{"id":20943,"date":"2025-08-27T14:17:03","date_gmt":"2025-08-27T07:17:03","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=20943"},"modified":"2025-09-04T10:33:58","modified_gmt":"2025-09-04T03:33:58","slug":"ke-hoach-marketing","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/ke-hoach-marketing\/","title":{"rendered":"8 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Marketing chi ti\u1ebft gi\u00fap doanh nghi\u1ec7p b\u1ee9t ph\u00e1"},"content":{"rendered":"\n<p>L\u1eadp k\u1ebf ho\u1ea1ch marketing l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, th\u00fac \u0111\u1ea9y doanh thu v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. V\u1eady, k\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec? M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3 th\u00ec g\u1ed3m c\u00f3 nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0o? C\u00f9ng <a href=\"https:\/\/base.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Blog<\/a> t\u00ecm hi\u1ec3u chi ti\u1ebft c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing trong n\u1ed9i dung sau \u0111\u00e2y!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-k\u1ebf-ho\u1ea1ch-marketing-la-gi\"><strong>1. K\u1ebf ho\u1ea1ch Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p><strong>K\u1ebf ho\u1ea1ch Marketing<\/strong> l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u ph\u00e1c th\u1ea3o chi ti\u1ebft c\u00e1c m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, th\u01b0\u1eddng l\u00e0 m\u1ed9t qu\u00fd ho\u1eb7c m\u1ed9t n\u0103m. T\u00e0i li\u1ec7u n\u00e0y bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00fac \u0111\u1ea9y doanh s\u1ed1, n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website ho\u1eb7c c\u00e1c m\u1ee5c ti\u00eau kinh doanh kh\u00e1c.<\/p>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, m\u1ed9t k\u1ebf ho\u1ea1ch marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh nh\u01b0: m\u1ee5c ti\u00eau kinh doanh, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch SWOT, c\u00e1c k\u00eanh <a href=\"https:\/\/base.vn\/blog\/marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a>, ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt marketing c\u1ee5 th\u1ec3 v\u1edbi khung th\u1eddi gian \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/ke-hoach-marketing-la-gi-1024x587.webp\" alt=\"K\u1ebf ho\u1ea1ch Marketing l\u00e0 g\u00ec\" class=\"wp-image-20952\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/ke-hoach-marketing-la-gi-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/ke-hoach-marketing-la-gi-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/ke-hoach-marketing-la-gi-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/ke-hoach-marketing-la-gi-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/ke-hoach-marketing-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>K\u1ebf ho\u1ea1ch Marketing l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-t\u1ea7m-quan-tr\u1ecdng-c\u1ee7a-m\u1ed9t-k\u1ebf-ho\u1ea1ch-marketing-bai-b\u1ea3n\"><strong>2. T\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch marketing b\u00e0i b\u1ea3n<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u00e0i b\u1ea3n \u0111\u00f3ng vai tr\u00f2 thi\u1ebft y\u1ebfu trong vi\u1ec7c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>\u2013 \u0110\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng:<\/strong> K\u1ebf ho\u1ea1ch marketing kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c m\u00e0 c\u00f2n gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng tin r\u00f5 r\u00e0ng \u0111\u1ebfn c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c. N\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau chung, vai tr\u00f2 c\u00e1 nh\u00e2n v\u00e0 c\u00e1ch ph\u1ed1i h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n trong h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p><strong>\u2013 T\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c:<\/strong> K\u1ebf ho\u1ea1ch marketing gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u0129nh v\u1ef1c c\u1ea7n s\u1ef1 \u01b0u ti\u00ean cao nh\u1ea5t \u0111\u1ec3 t\u1eeb \u0111\u00f3 ph\u00e2n b\u1ed5 th\u1eddi gian, nh\u00e2n l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch th\u1ecfa \u0111\u00e1ng, tr\u00e1nh ph\u00e1t sinh nh\u1eefng kho\u1ea3n chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p><strong>\u2013 Gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh: <\/strong>Qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing \u0111\u00f2i h\u1ecfi ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng v\u00e0 s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u1ea3 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ea1nh tranh cao, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/lap-ke-hoach\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u1eadp k\u1ebf ho\u1ea1ch l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, vai tr\u00f2 v\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-h\u01b0\u1edbng-d\u1eabn-8-b\u01b0\u1edbc-thi\u1ebft-l\u1eadp-k\u1ebf-ho\u1ea1ch-marketing\"><strong>3. H\u01b0\u1edbng d\u1eabn 8 b\u01b0\u1edbc thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch