{"id":23477,"date":"2025-10-27T10:20:45","date_gmt":"2025-10-27T03:20:45","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=23477"},"modified":"2025-10-27T10:32:16","modified_gmt":"2025-10-27T03:32:16","slug":"account-manager-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/account-manager-la-gi\/","title":{"rendered":"Account Manager l\u00e0 g\u00ec? Vai tr\u00f2, nhi\u1ec7m v\u1ee5 v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n"},"content":{"rendered":"\n

Account Manager (Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng)<\/strong> l\u00e0 nh\u00e2n t\u1ed1 then ch\u1ed1t th\u1ef1c hi\u1ec7n vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p. Trong b\u00e0i vi\u1ebft sau \u0111\u00e2y, h\u00e3y c\u00f9ng Base.vn<\/a> t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n Account Manager l\u00e0 g\u00ec<\/strong>, vai tr\u00f2 v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a v\u1ecb tr\u00ed n\u00e0y trong t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

1. Account Manager l\u00e0 g\u00ec? <\/h2>\n\n\n\n

Account Manager<\/strong> l\u00e0 chuy\u00ean gia qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u00e1c. \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e1t tri\u1ec3n, duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a doanh thu t\u1eeb c\u00e1c t\u00e0i kho\u1ea3n (kh\u00e1ch h\u00e0ng) \u0111\u01b0\u1ee3c giao ph\u1ee5 tr\u00e1ch. Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng, Account Manager c\u00f2n l\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a doanh nghi\u1ec7p, l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm c\u00e1ch \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n

Account Manager \u0111\u00f3ng vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p. Theo nghi\u00ean c\u1ee9u<\/a>, chi ph\u00ed \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 cao g\u1ea5p 5 \u0111\u1ebfn 25 l\u1ea7n so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. V\u00e0 Account Manager ch\u00ednh l\u00e0 ng\u01b0\u1eddi g\u00f3p ph\u1ea7n gi\u1ea3m thi\u1ec3u chi ph\u00ed n\u00e0y th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

V\u1ecb tr\u00ed Account Manager ph\u1ed5 bi\u1ebfn trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 t\u00ednh c\u1ea1nh tranh cao v\u00e0 c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c ng\u00e0nh n\u00e0y bao g\u1ed3m:<\/p>\n\n\n\n

– Ng\u00e0nh c\u00f4ng ngh\u1ec7 v\u00e0 ph\u1ea7n m\u1ec1m (nh\u01b0 Base.vn)<\/p>\n\n\n\n

– L\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

– Ng\u00e0nh t\u00e0i ch\u00ednh v\u00e0 ng\u00e2n h\u00e0ng<\/p>\n\n\n\n

– L\u0129nh v\u1ef1c B2B (Business-to-Business)<\/p>\n\n\n\n

– Ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u00e0 y t\u1ebf<\/p>\n\n\n\n

– Ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 FMCG (Fast-Moving Consumer Goods)<\/p>\n\n\n

\n
\"Account
Account Manager l\u00e0 g\u00ec?\u00a0<\/em><\/figcaption><\/figure><\/div>\n\n\n

2. Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a Account Manager trong doanh nghi\u1ec7p<\/h2>\n\n\n\n

Account Manager kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 \u0111\u1ed1i t\u00e1c t\u01b0 v\u1ea5n, ng\u01b0\u1eddi gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

Tr\u01b0\u1edbc h\u1ebft, Account Manager l\u00e0 c\u1ea7u n\u1ed1i quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed9i b\u1ed9 doanh nghi\u1ec7p. H\u1ecd ti\u1ebfp nh\u1eadn th\u00f4ng tin, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan trong c\u00f4ng ty. Ng\u01b0\u1ee3c l\u1ea1i, h\u1ecd c\u0169ng gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i. S\u1ef1 k\u1ebft n\u1ed1i hai chi\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p lu\u00f4n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n

Th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, Account Manager t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c b\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 b\u00e1n ch\u00e9o (cross-selling), t\u1eeb \u0111\u00f3 t\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (Customer Lifetime Value<\/a>).<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, Account Manager c\u00f2n l\u00e0 ng\u01b0\u1eddi g\u00f3p ph\u1ea7n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. H\u1ecd l\u00e0 ng\u01b0\u1eddi l\u1eafng nghe, th\u1ea5u hi\u1ec3u v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng. Nh\u1edd \u0111\u00f3, h\u1ecd gi\u00fap gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf (churn rate).<\/p>\n\n\n

