{"id":20661,"date":"2025-08-23T09:43:08","date_gmt":"2025-08-23T02:43:08","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=20661"},"modified":"2025-09-04T10:34:53","modified_gmt":"2025-09-04T03:34:53","slug":"email-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/email-marketing-la-gi\/","title":{"rendered":"Email Marketing l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch Email Marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p><strong>Email Marketing<\/strong> \u0111\u00e3 c\u00f3 t\u1eeb l\u00e2u v\u00e0 v\u1eabn gi\u1eef v\u1eefng v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng nh\u1ea5t. Kh\u00f4ng nh\u1eefng gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, Email Marketing c\u00f2n mang \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao v\u1edbi chi ph\u00ed c\u1ef1c k\u1ef3 t\u1ed1i \u01b0u. C\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u chi ti\u1ebft Email Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch email hi\u1ec7u qu\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-email-marketing-la-gi\">1. Email Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-d\u1ecbnh-nghia-email-marketing\">1.1 \u0110\u1ecbnh ngh\u0129a Email Marketing<\/h3>\n\n\n\n<p><strong>Email Marketing<\/strong> l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn b\u1eb1ng vi\u1ec7c g\u1eedi email h\u00e0ng lo\u1ea1t \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. N\u1ed9i dung email c\u00f3 th\u1ec3 l\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, nh\u1eafc nh\u1edf mua h\u00e0ng, chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch, ch\u0103m s\u00f3c sau mua\u2026. Email Marketing kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u201cg\u1eedi th\u01b0\u201d cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng, qua \u0111\u00f3 t\u0103ng m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-phan-bi\u1ec7t-email-marketing-v\u1edbi-email-thong-th\u01b0\u1eddng\">1.2 Ph\u00e2n bi\u1ec7t Email Marketing v\u1edbi Email th\u00f4ng th\u01b0\u1eddng<\/h3>\n\n\n\n<p>Kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t c\u1ee7a Email Marketing v\u00e0 Email th\u00f4ng th\u01b0\u1eddng n\u1eb1m \u1edf m\u1ee5c \u0111\u00edch g\u1eedi th\u01b0.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email th\u00f4ng th\u01b0\u1eddng:<\/strong> Ch\u1ee7 y\u1ebfu l\u00e0 g\u1eedi th\u1ee7 c\u00f4ng, m\u1ee5c \u0111\u00edch l\u00e0 giao ti\u1ebfp trong c\u00f4ng vi\u1ec7c ho\u1eb7c c\u00e1c m\u1ee5c \u0111\u00edch c\u00e1 nh\u00e2n. N\u1ed9i dung c\u1ee7a email s\u1ebd kh\u00f4ng mang t\u00ednh th\u01b0\u01a1ng m\u1ea1i v\u00e0 kh\u00f4ng \u0111i \u0111\u1ebfn m\u1ee5c \u0111\u00edch l\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>Email Marketing:<\/strong> \u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p, chuy\u00ean nghi\u1ec7p, c\u00f3 th\u1ec3 g\u1eedi h\u00e0ng lo\u1ea1t th\u00f4ng qua h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m, m\u1ee5c \u0111\u00edch l\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y mua h\u00e0ng\u2026 B\u00ean c\u1ea1nh \u0111\u00f3, Email Marketing c\u00f2n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0: T\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 click, t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u2026.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/email-marketing-la-gi-1024x587.webp\" alt=\"Email Marketing l\u00e0 g\u00ec\" class=\"wp-image-20669\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/email-marketing-la-gi-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/email-marketing-la-gi-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/email-marketing-la-gi-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/email-marketing-la-gi-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/email-marketing-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Email Marketing l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-vi-sao-email-marketing-v\u1eabn-s\u1ed1ng-kh\u1ecfe-trong-th\u1eddi-d\u1ea1i-m\u1ea1ng-xa-h\u1ed9i\">1.3 V\u00ec sao Email Marketing v\u1eabn \u201cs\u1ed1ng kh\u1ecfe\u201d trong th\u1eddi \u0111\u1ea1i m\u1ea1ng x\u00e3 h\u1ed9i?