{"id":26408,"date":"2025-12-29T10:43:21","date_gmt":"2025-12-29T03:43:21","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=26408"},"modified":"2025-12-29T10:44:25","modified_gmt":"2025-12-29T03:44:25","slug":"obm-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/obm-la-gi\/","title":{"rendered":"OBM l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang v\u1ec1 m\u00f4 h\u00ecnh t\u1ef1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

OBM (Original Brand Manufacturer) l\u00e0 m\u1ed9t trong ba thu\u1eadt ng\u1eef quen thu\u1ed9c b\u00ean c\u1ea1nh OEM v\u00e0 ODM trong s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a. V\u1eady OBM l\u00e0 g\u00ec? \u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a OBM ra sao? H\u00e3y c\u00f9ng Base.vn<\/a> t\u00ecm hi\u1ec3u th\u00f4ng tin chi ti\u1ebft trong b\u00e0i vi\u1ebft sau.<\/p>\n\n\n\n

1. T\u1ed5ng quan v\u1ec1 OBM<\/h2>\n\n\n\n

1.1 OBM l\u00e0 g\u00ec?<\/h3>\n\n\n\n

OBM<\/strong> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Original Brand Manufacturer<\/strong>, \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c<\/strong>. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh kinh doanh m\u00e0 doanh nghi\u1ec7p t\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t kinh doanh s\u1ea3n ph\u1ea9m, t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, s\u1ea3n xu\u1ea5t, \u0111\u1ebfn marketing v\u00e0 ph\u00e2n ph\u1ed1i d\u01b0\u1edbi ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

So v\u1edbi OEM (Original Equipment Manufacturer \u2013 nh\u00e0 s\u1ea3n xu\u1ea5t gia c\u00f4ng theo y\u00eau c\u1ea7u)<\/a>, ch\u1ec9 t\u1eadp trung s\u1ea3n xu\u1ea5t theo thi\u1ebft k\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng, hay ODM (Original Design Manufacturer \u2013 nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft k\u1ebf g\u1ed1c)<\/a>, v\u1eeba thi\u1ebft k\u1ebf v\u1eeba s\u1ea3n xu\u1ea5t nh\u01b0ng v\u1eabn b\u00e1n d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i t\u00e1c, OBM th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 ch\u1ee7 \u0111\u1ed9ng v\u00e0 t\u1ef1 ch\u1ee7 cao nh\u1ea5t trong chu\u1ed7i gi\u00e1 tr\u1ecb s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t c\u1ee7a OBM n\u1eb1m \u1edf quy\u1ec1n ki\u1ec3m so\u00e1t s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p OBM kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u01a1n \u0111\u1eb7t h\u00e0ng b\u00ean ngo\u00e0i m\u00e0 t\u1ef1 nghi\u00ean c\u1ee9u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. M\u00f4 h\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi ngu\u1ed3n l\u1ef1c l\u1edbn v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 nh\u00e2n s\u1ef1, nh\u01b0ng \u0111\u1ed5i l\u1ea1i mang \u0111\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf n\u0103m 2025, OBM ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb7c bi\u1ec7t \u1edf c\u00e1c ng\u00e0nh nh\u01b0 th\u1eddi trang, m\u1ef9 ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 ti\u00eau d\u00f9ng, vi\u1ec7c s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u ri\u00eang \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n v\u1eefng b\u1ec1n.<\/p>\n\n\n

\n
\"OBM
OBM l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

1.2 Vai tr\u00f2 c\u1ee7a OBM trong chu\u1ed7i cung \u1ee9ng s\u1ea3n xu\u1ea5t<\/h3>\n\n\n\n

Trong chu\u1ed7i cung \u1ee9ng truy\u1ec1n th\u1ed1ng, c\u00e1c kh\u00e2u nh\u01b0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n (R&D), thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t, marketing v\u00e0 ph\u00e2n ph\u1ed1i th\u01b0\u1eddng do nhi\u1ec1u \u0111\u01a1n v\u1ecb kh\u00e1c nhau \u0111\u1ea3m nhi\u1ec7m. V\u1edbi m\u00f4 h\u00ecnh OBM, doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m, ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n\n\n\n

Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p OBM c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng nhanh h\u01a1n v\u1edbi thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c marketing. Vi\u1ec7c n\u1eafm to\u00e0n b\u1ed9 quy tr\u00ecnh c\u0169ng gi\u00fap \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t qu\u00e1n, r\u00fat ng\u1eafn th\u1eddi gian ra m\u1eaft s\u1ea3n ph\u1ea9m v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng b\u1ed9 cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Trong ng\u00e0nh m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam, Cocoon hay Saigon Cosmetics l\u00e0 nh\u1eefng v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh OBM. Nh\u1eefng doanh nghi\u1ec7p n\u00e0y kh\u00f4ng ch\u1ec9 ki\u1ec3m so\u00e1t c\u00f4ng th\u1ee9c \u0111i\u1ec1u ch\u1ebf s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n l\u00fd bao b\u00ec, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i. Nh\u1edd v\u1eady, h\u1ecd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u r\u00f5 n\u00e9t v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua vi\u1ec7c \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u00e0n thi\u1ec7n.<\/p>\n\n\n\n

