{"id":20526,"date":"2025-11-01T11:10:54","date_gmt":"2025-11-01T04:10:54","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=20526"},"modified":"2025-11-01T11:39:36","modified_gmt":"2025-11-01T04:39:36","slug":"marketing-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/marketing-la-gi\/","title":{"rendered":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t,\u00a0<strong>marketing<\/strong>\u00a0\u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t tr\u1ee5 c\u1ed9t kh\u00f4ng th\u1ec3 thi\u1ebfu, \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1. V\u1eady ch\u00ednh x\u00e1c th\u00ec\u00a0<strong>marketing l\u00e0 g\u00ec<\/strong>\u00a0v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3? \u0110\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a <a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=marketing-la-gi\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> s\u1ebd c\u00f9ng b\u1ea1n kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft to\u00e0n di\u1ec7n n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-marketing-la-gi\">1. Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5\u00a0<strong>marketing l\u00e0 g\u00ec<\/strong>, ch\u00fang ta c\u00f3 th\u1ec3 tham kh\u1ea3o nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a uy t\u00edn. Theo <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Philip_Kotler\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Philip Kotler<\/a> \u2013 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201cCha \u0111\u1ebb ng\u00e0nh Marketing hi\u1ec7n \u0111\u1ea1i\u201d \u2013 \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a: \u201c<em>Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o ra gi\u00e1 tr\u1ecb, truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ec3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1i \u01b0u cho doanh nghi\u1ec7p<\/em>.\u201d<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, <a href=\"https:\/\/www.ama.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hi\u1ec7p h\u1ed9i Marketing Hoa K\u1ef3 (AMA)<\/a> \u0111\u1ecbnh ngh\u0129a marketing l\u00e0: \u201c<em>Ho\u1ea1t \u0111\u1ed9ng, t\u1eadp h\u1ee3p c\u00e1c th\u1ec3 ch\u1ebf v\u00e0 quy tr\u00ecnh nh\u1eb1m t\u1ea1o ra, truy\u1ec1n th\u00f4ng, ph\u00e2n ph\u1ed1i v\u00e0 trao \u0111\u1ed5i c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 to\u00e0n x\u00e3 h\u1ed9i.<\/em>\u201d<\/p>\n\n\n\n<p>C\u00f2n theo Vi\u1ec7n Marketing Anh Qu\u1ed1c (CIM), marketing \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0: \u201c<em>Qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e1c \u0111\u1ecbnh, d\u1ef1 \u0111o\u00e1n v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f3 l\u1ee3i nhu\u1eadn.<\/em>\u201d<\/p>\n\n\n\n<p>T\u1ea1i Vi\u1ec7t Nam, Gi\u00e1o s\u01b0 V\u0169 Th\u1ebf Ph\u00fa \u0111\u01b0a ra \u0111\u1ecbnh ngh\u0129a: \u201c<em><strong>Marketing<\/strong> l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c, t\u00ecm c\u00e1ch ph\u00e2n ph\u1ed1i ch\u00fang \u0111\u1ebfn nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m thu\u1eadn l\u1ee3i v\u1edbi gi\u00e1 c\u1ea3 v\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau th\u1ee5.<\/em>\u201d<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, d\u00f9 v\u1edbi nh\u1eefng c\u00e1ch di\u1ec5n \u0111\u1ea1t kh\u00e1c nhau, b\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a marketing lu\u00f4n xoay quanh vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p t\u1ea1o ra, truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u1ecfa m\u00e3n c\u00e1c nhu c\u1ea7u \u0111\u00f3, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i l\u1ee3i \u00edch b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 cho doanh nghi\u1ec7p m\u00e0 c\u00f2n cho c\u1ea3 x\u00e3 h\u1ed9i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing-la-gi-1024x587.webp\" alt=\"Marketing l\u00e0 g\u00ec\" class=\"wp-image-20531\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing-la-gi-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing-la-gi-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing-la-gi-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing-la-gi-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Marketing l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-nganh-marketing-la-gi\">2. Ng\u00e0nh Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Marketing<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc ph\u1ed5 bi\u1ebfn v\u00e0 thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o sinh vi\u00ean t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng \u1edf Vi\u1ec7t Nam. Ng\u00e0nh h\u1ecdc n\u00e0y trang b\u1ecb ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c ti\u1ec5n v\u1ec1 marketing, bao g\u1ed3m kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, th\u1ea5u hi\u1ec3u nhu c\u1ea7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n, c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>Khi theo h\u1ecdc <strong>ng\u00e0nh Marketing<\/strong>, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc v\u00e0 k\u1ef9 n\u0103ng \u0111a d\u1ea1ng, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market Research) chuy\u00ean s\u00e2u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, m\u1ea1nh m\u1ebd.<\/li>\n\n\n\n<li>Ho\u1ea1ch \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/cham-soc-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a> hi\u1ec7u qu\u1ea3 tr\u01b0\u1edbc, trong v\u00e0 sau b\u00e1n h\u00e0ng \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh.