{"id":17981,"date":"2025-06-17T14:38:07","date_gmt":"2025-06-17T07:38:07","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=17981"},"modified":"2025-08-14T09:07:47","modified_gmt":"2025-08-14T02:07:47","slug":"chuong-trinh-khach-hang-than-thiet","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/chuong-trinh-khach-hang-than-thiet\/","title":{"rendered":"10 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay"},"content":{"rendered":"\n

Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 m\u00e0 c\u00f2n l\u00e0 ngh\u1ec7 thu\u1eadt gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, v\u1eeba mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng, v\u1eeba t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p? C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c Base.vn<\/a> gi\u1ea3i \u0111\u00e1p qua b\u00e0i vi\u1ebft sau \u0111\u00e2y.<\/p>\n\n\n\n

1. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong> (ti\u1ebfng anh l\u00e0 Loyal Customer<\/strong>) l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua vi\u1ec7c th\u01b0\u1eddng xuy\u00ean mua s\u1eafm ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. H\u1ecd th\u1ec3 hi\u1ec7n s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng t\u1ea7n su\u1ea5t mua h\u00e0ng cao, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean, v\u00e0 s\u1ef1 tin t\u01b0\u1edfng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft (Loyalty Program)<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng<\/a> b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i, ph\u1ea7n th\u01b0\u1edfng, ho\u1eb7c l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p thay v\u00ec chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 t\u00edch \u0111i\u1ec3m, chi\u1ebft kh\u1ea5u, ho\u1eb7c ph\u1ea7n th\u01b0\u1edfng, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 g\u1eafn b\u00f3 h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n

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\"Kh\u00e1ch<\/figure><\/div>\n\n\n

V\u1eady, vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 g\u00ec?<\/p>\n\n\n\n

Gia t\u0103ng l\u00f2ng trung th\u00e0nh<\/strong><\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng t\u1ef1 nhi\u00ean d\u00e0nh s\u1ef1 trung th\u00e0nh mi\u1ec5n ph\u00ed. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft gi\u00fap nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 b\u1eb1ng c\u00e1ch mang \u0111\u1ebfn c\u00e1c ph\u1ea7n th\u01b0\u1edfng v\u00e0 \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a. Theo nghi\u00ean c\u1ee9u, ch\u1ec9 c\u1ea7n 5% kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng 25-95% l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

T\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV)<\/strong><\/p>\n\n\n\n

Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i lu\u00f4n ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n thu h\u00fat kh\u00e1ch h\u00e0ng<\/a> m\u1edbi, v\u1edbi m\u1ee9c ch\u00eanh l\u1ec7ch c\u00f3 th\u1ec3 g\u1ea5p 5-25 l\u1ea7n. H\u01a1n n\u1eefa, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm nhi\u1ec1u h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a h\u1ecd v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n

Gi\u00fap uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u lan t\u1ecfa m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean<\/strong><\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n. Khi doanh nghi\u1ec7p c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft tuy\u1ec7t v\u1eddi, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t th\u00ec s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c h\u1ecd s\u1eb5n s\u00e0ng chia s\u1ebb \u0111\u1ebfn v\u1edbi b\u1ea1n b\u00e8. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong><\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7. B\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c ph\u1ea7n th\u01b0\u1edfng h\u1ea5p d\u1eabn ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c quy\u1ec1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n

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\"Ch\u01b0\u01a1ng<\/figure><\/div>\n\n\n

2. 10 \u00fd t\u01b0\u1edfng cho ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft hi\u1ec7u qu\u1ea3 nh\u1ea5t <\/h2>\n\n\n\n

