouTube v\u00e0 m\u1ed9t trang th\u00f4ng tin \u0111i\u1ec7n t\u1eed \u0111\u1ed9c l\u1eadp.<\/p>\n\n\n\n

Ngo\u00e0i ra, h\u1ea7u h\u1ebft c\u00e1c trang b\u00e1o \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u nh\u01b0 VnExpress, Tu\u1ed5i Tr\u1ebb, Thanh Ni\u00ean,… c\u0169ng \u0111ang t\u00edch c\u1ef1c ph\u00e1t tri\u1ec3n n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, song song v\u1edbi ho\u1ea1t \u0111\u1ed9ng tr\u00ean website ch\u00ednh th\u1ee9c. Trong \u0111\u00f3, TikTok \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t k\u00eanh ti\u1ebfp c\u1eadn ch\u1ee7 ch\u1ed1t, cho ph\u00e9p c\u00e1c t\u00f2a so\u1ea1n \u0111\u0103ng t\u1ea3i video ng\u1eafn, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng tin t\u1ee9c s\u1ed1t d\u1ebbo, t\u1ee9c th\u1eddi v\u00e0 thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o \u0111\u1ed9c gi\u1ea3 tr\u1ebb tu\u1ed5i.<\/p>\n\n\n\n

4. Th\u00e1ch th\u1ee9c khi th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong l\u0129nh v\u1ef1c b\u00e1o ch\u00ed<\/strong><\/h2>\n\n\n\n

B\u00ean c\u1ea1nh nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ti\u1ec1m n\u0103ng, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed c\u0169ng \u0111\u1eb7t ra kh\u00f4ng \u00edt kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c cho c\u00e1c c\u01a1 quan trong ng\u00e0nh, \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n

\u2013 Thi\u1ebfu h\u1ee5t ngu\u1ed3n l\u1ef1c v\u00e0 ki\u1ebfn th\u1ee9c c\u00f4ng ngh\u1ec7:<\/strong><\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ti\u1ebfn tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ho\u1ea1t \u0111\u1ed9ng l\u00e0m b\u00e1o. Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u1ec1 h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7, ph\u1ea7n m\u1ec1m, m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi \u0111\u1ed9i ng\u0169 c\u00e1n b\u1ed9, ph\u00f3ng vi\u00ean, bi\u00ean t\u1eadp vi\u00ean ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 v\u00e0 t\u01b0 duy \u0111a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

Ch\u1eb3ng h\u1ea1n, thay v\u00ec ch\u1ec9 vi\u1ebft tin b\u00e0i d\u1ea1ng v\u0103n b\u1ea3n kh\u00f4 khan, ng\u01b0\u1eddi l\u00e0m b\u00e1o hi\u1ec7n nay c\u1ea7n bi\u1ebft c\u00e1ch k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh \u0111\u1ed9ng, \u0111\u1ed3 h\u1ecda t\u01b0\u01a1ng t\u00e1c, megastory hay video 360 \u0111\u1ed9. Tuy nhi\u00ean, vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u1eefng k\u1ef9 n\u0103ng n\u00e0y ch\u01b0a \u0111\u1ed3ng \u0111\u1ec1u, \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 b\u00e1o ph\u1ea3i t\u1ef1 h\u1ecdc, t\u1ef1 m\u00e0y m\u00f2 c\u00f4ng ngh\u1ec7 th\u00f4ng qua kinh nghi\u1ec7m l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf ho\u1eb7c h\u1ecdc h\u1ecfi l\u1eabn nhau.<\/p>\n\n\n\n

\u2013 C\u1ea1nh tranh v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/strong><\/p>\n\n\n\n

C\u00e1c c\u01a1 quan b\u00e1o ch\u00ed Vi\u1ec7t Nam c\u0169ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c c\u1ea1nh tranh t\u1eeb c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n n\u01b0\u1edbc ngo\u00e0i, ti\u00eau bi\u1ec3u l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u01b0 Facebook hay TikTok. C\u1ea1nh tranh \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 v\u1ec1 t\u1ed1c \u0111\u1ed9 \u0111\u01b0a tin, m\u00e0 c\u00f2n li\u00ean quan \u0111\u1ebfn doanh thu qu\u1ea3ng c\u00e1o v\u00e0 kinh t\u1ebf b\u00e1o ch\u00ed. C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y h\u1ea7u h\u1ebft \u0111\u1ec1u c\u00f3 ngu\u1ed3n t\u00e0i nguy\u00ean l\u1edbn, d\u1eabn \u0111\u1ea7u kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 AI, thu\u1eadt to\u00e1n c\u00e1 nh\u00e2n h\u00f3a, khai th\u00e1c d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n