\n
\"Vai
Vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a Account Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

Ngo\u00e0i ra, Account Manager c\u00f2n cung c\u1ea5p nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1 t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. H\u1ecd n\u1eafm r\u00f5 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed9ng th\u00e1i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u00f3ng g\u00f3p v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Trong c\u00e1c m\u00f4 h\u00ecnh kinh doanh nh\u01b0 SaaS (Software-as-a-Service)<\/a>, Account Manager c\u00f2n g\u00f3p ph\u1ea7n t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh onboarding v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi doanh thu c\u1ee7a doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng v\u00e0 gia h\u1ea1n d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Sales Manager l\u00e0 g\u00ec? M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c, nhi\u1ec7m v\u1ee5 v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n c\u00f3<\/a><\/p>\n\n\n\n

3. Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a Account Manager<\/h2>\n\n\n\n

M\u1ed9t Account Manager th\u01b0\u1eddng \u0111\u1ea3m nh\u1eadn nhi\u1ec1u nhi\u1ec7m v\u1ee5 kh\u00e1c nhau, t\u1eeb qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 \u0111\u1ebfn ph\u00e1t tri\u1ec3n kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng nhi\u1ec7m v\u1ee5 ch\u00ednh m\u00e0 m\u1ed9t Account Manager th\u01b0\u1eddng ph\u1ea3i th\u1ef1c hi\u1ec7n:<\/p>\n\n\n\n

3.1 Qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Account Manager ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 li\u00ean l\u1ea1c th\u01b0\u1eddng xuy\u00ean, g\u1eb7p g\u1ee1 \u0111\u1ecbnh k\u1ef3 v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i. Account Manager c\u1ea7n hi\u1ec3u s\u00e2u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb m\u00f4 h\u00ecnh kinh doanh, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ebfn th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. Ch\u1eb3ng h\u1ea1n, m\u1ed9t Account Manager c\u1ee7a Base.vn s\u1ebd th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecdp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1eadp nh\u1eadt t\u00ecnh h\u00ecnh s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m, l\u1eafng nghe g\u00f3p \u00fd v\u00e0 t\u01b0 v\u1ea5n c\u00e1ch t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n

3.2 \u0110\u00e0m ph\u00e1n v\u00e0 qu\u1ea3n l\u00fd h\u1ee3p \u0111\u1ed3ng<\/h3>\n\n\n\n

Account Manager tri\u1ec3n khai qu\u00e1 tr\u00ecnh \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng, gia h\u1ea1n v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi h\u1ee3p t\u00e1c. H\u1ecd c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n t\u1ed1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn c\u00f3 l\u1ee3i cho c\u1ea3 hai b\u00ean, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh n\u1ed9i b\u1ed9 c\u1ee7a c\u00f4ng ty. Vi\u1ec7c qu\u1ea3n l\u00fd h\u1ee3p \u0111\u1ed3ng c\u0169ng bao g\u1ed3m theo d\u00f5i th\u1eddi h\u1ea1n, \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 gi\u00e1 tr\u1ecb nh\u01b0 \u0111\u00e3 cam k\u1ebft.<\/p>\n\n\n\n

3.3 Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 tri\u1ec3n khai<\/h3>\n\n\n\n

Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, Account Manager c\u00f2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, nh\u1ea5t l\u00e0 trong giai \u0111o\u1ea1n tri\u1ec3n khai s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng. H\u1ecd ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn n\u1ed9i b\u1ed9 nh\u01b0 k\u1ef9 thu\u1eadt, v\u1eadn h\u00e0nh, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh tri\u1ec3n khai di\u1ec5n ra su\u00f4n s\u1ebb. V\u00ed d\u1ee5, khi m\u1ed9t doanh nghi\u1ec7p m\u1edbi k\u00fd h\u1ee3p \u0111\u1ed3ng s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb c\u1ee7a Base.vn, Account Manager s\u1ebd l\u00e0 ng\u01b0\u1eddi l\u00ean k\u1ebf ho\u1ea1ch tri\u1ec3n khai, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111\u1ea3m b\u1ea3o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb h\u1ec7 th\u1ed1ng c\u0169 sang h\u1ec7 th\u1ed1ng m\u1edbi di\u1ec5n ra tr\u01a1n tru.<\/p>\n\n\n\n

