{"id":22989,"date":"2025-10-17T14:27:46","date_gmt":"2025-10-17T07:27:46","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=22989"},"modified":"2025-10-17T15:03:12","modified_gmt":"2025-10-17T08:03:12","slug":"cso-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/cso-la-gi\/","title":{"rendered":"CSO l\u00e0 g\u00ec? Vai tr\u00f2, k\u1ef9 n\u0103ng v\u00e0 l\u1ed9 tr\u00ecnh tr\u1edf th\u00e0nh Gi\u00e1m \u0111\u1ed1c Chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, Gi\u00e1m \u0111\u1ed1c Chi\u1ebfn l\u01b0\u1ee3c (CSO)<\/strong> \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed tr\u1ecdng y\u1ebfu trong b\u1ed9 m\u00e1y \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p. CSO kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n, m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh \u0111\u1ec1u g\u1eafn li\u1ec1n v\u1edbi t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y Base.vn<\/a> s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 CSO l\u00e0 g\u00ec<\/strong>, vai tr\u00f2, k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 v\u00e0 l\u1ed9 tr\u00ecnh \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Chief Strategy Officer<\/strong> th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i m\u1edbi.<\/p>\n\n\n\n

1. \u0110\u1ecbnh ngh\u0129a v\u00e0 vai tr\u00f2 c\u1ee7a CSO (Chief Strategy Officer)<\/h2>\n\n\n\n

1.1 CSO l\u00e0 g\u00ec?<\/h3>\n\n\n\n

Chief Strategy Officer (CSO)<\/strong> hay Gi\u00e1m \u0111\u1ed1c Chi\u1ebfn l\u01b0\u1ee3c<\/strong> l\u00e0 v\u1ecb tr\u00ed \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng, tri\u1ec3n khai v\u00e0 gi\u00e1m s\u00e1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi n\u1eafm vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai, ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m \u0111\u1ea3m b\u1ea3o l\u1ee3i th\u1ebf c\u1ea1nh tranh d\u00e0i h\u1ea1n cho t\u1ed5 ch\u1ee9c. CSO th\u01b0\u1eddng b\u00e1o c\u00e1o c\u00f4ng vi\u1ec7c tr\u1ef1c ti\u1ebfp cho CEO ho\u1eb7c H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb v\u00e0 tham gia v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea7u t\u01b0, mua b\u00e1n s\u00e1p nh\u1eadp v\u00e0 qu\u1ea3n l\u00fd danh m\u1ee5c \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

V\u1edbi tr\u1ecdng t\u00e2m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/a> to\u00e0n c\u00f4ng ty, CSO c\u00f3 nhi\u1ec7m v\u1ee5 x\u00e2y d\u1ef1ng nh\u1eefng k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n, th\u01b0\u1eddng t\u1eeb 3-10 n\u0103m, gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i.<\/p>\n\n\n

\n
\"CSO
CSO l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

1.2 V\u1ecb tr\u00ed c\u1ee7a CSO trong b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o c\u1ea5p cao<\/h3>\n\n\n\n

Trong h\u1ec7 th\u1ed1ng l\u00e3nh \u0111\u1ea1o c\u1ea5p cao (C-suite), CSO \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t “ki\u1ebfn tr\u00fac s\u01b0 chi\u1ebfn l\u01b0\u1ee3c” l\u00e0m vi\u1ec7c song song v\u1edbi c\u00e1c v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o kh\u00e1c. Kh\u00e1c v\u1edbi CEO (Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh)<\/a> t\u1eadp trung v\u00e0o qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n v\u00e0 ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng, CSO chuy\u00ean s\u00e2u v\u00e0o x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c. Trong khi \u0111\u00f3, COO (Gi\u00e1m \u0111\u1ed1c V\u1eadn h\u00e0nh)<\/a> t\u1eadp trung v\u00e0o ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y v\u00e0 quy tr\u00ecnh n\u1ed9i b\u1ed9, CSO l\u1ea1i h\u01b0\u1edbng t\u1ea7m nh\u00ecn ra b\u00ean ngo\u00e0i v\u00e0 t\u01b0\u01a1ng lai xa h\u01a1n.<\/p>\n\n\n\n

CSO th\u01b0\u1eddng h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi CFO (Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh)<\/a> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh v\u00e0 c\u00f3 t\u00ednh kh\u1ea3 thi cao. \u0110\u1ed3ng th\u1eddi, CSO c\u0169ng l\u00e0m vi\u1ec7c v\u1edbi CMO (Gi\u00e1m \u0111\u1ed1c Marketing)<\/a> \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty, c\u0169ng nh\u01b0 v\u1edbi CIO\/CTO (Gi\u00e1m \u0111\u1ed1c C\u00f4ng ngh\u1ec7) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3 cho m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n\n

V\u1ecb tr\u00ed n\u00e0y \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i quan tr\u1ecdng gi\u1eefa t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a CEO v\u00e0 vi\u1ec7c tri\u1ec3n khai th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c ph\u00f2ng ban, gi\u00fap chuy\u1ec3n h\u00f3a nh\u1eefng \u00fd t\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00e1c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. CSO kh\u00f4ng ch\u1ec9 \u0111\u1ec1 xu\u1ea5t c\u00e1c h\u01b0\u1edbng \u0111i m\u1edbi m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn, \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u h\u01b0\u1edbng v\u1ec1 m\u1ee5c ti\u00eau chung c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

1.3. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa CSO v\u1edbi CEO, COO v\u00e0 c\u00e1c v\u1ecb tr\u00ed C-level kh\u00e1c<\/h3>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vai tr\u00f2 chuy\u00ean tr\u00e1ch c\u1ee7a CSO, c\u1ea7n ph\u00e2n bi\u1ec7t v\u1ecb tr\u00ed n\u00e0y v\u1edbi c\u00e1c ch\u1ee9c danh C-level kh\u00e1c trong doanh nghi\u1ec7p:<\/p>\n\n\n\n

V\u1ecb tr\u00ed <\/strong><\/td>Tr\u1ecdng t\u00e2m ch\u00ednh <\/strong><\/td>Ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m<\/strong><\/td>T\u1ea7m nh\u00ecn<\/strong><\/td><\/tr>
CSO<\/td>Chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/td>Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, qu\u1ea3n l\u00fd danh m\u1ee5c \u0111\u1ea7u t\u01b0<\/td>T\u01b0\u01a1ng lai (3-10 n\u0103m)<\/td><\/tr>
CEO<\/td>L\u00e3nh \u0111\u1ea1o t\u1ed5ng th\u1ec3 <\/td>Quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng, qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n, tr\u00e1ch nhi\u1ec7m tr\u01b0\u1edbc c\u1ed5 \u0111\u00f4ng<\/td>C\u00e2n b\u1eb1ng ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n<\/td><\/tr>
COO<\/td>V\u1eadn h\u00e0nh n\u1ed9i b\u1ed9<\/td>Quy tr\u00ecnh, ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng<\/td>Hi\u1ec7n t\u1ea1i v\u00e0 ng\u1eafn h\u1ea1n<\/td><\/tr>
CFO<\/td>T\u00e0i ch\u00ednh<\/td>B\u00e1o c\u00e1o t\u00e0i ch\u00ednh, ng\u00e2n s\u00e1ch, \u0111\u1ea7u t\u01b0, ki\u1ec3m so\u00e1t chi ph\u00ed<\/td>C\u00e2n b\u1eb1ng ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n<\/td><\/tr>
CIO\/CTO<\/td>C\u00f4ng ngh\u1ec7 <\/td>H\u1ea1 t\u1ea7ng CNTT, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7  <\/td>Ng\u1eafn v\u00e0 trung h\u1ea1n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Kh\u00e1c v\u1edbi CEO ph\u1ea3i c\u00e2n b\u1eb1ng nhi\u1ec1u tr\u00e1ch nhi\u1ec7m v\u00e0 quan t\u00e2m \u0111\u1ebfn nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p, CSO c\u00f3 th\u1ec3 t\u1eadp trung to\u00e0n th\u1eddi gian v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u, x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c. CSO kh\u00f4ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 k\u1ebft qu\u1ea3 kinh doanh h\u00e0ng ng\u00e0y nh\u01b0 COO, m\u00e0 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 ng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng, gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb m\u00ecnh trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng n\u1eefa l\u00e0 CSO th\u01b0\u1eddng \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed trung l\u1eadp h\u01a1n so v\u1edbi c\u00e1c v\u1ecb tr\u00ed C-level kh\u00e1c, kh\u00f4ng g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t ph\u00f2ng ban c\u1ee5 th\u1ec3, cho ph\u00e9p h\u1ecd nh\u00ecn nh\u1eadn t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi l\u1ee3i \u00edch c\u1ee5c b\u1ed9.<\/p>\n\n\n\n