1.3 \u0110\u1eb7c tr\u01b0ng n\u1ed5i b\u1eadt c\u1ee7a doanh nghi\u1ec7p OBM<\/h3>\n\n\n\n

Doanh nghi\u1ec7p OBM th\u01b0\u1eddng s\u1edf h\u1eefu n\u0103ng l\u1ef1c t\u1ef1 thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Thay v\u00ec l\u00e0m theo y\u00eau c\u1ea7u c\u00f3 s\u1eb5n, h\u1ecd c\u1ea7n \u0111\u1ed9i ng\u0169 R&D (Research and Development) \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i. Doanh nghi\u1ec7p OBM ph\u1ea3i \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0o marketing, t\u1eeb \u0111\u1ecbnh v\u1ecb v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng website, tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed, nh\u01b0ng \u0111\u1ed5i l\u1ea1i t\u1ea1o ra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng nghi\u00eam ng\u1eb7t l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c. Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n tr\u1ef1c ti\u1ebfp v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, v\u00ec v\u1eady OBM th\u01b0\u1eddng t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng to\u00e0n di\u1ec7n, t\u1eeb l\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o, gi\u00e1m s\u00e1t quy tr\u00ecnh s\u1ea3n xu\u1ea5t \u0111\u1ebfn ki\u1ec3m tra s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng. Vi\u1ec7c qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ed9c l\u1eadp c\u0169ng gi\u00fap doanh nghi\u1ec7p OBM ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb l\u00fac mua \u0111\u1ebfn khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

2. \u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh OBM so v\u1edbi OEM\/ODM<\/h2>\n\n\n\n

2.1 L\u1ee3i \u00edch: Ki\u1ec3m so\u00e1t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u1ee3i nhu\u1eadn cao h\u01a1n<\/h3>\n\n\n\n

\u01afu \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh OBM l\u00e0 doanh nghi\u1ec7p n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb, t\u1eeb vi\u1ec7c h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t cho \u0111\u1ebfn b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u00ednh s\u1ef1 ch\u1ee7 \u0111\u1ed9ng n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1eefng v\u00e0ng, nh\u1ea5t l\u00e0 trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n

Khi s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, doanh nghi\u1ec7p OBM c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i, thay v\u00ec ch\u1ec9 c\u1ed9ng chi ph\u00ed s\u1ea3n xu\u1ea5t nh\u01b0 m\u00f4 h\u00ecnh OEM. Nh\u1edd \u0111\u00f3, bi\u00ean l\u1ee3i nhu\u1eadn th\u01b0\u1eddng cao h\u01a1n kho\u1ea3ng 20\u201330%. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u nh\u01b0 Apple hay Nike l\u00e0 nh\u1eefng minh ch\u1ee9ng cho vi\u1ec7c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 chi\u1ebfm ph\u1ea7n l\u1edbn trong gi\u00e1 b\u00e1n cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n

OBM c\u0169ng cho ph\u00e9p doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng ph\u00e1t tri\u1ec3n danh m\u1ee5c s\u1ea3n ph\u1ea9m. Thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u01a1n \u0111\u1eb7t h\u00e0ng t\u1eeb \u0111\u1ed1i t\u00e1c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n

M\u1ed9t l\u1ee3i th\u1ebf d\u00e0i h\u1ea1n kh\u00e1c l\u00e0 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Khi b\u00e1n h\u00e0ng d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng , hi\u1ec3u r\u00f5 h\u00e0nh vi v\u00e0 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho ph\u00e9p doanh nghi\u1ec7p c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 mua l\u1ea1i.<\/p>\n\n\n\n

2.2 H\u1ea1n ch\u1ebf: Chi ph\u00ed \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0 th\u1eddi gian ph\u00e1t tri\u1ec3n<\/h3>\n\n\n\n

B\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i \u00edch h\u1ea5p d\u1eabn, OBM c\u0169ng \u0111i k\u00e8m nhi\u1ec1u th\u00e1ch th\u1ee9c. Tr\u01b0\u1edbc h\u1ebft l\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u r\u1ea5t l\u1edbn. Doanh nghi\u1ec7p ph\u1ea3i chi cho nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng s\u1ea3n xu\u1ea5t, marketing v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Trong nh\u1eefng n\u0103m \u0111\u1ea7u, chi ph\u00ed marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 chi\u1ebfm t\u1edbi 15\u201325% doanh thu.<\/p>\n\n\n\n

Th\u1eddi gian x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 r\u00e0o c\u1ea3n kh\u00f4ng nh\u1ecf. Kh\u00e1c v\u1edbi OEM, cho ph\u00e9p doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t ngay khi c\u00f3 \u0111\u01a1n h\u00e0ng, OBM c\u1ea7n nhi\u1ec1u n\u0103m \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c ni\u1ec1m tin t\u1eeb th\u1ecb tr\u01b0\u1eddng. Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 3 \u0111\u1ebfn 5 n\u0103m, th\u1eadm ch\u00ed l\u00e2u h\u01a1n t\u00f9y ng\u00e0nh v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.<\/p>\n\n\n\n

