{"id":24877,"date":"2025-11-18T15:50:36","date_gmt":"2025-11-18T08:50:36","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=24877"},"modified":"2025-11-18T15:53:37","modified_gmt":"2025-11-18T08:53:37","slug":"nhan-vien-sales-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/nhan-vien-sales-la-gi\/","title":{"rendered":"Nh\u00e2n vi\u00ean sales l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c, vai tr\u00f2 v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n c\u00f3"},"content":{"rendered":"\n

Nh\u00e2n vi\u00ean sales<\/strong> lu\u00f4n \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t “c\u1ea7u n\u1ed1i” gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. H\u1ecd ch\u00ednh l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp mang l\u1ea1i doanh thu cho c\u00f4ng ty. V\u1eady ngh\u1ec1 sales th\u1ef1c s\u1ef1 l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 t\u1ed1 ch\u1ea5t n\u00e0o? L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 m\u1ee9c l\u01b0\u01a1ng ra sao? B\u00e0i vi\u1ebft sau \u0111\u00e2y c\u1ee7a Base.vn<\/a> s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecdc hi\u1ec3u r\u00f5 v\u1ec1 m\u1ed9t trong nh\u1eefng ngh\u1ec1 nghi\u1ec7p c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng Vi\u1ec7t Nam hi\u1ec7n nay.<\/p>\n\n\n\n

1. Nh\u00e2n vi\u00ean sales l\u00e0 g\u00ec?<\/h2>\n\n\n\n

1.1 \u0110\u1ecbnh ngh\u0129a chu\u1ea9n v\u1ec1 nh\u00e2n vi\u00ean sales<\/h3>\n\n\n\n

Nh\u00e2n vi\u00ean sales<\/strong> (hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nh\u00e2n vi\u00ean kinh doanh<\/strong>) l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp \u0111\u1ea3m nh\u1eadn c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u01b0 v\u1ea5n v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Nh\u00e2n vi\u00ean Sales \u0111\u00f3ng vai tr\u00f2 l\u00e0m c\u1ea7u n\u1ed1i gi\u1eefa c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi l\u00e0 l\u1ef1c l\u01b0\u1ee3ng n\u00f2ng c\u1ed1t mang l\u1ea1i doanh thu cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, nh\u00e2n vi\u00ean sales c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi b\u1eb1ng nhi\u1ec1u t\u00ean kh\u00e1c nhau nh\u01b0: Sales Executive (nh\u00e2n vi\u00ean kinh doanh), Sales Representative (\u0111\u1ea1i di\u1ec7n kinh doanh), Account Executive (nh\u00e2n vi\u00ean qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n), Business Development (ph\u00e1t tri\u1ec3n kinh doanh), hay \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 “sales”.<\/p>\n\n\n\n

Trong th\u1ef1c t\u1ebf, nh\u00e2n vi\u00ean sales xu\u1ea5t hi\u1ec7n \u1edf h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh ngh\u1ec1 t\u1eeb b\u1ea5t \u0111\u1ed9ng s\u1ea3n, b\u1ea3o hi\u1ec3m, ng\u00e2n h\u00e0ng, c\u00f4ng ngh\u1ec7 cho \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 th\u1ef1c ph\u1ea9m, may m\u1eb7c, d\u01b0\u1ee3c ph\u1ea9m. V\u00ed d\u1ee5, m\u1ed9t nh\u00e2n vi\u00ean sales trong ng\u00e0nh F&B s\u1ebd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng \u0111\u1ebfn c\u00e1c nh\u00e0 h\u00e0ng, si\u00eau th\u1ecb; trong khi nh\u00e2n vi\u00ean sales c\u00f4ng ngh\u1ec7 s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c t\u01b0 v\u1ea5n c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m, thi\u1ebft b\u1ecb cho doanh nghi\u1ec7p hay ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n.<\/p>\n\n\n

\n
\"Nh\u00e2n
Nh\u00e2n vi\u00ean sales l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

1.2 \u00dd ngh\u0129a v\u00e0 vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean sales trong t\u1ed5 ch\u1ee9c<\/h3>\n\n\n\n

Nh\u00e2n vi\u00ean sales kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng, h\u1ecd c\u00f2n \u0111\u1ea3m nh\u1eadn nhi\u1ec1u vai tr\u00f2 quan tr\u1ecdng kh\u00e1c trong doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\n\n\n\n

– \u0110\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o doanh thu:<\/strong> Nh\u00e2n vi\u00ean sales l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp t\u1ea1o ra doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho c\u00f4ng ty th\u00f4ng qua vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. H\u1ecd l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng t\u00e0i ch\u00ednh v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

