{"id":24705,"date":"2025-11-17T13:58:41","date_gmt":"2025-11-17T06:58:41","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=24705"},"modified":"2025-11-17T14:36:42","modified_gmt":"2025-11-17T07:36:42","slug":"general-manager-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/general-manager-la-gi\/","title":{"rendered":"General Manager l\u00e0 g\u00ec? GM \u0111\u00f3ng vai tr\u00f2 g\u00ec trong doanh nghi\u1ec7p?"},"content":{"rendered":"\n

Trong c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p, General Manager (GM)<\/strong> l\u00e0 v\u1ecb tr\u00ed gi\u1eef vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c v\u1eadn h\u00e0nh v\u00e0 \u0111i\u1ec1u ph\u1ed1i to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng. Kh\u00f4ng ch\u1ec9 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 k\u1ebft qu\u1ea3 kinh doanh, GM c\u00f2n l\u00e0 ng\u01b0\u1eddi k\u1ebft n\u1ed1i c\u00e1c ph\u00f2ng ban, \u0111\u1ea3m b\u1ea3o b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh tr\u01a1n tru v\u00e0 \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y Base.vn<\/a> s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 General Manager l\u00e0 g\u00ec<\/strong>, GM l\u00e0m g\u00ec v\u00e0 v\u00ec sao v\u1ecb tr\u00ed n\u00e0y quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

1. Gi\u1edbi thi\u1ec7u v\u1ec1 General Manager<\/h2>\n\n\n\n

1.1 General Manager l\u00e0 g\u00ec?<\/h3>\n\n\n\n

General Manager<\/strong>, th\u01b0\u1eddng \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft l\u00e0 GM<\/strong>, \u0111\u01b0\u1ee3c d\u1ecbch sang ti\u1ebfng Vi\u1ec7t l\u00e0 “T\u1ed5ng Gi\u00e1m \u0111\u1ed1c” ho\u1eb7c “Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh”. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5ng th\u1ec3 v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed9t \u0111\u01a1n v\u1ecb, chi nh\u00e1nh ho\u1eb7c m\u1ed9t b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p.<\/p>\n\n\n\n

General Manager c\u00f3 quy\u1ec1n h\u1ea1n v\u00e0 tr\u00e1ch nhi\u1ec7m r\u1ed9ng l\u1edbn trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y, nh\u1eb1m \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau kinh doanh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang k\u1ebf ho\u1ea1ch. H\u1ecd c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u1ea5p l\u00e3nh \u0111\u1ea1o cao nh\u1ea5t v\u00e0 c\u00e1c ph\u00f2ng ban ch\u1ee9c n\u0103ng, \u0111\u1ed3ng th\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u01a1n v\u1ecb m\u00ecnh ph\u1ee5 tr\u00e1ch.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p Vi\u1ec7t Nam n\u0103m 2025, GM th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u1edf c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, c\u00f4ng ty c\u00f3 quy m\u00f4 l\u1edbn v\u1edbi nhi\u1ec1u chi nh\u00e1nh, ho\u1eb7c c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n, b\u00e1n l\u1ebb, s\u1ea3n xu\u1ea5t v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n\n\n

\n
\"General
General Manager l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

1.2 Vai tr\u00f2 v\u00e0 v\u1ecb tr\u00ed c\u1ee7a GM trong t\u1ed5 ch\u1ee9c<\/h3>\n\n\n\n

General Manager th\u01b0\u1eddng n\u1eb1m \u1edf t\u1ea7ng qu\u1ea3n l\u00fd trung – cao trong c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p. \u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ecb tr\u00ed n\u00e0y, ch\u00fang ta c\u1ea7n so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c ch\u1ee9c danh l\u00e3nh \u0111\u1ea1o kh\u00e1c:<\/p>\n\n\n\n

