{"id":23624,"date":"2025-10-31T11:02:10","date_gmt":"2025-10-31T04:02:10","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=23624"},"modified":"2025-10-31T11:14:06","modified_gmt":"2025-10-31T04:14:06","slug":"ban-hang-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/ban-hang-la-gi\/","title":{"rendered":"B\u00e1n h\u00e0ng l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang v\u1ec1 c\u00f4ng vi\u1ec7c t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n m\u00e0 kh\u00f4ng h\u1ec1 d\u1ec5"},"content":{"rendered":"\n

Trong chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng kinh doanh, b\u00e1n h\u00e0ng l\u00e0 kh\u00e2u then ch\u1ed1t \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, k\u1ebft n\u1ed1i nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi \u0111em doanh thu v\u1ec1 cho doanh nghi\u1ec7p. N\u1ebfu kh\u00f4ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, c\u1ea3 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m s\u1ebd xem nh\u01b0 v\u00f4 ngh\u0129a. Trong b\u00e0i vi\u1ebft sau \u0111\u00e2y h\u00e3y c\u00f9ng Base.vn<\/a> t\u00ecm hi\u1ec3u th\u1ef1c ch\u1ea5t b\u00e1n h\u00e0ng l\u00e0 g\u00ec, c\u00e1c h\u00ecnh th\u1ee9c v\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay.<\/p>\n\n\n\n

1. B\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n\n\n\n

1.1 \u0110\u1ecbnh ngh\u0129a b\u00e1n h\u00e0ng theo g\u00f3c nh\u00ecn kinh t\u1ebf h\u1ecdc<\/h3>\n\n\n\n

B\u00e1n h\u00e0ng<\/strong> l\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c hi\u1ec7n h\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a h\u00e0ng h\u00f3a, t\u1ee9c l\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1eeb h\u00ecnh th\u00e1i h\u00e0ng h\u00f3a sang h\u00ecnh th\u00e1i ti\u1ec1n t\u1ec7. Qu\u00e1 tr\u00ecnh n\u00e0y d\u1ef1a tr\u00ean vi\u1ec7c th\u1ecfa m\u00e3n nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, qua \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c ng\u01b0\u1eddi b\u00e1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng m\u1ea1i, b\u00e1n h\u00e0ng l\u00e0 giao d\u1ecbch hai chi\u1ec1u<\/strong> m\u00e0 trong \u0111\u00f3, b\u00ean b\u00e1n chuy\u1ec3n giao h\u00e0ng h\u00f3a v\u00e0 quy\u1ec1n s\u1edf h\u1eefu, b\u00ean mua th\u00ec tr\u1ea3 ti\u1ec1n v\u00e0 nh\u1eadn h\u00e0ng theo c\u00e1c \u0111i\u1ec1u kho\u1ea3n th\u1ecfa thu\u1eadn. \u0110\u00e2y l\u00e0 h\u00e0nh vi mua b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng mang t\u00ednh ph\u1ed5 qu\u00e1t v\u00e0 di\u1ec5n ra h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n

T\u1eeb g\u00f3c \u0111\u1ed9 kinh doanh, b\u00e1n h\u00e0ng kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 trao \u0111\u1ed5i s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u1ea5y ti\u1ec1n m\u00e0 c\u00f2n l\u00e0:<\/p>\n\n\n\n

– Qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, thuy\u1ebft ph\u1ee5c v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

– Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c t\u1ebf<\/p>\n\n\n\n

– C\u1ea7u n\u1ed1i g\u1eafn k\u1ebft gi\u1eefa doanh nghi\u1ec7p v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/p>\n\n\n\n

– Ph\u01b0\u01a1ng th\u1ee9c duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

Hi\u1ec3u m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc, b\u00e1n h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i (win-win), trong \u0111\u00f3 kh\u00e1ch h\u00e0ng<\/a> \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n

\n
\"B\u00e1n
B\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

1.2 L\u1ecbch s\u1eed v\u00e0 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng<\/h3>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb th\u1eddi xa x\u01b0a, b\u1eaft \u0111\u1ea7u v\u1edbi h\u00ecnh th\u1ee9c trao \u0111\u1ed5i h\u00e0ng h\u00f3a \u0111\u01a1n gi\u1ea3n gi\u1eefa c\u00e1c b\u1ed9 l\u1ea1c, c\u1ed9ng \u0111\u1ed3ng. Khi ti\u1ec1n t\u1ec7 ra \u0111\u1eddi, vi\u1ec7c mua b\u00e1n tr\u1edf n\u00ean thu\u1eadn ti\u1ec7n h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00e1c ch\u1ee3, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i nguy\u00ean th\u1ee7y.<\/p>\n\n\n\n

Trong th\u1eddi k\u1ef3 c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p (th\u1ebf k\u1ef7 18-19), ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng d\u1ea7n chuy\u00ean nghi\u1ec7p h\u00f3a v\u1edbi vi\u1ec7c s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t. Xu\u1ea5t hi\u1ec7n \u0111\u1ed9i ng\u0169 ng\u01b0\u1eddi b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p, k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m c\u00e1c ti\u1ec7m b\u00e1ch h\u00f3a l\u1edbn b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh.<\/p>\n\n\n\n

Gi\u1eefa th\u1ebf k\u1ef7 20, b\u00e1n h\u00e0ng tr\u1edf th\u00e0nh ng\u00e0nh ngh\u1ec1 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb. Nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u00f4ng \u0111\u1ea3o \u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n\n\n\n

