{"id":24070,"date":"2025-11-04T16:56:46","date_gmt":"2025-11-04T09:56:46","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=24070"},"modified":"2025-11-04T17:10:58","modified_gmt":"2025-11-04T10:10:58","slug":"marketing-manager-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/marketing-manager-la-gi\/","title":{"rendered":"Marketing Manager l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 nhi\u1ec7m v\u1ee5 trong doanh nghi\u1ec7p"},"content":{"rendered":"\n

Marketing Manager kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 nh\u00e2n t\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n cho doanh nghi\u1ec7p. T\u1ea1i Vi\u1ec7t Nam, nhu c\u1ea7u v\u1ec1 nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd marketing chuy\u00ean nghi\u1ec7p \u0111ang t\u0103ng m\u1ea1nh, \u0111\u1eb7c bi\u1ec7t khi c\u00e1c c\u00f4ng ty t\u00edch c\u1ef1c m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n trong n\u1ec1n kinh t\u1ebf s\u1ed1. B\u00e0i vi\u1ebft n\u00e0y c\u1ee7a Base.vn<\/a> s\u1ebd gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc v\u1ec1 Marketing Manager l\u00e0 g\u00ec<\/strong>, t\u1eeb \u0111\u1ecbnh ngh\u0129a, tr\u00e1ch nhi\u1ec7m, k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ebfn l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p v\u00e0 tri\u1ec3n v\u1ecdng trong n\u0103m 2025.<\/p>\n\n\n\n

1. Marketing Manager l\u00e0 g\u00ec?<\/h2>\n\n\n\n

1.1 \u0110\u1ecbnh ngh\u0129a v\u00e0 gi\u1ea3i th\u00edch v\u1ecb tr\u00ed Marketing Manager<\/h3>\n\n\n\n

Marketing Manager<\/strong> hay Qu\u1ea3n l\u00fd Marketing<\/strong> l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng, tri\u1ec3n khai v\u00e0 gi\u00e1m s\u00e1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing nh\u1eb1m th\u00fac \u0111\u1ea9y nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng doanh s\u1ed1 v\u00e0 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u00f4ng ty. H\u1ecd \u0111i\u1ec1u ph\u1ed1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb s\u1ed1 \u0111\u1ebfn quan h\u1ec7 c\u00f4ng ch\u00fang.<\/p>\n\n\n\n

Theo Harvard Business Review<\/a>, Marketing Manager \u0111\u00f3ng vai tr\u00f2 “c\u1ea7u n\u1ed1i” gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. H\u1ecd kh\u00f4ng ch\u1ec9 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n chuy\u1ec3n h\u00f3a hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng. Trong khi \u0111\u00f3, Marketing Week \u0111\u1ecbnh ngh\u0129a v\u1ecb tr\u00ed n\u00e0y nh\u01b0 m\u1ed9t “nh\u1ea1c tr\u01b0\u1edfng”, ph\u1ed1i h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 marketing kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t b\u1ea3n h\u00f2a t\u1ea5u ho\u00e0n ch\u1ec9nh ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n

Trong c\u01a1 c\u1ea5u c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p, Marketing Manager th\u01b0\u1eddng qu\u1ea3n l\u00fd m\u1ed9t nh\u00f3m nh\u00e2n s\u1ef1 (g\u1ed3m content creators, digital marketers, designers,…) v\u00e0 b\u00e1o c\u00e1o c\u00f4ng vi\u1ec7c tr\u1ef1c ti\u1ebfp cho Marketing Director ho\u1eb7c CMO<\/a>, t\u00f9y thu\u1ed9c v\u00e0o c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c.<\/p>\n\n\n

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\"Marketing
Marketing Manager l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

1.2 Vai tr\u00f2 c\u1ee5 th\u1ec3 c\u1ee7a Marketing Manager trong doanh nghi\u1ec7p<\/h3>\n\n\n\n

Marketing Manager gi\u1eef v\u1ecb tr\u00ed then ch\u1ed1t trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p. H\u1ecd v\u1eeba \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1ch th\u1ee9c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng, v\u1eeba tham gia v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Marketing Manager \u0111\u00f3ng g\u00f3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng th\u00f4ng qua vi\u1ec7c:<\/p>\n\n\n\n

– Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong kh\u00f4ng gian c\u1ea1nh tranh<\/p>\n\n\n\n

– X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3 g\u1eafn v\u1edbi m\u1ee5c ti\u00eau kinh doanh<\/p>\n\n\n\n

– Ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch marketing h\u1ee3p l\u00fd<\/p>\n\n\n\n

– T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng qua nhi\u1ec1u k\u00eanh ti\u1ebfp x\u00fac<\/p>\n\n\n\n

– Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng<\/p>\n\n\n\n

1.3 S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Marketing Manager v\u00e0 c\u00e1c v\u1ecb tr\u00ed li\u00ean quan<\/h3>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ecb tr\u00ed c\u1ee7a Marketing Manager, ch\u00fang ta c\u1ea7n ph\u00e2n bi\u1ec7t vai tr\u00f2 n\u00e0y v\u1edbi c\u00e1c ch\u1ee9c danh kh\u00e1c trong h\u1ec7 th\u1ed1ng c\u1ea5p b\u1eadc marketing:<\/p>\n\n\n\n

V\u1ecb tr\u00ed<\/strong><\/td>C\u1ea5p b\u1eadc<\/strong><\/td>Tr\u00e1ch nhi\u1ec7m ch\u00ednh <\/strong><\/td>B\u00e1o c\u00e1o cho<\/strong><\/td><\/tr>
Marketing Executive<\/td>Nh\u00e2n vi\u00ean\/Chuy\u00ean vi\u00ean<\/td>Th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 nh\u01b0: vi\u1ebft n\u1ed9i dung, qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n <\/td>Marketing Manager <\/td><\/tr>
Marketing Manager<\/td>Qu\u1ea3n l\u00fd c\u1ea5p trung<\/td>X\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd \u0111\u1ed9i nh\u00f3m, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch <\/td>Marketing Director\/Head of Marketing<\/td><\/tr>
Marketing Director<\/td>Qu\u1ea3n l\u00fd c\u1ea5p cao<\/td>Ho\u1ea1ch \u0111\u1ecbnh t\u1ea7m nh\u00ecn marketing t\u1ed5ng th\u1ec3, ph\u00ea duy\u1ec7t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ng\u00e2n s\u00e1ch l\u1edbn<\/td>CMO\/CEO<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Trong khi Marketing Manager t\u1eadp trung v\u00e0o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh h\u00e0nh \u0111\u1ed9ng th\u1ef1c ti\u1ec5n, th\u00ec Marketing Executive ch\u00fa t\u00e2m v\u00e0o th\u1ef1c thi nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao. Marketing Director ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 t\u1ea7m nh\u00ecn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a to\u00e0n b\u1ed9 b\u1ed9 ph\u1eadn.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Qu\u1ea3n tr\u1ecb Marketing l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/a><\/p>\n\n\n\n

