{"id":23298,"date":"2025-10-22T09:56:56","date_gmt":"2025-10-22T02:56:56","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=23298"},"modified":"2025-11-11T14:40:41","modified_gmt":"2025-11-11T07:40:41","slug":"sms-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/sms-marketing-la-gi\/","title":{"rendered":"SMS Marketing l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n

Gi\u1eefa v\u00f4 s\u1ed1 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing hi\u1ec7n \u0111\u1ea1i, SMS Marketing<\/strong> v\u1eabn l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1edd kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp, t\u1ef7 l\u1ec7 m\u1edf tin nh\u1eafn cao v\u00e0 chi ph\u00ed h\u1ee3p l\u00fd. T\u1ea1i Vi\u1ec7t Nam, v\u1edbi h\u01a1n 116 tri\u1ec7u thu\u00ea bao di \u0111\u1ed9ng, SMS Marketing mang \u0111\u1ebfn c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 doanh nghi\u1ec7p giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng theo c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft n\u00e0y c\u1ee7a Base.vn<\/a> s\u1ebd cung c\u1ea5p cho doanh nghi\u1ec7p ki\u1ebfn th\u1ee9c to\u00e0n di\u1ec7n v\u1ec1 SMS Marketing l\u00e0 g\u00ec<\/strong>, t\u1eeb \u0111\u1ecbnh ngh\u0129a c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai th\u1ef1c t\u1ebf, \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a k\u00eanh ti\u1ebfp th\u1ecb \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n\n\n\n

1. \u0110\u1ecbnh ngh\u0129a v\u00e0 b\u1ea3n ch\u1ea5t SMS Marketing<\/h2>\n\n\n\n

1.1 SMS Marketing l\u00e0 g\u00ec?<\/h3>\n\n\n\n

SMS Marketing<\/strong> hay Short Message Service Marketing<\/strong> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp th\u00f4ng qua vi\u1ec7c g\u1eedi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, th\u00f4ng b\u00e1o ho\u1eb7c n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb kh\u00e1c \u0111\u1ebfn \u0111i\u1ec7n tho\u1ea1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua tin nh\u1eafn v\u0103n b\u1ea3n. \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb di \u0111\u1ed9ng (Mobile Marketing<\/a>) cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua tin nh\u1eafn ng\u1eafn g\u1ecdn, tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n

T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, SMS Marketing \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. T\u1eeb ng\u00e2n h\u00e0ng, b\u00e1n l\u1ebb \u0111\u1ebfn d\u1ecbch v\u1ee5, gi\u00e1o d\u1ee5c, c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ec1u s\u1eed d\u1ee5ng SMS Marketing \u0111\u1ec3 th\u00f4ng b\u00e1o khuy\u1ebfn m\u00e3i, x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng, nh\u1eafc nh\u1edf l\u1ecbch h\u1eb9n, ch\u00fac m\u1eebng sinh nh\u1eadt v\u00e0 th\u1eadm ch\u00ed l\u00e0 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\u0110i\u1ec3m m\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a SMS Marketing n\u1eb1m \u1edf t\u00ednh ph\u1ed5 qu\u00e1t, do h\u1ea7u nh\u01b0 m\u1ecdi \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec1u c\u00f3 th\u1ec3 nh\u1eadn tin nh\u1eafn SMS, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ebft n\u1ed1i internet hay model thi\u1ebft b\u1ecb. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb s\u1ed1 kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi \u0111\u1ed9 tu\u1ed5i, m\u1ecdi v\u00f9ng mi\u1ec1n.<\/p>\n\n\n

\n
\"SMS
SMS Marketing l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

1.2 L\u1ecbch s\u1eed v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a SMS Marketing<\/h3>\n\n\n\n

SMS Marketing \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n k\u00e9o d\u00e0i v\u1edbi nh\u1eefng c\u1ed9t m\u1ed1c \u0111\u00e1ng nh\u1edb:<\/p>\n\n\n\n

– N\u0103m 1992: Tin nh\u1eafn SMS \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c g\u1eedi, \u0111\u00e1nh d\u1ea5u s\u1ef1 ra \u0111\u1eddi c\u1ee7a k\u00eanh giao ti\u1ebfp m\u1edbi<\/p>\n\n\n\n

