{"id":21877,"date":"2025-09-16T18:02:35","date_gmt":"2025-09-16T11:02:35","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=21877"},"modified":"2025-09-17T10:06:52","modified_gmt":"2025-09-17T03:06:52","slug":"pheu-marketing","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/pheu-marketing\/","title":{"rendered":"Ph\u1ec5u Marketing l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ph\u1ec5u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p>Ph\u1ec5u Marketing l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh tr\u1ef1c quan gi\u00fap doanh nghi\u1ec7p n\u1eafm r\u00f5 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb nh\u1eadn bi\u1ebft, quan t\u00e2m, c\u00e2n nh\u1eafc \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 kh\u00e1i ni\u1ec7m quen thu\u1ed9c trong Marketing v\u00e0 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu b\u00e1n h\u00e0ng. H\u00e3y c\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=pheu-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m ph\u1ec5u Marketing v\u00e0 c\u00e1ch thi\u1ebft k\u1ebf m\u00f4 h\u00ecnh hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-ph\u1ec5u-marketing-la-gi\">1. Ph\u1ec5u Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-d\u1ecbnh-nghia-ph\u1ec5u-marketing\">1.1 \u0110\u1ecbnh ngh\u0129a ph\u1ec5u Marketing<\/h3>\n\n\n\n<p><strong>Ph\u1ec5u Marketing<\/strong> hay <strong>Marketing Funnel<\/strong> l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u00f4 t\u1ea3 chi ti\u1ebft h\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u201c\u0111i qua\u201d tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. T\u1eeb khi kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn giai \u0111o\u1ea1n quan t\u00e2m &#8211; c\u00e2n nh\u1eafc &#8211; h\u00e0nh \u0111\u1ed9ng\u2026 \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n chi ti\u1ebft, r\u00f5 r\u00e0ng trong ph\u1ec5u.<\/p>\n\n\n\n<p>Marketing Funnel gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c 3 c\u00e2u h\u1ecfi quan tr\u1ecdng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb \u0111\u00e2u?<\/li>\n\n\n\n<li>V\u00ec sao h\u1ecd r\u1eddi \u0111i?<\/li>\n\n\n\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd \u0111\u1ebfn cu\u1ed1i h\u00e0nh tr\u00ecnh?<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/pheu-marketing-la-gi-1024x587.webp\" alt=\"Ph\u1ec5u Marketing l\u00e0 g\u00ec?\" class=\"wp-image-21885\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/pheu-marketing-la-gi-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/pheu-marketing-la-gi-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/pheu-marketing-la-gi-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/pheu-marketing-la-gi-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/pheu-marketing-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ph\u1ec5u Marketing l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-y-nghia-hinh-\u1ea3nh-ph\u1ec5u-trong-hanh-trinh-khach-hang\">1.2 \u00dd ngh\u0129a h\u00ecnh \u1ea3nh \u201cph\u1ec5u\u201d trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>H\u00ecnh \u1ea3nh chi\u1ebfc ph\u1ec5u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00ec n\u00f3 gi\u00fap ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c th\u1ef1c t\u1ebf r\u1eb1ng: \u1ede \u0111\u1ea7u h\u00e0nh tr\u00ecnh, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn n\u00ean ph\u1ec5u r\u1ea5t to. Nh\u01b0ng ch\u1ec9 c\u00f3 m\u1ed9t ph\u1ea7n nh\u1ecf l\u1ecdt \u0111\u1ebfn cu\u1ed1i ph\u1ec5u, t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ed1 kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u1ea7n mi\u1ec7ng ph\u1ec5u r\u1ed9ng: \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n thu h\u00fat, n\u01a1i b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi b\u1eb1ng qu\u1ea3ng c\u00e1o, content hay c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n<li>Th\u00e2n ph\u1ec5u h\u1eb9p d\u1ea7n: Giai \u0111o\u1ea1n s\u00e0ng l\u1ecdc, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u c\u00e2n nh\u1eafc, so s\u00e1nh v\u00e0 lo\u1ea1i b\u1ecf l\u1ef1a ch\u1ecdn.<\/li>\n\n\n\n<li>\u0110\u00e1y ph\u1ec5u nh\u1ecf: Ch\u1ec9 c\u00f2n l\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, ho\u1eb7c g\u1eafn b\u00f3 l\u00e2u d\u00e0i.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-phan-bi\u1ec7t-ph\u1ec5u-marketing-va-ph\u1ec5u-ban-hang\">1.3 Ph\u00e2n bi\u1ec7t ph\u1ec5u Marketing v\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p>Ph\u1ec5u Marketing v\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 hai kh\u00e1i ni\u1ec7m kh\u00e1c nhau nh\u01b0ng c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd n\u00ean nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea7m l\u1eabn.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u1ec5u Marketing s\u1ebd t\u1eadp trung v\u00e0o qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft &#8211; quan t\u00e2m &#8211; c\u00e2n nh\u1eafc, t\u1ee9c l\u00e0 tr\u01b0\u1edbc khi h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Do \u0111\u00f3 doanh nghi\u1ec7p c\u1ea7n t\u1ea1o nhu c\u1ea7u, d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd c\u00f3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh h\u01a1n.