{"id":24577,"date":"2025-11-11T16:25:49","date_gmt":"2025-11-11T09:25:49","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=24577"},"modified":"2025-11-11T16:58:37","modified_gmt":"2025-11-11T09:58:37","slug":"marketing-excutive-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/marketing-excutive-la-gi\/","title":{"rendered":"Marketing Executive l\u00e0 g\u00ec? Vai tr\u00f2, k\u1ef9 n\u0103ng &amp; l\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p"},"content":{"rendered":"\n<p>Trong b\u1ea5t k\u1ef3 \u0111\u1ed9i ng\u0169 marketing n\u00e0o, <strong>Marketing Executive<\/strong> lu\u00f4n \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p cho nh\u1eefng ai y\u00eau th\u00edch s\u00e1ng t\u1ea1o, n\u0103ng \u0111\u1ed9ng v\u00e0 mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. Trong b\u00e0i vi\u1ebft n\u00e0y, <strong><a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=marketing-excutive\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a><\/strong> s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 <strong>Marketing Executive l\u00e0 g\u00ec<\/strong>, <strong>vai tr\u00f2 c\u1ee5 th\u1ec3<\/strong>, <strong>k\u1ef9 n\u0103ng c\u1ea7n c\u00f3<\/strong> v\u00e0 <strong>l\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p<\/strong> \u0111\u1ec3 b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3 h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-gi\u1edbi-thi\u1ec7u-v\u1ec1-marketing-executive\">1. Gi\u1edbi thi\u1ec7u v\u1ec1 Marketing Executive<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-marketing-executive-la-gi\">1.1 Marketing Executive l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><strong>Marketing Executive<\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 <strong>Chuy\u00ean vi\u00ean Th\u1ef1c thi Marketing<\/strong>, l\u00e0 v\u1ecb tr\u00ed then ch\u1ed1t ch\u1ecbu tr\u00e1ch nhi\u1ec7m tri\u1ec3n khai, ph\u1ed1i h\u1ee3p v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Theo \u0111\u1ecbnh ngh\u0129a t\u1eeb Cambridge Dictionary, m\u1ed9t\u00a0<strong>Marketing Executive<\/strong>\u00a0l\u00e0 &#8220;a person whose job is to plan and organize ways to sell a product or service&#8221; (ng\u01b0\u1eddi c\u00f3 c\u00f4ng vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c ph\u01b0\u01a1ng th\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5).<\/p>\n\n\n\n<p>Trong s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng marketing,\u00a0Marketing Executive\u00a0th\u01b0\u1eddng \u0111\u1ea3m nhi\u1ec7m v\u1ecb tr\u00ed c\u1ea5p trung, b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp l\u00ean Marketing Manager ho\u1eb7c Head of Marketing. V\u1ecb tr\u00ed n\u00e0y \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i quan tr\u1ecdng, chuy\u1ec3n h\u00f3a c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u1eeb c\u1ea5p qu\u1ea3n l\u00fd th\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c thi c\u1ee5 th\u1ec3, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3, d\u1eabn d\u1eaft c\u00e1c nh\u00e2n s\u1ef1 c\u1ea5p th\u1ea5p h\u01a1n nh\u01b0 Marketing Assistant hay Marketing Intern. \u0110\u1ec3 th\u00e0nh c\u00f4ng, m\u1ed9t\u00a0Marketing Executive\u00a0c\u1ea7n n\u1eafm v\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 s\u1edf h\u1eefu n\u0103ng l\u1ef1c th\u1ef1c thi linh ho\u1ea1t tr\u00ean nhi\u1ec1u k\u00eanh marketing \u0111a d\u1ea1ng.<\/p>\n\n\n\n<p>Kh\u00e1c v\u1edbi c\u00e1c v\u1ecb tr\u00ed mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 <a href=\"https:\/\/base.vn\/blog\/marketing-manager-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Manager<\/a>, Marketing Executive t\u1eadp trung v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing h\u00e0ng ng\u00e0y, t\u1eeb vi\u1ec7c t\u1ea1o n\u1ed9i dung, qu\u1ea3n l\u00fd k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, cho \u0111\u1ebfn theo d\u00f5i hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp bi\u1ebfn \u00fd t\u01b0\u1edfng marketing th\u00e0nh c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Marketing-excutive-la-gi-1024x587.webp\" alt=\"Marketing Executive l\u00e0 g\u00ec?\" class=\"wp-image-24617\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Marketing-excutive-la-gi-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Marketing-excutive-la-gi-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Marketing-excutive-la-gi-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Marketing-excutive-la-gi-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Marketing-excutive-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Marketing Executive l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-vai-tro-th\u1ef1c-t\u1ebf-trong-doanh-nghi\u1ec7p\">1.2 Vai tr\u00f2 th\u1ef1c t\u1ebf trong doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a Marketing Executive trong doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n nay kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. H\u1ecd c\u00f2n ph\u1ea3i \u0111\u1ea3m nh\u1eadn nhi\u1ec1u tr\u00e1ch nhi\u1ec7m linh ho\u1ea1t t\u00f9y theo quy m\u00f4 v\u00e0 \u0111\u1eb7c th\u00f9 ng\u00e0nh ngh\u1ec1 c\u1ee7a t\u1eebng t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>Trong c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t v\u00e0 th\u01b0\u01a1ng m\u1ea1i, Marketing Executive th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. H\u1ecd l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 sales \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh s\u1ed1. Trong l\u0129nh v\u1ef1c n\u00e0y, kh\u1ea3 n\u0103ng hi\u1ec3u s\u00e2u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 startup, vai tr\u00f2 c\u1ee7a Marketing Executive nghi\u00eang v\u1ec1 <a href=\"https:\/\/base.vn\/blog\/digital-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a> v\u00e0 growth hacking. H\u1ecd c\u1ea7n th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 Google Analytics, Facebook Ads Manager, v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch <a href=\"https:\/\/base.vn\/blog\/performance-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">performance marketing<\/a>. M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m, \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn thu\u1eadt \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf.<\/p>\n\n\n\n<p>Trong c\u00e1c agency marketing, Marketing Executive th\u01b0\u1eddng ph\u1ea3i x\u1eed l\u00fd nhi\u1ec1u d\u1ef1 \u00e1n c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u00f9ng l\u00fac. Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian, l\u00e0m vi\u1ec7c d\u01b0\u1edbi \u00e1p l\u1ef1c v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. H\u1ecd ph\u1ea3i hi\u1ec3u r\u00f5 y\u00eau c\u1ea7u t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u00e1c ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c giao \u0111\u00fang h\u1ea1n.<\/p>\n\n\n\n<p>T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, vai tr\u00f2 c\u1ee7a Marketing Executive c\u00f2n \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u1edbi y\u00eau c\u1ea7u am hi\u1ec3u v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng. H\u1ecd c\u1ea7n n\u1eafm b\u1eaft insight ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t, bi\u1ebft c\u00e1ch b\u1ea3n \u0111\u1ecba ho\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ed1c t\u1ebf cho ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh trong n\u01b0\u1edbc, v\u00e0 hi\u1ec3u r\u00f5 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-b\u1ed1i-c\u1ea3nh-\u1ee9ng-d\u1ee5ng-va-xu-h\u01b0\u1edbng-tuy\u1ec3n-d\u1ee5ng\">1.3 B\u1ed1i c\u1ea3nh \u1ee9ng d\u1ee5ng v\u00e0 xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng<\/h3>\n\n\n\n<p>Hi\u1ec7n nay, nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng\u00a0<strong>Marketing Executive<\/strong>\u00a0\u0111ang r\u1ea5t l\u1edbn t\u1ea1i c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00f4ng ngh\u1ec7 th\u00f4ng tin, gi\u00e1o d\u1ee5c, y t\u1ebf, t\u00e0i ch\u00ednh ng\u00e2n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 F&amp;B.<\/p>\n\n\n\n<p>C\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng g\u1ea7n \u0111\u00e2y ch\u1ec9 ra r\u1eb1ng doanh nghi\u1ec7p \u0111ang \u0111\u1eb7c bi\u1ec7t \u01b0u ti\u00ean t\u00ecm ki\u1ebfm \u1ee9ng vi\u00ean c\u00f3 kinh nghi\u1ec7m s\u00e2u r\u1ed9ng v\u1ec1 digital marketing v\u00e0 performance marketing. S\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 TikTok Shop, \u0111\u00e3 t\u1ea1o ra nhu c\u1ea7u c\u1ea5p thi\u1ebft v\u1ec1 nh\u00e2n s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh n\u00e0y.