B\u01b0\u1edbc sang k\u1ef7 nguy\u00ean s\u1ed1, internet v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n b\u1ed9 m\u1eb7t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. C\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng kh\u00f4ng gi\u1edbi h\u1ea1n v\u1ec1 kh\u00f4ng gian v\u00e0 th\u1eddi gian. C\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/a> v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch th\u1ee9c b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

Hi\u1ec7n nay, b\u00e1n h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng k\u1ebft h\u1ee3p gi\u1eefa khoa h\u1ecdc v\u00e0 ngh\u1ec7 thu\u1eadt. C\u00f4ng ngh\u1ec7 s\u1ed1 h\u00f3a nh\u01b0 CRM, ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u00f9ng v\u1edbi k\u1ef9 n\u0103ng giao ti\u1ebfp \u0111ang t\u1ea1o ra ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 ch\u01b0a t\u1eebng c\u00f3.<\/p>\n\n\n\n

1.3 Ph\u00e2n bi\u1ec7t b\u00e1n h\u00e0ng v\u1edbi ti\u1ebfp th\u1ecb (marketing) v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i kh\u00e1c<\/h3>\n\n\n\n

D\u00f9 c\u00f3 m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3, b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb l\u00e0 hai ho\u1ea1t \u0111\u1ed9ng kh\u00e1c bi\u1ec7t trong chu\u1ed7i gi\u00e1 tr\u1ecb kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh chi ti\u1ebft gi\u1eefa hai l\u0129nh v\u1ef1c n\u00e0y:<\/p>\n\n\n\n

Ti\u00eau ch\u00ed<\/td>B\u00e1n h\u00e0ng (Sales)<\/strong><\/td>Ti\u1ebfp th\u1ecb (Marketing)<\/a><\/strong><\/td>Ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i kh\u00e1c<\/strong><\/td><\/tr>
M\u1ee5c ti\u00eau ch\u00ednh<\/td>Chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh ng\u01b0\u1eddi mua th\u1ef1c s\u1ef1<\/td>T\u1ea1o nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/td>T\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho<\/td><\/tr>
T\u1ea7m nh\u00ecn <\/td>Ng\u1eafn h\u1ea1n, t\u1eadp trung v\u00e0o doanh s\u1ed1<\/td>D\u00e0i h\u1ea1n, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng<\/td>Trung v\u00e0 d\u00e0i h\u1ea1n<\/td><\/tr>
\u0110\u1ed1i t\u01b0\u1ee3ng<\/td>Kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, tr\u1ef1c ti\u1ebfp<\/td>Nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau r\u1ed9ng l\u1edbn h\u01a1n<\/td>Nh\u00e0 cung c\u1ea5p, \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i<\/td><\/tr>
Th\u1eddi \u0111i\u1ec3m <\/td>Sau khi marketing t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/td>Tr\u01b0\u1edbc b\u00e1n h\u00e0ng, t\u1ea1o c\u01a1 s\u1edf cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n <\/td>Di\u1ec5n ra song song v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c<\/td><\/tr>
Quy tr\u00ecnh <\/td>C\u00e1 nh\u00e2n h\u00f3a, 1-1, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp <\/td>\u0110\u1ea1i ch\u00fang, 1-nhi\u1ec1u, gi\u00e1n ti\u1ebfp<\/td>Theo quy tr\u00ecnh ti\u00eau chu\u1ea9n, h\u1ec7 th\u1ed1ng<\/td><\/tr>
\u0110o l\u01b0\u1eddng<\/td>Doanh s\u1ed1, s\u1ed1 \u0111\u01a1n h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/td>L\u01b0\u1ee3ng ti\u1ebfp c\u1eadn, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/td>Hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, chi ph\u00ed, t\u1ed1c \u0111\u1ed9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y, Marketing t\u1ea1o ra nhu c\u1ea7u, c\u00f2n b\u00e1n h\u00e0ng th\u00ec \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3. Marketing gi\u1ed1ng nh\u01b0 vi\u1ec7c gieo h\u1ea1t, t\u01b0\u1edbi n\u01b0\u1edbc cho c\u00e2y ph\u00e1t tri\u1ec3n, c\u00f2n b\u00e1n h\u00e0ng l\u00e0 thu ho\u1ea1ch th\u00e0nh qu\u1ea3. S\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n l\u00e0 marketing th\u01b0\u1eddng ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng l\u00fac (one-to-many), trong khi b\u00e1n h\u00e0ng th\u01b0\u1eddng l\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua (one-to-one).<\/p>\n\n\n\n

Trong khi \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i kh\u00e1c nh\u01b0 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng<\/a>, ki\u1ec3m so\u00e1t h\u00e0ng t\u1ed3n kho, th\u1ef1c hi\u1ec7n logistics c\u00f3 vai tr\u00f2 h\u1ed7 tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng nh\u01b0ng kh\u00f4ng tr\u1ef1c ti\u1ebfp t\u1ea1o ra doanh thu.<\/p>\n\n\n\n