– L\u00e0 c\u1ea7u n\u1ed1i ph\u1ea3n h\u1ed3i th\u1ecb tr\u01b0\u1eddng: <\/strong>Th\u00f4ng qua ti\u1ebfp x\u00fac th\u01b0\u1eddng xuy\u00ean v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean sales s\u1ebd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, nhu c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng. Nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

– G\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: <\/strong>Nh\u00e2n vi\u00ean sales c\u00f2n \u0111\u01b0\u1ee3c xem l\u00e0 “\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u” c\u1ee7a t\u1ed5 ch\u1ee9c. H\u00ecnh \u1ea3nh v\u00e0 c\u00e1ch h\u00e0nh x\u1eed c\u1ee7a h\u1ecd t\u1ea1o \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00f4ng ty. M\u1ed9t nh\u00e2n vi\u00ean sales chuy\u00ean nghi\u1ec7p s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t, c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

– Th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng: <\/strong>Nh\u00e2n vi\u00ean sales kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i kinh doanh, khai th\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c t\u0103ng th\u1ecb ph\u1ea7n cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

2. M\u00f4 t\u1ea3 chi ti\u1ebft c\u00f4ng vi\u1ec7c v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean sales<\/h2>\n\n\n\n

2.1 Nhi\u1ec7m v\u1ee5 ch\u00ednh<\/h3>\n\n\n\n

C\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean sales bao g\u1ed3m nhi\u1ec1u nhi\u1ec7m v\u1ee5 kh\u00e1c nhau, \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u1ee7 \u0111\u1ed9ng v\u00e0 linh ho\u1ea1t cao:<\/p>\n\n\n\n

– T\u00ecm ki\u1ebfm v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong> Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i (telesales), g\u1eedi email marketing, tham gia h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

– T\u01b0 v\u1ea5n v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5:<\/strong> Tr\u00ecnh b\u00e0y chi ti\u1ebft v\u1ec1 \u0111\u1eb7c t\u00ednh, t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 v\u00e0 t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

– \u0110\u00e0m ph\u00e1n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng:<\/strong> Th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng, gi\u00e1 c\u1ea3, ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh, th\u1eddi gian giao h\u00e0ng,… v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

– Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng: <\/strong>Theo d\u00f5i m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, x\u1eed l\u00fd khi\u1ebfu n\u1ea1i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/a> trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

– B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh: <\/strong>Th\u1ed1ng k\u00ea, t\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng, ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn quy tr\u00ecnh b\u00e1n h\u00e0ng v\u1edbi c\u1ea5p qu\u1ea3n l\u00fd.<\/p>\n\n\n\n

2.2 Quy tr\u00ecnh l\u00e0m vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a nh\u00e2n vi\u00ean sales<\/h3>\n\n\n\n

M\u1ed9t ng\u00e0y l\u00e0m vi\u1ec7c \u0111i\u1ec3n h\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean sales th\u01b0\u1eddng di\u1ec5n ra theo quy tr\u00ecnh nh\u01b0 sau:<\/p>\n\n\n\n

1. L\u1eadp k\u1ebf ho\u1ea1ch c\u00f4ng vi\u1ec7c (8:00 – 8:30): X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau trong ng\u00e0y, \u01b0u ti\u00ean danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea7n li\u00ean h\u1ec7, chu\u1ea9n b\u1ecb t\u00e0i li\u1ec7u v\u00e0 th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

2. Li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (8:30 – 11:30): G\u1ecdi \u0111i\u1ec7n, g\u1eedi email ho\u1eb7c s\u1eafp x\u1ebfp c\u00e1c cu\u1ed9c h\u1eb9n g\u1eb7p tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n

3. C\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0o h\u1ec7 th\u1ed1ng CRM (11:30 – 12:00): Ghi ch\u00e9p l\u1ea1i t\u1ea5t c\u1ea3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

4. H\u1ecdp nh\u00f3m\/\u0102n tr\u01b0a (12:00 – 13:30): Chia s\u1ebb th\u00f4ng tin v\u1edbi \u0111\u1ed3ng nghi\u1ec7p, th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh.<\/p>\n\n\n\n

5. G\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng (13:30 – 16:30): Tham d\u1ef1 c\u00e1c cu\u1ed9c h\u1eb9n \u0111\u00e3 l\u00ean l\u1ecbch, th\u1ef1c hi\u1ec7n demo s\u1ea3n ph\u1ea9m, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 \u0111\u00e0m ph\u00e1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

