{"id":23448,"date":"2025-10-24T17:07:33","date_gmt":"2025-10-24T10:07:33","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=23448"},"modified":"2025-10-24T17:14:57","modified_gmt":"2025-10-24T10:14:57","slug":"product-manager-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/product-manager-la-gi\/","title":{"rendered":"Product Manager l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang v\u1ec1 ng\u01b0\u1eddi \u201cd\u1eabn \u0111\u01b0\u1eddng\u201d cho s\u1ea3n ph\u1ea9m"},"content":{"rendered":"\n

Product Manager<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng vai tr\u00f2 quan tr\u1ecdng b\u1eadc nh\u1ea5t t\u1ea1i c\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. V\u1eadt c\u1ee5 th\u1ec3 h\u01a1n th\u00ec Product Manager l\u00e0 g\u00ec?<\/strong> V\u1ecb tr\u00ed n\u00e0y \u0111\u1ea3m nh\u1eadn nh\u1eefng vai tr\u00f2 v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i n\u00e0o? Y\u00eau c\u1ea7u v\u1ec1 chuy\u00ean m\u00f4n v\u00e0 t\u1ed1 ch\u1ea5t cho v\u1ecb tr\u00ed n\u00e0y g\u1ed3m nh\u1eefng g\u00ec? H\u00e3y c\u00f9ng Base.vn<\/a> t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi trong n\u1ed9i dung sau \u0111\u00e2y.<\/p>\n\n\n\n

1. Product Manager l\u00e0 g\u00ec?<\/h2>\n\n\n\n

1.1 \u0110\u1ecbnh ngh\u0129a Product Manager<\/h3>\n\n\n\n

Product Manager<\/strong>, hay Qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m<\/strong>, l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh cho chi\u1ebfn l\u01b0\u1ee3c, l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u00f2ng s\u1ea3n ph\u1ea9m. N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh h\u01b0\u1edbng t\u1ea7m nh\u00ecn, x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ed3ng th\u1eddi ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1eeb \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u \u0111\u1ebfn ra m\u1eaft v\u00e0 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

T\u1eeb m\u1ed9t v\u1ecb tr\u00ed t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng k\u1ef9 thu\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m, Product Manager ng\u00e0y nay \u0111\u00e3 tr\u1edf th\u00e0nh nh\u00e2n v\u1eadt trung t\u00e2m \u0111\u1ee9ng \u1edf giao \u0111i\u1ec3m gi\u1eefa kinh doanh, c\u00f4ng ngh\u1ec7 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n

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\"Product
Product Manager l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

1.2 Vai tr\u00f2 trung t\u00e2m c\u1ee7a Product Manager trong doanh nghi\u1ec7p<\/h3>\n\n\n\n

C\u00f3 th\u1ec3 xem Product Manager l\u00e0 tr\u00e1i tim c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. H\u1ecd l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa t\u1ea7m nh\u00ecn kinh doanh v\u00e0 vi\u1ec7c th\u1ef1c thi k\u1ef9 thu\u1eadt, \u0111\u1ed3ng th\u1eddi c\u00f3 tr\u00e1ch nhi\u1ec7m l\u1eafng nghe v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng. Trong m\u00f4i tr\u01b0\u1eddng kinh doanh n\u0103ng \u0111\u1ed9ng hi\u1ec7n nay, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a Product Manager trong vi\u1ec7c c\u00e2n b\u1eb1ng ba y\u1ebfu t\u1ed1: nhu c\u1ea7u kh\u00e1ch h\u00e0ng, m\u1ee5c ti\u00eau kinh doanh v\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c thi k\u1ef9 thu\u1eadt.<\/p>\n\n\n\n

T\u1ea1i c\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 nh\u01b0 Base.vn, Product Manager ph\u1ea3i l\u00e0m vi\u1ec7c xuy\u00ean su\u1ed1t v\u1edbi nhi\u1ec1u ph\u00f2ng ban kh\u00e1c nhau nh\u01b0 ph\u00e1t tri\u1ec3n, thi\u1ebft k\u1ebf, marketing v\u00e0 b\u00e1n h\u00e0ng. H\u1ecd ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn c\u00f9ng m\u1ed9t t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m. Th\u00f4ng qua vi\u1ec7c l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111i\u1ec1u ph\u1ed1i n\u00e0y, Product Manager gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u00fang h\u01b0\u1edbng, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t k\u1ef3 v\u1ecdng c\u1ee7a c\u1ea3 doanh nghi\u1ec7p l\u1eabn th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

1.3 T\u1ea7m quan tr\u1ecdng v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 Product Manager mang l\u1ea1i<\/h3>\n\n\n\n

Tr\u01b0\u1edbc h\u1ebft, Product Manager ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ecbnh h\u00ecnh s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 c\u1ea7n v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3. Qua \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c qu\u00fd b\u00e1u, tr\u00e1nh \u0111\u1ea7u t\u01b0 cho nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c kh\u00f4ng t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

Product Manager gi\u1ecfi s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, gi\u1ea3m l\u00e3ng ph\u00ed \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n gia t\u0103ng doanh thu. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gay g\u1eaft hi\u1ec7n nay, khi t\u1ed1c \u0111\u1ed9 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh then ch\u1ed1t.<\/p>\n\n\n\n

Ngo\u00e0i ra, Product Manager c\u00f2n t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c h\u01a1n th\u00f4ng qua vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh r\u00f5 r\u00e0ng. H\u1ecd gi\u00fap \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n hi\u1ec3u r\u00f5 “t\u1ea1i sao” h\u1ecd c\u1ea7n x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m, ch\u1ee9 kh\u00f4ng ch\u1ec9 “c\u00e1i g\u00ec” c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng. Khi m\u1ecdi ng\u01b0\u1eddi trong \u0111\u1ed9i hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau v\u00e0 l\u00fd do, h\u1ecd s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n trong c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Product Marketing l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng trong doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n

2. Nhi\u1ec7m v\u1ee5, tr\u00e1ch nhi\u1ec7m v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 c\u1ee7a Product Manager<\/h2>\n\n\n\n

2.1 Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n

Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i d\u00e0i h\u1ea1n cho s\u1ea3n ph\u1ea9m, bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n. Theo \u0111\u00f3, Product Manager ph\u1ea3i li\u00ean t\u1ee5c t\u1ef1 h\u1ecfi: “Ch\u00fang ta \u0111ang x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m n\u00e0y cho ai? V\u1ea5n \u0111\u1ec1 ch\u00fang ta \u0111ang gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec? T\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng n\u00ean ch\u1ecdn gi\u1ea3i ph\u00e1p c\u1ee7a ch\u00fang ta thay v\u00ec \u0111\u1ed1i th\u1ee7?”<\/p>\n\n\n\n

Vi\u1ec7c x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m (product roadmap) l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 b\u1ea3n \u0111\u1ed3 tr\u1ef1c quan h\u00f3a t\u1ea7m nh\u00ecn v\u00e0 ph\u01b0\u01a1ng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai, th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 3 th\u00e1ng \u0111\u1ebfn 18 th\u00e1ng. L\u1ed9 tr\u00ecnh n\u00e0y c\u1ea7n \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n nh\u01b0ng c\u0169ng \u0111\u1ee7 linh ho\u1ea1t \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh khi c\u00f3 th\u00f4ng tin m\u1edbi ho\u1eb7c thay \u0111\u1ed5i t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m t\u1ed1i \u01b0u kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n t\u00ednh n\u0103ng m\u00e0 c\u00f2n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng. Theo \u0111\u00f3, Product Manager c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 KPI (Key Performance Indicators)<\/a> r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

2.2 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p<\/h3>\n\n\n\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch ng\u01b0\u1eddi d\u00f9ng l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. \u1ede nhi\u1ec7m v\u1ee5 n\u00e0y, Product Manager c\u1ea7n th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, bao g\u1ed3m: h\u00e0nh vi, nhu c\u1ea7u, \u0111i\u1ec3m \u0111au v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1c nhau, t\u1eeb \u0111\u1ecbnh t\u00ednh \u0111\u1ebfn \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n\n\n\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n\n\n\n

– Ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 hi\u1ec3u s\u00e2u v\u1ec1 nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd<\/p>\n\n\n\n

– Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng<\/p>\n\n\n\n

– Ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi th\u1ef1c t\u1ebf<\/p>\n\n\n\n

– \u00c1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p A\/B testing \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau<\/p>\n\n\n\n

– T\u1ea1o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac quan tr\u1ecdng<\/p>\n\n\n\n

Vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Product Manager c\u1ea7n hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c sao ch\u00e9p \u0111\u1ed1i th\u1ee7 m\u00e0 l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec \u0111\u00e3 v\u00e0 ch\u01b0a t\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n.<\/p>\n\n\n\n