2. Vai tr\u00f2 c\u1ee7a b\u00e1n h\u00e0ng trong doanh nghi\u1ec7p v\u00e0 n\u1ec1n kinh t\u1ebf<\/h2>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh thu<\/a> tr\u1ef1c ti\u1ebfp cho doanh nghi\u1ec7p, m\u00e0 c\u00f2n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a n\u1ec1n kinh t\u1ebf x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t khi n\u1ec1n kinh t\u1ebf \u0111ang h\u1ed9i nh\u1eadp s\u00e2u r\u1ed9ng, b\u00e1n h\u00e0ng \u0111\u00e3 v\u01b0\u1ee3t ra kh\u1ecfi kh\u00e1i ni\u1ec7m truy\u1ec1n th\u1ed1ng v\u1ec1 “giao d\u1ecbch \u0111\u01a1n thu\u1ea7n”. N\u00f3 tr\u1edf th\u00e0nh qu\u00e1 tr\u00ecnh t\u1ea1o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i, x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1eefng ch\u1eafc cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

2.1 K\u1ebft n\u1ed1i gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n

Vai tr\u00f2 k\u1ebft n\u1ed1i c\u1ee7a b\u00e1n h\u00e0ng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i, n\u01a1i s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau d\u00f9ng th\u01b0\u1eddng t\u00e1ch bi\u1ec7t v\u1ec1 kh\u00f4ng gian v\u00e0 th\u1eddi gian. B\u00e1n h\u00e0ng gi\u00fap:<\/p>\n\n\n\n

– \u0110\u01b0a s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t t\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng th\u00f4ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p. V\u1edbi \u0111\u1eb7c th\u00f9 \u0111\u1ecba l\u00fd Vi\u1ec7t Nam tr\u1ea3i d\u00e0i, vi\u1ec7c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c trung t\u00e2m s\u1ea3n xu\u1ea5t \u0111\u1ebfn t\u1eadn v\u00f9ng n\u00f4ng th\u00f4n, mi\u1ec1n n\u00fai l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn m\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng gi\u1ea3i quy\u1ebft.<\/p>\n\n\n\n

– Gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd c\u1ea7n. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 ng\u01b0\u1eddi gi\u1ea3i th\u00edch, t\u01b0 v\u1ea5n v\u1ec1 c\u00f4ng d\u1ee5ng, c\u00e1ch s\u1eed d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

– Mang th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf l\u1ea1i nh\u00e0 s\u1ea3n xu\u1ea5t, t\u1ea1o c\u01a1 s\u1edf cho vi\u1ec7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 k\u00eanh t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau d\u00f9ng. C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Tiki hay Lazada \u0111\u00e3 t\u1ea1o ra c\u1ea7u n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t nh\u1ecf l\u1ebb v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng, gi\u1ea3m thi\u1ec3u vai tr\u00f2 c\u1ee7a c\u00e1c trung gian truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

2.2 T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh thu, l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/h3>\n\n\n\n

B\u00e1n h\u00e0ng l\u00e0 ngu\u1ed3n t\u1ea1o ra doanh thu ch\u00ednh y\u1ebfu, quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Khi ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0, nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

T\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh cao nh\u01b0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng hay d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng th\u00f4ng th\u00e1i th\u01b0\u1eddng t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u v\u00e0 nh\u1eefng c\u00f4ng ty ch\u1ec9 t\u1ed3n t\u1ea1i v\u1eeba \u0111\u1ee7. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng t\u1ed1t gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, t\u0103ng bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 t\u1ea1o d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

B\u00e1n h\u00e0ng c\u00f2n \u0111\u00f3ng vai tr\u00f2 tr\u1ee5 c\u1ed9t trong ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng khi:<\/p>\n\n\n\n

– Gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o giao d\u1ecbch ng\u1eafn h\u1ea1n<\/p>\n\n\n\n

– T\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c thu h\u1ed3i v\u00e0 t\u00e1i ch\u1ebf s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/p>\n\n\n\n

– H\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng c\u00f3 tr\u00e1ch nhi\u1ec7m<\/p>\n\n\n\n

2.3 Vai tr\u00f2 trong chu\u1ed7i cung \u1ee9ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

Trong chu\u1ed7i cung \u1ee9ng, b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00e2u cu\u1ed1i c\u00f9ng m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a to\u00e0n b\u1ed9 chu\u1ed7i. D\u1ef1 b\u00e1o b\u00e1n h\u00e0ng ch\u00ednh x\u00e1c gi\u00fap t\u1ed1i \u01b0u h\u00f3a k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t, l\u01b0u kho v\u00e0 v\u1eadn chuy\u1ec3n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong c\u00e1c ng\u00e0nh nh\u01b0 th\u1eddi trang, th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng hay \u0111i\u1ec7n t\u1eed c\u00f4ng ngh\u1ec7, n\u01a1i chu k\u1ef3 s\u1ed1ng s\u1ea3n ph\u1ea9m ng\u1eafn v\u00e0 chi ph\u00ed l\u01b0u kho cao.<\/p>\n\n\n\n

\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng \u0111\u00f3ng vai tr\u00f2 c\u1ed1t c\u00e1n trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd l\u00e0 “g\u01b0\u01a1ng m\u1eb7t” c\u1ee7a doanh nghi\u1ec7p, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t tr\u1ea3i nghi\u1ec7m b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p v\u00e0 th\u00e2n thi\u1ec7n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, trong khi d\u1ecbch v\u1ee5 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i nghi\u00eam tr\u1ecdng \u0111\u1ebfn uy t\u00edn c\u00f4ng ty.<\/p>\n\n\n

