{"id":21912,"date":"2025-09-17T09:23:27","date_gmt":"2025-09-17T02:23:27","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=21912"},"modified":"2025-09-17T10:08:04","modified_gmt":"2025-09-17T03:08:04","slug":"csr-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/csr-la-gi\/","title":{"rendered":"CSR l\u00e0 g\u00ec? X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c CSR hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p"},"content":{"rendered":"\n

L\u1ee3i nhu\u1eadn l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p t\u1ed3n t\u1ea1i, nh\u01b0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh, doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau m\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng, ni\u1ec1m tin t\u1eeb \u0111\u1ed1i t\u00e1c v\u00e0 s\u1ef1 \u0111\u1ed3ng h\u00e0nh t\u1eeb ph\u00eda c\u1ed9ng \u0111\u1ed3ng. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac CSR (Corporate Social Responsibility \u2013 Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p)<\/strong> ph\u00e1t huy s\u1ee9c m\u1ea1nh. V\u1eady CSR l\u00e0 g\u00ec? Li\u1ec7u \u0111\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng thi\u1ec7n nguy\u1ec7n ng\u1eafn h\u1ea1n hay l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u01a1i g\u1eafn li\u1ec1n v\u1edbi m\u00f4 h\u00ecnh kinh doanh? V\u00e0 \u0111\u00e2u l\u00e0 c\u00e1ch \u0111\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3? H\u00e3y c\u00f9ng Base.vn<\/a> kh\u00e1m ph\u00e1 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

1. CSR l\u00e0 g\u00ec?<\/h2>\n\n\n\n

CSR<\/strong> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Corporate Social Responsibility<\/strong>, \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p<\/strong>. Kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n nh\u1eb1m c\u00e2n b\u1eb1ng gi\u1eefa m\u1ee5c ti\u00eau kinh doanh v\u00e0 tr\u00e1ch nhi\u1ec7m v\u1edbi c\u1ed9ng \u0111\u1ed3ng, m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i. Ch\u00ednh x\u00e1c h\u01a1n, CSR kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1eeb thi\u1ec7n t\u1ef1 ph\u00e1t, m\u00e0 l\u00e0 m\u1ed9t cam k\u1ebft d\u00e0i h\u1ea1n, \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 m\u1edf ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ngh\u1ec1 cho thanh ni\u00ean \u0111\u1ecba ph\u01b0\u01a1ng, t\u1ea1o c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cho c\u1ed9ng \u0111\u1ed3ng. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c an to\u00e0n v\u00e0 c\u1ea5p b\u1ea3o hi\u1ec3m y t\u1ebf \u0111\u00fang quy \u0111\u1ecbnh cho nh\u00e2n vi\u00ean.<\/p>\n\n\n\n

Kh\u00e1i ni\u1ec7m CSR b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c phong tr\u00e0o ph\u1ea3n \u0111\u1ed1i doanh nghi\u1ec7p g\u00e2y \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng ho\u1eb7c b\u00f3c l\u1ed9t lao \u0111\u1ed9ng. Nh\u1eefng s\u1ef1 ki\u1ec7n nghi\u00eam tr\u1ecdng nh\u01b0 th\u1ea3m h\u1ecda r\u00f2 r\u1ec9 kh\u00ed \u0111\u1ed9c t\u1ea1i Bhopal (\u1ea4n \u0110\u1ed9, 1984) hay v\u1ee5 tr\u00e0n d\u1ea7u Exxon Valdez \u0111\u00e3 l\u00e0m d\u1ea5y l\u00ean m\u1ed9t y\u00eau c\u1ea7u quy\u1ebft li\u1ec7t t\u1eeb c\u1ed9ng \u0111\u1ed3ng v\u00e0 truy\u1ec1n th\u00f4ng, \u0111\u00f3 l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m h\u01a1n v\u1edbi x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

Sau \u0111\u00f3, Li\u00ean H\u1ee3p Qu\u1ed1c, T\u1ed5 ch\u1ee9c Lao \u0111\u1ed9ng Qu\u1ed1c t\u1ebf (ILO) v\u00e0 nhi\u1ec1u t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf kh\u00e1c \u0111\u00e3 ch\u00ednh th\u1ee9c th\u00fac \u0111\u1ea9y c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c kinh doanh. \u0110\u1ebfn th\u1eadp ni\u00ean 1990, CSR d\u1ea7n \u0111\u01b0\u1ee3c c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, t\u1eadp trung v\u00e0o ba y\u1ebfu t\u1ed1 tr\u1ecdng t\u00e2m: b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, t\u00f4n tr\u1ecdng quy\u1ec1n con ng\u01b0\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n