2. Nhi\u1ec7m v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m ch\u00ednh c\u1ee7a Marketing Manager<\/h2>\n\n\n\n

2.1 X\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3<\/h3>\n\n\n\n

Nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a Marketing Manager l\u00e0 chuy\u1ec3n h\u00f3a m\u1ee5c ti\u00eau kinh doanh th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. Qu\u00e1 tr\u00ecnh n\u00e0y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. D\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y, Marketing Manager s\u1ebd ti\u1ebfn h\u00e0nh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng v\u00e0 l\u1ef1c ch\u1ecdn c\u00e1c k\u00eanh marketing ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 th\u01b0\u1eddng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n\n\n\n

– Ph\u00e2n t\u00edch SWOT<\/a> (\u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c)<\/p>\n\n\n\n

– Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n\n\n\n

– \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o (USP)<\/a> v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n

– K\u1ebf ho\u1ea1ch tri\u1ec3n khai tr\u00ean c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p (k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, PR, s\u1ef1 ki\u1ec7n,…)<\/p>\n\n\n\n

– L\u1ecbch tr\u00ecnh v\u00e0 ng\u00e2n s\u00e1ch cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng<\/p>\n\n\n\n

2.2 Qu\u1ea3n l\u00fd v\u00e0 hu\u1ea5n luy\u1ec7n \u0111\u1ed9i ng\u0169 marketing<\/h3>\n\n\n\n

Marketing Manager kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u00ean gia marketing m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i nh\u00f3m. H\u1ecd c\u00f3 tr\u00e1ch nhi\u1ec7m tuy\u1ec3n d\u1ee5ng, h\u01b0\u1edbng d\u1eabn v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n t\u00e0i marketing, t\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n

Trong vai tr\u00f2 qu\u1ea3n l\u00fd, h\u1ecd ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 d\u1ef1a tr\u00ean th\u1ebf m\u1ea1nh c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean, thi\u1ebft l\u1eadp KPI<\/a> r\u00f5 r\u00e0ng, v\u00e0 cung c\u1ea5p \u0111\u00e1ng gi\u00e1 th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t. H\u1ecd c\u0169ng x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u \u0111\u00e0o t\u1ea1o v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho nh\u00e2n vi\u00ean, t\u1eeb kh\u00f3a h\u1ecdc chuy\u00ean m\u00f4n \u0111\u1ebfn d\u1ef1 \u00e1n th\u1ef1c t\u1ebf gi\u00fap m\u1edf r\u1ed9ng k\u1ef9 n\u0103ng.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u Marketing Manager s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd nh\u01b0 Base.vn \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c, t\u1ea1o thu\u1eadn l\u1ee3i cho giao ti\u1ebfp nh\u00f3m v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u1ea7n thi\u1ebft khi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed9i marketing \u0111a th\u1ebf h\u1ec7, t\u1eeb Gen Z y\u00eau th\u00edch c\u00f4ng ngh\u1ec7 \u0111\u1ebfn c\u00e1c chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m.<\/p>\n\n\n\n

2.3 Gi\u00e1m s\u00e1t, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1<\/h3>\n\n\n\n

Marketing Manager ph\u1ea3i li\u00ean t\u1ee5c \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea7u t\u01b0 mang l\u1ea1i k\u1ebft qu\u1ea3 mong mu\u1ed1n. H\u1ecd thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 KPI (Key Performance Indicators) ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, theo d\u00f5i s\u00e1t sao v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1, Marketing Manager th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics, Facebook Business Manager v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng marketing automation \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t marketing theo th\u1eddi gian th\u1ef1c. C\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t bao g\u1ed3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC), t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 ROI (Return on Investment)<\/a>.<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng gi\u1ea3i th\u00edch d\u1eef li\u1ec7u v\u00e0 r\u00fat ra insights c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 \u0111i\u1ec1u t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Marketing Manager xu\u1ea5t s\u1eafc v\u00e0 trung b\u00ecnh. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a, h\u1ecd \u0111\u1ea3m b\u1ea3o m\u1ed7i \u0111\u1ed3ng chi ti\u00eau marketing \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1i \u0111a cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

2.4 Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c ph\u00f2ng ban li\u00ean quan<\/h3>\n\n\n\n

B\u1ed9 ph\u1eadn Marketing kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp m\u00e0 ph\u1ea3i k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong t\u1ed5 ch\u1ee9c. Theo \u0111\u00f3, Marketing Manager c\u1ea7n b\u1ea3o \u0111\u1ea3m s\u1ef1 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng gi\u1eefa Marketing<\/a> v\u1edbi Kinh doanh (Sales), S\u1ea3n ph\u1ea9m (Product), CNTT, T\u00e0i ch\u00ednh v\u00e0 c\u00e1c ph\u00f2ng ban kh\u00e1c.<\/p>\n\n\n\n

V\u1edbi ph\u00f2ng Sales, Marketing Manager ph\u1ed1i h\u1ee3p t\u1ea1o ra v\u00e0 nu\u00f4i d\u01b0\u1ee1ng leads ch\u1ea5t l\u01b0\u1ee3ng, ph\u00e1t tri\u1ec3n t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh th\u00fac \u0111\u1ea9y doanh s\u1ed1. H\u1ecd th\u01b0\u1eddng t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecdp \u0111\u1ecbnh k\u1ef3 gi\u1eefa hai ph\u00f2ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p marketing ph\u00f9 h\u1ee3p v\u1edbi quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n

