{"id":18406,"date":"2025-06-26T10:40:01","date_gmt":"2025-06-26T03:40:01","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=18406"},"modified":"2025-09-12T10:32:06","modified_gmt":"2025-09-12T03:32:06","slug":"data-science","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/data-science\/","title":{"rendered":"Data Science l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u ng\u00e0nh khoa h\u1ecdc d\u1eef li\u1ec7u t\u1eeb A-Z"},"content":{"rendered":"\n<p>Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u00e3 c\u00f3 d\u1eef li\u1ec7u, nh\u01b0ng l\u1ea1i ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u khai th\u00e1c t\u1eeb \u0111\u00e2u. D\u1eef li\u1ec7u n\u1eb1m r\u1ea3i r\u00e1c \u1edf nhi\u1ec1u b\u1ed9 ph\u1eadn: b\u00e1n h\u00e0ng, marketing, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u2026 nh\u01b0ng ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh. Data science (khoa h\u1ecdc d\u1eef li\u1ec7u) kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m &#8220;xa v\u1eddi\u201d hay l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a ri\u00eang c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn. Khi \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n, nhanh h\u01a1n v\u00e0 v\u1eefng v\u00e0ng h\u01a1n trong t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>V\u1eady khoa h\u1ecdc d\u1eef li\u1ec7u kh\u00e1c g\u00ec v\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u? Doanh nghi\u1ec7p nh\u1ecf c\u00f3 c\u1ea7n d\u1eef li\u1ec7u l\u1edbn (big data) kh\u00f4ng? V\u00e0 n\u1ebfu mu\u1ed1n b\u1eaft \u0111\u1ea7u, \u0111\u00e2u l\u00e0 h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p? C\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/data-science\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u nh\u00e9!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-nbsp-data-science-la-gi\">1.&nbsp; Data science l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-khoa-h\u1ecdc-d\u1eef-li\u1ec7u-la-gi-nbsp\">1.1 Khoa h\u1ecdc d\u1eef li\u1ec7u l\u00e0 g\u00ec&nbsp;<\/h3>\n\n\n\n<p><strong>Data science (hay khoa h\u1ecdc d\u1eef li\u1ec7u)<\/strong> l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c mang t\u00ednh li\u00ean ng\u00e0nh, k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7, thu\u1eadt to\u00e1n ph\u00e2n t\u00edch v\u00e0 quy tr\u00ecnh h\u1ec7 th\u1ed1ng nh\u1eb1m khai th\u00e1c gi\u00e1 tr\u1ecb t\u1eeb d\u1eef li\u1ec7u th\u00f4. Trong b\u1ed1i c\u1ea3nh d\u1eef li\u1ec7u l\u1edbn (big data) ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, khoa h\u1ecdc d\u1eef li\u1ec7u \u0111ang d\u1ea7n tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 thi\u1ebfu gi\u00fap doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n.&nbsp;<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o n\u1ec1n t\u1ea3ng to\u00e1n h\u1ecdc v\u00e0 th\u1ed1ng k\u00ea truy\u1ec1n th\u1ed1ng, data science c\u00f2n t\u00edch h\u1ee3p nh\u1eefng ti\u1ebfn b\u1ed9 m\u1edbi nh\u1ea5t trong h\u1ecdc m\u00e1y (machine learning) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/Data-science-la-gi-1024x576.webp\" alt=\"Data science l\u00e0 g\u00ec\" class=\"wp-image-18416\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/Data-science-la-gi-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/Data-science-la-gi-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/Data-science-la-gi-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/Data-science-la-gi-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/Data-science-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-\u1ee9ng-d\u1ee5ng-data-science-trong-cac-nganh-ngh\u1ec1-nbsp\">1.2 \u1ee8ng d\u1ee5ng data science trong c\u00e1c ng\u00e0nh ngh\u1ec1&nbsp;<\/h3>\n\n\n\n<p>V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7, khoa h\u1ecdc d\u1eef li\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh y\u00eau c\u1ea7u t\u1ea5t y\u1ebfu \u0111\u1ed1i v\u1edbi nhi\u1ec1u l\u0129nh v\u1ef1c. Vi\u1ec7c \u1ee9ng d\u1ee5ng data science trong doanh nghi\u1ec7p gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh, t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh.&nbsp;<\/p>\n\n\n\n<p>Theo th\u1ed1ng k\u00ea t\u1eeb <a href=\"https:\/\/www.bls.gov\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">U.S. Bureau of Labor Statistics<\/a>, vai tr\u00f2 c\u1ee7a data scientist \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng 650% k\u1ec3 t\u1eeb n\u0103m 2012, v\u00e0 \u0111\u1ebfn n\u0103m 2026, d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 kho\u1ea3ng 11,5 tri\u1ec7u vi\u1ec7c l\u00e0m li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c n\u00e0y. \u0110i\u1ec1u n\u00e0y ph\u1ea7n n\u00e0o cho th\u1ea5y vai tr\u00f2 quan tr\u1ecdng v\u00e0 xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c c\u1ee7a \u1ee9ng d\u1ee5ng data science trong doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, khoa h\u1ecdc d\u1eef li\u1ec7u c\u00f2n \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong nhi\u1ec1u ng\u00e0nh nh\u01b0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (\u0111\u1ec3 nh\u1eadn di\u1ec7n kh\u1ed1i u nh\u1ecf t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u), s\u1ea3n xu\u1ea5t, t\u00e0i ch\u00ednh, gi\u00e1o d\u1ee5c\u2026 mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ng\u00e0nh ngh\u1ec1 ti\u00eau bi\u1ec3u \u0111ang t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a khoa h\u1ecdc d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: <\/strong>C\u00e1c doanh nghi\u1ec7p TM\u0110T t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm, g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u gi\u00e1 v\u00e0 d\u1ef1 b\u00e1o t\u1ed3n kho, g\u00f3p ph\u1ea7n gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u00e0i ch\u00ednh \u2013 Ng\u00e2n h\u00e0ng:<\/strong> Data science h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch r\u1ee7i ro t\u00edn d\u1ee5ng, ph\u00e1t hi\u1ec7n gian l\u1eadn giao d\u1ecbch, \u0111\u00e1nh gi\u00e1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ph\u00ea duy\u1ec7t vay, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ea3o m\u1eadt h\u1ec7 th\u1ed1ng.