<\/p>\n\n\n\n<p>Xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng c\u0169ng ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u1ec1 b\u1ed9 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft. Ngo\u00e0i c\u00e1c k\u1ef9 n\u0103ng marketing truy\u1ec1n th\u1ed1ng, nh\u00e0 tuy\u1ec3n d\u1ee5ng ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng\u00a0<strong>Marketing Executive<\/strong>\u00a0c\u00f3 n\u0103ng l\u1ef1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u00ean s\u00e2u, th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 marketing automation, v\u00e0 s\u1edf h\u1eefu t\u01b0 duy t\u0103ng tr\u01b0\u1edfng (growth mindset). Kh\u1ea3 n\u0103ng th\u00edch nghi v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u1edbi <a href=\"https:\/\/base.vn\/blog\/cong-nghe-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/a> c\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 marketing c\u00f4ng ngh\u1ec7 cao kh\u00e1c \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng mang \u0111\u1ebfn m\u1ee9c \u0111\u00e3i ng\u1ed9 h\u1ea5p d\u1eabn h\u01a1n c\u00f9ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1c d\u1ef1 \u00e1n qu\u1ed1c t\u1ebf quy m\u00f4 l\u1edbn. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c startup trong n\u01b0\u1edbc l\u1ea1i cung c\u1ea5p m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c linh ho\u1ea1t, c\u1edfi m\u1edf v\u00e0 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn nhanh ch\u00f3ng cho nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 n\u0103ng l\u1ef1c. S\u1ef1 \u0111a d\u1ea1ng n\u00e0y m\u1edf ra nhi\u1ec1u l\u1ef1a ch\u1ecdn ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p cho c\u00e1c chuy\u00ean gia marketing t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-cong-vi\u1ec7c-chi-ti\u1ebft-c\u1ee7a-marketing-executive\">2. C\u00f4ng vi\u1ec7c chi ti\u1ebft c\u1ee7a Marketing Executive<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-nhi\u1ec7m-v\u1ee5-chinh\">2.1 Nhi\u1ec7m v\u1ee5 ch\u00ednh<\/h3>\n\n\n\n<p>Marketing Executive \u0111\u1ea3m nh\u1eadn m\u1ed9t lo\u1ea1t c\u00e1c nhi\u1ec7m v\u1ee5 tr\u1ea3i d\u00e0i t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y \u0111\u1ebfn c\u00e1c d\u1ef1 \u00e1n d\u00e0i h\u1ea1n. Trong ph\u1ea1m vi h\u00e0ng ng\u00e0y, h\u1ecd th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c ki\u1ec3m tra hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch \u0111ang ch\u1ea1y tr\u00ean c\u00e1c k\u00eanh digital nh\u01b0 Facebook, Google Ads, hay email marketing. Vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR), chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (CPA), v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o (ROAS) gi\u00fap h\u1ecd \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi \u0111\u1ec3 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n<p>C\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong th\u1eddi gian l\u00e0m vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a Marketing Executive. Theo \u0111\u00f3, Marketing Executive ph\u1ea3i vi\u1ebft b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i, so\u1ea1n th\u1ea3o <a href=\"https:\/\/base.vn\/blog\/email-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, chu\u1ea9n b\u1ecb brief cho designer, v\u00e0 \u0111\u00f4i khi t\u1ef1 tay thi\u1ebft k\u1ebf c\u00e1c banner qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n. H\u1ecd c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ecdi n\u1ed9i dung \u0111\u1ec1u nh\u1ea5t qu\u00e1n v\u1edbi gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Marketing Executive ph\u1ea3i th\u01b0\u1eddng xuy\u00ean l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed9i ng\u0169 Sales \u0111\u1ec3 hi\u1ec3u r\u00f5 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p marketing ph\u00f9 h\u1ee3p. H\u1ecd c\u0169ng h\u1ee3p t\u00e1c v\u1edbi b\u1ed9 ph\u1eadn Product \u0111\u1ec3 n\u1eafm b\u1eaft c\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u1ea7n truy\u1ec1n th\u00f4ng, v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c agency b\u00ean ngo\u00e0i khi c\u1ea7n h\u1ed7 tr\u1ee3 v\u1ec1 thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t video hay t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<p>Trong ph\u1ea1m vi tu\u1ea7n v\u00e0 th\u00e1ng, h\u1ecd c\u00f3 tr\u00e1ch nhi\u1ec7m l\u1eadp b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch, ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb Google Analytics v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 marketing kh\u00e1c \u0111\u1ec3 \u0111\u01b0a ra insights. Marketing Executive c\u0169ng tham gia c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9, \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng chi\u1ebfn d\u1ecbch m\u1edbi, v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 k\u1ebf ho\u1ea1ch marketing cho giai \u0111o\u1ea1n ti\u1ebfp theo. Ngo\u00e0i ra, nh\u00e2n vi\u00ean Marketing Executive c\u00f2n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, theo d\u00f5i xu h\u01b0\u1edbng ng\u00e0nh v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Cong-viec-marketing-excutive-1024x587.webp\" alt=\"C\u00f4ng vi\u1ec7c chi ti\u1ebft c\u1ee7a Marketing Executive\" class=\"wp-image-24620\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Cong-viec-marketing-excutive-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Cong-viec-marketing-excutive-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Cong-viec-marketing-excutive-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Cong-viec-marketing-excutive-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Cong-viec-marketing-excutive.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00f4ng vi\u1ec7c chi ti\u1ebft c\u1ee7a Marketing Executive<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-quy-trinh-lam-vi\u1ec7c-di\u1ec3n-hinh-c\u1ee7a-m\u1ed9t-marketing-executive\">2.2 Quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111i\u1ec3n h\u00ecnh c\u1ee7a m\u1ed9t Marketing Executive<\/h3>\n\n\n\n<p>Quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a Marketing Executive th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb giai \u0111o\u1ea1n nh\u1eadn brief v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch. Khi c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u1ea7n ra m\u1eaft ho\u1eb7c m\u1ed9t chi\u1ebfn d\u1ecbch c\u1ea7n tri\u1ec3n khai, h\u1ecd s\u1ebd tham d\u1ef1 bu\u1ed5i briefing v\u1edbi marketing manager v\u00e0 <a href=\"https:\/\/base.vn\/blog\/stakeholder-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c b\u00ean li\u00ean quan (stakeholder)<\/a>. Trong giai \u0111o\u1ea1n n\u00e0y, h\u1ecd c\u1ea7n n\u1eafm r\u00f5 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ng\u00e2n s\u00e1ch cho ph\u00e9p, th\u1eddi gian tri\u1ec3n khai (timeline) v\u00e0 c\u00e1c <a href=\"https:\/\/base.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ch\u1ec9 s\u1ed1 KPI<\/a> c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Ti\u1ebfp theo l\u00e0 giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng. Marketing Executive th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. D\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, h\u1ecd s\u1ebd ph\u00e1t tri\u1ec3n concept cho chi\u1ebfn d\u1ecbch, x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p ch\u00ednh (key message), ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung chi ti\u1ebft.<\/p>\n\n\n\n<p>Giai \u0111o\u1ea1n th\u1ef1c thi l\u00e0 khi Marketing Executive b\u1eaft tay v\u00e0o tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3. H\u1ecd ph\u1ed1i h\u1ee3p v\u1edbi designer \u0111\u1ec3 t\u1ea1o h\u00ecnh \u1ea3nh, l\u00e0m vi\u1ec7c v\u1edbi copywriter n\u1ebfu c\u1ea7n h\u1ed7 tr\u1ee3 v\u1ec1 n\u1ed9i dung, tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook Ads v\u00e0 Google Ads, l\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 g\u1eedi email marketing \u0111\u1ebfn c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Trong su\u1ed1t qu\u00e1 tr\u00ecnh n\u00e0y, h\u1ecd ph\u1ea3i \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang th\u1eddi gian (timeline) v\u00e0 \u0111\u00fang ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e3 cam k\u1ebft.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00f4ng vi\u1ec7c c\u1ee7a Marketing Executive kh\u00f4ng d\u1eebng l\u1ea1i sau khi ra m\u1eaft chi\u1ebfn d\u1ecbch (launch), m\u00e0 h\u1ecd c\u1ea7n li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t trong su\u1ed1t th\u1eddi gian chi\u1ebfn d\u1ecbch di\u1ec5n ra. Marketing Executive gi\u00e1m s\u00e1t c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng h\u00e0ng ng\u00e0y, ph\u00e1t hi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh nh\u01b0 qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3 ho\u1eb7c ng\u00e2n s\u00e1ch c\u1ea1n nhanh h\u01a1n d\u1ef1 ki\u1ebfn, v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft nh\u01b0 thay \u0111\u1ed5i nh\u1eafm m\u1ee5c ti\u00eau (targeting), \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u (bid), ho\u1eb7c t\u1ea1m d\u1eebng c\u00e1c ad set c\u00f3 hi\u1ec7u su\u1ea5t k\u00e9m.