<\/li>\n<\/ul>\n\n\n\n<p>T\u1ea1i Vi\u1ec7t Nam, ng\u00e0nh Marketing ti\u1ebfp t\u1ee5c thu h\u00fat s\u1ef1 quan t\u00e2m l\u1edbn nh\u1edd c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m r\u1ed9ng m\u1edf trong nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1ea1i nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho nh\u1eefng ai \u0111am m\u00ea s\u00e1ng t\u1ea1o v\u00e0 mong mu\u1ed1n t\u1ea1o ra gi\u00e1 tr\u1ecb kinh doanh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/nganh-marketing-1024x587.webp\" alt=\"Marketing l\u00e0 g\u00ec\" class=\"wp-image-20534\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/nganh-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/nganh-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/nganh-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/nganh-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/nganh-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ng\u00e0nh Marketing l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-vai-tro-c\u1ee7a-marketing-trong-doanh-nghi\u1ec7p\">3. Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-nghien-c\u1ee9u-amp-th\u1ea5u-hi\u1ec3u-khach-hang\">3.1 Nghi\u00ean c\u1ee9u &amp; th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng vai tr\u00f2 c\u1ed1t l\u00f5i v\u00e0 quan tr\u1ecdng nh\u1ea5t c\u1ee7a marketing l\u00e0 cung c\u1ea5p cho doanh nghi\u1ec7p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 <a href=\"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a>. Th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean s\u00e2u, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch khoa h\u1ecdc, ho\u1ea1t \u0111\u1ed9ng marketing gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u ti\u1ec1m \u1ea9n, s\u1edf th\u00edch, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u marketing \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, hi\u1ec3u r\u00f5 h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng th\u1eddi \u0111i\u1ec3m h\u1ecd d\u1ec5 d\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua nh\u1ea5t. D\u1ef1a tr\u00ean nh\u1eefng insight n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u1eb1m t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng v\u00e0 doanh thu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-xay-d\u1ef1ng-th\u01b0\u01a1ng-hi\u1ec7u-amp-hinh-\u1ea3nh-doanh-nghi\u1ec7p\">3.2 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u &amp; h\u00ecnh \u1ea3nh doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Ho\u1ea1t \u0111\u1ed9ng marketing kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, \u0111\u00e1ng tin c\u1eady \u0111\u01b0\u1ee3c ki\u1ebfn t\u1ea1o d\u1ef1a tr\u00ean ba y\u1ebfu t\u1ed1 then ch\u1ed1t:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng:<\/strong> Ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ed9c \u0111\u00e1o c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>H\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n:<\/strong> Duy tr\u00ec s\u1ef1 \u0111\u1ed3ng b\u1ed9 t\u1eeb logo, b\u1ed9 nh\u1eadn di\u1ec7n m\u00e0u s\u1eafc, thi\u1ebft k\u1ebf website cho \u0111\u1ebfn phong c\u00e1ch giao ti\u1ebfp tr\u00ean m\u1ecdi k\u00eanh.<\/li>\n\n\n\n<li><strong>Uy t\u00edn v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t:<\/strong> T\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t v\u01b0\u1ee3t tr\u1ed9i gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt gi\u1eefa th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n\n<p>Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb t\u1ed1t v\u00e0 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, kh\u00e1ch h\u00e0ng s\u1ebd ph\u00e1t tri\u1ec3n ni\u1ec1m tin, t\u1eeb \u0111\u00f3 n\u00e2ng cao uy t\u00edn v\u00e0 t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng l\u00e2u d\u00e0i cho t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-t\u1ea1o-ra-va-gia-tang-doanh-thu\">3.3 T\u1ea1o ra v\u00e0 gia t\u0103ng doanh thu<\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Marketing l\u00e0 t\u1ea1o ra doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. Th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh (online v\u00e0 offline), doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>Th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng b\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, content marketing, <a href=\"https:\/\/base.vn\/blog\/email-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer Journey) \u0111\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n\n\n\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, marketing tr\u1ef1c ti\u1ebfp \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-k\u1ebft-n\u1ed1i-doanh-nghi\u1ec7p-v\u1edbi-th\u1ecb-tr\u01b0\u1eddng\">3.4 K\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Marketing ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng. M\u1ed9t doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n th\u00ec kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n c\u1ea7n l\u1eafng nghe nh\u1eefng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i (social media) ho\u1eb7c kh\u1ea3o s\u00e1t sau b\u00e1n h\u00e0ng, marketing gi\u00fap doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 lu\u00f4n c\u1eadp nh\u1eadt, kh\u00f4ng b\u1ecb \u201cl\u1ea1c nh\u1ecbp\u201d v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 li\u00ean t\u1ee5c \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-duy-tri-va-phat-tri\u1ec3n-m\u1ed1i-quan-h\u1ec7-khach-hang\">3.5 Duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng nhi\u1ec1u l\u1ea7n c\u00f3 gi\u00e1 tr\u1ecb g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi. Ngo\u00e0i ra, nhi\u1ec1u nghi\u00ean c\u1ee9u c\u0169ng cho th\u1ea5y chi ph\u00ed t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi cao h\u01a1n r\u1ea5t nhi\u1ec1u l\u1ea7n so v\u1edbi chi ph\u00ed \u0111\u1ec3 kh\u00e1ch c\u0169 quay l\u1ea1i mua h\u00e0ng. Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng qua:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email marketing\/SMS c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n\n\n\n<li>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft (loyalty program).<\/li>\n\n\n\n<li>N\u1ed9i dung sau b\u00e1n (h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, tips, g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m li\u00ean quan).<\/li>\n\n\n\n<li>\u2026..<\/li>\n<\/ul>\n\n\n\n<p>Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 th\u1ea5u hi\u1ec3u, h\u1ecd s\u1ebd tr\u1edf n\u00ean trung th\u00e0nh h\u01a1n, t\u1eeb \u0111\u00f3 gia t\u0103ng Customer Lifetime Value (CLV) \u2013 t\u1ed5ng gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p trong su\u1ed1t m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-marketing-1024x587.webp\" alt=\"Vai tr\u00f2 c\u1ee7a Marketing\" class=\"wp-image-20536\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-cac-lo\u1ea1i-hinh-marketing-ph\u1ed5-bi\u1ebfn-hi\u1ec7n-nay\">4. C\u00e1c lo\u1ea1i h\u00ecnh Marketing ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-trade-marketing-marketing-truy\u1ec1n-th\u1ed1ng\">4.1 Trade Marketing (Marketing truy\u1ec1n th\u1ed1ng)<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi Internet b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay, <a href=\"https:\/\/base.vn\/blog\/trade-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trade Marketing<\/a> \u0111\u00e3 l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ch\u00ednh \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. H\u00ecnh th\u1ee9c n\u00e0y bao g\u1ed3m: Qu\u1ea3ng c\u00e1o tr\u00ean TV, radio, b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, h\u1ed9i ch\u1ee3 tri\u1ec3n l\u00e3m, bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u01afu \u0111i\u1ec3m: T\u1ea1o \u0111\u01b0\u1ee3c s\u1ee9c lan t\u1ecfa r\u1ed9ng, uy t\u00edn cao, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn mu\u1ed1n x\u00e2y d\u1ef1ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>H\u1ea1n ch\u1ebf: Chi ph\u00ed cao, kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi ti\u1ebft v\u00e0 kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-digital-marketing-ti\u1ebfp-th\u1ecb-s\u1ed1\">4.2 Digital Marketing (Ti\u1ebfp th\u1ecb s\u1ed1)<\/h3>\n\n\n\n<p>Trong k\u1ef7 nguy\u00ean 4.0, <a href=\"https:\/\/base.vn\/blog\/digital-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing<\/a> tr\u1edf th\u00e0nh \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c doanh nghi\u1ec7p s\u1ebd t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 cao h\u01a1n. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u00eau bi\u1ec3u g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO\/SEM (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm): \u0111\u01b0a Website c\u1ee7a doanh nghi\u1ec7p l\u00ean top Google.<\/li>\n\n\n\n<li>Social Media Marketing: Facebook, TikTok, LinkedIn, Instagram,\u2026<\/li>\n\n\n\n<li>Email Marketing\/<a href=\"https:\/\/base.vn\/blog\/sms-marketing-la-gi\" target=\"_blank\" rel=\"noreferrer noopener\">SMS Marketing<\/a>: G\u1eedi th\u00f4ng \u0111i\u1ec7p tr\u1ef1c ti\u1ebfp, c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n\n\n\n<li>Paid Ads (Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed): Google Ads, Facebook Ads, Zalo Ads,\u2026<\/li>\n<\/ul>\n\n\n\n<p>\u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Digital Marketing l\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (data-driven) v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Tuy nhi\u00ean, nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh tr\u00ean kh\u00f4ng gian s\u1ed1 r\u1ea5t gay g\u1eaft, v\u00e0 chi ph\u00ed c\u00f3 th\u1ec3 t\u0103ng nhanh ch\u00f3ng n\u1ebfu doanh nghi\u1ec7p qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-content-marketing\">4.3 Content Marketing<\/h3>\n\n\n\n<p>C\u00e2u n\u00f3i \u201cContent is King\u201d v\u1eabn lu\u00f4n \u0111\u00fang \u2013 n\u1ed9i dung ch\u00ednh l\u00e0 linh h\u1ed3n c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i. <a href=\"https:\/\/base.vn\/blog\/content-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing<\/a> t\u1eadp trung v\u00e0o vi\u1ec7c s\u00e1ng t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, h\u1ea5p d\u1eabn nh\u1eb1m thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng. M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c n\u1ed9i dung ph\u1ed5 bi\u1ebfn m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang tri\u1ec3n khai bao g\u1ed3m: c\u00e1c b\u00e0i blog chuy\u00ean s\u00e2u, video h\u01b0\u1edbng d\u1eabn, Podcast, Ebook, Case study, v\u00e0 Infographic.