1.4 T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n c\u00f3 CSO trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1?<\/h3>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 c\u00f4ng ngh\u1ec7 AI<\/a> \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, vai tr\u00f2 c\u1ee7a CSO tr\u1edf n\u00ean thi\u1ebft y\u1ebfu h\u01a1n bao gi\u1edd h\u1ebft v\u00ec nhi\u1ec1u l\u00fd do:<\/p>\n\n\n\n

Th\u1ee9 nh\u1ea5t, t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 ng\u01b0\u1eddi chuy\u00ean tr\u00e1ch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n. CSO v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 th\u00edch \u1ee9ng m\u00e0 c\u00f2n \u0111i tr\u01b0\u1edbc \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Th\u1ee9 hai, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00f2i h\u1ecfi s\u1ef1 t\u00edch h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/a>. CSO \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o c\u00e1c s\u00e1ng ki\u1ebfn c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u1ea3i g\u1eafn k\u1ebft v\u1edbi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a t\u1ed5 ch\u1ee9c, kh\u00f4ng ch\u1ec9 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00ec c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

Th\u1ee9 ba, trong th\u1eddi \u0111\u1ea1i d\u1eef li\u1ec7u, CSO gi\u00fap doanh nghi\u1ec7p khai th\u00e1c hi\u1ec7u qu\u1ea3 th\u00f4ng tin t\u1eeb big data, AI v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, n\u00e2ng cao t\u00ednh ch\u00ednh x\u00e1c v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng.<\/p>\n\n\n\n

2. Nhi\u1ec7m v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ed1t l\u00f5i c\u1ee7a CSO<\/h2>\n\n\n\n

2.1 Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n\n\n\n

Nhi\u1ec7m v\u1ee5 n\u00e0y \u0111\u00f2i h\u1ecfi CSO ph\u1ea3i x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch khoa h\u1ecdc, t\u1eeb \u0111\u00f3 nh\u1eadn di\u1ec7n c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i, c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng ti\u1ec1m n\u0103ng v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c s\u1eafp t\u1edbi.<\/p>\n\n\n\n

CSO th\u01b0\u1eddng s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 PESTEL<\/a> (Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 Ch\u00ednh tr\u1ecb, Kinh t\u1ebf, X\u00e3 h\u1ed9i, C\u00f4ng ngh\u1ec7, M\u00f4i tr\u01b0\u1eddng, Ph\u00e1p l\u00fd), m\u00f4 h\u00ecnh N\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a Porter, v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch SWOT<\/a> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p. Trong th\u1eddi \u0111\u1ea1i s\u1ed1, CSO c\u00f2n t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn, c\u00f4ng c\u1ee5 th\u00f4ng minh nh\u00e2n t\u1ea1o v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean theo d\u00f5i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, CSO c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng, nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu so v\u1edbi \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh \u0111\u00fang \u0111\u1eafn. Ngo\u00e0i ra, CSO c\u0169ng c\u1ea7n ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u, h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

2.2. X\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh doanh d\u00e0i h\u1ea1n<\/h3>\n\n\n\n

D\u1ef1a tr\u00ean nh\u1eefng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u1ed9i l\u1ef1c doanh nghi\u1ec7p, CSO s\u1ebd x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh doanh d\u00e0i h\u1ea1n. Quy tr\u00ecnh n\u00e0y th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c, sau \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n

CSO c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, c\u00f3 th\u1ec3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng m\u1edbi, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m hay t\u00edch h\u1ee3p d\u1ecdc\/ngang. Trong qu\u00e1 tr\u00ecnh n\u00e0y, CSO th\u01b0\u1eddng x\u00e2y d\u1ef1ng c\u00e1c k\u1ecbch b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau \u0111\u1ec3 chu\u1ea9n b\u1ecb cho nhi\u1ec1u t\u00ecnh hu\u1ed1ng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 x\u1ea3y ra, gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc.<\/p>\n\n\n\n

M\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vai tr\u00f2 c\u1ee7a CSO l\u00e0 \u0111\u1ec1 xu\u1ea5t v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c c\u01a1 h\u1ed9i mua b\u00e1n s\u00e1p nh\u1eadp (M&A), li\u00ean doanh li\u00ean k\u1ebft, ho\u1eb7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c l\u0129nh v\u1ef1c m\u1edbi. Theo \u0111\u00f3, CSO c\u1ea7n ph\u00e2n t\u00edch t\u00ednh kh\u1ea3 thi, r\u1ee7i ro v\u00e0 l\u1ee3i \u00edch ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed7i c\u01a1 h\u1ed9i, \u0111\u1ea3m b\u1ea3o ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n

2.3 Gi\u00e1m s\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh vi\u1ec7c th\u1ef1c thi chi\u1ebfn c\u01b0\u1ee3c<\/h3>\n\n\n\n

Vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u, CSO c\u00f2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u00e1m s\u00e1t qu\u00e1 tr\u00ecnh th\u1ef1c thi v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c s\u00e1ng ki\u1ebfn \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang h\u01b0\u1edbng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, CSO th\u01b0\u1eddng thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t (KPI) c\u1ee5 th\u1ec3 cho t\u1eebng s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c th\u1ef1c thi.<\/p>\n\n\n\n

CSO c\u1ea7n t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh k\u1ef3 v\u1edbi l\u00e3nh \u0111\u1ea1o c\u1ea5p cao v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ph\u00f2ng ban \u0111\u1ec3 xem x\u00e9t ti\u1ebfn \u0111\u1ed9, th\u00e1ch th\u1ee9c v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. D\u1ef1a tr\u00ean nh\u1eefng ph\u1ea3n h\u1ed3i v\u00e0 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, CSO s\u1ebd \u0111\u1ec1 xu\u1ea5t c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft cho chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ea3m b\u1ea3o t\u00ednh linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng.<\/p>\n\n\n\n

M\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng kh\u00e1c l\u00e0 vi\u1ec7c truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c trong to\u00e0n t\u1ed5 ch\u1ee9c, \u0111\u1ea3m b\u1ea3o m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 vai tr\u00f2 c\u1ee7a h\u1ecd trong vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3. CSO th\u01b0\u1eddng ph\u1ed1i h\u1ee3p v\u1edbi b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, nh\u1eb1m t\u1ea1o s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 cam k\u1ebft t\u1eeb m\u1ecdi th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

2.4 Qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n

Nhi\u1ec7m v\u1ee5 n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch gi\u1ea3m thi\u1ec3u r\u1ee7i ro li\u00ean quan c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. CSO c\u1ea7n nh\u1eadn di\u1ec7n nh\u1eefng y\u1ebfu t\u1ed1 b\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb nh\u1eefng thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh nh\u01b0 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng, c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd m\u1edbi, \u0111\u1ebfn nh\u1eefng r\u1ee7i ro n\u1ed9i b\u1ed9 nh\u01b0 thi\u1ebfu ngu\u1ed3n l\u1ef1c hay kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai.<\/p>\n\n\n\n