2.1 T\u00edch \u0111i\u1ec3m \u0111\u1ed5i qu\u00e0<\/h3>\n\n\n\n

T\u00edch \u0111i\u1ec3m \u0111\u1ed5i qu\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ho\u1ea1t \u0111\u1ed9ng theo nguy\u00ean l\u00fd \u0111\u01a1n gi\u1ea3n: m\u1ed7i giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd mang l\u1ea1i m\u1ed9t l\u01b0\u1ee3ng \u0111i\u1ec3m th\u01b0\u1edfng, v\u1edbi s\u1ed1 \u0111i\u1ec3m t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n h\u1ecd \u0111\u00e3 chi ti\u00eau. \u0110i\u1ec3m t\u00edch l\u0169y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quy \u0111\u1ed5i th\u00e0nh qu\u00e0 t\u1eb7ng, \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n ho\u1eb7c gi\u1ea3m gi\u00e1, mang \u0111\u1ebfn s\u1ef1 kh\u00edch l\u1ec7 tr\u1ef1c ti\u1ebfp \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua s\u1eafm.<\/p>\n\n\n\n

Hi\u1ec7n nay, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong vi\u1ec7c mua s\u1eafm m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u1ebfn nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nh\u01b0 \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean, chia s\u1ebb n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay k\u1ef7 ni\u1ec7m sinh nh\u1eadt. M\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng s\u1ef1 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u quan tr\u1ecdng v\u1ec1 th\u00f3i quen mua s\u1eafm, ph\u1ee5c v\u1ee5 cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a> c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n

\u0110i\u1ec3n h\u00ecnh, ch\u01b0\u01a1ng tr\u00ecnh Vinamilk Rewards t\u1eadn d\u1ee5ng m\u00e3 QR tr\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00edch \u0111i\u1ec3m v\u00e0 \u0111\u1ed5i ph\u1ea7n th\u01b0\u1edfng. Trong khi \u0111\u00f3, Starbucks Rewards t\u1ea1o \u0111i\u1ec3m nh\u1ea5n b\u1eb1ng c\u00e1ch linh ho\u1ea1t quy \u0111\u1ed5i \u0111i\u1ec3m qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. Xu h\u01b0\u1edbng m\u1edbi c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb ph\u1ea7n th\u01b0\u1edfng m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111a d\u1ea1ng, nh\u01b0 t\u00edch \u0111i\u1ec3m th\u00f4ng qua tr\u00f2 ch\u01a1i ho\u1eb7c t\u00f9y ch\u1ec9nh qu\u00e0 t\u1eb7ng theo s\u1edf th\u00edch kh\u00e1ch h\u00e0ng, mang l\u1ea1i s\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

2.2 \u01afu \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n <\/h3>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n l\u00e0 phi\u00ean b\u1ea3n n\u00e2ng c\u1ea5p c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, d\u00e0nh ri\u00eang cho nh\u00f3m kh\u00e1ch h\u00e0ng VIP ho\u1eb7c c\u00f3 m\u1ee9c \u0111\u1ed9 chi ti\u00eau l\u1edbn.  C\u00e1c \u01b0u \u0111\u00e3i n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m giao h\u00e0ng nhanh, quy\u1ec1n truy c\u1eadp tr\u01b0\u1edbc v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, tham gia s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, ho\u1eb7c t\u1eb7ng qu\u00e0 nh\u00e2n d\u1ecbp \u0111\u1eb7c bi\u1ec7t. Nh\u1eefng \u0111\u1eb7c quy\u1ec1n n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c quan t\u00e2m m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\u0110i\u1ec3n h\u00ecnh cho ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi \u0111\u00e2y l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh G\u1eedi ti\u1ebft ki\u1ec7m ti\u1ec1n t\u1ef7 t\u1eb7ng v\u00e9 Anh Trai V\u01b0\u1ee3t Ng\u00e0n Ch\u00f4ng Gai c\u1ee7a Techcombank c\u00f4ng b\u1ed1 h\u1ebft slot ch\u1ec9 sau v\u00e0o ng\u00e0y c\u00f4ng b\u1ed1. \u0110\u00e2y l\u00e0 m\u1ed9t Chi\u1ebfn d\u1ecbch \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng Kh\u00e1ch h\u00e0ng l\u00e0 h\u1ed9i vi\u00ean Techcombank Private v\u00e0 Techcombank Priority. Kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i g\u1eedi ti\u1ebft ki\u1ec7m th\u00eam t\u1ed1i thi\u1ec3u 1 t\u1ef7 trong v\u00f2ng 6 th\u00e1ng \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn v\u00e9. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng 280 c\u1eb7p v\u00e9 (gi\u00e1 tr\u1ecb th\u1eadt 7 tri\u1ec7u\/c\u1eb7p), Techcombank \u0111\u00e3 huy \u0111\u1ed9ng th\u00e0nh c\u00f4ng \u00edt nh\u1ea5t 280 t\u1ef7 \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 t\u00edch c\u1ef1c c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng, nh\u1eadn \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m v\u00e0 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t so v\u1edbi ph\u00e2n kh\u00fac kh\u00e1c.<\/p>\n\n\n\n