T\u1eeb k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, Product Manager s\u1ebd \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng \u1edf m\u1ee9c \u0111\u1ed9 cao, sau \u0111\u00f3 ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi v\u00e0 ho\u00e0n thi\u1ec7n gi\u1ea3i ph\u00e1p. K\u1ef9 thu\u1eadt x\u00e2y d\u1ef1ng MVP (Minimum Viable Product – S\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u) th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian ki\u1ec3m ch\u1ee9ng gi\u1ea3i ph\u00e1p tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n.<\/p>\n\n\n\n

2.3 L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c<\/h3>\n\n\n\n

Product Manager ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m v\u00e0 l\u00e0m vi\u1ec7c h\u01b0\u1edbng \u0111\u1ebfn c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n

V\u1edbi \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n, Product Manager ph\u1ea3i chuy\u1ec3n t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m th\u00e0nh c\u00e1c y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 v\u00e0 \u01b0u ti\u00ean nh\u1eefng \u0111\u1ea7u vi\u1ec7c c\u1ea5p thi\u1ebft nh\u1ea5t. H\u1ecd c\u1ea7n hi\u1ec3u \u0111\u1ee7 v\u1ec1 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 giao ti\u1ebfp r\u00e0nh m\u1ea1ch v\u1edbi k\u1ef9 s\u01b0, nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 chuy\u00ean gia k\u1ef9 thu\u1eadt. Trong c\u00e1c cu\u1ed9c h\u1ecdp sprint planning, Product Manager s\u1ebd gi\u1ea3i th\u00edch r\u00f5 “t\u1ea1i sao” m\u1ed9t t\u00ednh n\u0103ng l\u00e0 quan tr\u1ecdng, \u0111\u1ed3ng th\u1eddi l\u1eafng nghe \u00fd ki\u1ebfn k\u1ef9 thu\u1eadt \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch th\u1ef1c t\u1ebf v\u00e0 kh\u1ea3 thi.<\/p>\n\n\n\n

V\u1edbi \u0111\u1ed9i Marketing, Product Manager c\u1ea7n \u0111\u1ea3m b\u1ea3o h\u1ecd hi\u1ec3u r\u00f5 v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ea1nh tranh. T\u1eeb \u0111\u00f3, \u0111\u1ed9i Marketing c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p, \u0111\u01b0a \u0111\u00fang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. Product Manager c\u0169ng c\u1ea7n ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi Marketing<\/a> khi ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

V\u1edbi \u0111\u1ed9i Sales, Product Manager c\u1ea7n cung c\u1ea5p th\u00f4ng tin r\u00f5 r\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 v\u00e0 c\u00e1ch n\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, Product Manager c\u0169ng c\u1ea7n thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed9i Sales v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c t\u00ednh n\u0103ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u v\u00e0 l\u00fd do kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn ho\u1eb7c t\u1eeb ch\u1ed1i s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb cho qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Trong nhi\u1ec1u doanh nghi\u1ec7p, Product Manager c\u00f2n ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i Customer Support \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng g\u1eb7p ph\u1ea3i, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

2.4 \u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u s\u1ea3n ph\u1ea9m sau ra m\u1eaft<\/h3>\n\n\n\n

C\u00f4ng vi\u1ec7c c\u1ee7a Product Manager kh\u00f4ng k\u1ebft th\u00fac khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ra m\u1eaft. Th\u1ef1c t\u1ebf, giai \u0111o\u1ea1n sau khi ra m\u1eaft l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u1ec1 hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n n\u00f3.<\/p>\n\n\n\n

Trong giai \u0111o\u1ea1n n\u00e0y, Product Manager c\u1ea7n thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u00e3 x\u00e1c \u0111\u1ecbnh trong giai \u0111o\u1ea1n ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n

– Ch\u1ec9 s\u1ed1 t\u0103ng tr\u01b0\u1edfng: s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n\n\n\n

– Ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c: t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng, th\u1eddi gian s\u1eed d\u1ee5ng, \u0111\u1ed9 s\u00e2u t\u01b0\u01a1ng t\u00e1c<\/p>\n\n\n\n

– Ch\u1ec9 s\u1ed1 duy tr\u00ec: t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng sau m\u1ed9t kho\u1ea3ng th\u1eddi gian<\/p>\n\n\n\n

– Ch\u1ec9 s\u1ed1 doanh thu: ARPU (Average Revenue Per User), LTV (Lifetime Value)<\/p>\n\n\n\n

– Ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng: NPS (Net Promoter Score)<\/a>, \u0111\u00e1nh gi\u00e1 ng\u01b0\u1eddi d\u00f9ng<\/p>\n\n\n\n

T\u1eeb d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, Product Manager c\u1ea7n ph\u00e2n t\u00edch s\u00e2u \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111i\u1ec1u g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 \u0111i\u1ec1u g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n. Ph\u00e2n t\u00edch n\u00e0y n\u00ean k\u1ebft h\u1ee3p c\u1ea3 d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng (s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea) v\u00e0 \u0111\u1ecbnh t\u00ednh (ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi d\u00f9ng). V\u00ed d\u1ee5, n\u1ebfu d\u1eef li\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecf d\u1edf quy tr\u00ecnh \u0111\u0103ng k\u00fd t\u1ea1i m\u1ed9t b\u01b0\u1edbc n\u00e0o \u0111\u00f3, th\u00ec Product Manager c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u chi ti\u1ebft h\u01a1n \u0111\u1ec3 hi\u1ec3u t\u1ea1i sao v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p c\u1ea3i ti\u1ebfn.<\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, trong \u0111\u00f3 Product Manager \u0111\u1ec1 xu\u1ea5t nh\u1eefng thay \u0111\u1ed5i nh\u1ecf, tri\u1ec3n khai ch\u00fang, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau l\u00e0 gi\u00fap s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng kh\u1eaft khe c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

\n
\"Nhi\u1ec7m
Nhi\u1ec7m v\u1ee5, tr\u00e1ch nhi\u1ec7m v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 c\u1ee7a Product Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

3. So s\u00e1nh Product Manager v\u1edbi c\u00e1c vai tr\u00f2 li\u00ean quan<\/h2>\n\n\n\n

3.1 Product Manager v\u00e0 Project Manager<\/h3>\n\n\n\n

Product Manager v\u00e0 Project Manager<\/a>, m\u1eb7c d\u00f9 c\u00f3 t\u00ean g\u1ecdi t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng \u0111\u1ea3m nh\u1eadn vai tr\u00f2 ho\u00e0n to\u00e0n kh\u00e1c nhau trong t\u1ed5 ch\u1ee9c. \u0110\u1ec3 hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t, ch\u00fang ta c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a m\u1ed7i v\u1ecb tr\u00ed:<\/p>\n\n\n\n

Product Manager th\u01b0\u1eddng t\u1eadp trung v\u00e0o “c\u00e1i g\u00ec” v\u00e0 “t\u1ea1i sao”, t\u1ee9c l\u00e0 x\u00e1c \u0111\u1ecbnh c\u1ea7n x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m g\u00ec, s\u1ea3n ph\u1ea9m c\u00f3 nh\u1eefng \u0111\u1eb7c t\u00ednh g\u00ec v\u00e0 l\u00fd do t\u1ea1i sao s\u1ea3n ph\u1ea9m quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p. \u0110\u1ecbnh h\u01b0\u1edbng t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n cho s\u1ea3n ph\u1ea9m v\u00e0 th\u00e0nh c\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a n\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u1eefng ph\u1ea7n thu\u1ed9c tr\u00e1ch nhi\u1ec7m c\u1ee7a Product Manager..<\/p>\n\n\n\n

Trong khi \u0111\u00f3, Project Manager h\u01b0\u1edbng \u0111\u1ebfn “l\u00e0m th\u1ebf n\u00e0o” v\u00e0 “khi n\u00e0o”, t\u1ee9c l\u00e0 qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n, \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u00fang th\u1eddi h\u1ea1n, trong ph\u1ea1m vi ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e3 \u0111\u1ecbnh. H\u1ecd qu\u1ea3n l\u00fd ti\u1ebfn \u0111\u1ed9, r\u1ee7i ro v\u00e0 ngu\u1ed3n l\u1ef1c cho c\u00e1c d\u1ef1 \u00e1n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

B\u1ea3ng so s\u00e1nh sau \u0111\u00e2y s\u1ebd gi\u00fap ch\u00fang ta th\u1ea5y r\u00f5 h\u01a1n s\u1ef1 kh\u00e1c bi\u1ec7t:<\/p>\n\n\n\n

