{"id":27691,"date":"2026-06-09T14:09:20","date_gmt":"2026-06-09T07:09:20","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=27691"},"modified":"2026-06-09T15:01:47","modified_gmt":"2026-06-09T08:01:47","slug":"nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/nghien-cuu-thi-truong\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Vai tr\u00f2 trong kinh doanh hi\u1ec7n \u0111\u1ea1i"},"content":{"rendered":"\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua khi tung ra s\u1ea3n ph\u1ea9m m\u1edbi, d\u1ecbch v\u1ee5 m\u1edbi, hay th\u00e2m nh\u1eadp m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi. Th\u00f4ng qua qu\u00e1 tr\u00ecnh n\u00e0y, doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng g\u00f3c nh\u00ecn kh\u00e1ch quan v\u00e0 th\u1ef1c t\u1ebf v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1eady c\u1ee5 th\u1ec3 h\u01a1n th\u00ec nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Quy tr\u00ecnh tri\u1ec3n khai ra sao? H\u00e3y c\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=nghien-cuu-thi-truong\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin li\u00ean quan nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong n\u1ed9i dung sau \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-vi-sao-doanh-nghi\u1ec7p-c\u1ea7n-ti\u1ebfn-hanh-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng\">1. V\u00ec sao doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-gi\u1ea3m-r\u1ee7i-ro-khi-ra-quy\u1ebft-d\u1ecbnh-kinh-doanh-nbsp\">1.1 Gi\u1ea3m r\u1ee7i ro khi ra quy\u1ebft \u0111\u1ecbnh kinh doanh&nbsp;<\/h3>\n\n\n\n<p>M\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u1ec1u ti\u1ec1m \u1ea9n r\u1ee7i ro. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p gi\u1ea3m b\u1edbt s\u1ef1 b\u1ea5t \u0111\u1ecbnh b\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin th\u1ef1c t\u1ebf tr\u01b0\u1edbc khi h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Thay v\u00ec tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh ho\u1eb7c k\u1ef3 v\u1ecdng ch\u1ee7 quan, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t tr\u01b0\u1edbc nh\u00f3m <a href=\"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u, m\u1ee9c \u0111\u1ed9 quan t\u00e2m v\u00e0 ph\u1ea3n h\u1ed3i ban \u0111\u1ea7u. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ho\u1eb7c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ecb tr\u01b0\u1eddng, h\u1ea1n ch\u1ebf l\u00e3ng ph\u00ed th\u1eddi gian, chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-th\u1ea5u-hi\u1ec3u-khach-hang-d\u1ed1i-th\u1ee7-va-xu-h\u01b0\u1edbng-th\u1ecb-tr\u01b0\u1eddng-nbsp\">1.2 Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng&nbsp;<\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p bi\u1ebft kh\u00e1ch h\u00e0ng mua g\u00ec, m\u00e0 c\u00f2n l\u00e0m r\u00f5 l\u00fd do h\u1ecd mua, th\u1eddi \u0111i\u1ec3m h\u1ecd ra quy\u1ebft \u0111\u1ecbnh v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng <a href=\"https:\/\/base.vn\/blog\/chan-dung-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a> v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m t\u1ea1i t\u1eebng \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f2n gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c, \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n nh\u1eefng kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i kh\u00e1c bi\u1ec7t h\u00f3a v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Trong c\u00e1c l\u0129nh v\u1ef1c \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh (fintech), kh\u1ea3 n\u0103ng ph\u00e1t hi\u1ec7n v\u00e0 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng s\u1edbm c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng. Doanh nghi\u1ec7p n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng k\u1ecbp th\u1eddi s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/Vi-sao-doanh-nghiep-can-nghien-cuu-thi-truong-090626-1024x587.webp\" alt=\"V\u00ec sao doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?