R\u1ee7i ro t\u00e0i ch\u00ednh trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u0169ng cao h\u01a1n. V\u1edbi OEM, doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 \u0111\u01a1n h\u00e0ng th\u1ef1c t\u1ebf tr\u01b0\u1edbc khi s\u1ea3n xu\u1ea5t, c\u00f2n OBM th\u00ec ph\u1ea3i \u0111\u1ea7u t\u01b0 s\u1ea3n xu\u1ea5t, marketing v\u00e0 ph\u00e2n ph\u1ed1i tr\u01b0\u1edbc r\u1ed3i m\u1edbi k\u1ef3 v\u1ecdng doanh thu. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh v\u00e0 ch\u1ea5p nh\u1eadn l\u1ed7 trong th\u1eddi gian \u0111\u1ea7u.<\/p>\n\n\n\n

Ngo\u00e0i ra, OBM c\u00f2n y\u00eau c\u1ea7u \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng. Doanh nghi\u1ec7p c\u1ea7n nh\u00e2n l\u1ef1c gi\u1ecfi \u1edf nhi\u1ec1u m\u1ea3ng nh\u01b0 R&D, s\u1ea3n xu\u1ea5t, marketing, b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

2.3 Khi n\u00e0o doanh nghi\u1ec7p Vi\u1ec7t n\u00ean ch\u1ecdn m\u00f4 h\u00ecnh OBM?<\/h3>\n\n\n\n

Vi\u1ec7c chuy\u1ec3n sang m\u00f4 h\u00ecnh OBM kh\u00f4ng n\u00ean l\u00e0m theo c\u1ea3m h\u1ee9ng hay ch\u1ea1y theo xu h\u01b0\u1edbng, m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng d\u1ef1a tr\u00ean \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean c\u1ea7n xem x\u00e9t l\u00e0 ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh. OBM \u0111\u00f2i h\u1ecfi v\u1ed1n \u0111\u1ea7u t\u01b0 t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn, kh\u00f4ng ch\u1ec9 cho s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n cho marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u OBM quy m\u00f4 nh\u1ecf trong ng\u00e0nh th\u1eddi trang ho\u1eb7c m\u1ef9 ph\u1ea9m, doanh nghi\u1ec7p th\u01b0\u1eddng c\u1ea7n t\u1ed1i thi\u1ec3u kho\u1ea3ng 2\u20133 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh trong giai \u0111o\u1ea1n \u0111\u1ea7u.<\/p>\n\n\n\n

Ti\u1ebfp theo l\u00e0 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c thi\u1ebft k\u1ebf v\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n. OBM y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i t\u1ef1 t\u1ea1o ra s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang m\u00ecnh, thay v\u00ec d\u1ef1a v\u00e0o thi\u1ebft k\u1ebf c\u00f3 s\u1eb5n t\u1eeb \u0111\u1ed1i t\u00e1c. N\u1ebfu ch\u01b0a c\u00f3 \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf v\u00e0 R&D \u0111\u1ee7 m\u1ea1nh, vi\u1ec7c tri\u1ec3n khai OBM c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u r\u1ee7i ro. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u00f4 h\u00ecnh ODM \u0111\u1ec3 h\u1ecdc c\u00e1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00edch l\u0169y kinh nghi\u1ec7m tr\u01b0\u1edbc khi ti\u1ebfn l\u00ean OBM.<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng th\u1ec3 thi\u1ebfu. Doanh nghi\u1ec7p OBM c\u1ea7n am hi\u1ec3u ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Kh\u00f4ng ch\u1ec9 l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian.<\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh OBM. M\u1ed9t s\u1ed1 ng\u00e0nh t\u1ea1i Vi\u1ec7t Nam \u0111ang c\u00f3 \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, nh\u01b0 th\u1eddi trang local brand v\u1edbi c\u00e2u chuy\u1ec7n v\u00e0 c\u00e1 t\u00ednh ri\u00eang, m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean ho\u1eb7c h\u1eefu c\u01a1, hay n\u1ed9i th\u1ea5t th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7. \u0110\u1eb7c bi\u1ec7t, v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a social commerce (b\u00e1n h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i), c\u00e1c doanh nghi\u1ec7p OBM, k\u1ec3 c\u1ea3 start-up, c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n

\n
\"\u01afu
\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh OBM so v\u1edbi OEM\/ODM<\/em><\/figcaption><\/figure><\/div>\n\n\n