<\/li>\n\n\n\n<li>Ph\u1ec5u b\u00e1n h\u00e0ng di\u1ec5n ra ngay sau \u0111\u00f3, khi kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng, c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1. B\u01b0\u1edbc n\u00e0y m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 ch\u1ed1t giao d\u1ecbch, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau mua v\u00e0 upsell, bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/li>\n<\/ul>\n\n\n\n<p>C\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng Marketing Funnel l\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u00f2n <a href=\"https:\/\/base.vn\/blog\/sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Funnel<\/a> bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-cac-giai-do\u1ea1n-c\u1ee7a-ph\u1ec5u-marketing\">2. C\u00e1c giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u Marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-nh\u1eadn-th\u1ee9c-awareness-thu-hut-s\u1ef1-chu-y-c\u1ee7a-khach-hang-ti\u1ec1m-nang\">2.1 Nh\u1eadn th\u1ee9c (Awareness): Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p>\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 ph\u1ec5u Marketing. L\u00fac n\u00e0y doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gi\u00fap nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft \u0111\u1ebfn m\u00ecnh. H\u1ecd c\u00f3 th\u1ec3 ch\u01b0a c\u00f3 nhu c\u1ea7u ngay l\u1eadp t\u1ee9c, nh\u01b0ng s\u1ebd ghi nh\u1edb v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 l\u00e0m trong giai \u0111o\u1ea1n n\u00e0y g\u1ed3m: Ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook, Google, SEO Marketing, s\u1eed d\u1ee5ng c\u00e1c video viral, vi\u1ebft b\u00e0i PR b\u00e1o ch\u00ed, s\u1eed d\u1ee5ng Social Media ho\u1eb7c <a href=\"https:\/\/base.vn\/blog\/influencer-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer Marketing<\/a>\u2026 M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t v\u00e0 gi\u00fap h\u1ecd nh\u1eadn ra r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang b\u00e1n c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng Marketing th\u00ec c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t ebook\/bi\u1ec3u m\u1eabu v\u1ec1 \u201cQuy tr\u00ecnh l\u00e0m Marketing chu\u1ea9n cho SME\u201d \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3t \u0111\u1ecdc, quan t\u00e2m t\u1eeb nh\u00f3m CEO, CMO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-quan-tam-interest-kh\u01a1i-g\u1ee3i-nhu-c\u1ea7u-va-cung-c\u1ea5p-gia-tr\u1ecb\">2.2 Quan t\u00e2m (Interest): Kh\u01a1i g\u1ee3i nhu c\u1ea7u v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb<\/h3>\n\n\n\n<p>Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 bi\u1ebft b\u1ea1n l\u00e0 ai, b\u1ea1n cung c\u1ea5p gi\u1ea3i ph\u00e1p g\u00ec cho h\u1ecd th\u00ec \u1edf b\u01b0\u1edbc n\u00e0y, h\u00e3y khi\u1ebfn h\u1ecd th\u1ef1c s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n. \u0110\u00e2y l\u00e0 l\u00fac doanh nghi\u1ec7p c\u1ea7n ch\u1ee9ng minh s\u1ef1 am hi\u1ec3u, \u0111\u01b0a ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u01b0: Webinar, h\u1ed9i th\u1ea3o, Email Marketing, b\u00e0i blog chuy\u00ean s\u00e2u, Video v\u1ec1 s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn, Case Study, t\u00e0i li\u1ec7u so s\u00e1nh\u2026<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2y chuy\u1ec3n t\u1eeb \u201cbi\u1ebft\u201d sang \u201cquan t\u00e2m\u201d v\u00e0 gi\u1eef h\u1ecd \u1edf l\u1ea1i l\u00e2u h\u01a1n trong h\u00e0nh tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-can-nh\u1eafc-consideration-t\u1ea1o-ni\u1ec1m-tin-so-sanh-v\u1edbi-d\u1ed1i-th\u1ee7\">2.3 C\u00e2n nh\u1eafc (Consideration): T\u1ea1o ni\u1ec1m tin, so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7<\/h3>\n\n\n\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u00f3 s\u1ef1 so s\u00e1nh, \u0111\u00e1nh gi\u00e1 gi\u1eefa doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7. M\u1eb7c d\u00f9 h\u1ecd c\u00f3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0ng h\u1ecd c\u0169ng mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh l\u00e0 t\u1ed1i \u01b0u nh\u1ea5t v\u1ec1 gi\u00e1, d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i\u2026.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u0103ng th\u00eam ni\u1ec1m tin, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a th\u00eam c\u00e1c n\u1ed9i dung nh\u01b0: Demo s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed, d\u00f9ng th\u1eed 10 ng\u00e0y, case study c\u1ee5 th\u1ec3, c\u00e1c testimonial t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng\u2026 M\u1ee5c ti\u00eau \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 gi\u1eef ch\u00e2n s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng, lo\u1ea1i b\u1ecf r\u00e0o c\u1ea3n t\u00e2m l\u00fd tr\u01b0\u1edbc khi h\u1ecd ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-hanh-d\u1ed9ng-action-chuy\u1ec3n-d\u1ed5i-thanh-mua-hang-ho\u1eb7c-dang-ky-d\u1ecbch-v\u1ee5\">2.4 H\u00e0nh \u0111\u1ed9ng (Action): Chuy\u1ec3n \u0111\u1ed5i th\u00e0nh mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5<\/h3>\n\n\n\n<p>\u0110\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0 \u201c\u0111\u00e1y ph\u1ec5u\u201d, m\u1ecdi n\u1ed7 l\u1ef1c tr\u01b0\u1edbc \u0111\u00f3 \u0111\u01b0\u1ee3c quy v\u1ec1 m\u1ed9t m\u1ee5c ti\u00eau l\u00e0: Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd g\u00f3i d\u1ecbch