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u01afu \u0111i\u1ec3m: Doanh nghi\u1ec7p x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 uy t\u00edn l\u00e2u d\u00e0i, kh\u00f4ng qu\u00e1 ph\u1ee5 thu\u1ed9c qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>H\u1ea1n ch\u1ebf: Content Marketing \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u1ea7n ki\u00ean tr\u00ec m\u1edbi th\u1ea5y hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, n\u00f3 c\u0169ng y\u00eau c\u1ea7u \u0111\u1ed9i ng\u0169 Marketer ph\u1ea3i s\u00e1ng t\u1ea1o li\u00ean t\u1ee5c \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng\u2026.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-inbound-vs-outbound-marketing\">4.4 Inbound vs Outbound Marketing<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/content-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbound Marketing<\/a> hay c\u00f2n g\u1ecdi l\u00e0 Ti\u1ebfp th\u1ecb \u0111\u1ea9y. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing m\u00e0 doanh nghi\u1ec7p s\u1ebd ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua qu\u1ea3ng c\u00e1o, g\u1ecdi \u0111i\u1ec7n (telesales), email h\u00e0ng lo\u1ea1t\u2026. \u01afu \u0111i\u1ec3m c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y l\u00e0 ti\u1ebfp c\u1eadn nhanh nh\u01b0 n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n n\u1ebfu kh\u00f4ng \u0111\u00fang nhu c\u1ea7u.<\/p>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/inbound-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inbound Marketing<\/a> hay c\u00f2n g\u1ecdi l\u00e0 Ti\u1ebfp th\u1ecb k\u00e9o. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y t\u1eadp trung thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p b\u1eb1ng n\u1ed9i dung h\u1eefu \u00edch nh\u01b0: SEO, social media, nu\u00f4i d\u01b0\u1ee1ng qua email,&#8230;.. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1ea1o ra kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n nh\u01b0ng c\u1ea7n th\u1eddi gian m\u1edbi th\u1ea5y hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t.<\/p>\n\n\n\n<p>Ng\u00e0y nay, nhi\u1ec1u doanh nghi\u1ec7p th\u00e0nh c\u00f4ng th\u01b0\u1eddng k\u1ebft h\u1ee3p c\u1ea3 hai ph\u01b0\u01a1ng ph\u00e1p Inbound v\u00e0 Outbound Marketing \u0111\u1ec3 v\u1eeba m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-5-ai-marketing-amp-marketing-automation\">4.5 AI Marketing &amp; Marketing Automation<\/h3>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh d\u1eef li\u1ec7u l\u1edbn ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 <a href=\"https:\/\/base.vn\/blog\/hanh-vi-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/a> ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p, <a href=\"https:\/\/base.vn\/blog\/ai-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Marketing<\/a> (Ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o) v\u00e0 Marketing Automation (T\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing) \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu v\u00e0 l\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI Marketing:<\/strong> Doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c \u0111\u1ed9 cao, d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua s\u1eafm, th\u1eadm ch\u00ed t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ed9t ph\u1ea7n c\u00e1c t\u00e1c v\u1ee5 b\u00e1n h\u00e0ng\/ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c <a href=\"https:\/\/base.vn\/blog\/ai-agent-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Agent<\/a> th\u00f4ng minh.<\/li>\n\n\n\n<li><strong>Marketing Automation:<\/strong> \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh marketing l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nh\u01b0 g\u1eedi email \u0111\u1ecbnh k\u1ef3, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead nurturing), v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111a k\u00eanh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 th\u1eddi gian, chi ph\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch marketing.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u1edd s\u1ee9c m\u1ea1nh c\u1ee7a AI v\u00e0 Automation, marketing \u0111\u00e3 v\u01b0\u1ee3t xa vai tr\u00f2 \u201ctruy\u1ec1n th\u00f4ng\u201d \u0111\u01a1n thu\u1ea7n, ti\u1ebfn h\u00f3a th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 th\u00f4ng minh, c\u00f3 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m cho t\u1eebng kh\u00e1ch h\u00e0ng \u1edf quy m\u00f4 l\u1edbn \u2013 \u0111i\u1ec1u m\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec1n th\u1ed1ng kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-1024x587.webp\" alt=\"C\u00e1c lo\u1ea1i h\u00ecnh Marketing\" class=\"wp-image-20540\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00e1c lo\u1ea1i h\u00ecnh Marketing ph\u1ed5 bi\u1ebfn<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-ho\u1ea1t-d\u1ed9ng-marketing-trong-k\u1ef7-nguyen-s\u1ed1-nh\u01b0-th\u1ebf-nao\">5. Ho\u1ea1t \u0111\u1ed9ng Marketing trong k\u1ef7 nguy\u00ean s\u1ed1 nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-xu-h\u01b0\u1edbng-chuy\u1ec3n-d\u1ecbch-t\u1eeb-marketing-truy\u1ec1n-th\u1ed1ng-sang-digital-marketing\">5.1 Xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch t\u1eeb Marketing truy\u1ec1n th\u1ed1ng sang Digital Marketing<\/h3>\n\n\n\n<p>Trong qu\u00e1 kh\u1ee9, c\u00e1c doanh nghi\u1ec7p ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0 TV, radio, b\u00e1o ch\u00ed v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, hi\u1ec7n nay, Digital Marketing \u0111\u00e3 v\u01b0\u01a1n l\u00ean chi\u1ebfm \u01b0u th\u1ebf