\u0110\u1ec3 qu\u1ea3n l\u00fd r\u1ee7i ro ch\u1eb7t ch\u1ebd, CSO th\u01b0\u1eddng \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 ph\u00e2n t\u00edch k\u1ecbch b\u1ea3n (scenario analysis), \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng (impact assessment) v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng (contingency planning). Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p chu\u1ea9n b\u1ecb cho c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1c nhau v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ph\u01b0\u01a1ng \u00e1n \u1ee9ng ph\u00f3 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi CSO ph\u1ea3i thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 r\u00f5 r\u00e0ng, bao g\u1ed3m c\u1ea3 ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng (nh\u01b0 doanh thu, l\u1ee3i nhu\u1eadn, th\u1ecb ph\u1ea7n) v\u00e0 \u0111\u1ecbnh t\u00ednh (nh\u01b0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng). Qua vi\u1ec7c \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean, CSO c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111ang mang l\u1ea1i k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c thay th\u1ebf.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 qu\u1ea3n l\u00fd r\u1ee7i ro chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e0 c\u00e1ch Vinamilk \u0111\u00e3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng s\u1eefa to\u00e0n c\u1ea7u th\u00f4ng qua vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n cung c\u1ea5p nguy\u00ean li\u1ec7u v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c trang tr\u1ea1i b\u00f2 s\u1eefa, gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u1ec1 gi\u00e1 v\u00e0 ngu\u1ed3n cung trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n

\n
\"Nhi\u1ec7m
Nhi\u1ec7m v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ed1t l\u00f5i c\u1ee7a CSO<\/em><\/figcaption><\/figure><\/div>\n\n\n

2.5 Ph\u1ed1i h\u1ee3p li\u00ean ph\u00f2ng ban v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 cho ban l\u00e3nh \u0111\u1ea1o<\/h3>\n\n\n\n

CSO \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111i\u1ec1u ph\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00e1c ph\u00f2ng ban kh\u00e1c nhau trong t\u1ed5 ch\u1ee9c. S\u1ef1 ph\u1ed1i h\u1ee3p n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00ec c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c nhau, t\u1eeb t\u00e0i ch\u00ednh, marketing, v\u1eadn h\u00e0nh \u0111\u1ebfn nh\u00e2n s\u1ef1 v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin.<\/p>\n\n\n\n

\u0110\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u1ed1i h\u1ee3p \u0111\u1ed3ng b\u1ed9, CSO th\u01b0\u1eddng thi\u1ebft l\u1eadp c\u00e1c nh\u00f3m c\u00f4ng t\u00e1c li\u00ean ph\u00f2ng ban cho c\u00e1c d\u1ef1 \u00e1n chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng \u0111i\u1ec3m, v\u1edbi \u0111\u1ea1i di\u1ec7n t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan. CSO \u0111i\u1ec1u ph\u1ed1i c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3, thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c chung v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00f4ng tin \u0111\u01b0\u1ee3c chia s\u1ebb k\u1ecbp th\u1eddi gi\u1eefa c\u00e1c b\u00ean tham gia, tr\u00e1nh t\u00ecnh tr\u1ea1ng l\u00e0m vi\u1ec7c theo “silos” (c\u00f4 l\u1eadp).<\/p>\n\n\n\n

M\u1ed9t tr\u00e1ch nhi\u1ec7m kh\u00e1c c\u1ee7a CSO l\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c cho ban l\u00e3nh \u0111\u1ea1o v\u00e0 h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. CSO c\u1ea7n chu\u1ea9n b\u1ecb c\u00e1c b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3 v\u1ec1 ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c, nh\u1eefng th\u00e0nh c\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u00e1ch th\u1ee9c g\u1eb7p ph\u1ea3i v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft. Nh\u1eefng b\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n gi\u00fap ban l\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

CSO c\u0169ng c\u00f3 tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb ban l\u00e3nh \u0111\u1ea1o xu\u1ed1ng c\u00e1c c\u1ea5p th\u1ef1c thi. Th\u00f4ng qua vi\u1ec7c duy tr\u00ec k\u00eanh giao ti\u1ebfp hai chi\u1ec1u, CSO g\u00f3p ph\u1ea7n t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd gi\u1eefa t\u1ea7m nh\u00ecn c\u1ee7a l\u00e3nh \u0111\u1ea1o c\u1ea5p cao v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n c\u1ee7a c\u00e1c ph\u00f2ng ban.<\/p>\n\n\n\n

2.6 Tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 b\u1ed9 ph\u1eadn chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n

X\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh m\u1ebd l\u00e0 nhi\u1ec7m v\u1ee5 thi\u1ebft y\u1ebfu c\u1ee7a CSO. \u0110i\u1ec1u n\u00e0y b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c tuy\u1ec3n d\u1ee5ng nh\u1eefng nh\u00e2n s\u1ef1 c\u00f3 t\u01b0 duy ph\u00e2n t\u00edch s\u1eafc b\u00e9n, kh\u1ea3 n\u0103ng nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 \u0111a chi\u1ec1u v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u00e0nh ngh\u1ec1. CSO c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c vai tr\u00f2 kh\u00e1c nhau trong \u0111\u1ed9i chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb c\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn qu\u1ea3n l\u00fd d\u1ef1 \u00e1n chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p cho t\u1eebng v\u1ecb tr\u00ed.<\/p>\n\n\n\n

\u0110\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 duy tr\u00ec m\u1ed9t \u0111\u1ed9i ng\u0169 chi\u1ebfn l\u01b0\u1ee3c xu\u1ea5t s\u1eafc. CSO th\u01b0\u1eddng x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c, k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh. B\u00ean c\u1ea1nh \u0111\u00f3, CSO c\u0169ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u00e2n vi\u00ean tham gia c\u00e1c kh\u00f3a h\u1ecdc b\u00ean ngo\u00e0i, h\u1ed9i th\u1ea3o v\u00e0 di\u1ec5n \u0111\u00e0n ng\u00e0nh \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c m\u1edbi nh\u1ea5t v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi chuy\u00ean m\u00f4n.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, CSO c\u0169ng c\u1ea7n t\u1ea1o c\u01a1 h\u1ed9i cho nh\u00e2n vi\u00ean tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf, gi\u00fap h\u1ecd c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c l\u00fd thuy\u1ebft v\u00e0o th\u1ef1c ti\u1ec5n v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u00e1ch th\u1ee9c th\u1ef1c t\u1ebf. CSO c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p lu\u00e2n chuy\u1ec3n c\u00f4ng vi\u1ec7c, cho ph\u00e9p nh\u00e2n vi\u00ean tr\u1ea3i nghi\u1ec7m c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a c\u00f4ng t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn tri\u1ec3n khai v\u00e0 \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n

CSO c\u0169ng \u0111\u00f3ng vai tr\u00f2 mentor cho c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i, chia s\u1ebb kinh nghi\u1ec7m, \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p v\u00e0 h\u1ed7 tr\u1ee3 h\u1ecd v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c trong c\u00f4ng vi\u1ec7c. Th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, CSO kh\u00f4ng ch\u1ec9 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n chu\u1ea9n b\u1ecb ngu\u1ed3n nh\u00e2n l\u1ef1c k\u1ebf c\u1eadn cho v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? V\u00ec sao doanh nghi\u1ec7p c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng?<\/a><\/p>\n\n\n\n

3. K\u1ef9 n\u0103ng v\u00e0 ph\u1ea9m ch\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u1edf th\u00e0nh CSO xu\u1ea5t s\u1eafc<\/h2>\n\n\n\n

3.1 T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n<\/h3>\n\n\n\n

T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng nh\u00ecn nh\u1eadn b\u1ee9c tranh t\u1ed5ng th\u1ec3, hi\u1ec3u r\u00f5 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau trong m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng t\u01b0\u01a1ng lai. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 kh\u1ea3 n\u0103ng b\u1ea9m sinh m\u00e0 l\u00e0 k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n qua th\u1eddi gian, th\u00f4ng qua vi\u1ec7c li\u00ean t\u1ee5c ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 r\u00fat kinh nghi\u1ec7m t\u1eeb c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

M\u1ed9t CSO xu\u1ea5t s\u1eafc c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng t\u01b0 duy h\u1ec7 th\u1ed1ng, nh\u00ecn nh\u1eadn m\u1ecdi v\u1ea5n \u0111\u1ec1 trong m\u1ed1i quan h\u1ec7 t\u1ed5ng th\u1ec3 v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c c\u00e1c quy\u1ebft \u0111\u1ecbnh trong m\u1ed9t l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a doanh nghi\u1ec7p. H\u1ecd c\u0169ng c\u1ea7n c\u00f3 t\u01b0 duy s\u00e1ng t\u1ea1o, d\u00e1m th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