\n
\"Vai
Vai tr\u00f2 c\u1ee7a b\u00e1n h\u00e0ng trong doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n

2.4 \u1ea2nh h\u01b0\u1edfng t\u1eeb chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i<\/h3>\n\n\n\n

C\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u00e3 m\u1edf ra nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng m\u1edbi nh\u01b0:<\/p>\n\n\n\n

– B\u00e1n h\u00e0ng \u0111a k\u00eanh (omnichannel), t\u00edch h\u1ee3p gi\u1eefa c\u1eeda h\u00e0ng v\u1eadt l\u00fd v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn<\/p>\n\n\n\n

– B\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 chatbot<\/p>\n\n\n\n

– B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn<\/p>\n\n\n\n

– B\u00e1n h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng live streaming<\/p>\n\n\n\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ed5i m\u1edbi ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng. Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch, thu\u1eadn ti\u1ec7n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. Theo \u0111\u00f3, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng hi\u1ec7n nay kh\u00f4ng ch\u1ec9 c\u1ea7n k\u1ef9 n\u0103ng giao ti\u1ebfp truy\u1ec1n th\u1ed1ng m\u00e0 c\u00f2n ph\u1ea3i th\u00e0nh th\u1ea1o c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 g\u00ec? \u201cS\u1ed5 tay\u201d chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n

3. C\u00e1c h\u00ecnh th\u1ee9c v\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/h2>\n\n\n\n

N\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng m\u1edbi ra \u0111\u1eddi nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7. M\u1ed7i h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i \u0111ang t\u1ea1o ra m\u1ed9t b\u1ee9c tranh th\u01b0\u01a1ng m\u1ea1i \u0111a d\u1ea1ng v\u00e0 s\u00f4i \u0111\u1ed9ng. T\u1eeb c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng \u1edf n\u00f4ng th\u00f4n \u0111\u1ebfn c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i s\u1ea7m u\u1ea5t \u1edf th\u00e0nh th\u1ecb, t\u1eeb ti\u1ec7m t\u1ea1p h\u00f3a \u0111\u1ebfn c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00e1c h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng n\u00e0y c\u00f9ng t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n\n\n\n

3.1 B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp (Direct Selling)<\/h3>\n\n\n\n

B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp l\u00e0 ph\u01b0\u01a1ng th\u1ee9c doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng m\u00e0 kh\u00f4ng qua c\u00e1c k\u00eanh trung gian. M\u00f4 h\u00ecnh n\u00e0y t\u1ea1o ra m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua, cho ph\u00e9p c\u00f4ng ty truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin s\u1ea3n ph\u1ea9m chi ti\u1ebft \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp ph\u00e1t tri\u1ec3n m\u1ea1nh trong c\u00e1c ng\u00e0nh nh\u01b0 m\u1ef9 ph\u1ea9m, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 \u0111\u1ed3 gia d\u1ee5ng. C\u00e1c c\u00f4ng ty nh\u01b0 Oriflame, Amway hay Tupperware \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc. H\u1ecd kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n truy\u1ec1n b\u00e1 l\u1ed1i s\u1ed1ng, t\u1ea1o c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung th\u00e0nh.<\/p>\n\n\n\n

\u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng, mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n do c\u1eaft gi\u1ea3m chi ph\u00ed trung gian. Tuy nhi\u00ean, kh\u00f3 kh\u0103n trong vi\u1ec7c m\u1edf r\u1ed9ng nhanh ch\u00f3ng quy m\u00f4 v\u00e0 ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng l\u00e0 r\u00e0o c\u1ea3n \u0111\u00e1ng c\u00e2n nh\u1eafc c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n\n\n

\n
\"B\u00e1n
B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/em><\/figcaption><\/figure><\/div>\n\n\n

3.2 B\u00e1n l\u1ebb (Retail) v\u00e0 b\u00e1n bu\u00f4n (Wholesale)<\/h3>\n\n\n\n

B\u00e1n l\u1ebb l\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf, nh\u1eb1m ph\u1ee5c v\u1ee5 nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a c\u00e1 nh\u00e2n ho\u1eb7c h\u1ed9 gia \u0111\u00ecnh. T\u1ea1i Vi\u1ec7t Nam, b\u00e1n l\u1ebb c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i nh\u01b0:<\/p>\n\n\n\n

– C\u1eeda h\u00e0ng chuy\u00ean doanh (specialty store) nh\u01b0 FPT Shop, Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng<\/p>\n\n\n\n

– Si\u00eau th\u1ecb v\u00e0 \u0111\u1ea1i si\u00eau th\u1ecb nh\u01b0 Vinmart, Big C, Aeon Mall<\/p>\n\n\n\n

– C\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u01b0 Circle K, Ministop, 7-Eleven<\/p>\n\n\n\n

– Ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u1eabn chi\u1ebfm \u01b0u th\u1ebf \u1edf c\u00e1c khu v\u1ef1c n\u00f4ng th\u00f4n v\u00e0 v\u00f9ng ven \u0111\u00f4 th\u1ecb<\/p>\n\n\n\n

