{"id":20623,"date":"2025-08-22T14:59:11","date_gmt":"2025-08-22T07:59:11","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=20623"},"modified":"2025-10-22T13:58:27","modified_gmt":"2025-10-22T06:58:27","slug":"digital-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/digital-marketing-la-gi\/","title":{"rendered":"Digital Marketing l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t v\u1edbi Marketing truy\u1ec1n th\u1ed1ng"},"content":{"rendered":"\n<p>Trong k\u1ef7 nguy\u00ean s\u1ed1, <strong>Digital Marketing<\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh \u201cv\u0169 kh\u00ed\u201d quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft. Nh\u01b0ng Digital Marketing th\u1ef1c ch\u1ea5t l\u00e0 g\u00ec, kh\u00e1c bi\u1ec7t ra sao so v\u1edbi Marketing truy\u1ec1n th\u1ed1ng, v\u00e0 t\u1ea1i sao ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y? H\u00e3y c\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=digital-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u chi ti\u1ebft trong b\u00e0i vi\u1ebft sau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-digital-marketing-la-gi\">1. Digital Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Theo Philips Kotler (Cha \u0111\u1ebb Marketing hi\u1ec7n \u0111\u1ea1i): <em>\u201c<strong>Digital Marketing<\/strong> (hay <strong>Marketing \u0111i\u1ec7n t\u1eed<\/strong>) l\u00e0 qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1, ph\u00e2n ph\u1ed1i v\u00e0 x\u00fac ti\u1ebfn \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 \u00fd t\u01b0\u1edfng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n d\u1ef1a tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed v\u00e0 Internet\u201d<\/em>.<\/p>\n\n\n\n<p>Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, <strong>Digital Marketing<\/strong> l\u00e0 to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u01b0\u1ee3c di\u1ec5n ra tr\u00ean m\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 s\u1ed1.&nbsp; Doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Digital Marketing s\u1ebd bao g\u1ed3m m\u1ed9t lo\u1ea1t chi\u1ebfn l\u01b0\u1ee3c, k\u00eanh nh\u01b0: M\u1ea1ng x\u00e3 h\u1ed9i, SEO\/SEM, <a href=\"https:\/\/base.vn\/blog\/email-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Marketing<\/a>, Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, Content Marketing, Video Marketing\u2026. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng, n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/digital-marketing-la-gi-1024x587.webp\" alt=\"Digital Marketing l\u00e0 g\u00ec\" class=\"wp-image-20630\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/digital-marketing-la-gi-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/digital-marketing-la-gi-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/digital-marketing-la-gi-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/digital-marketing-la-gi-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/digital-marketing-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Digital Marketing l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-cac-kenh-digital-marketing-ph\u1ed5-bi\u1ebfn-hi\u1ec7n-nay\">2. C\u00e1c k\u00eanh Digital Marketing ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-website-seo-amp-sem\">2.1 Website, SEO &amp; SEM<\/h3>\n\n\n\n<p>Website \u0111\u01b0\u1ee3c xem nh\u01b0 ng\u00f4i nh\u00e0 online c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 website tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n k\u1ebft h\u1ee3p c\u1ea3 SEO v\u00e0 SEM, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO (Search Engine Optimization): T\u1ed1i \u01b0u website, t\u1eeb kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean Google, mang l\u1ea1i l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u1ed5n \u0111\u1ecbnh.<\/li>\n\n\n\n<li>SEM (Search Engine Marketing): Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm (Google Ads) \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ngay khi h\u1ecd c\u00f3 nhu c\u1ea7u.