6. X\u1eed l\u00fd c\u00f4ng vi\u1ec7c gi\u1ea5y t\u1edd (16:30 – 17:30): Ho\u00e0n thi\u1ec7n h\u1ee3p \u0111\u1ed3ng, x\u1eed l\u00fd \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, g\u1eedi b\u00e1o gi\u00e1 cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

7. \u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho ng\u00e0y mai (17:30 – 18:00): T\u1ed5ng k\u1ebft c\u00f4ng vi\u1ec7c \u0111\u00e3 ho\u00e0n th\u00e0nh, chu\u1ea9n b\u1ecb danh s\u00e1ch vi\u1ec7c c\u1ea7n l\u00e0m cho ng\u00e0y h\u00f4m sau.<\/p>\n\n\n\n

Ng\u00e0y nay, c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean sales. C\u00e1c ph\u1ea7n m\u1ec1m CRM nh\u01b0 Salesforce, HubSpot hay gi\u1ea3i ph\u00e1p Vi\u1ec7t Nam nh\u01b0 Base CRM<\/a> gi\u00fap theo d\u00f5i, qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, l\u01b0u tr\u1eef l\u1ecbch s\u1eed giao d\u1ecbch v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u t\u00e1c v\u1ee5 h\u00e0nh ch\u00ednh, gi\u00fap nh\u00e2n vi\u00ean sales t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n

\n
\"M\u00f4
M\u00f4 t\u1ea3 chi ti\u1ebft c\u00f4ng vi\u1ec7c v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean sales<\/em><\/figcaption><\/figure><\/div>\n\n\n

2.3 Ph\u00e2n lo\u1ea1i c\u00e1c v\u1ecb tr\u00ed sales th\u01b0\u1eddng g\u1eb7p<\/h3>\n\n\n\n

D\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn v\u00e0 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng, nh\u00e2n vi\u00ean sales \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh nhi\u1ec1u lo\u1ea1i h\u00ecnh kh\u00e1c nhau nh\u01b0 sau:<\/p>\n\n\n\n

– Sales B2B (Business-to-Business):<\/strong> Chuy\u00ean b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c. \u0110\u1eb7c tr\u01b0ng nh\u1eadn bi\u1ebft v\u1edbi chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i, quy tr\u00ecnh \u0111\u00e0m ph\u00e1n ph\u1ee9c t\u1ea1p v\u1edbi nhi\u1ec1u b\u00ean li\u00ean quan trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 quan h\u1ec7 d\u00e0i h\u1ea1n. V\u1ecb tr\u00ed n\u00e0y \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m, hi\u1ec3u bi\u1ebft v\u1ec1 quy tr\u00ecnh kinh doanh, v\u00e0 k\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n<\/a> chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

– Sales B2C (Business-to-Consumer):<\/strong> B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i. Chu k\u1ef3 b\u00e1n h\u00e0ng ng\u1eafn h\u01a1n, quy\u1ebft \u0111\u1ecbnh mua th\u01b0\u1eddng do c\u00e1 nh\u00e2n \u0111\u01b0a ra, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng th\u1ea5p h\u01a1n nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch nhi\u1ec1u h\u01a1n. Nh\u00e2n vi\u00ean Sales B2C c\u1ea7n k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c nhanh, kh\u1ea3 n\u0103ng t\u1ea1o thi\u1ec7n c\u1ea3m v\u00e0 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng linh ho\u1ea1t.<\/p>\n\n\n\n

– Telesales:<\/strong> Th\u1ef1c hi\u1ec7n b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i, kh\u00f4ng c\u1ea7n g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng, mang l\u1ea1i hi\u1ec7u qu\u1ea3 trong vi\u1ec7c ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi chi ph\u00ed th\u1ea5p. Telesales \u0111\u00f2i h\u1ecfi gi\u1ecdng n\u00f3i r\u00f5 r\u00e0ng, kh\u1ea3 n\u0103ng di\u1ec5n \u0111\u1ea1t t\u1ed1t v\u00e0 s\u1ee9c ch\u1ecbu \u0111\u1ef1ng cao tr\u01b0\u1edbc nh\u1eefng l\u1eddi t\u1eeb ch\u1ed1i.<\/p>\n\n\n\n

– Field Sales:<\/strong> B\u00e1n h\u00e0ng t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, th\u01b0\u1eddng xuy\u00ean di chuy\u1ec3n v\u00e0 g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp. Ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ea7n demo, gi\u1ea3i th\u00edch k\u1ef9 ho\u1eb7c kh\u00e1ch h\u00e0ng coi tr\u1ecdng m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp. V\u1ecb tr\u00ed sales n\u00e0y y\u00eau c\u1ea7u k\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t, kh\u1ea3 n\u0103ng th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111a d\u1ea1ng v\u00e0 qu\u1ea3n l\u00fd th\u1eddi gian hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

