{"id":196,"date":"2025-03-24T13:52:15","date_gmt":"2025-03-24T06:52:15","guid":{"rendered":"https:\/\/34.124.155.231\/?p=196"},"modified":"2025-03-24T15:14:49","modified_gmt":"2025-03-24T08:14:49","slug":"data-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/data-la-gi\/","title":{"rendered":"Data l\u00e0 g\u00ec? Vai tr\u00f2 quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>D\u00f9 quy m\u00f4 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 l\u1edbn hay nh\u1ecf,&nbsp;<em><strong>Data<\/strong><\/em>&nbsp;lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ef1 th\u00e0nh c\u00f4ng. \u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh cu\u1ed9c c\u00e1ch m\u1ea1ng v\u1ec1 c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111ang b\u00f9ng n\u1ed5, data \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1.<\/p>\n\n\n\n<p>Data kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c th\u00f4ng tin v\u00e0 con s\u1ed1 th\u00f4 c\u1ee9ng. Ch\u00fang c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u00e1nh th\u1ef1c tr\u1ea1ng doanh nghi\u1ec7p v\u00e0 nh\u1edd \u0111\u00f3 c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c. V\u1eady&nbsp;<strong>Data l\u00e0 g\u00ec? Data c\u00f3 vai tr\u00f2 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p?<\/strong>&nbsp;H\u00e3y c\u00f9ng <a data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/\" href=\"https:\/\/base.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Blog<\/a> t\u00ecm l\u1eddi gi\u1ea3i \u0111\u00e1p th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0\">1. Data l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Data (d\u1eef li\u1ec7u) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 c\u00e1c t\u1eadp h\u1ee3p th\u00f4ng tin v\u00e0 s\u1ef1 ki\u1ec7n kh\u00e1c nhau, \u0111\u01b0\u1ee3c thu th\u1eadp, l\u01b0u tr\u1eef, x\u1eed l\u00fd v\u00e0 chia s\u1ebb nh\u1eb1m thu \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin h\u1eefu \u00edch.<\/strong> <strong>D\u1eef li\u1ec7u c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i d\u01b0\u1edbi nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau nh\u01b0 ch\u1eef, s\u1ed1 vi\u1ebft tr\u00ean v\u0103n b\u1ea3n, ho\u1eb7c c\u00e1c byte trong b\u1ed9 nh\u1edb m\u00e1y t\u00ednh, ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n ghi l\u1ea1i trong trong tr\u00ed nh\u1edb con ng\u01b0\u1eddi.&nbsp;<\/strong><\/p>\n\n\n\n<p>Data mang nhi\u1ec1u \u00fd ngh\u0129a v\u00e0 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch n\u00f3 \u0111\u01b0\u1ee3c khai th\u00e1c. Khi data \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch logic v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng, ch\u00fang gi\u00fap doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 th\u00f4ng minh h\u01a1n.<\/p>\n\n\n\n<p>S\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn gi\u1eefa data (d\u1eef li\u1ec7u) v\u1edbi th\u00f4ng tin (information). \u0110\u1ec3 gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, th\u00f4ng tin l\u00e0 nh\u1eefng d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i, s\u1eafp x\u1ebfp ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.Th\u00f4ng tin c\u00f2n l\u00e0 nh\u1eefng d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n v\u00e0 \u0111\u01b0a v\u00e0o quy tr\u00ecnh, nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.&nbsp;<\/p>\n\n\n\n<p><strong>D\u1eef li\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c 3 y\u1ebfu t\u1ed1 sau \u0111\u1ec3 tr\u1edf th\u00e0nh th\u00f4ng tin:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ednh ch\u00ednh x\u00e1c: Th\u00f4ng tin b\u1eaft bu\u1ed9c ph\u1ea3i ch\u00ednh x\u00e1c<\/li>\n\n\n\n<li>T\u00ednh ho\u00e0n thi\u1ec7n: Th\u00f4ng tin c\u1ea7n ph\u1ea3i ho\u00e0n thi\u1ec7n tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng&nbsp;<\/li>\n\n\n\n<li>T\u00ednh th\u1eddi \u0111i\u1ec3m: Th\u00f4ng tin c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng k\u1ecbp th\u1eddi khi c\u1ea7n&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/Data-la-gi.png\" alt=\"Data l\u00e0 g\u00ec?