3. V\u00ed d\u1ee5 OBM th\u1ef1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf<\/h2>\n\n\n\n

3.1 Doanh nghi\u1ec7p Vi\u1ec7t Nam th\u00e0nh c\u00f4ng v\u1edbi m\u00f4 h\u00ecnh OBM<\/h3>\n\n\n\n

Coolmate l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho m\u00f4 h\u00ecnh OBM t\u1ea1i Vi\u1ec7t Nam. Th\u00e0nh l\u1eadp n\u0103m 2019, Coolmate h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang nam ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Coolmate t\u1eadp trung m\u1ea1nh v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, th\u00f4ng qua ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i. Thay v\u00ec ch\u1ea1y \u0111ua gi\u1ea3m gi\u00e1, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0o R&D \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng kh\u00e1c bi\u1ec7t, nh\u01b0 \u00e1o thun \u00edt nh\u0103n, qu\u1ea7n boxer tho\u00e1ng kh\u00ed hay \u00e1o polo c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng tia UV. Vi\u1ec7c m\u1edf r\u1ed9ng sang th\u1eddi trang n\u1eef v\u00e0 h\u1ee3p t\u00e1c v\u1edbi KOL (ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng) c\u0169ng g\u00f3p ph\u1ea7n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn th\u00eam nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n

3.2 C\u00e1c th\u01b0\u01a1ng hi\u1ec7u OBM n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi<\/h3>\n\n\n\n

Tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u, Apple l\u00e0 v\u00ed d\u1ee5 n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh OBM. T\u1eeb m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t m\u00e1y t\u00ednh, Apple \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi nh\u1edd ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i, t\u1eeb ph\u1ea7n c\u1ee9ng (hardware), ph\u1ea7n m\u1ec1m (software) \u0111\u1ebfn d\u1ecbch v\u1ee5 (services). OBM v\u1edbi Apple kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t phong c\u00e1ch s\u1ed1ng g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Trong ng\u00e0nh th\u1eddi trang, Zara l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb T\u00e2y Ban Nha n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh ng\u00e0nh th\u1eddi trang v\u1edbi m\u00f4 h\u00ecnh fast fashion (th\u1eddi trang nhanh), cho ph\u00e9p \u0111\u01b0a xu h\u01b0\u1edbng m\u1edbi t\u1eeb s\u00e0n di\u1ec5n ra c\u1eeda h\u00e0ng ch\u1ec9 trong kho\u1ea3ng 2\u20133 tu\u1ea7n.<\/p>\n\n\n\n

\u1ede l\u0129nh v\u1ef1c m\u1ef9 ph\u1ea9m, L\u2019Or\u00e9al l\u00e0 minh ch\u1ee9ng cho m\u00f4 h\u00ecnh OBM \u0111a th\u01b0\u01a1ng hi\u1ec7u. T\u1eadp \u0111o\u00e0n n\u00e0y s\u1edf h\u1eefu nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, t\u1eeb cao c\u1ea5p nh\u01b0 Lanc\u00f4me \u0111\u1ebfn ph\u1ed5 th\u00f4ng nh\u01b0 Garnier. M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5c v\u1ee5 m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ri\u00eang, nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi h\u1ec7 th\u1ed1ng R&D v\u00e0 s\u1ea3n xu\u1ea5t quy m\u00f4 l\u1edbn c\u1ee7a L\u2019Or\u00e9al.<\/p>\n\n\n

\n
\"V\u00ed
V\u00ed d\u1ee5 OBM th\u1ef1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf<\/em><\/figcaption><\/figure><\/div>\n\n\n

3.3 Kinh nghi\u1ec7m chuy\u1ec3n \u0111\u1ed5i t\u1eeb OEM\/ODM sang OBM<\/h3>\n\n\n\n

Chuy\u1ec3n t\u1eeb OEM ho\u1eb7c ODM sang OBM l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh nhi\u1ec1u th\u00e1ch th\u1ee9c. Kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb vi\u1ec7c thay \u0111\u1ed5i t\u01b0 duy, t\u1eeb ch\u1ed7 ch\u1ec9 s\u1ea3n xu\u1ea5t theo y\u00eau c\u1ea7u sang vi\u1ec7c t\u1ef1 quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u01b0\u1edbng \u0111i th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

B\u00e0i h\u1ecdc \u0111\u1ea7u ti\u00ean l\u00e0 c\u1ea7n \u0111i t\u1eebng b\u01b0\u1edbc v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n. Nhi\u1ec1u doanh nghi\u1ec7p th\u1ea5t b\u1ea1i v\u00ec mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i qu\u00e1 nhanh khi ch\u01b0a chu\u1ea9n b\u1ecb \u0111\u1ee7 v\u1ed1n v\u00e0 nh\u00e2n l\u1ef1c. Trong th\u1ef1c t\u1ebf, nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng th\u01b0\u1eddng duy tr\u00ec song song OEM\/ODM v\u00e0 OBM trong giai \u0111o\u1ea1n \u0111\u1ea7u, t\u1eadn d\u1ee5ng d\u00f2ng ti\u1ec1n t\u1eeb gia c\u00f4ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 cho th\u01b0\u01a1ng hi\u1ec7u ri\u00eang.<\/p>\n\n\n\n