– Online Sales: <\/strong>B\u00e1n h\u00e0ng th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. Xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, \u0111\u1eb7c bi\u1ec7t sau \u0111\u1ea1i d\u1ecbch COVID-19. Nh\u00e2n vi\u00ean Online Sales c\u1ea7n th\u00e0nh th\u1ea1o c\u00f4ng ngh\u1ec7, hi\u1ec3u bi\u1ebft v\u1ec1 marketing s\u1ed1 v\u00e0 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

3. K\u1ef9 n\u0103ng, t\u1ed1 ch\u1ea5t v\u00e0 y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m ngh\u1ec1 sales<\/h2>\n\n\n\n

3.1 K\u1ef9 n\u0103ng giao ti\u1ebfp, thuy\u1ebft ph\u1ee5c, \u0111\u00e0m ph\u00e1n, x\u1eed l\u00fd t\u1eeb ch\u1ed1i<\/h3>\n\n\n\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh, nh\u00e2n vi\u00ean sales c\u1ea7n t\u00edch c\u1ef1c r\u00e8n luy\u1ec7n m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i nh\u01b0 sau:<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng giao ti\u1ebfp<\/a>:<\/strong> C\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 thuy\u1ebft ph\u1ee5c cao. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea3 giao ti\u1ebfp b\u1eb1ng l\u1eddi, ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 v\u00e0 giao ti\u1ebfp v\u0103n b\u1ea3n. M\u1ed9t nh\u00e2n vi\u00ean sales gi\u1ecfi bi\u1ebft c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch n\u00f3i chuy\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

– Ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c:<\/strong> Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, nh\u00e2n vi\u00ean sales c\u1ea7n bi\u1ebft c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 c\u1ea3m gi\u00e1c c\u1ea5p thi\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua nhanh nh\u1ea5t.<\/p>\n\n\n\n

– K\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n: <\/strong>Bi\u1ebft c\u00e1ch t\u00ecm ti\u1ebfng n\u00f3i chung gi\u1eefa nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a c\u00f4ng ty, \u0111\u00e1p \u1ee9ng linh ho\u1ea1t trong c\u00e1c \u0111i\u1ec1u kho\u1ea3n m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn. M\u1ed9t cu\u1ed9c \u0111\u00e0m ph\u00e1n th\u00e0nh c\u00f4ng l\u00e0 khi c\u1ea3 hai b\u00ean \u0111\u1ec1u c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng.<\/p>\n\n\n\n

– Kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u1eeb ch\u1ed1i:<\/strong> T\u1eeb ch\u1ed1i l\u00e0 m\u1ed9t t\u00ecnh hu\u1ed1ng ph\u1ed5 bi\u1ebfn trong c\u00f4ng vi\u1ec7c c\u1ee7a sales. Thay v\u00ec coi l\u1eddi t\u1eeb ch\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 th\u1ea5t b\u1ea1i, th\u00ec nh\u00e2n vi\u00ean sales c\u1ea7n h\u1ecdc c\u00e1ch xem \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n

3.2 Ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m, n\u0103ng \u0111\u1ed9ng \u1ee9ng bi\u1ebfn v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n

– Am hi\u1ec3u s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5:<\/strong> N\u1eafm v\u1eefng th\u00f4ng tin v\u1ec1 \u0111\u1eb7c t\u00ednh, c\u00f4ng d\u1ee5ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 c\u00e1c \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m v\u1eefng ch\u1eafc s\u1ebd gi\u00fap nh\u00e2n vi\u00ean sales t\u1ef1 tin tr\u1ea3 l\u1eddi m\u1ecdi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn chuy\u00ean m\u00f4n.<\/p>\n\n\n\n

– C\u1eadp nh\u1eadt xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng: <\/strong>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1ed1i th\u1ee7 m\u1edbi hay thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Theo \u0111\u00f3, nh\u00e2n vi\u00ean sales c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt th\u00f4ng tin ng\u00e0nh, th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc b\u00e1o chuy\u00ean \u0111\u1ec1 v\u00e0 tham gia c\u00e1c di\u1ec5n \u0111\u00e0n \u0111\u1ec3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng.<\/p>\n\n\n\n

– Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng nhanh: <\/strong>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i nhanh ch\u00f3ng, nh\u00e2n vi\u00ean sales c\u1ea7n linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, th\u00edch nghi v\u1edbi c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi.<\/p>\n\n\n\n