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng l\u00e0 giai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1 v\u00e0 b\u00e1o c\u00e1o. Sau khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac, Marketing Executive t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 so v\u1edbi m\u1ee5c ti\u00eau ban \u0111\u1ea7u, r\u00fat ra c\u00e1c b\u00e0i h\u1ecdc kinh nghi\u1ec7m, v\u00e0 tr\u00ecnh b\u00e0y b\u00e1o c\u00e1o cho c\u1ea5p qu\u1ea3n l\u00fd. Nh\u1eefng insights t\u1eeb giai \u0111o\u1ea1n n\u00e0y s\u1ebd tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-s\u1ef1-khac-bi\u1ec7t-trong-vai-tro-marketing-executive-t\u1ea1i-cac-doanh-nghi\u1ec7p\">2.3 S\u1ef1 kh\u00e1c bi\u1ec7t trong vai tr\u00f2 Marketing Executive t\u1ea1i c\u00e1c doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a Marketing Executive c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh v\u00e0 quy m\u00f4 doanh nghi\u1ec7p. Hi\u1ec3u r\u00f5 nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y gi\u00fap s\u1ebd c\u00e1c chuy\u00ean gia marketing l\u1ef1a ch\u1ecdn m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ti\u00eau ch\u00ed<\/strong><\/td><td><strong>Startup<\/strong><\/td><td><strong>Agency Marketing\u00a0<\/strong><\/td><td><strong>T\u1eadp \u0111o\u00e0n\/\u0110a qu\u1ed1c gia<\/strong><\/td><\/tr><tr><td>Ph\u1ea1m vi c\u00f4ng vi\u1ec7c<\/td><td>R\u1ed9ng, \u0111a nhi\u1ec7m, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi<\/td><td>Qu\u1ea3n l\u00fd nhi\u1ec1u d\u1ef1 \u00e1n c\u1ee7a c\u00e1c client kh\u00e1c nhau<\/td><td>Chuy\u00ean s\u00e2u v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c ho\u1eb7c k\u00eanh c\u1ee5 th\u1ec3<\/td><\/tr><tr><td>Quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/td><td>Linh ho\u1ea1t, \u00edt r\u00e0ng bu\u1ed9c, li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m<\/td><td>Tu\u00e2n theo quy tr\u00ecnh agency, deadline ch\u1eb7t ch\u1ebd<\/td><td>Quy tr\u00ecnh chu\u1ea9n h\u00f3a, nhi\u1ec1u t\u1ea7ng ph\u00ea duy\u1ec7t<\/td><\/tr><tr><td>C\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi<\/td><td>H\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ef9 n\u0103ng, ti\u1ebfp x\u00fac to\u00e0n b\u1ed9 marketing funnel<\/td><td>L\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u ng\u00e0nh ngh\u1ec1, h\u1ecdc insight \u0111a d\u1ea1ng<\/td><td>\u0110\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, ti\u1ebfp c\u1eadn ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh qu\u1ed1c t\u1ebf<\/td><\/tr><tr><td>\u00c1p l\u1ef1c c\u00f4ng vi\u1ec7c<\/td><td>Cao, th\u01b0\u1eddng xuy\u00ean ki\u00eam nhi\u1ec7m, ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf<\/td><td>R\u1ea5t cao, deadline g\u1ea5p, x\u1eed l\u00fd nhi\u1ec1u nhi\u1ec7m v\u1ee5 c\u00f9ng l\u00fac<\/td><td>V\u1eeba ph\u1ea3i, \u1ed5n \u0111\u1ecbnh nh\u01b0ng c\u1ea1nh tranh n\u1ed9i b\u1ed9<\/td><\/tr><tr><td>Ng\u00e2n s\u00e1ch marketing&nbsp;<\/td><td>H\u1ea1n ch\u1ebf, c\u1ea7n s\u00e1ng t\u1ea1o v\u1edbi chi ph\u00ed th\u1ea5p&nbsp;<\/td><td>Ph\u1ee5 thu\u1ed9c client, \u0111a d\u1ea1ng t\u1eeb nh\u1ecf \u0111\u1ebfn l\u1edbn<\/td><td>D\u1ed3i d\u00e0o, c\u00f3 th\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch quy m\u00f4<\/td><\/tr><tr><td>C\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn<\/td><td>Nhanh n\u1ebfu \u0111\u00f3ng g\u00f3p t\u1ed1t, c\u00f3 th\u1ec3 l\u00ean qu\u1ea3n l\u00fd trong 1-2 n\u0103m<\/td><td>Theo l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng: Executive \u2192 Senior \u2192 Team Lead<\/td><td>Ch\u1eadm h\u01a1n nh\u01b0ng v\u1eefng ch\u1eafc, c\u1ea7n th\u1eddi gian t\u00edch l\u0169y kinh nghi\u1ec7m<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng startup, m\u1ed9t\u00a0Marketing Executive\u00a0th\u01b0\u1eddng ph\u1ea3i \u0111\u1ea3m nh\u1eadn nhi\u1ec1u \u0111\u1ea7u vi\u1ec7c c\u00f9ng l\u00fac, v\u1edbi s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. V\u00ed d\u1ee5, h\u1ecd c\u00f3 th\u1ec3 d\u00e0nh bu\u1ed5i s\u00e1ng cho vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung, bu\u1ed5i chi\u1ec1u ch\u1ea1y qu\u1ea3ng c\u00e1o, v\u00e0 bu\u1ed5i t\u1ed1i ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Ng\u01b0\u1ee3c l\u1ea1i, t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn,\u00a0Marketing Executive\u00a0c\u00f3 th\u1ec3 chuy\u00ean s\u00e2u v\u00e0o m\u1ed9t m\u1ea3ng nh\u1ea5t \u0111\u1ecbnh nh\u01b0 email marketing hay qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n v\u00e0 c\u00e1c c\u00f4ng c\u1ee5, ph\u1ea7n m\u1ec1m \u0111\u1eaft ti\u1ec1n.<\/p>\n\n\n\n<p>C\u00e1c <a href=\"https:\/\/base.vn\/blog\/agency-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">agency marketing<\/a> mang \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 l\u00e0m vi\u1ec7c nhanh ch\u00f3ng.\u00a0Marketing Executive\u00a0t\u1ea1i \u0111\u00e2y c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau trong th\u1eddi gian ng\u1eafn, t\u1eeb b\u1ea5t \u0111\u1ed9ng s\u1ea3n, F&amp;B \u0111\u1ebfn c\u00f4ng ngh\u1ec7. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn, t\u00edch l\u0169y insight \u0111a d\u1ea1ng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng \u1ee9ng bi\u1ebfn. Tuy nhi\u00ean, \u00e1p l\u1ef1c t\u1eeb deadline ch\u1eb7t ch\u1ebd v\u00e0 y\u00eau c\u1ea7u \u0111a d\u1ea1ng t\u1eeb nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f9ng l\u00fac c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-yeu-c\u1ea7u-v\u1ec1-k\u1ef9-nang-ki\u1ebfn-th\u1ee9c-va-thai-d\u1ed9\">3. Y\u00eau c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c v\u00e0 th\u00e1i \u0111\u1ed9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-k\u1ef9-nang-va-ki\u1ebfn-th\u1ee9c-n\u1ec1n-t\u1ea3ng\">3.1 K\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng<\/h3>\n\n\n\n<p>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t\u00a0<strong>Marketing Executive<\/strong>\u00a0gi\u1ecfi, n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c marketing v\u1eefng ch\u1eafc l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft. Vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 marketing mix (S\u1ea3n ph\u1ea9m, Gi\u00e1, Ph\u00e2n ph\u1ed1i, Qu\u1ea3ng b\u00e1) cho ph\u00e9p h\u1ecd nh\u00ecn nh\u1eadn m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n c\u00e1ch th\u1ee9c m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3, ki\u1ebfn th\u1ee9c v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft, c\u00e2n nh\u1eafc, \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh, l\u00e0 n\u1ec1n m\u00f3ng \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3, nh\u1eafm \u0111\u00fang v\u00e0o t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t\u00a0<strong>Marketing Executive<\/strong>\u00a0c\u1ea7n n\u1eafm v\u1eefng c\u00e1c t\u00ednh n\u0103ng, l\u1ee3i \u00edch v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. H\u1ecd ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p th\u00e0nh ng\u00f4n ng\u1eef d\u1ec5 hi\u1ec3u v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ki\u1ebfn th\u1ee9c v\u1ec1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t, chu\u1ed7i cung \u1ee9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u0169ng h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing thu h\u00fat v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i kh\u00e1c.\u00a0<strong>Marketing Executive<\/strong>\u00a0c\u1ea7n bi\u1ebft c\u00e1ch thu th\u1eadp th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u1ecd s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb Google Analytics v\u00e0 th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng &#8220;buyer persona&#8221; chi ti\u1ebft. Vi\u1ec7c hi\u1ec3u r\u00f5 &#8220;\u0111i\u1ec3m \u0111au&#8221; (pain points), nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap h\u1ecd t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c cao.<\/p>\n\n\n\n<p>Ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng.\u00a0<strong>Marketing Executive<\/strong>\u00a0ph\u1ea3i hi\u1ec3u v\u1ec1 b\u1ea3n s\u1eafc, \u0111\u1ecbnh v\u1ecb v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec1u nh\u1ea5t qu\u00e1n v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 gi\u1ecdng \u0111i\u1ec7u, h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb. Trong th\u1eddi \u0111\u1ea1i m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m kh\u00e1c nhau, vi\u1ec7c duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean ng\u00e0nh nh\u01b0 Marketing, Qu\u1ea3n tr\u1ecb Kinh doanh, ho\u1eb7c c\u00e1c kh\u00f3a h\u1ecdc ch\u1ee9ng ch\u1ec9 uy t\u00edn nh\u01b0 Google Digital Marketing Certificate, HubSpot Content Marketing Certification \u0111\u1ec1u cung c\u1ea5p n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft. Tuy nhi\u00ean, kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc h\u1ecfi, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong ng\u00e0nh marketing \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-k\u1ef9-nang-chuyen-mon\">3.2 K\u1ef9 n\u0103ng chuy\u00ean m\u00f4n<\/h3>\n\n\n\n<p>B\u1ed9 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n c\u1ee7a m\u1ed9t <strong>Marketing Executive<\/strong> hi\u1ec7n \u0111\u1ea1i xoay quanh digital marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital Advertising:<\/strong> Kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai v\u00e0 t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook Ads v\u00e0 Google Ads l\u00e0 y\u00eau c\u1ea7u c\u01a1 b\u1ea3n. Marketing Executive c\u1ea7n hi\u1ec3u s\u00e2u v\u1ec1 t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau (targeting), chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u th\u1ea7u (bidding), c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng, v\u00e0 c\u00e1ch \u0111\u1ecdc hi\u1ec3u ch\u00ednh x\u00e1c c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 CPM (Cost Per Mille), CPC (Cost Per Click), CTR (Click-Through Rate) v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>SEO\/SEM:<\/strong> Ki\u1ebfn th\u1ee9c v\u1ec1 SEO (Search Engine Optimization) gi\u00fap h\u1ecd t\u1ed1i \u01b0u n\u1ed9i dung v\u00e0 c\u1ea5u tr\u00fac website \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, trong khi SEM (Search Engine Marketing) h\u1ed7 tr\u1ee3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/base.vn\/blog\/content-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing<\/a>:<\/strong> \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng then ch\u1ed1t. Marketing Executive ph\u1ea3i bi\u1ebft c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung tr\u00ean nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng nh\u01b0 b\u00e0i vi\u1ebft blog, infographic, video, podcast, v\u00e0 ebook. H\u1ecd c\u1ea7n hi\u1ec3u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1ed5ng th\u1ec3, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 ch\u00ednh, l\u1eadp l\u1ecbch n\u1ed9i dung, \u0111\u1ebfn k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau. K\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung chu\u1ea9n SEO k\u1ebft h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng k\u1ec3 chuy\u1ec7n s\u1ebd gi\u00fap n\u1ed9i dung v\u1eeba thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc v\u1eeba \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ed1t.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> K\u1ef9 n\u0103ng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u0103ng b\u00e0i m\u00e0 c\u00f2n l\u00e0 ngh\u1ec7 thu\u1eadt t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng. Marketing Executive c\u1ea7n n\u1eafm v\u1eefng \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng \u2013 v\u00ed d\u1ee5 Facebook cho x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, LinkedIn cho m\u1ea1ng l\u01b0\u1edbi B2B, TikTok v\u00e0 Instagram cho n\u1ed9i dung lan t\u1ecfa h\u01b0\u1edbng \u0111\u1ebfn Gen Z. H\u1ecd ph\u1ea3i li\u00ean t\u1ee5c theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng, bi\u1ebft c\u00e1ch t\u1ea1o n\u1ed9i dung l\u00f4i cu\u1ed1n v\u00e0 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Marketing Executive c\u1ea7n s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o Google Analytics \u0111\u1ec3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website, ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh chuy\u1ec3n \u0111\u1ed5i. Kh\u1ea3 n\u0103ng t\u1ea1o b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 theo d\u00f5i s\u1ef1 ki\u1ec7n gi\u00fap h\u1ecd \u0111o l\u01b0\u1eddng ROI (Return on Investment) c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. Ngo\u00e0i ra, c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Tag Manager, Facebook Pixel v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing nh\u01b0 HubSpot, Mailchimp c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft cho nhi\u1ec7m v\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u00ean s\u00e2u.<\/li>\n\n\n\n<li><strong>Email Marketing:<\/strong> M\u1eb7c d\u00f9 kh\u00f4ng &#8220;\u1ed3n \u00e0o&#8221; nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email marketing v\u1eabn mang l\u1ea1i ROI (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0) cao nh\u1ea5t trong nhi\u1ec1u k\u00eanh digital. Marketing Executive c\u1ea7n bi\u1ebft c\u00e1ch ph\u00e2n \u0111o\u1ea1n c\u01a1 s\u1edf d\u1eef li\u1ec7u, t\u1ea1o n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a, thi\u1ebft k\u1ebf m\u1eabu email &#8220;responsive&#8221; (hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb), v\u00e0 t\u1ed1i \u01b0u c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ti\u00eau \u0111\u1ec1, k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) v\u00e0 th\u1eddi gian g\u1eedi \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Ky-nang-marketing-excutive-1024x587.webp\" alt=\"Y\u00eau c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c v\u00e0 th\u00e1i \u0111\u1ed9\" class=\"wp-image-24622\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Ky-nang-marketing-excutive-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Ky-nang-marketing-excutive-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Ky-nang-marketing-excutive-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Ky-nang-marketing-excutive-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Ky-nang-marketing-excutive.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Y\u00eau c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c v\u00e0 th\u00e1i \u0111\u1ed9<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-k\u1ef9-nang-m\u1ec1m\">3.3 K\u1ef9 n\u0103ng m\u1ec1m<\/h3>\n\n\n\n<p>Kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t trong nh\u1eefng <a href=\"https:\/\/base.vn\/blog\/ky-nang-mem-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">k\u1ef9 n\u0103ng m\u1ec1m<\/a> quan tr\u1ecdng nh\u1ea5t. Marketing Executive th\u01b0\u1eddng xuy\u00ean ph\u1ea3i ph\u1ed1i h\u1ee3p v\u1edbi nhi\u1ec1u ph\u00f2ng ban kh\u00e1c nhau, t\u1eeb b\u00e1n h\u00e0ng, s\u1ea3n ph\u1ea9m, \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. H\u1ecd c\u1ea7n bi\u1ebft c\u00e1ch l\u1eafng nghe \u00fd ki\u1ebfn, th\u01b0\u01a1ng l\u01b0\u1ee3ng khi c\u00f3 b\u1ea5t \u0111\u1ed3ng, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c. K\u1ef9 n\u0103ng tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft, \u0111\u1eb7c bi\u1ec7t khi h\u1ecd ph\u1ea3i tr\u00ecnh b\u00e0y \u0111\u1ec1 xu\u1ea5t chi\u1ebfn d\u1ecbch v\u1edbi ban l\u00e3nh \u0111\u1ea1o ho\u1eb7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>T\u01b0 duy gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 gi\u00fap Marketing Executive v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c h\u00e0ng ng\u00e0y. Khi m\u1ed9t chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ea1t k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i, h\u1ecd c\u1ea7n ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n, \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh, v\u00e0 th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng. Kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u00ecm ra c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi, \u0111\u1eb7c bi\u1ec7t khi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, ch\u00ednh l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t Marketing Executive b\u00ecnh th\u01b0\u1eddng v\u00e0 m\u1ed9t ng\u01b0\u1eddi xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n<p>Qu\u1ea3n l\u00fd th\u1eddi gian v\u00e0 l\u00e0m vi\u1ec7c d\u01b0\u1edbi \u00e1p l\u1ef1c l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng sinh t\u1ed3n trong ngh\u1ec1 marketing. V\u1edbi nhi\u1ec1u d\u1ef1 \u00e1n ch\u1ea1y song song v\u00e0 deadline ch\u1ed3ng ch\u00e9o, Marketing Executive c\u1ea7n bi\u1ebft c\u00e1ch \u01b0u ti\u00ean c\u00f4ng vi\u1ec7c, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd nhi\u1ec7m v\u1ee5 nh\u01b0 <a href=\"https:\/\/base.vn\/app\/wework?utm_source=blog&amp;utm_content=marketing-excutive\" target=\"_blank\" rel=\"noreferrer noopener\">Wework<\/a>, Trello, Asana ho\u1eb7c Monday.com, v\u00e0 bi\u1ebft khi n\u00e0o c\u1ea7n n\u00f3i \u201ckh\u00f4ng\u201d \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<p>Th\u00e1i \u0111\u1ed9 h\u1ecdc h\u1ecfi v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong ng\u00e0nh marketing, b\u1edfi xu h\u01b0\u1edbng thay \u0111\u1ed5i t\u1eebng tu\u1ea7n, thu\u1eadt to\u00e1n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng li\u00ean t\u1ee5c c\u1eadp nh\u1eadt, v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng. Marketing Executive c\u1ea7n c\u00f3 t\u01b0 duy ph\u00e1t tri\u1ec3n, s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi, v\u00e0 kh\u00f4ng ng\u1ea1i th\u1ea5t b\u1ea1i, v\u00ec m\u1ed7i chi\u1ebfn d\u1ecbch ch\u01b0a th\u00e0nh c\u00f4ng \u0111\u1ec1u mang l\u1ea1i b\u00e0i h\u1ecdc qu\u00fd gi\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-ngo\u1ea1i-ng\u1eef-va-t\u1ed1-ch\u1ea5t-phu-h\u1ee3p\">3.4 Ngo\u1ea1i ng\u1eef v\u00e0 t\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<p>Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ti\u1ebfng Anh th\u00e0nh th\u1ea1o \u0111\u00e3 tr\u1edf th\u00e0nh y\u00eau c\u1ea7u g\u1ea7n nh\u01b0 ti\u00eau chu\u1ea9n trong h\u1ea7u h\u1ebft c\u00e1c tin tuy\u1ec3n d\u1ee5ng <strong>Marketing Executive<\/strong> t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia ho\u1eb7c doanh nghi\u1ec7p c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. M\u1ee9c \u0111\u1ed9 y\u00eau c\u1ea7u th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb trung c\u1ea5p \u0111\u1ebfn n\u00e2ng cao, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng IELTS 6.0 tr\u1edf l\u00ean ho\u1eb7c TOEIC 750+.