tuy\u1ec7t \u0111\u1ed1i v\u00e0 tr\u1edf th\u00e0nh k\u00eanh ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n\n\n\n<p>L\u00fd do ch\u00ednh cho s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y l\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3: kh\u00e1ch h\u00e0ng d\u00e0nh ng\u00e0y c\u00e0ng nhi\u1ec1u th\u1eddi gian cho internet, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Do \u0111\u00f3, thay v\u00ec ch\u1ec9 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t chi\u1ec1u nh\u01b0 tr\u01b0\u1edbc, marketing hi\u1ec7n \u0111\u1ea1i t\u1eadp trung v\u00e0o t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u, n\u01a1i kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng t\u1ea1o th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n marketing truy\u1ec1n th\u1ed1ng, m\u00e0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p kh\u00e9o l\u00e9o gi\u1eefa c\u1ea3 hai h\u00ecnh th\u1ee9c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-tich-h\u1ee3p-da-kenh-omnichannel-marketing\">5.2 T\u00edch h\u1ee3p \u0111a k\u00eanh (Omnichannel marketing)<\/h3>\n\n\n\n<p>Trong k\u1ef7 nguy\u00ean s\u1ed1, h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n bao gi\u1edd h\u1ebft, khi h\u1ecd kh\u00f4ng ch\u1ec9 t\u01b0\u01a1ng t\u00e1c qua m\u1ed9t k\u00eanh duy nh\u1ea5t. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m tr\u00ean Google.<\/li>\n\n\n\n<li>Xem c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 video gi\u1edbi thi\u1ec7u tr\u00ean TikTok\/YouTube.<\/li>\n\n\n\n<li>Nh\u1eafn tin y\u00eau c\u1ea7u t\u01b0 v\u1ea5n qua Zalo, Messenger ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/li>\n\n\n\n<li>Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd ho\u1eb7c qua website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<\/ul>\n\n\n\n<p>Omnichannel Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh n\u00e0y th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 khi m\u1ed9t kh\u00e1ch h\u00e0ng b\u1ecf d\u1edf gi\u1ecf h\u00e0ng tr\u00ean website, h\u1ecd c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c nh\u1eadn \u0111\u01b0\u1ee3c email nh\u1eafc nh\u1edf ho\u1eb7c th\u00f4ng b\u00e1o \u0111\u1ea9y (push notification) qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>Khi t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a hi\u1ec7u qu\u1ea3, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u201cch\u0103m s\u00f3c xuy\u00ean su\u1ed1t\u201d thay v\u00ec tr\u1ea3i nghi\u1ec7m r\u1eddi r\u1ea1c, t\u1eeb \u0111\u00f3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u00fac \u0111\u1ea9y doanh thu b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-marketing-g\u1eafn-v\u1edbi-tr\u1ea3i-nghi\u1ec7m-khach-hang-customer-experience\">5.3 Marketing g\u1eafn v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience)<\/h3>\n\n\n\n<p>Trong k\u1ef7 nguy\u00ean s\u1ed1, <a href=\"https:\/\/base.vn\/blog\/cx-trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> v\u00f4 c\u00f9ng quan tr\u1ecdng. M\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecf r\u01a1i th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 v\u00ec website ch\u1eadm, quy tr\u00ecnh thanh to\u00e1n ph\u1ee9c t\u1ea1p, hay ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng thi\u1ebfu chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<p>Do \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng Marketing ng\u00e0y nay ph\u1ea3i song h\u00e0nh v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website\/App ph\u1ea3i m\u01b0\u1ee3t, d\u1ec5 s\u1eed d\u1ee5ng.<\/li>\n\n\n\n<li>D\u1ecbch v\u1ee5 h\u1eadu m\u00e3i nhanh ch\u00f3ng, th\u00e2n thi\u1ec7n.<\/li>\n\n\n\n<li>N\u1ed9i dung cung c\u1ea5p ph\u1ea3i h\u1eefu \u00edch, \u0111\u00fang nhu c\u1ea7u.<\/li>\n<\/ul>\n\n\n\n<p>Khi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o \u1edf m\u1ee9c xu\u1ea5t s\u1eafc, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh, s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c, t\u1ea1o ra hi\u1ec7u \u1ee9ng lan truy\u1ec1n t\u1ef1 nhi\u00ean (word-of-mouth marketing) gi\u00fap doanh nghi\u1ec7p thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-ca-nhan-hoa-personalization-d\u1ec3-tang-hi\u1ec7u-qu\u1ea3\">5.4 C\u00e1 nh\u00e2n h\u00f3a (Personalization) \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay, kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u201cm\u1ed9t cho t\u1ea5t c\u1ea3\u201d. Thay v\u00e0o \u0111\u00f3, h\u1ecd k\u1ef3 v\u1ecdng \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u00e1 nh\u00e2n, h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u1ecbch s\u1eed mua s\u1eafm. Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u l\u1edbn (Big Data) v\u00e0 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), marketing hi\u1ec7n \u0111\u1ea1i c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1 nh\u00e2n h\u00f3a \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u r\u1ed9ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u1eedi email ch\u00ednh x\u00e1c v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m.<\/li>\n\n\n\n<li>G\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m \u201cc\u00f3 th\u1ec3 b\u1ea1n th\u00edch\u201d d\u1ef1a tr\u00ean l\u1ecbch s\u1eed duy\u1ec7t web v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/li>\n\n\n\n<li>C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n\n\n<li>T\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9c \u0111\u00e1o cho t\u1eebng c\u00e1 nh\u00e2n.