<\/h3>\n\n\n\n<p>Ng\u00e0y nay, Facebook, Instagram, Tiktok\u2026 ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh m\u1ebd, nh\u01b0ng Email Marketing v\u1eabn l\u00e0 k\u00eanh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn b\u1edfi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u1ea3 n\u0103ng ch\u1ee7 \u0111\u1ed9ng: <\/strong>Email s\u1ebd \u0111\u1ebfn th\u1eb3ng h\u1ed9p th\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng (tr\u1eeb m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p b\u1ecb v\u00e0o spam do y\u1ebfu t\u1ed1 kh\u00e1ch quan), kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o thu\u1eadt to\u00e1n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li><strong>Chi ph\u00ed t\u1ed1i \u01b0u:<\/strong> So v\u1edbi qu\u1ea3ng c\u00e1o Google, Facebook th\u00ec chi ph\u00ed cho Email Marketing th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u nh\u01b0ng hi\u1ec7u qu\u1ea3 c\u1ef1c k\u1ef3 t\u1ed1t.<\/li>\n\n\n\n<li><strong>Kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a m\u1ea1nh m\u1ebd<\/strong>: Doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ph\u00e2n lo\u1ea1i, g\u1eedi n\u1ed9i dung \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac gi\u00fap h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng \u201cl\u00e0m phi\u1ec1n\u201d kh\u00e1ch h\u00e0ng, t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-l\u1ee3i-ich-c\u1ee7a-email-marketing-d\u1ed1i-v\u1edbi-doanh-nghi\u1ec7p\">2. L\u1ee3i \u00edch c\u1ee7a Email Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-ti\u1ebfp-c\u1eadn-tr\u1ef1c-ti\u1ebfp-khach-hang-ti\u1ec1m-nang\">2.1. Ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i th\u00ec s\u1ebd th\u1ea5y c\u00e1c th\u00f4ng \u0111i\u1ec7p b\u1ecb tr\u00f4i r\u1ea5t nhanh v\u00ec thu\u1eadt to\u00e1n c\u1ee7a n\u1ec1n t\u1ea3ng, c\u00e1c n\u1ed9i dung c\u0169ng r\u1ea5t nhi\u1ec1u n\u00ean kh\u1ea3 n\u0103ng c\u1ea1nh tranh cao. Trong khi \u0111\u00f3, Email Marketing gi\u00fap doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay trong h\u1ed9p th\u01b0 c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecdc v\u00e0 ghi nh\u1edb h\u01a1n. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng th\u00ec c\u00f3 th\u1ec3 mang \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao, t\u1ea1o ra doanh thu cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-chi-phi-th\u1ea5p-nh\u01b0ng-hi\u1ec7u-qu\u1ea3-cao\">2.2. Chi ph\u00ed th\u1ea5p nh\u01b0ng hi\u1ec7u qu\u1ea3 cao<\/h3>\n\n\n\n<p>Email Marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh marketing c\u00f3 ROI cao nh\u1ea5t. Theo <a href=\"https:\/\/www.emailmonday.com\/email-marketing-roi-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EmailMonday<\/a>, ROI trung b\u00ecnh t\u1ea1i M\u1ef9 v\u00e0 Anh l\u00ean \u0111\u1ebfn 3600%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 36USD cho m\u1ed7i 1USD \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n b\u1ecf m\u1ed9t kho\u1ea3n ph\u00ed cho h\u1ec7 th\u1ed1ng\/ph\u1ea7n m\u1ec1m g\u1eedi email nh\u01b0ng l\u1ea1i c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng c\u00f9ng l\u00fac. N\u1ebfu so s\u00e1nh v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 TV, b\u00e1o gi\u1ea5y ho\u1eb7c qu\u1ea3ng c\u00e1o online nh\u01b0 Google Ads, Facebook Ads\u2026 th\u00ec chi ph\u00ed c\u1ee7a Email Marketing kh\u00e1 th\u1ea5p nh\u01b0ng hi\u1ec7u qu\u1ea3 th\u00ec v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-ca-nhan-hoa-tr\u1ea3i-nghi\u1ec7m-khach-hang\">2.3. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea1nh nh\u1ea5t c\u1ee7a Email Marketing l\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu kh\u00e1ch \u0111\u00e3 mua s\u1ea3n ph\u1ea9m A, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi th\u00eam email g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m B c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m A. Kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecf s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c email nh\u1eafc nh\u1edf ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng\u2026.<\/p>\n\n\n\n<p>Vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a n\u00e0y gi\u00fap t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1eeb \u0111\u00f3 t\u1ea1o m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-d\u1ec5-dang-do-l\u01b0\u1eddng-phan-tich-k\u1ebft-qu\u1ea3\">2.4. D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch k\u1ebft qu\u1ea3<\/h3>\n\n\n\n<p>V\u1edbi Email Marketing, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng chi ti\u1ebft th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ef7 l\u1ec7 m\u1edf (Open Rate)<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 nh\u1ea5p (Click-through Rate)<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd (Unsubscribe Rate)&#8230;.&nbsp;<\/li>\n\n\n\n<li>\u2026..<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c s\u1ed1 li\u1ec7u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, nh\u1eadn bi\u1ebft \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u n\u1ed9i dung, ti\u00eau \u0111\u1ec1 ho\u1eb7c t\u1ea7n su\u1ea5t g\u1eedi \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho nh\u1eefng l\u1ea7n tri\u1ec3n khai ti\u1ebfp theo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/loi-ich-cua-email-marketing-1024x587.webp\" alt=\"L\u1ee3i \u00edch email marketing\" class=\"wp-image-20671\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/loi-ich-cua-email-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/loi-ich-cua-email-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/loi-ich-cua-email-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/loi-ich-cua-email-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/loi-ich-cua-email-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>L\u1ee3i \u00edch c\u1ee7a Email Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-cac-lo\u1ea1i-hinh-email-marketing-ph\u1ed5-bi\u1ebfn\">3. C\u00e1c lo\u1ea1i h\u00ecnh Email Marketing ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-email-chao-m\u1eebng-welcome-email\">3.1 Email ch\u00e0o m\u1eebng (Welcome Email)<\/h3>\n\n\n\n<p>Email n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi ngay khi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, \u0111i\u1ec1n form nh\u1eadn th\u00f4ng tin\/t\u00e0i li\u1ec7u, \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m (v\u1edbi s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m), \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u01b0 v\u1ea5n\u2026 \u0110a s\u1ed1 email ch\u00e0o m\u1eebng s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean nh\u1eefng \u0111i\u1ec1u ki\u1ec7n m\u00e0 doanh nghi\u1ec7p thi\u1ebft l\u1eadp tr\u00ean h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<p>Email ch\u00e0o m\u1eebng gi\u1ed1ng nh\u01b0 c\u00e1i b\u1eaft tay \u0111\u1ea7u ti\u00ean gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd g\u1eafn b\u00f3 l\u00e2u d\u00e0i. N\u1ed9i dung n\u00ean c\u00f3 trong m\u1ed9t email ch\u00e0o m\u1eebng g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u1eddi ch\u00e0o<\/li>\n\n\n\n<li>L\u1eddi c\u1ea3m \u01a1n<\/li>\n\n\n\n<li>Gi\u1edbi thi\u1ec7u ng\u1eafn v\u1ec1 doanh nghi\u1ec7p<\/li>\n\n\n\n<li>H\u01b0\u1edbng d\u1eabn d\u00f9ng d\u1ecbch v\u1ee5\/h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng website<\/li>\n\n\n\n<li>\u01afu \u0111\u00e3i nh\u1ecf \u0111\u1ec3 t\u1ea1o m\u1ed1i quan h\u1ec7 ban \u0111\u1ea7u<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-email-b\u1ea3n-tin-newsletter\">3.2 Email b\u1ea3n tin (Newsletter)<\/h3>\n\n\n\n<p>Email b\u1ea3n tin s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi c\u1ed1 \u0111\u1ecbnh m\u1ed7i tu\u1ea7n\/m\u1ed7i th\u00e1ng \u0111\u1ec3 chia s\u1ebb nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Nh\u1eefng n\u1ed9i dung c\u00f3 th\u1ec3 l\u00e0: Xu h\u01b0\u1edbng ng\u00e0nh, tin t\u1ee9c v\u1ec1 ng\u00e0nh, c\u00e1ch d\u00f9ng s\u1ea3n ph\u1ea9m, c\u1eadp nh\u1eadt m\u1edbi t\u1eeb doanh nghi\u1ec7p\u2026.