<br><br>Ti\u1ebfng Anh kh\u00f4ng ch\u1ec9 c\u1ea7n thi\u1ebft cho vi\u1ec7c \u0111\u1ecdc hi\u1ec3u t\u00e0i li\u1ec7u chuy\u00ean m\u00f4n, theo d\u00f5i c\u00e1c blog v\u00e0 nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng (case study) marketing qu\u1ed1c t\u1ebf, m\u00e0 c\u00f2n \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng (tools and platforms) c\u00f3 giao di\u1ec7n v\u00e0 t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn ch\u1ee7 y\u1ebfu b\u1eb1ng ti\u1ebfng Anh. <strong>Marketing Executive<\/strong> c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch b\u00e1o c\u00e1o, vi\u1ebft email giao ti\u1ebfp v\u1edbi \u0111\u1ed1i t\u00e1c n\u01b0\u1edbc ngo\u00e0i, v\u00e0 \u0111\u00f4i khi tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng trong c\u00e1c cu\u1ed9c h\u1ecdp v\u1edbi \u0111\u1ed9i ng\u0169 khu v\u1ef1c (regional team).<br><br>Ngo\u00e0i ti\u1ebfng Anh, vi\u1ec7c bi\u1ebft th\u00eam m\u1ed9t ngo\u1ea1i ng\u1eef kh\u00e1c nh\u01b0 ti\u1ebfng Trung, ti\u1ebfng Nh\u1eadt ho\u1eb7c ti\u1ebfng H\u00e0n c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t khi l\u00e0m vi\u1ec7c cho c\u00e1c c\u00f4ng ty c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb c\u00e1c qu\u1ed1c gia n\u00e0y, ho\u1eb7c khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i sinh s\u1ed1ng t\u1ea1i Vi\u1ec7t Nam.<br><br>V\u1ec1 t\u1ed1 ch\u1ea5t c\u00e1 nh\u00e2n, m\u1ed9t <strong>Marketing Executive<\/strong> l\u00fd t\u01b0\u1edfng th\u01b0\u1eddng s\u1edf h\u1eefu s\u1ef1 nh\u1ea1y b\u00e9n \u0111\u1eb7c bi\u1ec7t v\u1edbi xu h\u01b0\u1edbng v\u00e0 v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n c\u1eadp nh\u1eadt nhanh ch\u00f3ng c\u00e1c xu h\u01b0\u1edbng viral tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, hi\u1ec3u r\u00f5 v\u0103n h\u00f3a meme v\u00e0 bi\u1ebft c\u00e1ch k\u1ebft n\u1ed1i nh\u1eefng g\u00ec \u0111ang &#8220;hot&#8221; v\u1edbi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, tinh t\u1ebf, kh\u00f4ng g\u01b0\u1ee3ng \u00e9p.<br><br>T\u00ednh ki\u00ean nh\u1eabn v\u00e0 kh\u1ea3 n\u0103ng ch\u1ecbu \u0111\u1ef1ng th\u1ea5t b\u1ea1i c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng. Kh\u00f4ng ph\u1ea3i m\u1ecdi chi\u1ebfn d\u1ecbch \u0111\u1ec1u th\u00e0nh c\u00f4ng ngay t\u1eeb l\u1ea7n \u0111\u1ea7u, v\u00e0 <strong>Marketing Executive<\/strong> c\u1ea7n c\u00f3 s\u1ef1 b\u1ec1n b\u1ec9 v\u1ec1 tinh th\u1ea7n \u0111\u1ec3 ki\u00ean tr\u00ec th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u cho \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n. \u0110\u1ed3ng th\u1eddi, m\u1ed9t ni\u1ec1m \u0111am m\u00ea th\u1ef1c s\u1ef1 v\u1edbi ngh\u1ec1 marketing l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu, b\u1edfi \u0111\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o li\u00ean t\u1ee5c v\u00e0 th\u01b0\u1eddng ph\u1ea3i l\u00e0m vi\u1ec7c ngo\u00e0i gi\u1edd, \u0111\u1eb7c bi\u1ec7t khi c\u00f3 chi\u1ebfn d\u1ecbch l\u1edbn ho\u1eb7c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng x\u1ea3y ra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-m\u1ee9c-l\u01b0\u01a1ng-c\u01a1-h\u1ed9i-va-l\u1ed9-trinh-thang-ti\u1ebfn\">4. M\u1ee9c l\u01b0\u01a1ng, c\u01a1 h\u1ed9i v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-m\u1ee9c-l\u01b0\u01a1ng-tham-kh\u1ea3o-va-so-sanh\">4.1 M\u1ee9c l\u01b0\u01a1ng tham kh\u1ea3o v\u00e0 so s\u00e1nh<\/h3>\n\n\n\n<p>M\u1ee9c l\u01b0\u01a1ng c\u1ee7a\u00a0<strong>Marketing Executive<\/strong>\u00a0t\u1ea1i Vi\u1ec7t Nam trong n\u0103m 2025 c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch \u0111\u00e1ng k\u1ec3 t\u00f9y thu\u1ed9c v\u00e0o kinh nghi\u1ec7m, quy m\u00f4 c\u00f4ng ty, v\u00e0 \u0111\u1eb7c th\u00f9 ng\u00e0nh ngh\u1ec1. Theo c\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng v\u00e0 kh\u1ea3o s\u00e1t t\u1eeb c\u00e1c c\u00f4ng ty tuy\u1ec3n d\u1ee5ng h\u00e0ng \u0111\u1ea7u nh\u01b0 TopCV v\u00e0 Brands Vietnam, m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh cho v\u1ecb tr\u00ed n\u00e0y dao \u0111\u1ed9ng nh\u01b0 sau:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Kinh nghi\u1ec7m<\/strong><\/td><td><strong>M\u1ee9c l\u01b0\u01a1ng th\u00e1ng (VN\u0110)<\/strong><\/td><td><strong>M\u1ee9c l\u01b0\u01a1ng n\u0103m (VN\u0110)<\/strong><\/td><td><strong>Ghi ch\u00fa<\/strong><\/td><\/tr><tr><td>0-1 n\u0103m (Junior)<\/td><td>12-18 tri\u1ec7u<\/td><td>144-216 tri\u1ec7u<\/td><td>V\u1ecb tr\u00ed entry-level, th\u01b0\u1eddng l\u00e0 m\u1edbi t\u1ed1t nghi\u1ec7p<\/td><\/tr><tr><td>1-3 n\u0103m&nbsp;<\/td><td>18-28 tri\u1ec7u&nbsp;<\/td><td>216-336 tri\u1ec7u<\/td><td>C\u00f3 kinh nghi\u1ec7m th\u1ef1c t\u1ebf, \u0111\u1ed9c l\u1eadp th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5<\/td><\/tr><tr><td>3-5 n\u0103m (Senior)<\/td><td>28-40 tri\u1ec7u<\/td><td>336-480 tri\u1ec7u<\/td><td>Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, h\u01b0\u1edbng d\u1eabn junior<\/td><\/tr><tr><td>5+ n\u0103m<\/td><td>40-60 tri\u1ec7u+<\/td><td>480-720 tri\u1ec7u+<\/td><td>Team leader ho\u1eb7c chuy\u1ec3n sang Manager<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>So s\u00e1nh theo lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia th\u01b0\u1eddng tr\u1ea3 m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n kho\u1ea3ng 20-30% so v\u1edbi doanh nghi\u1ec7p trong n\u01b0\u1edbc. C\u00e1c startup c\u00f3 th\u1ec3 c\u00f3 m\u1ee9c l\u01b0\u01a1ng c\u01a1 b\u1ea3n th\u1ea5p h\u01a1n nh\u01b0ng b\u00f9 \u0111\u1eafp b\u1eb1ng c\u1ed5 ph\u1ea7n (equity) v\u00e0 th\u01b0\u1edfng theo hi\u1ec7u su\u1ea5t. C\u00e1c agency marketing th\u01b0\u1eddng c\u00f3 m\u1ee9c l\u01b0\u01a1ng c\u01a1 b\u1ea3n \u1edf m\u1ee9c trung b\u00ecnh nh\u01b0ng k\u00e8m theo hoa h\u1ed3ng t\u1eeb c\u00e1c d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>V\u1ec1 ph\u00fac l\u1ee3i v\u00e0 c\u00e1c kho\u1ea3n thu nh\u1eadp kh\u00e1c,\u00a0Marketing Executive\u00a0th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u01b0\u1edfng th\u01b0\u1edfng hi\u1ec7u su\u1ea5t h\u00e0ng qu\u00fd ho\u1eb7c n\u0103m, dao \u0111\u1ed9ng t\u1eeb 1-3 th\u00e1ng l\u01b0\u01a1ng t\u00f9y theo k\u1ebft qu\u1ea3 c\u00f4ng ty v\u00e0 c\u00e1 nh\u00e2n. C\u00e1c l\u1ee3i \u00edch kh\u00e1c bao g\u1ed3m b\u1ea3o hi\u1ec3m y t\u1ebf, x\u00e3 h\u1ed9i theo lu\u1eadt \u0111\u1ecbnh, c\u00f9ng v\u1edbi c\u00e1c g\u00f3i b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe n\u00e2ng cao, ho\u1ea1t \u0111\u1ed9ng team building v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1ea1i m\u1ed9t s\u1ed1 c\u00f4ng ty.<\/p>\n\n\n\n<p>So v\u1edbi khu v\u1ef1c, m\u1ee9c l\u01b0\u01a1ng\u00a0Marketing Executive\u00a0t\u1ea1i Vi\u1ec7t Nam v\u1eabn th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi Singapore (trung b\u00ecnh kho\u1ea3ng 4.000-4.500 SGD\/th\u00e1ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 70-78 tri\u1ec7u VN\u0110\/th\u00e1ng) v\u00e0 Malaysia (trung b\u00ecnh kho\u1ea3ng 3.000-4.200 RM\/th\u00e1ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 15-22 tri\u1ec7u VN\u0110\/th\u00e1ng). Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng marketing t\u1ea1i Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, v\u1edbi nhi\u1ec1u b\u00e1o c\u00e1o ch\u1ec9 ra r\u1eb1ng m\u1ee9c t\u0103ng l\u01b0\u01a1ng c\u00f3 th\u1ec3 \u0111\u1ea1t tr\u00ean 20% khi thay \u0111\u1ed5i c\u00f4ng vi\u1ec7c, ph\u1ea3n \u00e1nh nhu c\u1ea7u cao v\u1ec1 nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Lo-trinh-thang-tien-marketing-excutive-1024x587.webp\" alt=\"M\u1ee9c l\u01b0\u01a1ng, c\u01a1 h\u1ed9i v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn\" class=\"wp-image-24626\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Lo-trinh-thang-tien-marketing-excutive-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Lo-trinh-thang-tien-marketing-excutive-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Lo-trinh-thang-tien-marketing-excutive-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Lo-trinh-thang-tien-marketing-excutive-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/11\/Lo-trinh-thang-tien-marketing-excutive.