\" class=\"wp-image-27708\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/Vi-sao-doanh-nghiep-can-nghien-cuu-thi-truong-090626-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/Vi-sao-doanh-nghiep-can-nghien-cuu-thi-truong-090626-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/Vi-sao-doanh-nghiep-can-nghien-cuu-thi-truong-090626-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/Vi-sao-doanh-nghiep-can-nghien-cuu-thi-truong-090626-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/Vi-sao-doanh-nghiep-can-nghien-cuu-thi-truong-090626.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>V\u00ec sao doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-\u1ee9ng-d\u1ee5ng-trong-s\u1ea3n-ph\u1ea9m-marketing-va-chi\u1ebfn-l\u01b0\u1ee3c-tang-tr\u01b0\u1edfng-nbsp\">1.3 \u1ee8ng d\u1ee5ng trong s\u1ea3n ph\u1ea9m, marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng&nbsp;<\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 h\u1eefu \u00edch \u1edf giai \u0111o\u1ea1n tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u1ea7n thi\u1ebft trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. D\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n trong nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng, t\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, th\u1ef1c thi ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ebfn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e1t tri\u1ec3n ho\u1eb7c c\u1ea3i ti\u1ebfn t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch marketing theo t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>\u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong vi\u1ec7c c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh. Ch\u1eb3ng h\u1ea1n, m\u1ed9t startup c\u00f4ng ngh\u1ec7 t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh \u0111\u00e3 k\u1ebft h\u1ee3p kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn v\u1edbi ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u 50 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u00ednh n\u0103ng c\u1ea7n \u01b0u ti\u00ean trong l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Sau khi \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u00e1c insight thu \u0111\u01b0\u1ee3c, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng t\u0103ng h\u01a1n 30%.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/phan-khuc-thi-truong-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ch\u00eca kho\u00e1 gi\u00fap doanh nghi\u1ec7p b\u1ee9t ph\u00e1<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-cac-ph\u01b0\u01a1ng-phap-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-thong-d\u1ee5ng\">2. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng d\u1ee5ng<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-nghien-c\u1ee9u-s\u01a1-c\u1ea5p-primary-research-va-nghien-c\u1ee9u-th\u1ee9-c\u1ea5p-secondary-research\">2.1 Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p (Primary Research) v\u00e0 nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p Secondary Research)<\/h3>\n\n\n\n<p>D\u1ef1a tr\u00ean ngu\u1ed3n d\u1eef li\u1ec7u s\u1eed d\u1ee5ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh hai nh\u00f3m ch\u00ednh: nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p v\u00e0 nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p. M\u1ed7i lo\u1ea1i c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m ri\u00eang v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u kh\u00e1c nhau.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p:<\/strong> s\u1eed d\u1ee5ng d\u1eef li\u1ec7u do doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp thu th\u1eadp t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, quan s\u00e1t ho\u1eb7c th\u1eed nghi\u1ec7m. \u01afu \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y l\u00e0 t\u00ednh ch\u00ednh x\u00e1c, c\u1eadp nh\u1eadt v\u00e0 b\u00e1m s\u00e1t m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3. Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh thu th\u1eadp th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1eddi gian, chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c h\u01a1n.