B\u00e0i h\u1ecdc ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u00f3 kinh nghi\u1ec7m v\u1ec1 marketing v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p m\u1ea1nh v\u1ec1 s\u1ea3n xu\u1ea5t th\u01b0\u1eddng thi\u1ebfu k\u1ef9 n\u0103ng ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh. V\u00ec v\u1eady, vi\u1ec7c tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c agency marketing chuy\u00ean nghi\u1ec7p l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u1ea7n ch\u1ecdn \u0111\u00fang s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u00f4 h\u00ecnh OBM. Thay v\u00ec l\u00e0m nhi\u1ec1u th\u1ee9 c\u00f9ng l\u00fac, c\u00e1c OBM th\u00e0nh c\u00f4ng th\u01b0\u1eddng kh\u1edfi \u0111\u1ea7u v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (niche market), x\u00e2y d\u1ef1ng uy t\u00edn v\u1eefng ch\u1eafc r\u1ed3i m\u1edbi m\u1edf r\u1ed9ng sang c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c.<\/p>\n\n\n\n

4. Xu h\u01b0\u1edbng OBM n\u0103m 2026 v\u00e0 l\u1eddi khuy\u00ean cho doanh nghi\u1ec7p<\/h2>\n\n\n\n

4.1 T\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 AI \u0111\u1ebfn OBM<\/h3>\n\n\n\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang d\u1ea7n t\u00e1i \u0111\u1ecbnh h\u00ecnh c\u00e1ch c\u00e1c doanh nghi\u1ec7p OBM v\u1eadn h\u00e0nh, t\u1eeb s\u1ea3n xu\u1ea5t \u0111\u1ebfn b\u00e1n h\u00e0ng. V\u1edbi OBM, n\u01a1i ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh \u1ed5n \u0111\u1ecbnh c\u1ee7a s\u1ea3n ph\u1ea9m g\u1eafn li\u1ec1n tr\u1ef1c ti\u1ebfp v\u1edbi uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ngh\u1ec7 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n

Trong s\u1ea3n xu\u1ea5t, AI \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng v\u00e0o b\u1ea3o tr\u00ec d\u1ef1 \u0111o\u00e1n, gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n s\u1edbm nguy c\u01a1 h\u1ecfng h\u00f3c c\u1ee7a m\u00e1y m\u00f3c tr\u01b0\u1edbc khi s\u1ef1 c\u1ed1 x\u1ea3y ra. Nh\u1edd \u0111\u00f3, th\u1eddi gian d\u1eebng m\u00e1y c\u00f3 th\u1ec3 gi\u1ea3m t\u1edbi 50% v\u00e0 chi ph\u00ed b\u1ea3o tr\u00ec gi\u1ea3m kho\u1ea3ng 30%.<\/p>\n\n\n\n

\u1ede kh\u00e2u thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, c\u00f4ng ngh\u1ec7 digital twins (b\u1ea3n sao s\u1ed1 c\u1ee7a quy tr\u00ecnh ho\u1eb7c s\u1ea3n ph\u1ea9m) cho ph\u00e9p doanh nghi\u1ec7p m\u00f4 ph\u1ecfng to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1. Nh\u1edd v\u1eady, th\u1eddi gian ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 r\u00fat ng\u1eafn t\u1eeb 20\u201350%. V\u1edbi c\u00e1c OBM trong ng\u00e0nh th\u1eddi trang ho\u1eb7c h\u00e0ng ti\u00eau d\u00f9ng nhanh, \u0111\u00e2y l\u00e0 l\u1ee3i th\u1ebf r\u1ea5t l\u1edbn khi t\u1ed1c \u0111\u1ed9 ra m\u1eaft s\u1ea3n ph\u1ea9m quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/p>\n\n\n\n

AI c\u0169ng \u0111ang thay \u0111\u1ed5i c\u00e1ch OBM ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Th\u00f4ng qua machine learning (h\u1ecdc m\u00e1y), doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm v\u00e0 \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n h\u00f3a, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, chatbot v\u00e0 tr\u1ee3 l\u00fd \u1ea3o t\u00edch h\u1ee3p AI \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn trong ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, gi\u00fap OBM duy tr\u00ec k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u00e0 ph\u1ea3n h\u1ed3i nhanh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i.<\/p>\n\n\n\n

4.2 C\u01a1 h\u1ed9i OBM trong c\u00e1c ng\u00e0nh m\u1ef9 ph\u1ea9m, c\u00f4ng ngh\u1ec7 v\u00e0 n\u1ed9i th\u1ea5t<\/h3>\n\n\n\n

Ng\u00e0nh m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u OBM n\u1ed9i \u0111\u1ecba. Xu h\u01b0\u1edbng \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, c\u00f9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean, \u0111ang m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c OBM kh\u1edfi nghi\u1ec7p c\u00f3 \u0111\u1ecbnh v\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

Trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 ti\u00eau d\u00f9ng, OBM Vi\u1ec7t Nam c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m IoT (Internet v\u1ea1n v\u1eadt) nh\u01b0 thi\u1ebft b\u1ecb nh\u00e0 th\u00f4ng minh, thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh hay c\u00e1c gadget c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y. V\u1edbi l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c CNTT d\u1ed3i d\u00e0o, doanh nghi\u1ec7p Vi\u1ec7t ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf n\u1ebfu t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