– T\u01b0 duy ph\u00e2n t\u00edch: <\/strong>Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 r\u00fat ra b\u00e0i h\u1ecdc t\u1eeb th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i tr\u01b0\u1edbc \u0111\u00e2y s\u1ebd gi\u00fap nh\u00e2n vi\u00ean sales c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c t\u1eebng ng\u00e0y.<\/p>\n\n\n\n

3.3 T\u1ed1 ch\u1ea5t c\u00e1 nh\u00e2n<\/h3>\n\n\n\n

Ngo\u00e0i k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, m\u1ed9t nh\u00e2n vi\u00ean sales xu\u1ea5t s\u1eafc th\u01b0\u1eddng s\u1edf h\u1eefu nh\u1eefng t\u1ed1 ch\u1ea5t c\u00e1 nh\u00e2n sau:<\/p>\n\n\n\n

– Ki\u00ean tr\u00ec v\u00e0 ki\u00ean \u0111\u1ecbnh:<\/strong> Sales l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a s\u1ef1 b\u1ec1n b\u1ec9 v\u00e0 ki\u00ean nh\u1eabn. Th\u00e0nh c\u00f4ng th\u01b0\u1eddng \u0111\u1ebfn sau nhi\u1ec1u l\u1ea7n th\u1ea5t b\u1ea1i v\u00e0 t\u1eeb ch\u1ed1i. Kh\u1ea3 n\u0103ng duy tr\u00ec \u0111\u1ed9ng l\u1ef1c v\u00e0 n\u0103ng l\u01b0\u1ee3ng t\u00edch c\u1ef1c d\u00f9 \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

– T\u00ednh k\u1ef7 lu\u1eadt cao:<\/strong> T\u1ef1 qu\u1ea3n l\u00fd th\u1eddi gian, l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft, tu\u00e2n th\u1ee7 quy tr\u00ecnh v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u1ec1u \u0111\u1eb7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft d\u00f9 kh\u00f4ng c\u00f3 ng\u01b0\u1eddi gi\u00e1m s\u00e1t.<\/p>\n\n\n\n

– Ch\u1ee7 \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o:<\/strong> Ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i kinh doanh, kh\u00f4ng ng\u1ea1i \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p m\u1edbi v\u00e0 t\u00ecm ra c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

– Kh\u1ea3 n\u0103ng ch\u1ecbu \u00e1p l\u1ef1c:<\/strong> C\u00f4ng vi\u1ec7c sales th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi \u00e1p l\u1ef1c v\u1ec1 doanh s\u1ed1, deadline v\u00e0 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn. Kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 d\u01b0\u1edbi \u00e1p l\u1ef1c l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n\n\n\n

– Tinh th\u1ea7n h\u1ecdc h\u1ecfi: <\/strong>S\u1eb5n s\u00e0ng nh\u1eadn ph\u1ea3n h\u1ed3i, kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c, th\u1eadm ch\u00ed h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng \u0111\u1ed3ng nghi\u1ec7p \u00edt kinh nghi\u1ec7m h\u01a1n.<\/p>\n\n\n

\n
\"K\u1ef9
K\u1ef9 n\u0103ng, t\u1ed1 ch\u1ea5t v\u00e0 y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m ngh\u1ec1 sales<\/em><\/figcaption><\/figure><\/div>\n\n\n

3.4 C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean sales<\/h3>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1, nh\u00e2n vi\u00ean sales \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nhi\u1ec1u c\u00f4ng c\u1ee5 gi\u00fap n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c, ti\u00eau bi\u1ec3u l\u00e0:<\/p>\n\n\n\n

– Ph\u1ea7n m\u1ec1m CRM<\/a>:<\/strong> H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng gi\u00fap theo d\u00f5i th\u00f4ng tin li\u00ean h\u1ec7, l\u1ecbch s\u1eed giao d\u1ecbch v\u00e0 t\u00ecnh tr\u1ea1ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng. M\u1ed9t s\u1ed1 h\u1ec7 th\u1ed1ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m Base CRM, Salesforce, HubSpot.<\/p>\n\n\n\n

– C\u00f4ng c\u1ee5 giao ti\u1ebfp:<\/strong> C\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 Zoom, Google Meet, Zalo Business h\u1ed7 tr\u1ee3 h\u1ecdp tr\u1ef1c tuy\u1ebfn, demo s\u1ea3n ph\u1ea9m t\u1eeb xa, \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong th\u1eddi k\u1ef3 h\u1ea1n ch\u1ebf ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp nh\u01b0 trong \u0111\u1ea1i d\u1ecbch COVID-19 v\u1eeba qua.<\/p>\n\n\n\n