<\/li>\n\n\n\n<li><strong>Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p: <\/strong>s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 c\u00f4ng b\u1ed1 tr\u01b0\u1edbc \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb c\u01a1 quan Nh\u00e0 n\u01b0\u1edbc, nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt ho\u1eb7c d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p nhanh ch\u00f3ng n\u1eafm b\u1eaft b\u1ee9c tranh t\u1ed5ng quan c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, d\u1eef li\u1ec7u c\u00f3 th\u1ec3 thi\u1ebfu t\u00ednh c\u1eadp nh\u1eadt, l\u1ed7i th\u1eddi ho\u1eb7c ch\u01b0a ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, ph\u1ea7n l\u1edbn c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u k\u1ebft h\u1ee3p c\u1ea3 hai lo\u1ea1i d\u1eef li\u1ec7u. Doanh nghi\u1ec7p th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p \u0111\u1ec3 hi\u1ec3u t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng, sau \u0111\u00f3 tri\u1ec3n khai nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p nh\u1eb1m ki\u1ec3m ch\u1ee9ng gi\u1ea3 thuy\u1ebft v\u00e0 khai th\u00e1c s\u00e2u h\u01a1n c\u00e1c insight ph\u1ee5c v\u1ee5 cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-nghien-c\u1ee9u-d\u1ecbnh-tinh-qualitative-research-va-nghien-c\u1ee9u-d\u1ecbnh-l\u01b0\u1ee3ng-quantitative-research\">2.2 Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh (Qualitative Research) v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng (Quantitative Research)<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 hai h\u01b0\u1edbng ti\u1ebfp c\u1eadn b\u1ed5 tr\u1ee3 cho nhau, kh\u00f4ng ph\u1ea3i \u0111\u1ed1i l\u1eadp:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ti\u00eau ch\u00ed so s\u00e1nh<\/strong><\/td><td><strong>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/strong><\/td><td><strong>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/strong><\/td><\/tr><tr><td>M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/td><td>Kh\u00e1m ph\u00e1 nguy\u00ean nh\u00e2n, \u0111\u1ed9ng c\u01a1, c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng<\/td><td>\u0110o l\u01b0\u1eddng, th\u1ed1ng k\u00ea, t\u1ed5ng qu\u00e1t h\u00f3a<\/td><\/tr><tr><td>C\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn<\/td><td>Ph\u1ecfng v\u1ea5n s\u00e2u, th\u1ea3o lu\u1eadn nh\u00f3m, quan s\u00e1t<\/td><td>Kh\u1ea3o s\u00e1t, A\/B testing, ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u<\/td><\/tr><tr><td>C\u1ee1 m\u1eabu<\/td><td>Nh\u1ecf (10\u201330 ng\u01b0\u1eddi) nh\u01b0ng ph\u00e2n t\u00edch s\u00e2u<\/td><td>L\u1edbn (100+ ng\u01b0\u1eddi) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ea1i di\u1ec7n<\/td><\/tr><tr><td>K\u1ebft qu\u1ea3<\/td><td>Insight \u0111\u1ecbnh t\u00ednh, m\u00f4 t\u1ea3 h\u00e0nh vi<\/td><td>S\u1ed1 li\u1ec7u, t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m, bi\u1ec3u \u0111\u1ed3<\/td><\/tr><tr><td>Ph\u00f9 h\u1ee3p khi n\u00e0o<\/td><td>Kh\u00e1m ph\u00e1 v\u1ea5n \u0111\u1ec1 m\u1edbi, ch\u01b0a hi\u1ec3u r\u00f5<\/td><td>Ki\u1ec3m tra gi\u1ea3 thuy\u1ebft, x\u00e1c minh xu h\u01b0\u1edbng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Ch\u1eb3ng h\u1ea1n, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u F&amp;B mu\u1ed1n bi\u1ebft l\u00fd do v\u00ec sao doanh s\u1ed1 gi\u1ea3m \u1edf nh\u00f3m kh\u00e1ch h\u00e0ng 25\u201335 tu\u1ed5i s\u1ebd b\u1eaft \u0111\u1ea7u b\u1eb1ng nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh (ph\u1ecfng v\u1ea5n s\u00e2u) \u0111\u1ec3 t\u00ecm ra c\u00e1c gi\u1ea3 thuy\u1ebft, sau \u0111\u00f3 d\u00f9ng kh\u1ea3o s\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 x\u00e1c nh\u1eadn gi\u1ea3 thuy\u1ebft \u0111\u00f3 tr\u00ean t\u1eadp m\u1eabu l\u1edbn h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-cac-cong-c\u1ee5-va-k\u1ef9-thu\u1eadt-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-ph\u1ed5-bi\u1ebfn-nbsp\">2.3 C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn&nbsp;<\/h3>\n\n\n\n<p>M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c nhau. Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang k\u1ef9 thu\u1eadt s\u1ebd gi\u00fap doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 khai th\u00e1c insight \u0111\u1ea7y \u0111\u1ee7 h\u01a1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u1ea3o s\u00e1t (Survey):<\/strong> Ph\u00f9 h\u1ee3p khi c\u1ea7n thu th\u1eadp \u00fd ki\u1ebfn t\u1eeb s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi tham gia trong th\u1eddi gian ng\u1eafn. B\u1ed9 c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf r\u00f5 r\u00e0ng, kh\u00e1ch quan v\u00e0 d\u1ec5 \u0111o l\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u (In-depth Interview \u2013 IDI):<\/strong> Gi\u00fap khai th\u00e1c s\u00e2u suy ngh\u0129, \u0111\u1ed9ng c\u01a1 v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u1ea1y c\u1ea3m ho\u1eb7c khi doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 nguy\u00ean nh\u00e2n \u0111\u1eb1ng sau c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Th\u1ea3o lu\u1eadn nh\u00f3m t\u1eadp trung (Focus Group Discussion \u2013 FGD):<\/strong> T\u1eadp h\u1ee3p t\u1eeb 6\u201310 ng\u01b0\u1eddi c\u00f9ng trao \u0111\u1ed5i v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap doanh nghi\u1ec7p quan s\u00e1t ph\u1ea3n \u1ee9ng nh\u00f3m, kh\u00e1m ph\u00e1 nhi\u1ec1u g\u00f3c nh\u00ecn v\u00e0 ph\u00e1t hi\u1ec7n nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi t\u1eeb qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c.<\/li>\n\n\n\n<li><strong>Quan s\u00e1t (Observation): <\/strong>Ghi nh\u1eadn h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean. V\u00ed d\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 quan s\u00e1t c\u00e1ch kh\u00e1ch h\u00e0ng di chuy\u1ec3n trong si\u00eau th\u1ecb \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u1ecb tr\u00ed tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/li>\n\n\n\n<li><strong>Th\u1eed nghi\u1ec7m (Experiment):<\/strong> Th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng d\u01b0\u1edbi h\u00ecnh th\u1ee9c A\/B Testing nh\u1eb1m so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a hai ph\u01b0\u01a1ng \u00e1n kh\u00e1c nhau. \u0110\u00e2y l\u00e0 k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong marketing k\u1ef9 thu\u1eadt s\u1ed1, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-tr\u01b0\u1eddng-h\u1ee3p-ap-d\u1ee5ng-t\u1eebng-ph\u01b0\u01a1ng-phap-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng\">2.4 Tr\u01b0\u1eddng h\u1ee3p \u00e1p d\u1ee5ng t\u1eebng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u n\u00e0o ph\u00f9 h\u1ee3p cho m\u1ecdi tr\u01b0\u1eddng h\u1ee3p. Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u1ee5 thu\u1ed9c v\u00e0o 3 y\u1ebfu t\u1ed1 ch\u00ednh: <strong><em>m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 v\u00e0 m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/em><\/strong><\/p>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 suy ngh\u0129, c\u1ea3m nh\u1eadn ho\u1eb7c \u0111\u1ed9ng c\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh nh\u01b0 ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u ho\u1eb7c th\u1ea3o lu\u1eadn nh\u00f3m t\u1eadp trung s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn th\u00edch h\u1ee3p. Ng\u01b0\u1ee3c l\u1ea1i, khi c\u1ea7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi mang t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 &#8220;C\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cho m\u1ee9c gi\u00e1 n\u00e0y?&#8221;, kh\u1ea3o s\u00e1t s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p ng\u00e2n s\u00e1ch ho\u1eb7c th\u1eddi gian h\u1ea1n ch\u1ebf, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, th\u1ed1ng k\u00ea th\u1ecb tr\u01b0\u1eddng ho\u1eb7c Google Trends \u0111\u1ec3 c\u00f3 g\u00f3c nh\u00ecn t\u1ed5ng quan. Sau \u0111\u00f3, n\u1ebfu c\u1ea7n \u0111\u00e0o s\u00e2u h\u01a1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p nh\u1eb1m thu th\u1eadp d\u1eef li\u1ec7u chuy\u00ean bi\u1ec7t ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau kinh doanh ri\u00eang c\u1ee7a m\u00ecnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-phuong-phap-nghien-cuu-thi-truong-090626-1024x587.webp\" alt=\"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng d\u1ee5ng\" class=\"wp-image-27710\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-phuong-phap-nghien-cuu-thi-truong-090626-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-phuong-phap-nghien-cuu-thi-truong-090626-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-phuong-phap-nghien-cuu-thi-truong-090626-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-phuong-phap-nghien-cuu-thi-truong-090626-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-phuong-phap-nghien-cuu-thi-truong-090626.