\"\/><figcaption class=\"wp-element-caption\"><em>Data l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">2. Ph\u00e2n lo\u1ea1i Data<\/h2>\n\n\n\n<p>Hi\u1ec3u v\u1ec1 d\u1eef li\u1ec7u l\u00e0 m\u1ed9t chuy\u1ec7n, \u0111\u1ec3 ph\u00e2n lo\u1ea1i ch\u00fang v\u00e0 \u1ee9ng d\u1ee5ng sao cho ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch trong doanh nghi\u1ec7p l\u1ea1i l\u00e0 m\u1ed9t chuy\u1ec7n kh\u00e1c. Th\u00f4ng th\u01b0\u1eddng, data s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c c\u00e1c lo\u1ea1i ch\u00ednh nh\u01b0 sau:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-phan-lo\u1ea1i-d\u1eef-li\u1ec7u-theo-c\u1ea5u-truc-nbsp\">2.1 Ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u theo c\u1ea5u tr\u00fac&nbsp;<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo hai d\u1ea1ng c\u1ea5u tr\u00fac ch\u00ednh, bao g\u1ed3m: d\u1eef li\u1ec7u c\u1ea5u tr\u00fac v\u00e0 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac.<\/p>\n\n\n\n<p><strong>D\u1eef li\u1ec7u c\u1ea5u tr\u00fac (Structured data)<\/strong>:<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u c\u1ea5u tr\u00fac th\u01b0\u1eddng c\u00f3 c\u00e1c quy t\u1eafc r\u00f5 r\u00e0ng v\u1ec1 \u0111\u1ecbnh d\u1ea1ng, nh\u1eb1m gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng truy c\u1eadp, t\u00ecm ki\u1ebfm v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin. V\u00ed d\u1ee5, m\u1ed9t d\u1ea1ng d\u1eef li\u1ec7u c\u1ea5u tr\u00fac li\u00ean quan \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 b\u1ea3ng <a href=\"https:\/\/base.vn\/blog\/data-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/a> v\u1edbi c\u00e1c c\u1ed9t nh\u01b0 t\u00ean, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 email,\u2026&nbsp;<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u c\u1ea5u tr\u00fac th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong c\u00e1c h\u1ec7 qu\u1ea3n tr\u1ecb c\u01a1 s\u1edf d\u1eef li\u1ec7u quan h\u1ec7 (Relational Database Management System) v\u00e0 \u0111\u01b0\u1ee3c truy xu\u1ea5t b\u1eb1ng ng\u00f4n ng\u1eef truy v\u1ea5n c\u00f3 c\u1ea5u tr\u00fac(Structured Query Language).&nbsp;<\/p>\n\n\n\n<p><strong>D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac (Unstructured data)<\/strong><\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 d\u1ea1ng d\u1eef li\u1ec7u kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo m\u1ed9t m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng. D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac th\u01b0\u1eddng bao g\u1ed3m v\u0103n b\u1ea3n, c\u00e1c d\u1ea1ng media, email, t\u00e0i li\u1ec7u PDF,\u2026<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac kh\u00f4ng c\u00f3 quy t\u1eafc c\u1ee5 th\u1ec3 n\u00ean th\u01b0\u1eddng khi\u1ebfn cho vi\u1ec7c truy c\u1eadp v\u00e0 ph\u00e2n t\u00edch tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n. Tuy nhi\u00ean, \u0111\u1ec3 khai th\u00e1c nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb, ng\u01b0\u1eddi d\u00f9ng s\u1ebd x\u1eed l\u00fd b\u1eb1ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, ph\u00e2n lo\u1ea1i h\u00ecnh \u1ea3nh ho\u1eb7c c\u00e1c c\u00e1ch ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p.