<\/li>\n\n\n\n<li><strong>Y t\u1ebf &amp; Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe: <\/strong>D\u1eef li\u1ec7u y t\u1ebf gi\u00fap b\u00e1c s\u0129 ch\u1ea9n \u0111o\u00e1n s\u1edbm b\u1ec7nh l\u00fd, theo d\u00f5i hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb v\u00e0 c\u00e1 nh\u00e2n h\u00f3a ph\u00e1c \u0111\u1ed3 ch\u0103m s\u00f3c. Ngo\u00e0i ra, machine learning c\u00f2n \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng b\u1ec7nh trong c\u1ed9ng \u0111\u1ed3ng.<\/li>\n\n\n\n<li><strong>S\u1ea3n xu\u1ea5t &amp; Logistics: <\/strong>Doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u00e0 chu\u1ed7i cung \u1ee9ng \u1ee9ng d\u1ee5ng khoa h\u1ecdc d\u1eef li\u1ec7u \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng, t\u1ed1i \u01b0u quy tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 gi\u1ea3m thi\u1ec3u th\u1eddi gian giao h\u00e0ng.<\/li>\n\n\n\n<li><strong>Gi\u00e1o d\u1ee5c &amp; \u0110\u00e0o t\u1ea1o: <\/strong>C\u00e1c t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ebfn tr\u00ecnh h\u1ecdc t\u1eadp, thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh ph\u00f9 h\u1ee3p theo n\u0103ng l\u1ef1c t\u1eebng h\u1ecdc vi\u00ean, v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh kh\u00f3a h\u1ecdc.<\/li>\n\n\n\n<li><strong>Truy\u1ec1n th\u00f4ng &#8211; Qu\u1ea3ng c\u00e1o: <\/strong>Data science \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng n\u1ed9i dung, t\u1eeb \u0111\u00f3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/ung-dung-cua-data-science-1024x576.webp\" alt=\"\u1ee8ng d\u1ee5ng data science\" class=\"wp-image-18419\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/ung-dung-cua-data-science-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/ung-dung-cua-data-science-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/ung-dung-cua-data-science-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/ung-dung-cua-data-science-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/ung-dung-cua-data-science.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-vai-tro-va-l\u1ee3i-ich-c\u1ee7a-data-science-trong-doanh-nghi\u1ec7p\">2. Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a data science trong doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>Data science kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ecbnh h\u01b0\u1edbng cho s\u1ef1 ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. Nh\u1eefng \u1ee9ng d\u1ee5ng data science trong doanh nghi\u1ec7p ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng v\u00e0 \u0111\u00f3ng vai tr\u00f2 thi\u1ebft y\u1ebfu trong nhi\u1ec1u l\u0129nh v\u1ef1c, t\u1eeb marketing, v\u1eadn h\u00e0nh \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a khoa h\u1ecdc d\u1eef li\u1ec7u m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-phan-tich-hanh-vi-khach-hang\">2.1 Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a data science l\u00e0 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng. C\u00e1c data scientist thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau (website, m\u1ea1ng x\u00e3 h\u1ed9i, h\u1ec7 th\u1ed1ng CRM&#8230;) \u0111\u1ec3 x\u00e2y d\u1ef1ng insight kh\u00e1ch h\u00e0ng. Nh\u1eefng insight n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing, t\u1ea1o ra c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Netflix v\u00e0 Amazon s\u1eed d\u1ee5ng data science&nbsp; \u0111\u1ec3 theo d\u00f5i th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng, t\u1eeb l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm \u0111\u1ebfn c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c h\u1ecd y\u00eau th\u00edch v\u00e0 xem nhi\u1ec1u, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-d\u1ef1-doan-nhu-c\u1ea7u-th\u1ecb-tr\u01b0\u1eddng\">2.2 D\u1ef1 \u0111o\u00e1n nhu c\u1ea7u, th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Data science cung c\u1ea5p kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y (machine learning). Nh\u1edd \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc nhu c\u1ea7u s\u1ea3n ph\u1ea9m, bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1c c\u00f4ng ty t\u00e0i ch\u00ednh \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 d\u1ef1 b\u00e1o gi\u00e1 c\u1ed5 phi\u1ebfu<\/li>\n\n\n\n<li>C\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh b\u00e1n l\u1ebb d\u00f9ng m\u00f4 h\u00ecnh d\u1ef1 b\u00e1o \u0111\u1ec3 t\u1ed1i \u01b0u l\u01b0\u1ee3ng h\u00e0ng nh\u1eadp theo m\u00f9a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-ca-nhan-hoa-tr\u1ea3i-nghi\u1ec7m-khach-hang\">2.3 C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a khoa h\u1ecdc d\u1eef li\u1ec7u l\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ri\u00eang bi\u1ec7t cho t\u1eebng kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 l\u1ecbch s\u1eed giao d\u1ecbch. V\u1edbi c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng g\u1ee3i \u00fd, \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m nh\u01b0 c\u00e1ch m\u00e0 Google hay Spotify g\u1ee3i \u00fd n\u1ed9i dung cho ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u h\u01a1n v\u00e0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-phat-hi\u1ec7n-gian-l\u1eadn-r\u1ee7i-ro\">2.4 Ph\u00e1t hi\u1ec7n gian l\u1eadn, r\u1ee7i ro<\/h3>\n\n\n\n<p>Trong ng\u00e0nh t\u00e0i ch\u00ednh, ng\u00e2n h\u00e0ng hay b\u1ea3o hi\u1ec3m, \u1ee9ng d\u1ee5ng data science trong doanh nghi\u1ec7p c\u00f2n gi\u00fap ph\u00e1t hi\u1ec7n nh\u1eefng h\u00e0nh vi b\u1ea5t th\u01b0\u1eddng, t\u1eeb \u0111\u00f3 ng\u0103n ch\u1eb7n gian l\u1eadn ho\u1eb7c c\u1ea3nh b\u00e1o s\u1edbm r\u1ee7i ro. C\u00e1c m\u00f4 h\u00ecnh ph\u00e1t hi\u1ec7n b\u1ea5t th\u01b0\u1eddng (anomaly detection) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n \u0111\u1ec3 nh\u1eadn di\u1ec7n h\u00e0nh vi kh\u00f4ng gi\u1ed1ng v\u1edbi c\u00e1c m\u1eabu giao d\u1ecbch th\u00f4ng th\u01b0\u1eddng. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p v\u1eeba \u0111\u1ea3m b\u1ea3o an to\u00e0n d\u1eef li\u1ec7u v\u1eeba gi\u1ea3m thi\u1ec3u t\u1ed5n th\u1ea5t t\u00e0i ch\u00ednh.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-t\u1ed1i-\u01b0u-v\u1eadn-hanh-qu\u1ea3n-ly-t\u1ed3n-kho-chu\u1ed7i-cung-\u1ee9ng\">2.5 T\u1ed1i \u01b0u v\u1eadn h\u00e0nh, qu\u1ea3n l\u00fd t\u1ed3n kho, chu\u1ed7i cung \u1ee9ng<\/h3>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t, logistics, b\u00e1n l\u1ebb c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng khoa h\u1ecdc d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u nh\u1eadp h\u00e0ng, ki\u1ec3m so\u00e1t t\u1ed3n kho, t\u1ed1i \u01b0u h\u00f3a tuy\u1ebfn v\u1eadn chuy\u1ec3n,&#8230;\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh linh ho\u1ea1t h\u01a1n tr\u01b0\u1edbc bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/vai-tro-va-loi-ich-data-science-1024x576.webp\" alt=\"Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a data science\" class=\"wp-image-18428\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/vai-tro-va-loi-ich-data-science-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/vai-tro-va-loi-ich-data-science-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/vai-tro-va-loi-ich-data-science-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/vai-tro-va-loi-ich-data-science-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/vai-tro-va-loi-ich-data-science.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-6-h\u1ed7-tr\u1ee3-ra-quy\u1ebft-d\u1ecbnh-d\u1ef1a-tren-d\u1eef-li\u1ec7u\">2.6 H\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng vai tr\u00f2 then ch\u1ed1t c\u1ee7a data science l\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. C\u00e1c nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u s\u1ebd thu th\u1eadp, x\u1eed l\u00fd c\u1ea3 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 phi c\u1ea5u tr\u00fac, sau \u0111\u00f3 tr\u00edch xu\u1ea5t insight th\u00f4ng qua c\u00e1c m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea v\u00e0 thu\u1eadt to\u00e1n machine learning.<\/p>\n\n\n\n<p>Th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u1ef1c quan h\u00f3a gi\u00fap l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi, ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/data-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1ch thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-cac-thanh-ph\u1ea7n-c\u1ed1t-loi-trong-h\u1ec7-sinh-thai-data-science\">3. C\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i trong h\u1ec7 sinh th\u00e1i data science<\/h2>\n\n\n\n<p><strong>Data Science (khoa h\u1ecdc d\u1eef li\u1ec7u)<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ng\u00e0nh k\u1ef9 thu\u1eadt thu\u1ea7n t\u00fay m\u00e0 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111a ng\u00e0nh, k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7, to\u00e1n h\u1ecdc, th\u1ed1ng k\u00ea v\u00e0 hi\u1ec3u bi\u1ebft kinh doanh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u th\u00e0nh gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n. Trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p, vi\u1ec7c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 khoa h\u1ecdc d\u1eef li\u1ec7u \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa nhi\u1ec1u b\u1ed9 ph\u1eadn v\u00e0 chuy\u00ean m\u00f4n kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 th\u00e0nh ph\u1ea7n \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong quy tr\u00ecnh tri\u1ec3n khai data science:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-thu-th\u1eadp-va-t\u1ed5-ch\u1ee9c-d\u1eef-li\u1ec7u\">3.1 Thu th\u1eadp v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n: h\u1ec7 th\u1ed1ng n\u1ed9i b\u1ed9, h\u00e0nh vi kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u giao d\u1ecbch, d\u1eef li\u1ec7u t\u1eeb \u0111\u1ed1i t\u00e1c, ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng b\u00ean th\u1ee9 ba. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c thu th\u1eadp, d\u1eef li\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef c\u00f3 h\u1ec7 th\u1ed1ng, chu\u1ea9n h\u00f3a v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch ph\u00eda sau. M\u1ed9t d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o \u201cs\u1ea1ch\u201d v\u00e0 \u0111\u00e1ng tin c\u1eady ch\u00ednh l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 khoa h\u1ecdc d\u1eef li\u1ec7u ph\u00e1t huy hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-k\u1ef9-thu\u1eadt-d\u1eef-li\u1ec7u-data-engineering\">3.2 K\u1ef9 thu\u1eadt d\u1eef li\u1ec7u (Data Engineering)<\/h3>\n\n\n\n<p>N\u1ebfu v\u00ed d\u1eef li\u1ec7u l\u00e0 nhi\u00ean li\u1ec7u, th\u00ec data engineering ch\u00ednh l\u00e0 h\u1ec7 th\u1ed1ng \u0111\u01b0\u1eddng \u1ed1ng d\u1eabn nhi\u00ean li\u1ec7u \u0111\u1ebfn \u0111\u00fang n\u01a1i c\u1ea7n s\u1eed d\u1ee5ng. B\u1ed9 ph\u1eadn n\u00e0y ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh c\u00e1c h\u1ec7 