{"id":23258,"date":"2025-10-21T14:54:01","date_gmt":"2025-10-21T07:54:01","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=23258"},"modified":"2025-10-21T15:04:00","modified_gmt":"2025-10-21T08:04:00","slug":"wifi-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/wifi-marketing-la-gi\/","title":{"rendered":"Wifi Marketing l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p"},"content":{"rendered":"\n<p><strong>Wifi Marketing (hay ti\u1ebfp th\u1ecb wifi)<\/strong> kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 cung c\u1ea5p k\u1ebft n\u1ed1i internet mi\u1ec5n ph\u00ed, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 th\u00f4ng minh, gi\u00fap doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng. Trong b\u00e0i vi\u1ebft sau \u0111\u00e2y, h\u00e3y c\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=wifi-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u <strong>Wifi marketing l\u00e0 g\u00ec<\/strong>, \u0111\u1ed3ng th\u1eddi kh\u00e1m ph\u00e1 vai tr\u00f2 v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y trong th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-wifi-marketing-la-gi\">1. Wifi Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Wifi Marketing<\/strong> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 d\u1ef1a tr\u00ean vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 m\u1ea1ng kh\u00f4ng d\u00e2y mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng qu\u00e1 tr\u00ecnh k\u1ebft n\u1ed1i n\u00e0y \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, thu th\u1eadp th\u00f4ng tin v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u00e1c v\u1edbi vi\u1ec7c \u0111\u01a1n thu\u1ea7n cung c\u1ea5p Wifi mi\u1ec5n ph\u00ed, Wifi Marketing \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tr\u1ea3i qua m\u1ed9t quy tr\u00ecnh \u0111\u0103ng nh\u1eadp c\u00f3 ki\u1ec3m so\u00e1t, th\u01b0\u1eddng l\u00e0 th\u00f4ng qua trang \u0111\u0103ng nh\u1eadp (landing page) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang, tr\u01b0\u1edbc khi h\u1ecd c\u00f3 th\u1ec3 truy c\u1eadp Internet.<\/p>\n\n\n\n<p>S\u1ef1 ra \u0111\u1eddi c\u1ee7a Wifi Marketing b\u1eaft ngu\u1ed3n t\u1eeb s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai xu h\u01b0\u1edbng l\u1edbn: nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 k\u1ebft n\u1ed1i Internet di \u0111\u1ed9ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 t\u01b0\u01a1ng t\u00e1c.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, h\u00e3y h\u00ecnh dung tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf khi m\u1ed9t kh\u00e1ch h\u00e0ng b\u01b0\u1edbc v\u00e0o m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea. Khi h\u1ecd m\u1edf \u0111i\u1ec7n tho\u1ea1i v\u00e0 t\u00ecm ki\u1ebfm m\u1ea1ng Wifi c\u1ee7a qu\u00e1n, thay v\u00ec nh\u1eadp m\u1eadt kh\u1ea9u th\u00f4ng th\u01b0\u1eddng, m\u1ed9t trang web hi\u1ec7n ra y\u00eau c\u1ea7u h\u1ecd nh\u1eadp email ho\u1eb7c \u0111\u0103ng nh\u1eadp qua t\u00e0i kho\u1ea3n Facebook c\u00e1 nh\u00e2n. \u0110\u1ed3ng th\u1eddi, trang n\u00e0y c\u0169ng hi\u1ec3n th\u1ecb th\u00f4ng tin v\u1ec1 menu \u0111\u1eb7c bi\u1ec7t, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a qu\u00e1n. \u0110\u00f3 ch\u00ednh l\u00e0 Wifi Marketing trong th\u1ef1c ti\u1ec5n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-la-gi-1024x587.webp\" alt=\"Wifi Marketing l\u00e0 g\u00ec?\" class=\"wp-image-23288\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-la-gi-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-la-gi-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-la-gi-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-la-gi-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Wifi Marketing l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>T\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn nh\u01b0 AEON Mall hay Vincom, h\u1ec7 th\u1ed1ng Wifi Marketing th\u1eadm ch\u00ed c\u00f2n ph\u1ee9c t\u1ea1p h\u01a1n, v\u1edbi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch h\u00e0nh vi di chuy\u1ec3n, th\u1eddi gian n\u00e1n l\u1ea1i t\u1ea1i t\u1eebng khu v\u1ef1c, v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa Wifi Marketing v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c n\u1eb1m \u1edf t\u00ednh t\u1ee9c th\u1eddi v\u00e0 ng\u1eef c\u1ea3nh. Ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p marketing ch\u00ednh x\u00e1c v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111ang hi\u1ec7n di\u1ec7n t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m kinh doanh, t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i quan t\u00e2m th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/marketing-online-la-gi\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Online l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p 2025<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-wifi-marketing-ho\u1ea1t-d\u1ed9ng-nh\u01b0-th\u1ebf-nao\">2. Wifi Marketing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n\n<p>Wifi Marketing v\u1eadn h\u00e0nh theo m\u1ed9t quy tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u1ea9n th\u1eadn, k\u1ebft h\u1ee3p gi\u1eefa <strong>c\u00f4ng ngh\u1ec7 m\u1ea1ng<\/strong> v\u00e0 <strong>chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong>. \u0110\u1ec3 hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, ch\u00fang ta h\u00e3y ph\u00e2n t\u00edch chi ti\u1ebft t\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1eaft \u0111\u1ea7u khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 k\u1ebft n\u1ed1i v\u00e0o m\u1ea1ng Wifi mi\u1ec5n ph\u00ed c\u1ee7a doanh nghi\u1ec7p. Kh\u00e1c v\u1edbi m\u1ea1ng Wifi th\u00f4ng th\u01b0\u1eddng y\u00eau c\u1ea7u m\u1eadt kh\u1ea9u, m\u1ea1ng Wifi Marketing th\u01b0\u1eddng \u0111\u1ec3 ch\u1ebf \u0111\u1ed9 m\u1edf nh\u01b0ng s\u1ebd chuy\u1ec3n h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t trang \u0111\u0103ng nh\u1eadp \u0111\u1eb7c bi\u1ec7t, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 captive portal hay splash page.