Ti\u00eau ch\u00ed<\/strong><\/td>Product Manager<\/strong><\/td>Project Manager<\/strong><\/td><\/tr>
Tr\u1ecdng t\u00e2m ch\u00ednh trong c\u00f4ng vi\u1ec7c <\/td>T\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m<\/td>K\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n<\/td><\/tr>
M\u1ee5c ti\u00eau<\/td>T\u1ea1o ra s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/td>Ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n \u0111\u00fang th\u1eddi h\u1ea1n v\u00e0 ng\u00e2n s\u00e1ch<\/td><\/tr>
Ph\u1ea1m vi th\u1eddi gian <\/td>To\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m (th\u01b0\u1eddng d\u00e0i h\u1ea1n) <\/td>Kho\u1ea3ng th\u1eddi gian c\u1ee7a d\u1ef1 \u00e1n (th\u01b0\u1eddng ng\u1eafn h\u1ea1n)<\/td><\/tr>
Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t <\/td>Doanh thu, th\u1ecb ph\u1ea7n, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng <\/td>\u0110\u00fang ti\u1ebfn \u0111\u1ed9, ng\u00e2n s\u00e1ch, ph\u1ea1m vi c\u00f4ng vi\u1ec7c<\/td><\/tr>
Ng\u01b0\u1eddi li\u00ean h\u1ec7 ch\u00ednh <\/td>Kh\u00e1ch h\u00e0ng, c\u00e1c b\u00ean li\u00ean quan, \u0111\u1ed9i ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m <\/td>\u0110\u1ed9i d\u1ef1 \u00e1n, c\u00e1c b\u00ean li\u00ean quan n\u1ed9i b\u1ed9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

3.2 Product Manager v\u00e0 Product Owner<\/h3>\n\n\n\n

Product Manager v\u00e0 Product Owner th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi nhau, m\u1ed9t ph\u1ea7n l\u00e0 do c\u00f3 s\u1ef1 ch\u1ed3ng ch\u00e9o trong tr\u00e1ch nhi\u1ec7m. Tuy nhi\u00ean, trong m\u00f4i tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n Agile, hai vai tr\u00f2 n\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u1ea5t r\u00f5 r\u1ec7t:<\/p>\n\n\n\n

Product Manager th\u01b0\u1eddng c\u00f3 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c r\u1ed9ng h\u01a1n, qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m v\u00e0 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n. H\u1ecd l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u b\u00ean li\u00ean quan kh\u00e1c nhau t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o, v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh, nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Product Owner, ng\u01b0\u1ee3c l\u1ea1i, th\u01b0\u1eddng l\u00e0 vai tr\u00f2 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a c\u1ee5 th\u1ec3 trong ph\u01b0\u01a1ng ph\u00e1p Scrum. H\u1ecd t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd backlog s\u1ea3n ph\u1ea9m, h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi \u0111\u1ed9i ph\u00e1t tri\u1ec3n, \u01b0u ti\u00ean c\u00e1c c\u00f4ng vi\u1ec7c cho sprint v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9i ph\u00e1t tri\u1ec3n hi\u1ec3u r\u00f5 c\u00e1c y\u00eau c\u1ea7u. Product Owner c\u00f2n \u0111\u01b0\u1ee3c xem l\u00e0 “ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng” trong quy tr\u00ecnh Agile.<\/p>\n\n\n\n

Ti\u00eau ch\u00ed<\/strong><\/td>Product Manager<\/strong><\/td>Product Owner<\/strong><\/td><\/tr>
Ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m<\/td>Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, roadmap, ph\u1ed1i h\u1ee3p v\u1edbi sales, marketing<\/td>Qu\u1ea3n l\u00fd backlog, l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed9i ph\u00e1t tri\u1ec3n<\/td><\/tr>
T\u1ea7m nh\u00ecn<\/td>D\u00e0i h\u1ea1n, to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m<\/td>Ng\u1eafn h\u1ea1n h\u01a1n, t\u1eadp trung v\u00e0o sprint hi\u1ec7n t\u1ea1i<\/td><\/tr>
Ph\u01b0\u01a1ng ph\u00e1p l\u00e0m vi\u1ec7c <\/td>C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m<\/td>Th\u01b0\u1eddng \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Agile\/Scrum<\/td><\/tr>
T\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed9i ph\u00e1t tri\u1ec3n <\/td>\u00cdt th\u01b0\u1eddng xuy\u00ean h\u01a1n, th\u00f4ng qua c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3<\/td>T\u01b0\u01a1ng t\u00e1c h\u00e0ng ng\u00e0y, tham gia c\u00e1c bu\u1ed5i Scrum<\/td><\/tr>
M\u1ee9c \u0111\u1ed9 ra quy\u1ebft \u0111\u1ecbnh <\/td>Quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c m\u1ee9c cao h\u01a1n<\/td>Quy\u1ebft \u0111\u1ecbnh chi ti\u1ebft \u1edf c\u1ea5p \u0111\u1ed9 t\u00ednh n\u0103ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Trong nhi\u1ec1u t\u1ed5 ch\u1ee9c nh\u1ecf, m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn c\u1ea3 hai vai tr\u00f2 n\u00e0y. Nh\u01b0ng khi t\u1ed5 ch\u1ee9c l\u1edbn h\u01a1n, hai v\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n t\u00e1ch r\u00f5 r\u00e0ng, m\u00e0 trong \u0111\u00f3 Product Owner th\u01b0\u1eddng b\u00e1o c\u00e1o c\u00f4ng vi\u1ec7c cho Product Manager.<\/p>\n\n\n\n

3.3 Product Manager v\u00e0 Business Analyst<\/h3>\n\n\n\n

Product Manager v\u00e0 Business Analyst \u0111\u1ec1u l\u00e0m vi\u1ec7c li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u kinh doanh v\u00e0 y\u00eau c\u1ea7u s\u1ea3n ph\u1ea9m, nh\u01b0ng c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n trong ph\u1ea1m vi c\u00f4ng vi\u1ec7c v\u00e0 tr\u1ecdng t\u00e2m.<\/p>\n\n\n\n

Product Manager l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 s\u1ea3n ph\u1ea9m, x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i. H\u1ecd c\u00f3 tr\u00e1ch nhi\u1ec7m t\u1ed5ng th\u1ec3 v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n

Business Analyst th\u00ec l\u1ea1i t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 ghi l\u1ea1i c\u00e1c y\u00eau c\u1ea7u chi ti\u1ebft, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c hi\u1ec3u ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7. H\u1ecd th\u01b0\u1eddng t\u1ea1o ra c\u00e1c t\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt, quy tr\u00ecnh nghi\u1ec7p v\u1ee5 v\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, nh\u01b0ng kh\u00f4ng th\u01b0\u1eddng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Ti\u00eau ch\u00ed<\/strong><\/td>Product Manager<\/strong><\/td>Business Analyst<\/strong><\/td><\/tr>
Tr\u1ecdng t\u00e2m<\/td>T\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng<\/td>Chi ti\u1ebft k\u1ef9 thu\u1eadt v\u00e0 quy tr\u00ecnh nghi\u1ec7p v\u1ee5<\/td><\/tr>
Kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh <\/td>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 ph\u01b0\u01a1ng h\u01b0\u1edbng s\u1ea3n ph\u1ea9m<\/td>\u0110\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p, \u00edt c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh<\/td><\/tr>
K\u1ef9 n\u0103ng ch\u00ednh <\/td>T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, giao ti\u1ebfp<\/td>Ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng, x\u00e2y d\u1ef1ng t\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt<\/td><\/tr>
\u0110\u1ed1i t\u01b0\u1ee3ng l\u00e0m vi\u1ec7c <\/td>\u0110a d\u1ea1ng: kh\u00e1ch h\u00e0ng, \u0111\u1ed9i ph\u00e1t tri\u1ec3n, marketing, l\u00e3nh \u0111\u1ea1o<\/td>Ch\u1ee7 y\u1ebfu v\u1edbi \u0111\u1ed9i k\u1ef9 thu\u1eadt v\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i<\/td><\/tr>
S\u1ea3n ph\u1ea9m \u0111\u1ea7u ra<\/td>Roadmap, t\u1ea7m nh\u00ecn, \u01b0u ti\u00ean t\u00ednh n\u0103ng<\/td>Use cases, quy tr\u00ecnh nghi\u1ec7p v\u1ee5, t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Business Analyst th\u01b0\u1eddng h\u1ed7 tr\u1ee3 Product Manager b\u1eb1ng c\u00e1ch cung c\u1ea5p ph\u00e2n t\u00edch chi ti\u1ebft v\u00e0 gi\u00fap chuy\u1ec3n t\u1ea7m nh\u00ecn th\u00e0nh c\u00e1c y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 cho \u0111\u1ed9i ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Trong khi Product Manager quy\u1ebft \u0111\u1ecbnh “ch\u00fang ta s\u1ebd x\u00e2y d\u1ef1ng c\u00e1i g\u00ec”, th\u00ec Business Analyst gi\u00fap x\u00e1c \u0111\u1ecbnh “ch\u00ednh x\u00e1c n\u00f3 s\u1ebd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o”.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Manager l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd trong doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n