v\u1ee5, ho\u1eb7c \u0111i\u1ec1n form li\u00ean h\u1ec7\u2026. Doanh nghi\u1ec7p c\u1ea7n lo\u1ea1i b\u1ecf r\u00e0o c\u1ea3n cu\u1ed1i c\u00f9ng (gi\u1ea3m gi\u00e1, free trial, cam k\u1ebft ho\u00e0n ti\u1ec1n, h\u1ed7 tr\u1ee3 t\u1eadn n\u01a1i) \u0111\u1ec3 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: V\u1edbi doanh nghi\u1ec7p b\u00e1n ph\u1ea7n m\u1ec1m, sau b\u1ea3n demo, kh\u00e1ch h\u00e0ng nh\u1eadn email follow-up k\u00e8m \u01b0u \u0111\u00e3i \u201cgi\u1ea3m 20% cho 3 th\u00e1ng \u0111\u1ea7u n\u1ebfu \u0111\u0103ng k\u00fd trong tu\u1ea7n n\u00e0y\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-trung-thanh-loyalty-gi\u1eef-chan-khach-hang-upsell-xay-d\u1ef1ng-advocacy\">2.5 Trung th\u00e0nh (Loyalty): Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, upsell, x\u00e2y d\u1ef1ng advocacy<\/h3>\n\n\n\n<p>Trong nhi\u1ec1u m\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i, ph\u1ec5u Marketing kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c b\u00e1n h\u00e0ng, m\u00e0 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng sang vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. M\u1ed9t kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u0103m s\u00f3c sau b\u00e1n b\u1eb1ng c\u00e1ch ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, g\u1eedi kh\u1ea3o s\u00e1t v\u00e0 t\u1eb7ng qu\u00e0, m\u1eddi v\u00e0o c\u1ed9ng \u0111\u1ed3ng ri\u00eang\u2026 M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh k\u00eanh truy\u1ec1n th\u00f4ng mi\u1ec5n ph\u00ed cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cac-giai-doan-pheu-marketing-1024x587.webp\" alt=\"C\u00e1c giai \u0111o\u1ea1n ph\u1ec5u marketing\" class=\"wp-image-21891\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cac-giai-doan-pheu-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cac-giai-doan-pheu-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cac-giai-doan-pheu-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cac-giai-doan-pheu-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cac-giai-doan-pheu-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00e1c giai \u0111o\u1ea1n ph\u1ec5u marketing<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-t\u1ea1i-sao-ph\u1ec5u-marketing-quan-tr\u1ecdng-v\u1edbi-doanh-nghi\u1ec7p\">3. T\u1ea1i sao ph\u1ec5u Marketing quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p?<\/h2>\n\n\n\n<p><strong>Gi\u00fap hi\u1ec3u r\u00f5 h\u00e0nh vi v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>Ph\u1ec5u Marketing gi\u00fap doanh nghi\u1ec7p quan s\u00e1t \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng \u0111i qua, v\u00e0 m\u1ed7i \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111i quan doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec. C\u0169ng qua \u0111\u00e2y, \u0111\u1ed9i ng\u0169 Marketer c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u qua k\u00eanh n\u00e0o?<\/li>\n\n\n\n<li>V\u00ec sao h\u1ecd d\u1eebng l\u1ea1i ho\u1eb7c r\u1eddi b\u1ecf \u1edf gi\u1eefa ph\u1ec5u?<\/li>\n\n\n\n<li>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng?<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y s\u1ebd l\u00e0 th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nhu c\u1ea7u, x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p cho t\u1eebng \u0111i\u1ec3m ch\u1ea1m, h\u1ea1n ch\u1ebf t\u1ed1i \u0111a s\u1ed1 \u201clead b\u1ecb r\u01a1i r\u1ee5ng\u201d.<\/p>\n\n\n\n<p><strong>T\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch theo t\u1eebng giai \u0111o\u1ea1n<\/strong><\/p>\n\n\n\n<p>M\u1ed7i t\u1ea7ng c\u1ee7a Marketing Funnel s\u1ebd c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn ri\u00eang. Vi\u1ec7c n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c ph\u1ec5u Marketing s\u1ebd gi\u00fap Marketer ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd, s\u1ea3n xu\u1ea5t nh\u1eefng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, tr\u00e1nh t\u00ecnh tr\u1ea1ng d\u1ed3n to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o hay truy\u1ec1n th\u00f4ng nh\u1eefng n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p SME, khi m\u00e0 ng\u00e2n s\u00e1ch c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf, vi\u1ec7c t\u1ed1i \u01b0u t\u1eebng b\u01b0\u1edbc trong ph\u1ec5u s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n thay v\u00ec \u0111\u1ed1t ti\u1ec1n ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n<p><strong>N\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed Marketing<\/strong><\/p>\n\n\n\n<p>Khi m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng th\u1ea5t tho\u00e1t lead \u1edf gi\u1eefa ph\u1ec5u. V\u00ed d\u1ee5: B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng email automation \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng lead t\u1eeb giai \u0111o\u1ea1n Quan t\u00e2m sang C\u00e2n nh\u1eafc, hay remarketing \u0111\u1ec3 k\u00e9o l\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u00e3 r\u1eddi gi\u1ecf h\u00e0ng.<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng v\u00ec kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p \u0111\u00fang l\u00fac, \u0111\u00fang nhu c\u1ea7u. Chi ph\u00ed Marketing c\u0169ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u v\u00ec kh\u00f4ng c\u00f2n \u201c\u0111\u1ed5 ti\u1ec1n tr\u00e0n lan\u201d, thay v\u00e0o \u0111\u00f3 t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m ch\u1ea1m c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/tai-sao-pheu-marketing-lai-quan-trong-1024x587.webp\" alt=\"T\u1ea1i sao ph\u1ec5u Marketing quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p?