<\/li>\n<\/ul>\n\n\n\n<p>Theo \u0111\u00f3, SEO c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i, b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p, c\u00f2n SEM s\u1ebd gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t. Khi c\u1ea3 hai \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p, doanh nghi\u1ec7p v\u1eeba c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng ng\u1eafn h\u1ea1n, v\u1eeba x\u00e2y d\u1ef1ng uy t\u00edn d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-social-media-marketing\">2.2 Social Media Marketing<\/h3>\n\n\n\n<p>Social Media hay M\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay v\u00e0 l\u00e0 m\u1ed9t k\u00eanh giao ti\u1ebfp g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c n\u1ec1n t\u1ea3ng b\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng hi\u1ec7n nay c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook: T\u1ea1i Vi\u1ec7t Nam, Facebook c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn, ph\u00f9 h\u1ee3p cho h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh ngh\u1ec1 t\u1eeb b\u00e1n l\u1ebb, th\u1eddi trang, F&amp;B \u0111\u1ebfn d\u1ecbch v\u1ee5 B2B. T\u1ea1i \u0111\u00e2y doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng fanpage, group c\u1ed9ng \u0111\u1ed3ng v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng (theo h\u00e0nh vi, s\u1edf th\u00edch, nh\u00e2n kh\u1ea9u h\u1ecdc).<\/li>\n\n\n\n<li>Instagram: V\u1edbi k\u00eanh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o n\u1ed9i dung h\u00ecnh \u1ea3nh v\u00e0 video ng\u1eafn (Reels). R\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh th\u1eddi trang, m\u1ef9 ph\u1ea9m, du l\u1ecbch, lifestyle, h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c b\u1ea1n tr\u1ebb.<\/li>\n\n\n\n<li>Tiktok: TikTok l\u00e0 n\u1ec1n t\u1ea3ng video ng\u1eafn b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t thu h\u00fat gi\u1edbi tr\u1ebb. T\u1ea1i \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t video ng\u1eafn v\u1edbi kh\u1ea3 n\u0103ng lan truy\u1ec1n nhanh, d\u1ec5 \u201cviral\u201d, ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p mu\u1ed1n t\u1ea1o hi\u1ec7u \u1ee9ng viral, t\u0103ng nhanh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>LinkedIn: LinkedIn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean nghi\u1ec7p, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p B2B, nh\u00e2n s\u1ef1 c\u1ea5p cao v\u00e0 c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 c\u1ea7n s\u1ef1 uy t\u00edn. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng Linkedin \u0111\u1ec3 \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u, n\u1ed9i dung chuy\u00ean s\u00e2u, b\u00e0i vi\u1ebft thought leadership\u2026 t\u1eeb \u0111\u00f3 thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng C-Level.<\/li>\n\n\n\n<li>Zalo: Zalo l\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, v\u1edbi h\u01a1n 75 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t m\u1ea1nh \u1edf nh\u00f3m kh\u00e1ch h\u00e0ng n\u1ed9i \u0111\u1ecba. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00f9ng ZaloOA \u0111\u1ec3 g\u1eedi tin nh\u1eafn, th\u00f4ng b\u00e1o, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. Ngo\u00e0i ra c\u00f2n c\u00f3 t\u00ednh n\u0103ng chat, \u0111\u1eb7t h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y\u2026.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/social-media-marketing-1024x587.webp\" alt=\"Social Media Marketing\" class=\"wp-image-20633\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/social-media-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/social-media-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/social-media-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/social-media-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/social-media-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00e1c k\u00eanh Digital Marketing ph\u1ed5 bi\u1ebfn<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-email-marketing-sms-marketing\">2.3 Email Marketing\/SMS Marketing<\/h3>\n\n\n\n<p>Email Marketing \u0111\u00e3 c\u00f3 t\u1eeb l\u00e2u v\u00e0 v\u1eabn lu\u00f4n ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 trong vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng, duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi email, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi b\u1ea3n tin \u0111\u1ecbnh k\u1ef3 (newsletter), \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a, ho\u1eb7c th\u00f4ng b\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ebfn t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/sms-marketing-la-gi\" target=\"_blank\" rel=\"noreferrer