B\u00e1n bu\u00f4n l\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn cho c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh kh\u00e1c nh\u01b0 nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c t\u1ed5 ch\u1ee9c. C\u00e1c trung t\u00e2m b\u00e1n bu\u00f4n l\u1edbn t\u1ea1i Vi\u1ec7t Nam nh\u01b0 ch\u1ee3 B\u00ecnh T\u00e2y (TP.HCM), ch\u1ee3 \u0110\u1ed3ng Xu\u00e2n (H\u00e0 N\u1ed9i) hay c\u00e1c khu th\u01b0\u01a1ng m\u1ea1i Ninh Hi\u1ec7p, L\u1ea1ng S\u01a1n \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o trong chu\u1ed7i cung \u1ee9ng h\u00e0ng h\u00f3a to\u00e0n qu\u1ed1c.<\/p>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb n\u1eb1m \u1edf \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. Trong khi b\u00e1n l\u1ebb t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i, th\u00ec b\u00e1n bu\u00f4n ch\u00fa tr\u1ecdng v\u00e0o gi\u00e1 c\u1ea3 c\u1ea1nh tranh, s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 d\u1ecbch v\u1ee5 logistics.<\/p>\n\n\n\n

3.3 B\u00e1n h\u00e0ng qua \u0111\u1ea1i l\u00fd\/ph\u00e2n ph\u1ed1i<\/h3>\n\n\n\n

M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng qua \u0111\u1ea1i l\u00fd l\u00e0 c\u00e1ch nh\u00e0 s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng c\u00e1c \u0111\u01a1n v\u1ecb trung gian \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ea1i l\u00fd \u0111\u01b0\u1ee3c ph\u00e9p b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 nh\u1eadn hoa h\u1ed3ng ho\u1eb7c chi\u1ebft kh\u1ea5u t\u1eeb doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i ph\u00e1t tri\u1ec3n m\u1ea1nh trong c\u00e1c ng\u00e0nh nh\u01b0 xe m\u00e1y, \u00f4 t\u00f4, thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed gia d\u1ee5ng v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng. V\u00ed d\u1ee5 nh\u01b0 Honda, Toyota, Vinamilk hay Unilever \u0111\u1ec1u c\u00f3 m\u1ea1ng l\u01b0\u1edbi \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i tr\u1ea3i r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i th\u00e0nh c\u00f4ng t\u1ea1i Vi\u1ec7t Nam l\u00e0 C\u00f4ng ty CP S\u1eefa Vi\u1ec7t Nam (Vinamilk). V\u1edbi m\u1ea1ng l\u01b0\u1edbi h\u01a1n 250 nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n v\u00e0 h\u01a1n 150.000 \u0111i\u1ec3m b\u00e1n l\u1ebb tr\u00ean to\u00e0n qu\u1ed1c, Vinamilk \u0111\u00e3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eadn v\u00f9ng s\u00e2u v\u00f9ng xa, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u ng\u00e0nh s\u1eefa Vi\u1ec7t Nam.<\/p>\n\n\n\n

L\u1ee3i th\u1ebf c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 th\u1ea5p h\u01a1n so v\u1edbi t\u1ef1 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng. Tuy nhi\u00ean, nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd ph\u1ea3i chia s\u1ebb l\u1ee3i nhu\u1eadn v\u00e0 c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ea1i c\u00e1c \u0111\u1ea1i l\u00fd.<\/p>\n\n\n\n

3.4 B\u00e1n h\u00e0ng online v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h3>\n\n\n\n

B\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ch\u1ee7 l\u1ef1c trong th\u1eadp k\u1ef7 qua t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t sau \u0111\u1ea1i d\u1ecbch COVID-19. C\u00e1c h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng online ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay bao g\u1ed3m:<\/p>\n\n\n\n

– S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Shopee, Lazada, Tiki, Sendo)<\/p>\n\n\n\n

– Website b\u00e1n h\u00e0ng ri\u00eang c\u1ee7a doanh nghi\u1ec7p<\/p>\n\n\n\n

– B\u00e1n h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, Instagram, TikTok)<\/p>\n\n\n\n

– B\u00e1n h\u00e0ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng<\/p>\n\n\n\n

– Livestream b\u00e1n h\u00e0ng<\/p>\n\n\n\n

M\u1ed9t th\u1ed1ng k\u00ea cho th\u1ea5y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 16 \u0111\u1ebfn 30%<\/a> trong n\u0103m nh\u1eefng n\u0103m qua, v\u00e0 cao nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

\u0110i\u1ec3m m\u1ea1nh c\u1ee7a b\u00e1n h\u00e0ng online l\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng b\u1ea5t k\u1ec3 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 th\u1eddi gian, h\u01a1n n\u1eefa, chi ph\u00ed v\u1eadn h\u00e0nh th\u1ea5p h\u01a1n so v\u1edbi c\u1eeda h\u00e0ng v\u1eadt l\u00fd. Tuy nhi\u00ean, th\u00e1ch th\u1ee9c v\u1ec1 logistics, thanh to\u00e1n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft.<\/p>\n\n\n

\n
\"B\u00e1n
B\u00e1n h\u00e0ng online v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/em><\/figcaption><\/figure><\/div>\n\n\n

3.5 B\u00e1n h\u00e0ng \u0111a c\u1ea5p, nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 c\u00e1c m\u00f4 h\u00ecnh m\u1edbi<\/h3>\n\n\n\n