Ng\u00e0nh n\u1ed9i th\u1ea5t c\u0169ng \u0111ang xu\u1ea5t hi\u1ec7n nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi nh\u1edd xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t \u0111\u1ed9c \u0111\u00e1o, ph\u00f9 h\u1ee3p kh\u00f4ng gian s\u1ed1ng v\u00e0 \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb v\u1eadt li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho c\u00e1c OBM chuy\u00ean v\u1ec1 \u0111\u1ed3 n\u1ed9i th\u1ea5t th\u1ee7 c\u00f4ng ho\u1eb7c s\u1ea3n ph\u1ea9m trang tr\u00ed nh\u00e0 c\u1eeda th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n v\u00e0 x\u00e2y d\u1ef1ng ch\u1ed7 \u0111\u1ee9ng ri\u00eang.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Top\u202f10+ ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p 2025<\/a><\/p>\n\n\n\n

5. Base.vn – N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n d\u00e0nh cho doanh nghi\u1ec7p OBM<\/h2>\n\n\n\n

D\u00f9 ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh OEM, ODM hay OBM, doanh nghi\u1ec7p v\u1eabn c\u1ea7n n\u1eafm b\u1eaft chu\u1ea9n x\u00e1c t\u00ecnh h\u00ecnh kinh doanh, ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd d\u00f2ng ti\u1ec1n, s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 ngu\u1ed3n nh\u00e2n s\u1ef1 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf. \u0110\u1ec3 th\u1ef1c hi\u1ec7n h\u00f3a \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p s\u1ebd c\u1ea7n \u0111\u1ebfn m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n, ti\u00eau bi\u1ec3u nh\u01b0 Base.vn.<\/p>\n\n\n\n

Base.vn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p h\u1ee3p nh\u1ea5t (All-in-One SaaS Platform), cho ph\u00e9p nh\u00e0 s\u1ea3n xu\u1ea5t qu\u1ea3n l\u00fd, gi\u00e1m s\u00e1t v\u00e0 \u0111i\u1ec1u ph\u1ed1i to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00f9ng m\u1ed9t h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u chu\u1ea9n h\u00f3a v\u00e0 xuy\u00ean su\u1ed1t. T\u1eeb \u0111\u00f3, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 v\u1eadn h\u00e0nh v\u00e0 d\u1ec5 d\u00e0ng t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9. C\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 n\u1ed5i b\u1eadt c\u1ee7a Base.vn bao g\u1ed3m:<\/p>\n\n\n\n

1. Base Work+ \u2013 Qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c v\u00e0 d\u1ef1 \u00e1n ODM theo t\u1eebng \u0111\u01a1n h\u00e0ng<\/strong><\/p>\n\n\n\n

– Gi\u00fap doanh nghi\u1ec7p theo d\u00f5i to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi d\u1ef1 \u00e1n: t\u1eeb brief thi\u1ebft k\u1ebf, duy\u1ec7t m\u1eabu, tri\u1ec3n khai s\u1ea3n xu\u1ea5t \u0111\u1ebfn ph\u00e2n ph\u1ed1i.<\/p>\n\n\n\n

– Cho ph\u00e9p nh\u00e0 qu\u1ea3n l\u00fd n\u1eafm b\u1eaft ti\u1ebfn \u0111\u1ed9 t\u1eebng \u0111\u01a1n h\u00e0ng, t\u1eebng kh\u00e1ch, t\u1eebng b\u1ed9 ph\u1eadn (thi\u1ebft k\u1ebf\/k\u1ef9 thu\u1eadt\/s\u1ea3n xu\u1ea5t\/QA), ph\u00e1t hi\u1ec7n s\u1edbm \u0111i\u1ec3m ngh\u1ebdn v\u00e0 x\u1eed l\u00fd k\u1ecbp th\u1eddi.<\/p>\n\n\n\n

– T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh giao vi\u1ec7c, ph\u00ea duy\u1ec7t m\u1eabu, b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 gi\u00fap gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o trao \u0111\u1ed5i th\u1ee7 c\u00f4ng v\u00e0 h\u1ea1n ch\u1ebf sai s\u00f3t.<\/p>\n\n\n\n

2. Base HRM+ \u2013 Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 theo n\u0103ng l\u1ef1c v\u00e0 hi\u1ec7u su\u1ea5t d\u1ef1 \u00e1n<\/strong><\/p>\n\n\n\n

– H\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi nh\u00e2n s\u1ef1 t\u1eeb tuy\u1ec3n d\u1ee5ng, ch\u1ea5m c\u00f4ng theo ca k\u00edp, t\u00ednh l\u01b0\u01a1ng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t theo KPI\/OKR.<\/p>\n\n\n\n

– Ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 ODM khi nh\u00e2n s\u1ef1 th\u01b0\u1eddng l\u00e0m vi\u1ec7c theo d\u1ef1 \u00e1n, gi\u00fap ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang vi\u1ec7c, \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n