Tuy nhi\u00ean, c\u0169ng c\u1ea7n nh\u00ecn nh\u1eadn kh\u00e1ch quan r\u1eb1ng ch\u00ednh s\u1ef1 c\u1ea1nh tranh n\u00e0y \u0111ang bu\u1ed9c c\u00e1c t\u00f2a so\u1ea1n ph\u1ea3i chuy\u1ec3n m\u00ecnh, c\u1ea3i ti\u1ebfn nhanh h\u01a1n \u0111\u1ec3 duy tr\u00ec s\u1ee9c h\u00fat v\u00e0 gi\u00e1 tr\u1ecb th\u00f4ng tin ch\u00ednh th\u1ed1ng.<\/p>\n\n\n\n

\u2013 \u0110\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n n\u1ea1n \u0111\u00e1nh c\u1eafp b\u1ea3n quy\u1ec1n:<\/strong><\/p>\n\n\n\n

Vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung tin t\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u00e1ng tin c\u1eady \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 c\u00f4ng phu c\u1ea3 v\u1ec1 c\u00f4ng ngh\u1ec7, ch\u1ea5t x\u00e1m l\u1eabn c\u00f4ng s\u1ee9c c\u1ee7a c\u00e1c ph\u00f3ng vi\u00ean v\u00e0 nh\u00e0 b\u00e1o. Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n r\u1ed9ng r\u00e3i c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u00f4 t\u00ecnh t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u00e1c c\u00e1 nh\u00e2n, h\u1ed9i nh\u00f3m tr\u00ean kh\u00f4ng gian m\u1ea1ng d\u1ec5 d\u00e0ng sao ch\u00e9p v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i m\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p c\u1ee7a \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n

Th\u1eadm ch\u00ed, nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng x\u1ea5u c\u00f2n t\u00f9y \u00fd s\u1eeda \u0111\u1ed5i, xuy\u00ean t\u1ea1c, b\u00f3p m\u00e9o n\u1ed9i dung nh\u1eb1m thu h\u00fat l\u01b0\u1ee3t xem v\u00e0 t\u01b0\u01a1ng t\u00e1c. T\u1ea5t c\u1ea3 nh\u1eefng h\u00e0nh vi n\u00e0y kh\u00f4ng ch\u1ec9 x\u00e2m ph\u1ea1m quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 m\u00e0 c\u00f2n g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn x\u00e3 h\u1ed9i, c\u1ea3n tr\u1edf c\u00f4ng ch\u00fang ti\u1ebfp c\u1eadn nh\u1eefng ngu\u1ed3n th\u00f4ng tin \u0111\u00fang \u0111\u1eafn v\u00e0 x\u00e1c th\u1ef1c.<\/p>\n\n\n

\n
\"Th\u00e1ch<\/figure><\/div>\n\n\n

5. Nhi\u1ec7m v\u1ee5, gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c hi\u1ec7n t\u1ea1i v\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra trong Chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed \u0111\u1ebfn n\u0103m 2025, \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn n\u0103m 2030, ng\u00e0nh b\u00e1o ch\u00ed Vi\u1ec7t Nam c\u1ea7n t\u1eadp trung tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9 6 nh\u00f3m nhi\u1ec7m v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p tr\u1ecdng t\u00e2m sau:<\/p>\n\n\n\n

– N\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 t\u0103ng c\u01b0\u1eddng c\u00f4ng t\u00e1c tuy\u00ean truy\u1ec1n:<\/strong><\/p>\n\n\n\n