B\u00e1n h\u00e0ng \u0111a c\u1ea5p (Multi-level Marketing – MLM) l\u00e0 m\u00f4 h\u00ecnh kinh doanh m\u00e0 trong \u0111\u00f3 ng\u01b0\u1eddi tham gia kh\u00f4ng ch\u1ec9 nh\u1eadn hoa h\u1ed3ng t\u1eeb doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n m\u00e0 c\u00f2n t\u1eeb doanh s\u1ed1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi h\u1ecd gi\u1edbi thi\u1ec7u tham gia v\u00e0o h\u1ec7 th\u1ed1ng. T\u1ea1i Vi\u1ec7t Nam, m\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd b\u1edfi Ngh\u1ecb \u0111\u1ecbnh 40\/2018\/N\u0110-CP<\/a> v\u1ec1 qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng kinh doanh theo ph\u01b0\u01a1ng th\u1ee9c \u0111a c\u1ea5p.<\/p>\n\n\n\n

Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i (Franchising) l\u00e0 m\u00f4 h\u00ecnh m\u00e0 m\u1ed9t doanh nghi\u1ec7p (b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n) c\u1ea5p ph\u00e9p cho \u0111\u01a1n v\u1ecb kh\u00e1c (b\u00ean nh\u1eadn quy\u1ec1n) quy\u1ec1n s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u, quy tr\u00ecnh, b\u00ed quy\u1ebft kinh doanh,…\u0111\u1ec3 kinh doanh trong m\u1ed9t khu v\u1ef1c v\u00e0 th\u1eddi gian x\u00e1c \u0111\u1ecbnh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n n\u1ed5i ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m Highlands Coffee, Ph\u1edf 24, The Coffee House, Kichi Kichi, Pizza Hut,…<\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng m\u1edbi \u0111ang n\u1ed5i l\u00ean nh\u01b0:<\/p>\n\n\n\n

– Pop-up store: c\u1eeda h\u00e0ng t\u1ea1m th\u1eddi m\u1edf trong th\u1eddi gian ng\u1eafn t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao<\/p>\n\n\n\n

– Social commerce: k\u1ebft h\u1ee3p gi\u1eefa m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n\n\n\n

– Subscription model: m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd \u0111\u1ecbnh k\u1ef3, kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed theo th\u00e1ng\/n\u0103m \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 li\u00ean t\u1ee5c<\/p>\n\n\n\n

3.6 So s\u00e1nh \u0111\u1eb7c \u0111i\u1ec3m, \u01b0u \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c<\/h3>\n\n\n\n
M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng<\/td>\u01afu \u0111i\u1ec3m ch\u00ednh<\/td>Nh\u01b0\u1ee3c \u0111i\u1ec3m ch\u00ednh<\/td>Ph\u00f9 h\u1ee3p v\u1edbi<\/td><\/tr>
B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/td>– X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng- Ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5- Nh\u1eadn ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng<\/td>– Kh\u00f3 m\u1edf r\u1ed9ng quy m\u00f4- Chi ph\u00ed nh\u00e2n s\u1ef1 cao- Gi\u1edbi h\u1ea1n v\u1ec1 \u0111\u1ecba l\u00fd<\/td>S\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao, c\u1ea7n t\u01b0 v\u1ea5n nhi\u1ec1u (nh\u01b0 trang s\u1ee9c, b\u1ea3o hi\u1ec3m)<\/td><\/tr>
B\u00e1n l\u1ebb<\/td>– Ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng- Nh\u1eadn thanh to\u00e1n ngay l\u1eadp t\u1ee9c- Kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m<\/td>– Chi ph\u00ed m\u1eb7t b\u1eb1ng, v\u1eadn h\u00e0nh cao- C\u1ea1nh tranh gay g\u1eaft- Ph\u1ee5 thu\u1ed9c v\u00e0o khu v\u1ef1c, v\u1ecb tr\u00ed<\/td>H\u00e0ng ti\u00eau d\u00f9ng nhanh, th\u1eddi trang, th\u1ef1c ph\u1ea9m<\/td><\/tr>
B\u00e1n bu\u00f4n<\/td>– Doanh s\u1ed1 l\u1edbn, \u1ed5n \u0111\u1ecbnh- Chi ph\u00ed marketing th\u1ea5p- Quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n h\u00f3a<\/td>– Bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p- Ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng l\u1edbn- R\u1ee7i ro c\u00f4ng n\u1ee3 <\/td>H\u00e0ng h\u00f3a s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, c\u00f3 th\u1ec3 l\u01b0u kho<\/td><\/tr>
B\u00e1n qua \u0111\u1ea1i l\u00fd<\/td>– Nhanh ch\u00f3ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng- \u0110\u1ea7u t\u01b0 ban \u0111\u1ea7u th\u1ea5p- T\u1eadn d\u1ee5ng quan h\u1ec7 \u0111\u1ecba ph\u01b0\u01a1ng<\/td>– Kh\u00f3 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng- Chia s\u1ebb l\u1ee3i nhu\u1eadn- Xung \u0111\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i<\/td>Thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, xe c\u1ed9, h\u00e0ng c\u00f4ng nghi\u1ec7p <\/td><\/tr>
B\u00e1n h\u00e0ng online <\/td>– Ti\u1ebfp c\u1eadn to\u00e0n c\u1ea7u- Chi ph\u00ed v\u1eadn h\u00e0nh th\u1ea5p- Ho\u1ea1t \u0111\u1ed9ng 24\/7<\/td>– C\u1ea1nh tranh kh\u1ed1c li\u1ec7t- V\u1ea5n \u0111\u1ec1 logistics- Thi\u1ebfu tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/td>H\u1ea7u h\u1ebft c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m<\/td><\/tr>
B\u00e1n h\u00e0ng \u0111a c\u1ea5p<\/td>– M\u1ea1ng l\u01b0\u1edbi ng\u01b0\u1eddi b\u00e1n l\u1edbn- Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh th\u1ea5p- \u0110\u1ed9ng l\u1ef1c cao cho ng\u01b0\u1eddi b\u00e1n<\/td>– D\u1ec5 b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 ti\u00eau c\u1ef1c- R\u1ee7i ro ph\u00e1p l\u00fd- B\u00e3o h\u00f2a th\u1ecb tr\u01b0\u1eddng<\/td>Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, m\u1ef9 ph\u1ea9m, s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/td><\/tr>
Nh\u01b0\u1ee3ng quy\u1ec1n<\/td>– M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u nhanh- T\u1eadn d\u1ee5ng v\u1ed1n c\u1ee7a \u0111\u1ed1i t\u00e1c- M\u00f4 h\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3<\/td>– Kh\u00f3 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng- Chi ph\u00ed ban \u0111\u1ea7u cao- \u00cdt linh ho\u1ea1t <\/td>D\u1ecbch v\u1ee5 \u0103n u\u1ed1ng, gi\u00e1o d\u1ee5c, b\u00e1n l\u1ebb<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