<\/p>\n\n\n\n<p>Trang \u0111\u0103ng nh\u1eadp n\u00e0y l\u00e0 n\u01a1i di\u1ec5n ra s\u1ef1 trao \u0111\u1ed5i gi\u00e1 tr\u1ecb: kh\u00e1ch h\u00e0ng cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y quy\u1ec1n truy c\u1eadp Internet. Trang \u0111\u0103ng nh\u1eadp th\u01b0\u1eddng bao g\u1ed3m logo th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c x\u00e1c th\u1ef1c nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c th\u1ef1c qua th\u00f4ng tin c\u00e1 nh\u00e2n:<\/strong> Ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1n th\u00f4ng tin nh\u01b0 t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0o form \u0111\u0103ng k\u00fd.<\/li>\n\n\n\n<li><strong>X\u00e1c th\u1ef1c qua m\u1ea1ng x\u00e3 h\u1ed9i: <\/strong>Ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00e0i kho\u1ea3n Facebook, Google, ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i kh\u00e1c, cho ph\u00e9p doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin t\u1eeb h\u1ed3 s\u01a1 c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>X\u00e1c th\u1ef1c qua kh\u1ea3o s\u00e1t:<\/strong> Ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 l\u1eddi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi ng\u1eafn v\u1ec1 s\u1edf th\u00edch, nhu c\u1ea7u ho\u1eb7c \u0111\u00e1nh gi\u00e1 d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><strong>X\u00e1c th\u1ef1c m\u1ed9t ch\u1ea1m: <\/strong>Ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n nh\u1ea5n n\u00fat &#8220;K\u1ebft n\u1ed1i&#8221; ho\u1eb7c &#8220;\u0110\u1ed3ng \u00fd v\u1edbi \u0111i\u1ec1u kho\u1ea3n&#8221; \u0111\u1ec3 truy c\u1eadp m\u1ea1ng, nh\u01b0ng s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/li>\n<\/ul>\n\n\n\n<p>Sau khi x\u00e1c th\u1ef1c th\u00e0nh c\u00f4ng, ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c ph\u00e9p truy c\u1eadp Internet, trong khi doanh nghi\u1ec7p thu v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb. To\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng ch\u1ec9 di\u1ec5n ra trong v\u00f2ng v\u00e0i gi\u00e2y \u0111\u1ebfn m\u1ed9t ph\u00fat.<\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, h\u1ec7 th\u1ed1ng Wifi Marketing bao g\u1ed3m ba th\u00e0nh ph\u1ea7n ch\u00ednh:<\/p>\n\n\n\n<p><strong>1. Ph\u1ea7n c\u1ee9ng m\u1ea1ng:<\/strong> Bao g\u1ed3m router, access point v\u00e0 c\u00e1c thi\u1ebft b\u1ecb ph\u00e1t s\u00f3ng Wifi \u0111\u01b0\u1ee3c c\u1ea5u h\u00ecnh \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 h\u1ed7 tr\u1ee3 chuy\u1ec3n h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng v\u00e0 qu\u1ea3n l\u00fd b\u0103ng th\u00f4ng.<\/p>\n\n\n\n<p><strong>2. Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd:<\/strong> N\u1ec1n t\u1ea3ng trung t\u00e2m \u0111i\u1ec1u khi\u1ec3n to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng, cho ph\u00e9p doanh nghi\u1ec7p thi\u1ebft k\u1ebf trang \u0111\u0103ng nh\u1eadp, thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>3. H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> C\u00f4ng c\u1ee5 x\u1eed l\u00fd th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng, theo d\u00f5i h\u00e0nh vi tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1o b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>H\u00e3y xem x\u00e9t lu\u1ed3ng d\u1eef li\u1ec7u trong m\u1ed9t h\u1ec7 th\u1ed1ng Wifi Marketing \u0111i\u1ec3n h\u00ecnh nh\u01b0 sau:<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u00e0o m\u1ea1ng Wifi \u2192 Router chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang \u0111\u0103ng nh\u1eadp \u2192 Kh\u00e1ch h\u00e0ng x\u00e1c th\u1ef1c v\u00e0 cung c\u1ea5p th\u00f4ng tin \u2192 D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd \u2192 Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e9p truy c\u1eadp Internet \u2192 H\u1ec7 th\u1ed1ng theo d\u00f5i h\u00e0nh vi tr\u1ef1c tuy\u1ebfn \u2192 D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 quy tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y t\u1ea1i chu\u1ed7i c\u1eeda h\u00e0ng Highland Coffee. Khi kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u00e0o m\u1ea1ng &#8220;Highland_Free_Wifi&#8221;, h\u1ecd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang \u0111\u0103ng nh\u1eadp v\u1edbi logo Highland, h\u00ecnh \u1ea3nh c\u00e1c m\u00f3n m\u1edbi, v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u0103ng nh\u1eadp qua Facebook ho\u1eb7c \u0111i\u1ec1n th\u00f4ng tin c\u00e1 nh\u00e2n. Sau khi x\u00e1c th\u1ef1c, kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c m\u00e3 gi\u1ea3m gi\u00e1 10% cho \u0111\u01a1n h\u00e0ng ti\u1ebfp theo, \u0111\u1ed3ng th\u1eddi Highland thu \u0111\u01b0\u1ee3c th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-hoat-dong-nhu-the-nao-1024x587.webp\" alt=\"Wifi Marketing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?\" class=\"wp-image-23290\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-hoat-dong-nhu-the-nao-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-hoat-dong-nhu-the-nao-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-hoat-dong-nhu-the-nao-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-hoat-dong-nhu-the-nao-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/wifi-marketing-hoat-dong-nhu-the-nao.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Wifi Marketing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-l\u1ee3i-ich-c\u1ee7a-wifi-marketing-d\u1ed1i-v\u1edbi-doanh-nghi\u1ec7p-va-ng\u01b0\u1eddi-dung-la-gi\">3. L\u1ee3i \u00edch c\u1ee7a Wifi Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi d\u00f9ng l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Wifi Marketing t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh c\u00f3 l\u1ee3i cho c\u1ea3 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi d\u00f9ng, n\u01a1i m\u1ed7i b\u00ean \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 m\u00ecnh mong mu\u1ed1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-d\u1ed1i-v\u1edbi-doanh-nghi\u1ec7p\">3.1 \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Vi\u1ec7c tri\u1ec3n khai Wifi Marketing gi\u00fap doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch v\u01b0\u1ee3t xa gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c \u0111\u01a1n thu\u1ea7n cung c\u1ea5p Wifi mi\u1ec5n ph\u00ed:<\/p>\n\n\n\n<p><strong>&#8211; Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb:<\/strong> Th\u00f4ng qua quy tr\u00ecnh \u0111\u0103ng nh\u1eadp, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n nh\u01b0 t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, v\u00e0 th\u1eadm ch\u00ed d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc t\u1eeb t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i. D\u1eef li\u1ec7u n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng cho vi\u1ec7c x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<p><strong>&#8211; Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n:<\/strong> Trang \u0111\u0103ng nh\u1eadp Wifi tr\u1edf th\u00e0nh kh\u00f4ng gian qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ed9c quy\u1ec1n c\u1ee7a doanh nghi\u1ec7p, v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn g\u1ea7n nh\u01b0 100% \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng t\u1ea1i c\u01a1 s\u1edf kinh doanh. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng chuy\u00ean nghi\u1ec7p, hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p><strong>&#8211; T\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u1eddi gian l\u01b0u tr\u00fa:<\/strong> Wifi mi\u1ec5n ph\u00ed khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u h\u01a1n t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m kinh doanh. T\u1ea1i c\u00e1c qu\u00e1n c\u00e0 ph\u00ea, th\u1eddi gian l\u01b0u tr\u00fa trung b\u00ecnh t\u0103ng th\u00eam 40-60 ph\u00fat khi c\u00f3 Wifi, t\u1ea1o c\u01a1 h\u1ed9i cho m\u1ee9c ti\u00eau d\u00f9ng cao h\u01a1n.<\/p>\n\n\n\n<p><strong>&#8211; Ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng gian: <\/strong>D\u1eef li\u1ec7u v\u1ec1 th\u1eddi gian k\u1ebft n\u1ed1i, v\u1ecb tr\u00ed, v\u00e0 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a b\u1ed1 tr\u00ed c\u1eeda h\u00e0ng, th\u1eddi gian ph\u1ee5c v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n<p><strong>&#8211; Ti\u1ebfp th\u1ecb theo v\u1ecb tr\u00ed v\u00e0 th\u1eddi gian th\u1ef1c: <\/strong>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng b\u00e1o, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t tr\u1ef1c ti\u1ebfp \u0111\u1ebfn thi\u1ebft b\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111ang c\u00f3 m\u1eb7t t\u1ea1i c\u1eeda h\u00e0ng, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh giao d\u1ecbch.<\/p>\n\n\n\n<p><strong>&#8211; S\u1eed d\u1ee5ng chi ph\u00ed hi\u1ec7u qu\u1ea3:<\/strong> So v\u1edbi c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, Wifi Marketing th\u01b0\u1eddng c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n nh\u01b0ng l\u1ea1i c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/loi-ich-cua-wifi-marketing-1024x587.webp\" alt=\"L\u1ee3i \u00edch c\u1ee7a Wifi Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p\" class=\"wp-image-23292\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/loi-ich-cua-wifi-marketing-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/loi-ich-cua-wifi-marketing-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/loi-ich-cua-wifi-marketing-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/loi-ich-cua-wifi-marketing-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/loi-ich-cua-wifi-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>L\u1ee3i \u00edch c\u1ee7a Wifi Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-d\u1ed1i-v\u1edbi-ng\u01b0\u1eddi-dung\">3.2 \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Wifi Marketing c\u1ee7a doanh nghi\u1ec7p:<\/p>\n\n\n\n<p><strong>&#8211; Truy c\u1eadp Internet mi\u1ec5n ph\u00ed v\u00e0 thu\u1eadn ti\u1ec7n: <\/strong>L\u1ee3i \u00edch r\u00f5 r\u00e0ng nh\u1ea5t l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng k\u1ebft n\u1ed1i Internet ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 kh\u00f4ng m\u1ea5t ph\u00ed, gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m d\u1eef li\u1ec7u di \u0111\u1ed9ng v\u00e0 k\u1ebft n\u1ed1i \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n<p><strong>&#8211; H\u01b0\u1edfng \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t:<\/strong> Nhi\u1ec1u doanh nghi\u1ec7p cung c\u1ea5p phi\u1ebfu gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c n\u1ed9i dung \u0111\u1ed9c quy\u1ec1n cho ng\u01b0\u1eddi d\u00f9ng Wifi c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra gi\u00e1 tr\u1ecb gia t\u0103ng cho tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>&#8211; Nh\u1eadn th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p: <\/strong>Ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u v\u00e0 b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd, gi\u00fap qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tr\u1edf n\u00ean thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n\n\n\n<p><strong>&#8211; C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m:<\/strong> Nhi\u1ec1u h\u1ec7 th\u1ed1ng Wifi Marketing cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch nh\u01b0 b\u1ea3n \u0111\u1ed3, h\u01b0\u1edbng d\u1eabn, ho\u1eb7c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean v\u1ecb tr\u00ed, l\u00e0m phong ph\u00fa th\u00eam tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Starbucks l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 th\u00e0nh c\u00f4ng v\u1edbi h\u1ec7 th\u1ed1ng Wifi Marketing. Khi kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u00e0o m\u1ea1ng Wifi c\u1ee7a Starbucks, h\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c cung c\u1ea5p Internet mi\u1ec5n ph\u00ed m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u1eadn th\u00f4ng b\u00e1o v\u1ec1 \u0111\u1ed3 u\u1ed1ng m\u1edbi, v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/digital-marketing-la-gi\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t v\u1edbi Marketing truy\u1ec1n th\u1ed1ng<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-cac-mo-hinh-va-\u1ee9ng-d\u1ee5ng-ph\u1ed5-bi\u1ebfn-c\u1ee7a-wifi-marketing\">4. C\u00e1c m\u00f4 h\u00ecnh v\u00e0 \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn c\u1ee7a Wifi Marketing<\/h2>\n\n\n\n<p>Wifi Marketing kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ed3ng nh\u1ea5t m\u00e0 c\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh kh\u00e1c nhau, m\u1ed7i m\u00f4 h\u00ecnh ph\u1ee5c v\u1ee5 nh\u1eefng m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p. Sau \u0111\u00e2y l\u00e0 c\u00e1c m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-mo-hinh-thu-th\u1eadp-thong-tin-data-collection-model\">4.1 