3.4 B\u1ea3ng so s\u00e1nh t\u1ed5ng quan c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn<\/h3>\n\n\n\n

B\u1ea3ng so s\u00e1nh sau \u0111\u00e2y s\u1ebd cung c\u1ea5p cho ch\u00fang ta m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c vai tr\u00f2 ph\u1ed5 bi\u1ebfn li\u00ean quan \u0111\u1ebfn qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m:<\/p>\n\n\n\n

Ti\u00eau ch\u00ed <\/strong><\/td>Product Manager<\/strong><\/td>Product Owner<\/strong><\/td>Project Manager<\/strong><\/td>Business Analyst<\/strong><\/td><\/tr>
M\u1ee5c ti\u00eau ch\u00ednh<\/td>T\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ee5c ti\u00eau kinh doanh<\/td>\u0110\u1ea3m b\u1ea3o \u0111\u1ed9i ph\u00e1t tri\u1ec3n hi\u1ec3u r\u00f5 v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u00fang y\u00eau c\u1ea7u<\/td>\u0110\u1ea3m b\u1ea3o d\u1ef1 \u00e1n ho\u00e0n th\u00e0nh \u0111\u00fang th\u1eddi h\u1ea1n v\u00e0 ng\u00e2n s\u00e1ch<\/td>X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch c\u00e1c y\u00eau c\u1ea7u chi ti\u1ebft<\/td><\/tr>
Ph\u1ea1m vi c\u00f4ng vi\u1ec7c <\/td>To\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/td>Sprint v\u00e0 backlog<\/td>D\u1ef1 \u00e1n c\u1ee5 th\u1ec3<\/td>Quy tr\u00ecnh nghi\u1ec7p v\u1ee5 v\u00e0 y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt<\/td><\/tr>
Quy\u1ebft \u0111\u1ecbnh <\/td>Chi\u1ebfn l\u01b0\u1ee3c, roadmap <\/td>\u01afu ti\u00ean trong sprint<\/td>Ngu\u1ed3n l\u1ef1c v\u00e0 ti\u1ebfn \u0111\u1ed9<\/td>\u0110\u1eb7c t\u1ea3 k\u1ef9 thu\u1eadt<\/td><\/tr>
C\u1ed9ng t\u00e1c v\u1edbi <\/td>T\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn<\/td>\u0110\u1ed9i ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/td>C\u00e1c th\u00e0nh vi\u00ean nh\u00f3m d\u1ef1 \u00e1n<\/td>\u0110\u1ed9i k\u1ef9 thu\u1eadt v\u00e0 ng\u01b0\u1eddi d\u00f9ng<\/td><\/tr>
\u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng <\/td>Hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/td>Ho\u00e0n th\u00e0nh sprint m\u1ee5c ti\u00eau<\/td>D\u1ef1 \u00e1n \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 trong ph\u1ea1m vi ng\u00e2n s\u00e1ch<\/td>Y\u00eau c\u1ea7u r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c<\/td><\/tr>
Th\u1eddi h\u1ea1n<\/td>D\u00e0i h\u1ea1n <\/td>Ng\u1eafn-trung h\u1ea1n<\/td>Th\u1eddi gian d\u1ef1 \u00e1n<\/td>Theo d\u1ef1 \u00e1n ho\u1eb7c sprint<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Trong th\u1ef1c t\u1ebf, ranh gi\u1edbi gi\u1eefa c\u00e1c vai tr\u00f2 n\u00e0y kh\u00f4ng qu\u00e1 r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo quy m\u00f4 v\u00e0 c\u1ea5u tr\u00fac c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Trong c\u00e1c startup nh\u1ecf, m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 ki\u00eam nhi\u1ec7m nhi\u1ec1u vai tr\u00f2 c\u00f9ng l\u00fac, trong khi t\u1ea1i c\u00e1c c\u00f4ng ty l\u1edbn, c\u00e1c vai tr\u00f2 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n \u0111\u1ecbnh r\u00f5 r\u00e0ng h\u01a1n v\u1edbi tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ed7i v\u1ecb tr\u00ed trong b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u1ed1i h\u1ee3p h\u00e0i h\u00f2a v\u00e0 tr\u00e1nh ch\u1ed3ng ch\u00e9o ho\u1eb7c b\u1ecf s\u00f3t c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

4. K\u1ef9 n\u0103ng, t\u1ed1 ch\u1ea5t v\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 tr\u1edf th\u00e0nh Product Manager<\/h2>\n\n\n\n

4.1 Nh\u00f3m k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n (Chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n t\u00edch, c\u00f4ng ngh\u1ec7, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n)<\/h3>\n\n\n\n

\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Product Manager xu\u1ea5t s\u1eafc, \u1ee9ng vi\u00ean c\u1ea7n ph\u00e1t tri\u1ec3n nhi\u1ec1u k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n kh\u00e1c m\u00f4n, t\u1eeb t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn hi\u1ec3u bi\u1ebft k\u1ef9 thu\u1eadt, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 d\u1eabn d\u1eaft s\u1ea3n ph\u1ea9m \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

– T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m: \u1ee8ng vi\u00ean c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i, \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1eb7t ra t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n cho s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng nh\u00ecn xa tr\u00f4ng r\u1ed9ng, kh\u00f4ng ch\u1ec9 gi\u1ea3i quy\u1ebft nhu c\u1ea7u hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u: \u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng thay v\u00ec c\u1ea3m t\u00ednh. Product Manager c\u1ea7n hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics, Mixpanel, ho\u1eb7c Amplitude, v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng nh\u01b0 A\/B testing. Kh\u1ea3 n\u0103ng di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u th\u00e0nh insight c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu \u0111\u1ec3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m li\u00ean t\u1ee5c.<\/p>\n\n\n\n

– Hi\u1ec3u bi\u1ebft k\u1ef9 thu\u1eadt: \u0110\u1ec3 c\u00f3 th\u1ec3 giao ti\u1ebfp t\u1ed1t v\u1edbi \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n. M\u1eb7c d\u00f9 Product Manager kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 l\u1eadp tr\u00ecnh vi\u00ean, nh\u01b0ng c\u1ea7n c\u00f3 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh, ki\u1ebfn tr\u00fac h\u1ec7 th\u1ed1ng v\u00e0 quy tr\u00ecnh ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n: Nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9. Hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m nh\u01b0 Agile, Scrum ho\u1eb7c Kanban c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

– Ki\u1ebfn th\u1ee9c v\u1ec1 UX\/UI: \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t m\u00e0 c\u00f2n d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t cho ng\u01b0\u1eddi d\u00f9ng. Product Manager c\u1ea7n hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0 g\u00f3p \u00fd cho wireframe, prototype, v\u00e0 tham gia v\u00e0o qu\u00e1 tr\u00ecnh ki\u1ec3m th\u1eed ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

– Ki\u1ebfn th\u1ee9c kinh doanh v\u00e0 marketing: Bao g\u1ed3m nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt marketing, \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00e2n b\u1eb1ng gi\u1eefa nhu c\u1ea7u kinh doanh v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