&nbsp;<\/p>\n\n\n\n<p><strong>D\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac (Semi-structured data)&nbsp;<\/strong><\/p>\n\n\n\n<p>D\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac l\u00e0 lo\u1ea1i d\u1eef li\u1ec7u trung gian, c\u00f3 c\u1ea5u tr\u00fac kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7. Ch\u00fang c\u00f3 th\u1ec3 ch\u1ee9a c\u00e1c th\u00e0nh ph\u1ea7n c\u1ea5u t\u1ea1o nh\u01b0 tr\u01b0\u1eddng, t\u00ean ho\u1eb7c th\u1ebb nh\u01b0ng kh\u00f4ng tu\u00e2n theo m\u1ed9t m\u00f4 h\u00ecnh c\u1ee5 th\u1ec3. D\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0 t\u00e0i li\u1ec7u XML, JSON, CSV, v\u00e0 c\u00e1c t\u1eadp tin log.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-phan-lo\u1ea1i-d\u1eef-li\u1ec7u-theo-ngu\u1ed3n-g\u1ed1c-nbsp\">2.2 Ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u theo ngu\u1ed3n g\u1ed1c&nbsp;<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u c\u00f2n \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo c\u00e1c ngu\u1ed3n g\u1ed1c kh\u00e1c nhau. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t:<\/p>\n\n\n\n<p><strong>D\u1eef li\u1ec7u ngu\u1ed3n m\u1edf (Open data)&nbsp;<\/strong><\/p>\n\n\n\n<p>D\u1eef li\u1ec7u ngu\u1ed3n m\u1edf l\u00e0 t\u1ed5ng h\u1ee3p data m\u00e0 b\u1ea5t k\u00ec ai c\u0169ng c\u00f3 quy\u1ec1n truy c\u1eadp, s\u1eed d\u1ee5ng v\u00e0 chia s\u1ebb m\u1ed9t c\u00e1ch t\u1ef1 do. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 lo\u1ea1i d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7, t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: C\u00e1c b\u1ea3ng th\u1ed1ng k\u00ea d\u00e2n s\u1ed1, d\u1ef1 \u0111o\u00e1n th\u1eddi ti\u1ebft, th\u00f4ng tin v\u1ec1 giao th\u00f4ng c\u00f4ng c\u1ed9ng v\u00e0 t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf,\u2026<\/p>\n\n\n\n<p><strong>D\u1eef li\u1ec7u doanh nghi\u1ec7p (Enterprise data)&nbsp;<\/strong><\/p>\n\n\n\n<p>D\u1eef li\u1ec7u doanh nghi\u1ec7p l\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 qu\u1ea3n l\u00fd b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p c\u1ee5 th\u1ec3. Ch\u00fang bao g\u1ed3m m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh, th\u00f4ng tin v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c, s\u1ea3n ph\u1ea9m,\u2026<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef v\u00e0 s\u1eed d\u1ee5ng trong h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u doanh nghi\u1ec7p, c\u1ee5 th\u1ec3 nh\u01b0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM), h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 (HRM), h\u1ec7 th\u1ed1ng ho\u1ea1ch \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p (ERP),\u2026<\/p>\n\n\n\n<p><strong>D\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng (User-generated data)<\/strong><\/p>\n\n\n\n<p>D\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng l\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 chia s\u1ebb b\u1edfi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n, c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eefng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, b\u00ecnh lu\u1eadn b\u1eb1ng h\u00ecnh \u1ea3nh, video,\u2026&nbsp;<\/p>\n\n\n\n<p>Lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng cho ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (<a href=\"https:\/\/base.vn\/blog\/customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Journey<\/a>).<\/p>\n\n\n\n<p><strong>D\u1eef li\u1ec7u nghi\u00ean c\u1ee9u (Research data)<\/strong><\/p>\n\n\n\n<p>D\u1eef li\u1ec7u nghi\u00ean c\u1ee9u l\u00e0 d\u1ea1ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 \u1ee9ng d\u1ee5ng trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7. Ch\u00fang bao g\u1ed3m d\u1eef li\u1ec7u t\u1eeb c\u00e1c th\u00ed nghi\u1ec7m, kh\u1ea3o s\u00e1t, b\u00e0i ph\u00e2n t\u00edch chuy\u00ean m\u00f4n, t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u v\u00e0 c\u00e1c ngu\u1ed3n th\u00f4ng tin s\u1eb5n c\u00f3 t\u1eeb nh\u00e0 nghi\u00ean c\u1ee9u \u0111i tr\u01b0\u1edbc.