V\u1edbi \u0111\u1ed9i Product, h\u1ecd chia s\u1ebb insights v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ea3n h\u1ed3i ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n. H\u1ecd c\u0169ng l\u00e0m vi\u1ec7c v\u1edbi ph\u00f2ng T\u00e0i ch\u00ednh \u0111\u1ec3 l\u1eadp v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch, ch\u1ee9ng minh ROI c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n

T\u1ea1i nh\u1eefng c\u00f4ng ty l\u1edbn nh\u01b0 Vingroup hay VNG, Marketing Manager th\u01b0\u1eddng tham gia v\u00e0o c\u00e1c nh\u00f3m d\u1ef1 \u00e1n li\u00ean ph\u00f2ng ban, mang \u0111\u1ebfn g\u00f3c nh\u00ecn marketing cho c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

2.5 Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 l\u00ean Ban l\u00e3nh \u0111\u1ea1o<\/h3>\n\n\n\n

Marketing Manager ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u00eau h\u1ee3p l\u00fd, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c cho c\u00e1c k\u00eanh v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u00f3 hi\u1ec7u su\u1ea5t cao nh\u1ea5t, \u0111\u1ed3ng th\u1eddi theo d\u00f5i s\u00e1t sao vi\u1ec7c s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh b\u00e1o c\u00e1o \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p th\u00e0nh th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, li\u00ean k\u1ebft r\u00f5 r\u00e0ng gi\u1eefa c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u1edbi k\u1ebft qu\u1ea3 kinh doanh. Marketing Manager c\u0169ng ph\u1ea3i th\u00e0nh th\u1ea1o trong vi\u1ec7c tr\u00ecnh b\u00e0y ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch b\u1eb1ng ng\u00f4n ng\u1eef kinh doanh m\u00e0 ban l\u00e3nh \u0111\u1ea1o hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 cao.<\/p>\n\n\n\n

C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Tableau, Power BI ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 Excel s\u1ebd gi\u00fap Marketing Manager t\u1ea1o b\u00e1o c\u00e1o tr\u1ef1c quan, d\u1ec5 hi\u1ec3u. Nhi\u1ec1u \u0111\u01a1n v\u1ecb cung c\u1ea5p gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 nh\u01b0 Base.vn c\u00f2n cung c\u1ea5p c\u00e1c ph\u1ea7n m\u1ec1m c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u1ea1o dashboard theo th\u1eddi gian th\u1ef1c, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd marketing \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 chu\u1ea9n x\u00e1c h\u01a1n.<\/p>\n\n\n

\n
\"Nhi\u1ec7m
Nhi\u1ec7m v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m ch\u00ednh c\u1ee7a Marketing Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

3. K\u1ef9 n\u0103ng v\u00e0 t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t Marketing Manager<\/h2>\n\n\n\n

3.1 K\u1ef9 n\u0103ng ph\u00e2n t\u00edch v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n

Marketing Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng ng\u00e0nh v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00fang \u0111\u1eafn. C\u00e1c k\u1ef9 n\u0103ng ph\u00e2n t\u00edch quan tr\u1ecdng bao g\u1ed3m:<\/p>\n\n\n\n

– Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n\n\n\n

– Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing<\/p>\n\n\n\n

– \u0110\u00e1nh gi\u00e1 ROI v\u00e0 t\u1ed1i \u01b0u h\u00f3a ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/p>\n\n\n\n

– Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 insight kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

– D\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng<\/p>\n\n\n\n

Google Analytics, SEMrush, HubSpot Analytics l\u00e0 m\u1ed9t s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c nhi\u1ec1u Marketing Manager s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/p>\n\n\n\n

3.2 K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n tr\u1ecb \u0111\u1ed9i nh\u00f3m<\/h3>\n\n\n\n

M\u1ed9t Marketing Manager gi\u1ecfi ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o \u01b0u t\u00fa, c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 marketing \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao. H\u1ecd c\u1ea7n th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd con ng\u01b0\u1eddi th\u00f4ng qua:<\/p>\n\n\n\n

K\u1ef9 n\u0103ng giao ti\u1ebfp r\u00f5 r\u00e0ng v\u1ec1 m\u1ee5c ti\u00eau, k\u1ef3 v\u1ecdng v\u00e0 ph\u1ea3n h\u1ed3i gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 nhi\u1ec7m v\u1ee5 v\u00e0 ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n. Kh\u1ea3 n\u0103ng \u1ee7y th\u00e1c c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf m\u1ea1nh c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean, trao quy\u1ec1n cho h\u1ecd l\u00e0m ch\u1ee7 d\u1ef1 \u00e1n \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

Marketing Manager c\u00f2n ph\u1ea3i bi\u1ebft c\u00e1ch t\u1ea1o n\u00ean m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1edfi m\u1edf v\u00e0 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c, khuy\u1ebfn kh\u00edch s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi, n\u01a1i c\u00e1c \u00fd t\u01b0\u1edfng lu\u00f4n \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh l\u00e0m vi\u1ec7c t\u1eeb xa ho\u1eb7c hybrid ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, kh\u1ea3 n\u0103ng \u0111i\u1ec1u ph\u1ed1i \u0111\u1ed9i nh\u00f3m ph\u00e2n t\u00e1n, duy tr\u00ec k\u1ebft n\u1ed1i, b\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c Marketing Manager t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