th\u1ed1ng x\u1eed l\u00fd d\u1eef li\u1ec7u: t\u1eeb vi\u1ec7c ETL (Extract &#8211; Transform &#8211; Load), \u0111\u1ebfn x\u00e2y d\u1ef1ng pipeline v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u lu\u00e2n chuy\u1ec3n tr\u01a1n tru, \u0111\u00fang \u0111\u1ecbnh d\u1ea1ng v\u00e0 s\u1eb5n s\u00e0ng cho c\u00e1c nh\u00f3m ph\u00e2n t\u00edch ho\u1eb7c machine learning s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-phan-tich-th\u1ed1ng-ke\">3.3 Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea<\/h3>\n\n\n\n<p>Th\u1ed1ng k\u00ea l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u nh\u00ecn ra xu h\u01b0\u1edbng, m\u00f4 h\u00ecnh v\u00e0 m\u1ed1i li\u00ean h\u1ec7 trong d\u1eef li\u1ec7u. V\u1edbi doanh nghi\u1ec7p, \u0111\u00e2y l\u00e0 giai \u0111o\u1ea1n bi\u1ebfn c\u00e1c con s\u1ed1 th\u00e0nh hi\u1ec3u bi\u1ebft c\u00f3 c\u01a1 s\u1edf khoa h\u1ecdc. C\u00e1c k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0: Xu h\u01b0\u1edbng h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111ang thay \u0111\u1ed5i ra sao? Y\u1ebfu t\u1ed1 n\u00e0o \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu? K\u00eanh marketing n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t?&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/thanh-phan-cot-loi-data-science-1024x576.webp\" alt=\"C\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i trong h\u1ec7 sinh th\u00e1i data science\" class=\"wp-image-18435\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/thanh-phan-cot-loi-data-science-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/thanh-phan-cot-loi-data-science-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/thanh-phan-cot-loi-data-science-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/thanh-phan-cot-loi-data-science-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/06\/thanh-phan-cot-loi-data-science.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-machine-learning-ml\">3.4 Machine learning (ML)<\/h3>\n\n\n\n<p>Khi d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch v\u00e0 ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng <a href=\"https:\/\/base.vn\/blog\/machine-learning-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">machine learning<\/a> \u0111\u1ec3 h\u1ecdc t\u1eeb d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 d\u1ef1 \u0111o\u00e1n c\u00e1c h\u00e0nh vi, k\u1ebft qu\u1ea3 trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p nh\u01b0: d\u1ef1 b\u00e1o doanh s\u1ed1, ph\u00e1t hi\u1ec7n gian l\u1eadn, ch\u1ea5m \u0111i\u1ec3m t\u00edn d\u1ee5ng, ho\u1eb7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m. ML gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u00e3 x\u1ea3y ra m\u00e0 c\u00f2n ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c theo xu h\u01b0\u1edbng t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-d\u1eef-li\u1ec7u-l\u1edbn-big-data\">3.5 D\u1eef li\u1ec7u l\u1edbn (big data)<\/h3>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, c\u00e1c doanh nghi\u1ec7p ng\u00e0y nay ph\u1ea3i x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng l\u1edbn, \u0111\u1ebfn t\u1eeb \u0111a d\u1ea1ng ngu\u1ed3n v\u00e0 \u0111\u1ecbnh d\u1ea1ng. Vi\u1ec7c x\u1eed l\u00fd <a href=\"https:\/\/base.vn\/blog\/big-data-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u1eef li\u1ec7u l\u1edbn (big data)<\/a> \u0111\u00f2i h\u1ecfi ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 ki\u1ebfn tr\u00fac ph\u00f9 h\u1ee3p ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00e1m m\u00e2y. Doanh nghi\u1ec7p c\u1ea7n xem d\u1eef li\u1ec7u l\u1edbn kh\u00f4ng ch\u1ec9 l\u00e0 th\u00e1ch th\u1ee9c m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u1ebfu khai th\u00e1c \u0111\u00fang c\u00e1ch.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/data-model-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Model l\u00e0 g\u00ec? V\u00ec sao m\u00f4 h\u00ecnh d\u1eef li\u1ec7u quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-quy-trinh-tri\u1ec3n-khai-data-science-trong-doanh-nghi\u1ec7p\">4. Quy tr\u00ecnh tri\u1ec3n khai data science trong doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>M\u1ed9t d\u1ef1 \u00e1n data science th\u01b0\u1eddng b\u1eaft ngu\u1ed3n t\u1eeb nhu c\u1ea7u kinh doanh c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 nh\u01b0 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u chi ph\u00ed marketing, hay c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u s\u1ebd ph\u1ed1i h\u1ee3p c\u00f9ng c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 hi\u1ec3u r\u00f5 b\u1ed1i c\u1ea3nh v\u1ea5n \u0111\u1ec1, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p th\u00f4ng qua m\u1ed9t quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u00f3 h\u1ec7 th\u1ed1ng. M\u1ed9t trong nh\u1eefng khung quy tr\u00ecnh ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 OSEMN, g\u1ed3m 5 b\u01b0\u1edbc ch\u00ednh sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-o-obtain-data-thu-th\u1eadp-d\u1eef-li\u1ec7u\">4.1 O &#8211; Obtain data (Thu th\u1eadp d\u1eef li\u1ec7u)<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u ph\u1ee5c v\u1ee5 cho ph\u00e2n t\u00edch c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nhi\u1ec1u ngu\u1ed3n: h\u1ec7 th\u1ed1ng n\u1ed9i b\u1ed9 nh\u01b0 CRM, ERP, c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, d\u1eef li\u1ec7u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng t\u1eeb website, ho\u1eb7c <a href=\"https:\/\/base.vn\/blog\/data-warehouse\/\" target=\"_blank\" rel=\"noreferrer noopener\">kho d\u1eef li\u1ec7u<\/a> t\u1eeb \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 cung c\u1ea5p b\u00ean ngo\u00e0i. T\u00f9y v\u00e0o m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00e3 c\u00f3 s\u1eb5n, thu th\u1eadp m\u1edbi ho\u1eb7c mua l\u1ea1i t\u1eeb c\u00e1c b\u00ean uy t\u00edn. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang ngu\u1ed3n v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh h\u1ee3p ph\u00e1p, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1eef li\u1ec7u l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean mang t\u00ednh quy\u1ebft \u0111\u1ecbnh cho to\u00e0n b\u1ed9 quy tr\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-s-scrub-data-lam-s\u1ea1ch-d\u1eef-li\u1ec7u\">4.2 S &#8211; Scrub data (L\u00e0m s\u1ea1ch d\u1eef li\u1ec7u)<\/h3>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i d\u1eef li\u1ec7u n\u00e0o c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ngay. Trong quy tr\u00ecnh data science, \u0111\u00e2y l\u00e0 b\u01b0\u1edbc gi\u00fap chu\u1ea9n h\u00f3a v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 nh\u1ea5t qu\u00e1n, bao g\u1ed3m:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chuy\u1ec3n \u0111\u1ed5i \u0111\u1ecbnh d\u1ea1ng ng\u00e0y\/th\u00e1ng\/n\u0103m v\u1ec1 chu\u1ea9n th\u1ed1ng nh\u1ea5t<\/li>\n\n\n\n<li>X\u1eed l\u00fd c\u00e1c l\u1ed7i ch\u00ednh t\u1ea3, kho\u1ea3ng tr\u1eafng kh\u00f4ng c\u1ea7n thi\u1ebft<\/li>\n\n\n\n<li>S\u1eeda l\u1ed7i s\u1ed1 li\u1ec7u ho\u1eb7c \u0111\u1ecbnh d\u1ea1ng kh\u00f4ng \u0111\u00fang (v\u00ed d\u1ee5: b\u1ecf d\u1ea5u ph\u1ea9y trong s\u1ed1 li\u1ec7u l\u1edbn)<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u k\u1ef9 l\u01b0\u1ee1ng s\u1ebd&nbsp; gi\u00fap lo\u1ea1i b\u1ecf nhi\u1ec5u v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng ph\u00e2n t\u00edch sau n\u00e0y s\u1ebd c\u00f3 \u0111\u1ed9 tin c\u1eady cao h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-e-explore-data-kham-pha-d\u1eef-li\u1ec7u\">4.3 E &#8211; Explore data (Kh\u00e1m ph\u00e1 d\u1eef li\u1ec7u)<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ph\u1ee9c t\u1ea1p, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc kh\u00e1m ph\u00e1 v\u00e0 hi\u1ec3u d\u1eef li\u1ec7u th\u00f4ng qua c\u00e1c bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan, th\u1ed1ng k\u00ea m\u00f4 t\u1ea3 v\u00e0 ph\u00e2n t\u00edch m\u1ed1i t\u01b0\u01a1ng quan. M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng n\u1ed5i b\u1eadt ho\u1eb7c h\u00e0nh vi b\u1ea5t th\u01b0\u1eddng<\/li>\n\n\n\n<li>T\u00ecm ra c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn k\u1ebft qu\u1ea3<\/li>\n\n\n\n<li>L\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y c\u0169ng l\u00e0 l\u00fac doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng c\u01a1 h\u1ed9i ho\u1eb7c r\u1ee7i ro ti\u1ec1m \u1ea9n ngay trong d\u1eef li\u1ec7u hi\u1ec7n c\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-m-model-data-mo-hinh-hoa-d\u1eef-li\u1ec7u\">4.4 M &#8211; Model data (M\u00f4 h\u00ecnh h\u00f3a d\u1eef li\u1ec7u)<\/h3>\n\n\n\n<p>D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch ban \u0111\u1ea7u, c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n ho\u1eb7c ph\u00e2n lo\u1ea1i k\u1ebft qu\u1ea3 mong mu\u1ed1n. Nh\u1eefng thu\u1eadt to\u00e1n ph\u1ed5 bi\u1ebfn nh\u01b0 ph\u00e2n lo\u1ea1i (classification), ph\u00e2n c\u1ee5m (clustering), ho\u1eb7c h\u1ed3i quy (regression) \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn t\u00f9y theo b\u00e0i to\u00e1n c\u1ee5 th\u1ec3.&nbsp;<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n tr\u00ean t\u1eadp d\u1eef li\u1ec7u l\u1ecbch s\u1eed, sau \u0111\u00f3 ki\u1ec3m th\u1eed v\u1edbi t\u1eadp d\u1eef li\u1ec7u ri\u00eang bi\u1ec7t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 ch\u00ednh x\u00e1c. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i nh\u1eb1m t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u1ef1 \u0111o\u00e1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-5-n-interpret-results-di\u1ec5n-gi\u1ea3i-k\u1ebft-qu\u1ea3\">4.5 N &#8211; Interpret results (Di\u1ec5n gi\u1ea3i k\u1ebft qu\u1ea3)<\/h3>\n\n\n\n<p>K\u1ebft qu\u1ea3 t\u1eeb m\u00f4 h\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng con s\u1ed1, m\u00e0 n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh nh\u1eefng th\u00f4ng tin d\u1ec5 hi\u1ec3u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng trong th\u1ef1c ti\u1ec5n. Trong data science, c\u00e1c chuy\u00ean gia d\u1eef li\u1ec7u s\u1ebd k\u1ebft h\u1ee3p v\u1edbi b\u1ed9 ph\u1eadn nghi\u1ec7p v\u1ee5 \u0111\u1ec3 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 th\u00f4ng qua bi\u1ec3u \u0111\u1ed3, b\u1ea3ng b\u00e1o c\u00e1o ho\u1eb7c b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n tr\u1ef1c quan. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 gi\u00fap doanh nghi\u1ec7p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insight quan tr\u1ecdng<\/li>\n\n\n\n<li>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n<\/li>\n\n\n\n<li>Tri\u1ec3n khai h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/data-lake\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data lake l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u h\u1ed3 d\u1eef li\u1ec7u hi\u1ec7n \u0111\u1ea1i d\u00e0nh cho doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-phan-bi\u1ec7t-data-science-v\u1edbi-cac-thu\u1eadt-ng\u1eef-lien-quan\">5. Ph\u00e2n bi\u1ec7t data science v\u1edbi c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan<\/h2>\n\n\n\n<p>Trong l\u0129nh v\u1ef1c d\u1eef li\u1ec7u, c\u00f3 nhi\u1ec1u thu\u1eadt ng\u1eef nh\u01b0 Data Science, Data Analysis, Business Analysis&#8230; th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn v\u00e0 \u0111\u00f4i khi b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi nhau. M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 giao thoa, m\u1ed7i l\u0129nh v\u1ef1c \u0111\u1ec1u c\u00f3 m\u1ee5c ti\u00eau, ph\u1ea1m vi c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u1ea7u ra ri\u00eang.