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/vai-tro-cua-data.png\" alt=\"Vai tr\u00f2 c\u1ee7a Data trong doanh nghi\u1ec7p\"\/><figcaption class=\"wp-element-caption\"><em>Vai tr\u00f2 c\u1ee7a Data trong doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/big-data-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Big Data l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m, Vai tr\u00f2 v\u00e0 \u1ee8ng d\u1ee5ng c\u1ee7a d\u1eef li\u1ec7u l\u1edbn<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">3. Vai tr\u00f2 c\u1ee7a Data trong doanh nghi\u1ec7p&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-h\u1ed7-tr\u1ee3-ra-quy\u1ebft-d\u1ecbnh-nbsp\">3.1 H\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh&nbsp;<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh v\u00e0 ch\u00ednh x\u00e1c trong doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch thu th\u1eadp v\u00e0 <a href=\"https:\/\/base.vn\/blog\/phan-tich-du-lieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a>, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111ang di\u1ec5n ra.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, d\u1eef li\u1ec7u cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh, x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 d\u1ef1 \u0111o\u00e1n thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai, t\u1eeb \u0111\u00f3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left has-background\" style=\"background-color:#ebf6fd\"><strong><em>\u201cWithout data&nbsp; you are just another person with an opinion\u201d<\/em><\/strong><br><strong><em>(<strong><em>N\u1ebfu kh\u00f4ng c\u00f3 s\u1ed1 li\u1ec7u ch\u1ee9ng minh c\u1ee5 th\u1ec3 th\u00ec t\u1ea5t c\u1ea3 ch\u1ec9 l\u00e0 \u00fd ki\u1ebfn v\u00e0 suy \u0111o\u00e1n c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n m\u00e0 th\u00f4i<\/em><\/strong><\/em><\/strong>)<strong><br><em>\u2013 W.Edwards Deming<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-t\u1ed1i-\u01b0u-hoa-ho\u1ea1t-d\u1ed9ng-kinh-doanh-nbsp\">3.2 T\u1ed1i \u01b0u ho\u00e1 ho\u1ea1t \u0111\u1ed9ng kinh doanh&nbsp;<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u ho\u00e1 ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u00f4ng qua marketing v\u00e0 b\u00e1n h\u00e0ng. D\u1eef li\u1ec7u cung c\u1ea5p c\u00e1c th\u00f4ng tin quan tr\u1ecdng li\u00ean quan kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn ra c\u00e1c \u0111i\u1ec3m y\u1ebfu v\u00e0 c\u01a1 h\u1ed9i ch\u1ec9nh s\u1eeda, c\u1ea3i thi\u1ec7n ch\u00fang. \u0110\u1eb7c bi\u1ec7t trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, doanh nghi\u1ec7p th\u01b0\u1eddng s\u1ebd \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi xoay quanh v\u1ea5n \u0111\u1ec1 \u0111ang t\u1ed3n t\u1ea1i trong b\u1ed9 m\u00e1y:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0m sao \u0111\u1ec3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m?&nbsp;<\/li>\n\n\n\n<li>L\u00e0m sao \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u1eddi gian v\u00e0 quy tr\u00ecnh kh\u00e1ch nh\u1eadn h\u00e0ng t\u1eeb doanh nghi\u1ec7p?&nbsp;<\/li>\n\n\n\n<li>L\u00e0m sao \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m?