<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a Newsletter l\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed h\u1ecd m\u00e0 kh\u00f4ng g\u00e2y \u00e1p l\u1ef1c mua h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 lo\u1ea1i h\u00ecnh email gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u0103ng t\u00ednh chuy\u00ean m\u00f4n cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-email-khuy\u1ebfn-mai-\u01b0u-dai\">3.3 Email khuy\u1ebfn m\u00e3i\/\u01b0u \u0111\u00e3i<\/h3>\n\n\n\n<p>Trong c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1ebd s\u1eed d\u1ee5ng Email \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u00e3i \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh. N\u1ed9i dung email s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c th\u00f4ng b\u00e1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, voucher gi\u1edbi h\u1ea1n, flash sale ho\u1eb7c \u01b0u \u0111\u00e3i ri\u00eang v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Email b\u00e1n h\u00e0ng th\u01b0\u1eddng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 th\u1eddi trang, m\u1ef9 ph\u1ea9m ho\u1eb7c b\u00e1n l\u1ebb n\u00f3i chung. \u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00eam c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a nh\u01b0: \u201c\u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho [t\u00ean kh\u00e1ch h\u00e0ng], \u01b0u \u0111\u00e3i trong v\u00f2ng 24h\u2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-email-cham-soc-amp-nuoi-d\u01b0\u1ee1ng-khach-hang-nurturing-email\">3.4 Email ch\u0103m s\u00f3c &amp; nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng (Nurturing Email)<\/h3>\n\n\n\n<p>V\u1edbi nh\u1eefng l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng kh\u00f3 nh\u01b0 b\u00e1n <a href=\"https:\/\/base.vn\/blog\/b2b-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B<\/a>, \u0111\u01a1n h\u00e0ng gi\u00e1 tr\u1ecb cao, vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u1ebd kh\u00f3 kh\u0103n h\u01a1n. Kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng s\u1ebd mua ngay t\u1eeb l\u1ea7n xem \u0111\u1ea7u ti\u00ean. V\u1eady n\u00ean email nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1eef li\u00ean h\u1ec7, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111i qua t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n\n\n\n<p>N\u1ed9i dung c\u1ee7a nh\u00f3m n\u00e0y th\u01b0\u1eddng l\u00e0 chia s\u1ebb ki\u1ebfn th\u1ee9c, case study, t\u1eb7ng t\u00e0i li\u1ec7u h\u1eefu \u00edch, g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5\u2026 Email nu\u00f4i d\u01b0\u1ee1ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-pho-bien-1024x587.webp\" alt=\"C\u00e1c lo\u1ea1i h\u00ecnh marketing ph\u1ed5 bi\u1ebfn\" class=\"wp-image-20677\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-pho-bien-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-pho-bien-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-pho-bien-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-pho-bien-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/cac-loai-hinh-marketing-pho-bien.