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng d\u1ee5ng<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-quy-trinh-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-t\u1eeb-a-d\u1ebfn-z\">3. Quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1eeb A \u0111\u1ebfn Z<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-b\u01b0\u1edbc-1-xac-d\u1ecbnh-m\u1ee5c-tieu-va-v\u1ea5n-d\u1ec1-c\u1ea7n-nghien-c\u1ee9u-nbsp\">3.1 B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n nghi\u00ean c\u1ee9u&nbsp;<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u. N\u1ebfu m\u1ee5c ti\u00eau m\u01a1 h\u1ed3, d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd kh\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n cho ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau theo <a href=\"https:\/\/base.vn\/blog\/mo-hinh-smart\/\" target=\"_blank\" rel=\"noreferrer noopener\">nguy\u00ean t\u1eafc SMART<\/a> (C\u1ee5 th\u1ec3 \u2013 \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u2013 Kh\u1ea3 thi \u2013 Li\u00ean quan \u2013 C\u00f3 th\u1eddi h\u1ea1n). Thay v\u00ec \u0111\u1eb7t m\u1ee5c ti\u00eau chung chung nh\u01b0 <em>&#8220;t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec&#8221;<\/em>, h\u00e3y c\u1ee5 th\u1ec3 h\u00f3a th\u00e0nh <em>&#8220;x\u00e1c \u0111\u1ecbnh 3 t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng 22\u201335 tu\u1ed5i t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM \u01b0u ti\u00ean nh\u1ea5t trong th\u00e1ng 6\/2026&#8221;<\/em>.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chu\u1ea9n h\u00f3a lu\u00f4n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t v\u1ea5n \u0111\u1ec1 kinh doanh c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh s\u1ed1 \u0111ang s\u1ee5t gi\u1ea3m.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u1ea5p.<\/li>\n\n\n\n<li>Nhu c\u1ea7u m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ph\u00e2n kh\u00fac m\u1edbi.<\/li>\n\n\n\n<li>C\u1ea7n \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u1ea5n \u0111\u1ec1 ngay t\u1eeb \u0111\u1ea7u s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng c\u00e2u h\u1ecfi th\u1ef1c s\u1ef1 c\u1ea7n l\u1eddi gi\u1ea3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-b\u01b0\u1edbc-2-xac-d\u1ecbnh-d\u1ed1i-t\u01b0\u1ee3ng-va-ph\u1ea1m-vi-nghien-c\u1ee9u\">3.2 B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ph\u1ea1m vi nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<p>Sau khi l\u00e0m r\u00f5 m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd tham gia nghi\u00ean c\u1ee9u. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 \u0111\u1ea1i di\u1ec7n v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp.<\/li>\n\n\n\n<li>\u0110\u1eb7c \u0111i\u1ec3m h\u00e0nh vi nh\u01b0 th\u00f3i quen mua s\u1eafm, t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li>\u0110\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd nh\u01b0 nhu c\u1ea7u, \u0111\u1ed9ng c\u01a1 v\u00e0 s\u1edf th\u00edch.<\/li>\n\n\n\n<li>Ph\u1ea1m vi \u0111\u1ecba l\u00fd nghi\u00ean c\u1ee9u, ch\u1eb3ng h\u1ea1n theo qu\u1ed1c gia, v\u00f9ng mi\u1ec1n ho\u1eb7c th\u00e0nh ph\u1ed1 c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p l\u1ea5y m\u1eabu ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. V\u1edbi c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng quy m\u00f4 v\u1eeba t\u1ea1i Vi\u1ec7t Nam, c\u1ee1 m\u1eabu t\u1eeb 200\u2013400 ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ee9c tham kh\u1ea3o h\u1ee3p l\u00fd, t\u00f9y theo m\u1ee9c \u0111\u1ed9 ph\u00e2n kh\u00fac v\u00e0 y\u00eau c\u1ea7u nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-b\u01b0\u1edbc-3-l\u1ef1a-ch\u1ecdn-ph\u01b0\u01a1ng-phap-va-thi\u1ebft-k\u1ebf-nghien-c\u1ee9u-nbsp\">3.3 B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p v\u00e0 thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u&nbsp;<\/h3>\n\n\n\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u. T\u00f9y v\u00e0o m\u1ee5c ti\u00eau, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p ho\u1eb7c th\u1ee9 c\u1ea5p, \u0111\u1ecbnh t\u00ednh ho\u1eb7c \u0111\u1ecbnh l\u01b0\u1ee3ng, ho\u1eb7c k\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea3ng kh\u1ea3o s\u00e1t.