4.2 K\u1ef9 n\u0103ng m\u1ec1m (Giao ti\u1ebfp, l\u00e3nh \u0111\u1ea1o, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, th\u01b0\u01a1ng l\u01b0\u1ee3ng)<\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng gi\u00fap Product Manager l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u1edbi m\u1ecdi ng\u01b0\u1eddi t\u1eeb nhi\u1ec1u ph\u00f2ng ban kh\u00e1c nhau v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng giao ti\u1ebfp:<\/strong> Product Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c c\u00e1c b\u00ean li\u00ean quan v\u1ec1 h\u01b0\u1edbng \u0111i c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00e0 gi\u1ea3i th\u00edch c\u00e1c quy\u1ebft \u0111\u1ecbnh k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p cho ng\u01b0\u1eddi kh\u00f4ng chuy\u00ean. Giao ti\u1ebfp kh\u00f4ng ch\u1ec9 l\u00e0 n\u00f3i m\u00e0 c\u00f2n l\u00e0 l\u1eafng nghe, hi\u1ec3u r\u00f5 nhu c\u1ea7u, m\u1ed1i quan t\u00e2m v\u00e0 \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169:<\/strong> Product Manager th\u01b0\u1eddng kh\u00f4ng c\u00f3 quy\u1ec1n qu\u1ea3n l\u00fd tr\u1ef1c ti\u1ebfp \u0111\u1ed1i v\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i, v\u00ec v\u1eady h\u1ecd c\u1ea7n ph\u00e1t tri\u1ec3n “quy\u1ec1n l\u00e3nh \u0111\u1ea1o kh\u00f4ng ch\u00ednh th\u1ee9c” th\u00f4ng qua uy t\u00edn, s\u1ef1 tin c\u1eady v\u00e0 kh\u1ea3 n\u0103ng truy\u1ec1n c\u1ea3m h\u1ee9ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ed3ng c\u1ea3m, t\u00ednh quy\u1ebft \u0111o\u00e1n v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho c\u00e1c th\u00e0nh vi\u00ean.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1:<\/strong> Product Manager s\u1ebd li\u00ean t\u1ee5c \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c t\u1eeb gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t trong \u0111\u1ed9i ng\u0169 \u0111\u1ebfn \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n v\u1ec1 \u01b0u ti\u00ean t\u00ednh n\u0103ng. T\u01b0 duy ph\u00ea ph\u00e1n, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u1ea5n \u0111\u1ec1 t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 v\u00e0 t\u00ecm ra gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u00e0 qu\u1ea3n l\u00fd xung \u0111\u1ed9t:<\/strong> Trong vai tr\u00f2 trung gian gi\u1eefa nhi\u1ec1u b\u00ean v\u1edbi l\u1ee3i \u00edch kh\u00e1c nhau, Product Manager c\u1ea7n bi\u1ebft c\u00e1ch \u0111\u00e0m ph\u00e1n hi\u1ec7u qu\u1ea3, t\u00ecm \u0111i\u1ec3m chung v\u00e0 dung h\u00f2a c\u00e1c m\u00e2u thu\u1eabn.<\/p>\n\n\n\n

– T\u01b0 duy ph\u1ea3n bi\u1ec7n, kh\u1ea3 n\u0103ng \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u00fang v\u1ea5n \u0111\u1ec1: <\/strong>Vi\u1ec7c \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 “Ch\u00fang ta \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?”, “T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng?”, “L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta bi\u1ebft ch\u00fang ta th\u00e0nh c\u00f4ng?” l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 v\u00e0 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n

– Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c: <\/strong>Product Manager c\u1ea7n linh ho\u1ea1t, s\u1eb5n s\u00e0ng thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch khi c\u00f3 th\u00f4ng tin m\u1edbi, v\u00e0 kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi t\u1eeb th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i. C\u00e1ch ti\u1ebfp c\u1eadn “test and learn” l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft th\u1ef1c \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n

\n
\"K\u1ef9
K\u1ef9 n\u0103ng, t\u1ed1 ch\u1ea5t v\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 tr\u1edf th\u00e0nh Product Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

4.3 T\u1ed1 ch\u1ea5t c\u1ea7n thi\u1ebft v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi ngh\u1ec1<\/h3>\n\n\n\n

Nh\u1eefng t\u1ed1 ch\u1ea5t v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch sau \u0111\u00e2y th\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a \u1ee9ng vi\u00ean v\u1edbi ngh\u1ec1 v\u00e0 kh\u1ea3 n\u0103ng v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1eb7c tr\u01b0ng c\u1ee7a v\u1ecb tr\u00ed n\u00e0y.<\/p>\n\n\n\n

– T\u01b0 duy \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 theo c\u00e1ch ri\u00eang bi\u1ec7t. Product Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng t\u01b0 duy “ngo\u00e0i khu\u00f4n kh\u1ed5”, nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau v\u00e0 kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi.<\/p>\n\n\n\n

– T\u00ednh ki\u00ean nh\u1eabn v\u00e0 kh\u1ea3 n\u0103ng ch\u1ecbu \u00e1p l\u1ef1c r\u1ea5t quan tr\u1ecdng khi ph\u1ea3i th\u01b0\u1eddng xuy\u00ean ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi thay \u0111\u1ed5i, b\u1ea5t \u0111\u1ecbnh v\u00e0 \u0111\u00f4i khi l\u00e0 th\u1ea5t b\u1ea1i. Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i v\u1edbi nhi\u1ec1u th\u1eed th\u00e1ch, v\u00ec v\u1eady kh\u1ea3 n\u0103ng duy tr\u00ec s\u1ef1 b\u00ecnh t\u0129nh v\u00e0 t\u1eadp trung trong \u00e1p l\u1ef1c l\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

– S\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi d\u00f9ng gi\u00fap Product Manager th\u1ef1c s\u1ef1 hi\u1ec3u nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. H\u1ecd c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u00ecn s\u1ea3n ph\u1ea9m qua g\u00f3c nh\u00ecn c\u1ee7a h\u1ecd v\u00e0 lu\u00f4n \u0111\u1eb7t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u trong m\u1ecdi quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n

– \u00d3c ph\u00e2n t\u00edch v\u00e0 t\u01b0 duy d\u1ef1a tr\u00ean d\u1eef li\u1ec7u gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kh\u00e1ch quan v\u00e0 s\u00e1ng su\u1ed1t Trong th\u1eddi \u0111\u1ea1i c\u1ee7a “product analytics”, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u, nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng v\u00e0 r\u00fat ra insight c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t gi\u1eefa Product Manager t\u1ed1t v\u00e0 xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n

– T\u00ednh quy\u1ebft \u0111o\u00e1n v\u00e0 d\u00e1m ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u00e0 t\u1ed1 ch\u1ea5t c\u1ea7n thi\u1ebft khi ph\u1ea3i \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u01b0\u1edbng \u0111i c\u1ee7a s\u1ea3n ph\u1ea9m. Product Manager c\u1ea7n d\u00e1m n\u00f3i “kh\u00f4ng” v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00f4ng ph\u00f9 h\u1ee3p, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ee9t kho\u00e1t v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi k\u1ebft qu\u1ea3, d\u00f9 t\u1ed1t hay x\u1ea5u.<\/p>\n\n\n\n

– T\u00ednh t\u00f2 m\u00f2 v\u00e0 khao kh\u00e1t h\u1ecdc h\u1ecfi s\u1ebd gi\u00fap Product Manager kh\u00f4ng ng\u1eebng c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 xu h\u01b0\u1edbng m\u1edbi, \u0111\u1eb7c bi\u1ec7t c\u1ea7n thi\u1ebft trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

\u1ee8ng vi\u00ean ph\u00f9 h\u1ee3p v\u1edbi ngh\u1ec1 Product Manager n\u1ebfu:<\/p>\n\n\n\n

– H\u1ecd th\u00edch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi d\u00f9ng<\/p>\n\n\n\n

– H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng c\u00e2n b\u1eb1ng gi\u1eefa t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 ph\u00e2n t\u00edch<\/p>\n\n\n\n

– H\u1ecd c\u00f3 kh\u00e1t khao x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m v\u00e0 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng<\/p>\n\n\n\n

– H\u1ecd th\u00edch l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ed9ng, lu\u00f4n thay \u0111\u1ed5i<\/p>\n\n\n\n

– H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp t\u1ed1t v\u00e0 s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u \u0111\u1ed9i nh\u00f3m kh\u00e1c nhau<\/p>\n\n\n\n

– H\u1ecd c\u00f3 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c nh\u01b0ng c\u0169ng kh\u00f4ng ng\u1ea1i \u0111i v\u00e0o chi ti\u1ebft khi c\u1ea7n thi\u1ebft<\/p>\n\n\n\n

Ng\u01b0\u1ee3c l\u1ea1i, ngh\u1ec1 n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p n\u1ebfu \u1ee9ng vi\u00ean th\u00edch m\u00f4i tr\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh, quy tr\u00ecnh r\u00f5 r\u00e0ng, ho\u1eb7c ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n h\u1eb9p. Product Manager th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh hu\u1ed1ng m\u01a1 h\u1ed3, thay \u0111\u1ed5i li\u00ean t\u1ee5c v\u00e0 ph\u1ea3i c\u00e2n b\u1eb1ng nhi\u1ec1u \u01b0u ti\u00ean c\u1ea1nh tranh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y c\u0103ng th\u1eb3ng cho nh\u1eefng ng\u01b0\u1eddi th\u00edch s\u1ef1 ch\u1eafc ch\u1eafn v\u00e0 c\u1ea5u tr\u00fac.<\/p>\n\n\n\n

4.4 Y\u00eau c\u1ea7u v\u1ec1 h\u1ecdc v\u1ea5n, kinh nghi\u1ec7m v\u00e0 c\u00e1c ch\u1ee9ng ch\u1ec9 li\u00ean quan<\/h3>\n\n\n\n

M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 con \u0111\u01b0\u1eddng ch\u00ednh th\u1ed1ng duy nh\u1ea5t \u0111\u1ec3 tr\u1edf th\u00e0nh Product Manager, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 y\u00eau c\u1ea7u v\u1ec1 h\u1ecdc v\u1ea5n, kinh nghi\u1ec7m v\u00e0 ch\u1ee9ng ch\u1ec9 c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n