– C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Power BI<\/a>, Google Analytics gi\u00fap ph\u00e2n t\u00edch xu h\u01b0\u1edbng b\u00e1n h\u00e0ng, hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

– \u1ee8ng d\u1ee5ng qu\u1ea3n l\u00fd th\u1eddi gian:<\/strong> Base Wework<\/a>, Trello, Asana, Microsoft To Do gi\u00fap nh\u00e2n vi\u00ean sales s\u1eafp x\u1ebfp c\u00f4ng vi\u1ec7c, \u0111\u1eb7t deadline v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 khoa h\u1ecdc h\u01a1n.<\/p>\n\n\n\n

– C\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong> Chatbot, email marketing t\u1ef1 \u0111\u1ed9ng, c\u00f4ng c\u1ee5 l\u00ean l\u1ecbch h\u1eb9n gi\u00fap gi\u1ea3m b\u1edbt c\u00f4ng vi\u1ec7c h\u00e0nh ch\u00ednh, gi\u00fap nh\u00e2n vi\u00ean sales c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng ch\u00ednh.<\/p>\n\n\n\n

Vi\u1ec7c s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap nh\u00e2n vi\u00ean sales t\u0103ng n\u0103ng su\u1ea5t m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi c\u00e1c xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh sales.<\/p>\n\n\n\n

4. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p, l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn v\u00e0 m\u1ee9c l\u01b0\u01a1ng trong ng\u00e0nh sales<\/h2>\n\n\n\n

4.1 L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn<\/h3>\n\n\n\n

Ngh\u1ec1 sales c\u00f3 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn t\u01b0\u01a1ng \u0111\u1ed1i r\u00f5 r\u00e0ng, ch\u1ee7 y\u1ebfu ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng. C\u1ee5 th\u1ec3:<\/p>\n\n\n\n

– Nh\u00e2n vi\u00ean Sales\/Kinh doanh (Sales Executive):<\/strong> L\u00e0 v\u1ecb tr\u00ed kh\u1edfi \u0111\u1ea7u trong s\u1ef1 nghi\u1ec7p sales, tr\u1ef1c ti\u1ebfp ph\u1ee5 tr\u00e1ch m\u1ed9t khu v\u1ef1c ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf, th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 b\u00e1n h\u00e0ng c\u01a1 b\u1ea3n. Th\u1eddi gian l\u00e0m vi\u1ec7c th\u00f4ng th\u01b0\u1eddng \u1edf v\u1ecb tr\u00ed n\u00e0y l\u00e0 1-2 n\u0103m.<\/p>\n\n\n\n

– Chuy\u00ean vi\u00ean Sales (Sales Specialist):<\/strong> Khi \u0111\u00e3 t\u00edch l\u0169y kinh nghi\u1ec7m, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 chuy\u00ean s\u00e2u v\u00e0o m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 ho\u1eb7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh, v\u00e0 tr\u1edf th\u00e0nh chuy\u00ean gia trong l\u0129nh v\u1ef1c \u0111\u00f3.<\/p>\n\n\n\n

– Tr\u01b0\u1edfng nh\u00f3m Sales (Team Leader): <\/strong>Qu\u1ea3n l\u00fd m\u1ed9t nh\u00f3m nh\u1ecf t\u1eeb 3-7 nh\u00e2n vi\u00ean, h\u01b0\u1edbng d\u1eabn c\u00e1c th\u00e0nh vi\u00ean m\u1edbi, ph\u00e2n c\u00f4ng c\u00f4ng vi\u1ec7c v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 k\u1ebft qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a nh\u00f3m. Th\u00f4ng th\u01b0\u1eddng c\u1ea7n 2-3 n\u0103m kinh nghi\u1ec7m \u0111\u1ec3 l\u00ean v\u1ecb tr\u00ed n\u00e0y.<\/p>\n\n\n\n

– Gi\u00e1m s\u00e1t khu v\u1ef1c (Area Supervisor):<\/strong> Ph\u1ee5 tr\u00e1ch ho\u1ea1t \u0111\u1ed9ng sales c\u1ee7a m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd l\u1edbn h\u01a1n, qu\u1ea3n l\u00fd nhi\u1ec1u team sales v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau doanh s\u1ed1 c\u1ee7a v\u00f9ng.<\/p>\n\n\n\n

– Qu\u1ea3n l\u00fd Sales (Sales Manager<\/a>):<\/strong> Ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 cho c\u1ea3 b\u1ed9 ph\u1eadn sales. V\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi 5-7 n\u0103m kinh nghi\u1ec7m v\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n