T\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n s\u1ebd gi\u00fap CSO v\u01b0\u1ee3t qua nh\u1eefng \u00e1p l\u1ef1c ng\u1eafn h\u1ea1n v\u00e0 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau t\u01b0\u01a1ng lai. CSO c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng c\u00e2n b\u1eb1ng gi\u1eefa nhu c\u1ea7u t\u1ee9c th\u1eddi v\u00e0 l\u1ee3i \u00edch d\u00e0i h\u1ea1n, \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c nh\u01b0ng s\u1ebd \u0111\u1eb7t n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u1eefng v\u00e0ng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u c\u00e1c xu h\u01b0\u1edbng ng\u00e0nh, h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c case study chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i, tham gia v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u01b0\u1eddng xuy\u00ean th\u00e1ch th\u1ee9c b\u1ea3n th\u00e2n v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

3.2 Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i d\u1eef li\u1ec7u s\u1ed1, CSO c\u1ea7n th\u00e0nh th\u1ea1o trong vi\u1ec7c thu th\u1eadp, x\u1eed l\u00fd v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf thay v\u00ec d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh ho\u1eb7c tr\u1ef1c gi\u00e1c.<\/p>\n\n\n\n

C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n m\u00e0 CSO c\u1ea7n n\u1eafm v\u1eefng bao g\u1ed3m c\u00e1c k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea, ph\u00e2n t\u00edch t\u01b0\u01a1ng quan, ph\u00e2n t\u00edch h\u1ed3i quy v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u. Trong th\u1eddi \u0111\u1ea1i AI v\u00e0 machine learning, CSO c\u00f2n c\u1ea7n hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a> n\u00e2ng cao nh\u01b0 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng, ph\u00e2n t\u00edch t\u00ecnh c\u1ea3m kh\u00e1ch h\u00e0ng, v\u00e0 khai ph\u00e1 d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng patterns kh\u00f4ng d\u1ec5 nh\u1eadn th\u1ea5y b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh c\u00e1c k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt, CSO c\u0169ng c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n h\u00f3a nh\u1eefng ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p th\u00e0nh nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 d\u1ec5 hi\u1ec3u cho ban l\u00e3nh \u0111\u1ea1o v\u00e0 c\u00e1c b\u00ean li\u00ean quan. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng k\u1ec3 chuy\u1ec7n b\u1eb1ng d\u1eef li\u1ec7u (data storytelling), gi\u00fap tr\u00ecnh b\u00e0y nh\u1eefng ph\u00e2n t\u00edch ph\u1ee9c t\u1ea1p theo c\u00e1ch thuy\u1ebft ph\u1ee5c v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n

3.3 K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd thay \u0111\u1ed5i<\/h3>\n\n\n\n

V\u1edbi vai tr\u00f2 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c, CSO c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o m\u1ea1nh m\u1ebd v\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd s\u1ef1 thay \u0111\u1ed5i hi\u1ec7u qu\u1ea3. CSO kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c ch\u1ea5p nh\u1eadn v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o c\u1ee7a CSO th\u1ec3 hi\u1ec7n \u1edf kh\u1ea3 n\u0103ng t\u1ea1o d\u1ef1ng t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c v\u1ec1 t\u01b0\u01a1ng lai, k\u1ebft n\u1ed1i t\u1ea7m nh\u00ecn \u0111\u00f3 v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng cho m\u1ecdi ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c. CSO c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n ho\u1eb7c khi \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 thay \u0111\u1ed5i l\u1edbn.<\/p>\n\n\n\n

Qu\u1ea3n l\u00fd thay \u0111\u1ed5i l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00ec c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c. CSO c\u1ea7n hi\u1ec3u r\u00f5 t\u00e2m l\u00fd con ng\u01b0\u1eddi khi \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 thay \u0111\u1ed5i, t\u1eeb ph\u1ea3n kh\u00e1ng ban \u0111\u1ea7u \u0111\u1ebfn ch\u1ea5p nh\u1eadn v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 cam k\u1ebft. H\u1ecd c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00fd thay \u0111\u1ed5i to\u00e0n di\u1ec7n, bao g\u1ed3m truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, \u0111\u00e0o t\u1ea1o v\u00e0 h\u1ed7 tr\u1ee3, c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh v\u00e0 thu h\u00fat c\u00e1c “agents of change” trong t\u1ed5 ch\u1ee9c \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng n\u00e0y trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf, c\u00e1c CSO t\u01b0\u01a1ng lai n\u00ean t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i tham gia v\u00e0 d\u1eabn d\u1eaft c\u00e1c d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i, h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i th\u00e0nh c\u00f4ng v\u00e0 kh\u00f4ng ng\u1eebng c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd thay \u0111\u1ed5i hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

3.4 Giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u00e0 thuy\u1ebft ph\u1ee5c c\u00e1c b\u00ean li\u00ean quan<\/h3>\n\n\n\n

Giao ti\u1ebfp t\u1ed1t l\u00e0 k\u1ef9 n\u0103ng then ch\u1ed1t gi\u00fap CSO truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 thuy\u1ebft ph\u1ee5c c\u00e1c b\u00ean li\u00ean quan \u1ee7ng h\u1ed9 v\u00e0 tham gia v\u00e0o qu\u00e1 tr\u00ecnh th\u1ef1c thi. M\u1ed9t CSO gi\u1ecfi kh\u00f4ng ch\u1ec9 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c xu\u1ea5t s\u1eafc m\u00e0 c\u00f2n ph\u1ea3i tr\u00ecnh b\u00e0y v\u00e0 di\u1ec5n gi\u1ea3i n\u00f3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c cho nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau, t\u1eeb ban l\u00e3nh \u0111\u1ea1o, nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ebfn nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n

Nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean k\u1ef9 n\u0103ng giao ti\u1ebfp chuy\u00ean nghi\u1ec7p c\u1ee7a CSO bao g\u1ed3m kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng, s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef r\u00f5 r\u00e0ng v\u00e0 tr\u00e1nh thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n ph\u1ee9c t\u1ea1p khi kh\u00f4ng c\u1ea7n thi\u1ebft. CSO c\u1ea7n ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng k\u1ec3 chuy\u1ec7n (storytelling) \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t chi\u1ebfn l\u01b0\u1ee3c theo c\u00e1ch g\u00e2y h\u1ee9ng th\u00fa v\u00e0 d\u1ec5 nh\u1edb, gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 “c\u00e1i g\u00ec” v\u00e0 “nh\u01b0 th\u1ebf n\u00e0o” m\u00e0 c\u00f2n “t\u1ea1i sao” m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 l\u1ea1i quan tr\u1ecdng.<\/p>\n\n\n\n

\u0110\u1ec3 thuy\u1ebft ph\u1ee5c c\u00e1c b\u00ean hi\u1ec7u qu\u1ea3, CSO c\u1ea7n ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng l\u1eafng nghe ch\u1ee7 \u0111\u1ed9ng, hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed1i quan t\u00e2m v\u00e0 quan \u0111i\u1ec3m c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn cho ph\u00f9 h\u1ee3p. H\u1ecd c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c l\u1eadp lu\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 b\u1eb1ng ch\u1ee9ng c\u1ee5 th\u1ec3, \u0111\u1ed3ng th\u1eddi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u0111\u1ec3 t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 cam k\u1ebft.<\/p>\n\n\n\n

Ngo\u00e0i giao ti\u1ebfp b\u1eb1ng l\u1eddi n\u00f3i, CSO c\u00f2n c\u1ea7n bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 b\u00e0i thuy\u1ebft tr\u00ecnh, b\u00e1o c\u00e1o, b\u1ea3n tin n\u1ed9i b\u1ed9 v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n trong to\u00e0n t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

3.5 Ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 ng\u00e0nh ngh\u1ec1 v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n<\/h3>\n\n\n\n