– Y\u00eau c\u1ea7u h\u1ecdc v\u1ea5n th\u01b0\u1eddng bao g\u1ed3m b\u1eb1ng c\u1eed nh\u00e2n trong c\u00e1c ng\u00e0nh li\u00ean quan nh\u01b0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin, kinh doanh, marketing, thi\u1ebft k\u1ebf ho\u1eb7c k\u1ef9 thu\u1eadt. M\u1ed9t n\u1ec1n t\u1ea3ng h\u1ecdc v\u1ea5n \u0111a ng\u00e0nh c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb, ph\u1ea3n \u00e1nh b\u1ea3n ch\u1ea5t \u0111a d\u1ea1ng c\u1ee7a c\u00f4ng vi\u1ec7c Product Manager. B\u1eb1ng th\u1ea1c s\u0129 nh\u01b0 MBA ho\u1eb7c th\u1ea1c s\u0129 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0 l\u1ee3i th\u1ebf nh\u01b0ng kh\u00f4ng ph\u1ea3i y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c.<\/p>\n\n\n\n

– Kinh nghi\u1ec7m l\u00e0m vi\u1ec7c th\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n b\u1eb1ng c\u1ea5p. Nhi\u1ec1u Product Manager b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p t\u1eeb c\u00e1c v\u1ecb tr\u00ed li\u00ean quan nh\u01b0: K\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m ho\u1eb7c nh\u00e0 ph\u00e1t tri\u1ec3n (ph\u00e1t tri\u1ec3n hi\u1ec3u bi\u1ebft k\u1ef9 thu\u1eadt); Nh\u00e0 thi\u1ebft k\u1ebf UX (ph\u00e1t tri\u1ec3n hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi d\u00f9ng); Business Analyst (ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng ph\u00e2n t\u00edch v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi y\u00eau c\u1ea7u); Marketing ho\u1eb7c Sales (ph\u00e1t tri\u1ec3n hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng); Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n (ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c v\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i ng\u0169).<\/p>\n\n\n\n

– Kinh nghi\u1ec7m l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi quy tr\u00ecnh ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f4i tr\u01b0\u1eddng Agile, l\u00e0 r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb. H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty t\u00ecm ki\u1ebfm \u00edt nh\u1ea5t 3-5 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c li\u00ean quan tr\u01b0\u1edbc khi xem x\u00e9t \u1ee9ng vi\u00ean cho v\u1ecb tr\u00ed Product Manager c\u1ea5p trung.<\/p>\n\n\n\n

– Ch\u1ee9ng ch\u1ec9 v\u00e0 kh\u00f3a h\u1ecdc c\u00f3 th\u1ec3 b\u1ed5 sung ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng, \u0111\u1eb7c bi\u1ec7t cho nh\u1eefng ng\u01b0\u1eddi chuy\u1ec3n t\u1eeb l\u0129nh v\u1ef1c kh\u00e1c sang. M\u1ed9t s\u1ed1 ch\u1ee9ng ch\u1ec9 v\u00e0 kh\u00f3a h\u1ecdc \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao bao g\u1ed3m: Certified Scrum Product Owner (CSPO) t\u1eeb Scrum Alliance; Professional Scrum Product Owner (PSPO) t\u1eeb Scrum.org; Product Management Certificate t\u1eeb Product School; Product Management t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng h\u1ecdc tr\u1ef1c tuy\u1ebfn nh\u01b0 Coursera, Udemy, ho\u1eb7c LinkedIn Learning.<\/p>\n\n\n\n

– X\u00e2y d\u1ef1ng portfolio l\u00e0 c\u00e1ch h\u1eefu \u00edch \u0111\u1ec3 ch\u1ee9ng minh k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c d\u1ef1 \u00e1n c\u00e1 nh\u00e2n, \u0111\u00f3ng g\u00f3p cho s\u1ea3n ph\u1ea9m m\u00e3 ngu\u1ed3n m\u1edf, ho\u1eb7c nghi\u00ean c\u1ee9u v\u1ec1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. M\u1ed9t portfolio t\u1ed1t n\u00ean th\u1ec3 hi\u1ec7n qu\u00e1 tr\u00ecnh t\u01b0 duy, c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

– Networking v\u00e0 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c kh\u00f4ng th\u1ec3 thi\u1ebfu trong h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh Product Manager th\u00e0nh c\u00f4ng. Tham gia c\u00e1c c\u1ed9ng \u0111\u1ed3ng Product Management nh\u01b0 ProductTank, Mind the Product, ho\u1eb7c c\u00e1c nh\u00f3m tr\u00ean LinkedIn v\u00e0 Facebook s\u1ebd gi\u00fap \u1ee9ng vi\u00ean c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t, h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m, v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m.<\/p>\n\n\n\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 m\u1eb7c d\u00f9 b\u1eb1ng c\u1ea5p v\u00e0 ch\u1ee9ng ch\u1ec9 r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n t\u01b0 duy s\u1ea3n ph\u1ea9m, k\u1ef9 n\u0103ng ph\u00e2n t\u00edch v\u00e0 giao ti\u1ebfp m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng trong vai tr\u00f2 Product Manager.<\/p>\n\n\n\n

5. L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p, c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho Product Manager t\u1ea1i Vi\u1ec7t Nam<\/h2>\n\n\n\n

5.1 C\u00e1c c\u1ea5p b\u1eadc trong Product Management<\/h3>\n\n\n\n

S\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c Product Management th\u01b0\u1eddng c\u00f3 m\u1ed9t l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng v\u1edbi c\u00e1c c\u1ea5p b\u1eadc kh\u00e1c nhau, m\u1ed7i c\u1ea5p b\u1eadc \u0111\u1ec1u c\u00f3 ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m v\u00e0 y\u00eau c\u1ea7u k\u1ef9 n\u0103ng ri\u00eang. C\u1ee5 th\u1ec3:<\/p>\n\n\n\n

– Associate\/Junior Product Manager th\u01b0\u1eddng l\u00e0 v\u1ecb tr\u00ed kh\u1edfi \u0111\u1ea7u d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c Product Management. \u1ede v\u1ecb tr\u00ed n\u00e0y, \u1ee9ng vi\u00ean s\u1ebd h\u1ed7 tr\u1ee3 c\u00e1c Product Manager c\u1ea5p cao h\u01a1n trong vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu th\u1eadp y\u00eau c\u1ea7u, v\u00e0 tri\u1ec3n khai c\u00e1c t\u00ednh n\u0103ng nh\u1ecf. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecdc h\u1ecfi quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft. V\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng y\u00eau c\u1ea7u 0-2 n\u0103m kinh nghi\u1ec7m v\u00e0 c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m l\u00fd t\u01b0\u1edfng cho nh\u1eefng ng\u01b0\u1eddi chuy\u1ec3n t\u1eeb c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c.<\/p>\n\n\n\n

– Product Manager l\u00e0 v\u1ecb tr\u00ed ti\u00eau chu\u1ea9n, v\u1edbi tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m l\u1edbn. \u1ede c\u1ea5p \u0111\u1ed9 n\u00e0y, \u1ee9ng vi\u00ean s\u1ebd ph\u00e1t tri\u1ec3n roadmap, \u01b0u ti\u00ean t\u00ednh n\u0103ng, ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n, v\u00e0 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng y\u00eau c\u1ea7u 2-5 n\u0103m kinh nghi\u1ec7m v\u00e0 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 giao ti\u1ebfp xuy\u00ean su\u1ed1t v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n

– Senior Product Manager l\u00e0 b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong s\u1ef1 nghi\u1ec7p, khi \u1ee9ng vi\u00ean kh\u00f4ng ch\u1ec9 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n tham gia v\u00e0o vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u01b0 v\u1ea5n cho c\u00e1c Product Manager kh\u00e1c. \u1ede c\u1ea5p \u0111\u1ed9 n\u00e0y, \u1ee9ng vi\u00ean th\u01b0\u1eddng qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p h\u01a1n ho\u1eb7c m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m li\u00ean quan, v\u00e0 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u qu\u1ea3n l\u00fd c\u00e1c Product Manager c\u1ea5p th\u1ea5p h\u01a1n. V\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng y\u00eau c\u1ea7u 5-8 n\u0103m kinh nghi\u1ec7m, kh\u1ea3 n\u0103ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u1eefng ch\u1eafc.<\/p>\n\n\n\n