\n
\"CSR
CSR l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

\u0110\u1ecdc th\u00eam: <\/strong>HSE l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a An to\u00e0n, S\u1ee9c kh\u1ecfe v\u00e0 M\u00f4i tr\u01b0\u1eddng trong doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n

2. Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a CSR \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n\n\n\n

Vi\u1ec7c s\u1edbm tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR s\u1ebd \u0111em l\u1ea1i cho doanh nghi\u1ec7p nhi\u1ec1u l\u1ee3i \u00edch thi\u1ebft th\u1ef1c nh\u01b0 sau:<\/p>\n\n\n\n

\u2013 T\u0103ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c:<\/strong> CSR g\u1eedi \u0111i th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd r\u1eb1ng doanh nghi\u1ec7p quan t\u00e2m \u0111\u1ebfn nhi\u1ec1u th\u1ee9 h\u01a1n l\u00e0 l\u1ee3i nhu\u1eadn. B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn v\u00ec c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng, doanh nghi\u1ec7p v\u1eeba g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n, v\u1eeba \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh l\u00e0 \u0111\u00e1ng tin c\u1eady, c\u00f3 tr\u00e1ch nhi\u1ec7m.<\/p>\n\n\n\n

\u2013 Thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean:<\/strong> Ng\u01b0\u1eddi lao \u0111\u1ed9ng ng\u00e0y nay kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ti\u1ec1n l\u01b0\u01a1ng, m\u00e0 c\u00f2n mong mu\u1ed1n l\u00e0m vi\u1ec7c t\u1ea1i nh\u1eefng c\u00f4ng ty c\u00f3 c\u00f9ng t\u1ea7m nh\u00ecn v\u1edbi h\u1ecd. Nhi\u1ec1u nghi\u00ean c\u1ee9u<\/a> \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng CSR g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean: khi nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd mang \u00fd ngh\u0129a t\u00edch c\u1ef1c, n\u0103ng su\u1ea5t c\u00f3 th\u1ec3 t\u0103ng 17%<\/a>, l\u1ee3i nhu\u1eadn t\u0103ng 21% v\u00e0 t\u1ef7 l\u1ec7 v\u1eafng m\u1eb7t gi\u1ea3m \u0111\u1ebfn 41%.<\/p>\n\n\n\n

\u2013 Tu\u00e2n th\u1ee7 y\u00eau c\u1ea7u ph\u00e1p l\u00fd v\u00e0 ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf:<\/strong> CSR ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau chu\u1ea9n b\u1eaft bu\u1ed9c, nh\u1ea5t l\u00e0 v\u1edbi doanh nghi\u1ec7p xu\u1ea5t kh\u1ea9u sang c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00f3 t\u00ednh nh\u01b0 Ch\u00e2u \u00c2u. Nh\u1eefng quy \u0111\u1ecbnh nh\u01b0 Hi\u1ec7p \u0111\u1ecbnh Paris v\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu hay ti\u00eau chu\u1ea9n ISO 26000 v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, y\u00eau c\u1ea7u doanh nghi\u1ec7p tu\u00e2n th\u1ee7 \u0111\u00fang c\u00e1c chu\u1ea9n m\u1ef1c v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 lao \u0111\u1ed9ng, n\u1ebfu kh\u00f4ng s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 b\u1ecb ph\u1ea1t ho\u1eb7c m\u1ea5t c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c.<\/p>\n\n\n\n

\u2013 \u0110\u00f3ng g\u00f3p v\u00e0o ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 c\u1ed9ng \u0111\u1ed3ng:<\/strong> CSR gi\u00fap doanh nghi\u1ec7p gi\u1ea3m ph\u00e1t th\u1ea3i kh\u00ed nh\u00e0 k\u00ednh, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau \u201cnet zero\u201d, b\u1ea3o t\u1ed3n t\u00e0i nguy\u00ean, gi\u1ea3m \u00f4 nhi\u1ec5m v\u00e0 b\u1ea3o v\u1ec7 h\u1ec7 sinh th\u00e1i. \u0110\u1ed3ng th\u1eddi, CSR c\u00f2n khuy\u1ebfn kh\u00edch \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, qua \u0111\u00f3 v\u1eeba \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1edbi, v\u1eeba t\u1ea1o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho x\u00e3 h\u1ed9i.<\/p>\n\n\n

\n
\"Vai
Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a CSR trong doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n

3. C\u00e1c l\u0129nh v\u1ef1c ch\u00ednh trong CSR<\/h2>\n\n\n\n

Nh\u1eefng tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh CSR c\u1ee7a m\u00ecnh bao g\u1ed3m:<\/p>\n\n\n\n

3.1 M\u00f4i tr\u01b0\u1eddng<\/h3>\n\n\n\n

Tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u1ec3 hi\u1ec7n qua vi\u1ec7c gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn h\u1ec7 sinh th\u00e1i. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n