– C\u1eadp nh\u1eadt d\u1eef li\u1ec7u nh\u00e2n s\u1ef1 theo th\u1eddi gian th\u1ef1c, h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ph\u1ed1i, \u0111\u00e0o t\u1ea1o ho\u1eb7c m\u1edf r\u1ed9ng \u0111\u1ed9i ng\u0169 khi quy m\u00f4 t\u0103ng l\u00ean.<\/p>\n\n\n\n

3. Base Finance+ \u2013 Ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn theo t\u1eebng d\u1ef1 \u00e1n ODM<\/strong><\/p>\n\n\n\n

– Theo d\u00f5i thu chi, ng\u00e2n s\u00e1ch, h\u1ee3p \u0111\u1ed3ng, chi ph\u00ed ph\u00e1t sinh v\u00e0 d\u00f2ng ti\u1ec1n theo t\u1eebng kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1eebng d\u1ef1 \u00e1n.<\/p>\n\n\n\n

– Cung c\u1ea5p cho ban l\u00e3nh \u0111\u1ea1o c\u00e1i nh\u00ecn tr\u1ef1c quan v\u1ec1 \u201cs\u1ee9c kh\u1ecfe\u201d t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty \u0111\u1ec3 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch v\u00e0 ra quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng hay \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n

4. Base CRM \u2013 Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 quan h\u1ec7 h\u1ee3p t\u00e1c d\u00e0i h\u1ea1n<\/strong><\/p>\n\n\n\n

– L\u01b0u tr\u1eef to\u00e0n b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed d\u1ef1 \u00e1n, b\u00e1o gi\u00e1, h\u1ee3p \u0111\u1ed3ng v\u00e0 trao \u0111\u1ed5i trong m\u1ed9t h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n

– Gi\u00fap doanh nghi\u1ec7p ODM n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, duy tr\u00ec quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 t\u0103ng c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01a1n h\u00e0ng l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n

5. Base Info+ \u2013 Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 th\u00f4ng su\u1ed1t trong m\u00f4i tr\u01b0\u1eddng \u0111a d\u1ef1 \u00e1n<\/strong><\/p>\n\n\n\n

– Truy\u1ec1n \u0111\u1ea1t nhanh ch\u00f3ng m\u1ee5c ti\u00eau, k\u1ebf ho\u1ea1ch, th\u00f4ng b\u00e1o v\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ebfn to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169.<\/p>\n\n\n\n

– \u0110\u1ea3m b\u1ea3o th\u00f4ng tin kh\u00f4ng b\u1ecb \u0111\u1ee9t g\u00e3y gi\u1eefa c\u00e1c ph\u00f2ng ban, \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p ODM v\u1eadn h\u00e0nh nhi\u1ec1u d\u1ef1 \u00e1n song song.<\/p>\n\n\n

\n
\"Base.vn<\/a>
Base.vn<\/a> – Gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t<\/em><\/figcaption><\/figure><\/div>\n\n\n

H\u01a1n 10.000+ doanh nghi\u1ec7p Vi\u1ec7t Nam trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 s\u1ea3n xu\u1ea5t, x\u00e2y d\u1ef1ng, ph\u00e2n ph\u1ed1i, gi\u00e1o d\u1ee5c, y t\u1ebf v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e3 l\u1ef1a ch\u1ecdn Base.vn l\u00e0m n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb c\u1ed1t l\u00f5i trong h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n\n\n\n

N\u1ebfu doanh nghi\u1ec7p ODM c\u1ee7a b\u1ea1n \u0111ang t\u00ecm c\u00e1ch chu\u1ea9n h\u00f3a quy tr\u00ecnh, ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 s\u1eb5n s\u00e0ng m\u1edf r\u1ed9ng quy m\u00f4, Base.vn ch\u00ednh l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 OBM<\/h2>\n\n\n\n

6.1 OBM kh\u00e1c g\u00ec so v\u1edbi OEM v\u00e0 ODM?<\/h3>\n\n\n\n

OBM l\u00e0 m\u00f4 h\u00ecnh m\u00e0 doanh nghi\u1ec7p n\u1eafm to\u00e0n quy\u1ec1n t\u1eeb thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t \u0111\u1ebfn marketing v\u00e0 b\u00e1n h\u00e0ng d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh m\u00ecnh. Trong khi \u0111\u00f3, OEM ch\u1ec9 th\u1ef1c hi\u1ec7n kh\u00e2u s\u1ea3n xu\u1ea5t d\u1ef1a tr\u00ean thi\u1ebft k\u1ebf v\u00e0 y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt do kh\u00e1ch h\u00e0ng cung c\u1ea5p. ODM th\u00ec \u0111\u1ea3m nh\u1eadn c\u1ea3 thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t, nh\u01b0ng s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng v\u1eabn mang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u00f4ng ph\u1ea3i c\u1ee7a nh\u00e0 m\u00e1y.<\/p>\n\n\n\n