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>M\u1ee9c l\u01b0\u01a1ng, c\u01a1 h\u1ed9i v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-c\u01a1-h\u1ed9i-phat-tri\u1ec3n-va-yeu-c\u1ea7u-thang-ti\u1ebfn\">4.2 C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 y\u00eau c\u1ea7u th\u0103ng ti\u1ebfn<\/h3>\n\n\n\n<p>L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p c\u1ee7a\u00a0Marketing Executive\u00a0t\u1ea1i Vi\u1ec7t Nam kh\u00e1 r\u00f5 r\u00e0ng v\u00e0 \u0111a d\u1ea1ng, m\u1edf ra nhi\u1ec1u h\u01b0\u1edbng \u0111i kh\u00e1c nhau t\u00f9y theo s\u1edf th\u00edch v\u00e0 th\u1ebf m\u1ea1nh c\u00e1 nh\u00e2n:<\/p>\n\n\n\n<p><strong><strong>L\u1ed9 tr\u00ecnh qu\u1ea3n l\u00fd (Leader\/Managerial Track):<\/strong><\/strong><\/p>\n\n\n\n<p>Fresh Graduate \u2192\u00a0<strong>Marketing Executive<\/strong>\u00a0(1-2 n\u0103m) \u2192 Senior\u00a0<strong>Marketing Executive<\/strong>\u00a0(2-3 n\u0103m) \u2192 Marketing Team Lead (2-3 n\u0103m) \u2192 Marketing Manager (3-5 n\u0103m) \u2192 Senior Marketing Manager \u2192 Head of Marketing \u2192 Chief Marketing Officer (CMO)<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u1ed9 tr\u00ecnh truy\u1ec1n th\u1ed1ng d\u00e0nh cho nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n. \u1ede m\u1ed7i b\u1eadc th\u0103ng ti\u1ebfn, y\u00eau c\u1ea7u kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd \u0111\u1ed9i nh\u00f3m v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ec3 th\u0103ng ti\u1ebfn t\u1eeb\u00a0<strong>Executive<\/strong>\u00a0l\u00ean Senior, \u1ee9ng vi\u00ean c\u1ea7n ch\u1ee9ng minh kh\u1ea3 n\u0103ng t\u1ef1 ch\u1ea1y chi\u1ebfn d\u1ecbch \u0111\u1ed9c l\u1eadp v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c KPI \u1ed5n \u0111\u1ecbnh. B\u01b0\u1edbc l\u00ean Team Lead \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng mentoring (h\u01b0\u1edbng d\u1eabn) v\u00e0 qu\u1ea3n l\u00fd 2-3 nh\u00e2n s\u1ef1, trong khi Marketing Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch ph\u00f2ng ban.<\/p>\n\n\n\n<p><strong><strong>L\u1ed9 tr\u00ecnh chuy\u00ean s\u00e2u (Specialist Track):<\/strong><\/strong><\/p>\n\n\n\n<p><strong>Marketing Executive<\/strong>\u00a0\u2192 Digital Marketing Specialist \u2192 Senior Digital Marketing Specialist \u2192 Digital Marketing Lead\/Expert \u2192 Growth Marketing Manager.<\/p>\n\n\n\n<p>L\u1ed9 tr\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea m\u1ed9t m\u1ea3ng c\u1ee5 th\u1ec3 nh\u01b0 performance marketing, SEO\/SEM, content marketing, ho\u1eb7c marketing automation. Specialists th\u01b0\u1eddng c\u00f3 m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n generalists \u1edf c\u00f9ng c\u1ea5p \u0111\u1ed9 kinh nghi\u1ec7m nh\u1edd ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u00e2u. \u0110\u1ec3 ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng n\u00e0y, Marketing Executive c\u1ea7n t\u1eadp trung x\u00e2y d\u1ef1ng chuy\u00ean m\u00f4n trong m\u1ed9t l\u0129nh v\u1ef1c, t\u00edch l\u0169y th\u00e0nh t\u00edch th\u00e0nh c\u00f4ng, v\u00e0 c\u00f3 th\u1ec3 c\u1ea7n c\u00e1c ch\u1ee9ng ch\u1ec9 chuy\u00ean ng\u00e0nh nh\u01b0 Google Ads Certification, Facebook Blueprint, ho\u1eb7c HubSpot Inbound Certification.<\/p>\n\n\n\n<p><strong>Y\u00eau c\u1ea7u \u0111\u1ec3 th\u0103ng ti\u1ebfn:<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t th\u0103ng ti\u1ebfn, Marketing Executive c\u1ea7n th\u1ec3 hi\u1ec7n b\u1ea3ng th\u00e0nh t\u00edch qua c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 \u0111\u00e3 qu\u1ea3n l\u00fd campaigns v\u1edbi t\u1ed5ng budget t\u1eeb 500 tri\u1ec7u \u0111\u1ed3ng tr\u1edf l\u00ean, \u0111\u1ea1t \u0111\u01b0\u1ee3c ROAS t\u1ed1i thi\u1ec3u 3:1, ho\u1eb7c t\u0103ng tr\u01b0\u1edfng leads\/conversions t\u1eeb 30% tr\u1edf l\u00ean trong m\u1ed9t k\u1ef3 \u0111\u00e1nh gi\u00e1. Kh\u1ea3 n\u0103ng ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh th\u00e0nh t\u00edch c\u00f4ng vi\u1ec7c, vi\u1ec7c li\u00ean t\u1ee5c h\u1ecdc h\u1ecfi v\u00e0 n\u00e2ng cao tr\u00ecnh \u0111\u1ed9 th\u00f4ng qua c\u00e1c kh\u00f3a h\u1ecdc, workshops, v\u00e0 h\u1ed9i th\u1ea3o l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng. Nhi\u1ec1u chuy\u00ean gia marketing th\u00e0nh c\u00f4ng \u0111\u1ec1u duy tr\u00ec th\u00f3i quen \u0111\u1ecdc s\u00e1ch, theo d\u00f5i c\u00e1c blog marketing h\u00e0ng \u0111\u1ea7u, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u1ed9ng \u0111\u1ed3ng chuy\u00ean gia marketing.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 Marketing Executive sau 5-7 n\u0103m kinh nghi\u1ec7m c\u0169ng ch\u1ecdn h\u01b0\u1edbng chuy\u1ec3n sang agency ho\u1eb7c t\u1ef1 m\u1edf c\u00f4ng ty t\u01b0 v\u1ea5n marketing \u0111\u1ed9c l\u1eadp, t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi v\u00e0 chuy\u00ean m\u00f4n \u0111\u00e3 t\u00edch l\u0169y \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-so-sanh-marketing-executive-v\u1edbi-cac-v\u1ecb-tri-lien-quan\">5. So s\u00e1nh Marketing Executive v\u1edbi c\u00e1c v\u1ecb tr\u00ed li\u00ean quan<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-marketing-executive-va-marketing-specialist\">5.1 Marketing Executive v\u00e0 Marketing Specialist<\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 hai v\u1ecb tr\u00ed n\u00e0y nghe c\u00f3 v\u1ebb gi\u1ed1ng nhau, nh\u01b0ng Marketing Executive v\u00e0 Marketing Specialist c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t v\u1ec1 ph\u1ea1m vi c\u00f4ng vi\u1ec7c v\u00e0 m\u1ee9c \u0111\u1ed9 chuy\u00ean m\u00f4n.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Kh\u00eda c\u1ea1nh<\/strong><\/td><td><strong>Marketing Executive<\/strong><\/td><td><strong>Marketing Specialist<\/strong><\/td><\/tr><tr><td><strong>Ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m<\/strong><\/td><td>R\u1ed9ng, bao qu\u00e1t nhi\u1ec1u m\u1ea3ng marketing kh\u00e1c nhau<\/td><td>T\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 (SEO, Content, M\u1ea1ng x\u00e3 h\u1ed9i, v.v\u2026)<\/td><\/tr><tr><td><strong>M\u1ee9c \u0111\u1ed9 chuy\u00ean m\u00f4n<\/strong><\/td><td>Hi\u1ec3u bi\u1ebft t\u1ed5ng quan v\u1ec1 nhi\u1ec1u k\u00eanh marketing<\/td><td>Ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u, th\u00e0nh th\u1ea1o trong m\u1ed9t m\u1ea3ng c\u1ee5 th\u1ec3<\/td><\/tr><tr><td><strong>Kinh nghi\u1ec7m y\u00eau c\u1ea7u<\/strong><\/td><td>1\u20133 n\u0103m, ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1<\/td><td>2\u20135 n\u0103m, c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng chuy\u00ean m\u00f4n r\u00f5 r\u00e0ng<\/td><\/tr><tr><td><strong>Ch\u1ec9 s\u1ed1 KPI ch\u00ednh<\/strong><\/td><td>C\u00e1c ch\u1ec9 s\u1ed1 t\u1ed5ng h\u1ee3p c\u1ee7a chi\u1ebfn d\u1ecbch (leads, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u)<\/td><td>C\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a k\u00eanh ho\u1eb7c l\u0129nh v\u1ef1c ph\u1ee5 tr\u00e1ch<\/td><\/tr><tr><td><strong>C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n<\/strong><\/td><td>\u0110a h\u01b0\u1edbng, c\u00f3 th\u1ec3 chuy\u1ec3n sang nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau<\/td><td>Ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, tr\u1edf th\u00e0nh chuy\u00ean gia cao c\u1ea5p ho\u1eb7c c\u1ed1 v\u1ea5n<\/td><\/tr><tr><td><strong>M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh<\/strong><\/td><td>18\u201328 tri\u1ec7u VN\u0110\/th\u00e1ng (1\u20133 n\u0103m kinh nghi\u1ec7m)<\/td><td>20\u201335 tri\u1ec7u VN\u0110\/th\u00e1ng (t\u00f9y theo chuy\u00ean m\u00f4n)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Marketing Executive th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u201c\u0111a nhi\u1ec7m\u201d. Trong khi \u0111\u00f3, Marketing Specialist (v\u00ed d\u1ee5 nh\u01b0 chuy\u00ean vi\u00ean SEO) s\u1ebd d\u00e0nh to\u00e0n b\u1ed9 th\u1eddi gian cho c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u trang web, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, v\u00e0 theo d\u00f5i th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>V\u1ec1 l\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p, Marketing Executive c\u00f3 l\u1ee3i th\u1ebf khi chuy\u1ec3n sang c\u00e1c vai tr\u00f2 qu\u1ea3n l\u00fd nh\u1edd s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 nhi\u1ec1u k\u00eanh marketing. Ng\u01b0\u1ee3c l\u1ea1i, Marketing Specialist c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n v\u1edbi m\u1ee9c thu nh\u1eadp cao, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c l\u0129nh v\u1ef1c \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u01b0 Growth Marketing ho\u1eb7c T\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing (Marketing Automation).