3.4 Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 x\u1eed l\u00fd khi\u1ebfu n\u1ea1i<\/h3>\n\n\n\n

Khi ph\u00e1t sinh v\u1ea5n \u0111\u1ec1 ho\u1eb7c khi\u1ebfu n\u1ea1i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, Account Manager l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean ti\u1ebfp nh\u1eadn v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft. H\u1ecd c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng kh\u1ee7ng ho\u1ea3ng, gi\u1eef b\u00ecnh t\u0129nh v\u00e0 t\u00ecm ra gi\u1ea3i ph\u00e1p th\u1ecfa \u0111\u00e1ng.<\/p>\n\n\n\n

3.5 Ph\u00e1t hi\u1ec7n v\u00e0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i kinh doanh<\/h3>\n\n\n\n

Account Manager kh\u00f4ng ch\u1ec9 duy tr\u00ec m\u1ed1i quan h\u1ec7 hi\u1ec7n c\u00f3 m\u00e0 c\u00f2n t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c. H\u1ecd ph\u00e2n t\u00edch nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p kh\u00e1c c\u1ee7a c\u00f4ng ty (up-selling v\u00e0 cross-selling). V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee7a Base.vn \u0111ang s\u1eed d\u1ee5ng ph\u00e2n h\u1ec7 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, Account Manager c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u th\u00eam ph\u00e2n h\u1ec7 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh n\u1ebfu nh\u1eadn th\u1ea5y doanh nghi\u1ec7p \u0111\u00f3 c\u00f3 nhu c\u1ea7u.<\/p>\n\n\n\n

3.6 B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch<\/h3>\n\n\n\n

Account Manager th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c b\u00e1o c\u00e1o v\u1ec1 t\u00ecnh h\u00ecnh kh\u00e1ch h\u00e0ng, doanh s\u1ed1, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c. H\u1ecd ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n v\u00e0 \u0111\u1ec1 xu\u1ea5t \u0111i\u1ec1u ch\u1ec9nh n\u1ebfu c\u1ea7n. Vi\u1ec7c ph\u00e2n t\u00edch c\u00f2n gi\u00fap h\u1ecd d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng, nhu c\u1ea7u trong t\u01b0\u01a1ng lai c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

3.7 Ph\u1ed1i h\u1ee3p n\u1ed9i b\u1ed9<\/h3>\n\n\n\n

Account Manager h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty nh\u01b0 marketing, b\u00e1n h\u00e0ng, k\u1ef9 thu\u1eadt v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t. \u0110\u1ed3ng th\u1eddi, h\u1ecd truy\u1ec1n \u0111\u1ea1t y\u00eau c\u1ea7u, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n

M\u1ed9t ng\u00e0y l\u00e0m vi\u1ec7c \u0111i\u1ec3n h\u00ecnh c\u1ee7a Account Manager c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 tham gia cu\u1ed9c h\u1ecdp v\u1edbi kh\u00e1ch h\u00e0ng, ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, l\u1eadp b\u00e1o c\u00e1o t\u00ecnh h\u00ecnh kh\u00e1ch h\u00e0ng, l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u00e0i kho\u1ea3n v\u00e0 li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n

\n
\"Nhi\u1ec7m
Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a Account Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

4. Ph\u00e2n bi\u1ec7t c\u00e1c c\u1ea5p b\u1eadc qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

Trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, c\u00f3 nhi\u1ec1u v\u1ecb tr\u00ed v\u1edbi ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m v\u00e0 y\u00eau c\u1ea7u k\u1ef9 n\u0103ng kh\u00e1c nhau. Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c v\u1ecb tr\u00ed n\u00e0y gi\u00fap ng\u01b0\u1eddi t\u00ecm vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh c\u00e1c v\u1ecb tr\u00ed th\u01b0\u1eddng g\u1eb7p:<\/p>\n\n\n\n