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u201cth\u1ea5u hi\u1ec3u\u201d v\u00e0 tr\u00e2n tr\u1ecdng, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh s\u00e2u s\u1eafc v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/marketing-trong-ky-nguyen-so-1024x587.webp\" alt=\"Marketing trong k\u1ef7 nguy\u00ean s\u1ed1\" class=\"wp-image-20543\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/marketing-trong-ky-nguyen-so-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/marketing-trong-ky-nguyen-so-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/marketing-trong-ky-nguyen-so-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/marketing-trong-ky-nguyen-so-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/marketing-trong-ky-nguyen-so.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ho\u1ea1t \u0111\u1ed9ng Marketing trong k\u1ef7 nguy\u00ean s\u1ed1<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-ph\u1ea7n-m\u1ec1m-base-crm-gi\u1ea3i-phap-h\u1ed7-tr\u1ee3-ho\u1ea1t-d\u1ed9ng-marketing-hi\u1ec7u-qu\u1ea3\">6. Ph\u1ea7n m\u1ec1m Base CRM &#8211; Gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng Marketing hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<p>\u0110\u1ec3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n c\u1ea7n c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd v\u00e0 \u0111o l\u01b0\u1eddng. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac <a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> tr\u1edf th\u00e0nh tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1eadp trung d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng: Thay v\u00ec r\u1ea3i r\u00e1c tr\u00ean nhi\u1ec1u k\u00eanh (email, m\u1ea1ng x\u00e3 h\u1ed9i, telesales\u2026), Base CRM gi\u00fap doanh nghi\u1ec7p l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed9t n\u01a1i duy nh\u1ea5t.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch h\u00e0nh vi &amp; nhu c\u1ea7u: Marketing hi\u1ec7n \u0111\u1ea1i c\u1ea7n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (data-driven). Base CRM cho ph\u00e9p theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng trong su\u1ed1t h\u00e0nh tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p d\u1ec5 d\u00e0ng c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c.<\/li>\n\n\n\n<li>T\u00edch h\u1ee3p \u0111a k\u00eanh (Omnichannel): Ph\u1ea7n m\u1ec1m k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c k\u00eanh b\u00e1n h\u00e0ng v\u00e0 marketing (email, zalo, website, social\u2026), \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch.<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 Marketing &amp; Sales: Nh\u1edd h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o, doanh nghi\u1ec7p bi\u1ebft k\u00eanh n\u00e0o mang l\u1ea1i nhi\u1ec1u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, chi\u1ebfn d\u1ecbch n\u00e0o c\u00f3 ROI cao, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c nhanh ch\u00f3ng.<\/li>\n<\/ul>\n\n\n\n<p>Ph\u1ea7n m\u1ec1m Base CRM \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ecbch v\u1ee5 CRM t\u1ed1i \u01b0u cho doanh nghi\u1ec7p Vi\u1ec7t trong qu\u1ea3n l\u00fd marketing c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1024x576.webp\" alt=\"Base CRM\" class=\"wp-image-20935\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> &#8211; Gi\u1ea3i ph\u00e1p CRM to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-bai\">7. K\u1ebft b\u00e0i<\/h2>\n\n\n\n<p>Marketing kh\u00f4ng ch\u1ec9 l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh thu v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng. Hy v\u1ecdng th\u00f4ng qua b\u00e0i vi\u1ebft b\u1ea1n \u0111\u00e3 hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t,\u00a0marketing\u00a0\u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t tr\u1ee5 c\u1ed9t kh\u00f4ng th\u1ec3 thi\u1ebfu, \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1. V\u1eady ch\u00ednh x\u00e1c th\u00ec\u00a0marketing l\u00e0 g\u00ec\u00a0v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":20533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"ppma_author":[63],"class_list":["post-20526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, t\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing trong doanh nghi\u1ec7p v\u00e0 c\u00e1ch t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/marketing-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"Marketing l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, t\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing trong doanh nghi\u1ec7p v\u00e0 c\u00e1ch t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.vn\/blog\/marketing-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/base.vietnam\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-01T04:10:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-01T04:39:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n H\u1ea3i H\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n H\u1ea3i H\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/\"},\"author\":{\"name\":\"Nguy\u1ec5n H\u1ea3i H\u00e0\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/9e8aa4408ef9e85917e509d2d5337619\"},\"headline\":\"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p\",\"datePublished\":\"2025-11-01T04:10:54+00:00\",\"dateModified\":\"2025-11-01T04:39:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/\"},\"wordCount\":5151,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/base.vn\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/base.vn\/blog\/marketing-la-gi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/\",\"url\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/\",\"name\":\"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg\",\"datePublished\":\"2025-11-01T04:10:54+00:00\",\"dateModified\":\"2025-11-01T04:39:36+00:00\",\"description\":\"Marketing l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, t\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing trong doanh nghi\u1ec7p v\u00e0 c\u00e1ch t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.