3.3 K\u1ef9 n\u0103ng giao ti\u1ebfp, thuy\u1ebft tr\u00ecnh, th\u01b0\u01a1ng l\u01b0\u1ee3ng<\/h3>\n\n\n\n

Marketing Manager c\u1ea7n n\u1eafm r\u00f5 ngh\u1ec7 thu\u1eadt giao ti\u1ebfp \u0111\u1ec3 c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t \u00fd t\u01b0\u1edfng, thuy\u1ebft ph\u1ee5c c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u0111\u00e0m ph\u00e1n v\u1edbi \u0111\u1ed1i t\u00e1c. K\u1ef9 n\u0103ng giao ti\u1ebfp c\u1ea7n thi\u1ebft bao g\u1ed3m:<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh:<\/strong> Kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng marketing ho\u1eb7c k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c tr\u01b0\u1edbc nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng vi\u1ebft:<\/strong> T\u1ea1o brief marketing, \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng l\u1eafng nghe ch\u1ee7 \u0111\u1ed9ng:<\/strong> Hi\u1ec3u s\u00e2u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n:<\/strong> Th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi nh\u00e0 cung c\u1ea5p, \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7:<\/strong> T\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ea1ng l\u01b0\u1edbi chuy\u00ean gia trong ng\u00e0nh.<\/p>\n\n\n\n

Ngo\u00e0i ra, Marketing Manager t\u1ea1i Vi\u1ec7t Nam c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn kh\u1ea3 n\u0103ng giao ti\u1ebfp \u0111a v\u0103n h\u00f3a, \u0111\u1eb7c bi\u1ec7t khi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf ho\u1eb7c nh\u1eafm \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. Kh\u1ea3 n\u0103ng giao ti\u1ebfp b\u1eb1ng ti\u1ebfng Anh tr\u00f4i ch\u1ea3y l\u00e0 l\u1ee3i th\u1ebf l\u1edbn trong m\u00f4i tr\u01b0\u1eddng kinh doanh to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

3.4 Kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, th\u00edch \u1ee9ng v\u00e0 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng<\/h3>\n\n\n\n

L\u0129nh v\u1ef1c marketing lu\u00f4n c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed5i, do \u0111\u00f3, kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 th\u00edch \u1ee9ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t Marketing Manager:<\/p>\n\n\n\n

T\u01b0 duy s\u00e1ng t\u1ea1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt gi\u1eefa “bi\u1ec3n th\u00f4ng tin” v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ecd ph\u1ea3i li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi, g\u00f3c nh\u00ecn kh\u00e1c bi\u1ec7t v\u00e0 ph\u01b0\u01a1ng ph\u00e1p k\u1ebft n\u1ed1i \u0111\u1ed9c \u0111\u00e1o v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i, t\u1eeb chuy\u1ec3n \u0111\u1ed5i thu\u1eadt to\u00e1n m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, cho ph\u00e9p Marketing Manager \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3. <\/p>\n\n\n\n

Ngo\u00e0i ra, vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u01b0 AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR), ti\u1ebfp th\u1ecb n\u1ed9i dung tr\u1ea3i nghi\u1ec7m v\u00e0 marketing b\u1ec1n v\u1eefng l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 gi\u00fap Marketing Manager duy tr\u00ec t\u00ednh c\u1ea1nh tranh cho doanh nghi\u1ec7p.<\/p>\n\n\n

\n
\"K\u1ef9
K\u1ef9 n\u0103ng v\u00e0 t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t Marketing Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

3.5 Am hi\u1ec3u marketing \u0111a k\u00eanh<\/h3>\n\n\n\n

Marketing Manager hi\u1ec7n \u0111\u1ea1i c\u1ea7n hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng v\u1ec1 nhi\u1ec1u k\u00eanh marketing kh\u00e1c nhau, t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c t\u00edch h\u1ee3p b\u00f9ng n\u1ed5. Theo \u0111\u00f3, h\u1ecd c\u1ea7n th\u00e0nh th\u1ea1o:<\/p>\n\n\n\n

– Marketing k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> SEO\/SEM, email marketing, content marketing, social media v\u00e0 influencer marketing.<\/p>\n\n\n\n

– Marketing truy\u1ec1n th\u1ed1ng: <\/strong>Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, radio, b\u00e1o in, OOH (Out-of-home) v\u00e0 s\u1ef1 ki\u1ec7n v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u1ec9nh th\u00e0nh.<\/p>\n\n\n\n

– Ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p:<\/strong> Kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p c\u00e1c k\u00eanh kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch, t\u1eeb nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i v\u00e0 ch\u0103m s\u00f3c sau mua h\u00e0ng.<\/p>\n\n\n\n

Ri\u00eang Marketing Manager t\u1ea1i Vi\u1ec7t Nam th\u00ec c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1eb7c th\u00f9 t\u1eebng k\u00eanh trong b\u1ed1i c\u1ea3nh \u0111\u1ecba ph\u01b0\u01a1ng. V\u00ed d\u1ee5, TikTok v\u00e0 Facebook chi\u1ebfm \u01b0u th\u1ebf v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, Zalo l\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn v\u1edbi h\u01a1n 60 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, v\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada v\u00e0 Tiki \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00e2n c\u1ea3 n\u01b0\u1edbc.<\/p>\n\n\n\n

4. L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p v\u00e0\u00a0y\u00eau c\u1ea7u \u0111\u1ec3 tr\u1edf th\u00e0nh Marketing Manager<\/h2>\n\n\n\n

4.1 \u0110i\u1ec1u ki\u1ec7n \u0111\u1ea7u v\u00e0o: h\u1ecdc v\u1ea5n, kinh nghi\u1ec7m, ch\u1ee9ng ch\u1ec9<\/h3>\n\n\n\n

\u0110\u1ec3 tr\u1edf th\u00e0nh Marketing Manager t\u1ea1i Vi\u1ec7t Nam, \u1ee9ng vi\u00ean c\u1ea7n \u0111\u00e1p \u1ee9ng m\u1ed9t s\u1ed1 y\u00eau c\u1ea7u c\u01a1 b\u1ea3n v\u1ec1 h\u1ecdc v\u1ea5n v\u00e0 kinh nghi\u1ec7m nh\u01b0 sau:<\/p>\n\n\n\n

V\u1ec1 h\u1ecdc v\u1ea5n, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u y\u00eau c\u1ea7u b\u1eb1ng c\u1eed nh\u00e2n trong l\u0129nh v\u1ef1c Marketing, Truy\u1ec1n th\u00f4ng, Kinh doanh ho\u1eb7c c\u00e1c ng\u00e0nh li\u00ean quan. B\u1eb1ng th\u1ea1c s\u0129 MBA ho\u1eb7c chuy\u00ean ng\u00e0nh Marketing s\u1ebd l\u00e0 l\u1ee3i th\u1ebf, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia ho\u1eb7c doanh nghi\u1ec7p l\u1edbn.<\/p>\n\n\n\n