marketing<\/strong><\/h2>\n\n\n\n<p>Khi \u0111\u00e3 n\u1eafm v\u1eefng c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing, nh\u00e0 qu\u1ea3n l\u00fd s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t khu\u00f4n kh\u1ed5 r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c \u01b0u ti\u00ean, m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n ng\u00e2n s\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 b\u01b0\u1edbc m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch marketing h\u1ee3p l\u00fd:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-xac-d\u1ecbnh-cac-thanh-ph\u1ea7n-chinh-trong-b\u1ea3n-k\u1ebf-ho\u1ea1ch\"><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh trong b\u1ea3n k\u1ebf ho\u1ea1ch<\/strong><\/h3>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ea7n c\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec1u \u0111\u1ed3ng thu\u1eadn v\u1ec1 m\u1ee5c ti\u00eau, k\u1ebft qu\u1ea3 mong \u0111\u1ee3i v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft. Vi\u1ec7c l\u00e0m r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y ngay t\u1eeb \u0111\u1ea7u s\u1ebd gi\u00fap k\u1ebf ho\u1ea1ch tr\u1edf n\u00ean th\u1ef1c t\u1ebf, kh\u1ea3 thi v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1ef1 h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u d\u01b0\u1edbi \u0111\u00e2y, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i trong b\u1ea3n k\u1ebf ho\u1ea1ch:<\/p>\n\n\n\n<p>\u2013 K\u1ebf ho\u1ea1ch marketing n\u00e0y c\u1ea7n nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0o?<\/p>\n\n\n\n<p>\u2013 T\u1ea7m nh\u00ecn c\u1ee7a k\u1ebf ho\u1ea1ch l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>\u2013 Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i doanh nghi\u1ec7p mu\u1ed1n mang l\u1ea1i?<\/p>\n\n\n\n<p>\u2013 C\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c?<\/p>\n\n\n\n<p>\u2013 \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ai?<\/p>\n\n\n\n<p>\u2013 C\u00e1c k\u00eanh marketing n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c khai th\u00e1c?<\/p>\n\n\n\n<p>\u2013 M\u1ed1c th\u1eddi gian tri\u1ec3n khai k\u1ebf ho\u1ea1ch l\u00e0 khi n\u00e0o?<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Doanh nghi\u1ec7p \u0111ang l\u1eadp k\u1ebf ho\u1ea1ch marketing th\u01b0\u1eddng ni\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong n\u0103m t\u00e0i ch\u00ednh s\u1eafp t\u1edbi. Sau \u0111\u00e2y l\u00e0 c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi tr\u00ean:<\/p>\n\n\n\n<p><strong>\u2013 Ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c nh\u00f3m content, qu\u1ea3n tr\u1ecb website v\u00e0 email \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung h\u1ea5p d\u1eabn, nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/li>\n\n\n\n<li>Ng\u00e2n s\u00e1ch b\u1ed5 sung l\u00e0 1 t\u1ef7 \u0111\u1ed3ng v\u00e0 tuy\u1ec3n d\u1ee5ng th\u00eam m\u1ed9t nh\u00e2n vi\u00ean m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2013 T\u1ea7m nh\u00ecn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n\n\n\n<li>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u00f4ng tin chi ti\u1ebft v\u1ec1 gi\u00e1 c\u1ea3, th\u00f4ng b\u00e1o c\u1eadp nh\u1eadt t\u00ednh n\u0103ng, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng v\u00e0 c\u00e1ch th\u1ee9c kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2013 Gi\u00e1 tr\u1ecb: <\/strong>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng m\u1edbi, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n\n\n\n<p><strong>\u2013 M\u1ee5c ti\u00eau:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf (churn rate) t\u1eeb 30% xu\u1ed1ng 10%.<\/li>\n\n\n\n<li>T\u0103ng t\u1ef7 l\u1ec7 n\u00e2ng c\u1ea5p d\u1ecbch v\u1ee5 t\u1eeb 20% l\u00ean 30% trong n\u0103m t\u00e0i ch\u00ednh ti\u1ebfp theo.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2013 \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: <\/strong>T\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>\u2013 K\u00eanh marketing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ch\u00ednh:<\/strong> Email.<\/li>\n\n\n\n<li><strong>H\u1ed7 tr\u1ee3:<\/strong> Website, blog, YouTube v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2013 Timeline: <\/strong>N\u1eeda \u0111\u1ea7u n\u0103m t\u00e0i ch\u00ednh ti\u1ebfp theo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/muc-tieu-ke-hoach-marketing-1024x587.webp\" alt=\"M\u1ee5c ti\u00eau k\u1ebf ho\u1ea1ch\" class=\"wp-image-20956\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/muc-tieu-ke-hoach-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/muc-tieu-ke-hoach-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/muc-tieu-ke-hoach-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/muc-tieu-ke-hoach-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/muc-tieu-ke-hoach-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-xay-d\u1ef1ng-cac-ch\u1ec9-s\u1ed1-chinh-d\u1ec3-do-l\u01b0\u1eddng-thanh-cong\"><strong>B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng<\/strong><\/h3>\n\n\n\n<p>Trong b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y c\u0169ng s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u c\u00e1ch c\u00e1c n\u1ed7 l\u1ef1c marketing \u0111\u00f3ng g\u00f3p v\u00e0o c\u00e1c m\u1ee5c ti\u00eau kinh doanh l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c khu\u00f4n kh\u1ed5 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau nh\u01b0 <a href=\"https:\/\/base.