V\u1ecb tr\u00ed<\/strong><\/td>M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/strong><\/td>Tr\u00e1ch nhi\u1ec7m ch\u00ednh <\/strong><\/td>Y\u00eau c\u1ea7u kinh nghi\u1ec7m<\/strong><\/td><\/tr>
Account Executive<\/strong><\/td>T\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, th\u01b0\u1eddng l\u00e0m vi\u1ec7c trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a chu k\u1ef3 b\u00e1n h\u00e0ng<\/td>– Ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi
– Th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng
– \u0110\u00e0m ph\u00e1n v\u00e0 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng ban \u0111\u1ea7u<\/td>		1-3 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng ho\u1eb7c ph\u00e1t tri\u1ec3n kinh doanh<\/td><\/tr>
Account Manager<\/strong><\/td>Qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c<\/td>– Qu\u1ea3n l\u00fd danh m\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c giao
– Duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7
– Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 x\u1eed l\u00fd khi\u1ebfu n\u1ea1i
– T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i up-selling v\u00e0 cross-selling<\/td>		3-5 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ho\u1eb7c b\u00e1n h\u00e0ng B2B<\/td><\/tr>
Senior Account Manager<\/strong><\/td>Qu\u1ea3n l\u00fd c\u00e1c t\u00e0i kho\u1ea3n l\u1edbn h\u01a1n ho\u1eb7c ph\u1ee9c t\u1ea1p h\u01a1n, th\u01b0\u1eddng gi\u00e1m s\u00e1t m\u1ed9t nh\u00f3m Account Manager<\/td>– X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n d\u00e0i h\u1ea1n
– H\u01b0\u1edbng d\u1eabn v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c Account Manager c\u1ea5p d\u01b0\u1edbi
– Tham gia v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p<\/td>		5-7 n\u0103m kinh nghi\u1ec7m trong qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, c\u00f3 kinh nghi\u1ec7m l\u00e3nh \u0111\u1ea1o nh\u00f3m<\/td><\/tr>
Key Account Manager (KAM)<\/strong><\/td>Chuy\u00ean qu\u1ea3n l\u00fd nh\u1eefng kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p (key accounts)<\/td>– X\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ecdng \u0111i\u1ec3m
– Ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch t\u00e0i kho\u1ea3n chi ti\u1ebft
– \u0110i\u1ec1u ph\u1ed1i c\u00e1c ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng l\u1edbn
– \u0110\u00e0m ph\u00e1n c\u00e1c h\u1ee3p \u0111\u1ed3ng c\u00f3 gi\u00e1 tr\u1ecb cao<\/td>		7-10 n\u0103m kinh nghi\u1ec7m trong qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 ng\u00e0nh v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Kh\u00e1c v\u1edbi Account Manager th\u00f4ng th\u01b0\u1eddng, Key Account Manager (KAM) ch\u1ee7 y\u1ebfu qu\u1ea3n l\u00fd quan h\u1ec7 v\u1edbi m\u1ed9t s\u1ed1 \u00edt kh\u00e1ch h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c, t\u1ee9c l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng mang l\u1ea1i doanh thu v\u00e0 l\u1ee3i nhu\u1eadn l\u1edbn ho\u1eb7c c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n cao. <\/p>\n\n\n\n

M\u1ed1i quan h\u1ec7 m\u00e0 KAM x\u00e2y d\u1ef1ng v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u00e2u s\u1eafc v\u00e0 to\u00e0n di\u1ec7n h\u01a1n, v\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c di\u1ec5n ra \u1edf nhi\u1ec1u c\u1ea5p \u0111\u1ed9 trong t\u1ed5 ch\u1ee9c c\u1ee7a c\u1ea3 hai b\u00ean. KAM kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ng\u00e0nh, th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

T\u1ea1i c\u00e1c doanh nghi\u1ec7p l\u1edbn, c\u00f3 th\u1ec3 c\u00f3 th\u00eam c\u00e1c v\u1ecb tr\u00ed nh\u01b0 Global Account Manager (qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n to\u00e0n c\u1ea7u) ho\u1eb7c Strategic Account Manager (qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n chi\u1ebfn l\u01b0\u1ee3c), t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng qu\u1ed1c t\u1ebf ho\u1eb7c c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1eb7c bi\u1ec7t l\u1edbn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Product Manager l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang v\u1ec1 ng\u01b0\u1eddi \u201cd\u1eabn \u0111\u01b0\u1eddng\u201d cho s\u1ea3n ph\u1ea9m<\/a><\/p>\n\n\n\n

5. Y\u00eau c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng<\/h2>\n\n\n\n

\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Account Manager th\u00e0nh c\u00f4ng, \u1ee9ng vi\u00ean c\u1ea7n s\u1edf h\u1eefu nhi\u1ec1u k\u1ef9 n\u0103ng kh\u00e1c nhau, t\u1eeb k\u1ef9 n\u0103ng m\u1ec1m \u0111\u1ebfn k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u v\u1ec1 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n v\u00e0 kinh nghi\u1ec7m.<\/p>\n\n\n\n