– Gi\u1eefa th\u1eadp ni\u00ean 1990: C\u00e1c nh\u00e0 m\u1ea1ng b\u1eaft \u0111\u1ea7u cung c\u1ea5p d\u1ecbch v\u1ee5 SMS th\u01b0\u01a1ng m\u1ea1i<\/p>\n\n\n\n

– \u0110\u1ea7u nh\u1eefng n\u0103m 2000: SMS Marketing b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i tr\u00ean th\u1ebf gi\u1edbi<\/p>\n\n\n\n

– 2005-2010: Giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 c\u1ee7a SMS Marketing t\u1ea1i Vi\u1ec7t Nam, c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng<\/p>\n\n\n\n

– 2010-2015: Xu\u1ea5t hi\u1ec7n d\u1ecbch v\u1ee5 SMS Brandname, gi\u00fap n\u00e2ng t\u1ea7m chuy\u00ean nghi\u1ec7p cho SMS Marketing<\/p>\n\n\n\n

– 2015-nay: T\u00edch h\u1ee3p SMS v\u00e0o h\u1ec7 th\u1ed1ng CRM, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tin nh\u1eafn theo h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, SMS Marketing \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb vi\u1ec7c g\u1eedi tin nh\u1eafn \u0111\u1ea1i tr\u00e0, \u0111\u01a1n thu\u1ea7n \u0111\u1ebfn nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao, t\u00edch h\u1ee3p s\u00e2u v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1. D\u1ea5u m\u1ed1c quan tr\u1ecdng nh\u1ea5t l\u00e0 v\u00e0o n\u0103m 2015 khi Ngh\u1ecb \u0111\u1ecbnh 91<\/a> v\u1ec1 qu\u1ea3n l\u00fd tin nh\u1eafn r\u00e1c \u0111\u01b0\u1ee3c ban h\u00e0nh, \u0111\u01b0a ho\u1ea1t \u0111\u1ed9ng SMS Marketing v\u00e0o khu\u00f4n kh\u1ed5 ph\u00e1p l\u00fd ch\u1eb7t ch\u1ebd h\u01a1n, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n

1.3 V\u1ecb tr\u00ed c\u1ee7a SMS Marketing trong h\u1ec7 sinh th\u00e1i Mobile Marketing<\/h3>\n\n\n\n

Trong m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb di \u0111\u1ed9ng kh\u00e1c, SMS Marketing c\u00f3 v\u1ecb tr\u00ed nh\u01b0 sau:<\/p>\n\n\n\n

– SMS Marketing t\u1ea1o ra l\u1edbp ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean v\u00e0 r\u1ed9ng kh\u1eafp, kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi \u1ee9ng d\u1ee5ng hay k\u1ebft n\u1ed1i internet. Trong khi \u0111\u00f3, c\u00e1c k\u00eanh kh\u00e1c nh\u01b0 th\u00f4ng b\u00e1o \u0111\u1ea9y (push notification), email hay m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng ho\u1eb7c c\u00f3 k\u1ebft n\u1ed1i internet \u0111\u1ec3 nh\u1eadn th\u00f4ng tin.<\/p>\n\n\n\n

– SMS Marketing c\u00f3 t\u00ednh t\u1ee9c th\u00ec cao: Tin nh\u1eafn th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecdc trong v\u00f2ng 3 ph\u00fat sau khi g\u1eedi, t\u1ea1o n\u00ean hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ea7n ph\u1ea3n h\u1ed3i t\u1ee9c th\u1eddi. \u0110i\u1ec1u n\u00e0y kh\u00e1c bi\u1ec7t v\u1edbi email (th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 tr\u1ec5 l\u1edbn h\u01a1n) hay qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp internet).<\/p>\n\n\n\n