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00e1c lo\u1ea1i h\u00ecnh Email Marketing ph\u1ed5 bi\u1ebfn<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-email-giao-d\u1ecbch-transactional-email\">3.5 Email giao d\u1ecbch (Transactional Email)<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 email \u0111\u01b0\u1ee3c g\u1eedi t\u1ef1 \u0111\u1ed9ng khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0: X\u00e1c nh\u1eadn thanh to\u00e1n, \u0111\u1eb7t h\u00e0ng th\u00e0nh c\u00f4ng, th\u00f4ng b\u00e1o tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng, th\u00f4ng b\u00e1o h\u1ee7y \u0111\u01a1n h\u00e0ng ho\u1eb7c khi kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1eadt kh\u1ea9u\u2026<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 nh\u1eefng email n\u00e0y ch\u1ec9 c\u00f3 t\u00ednh ch\u1ea5t th\u00f4ng b\u00e1o, nh\u01b0ng \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c: Thi\u1ebft k\u1ebf email \u0111\u1eb9p, th\u00eam g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 li\u00ean quan, \u0111\u01b0a ra \u01b0u \u0111\u00e3i cho nh\u1eefng l\u1ea7n mua sau\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-6-email-tai-kich-ho\u1ea1t-re-engagement-email\">3.6 Email t\u00e1i k\u00edch ho\u1ea1t (Re-engagement Email)<\/h3>\n\n\n\n<p>Email t\u00e1i k\u00edch ho\u1ea1t s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e2u kh\u00f4ng c\u00f3 t\u01b0\u01a1ng t\u00e1c ho\u1eb7c \u0111ang \u201ct\u1ea1m qu\u00ean\u201d doanh nghi\u1ec7p. M\u1ee5c ti\u00eau khi g\u1eedi \u0111i nh\u1eefng email n\u00e0y kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 email t\u00e1i k\u00edch ho\u1ea1t ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email nh\u1eafc qu\u00ean gi\u1ecf h\u00e0ng (Abandoned Cart Email): Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t thanh to\u00e1n, email s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ec3 nh\u1eafc h\u1ecd quay l\u1ea1i.<\/li>\n\n\n\n<li>Email g\u1ee3i nh\u1edb &amp; \u01b0u \u0111\u00e3i quay l\u1ea1i: G\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng l\u00e2u ng\u00e0y ch\u01b0a mua ho\u1eb7c ch\u01b0a m\u1edf email, th\u01b0\u1eddng k\u00e8m \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 k\u00edch th\u00edch h\u1ecd.<\/li>\n\n\n\n<li>Email kh\u1ea3o s\u00e1t nguy\u00ean nh\u00e2n: H\u1ecfi nhanh l\u00fd do kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n t\u01b0\u01a1ng t\u00e1c, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 l\u1ecdc danh s\u00e1ch email.<\/li>\n<\/ul>\n\n\n\n<p>Re-engagement Email gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u danh s\u00e1ch, gi\u1ea3m t\u1ef7 l\u1ec7 unsubscribe v\u00e0 gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng t\u01b0\u1edfng ch\u1eebng \u0111\u00e3 m\u1ea5t \u0111i.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/digital-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t v\u1edbi Marketing truy\u1ec1n th\u1ed1ng<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-cach-xay-d\u1ef1ng-chi\u1ebfn-d\u1ecbch-email-marketing-hi\u1ec7u-qu\u1ea3\">4. C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch Email Marketing hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-xac-d\u1ecbnh-m\u1ee5c-tieu-chi\u1ebfn-d\u1ecbch\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi tri\u1ec3n khai Email Marketing, h\u00e3y l\u00e0m r\u00f5 m\u1ee5c ti\u00eau cho nh\u1eefng chi\u1ebfn d\u1ecbch m\u00e0 b\u1ea1n g\u1eedi \u0111i. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u0103ng doanh thu tr\u1ef1c ti\u1ebfp qua email \u01b0u \u0111\u00e3i, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng Lead ch\u01b0a s\u1eb5n s\u00e0ng chi ti\u1ec1n mua h\u00e0ng. M\u1ee5c ti\u00eau c\u00e0ng c\u1ee5 th\u1ec3 th\u00ec chi\u1ebfn d\u1ecbch s\u1ebd d\u1ec5 \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 t\u1ed1i \u01b0u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-xac-d\u1ecbnh-d\u1ed1i-t\u01b0\u1ee3ng-nh\u1eadn-email\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eadn email<\/h3>\n\n\n\n<p>M\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nhu c\u1ea7u kh\u00e1c nhau n\u00ean vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1eadn email l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac theo \u0111\u1ed9 tu\u1ed5i, h\u00e0nh vi, s\u1ea3n ph\u1ea9m quan t\u00e2m ho\u1eb7c