M\u00f4 h\u00ecnh thu th\u1eadp th\u00f4ng tin (Data Collection Model)<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd. Khi kh\u00e1ch h\u00e0ng mu\u1ed1n s\u1eed d\u1ee5ng Wifi, h\u1ecd ph\u1ea3i \u0111i\u1ec1n th\u00f4ng tin nh\u01b0 t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, ng\u00e0y sinh, ho\u1eb7c c\u00e1c th\u00f4ng tin kh\u00e1c t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n: C\u00e1c kh\u00e1ch s\u1ea1n th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ph\u1ee5c v\u1ee5 cho c\u00e1c chi\u1ebfn d\u1ecbch email marketing v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. V\u00ed d\u1ee5, chu\u1ed7i kh\u00e1ch s\u1ea1n Vinpearl y\u00eau c\u1ea7u kh\u00e1ch \u0111i\u1ec1n th\u00f4ng tin li\u00ean h\u1ec7 khi \u0111\u0103ng nh\u1eadp v\u00e0o m\u1ea1ng Wifi, sau \u0111\u00f3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 g\u1eedi th\u00f4ng tin v\u1ec1 c\u00e1c g\u00f3i ngh\u1ec9 d\u01b0\u1ee1ng m\u1edbi v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-mo-hinh-dang-nh\u1eadp-qua-m\u1ea1ng-xa-h\u1ed9i-social-login-model\">4.2 M\u00f4 h\u00ecnh \u0111\u0103ng nh\u1eadp qua m\u1ea1ng x\u00e3 h\u1ed9i (Social Login Model)<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng nh\u1eadp v\u00e0o Wifi b\u1eb1ng t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Google, hay Instagram. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh \u0111\u0103ng nh\u1eadp m\u00e0 c\u00f2n cho ph\u00e9p doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin phong ph\u00fa h\u01a1n t\u1eeb h\u1ed3 s\u01a1 m\u1ea1ng x\u00e3 h\u1ed9i, bao g\u1ed3m s\u1edf th\u00edch, m\u1ea1ng l\u01b0\u1edbi b\u1ea1n b\u00e8, v\u00e0 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>\u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n: C\u00e1c qu\u00e1n c\u00e0 ph\u00ea v\u00e0 nh\u00e0 h\u00e0ng th\u01b0\u1eddng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Khi kh\u00e1ch h\u00e0ng \u0111\u0103ng nh\u1eadp qua Facebook, h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch check-in ho\u1eb7c chia s\u1ebb tr\u1ea3i nghi\u1ec7m, t\u1ea1o hi\u1ec7u \u1ee9ng truy\u1ec1n mi\u1ec7ng \u0111i\u1ec7n t\u1eed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-mo-hinh-qu\u1ea3ng-cao-video-video-ad-model\">4.3 M\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o video (Video Ad Model)<\/h3>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i xem m\u1ed9t <a href=\"https:\/\/base.vn\/blog\/video-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing<\/a> ng\u1eafn tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n truy c\u1eadp Internet. Videos th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 15-30 gi\u00e2y v\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n: C\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i v\u00e0 r\u1ea1p chi\u1ebfu phim th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ed1i t\u00e1c ho\u1eb7c phim s\u1eafp chi\u1ebfu. T\u1ea1i CGV, kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i Wifi s\u1ebd xem trailer ng\u1eafn v\u1ec1 c\u00e1c b\u1ed9 phim m\u1edbi tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c truy c\u1eadp Internet, t\u0103ng nh\u1eadn th\u1ee9c v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c mua v\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-mo-hinh-kh\u1ea3o-sat-survey-model\">4.4 M\u00f4 h\u00ecnh kh\u1ea3o s\u00e1t (Survey Model)<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh m\u1ed9t b\u1ea3ng kh\u1ea3o s\u00e1t ng\u1eafn tr\u01b0\u1edbc khi truy c\u1eadp Internet. C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, ho\u1eb7c thu th\u1eadp \u00fd ki\u1ebfn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>\u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n: Nhi\u1ec1u nh\u00e0 h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. V\u00ed d\u1ee5, chu\u1ed7i nh\u00e0 h\u00e0ng Golden Gate th\u01b0\u1eddng y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 khi k\u1ebft n\u1ed1i v\u00e0o m\u1ea1ng Wifi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-5-\u1ee9ng-d\u1ee5ng-theo-nganh\">4.5 \u1ee8ng d\u1ee5ng theo ng\u00e0nh<\/h3>\n\n\n\n<p>Wifi Marketing c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng linh ho\u1ea1t trong nhi\u1ec1u l\u0129nh v\u1ef1c kinh doanh kh\u00e1c nhau:<\/p>\n\n\n\n<p><strong>&#8211; Nh\u00e0 h\u00e0ng v\u00e0 Caf\u00e9:<\/strong> Ngo\u00e0i vi\u1ec7c thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00e0 h\u00e0ng c\u00f2n s\u1eed d\u1ee5ng Wifi Marketing \u0111\u1ec3 qu\u1ea3ng b\u00e1 menu \u0111\u1eb7c bi\u1ec7t, khung gi\u1edd happy hour, v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n s\u1eafp di\u1ec5n ra. M\u1ed9t s\u1ed1 qu\u00e1n c\u00f2n t\u00edch h\u1ee3p t\u00ednh n\u0103ng \u0111\u1eb7t b\u00e0n ho\u1eb7c g\u1ecdi m\u00f3n tr\u1ef1c tuy\u1ebfn th\u00f4ng qua trang \u0111\u0103ng nh\u1eadp Wifi.<\/p>\n\n\n\n<p><strong>&#8211; Kh\u00e1ch s\u1ea1n v\u00e0 Resort:<\/strong> Kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng Wifi Marketing kh\u00f4ng ch\u1ec9 \u0111\u1ec3 qu\u1ea3n l\u00fd truy c\u1eadp Internet m\u00e0 c\u00f2n \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 spa, nh\u00e0 h\u00e0ng, v\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed trong khu\u00f4n vi\u00ean. Th\u00f4ng qua ph\u00e2n t\u00edch d\u1eef li\u1ec7u k\u1ebft n\u1ed1i, h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u1edd cao \u0111i\u1ec3m cho c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p><strong>&#8211; B\u00e1n l\u1ebb v\u00e0 Trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i:<\/strong> C\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb s\u1eed d\u1ee5ng Wifi Marketing \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c khuy\u1ebfn m\u00e3i, s\u1ea3n ph\u1ea9m m\u1edbi, v\u00e0 t\u1ea1o ra b\u1ea3n \u0111\u1ed3 nhi\u1ec7t v\u1ec1 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong c\u1eeda h\u00e0ng. Th\u00f4ng tin n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c b\u1ed1 tr\u00ed s\u1ea3n ph\u1ea9m v\u00e0 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p><strong>&#8211; S\u00e2n bay v\u00e0 Giao th\u00f4ng c\u00f4ng c\u1ed9ng:<\/strong> T\u1ea1i c\u00e1c s\u00e2n bay, Wifi Marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin chuy\u1ebfn bay, h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn c\u1ed5ng, v\u00e0 qu\u1ea3ng c\u00e1o c\u00e1c d\u1ecbch v\u1ee5 trong s\u00e2n bay. Vi\u1ec7c ph\u00e2n t\u00edch th\u1eddi gian k\u1ebft n\u1ed1i c\u00f2n gi\u00fap qu\u1ea3n l\u00fd d\u00f2ng ng\u01b0\u1eddi v\u00e0 thi\u1ebft k\u1ebf kh\u00f4ng gian h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n\n\n<p><strong>&#8211; Gi\u00e1o d\u1ee5c v\u00e0 Y t\u1ebf:<\/strong> Tr\u01b0\u1eddng h\u1ecdc v\u00e0 b\u1ec7nh vi\u1ec7n s\u1eed d\u1ee5ng Wifi Marketing \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5, l\u1ecbch tr\u00ecnh, v\u00e0 h\u01b0\u1edbng d\u1eabn quan tr\u1ecdng. Trong l\u0129nh v\u1ef1c y t\u1ebf, m\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n c\u00f2n t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng \u0111\u1eb7t l\u1ecbch kh\u00e1m v\u00e0 t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn qua Wifi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/mo-hinh-wifi-marketing-pho-bien-1024x587.webp\" alt=\"C\u00e1c m\u00f4 h\u00ecnh v\u00e0 \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn c\u1ee7a Wifi Marketing\" class=\"wp-image-23294\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/mo-hinh-wifi-marketing-pho-bien-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/mo-hinh-wifi-marketing-pho-bien-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/mo-hinh-wifi-marketing-pho-bien-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/mo-hinh-wifi-marketing-pho-bien-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/10\/mo-hinh-wifi-marketing-pho-bien.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00e1c m\u00f4 h\u00ecnh v\u00e0 \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn c\u1ee7a Wifi Marketing<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-h\u01b0\u1edbng-d\u1eabn-tri\u1ec3n-khai-wifi-marketing-va-l\u01b0u-y\">5. H\u01b0\u1edbng d\u1eabn tri\u1ec3n khai Wifi Marketing v\u00e0 l\u01b0u \u00fd<\/h2>\n\n\n\n<p>Vi\u1ec7c tri\u1ec3n khai m\u1ed9t h\u1ec7 th\u1ed1ng Wifi Marketing \u0111\u00f2i h\u1ecfi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 quy tr\u00ecnh th\u1ef1c hi\u1ec7n b\u00e0i b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u00e0 c\u00e1c l\u01b0u \u00fd quan tr\u1ecdng d\u00e0nh cho doanh nghi\u1ec7p mu\u1ed1n \u00e1p d\u1ee5ng gi\u1ea3i ph\u00e1p n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-cac-b\u01b0\u1edbc-tri\u1ec3n-khai-c\u01a1-b\u1ea3n\">5.1 C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai c\u01a1 b\u1ea3n<\/h3>\n\n\n\n<p><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 m\u00e0 m\u00ecnh mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua Wifi Marketing l\u00e0 g\u00ec. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, hay c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau n\u00e0y s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai.<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1eb7t ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3 (KPIs) nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, hay th\u1eddi gian l\u01b0u tr\u00fa trung b\u00ecnh \u0111\u1ec3 sau n\u00e0y \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 2: Chu\u1ea9n b\u1ecb h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt:<\/strong><\/p>\n\n\n\n<p>H\u1ea1 t\u1ea7ng m\u1ea1ng l\u00e0 n\u1ec1n t\u1ea3ng tr\u1ecdng y\u1ebfu c\u1ee7a m\u1ecdi h\u1ec7 th\u1ed1ng Wifi Marketing. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o:<\/p>\n\n\n\n<p>&#8211; \u0110\u01b0\u1eddng truy\u1ec1n Internet ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi b\u0103ng th\u00f4ng \u0111\u1ee7 l\u1edbn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng c\u00f9ng l\u00fac.<\/p>\n\n\n\n<p>&#8211; Thi\u1ebft b\u1ecb ph\u00e1t s\u00f3ng Wifi (router, access point) \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi di\u1ec7n t\u00edch c\u01a1 s\u1edf v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng d\u1ef1 ki\u1ebfn.<\/p>\n\n\n\n<p>&#8211; H\u1ec7 th\u1ed1ng b\u1ea3o m\u1eadt m\u1ea1ng \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a c\u1ea3 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi kh\u00f4ng gian l\u1edbn nh\u01b0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay kh\u00e1ch s\u1ea1n, c\u1ea7n thi\u1ebft k\u1ebf m\u1ea1ng l\u01b0\u1edbi c\u00e1c \u0111i\u1ec3m ph\u00e1t s\u00f3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o v\u00f9ng ph\u1ee7 s\u00f3ng \u0111\u1ed3ng \u0111\u1ec1u, tr\u00e1nh c\u00e1c &#8220;\u0111i\u1ec3m ch\u1ebft&#8221; kh\u00f4ng c\u00f3 k\u1ebft n\u1ed1i.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m<\/strong><\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m Wifi Marketing tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c t\u00ednh n\u0103ng v\u00e0 m\u1ee9c gi\u00e1 kh\u00e1c nhau. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m ConnectX, SmartWifi, v\u00e0 QuikConnect. Khi l\u1ef1a ch\u1ecdn, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n\n\n\n<p>&#8211; Kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh trang \u0111\u0103ng nh\u1eadp theo th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>&#8211; T\u00ednh n\u0103ng thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>&#8211; Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 marketing hi\u1ec7n c\u00f3 (<a href=\"https:\/\/base.vn\/blog\/email-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, CRM).<\/p>\n\n\n\n<p>&#8211; C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 b\u00e1o c\u00e1o.<\/p>\n\n\n\n<p>&#8211; H\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 4: Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111\u0103ng nh\u1eadp:<\/strong><\/p>\n\n\n\n<p>Trang \u0111\u0103ng nh\u1eadp l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho:<\/p>\n\n\n\n<p>&#8211; Th\u1ec3 hi\u1ec7n r\u00f5 th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>&#8211; \u0110\u01a1n gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi m\u1ecdi thi\u1ebft b\u1ecb (\u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng, laptop).<\/p>\n\n\n\n<p>&#8211; Thu th\u1eadp th\u00f4ng tin c\u1ea7n thi\u1ebft m\u00e0 kh\u00f4ng g\u00e2y phi\u1ec1n h\u00e0 cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>&#8211; Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p marketing m\u1ed9t c\u00e1ch c\u1ea5p thi\u1ebft nh\u01b0ng kh\u00f4ng qu\u00e1 \u00e1p \u0111\u1eb7t.