\" class=\"wp-image-21894\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/tai-sao-pheu-marketing-lai-quan-trong-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/tai-sao-pheu-marketing-lai-quan-trong-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/tai-sao-pheu-marketing-lai-quan-trong-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/tai-sao-pheu-marketing-lai-quan-trong-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/tai-sao-pheu-marketing-lai-quan-trong.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>T\u1ea1i sao ph\u1ec5u Marketing quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-cach-xay-d\u1ef1ng-mo-hinh-ph\u1ec5u-marketing-hi\u1ec7u-qu\u1ea3\">4. C\u00e1ch x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ph\u1ec5u Marketing hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-xac-d\u1ecbnh-chan-dung-khach-hang\">4.1 X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Ph\u1ec5u Marketing ch\u1ec9 hi\u1ec7u qu\u1ea3 khi doanh nghi\u1ec7p hi\u1ec3u r\u00f5 &#8220;ai&#8221; l\u00e0 ng\u01b0\u1eddi s\u1ebd \u0111i qua ph\u1ec5u \u0111\u00f3. Ch\u00e2n dung kh\u00e1ch h\u00e0ng hay Customer Persona s\u1ebd l\u00e0 b\u1ee9c tranh m\u00f4 t\u1ea3 chi ti\u1ebft, c\u1ee5 th\u1ec3 v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng th\u01b0\u1eddng g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc<\/li>\n\n\n\n<li>\u0110\u1eb7c \u0111i\u1ec3m v\u1ec1 h\u00e0nh vi, t\u00e2m l\u00fd<\/li>\n\n\n\n<li>N\u1ed7i \u0111au g\u1eb7p ph\u1ea3i, nhu c\u1ea7u<\/li>\n\n\n\n<li>H\u00e0nh vi ti\u1ebfp c\u1eadn th\u00f4ng tin (h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin \u1edf \u0111\u00e2u, k\u00eanh n\u00e0o&#8230;)<\/li>\n<\/ul>\n\n\n\n<p>Khi x\u00e1c \u0111\u1ecbnh r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi\u1ebft \u0111\u00fang n\u1ed9i dung, \u0111\u00fang th\u00f4ng \u0111i\u1ec7p v\u00e0 \u0111\u00fang v\u1edbi &#8220;ng\u00f4n ng\u1eef&#8221; kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Bi\u1ebft m\u00ecnh n\u00ean t\u1eadp trung ng\u00e2n s\u00e1ch \u1edf \u0111\u00e2u \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed.<\/li>\n\n\n\n<li>Hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u \u0111\u1ec3 t\u1ed1i \u01b0u ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n\n\n\n<p>Khi c\u00f3 Customer Persona r\u00f5 r\u00e0ng, ph\u1ec5u Marketing c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng h\u01a1n, kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft, m\u00e0 l\u00e0 b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng con ng\u01b0\u1eddi th\u1eadt, v\u1edbi nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-l\u1ef1a-ch\u1ecdn-kenh-ti\u1ebfp-c\u1eadn-phu-h\u1ee3p\">4.2 L\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<p>M\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 h\u00e0nh vi v\u00e0 th\u00f3i quen ti\u00eau th\u1ee5 n\u1ed9i dung c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau. N\u1ebfu kh\u00f4ng x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c, doanh nghi\u1ec7p d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng \u00f4m \u0111\u1ed3m nhi\u1ec1u k\u00eanh, t\u1ed1n k\u00e9m ng\u00e2n s\u00e1ch m\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Ti\u00eau ch\u00ed \u0111\u1ec3 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c k\u00eanh ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e0nh vi t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng: H\u1ecd d\u00f9ng Google hay Facebook, Zalo hay qua c\u00e1c c\u1ed9ng \u0111\u1ed3ng\u2026<\/li>\n\n\n\n<li>\u0110\u1eb7c th\u00f9 c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5: N\u1ebfu l\u00e0 h\u00e0ng FMCG th\u00ec c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi Social Media, Influencer Marketing, c\u00f2n n\u1ebfu b\u00e1n B2B th\u00ec c\u00f3 th\u1ec3 d\u00f9ng SEO, Linkedin, Email\u2026<\/li>\n\n\n\n<li>Ngu\u1ed3n l\u1ef1c c\u1ee7a t\u1ed5 ch\u1ee9c: Doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ng\u00e2n s\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u00eanh d\u00e0i h\u1ea1n kh\u00f4ng, hay s\u1ebd t\u1eadp trung v\u00e0o k\u00eanh ng\u1eafn h\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed9t s\u1ed1 k\u00eanh ph\u1ed5 bi\u1ebfn trong ph\u1ec5u Marketing m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO &amp; Content Marketing: <\/strong>Hi\u1ec7u qu\u1ea3 \u1edf giai \u0111o\u1ea1n Awareness v\u00e0 Interest, gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u khi ch\u1ee7 \u0111\u1ed9ng t\u00ecm gi\u1ea3i ph\u00e1p.<\/li>\n\n\n\n<li><strong>Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Facebook Ads, Google Ads, LinkedIn Ads):<\/strong> T\u1ea1o \u0111\u1ed9 ph\u1ee7 nhanh \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u ph\u1ec5u, \u0111\u1ed3ng th\u1eddi remarketing \u1edf giai \u0111o\u1ea1n Consideration.<\/li>\n\n\n\n<li><strong>Email Marketing:<\/strong> Nu\u00f4i d\u01b0\u1ee1ng lead, g\u1eedi t\u00e0i li\u1ec7u chuy\u00ean s\u00e2u, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chuy\u1ec3n t\u1eeb Interest sang Action.