2.3 Ch\u01b0\u01a1ng tr\u00ecnh ho\u00e0n ti\u1ec1n<\/h3>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh ho\u00e0n ti\u1ec1n (cashback) l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ph\u1ed5 bi\u1ebfn, mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf v\u00e0 khuy\u1ebfn kh\u00edch mua s\u1eafm nhi\u1ec1u h\u01a1n. Theo \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn l\u1ea1i m\u1ed9t ph\u1ea7n ti\u1ec1n \u0111\u00e3 chi ti\u00eau, th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh theo t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m (5-20%) ho\u1eb7c s\u1ed1 ti\u1ec1n c\u1ed1 \u0111\u1ecbnh, d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng. Kho\u1ea3n ho\u00e0n ti\u1ec1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n v\u00e0o t\u00e0i kho\u1ea3n, v\u00ed \u0111i\u1ec7n t\u1eed ho\u1eb7c quy \u0111\u1ed5i th\u00e0nh phi\u1ebfu mua s\u1eafm cho l\u1ea7n giao d\u1ecbch ti\u1ebfp theo.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n “Si\u00eau Sale” c\u1ee7a Shopee, n\u01a1i n\u1ec1n t\u1ea3ng n\u00e0y \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh ho\u00e0n ti\u1ec1n v\u1edbi t\u1ef7 l\u1ec7 h\u1ea5p d\u1eabn l\u00ean \u0111\u1ebfn 20% cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n. S\u1ed1 ti\u1ec1n ho\u00e0n l\u1ea1i th\u01b0\u1eddng \u0111\u01b0\u1ee3c chuy\u1ec3n tr\u1ef1c ti\u1ebfp v\u00e0o v\u00ed ShopeePay, cho ph\u00e9p kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng linh ho\u1ea1t cho c\u00e1c l\u1ea7n thanh to\u00e1n ti\u1ebfp theo. Ch\u00ednh s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 trong c\u00e1c \u0111\u1ee3t khuy\u1ebfn m\u00e3i l\u1edbn m\u00e0 c\u00f2n gia t\u0103ng s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

2.4 Ch\u01b0\u01a1ng tr\u00ecnh minigame <\/h3>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft s\u1eed d\u1ee5ng minigame trong tr\u01b0\u1eddng h\u1ee3p mu\u1ed1n k\u00e9o kh\u00e1ch h\u00e0ng quay l\u1ea1i nhanh nh\u1ea5t ho\u1eb7c gi\u1eef t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u v\u1edbi nh\u00e3n h\u00e0ng. Nh\u1eefng tr\u00f2 ch\u01a1i n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n nh\u01b0ng h\u1ea5p d\u1eabn, thu h\u00fat s\u1ef1 tham gia c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ph\u1ea7n th\u01b0\u1edfng nh\u01b0 voucher, qu\u00e0 t\u1eb7ng, ho\u1eb7c \u0111i\u1ec3m t\u00edch l\u0169y.<\/p>\n\n\n\n