\",\"breadcrumb\":{\"@id\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/base.vn\/blog\/marketing-la-gi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/#primaryimage\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/base.vn\/blog\/marketing-la-gi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tin t\u1ee9c\",\"item\":\"https:\/\/base.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/base.vn\/blog\/category\/kien-thuc-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/base.vn\/blog\/#website\",\"url\":\"https:\/\/base.vn\/blog\/\",\"name\":\"Base Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/base.vn\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/base.vn\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/base.vn\/blog\/#organization\",\"name\":\"Base.vn\",\"url\":\"https:\/\/base.vn\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png\",\"width\":153,\"height\":47,\"caption\":\"Base.vn\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/base.vietnam\",\"https:\/\/www.linkedin.com\/company\/baseinc\",\"https:\/\/www.youtube.com\/channel\/UCtliV35MJd2Krt19X5r8jBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/9e8aa4408ef9e85917e509d2d5337619\",\"name\":\"Nguy\u1ec5n H\u1ea3i H\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/image\/e80a3b9d3f519178cc51fb070b1bb15a\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/nguyen-hai-ha.jpg\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/nguyen-hai-ha.jpg\",\"caption\":\"Nguy\u1ec5n H\u1ea3i H\u00e0\"},\"description\":\"V\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ch\u1ecb Nguy\u1ec5n H\u1ea3i H\u00e0 hi\u1ec7n \u0111ang l\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n cho nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 l\u1edbn t\u1ea1i Vi\u1ec7t Nam. Ch\u1ecb kh\u00f4ng ch\u1ec9 am hi\u1ec3u s\u00e2u v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i nh\u01b0 Inbound Marketing, Performance Marketing hay AI Marketing, m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i l\u00fd thuy\u1ebft v\u1edbi th\u1ef1c ti\u1ec5n \u0111\u1ec3 mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho t\u1eebng doanh nghi\u1ec7p. T\u1ea1i Base.vn, ch\u1ecb Nguy\u1ec5n H\u1ea3i H\u00e0 th\u01b0\u1eddng xuy\u00ean chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 g\u00f3c nh\u00ecn m\u1edbi m\u1ebb gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb v\u00e0 marketer x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean s\u1ed1.\",\"url\":\"https:\/\/base.vn\/blog\/tac-gia\/hai-ha\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p","description":"Marketing l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, t\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing trong doanh nghi\u1ec7p v\u00e0 c\u00e1ch t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/base.vn\/blog\/marketing-la-gi\/","og_locale":"vi_VN","og_type":"article","og_title":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p","og_description":"Marketing l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, t\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing trong doanh nghi\u1ec7p v\u00e0 c\u00e1ch t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.","og_url":"https:\/\/base.vn\/blog\/marketing-la-gi\/","og_site_name":"Base Blog","article_publisher":"https:\/\/www.facebook.com\/base.vietnam","article_published_time":"2025-11-01T04:10:54+00:00","article_modified_time":"2025-11-01T04:39:36+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg","type":"image\/jpeg"}],"author":"Nguy\u1ec5n H\u1ea3i H\u00e0","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n H\u1ea3i H\u00e0","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"20 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/base.vn\/blog\/marketing-la-gi\/#article","isPartOf":{"@id":"https:\/\/base.vn\/blog\/marketing-la-gi\/"},"author":{"name":"Nguy\u1ec5n H\u1ea3i H\u00e0","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/9e8aa4408ef9e85917e509d2d5337619"},"headline":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p","datePublished":"2025-11-01T04:10:54+00:00","dateModified":"2025-11-01T04:39:36+00:00","mainEntityOfPage":{"@id":"https:\/\/base.vn\/blog\/marketing-la-gi\/"},"wordCount":5151,"commentCount":0,"publisher":{"@id":"https:\/\/base.vn\/blog\/#organization"},"image":{"@id":"https:\/\/base.vn\/blog\/marketing-la-gi\/#primaryimage"},"thumbnailUrl":"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg","articleSection":["Marketing"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/base.vn\/blog\/marketing-la-gi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/base.vn\/blog\/marketing-la-gi\/","url":"https:\/\/base.vn\/blog\/marketing-la-gi\/","name":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p","isPartOf":{"@id":"https:\/\/base.vn\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/base.vn\/blog\/marketing-la-gi\/#primaryimage"},"image":{"@id":"https:\/\/base.vn\/blog\/marketing-la-gi\/#primaryimage"},"thumbnailUrl":"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg","datePublished":"2025-11-01T04:10:54+00:00","dateModified":"2025-11-01T04:39:36+00:00","description":"Marketing