Ch\u1ee9c danh<\/strong><\/td>C\u1ea5p \u0111\u1ed9<\/strong><\/td>Ph\u1ea1m vi qu\u1ea3n l\u00fd<\/strong><\/td>B\u00e1o c\u00e1o cho<\/strong><\/td>Tr\u00e1ch nhi\u1ec7m ch\u00ednh<\/strong><\/td><\/tr>
CEO <\/td>Cao nh\u1ea5t<\/td>To\u00e0n doanh nghi\u1ec7p<\/td>H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb<\/td>Chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n<\/td><\/tr>
General Manager<\/td>Trung-cao<\/td>\u0110\u01a1n v\u1ecb\/Chi nh\u00e1nh<\/td>CEO\/Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh<\/td>V\u1eadn h\u00e0nh kinh doanh, th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c<\/td><\/tr>
Director<\/a><\/td>Trung<\/td>Ph\u00f2ng ban ch\u1ee9c n\u0103ng<\/td>GM\/CEO<\/td>Qu\u1ea3n l\u00fd chuy\u00ean m\u00f4n, m\u1ee5c ti\u00eau b\u1ed9 ph\u1eadn<\/td><\/tr>
Manager<\/td>Trung-th\u1ea5p <\/td>Nh\u00f3m\/D\u1ef1 \u00e1n<\/td>Director\/GM<\/td>Th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

General Manager \u0111\u00f3ng vai tr\u00f2 trung gian v\u1edbi nhi\u1ec7m v\u1ee5 chuy\u1ec3n \u0111\u1ed5i t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. H\u1ecd c\u00f3 \u0111\u1ee7 quy\u1ec1n h\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u1ee7 ch\u1ed1t trong ph\u1ea1m vi qu\u1ea3n l\u00fd, \u0111\u1ed3ng th\u1eddi ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a \u0111\u01a1n v\u1ecb m\u00ecnh.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Manager l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd trong doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n

2. Nhi\u1ec7m v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a General Manager<\/h2>\n\n\n\n

2.1 C\u00e1c nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a GM<\/h3>\n\n\n\n

General Manager \u0111\u1ea3m nh\u1eadn nhi\u1ec1u nhi\u1ec7m v\u1ee5 quan tr\u1ecdng trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\n\n\n\n

– X\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c kinh doanh:<\/strong> GM ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch kinh doanh d\u00e0i h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n cho \u0111\u01a1n v\u1ecb, \u0111\u1ea3m b\u1ea3o ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty. H\u1ecd c\u1ea7n ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i v\u00e0 \u0111\u01b0a ra c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

– Qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh v\u00e0 ng\u00e2n s\u00e1ch:<\/strong> GM gi\u00e1m s\u00e1t v\u00e0 ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch ho\u1ea1t \u0111\u1ed9ng, theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh nh\u01b0 doanh thu, chi ph\u00ed, l\u1ee3i nhu\u1eadn. H\u1ecd c\u00f3 quy\u1ec1n ph\u00ea duy\u1ec7t c\u00e1c kho\u1ea3n chi ti\u00eau trong ph\u1ea1m vi th\u1ea9m quy\u1ec1n v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh.<\/p>\n\n\n\n

– \u0110i\u1ec1u ph\u1ed1i c\u00e1c b\u1ed9 ph\u1eadn:<\/strong> GM \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng gi\u1eefa c\u00e1c ph\u00f2ng ban nh\u01b0 b\u00e1n h\u00e0ng, marketing, s\u1ea3n xu\u1ea5t, nh\u00e2n s\u1ef1 v\u00e0 t\u00e0i ch\u00ednh. H\u1ecd th\u00fac \u0111\u1ea9y giao ti\u1ebfp ngang h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn.<\/p>\n\n\n\n

– Ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n t\u00e0i:<\/strong> GM x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o v\u1eefng m\u1ea1nh, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean ti\u1ec1m n\u0103ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i.<\/p>\n\n\n\n

– Quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng:<\/strong> GM duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c, \u0111\u00e0m ph\u00e1n c\u00e1c h\u1ee3p \u0111\u1ed3ng tr\u1ecdng \u0111i\u1ec3m v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

2.2 Tr\u00e1ch nhi\u1ec7m b\u00e1o c\u00e1o v\u00e0 ki\u1ec3m so\u00e1t<\/h3>\n\n\n\n

General Manager ho\u1ea1t \u0111\u1ed9ng trong h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi s\u1ef1 minh b\u1ea1ch v\u00e0 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh cao. T\u00f9y thu\u1ed9c v\u00e0o t\u1eebng c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c m\u00e0 h\u1ecd s\u1ebd b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp l\u00ean CEO ho\u1eb7c l\u00ean H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, <\/p>\n\n\n\n

Trong l\u0129nh v\u1ef1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, GM ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3, ph\u00e2n t\u00edch xu h\u01b0\u1edbng doanh thu v\u00e0 chi ph\u00ed, \u0111\u1ed3ng th\u1eddi \u0111\u1ec1 xu\u1ea5t c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh. H\u1ecd c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd, ch\u00ednh s\u00e1ch n\u1ed9i b\u1ed9 v\u00e0 ti\u00eau chu\u1ea9n ng\u00e0nh.<\/p>\n\n\n\n