M\u1ed9t tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh th\u00e0nh c\u00f4ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh minigame l\u00e0 Shopee L\u1eafc xu v\u00e0o th\u00e1ng 11\/2021 trong s\u1ef1 ki\u1ec7n \u201c11.11 Si\u00eau Sale\u201d. Ng\u01b0\u1eddi ch\u01a1i ch\u1ec9 c\u1ea7n v\u00e0o \u1ee9ng d\u1ee5ng v\u00e0 l\u1eafc \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 thu th\u1eadp xu, d\u00f9ng xu n\u00e0y \u0111\u1ed5i l\u1ea5y m\u00e3 gi\u1ea3m gi\u00e1 ho\u1eb7c s\u1eed d\u1ee5ng khi mua h\u00e0ng. Theo th\u1ed1ng k\u00ea, c\u00f3 h\u01a1n 10 tri\u1ec7u ng\u01b0\u1eddi tham gia trong v\u00f2ng m\u1ed9t tu\u1ea7n, \u0111\u01b0a l\u01b0\u1ee3ng truy c\u1eadp \u1ee9ng d\u1ee5ng t\u0103ng v\u1ecdt l\u00ean 200% so v\u1edbi th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3. S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng t\u1eeb s\u1ef1 ki\u1ec7n minigame n\u00e0y t\u0103ng \u0111\u1ebfn 250%, trong \u0111\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi chi\u1ebfm h\u01a1n 30%.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t th\u00ec nh\u1eefng tr\u00f2 ch\u01a1i n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf h\u01b0\u1edbng \u0111\u1ebfn h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1edbi t\u1ea1o \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p. V\u00ec v\u1eady, \u0111\u1ec3 s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 l\u0129nh v\u1ef1c c\u0169ng nh\u01b0 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

\n
\"\u00dd<\/figure><\/div>\n\n\n

2.5 Ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c 1-1<\/h3>\n\n\n\n

Xu h\u01b0\u1edbng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 1-1 l\u00e0m t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1edd kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m m\u1ed9t c\u00e1ch tinh t\u1ebf v\u00e0 to\u00e0n di\u1ec7n. H\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c \u01b0u ti\u00ean m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng t\u1ed1i \u0111a d\u00e0nh cho kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Starbucks \u0111\u00e3 ti\u00ean phong v\u1edbi nh\u1eefng c\u1eed ch\u1ec9 \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u00fd ngh\u0129a nh\u01b0 ghi t\u00ean kh\u00e1ch h\u00e0ng l\u00ean c\u1ed1c. Trong khi \u0111\u00f3, c\u00e1c khu ngh\u1ec9 d\u01b0\u1ee1ng cao c\u1ea5p th\u01b0\u1eddng s\u1eed d\u1ee5ng th\u01b0 ch\u00e0o m\u1eebng vi\u1ebft tay \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n h\u00f3a hay \u0111\u00f3n s\u1eed d\u1ee5ng xe \u0111\u00f3n kh\u00e1ch h\u00e0ng ngay t\u1ea1i s\u00e2n bay. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng t\u01b0\u1edfng ch\u1eebng nh\u1ecf b\u00e9 \u1ea5y l\u1ea1i t\u1ea1o n\u00ean s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n

\u0110i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c 1-1 ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng mang \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng tuy\u1ec7t \u0111\u1ed1i nh\u1edd c\u00e1 nh\u00e2n h\u00f3a \u0111\u00fang ngh\u0129a. Kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1ec9 m\u1ec9, s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 \u0111i\u1ec1u n\u00e0y t\u1ea1o n\u00ean m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 l\u00e2u d\u00e0i. Khi kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n mua s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u201ctr\u1ea3i nghi\u1ec7m\u201d th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1eb5n s\u00e0ng quay l\u1ea1i, gi\u1edbi thi\u1ec7u v\u00e0 trung th\u00e0nh h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n