l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u vai tr\u00f2, t\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing trong doanh nghi\u1ec7p v\u00e0 c\u00e1ch t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.","breadcrumb":{"@id":"https:\/\/base.vn\/blog\/marketing-la-gi\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/base.vn\/blog\/marketing-la-gi\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/marketing-la-gi\/#primaryimage","url":"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg","width":1200,"height":628,"caption":"Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/base.vn\/blog\/marketing-la-gi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tin t\u1ee9c","item":"https:\/\/base.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/base.vn\/blog\/category\/kien-thuc-marketing\/"},{"@type":"ListItem","position":3,"name":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p"}]},{"@type":"WebSite","@id":"https:\/\/base.vn\/blog\/#website","url":"https:\/\/base.vn\/blog\/","name":"Base Blog","description":"","publisher":{"@id":"https:\/\/base.vn\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/base.vn\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/base.vn\/blog\/#organization","name":"Base.vn","url":"https:\/\/base.vn\/blog\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png","width":153,"height":47,"caption":"Base.vn"},"image":{"@id":"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/base.vietnam","https:\/\/www.linkedin.com\/company\/baseinc","https:\/\/www.youtube.com\/channel\/UCtliV35MJd2Krt19X5r8jBQ"]},{"@type":"Person","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/9e8aa4408ef9e85917e509d2d5337619","name":"Nguy\u1ec5n H\u1ea3i H\u00e0","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/image\/e80a3b9d3f519178cc51fb070b1bb15a","url":"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/nguyen-hai-ha.jpg","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/nguyen-hai-ha.jpg","caption":"Nguy\u1ec5n H\u1ea3i H\u00e0"},"description":"V\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ch\u1ecb Nguy\u1ec5n H\u1ea3i H\u00e0 hi\u1ec7n \u0111ang l\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n cho nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 l\u1edbn t\u1ea1i Vi\u1ec7t Nam. Ch\u1ecb kh\u00f4ng ch\u1ec9 am hi\u1ec3u s\u00e2u v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i nh\u01b0 Inbound Marketing, Performance Marketing hay AI Marketing, m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i l\u00fd thuy\u1ebft v\u1edbi th\u1ef1c ti\u1ec5n \u0111\u1ec3 mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho t\u1eebng doanh nghi\u1ec7p. T\u1ea1i Base.vn, ch\u1ecb Nguy\u1ec5n H\u1ea3i H\u00e0 th\u01b0\u1eddng xuy\u00ean chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 g\u00f3c nh\u00ecn m\u1edbi m\u1ebb gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb v\u00e0 marketer x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean s\u1ed1.","url":"https:\/\/base.vn\/blog\/tac-gia\/hai-ha\/"}]}},"jetpack_featured_media_url":"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/Marketing.jpg","authors":[{"term_id":63,"user_id":19,"is_guest":0,"slug":"hai-ha","display_name":"Nguy\u1ec5n H\u1ea3i H\u00e0","avatar_url":{"url":"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/nguyen-hai-ha.jpg","url2x":"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/nguyen-hai-ha.jpg"},"first_name":"H\u1ea3i H\u00e0","last_name":"Nguy\u1ec5n","user_url":"","job_title":"","description":"V\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, Nguy\u1ec5n H\u1ea3i H\u00e0 hi\u1ec7n \u0111ang l\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n cho nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 l\u1edbn t\u1ea1i Vi\u1ec7t Nam. Ch\u1ecb kh\u00f4ng ch\u1ec9 am hi\u1ec3u s\u00e2u v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i nh\u01b0 Inbound Marketing, Performance Marketing hay AI Marketing, m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i l\u00fd thuy\u1ebft v\u1edbi th\u1ef1c ti\u1ec5n \u0111\u1ec3 mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho t\u1eebng doanh nghi\u1ec7p. T\u1ea1i Base.vn, Nguy\u1ec5n H\u1ea3i H\u00e0 th\u01b0\u1eddng xuy\u00ean chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 g\u00f3c nh\u00ecn m\u1edbi m\u1ebb gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb v\u00e0 marketer x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean s\u1ed1."}],"_links":{"self":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/20526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/comments?post=20526"}],"version-history":[{"count":0,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/20526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media\/20533"}],"wp:attachment":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media?parent=20526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/categories?post=20526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/tags?post=20526"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/ppma_author?post=20526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}