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPI (ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh)<\/a>, OKR (m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 then ch\u1ed1t), ho\u1eb7c SMART (c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, th\u1ef1c t\u1ebf v\u00e0 c\u00f3 th\u1eddi h\u1ea1n) \u0111\u1ec3 c\u1ee5 th\u1ec3 h\u00f3a c\u00e1c m\u1ee5c ti\u00eau marketing.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a k\u1ebf ho\u1ea1ch marketing l\u00e0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau theo khu\u00f4n kh\u1ed5 SMART nh\u01b0 sau: T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website t\u1eeb 50.000 l\u01b0\u1ee3t truy c\u1eadp m\u1ed7i th\u00e1ng l\u00ean 55.000 l\u01b0\u1ee3t truy c\u1eadp m\u1ed7i th\u00e1ng trong qu\u00fd 2, th\u00f4ng qua chi\u1ebfn d\u1ecbch SEO v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-nghien-c\u1ee9u-d\u1ed1i-th\u1ee7-c\u1ea1nh-tranh\"><strong>B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing. Vi\u1ec7c ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng c\u00e1ch \u0111\u1ed1i th\u1ee7 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u1ea3y ra \u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n<p>N\u1ebfu nh\u1eadn th\u1ea5y \u0111\u1ed1i th\u1ee7 \u0111\u00e3 tri\u1ec3n khai c\u00e1c \u00fd t\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1, doanh nghi\u1ec7p h\u00e3y coi \u0111\u00f3 l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u1ea3i ti\u1ebfn v\u00e0 n\u00eau b\u1eadt gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu \u0111\u1ed1i th\u1ee7 tung ra m\u1ed9t chi\u1ebfn d\u1ecbch social media gi\u1ed1ng h\u1ec7t v\u1edbi nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch, h\u00e3y quay l\u1ea1i ph\u1ea7n ph\u00e2n t\u00edch v\u00e0 \u0111\u1eb7t ra c\u00e2u h\u1ecfi: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chi\u1ebfn d\u1ecbch c\u1ee7a doanh nghi\u1ec7p n\u1ed5i b\u1eadt h\u01a1n m\u00e0 v\u1eabn truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i? C\u00f3 \u0111i\u1ec3m y\u1ebfu n\u00e0o trong chi\u1ebfn d\u1ecbch c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c? Ho\u1eb7c, \u0111\u1ed1i th\u1ee7 \u0111\u00e3 b\u1ecf l\u1ee1 nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0o m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf?<\/p>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng, \u0111\u1ec3 \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh <a href=\"https:\/\/base.vn\/blog\/swot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u00e2n t\u00edch SWOT<\/a> (\u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c) cho k\u1ebf ho\u1ea1ch marketing. Ph\u00e2n t\u00edch n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p l\u00e0m r\u00f5 nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00f2n gi\u00fap \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/SWOT-1024x587.webp\" alt=\"SWOT\" class=\"wp-image-20958\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/SWOT-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/SWOT-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/SWOT-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/SWOT-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/SWOT.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ph\u00e2n t\u00edch SWOT<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-l\u1ef1a-ch\u1ecdn-kenh-truy\u1ec1n-thong-cho-k\u1ebf-ho\u1ea1ch\"><strong>B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng cho k\u1ebf ho\u1ea1ch<\/strong><\/h3>\n\n\n\n<p>B\u00e2y gi\u1edd l\u00e0 l\u00fac doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1eadp trung v\u00e0o nh\u1eefng k\u00eanh m\u00e0 h\u1ecd th\u01b0\u1eddng xuy\u00ean d\u00e0nh th\u1eddi gian v\u00e0 t\u01b0\u01a1ng t\u00e1c. V\u00ed d\u1ee5: N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p l\u00e0 c\u00e1c Manager ho\u1ea1t \u0111\u1ed9ng tr\u00ean LinkedIn, h\u00e3y tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng to\u00e0n di\u1ec7n, doanh nghi\u1ec7p n\u00ean s\u00e0ng l\u1ecdc v\u00e0 k\u1ebft h\u1ee3p c\u00e1c k\u00eanh marketing sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email<\/li>\n\n\n\n<li>C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn: Facebook, Instagram, TikTok,&#8230;<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/li>\n\n\n\n<li>S\u1ef1 ki\u1ec7n, PR<\/li>\n\n\n\n<li>B\u00e1o ch\u00ed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-sang-t\u1ea1o-n\u1ed9i-dung-thong-di\u1ec7p-h\u1ea5p-d\u1eabn\"><strong>B\u01b0\u1edbc 5: S\u00e1ng t\u1ea1o n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung m\u1ea1nh m\u1ebd ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Nh\u1eefng th\u00f4ng \u0111i\u1ec7p marketing kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n thu h\u00fat s\u1ef1 ch\u00fa \u00fd, kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 t\u1ea1o ra n\u1ed9i dung th\u1ef1c s\u1ef1 cu\u1ed1n h\u00fat, h\u00e3y ghi