&nbsp;<\/li>\n\n\n\n<li>L\u00e0m sao \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>Quan tr\u1ecdng nh\u1ea5t, l\u00e0m sao \u0111\u1ec3 lo\u1ea1i b\u1ecf \u0111\u1ed1i th\u1ee7 v\u00e0 d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: M\u1ed9t qu\u1ea3ng c\u00e1o th\u1ea5t b\u1ea1i c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do g\u00e2y l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p. \u0110\u1ec3 t\u00ecm ra nguy\u00ean nh\u00e2n v\u00e0 kh\u1eafc ph\u1ee5c, doanh nghi\u1ec7p s\u1ebd c\u1ea7n \u0111\u1ebfn ph\u00e2n t\u00edch data. D\u1eef li\u1ec7u cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Theo d\u00f5i k\u00eanh ti\u1ebfp th\u1ecb \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o<\/li>\n\n\n\n<li>K\u00eanh n\u00e0o mang l\u1ea1i ROI l\u1edbn nh\u1ea5t, v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng k\u00eanh \u0111\u00f3&nbsp;<\/li>\n\n\n\n<li>T\u00ecm hi\u1ec3u l\u00fd do c\u00e1c k\u00eanh kh\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng t\u1ed1t&nbsp;<\/li>\n\n\n\n<li>\u0110\u01b0a ra ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a ch\u00fang&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng t\u1ea1o l\u1eadp ng\u00e2n s\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n m\u00e0 kh\u00f4ng m\u1eafc l\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u0169.<\/p>\n\n\n\n<p>Data ch\u00ednh l\u00e0 \u0111\u00e1p \u00e1n gi\u00fap th\u00e1o g\u1ee1 nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean. Theo Forbes, 59% doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u h\u01a1n v\u1ec1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t, chu\u1ed7i cung \u1ee9ng, qu\u1ea3n l\u00fd kho, qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng,\u2026 T\u1eeb \u0111\u00f3, data gi\u00fap ch\u1ee7 doanh nghi\u1ec7p hi\u1ec3u kh\u00e1ch h\u00e0ng, d\u1ef1 \u0111o\u00e1n h\u00e0nh vi mua s\u1eafm, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 cung c\u1ea5p, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi,\u2026&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-t\u1ed1i-\u01b0u-hoa-hi\u1ec7u-su\u1ea5t-va-quy-trinh-nbsp\">3.3 T\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 quy tr\u00ecnh&nbsp;<\/h3>\n\n\n\n<p>Khi c\u00f3 d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 gi\u00e1 tr\u1ecb, ho\u1ea1t \u0111\u1ed9ng \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh s\u1ea3n xu\u1ea5t so v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. D\u1eef li\u1ec7u gi\u00fap x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1, l\u00e0m r\u00f5 nguy\u00ean nh\u00e2n v\u00e0 cung c\u1ea5p th\u00f4ng tin \u0111\u1ec3 doanh nghi\u1ec7p nhanh ch\u00f3ng kh\u1eafc ph\u1ee5c.&nbsp;<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u cung c\u1ea5p c\u01a1 s\u1edf \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n v\u00e0 ph\u00e2n t\u00edch s\u1ef1 bi\u1ebfn \u0111\u1ed5i trong to\u00e0n b\u1ed9 quy tr\u00ecnh v\u1eadn h\u00e0nh c\u1ee7a c\u00f4ng ty. T\u1eeb \u0111\u00f3, nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng trong t\u01b0\u01a1ng lai. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 quy tr\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u01b0\u1ee3t m\u00e0 v\u00e0 \u00edt g\u1eb7p kh\u00f3 kh\u0103n h\u01a1n so v\u1edbi th\u00f4ng th\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p><strong>T\u00f3m l\u1ea1i, d\u1eef li\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh, t\u1ed1i \u01b0u ho\u00e1 ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh trong doanh nghi\u1ec7p.<\/strong><\/p>\n\n\n\n<p><strong>Bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ee9c m\u1ea1nh c\u1ea1nh tranh, \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng v\u1edbi thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t t\u1ed1i \u0111a.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/thach-thuc-khi-lam-viec-voi-data.png\" alt=\"Th\u00e1ch th\u1ee9c khi l\u00e0m vi\u1ec7c v\u1edbi Data\"\/><figcaption class=\"wp-element-caption\"><em>Th\u00e1ch th\u1ee9c khi l\u00e0m vi\u1ec7c v\u1edbi Data<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">4. Th\u00e1ch th\u1ee9c khi l\u00e0m vi\u1ec7c v\u1edbi Data<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-qu\u1ea3n-ly-m\u1ed9t-l\u01b0\u1ee3ng-l\u1edbn-d\u1eef-li\u1ec7u-nbsp\">4.1 Qu\u1ea3n l\u00fd m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u&nbsp;<\/h3>\n\n\n\n<p>M\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn l\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u h\u00e0ng ng\u00e0y, v\u00e0 kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n.