\u0110\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng su\u1ed1t, CSO c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 ng\u00e0nh ngh\u1ec1 m\u00e0 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng, c\u0169ng nh\u01b0 hi\u1ec3u bi\u1ebft r\u1ed9ng v\u1ec1 c\u00e1c ng\u00e0nh li\u00ean quan v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n. Ki\u1ebfn th\u1ee9c n\u00e0y gi\u00fap CSO nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh, \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh, CSO c\u1ea7n kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau. Vi\u1ec7c tham gia c\u00e1c kh\u00f3a h\u1ecdc chuy\u00ean s\u00e2u, h\u1ed9i th\u1ea3o ng\u00e0nh v\u00e0 di\u1ec5n \u0111\u00e0n chuy\u00ean m\u00f4n l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c m\u1edbi nh\u1ea5t. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh, nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh s\u1ebd gi\u00fap CSO n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n\n\n\n

Networking c\u0169ng gi\u00fap CSO m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c ng\u00e0nh. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia trong ng\u00e0nh, CSO c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng g\u00f3c nh\u00ecn \u0111a d\u1ea1ng v\u00e0 th\u00f4ng tin chuy\u00ean s\u00e2u kh\u00f4ng d\u1ec5 t\u00ecm th\u1ea5y trong c\u00e1c ngu\u1ed3n c\u00f4ng khai. Tham gia c\u00e1c hi\u1ec7p h\u1ed9i ng\u00e0nh v\u00e0 c\u1ed9ng \u0111\u1ed3ng chuy\u00ean m\u00f4n c\u0169ng l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 trao \u0111\u1ed5i ki\u1ebfn th\u1ee9c v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb kinh nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed3ng nghi\u1ec7p.<\/p>\n\n\n\n

Song song \u0111\u00f3, kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1eb7c bi\u1ec7t l\u00e0 kinh nghi\u1ec7m v\u1ec1 nh\u1eefng th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i, s\u1ebd cung c\u1ea5p cho CSO nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 m\u00e0 kh\u00f4ng th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb s\u00e1ch v\u1edf.<\/p>\n\n\n\n

3.6 Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh bi\u1ebfn \u0111\u1ed9ng<\/h3>\n\n\n\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng th\u1ec3 hi\u1ec7n r\u00f5 trong vi\u1ec7c CSO ph\u1ea3i li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee9ng nh\u1eafc, kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i s\u1ebd nhanh ch\u00f3ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi trong m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng hi\u1ec7n nay. Theo \u0111\u00f3, CSO c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t v\u1edbi nhi\u1ec1u k\u1ecbch b\u1ea3n v\u00e0 ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng, s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng, CSO c\u1ea7n nu\u00f4i d\u01b0\u1ee1ng t\u01b0 duy c\u1edfi m\u1edf v\u00e0 s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi. H\u1ecd c\u1ea7n tho\u00e1t kh\u1ecfi “v\u00f9ng an to\u00e0n” v\u00e0 th\u00e1ch th\u1ee9c nh\u1eefng gi\u1ea3 \u0111\u1ecbnh \u0111\u00e3 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i trong t\u1ed5 ch\u1ee9c. Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi c\u0169ng l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng n\u00e0y.<\/p>\n\n\n

\n
\"K\u1ef9
K\u1ef9 n\u0103ng v\u00e0 ph\u1ea9m ch\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u1edf th\u00e0nh CSO xu\u1ea5t s\u1eafc<\/em><\/figcaption><\/figure><\/div>\n\n\n

4. L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p \u0111\u1ec3 tr\u1edf th\u00e0nh CSO<\/h2>\n\n\n\n

4.1 Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n v\u00e0 ch\u1ee9ng ch\u1ec9 chuy\u00ean m\u00f4n c\u1ea7n thi\u1ebft<\/h3>\n\n\n\n

\u0110\u1ec3 tr\u1edf th\u00e0nh CSO, n\u1ec1n t\u1ea3ng h\u1ecdc v\u1ea5n v\u1eefng ch\u1eafc l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u. V\u1ec1 c\u01a1 b\u1ea3n, \u0111a s\u1ed1 CSO th\u00e0nh c\u00f4ng \u0111\u1ec1u s\u1edf h\u1eefu b\u1eb1ng c\u1eed nh\u00e2n trong c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn kinh doanh nh\u01b0 qu\u1ea3n tr\u1ecb kinh doanh, t\u00e0i ch\u00ednh, kinh t\u1ebf, marketing ho\u1eb7c c\u00e1c ng\u00e0nh h\u1ecdc li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 n\u1eafm gi\u1eef v\u1ecb tr\u00ed CSO trong c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn, m\u1ed9t t\u1ea5m b\u1eb1ng th\u1ea1c s\u0129 (MBA) ho\u1eb7c ti\u1ebfn s\u0129 th\u01b0\u1eddng l\u00e0 y\u00eau c\u1ea7u kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh b\u1eb1ng c\u1ea5p ch\u00ednh quy, m\u1ed9t s\u1ed1 ch\u1ee9ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m:<\/p>\n\n\n\n

– Strategic Management Professional (SMP) t\u1eeb Association for Strategic Planning<\/p>\n\n\n\n

– Strategic Leadership Certificate t\u1eeb c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc danh ti\u1ebfng<\/p>\n\n\n\n

– Certified Strategy and Business Planning Professional (CSBPP)<\/p>\n\n\n\n

– Project Management Professional (PMP) \u0111\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c d\u1ef1 \u00e1n chi\u1ebfn l\u01b0\u1ee3c<\/p>\n\n\n\n

– Ch\u1ee9ng ch\u1ec9 v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 Data Science Certificate ho\u1eb7c Business Analytics Certificate<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o qu\u1ea3n l\u00fd c\u1ea5p cao t\u1eeb c\u00e1c tr\u01b0\u1eddng nh\u01b0 RMIT, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP.HCM, hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p t\u00e1c qu\u1ed1c t\u1ebf nh\u01b0 Vietnam Executive MBA t\u1eeb \u0110\u1ea1i h\u1ecdc Hawaii c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 gi\u00fap c\u00e1c chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft cho v\u1ecb tr\u00ed CSO.<\/p>\n\n\n\n

Ngo\u00e0i b\u1eb1ng c\u1ea5p v\u00e0 ch\u1ee9ng ch\u1ec9, vi\u1ec7c kh\u00f4ng ng\u1eebng c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c th\u00f4ng qua c\u00e1c kh\u00f3a h\u1ecdc ng\u1eafn h\u1ea1n, workshop v\u00e0 h\u1ed9i th\u1ea3o chuy\u00ean \u0111\u1ec1 v\u1ec1 c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u01b0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a>, AI, blockchain hay ESG (Environmental, Social, Governance) c\u0169ng gi\u00fap c\u00e1c \u1ee9ng vi\u00ean CSO ti\u1ec1m n\u0103ng n\u00e2ng cao gi\u00e1 tr\u1ecb chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

4.2 C\u00e1c v\u1ecb tr\u00ed ti\u1ec1n nhi\u1ec7m v\u00e0 kinh nghi\u1ec7m t\u00edch l\u0169y<\/h3>\n\n\n\n

L\u1ed9 tr\u00ecnh s\u1ef1 nghi\u1ec7p \u0111\u1ec3 tr\u1edf th\u00e0nh CSO th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch l\u0169y kinh nghi\u1ec7m \u0111a d\u1ea1ng qua nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau. Hi\u1ebfm c\u00f3 ai b\u01b0\u1edbc th\u1eb3ng v\u00e0o v\u1ecb tr\u00ed CSO m\u00e0 kh\u00f4ng tr\u1ea3i qua nh\u1eefng b\u1eadc thang ngh\u1ec1 nghi\u1ec7p tr\u01b0\u1edbc \u0111\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng tr\u00ean con \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh CSO:<\/p>\n\n\n\n

– Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c:<\/strong> \u0110\u00e2y th\u01b0\u1eddng l\u00e0 v\u1ecb tr\u00ed kh\u1edfi \u0111\u1ea7u, t\u1eadp trung v\u00e0o ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh.<\/p>\n\n\n\n

– Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n chi\u1ebfn l\u01b0\u1ee3c:<\/strong> V\u1ecb tr\u00ed n\u00e0y gi\u00fap ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 tri\u1ec3n khai c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

– Gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n kinh doanh:<\/strong> Vai tr\u00f2 n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1edbi, m\u1ed9t k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a CSO.<\/p>\n\n\n\n