<\/li>\n\n\n\n<li>K\u1ecbch b\u1ea3n ph\u1ecfng v\u1ea5n ho\u1eb7c h\u01b0\u1edbng d\u1eabn th\u1ea3o lu\u1eadn.<\/li>\n\n\n\n<li>Bi\u1ec3u m\u1eabu quan s\u00e1t ho\u1eb7c th\u1eed nghi\u1ec7m.<\/li>\n<\/ul>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u, doanh nghi\u1ec7p c\u1ea7n tr\u00e1nh nh\u1eefng l\u1ed7i c\u01a1 b\u1ea3n nh\u01b0: c\u00e2u h\u1ecfi d\u1eabn d\u1eaft, c\u00e2u h\u1ecfi g\u00e2y hi\u1ec3u nh\u1ea7m ho\u1eb7c thang \u0111o thi\u1ebfu c\u00e2n b\u1eb1ng. Tr\u01b0\u1edbc khi tri\u1ec3n khai tr\u00ean di\u1ec7n r\u1ed9ng, n\u00ean th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t th\u1eed v\u1edbi kho\u1ea3ng 5\u201310 ng\u01b0\u1eddi \u0111\u1ec3 ki\u1ec3m tra t\u00ednh r\u00f5 r\u00e0ng c\u1ee7a c\u00e2u h\u1ecfi, ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec3m ch\u01b0a h\u1ee3p l\u00fd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-b\u01b0\u1edbc-4-thu-th\u1eadp-d\u1eef-li\u1ec7u\">3.4 B\u01b0\u1edbc 4: Thu th\u1eadp d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>T\u00f9y v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp, g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, quan s\u00e1t th\u1ef1c \u0111\u1ecba ho\u1eb7c khai th\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3 t\u1eeb h\u1ec7 th\u1ed1ng CRM (Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng).<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 k\u00eanh thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 doanh nghi\u1ec7p n\u00ean xem x\u00e9t bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn qua Google Forms, SurveyMonkey.<\/li>\n\n\n\n<li>Ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp (face-to-face interview).<\/li>\n\n\n\n<li>Ph\u1ecfng v\u1ea5n qua \u0111i\u1ec7n tho\u1ea1i.<\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/hanh-vi-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quan s\u00e1t h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/a> t\u1ea1i \u0111i\u1ec3m b\u00e1n ho\u1eb7c m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb CRM v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng n\u1ed9i b\u1ed9.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 n\u00e2ng cao t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i, doanh nghi\u1ec7p n\u00ean thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t ng\u1eafn g\u1ecdn, th\u1eddi gian ho\u00e0n th\u00e0nh d\u01b0\u1edbi 10 ph\u00fat, k\u1ebft h\u1ee3p c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 l\u1eddi nh\u1eafc \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tham gia kh\u1ea3o s\u00e1t. N\u1ebfu t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i d\u01b0\u1edbi 20%, c\u1ea7n \u0111\u00e1nh gi\u00e1 l\u1ea1i n\u1ed9i dung kh\u1ea3o s\u00e1t ho\u1eb7c c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-b\u01b0\u1edbc-5-phan-tich-d\u1eef-li\u1ec7u-nbsp\">3.5 B\u01b0\u1edbc 5: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u&nbsp;<\/h3>\n\n\n\n<p>Sau khi ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh thu th\u1eadp, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 chuy\u1ec3n d\u1eef li\u1ec7u th\u00f4 th\u00e0nh nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb ph\u1ee5c v\u1ee5 cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c ph\u00e2n t\u00edch th\u1ed1ng k\u00ea c\u01a1 b\u1ea3n nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n.<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb trung b\u00ecnh.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m.<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng sai v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00e2n t\u00e1n d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 th\u00f4ng d\u1ee5ng bao g\u1ed3m Excel, Google Sheets ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng chuy\u00ean s\u00e2u h\u01a1n nh\u01b0 SPSS, R v\u00e0 Python.