&nbsp;<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t quy tr\u00ecnh qu\u1ea3n l\u00fd ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p r\u1ea5t d\u1ec5 g\u1eb7p sai s\u00f3t trong kh\u00e2u t\u1ed5 ch\u1ee9c v\u00e0 v\u1eadn h\u00e0nh b\u1ed9 m\u00e1y. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, doanh nghi\u1ec7p n\u00ean c\u00f3 h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef \u2013 truy xu\u1ea5t d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, nh\u00e0 qu\u1ea3n tr\u1ecb c\u0169ng c\u1ea7n \u0111\u1ec3 \u00fd \u0111\u1ebfn t\u00ednh kh\u1ea3 d\u1ee5ng v\u00e0 \u1ed5n \u0111\u1ecbnh c\u1ee7a data \u0111\u1ec3 ph\u00f2ng tr\u1eeb c\u00e1c s\u1ef1 c\u1ed1 m\u1ea5t d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-d\u1ed9-chinh-xac-va-tin-c\u1eady-c\u1ee7a-d\u1eef-li\u1ec7u-nbsp\">4.2 \u0110\u1ed9 ch\u00ednh x\u00e1c v\u00e0 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u&nbsp;<\/h3>\n\n\n\n<p>Vi\u1ec7c nh\u1eadp d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng c\u00f3 \u0111\u1ed9 tin c\u1eady d\u1ec5 d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh thu th\u1eadp data ph\u1ea3i c\u00f3 ngu\u1ed3n g\u1ed1c \u0111\u1ea7y \u0111\u1ee7, c\u00f3 n\u01a1i ki\u1ec3m duy\u1ec7t ch\u1eb7t ch\u1ebd v\u00e0 lu\u00f4n x\u00e1c th\u1ef1c l\u1ea1i th\u00f4ng tin m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-b\u1ea3o-m\u1eadt-va-quy\u1ec1n-rieng-t\u01b0-nbsp\">4.3 B\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0&nbsp;<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi d\u1eef li\u1ec7u doanh nghi\u1ec7p hay d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n quan tr\u1ecdng c\u1ea7n l\u01b0u t\u00e2m t\u1edbi. Data th\u01b0\u1eddng ch\u1ee9a c\u00e1c th\u00f4ng tin nh\u1ea1y c\u1ea3m v\u1ec1 b\u00ed m\u1eadt kinh doanh, v\u1eadn h\u00e0nh t\u1ed5 ch\u1ee9c, kh\u00e1ch h\u00e0ng, nh\u00e2n s\u1ef1,\u2026 Vi\u1ec7c truy c\u1eadp tr\u00e1i ph\u00e9p, x\u00e2m ph\u1ea1m th\u00f4ng tin v\u00e0 l\u1ee3i d\u1ee5ng cho m\u1ee5c \u0111\u00edch c\u00e1 nh\u00e2n s\u1ebd g\u00e2y thi\u1ec7t h\u1ea1i nghi\u00eam tr\u1ecdng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, khi s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 an ninh nh\u01b0 m\u00e3 h\u00f3a th\u00f4ng tin, x\u00e1c th\u1ef1c ng\u01b0\u1eddi d\u00f9ng, ki\u1ec3m so\u00e1t quy\u1ec1n truy c\u1eadp \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a data.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-ngu\u1ed3n-l\u1ef1c-va-k\u1ef9-nang-c\u1ee7a-con-ng\u01b0\u1eddi-b\u1ecb-h\u1ea1n-ch\u1ebf\">4.4 Ngu\u1ed3n l\u1ef1c v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi b\u1ecb h\u1ea1n ch\u1ebf<\/h3>\n\n\n\n<p>S\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u lu\u00f4n \u0111\u00f2i h\u1ecfi con ng\u01b0\u1eddi ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, \u0111\u1ed9 hi\u1ec3u bi\u1ebft nh\u1ea5t \u0111\u1ecbnh trong vi\u1ec7c x\u1eed l\u00fd, ph\u00e2n t\u00edch v\u00e0 t\u1ea1o ra th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb. \u0110\u00f4i khi, s\u1ef1 thi\u1ebfu h\u1ee5t v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 k\u1ef9 n\u0103ng ng\u01b0\u1eddi lao \u0111\u1ed9ng l\u1ea1i g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u01b0\u1eddng d\u00e0i cho doanh nghi\u1ec7p sau n\u00e0y.