5.1 K\u1ef9 n\u0103ng m\u1ec1m<\/h3>\n\n\n\n

– K\u1ef9 n\u0103ng giao ti\u1ebfp:<\/strong> Account Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng l\u1eafng nghe, hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c.<\/p>\n\n\n\n

– Kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7:<\/strong> Account Manager c\u1ea7n bi\u1ebft c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau trong t\u1ed5 ch\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb nh\u00e2n vi\u00ean v\u1eadn h\u00e0nh \u0111\u1ebfn l\u00e3nh \u0111\u1ea1o c\u1ea5p cao.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n:<\/strong> Account Manager c\u1ea7n bi\u1ebft c\u00e1ch th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng, gi\u00e1 c\u1ea3 v\u00e0 ph\u1ea1m vi d\u1ecbch v\u1ee5 m\u00e0 v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

– Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian:<\/strong> Account Manager c\u1ea7n bi\u1ebft c\u00e1ch ph\u00e2n b\u1ed5 th\u1eddi gian h\u1ee3p l\u00fd gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec7m v\u1ee5 kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

– T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c:<\/strong> Account Manager c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed9ng th\u00e1i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

5.2 K\u1ef9 n\u0103ng chuy\u00ean m\u00f4n<\/h3>\n\n\n\n

– Hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5:<\/strong> Account Manager c\u1ea7n n\u1eafm v\u1eefng c\u00e1c t\u00ednh n\u0103ng, l\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Account Manager c\u1ea7n bi\u1ebft c\u00e1ch thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u00e0i kho\u1ea3n, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin v\u00e0 s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

– Ki\u1ebfn th\u1ee9c v\u1ec1 quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 marketing:<\/strong> Account Manager c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

– Th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 CRM<\/strong> (Customer Relationship Management) nh\u01b0 Base CRM, Salesforce, HubSpot, Zoho: Bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng h\u1ec7 th\u1ed1ng n\u00e0y, Account Manager c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, theo d\u00f5i t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u1eadp b\u00e1o c\u00e1o m\u1ed9t c\u00e1ch chu\u1ea9n x\u00e1c.<\/p>\n\n\n\n

– Ki\u1ebfn th\u1ee9c v\u1ec1 ng\u00e0nh v\u00e0 th\u1ecb tr\u01b0\u1eddng:<\/strong> Account Manager c\u1ea7n c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u1ec1 xu h\u01b0\u1edbng, th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i trong ng\u00e0nh \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra t\u01b0 v\u1ea5n gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

5.3 Tr\u00ecnh \u0111\u1ed9 v\u00e0 kinh nghi\u1ec7m<\/h3>\n\n\n\n

V\u1ec1 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, h\u1ea7u h\u1ebft c\u00e1c v\u1ecb tr\u00ed Account Manager \u0111\u1ec1u y\u00eau c\u1ea7u b\u1eb1ng c\u1eed nh\u00e2n trong c\u00e1c ng\u00e0nh nh\u01b0 kinh doanh, marketing, qu\u1ea3n tr\u1ecb kinh doanh ho\u1eb7c c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan. Tuy nhi\u00ean, kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 k\u1ef9 n\u0103ng \u0111\u00f4i khi c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp cho y\u00eau c\u1ea7u v\u1ec1 b\u1eb1ng c\u1ea5p.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi kinh nghi\u1ec7m, c\u00e1c v\u1ecb tr\u00ed Account Manager th\u01b0\u1eddng y\u00eau c\u1ea7u t\u1eeb 3-5 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00e1c vai tr\u00f2 t\u01b0\u01a1ng t\u1ef1. V\u1ecb tr\u00ed Senior Account Manager ho\u1eb7c Key Account Manager c\u00f3 th\u1ec3 y\u00eau c\u1ea7u 5-10 n\u0103m kinh nghi\u1ec7m v\u00e0 th\u00e0nh t\u00edch ch\u1ee9ng minh kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 ng\u00e0nh \u0111\u1eb7c th\u00f9 c\u00f3 th\u1ec3 c\u00f3 y\u00eau c\u1ea7u b\u1ed5 sung v\u1ec1 ch\u1ee9ng ch\u1ec9 ho\u1eb7c ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh. V\u00ed d\u1ee5, Account Manager trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u00f3 th\u1ec3 c\u1ea7n hi\u1ec3u bi\u1ebft v\u1ec1 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n CNTT, trong khi Account Manager trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 quy \u0111\u1ecbnh t\u00e0i ch\u00ednh.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ti\u1ebfng Anh th\u00e0nh th\u1ea1o th\u01b0\u1eddng l\u00e0 y\u00eau c\u1ea7u kh\u00f4ng th\u1ec3 thi\u1ebfu, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ecb tr\u00ed l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf ho\u1eb7c t\u1ea1i c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia.<\/p>\n\n\n