nh\u1edb nh\u1eefng g\u1ee3i \u00fd sau:<\/p>\n\n\n\n<p><strong>\u2013 \u0110\u1eb7t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u1edf v\u1ecb tr\u00ed trung t\u00e2m:<\/strong> T\u1ea1o n\u1ed9i dung d\u1ec5 hi\u1ec3u, li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, khuy\u1ebfn kh\u00edch h\u1ecd c\u1ea3m nh\u1eadn, suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n<p><strong>\u2013 Th\u1eed nghi\u1ec7m v\u00e0 s\u00e1ng t\u1ea1o:<\/strong> \u0110\u1eebng t\u1ef1 gi\u1edbi h\u1ea1n trong nh\u1eefng \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung truy\u1ec1n th\u1ed1ng. S\u1eed d\u1ee5ng video ho\u1eb7c infographic \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, \u0111\u1ea3m b\u1ea3o n\u1ed9i dung hi\u1ec3n th\u1ecb ho\u00e0n h\u1ea3o tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, d\u00f9 l\u00e0 m\u00e1y t\u00ednh hay \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/p>\n\n\n\n<p><strong>\u2013 T\u1eadp trung v\u00e0o CTA (Call-to-Action):<\/strong> M\u1ecdi \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung \u0111\u1ec1u ph\u1ea3i h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. M\u1ed9t CTA tr\u1ef1c quan s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 b\u01b0\u1edbc ti\u1ebfp theo trong h\u00e0nh tr\u00ecnh mua s\u1eafm.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p mang phong c\u00e1ch t\u01b0\u01a1i tr\u1ebb, h\u00e3y \u0111\u1ec3 c\u00e1 t\u00ednh \u0111\u00f3 lan t\u1ecfa qua t\u1eebng n\u1ed9i dung b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda v\u00e0 CTA vui nh\u1ed9n, g\u1ee3i l\u00ean s\u1ef1 th\u00edch th\u00fa v\u00e0 gi\u1ea3i tr\u00ed cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>S\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00f4ng ch\u1ec9 l\u00e0 truy\u1ec1n th\u00f4ng, m\u00e0 c\u00f2n l\u00e0 c\u00e1ch g\u1eedi g\u1eafm c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd nh\u1edb v\u00e0 l\u1ef1a ch\u1ecdn doanh nghi\u1ec7p gi\u1eefa v\u00f4 v\u00e0n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-6-xac-d\u1ecbnh-ngan-sach-marketing\"><strong>B\u01b0\u1edbc 6: X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch marketing<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, h\u00e3y ki\u1ec3m tra t\u00e0i ch\u00ednh t\u1ed5ng th\u1ec3 v\u00e0 x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 cho ho\u1ea1t \u0111\u1ed9ng Marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng kho\u1ea3n chi ph\u00ed m\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc trong k\u1ebf ho\u1ea1ch:<\/p>\n\n\n\n<p><strong>\u2013 Chi ph\u00ed tri\u1ec3n khai chi\u1ebfn d\u1ecbch:<\/strong> Bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, truy\u1ec1n th\u00f4ng b\u00e1o ch\u00ed v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch \u0111ang v\u1eadn h\u00e0nh.<\/p>\n\n\n\n<p><strong>\u2013 Chi ph\u00ed c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m:<\/strong> \u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c nh\u01b0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM), ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, <a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-quy-trinh\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quy tr\u00ecnh<\/a> l\u00e0m vi\u1ec7c ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p><strong>\u2013 Chi ph\u00ed \u0111\u00e0o t\u1ea1o:<\/strong> N\u00e2ng cao k\u1ef9 n\u0103ng cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean th\u00f4ng qua c\u00e1c kh\u00f3a h\u1ecdc chuy\u00ean s\u00e2u ho\u1eb7c h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh.<\/p>\n\n\n\n<p><strong>\u2013 Chi ph\u00ed nh\u00e2n s\u1ef1:<\/strong> L\u01b0\u01a1ng, th\u01b0\u1edfng v\u00e0 c\u00e1c ph\u00fac l\u1ee3i d\u00e0nh cho \u0111\u1ed9i ng\u0169 marketing, \u0111\u1ea3m b\u1ea3o \u0111\u1ed9ng l\u1ef1c v\u00e0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n<p>V\u00ec ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch n\u00ean doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-7-l\u1eadp-k\u1ebf-ho\u1ea1ch-tri\u1ec3n-khai-chi-ti\u1ebft\"><strong>B\u01b0\u1edbc 7: L\u1eadp k\u1ebf ho\u1ea1ch tri\u1ec3n khai chi ti\u1ebft<\/strong><\/h3>\n\n\n\n<p>Giai \u0111o\u1ea1n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c tr\u00ecnh b\u00e0y c\u00e1c m\u1ee5c ti\u00eau, ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c b\u01b0\u1edbc c\u1ea7n th\u1ef1c hi\u1ec7n th\u00e0nh m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch ho\u00e0n ch\u1ec9nh. Doanh nghi\u1ec7p c\u1ea7n:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u2013 L\u00ean l\u1ecbch tr\u00ecnh r\u00f5 r\u00e0ng: <\/strong>X\u00e1c \u0111\u1ecbnh th\u1eddi gian b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac c\u1ee7a t\u1eebng ho\u1ea1t \u0111\u1ed9ng marketing, \u0111\u1ea3m b\u1ea3o m\u1ecdi nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n<p><strong>\u2013 Ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5: <\/strong>Giao nhi\u1ec7m v\u1ee5 v\u00e0 KPI c\u1ee5 th\u1ec3 cho t\u1eebng c\u00e1 nh\u00e2n ho\u1eb7c b\u1ed9 ph\u1eadn li\u00ean quan, t\u1eeb marketing, b\u00e1n h\u00e0ng \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u2013 \u0110\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n:<\/strong> \u0110\u1ea3m b\u1ea3o c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9, tr\u00e1nh s\u1ef1 ch\u1ed3ng ch\u00e9o ho\u1eb7c thi\u1ebfu li\u00ean k\u1ebft gi\u1eefa c\u00e1c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/lap-ke-hoach-chi-tiet-1024x587.webp\" alt=\"L\u1eadp k\u1ebf ho\u1ea1ch tri\u1ec3n khai chi ti\u1ebft\" class=\"wp-image-20961\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/lap-ke-hoach-chi-tiet-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/lap-ke-hoach-chi-tiet-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/lap-ke-hoach-chi-tiet-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/lap-ke-hoach-chi-tiet-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/lap-ke-hoach-chi-tiet.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>L\u1eadp k\u1ebf ho\u1ea1ch tri\u1ec3n khai chi ti\u1ebft<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-8-do-l\u01b0\u1eddng-va-theo-doi-hi\u1ec7u-su\u1ea5t-c\u1ee7a-k\u1ebf-ho\u1ea1ch\"><strong>B\u01b0\u1edbc 8: \u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a k\u1ebf ho\u1ea1ch<\/strong><\/h3>\n\n\n\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p s\u1ebd \u0111\u1ed1i chi\u1ebfu v\u00e0 so s\u00e1nh k\u1ebft qu\u1ea3 th\u1ef1c \u0111\u1ea1t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website, t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i,&#8230; m\u00e0&nbsp; doanh nghi\u1ec7p thi\u1ebft l\u1eadp \u1edf B\u01b0\u1edbc 2.&nbsp;<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch so s\u00e1nh d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u1edbi k\u1ef3 v\u1ecdng v\u00e0 m\u1ee5c ti\u00eau ban \u0111\u1ea7u, doanh nghi\u1ec7p s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch c\u00f3 th\u00e0nh c\u00f4ng hay ch\u01b0a. N\u1ebfu k\u1ebft qu\u1ea3 kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u00eanh truy\u1ec1n th\u00f4ng, t\u00e1i ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c ho\u1eb7c ng\u00e2n s\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Sau khi ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t, c\u1ea7n l\u1eadp b\u00e1o c\u00e1o chi ti\u1ebft cho c\u00e1c b\u00ean li\u00ean quan, bao g\u1ed3m \u0111\u1ed1i t\u00e1c, c\u1ed5 \u0111\u00f4ng, nh\u1eb1m \u0111\u1ea3m b\u1ea3o minh b\u1ea1ch v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, d\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o c\u00f2n l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch marketing ti\u1ebfp theo. V\u00ed d\u1ee5: N\u1ebfu k\u1ebft qu\u1ea3 cho th\u1ea5y n\u1ed9i dung infographic thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p v\u00e0 chia s\u1ebb h\u01a1n so v\u1edbi b\u00e0i vi\u1ebft d\u1ea1ng v\u0103n b\u1ea3n, \u0111\u00f3 s\u1ebd l\u00e0 t\u00edn hi\u1ec7u \u0111\u1ec3 \u01b0u ti\u00ean s\u1eed d\u1ee5ng infographic trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/mau-ke-hoach-trien-khai-cong-viec\/\" target=\"_blank\" rel=\"noreferrer noopener\">[T\u1ea3i mi\u1ec5n ph\u00ed] 6 m\u1eabu b\u1ea3ng k\u1ebf ho\u1ea1ch tri\u1ec3n khai c\u00f4ng vi\u1ec7c m\u1edbi nh\u1ea5t 2025<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-c\u1ea7n-chu\u1ea9n-b\u1ecb-nh\u1eefng-gi-tr\u01b0\u1edbc-khi-l\u1eadp-k\u1ebf-ho\u1ea1ch-marketing-nbsp\"><strong>4. C\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec tr\u01b0\u1edbc khi l\u1eadp k\u1ebf ho\u1ea1ch marketing?&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-tom-t\u1eaft-tinh-hinh-marketing-hi\u1ec7n-t\u1ea1i-c\u1ee7a-doanh-nghi\u1ec7p\"><strong>4.1 T\u00f3m t\u1eaft t\u00ecnh h\u00ecnh marketing hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n<p>H\u1ea1ng m\u1ee5c n\u00e0y cung c\u1ea5p b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong ng\u00e0nh. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 v\u00e0 ngo\u1ea1i vi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3. N\u1ed9i dung bao g\u1ed3m:<\/p>\n\n\n\n<p><strong>\u2013 Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o?<\/li>\n\n\n\n<li>\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, nhu c\u1ea7u)?<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2013 \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eefng \u0111\u1ed1i th\u1ee7 ch\u00ednh tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 ai?<\/li>\n\n\n\n<li>\u0110i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2013 S\u1ea3n ph\u1ea9m\/D\u1ecbch v\u1ee5:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt ho\u1eb7c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec cho kh\u00e1ch h\u00e0ng?<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2013 Chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7n t\u1ea1i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai?<\/li>\n\n\n\n<li>Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u1ef1u g\u00ec?<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2013 K\u1ebft qu\u1ea3 Marketing hi\u1ec7n t\u1ea1i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing n\u00e0o?<\/li>\n\n\n\n<li>Nh\u1eefng th\u00e1ch th\u1ee9c ch\u00ednh trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch l\u00e0 g\u00ec?