– SMS tuy kh\u00f4ng gi\u00e0u t\u00ednh t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0ng l\u1ea1i c\u00f3 t\u1ef7 l\u1ec7 m\u1edf tin v\u01b0\u1ee3t tr\u1ed9i (kho\u1ea3ng 98%), con s\u1ed1 n\u00e0y cao h\u01a1n nhi\u1ec1u so v\u1edbi email (20-30%) hay th\u00f4ng b\u00e1o \u0111\u1ea9y (d\u01b0\u1edbi 10% \u1edf nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p). \u0110\u00e2y l\u00e0 k\u00eanh \u0111\u00e1ng tin c\u1eady khi doanh nghi\u1ec7p c\u1ea7n ch\u1eafc ch\u1eafn r\u1eb1ng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp nh\u1eadn.<\/p>\n\n\n\n

2. \u01afu \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n<\/h2>\n\n\n\n

2.1 L\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a SMS Marketing<\/h3>\n\n\n\n

SMS Marketing mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u0111i\u1ec3m thi\u1ebft th\u1ef1c cho doanh nghi\u1ec7p Vi\u1ec7t Nam trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00f4ng qua:<\/p>\n\n\n\n

– T\u1ef7 l\u1ec7 m\u1edf tin nh\u1eafn v\u01b0\u1ee3t tr\u1ed9i:<\/strong> SMS c\u00f3 t\u1ef7 l\u1ec7 m\u1edf l\u00ean t\u1edbi 98%, cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi email v\u00e0 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c. H\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc tin nh\u1eafn trong v\u00f2ng 3-5 ph\u00fat sau khi nh\u1eadn, t\u1ea1o n\u00ean hi\u1ec7u qu\u1ea3 t\u1ee9c th\u1eddi cho c\u00e1c chi\u1ebfn d\u1ecbch marketing. \u0110\u00e2y l\u00e0 l\u1ee3i th\u1ebf kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn khi doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

– Ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng:<\/strong> Kh\u00f4ng gi\u1edbi h\u1ea1n b\u1edfi lo\u1ea1i thi\u1ebft b\u1ecb, tu\u1ed5i t\u00e1c hay v\u00f9ng mi\u1ec1n, SMS c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ecdi ng\u01b0\u1eddi d\u00f9ng s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, t\u1ee9c l\u00e0 g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 d\u00e2n s\u1ed1 tr\u01b0\u1edfng th\u00e0nh t\u1ea1i Vi\u1ec7t Nam. K\u1ec3 c\u1ea3 khi kh\u00f4ng c\u00f3 k\u1ebft n\u1ed1i internet, tin nh\u1eafn SMS v\u1eabn \u0111\u01b0\u1ee3c g\u1eedi v\u00e0 nh\u1eadn b\u00ecnh th\u01b0\u1eddng.<\/p>\n\n\n\n

– Hi\u1ec7u qu\u1ea3 chi ph\u00ed, l\u1ee3i \u00edch cao:<\/strong> So v\u1edbi nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, SMS Marketing c\u00f3 chi ph\u00ed h\u1ee3p l\u00fd h\u01a1n (t\u1eeb v\u00e0i tr\u0103m \u0111\u1ebfn 1.500 \u0111\u1ed3ng\/tin) v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng. ROI (Return On Investment) c\u1ee7a SMS Marketing th\u01b0\u1eddng r\u1ea5t t\u1ed1t, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i th\u1eddi h\u1ea1n ng\u1eafn ho\u1eb7c th\u00f4ng b\u00e1o s\u1ef1 ki\u1ec7n quan tr\u1ecdng.<\/p>\n\n\n\n

– G\u1eedi nhanh v\u00e0 ti\u1ebfp nh\u1eadn t\u1ee9c th\u00ec:<\/strong> Tin nh\u1eafn SMS \u0111\u01b0\u1ee3c g\u1eedi v\u00e0 nh\u1eadn g\u1ea7n nh\u01b0 t\u1ee9c th\u00ec, kh\u00f4ng b\u1ecb ch\u1eadm tr\u1ec5 nh\u01b0 email hay m\u1ed9t s\u1ed1 k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi c\u00e1c th\u00f4ng b\u00e1o kh\u1ea9n c\u1ea5p, khuy\u1ebfn m\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian, ho\u1eb7c x\u00e1c nh\u1eadn giao d\u1ecbch.<\/p>\n\n\n\n