V\u1ec1 qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t, GM thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 (KPI)<\/a> cho c\u00e1c b\u1ed9 ph\u1eadn, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn thu\u1eadt khi c\u1ea7n thi\u1ebft. Trong c\u00e1c ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, GM c\u00f3 th\u1ec3 b\u00e1o c\u00e1o v\u1ec1 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng, \u0111i\u1ec3m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t d\u1ecbch v\u1ee5.<\/p>\n\n\n

\n
\"Nhi\u1ec7m
Nhi\u1ec7m v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a General Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

3. Y\u00eau c\u1ea7u v\u1ec1 n\u0103ng l\u1ef1c v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a General Manager<\/h2>\n\n\n\n

3.1 Ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m c\u1ea7n c\u00f3<\/h3>\n\n\n\n

\u0110\u1ec3 \u0111\u1ea3m nh\u1eadn v\u1ecb tr\u00ed General Manager, \u1ee9ng vi\u00ean th\u01b0\u1eddng c\u1ea7n c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n trong c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan nh\u01b0 qu\u1ea3n tr\u1ecb kinh doanh, kinh t\u1ebf, ho\u1eb7c chuy\u00ean ng\u00e0nh ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng. Nhi\u1ec1u GM c\u00f2n s\u1edf h\u1eefu b\u1eb1ng th\u1ea1c s\u0129 MBA ho\u1eb7c c\u00e1c ch\u1ee9ng ch\u1ec9 chuy\u00ean m\u00f4n \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd.<\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, GM c\u1ea7n c\u00f3 \u00edt nh\u1ea5t 5-10 n\u0103m kinh nghi\u1ec7m trong c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd<\/a>, v\u1edbi hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u00e0nh ngh\u1ec1 v\u00e0 th\u1ecb tr\u01b0\u1eddng. H\u1ecd c\u1ea7n tr\u1ea3i qua nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c nhau \u0111\u1ec3 hi\u1ec3u r\u00f5 to\u00e0n b\u1ed9 quy tr\u00ecnh kinh doanh t\u1eeb s\u1ea3n xu\u1ea5t \u0111\u1ebfn b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

3.2 K\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb, l\u00e3nh \u0111\u1ea1o<\/h3>\n\n\n\n

General Manager c\u1ea7n trang b\u1ecb m\u1ed9t b\u1ed9 k\u1ef9 n\u0103ng li\u00ean quan \u0111\u1ebfn l\u00e3nh \u0111\u1ea1o bao g\u1ed3m:<\/p>\n\n\n\n

– T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c: <\/strong>Kh\u1ea3 n\u0103ng nh\u00ecn nh\u1eadn t\u1ed5ng th\u1ec3, ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u00e0i h\u1ea1n. GM c\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro, \u0111\u1ed3ng th\u1eddi th\u00edch \u1ee9ng nhanh v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n\n\n\n

– L\u00e3nh \u0111\u1ea1o v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng:<\/strong> K\u1ef9 n\u0103ng \u0111\u1ed9ng vi\u00ean, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169. GM ph\u1ea3i t\u1ea1o ra t\u1ea7m nh\u00ecn h\u1ea5p d\u1eabn v\u00e0 th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau chung th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p t\u00edch c\u1ef1c.<\/p>\n\n\n\n

– Qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh: <\/strong>Hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, ph\u00e2n t\u00edch ng\u00e2n s\u00e1ch v\u00e0 qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n. GM c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t.<\/p>\n\n\n\n

– Giao ti\u1ebfp v\u00e0 th\u01b0\u01a1ng thuy\u1ebft:<\/strong> K\u1ef9 n\u0103ng tr\u00ecnh b\u00e0y, thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c b\u00ean li\u00ean quan kh\u00e1c nhau t\u1eeb nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng. GM ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 chuy\u00ean nghi\u1ec7p trong m\u1ecdi t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n

– Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh:<\/strong> Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng ph\u1ee9c t\u1ea1p, \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi d\u01b0\u1edbi \u00e1p l\u1ef1c.<\/p>\n\n\n

\n
\"Y\u00eau
Y\u00eau c\u1ea7u v\u1ec1 n\u0103ng l\u1ef1c v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a General Manager<\/em><\/figcaption><\/figure><\/div>\n\n\n