<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c t\u1ed5ng h\u1ee3p c\u00e1c th\u00f4ng tin n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-n\u1ec1n-t\u1ea3ng-crm-qu\u1ea3n-tr\u1ecb-khach-hang-toan-di\u1ec7n\"><strong>4.2 N\u1ec1n t\u1ea3ng CRM qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phan-mem-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m CRM<\/a> gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd ph\u1ec5u b\u00e1n h\u00e0ng, thu th\u1eadp v\u00e0 t\u1ed5 ch\u1ee9c th\u00f4ng tin kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i, c\u00e1c gi\u1ea3i ph\u00e1p h\u1ecd t\u00ecm ki\u1ebfm, v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u1ecd c\u1ea7n. Nh\u1eefng th\u00f4ng tin n\u00e0y l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t n\u1ec1n t\u1ea3ng CRM c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c h\u1ea1ng m\u1ee5c xoay quanh kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. V\u00e0, Base CRM l\u00e0 m\u1ed9t g\u1ee3i \u00fd t\u1ed1i \u01b0u trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y.<\/p>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> l\u00e0 gi\u1ea3i ph\u00e1p CRM t\u1ea5t c\u1ea3 trong m\u1ed9t cho Marketing, B\u00e1n h\u00e0ng, S\u1ea3n ph\u1ea9m, CSKH. Hi\u1ec3u m\u1ed9t c\u00e1ch s\u00e2u h\u01a1n, Base CRM h\u1ed7 tr\u1ee3 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/p>\n\n\n\n<p><strong>\u2013 T\u1eadp trung quy\u1ec1n truy c\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng: <\/strong>L\u01b0u tr\u1eef v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u2015 bao g\u1ed3m th\u00f4ng tin li\u00ean h\u1ec7, cu\u1ed9c g\u1ecdi v\u00e0 email, ph\u1ea3n h\u1ed3i v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c \u2015 t\u1ea1i m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t. Nh\u1edd \u0111\u00f3, nh\u00f3m Marketing v\u00e0 B\u00e1n h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng xem v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin kh\u00e1ch h\u00e0ng, kh\u00e1m ph\u00e1 c\u00e1c xu h\u01b0\u1edbng v\u00e0 th\u00f4ng tin \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n<p><strong>\u2013 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong> Nh\u00f3m kh\u00e1ch h\u00e0ng theo th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed9 tu\u1ed5i, c\u1ea5p b\u1eadc c\u00f4ng vi\u1ec7c, l\u1ecbch s\u1eed mua h\u00e0ng ho\u1eb7c t\u01b0\u01a1ng t\u00e1c. D\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c th\u00f4ng \u0111i\u1ec7p d\u00e0nh cho kh\u00e1ch h\u00e0ng. N\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a s\u1ebd gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i, t\u0103ng nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 cu\u1ed1i c\u00f9ng mang l\u1ea1i doanh thu cao h\u01a1n.<\/p>\n\n\n\n<p><strong>\u2013 Thu th\u1eadp v\u00e0 ph\u00e2n b\u1ed5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: <\/strong>T\u1ef1 \u0111\u1ed9ng thu th\u1eadp v\u00e0 t\u1ed5ng h\u1ee3p Lead t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n v\u1ec1 m\u1ed9t n\u01a1i duy nh\u1ea5t, sau \u0111\u00f3 ph\u00e2n b\u1ed5 Lead t\u1edbi nh\u00e2n vi\u00ean Sales theo ti\u00eau ch\u00ed \u0111\u00e3 thi\u1ebft l\u1eadp. H\u01a1n n\u1eefa, Base CRM c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng \u201cch\u1ea5m \u0111i\u1ec3m\u201d v\u00e0 x\u1ebfp h\u1ea1ng nh\u1eefng Lead c\u00f3 ti\u1ec1m n\u0103ng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cao nh\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho nh\u1eefng doanh nghi\u1ec7p c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, mu\u1ed1n t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng Lead ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n\n\n\n<p><strong>\u2013 Cung c\u1ea5p b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t: <\/strong>T\u1ef1 \u0111\u1ed9ng th\u1ed1ng k\u00ea c\u00e1c ch\u1ec9 s\u1ed1 b\u00e1n h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb Lead th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n, t\u1ef7 l\u1ec7 b\u00e1n th\u00eam ho\u1eb7c b\u00e1n ch\u00e9o, t\u1ed5ng h\u1ee3p doanh thu th\u1ef1c \u0111\u1ea1t t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch marketing, gi\u00fap nh\u00f3m Marketing k\u1ecbp th\u1eddi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1024x576.webp\" alt=\"Base CRM\" class=\"wp-image-20935\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u1edbi nh\u1eefng t\u00ednh n\u0103ng n\u00e0y, Base CRM kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 c\u00f2n qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n quy tr\u00ecnh t\u1eeb ti\u1ebfp th\u1ecb \u0111\u1ebfn b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-phan-lo\u1ea1i-k\u1ebf-ho\u1ea1ch-marketing-ph\u1ed5-bi\u1ebfn-trong-ho\u1ea1t-d\u1ed9ng-kinh-doanh\"><strong>5. Ph\u00e2n lo\u1ea1i k\u1ebf ho\u1ea1ch marketing ph\u1ed5 bi\u1ebfn trong ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/strong><\/h2>\n\n\n\n<p>K\u1ebf ho\u1ea1ch marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi nhi\u1ec1u ph\u1ea1m vi v\u00e0 quy m\u00f4 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh, nh\u01b0ng th\u01b0\u1eddng n\u1eb1m trong m\u1ed9t ho\u1eb7c nhi\u1ec1u danh m\u1ee5c