\n
\"K\u1ef9
K\u1ef9 n\u0103ng c\u1ee7a Account Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

6. L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p c\u1ee7a Account Manager<\/h2>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n \u0111i\u1ec3n h\u00ecnh c\u00f9ng v\u1edbi c\u00e1c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n

B\u01b0\u1edbc 1: B\u1eaft \u0111\u1ea7u v\u1edbi v\u1ecb tr\u00ed nh\u1eadp m\u00f4n<\/h3>\n\n\n\n

Nhi\u1ec1u chuy\u00ean gia Account Manager b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p t\u1eeb c\u00e1c v\u1ecb tr\u00ed nh\u01b0:<\/p>\n\n\n\n

– Nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng (Customer Support Representative)<\/p>\n\n\n\n

– Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng (Sales Representative)<\/p>\n\n\n\n

– \u0110i\u1ec1u ph\u1ed1i vi\u00ean t\u00e0i kho\u1ea3n (Account Coordinator)<\/p>\n\n\n\n

– Tr\u1ee3 l\u00fd Account Manager (Account Manager Assistant)<\/p>\n\n\n\n

Nh\u1eefng v\u1ecb tr\u00ed n\u00e0y gi\u00fap \u1ee9ng vi\u00ean l\u00e0m quen v\u1edbi c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7. Th\u1eddi gian \u1edf c\u00e1c v\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 1-2 n\u0103m.<\/p>\n\n\n\n

B\u01b0\u1edbc 2: Chuy\u1ec3n sang v\u1ecb tr\u00ed Account Executive<\/h3>\n\n\n\n

Sau khi t\u00edch l\u0169y kinh nghi\u1ec7m ban \u0111\u1ea7u, b\u01b0\u1edbc ti\u1ebfp theo th\u01b0\u1eddng l\u00e0 v\u1ecb tr\u00ed Account Executive. \u1ede v\u1ecb tr\u00ed n\u00e0y, \u1ee9ng vi\u00ean s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ban \u0111\u1ea7u v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

B\u01b0\u1edbc 3: Tr\u1edf th\u00e0nh Account Manager<\/h3>\n\n\n\n

V\u1edbi kho\u1ea3ng 3-5 n\u0103m kinh nghi\u1ec7m, \u1ee9ng vi\u00ean c\u00f3 th\u1ec3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u0111\u1ea3m nh\u1eadn v\u1ecb tr\u00ed Account Manager. V\u1ecb tr\u00ed n\u00e0y s\u1ebd qu\u1ea3n l\u00fd m\u1ed9t danh m\u1ee5c kh\u00e1ch h\u00e0ng, t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7, \u0111\u1ed3ng th\u1eddi t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c.<\/p>\n\n\n\n

B\u01b0\u1edbc 4: Th\u0103ng ti\u1ebfn l\u00ean Senior Account Manager ho\u1eb7c Key Account Manager<\/h3>\n\n\n\n

Sau 5-7 n\u0103m kinh nghi\u1ec7m l\u00e0m Account Manager th\u00e0nh c\u00f4ng, \u1ee9ng vi\u00ean c\u00f3 th\u1ec3 th\u0103ng ti\u1ebfn l\u00ean v\u1ecb tr\u00ed Senior Account Manager ho\u1eb7c Key Account Manager. C\u1ea5p \u0111\u1ed9 n\u00e0y s\u1ebd qu\u1ea3n l\u00fd c\u00e1c t\u00e0i kho\u1ea3n l\u1edbn h\u01a1n, ph\u1ee9c t\u1ea1p h\u01a1n ho\u1eb7c c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ecdng \u0111i\u1ec3m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

B\u01b0\u1edbc 5: Ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng qu\u1ea3n l\u00fd<\/h3>\n\n\n\n