Tr\u01b0\u1edbc h\u1ebft, c\u1ea7n n\u00e2ng cao nh\u1eadn th\u1ee9c trong to\u00e0n h\u1ec7 th\u1ed1ng b\u00e1o ch\u00ed, t\u1eeb trung \u01b0\u01a1ng \u0111\u1ebfn \u0111\u1ecba ph\u01b0\u01a1ng, v\u1ec1 t\u1ea7m quan tr\u1ecdng v\u00e0 t\u00ednh c\u1ea5p thi\u1ebft c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1, xem \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi trong ti\u1ebfn tr\u00ecnh th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 qu\u1ed1c gia.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea7n \u0111\u1ea9y m\u1ea1nh tuy\u00ean truy\u1ec1n, bi\u1ec3u d\u01b0\u01a1ng nh\u1eefng t\u1eadp th\u1ec3, c\u00e1 nh\u00e2n \u0111i \u0111\u1ea7u, c\u00f3 s\u00e1ng ki\u1ebfn v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c trong c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed, qua \u0111\u00f3 khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb kinh nghi\u1ec7m v\u00e0 lan t\u1ecfa tinh th\u1ea7n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong to\u00e0n ng\u00e0nh.<\/p>\n\n\n\n

 – Ho\u00e0n thi\u1ec7n c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt:<\/strong><\/p>\n\n\n\n

Ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng, \u0111\u1ec1 xu\u1ea5t s\u1eeda \u0111\u1ed5i v\u00e0 b\u1ed5 sung c\u00e1c v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt v\u1ec1 b\u00e1o ch\u00ed v\u00e0 c\u00e1c v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt c\u00f3 li\u00ean quan nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c c\u01a1 quan, \u0111\u01a1n v\u1ecb b\u00e1o ch\u00ed \u0111\u1ea9y m\u1ea1nh ti\u1ebfn tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n\n\n\n

– Ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1o ch\u00ed k\u1ef9 thu\u1eadt s\u1ed1:<\/strong><\/p>\n\n\n\n

\u0110\u1ea9y m\u1ea1nh s\u00e1ng t\u1ea1o c\u00e1c m\u00f4 h\u00ecnh n\u1ed9i dung m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi ti\u1ebfp nh\u1eadn th\u00f4ng tin \u0111a n\u1ec1n t\u1ea3ng c\u1ee7a c\u00f4ng ch\u00fang hi\u1ec7n \u0111\u1ea1i, nh\u01b0: b\u00e1o ch\u00ed d\u1eef li\u1ec7u, \u0111\u1ed3 h\u1ecda t\u01b0\u01a1ng t\u00e1c, video ng\u1eafn, podcast, megastory,…<\/p>\n\n\n\n

T\u1eadp trung n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 tin c\u1eady, t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi \u0111a d\u1ea1ng h\u00f3a c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nhi\u1ec1u nh\u00f3m \u0111\u1ed9c gi\u1ea3 kh\u00e1c nhau.<\/p>\n\n\n\n

T\u0103ng c\u01b0\u1eddng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3.<\/p>\n\n\n\n

– Ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1:<\/strong><\/p>\n\n\n\n

X\u00e2y d\u1ef1ng c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 qu\u1ea3n tr\u1ecb, s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung, bao g\u1ed3m: H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00f2a so\u1ea1n \u0111i\u1ec7n t\u1eed; N\u1ec1n t\u1ea3ng ph\u00e1t thanh v\u00e0 truy\u1ec1n h\u00ecnh s\u1ed1 qu\u1ed1c gia; H\u1ec7 th\u1ed1ng thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung; Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 tr\u01b0\u1edfng th\u00e0nh trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a t\u1eebng c\u01a1 quan b\u00e1o ch\u00ed.<\/p>\n\n\n\n

Khuy\u1ebfn kh\u00edch c\u00e1c \u0111\u01a1n v\u1ecb c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7 v\u00e0 nh\u00e2n l\u1ef1c ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng ri\u00eang nh\u1eb1m l\u00e0m ch\u1ee7 h\u1ec7 sinh th\u00e1i s\u1ed1 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, t\u0103ng c\u01b0\u1eddng h\u1ed7 tr\u1ee3 c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed nh\u1ecf ho\u1eb7c \u0111\u1ecba ph\u01b0\u01a1ng ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p s\u1ed1 d\u00f9ng chung m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

– Ph\u00e1t tri\u1ec3n, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n l\u1ef1c b\u00e1o ch\u00ed:<\/strong><\/p>\n\n\n\n