Kinh nghi\u1ec7m l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf t\u1eeb 3-5 n\u0103m trong l\u0129nh v\u1ef1c marketing l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft, v\u1edbi \u00edt nh\u1ea5t 1-2 n\u0103m kinh nghi\u1ec7m \u1edf v\u1ecb tr\u00ed qu\u1ea3n l\u00fd nh\u01b0 Team Leader ho\u1eb7c Supervisor. Nhi\u1ec1u c\u00f4ng ty \u0111\u1eb7c bi\u1ec7t \u0111\u00e1nh gi\u00e1 cao kinh nghi\u1ec7m trong ng\u00e0nh c\u1ee5 th\u1ec3 nh\u01b0 FMCG, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, fintech ho\u1eb7c B2B.<\/p>\n\n\n\n

C\u00e1c ch\u1ee9ng ch\u1ec9 chuy\u00ean m\u00f4n nh\u01b0 Google Digital Marketing, HubSpot Inbound Marketing, Facebook Blueprint ho\u1eb7c c\u00e1c kh\u00f3a h\u1ecdc t\u1eeb Digital Marketing Institute c\u00f3 th\u1ec3 t\u0103ng s\u1ee9c c\u1ea1nh tranh c\u1ee7a \u1ee9ng vi\u00ean. Ngo\u00e0i ra, ch\u1ee9ng ch\u1ec9 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n nh\u01b0 PMP c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng ng\u00f4n ng\u1eef c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m, v\u1edbi y\u00eau c\u1ea7u ti\u1ebfng Anh th\u00e0nh th\u1ea1o (IELTS t\u1eeb 6.5 tr\u1edf l\u00ean) t\u1ea1i c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia ho\u1eb7c c\u00f3 \u0111\u1ed1i t\u00e1c qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

4.2 L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn \u0111i\u1ec3n h\u00ecnh<\/h3>\n\n\n\n

L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Marketing Manager th\u01b0\u1eddng tr\u1ea3i qua c\u00e1c v\u1ecb tr\u00ed sau:<\/p>\n\n\n\n

– Marketing Executive\/Specialist (1-2 n\u0103m):<\/strong> V\u1ecb tr\u00ed \u0111\u1ea7u v\u00e0o t\u1eadp trung v\u00e0o th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 marketing c\u1ee5 th\u1ec3 nh\u01b0 n\u1ed9i dung, social media, email marketing hay h\u1ed7 tr\u1ee3 s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n

– Senior Marketing Executive (2-3 n\u0103m):<\/strong> \u0110\u1ea3m nh\u1eadn d\u1ef1 \u00e1n \u0111\u1ed9c l\u1eadp, ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n s\u00e2u trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 nh\u01b0 digital marketing, content marketing hay marketing analytics.<\/p>\n\n\n\n

– Marketing Team Leader\/Supervisor (1-2 n\u0103m): <\/strong>Qu\u1ea3n l\u00fd nh\u00f3m nh\u1ecf, ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ed9t k\u00eanh ho\u1eb7c d\u1ef1 \u00e1n marketing c\u1ee5 th\u1ec3, v\u00e0 b\u00e1o c\u00e1o cho Marketing Manager.<\/p>\n\n\n\n

– Assistant\/Deputy Marketing Manager:<\/strong> V\u1ecb tr\u00ed b\u00e0n \u0111\u1ea1p cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh Marketing Manager to\u00e0n di\u1ec7n, th\u01b0\u1eddng \u0111\u1ea3m nh\u1eadn m\u1ed9t ph\u1ea7n tr\u00e1ch nhi\u1ec7m c\u1ee7a Marketing Manager v\u00e0 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd nhi\u1ec1u l\u0129nh v\u1ef1c marketing.<\/p>\n\n\n\n

Sau v\u1ecb tr\u00ed Marketing Manager, con \u0111\u01b0\u1eddng th\u0103ng ti\u1ebfn c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn Senior Marketing Manager, Head of Marketing, Marketing Director v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 CMO (Chief Marketing Officer).<\/p>\n\n\n\n

T\u1ea1i c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p ho\u1eb7c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u1edf Vi\u1ec7t Nam, l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn c\u00f3 th\u1ec3 nhanh h\u01a1n nh\u01b0ng th\u01b0\u1eddng y\u00eau c\u1ea7u tr\u00e1ch nhi\u1ec7m \u0111a d\u1ea1ng h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng cao h\u01a1n.<\/p>\n\n\n\n

4.3 Nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n<\/h3>\n\n\n\n

\u0110\u1ec3 th\u0103ng ti\u1ebfn l\u00ean v\u1ecb tr\u00ed Marketing Manager v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y, c\u00e1c chuy\u00ean gia marketing c\u1ea7n ch\u1ee7 \u0111\u1ed9ng ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n qua c\u00e1c b\u01b0\u1edbc sau:<\/p>\n\n\n\n

– M\u1edf r\u1ed9ng k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n:<\/strong> Kh\u00f4ng ng\u1eebng c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u1ec1 xu h\u01b0\u1edbng marketing m\u1edbi, c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng c\u1ee5 qua kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn, h\u1ed9i th\u1ea3o v\u00e0 ch\u1ee9ng ch\u1ec9 chuy\u00ean m\u00f4n.<\/p>\n\n\n\n

– Ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd:<\/strong> T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i l\u00e3nh \u0111\u1ea1o d\u1ef1 \u00e1n ho\u1eb7c qu\u1ea3n l\u00fd nh\u00f3m nh\u1ecf, tham gia kh\u00f3a h\u1ecdc v\u1ec1 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u00e0 l\u00e3nh \u0111\u1ea1o.<\/p>\n\n\n\n

– X\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi chuy\u00ean m\u00f4n:<\/strong> Tham gia c\u00e1c hi\u1ec7p h\u1ed9i ng\u00e0nh nh\u01b0 Vietnam Digital Association, Vietnam Marketers, tham d\u1ef1 s\u1ef1 ki\u1ec7n ng\u00e0nh v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia marketing kh\u00e1c.<\/p>\n\n\n\n