3.3 T\u1ed1 ch\u1ea5t v\u00e0 ph\u1ea9m ch\u1ea5t c\u00e1 nh\u00e2n c\u1ea7n thi\u1ebft<\/h3>\n\n\n\n

T\u00ednh ch\u00ednh tr\u1ef1c v\u00e0 \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 GM x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi \u0111\u1ed3ng nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u00e1c. \u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 GM ph\u1ea3i th\u1ec3 hi\u1ec7n s\u1ef1 nh\u1ea5t qu\u00e1n trong h\u00e0nh \u0111\u1ed9ng v\u00e0 l\u1eddi n\u00f3i, \u0111\u1ed3ng th\u1eddi c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng linh ho\u1ea1t l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong m\u00f4i tr\u01b0\u1eddng kinh doanh n\u0103ng \u0111\u1ed9ng. GM c\u1ea7n c\u00f3 tinh th\u1ea7n h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c, s\u1eb5n s\u00e0ng thay \u0111\u1ed5i ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd khi c\u1ea7n thi\u1ebft v\u00e0 n\u1eafm b\u1eaft xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n\n\n\n

S\u1ef1 ki\u00ean nh\u1eabn v\u00e0 kh\u1ea3 n\u0103ng ch\u1ecbu \u00e1p l\u1ef1c cao c\u0169ng kh\u00f4ng th\u1ec3 thi\u1ebfu. GM th\u01b0\u1eddng \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u1eed th\u00e1ch c\u00f9ng l\u00fac, t\u1eeb \u00e1p l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ebfn xung \u0111\u1ed9t n\u1ed9i b\u1ed9, \u0111\u00f2i h\u1ecfi s\u1ef1 b\u00ecnh t\u0129nh v\u00e0 t\u01b0 duy logic \u0111\u1ec3 gi\u1ea3i quy\u1ebft s\u1ef1 v\u1ee5.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> L\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd: Ph\u00e2n bi\u1ec7t vai tr\u00f2, nhi\u1ec7m v\u1ee5 v\u00e0 t\u1ea7m quan tr\u1ecdng<\/a><\/p>\n\n\n\n

4. So s\u00e1nh General Manager v\u1edbi c\u00e1c ch\u1ee9c v\u1ee5 kh\u00e1c<\/h2>\n\n\n\n

4.1 Ph\u00e2n bi\u1ec7t GM, CEO, Director v\u00e0 General Director<\/h3>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ecb tr\u00ed c\u1ee7a General Manager trong h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb, ch\u00fang ta c\u1ea7n ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c ch\u1ee9c danh t\u01b0\u01a1ng t\u1ef1:<\/p>\n\n\n\n

Ti\u00eau ch\u00ed<\/strong><\/td>CEO<\/strong><\/td>General Manager<\/strong><\/td>Director<\/strong><\/td>General Director<\/strong><\/td><\/tr>
Ph\u1ea1m vi quy\u1ec1n h\u1ea1n<\/td>To\u00e0n doanh nghi\u1ec7p<\/td>\u0110\u01a1n v\u1ecb\/Chi nh\u00e1nh<\/td>Ph\u00f2ng ban c\u1ee5 th\u1ec3<\/td>To\u00e0n doanh nghi\u1ec7p (VN)<\/td><\/tr>
Tr\u1ecdng t\u00e2m c\u00f4ng vi\u1ec7c<\/td>Chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3<\/td>V\u1eadn h\u00e0nh kinh doanh<\/td>Chuy\u00ean m\u00f4n s\u00e2u<\/td>\u0110i\u1ec1u h\u00e0nh t\u1ed5ng th\u1ec3<\/td><\/tr>
B\u00e1o c\u00e1o cho<\/td>H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb<\/td>CEO\/Ch\u1ee7 t\u1ecbch<\/td>GM\/CEO<\/td>H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb<\/td><\/tr>
Ra quy\u1ebft \u0111\u1ecbnh<\/td>M\u1ee9c \u0111\u1ed9 cao nh\u1ea5t<\/td>Trong ph\u1ea1m vi GM<\/td>Theo chuy\u00ean m\u00f4n<\/td>Cao (theo lu\u1eadt VN)<\/td><\/tr>
T\u01b0\u01a1ng t\u00e1c b\u00ean ngo\u00e0i<\/td>R\u1ea5t cao<\/td>Trung b\u00ecnh-cao <\/td>H\u1ea1n ch\u1ebf <\/td>Cao<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