d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<p><strong>\u2013 K\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m:<\/strong> T\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng. K\u1ebf ho\u1ea1ch n\u00e0y x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c s\u1ea3n ph\u1ea9m s\u1ebd th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn, v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 g\u00e2y ti\u1ebfng vang v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n\n\n\n<p><strong>\u2013 K\u1ebf ho\u1ea1ch social media: <\/strong>X\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, n\u1ed9i dung, v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 Facebook, Instagram, v\u00e0 TikTok, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ri\u00eang bi\u1ec7t cho t\u1eebng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p><strong>\u2013 K\u1ebf ho\u1ea1ch marketing \u0111\u1ecbnh k\u1ef3:<\/strong> \u0110\u01b0\u1ee3c tri\u1ec3n khai theo qu\u00fd ho\u1eb7c theo n\u0103m. K\u1ebf ho\u1ea1ch n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 trong n\u0103m v\u00e0 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing trong t\u01b0\u01a1ng lai v\u00e0 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng theo th\u1eddi gian.<\/p>\n\n\n\n<p><strong>\u2013 K\u1ebf ho\u1ea1ch content marketing: <\/strong>T\u1eadp trung v\u00e0o vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c lo\u1ea1i n\u1ed9i dung (nh\u01b0 blog, video, infographic, ebook, v.v\u2026) \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. K\u1ebf ho\u1ea1ch n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau t\u1ea1o ra c\u00e1c n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>\u2013 K\u1ebf ho\u1ea1ch t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO): <\/strong>T\u1eadp trung v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung, v\u00e0 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft nh\u1eb1m n\u00e2ng cao th\u1ee9 h\u1ea1ng website tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google hay C\u1ed1c C\u1ed1c. M\u1ee5c ti\u00eau l\u00e0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean (organic traffic) t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p><strong>\u2013 K\u1ebf ho\u1ea1ch digital marketing:<\/strong> T\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. K\u1ebf ho\u1ea1ch n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn nh\u01b0 ti\u1ebfp th\u1ecb n\u1ed9i dung, SEO, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (PPC), ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 chi\u1ebfn d\u1ecbch email.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/phan-loai-ke-hoach-marketing-1024x587.webp\" alt=\"Ph\u00e2n lo\u1ea1i k\u1ebf ho\u1ea1ch marketing\" class=\"wp-image-20965\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/phan-loai-ke-hoach-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/phan-loai-ke-hoach-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/phan-loai-ke-hoach-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/phan-loai-ke-hoach-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/phan-loai-ke-hoach-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-nh\u1eefng-l\u01b0u-y-quan-tr\u1ecdng-khi-l\u1eadp-k\u1ebf-ho\u1ea1ch-marketing\"><strong>6. Nh\u1eefng l\u01b0u \u00fd quan tr\u1ecdng khi l\u1eadp k\u1ebf ho\u1ea1ch marketing<\/strong><\/h2>\n\n\n\n<p><strong>\u2013 Ph\u00e2n bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 chi\u1ebfn thu\u1eadt marketing:<\/strong><\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng ph\u00e2n bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 chi\u1ebfn thu\u1eadt marketing, doanh nghi\u1ec7p r\u1ea5t d\u1ec5 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t k\u1ebf ho\u1ea1ch Marketing. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing thi\u1ebfu li\u00ean k\u1ebft, l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u00e1nh m\u1eafc ph\u1ea3i sai l\u1ea7m n\u00e0y, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt. Chi\u1ebfn l\u01b0\u1ee3c marketing lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u01b0\u1edbc v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn thu\u1eadt marketing. C\u00e1c chi\u1ebfn thu\u1eadt ch\u1ec9 ph\u00e1t huy hi\u1ec7u qu\u1ea3 khi ch\u00fang ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u00e0 th\u1ed1ng nh\u1ea5t trong ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p th\u1eddi trang \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u y\u00eau th\u00edch c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1eeb 18 \u0111\u1ebfn 25 tu\u1ed5i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c:<\/strong> T\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/li>\n\n\n\n<li><strong>Chi\u1ebfn thu\u1eadt:<\/strong>\n<ul class=\"wp-block-list\">\n<li>T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi thi\u1ebft k\u1ebf th\u1eddi trang \u0111\u1ec3 thu h\u00fat nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf tr\u1ebb.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng Instagram v\u00e0 TikTok \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng viral v\u1edbi hashtag #YeuThoiTrang.