– T\u00ecm ki\u1ebfm ng\u01b0\u1eddi c\u1ed1 v\u1ea5n (mentor):<\/strong> H\u1ecdc h\u1ecfi t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd marketing gi\u00e0u kinh nghi\u1ec7m, c\u1ea3 trong v\u00e0 ngo\u00e0i c\u00f4ng ty.<\/p>\n\n\n\n

– Ph\u00e1t tri\u1ec3n t\u01b0 duy kinh doanh:<\/strong> T\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, t\u00e0i ch\u00ednh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u1ec3 hi\u1ec3u c\u00e1ch marketing \u0111\u00f3ng g\u00f3p v\u00e0o m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n

– Th\u1ef1c h\u00e0nh t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c:<\/strong> Ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n t\u1ea1i, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n

\n
\"L\u1ed9
L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p v\u00e0\u00a0y\u00eau c\u1ea7u \u0111\u1ec3 tr\u1edf th\u00e0nh Marketing Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

4.4 C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 kh\u1ea3 n\u0103ng th\u0103ng ti\u1ebfn sau khi tr\u1edf th\u00e0nh Marketing Manager<\/h3>\n\n\n\n

Sau khi \u0111\u1ea1t \u0111\u1ebfn v\u1ecb tr\u00ed Marketing Manager, c\u00f3 nhi\u1ec1u h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p ti\u1ec1m n\u0103ng d\u00e0nh cho c\u00e1c chuy\u00ean gia nh\u01b0 sau:<\/p>\n\n\n\n

– Th\u0103ng ti\u1ebfn theo chi\u1ec1u d\u1ecdc:<\/strong> Ti\u1ebfn l\u00ean c\u00e1c v\u1ecb tr\u00ed nh\u01b0 Senior Marketing Manager, Head of Marketing, Marketing Director v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 CMO (Chief Marketing Officer).<\/p>\n\n\n\n

– Chuy\u00ean m\u00f4n h\u00f3a: <\/strong>Ph\u00e1t tri\u1ec3n th\u00e0nh chuy\u00ean gia trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 nh\u01b0 Digital Marketing Director, Brand Strategy Director ho\u1eb7c Customer Experience Director.<\/p>\n\n\n\n

– M\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c kh\u00e1c:<\/strong> Chuy\u1ec3n sang c\u00e1c vai tr\u00f2 li\u00ean quan nh\u01b0 Product Management, Business Development ho\u1eb7c General Management v\u1edbi n\u1ec1n t\u1ea3ng marketing v\u1eefng ch\u1eafc.<\/p>\n\n\n\n

– Kh\u1edfi nghi\u1ec7p:<\/strong> Th\u00e0nh l\u1eadp agency marketing ho\u1eb7c doanh nghi\u1ec7p ri\u00eang, t\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0 m\u1ea1ng l\u01b0\u1edbi \u0111\u00e3 x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n

– T\u01b0 v\u1ea5n \u0111\u1ed9c l\u1eadp: <\/strong>Tr\u1edf th\u00e0nh nh\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing, l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 d\u1ef1 \u00e1n kh\u00e1c nhau.<\/p>\n\n\n\n

5. Thu nh\u1eadp, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a ngh\u1ec1 Marketing Manager<\/h2>\n\n\n\n

5.1 M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/h3>\n\n\n\n

M\u1ee9c l\u01b0\u01a1ng c\u1ee7a Marketing Manager t\u1ea1i Vi\u1ec7t Nam kh\u00e1 \u0111a d\u1ea1ng, ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 kinh nghi\u1ec7m, quy m\u00f4 c\u00f4ng ty, ng\u00e0nh ngh\u1ec1 v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd. T\u00ednh \u0111\u1ebfn n\u0103m 2025, m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a v\u1ecb tr\u00ed n\u00e0y dao \u0111\u1ed9ng nh\u01b0 sau:<\/p>\n\n\n\n

– Marketing Manager t\u1ea1i c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf: 20-35 tri\u1ec7u VN\u0110\/th\u00e1ng<\/p>\n\n\n\n

– Marketing Manager t\u1ea1i c\u00e1c c\u00f4ng ty l\u1edbn trong n\u01b0\u1edbc: 35-60 tri\u1ec7u VN\u0110\/th\u00e1ng<\/p>\n\n\n\n

– Marketing Manager t\u1ea1i c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia: 60-100+ tri\u1ec7u VN\u0110\/th\u00e1ng<\/p>\n\n\n\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c l\u01b0\u01a1ng bao g\u1ed3m:<\/p>\n\n\n\n

– Kinh nghi\u1ec7m: Marketing Manager c\u00f3 5-10 n\u0103m kinh nghi\u1ec7m c\u00f3 th\u1ec3 nh\u1eadn m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n 30-50% so v\u1edbi ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1.<\/p>\n\n\n\n

– Ng\u00e0nh c\u00f4ng nghi\u1ec7p: C\u00e1c l\u0129nh v\u1ef1c nh\u01b0 c\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh-ng\u00e2n h\u00e0ng v\u00e0 FMCG th\u01b0\u1eddng tr\u1ea3 l\u01b0\u01a1ng cao h\u01a1n so v\u1edbi b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng ho\u1eb7c gi\u00e1o d\u1ee5c.<\/p>\n\n\n\n

– V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd: M\u1ee9c l\u01b0\u01a1ng t\u1ea1i TP.HCM v\u00e0 H\u00e0 N\u1ed9i th\u01b0\u1eddng cao h\u01a1n 20-30% so v\u1edbi c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng chuy\u00ean bi\u1ec7t: Chuy\u00ean gia v\u1ec1 digital marketing, ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing ho\u1eb7c qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c l\u01b0\u01a1ng c\u1ea1nh tranh h\u01a1n.<\/p>\n\n\n\n

– Quy m\u00f4 tr\u00e1ch nhi\u1ec7m: Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch l\u1edbn, \u0111\u1ed9i ng\u0169 \u0111\u00f4ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n.<\/p>\n\n\n\n