– T\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111a k\u00eanh:<\/strong> SMS Marketing c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nh\u01b0 email, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. V\u00ed d\u1ee5, sau khi g\u1eedi email chi ti\u1ebft v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi SMS nh\u1eafc nh\u1edf v\u1ec1 th\u1eddi h\u1ea1n \u01b0u \u0111\u00e3i, t\u1ea1o n\u00ean t\u00e1c \u0111\u1ed9ng t\u1ed5ng h\u1ee3p m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n

– X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> V\u1edbi t\u00ednh n\u0103ng SMS Brandname, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb t\u00ean th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n v\u00e0 \u0111\u1ed9 tin c\u1eady. Kh\u00e1ch h\u00e0ng c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft ngu\u1ed3n g\u1ed1c tin nh\u1eafn, v\u00e0 gi\u1ea3m nguy c\u01a1 b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 spam.<\/p>\n\n\n\n

2.2 H\u1ea1n ch\u1ebf v\u00e0 r\u1ee7i ro khi tri\u1ec3n khai<\/h3>\n\n\n\n

B\u00ean c\u1ea1nh nh\u1eefng \u01b0u \u0111i\u1ec3m n\u00ean tr\u00ean, SMS Marketing c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf v\u00e0 r\u1ee7i ro m\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc:<\/p>\n\n\n\n

– Gi\u1edbi h\u1ea1n \u0111\u1ed9 d\u00e0i v\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung:<\/strong> M\u1ed7i tin nh\u1eafn SMS th\u01b0\u1eddng ch\u1ec9 cho ph\u00e9p g\u1eedi \u0111i t\u1ed1i \u0111a 160 k\u00fd t\u1ef1 (70 k\u00fd t\u1ef1 n\u1ebfu s\u1eed d\u1ee5ng ti\u1ebfng Vi\u1ec7t c\u00f3 d\u1ea5u), khi\u1ebfn vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u1ee9c t\u1ea1p tr\u1edf n\u00ean kh\u00f3 kh\u0103n. Tin nh\u1eafn kh\u00f4ng th\u1ec3 ch\u1ee9a h\u00ecnh \u1ea3nh, video hay \u0111\u1ecbnh d\u1ea1ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n, h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n s\u00e1ng t\u1ea1o trong n\u1ed9i dung marketing.<\/p>\n\n\n\n

– Nguy c\u01a1 b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 tin nh\u1eafn r\u00e1c (spam):<\/strong> N\u1ebfu doanh nghi\u1ec7p g\u1eedi qu\u00e1 nhi\u1ec1u tin nh\u1eafn ho\u1eb7c n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem \u0111\u00f3 l\u00e0 ngu\u1ed3n g\u00e2y phi\u1ec1n nhi\u1ec5u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch m\u00e0 c\u00f2n t\u1ed5n h\u1ea1i \u0111\u1ebfn uy t\u00edn doanh nghi\u1ec7p v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n\n\n\n

– Kh\u00f3 theo d\u00f5i t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng:<\/strong> Kh\u00e1c v\u1edbi email hay m\u1ea1ng x\u00e3 h\u1ed9i, SMS Marketing h\u1ea1n ch\u1ebf trong vi\u1ec7c theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng sau khi \u0111\u1ecdc tin. Doanh nghi\u1ec7p kh\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng sau khi nh\u1eadn tin nh\u1eafn hay ch\u01b0a, tr\u1eeb khi h\u1ecd tr\u1ef1c ti\u1ebfp ph\u1ea3n h\u1ed3i ho\u1eb7c nh\u1ea5n v\u00e0o link r\u00fat g\u1ecdn trong tin nh\u1eafn.<\/p>\n\n\n\n

– Chi ph\u00ed cao h\u01a1n so v\u1edbi m\u1ed9t s\u1ed1 k\u00eanh s\u1ed1 kh\u00e1c:<\/strong> Chi ph\u00ed tr\u00ean m\u1ed7i tin nh\u1eafn SMS th\u01b0\u1eddng cao h\u01a1n so v\u1edbi email hay th\u00f4ng b\u00e1o \u0111\u1ea9y, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch tr\u00ean quy m\u00f4 l\u1edbn. V\u1edbi doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 l\u00e0 r\u00e0o c\u1ea3n \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