CEO (Chief Executive Officer)<\/a> l\u00e0 ng\u01b0\u1eddi c\u00f3 quy\u1ec1n l\u1ef1c cao nh\u1ea5t trong doanh nghi\u1ec7p, ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n. Trong khi \u0111\u00f3, GM t\u1eadp trung v\u00e0o vi\u1ec7c th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i c\u1ea5p \u0111\u1ed9 v\u1eadn h\u00e0nh, \u0111\u1ea3m b\u1ea3o c\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

Director th\u01b0\u1eddng qu\u1ea3n l\u00fd m\u1ed9t l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n nh\u01b0 Marketing Director hay Finance Director, c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u trong l\u0129nh v\u1ef1c nh\u01b0ng ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng h\u1eb9p h\u01a1n GM. General Director trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam th\u01b0\u1eddng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi CEO, l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n ph\u00e1p l\u00fd c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

4.2 Khi n\u00e0o doanh nghi\u1ec7p ch\u1ecdn GM, CEO hay Director?<\/h3>\n\n\n\n

Vi\u1ec7c l\u1ef1a ch\u1ecdn c\u01a1 c\u1ea5u l\u00e3nh \u0111\u1ea1o ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ee7a doanh nghi\u1ec7p. C\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia v\u1edbi nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh CEO to\u00e0n c\u1ea7u v\u00e0 GM cho t\u1eebng khu v\u1ef1c, gi\u00fap c\u00e2n b\u1eb1ng gi\u1eefa t\u1ea7m nh\u00ecn th\u1ed1ng nh\u1ea5t v\u00e0 s\u1ef1 linh ho\u1ea1t \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, nh\u1eefng doanh nghi\u1ec7p c\u00f3 c\u1ea5u tr\u00fac ph\u00e2n t\u00e1n v\u1edbi nhi\u1ec1u \u0111\u01a1n v\u1ecb kinh doanh \u0111\u1ed9c l\u1eadp s\u1ebd \u01b0u ti\u00ean GM cho m\u1ed7i \u0111\u01a1n v\u1ecb, cho ph\u00e9p h\u1ecd ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c c\u00f4ng ty t\u1eadp trung v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c chuy\u00ean bi\u1ec7t c\u00f3 th\u1ec3 ch\u1ecdn m\u00f4 h\u00ecnh Director \u0111\u1ec3 t\u1eadn d\u1ee5ng chuy\u00ean m\u00f4n s\u00e2u.<\/p>\n\n\n\n

Trong m\u00f4i tr\u01b0\u1eddng startup ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf, CEO th\u01b0\u1eddng ki\u00eam nhi\u1ec7m vai tr\u00f2 GM, trong khi c\u00e1c c\u00f4ng ty l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p c\u1ea7n t\u00e1ch bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa vi\u1ec7c \u0111\u1eb7t ra chi\u1ebfn l\u01b0\u1ee3c (CEO) v\u00e0 tri\u1ec3n khai th\u1ef1c hi\u1ec7n (GM).<\/p>\n\n\n

\n
\"So
So s\u00e1nh General Manager v\u1edbi c\u00e1c ch\u1ee9c v\u1ee5 kh\u00e1c<\/em><\/figcaption><\/figure><\/div>\n\n\n

5. M\u1ee9c l\u01b0\u01a1ng, l\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n<\/h2>\n\n\n\n

5.1 Thu nh\u1eadp, \u0111\u00e3i ng\u1ed9, ph\u00fac l\u1ee3i c\u1ee7a General Manager<\/h3>\n\n\n\n

Theo d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng n\u0103m 2025, General Manager t\u1ea1i Vi\u1ec7t Nam c\u00f3 m\u1ee9c thu nh\u1eadp kh\u00e1 cao v\u00e0 bi\u1ebfn \u0111\u1ed9ng l\u1edbn t\u00f9y theo ng\u00e0nh ngh\u1ec1, kinh nghi\u1ec7m v\u00e0 khu v\u1ef1c. M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh to\u00e0n qu\u1ed1c dao \u0111\u1ed9ng t\u1eeb 309-335 tri\u1ec7u VN\u0110\/n\u0103m, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 25-28 tri\u1ec7u VN\u0110\/th\u00e1ng.<\/p>\n\n\n\n

Theo kinh nghi\u1ec7m:<\/strong><\/p>\n\n\n\n