– Gi\u00e1m \u0111\u1ed1c Sales (Sales Director):<\/strong> \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng d\u00e0i h\u1ea1n, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed c\u1ea5p cao, th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi \u00edt nh\u1ea5t 8-10 n\u0103m kinh nghi\u1ec7m.<\/p>\n\n\n\n

Ngo\u00e0i l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn theo chi\u1ec1u th\u1eb3ng \u0111\u1ee9ng, nh\u00e2n vi\u00ean sales c\u00f2n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p theo h\u01b0\u1edbng ngang sang c\u00e1c v\u1ecb tr\u00ed li\u00ean quan nh\u01b0 Qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, Qu\u1ea3n l\u00fd marketing, Qu\u1ea3n l\u00fd ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ho\u1eb7c t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng \u0111\u1ed9c l\u1eadp.<\/p>\n\n\n\n

4.2 M\u1ee9c l\u01b0\u01a1ng tham kh\u1ea3o cho ngh\u1ec1 sales<\/h3>\n\n\n\n

M\u1ee9c l\u01b0\u01a1ng trong ng\u00e0nh sales c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch l\u1edbn gi\u1eefa c\u00e1c ng\u00e0nh ngh\u1ec1, v\u1ecb tr\u00ed v\u00e0 n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ee9c l\u01b0\u01a1ng tham kh\u1ea3o t\u1ea1i Vi\u1ec7t Nam (n\u0103m 2023-2024):<\/p>\n\n\n\n

V\u1ecb tr\u00ed <\/strong><\/td>L\u01b0\u01a1ng c\u01a1 b\u1ea3n (VN\u0110\/th\u00e1ng)<\/strong><\/td>T\u1ed5ng thu nh\u1eadp (bao g\u1ed3m hoa h\u1ed3ng)<\/strong><\/td><\/tr>
Nh\u00e2n vi\u00ean Sales m\u1edbi (0-1 n\u0103m)<\/td>6-10 tri\u1ec7u<\/td>10-15 tri\u1ec7u<\/td><\/tr>
Nh\u00e2n vi\u00ean Sales kinh nghi\u1ec7m (1-3 n\u0103m)<\/td>10-15 tri\u1ec7u<\/td>15-25 tri\u1ec7u<\/td><\/tr>
Tr\u01b0\u1edfng nh\u00f3m Sales<\/td>15-20 tri\u1ec7u<\/td>20-35 tri\u1ec7u <\/td><\/tr>
Qu\u1ea3n l\u00fd Sales <\/td>20-35 tri\u1ec7u<\/td>30-50 tri\u1ec7u<\/td><\/tr>
Gi\u00e1m \u0111\u1ed1c Sales<\/td>35-50 tri\u1ec7u tr\u1edf l\u00ean <\/td>50-100 tri\u1ec7u tr\u1edf l\u00ean<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Ng\u00e0nh sales c\u00f3 \u0111\u1eb7c th\u00f9 l\u00e0 l\u01b0\u01a1ng th\u01b0\u1edfng g\u1eafn li\u1ec1n v\u1edbi th\u00e0nh t\u00edch. Th\u00f4ng th\u01b0\u1eddng, c\u01a1 c\u1ea5u l\u01b0\u01a1ng bao g\u1ed3m l\u01b0\u01a1ng c\u01a1 b\u1ea3n (chi\u1ebfm 40-60%) v\u00e0 ph\u1ea7n hoa h\u1ed3ng\/th\u01b0\u1edfng theo doanh s\u1ed1 (chi\u1ebfm 40-60% c\u00f2n l\u1ea1i). M\u1ed9t nh\u00e2n vi\u00ean sales n\u1ebfu l\u00e0m t\u1ed1t th\u00ec c\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee9c thu nh\u1eadp v\u01b0\u1ee3t xa m\u1ee9c trung b\u00ecnh ng\u00e0nh.<\/p>\n\n\n\n

C\u00e1c l\u0129nh v\u1ef1c c\u00f3 m\u1ee9c l\u01b0\u01a1ng cao cho nh\u00e2n vi\u00ean sales bao g\u1ed3m: b\u1ea5t \u0111\u1ed9ng s\u1ea3n cao c\u1ea5p, d\u01b0\u1ee3c ph\u1ea9m, c\u00f4ng ngh\u1ec7 th\u00f4ng tin, t\u00e0i ch\u00ednh-b\u1ea3o hi\u1ec3m v\u00e0 thi\u1ebft b\u1ecb y t\u1ebf. Trong khi \u0111\u00f3, m\u1ee9c l\u01b0\u01a1ng th\u01b0\u1eddng th\u1ea5p h\u01a1n trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 b\u00e1n l\u1ebb, FMCG (h\u00e0ng ti\u00eau d\u00f9ng), hay gi\u00e1o d\u1ee5c.<\/p>\n\n\n