– R\u1ee7i ro ph\u00e1p l\u00fd v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh:<\/strong> T\u1ea1i Vi\u1ec7t Nam, ho\u1ea1t \u0111\u1ed9ng SMS Marketing ch\u1ecbu s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a nhi\u1ec1u quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt nh\u01b0 Ngh\u1ecb \u0111\u1ecbnh 91\/2020\/N\u0110-CP v\u1ec1 ch\u1ed1ng tin nh\u1eafn r\u00e1c, th\u01b0 \u0111i\u1ec7n t\u1eed r\u00e1c, cu\u1ed9c g\u1ecdi r\u00e1c. Doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd r\u00f5 r\u00e0ng t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi g\u1eedi tin, c\u0169ng nh\u01b0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 th\u1eddi gian v\u00e0 t\u1ea7n su\u1ea5t g\u1eedi tin nh\u1eafn.<\/p>\n\n\n\n

– H\u1ea1n ch\u1ebf v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong> M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 ph\u00e2n chia danh s\u00e1ch kh\u00e1ch h\u00e0ng, nh\u01b0ng SMS Marketing kh\u00f4ng cung c\u1ea5p kh\u1ea3 n\u0103ng ph\u00e2n kh\u00fac chi ti\u1ebft nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng digital marketing<\/a> hi\u1ec7n \u0111\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng trong danh s\u00e1ch.<\/p>\n\n\n

\n
\"\u01afu
\u01afu \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n<\/em><\/figcaption><\/figure><\/div>\n\n\n

3. Quy tr\u00ecnh tri\u1ec3n khai SMS Marketing<\/h2>\n\n\n\n

3.1 C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch SMS Marketing<\/h3>\n\n\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch SMS Marketing, doanh nghi\u1ec7p c\u1ea7n tu\u00e2n theo quy tr\u00ecnh b\u00e0i b\u1ea3n v\u1edbi c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/strong><\/h4>\n\n\n\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 g\u00ec: t\u0103ng doanh s\u1ed1, th\u00f4ng b\u00e1o khuy\u1ebfn m\u00e3i, n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hay ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i? M\u1ee5c ti\u00eau c\u00e0ng r\u00f5 r\u00e0ng th\u00ec c\u00e0ng \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1t cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch v\u00e0 gi\u00fap \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 d\u1ec5 d\u00e0ng h\u01a1n sau n\u00e0y.<\/p>\n\n\n\n

B\u01b0\u1edbc 2: Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n\n\n\n

Chia nh\u1ecf danh s\u00e1ch kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u t\u01b0\u01a1ng \u0111\u1ed3ng. C\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i theo \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, l\u1ecbch s\u1eed mua h\u00e0ng ho\u1eb7c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c ph\u00e2n kh\u00fac gi\u00fap n\u1ed9i dung tin nh\u1eafn ph\u00f9 h\u1ee3p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n\n\n\n

B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng n\u1ed9i dung tin nh\u1eafn<\/strong><\/h4>\n\n\n\n

So\u1ea1n th\u1ea3o n\u1ed9i dung ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi nh\u1eadn. \u0110\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p ch\u1ee9a th\u00f4ng tin c\u1ea7n thi\u1ebft trong gi\u1edbi h\u1ea1n k\u00fd t\u1ef1, bao g\u1ed3m: l\u1eddi ch\u00e0o c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, n\u1ed9i dung ch\u00ednh (\u01b0u \u0111\u00e3i, th\u00f4ng b\u00e1o), call-to-action r\u00f5 r\u00e0ng, v\u00e0 t\u00f9y ch\u1ecdn t\u1eeb ch\u1ed1i nh\u1eadn tin (opt-out).<\/p>\n\n\n\n

B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m g\u1eedi tin t\u1ed1i \u01b0u<\/strong><\/h4>\n\n\n\n