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-marketing-executive-va-marketing-manager\">5.2 Marketing Executive v\u00e0 Marketing Manager<\/h3>\n\n\n\n<p>Marketing Manager n\u1eb1m \u1edf c\u1ea5p \u0111\u1ed9 cao h\u01a1n trong c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c, th\u01b0\u1eddng c\u00f3 t\u1eeb 5 n\u0103m kinh nghi\u1ec7m tr\u1edf l\u00ean v\u00e0 \u0111\u00e3 t\u1eebng \u0111\u1ea3m nhi\u1ec7m v\u1ecb tr\u00ed Executive ho\u1eb7c Senior Executive tr\u01b0\u1edbc \u0111\u00f3. Trong khi Marketing Executive t\u1eadp trung v\u00e0o vi\u1ec7c \u201cl\u00e0m th\u1ebf n\u00e0o\u201d \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch, th\u00ec Marketing Manager quan t\u00e2m \u0111\u1ebfn \u201cl\u00e0m g\u00ec\u201d v\u00e0 \u201ct\u1ea1i sao\u201d,&nbsp; h\u1ecd l\u00e0 ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc ban l\u00e3nh \u0111\u1ea1o.<\/p>\n\n\n\n<p>V\u1ec1 quy\u1ec1n h\u1ea1n, Marketing Manager c\u00f3 th\u1ea9m quy\u1ec1n ph\u00ea duy\u1ec7t ng\u00e2n s\u00e1ch, ra quy\u1ebft \u0111\u1ecbnh tuy\u1ec3n d\u1ee5ng, v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng. Ng\u01b0\u1ee3c l\u1ea1i, Marketing Executive l\u00e0m vi\u1ec7c theo s\u1ef1 ch\u1ec9 \u0111\u1ea1o, v\u00e0 c\u1ea7n xin ph\u00ea duy\u1ec7t cho c\u00e1c quy\u1ebft \u0111\u1ecbnh l\u1edbn. Tuy nhi\u00ean, Executive l\u1ea1i c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00f4ng vi\u1ec7c th\u1ef1c h\u00e0nh tr\u1ef1c ti\u1ebfp, \u0111\u1ed3ng th\u1eddi hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 k\u1ef9 thu\u1eadt v\u00e0 c\u00e1ch v\u1eadn h\u00e0nh c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng c\u00f4ng c\u1ee5 ho\u1eb7c n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p>V\u1ec1 m\u1ee9c l\u01b0\u01a1ng, Marketing Manager th\u01b0\u1eddng cao h\u01a1n \u0111\u00e1ng k\u1ec3, dao \u0111\u1ed9ng t\u1eeb 40\u201370 tri\u1ec7u VN\u0110\/th\u00e1ng t\u00f9y theo quy m\u00f4 doanh nghi\u1ec7p. Trong khi \u0111\u00f3, Marketing Executive \u1edf m\u1ee9c 18\u201328 tri\u1ec7u VN\u0110\/th\u00e1ng. \u00c1p l\u1ef1c c\u00f4ng vi\u1ec7c c\u1ee7a Manager c\u0169ng l\u1edbn h\u01a1n, do h\u1ecd ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u1ea3 \u0111\u1ed9i ng\u0169 v\u00e0 l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c c\u1ea5p l\u00e3nh \u0111\u1ea1o cao h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u0103ng ti\u1ebfn t\u1eeb v\u1ecb tr\u00ed Executive l\u00ean Manager, ngo\u00e0i kinh nghi\u1ec7m v\u00e0 th\u00e0nh t\u00edch t\u1ed1t, \u1ee9ng vi\u00ean c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng tr\u1ecdng y\u1ebfu nh\u01b0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd con ng\u01b0\u1eddi, l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch, v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c b\u00ean li\u00ean quan. Th\u00f4ng th\u01b0\u1eddng, c\u1ea7n 3\u20135 n\u0103m kinh nghi\u1ec7m \u1edf v\u1ecb tr\u00ed Senior Executive ho\u1eb7c Team Lead tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c \u0111\u1ec1 b\u1ea1t l\u00ean c\u1ea5p Manager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-senior-va-junior-marketing-executive\">5.3 Senior v\u00e0 Junior Marketing Executive<\/h3>\n\n\n\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Junior v\u00e0 Senior Marketing Executive kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf s\u1ed1 n\u0103m kinh nghi\u1ec7m, m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n qua m\u1ee9c \u0111\u1ed9 t\u1ef1 ch\u1ee7 trong c\u00f4ng vi\u1ec7c, kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (impact) m\u00e0 h\u1ecd t\u1ea1o ra cho t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>Nh\u00e2n vi\u00ean Marketing c\u1ea5p Junior (0\u20132 n\u0103m kinh nghi\u1ec7m) th\u01b0\u1eddng c\u1ea7n s\u1ef1 h\u01b0\u1edbng d\u1eabn s\u00e1t sao t\u1eeb c\u00e1c th\u00e0nh vi\u00ean c\u1ea5p cao ho\u1eb7c qu\u1ea3n l\u00fd. H\u1ecd \u0111\u01b0\u1ee3c giao nh\u1eefng nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ebft m\u1ed9t s\u1ed1 b\u00e0i blog, thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o theo chi\u1ebfn l\u01b0\u1ee3c c\u00f3 s\u1eb5n, ho\u1eb7c \u0111\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i theo l\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c duy\u1ec7t. Junior Executive d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u1ec1 c\u00f4ng c\u1ee5, quy tr\u00ecnh l\u00e0m vi\u1ec7c, v\u00e0 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 ng\u00e0nh ngh\u1ec1.<\/p>\n\n\n\n<p>Nh\u00e2n vi\u00ean Marketing c\u1ea5p Senior (3\u20135 n\u0103m kinh nghi\u1ec7m) c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp, t\u1eeb vi\u1ec7c nh\u1eadn brief, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, tri\u1ec3n khai th\u1ef1c hi\u1ec7n cho \u0111\u1ebfn b\u00e1o c\u00e1o k\u1ebft qu\u1ea3, m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 gi\u00e1m s\u00e1t li\u00ean t\u1ee5c. H\u1ecd ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng chi\u1ebfn d\u1ecbch m\u1edbi, ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i trong th\u1ecb tr\u01b0\u1eddng, v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p khi g\u1eb7p th\u00e1ch th\u1ee9c. Senior Executive th\u01b0\u1eddng \u0111\u01b0\u1ee3c giao c\u00e1c d\u1ef1 \u00e1n c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n, ng\u00e2n s\u00e1ch cao h\u01a1n, v\u00e0 c\u00f2n \u0111\u1ea3m nh\u1eadn vai tr\u00f2 h\u01b0\u1edbng d\u1eabn (mentoring) cho nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Kh\u00eda c\u1ea1nh<\/strong><\/td><td><strong>Junior Executive<\/strong><\/td><td><strong>Senior Executive<\/strong><\/td><\/tr><tr><td><strong>T\u1ef1 ch\u1ee7 trong c\u00f4ng vi\u1ec7c<\/strong><\/td><td>C\u1ea7n h\u01b0\u1edbng d\u1eabn chi ti\u1ebft, th\u01b0\u1eddng xuy\u00ean check-in<\/td><td>L\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp, t\u1ef1 qu\u1ea3n l\u00fd ti\u1ebfn \u0111\u1ed9 v\u00e0 k\u1ebft qu\u1ea3<\/td><\/tr><tr><td><strong>Ph\u1ea1m vi d\u1ef1 \u00e1n<\/strong><\/td><td>Th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 \u0111\u01a1n l\u1ebb, m\u1ed9t ph\u1ea7n nh\u1ecf c\u1ee7a chi\u1ebfn d\u1ecbch<\/td><td>Qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch ho\u1eb7c k\u00eanh marketing<\/td><\/tr><tr><td><strong>Kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/td><td>H\u1ea1n ch\u1ebf, c\u1ea7n ph\u00ea duy\u1ec7t cho h\u1ea7u h\u1ebft quy\u1ebft \u0111\u1ecbnh<\/td><td>C\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mang t\u00ednh t\u00e1c nghi\u1ec7p, ch\u1ec9 c\u1ea7n duy\u1ec7t v\u1edbi chi\u1ebfn l\u01b0\u1ee3c l\u1edbn<\/td><\/tr><tr><td><strong>Vai tr\u00f2 mentoring<\/strong><\/td><td>\u0110\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn v\u00e0 \u0111\u00e0o t\u1ea1o<\/td><td>H\u01b0\u1edbng d\u1eabn, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean m\u1edbi ho\u1eb7c c\u1ea5p d\u01b0\u1edbi<\/td><\/tr><tr><td><strong>Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/strong><\/td><td>B\u00e1o c\u00e1o v\u1ea5n \u0111\u1ec1 l\u00ean c\u1ea5p tr\u00ean<\/td><td>T\u1ef1 x\u1eed l\u00fd ph\u1ea7n l\u1edbn t\u00ecnh hu\u1ed1ng, ch\u1ec9 b\u00e1o c\u00e1o khi c\u1ea7n<\/td><\/tr><tr><td><strong>M\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p<\/strong><\/td><td>Th\u1ef1c thi theo k\u1ebf ho\u1ea1ch c\u00f3 s\u1eb5n<\/td><td>Tham gia x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, c\u1ea3i thi\u1ec7n quy tr\u00ecnh<\/td><\/tr><tr><td><strong>M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh<\/strong><\/td><td>12\u201318 tri\u1ec7u VN\u0110<\/td><td>28\u201340 tri\u1ec7u VN\u0110<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u0110\u1ec3 chuy\u1ec3n t\u1eeb Junior l\u00ean Senior, m\u1ed9t Marketing Executive c\u1ea7n t\u00edch l\u0169y \u00edt nh\u1ea5t 2\u20133 n\u0103m kinh nghi\u1ec7m th\u1ef1c t\u1ebf, s\u1edf h\u1eefu portfolio th\u1ec3 hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng, v\u00e0 ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c (strategic thinking). Ngo\u00e0i ra, vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng h\u1ecdc h\u1ecfi, \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn, v\u00e0 th\u1ec3 hi\u1ec7n tinh th\u1ea7n l\u00e0m ch\u1ee7 c\u00f4ng vi\u1ec7c l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u01b0\u1ee3c xem x\u00e9t trong qu\u00e1 tr\u00ecnh th\u0103ng ti\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-base-vn-n\u1ec1n-t\u1ea3ng-qu\u1ea3n-tr\u1ecb-toan-di\u1ec7n-danh-cho-marketing-executive\">6. Base.vn &#8211; N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n d\u00e0nh cho Marketing