X\u00e2y d\u1ef1ng v\u00e0 ban h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chu\u1ea9n trong l\u0129nh v\u1ef1c b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u chuy\u1ec3n \u0111\u1ed5i s\u1ed1, \u0111\u1eb7c bi\u1ec7t \u1edf b\u1eadc gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc.<\/p>\n\n\n\n

T\u1ed5 ch\u1ee9c c\u00e1c kh\u00f3a t\u1eadp hu\u1ea5n, \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng s\u1ed1 c\u01a1 b\u1ea3n cho c\u00e1n b\u1ed9 qu\u1ea3n l\u00fd, ph\u00f3ng vi\u00ean, bi\u00ean t\u1eadp vi\u00ean; \u0111\u1ed3ng th\u1eddi b\u1ed3i d\u01b0\u1ee1ng chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7, an ninh m\u1ea1ng, d\u1eef li\u1ec7u l\u1edbn<\/a>, ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u2026 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u s\u1ea3n xu\u1ea5t n\u1ed9i dung s\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n\n

\u2013 Th\u00fac \u0111\u1ea9y h\u1ee3p t\u00e1c qu\u1ed1c t\u1ebf:<\/strong><\/p>\n\n\n\n

T\u00edch c\u1ef1c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c, \u0111\u01a1n v\u1ecb b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf nh\u1eb1m trao \u0111\u1ed5i kinh nghi\u1ec7m, h\u1ecdc h\u1ecfi m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ti\u00ean ti\u1ebfn t\u1eeb c\u00e1c qu\u1ed1c gia c\u00f3 n\u1ec1n b\u00e1o ch\u00ed s\u1ed1 s\u00f4i n\u1ed5i.<\/p>\n\n\n

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\"Base.vn\"<\/a><\/figure><\/div>\n\n\n

6. T\u1ea1m k\u1ebft<\/strong><\/h2>\n\n\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng v\u1edbi r\u1ea5t nhi\u1ec1u r\u00e0o c\u1ea3n, th\u00e1ch th\u1ee9c ph\u00eda tr\u01b0\u1edbc. \u0110\u1ec3 \u0111\u1ed5i m\u1edbi th\u00e0nh c\u00f4ng, ngo\u00e0i y\u00eau c\u1ea7u v\u1ec1 h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7, c\u00f2n c\u1ea7n \u0111\u1ebfn s\u1ef1 quy\u1ebft t\u00e2m cao \u0111\u1ed9, s\u1eb5n s\u00e0ng thay \u0111\u1ed5i t\u01b0 duy v\u00e0 ph\u01b0\u01a1ng th\u1ee9c l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o, ph\u00f3ng vi\u00ean, bi\u00ean t\u1eadp vi\u00ean t\u1ea1i c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng. V\u00e0 tr\u00ean h\u1ebft, d\u00f9 c\u1ea1nh tranh gay g\u1eaft v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e1o ch\u00ed ch\u00ednh th\u1ed1ng kh\u00f4ng n\u00ean ch\u1ea1y theo xu h\u01b0\u1edbng gi\u1eadt g\u00e2n, m\u00e0 ph\u1ea3i v\u01b0\u1ee3t l\u00ean v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c, ph\u1ea3i tr\u1ea3 l\u1eddi v\u00e0 l\u00e0m r\u00f5 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u01a1 h\u1ed3 tr\u00ean kh\u00f4ng gian m\u1ea1ng.<\/p>\n\n\n\n

Ngo\u00e0i ra, Base.vn \u2013 N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n s\u1ebd l\u00e0 b\u1ec7 ph\u00f3ng v\u1eefng ch\u1eafc gi\u00fap c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd n\u1ed9i b\u1ed9 v\u1ec1 Nh\u00e2n s\u1ef1, T\u00e0i ch\u00ednh, C\u00f4ng vi\u1ec7c, D\u1ef1 \u00e1n,… H\u00e3y li\u00ean h\u1ec7 ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u00f9 h\u1ee3p nh\u1ea5t!<\/p>\n","protected":false},"excerpt":{"rendered":"

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra nh\u1eefng bi\u1ebfn chuy\u1ec3n l\u1edbn trong m\u1ecdi l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1, v\u00e0 b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng c\u0169ng kh\u00f4ng \u0111\u1ee9ng ngo\u00e0i xu h\u01b0\u1edbng \u0111\u00f3. 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