&nbsp;<\/p>\n\n\n\n<p>B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n bi\u1ec7t m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u v\u00e0 tr\u1ef1c quan c\u00e1c thu\u1eadt ng\u1eef:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Thu\u1eadt ng\u1eef&nbsp;<\/strong><\/td><td><strong>M\u1ee5c ti\u00eau ch\u00ednh&nbsp;<\/strong><\/td><td><strong>Ph\u1ea1m vi c\u00f4ng vi\u1ec7c&nbsp;<\/strong><\/td><td><strong>\u0110\u1ea7u ra&nbsp;<\/strong><\/td><\/tr><tr><td>Data Science (Khoa h\u1ecdc d\u1eef li\u1ec7u&nbsp;<\/td><td>Tr\u00edch xu\u1ea5t insight t\u1eeb d\u1eef li\u1ec7u b\u1eb1ng c\u00f4ng ngh\u1ec7, m\u00f4 h\u00ecnh v\u00e0 thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p<\/td><td>Bao g\u1ed3m to\u00e0n b\u1ed9 chu tr\u00ecnh d\u1eef li\u1ec7u: thu th\u1eadp, x\u1eed l\u00fd, ph\u00e2n t\u00edch, m\u00f4 h\u00ecnh h\u00f3a<\/td><td>M\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n, insight, c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch n\u00e2ng cao<\/td><\/tr><tr><td>Data Analysis (Ph\u00e2n tich d\u1eef li\u1ec7u)<\/td><td>Ph\u00e2n t\u00edch v\u00e0 tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/td><td>T\u1eadp trung v\u00e0o ph\u00e2n t\u00edch m\u00f4 t\u1ea3, tr\u1ef1c quan h\u00f3a<\/td><td>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n, b\u00e1o c\u00e1o, bi\u1ec3u \u0111\u1ed3<\/td><\/tr><tr><td>Business Analysis(Ph\u00e2n t\u00edch kinh doanh)<\/td><td>Ph\u00e2n t\u00edch nhu c\u1ea7u kinh doanh, \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/td><td>K\u1ebft n\u1ed1i gi\u1eefa d\u1eef li\u1ec7u v\u00e0 y\u00eau c\u1ea7u kinh doanh, di\u1ec5n gi\u1ea3i k\u1ebft qu\u1ea3 th\u00e0nh h\u00e0nh \u0111\u1ed9ng<\/td><td>Khuy\u1ebfn ngh\u1ecb chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn<\/td><\/tr><tr><td>Data Engineering (K\u1ef9 thu\u1eadt d\u1eef li\u1ec7u)<\/td><td>T\u1ea1o v\u00e0 duy tr\u00ec h\u1ec7 th\u1ed1ng x\u1eed l\u00fd d\u1eef li\u1ec7u, \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u s\u1eb5n s\u00e0ng cho ph\u00e2n t\u00edch<\/td><td>Thi\u1ebft k\u1ebf pipeline, x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u<\/td><td>D\u1eef li\u1ec7u \u0111\u00e3 x\u1eed l\u00fd, h\u1ec7 th\u1ed1ng pipeline<\/td><\/tr><tr><td>Machine Learning (H\u1ecdc m\u00e1y)<\/td><td>Ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng h\u1ecdc t\u1eeb d\u1eef li\u1ec7u, d\u1ef1 \u0111o\u00e1n ho\u1eb7c ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u m\u1edbi<\/td><td>Thi\u1ebft k\u1ebf m\u00f4 h\u00ecnh, vi\u1ebft thu\u1eadt to\u00e1n, t\u1ed1i \u01b0u m\u00f4 h\u00ecnh h\u1ecdc<\/td><td>M\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n, m\u00f4 h\u00ecnh ph\u00e2n lo\u1ea1i<\/td><\/tr><tr><td>Statistics (Th\u1ed1ng k\u00ea)<\/td><td>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 ki\u1ec3m \u0111\u1ecbnh gi\u1ea3 thuy\u1ebft<\/td><td>Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea, ki\u1ec3m \u0111\u1ecbnh m\u00f4 h\u00ecnh \u0111\u01a1n gi\u1ea3n ho\u1eb7c ph\u1ee9c t\u1ea1p<\/td><td>K\u1ebft lu\u1eadn th\u1ed1ng k\u00ea, ki\u1ec3m \u0111\u1ecbnh, h\u1ed3i quy \u0111\u01a1n gi\u1ea3n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-doanh-nghi\u1ec7p-c\u1ea7n-chu\u1ea9n-b\u1ecb-gi-d\u1ec3-tri\u1ec3n-khai-data-science\">6. Doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec \u0111\u1ec3 tri\u1ec3n khai data science?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-1-doanh-nghi\u1ec7p-co-c\u1ea7n-d\u1eef-li\u1ec7u-l\u1edbn-khong\">6.1 Doanh nghi\u1ec7p c\u00f3 c\u1ea7n d\u1eef li\u1ec7u l\u1edbn kh\u00f4ng?<\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 b\u00ec data \u0111\u1ec3 \u00e1p d\u1ee5ng khoa h\u1ecdc d\u1eef li\u1ec7u. Thay v\u00e0o \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 d\u1eef li\u1ec7u c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi b\u00e0i to\u00e1n kinh doanh. M\u1ed9t t\u1eadp d\u1eef li\u1ec7u nh\u1ecf nh\u01b0ng \u0111\u01b0\u1ee3c thu th\u1eadp ch\u00ednh x\u00e1c, s\u1ea1ch s\u1ebd v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb ph\u00e2n t\u00edch s\u1ebd h\u1eefu \u00edch h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ed9t kho d\u1eef li\u1ec7u l\u1edbn nh\u01b0ng thi\u1ebfu t\u1ed5 ch\u1ee9c ho\u1eb7c b\u1ecb nhi\u1ec5u.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ngu\u1ed3n d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng ho\u1ea1ch \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p (ERP)<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng \u0111i\u1ec3m b\u00e1n h\u00e0ng (POS)<\/li>\n\n\n\n<li>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website<\/li>\n\n\n\n<li>M\u1ea1ng x\u00e3 h\u1ed9i (social media)<\/li>\n\n\n\n<li>D\u1eef li\u1ec7u t\u1eeb kh\u1ea3o s\u00e1t, email marketing, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,&#8230;<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 chu\u1ea9n h\u00f3a v\u00e0 t\u1ed1i \u01b0u d\u00f2ng d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o, c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb t\u1ed5ng th\u1ec3 nh\u01b0 Base.vn.