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 5: Thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch marketing v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u:<\/strong><\/p>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh lo\u1ea1i th\u00f4ng tin s\u1ebd thu th\u1eadp t\u1eeb ng\u01b0\u1eddi d\u00f9ng, n\u1ed9i dung qu\u1ea3ng c\u00e1o s\u1ebd hi\u1ec3n th\u1ecb, v\u00e0 c\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng sau khi h\u1ecd \u0111\u0103ng nh\u1eadp. Chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<p>&#8211; Bi\u1ec3u m\u1eabu thu th\u1eadp th\u00f4ng tin c\u01a1 b\u1ea3n.<\/p>\n\n\n\n<p>&#8211; Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n\n\n\n<p>&#8211; Phi\u1ebfu gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n<p>&#8211; Kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>&#8211; Li\u00ean k\u1ebft \u0111\u1ebfn trang web v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 6: Tri\u1ec3n khai v\u00e0 ki\u1ec3m th\u1eed:<\/strong><\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi ra m\u1eaft ch\u00ednh th\u1ee9c, h\u00e3y th\u1ef1c hi\u1ec7n ki\u1ec3m th\u1eed to\u00e0n di\u1ec7n h\u1ec7 th\u1ed1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 mong \u0111\u1ee3i:<\/p>\n\n\n\n<p>&#8211; Ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 v\u00e0 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a k\u1ebft n\u1ed1i.<\/p>\n\n\n\n<p>&#8211; \u0110\u1ea3m b\u1ea3o trang \u0111\u0103ng nh\u1eadp hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau.<\/p>\n\n\n\n<p>&#8211; X\u00e1c nh\u1eadn d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef \u0111\u00fang c\u00e1ch.<\/p>\n\n\n\n<p>&#8211; Ki\u1ec3m tra c\u00e1c t\u00ednh n\u0103ng b\u1ea3o m\u1eadt.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 7: Theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng:<\/strong><\/p>\n\n\n\n<p>Sau khi \u0111\u00e3 tri\u1ec3n khai, doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ec7 th\u1ed1ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft:<\/p>\n\n\n\n<p>&#8211; Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng, th\u1eddi gian k\u1ebft n\u1ed1i, v\u00e0 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>&#8211; \u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing th\u00f4ng qua t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>&#8211; Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n<p>&#8211; C\u1eadp nh\u1eadt n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-chi-phi-tri\u1ec3n-khai-va-roi\">5.2 Chi ph\u00ed tri\u1ec3n khai v\u00e0 ROI<\/h3>\n\n\n\n<p>Tri\u1ec3n khai Wifi Marketing th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p chu\u1ea9n b\u1ecb c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 nh\u01b0 sau:<\/p>\n\n\n\n<p>&#8211; Thi\u1ebft b\u1ecb ph\u1ea7n c\u1ee9ng: 2-10 tri\u1ec7u \u0111\u1ed3ng cho router v\u00e0 access point, t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>&#8211; Ph\u1ea7n m\u1ec1m Wifi Marketing: T\u1eeb mi\u1ec5n ph\u00ed \u0111\u1ebfn 10 tri\u1ec7u \u0111\u1ed3ng\/n\u0103m cho c\u00e1c gi\u1ea3i ph\u00e1p chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<p>&#8211; B\u0103ng th\u00f4ng Internet: 500.000 &#8211; 5 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng t\u00f9y v\u00e0o t\u1ed1c \u0111\u1ed9 v\u00e0 nh\u00e0 cung c\u1ea5p.<\/p>\n\n\n\n<p>&#8211; Thi\u1ebft k\u1ebf v\u00e0 n\u1ed9i dung: T\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c t\u1ef1 th\u1ef1c hi\u1ec7n hay thu\u00ea \u0111\u01a1n v\u1ecb b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 <a href=\"https:\/\/base.vn\/blog\/roi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROI (Return on Investment)<\/a>, doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0:<\/p>\n\n\n\n<p>&#8211; S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi thu h\u00fat \u0111\u01b0\u1ee3c th\u00f4ng qua Wifi Marketing.<\/p>\n\n\n\n<p>&#8211; Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p>&#8211; T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi d\u00f9ng Wifi th\u00e0nh kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/p>\n\n\n\n<p>&#8211; Chi ph\u00ed thu h\u00fat m\u1ed7i kh\u00e1ch h\u00e0ng so v\u1edbi c\u00e1c k\u00eanh marketing kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-b\u1ea3o-m\u1eadt-va-tuan-th\u1ee7-phap-lu\u1eadt\">5.3 B\u1ea3o m\u1eadt v\u00e0 tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt<\/h3>\n\n\n\n<p>Khi tri\u1ec3n khai Wifi Marketing, b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt l\u00e0 nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng:<\/p>\n\n\n\n<p>&#8211; M\u00e3 h\u00f3a d\u1eef li\u1ec7u truy\u1ec1n t\u1ea3i \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>&#8211; Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n theo <a href=\"https:\/\/vanban.chinhphu.vn\/?pageid=27160&amp;docid=207759\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ngh\u1ecb \u0111\u1ecbnh 13\/2023\/N\u0110-CP<\/a> v\u00e0 c\u00e1c quy \u0111\u1ecbnh li\u00ean quan.<\/p>\n\n\n\n<p>&#8211; C\u00f4ng khai ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt v\u00e0 c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>&#8211; Cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng quy\u1ec1n ki\u1ec3m so\u00e1t th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>&#8211; Th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 ch\u1ed1ng l\u1ea1i c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng v\u00e0 r\u00f2 r\u1ec9 d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-\u1ee9ng-d\u1ee5ng-base-crm-trong-vi\u1ec7c-khai-thac-d\u1eef-li\u1ec7u-t\u1eeb-wifi-marketing\">6. \u1ee8ng d\u1ee5ng Base CRM trong vi\u1ec7c khai th\u00e1c d\u1eef li\u1ec7u t\u1eeb Wifi Marketing<\/h2>\n\n\n\n<p>Wifi Marketing cung c\u1ea5p cho \u0111\u1ed9i ng\u0169 Marketing v\u00e0 Sales m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ed1t h\u01a1n v\u00e0 gia t\u0103ng doanh s\u1ed1. Tuy nhi\u00ean, \u0111\u1ec3 nh\u1eefng d\u1eef li\u1ec7u \u0111\u00f3 th\u1eadt s\u1ef1 t\u1ea1o ra gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u1ea7n c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp, ph\u00e2n lo\u1ea1i, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 theo d\u00f5i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, ti\u00eau bi\u1ec3u nh\u01b0 <a href=\"https:\/\/base.vn\/blog\/crm\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a>.