V\u1edbi kinh nghi\u1ec7m d\u00e0y d\u1eb7n v\u00e0 th\u00e0nh t\u00edch xu\u1ea5t s\u1eafc, \u1ee9ng vi\u00ean c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p theo h\u01b0\u1edbng qu\u1ea3n l\u00fd nh\u01b0:<\/p>\n\n\n\n

– Gi\u00e1m \u0111\u1ed1c qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n (Account Management Director)<\/p>\n\n\n\n

– Gi\u00e1m \u0111\u1ed1c kinh doanh (Sales Director)<\/p>\n\n\n\n

– Gi\u00e1m \u0111\u1ed1c quan h\u1ec7 kh\u00e1ch h\u00e0ng (Customer Relationship Director)<\/p>\n\n\n\n

– Gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n kinh doanh (Business Development Director)<\/p>\n\n\n\n

V\u1ecb tr\u00ed n\u00e0y s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i ng\u0169 Account Manager.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Manager l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd trong doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n

7. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p d\u00e0nh cho Account Manager<\/h2>\n\n\n\n

7.1 C\u00e1c ng\u00e0nh c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cho Account Manager<\/h3>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, nhu c\u1ea7u v\u1ec1 Account Manager \u0111ang gia t\u0103ng trong nhi\u1ec1u ng\u00e0nh, \u0111\u1eb7c bi\u1ec7t l\u00e0:<\/p>\n\n\n\n

1. C\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 ph\u1ea7n m\u1ec1m: C\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m nh\u01b0 Base.vn, FPT, VNG, c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng v\u00e0 gi\u1ea3i ph\u00e1p CNTT lu\u00f4n c\u1ea7n Account Manager \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p.<\/p>\n\n\n\n

2. D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh: Ng\u00e2n h\u00e0ng, c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh kh\u00e1c c\u1ea7n Account Manager \u0111\u1ec3 ph\u1ee5 tr\u00e1ch c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n VIP.<\/p>\n\n\n\n

3. Truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o: C\u00e1c agency qu\u1ea3ng c\u00e1o, c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 marketing c\u1ea7n Account Manager \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

4. B\u00e1n l\u1ebb v\u00e0 FMCG: C\u00e1c c\u00f4ng ty trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh v\u00e0 b\u00e1n l\u1ebb c\u1ea7n Account Manager \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i, chu\u1ed7i si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng.<\/p>\n\n\n\n

5. D\u01b0\u1ee3c ph\u1ea9m v\u00e0 y t\u1ebf: C\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n Account Manager \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m v\u00e0 c\u00e1c chuy\u00ean gia y t\u1ebf.<\/p>\n\n\n\n

6. Logistics v\u00e0 v\u1eadn t\u1ea3i: C\u00e1c c\u00f4ng ty logistics c\u1ea7n Account Manager \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a th\u01b0\u1eddng xuy\u00ean.<\/p>\n\n\n\n

7.2 Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p<\/h3>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, vai tr\u00f2 c\u1ee7a Account Manager \u0111ang c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 nh\u01b0:<\/p>\n\n\n\n

– T\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7: Account Manager c\u1ea7n th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, n\u1ec1n t\u1ea3ng CRM hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

– T\u01b0 duy t\u01b0 v\u1ea5n: Ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p k\u1ef3 v\u1ecdng Account Manager kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 t\u01b0 v\u1ea5n, gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c kinh doanh.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng ph\u00e2n t\u00edch: Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin th\u1ef1c t\u1ebf ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n\n\n\n

– Hi\u1ec3u bi\u1ebft v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1: Account Manager c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n

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\"C\u01a1
C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p d\u00e0nh cho Account Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

8. Base CRM – Tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho Account Manager trong qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

Base CRM<\/a> l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng v\u00e0 kinh doanh to\u00e0n di\u1ec7n t\u00edch h\u1ee3p 4 tr\u1ee5 c\u1ed9t S\u1ea3n ph\u1ea9m \u2013 B\u00e1n h\u00e0ng \u2013 Marketing \u2013 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, gi\u00fap Account Manager (AM) c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. Nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 Base CRM mang l\u1ea1i cho Account Manager l\u00e0:<\/p>\n\n\n\n

– Cung c\u1ea5p g\u00f3c nh\u00ecn 360 \u0111\u1ed9 v\u1ec1 t\u1eebng t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng, bao g\u1ed3m:<\/p>\n\n\n\n