– Product Lead\/Principal Product Manager qu\u1ea3n l\u00fd m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh ho\u1eb7c m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m. H\u1ecd th\u01b0\u1eddng d\u1eabn d\u1eaft m\u1ed9t nh\u00f3m Product Manager v\u00e0 c\u00f3 ti\u1ebfng n\u00f3i quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty. V\u1ecb tr\u00ed n\u00e0y y\u00eau c\u1ea7u 8-10 n\u0103m kinh nghi\u1ec7m, kh\u1ea3 n\u0103ng t\u01b0 duy to\u00e0n di\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 kinh doanh, c\u00f9ng v\u1edbi kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i ng\u0169 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

– Director of Product ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 cho m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t m\u1ea3ng kinh doanh. H\u1ecd th\u01b0\u1eddng l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty. V\u1ecb tr\u00ed n\u00e0y qu\u1ea3n l\u00fd m\u1ed9t t\u1ed5 ch\u1ee9c s\u1ea3n ph\u1ea9m l\u1edbn h\u01a1n, bao g\u1ed3m nhi\u1ec1u Product Lead v\u00e0 Product Manager. Th\u00f4ng th\u01b0\u1eddng, v\u1ecb tr\u00ed n\u00e0y y\u00eau c\u1ea7u 10-15 n\u0103m kinh nghi\u1ec7m v\u00e0 kh\u1ea3 n\u0103ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao.<\/p>\n\n\n\n

– Chief Product Officer (CPO)<\/a> l\u00e0 v\u1ecb tr\u00ed cao nh\u1ea5t trong l\u0129nh v\u1ef1c Product Management, l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u1ea5p C v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong c\u00f4ng ty. CPO \u0111\u1ecbnh h\u00ecnh t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m d\u00e0i h\u1ea1n, l\u00e3nh \u0111\u1ea1o t\u1ed5 ch\u1ee9c s\u1ea3n ph\u1ea9m, v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee5c ti\u00eau kinh doanh. V\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng y\u00eau c\u1ea7u tr\u00ean 15 n\u0103m kinh nghi\u1ec7m v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/p>\n\n\n\n

5.2 Thu nh\u1eadp, m\u1ee9c l\u01b0\u01a1ng tham kh\u1ea3o theo c\u1ea5p b\u1eadc (c\u1eadp nh\u1eadt Vi\u1ec7t Nam + so s\u00e1nh qu\u1ed1c t\u1ebf)<\/h3>\n\n\n\n

M\u1ee9c l\u01b0\u01a1ng c\u1ee7a Product Manager t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ph\u1ea3n \u00e1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 v\u1ecb tr\u00ed n\u00e0y tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. Theo s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt n\u0103m 2025, m\u1ee9c l\u01b0\u01a1ng tham kh\u1ea3o cho c\u00e1c c\u1ea5p b\u1eadc Product Manager t\u1ea1i Vi\u1ec7t Nam nh\u01b0 sau:<\/p>\n\n\n\n

C\u1ea5p b\u1eadc<\/strong><\/td>M\u1ee9c l\u01b0\u01a1ng ph\u1ed5 bi\u1ebfn (tri\u1ec7u VND\/th\u00e1ng)<\/strong><\/td>Y\u00eau c\u1ea7u kinh nghi\u1ec7m<\/strong><\/td><\/tr>
Associate\/Junior Product Manager<\/td>15 – 25<\/td>0-2 n\u0103m<\/td><\/tr>
Product Manager<\/td>25 – 40<\/td>2-5 n\u0103m<\/td><\/tr>
Senior Product Manager<\/td>35 – 60<\/td>5-8 n\u0103m<\/td><\/tr>
Product Lead\/Principal PM <\/td>50 – 80 <\/td>8-10 n\u0103m<\/td><\/tr>
Director of Product<\/td>70 – 120<\/td>10-15 n\u0103m<\/td><\/tr>
Chief Product Officer<\/td>100 – 200+ <\/td>15+ n\u0103m<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ee9c l\u01b0\u01a1ng c\u0169ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 gi\u1eefa c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p:<\/p>\n\n\n\n

– Fintech th\u01b0\u1eddng c\u00f3 m\u1ee9c l\u01b0\u01a1ng cao nh\u1ea5t, v\u1edbi Product Manager c\u00f3 th\u1ec3 nh\u1eadn 40-60 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, v\u00e0 v\u1ecb tr\u00ed c\u1ea5p cao th\u1eadm ch\u00ed c\u00f3 th\u1ec3 v\u01b0\u1ee3t 70 tri\u1ec7u.<\/p>\n\n\n\n

– E-commerce c\u0169ng cung c\u1ea5p m\u1ee9c l\u01b0\u01a1ng c\u1ea1nh tranh, dao \u0111\u1ed9ng t\u1eeb 30-55 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi th\u01b0\u1edfng hi\u1ec7u su\u1ea5t h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

– Ph\u1ea7n m\u1ec1m\/IT c\u00f3 m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh t\u1eeb 25-50 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, v\u1edbi s\u1ef1 \u1ed5n \u0111\u1ecbnh t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

Ngo\u00e0i ra, lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p c\u0169ng th\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c l\u01b0\u01a1ng:<\/p>\n\n\n\n

– Startup nh\u1ecf th\u01b0\u1eddng cung c\u1ea5p m\u1ee9c l\u01b0\u01a1ng th\u1ea5p h\u01a1n (15-30 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng) nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u1ec1n b\u00f9 b\u1eb1ng c\u1ed5 ph\u1ea7n ho\u1eb7c quy\u1ec1n ch\u1ecdn c\u1ed5 phi\u1ebfu.<\/p>\n\n\n\n

– C\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i\/\u0111a qu\u1ed1c gia th\u01b0\u1eddng tr\u1ea3 l\u01b0\u01a1ng cao h\u01a1n (35-90 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng) c\u00f9ng v\u1edbi ph\u00fac l\u1ee3i t\u1ed1t, nh\u01b0ng c\u0169ng c\u00f3 y\u00eau c\u1ea7u cao h\u01a1n v\u1ec1 k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m.<\/p>\n\n\n\n

– T\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 ng\u00e2n h\u00e0ng ho\u1eb7c c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn c\u00f3 th\u1ec3 tr\u1ea3 l\u01b0\u01a1ng t\u1eeb 50-120 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng cho c\u00e1c v\u1ecb tr\u00ed c\u1ea5p cao.<\/p>\n\n\n\n

So v\u1edbi qu\u1ed1c t\u1ebf, m\u1ee9c l\u01b0\u01a1ng t\u1ea1i Vi\u1ec7t Nam v\u1eabn th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3. V\u00ed d\u1ee5, t\u1ea1i M\u1ef9, Product Manager c\u1ea5p trung b\u00ecnh c\u00f3 th\u1ec3 nh\u1eadn l\u01b0\u01a1ng t\u1eeb 100,000-150,000 USD\/n\u0103m (kho\u1ea3ng 200-300 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng), trong khi t\u1ea1i Singapore m\u1ee9c l\u01b0\u01a1ng dao \u0111\u1ed9ng t\u1eeb 6,000-12,000 SGD\/th\u00e1ng (kho\u1ea3ng 100-200 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng).<\/p>\n\n\n\n

Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng ngo\u00e0i l\u01b0\u01a1ng c\u01a1 b\u1ea3n, nhi\u1ec1u c\u00f4ng ty c\u00f2n cung c\u1ea5p c\u00e1c kho\u1ea3n th\u01b0\u1edfng, c\u1ed5 ph\u1ea7n, v\u00e0 ph\u00fac l\u1ee3i kh\u00e1c, c\u00f3 th\u1ec3 l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1ed5ng thu nh\u1eadp. \u0110\u1eb7c bi\u1ec7t trong c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, th\u01b0\u1edfng hi\u1ec7u su\u1ea5t v\u00e0 c\u00e1c g\u00f3i c\u1ed5 ph\u1ea7n ESOP c\u00f3 th\u1ec3 chi\u1ebfm t\u1ef7 l\u1ec7 l\u1edbn trong t\u1ed5ng thu nh\u1eadp c\u1ee7a Product Manager.<\/p>\n\n\n\n

5.3 Xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng v\u00e0 nhu c\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m Vi\u1ec7t Nam<\/h3>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m d\u00e0nh cho Product Manager t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi nhi\u1ec1u xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1, l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng, v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c startup c\u00f4ng ngh\u1ec7 \u0111\u00e3 t\u1ea1o ra nhu c\u1ea7u l\u1edbn \u0111\u1ed1i v\u1edbi v\u1ecb tr\u00ed n\u00e0y.<\/p>\n\n\n\n