<\/p>\n\n\n\n<p>L\u00e0 b\u1ed9 gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng v\u00e0 v\u1eadn h\u00e0nh kinh doanh to\u00e0n di\u1ec7n, Base CRM s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p khai th\u00e1c v\u00e0 v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 d\u1eef li\u1ec7u t\u1eeb Wifi Marketing theo nh\u1eefng c\u00e1ch nh\u01b0 sau:<\/p>\n\n\n\n<p>&#8211; T\u1ef1 \u0111\u1ed9ng ghi nh\u1eadn d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb h\u1ec7 th\u1ed1ng Wifi Marketing: M\u1ed7i khi kh\u00e1ch truy c\u1eadp \u0111\u0103ng nh\u1eadp b\u1eb1ng s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i, th\u00f4ng tin s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 v\u00e0o Base CRM, h\u00ecnh th\u00e0nh h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng (Customer Profile) 360 \u0111\u1ed9 v\u1edbi \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin nh\u1eadn d\u1ea1ng.<\/p>\n\n\n\n<p>&#8211; Ph\u00e2n lo\u1ea1i v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng: H\u1ec7 th\u1ed1ng CRM gi\u00fap ph\u00e2n nh\u00f3m kh\u00e1ch theo t\u1ea7n su\u1ea5t truy c\u1eadp, \u0111\u1ecba \u0111i\u1ec3m, h\u00e0nh vi v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng quay l\u1ea1i ho\u1eb7c mua h\u00e0ng cao nh\u1ea5t.<\/p>\n\n\n\n<p>&#8211; C\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn d\u1ecbch Marketing v\u00e0 k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c: T\u1eeb d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c, Base CRM cho ph\u00e9p doanh nghi\u1ec7p thi\u1ebft l\u1eadp c\u00e1c chu\u1ed7i Email\/SMS\/Chat t\u1ef1 \u0111\u1ed9ng. V\u00ed d\u1ee5: g\u1eedi \u01b0u \u0111\u00e3i cho kh\u00e1ch quay l\u1ea1i sau 7 ng\u00e0y, nh\u1eafc nh\u1edf ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m, ho\u1eb7c m\u1eddi tham gia kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n<p>&#8211; \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf: C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 quay l\u1ea1i, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch chuy\u1ec3n \u0111\u1ed5i th\u00e0nh \u0111\u01a1n h\u00e0ng, doanh thu t\u1eeb t\u1eebng chi\u1ebfn d\u1ecbch,\u2026 \u0111\u1ec1u \u0111\u01b0\u1ee3c Base CRM ghi nh\u1eadn v\u00e0 hi\u1ec3n th\u1ecb tr\u1ef1c quan, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 ROI.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1024x576.webp\" alt=\"Base CRM\" class=\"wp-image-20935\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/base.vn\/blog\/crm\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> &#8211; Gi\u1ea3i ph\u00e1p CRM to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>V\u1edbi Base CRM, m\u1ecdi t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft. Quan tr\u1ecdng h\u01a1n h\u1ebft, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu l\u1eb7p l\u1ea1i th\u00f4ng qua remarketing v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c h\u1ee3p l\u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-xu-h\u01b0\u1edbng-va-thach-th\u1ee9c-khi-ap-d\u1ee5ng-wifi-marketing\">7. Xu h\u01b0\u1edbng v\u00e0 th\u00e1ch th\u1ee9c khi \u00e1p d\u1ee5ng Wifi Marketing<\/h2>\n\n\n\n<p>L\u0129nh v\u1ef1c Wifi Marketing \u0111ang kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Hi\u1ec3u r\u00f5 c\u00e1c xu h\u01b0\u1edbng v\u00e0 th\u00e1ch th\u1ee9c s\u1ebd gi\u00fap doanh nghi\u1ec7p chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-1-xu-h\u01b0\u1edbng-m\u1edbi-trong-wifi-marketing\">7.1 Xu h\u01b0\u1edbng m\u1edbi trong Wifi Marketing<\/h3>\n\n\n\n<p><strong>&#8211; T\u00edch h\u1ee3p AI v\u00e0 h\u1ecdc m\u00e1y:<\/strong> C\u00e1c h\u1ec7 th\u1ed1ng Wifi Marketing hi\u1ec7n \u0111\u1ea1i \u0111ang t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u1ecdc m\u00e1y \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u, v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m. V\u00ed d\u1ee5, AI c\u00f3 th\u1ec3 ph\u00e2n t\u00edch l\u1ecbch s\u1eed k\u1ebft n\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd k\u1ebft n\u1ed1i l\u1ea1i.<\/p>\n\n\n\n<p><strong>&#8211; Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c:<\/strong> Kh\u1ea3 n\u0103ng x\u1eed l\u00fd v\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi d\u1eef li\u1ec7u ngay khi ch\u00fang \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111ang tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n m\u1edbi. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111ang k\u1ebft n\u1ed1i.<\/p>\n\n\n\n<p><strong>&#8211; K\u1ebft h\u1ee3p v\u1edbi IoT v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh v\u1ecb:<\/strong> S\u1ef1 t\u00edch h\u1ee3p gi\u1eefa Wifi Marketing v\u1edbi <a href=\"https:\/\/base.vn\/blog\/iot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Internet of Things (IoT)<\/a> v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh v\u1ecb trong nh\u00e0 nh\u01b0 Bluetooth beacons \u0111ang t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 c\u00e1 nh\u00e2n h\u00f3a cao h\u01a1n. H\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft v\u1ecb tr\u00ed ch\u00ednh x\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng trong c\u1eeda h\u00e0ng v\u00e0 g\u1eedi th\u00f4ng tin li\u00ean quan \u0111\u1ebfn khu v\u1ef1c \u0111\u00f3.