Ngo\u00e0i l\u01b0\u01a1ng c\u01a1 b\u1ea3n, nhi\u1ec1u Marketing Manager c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c kho\u1ea3n th\u01b0\u1edfng hi\u1ec7u su\u1ea5t, c\u1ed5 phi\u1ebfu\/quy\u1ec1n ch\u1ecdn c\u1ed5 phi\u1ebfu (t\u1ea1i startups) v\u00e0 c\u00e1c ph\u00fac l\u1ee3i kh\u00e1c, c\u00f3 th\u1ec3 chi\u1ebfm 20-30% t\u1ed5ng thu nh\u1eadp.<\/p>\n\n\n\n

5.2 Xu h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p hi\u1ec7n nay v\u00e0 t\u01b0\u01a1ng lai<\/h3>\n\n\n\n

V\u1ecb tr\u00ed Marketing Manager t\u1ea1i Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn nhi\u1ec1u xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd, \u0111\u1ecbnh h\u00ecnh l\u1ea1i y\u00eau c\u1ea7u k\u1ef9 n\u0103ng v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p nh\u01b0 sau:<\/p>\n\n\n\n

– Chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a>:<\/strong> Marketing ng\u00e0y c\u00e0ng d\u1ef1a v\u00e0o d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7, \u0111\u00f2i h\u1ecfi Marketing Manager ph\u1ea3i th\u00e0nh th\u1ea1o c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, automation v\u00e0 AI.<\/p>\n\n\n\n

– Marketing \u0111a k\u00eanh t\u00edch h\u1ee3p: <\/strong>Ranh gi\u1edbi gi\u1eefa online v\u00e0 offline \u0111ang tr\u1edf n\u00ean m\u1edd nh\u1ea1t v\u00e0 y\u00eau c\u1ea7u kh\u1ea3 n\u0103ng t\u1ea1o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

– Content marketing v\u00e0 storytelling: <\/strong>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao ng\u00e0y c\u00e0ng quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i s\u00e2u v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

– C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m: <\/strong>Marketing ng\u00e0y c\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn c\u00e1 nh\u00e2n h\u00f3a cao \u0111\u1ed9 nh\u1edd ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 marketing t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n\n\n

– Marketing b\u1ec1n v\u1eefng:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i, \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00e1p \u1ee9ng nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y.<\/p>\n\n\n\n

– Influencer marketing v\u00e0 user-generated content:<\/strong> T\u1eadn d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 tin c\u1eady v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

5.3 Nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n ph\u00e1t tri\u1ec3n \u0111\u1ec3 theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p Marketing Manager<\/h3>\n\n\n\n

Marketing Manager t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, \u0111e d\u1ecda \u0111\u1ebfn t\u01b0\u01a1ng lai ngh\u1ec1 nghi\u1ec7p:<\/p>\n\n\n\n

– C\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 m\u1edbi, t\u1eeb n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 automation, \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c.<\/p>\n\n\n\n

– \u00c1p l\u1ef1c ROI v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3: Ban l\u00e3nh \u0111\u1ea1o ng\u00e0y c\u00e0ng k\u1ef3 v\u1ecdng ch\u1ee9ng minh gi\u00e1 tr\u1ecb kinh t\u1ebf r\u00f5 r\u00e0ng t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

– C\u1ea1nh tranh gia t\u0103ng v\u1ec1 s\u1ef1 ch\u00fa \u00fd: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng b\u1ecb b\u00e3o h\u00f2a th\u00f4ng tin, khi\u1ebfn vi\u1ec7c thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 ch\u00fa \u00fd tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n\n\n\n

– Thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng: H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 \u0111a d\u1ea1ng, \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c marketing linh ho\u1ea1t v\u00e0 \u0111\u00e1p \u1ee9ng nhanh.<\/p>\n\n\n\n

– Thi\u1ebfu h\u1ee5t nh\u00e2n t\u00e0i k\u1ef9 thu\u1eadt s\u1ed1: Vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i c\u00f3 k\u1ef9 n\u0103ng digital marketing chuy\u00ean s\u00e2u v\u1eabn l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn.<\/p>\n\n\n\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng, Marketing Manager c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng sau:<\/p>\n\n\n\n

– Ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e2ng cao v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 marketing analytics<\/p>\n\n\n\n

– Hi\u1ec3u bi\u1ebft v\u1ec1 AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing<\/p>\n\n\n\n

– T\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd thay \u0111\u1ed5i v\u00e0 th\u00edch \u1ee9ng nhanh<\/p>\n\n\n\n

– Hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7 marketing m\u1edbi n\u1ed5i<\/p>\n\n\n\n

– Kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111a k\u00eanh<\/p>\n\n\n\n

– T\u01b0 duy kinh doanh v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 t\u00e0i ch\u00ednh<\/p>\n\n\n\n

6. Base.vn – N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n d\u00e0nh cho Marketing Manager<\/h2>\n\n\n\n

Marketing Manager ch\u00ednh l\u00e0 ng\u01b0\u1eddi th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong b\u1ed9 ph\u1eadn marketing, \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng th\u00f4ng qua hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 v\u1ec1 th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 to\u00e0n di\u1ec7n \u0111\u1ec3 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch v\u00e0 d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9 v\u00e0 theo th\u1eddi gian th\u1ef1c. V\u00e0 Base.vn ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p l\u00fd t\u01b0\u1edfng h\u1ed7 tr\u1ee3 c\u00e1c Marketing Manager th\u1ef1c thi h\u00f3a m\u1ee5c ti\u00eau n\u00e0y.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c nh\u00f3m gi\u1ea3i ph\u00e1p t\u1eeb h\u1ec7 sinh th\u00e1i 60 + \u1ee9ng d\u1ee5ng c\u1ee7a Base.vn m\u00e0 Marketing Manager c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd, ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5, ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p, v\u00e0 hi\u1ec3u s\u00e2u v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n

1. Base Work+ \u2013 Qu\u1ea3n tr\u1ecb chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u1ed9i nh\u00f3m Marketing<\/strong><\/p>\n\n\n\n

– L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 theo d\u00f5i to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch marketing t\u1eeb \u00fd t\u01b0\u1edfng, tri\u1ec3n khai \u0111\u1ebfn b\u00e1o c\u00e1o;<\/p>\n\n\n\n