6.2 M\u1ea5t bao l\u00e2u \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t OBM th\u00e0nh c\u00f4ng?<\/h3>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n kho\u1ea3ng 3\u20135 n\u0103m \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1eeb 7\u201310 n\u0103m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf \u1ed5n \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ti\u1ebfp th\u1ecb s\u1ed1 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 th\u1eddi trang, m\u1ef9 ph\u1ea9m hay h\u00e0ng ti\u00eau d\u00f9ng, th\u1eddi gian n\u00e0y c\u00f3 th\u1ec3 r\u00fat ng\u1eafn xu\u1ed1ng c\u00f2n 2\u20133 n\u0103m n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

6.3 L\u00e0m sao \u0111\u1ec3 chuy\u1ec3n t\u1eeb OEM sang OBM hi\u1ec7u qu\u1ea3?<\/h3>\n\n\n\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 R&D v\u00e0 marketing. Doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m nh\u1ecf, \u0111\u1ec3 ki\u1ec3m tra ph\u1ea3n \u1ee9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng quy m\u00f4. Trong giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i, vi\u1ec7c duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng OEM song song l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh v\u00e0 gi\u1ea3m r\u1ee7i ro t\u00e0i ch\u00ednh trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang.<\/p>\n\n\n\n

6.4 Chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t OBM l\u00e0 bao nhi\u00eau?<\/h3>\n\n\n\n

Chi ph\u00ed kh\u1edfi \u0111\u1ea7u cho m\u1ed9t OBM ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o ng\u00e0nh ngh\u1ec1 v\u00e0 quy m\u00f4, th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb kho\u1ea3ng 500 tri\u1ec7u \u0111\u1ebfn 5 t\u1ef7 \u0111\u1ed3ng. Trong \u0111\u00f3, marketing v\u00e0 branding th\u01b0\u1eddng chi\u1ebfm 30\u201340% t\u1ed5ng v\u1ed1n \u0111\u1ea7u t\u01b0, R&D v\u00e0 thi\u1ebft l\u1eadp s\u1ea3n xu\u1ea5t chi\u1ebfm kho\u1ea3ng 40\u201350%, ph\u1ea7n c\u00f2n l\u1ea1i d\u00e0nh cho v\u1ed1n l\u01b0u \u0111\u1ed9ng \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng trong giai \u0111o\u1ea1n \u0111\u1ea7u.<\/p>\n\n\n\n

7. K\u1ebft b\u00e0i<\/h2>\n\n\n\n

Qua nh\u1eefng th\u00f4ng tin gi\u1ea3i \u0111\u00e1p \u201cOBM l\u00e0 g\u00ec\u201d, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ea1i di\u1ec7n cho b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam, t\u1eeb vi\u1ec7c ch\u1ec9 tham gia m\u1ed9t kh\u00e2u trong chu\u1ed7i gi\u00e1 tr\u1ecb to\u00e0n c\u1ea7u \u0111\u1ebfn vi\u1ec7c s\u1edf h\u1eefu v\u00e0 ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, th\u00e0nh c\u00f4ng c\u1ee7a OBM \u0111\u00f2i h\u1ecfi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, t\u00e0i ch\u00ednh v\u00e0 nh\u00e2n l\u1ef1c, c\u00f9ng v\u1edbi kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\n","protected":false},"excerpt":{"rendered":"

OBM (Original Brand Manufacturer) l\u00e0 m\u1ed9t trong ba thu\u1eadt ng\u1eef quen thu\u1ed9c b\u00ean c\u1ea1nh OEM v\u00e0 ODM trong s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a. V\u1eady OBM l\u00e0 g\u00ec? \u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a OBM ra sao? H\u00e3y c\u00f9ng Base.vn t\u00ecm hi\u1ec3u th\u00f4ng tin chi ti\u1ebft trong b\u00e0i vi\u1ebft sau. 1. T\u1ed5ng quan v\u1ec1 OBM 1.1 OBM l\u00e0 g\u00ec? […]<\/p>\n","protected":false},"author":20,"featured_media":26415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"ppma_author":[64],"class_list":["post-26408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-san-xuat"],"acf":[],"yoast_head":"\nOBM l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang v\u1ec1 m\u00f4 h\u00ecnh t\u1ef1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"description\" content=\"OBM l\u00e0 g\u00ec? M\u00f4 h\u00ecnh t\u1ef1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p l\u00e0m ch\u1ee7 s\u1ea3n ph\u1ea9m, gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/obm-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OBM l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang v\u1ec1 m\u00f4 h\u00ecnh t\u1ef1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta property=\"og:description\" content=\"OBM l\u00e0 g\u00ec? M\u00f4 h\u00ecnh t\u1ef1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p l\u00e0m ch\u1ee7 s\u1ea3n ph\u1ea9m, gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.vn\/blog\/obm-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/base.vietnam\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-29T03:43:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T03:44:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/12\/OBM.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ho\u00e0ng Ng\u1ecdc Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ho\u00e0ng Ng\u1ecdc Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"24 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/base.vn\/blog\/obm-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/obm-la-gi\/\"},\"author\":{\"name\":\"Ho\u00e0ng Ng\u1ecdc Anh\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/57ecb7f1120fdec6bcb229bc840bc1f1\"},\"headline\":\"OBM l\u00e0 g\u00ec? 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