– Gi\u00e1m \u0111\u1ed1c marketing:<\/strong> Kinh nghi\u1ec7m trong v\u1ecb tr\u00ed n\u00e0y gi\u00fap hi\u1ec3u s\u00e2u v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

– Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh (CFO):<\/strong> Nhi\u1ec1u CSO c\u00f3 n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh m\u1ea1nh, gi\u00fap h\u1ecd \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi t\u00e0i ch\u00ednh c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

– Gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh (COO):<\/strong> Hi\u1ec3u bi\u1ebft v\u1ec1 v\u1eadn h\u00e0nh gi\u00fap CSO ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u00f3 t\u00ednh th\u1ef1c thi cao.<\/p>\n\n\n\n

– T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c:<\/strong> Nhi\u1ec1u CSO xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n nh\u01b0 McKinsey, BCG, hay Bain & Company, n\u01a1i h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1ec1 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

Vi\u1ec7c tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau nh\u01b0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, t\u00e1i c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c, mua b\u00e1n s\u00e1p nh\u1eadp (M&A), hay chuy\u1ec3n \u0111\u1ed5i s\u1ed1 s\u1ebd gi\u00fap \u1ee9ng vi\u00ean CSO ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u1ed1t c\u00e1c th\u00e1ch th\u1ee9c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau.<\/p>\n\n\n\n

Ngo\u00e0i ra, kinh nghi\u1ec7m l\u00e0m vi\u1ec7c trong nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c trong nhi\u1ec1u ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau c\u0169ng l\u00e0 l\u1ee3i th\u1ebf l\u1edbn, gi\u00fap CSO hi\u1ec3u s\u00e2u v\u1ec1 nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn r\u1ed9ng m\u1edf, kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n trong m\u1ed9t l\u0129nh v\u1ef1c h\u1eb9p.<\/p>\n\n\n\n

4.3 M\u1ee9c l\u01b0\u01a1ng v\u00e0 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn c\u1ee7a cso t\u1ea1i Vi\u1ec7t Nam<\/h3>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, v\u1ecb tr\u00ed CSO \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c coi tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. M\u1ee9c l\u01b0\u01a1ng c\u1ee7a CSO t\u1ea1i Vi\u1ec7t Nam c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch kh\u00e1 l\u1edbn t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 doanh nghi\u1ec7p, ng\u00e0nh ngh\u1ec1 v\u00e0 kinh nghi\u1ec7m c\u1ee7a \u1ee9ng vi\u00ean.<\/p>\n\n\n\n

Theo d\u1eef li\u1ec7u t\u1eeb th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng Vi\u1ec7t Nam, m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a CSO dao \u0111\u1ed9ng nh\u01b0 sau:<\/p>\n\n\n\n

– T\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia: T\u1eeb 100.000 – 200.000+ USD\/n\u0103m (kho\u1ea3ng 2,3 – 4,6 t\u1ef7 VND\/n\u0103m), bao g\u1ed3m l\u01b0\u01a1ng c\u01a1 b\u1ea3n, th\u01b0\u1edfng v\u00e0 c\u00e1c l\u1ee3i \u00edch kh\u00e1c.<\/p>\n\n\n\n

– T\u1ea1i c\u00e1c doanh nghi\u1ec7p l\u1edbn trong n\u01b0\u1edbc ho\u1eb7c c\u00e1c startup giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng cao: T\u1eeb 60.000 – 150.000 USD\/n\u0103m (kho\u1ea3ng 1,4 – 3,5 t\u1ef7 VND\/n\u0103m).<\/p>\n\n\n\n

– T\u1ea1i c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf: T\u1eeb 30.000 – 80.000 USD\/n\u0103m (kho\u1ea3ng 700 tri\u1ec7u – 1,8 t\u1ef7 VND\/n\u0103m).<\/p>\n\n\n\n

Ngo\u00e0i l\u01b0\u01a1ng c\u01a1 b\u1ea3n, CSO th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u01b0\u1edfng c\u00e1c ch\u1ebf \u0111\u1ed9 th\u01b0\u1edfng hi\u1ec7u su\u1ea5t, c\u1ed5 phi\u1ebfu ho\u1eb7c quy\u1ec1n ch\u1ecdn c\u1ed5 phi\u1ebfu (stock options), v\u00e0 c\u00e1c ph\u00fac l\u1ee3i kh\u00e1c nh\u01b0 b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe cao c\u1ea5p, c\u00f4ng t\u00e1c ph\u00ed qu\u1ed1c t\u1ebf, v\u00e0 c\u00e1c kho\u1ea3n tr\u1ee3 c\u1ea5p \u0111\u00e0o t\u1ea1o ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n.<\/p>\n\n\n\n

V\u1ec1 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn, CSO c\u00f3 nhi\u1ec1u h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p ti\u1ec1m n\u0103ng nh\u01b0 sau:<\/p>\n\n\n\n

– Tr\u1edf th\u00e0nh CEO: Nhi\u1ec1u CSO th\u00e0nh c\u00f4ng cu\u1ed1i c\u00f9ng s\u1ebd b\u01b0\u1edbc l\u00ean v\u1ecb tr\u00ed CEO, \u0111\u1eb7c bi\u1ec7t khi h\u1ecd \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i.<\/p>\n\n\n\n

– Chuy\u1ec3n sang vai tr\u00f2 c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao ho\u1eb7c th\u00e0nh vi\u00ean H\u0110QT: V\u1edbi kinh nghi\u1ec7m chi\u1ebfn l\u01b0\u1ee3c s\u00e2u r\u1ed9ng, CSO c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u1ed1 v\u1ea5n gi\u00e1 tr\u1ecb cho nhi\u1ec1u doanh nghi\u1ec7p ho\u1eb7c tham gia H\u0110QT c\u1ee7a c\u00e1c c\u00f4ng ty.<\/p>\n\n\n\n

– Kh\u1edfi nghi\u1ec7p: M\u1ed9t s\u1ed1 CSO ch\u1ecdn con \u0111\u01b0\u1eddng kh\u1edfi nghi\u1ec7p sau khi t\u00edch l\u0169y \u0111\u1ee7 kinh nghi\u1ec7m v\u00e0 s\u1edf h\u1eefu m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 r\u1ed9ng l\u1edbn.<\/p>\n\n\n\n

– Chuy\u1ec3n sang l\u0129nh v\u1ef1c \u0111\u1ea7u t\u01b0: V\u1edbi hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i, nhi\u1ec1u CSO c\u0169ng chuy\u1ec3n sang l\u0129nh v\u1ef1c qu\u1ef9 \u0111\u1ea7u t\u01b0 ho\u1eb7c \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m.<\/p>\n\n\n\n

4.4 Xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng cso trong c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau<\/h3>\n\n\n\n

Trong ng\u00e0nh c\u00f4ng ngh\u1ec7 v\u00e0 fintech, CSO \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. C\u00e1c c\u00f4ng ty nh\u01b0 VNG, FPT, hay MoMo t\u00ecm ki\u1ebfm nh\u1eefng CSO c\u00f3 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt v\u1eefng ch\u1eafc k\u1ebft h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c s\u1eafc b\u00e9n v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 to\u00e0n c\u1ea7u. T\u1ea1i nh\u1eefng doanh nghi\u1ec7p n\u00e0y, CSO th\u01b0\u1eddng tham gia tr\u1ef1c ti\u1ebfp v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

Trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb v\u00e0 ti\u00eau d\u00f9ng nhanh (FMCG), c\u00e1c t\u1eadp \u0111o\u00e0n nh\u01b0 Masan, Vinamilk hay Central Retail t\u00ecm ki\u1ebfm CSO v\u1edbi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh. CSO trong nh\u1eefng ng\u00e0nh n\u00e0y c\u1ea7n c\u00f3 kinh nghi\u1ec7m phong ph\u00fa v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, marketing v\u00e0 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a ng\u00e0nh nh\u01b0 Vingroup hay Sungroup, CSO c\u1ea7n c\u00f3 t\u1ea7m nh\u00ecn \u0111a chi\u1ec1u, kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u0111a d\u1ea1ng v\u00e0 kinh nghi\u1ec7m v\u1ec1 M&A. H\u1ecd th\u01b0\u1eddng ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 m\u1edbi, t\u00e1i c\u1ea5u tr\u00fac danh m\u1ee5c kinh doanh v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c gi\u1eefa c\u00e1c l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n