Theo c\u00e1c s\u1ed1 li\u1ec7u g\u1ea7n \u0111\u00e2y, nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng Product Manager t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng h\u01a1n 200% trong 5 n\u0103m qua, v\u1edbi m\u1ee9c t\u0103ng \u0111\u1eb7c bi\u1ec7t m\u1ea1nh m\u1ebd trong c\u00e1c l\u0129nh v\u1ef1c fintech, e-commerce, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. C\u00e1c trung t\u00e2m c\u00f4ng ngh\u1ec7 nh\u01b0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, H\u00e0 N\u1ed9i, v\u00e0 \u0110\u00e0 N\u1eb5ng l\u00e0 nh\u1eefng n\u01a1i c\u00f3 nhu c\u1ea7u cao nh\u1ea5t.<\/p>\n\n\n\n

C\u00e1c xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng n\u1ed5i b\u1eadt bao g\u1ed3m:<\/p>\n\n\n\n

– Chuy\u00ean m\u00f4n h\u00f3a theo ng\u00e0nh: C\u00e1c c\u00f4ng ty kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm Product Manager v\u1edbi k\u1ef9 n\u0103ng chung m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 ng\u00e0nh c\u1ee5 th\u1ec3 nh\u01b0 t\u00e0i ch\u00ednh, b\u00e1n l\u1ebb, gi\u00e1o d\u1ee5c, hay y t\u1ebf. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t h\u01a1n cho t\u1eebng ng\u00e0nh.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u: V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a big data v\u00e0 analytics, c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm Product Manager c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Kinh nghi\u1ec7m v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics, Mixpanel, ho\u1eb7c Amplitude tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf l\u1edbn.<\/p>\n\n\n\n

– Kinh nghi\u1ec7m l\u00e0m vi\u1ec7c theo ph\u01b0\u01a1ng ph\u00e1p Agile\/Scrum: Khi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam ng\u00e0y c\u00e0ng \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m linh ho\u1ea1t, kinh nghi\u1ec7m l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng Agile\/Scrum tr\u1edf th\u00e0nh y\u00eau c\u1ea7u ph\u1ed5 bi\u1ebfn trong c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o t\u1eeb xa: V\u1edbi xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c t\u1eeb xa v\u00e0 \u0111\u1ed9i ng\u0169 ph\u00e2n t\u00e1n, kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c \u0111\u1ed9i ph\u00e1t tri\u1ec3n t\u1eeb xa tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n

– T\u01b0 duy thi\u1ebft k\u1ebf (Design thinking): C\u00e1c c\u00f4ng ty ng\u00e0y c\u00e0ng \u0111\u1ec1 cao Product Manager c\u00f3 kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Theo kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng tuy\u1ec3n d\u1ee5ng, Product Manager l\u00e0 m\u1ed9t trong 10 v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 t\u1ea1i Vi\u1ec7t Nam, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng v\u1ecb tr\u00ed tr\u1ed1ng t\u0103ng kho\u1ea3ng 30% m\u1ed7i n\u0103m. \u0110\u00e1ng ch\u00fa \u00fd, c\u00f3 s\u1ef1 thi\u1ebfu h\u1ee5t \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ecb tr\u00ed c\u1ea5p cao nh\u01b0 Senior Product Manager v\u00e0 Product Lead, t\u1ea1o c\u01a1 h\u1ed9i l\u1edbn cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m.<\/p>\n\n\n\n

5.4 L\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p v\u00e0 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn<\/h3>\n\n\n\n

L\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p c\u1ee7a Product Manager t\u1ea1i Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u h\u01b0\u1edbng ph\u00e1t tri\u1ec3n h\u1ea5p d\u1eabn v\u1edbi c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng. C\u1ee5 th\u1ec3:<\/p>\n\n\n\n

– L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb v\u1ecb tr\u00ed Junior\/Associate Product Manager, th\u0103ng ti\u1ebfn l\u00ean Product Manager, Senior Product Manager, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao nh\u01b0 Director of Product ho\u1eb7c CPO. M\u1ed7i b\u01b0\u1edbc th\u0103ng ti\u1ebfn \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u00e1t tri\u1ec3n v\u1ec1 k\u1ef9 n\u0103ng, kinh nghi\u1ec7m, v\u00e0 ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m. T\u00f9y thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c v\u00e0 c\u01a1 h\u1ed9i, qu\u00e1 tr\u00ecnh th\u0103ng ti\u1ebfn c\u00f3 th\u1ec3 m\u1ea5t t\u1eeb 7-15 n\u0103m \u0111\u1ec3 \u0111\u1ea1t \u0111\u1ebfn v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o c\u1ea5p cao.<\/p>\n\n\n\n

– Ph\u00e1t tri\u1ec3n theo chi\u1ec1u ngang l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c, khi Product Manager c\u00f3 th\u1ec3 chuy\u1ec3n sang c\u00e1c l\u0129nh v\u1ef1c ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u00e1c nhau \u0111\u1ec3 m\u1edf r\u1ed9ng kinh nghi\u1ec7m v\u00e0 hi\u1ec3u bi\u1ebft. V\u00ed d\u1ee5, m\u1ed9t Product Manager t\u1eeb l\u0129nh v\u1ef1c fintech c\u00f3 th\u1ec3 chuy\u1ec3n sang e-commerce ho\u1eb7c edtech \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a kinh nghi\u1ec7m v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

– Chuy\u00ean m\u00f4n h\u00f3a theo ng\u00e0nh ho\u1eb7c lo\u1ea1i s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i kh\u00e1c, khi Product Manager ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n s\u00e2u trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c v\u1ecb tr\u00ed nh\u01b0 “Fintech Product Expert” ho\u1eb7c “E-commerce Product Specialist”, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi c\u00e1c c\u00f4ng ty trong ng\u00e0nh.<\/p>\n\n\n\n

– Kh\u1edfi nghi\u1ec7p l\u00e0 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn cho nhi\u1ec1u Product Manager c\u00f3 kinh nghi\u1ec7m. V\u1edbi hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, v\u00e0 m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn, Product Manager c\u00f3 v\u1ecb th\u1ebf t\u1ed1t \u0111\u1ec3 th\u00e0nh l\u1eadp c\u00f4ng ty c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n\n\n\n

– T\u01b0 v\u1ea5n v\u00e0 \u0111\u00e0o t\u1ea1o l\u00e0 h\u01b0\u1edbng \u0111i ti\u1ec1m n\u0103ng khi \u1ee9ng vi\u00ean t\u00edch l\u0169y nhi\u1ec1u kinh nghi\u1ec7m. C\u00e1c Product Manager gi\u00e0u kinh nghi\u1ec7m c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh t\u01b0 v\u1ea5n \u0111\u1ed9c l\u1eadp, gi\u00fap c\u00e1c c\u00f4ng ty c\u1ea3i thi\u1ec7n quy tr\u00ecnh qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u00e0o t\u1ea1o th\u1ebf h\u1ec7 Product Manager m\u1edbi.<\/p>\n\n\n\n

\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn, c\u00e1c Product Manager n\u00ean:<\/p>\n\n\n\n

– Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 m\u1edf r\u1ed9ng k\u1ef9 n\u0103ng th\u00f4ng qua \u0111\u00e0o t\u1ea1o, ch\u1ee9ng ch\u1ec9, v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed3ng nghi\u1ec7p<\/p>\n\n\n\n

– X\u00e2y d\u1ef1ng portfolio chuy\u00ean nghi\u1ec7p v\u1edbi c\u00e1c d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng v\u00e0 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/p>\n\n\n\n

– Ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi chuy\u00ean nghi\u1ec7p th\u00f4ng qua c\u00e1c c\u1ed9ng \u0111\u1ed3ng Product Management (nh\u01b0 Vietnam Product Manager Community, Product School Vietnam) v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n ng\u00e0nh nh\u01b0 Vietnam Product Summit <\/p>\n\n\n\n

– T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i l\u00e3nh \u0111\u1ea1o d\u1ef1 \u00e1n v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169, ngay c\u1ea3 khi kh\u00f4ng ph\u1ea3i l\u00e0 vai tr\u00f2 ch\u00ednh th\u1ee9c<\/p>\n\n\n\n

– T\u00edch c\u1ef1c tham gia v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ec3 hi\u1ec7n t\u01b0 duy kinh doanh<\/p>\n\n\n

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\"L\u1ed9
L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p c\u1ee7a Product Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

6. Base.vn – N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u to\u00e0n di\u1ec7n d\u00e0nh cho Product Manager<\/h2>\n\n\n\n

M\u1ed7i quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u1ea7n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady. Product Manager kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi k\u1ebft n\u1ed1i th\u00f4ng tin, con ng\u01b0\u1eddi v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 s\u1ea3n ph\u1ea9m ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng. Tuy nhi\u00ean, th\u1ef1c t\u1ebf t\u1ea1i nhi\u1ec1u doanh nghi\u1ec7p cho th\u1ea5y:<\/p>\n\n\n\n