noopener\">SMS Marketing<\/a> t\u1eadn d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi m\u00e3 gi\u1ea3m gi\u00e1, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng, hay th\u00f4ng b\u00e1o s\u1ef1 ki\u1ec7n \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-content-marketing\">2.4 Content Marketing<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/content-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing<\/a> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung gi\u00e1 tr\u1ecb, h\u1eefu \u00edch, nh\u1eb1m thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng. Thay v\u00ec \u201cb\u00e1n h\u00e0ng\u201d tr\u1ef1c di\u1ec7n, Content Marketing x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u trong chi\u1ebfn l\u01b0\u1ee3c Digital Marketing g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog\/SEO Content: C\u00e1c b\u00e0i vi\u1ebft chia s\u1ebb ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m, gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng quan t\u00e2m. \u0110\u00e2y l\u00e0 k\u00eanh gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean th\u00f4ng qua t\u1ed1i \u01b0u SEO.<\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/video-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video Marketing<\/a>: N\u1ed9i dung tr\u1ef1c quan, sinh \u0111\u1ed9ng, d\u1ec5 t\u1ea1o c\u1ea3m x\u00fac v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng, ph\u00f9 h\u1ee3p cho m\u1ea1ng x\u00e3 h\u1ed9i (TikTok, YouTube, Facebook) v\u00e0 c\u1ea3 website.<\/li>\n\n\n\n<li>Ebook\/Whitepaper: T\u00e0i li\u1ec7u chuy\u00ean s\u00e2u, th\u01b0\u1eddng d\u00f9ng trong B2B \u0111\u1ec3 th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n v\u00e0 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>Podcast: \u0110\u1ecbnh d\u1ea1ng \u00e2m thanh ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, ph\u00f9 h\u1ee3p cho n\u1ed9i dung ph\u00e2n t\u00edch chuy\u00ean s\u00e2u ho\u1eb7c chia s\u1ebb ki\u1ebfn th\u1ee9c, gi\u00fap doanh nghi\u1ec7p g\u1eafn k\u1ebft v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u201cnghe\u201d khi di chuy\u1ec3n, l\u00e0m vi\u1ec7c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-paid-ads-google-ads-facebook-ads\">2.5 Paid Ads (Google Ads, Facebook Ads\u2026)<\/h3>\n\n\n\n<p>Paid Ads hay qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, ch\u00ednh x\u00e1c. Kh\u00e1c v\u1edbi SEO c\u1ea7n th\u1eddi gian d\u00e0i \u0111\u1ec3 t\u1ea1o hi\u1ec7u qu\u1ea3, Paid Ads s\u1ebd hi\u1ec3n th\u1ecb ngay \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads: Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan tr\u00ean Google ho\u1eb7c tr\u00ean h\u1ec7 th\u1ed1ng hi\u1ec3n th\u1ecb (GDN, YouTube). \u0110\u00e2y l\u00e0 k\u00eanh m\u1ea1nh v\u1ec1 \u00fd \u0111\u1ecbnh mua h\u00e0ng v\u00ec kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li>Facebook Ads: Cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, s\u1edf th\u00edch\u2026. Ngo\u00e0i Facebook, qu\u1ea3ng c\u00e1o c\u0169ng ph\u00e2n ph\u1ed1i tr\u00ean Instagram v\u00e0 Messenger.<\/li>\n\n\n\n<li>Zalo Ads: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i. Zalo Ads hi\u1ec7u qu\u1ea3 trong vi\u1ec7c g\u1eedi th\u00f4ng b\u00e1o, tin nh\u1eafn tr\u1ef1c ti\u1ebfp v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam.<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Linkedin Ads, Tiktok Ads\u2026 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/paid-ads-1024x587.webp\" alt=\"Paid Ads\" class=\"wp-image-20635\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/paid-ads-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/paid-ads-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/paid-ads-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/paid-ads-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/paid-ads.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Facebook Ads<\/em><\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/marketing-online-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Online l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p 2025<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-vai-tro-va-l\u1ee3i-ich-c\u1ee7a-digital-marketing-d\u1ed1i-v\u1edbi-doanh-nghi\u1ec7p\">3. Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a Digital Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-ti\u1ebfp-c\u1eadn-dung-d\u1ed1i-t\u01b0\u1ee3ng-khach-hang-m\u1ee5c-tieu\">3.1 Ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>So v\u1edbi Marketing truy\u1ec1n th\u00f4ng, Digital c\u00f3 l\u1ee3i th\u1ebf l\u1edbn trong vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng theo \u0111\u00fang \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, h\u00e0nh vi, s\u1edf th\u00edch, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c\u2026<\/p>\n\n\n\n<p>Qua \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c, chi ph\u00ed \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u, gi\u00fap t\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u0169ng nh\u01b0 doanh thu b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, doanh nghi\u1ec7p b\u00e1n ph\u1ea7n m\u1ec1m CRM c\u00f3 ch\u1ea1y qu\u1ea3ng c\u00e1o, s\u1ea3n xu\u1ea5t n\u1ed9i dung nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi l\u00e0m Marketing, Sale,&#8230; ho\u1eb7c ch\u1ee7 doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-do-l\u01b0\u1eddng-phan-tich-hi\u1ec7u-qu\u1ea3-d\u1ec5-dang\">3.2 \u0110o l\u01b0\u1eddng, ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 d\u1ec5 d\u00e0ng<\/h3>\n\n\n\n<p>Kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng (TV, b\u00e1o, bi\u1ec3n qu\u1ea3ng c\u00e1o), n\u01a1i r\u1ea5t kh\u00f3 \u0111\u1ec3 bi\u1ebft bao nhi\u00eau ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m, Digital Marketing cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i chi ti\u1ebft t\u1eebng ch\u1ec9 s\u1ed1: L\u01b0\u1ee3t hi\u1ec3n th\u1ecb, l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, l\u01b0\u1ee3t nh\u1ea5p, chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u2026<\/p>\n\n\n\n<p>Vi\u1ec7c \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c n\u00e0y gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-digital-marketing-1024x587.webp\" alt=\"Vai tr\u00f2 c\u1ee7a Digital Marketing\" class=\"wp-image-20637\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-digital-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-digital-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-digital-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-digital-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/vai-tro-cua-digital-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>L\u1ee3i \u00edch c\u1ee7a Digital Marketing<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-t\u1ed1i-\u01b0u-chi-phi-va-th\u1eddi-gian\">3.3 T\u1ed1i \u01b0u chi ph\u00ed v\u00e0 th\u1eddi gian<\/h3>\n\n\n\n<p>V\u1edbi Digital Marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi chi ph\u00ed nh\u1ecf, ki\u1ec3m tra hi\u1ec7u qu\u1ea3 sau \u0111\u00f3 m\u1edbi m\u1edf r\u1ed9ng v\u00e0 t\u0103ng chi ph\u00ed l\u00ean. \u0110i\u1ec1u n\u00e0y t\u1ed1i \u01b0u r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c b\u1ecf ra m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn cho qu\u1ea3ng c\u00e1o tr\u00ean TV, OOH m\u00e0 kh\u00f4ng ch\u1eafc v\u1ec1 hi\u1ec7u qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00e1c c\u00f4ng c\u1ee5 automation c\u00f2n doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian trong vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, g\u1eedi email, hay remarketing. K\u1ebft qu\u1ea3 l\u00e0 v\u1eeba gi\u1ea3m chi ph\u00ed, v\u1eeba t\u0103ng n\u0103ng su\u1ea5t, gi\u00fap doanh nghi\u1ec7p c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/performance-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Performance Marketing l\u00e0 g\u00ec? V\u00ec sao ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u01b0a chu\u1ed9ng?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-so-sanh-digital-marketing-va-marketing-truy\u1ec1n-th\u1ed1ng\">4. So s\u00e1nh Digital Marketing v\u00e0 Marketing truy\u1ec1n th\u1ed1ng<\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 so s\u00e1nh chi ti\u1ebft Digital Marketing v\u1edbi Marketing truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ti\u00eau ch\u00ed<\/strong><\/td><td><strong>Marketing truy\u1ec1n th\u1ed1ng<\/strong><\/td><td><strong>Digital Marketing<\/strong><\/td><\/tr><tr><td><strong>K\u00eanh truy\u1ec1n th\u00f4ng<\/strong><\/td><td>B\u00e1o, TV, radio, bi\u1ec3n b\u1ea3ng, s\u1ef1 ki\u1ec7n\u2026<\/td><td>Website, m\u1ea1ng x\u00e3 h\u1ed9i, email, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed\u2026<\/td><\/tr><tr><td><strong>\u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn<\/strong><\/td><td>Kh\u00e1 r\u1ed9ng, kh\u00f3 ph\u00e2n lo\u1ea1i, c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p cho nhi\u1ec1u nh\u00f3m.