&nbsp;<\/p>\n\n\n\n<p>Khi \u0111\u00f3, c\u00e1c h\u1ec7 th\u1ed1ng ho\u1eb7c c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p s\u1ebd h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho con ng\u01b0\u1eddi. Qu\u00e1 tr\u00ecnh khai th\u00e1c v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u s\u1ebd di\u1ec5n ra hi\u1ec7u qu\u1ea3 v\u00e0 an to\u00e0n h\u01a1n, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch th\u00f4ng minh.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/thach-thuc-khi-lam-viec-voi-data-1.png\" alt=\"Th\u00e1ch th\u1ee9c khi l\u00e0m vi\u1ec7c v\u1edbi Data\"\/><figcaption class=\"wp-element-caption\"><em>Th\u00e1ch th\u1ee9c khi l\u00e0m vi\u1ec7c v\u1edbi Data<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">5. L\u1ed9 tr\u00ecnh tr\u1edf th\u00e0nh doanh nghi\u1ec7p theo \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u (data-driven)&nbsp;<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/base.vn\/blog\/data-driven\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data-driven (\u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u)<\/a> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ho\u1eb7c x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n. M\u1eb7c d\u00f9 data-driven mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao, nh\u01b0ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng chuy\u1ec3n m\u00ecnh.<\/strong><\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 b\u01b0\u1edbc c\u01a1 b\u1ea3n trong l\u1ed9 tr\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p data-driven:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-s\u1ed1-hoa-d\u1eef-li\u1ec7u-digitization-nbsp\">5.1 S\u1ed1 h\u00f3a d\u1eef li\u1ec7u \u2013 Digitization&nbsp;<\/h3>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p data-driven l\u00e0 s\u1ed1 h\u00f3a d\u1eef li\u1ec7u (Digitization). \u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n \u0111\u1ed5i c\u00e1c d\u1eef li\u1ec7u t\u1eeb d\u1ea1ng v\u1eadt l\u00fd (gi\u1ea5y t\u1edd, v\u0103n b\u1ea3n h\u00e0nh ch\u00ednh) th\u00e0nh d\u1ea1ng \u0111i\u1ec7n t\u1eed (d\u1eef li\u1ec7u s\u1ed1). B\u00ean c\u1ea1nh \u0111\u00f3, <a href=\"https:\/\/base.vn\/blog\/so-hoa-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u1ed1 ho\u00e1 d\u1eef li\u1ec7u<\/a> c\u00f2n l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u1ee9ng d\u1ee5ng k\u1ef9 thu\u1eadt nh\u01b0 qu\u00e9t, ch\u1ee5p \u1ea3nh ho\u1eb7c nh\u1eadp li\u1ec7u d\u1eef li\u1ec7u t\u1eeb ngu\u1ed3n v\u1eadt l\u00fd v\u00e0o h\u1ec7 th\u1ed1ng th\u00f4ng tin.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef, tr\u00edch xu\u1ea5t v\u00e0 chia s\u1ebb tr\u00ean kh\u00f4ng gian qu\u1ea3n tr\u1ecb chung m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ec7n l\u1ee3i.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-t\u1ed1i-\u01b0u-hoa-d\u1eef-li\u1ec7u-digitalization-nbsp\">5.2 T\u1ed1i \u01b0u ho\u00e1 d\u1eef li\u1ec7u \u2013 Digitalization&nbsp;<\/h3>\n\n\n\n<p>Sau khi ho\u00e0n th\u00e0nh b\u01b0\u1edbc m\u1ed9t, data trong b\u1ed9 nh\u1edb c\u1ea7n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p t\u1ed1i \u01b0u ho\u00e1 (Digitalization) th\u00e0nh ngu\u1ed3n th\u00f4ng tin mang ti\u1ec1m n\u0103ng v\u00e0 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng. Qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a n\u00e0y c\u00f3 m\u1ed1i li\u00ean h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi vi\u1ec7c t\u1ed5 ch\u1ee9c, ph\u00e2n lo\u1ea1i v\u00e0 ti\u00eau chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u \u0111\u1ec3 ph\u1ee5c v\u1ee5 qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh.&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a t\u1ed1i \u01b0u ho\u00e1 d\u1eef li\u1ec7u bao g\u1ed3m data cleansing (l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u), data integration (t\u00edch h\u1ee3p d\u1eef li\u1ec7u) v\u00e0 data governance (qu\u1ea3n l\u00fd d\u1eef li\u1ec7u),\u2026 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng tin lu\u00f4n trong tr\u1ea1ng th\u00e1i s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-chuy\u1ec3n-d\u1ed5i-s\u1ed1-digital-transformation-nbsp\">5.3 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u2013 Digital Transformation&nbsp;<\/h3>\n\n\n\n<p>B\u01b0\u1edbc cu\u1ed1i c\u00f9ng \u0111\u1ec3 ho\u00e0n thi\u1ec7n l\u1ed9 tr\u00ecnh ch\u00ednh l\u00e0 <a href=\"https:\/\/base.vn\/blog\/chuyen-doi-so-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> (Digital Transformation). \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n kh\u00f3 th\u1ef1c thi v\u00e0 m\u1ea5t nhi\u1ec1u th\u1eddi gian nh\u1ea5t. L\u00fac n\u00e0y, doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 \u1edf hai b\u01b0\u1edbc tr\u01b0\u1edbc \u0111\u1ec3 thay \u0111\u1ed5i to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy tr\u00ecnh kinh doanh v\u1ed1n c\u00f3.&nbsp;<\/p>\n\n\n\n<p>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh t\u00e1i thi\u1ebft m\u00f4 h\u00ecnh doanh nghi\u1ec7p \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb d\u1eef li\u1ec7u c\u00f3 s\u1eb5n, v\u1edbi m\u1ee5c \u0111\u00edch t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Khi \u0111\u00f3, CEO d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi nh\u1edd quan s\u00e1t b\u1ee9c tranh t\u1ed5ng qu\u00e1t trong doanh nghi\u1ec7p. T\u1ea5t c\u1ea3 l\u00e0 d\u1ef1a tr\u00ean quy tr\u00ecnh t\u1ed5ng h\u1ee3p v\u00e0 tinh gi\u1ea3n d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch th\u00f4ng minh c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/data-draven-1.png\" alt=\"L\u1ed9 tr\u00ecnh tr\u1edf th\u00e0nh doanh nghi\u1ec7p theo Data-Draven\"\/><figcaption class=\"wp-element-caption\"><em>L\u1ed9 tr\u00ecnh tr\u1edf th\u00e0nh doanh nghi\u1ec7p theo Data-Draven<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"6\">6. T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Data&nbsp;lu\u00f4n l\u00e0 m\u1ed9t b\u00e1nh r\u0103ng quan tr\u1ecdng trong b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh kinh doanh v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a doanh nghi\u1ec7p. Hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u v\u00e0o doanh nghi\u1ec7p trong l\u1ed9 tr\u00ecnh ph\u00f9 h\u1ee3p s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft gi\u00fap doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.<\/p>\n\n\n\n<p>V\u00e0 n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p data-driven, Base.vn s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. Hi v\u1ecdng b\u1ea1n s\u1ebd s\u1edbm c\u00f3 m\u00f4i tr\u01b0\u1eddng d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ea7y th\u00f4ng minh v\u00e0 \u01b0ng \u00fd.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00f9 quy m\u00f4 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 l\u1edbn hay nh\u1ecf,&nbsp;Data&nbsp;lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ef1 th\u00e0nh c\u00f4ng. \u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh cu\u1ed9c c\u00e1ch m\u1ea1ng v\u1ec1 c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111ang b\u00f9ng n\u1ed5, data \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1. Data kh\u00f4ng ch\u1ec9 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"ppma_author":[55],"class_list":["post-196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data l\u00e0 g\u00ec? Vai tr\u00f2 quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"D\u1eef li\u1ec7u (Data) l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh. 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