<\/p>\n\n\n\n<p><strong>&#8211; Tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh:<\/strong> Wifi Marketing \u0111ang \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh r\u1ed9ng l\u1edbn h\u01a1n, k\u1ebft n\u1ed1i v\u1edbi email marketing, th\u00f4ng b\u00e1o \u0111\u1ea9y, v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n\n\n\n<p><strong>&#8211; N\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng:<\/strong> C\u00e1c trang \u0111\u0103ng nh\u1eadp Wifi \u0111ang tr\u1edf n\u00ean ng\u00e0y c\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ea5p d\u1eabn, v\u1edbi tr\u00f2 ch\u01a1i mini, t\u00f9y ch\u1ec9nh theo s\u1edf th\u00edch, v\u00e0 th\u1eadm ch\u00ed c\u00e1c y\u1ebfu t\u1ed1 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/ai-marketing-la-gi\" target=\"_blank\" rel=\"noreferrer noopener\">AI Marketing l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng AI trong chi\u1ebfn l\u01b0\u1ee3c marketing<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-2-thach-th\u1ee9c-khi-ap-d\u1ee5ng-wifi-marketing\">7.2 Th\u00e1ch th\u1ee9c khi \u00e1p d\u1ee5ng Wifi Marketing<\/h3>\n\n\n\n<p><strong>&#8211; B\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0:<\/strong> Khi c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng nghi\u00eam ng\u1eb7t, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c trong vi\u1ec7c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch h\u1ee3p ph\u00e1p v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m. \u0110\u1eb7c bi\u1ec7t t\u1ea1i Vi\u1ec7t Nam, Ngh\u1ecb \u0111\u1ecbnh 13\/2023\/N\u0110-CP \u0111\u1eb7t ra nhi\u1ec1u y\u00eau c\u1ea7u m\u1edbi v\u1ec1 x\u1eed l\u00fd d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p><strong>&#8211; C\u00e2n b\u1eb1ng gi\u1eefa marketing v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng:<\/strong> Doanh nghi\u1ec7p c\u1ea7n t\u00ecm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa m\u1ee5c ti\u00eau marketing v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng su\u00f4n s\u1ebb. Qu\u00e1 tr\u00ecnh \u0111\u0103ng nh\u1eadp qu\u00e1 ph\u1ee9c t\u1ea1p ho\u1eb7c qu\u1ea3ng c\u00e1o qu\u00e1 nhi\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 c\u00f3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ti\u00eau c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>&#8211; C\u1ea1nh tranh v\u00e0 ph\u00e2n bi\u1ec7t h\u00f3a:<\/strong> Khi Wifi Marketing tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, doanh nghi\u1ec7p ph\u1ea3i t\u00ecm c\u00e1ch khi\u1ebfn m\u00ecnh n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng lo\u1ea1t c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u1ef1. S\u1ef1 s\u00e1ng t\u1ea1o trong thi\u1ebft k\u1ebf trang \u0111\u0103ng nh\u1eadp v\u00e0 gi\u00e1 tr\u1ecb mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 mang t\u00ednh quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p><strong>&#8211; \u0110o l\u01b0\u1eddng ROI ch\u00ednh x\u00e1c:<\/strong> M\u1eb7c d\u00f9 Wifi Marketing cung c\u1ea5p nhi\u1ec1u d\u1eef li\u1ec7u, vi\u1ec7c \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c ROI v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi li\u00ean k\u1ebft ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn v\u1edbi giao d\u1ecbch ngo\u1ea1i tuy\u1ebfn.<\/p>\n\n\n\n<p><strong>&#8211; K\u1ef3 v\u1ecdng v\u1ec1 k\u1ebft n\u1ed1i ch\u1ea5t l\u01b0\u1ee3ng cao:<\/strong> Ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng k\u1ef3 v\u1ecdng v\u00e0o t\u1ed1c \u0111\u1ed9 v\u00e0 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a k\u1ebft n\u1ed1i Wifi. M\u1ed9t tr\u1ea3i nghi\u1ec7m k\u1ebft n\u1ed1i k\u00e9m c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t \u0111i hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c Wifi Marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-3-so-sanh-v\u1edbi-cac-hinh-th\u1ee9c-ti\u1ebfp-th\u1ecb-k\u1ef9-thu\u1eadt-s\u1ed1-khac\">7.3 So s\u00e1nh v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c<\/h3>\n\n\n\n<p>So v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nh\u01b0 qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads, hay email marketing, Wifi Marketing c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang nh\u01b0 sau:<\/p>\n\n\n\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n\n\n\n<p>&#8211; Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ee9c th\u1eddi khi h\u1ecd \u0111ang c\u00f3 m\u1eb7t t\u1ea1i c\u01a1 s\u1edf kinh doanh, t\u1ea1o c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i cao.<\/p>\n\n\n\n<p>&#8211; Chi ph\u00ed tri\u1ec3n khai th\u1ea5p h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean Google hay Facebook.<\/p>\n\n\n\n<p>&#8211; Thu th\u1eadp \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi ngo\u1ea1i tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>&#8211; T\u1ea1o gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf cho kh\u00e1ch h\u00e0ng (k\u1ebft n\u1ed1i Internet mi\u1ec5n ph\u00ed).<\/p>\n\n\n\n<p><strong>H\u1ea1n ch\u1ebf:<\/strong><\/p>\n\n\n\n<p>&#8211; Ph\u1ea1m vi ti\u1ebfp c\u1eadn gi\u1edbi h\u1ea1n trong khu v\u1ef1c c\u00f3 Wifi.<\/p>\n\n\n\n<p>&#8211; \u0110\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u v\u1ec1 h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt.<\/p>\n\n\n\n<p>&#8211; Hi\u1ec7u qu\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m \u0111\u1ecba \u0111i\u1ec3m, c\u1eeda h\u00e0ng v\u1eadt l\u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-k\u1ebft-lu\u1eadn\">8. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin v\u1ec1 Wifi Marketing l\u00e0 g\u00ec m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n chia s\u1ebb c\u00f9ng b\u1ea1n \u0111\u1ecdc. \u0110\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi Wifi Marketing, doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7, l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e2n nh\u1eafc c\u1ea9n th\u1eadn gi\u1eefa c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch n\u00e0y, Wifi Marketing s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb thi\u1ebft th\u1ef1c trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wifi Marketing (hay ti\u1ebfp th\u1ecb wifi) kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 cung c\u1ea5p k\u1ebft n\u1ed1i internet mi\u1ec5n ph\u00ed, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 th\u00f4ng minh, gi\u00fap doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng. Trong b\u00e0i vi\u1ebft sau \u0111\u00e2y, h\u00e3y c\u00f9ng Base.vn t\u00ecm hi\u1ec3u Wifi marketing l\u00e0 g\u00ec, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":23287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"ppma_author":[63],"class_list":["post-23258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wifi Marketing l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Wifi Marketing l\u00e0 g\u00ec? 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