<\/li>\n\n\n\n<li><strong>Social Media &amp; C\u1ed9ng \u0111\u1ed3ng:<\/strong> Gi\u00fap duy tr\u00ec t\u01b0\u01a1ng t\u00e1c, lan t\u1ecfa c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u1edf giai \u0111o\u1ea1n Loyalty.<\/li>\n\n\n\n<li><strong>S\u1ef1 ki\u1ec7n\/Offline\/Webinar: <\/strong>Ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh gi\u00e1o d\u1ee5c, B2B ho\u1eb7c nh\u1eefng l\u0129nh v\u1ef1c c\u1ea7n tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u0111\u1ec3 t\u0103ng ni\u1ec1m tin.<\/li>\n<\/ul>\n\n\n\n<p>B\u1ea1n n\u00ean s\u1eed d\u1ee5ng 2-3 k\u00eanh ch\u00ednh, sau \u0111\u00f3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u00e1c k\u00eanh n\u1ebfu c\u1ea7n, thay v\u00ec tri\u1ec3n khai to\u00e0n b\u1ed9 c\u00e1c k\u00eanh c\u00f9ng l\u00fac.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-t\u1ea1o-n\u1ed9i-dung-phu-h\u1ee3p-v\u1edbi-t\u1eebng-giai-do\u1ea1n-ph\u1ec5u\">4.3 T\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n ph\u1ec5u<\/h3>\n\n\n\n<p>M\u1ed9t sai l\u1ea7m m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng m\u1eafc ph\u1ea3i \u0111\u00f3 l\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung h\u00e0ng lo\u1ea1t v\u00e0 s\u1eed d\u1ee5ng cho t\u1ea5t c\u1ea3. \u0110i\u1ec1u n\u00e0y khi\u1ebfn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i kh\u00f4ng \u0111\u00fang v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf t\u1eebng giai \u0111o\u1ea1n, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 Marketing.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 g\u1ee3i \u00fd n\u1ed9i dung cho t\u1eebng giai \u0111o\u1ea1n trong ph\u1ec5u:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness &#8211; Thu h\u00fat s\u1ef1 ch\u00fa \u00fd: S\u1eed d\u1ee5ng b\u00e0i blog gi\u1edbi thi\u1ec7u kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n, infographic v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, video viral ho\u1eb7c clip Tik Tok g\u1ee3i s\u1ef1 t\u00f2 m\u00f2.<\/li>\n\n\n\n<li>Interest &#8211; Kh\u01a1i g\u1ee3i nhu c\u1ea7u: \u0110\u00e2y l\u00e0 l\u00fac kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u quan t\u00e2m nhi\u1ec1u h\u01a1n. N\u1ed9i dung n\u00ean mang t\u00ednh gi\u00e1o d\u1ee5c v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li>Consideration &#8211; So s\u00e1nh v\u00e0 t\u1ea1o ni\u1ec1m tin: C\u00f3 th\u1ec3 d\u00f9ng video demo s\u1ea3n ph\u1ea9m, case study kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, b\u1ea3ng so s\u00e1nh \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m v\u1edbi \u0111\u1ed1i th\u1ee7\u2026.<\/li>\n\n\n\n<li>Action &#8211; Th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i: \u0110\u00e2y l\u00e0 b\u01b0\u1edbc ch\u1ed1t \u0111\u01a1n, v\u00ec v\u1eady n\u1ed9i dung ph\u1ea3i r\u00f5 r\u00e0ng, tr\u1ef1c ti\u1ebfp v\u00e0 lo\u1ea1i b\u1ecf r\u00e0o c\u1ea3n t\u00e2m l\u00fd, c\u00f3 th\u1ec3 l\u00e0 \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1, ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n\u2026<\/li>\n<\/ul>\n\n\n\n<p>B\u1ea1n h\u00e3y nh\u1edb nguy\u00ean t\u1eafc: N\u1ed9i dung c\u1ea7n gi\u1ea3i quy\u1ebft \u0111\u00fang c\u00e2u h\u1ecfi m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra \u1edf t\u1eebng giai \u0111o\u1ea1n. N\u1ebfu h\u1ecd \u0111ang \u1edf b\u01b0\u1edbc t\u00ecm hi\u1ec3u th\u00ec h\u00e3y \u201cgi\u00e1o d\u1ee5c\u201d, n\u1ebfu \u0111\u00e3 s\u1eb5n s\u00e0ng mua th\u00ec h\u00e3y \u201cch\u1ed1t\u201d, tr\u00e1nh vi\u1ec7c \u0111\u01b0a \u01b0u \u0111\u00e3i mua h\u00e0ng qu\u00e1 s\u1edbm ho\u1eb7c ch\u1ec9 \u0111\u0103ng tin kh\u00e1i ni\u1ec7m khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mu\u1ed1n th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-\u1ee9ng-d\u1ee5ng-cong-ngh\u1ec7-va-t\u1ef1-d\u1ed9ng-hoa-marketing\">4.4 \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing<\/h3>\n\n\n\n<p>Khi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u0103ng l\u00ean, vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c b\u1eb1ng nh\u1eefng c\u00e1ch th\u1ee7 c\u00f4ng s\u1ebd kh\u00f4ng c\u00f2n t\u1ed1i \u01b0u. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI, Automation \u0111\u1ec3 gi\u00fap ho\u1ea1t \u0111\u1ed9ng Marketing hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01a1n gi\u1ea3n h\u01a1n.<\/p>\n\n\n\n<p><strong>Marketing Automation: <\/strong>H\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng g\u1eedi email ho\u1eb7c sms nu\u00f4i d\u01b0\u1ee1ng theo h\u00e0nh vi. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp k\u1ecbch b\u1ea3n remarketing nh\u01b0: N\u1ebfu kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf h\u00e0ng, h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ho\u1eb7c g\u1eedi email nh\u1eafc nh\u1edf.