giai \u0111o\u1ea1n mua h\u00e0ng, t\u00f9y theo m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: V\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi th\u00ec b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email ch\u00e0o m\u1eebng, trong khi \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u0169 th\u00ec n\u00ean nh\u1eadn email nu\u00f4i d\u01b0\u1ee1ng ho\u1eb7c email khuy\u1ebfn m\u00e3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-xay-d\u1ef1ng-danh-sach-email-ch\u1ea5t-l\u01b0\u1ee3ng\">B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n\n\n\n<p>Danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111\u1ed3ng \u00fd nh\u1eadn email t\u1eeb doanh nghi\u1ec7p, thay v\u00ec email l\u1ea5y t\u1eeb ngu\u1ed3n kh\u00f4ng r\u00f5 r\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp email qua form \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed, ebook mi\u1ec5n ph\u00ed, h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn, tr\u1ef1c ti\u1ebfp, t\u00e0i kho\u1ea3n kh\u00e1ch \u0111\u0103ng nh\u1eadp mua h\u00e0ng\u2026. B\u1ea1n c\u0169ng n\u00ean l\u00e0m s\u1ea1ch danh s\u00e1ch email th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 g\u1eedi th\u00e0nh c\u00f4ng cao.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-len-n\u1ed9i-dung-email-h\u1ea5p-d\u1eabn\">B\u01b0\u1edbc 4: L\u00ean n\u1ed9i dung email h\u1ea5p d\u1eabn<\/h3>\n\n\n\n<p>Khi vi\u1ebft n\u1ed9i dung email, b\u1ea1n h\u00e3y l\u01b0u \u00fd m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u00eau \u0111\u1ec1 email s\u00fac t\u00edch, ng\u1eafn g\u1ecdn nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o g\u00e2y t\u00f2 m\u00f2 v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi \u0111\u1ecdc m\u1edf email.<\/li>\n\n\n\n<li>N\u1ed9i dung r\u00f5 r\u00e0ng, m\u1ea1ch l\u1ea1c, mang \u0111\u1ebfn nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, \u01b0u \u0111\u00e3i thi\u1ebft th\u1ef1c cho ng\u01b0\u1eddi nh\u1eadn.<\/li>\n\n\n\n<li>CTA n\u1ed5i b\u1eadt, \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n (mua h\u00e0ng, \u0111\u0103ng k\u00fd, t\u1ea3i t\u00e0i li\u1ec7u\u2026).<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1eebng qu\u00ean k\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh, \u0111\u1ecbnh d\u1ea1ng d\u1ec5 \u0111\u1ecdc v\u00e0 gi\u1ecdng v\u0103n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-l\u1ef1a-ch\u1ecdn-cong-c\u1ee5-g\u1eedi-email-va-thi\u1ebft-l\u1eadp-workflow-t\u1ef1-d\u1ed9ng\">B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 g\u1eedi email v\u00e0 thi\u1ebft l\u1eadp workflow t\u1ef1 \u0111\u1ed9ng<\/h3>\n\n\n\n<p>V\u1edbi Email Marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 g\u1eedi email chuy\u00ean nghi\u1ec7p nh\u01b0: Mailchimp, GetResponse, Klavio ho\u1eb7c g\u1eedi b\u1eb1ng <a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Base.vn.<\/p>\n\n\n\n<p>V\u1edbi Base CRM, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u1eedi email t\u1ef1 \u0111\u1ed9ng theo trigger: V\u00ed d\u1ee5 khi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd m\u1edbi, ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng, ho\u1eb7c sau m\u1ed9t kho\u1ea3ng th\u1eddi gian kh\u00f4ng t\u01b0\u01a1ng t\u00e1c.<\/li>\n\n\n\n<li>T\u1ea1o chi\u1ebfn d\u1ecbch g\u1eedi email h\u00e0ng lo\u1ea1t \u0111\u1ebfn t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac trong CRM, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ngay trong h\u1ec7 th\u1ed1ng, gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch v\u00e0 k\u1ebft h\u1ee3p v\u1edbi d\u1eef li\u1ec7u b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec3m m\u1ea1nh c\u1ee7a vi\u1ec7c t\u00edch h\u1ee3p Email Marketing trong <a href=\"https:\/\/base.vn\/blog\/crm-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> l\u00e0 to\u00e0n b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch \u0111\u1ec1u n\u1eb1m tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd t\u1eadp trung, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-6-ki\u1ec3m-tra-th\u1eed-nghi\u1ec7m-a-b-tr\u01b0\u1edbc-khi-g\u1eedi\">B\u01b0\u1edbc 6: Ki\u1ec3m tra, th\u1eed nghi\u1ec7m A\/B tr\u01b0\u1edbc khi g\u1eedi.