2.6 Ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i khi thanh to\u00e1n<\/h3>\n\n\n\n

\u01afu \u0111\u00e3i khi thanh to\u00e1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u01a1n thu\u1ea7n m\u00e0 c\u00f2n l\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y vi\u1ec7c mua s\u1eafm tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. Th\u00f4ng qua s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi ng\u00e2n h\u00e0ng ho\u1eb7c v\u00ed \u0111i\u1ec7n t\u1eed, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn h\u01b0\u1edfng nh\u1eefng l\u1ee3i \u00edch nh\u01b0 tr\u1ea3 g\u00f3p kh\u00f4ng l\u00e3i su\u1ea5t, ho\u00e0n ti\u1ec1n, ho\u1eb7c gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp khi thanh to\u00e1n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong b\u1ed1i c\u1ea3nh ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng \u0111\u1ec3 chi ti\u00eau.<\/p>\n\n\n\n

2.7 T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/h3>\n\n\n\n

T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c bu\u1ed5i ti\u1ec7c tri \u00e2n, l\u1ec5 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, ho\u1eb7c workshop \u0111\u1eb7c bi\u1ec7t ch\u1ec9 d\u00e0nh ri\u00eang cho m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh. Nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 g\u1eafn k\u1ebft m\u00e0 c\u00f2n mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c quy\u1ec1n, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i b\u1eadt l\u00e0 Lemonade \u2013 Th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m trang \u0111i\u1ec3m Vi\u1ec7t Nam. S\u1ef1 ki\u1ec7n ch\u00ednh c\u1ee7a Campaign l\u00e0 Event sinh nh\u1eadt 5 tu\u1ed5i t\u1ed5 ch\u1ee9c t\u1ea1i S\u00e0i G\u00f2n k\u00e8m theo ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. Brand \u0111\u00e3 m\u1eddi nhi\u1ec1u makeup artist, beauty blogger c\u00f9ng v\u1edbi \u0111\u00f3 c\u00f2n c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c KOL\u2026K\u1ebft qu\u1ea3: S\u1ea3n ph\u1ea9m khi ra m\u1eaft \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn, s\u1ea3n ph\u1ea9m kem m\u00e1 ch\u00e1y h\u00e0ng ngay sau Campaign. Th\u00e1ng 10, 11 n\u0103m 2023 l\u1ecdt top 4 doanh thu ng\u00e0nh h\u00e0ng Makeup tr\u00ean s\u00e0n Shopee.<\/p>\n\n\n\n

2.8 Ch\u01b0\u01a1ng tr\u00ecnh c\u1ed9ng \u0111\u1ed3ng<\/h3>\n\n\n\n

X\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 xu h\u01b0\u1edbng m\u1edbi \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p tri\u1ec3n khai nh\u1eb1m g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng v\u1edbi nhau v\u00e0 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Thay v\u00ec ch\u1ec9 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 trung gian, d\u1eabn d\u1eaft c\u00e1c nh\u00f3m c\u1ed9ng \u0111\u1ed3ng d\u1ef1a tr\u00ean s\u1edf th\u00edch, th\u00f3i quen ho\u1eb7c nhu c\u1ea7u chung c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c nh\u00f3m nh\u01b0 \u201cH\u1ed9i s\u0103n sale,\u201d \u201cH\u1ecdc mix \u0111\u1ed3,\u201d …. n\u01a1i kh\u00e1ch h\u00e0ng giao l\u01b0u, chia s\u1ebb kinh nghi\u1ec7m v\u00e0 c\u00f9ng tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh c\u1ed9ng \u0111\u1ed3ng kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n m\u1edf r\u1ed9ng ph\u1ec5u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. S\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ebfn t\u1eeb vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c quy\u1ec1n nh\u01b0 \u01b0u \u0111\u00e3i ri\u00eang, c\u01a1 h\u1ed9i g\u1eb7p g\u1ee1 offline, hay c\u00e1c ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn h\u1ea5p d\u1eabn, t\u1eeb \u0111\u00f3 t\u1ea1o s\u1ef1 trung th\u00e0nh v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