<\/p>\n\n\n\n<p><strong>CRM t\u00edch h\u1ee3p: <\/strong>CRM gi\u00fap theo d\u00f5i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh lead t\u1eeb khi m\u1edbi \u1edf \u0111\u1ea7u ph\u1ec5u cho \u0111\u1ebfn khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u201clead r\u01a1i r\u1ee5ng \u1edf \u0111\u00e2u\u201d \u0111\u1ec3 c\u00f3 gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/base.vn\/blog\/ai-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Marketing<\/a>:<\/strong> AI cho ph\u00e9p ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi \u1edf quy m\u00f4 l\u1edbn, t\u1eeb \u0111\u00f3 d\u1ef1 \u0111o\u00e1n kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cach-xay-dung-mo-hinh-pheu-marketing-1024x587.webp\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ph\u1ec5u Marketing hi\u1ec7u qu\u1ea3\" class=\"wp-image-21898\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cach-xay-dung-mo-hinh-pheu-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cach-xay-dung-mo-hinh-pheu-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cach-xay-dung-mo-hinh-pheu-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cach-xay-dung-mo-hinh-pheu-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/09\/cach-xay-dung-mo-hinh-pheu-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00e1ch x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ph\u1ec5u Marketing hi\u1ec7u qu\u1ea3<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-5-do-l\u01b0\u1eddng-va-t\u1ed1i-\u01b0u-lien-t\u1ee5c\">4.5 \u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u li\u00ean t\u1ee5c<\/h3>\n\n\n\n<p>H\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd thay \u0111\u1ed5i theo th\u1eddi gian, \u0111\u1ed1i th\u1ee7 th\u00ec li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c. V\u1eady n\u00ean doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u li\u00ean t\u1ee5c \u0111\u1ec3 ph\u1ec5u ng\u00e0y c\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng theo t\u1eebng giai \u0111o\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness:<\/strong> \u0110o b\u1eb1ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn (reach), impressions, traffic website, l\u01b0\u1ee3ng follower m\u1edbi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.&nbsp;<\/li>\n\n\n\n<li><strong>Interest:<\/strong> S\u1ed1 l\u01b0\u1ee3t \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin, t\u1ea3i ebook, tham gia webinar\u2026<\/li>\n\n\n\n<li><strong>Consideration:<\/strong> T\u1ef7 l\u1ec7 tham gia demo\/d\u00f9ng th\u1eed, s\u1ed1 l\u1ea7n kh\u00e1ch h\u00e0ng quay l\u1ea1i website, th\u1eddi gian tr\u00ean trang.&nbsp;<\/li>\n\n\n\n<li><strong>Action:<\/strong> T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate), s\u1ed1 \u0111\u01a1n h\u00e0ng\/\u0111\u0103ng k\u00fd, doanh thu mang v\u1ec1\u2026.<\/li>\n\n\n\n<li><strong>Loyalty:<\/strong> T\u1ef7 l\u1ec7 mua l\u1ea1i, <a href=\"https:\/\/base.vn\/blog\/nps-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPS (Net Promoter Score)<\/a>, gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV)&#8230;.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a ph\u1ec5u, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng theo nh\u1eefng tr\u01b0\u1eddng h\u1ee3p d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1ebfu Awareness cao nh\u01b0ng Interest th\u1ea5p, cho th\u1ea5y n\u1ed9i dung ch\u01b0a \u0111\u1ee7 h\u1ea5p d\u1eabn ho\u1eb7c targeting ch\u01b0a \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung cho ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li>N\u1ebfu Interest t\u1ed1t nh\u01b0ng Consideration k\u00e9m, h\u00e3y b\u1ed5 sung case study, testimonial, demo s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng h\u01a1n.<\/li>\n\n\n\n<li>N\u1ebfu Consideration nhi\u1ec1u nh\u01b0ng Action th\u1ea5p, c\u00f3 th\u1ec3 do quy tr\u00ecnh mua h\u00e0ng ph\u1ee9c t\u1ea1p, gi\u00e1 ch\u01b0a c\u1ea1nh tranh, ho\u1eb7c CTA ch\u01b0a \u0111\u1ee7 thuy\u1ebft ph\u1ee5c.<\/li>\n\n\n\n<li>N\u1ebfu Action t\u1ed1t nh\u01b0ng Loyalty th\u1ea5p, doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o ch\u0103m s\u00f3c sau b\u00e1n, ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean, ho\u1eb7c c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/quy-trinh-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng quy tr\u00ecnh Marketing hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-vi-d\u1ee5-v\u1ec1-mo-hinh-ph\u1ec5u-marketing-trong-th\u1ef1c-t\u1ebf\">5. V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh ph\u1ec5u Marketing trong th\u1ef1c t\u1ebf<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-case-study-thanh-cong-th\u01b0\u01a1ng-hi\u1ec7u-nbsp\">5.1 Case study th\u00e0nh c\u00f4ng: Th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/h3>\n\n\n\n<p>Vinamilk l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa s\u1ed1 1 t\u1ea1i Vi\u1ec7t Nam, n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng c\u00f9ng chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng, b\u00e0i b\u1ea3n, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng nh\u01b0: Tr\u1ebb em, ph\u1ee5 huynh, ng\u01b0\u1eddi cao tu\u1ed5i\u2026<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft ph\u1ec5u Marketing m\u00e0 Vinamilk \u0111\u00e3 \u00e1p d\u1ee5ng.<\/p>\n\n\n\n<p><strong>Awareness &#8211; T\u1ea1o nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<p>Vinamilk \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o truy\u1ec1n th\u00f4ng \u0111a k\u00eanh: TVC ph\u00e1t s\u00f3ng tr\u00ean gi\u1edd v\u00e0ng, billboard ngo\u00e0i tr\u1eddi, t\u00e0i tr\u1ee3 ch\u01b0\u01a1ng tr\u00ecnh thi\u1ebfu nhi, k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch <a href=\"https:\/\/base.vn\/blog\/csr-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">CSR (tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i)<\/a> nh\u01b0 \u201cQu\u1ef9 s\u1eefa v\u01b0\u01a1n cao Vi\u1ec7t Nam\u201d. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap Vinamilk ph\u1ee7 s\u00f3ng r\u1ed9ng r\u00e3i, tr\u1edf th\u00e0nh c\u00e1i t\u00ean quen thu\u1ed9c v\u1edbi m\u1ecdi gia \u0111\u00ecnh.<\/p>\n\n\n\n<p><strong>Interest &#8211; Kh\u01a1i g\u1ee3i nhu c\u1ea7u<\/strong><\/p>\n\n\n\n<p>Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, Vinamilk \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u1ed9i dung xoay quanh dinh d\u01b0\u1ee1ng v\u00e0 s\u1ee9c kh\u1ecfe. V\u00ed d\u1ee5: X\u00e2y d\u1ef1ng website v\u1edbi chuy\u00ean m\u1ee5c t\u01b0 v\u1ea5n dinh d\u01b0\u1ee1ng, fanpage chia s\u1ebb m\u1eb9o ch\u0103m s\u00f3c tr\u1ebb, t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o online v\u1ec1 ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng khoa h\u1ecdc. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ph\u1ee5 huynh kh\u00f4ng ch\u1ec9 mua s\u1eefa, m\u00e0 c\u00f2n tin t\u01b0\u1edfng Vinamilk nh\u01b0 m\u1ed9t \u201cchuy\u00ean gia dinh d\u01b0\u1ee1ng \u0111\u1ed3ng h\u00e0nh\u201d.<\/p>\n\n\n\n<p><strong>Consideration &#8211; So s\u00e1nh v\u00e0 t\u1ea1o ni\u1ec1m tin<\/strong><\/p>\n\n\n\n<p>Vinamilk th\u01b0\u1eddng xuy\u00ean nh\u1ea5n m\u1ea1nh ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf (ISO, HACCP), quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn v\u00e0 minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c nguy\u00ean li\u1ec7u, 100% s\u1eefa t\u01b0\u01a1i t\u1eeb trang tr\u1ea1i chu\u1ea9n qu\u1ed1c t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n \u0111\u01b0a ra c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m so s\u00e1nh tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ed1i th\u1ee7 (v\u00ed d\u1ee5: Vinamilk Organic, Vinamilk Yoko Gold) \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<p><strong>Action &#8211; Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh mua h\u00e0ng, Vinamilk tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1ea1i si\u00eau th\u1ecb, ph\u00e1t voucher qua \u1ee9ng d\u1ee5ng Vinamilk Gi\u1ea5c m\u01a1 s\u1eefa Vi\u1ec7t, v\u00e0 t\u1ea1o h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp, t\u1eeb c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u1ebfn si\u00eau th\u1ecb, k\u00eanh online. CTA c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng r\u1ea5t r\u00f5 r\u00e0ng: \u201cMua ngay t\u1ea1i c\u1eeda h\u00e0ng g\u1ea7n nh\u1ea5t\u201d ho\u1eb7c \u201c\u0110\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn, giao t\u1eadn n\u01a1i\u201d.<\/p>\n\n\n\n<p><strong>Loyalty &#8211; X\u00e2y d\u1ef1ng s\u1ef1 g\u1eafn b\u00f3<\/strong><\/p>\n\n\n\n<p>Vinamilk kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c b\u00e1n h\u00e0ng, m\u00e0 c\u00f2n t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh Vinamilk Rewards: T\u00edch \u0111i\u1ec3m \u0111\u1ed5i qu\u00e0, khuy\u1ebfn kh\u00edch mua l\u1ea1i. Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng cho tr\u1ebb em v\u00e0 gia \u0111\u00ecnh, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh thu\u1ed9c v\u1ec1 m\u1ed9t h\u00e0nh tr\u00ecnh l\u1edbn h\u01a1n l\u00e0 \u201cnu\u00f4i d\u01b0\u1ee1ng th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai\u201d.<\/p>\n\n\n\n<p>V\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e0n b\u1ea3n, Vinamilk duy tr\u00ec v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1 trong ng\u00e0nh s\u1eefa Vi\u1ec7t Nam, kh\u00f4ng ch\u1ec9 nh\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n b\u1edfi ph\u1ec5u Marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u00e0i b\u1ea3n, ch\u1eb7t ch\u1ebd \u1edf t\u1eebng giai \u0111o\u1ea1n, t\u1eeb thu h\u00fat, thuy\u1ebft ph\u1ee5c \u0111\u1ebfn gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-cac-bai-h\u1ecdc-rut-ra-cho-doanh-nghi\u1ec7p-sme\">5.2 C\u00e1c b\u00e0i h\u1ecdc r\u00fat ra cho doanh nghi\u1ec7p SME<\/h3>\n\n\n\n<p>T\u1eeb c\u00e2u chuy\u1ec7n c\u1ee7a Vinamilk, c\u00e1c doanh nghi\u1ec7p SME c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u00e2y \u0111\u1ec3 x\u00e2y d\u1ef1ng ph\u1ec5u Marketing hi\u1ec7u qu\u1ea3 ri\u00eang cho m\u00ecnh, v\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e3y x\u00e2y d\u1ef1ng ni\u1ec1m tin l\u00e2u d\u00e0i: SME c\u00f3 th\u1ec3 h\u1ecdc c\u00e1ch Vinamilk nh\u1ea5n m\u1ea1nh y\u1ebfu t\u1ed1 minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c, ch\u1ee9ng nh\u1eadn \u0111\u1ec3 kh\u00e1ch h\u00e0ng y\u00ean t\u00e2m.<\/li>\n\n\n\n<li>\u0110\u1eebng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m, h\u00e3y b\u00e1n tri th\u1ee9c: Vinamilk th\u00e0nh c\u00f4ng v\u00ec cung c\u1ea5p gi\u00e1 tr\u1ecb v\u1ec1 dinh d\u01b0\u1ee1ng, SME c\u0169ng c\u00f3 th\u1ec3 chia s\u1ebb ki\u1ebfn th\u1ee9c h\u1eefu \u00edch trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li>K\u1ebft h\u1ee3p \u0111a k\u00eanh th\u00f4ng minh: D\u00f9 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, SME v\u1eabn c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng Social Media, Email v\u00e0 Event Online \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Ch\u0103m s\u00f3c sau b\u00e1n: Gi\u1ed1ng Vinamilk, SME c\u1ea7n duy tr\u00ec ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, tri \u00e2n ho\u1eb7c upsell \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-gi\u1ea3i-phap-qu\u1ea3n-tr\u1ecb-ph\u1ec5u-marketing-v\u1edbi-base-crm\">6. Gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb ph\u1ec5u Marketing v\u1edbi Base CRM<\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t khi tri\u1ec3n khai ph\u1ec5u Marketing l\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng b\u1ecb ph\u00e2n t\u00e1n. <a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> l\u00e0 gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p qu\u1ea3n tr\u1ecb ph\u1ec5u Marketing m\u1ed9t c\u00e1ch t\u1eadp trung, minh b\u1ea1ch v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong m\u1ed9t h\u1ec7 th\u1ed1ng:<\/strong> Thay v\u00ec r\u1eddi r\u1ea1c gi\u1eefa nhi\u1ec1u c\u00f4ng c\u1ee5, Base CRM cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: T\u1eeb giai \u0111o\u1ea1n Awareness cho \u0111\u1ebfn Loyalty ngay trong m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t.<\/p>\n\n\n\n<p><strong>T\u1ef1 \u0111\u1ed9ng ghi nh\u1eadn v\u00e0 ph\u00e2n lo\u1ea1i lead theo t\u1eebng giai \u0111o\u1ea1n ph\u1ec5u: <\/strong>M\u1ed7i t\u01b0\u01a1ng t\u00e1c nh\u01b0 \u0111\u0103ng k\u00fd form, t\u1ea3i t\u00e0i li\u1ec7u, tham gia webinar, nh\u1eadn t\u01b0 v\u1ea5n\u2026 \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng l\u01b0u l\u1ea1i, g\u1eafn tag v\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo \u0111\u00fang v\u1ecb tr\u00ed trong ph\u1ec5u Marketing. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 bi\u1ebft ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng \u0111ang \u1edf \u0111\u00e2u, c\u1ea7n n\u1ed9i dung g\u00ec \u0111\u1ec3 \u0111i ti\u1ebfp.<\/p>\n\n\n\n<p><strong>Theo d\u00f5i l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng:<\/strong> Base CRM l\u01b0u tr\u1eef to\u00e0n b\u1ed9 l\u1ecbch s\u1eed email, cu\u1ed9c g\u1ecdi, ghi ch\u00fa\u2026 Nh\u1edd v\u1eady, \u0111\u1ed9i ng\u0169 Marketing &amp; Sales c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m: G\u1eedi th\u00f4ng tin ph\u00f9 h\u1ee3p, t\u01b0 v\u1ea5n \u0111\u00fang nhu c\u1ea7u, n\u00e2ng cao t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p><strong>B\u00e1o c\u00e1o &amp; ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ec5u theo th\u1eddi gian th\u1ef1c: <\/strong>V\u1edbi h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o tr\u1ef1c quan, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng bi\u1ebft giai \u0111o\u1ea1n n\u00e0o trong ph\u1ec5u \u0111ang b\u1ecb r\u01a1i kh\u00e1ch nhi\u1ec1u nh\u1ea5t, k\u00eanh n\u00e0o mang l\u1ea1i lead ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t, chi\u1ebfn d\u1ecbch n\u00e0o \u0111em l\u1ea1i ROI cao\u2026. D\u1eef li\u1ec7u n\u00e0y tr\u1edf th\u00e0nh c\u01a1 s\u1edf \u0111\u1ec3 Marketing v\u00e0 Sales ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng, t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1024x576.webp\" alt=\"Base CRM\" class=\"wp-image-20935\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> &#8211; Gi\u1ea3i ph\u00e1p CRM to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>V\u1edbi Base CRM, ph\u1ec5u Marketing kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh th\u1ef1c t\u1ebf, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>10.000+ kh\u00e1ch h\u00e0ng \u0111\u00e3 tin t\u01b0\u1edfng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a Base.vn \u0111\u1ec3 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng Marketing, B\u00e1n h\u00e0ng c\u0169ng nh\u01b0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. H\u00e3y \u0111\u1ec3 l\u1ea1i th\u00f4ng tin d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n chi ti\u1ebft t\u1eeb chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i nh\u00e9!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-bai\">7. K\u1ebft b\u00e0i<\/h2>\n\n\n\n<p>Ph\u1ec5u Marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u kh\u00e1ch h\u00e0ng s\u00e2u h\u01a1n, t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb \u0111\u00fang c\u00e1ch, ph\u1ec5u s\u1ebd tr\u1edf th\u00e0nh \u201ckim ch\u1ec9 nam\u201d cho c\u1ea3 Marketing l\u1eabn Sales trong vi\u1ec7c chinh ph\u1ee5c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Hy v\u1ecdng qua b\u00e0i vi\u1ebft b\u1ea1n \u0111\u00e3 hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y v\u00e0 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng v\u00e0o doanh nghi\u1ec7p, gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u1ec5u Marketing l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh tr\u1ef1c quan gi\u00fap doanh nghi\u1ec7p n\u1eafm r\u00f5 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb nh\u1eadn bi\u1ebft, quan t\u00e2m, c\u00e2n nh\u1eafc \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 kh\u00e1i ni\u1ec7m quen thu\u1ed9c trong Marketing v\u00e0 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu b\u00e1n h\u00e0ng. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":21884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"ppma_author":[63],"class_list":["post-21877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u1ec5u Marketing l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ph\u1ec5u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"Ph\u1ec5u Marketing l\u00e0 g\u00ec? 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