<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi tri\u1ec3n khai v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn, b\u1ea1n c\u00f3 th\u1ec3 A\/B testing tr\u00ean m\u1ed9t nh\u00f3m nh\u1ecf \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c A\/B c\u00f3 tr\u00ean c\u00e1c ph\u1ea7n m\u1ec1m hi\u1ec7n nay c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test 2 nh\u00f3m kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Test 2 ti\u00eau \u0111\u1ec1<\/li>\n\n\n\n<li>Test 2 th\u1eddi gian g\u1eedi email<\/li>\n<\/ul>\n\n\n\n<p>B\u01b0\u1edbc n\u00e0y gi\u00fap gi\u1ea3m r\u1ee7i ro v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc khi g\u1eedi \u0111\u1ebfn to\u00e0n b\u1ed9 danh s\u00e1ch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-7-theo-doi-do-l\u01b0\u1eddng-va-t\u1ed1i-\u01b0u-sau-chi\u1ebfn-d\u1ecbch\">B\u01b0\u1edbc 7: Theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u sau chi\u1ebfn d\u1ecbch<\/h3>\n\n\n\n<p>Sau khi email \u0111\u01b0\u1ee3c g\u1eedi, doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1: T\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 click, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd, t\u1ef7 l\u1ec7 spam. T\u1eeb \u0111\u00f3, r\u00fat ra insight \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh \u1edf nh\u1eefng l\u1ea7n sau nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u1ea3i thi\u1ec7n ti\u00eau \u0111\u1ec1<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u CTA<\/li>\n\n\n\n<li>Ph\u00e2n kh\u00fac l\u1ea1i kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>\u0110i\u1ec1u ch\u1ec9nh t\u1ea7n su\u1ea5t g\u1eedi.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Email Marketing l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, b\u1ea1n c\u00e0ng t\u1ed1i \u01b0u th\u00ec hi\u1ec7u qu\u1ea3 c\u00e0ng cao.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/chien-dich-email-marketing-1024x587.webp\" alt=\"Chi\u1ebfn d\u1ecbch email marketing\" class=\"wp-image-20682\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/chien-dich-email-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/chien-dich-email-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/chien-dich-email-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/chien-dich-email-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/chien-dich-email-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch Email Marketing hi\u1ec7u qu\u1ea3<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-sai-l\u1ea7m-th\u01b0\u1eddng-g\u1eb7p-khi-lam-email-marketing\">5. Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi l\u00e0m Email Marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-g\u1eedi-email-hang-lo\u1ea1t-khong-ca-nhan-hoa\">5.1 G\u1eedi email h\u00e0ng lo\u1ea1t, kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n\n\n\n<p>Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay v\u1eabn \u0111ang g\u1eedi m\u1ed9t n\u1ed9i dung email cho to\u00e0n b\u1ed9 danh s\u00e1ch kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn email d\u1ec5 b\u1ecb b\u1ecf qua v\u00ec nhu c\u1ea7u m\u1ed7i ng\u01b0\u1eddi kh\u00e1c nhau ho\u1eb7c h\u1ec7 th\u1ed1ng s\u1ebd \u0111\u00e1nh spam.