2.9 Cung c\u1ea5p g\u00f3i \u0111\u0103ng k\u00fd d\u00e0i h\u1ea1n<\/h3>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh g\u00f3i \u0111\u0103ng k\u00fd d\u00e0i h\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch th\u00f4ng minh \u0111\u1ec3 doanh nghi\u1ec7p v\u1eeba gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u1eeba \u0111\u1ea3m b\u1ea3o ngu\u1ed3n thu \u1ed5n \u0111\u1ecbnh. B\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng cam k\u1ebft s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 trong th\u1eddi gian d\u00e0i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn nh\u01b0 gi\u1ea3m gi\u00e1, t\u1eb7ng qu\u00e0, ho\u1eb7c c\u00e1c gi\u00e1 tr\u1ecb b\u1ed5 sung. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a c\u00e1c ph\u00f2ng t\u1eadp gym cao c\u1ea5p l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho cung c\u1ea5p c\u00e1c g\u00f3i d\u00e0i h\u1ea1n. Khi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd g\u00f3i t\u1eadp d\u00e0i h\u1ea1n t\u1eeb 6 th\u00e1ng \u0111\u1ebfn 1 n\u0103m, h\u1ecd th\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 t\u1eeb 15-20% so v\u1edbi gi\u00e1 th\u00e1ng l\u1ebb, k\u00e8m theo c\u00e1c l\u1ee3i \u00edch nh\u01b0 bu\u1ed5i t\u1eadp th\u1eed mi\u1ec5n ph\u00ed v\u1edbi hu\u1ea5n luy\u1ec7n vi\u00ean c\u00e1 nh\u00e2n ho\u1eb7c qu\u00e0 t\u1eb7ng nh\u01b0 b\u00ecnh n\u01b0\u1edbc v\u00e0 \u00e1o t\u1eadp. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng duy tr\u00ec th\u00f3i quen t\u1eadp luy\u1ec7n m\u00e0 c\u00f2n gi\u00fap ph\u00f2ng t\u1eadp \u0111\u1ea3m b\u1ea3o l\u01b0\u1ee3ng kh\u00e1ch \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian d\u00e0i.<\/p>\n\n\n\n

2.10 Cung c\u1ea5p quy\u1ec1n l\u1ee3i theo h\u1ea1ng th\u00e0nh vi\u00ean<\/h3>\n\n\n\n

Ch\u00ednh s\u00e1ch kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft theo h\u1ea1ng th\u00e0nh vi\u00ean l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 chi ti\u00eau ho\u1eb7c t\u1ea7n su\u1ea5t mua s\u1eafm, t\u1eeb \u0111\u00f3 mang l\u1ea1i quy\u1ec1n l\u1ee3i t\u01b0\u01a1ng \u1ee9ng cho t\u1eebng c\u1ea5p \u0111\u1ed9. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch h\u1ecd n\u00e2ng cao th\u1ee9 h\u1ea1ng \u0111\u1ec3 nh\u1eadn th\u00eam c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

Ch\u1eb3ng h\u1ea1n l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n h\u1ea1ng th\u00e0nh vi\u00ean c\u1ee7a Vietnam Airlines. H\u00e3ng h\u00e0ng kh\u00f4ng n\u00e0y chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c c\u1ea5p \u0111\u1ed9 nh\u01b0 Titanium, Gold, Platinum, v\u00e0 Diamond trong h\u1ec7 th\u1ed1ng B\u00f4ng Sen V\u00e0ng. M\u1ed7i c\u1ea5p \u0111\u1ed9 \u0111i k\u00e8m v\u1edbi c\u00e1c quy\u1ec1n l\u1ee3i ri\u00eang:<\/p>\n\n\n\n