Nghi\u00ean c\u1ee9u cho th\u1ea5y khung gi\u1edd t\u1eeb 10h-12h s\u00e1ng v\u00e0 3h-5h chi\u1ec1u th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i t\u1ed1t nh\u1ea5t v\u00e0o ng\u00e0y th\u01b0\u1eddng. Tr\u00e1nh g\u1eedi tin v\u00e0o th\u1eddi \u0111i\u1ec3m qu\u00e1 s\u1edbm, qu\u00e1 mu\u1ed9n ho\u1eb7c ng\u00e0y ngh\u1ec9 tr\u1eeb khi n\u1ed9i dung \u0111\u1eb7c bi\u1ec7t li\u00ean quan. C\u00e2n nh\u1eafc k\u1ef9 v\u1ec1 t\u1ea7n su\u1ea5t g\u1eedi tin \u0111\u1ec3 kh\u00f4ng g\u00e2y phi\u1ec1n nhi\u1ec5u cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

B\u01b0\u1edbc 5: Ch\u1ecdn c\u00f4ng c\u1ee5 g\u1eedi tin ph\u00f9 h\u1ee3p<\/strong><\/h4>\n\n\n\n

L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng SMS Marketing ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 v\u00e0 nhu c\u1ea7u doanh nghi\u1ec7p. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc bao g\u1ed3m: kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p, t\u00ednh n\u0103ng ph\u00e2n t\u00edch, kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng hi\u1ec7n c\u00f3, v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean l\u00e0 chi ph\u00ed d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

B\u01b0\u1edbc 6: Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m<\/strong><\/h4>\n\n\n\n

Tr\u01b0\u1edbc khi tri\u1ec3n khai \u0111\u1ea1i tr\u00e0, h\u00e3y th\u1eed nghi\u1ec7m v\u1edbi m\u1ed9t nh\u00f3m nh\u1ecf kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung n\u1ebfu c\u1ea7n. Th\u1eed nghi\u1ec7m c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c so s\u00e1nh c\u00e1c phi\u00ean b\u1ea3n n\u1ed9i dung, th\u1eddi \u0111i\u1ec3m g\u1eedi tin kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1i \u01b0u.<\/p>\n\n\n\n

B\u01b0\u1edbc 7: Tri\u1ec3n khai chi\u1ebfn d\u1ecbch ch\u00ednh th\u1ee9c<\/strong><\/h4>\n\n\n\n

Sau khi \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m, h\u00e3y ti\u1ebfn h\u00e0nh tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. \u0110\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 l\u1ecbch tr\u00ecnh \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 gi\u00e1m s\u00e1t qu\u00e1 tr\u00ecnh g\u1eedi.<\/p>\n\n\n\n

B\u01b0\u1edbc 8: Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3<\/strong><\/h4>\n\n\n\n

S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, t\u1ef7 l\u1ec7 t\u1eeb ch\u1ed1i nh\u1eadn tin, v\u00e0 ROI. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 \u0111i\u1ec1u g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n

B\u01b0\u1edbc 9: T\u1ed1i \u01b0u h\u00f3a v\u00e0 \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c<\/strong><\/h4>\n\n\n\n

D\u1ef1a tr\u00ean vi\u1ec7c ph\u00e2n t\u00edch k\u1ebft qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft cho chi\u1ebfn d\u1ecbch ti\u1ebfp theo, nh\u01b0 l\u00e0: thay \u0111\u1ed5i n\u1ed9i dung, \u0111i\u1ec1u ch\u1ec9nh th\u1eddi \u0111i\u1ec3m g\u1eedi, ho\u1eb7c tinh ch\u1ec9nh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t.<\/p>\n\n\n

\n
\"Quy
Quy tr\u00ecnh tri\u1ec3n khai SMS Marketing<\/em><\/figcaption><\/figure><\/div>\n\n\n

3.2 H\u01b0\u1edbng d\u1eabn vi\u1ebft n\u1ed9i dung tin nh\u1eafn \u0111\u1ec3 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i<\/h3>\n\n\n\n

T\u1ea1o n\u1ed9i dung SMS Marketing l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ebft h\u1ee3p gi\u1eefa s\u1ef1 ng\u1eafn g\u1ecdn v\u00e0 s\u1ee9c thuy\u1ebft ph\u1ee5c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc quan tr\u1ecdng \u0111\u1ec3 vi\u1ebft tin nh\u1eafn SMS thu h\u00fat v\u00e0 t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/p>\n\n\n\n

– \u00c1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong kh\u00f4ng gian h\u1ea1n ch\u1ebf:<\/p>\n\n\n\n