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh thu th\u1eadp t\u1eeb ph\u1ecfng v\u1ea5n ho\u1eb7c th\u1ea3o lu\u1eadn nh\u00f3m, quy tr\u00ecnh ph\u00e2n t\u00edch th\u01b0\u1eddng di\u1ec5n ra theo c\u00e1c b\u01b0\u1edbc: <em><strong>ghi l\u1ea1i n\u1ed9i dung trao \u0111\u1ed5i \u2192 m\u00e3 h\u00f3a d\u1eef li\u1ec7u \u2192 nh\u00f3m c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u2192 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh h\u00e0nh vi.<\/strong><\/em><\/p>\n\n\n\n<p>Vi\u1ec7c k\u1ebft h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh gi\u00fap doanh nghi\u1ec7p bi\u1ebft r\u00f5 \u0111i\u1ec1u g\u00ec \u0111ang x\u1ea3y ra v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n \u0111\u1eb1ng sau nh\u1eefng h\u00e0nh vi v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/phan-tich-du-lieu-090626-1024x587.webp\" alt=\"Ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u00a0\" class=\"wp-image-27712\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/phan-tich-du-lieu-090626-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/phan-tich-du-lieu-090626-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/phan-tich-du-lieu-090626-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/phan-tich-du-lieu-090626-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/phan-tich-du-lieu-090626.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u00a0<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-6-b\u01b0\u1edbc-6-rut-ra-insight-va-d\u1ec1-xu\u1ea5t-hanh-d\u1ed9ng-nbsp\">3.6 B\u01b0\u1edbc 6: R\u00fat ra insight v\u00e0 \u0111\u1ec1 xu\u1ea5t h\u00e0nh \u0111\u1ed9ng&nbsp;<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. D\u1eef li\u1ec7u ch\u1ec9 c\u00f3 \u00fd ngh\u0129a khi \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh insight (nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc) c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p>M\u1ed9t insight c\u00f3 gi\u00e1 tr\u1ecb kh\u00f4ng ch\u1ec9 m\u00f4 t\u1ea3 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, m\u00e0 c\u00f2n gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a k\u1ebft qu\u1ea3 \u0111\u00f3 \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Thay v\u00ec ch\u1ec9 k\u1ebft lu\u1eadn r\u1eb1ng <em>&#8220;70% kh\u00e1ch h\u00e0ng th\u00edch m\u00e0u xanh&#8221;<\/em>, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi th\u00eam c\u00e2u h\u1ecfi: <em>&#8220;\u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn s\u1ea3n ph\u1ea9m, truy\u1ec1n th\u00f4ng ho\u1eb7c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng?&#8221;<\/em><\/p>\n\n\n\n<p>Quan tr\u1ecdng h\u01a1n, m\u1ed7i insight n\u00ean \u0111i k\u00e8m v\u1edbi h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 tri\u1ec3n khai v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5: Kh\u00e1ch h\u00e0ng t\u1eeb 30\u201340 tu\u1ed5i cho r\u1eb1ng quy tr\u00ecnh thanh to\u00e1n qu\u00e1 ph\u1ee9c t\u1ea1p \u2192 \u0110\u1ec1 xu\u1ea5t r\u00fat ng\u1eafn lu\u1ed3ng thanh to\u00e1n t\u1eeb 5 b\u01b0\u1edbc xu\u1ed1ng c\u00f2n 3 b\u01b0\u1edbc v\u00e0 t\u00edch h\u1ee3p th\u00eam c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-7-b\u01b0\u1edbc-7-trinh-bay-bao-cao-nghien-c\u1ee9u\">3.7 B\u01b0\u1edbc 7: Tr\u00ecnh b\u00e0y b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<p>B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap chuy\u1ec3n giao k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan v\u00e0 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. V\u00ec v\u1eady, b\u00e1o c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u1ec5 hi\u1ec3u, tr\u1ef1c quan v\u00e0 c\u00f3 c\u1ea5u tr\u00fac logic.<\/p>\n\n\n\n<p>M\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ti\u00eau chu\u1ea9n th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh (Executive Summary).<\/li>\n\n\n\n<li>B\u1ed1i c\u1ea3nh v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u.<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u.<\/li>\n\n\n\n<li>K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li>C\u00e1c insight n\u1ed5i b\u1eadt.