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng hi\u1ec7n nay \u0111a s\u1ed1 \u0111\u1ec1u mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a n\u00ean g\u1eedi Email Marketing doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111i\u1ec1u n\u00e0y. H\u00e3y g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng, g\u1eedi th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, s\u1edf th\u00edch, mong mu\u1ed1n c\u1ee7a h\u1ecd \u0111\u1ec3 t\u0103ng g\u1eafn k\u1ebft v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-n\u1ed9i-dung-khong-h\u1ea5p-d\u1eabn-qua-ban-hang\">5.2 N\u1ed9i dung kh\u00f4ng h\u1ea5p d\u1eabn, qu\u00e1 b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p>N\u1ebfu email bi\u1ebfn th\u00e0nh t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd nhanh ch\u00f3ng c\u1ea3m th\u1ea5y phi\u1ec1n, \u0111\u00e1nh d\u1ea5u email c\u1ee7a b\u1ea1n l\u00e0 spam. Email Marketing c\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa gi\u00e1 tr\u1ecb mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng v\u00e0 th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng \u0111\u1ec3 v\u1eeba thu h\u00fat, v\u1eeba thuy\u1ebft ph\u1ee5c h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-khong-tuan-th\u1ee7-quy-d\u1ecbnh-ch\u1ed1ng-spam\">5.3 Kh\u00f4ng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh ch\u1ed1ng spam<\/h3>\n\n\n\n<p>C\u00e1c quy \u0111\u1ecbnh v\u1ec1 ch\u1ed1ng spam (nh\u01b0 CAN-SPAM Act, <a href=\"https:\/\/base.vn\/blog\/gdpr-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR<\/a>, hay Ngh\u1ecb \u0111\u1ecbnh 91 t\u1ea1i Vi\u1ec7t Nam) y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ec9 g\u1eedi email khi c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/li>\n\n\n\n<li>Lu\u00f4n c\u00f3 n\u00fat h\u1ee7y \u0111\u0103ng k\u00fd (unsubscribe) r\u00f5 r\u00e0ng.<\/li>\n\n\n\n<li>Kh\u00f4ng d\u00f9ng ti\u00eau \u0111\u1ec1 ho\u1eb7c n\u1ed9i dung g\u00e2y hi\u1ec3u l\u1ea7m.<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu vi ph\u1ea1m, email d\u1ec5 b\u1ecb \u0111\u01b0a v\u00e0o h\u1ed9p th\u01b0 r\u00e1c, l\u00e0m gi\u1ea3m uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 b\u1ecb x\u1eed ph\u1ea1t. \u0110\u00e2y l\u00e0 sai l\u1ea7m nghi\u00eam tr\u1ecdng m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng b\u1ecf qua.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-b\u1ecf-qua-b\u01b0\u1edbc-do-l\u01b0\u1eddng-va-t\u1ed1i-\u01b0u\">5.4. B\u1ecf qua b\u01b0\u1edbc \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u<\/h3>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch email c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u li\u00ean t\u1ee5c. Nh\u01b0ng hi\u1ec7n t\u1ea1i r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 g\u1eedi email m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1. Vi\u1ec7c n\u00e0y s\u1ebd khi\u1ebfn doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft m\u00ecnh \u0111\u00e3 l\u00e0m t\u1ed1t hay ch\u01b0a, \u0111\u00e2u l\u00e0 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 t\u1ed1i \u01b0u, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-k\u1ebft-lu\u1eadn\">6. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Email Marketing v\u1eabn l\u00e0 k\u00eanh ti\u1ebfp th\u1ecb b\u1ec1n v\u1eefng, chi ph\u00ed th\u1ea5p v\u00e0 hi\u1ec7u qu\u1ea3 cao. Tuy nhi\u00ean, \u0111\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng. Khi \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ed1i \u01b0u li\u00ean t\u1ee5c, Email Marketing s\u1ebd tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap gia t\u0103ng doanh thu v\u00e0 g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng d\u00e0i l\u00e2u.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing \u0111\u00e3 c\u00f3 t\u1eeb l\u00e2u v\u00e0 v\u1eabn gi\u1eef v\u1eefng v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng nh\u1ea5t. Kh\u00f4ng nh\u1eefng gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, Email Marketing c\u00f2n mang \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao v\u1edbi chi ph\u00ed c\u1ef1c k\u1ef3 t\u1ed1i [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":20668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"ppma_author":[63],"class_list":["post-20661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing l\u00e0 g\u00ec? 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