<\/td><td>Target ch\u00ednh x\u00e1c theo \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, h\u00e0nh vi, m\u1ed7i nh\u00f3m m\u1ed9t th\u00f4ng \u0111i\u1ec7p ri\u00eang.<\/td><\/tr><tr><td><strong>T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng<\/strong><\/td><td>M\u1ed9t chi\u1ec1u, ch\u1eadm, kh\u00e1ch h\u00e0ng \u00edt c\u00f3 c\u01a1 h\u1ed9i ph\u1ea3n h\u1ed3i ngay.<\/td><td>Hai chi\u1ec1u, ph\u1ea3n h\u1ed3i th\u1eddi gian th\u1ef1c (b\u00ecnh lu\u1eadn, chat, inbox tr\u1ef1c ti\u1ebfp).<\/td><\/tr><tr><td><strong>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/strong><\/td><td>Kh\u00f3 \u0111o l\u01b0\u1eddng, ch\u1ee7 y\u1ebfu mang t\u00ednh \u01b0\u1edbc l\u01b0\u1ee3ng (s\u1ed1 ng\u01b0\u1eddi xem, s\u1ed1 ng\u01b0\u1eddi \u0111i qua\u2026).<\/td><td>D\u1ec5 d\u00e0ng, ch\u00ednh x\u00e1c v\u1edbi d\u1eef li\u1ec7u (l\u01b0\u1ee3t click, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ROI\u2026).<\/td><\/tr><tr><td><strong>Chi ph\u00ed<\/strong><\/td><td>Cao, \u00edt linh ho\u1ea1t (TVC, bi\u1ec3n b\u1ea3ng th\u01b0\u1eddng t\u1ed1n h\u00e0ng tr\u0103m tri\u1ec7u).<\/td><td>Linh ho\u1ea1t, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi ng\u00e2n s\u00e1ch, c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb v\u00e0i tr\u0103m ngh\u00ecn \u0111\u1ed3ng.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-doanh-nghi\u1ec7p-nen-ch\u1ecdn-marketing-truy\u1ec1n-th\u1ed1ng-hay-digital-marketing\">5. Doanh nghi\u1ec7p n\u00ean ch\u1ecdn Marketing truy\u1ec1n th\u1ed1ng hay Digital Marketing?<\/h2>\n\n\n\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn Marketing truy\u1ec1n th\u1ed1ng hay Digital Marketing s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0: M\u1ee5c ti\u00eau kinh doanh, ng\u00e2n s\u00e1ch, t\u1ec7p kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1ebfu b\u1ea1n l\u00e0 doanh nghi\u1ec7p nh\u1ecf, startup, ng\u00e2n s\u00e1ch c\u00f2n h\u1ea1n ch\u1ebf v\u00e0 c\u1ea7n \u0111o l\u01b0\u1eddng nhanh ch\u00f3ng th\u00ec Digital Marketing s\u1ebd l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u. C\u00e1c k\u00eanh Paid Ads, SEO, Email\u2026 s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi chi ph\u00ed th\u1ea5p nh\u01b0ng hi\u1ec7u qu\u1ea3 cao.<\/li>\n\n\n\n<li>N\u1ebfu doanh nghi\u1ec7p l\u1edbn, c\u1ea7n t\u1ea1o \u0111\u1ed9 ph\u1ee7 r\u1ed9ng kh\u1eafp th\u1ecb tr\u01b0\u1eddng th\u00ec n\u00ean k\u1ebft h\u1ee3p c\u1ea3 Digital Marketing v\u00e0 Marketing truy\u1ec1n th\u1ed1ng s\u1ebd t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 doanh thu.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/trade-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trade Marketing l\u00e0 g\u00ec? C\u00e1c ho\u1ea1t \u0111\u1ed9ng Trade Marketing ph\u1ed5 bi\u1ebfn<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-k\u1ebft-bai\">6. K\u1ebft b\u00e0i<\/h2>\n\n\n\n<p>Digital Marketing kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c s\u1ed1ng c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong k\u1ef7 nguy\u00ean s\u1ed1. V\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, Digital Marketing mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn cho c\u1ea3 startup, SME l\u1eabn t\u1eadp \u0111o\u00e0n. Hy v\u1ecdng qua b\u00e0i vi\u1ebft doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong k\u1ef7 nguy\u00ean s\u1ed1, Digital Marketing \u0111\u00e3 tr\u1edf th\u00e0nh \u201cv\u0169 kh\u00ed\u201d quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft. Nh\u01b0ng Digital Marketing th\u1ef1c ch\u1ea5t l\u00e0 g\u00ec, kh\u00e1c bi\u1ec7t ra sao so v\u1edbi Marketing truy\u1ec1n th\u1ed1ng, v\u00e0 t\u1ea1i sao ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":20627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"ppma_author":[63],"class_list":["post-20623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t v\u1edbi Marketing truy\u1ec1n th\u1ed1ng<\/title>\n<meta name=\"description\" content=\"Digital Marketing l\u00e0 g\u00ec? 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