– Giao vi\u1ec7c cho Content, Design, Media, k\u00e8m deadline v\u00e0 \u01b0u ti\u00ean r\u00f5 r\u00e0ng;<\/p>\n\n\n\n

– Theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c theo th\u1eddi gian th\u1ef1c, h\u1ea1n ch\u1ebf ch\u1eadm tr\u1ec5 ho\u1eb7c tr\u00f9ng vi\u1ec7c;<\/p>\n\n\n\n

– Chu\u1ea9n h\u00f3a quy tr\u00ecnh duy\u1ec7t n\u1ed9i dung, thi\u1ebft k\u1ebf, landing page, ng\u00e2n s\u00e1ch v\u00e0 t\u00e0i li\u1ec7u chi\u1ebfn d\u1ecbch, gi\u00fap \u0111\u1ed9i ng\u0169 v\u1eadn h\u00e0nh nh\u1ecbp nh\u00e0ng, d\u1ef1 \u00e1n tri\u1ec3n khai tr\u01a1n tru, n\u0103ng su\u1ea5t gia t\u0103ng \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

2. Base CRM \u2013 Hi\u1ec3u kh\u00e1ch h\u00e0ng s\u00e2u s\u1eafc v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch \u0111a k\u00eanh<\/strong><\/p>\n\n\n\n

– L\u01b0u tr\u1eef to\u00e0n b\u1ed9 d\u1eef li\u1ec7u l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh;<\/p>\n\n\n\n

– Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng theo nhu c\u1ea7u, h\u00e0nh vi, gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi (LTV),…;<\/p>\n\n\n\n

– K\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa Marketing \u2013 Sales \u2013 CSKH \u0111\u1ec3 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i to\u00e0n funnel;<\/p>\n\n\n\n

– B\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 theo t\u1eebng k\u00eanh, t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng, t\u1eebng giai \u0111o\u1ea1n h\u00e0nh tr\u00ecnh.<\/p>\n\n\n\n

– H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng theo t\u1eebng \u0111i\u1ec3m ch\u1ea1m, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ed1i \u0111a h\u00f3a ROI Marketing.<\/p>\n\n\n\n

3. Base Finance+ \u2013 Ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch marketing minh b\u1ea1ch v\u00e0 ch\u1eb7t ch\u1ebd<\/strong><\/p>\n\n\n\n

– Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch theo chi\u1ebfn d\u1ecbch, theo k\u00eanh v\u00e0 theo nh\u00f3m;<\/p>\n\n\n\n

– Theo d\u00f5i chi ph\u00ed th\u1ef1c t\u1ebf v\u00e0 ROI theo th\u1eddi gian th\u1ef1c;<\/p>\n\n\n\n

– Quy tr\u00ecnh ph\u00ea duy\u1ec7t chi ti\u00eau minh b\u1ea1ch, ki\u1ec3m so\u00e1t r\u1ee7i ro l\u00e3ng ph\u00ed;<\/p>\n\n\n\n

– K\u1ebft h\u1ee3p v\u1edbi b\u1ed9 ph\u1eadn T\u00e0i ch\u00ednh trong vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n

V\u1edbi Base.vn:<\/p>\n\n\n\n

– M\u1ecdi chi\u1ebfn d\u1ecbch \u0111\u1ec1u c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t v\u00e0 \u0111o l\u01b0\u1eddng;<\/p>\n\n\n\n

– M\u1ecdi t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 ph\u00e2n t\u00edch;<\/p>\n\n\n\n

– M\u1ecdi \u0111\u1ed3ng ng\u00e2n s\u00e1ch marketing \u0111\u1ec1u \u0111\u01b0\u1ee3c theo d\u00f5i minh b\u1ea1ch;<\/p>\n\n\n\n

– M\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u real-time thay v\u00ec c\u1ea3m t\u00ednh.<\/p>\n\n\n\n

H\u01a1n 10.000 doanh nghi\u1ec7p trong nhi\u1ec1u ng\u00e0nh nh\u01b0 x\u00e2y d\u1ef1ng, ng\u00e2n h\u00e0ng, ph\u00e2n ph\u1ed1i, gi\u00e1o d\u1ee5c, F&B, y t\u1ebf\u2026, \u0111\u00e3 v\u00e0 \u0111ang tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 t\u1eeb Base.vn<\/a>. H\u00e3y b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh c\u00f9ng Base.vn ngay h\u00f4m nay.<\/p>\n\n\n\n

7. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin xoay quanh Marketing Manager l\u00e0 g\u00ec m\u00e0 Base.vn<\/a> mu\u1ed1n chia s\u1ebb c\u00f9ng b\u1ea1n \u0111\u1ecdc. Th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng h\u1ed9i nh\u1eadp v\u1edbi kinh t\u1ebf to\u00e0n c\u1ea7u, Marketing Manager ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u01b0\u01a1n ra th\u1ebf gi\u1edbi v\u00e0 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh trong th\u1eddi \u0111\u1ea1i s\u1ed1. \u0110\u00e2y qu\u1ea3 th\u1ef1c l\u00e0 ngh\u1ec1 nghi\u1ec7p \u0111\u1ea7y th\u1eed th\u00e1ch nh\u01b0ng c\u0169ng v\u00f4 c\u00f9ng h\u1ee9a h\u1eb9n cho nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea marketing v\u00e0 kh\u00e1t khao t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing Manager kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 nh\u00e2n t\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n cho doanh nghi\u1ec7p. T\u1ea1i Vi\u1ec7t Nam, nhu c\u1ea7u v\u1ec1 nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd marketing chuy\u00ean nghi\u1ec7p \u0111ang t\u0103ng m\u1ea1nh, \u0111\u1eb7c bi\u1ec7t khi c\u00e1c c\u00f4ng ty t\u00edch c\u1ef1c m\u1edf r\u1ed9ng […]<\/p>\n","protected":false},"author":19,"featured_media":24097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"ppma_author":[63],"class_list":["post-24070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"acf":[],"yoast_head":"\nMarketing Manager l\u00e0 g\u00ec? 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