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2013 Ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c ph\u00f2ng ban:<\/strong><\/p>\n\n\n\n<p>M\u1ed7i ph\u00f2ng ban trong doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 vai tr\u00f2 v\u00e0 nhi\u1ec7m v\u1ee5 ri\u00eang, nh\u01b0ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u1eefng ph\u00f2ng ban n\u00e0y kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi m\u00e0 c\u1ea7n s\u1ef1 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o c\u00e1c m\u1ee5c ti\u00eau chung c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 s\u1ef1 ph\u1ed1i h\u1ee3p: Ph\u00f2ng s\u1ea3n xu\u1ea5t c\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u1ea1t ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ec3 ph\u00f2ng Marketing tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb. Ph\u00f2ng k\u1ebf to\u00e1n cung c\u1ea5p th\u00f4ng tin ng\u00e2n s\u00e1ch v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, gi\u00fap ph\u00f2ng Marketing \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u. Trong khi \u0111\u00f3, ph\u00f2ng Nh\u00e2n s\u1ef1 \u0111\u1ea3m b\u1ea3o cung c\u1ea5p ngu\u1ed3n nh\u00e2n l\u1ef1c ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c ph\u00f2ng ban, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u v\u1ea5n \u0111\u1ec1 nh\u01b0: thi\u1ebfu t\u00e0i nguy\u00ean cho c\u00e1c chi\u1ebfn d\u1ecbch, m\u00e2u thu\u1eabn v\u1ec1 nhi\u1ec7m v\u1ee5 v\u00e0 l\u1ee3i \u00edch gi\u1eefa c\u00e1c ph\u00f2ng ban, thi\u1ebfu d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>\u2013 C\u00e2n nh\u1eafc t\u00ednh kh\u1ea3 thi v\u00e0 linh ho\u1ea1t c\u1ee7a k\u1ebf ho\u1ea1ch:<\/strong><\/p>\n\n\n\n<p>Khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng c\u00e1c ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3, bao g\u1ed3m nh\u00e2n s\u1ef1, t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7 v\u00e0 th\u1eddi gian. Vi\u1ec7c \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau v\u01b0\u1ee3t xa kh\u1ea3 n\u0103ng th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i ho\u1eb7c l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, m\u00f4i tr\u01b0\u1eddng kinh doanh lu\u00f4n bi\u1ebfn \u0111\u1ed9ng, t\u1eeb xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 hay c\u1ea1nh tranh. N\u1ebfu k\u1ebf ho\u1ea1ch marketing c\u1ee9ng nh\u1eafc, thi\u1ebfu s\u1ef1 linh ho\u1ea1t th\u00ec doanh nghi\u1ec7p kh\u00f3 c\u00f3 th\u1ec3 th\u00edch \u1ee9ng nhanh ch\u00f3ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y, t\u1eeb \u0111\u00f3, d\u1ec5 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ho\u1eb7c ch\u1ecbu r\u1ee7i ro kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-lu\u1eadn\"><strong>7. K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y, Base Blog v\u1eeba cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch xoay quanh k\u1ebf ho\u1ea1ch marketing, bao g\u1ed3m kh\u00e1i ni\u1ec7m, t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch ho\u00e0n ch\u1ec9nh. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft v\u1ec1 k\u1ebf ho\u1ea1ch marketing, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a c\u00e1c m\u1ee5c ti\u00eau quan tr\u1ecdng trong t\u01b0\u01a1ng lai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u1eadp k\u1ebf ho\u1ea1ch marketing l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, th\u00fac \u0111\u1ea9y doanh thu v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. V\u1eady, k\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec? M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3 th\u00ec g\u1ed3m c\u00f3 nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0o? C\u00f9ng Base Blog [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":20951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"ppma_author":[63],"class_list":["post-20943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Marketing chi ti\u1ebft gi\u00fap doanh nghi\u1ec7p b\u1ee9t ph\u00e1<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 8 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Marketing chi ti\u1ebft gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c v\u00e0 b\u1ee9t ph\u00e1 t\u0103ng 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T\u1ea1i Base.vn, Nguy\u1ec5n H\u1ea3i H\u00e0 th\u01b0\u1eddng xuy\u00ean chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 g\u00f3c nh\u00ecn m\u1edbi m\u1ebb gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb v\u00e0 marketer x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean s\u1ed1."}],"_links":{"self":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/20943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/comments?post=20943"}],"version-history":[{"count":0,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/20943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media\/20951"}],"wp:attachment":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media?parent=20943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/categories?post=20943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/tags?post=20943"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/ppma_author?post=20943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}