Trong ng\u00e0nh t\u00e0i ch\u00ednh-ng\u00e2n h\u00e0ng, c\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 Vietcombank, Techcombank hay Prudential Vietnam t\u00ecm ki\u1ebfm CSO c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u1ec1 quy \u0111\u1ecbnh ph\u00e1p l\u00fd, qu\u1ea3n tr\u1ecb r\u1ee7i ro v\u00e0 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh. CSO trong ng\u00e0nh n\u00e0y c\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh, gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 an to\u00e0n h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng CSO trong t\u01b0\u01a1ng lai t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3:<\/p>\n\n\n\n

– T\u0103ng c\u01b0\u1eddng y\u00eau c\u1ea7u v\u1ec1 n\u0103ng l\u1ef1c s\u1ed1 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, khi c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

– Ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn kinh nghi\u1ec7m qu\u1ed1c t\u1ebf, nh\u1ea5t l\u00e0 khi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111ang \u0111\u1ea9y m\u1ea1nh m\u1edf r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c v\u00e0 to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

– \u01afu ti\u00ean c\u00e1c \u1ee9ng vi\u00ean c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 ESG (m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n tr\u1ecb), ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c coi tr\u1ecdng.<\/p>\n\n\n\n

– T\u00ecm ki\u1ebfm CSO c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 \u1ee9ng d\u1ee5ng AI v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh, gi\u00fap doanh nghi\u1ec7p b\u1eaft k\u1ecbp l\u00e0n s\u00f3ng c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n\n\n

\n
\"L\u1ed9
L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p \u0111\u1ec3 tr\u1edf th\u00e0nh CSO<\/em><\/figcaption><\/figure><\/div>\n\n\n

5. T\u1ea7m quan tr\u1ecdng v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a vai tr\u00f2 CSO<\/h2>\n\n\n\n

5.1 \u0110\u00f3ng g\u00f3p c\u1ee7a CSO v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/h3>\n\n\n\n

Kh\u00e1c v\u1edbi c\u00e1c v\u1ecb tr\u00ed \u0111i\u1ec1u h\u00e0nh kh\u00e1c th\u01b0\u1eddng t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 ng\u1eafn h\u1ea1n, CSO c\u00f3 tr\u00e1ch nhi\u1ec7m c\u00e2n b\u1eb1ng gi\u1eefa m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng hi\u1ec7n t\u1ea1i v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i, \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh t\u1ee9c th\u1eddi m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

CSO th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1c bi\u1ec7t, kh\u00f4ng d\u1ec5 b\u1ecb sao ch\u00e9p b\u1edfi \u0111\u1ed1i th\u1ee7. H\u1ecd gi\u00fap doanh nghi\u1ec7p tr\u00e1nh xa l\u1ed1i m\u00f2n c\u1ea1nh tranh thu\u1ea7n t\u00fay v\u1ec1 gi\u00e1, thay v\u00e0o \u0111\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng th\u00f4ng qua \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i hay nh\u1eefng m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, CSO c\u00f2n gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 ESG (Environmental, Social, and Governance)<\/a> v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh. H\u1ecd gi\u00fap doanh nghi\u1ec7p nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 l\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh trong d\u00e0i h\u1ea1n, \u0111\u1eb7c bi\u1ec7t khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c b\u00ean li\u00ean quan ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

V\u1ec1 \u0111i\u1ec3m nh\u1ea5n chi\u1ebfn l\u01b0\u1ee3c cho t\u01b0\u01a1ng lai, CSO s\u1ebd \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh kinh doanh tu\u1ea7n ho\u00e0n, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ea1ch, v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn x\u00e3 h\u1ed9i. H\u1ecd s\u1ebd gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i t\u1eeb t\u01b0 duy “t\u0103ng tr\u01b0\u1edfng b\u1eb1ng m\u1ecdi gi\u00e1” sang “t\u0103ng tr\u01b0\u1edfng c\u00f3 tr\u00e1ch nhi\u1ec7m”, c\u00e2n b\u1eb1ng gi\u1eefa l\u1ee3i \u00edch kinh t\u1ebf v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

5.2 CSO trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 AI<\/h3>\n\n\n\n

CSO ng\u00e0y nay kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh truy\u1ec1n th\u1ed1ng m\u00e0 c\u00f2n tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn d\u1eaft qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a t\u1ed5 ch\u1ee9c. CSO c\u1ea7n hi\u1ec3u s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 AI, big data, cloud computing v\u00e0 Internet of Things, \u0111\u1ec3 t\u00edch h\u1ee3p ch\u00fang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t c\u1ee7a CSO trong b\u1ed1i c\u1ea3nh s\u1ed1 l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb kinh doanh th\u1ef1c s\u1ef1, tr\u00e1nh xu h\u01b0\u1edbng “s\u1ed1 h\u00f3a v\u00ec s\u1ed1 h\u00f3a”. CSO c\u1ea7n ph\u00e2n bi\u1ec7t gi\u1eefa nh\u1eefng c\u00f4ng ngh\u1ec7 g\u00e2y nhi\u1ec5u v\u00e0 nh\u1eefng c\u00f4ng ngh\u1ec7 th\u1ef1c s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh n\u1ed9i b\u1ed9.<\/p>\n\n\n\n

CSO c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3:<\/p>\n\n\n\n

– Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng \u1edf quy m\u00f4 l\u1edbn, gi\u00fap ph\u00e1t hi\u1ec7n c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i m\u00e0 con ng\u01b0\u1eddi c\u00f3 th\u1ec3 b\u1ecf qua.<\/p>\n\n\n\n

– X\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 b\u00e1o v\u00e0 m\u00f4 ph\u1ecfng chi\u1ebfn l\u01b0\u1ee3c v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao, cho ph\u00e9p th\u1eed nghi\u1ec7m nhi\u1ec1u k\u1ecbch b\u1ea3n kh\u00e1c nhau tr\u01b0\u1edbc khi tri\u1ec3n khai th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

– T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o chi\u1ebfn l\u01b0\u1ee3c, gi\u1ea3i ph\u00f3ng th\u1eddi gian \u0111\u1ec3 CSO t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o v\u00e0 ra quy\u1ebft \u0111\u1ecbnh c\u1ea5p cao.<\/p>\n\n\n\n

– C\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c theo t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, th\u1eadm ch\u00ed t\u1eebng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n

C\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i gi\u00fap CSO \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao trong c\u00f4ng vi\u1ec7c bao g\u1ed3m c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 Tableau, Power BI, n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 Cascade, Workboard, c\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n nh\u01b0 Asana, Monday.com, v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p AI chi\u1ebfn l\u01b0\u1ee3c m\u1edbi n\u1ed5i nh\u01b0 Strategos.ai hay Strategic.ai.<\/p>\n\n\n\n

5.3 Th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i cho cso trong th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/h3>\n\n\n\n

M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t l\u00e0 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng nhanh ch\u00f3ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh, t\u1eeb thay \u0111\u1ed5i quy \u0111\u1ecbnh ph\u00e1p l\u00fd, c\u1ea1nh tranh qu\u1ed1c t\u1ebf gia t\u0103ng \u0111\u1ebfn s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1 v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi CSO ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Th\u00e1ch th\u1ee9c th\u1ee9 hai l\u00e0 kho\u1ea3ng c\u00e1ch v\u1ec1 n\u0103ng l\u1ef1c s\u1ed1 v\u00e0 d\u1eef li\u1ec7u. Nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam v\u1eabn \u0111ang trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, v\u1edbi h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u c\u00f2n h\u1ea1n ch\u1ebf v\u00e0 thi\u1ebfu c\u00e1c h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch ti\u00ean ti\u1ebfn. CSO ph\u1ea3i v\u1eeba x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u1eeba \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1ef1c t\u1ebf l\u00e0 nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh v\u1eabn ph\u1ea3i d\u1ef1a tr\u00ean th\u00f4ng tin kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c kh\u00f4ng th\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n