4. Quy tr\u00ecnh v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n

4.1 Qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng t\u1eeb ti\u1ebfp c\u1eadn \u0111\u1ebfn ch\u1ed1t \u0111\u01a1n (c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n, v\u00ed d\u1ee5 th\u1ef1c t\u1ebf)<\/h3>\n\n\n\n

Quy tr\u00ecnh b\u00e1n h\u00e0ng b\u00e0i b\u1ea3n<\/a> th\u01b0\u1eddng bao g\u1ed3m 7 b\u01b0\u1edbc nh\u01b0 sau:<\/p>\n\n\n\n

B\u01b0\u1edbc 1: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u, kh\u1ea3 n\u0103ng v\u00e0 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n\n\n\n

– Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

– S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ef1c tuy\u1ebfn<\/p>\n\n\n\n

– Tham gia c\u00e1c h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m ng\u00e0nh h\u00e0ng<\/p>\n\n\n\n

– X\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi gi\u1edbi thi\u1ec7u<\/p>\n\n\n\n

V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m nh\u01b0 Base.vn c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c doanh nghi\u1ec7p \u0111ang trong giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1, t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o v\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, ho\u1eb7c li\u00ean h\u1ec7 v\u1edbi c\u00e1c hi\u1ec7p h\u1ed9i doanh nghi\u1ec7p.<\/p>\n\n\n\n

B\u01b0\u1edbc 2: Chu\u1ea9n b\u1ecb th\u00f4ng tin k\u1ef9 l\u01b0\u1ee1ng<\/strong><\/p>\n\n\n\n

Tr\u01b0\u1edbc khi ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n:<\/p>\n\n\n\n

– Thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng (quy m\u00f4, l\u0129nh v\u1ef1c, nhu c\u1ea7u ti\u1ec1m \u1ea9n)<\/p>\n\n\n\n

– Nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 l\u1ee3i \u00edch mang l\u1ea1i<\/p>\n\n\n\n

– Chu\u1ea9n b\u1ecb t\u00e0i li\u1ec7u, h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c, m\u1eabu s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n

– X\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n g\u1eb7p g\u1ee1<\/p>\n\n\n\n

B\u01b0\u1edbc 3: Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n:<\/p>\n\n\n\n

– T\u1ea1o s\u1ef1 tho\u1ea3i m\u00e1i v\u00e0 tin t\u01b0\u1edfng<\/p>\n\n\n\n

– G\u00e2y ch\u00fa \u00fd b\u1eb1ng c\u00e2u h\u1ecfi ho\u1eb7c th\u00f4ng tin gi\u00e1 tr\u1ecb<\/p>\n\n\n\n

– Gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n v\u00e0 c\u00f4ng ty m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, chuy\u00ean nghi\u1ec7p<\/p>\n\n\n\n

– \u0110\u1ec1 c\u1eadp \u0111\u1ebfn l\u00fd do li\u00ean h\u1ec7 v\u00e0 l\u1ee3i \u00edch c\u1ee7a cu\u1ed9c g\u1eb7p<\/p>\n\n\n\n

V\u00ed d\u1ee5: “Ch\u00e0o anh Minh, t\u00f4i l\u00e0 H\u01b0\u01a1ng t\u1eeb Base.vn. Ch\u00fang t\u00f4i \u0111ang gi\u00fap nhi\u1ec1u doanh nghi\u1ec7p c\u00f9ng ng\u00e0nh v\u1edbi anh t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh nh\u00e2n s\u1ef1, gi\u00fap ti\u1ebft ki\u1ec7m 30% th\u1eddi gian qu\u1ea3n l\u00fd. T\u00f4i mu\u1ed1n chia s\u1ebb v\u1edbi anh m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u00f4ng ty m\u00ecnh.”<\/p>\n\n\n\n

B\u01b0\u1edbc 4: Gi\u1edbi thi\u1ec7u, tr\u00ecnh b\u00e0y v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/strong><\/p>\n\n\n\n