&nbsp;<\/p>\n\n\n\n<p>Base.vn l\u00e0 n\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng s\u1ed1 h\u00f3a v\u00e0 \u0111\u1ed3ng b\u1ed9 m\u1ecdi quy tr\u00ecnh n\u1ed9i b\u1ed9, t\u1eeb qu\u1ea3n tr\u1ecb c\u00f4ng vi\u1ec7c, nh\u00e2n s\u1ef1, t\u00e0i ch\u00ednh, kh\u00e1ch h\u00e0ng, \u0111\u1ebfn truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. Khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 qu\u1ea3n l\u00fd tr\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng t\u1eadp trung, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u1eadn h\u00e0nh m\u00e0 c\u00f2n t\u1eebng b\u01b0\u1edbc h\u00ecnh th\u00e0nh m\u1ed9t \u201ckho d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac\u201d \u2013 n\u1ec1n m\u00f3ng quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfn t\u1edbi khai th\u00e1c hi\u1ec7u qu\u1ea3 khoa h\u1ecdc d\u1eef li\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/data-science\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-1024x469.webp\" alt=\"Base-Flatform\" class=\"wp-image-13899\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-1024x469.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-300x138.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-768x352.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-1536x704.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-2-doanh-nghi\u1ec7p-nen-b\u1eaft-d\u1ea7u-t\u1eeb-dau-d\u1ec3-tri\u1ec3n-khai-data-sience\">6.2 Doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u \u0111\u1ec3 tri\u1ec3n khai data sience?<\/h3>\n\n\n\n<p>Tri\u1ec3n khai data science kh\u00f4ng th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00f4ng c\u1ee5 hay c\u00f4ng ngh\u1ec7, m\u00e0 n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb nhu c\u1ea7u v\u00e0 b\u00e0i to\u00e1n kinh doanh c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc g\u1ee3i \u00fd \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t cach hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh b\u00e0i to\u00e1n c\u1ee5 th\u1ec3<\/strong>: Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 m\u00ecnh mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec v\u1edbi d\u1eef li\u1ec7u: t\u0103ng doanh s\u1ed1, t\u1ed1i \u01b0u chi ph\u00ed, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, hay d\u1ef1 b\u00e1o nhu c\u1ea7u?<\/li>\n\n\n\n<li><strong>Ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4<\/strong>: Kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng l\u1edbn ngay t\u1eeb \u0111\u1ea7u. C\u00e1c c\u00f4ng c\u1ee5 m\u00e3 ngu\u1ed3n m\u1edf nh\u01b0 Python, Jupyter Notebook, ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p BI \u0111\u01a1n gi\u1ea3n nh\u01b0 Power BI c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf b\u1eaft \u0111\u1ea7u.<\/li>\n\n\n\n<li><strong>C\u00e2n nh\u1eafc gi\u1eefa nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 v\u00e0 thu\u00ea ngo\u00e0i<\/strong>: Vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 data science n\u1ed9i b\u1ed9 c\u1ea7n th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch. Nhi\u1ec1u doanh nghi\u1ec7p ch\u1ecdn gi\u1ea3i ph\u00e1p thu\u00ea ngo\u00e0i chuy\u00ean gia ho\u1eb7c c\u00f4ng ty t\u01b0 v\u1ea5n \u0111\u1ec3 tri\u1ec3n khai giai \u0111o\u1ea1n \u0111\u1ea7u, sau \u0111\u00f3 m\u1edbi ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9.<\/li>\n\n\n\n<li><strong>L\u00ean k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o ho\u1eb7c h\u1ee3p t\u00e1c chuy\u00ean gia<\/strong>: \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng n\u0103ng l\u1ef1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch n\u00e2ng cao k\u1ef9 n\u0103ng cho \u0111\u1ed9i ng\u0169 hi\u1ec7n t\u1ea1i ho\u1eb7c thi\u1ebft l\u1eadp c\u01a1 ch\u1ebf l\u00e0m vi\u1ec7c chung v\u1edbi chuy\u00ean gia t\u1eeb b\u00ean ngo\u00e0i.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-cac-cong-c\u1ee5-ngon-ng\u1eef-va-n\u1ec1n-t\u1ea3ng-ph\u1ed5-bi\u1ebfn-trong-khoa-h\u1ecdc-d\u1eef-li\u1ec7u\">7. C\u00e1c c\u00f4ng c\u1ee5, ng\u00f4n ng\u1eef v\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn trong khoa h\u1ecdc d\u1eef li\u1ec7u<\/h2>\n\n\n\n<p>Trong h\u1ec7 sinh th\u00e1i phong ph\u00fa c\u1ee7a data science, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u00f9y v\u00e0o m\u1ee5c ti\u00eau v\u00e0 quy m\u00f4 d\u1ef1 \u00e1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ti\u00eau bi\u1ec3u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i hi\u1ec7n nay:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh<\/strong>: Python v\u00e0 R l\u00e0 hai ng\u00f4n ng\u1eef ph\u1ed5 bi\u1ebfn nh\u1edd kh\u1ea3 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u linh ho\u1ea1t v\u00e0 h\u1ec7 sinh th\u00e1i th\u01b0 vi\u1ec7n h\u1ed7 tr\u1ee3 h\u1ecdc m\u00e1y m\u1ea1nh m\u1ebd.<\/li>\n\n\n\n<li><strong>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch &amp; tr\u1ef1c quan h\u00f3a<\/strong>: Jupyter Notebook, SQL, Tableau, Power BI th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 truy v\u1ea5n, ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u d\u1ec5 hi\u1ec3u.<\/li>\n\n\n\n<li><strong>Framework h\u1ecdc m\u00e1y<\/strong>: <a href=\"https:\/\/base.vn\/blog\/tensorflow-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">TensorFlow<\/a> v\u00e0 Scikit-learn l\u00e0 hai trong s\u1ed1 nhi\u1ec1u framework m\u1ea1nh m\u1ebd ph\u1ee5c v\u1ee5 x\u00e2y d\u1ef1ng v\u00e0 hu\u1ea5n luy\u1ec7n m\u00f4 h\u00ecnh m\u00e1y h\u1ecdc.<\/li>\n\n\n\n<li><strong>N\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y<\/strong>: AWS, Google Cloud Platform (GCP) v\u00e0 Microsoft Azure cung c\u1ea5p c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng linh ho\u1ea1t gi\u00fap x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn v\u00e0 tri\u1ec3n khai m\u00f4 h\u00ecnh hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p>L\u01b0u \u00fd: M\u1ed7i doanh nghi\u1ec7p ho\u1eb7c nh\u00f3m d\u1ef1 \u00e1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau, quy m\u00f4 d\u1eef li\u1ec7u, ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt s\u1eb5n c\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-xu-h\u01b0\u1edbng-phat-tri\u1ec3n-c\u1ee7a-data-science-trong-t\u01b0\u01a1ng-lai\">8. Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a data science trong t\u01b0\u01a1ng lai<\/h2>\n\n\n\n<p>Khoa h\u1ecdc d\u1eef li\u1ec7u \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c trong vi\u1ec7c gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u. Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng, l\u0129nh v\u1ef1c n\u00e0y ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u1edbi nhi\u1ec1u xu h\u01b0\u1edbng \u0111\u1ed9t ph\u00e1, \u0111\u1ecbnh h\u00ecnh c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn, ph\u00e2n t\u00edch v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-1-ca-nhan-hoa-sau-h\u01a1n-trong-tr\u1ea3i-nghi\u1ec7m-khach-hang\">8.1 C\u00e1 nh\u00e2n h\u00f3a s\u00e2u h\u01a1n trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Nh\u1edd kh\u1ea3 n\u0103ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c thi\u1ebft b\u1ecb s\u1ed1 v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c \u201c\u0111o ni \u0111\u00f3ng gi\u00e0y\u201d cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng. T\u1eeb g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5, c\u00e1 nh\u00e2n h\u00f3a s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-2-ai-va-machine-learning-chi\u1ebfm-vai-tro-quan-tr\u1ecdng\">8.2 AI v\u00e0 machine learning chi\u1ebfm vai tr\u00f2 quan tr\u1ecdng<\/h3>\n\n\n\n<p>Vi\u1ec7c t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u1ecdc m\u00e1y v\u00e0o qu\u00e1 tr\u00ecnh x\u1eed l\u00fd d\u1eef li\u1ec7u \u0111ang gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 ph\u1ee9c t\u1ea1p, \u0111\u01b0a ra d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 r\u00fat ng\u1eafn th\u1eddi gian ph\u00e2n t\u00edch m\u00e0 c\u00f2n n\u00e2ng cao hi\u1ec7u qu\u1ea3 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-3-phan-tich-d\u1eef-li\u1ec7u-theo-th\u1eddi-gian-th\u1ef1c\">8.3 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c<\/h3>\n\n\n\n<p>Kh\u1ea3 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m ph\u00e1t sinh mang l\u1ea1i l\u1ee3i th\u1ebf l\u1edbn trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ea7n ph\u1ea3n \u1ee9ng nhanh. C\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong ng\u00e0nh t\u00e0i ch\u00ednh, b\u00e1n l\u1ebb hay logistics, s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng, ch\u00ednh x\u00e1c h\u01a1n \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-4-m\u1edf-r\u1ed9ng-\u1ee9ng-d\u1ee5ng-sang-cac-linh-v\u1ef1c-m\u1edbi\">8.4 M\u1edf r\u1ed9ng \u1ee9ng d\u1ee5ng sang c\u00e1c l\u0129nh v\u1ef1c m\u1edbi<\/h3>\n\n\n\n<p>Data science \u0111ang ch\u1ee9ng minh ti\u1ec1m n\u0103ng kh\u00f4ng ch\u1ec9 trong nh\u1eefng ng\u00e0nh quen thu\u1ed9c nh\u01b0 ng\u00e2n h\u00e0ng hay th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang y t\u1ebf, gi\u00e1o d\u1ee5c, s\u1ea3n xu\u1ea5t\u2026 Trong c\u00e1c l\u0129nh v\u1ef1c n\u00e0y, d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-5-tang-c\u01b0\u1eddng-b\u1ea3o-m\u1eadt-va-tinh-minh-b\u1ea1ch-trong-x\u1eed-ly-d\u1eef-li\u1ec7u\">8.5 T\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt v\u00e0 t\u00ednh minh b\u1ea1ch trong x\u1eed l\u00fd d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>Khi d\u1eef li\u1ec7u c\u00e1 nh\u00e2n ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c. Vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 quy \u0111\u1ecbnh ph\u00e1p l\u00fd kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p tr\u00e1nh r\u1ee7i ro, m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1eefng ch\u1eafc t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Trong t\u01b0\u01a1ng lai, khoa h\u1ecdc d\u1eef li\u1ec7u s\u1ebd kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng. Doanh nghi\u1ec7p n\u00e0o n\u1eafm b\u1eaft s\u1edbm xu h\u01b0\u1edbng v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00fang v\u00e0o data science s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-k\u1ebft-lu\u1eadn\">9. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>T\u00f3m l\u1ea1i, khoa h\u1ecdc d\u1eef li\u1ec7u ng\u00e0y nay kh\u00f4ng c\u00f2n l\u00e0 \u201cs\u00e2n ch\u01a1i ri\u00eang\u201d c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu \u0111\u1ed1i v\u1edbi c\u1ea3 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Vi\u1ec7c \u1ee9ng d\u1ee5ng khoa h\u1ecdc d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u v\u1eadn h\u00e0nh, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Do \u0111\u00f3, \u0111\u1ea7u t\u01b0 v\u00e0o khoa h\u1ecdc d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed5i m\u1edbi v\u1ec1 c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u00e3 c\u00f3 d\u1eef li\u1ec7u, nh\u01b0ng l\u1ea1i ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u khai th\u00e1c t\u1eeb \u0111\u00e2u. D\u1eef li\u1ec7u n\u1eb1m r\u1ea3i r\u00e1c \u1edf nhi\u1ec1u b\u1ed9 ph\u1eadn: b\u00e1n h\u00e0ng, marketing, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u2026 nh\u01b0ng ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh. Data science (khoa h\u1ecdc d\u1eef li\u1ec7u) kh\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":18412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"ppma_author":[61],"class_list":["post-18406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Science l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u ng\u00e0nh khoa h\u1ecdc d\u1eef li\u1ec7u t\u1eeb A-Z<\/title>\n<meta name=\"description\" content=\"Data Science l\u00e0 g\u00ec? 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