Th\u00e1ch th\u1ee9c th\u1ee9 ba l\u00e0 vi\u1ec7c c\u00e2n b\u1eb1ng gi\u1eefa \u00e1p l\u1ef1c t\u0103ng tr\u01b0\u1edfng ng\u1eafn h\u1ea1n v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n. Trong n\u1ec1n kinh t\u1ebf m\u1edbi n\u1ed5i nh\u01b0 Vi\u1ec7t Nam, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn \u0111\u1eb7t \u01b0u ti\u00ean cao cho k\u1ebft qu\u1ea3 t\u1ee9c th\u1eddi, g\u00e2y kh\u00f3 kh\u0103n cho CSO trong vi\u1ec7c thuy\u1ebft ph\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn d\u00e0i h\u1ea1n nh\u01b0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng hay x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh nh\u1eefng th\u00e1ch th\u1ee9c, th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam c\u0169ng mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn cho CSO. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf cao v\u00e0 d\u00e2n s\u1ed1 tr\u1ebb, am hi\u1ec3u c\u00f4ng ngh\u1ec7 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. CSO c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a “late mover” \u0111\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb kinh nghi\u1ec7m qu\u1ed1c t\u1ebf v\u00e0 \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh th\u00e0nh c\u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng, \u0111\u1ed3ng th\u1eddi \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n\n\n

C\u01a1 h\u1ed9i l\u1edbn kh\u00e1c \u0111\u1ebfn t\u1eeb l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u1ea3 ch\u00ednh s\u00e1ch nh\u00e0 n\u01b0\u1edbc v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. CSO c\u00f3 th\u1ec3 \u0111i \u0111\u1ea7u trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 cho doanh nghi\u1ec7p, t\u1ea1o ra nh\u1eefng m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1edbi m\u1ebb.<\/p>\n\n\n\n

\u0110\u1ec3 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i, CSO t\u1ea1i Vi\u1ec7t Nam c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0: x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t v\u1edbi nhi\u1ec1u k\u1ecbch b\u1ea3n, t\u0103ng c\u01b0\u1eddng \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 v\u1ec1 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 n\u0103ng s\u1ed1, ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3, v\u00e0 t\u1ea1o d\u1ef1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

5.4 Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n vai tr\u00f2 CSO \u0111\u1ebfn n\u0103m 2030<\/h3>\n\n\n\n

Theo c\u00e1c chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c v\u00e0 d\u1ef1 b\u00e1o c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u, \u0111\u1ebfn n\u0103m 2030, vai tr\u00f2 CSO s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 sau:<\/p>\n\n\n\n

Th\u1ee9 nh\u1ea5t, CSO s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh “ki\u1ebfn tr\u00fac s\u01b0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1” c\u1ee7a doanh nghi\u1ec7p, v\u1edbi tr\u00e1ch nhi\u1ec7m kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f2n d\u1eabn d\u1eaft qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i to\u00e0n di\u1ec7n v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. CSO s\u1ebd l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi CIO\/CTO \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c, kh\u00f4ng ph\u1ea3i ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n

Th\u1ee9 hai, CSO s\u1ebd \u0111\u1ea3m nh\u1eadn vai tr\u00f2 “ng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng trong th\u1eddi \u0111\u1ea1i AI”. Khi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 m\u1ea1nh m\u1ebd, CSO s\u1ebd ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c t\u00edch h\u1ee3p AI v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. H\u1ecd s\u1ebd ph\u1ea3i gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c AI, c\u0169ng nh\u01b0 c\u00e2n b\u1eb1ng gi\u1eefa t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi.<\/p>\n\n\n\n

Th\u1ee9 ba, vai tr\u00f2 “ng\u01b0\u1eddi \u0111\u1ecbnh h\u00ecnh h\u1ec7 sinh th\u00e1i” s\u1ebd n\u1ed5i l\u00ean m\u1ea1nh m\u1ebd, khi c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng sang x\u00e2y d\u1ef1ng v\u00e0 tham gia v\u00e0o c\u00e1c h\u1ec7 sinh th\u00e1i kinh doanh r\u1ed9ng l\u1edbn h\u01a1n. CSO s\u1ebd x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c, ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng v\u00e0 thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb v\u01b0\u1ee3t ra ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u01a1n l\u1ebb.<\/p>\n\n\n\n

Th\u1ee9 t\u01b0, t\u1ea7m quan tr\u1ecdng c\u1ee7a “chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng” s\u1ebd t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. CSO s\u1ebd ph\u1ea3i \u0111\u1eb7t y\u1ebfu t\u1ed1 ESG v\u00e0o trung t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh, kh\u00f4ng ch\u1ec9 v\u00ec \u00e1p l\u1ef1c t\u1eeb c\u00e1c b\u00ean li\u00ean quan m\u00e0 c\u00f2n v\u00ec nh\u1eadn th\u1ee9c r\u1eb1ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 con \u0111\u01b0\u1eddng duy nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng d\u00e0i h\u1ea1n trong b\u1ed1i c\u1ea3nh t\u00e0i nguy\u00ean h\u1ea1n ch\u1ebf v\u00e0 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu.<\/p>\n\n\n\n

Nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i n\u00e0y bao g\u1ed3m: s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a; s\u1ef1 thay \u0111\u1ed5i trong k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0; \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng; v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kinh doanh n\u1ec1n t\u1ea3ng v\u00e0 h\u1ec7 sinh th\u00e1i.<\/p>\n\n\n\n

\u0110\u1ec3 chu\u1ea9n b\u1ecb cho t\u01b0\u01a1ng lai n\u00e0y, c\u00e1c CSO v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang h\u01b0\u1edbng t\u1edbi v\u1ecb tr\u00ed n\u00e0y c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u1ec1 c\u00f4ng ngh\u1ec7, ph\u00e1t tri\u1ec3n hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c xu h\u01b0\u1edbng b\u1ec1n v\u1eefng, r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng t\u01b0 duy h\u1ec7 sinh th\u00e1i, v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng VUCA<\/a> (bi\u1ebfn \u0111\u1ed9ng, kh\u00f4ng ch\u1eafc ch\u1eafn, ph\u1ee9c t\u1ea1p v\u00e0 m\u01a1 h\u1ed3).<\/p>\n\n\n\n

6. Base.vn – N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u to\u00e0n di\u1ec7n d\u00e0nh cho CSO<\/h2>\n\n\n\n

Trong vai tr\u00f2 ng\u01b0\u1eddi d\u1eabn d\u1eaft t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p, CSO c\u1ea7n n\u1eafm b\u1eaft to\u00e0n b\u1ed9 d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb m\u1ecdi b\u1ed9 ph\u1eadn: v\u1eadn h\u00e0nh, t\u00e0i ch\u00ednh, th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, khi th\u00f4ng tin b\u1ecb ph\u00e2n t\u00e1n \u1edf nhi\u1ec1u c\u00f4ng c\u1ee5 ri\u00eang l\u1ebb, vi\u1ec7c t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch v\u00e0 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn, khi\u1ebfn qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng l\u1ec7ch chu\u1ea9n.<\/p>\n\n\n\n

Base.vn mang \u0111\u1ebfn cho c\u00e1c Gi\u00e1m \u0111\u1ed1c Chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 h\u1ee3p nh\u1ea5t, n\u01a1i to\u00e0n b\u1ed9 d\u1eef li\u1ec7u doanh nghi\u1ec7p \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i trong th\u1eddi gian th\u1ef1c, gi\u00fap CSO chuy\u1ec3n h\u00f3a d\u1eef li\u1ec7u th\u00e0nh quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c nhanh h\u01a1n, chu\u1ea9n x\u00e1c h\u01a1n v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee5 th\u1ec3. M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p n\u1ed5i b\u1eadt t\u1eeb h\u1ec7 sinh th\u00e1i Base.vn d\u00e0nh cho CSO bao g\u1ed3m:<\/p>\n\n\n\n

1. Base Work+<\/a> – \u0110i\u1ec1u ph\u1ed1i v\u00e0 gi\u00e1m s\u00e1t chi\u1ebfn l\u01b0\u1ee3c tr\u00ean to\u00e0n t\u1ed5 ch\u1ee9c:<\/strong><\/p>\n\n\n\n