Executive<\/h2>\n\n\n\n<p>V\u1edbi kh\u1ed1i l\u01b0\u1ee3ng chi\u1ebfn d\u1ecbch, deadline v\u00e0 d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng l\u1edbn, Marketing Executive c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00fap qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c t\u1eadp trung, theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng s\u00e2u h\u01a1n. Thay v\u00ec ph\u1ea3i s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 r\u1eddi r\u1ea1c, Base.vn mang \u0111\u1ebfn m\u1ed9t n\u1ec1n t\u1ea3ng h\u1ee3p nh\u1ea5t to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng marketing, t\u1eeb l\u00ean k\u1ebf ho\u1ea1ch, tri\u1ec3n khai \u0111\u1ebfn \u0111o l\u01b0\u1eddng, gi\u00fap \u0111\u1ed9i ng\u0169 l\u00e0m marketing v\u1eadn h\u00e0nh t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng nh\u00f3m gi\u1ea3i ph\u00e1p trong h\u1ec7 sinh th\u00e1i h\u01a1n 60 \u1ee9ng d\u1ee5ng c\u1ee7a Base.vn c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp cho Marketing Executive:<\/p>\n\n\n\n<p><strong>1. Base Work+ &#8211; T\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd v\u00e0 ph\u1ed1i h\u1ee3p c\u00e1c chi\u1ebfn d\u1ecbch<\/strong><\/p>\n\n\n\n<p>&#8211; L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch marketing, t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn tri\u1ec3n khai v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p>&#8211; Nh\u1eadn nhi\u1ec7m v\u1ee5 v\u1edbi deadline r\u00f5 r\u00e0ng, tr\u00e1nh t\u00ecnh tr\u1ea1ng tr\u1ec5 vi\u1ec7c, b\u1ecf s\u00f3t ho\u1eb7c l\u00e0m sai.<\/p>\n\n\n\n<p>&#8211; T\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i v\u00e0 trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi Designer, Copywriter hay c\u00e1c b\u00ean li\u00ean quan ngay tr\u00ean c\u00f9ng m\u1ed9t h\u1ec7 th\u1ed1ng, thay v\u00ec ph\u1ea3i qua email hay \u1ee9ng d\u1ee5ng chat r\u1eddi r\u1ea1c.<\/p>\n\n\n\n<p><strong>L\u1ee3i \u00edch: <\/strong>Gi\u00fap Marketing Executive c\u00f3 th\u1ec3 ph\u1ee5 tr\u00e1ch kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c l\u1edbn h\u01a1n m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u ra, \u0111\u1ed3ng th\u1eddi c\u1ed9ng t\u00e1c m\u01b0\u1ee3t m\u00e0 v\u1edbi c\u00e1c nh\u00e2n s\u1ef1 li\u00ean quan, v\u00e0 c\u00f3 d\u1eef li\u1ec7u r\u00f5 r\u00e0ng \u0111\u1ec3 b\u00e1o c\u00e1o v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p><strong>2. Base CRM &#8211; Hi\u1ec3u kh\u00e1ch h\u00e0ng s\u00e2u h\u01a1n, t\u1ed1i \u01b0u c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i<\/strong><\/p>\n\n\n\n<p>&#8211; Ghi nh\u1eadn to\u00e0n b\u1ed9 d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau (website, m\u1ea1ng x\u00e3 h\u1ed9i, email, SMS,&#8230;).<\/p>\n\n\n\n<p>&#8211; Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng theo h\u00e0nh vi, nhu c\u1ea7u, gi\u00e1 tr\u1ecb mua h\u00e0ng ho\u1eb7c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<p>&#8211; Ph\u1ed1i h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi \u0111\u1ed9i Kinh doanh v\u00e0 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ec3 theo d\u00f5i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng to\u00e0n funnel, t\u1eeb nh\u1eadn bi\u1ebft \u0111\u1ebfn ch\u1ed1t \u0111\u01a1n.<\/p>\n\n\n\n<p>&#8211; B\u00e1o c\u00e1o chi ti\u1ebft hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh, t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng, gi\u00fap Marketing Executive \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch k\u1ecbp th\u1eddi.<\/p>\n\n\n\n<p><strong>L\u1ee3i \u00edch: <\/strong>Gi\u00fap Marketing Executive n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng chu\u1ea9n x\u00e1c h\u01a1n, c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p t\u1ed1t h\u01a1n v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p><strong>3. Base Finance+ &#8211; Theo d\u00f5i v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed chi\u1ebfn d\u1ecbch<\/strong><\/p>\n\n\n\n<p>&#8211; Theo d\u00f5i ng\u00e2n s\u00e1ch cho t\u1eebng chi\u1ebfn d\u1ecbch ho\u1eb7c k\u00eanh qu\u1ea3ng c\u00e1o theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<p>&#8211; Ki\u1ec3m so\u00e1t chi ph\u00ed th\u1ef1c t\u1ebf so v\u1edbi k\u1ebf ho\u1ea1ch, h\u1ea1n ch\u1ebf l\u00e3ng ph\u00ed.<\/p>\n\n\n\n<p>&#8211; K\u1ebft n\u1ed1i d\u1eef li\u1ec7u v\u1edbi b\u1ed9 ph\u1eadn T\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<p>L\u1ee3i \u00edch: Gi\u00fap Marketing Executive d\u1ec5 d\u00e0ng theo d\u00f5i chi ph\u00ed t\u1eebng ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ea3m b\u1ea3o ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang m\u1ee5c \u0111\u00edch v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t.<\/p>\n\n\n\n<p><strong>V\u1edbi Base.vn:<\/strong><\/p>\n\n\n\n<p>&#8211; M\u1ecdi chi\u1ebfn d\u1ecbch \u0111\u1ec1u \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd v\u00e0 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>&#8211; M\u1ecdi d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch t\u1eadp trung.<\/p>\n\n\n\n<p>&#8211; M\u1ecdi chi ph\u00ed marketing \u0111\u1ec1u \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd.<\/p>\n\n\n\n<p>&#8211; M\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u kh\u00e1ch quan, kh\u00f4ng ph\u1ea3i c\u1ea3m t\u00ednh.<\/p>\n\n\n\n<p>Hi\u1ec7n \u0111\u00e3 c\u00f3 h\u01a1n 10.000 doanh nghi\u1ec7p trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 x\u00e2y d\u1ef1ng, ng\u00e2n h\u00e0ng, ph\u00e2n ph\u1ed1i, gi\u00e1o d\u1ee5c, F&amp;B, y t\u1ebf,\u2026 s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a Base.vn \u0111\u1ec3 t\u0103ng t\u1ed1c h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Li\u00ean h\u1ec7 Base.vn ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a b\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=marketing-excutive\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-1024x469.webp\" alt=\"Base.vn - N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n\" class=\"wp-image-13899\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-1024x469.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-300x138.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-768x352.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-1536x704.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=marketing-excutive\">Base.vn<\/a> &#8211; N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-bai\">7. K\u1ebft b\u00e0i<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin xoay quanh Marketing Executive l\u00e0 g\u00ec m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n chia s\u1ebb c\u00f9ng b\u1ea1n \u0111\u1ecdc. Marketing Executive l\u00e0 v\u1ecb tr\u00ed then ch\u1ed1t trong b\u1ed9 m\u00e1y marketing c\u1ee7a doanh nghi\u1ec7p, \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1eefng v\u00e0ng, k\u1ef9 n\u0103ng th\u1ef1c thi linh ho\u1ea1t, v\u00e0 th\u00e1i \u0111\u1ed9 h\u1ecdc h\u1ecfi kh\u00f4ng ng\u1eebng. T\u1ea1i Vi\u1ec7t Nam, c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho c\u00e1c Marketing Executive ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng v\u1edbi m\u1ee9c thu nh\u1eadp h\u1ea5p d\u1eabn v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng. Hi\u1ec3u r\u00f5 y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c, ph\u00e1t tri\u1ec3n \u0111\u00fang k\u1ef9 n\u0103ng, v\u00e0 ch\u1ecdn \u0111\u00fang m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c s\u1ebd gi\u00fap c\u00e1c Marketing Executive x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p v\u1eefng ch\u1eafc trong l\u0129nh v\u1ef1c marketing \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ea5t k\u1ef3 \u0111\u1ed9i ng\u0169 marketing n\u00e0o, Marketing Executive lu\u00f4n \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p cho nh\u1eefng ai y\u00eau th\u00edch s\u00e1ng t\u1ea1o, n\u0103ng \u0111\u1ed9ng v\u00e0 mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":24616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"ppma_author":[63],"class_list":["post-24577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Executive l\u00e0 g\u00ec? Vai tr\u00f2, k\u1ef9 n\u0103ng &amp; l\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Marketing Executive l\u00e0 v\u1ecb tr\u00ed th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. T\u00ecm hi\u1ec3u vai tr\u00f2, k\u1ef9 n\u0103ng v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p chi ti\u1ebft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/marketing-excutive-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Executive l\u00e0 g\u00ec? Vai tr\u00f2, k\u1ef9 n\u0103ng &amp; l\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"Marketing Executive l\u00e0 v\u1ecb tr\u00ed th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. 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