T\u1ea1i b\u01b0\u1edbc n\u00e0y, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd:<\/p>\n\n\n\n

– T\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi<\/p>\n\n\n\n

– Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u \u0111\u00f3<\/p>\n\n\n\n

– Nh\u1ea5n m\u1ea1nh v\u00e0o l\u1ee3i \u00edch c\u1ee5 th\u1ec3, kh\u00f4ng ch\u1ec9 t\u00ednh n\u0103ng<\/p>\n\n\n\n

– S\u1eed d\u1ee5ng c\u00e1c b\u1eb1ng ch\u1ee9ng, case studies \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady<\/p>\n\n\n\n

V\u00ed d\u1ee5: Thay v\u00ec ch\u1ec9 n\u00f3i “Ph\u1ea7n m\u1ec1m c\u1ee7a ch\u00fang t\u00f4i c\u00f3 module qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1”, h\u00e3y n\u00f3i “Module qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 gi\u00fap anh ti\u1ebft ki\u1ec7m 15 gi\u1edd m\u1ed7i th\u00e1ng trong vi\u1ec7c ch\u1ea5m c\u00f4ng v\u00e0 t\u00ednh l\u01b0\u01a1ng, \u0111\u1ed3ng th\u1eddi gi\u1ea3m 90% sai s\u00f3t trong qu\u00e1 tr\u00ecnh n\u00e0y.”<\/p>\n\n\n\n

B\u01b0\u1edbc 5: X\u1eed l\u00fd th\u1eafc m\u1eafc v\u00e0 ph\u1ea3n \u0111\u1ed1i<\/strong><\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi r\u00e0o c\u1ea3n t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng vi\u1ec7c m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n l\u00e0m l\u00e0:<\/p>\n\n\n\n

– L\u1eafng nghe v\u00e0 ghi nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

– T\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n s\u00e2u xa t\u1ea1i sao kh\u00e1ch h\u00e0ng ph\u1ea3n \u0111\u1ed1i\/t\u1eeb ch\u1ed1i<\/p>\n\n\n\n

– Cung c\u1ea5p th\u00f4ng tin, gi\u1ea3i ph\u00e1p ho\u1eb7c b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 x\u00f3a b\u1ecf lo ng\u1ea1i<\/p>\n\n\n\n

– Chuy\u1ec3n ph\u1ea3n \u0111\u1ed1i th\u00e0nh c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n

B\u01b0\u1edbc 6: Ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/p>\n\n\n\n

Khi nh\u1eadn th\u1ea5y kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n:<\/p>\n\n\n\n

– \u0110\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng \u00e1n l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p<\/p>\n\n\n\n

– T\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch (khuy\u1ebfn m\u00e3i c\u00f3 th\u1eddi h\u1ea1n, s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n)<\/p>\n\n\n\n

– T\u00f3m t\u1eaft l\u1ee3i \u00edch ch\u00ednh v\u00e0 gi\u00e1 tr\u1ecb mang l\u1ea1i<\/p>\n\n\n\n

– H\u1ecfi tr\u1ef1c ti\u1ebfp v\u1ec1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/p>\n\n\n\n

V\u00ed d\u1ee5: “V\u1edbi nh\u1eefng l\u1ee3i \u00edch \u0111\u00e3 th\u1ea3o lu\u1eadn, ch\u00fang ta c\u00f3 hai g\u00f3i d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u00f4ng ty anh. G\u00f3i Premium s\u1ebd bao g\u1ed3m t\u00ednh n\u0103ng t\u00edch h\u1ee3p v\u1edbi ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n m\u00e0 anh \u0111ang d\u00f9ng. N\u1ebfu k\u00fd h\u1ee3p \u0111\u1ed3ng trong tu\u1ea7n n\u00e0y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 anh tri\u1ec3n khai ngay v\u00e0 mi\u1ec5n ph\u00ed \u0111\u00e0o t\u1ea1o cho to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean.”<\/p>\n\n\n\n

B\u01b0\u1edbc 7: Ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng<\/strong><\/p>\n\n\n\n

T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng n\u00ean k\u1ebft th\u00fac sau khi ch\u1ed1t \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng\/h\u1ee3p \u0111\u1ed3ng. Thay v\u00e0o \u0111\u00f3, nh\u00e2n vi\u00ean c\u1ea7n:<\/p>\n\n\n\n

– Theo d\u00f5i qu\u00e1 tr\u00ecnh tri\u1ec3n khai, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n

– Gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh<\/p>\n\n\n\n

– Li\u00ean h\u1ec7 \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 n\u1eafm b\u1eaft ph\u1ea3n h\u1ed3i<\/p>\n\n\n\n

– Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ed5 sung khi ph\u00f9 h\u1ee3p<\/p>\n\n\n

\n
\"Quy
Quy tr\u00ecnh b\u00e1n h\u00e0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n

4.2 K\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

K\u1ef9 n\u0103ng giao ti\u1ebfp<\/a> l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng sau:<\/p>\n\n\n\n

– L\u1eafng nghe ch\u1ee7 \u0111\u1ed9ng: Kh\u00f4ng ch\u1ec9 nghe nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng n\u00f3i, m\u00e0 c\u00f2n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u \u1ea9n sau l\u1eddi n\u00f3i, th\u00f4ng qua vi\u1ec7c:<\/p>\n\n\n\n