\n
\"C\u01a1
C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p, l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn v\u00e0 m\u1ee9c l\u01b0\u01a1ng trong ng\u00e0nh sales<\/em><\/figcaption><\/figure><\/div>\n\n\n

4.3 C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 chuy\u1ec3n h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p<\/h3>\n\n\n\n

Ng\u00e0nh sales mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n \u0111a d\u1ea1ng:<\/p>\n\n\n\n

– Chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh:<\/strong> K\u1ef9 n\u0103ng sales l\u00e0 k\u1ef9 n\u0103ng mang t\u00ednh chuy\u1ec3n \u0111\u1ed5i cao. M\u1ed9t nh\u00e2n vi\u00ean sales gi\u1ecfi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau, t\u1eeb c\u00f4ng ngh\u1ec7 sang b\u1ea5t \u0111\u1ed9ng s\u1ea3n, ho\u1eb7c t\u1eeb t\u00e0i ch\u00ednh sang d\u01b0\u1ee3c ph\u1ea9m.<\/p>\n\n\n\n

– Kh\u1edfi nghi\u1ec7p kinh doanh:<\/strong> Nhi\u1ec1u nh\u00e2n vi\u00ean sales th\u00e0nh c\u00f4ng sau m\u1ed9t th\u1eddi gian t\u00edch l\u0169y kinh nghi\u1ec7m, m\u1ed1i quan h\u1ec7 v\u00e0 v\u1ed1n li\u1ebfng \u0111\u00e3 t\u1ef1 kh\u1edfi nghi\u1ec7p, ho\u1eb7c tr\u1edf th\u00e0nh \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd t\u1eebng b\u00e1n.<\/p>\n\n\n\n

– Ph\u00e1t tri\u1ec3n sang t\u01b0 v\u1ea5n: <\/strong>V\u1edbi ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng, nh\u00e2n vi\u00ean sales c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia t\u01b0 v\u1ea5n \u0111\u1ed9c l\u1eadp, cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

– Chuy\u1ec3n sang \u0111\u00e0o t\u1ea1o: <\/strong>Nhi\u1ec1u nh\u00e2n vi\u00ean sales th\u00e0nh c\u00f4ng sau \u0111\u00f3 chuy\u1ec3n h\u01b0\u1edbng sang tr\u1edf th\u00e0nh \u0111\u00e0o t\u1ea1o vi\u00ean, di\u1ec5n gi\u1ea3, coach v\u1ec1 sales v\u00e0 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng<\/a>.<\/p>\n\n\n\n

– H\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf:<\/strong> K\u1ef9 n\u0103ng sales l\u00e0 “ng\u00f4n ng\u1eef” ph\u1ed5 qu\u00e1t trong kinh doanh to\u00e0n c\u1ea7u. Nh\u00e2n vi\u00ean sales c\u00f3 kinh nghi\u1ec7m v\u00e0 ngo\u1ea1i ng\u1eef t\u1ed1t s\u1ebd c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia ho\u1eb7c th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i v\u1edbi m\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, sales c\u0169ng \u0111ang chuy\u1ec3n m\u00ecnh v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c v\u1ecb tr\u00ed m\u1edbi nh\u01b0 Digital Sales, Social Selling Specialist hay E-commerce Sales Manager. \u0110\u00e2y l\u00e0 nh\u1eefng h\u01b0\u1edbng \u0111i \u0111\u1ea7y ti\u1ec1m n\u0103ng cho nh\u1eefng ai mu\u1ed1n k\u1ebft h\u1ee3p k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng v\u1edbi c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

5. Kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng trong ngh\u1ec1 sales<\/h2>\n\n\n\n

5.1 Kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c th\u01b0\u1eddng g\u1eb7p v\u00e0 c\u00e1ch v\u01b0\u1ee3t qua<\/h3>\n\n\n\n

Ngh\u1ec1 sales d\u00f9 h\u1ea5p d\u1eabn nh\u01b0ng c\u0169ng \u0111\u1ea7y th\u00e1ch th\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng kh\u00f3 kh\u0103n ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch \u0111\u1ed1i ph\u00f3 hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n

– \u00c1p l\u1ef1c doanh s\u1ed1 (KPI):<\/strong> Ch\u1ec9 ti\u00eau doanh s\u1ed1 lu\u00f4n l\u00e0 \u00e1p l\u1ef1c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean sales. \u0110\u1ec3 v\u01b0\u1ee3t qua, nh\u00e2n vi\u00ean sales c\u1ea7n:<\/p>\n\n\n\n