<\/li>\n\n\n\n<li>\u0110\u1ec1 xu\u1ea5t h\u00e0nh \u0111\u1ed9ng.<\/li>\n\n\n\n<li>Ph\u1ee5 l\u1ee5c d\u1eef li\u1ec7u v\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o.<\/li>\n<\/ul>\n\n\n\n<p>B\u00ean c\u1ea1nh n\u1ed9i dung, doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3, b\u1ea3ng s\u1ed1 li\u1ec7u v\u00e0 infographic \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nhanh ch\u00f3ng n\u1eafm b\u1eaft th\u00f4ng tin quan tr\u1ecdng. V\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 ban l\u00e3nh \u0111\u1ea1o, ph\u1ea7n t\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh v\u00e0 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng l\u00e0 n\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y n\u1ed5i b\u1eadt nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-cong-c\u1ee5-h\u1ed7-tr\u1ee3-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng\">4. C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed ho\u1eb7c c\u00f3 chi ph\u00ed v\u1eeba ph\u1ea3i m\u00e0 doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 SME v\u00e0 startup, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>C\u00f4ng c\u1ee5<\/strong><\/td><td><strong>Ch\u1ee9c n\u0103ng ch\u00ednh<\/strong><\/td><td><strong>Ph\u00f9 h\u1ee3p v\u1edbi<\/strong><\/td><\/tr><tr><td>Google Trends<\/td><td>Theo d\u00f5i xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm theo t\u1eeb kh\u00f3a, khu v\u1ef1c, th\u1eddi gian<\/td><td>Ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, so s\u00e1nh nhu c\u1ea7u theo m\u00f9a<\/td><\/tr><tr><td>Google Analytics<\/td><td>Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website&nbsp;<\/td><td>Bi\u1ebft traffic \u0111\u1ebfn t\u1eeb \u0111\u00e2u, h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec3m tho\u00e1t trang<\/td><\/tr><tr><td>Google Forms \/ SurveyMonkey<\/td><td>T\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn<\/td><td>Kh\u1ea3o s\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng quy m\u00f4 nh\u1ecf v\u00e0 v\u1eeba<\/td><\/tr><tr><td>Meta Audience Insights<\/td><td>Ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng Facebook\/Instagram<\/td><td>X\u00e2y d\u1ef1ng buyer persona theo th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/td><\/tr><tr><td>Statista \/ Nielsen<\/td><td>B\u00e1o c\u00e1o ng\u00e0nh, d\u1eef li\u1ec7u ti\u00eau d\u00f9ng qu\u1ed1c t\u1ebf<\/td><td>Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p, \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3<\/td><\/tr><tr><td>Excel \/ Google Sheets<\/td><td>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t c\u01a1 b\u1ea3n<\/td><td>B\u00e1o c\u00e1o t\u1ea7n su\u1ea5t, th\u1ed1ng k\u00ea m\u00f4 t\u1ea3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/tool-nghien-cuu-thi-truong-090626-1024x587.webp\" alt=\"C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-27714\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/tool-nghien-cuu-thi-truong-090626-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/tool-nghien-cuu-thi-truong-090626-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/tool-nghien-cuu-thi-truong-090626-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/tool-nghien-cuu-thi-truong-090626-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/tool-nghien-cuu-thi-truong-090626.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-base-crm-ngu\u1ed3n-d\u1eef-li\u1ec7u-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-lien-t\u1ee5c-t\u1eeb-ho\u1ea1t-d\u1ed9ng-kinh-doanh-th\u1ef1c-t\u1ebf\">5. Base CRM &#8211; Ngu\u1ed3n d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u1ef1c t\u1ebf<\/h2>\n\n\n\n<p>B\u00ean c\u1ea1nh c\u00e1c c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t hay ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u1ec7 th\u1ed1ng CRM c\u0169ng l\u00e0 m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u s\u01a1 c\u1ea5p qu\u00fd gi\u00e1 m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p ch\u01b0a khai th\u00e1c \u0111\u00fang m\u1ee9c. Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u00e0i b\u1ea3n, CRM kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p li\u00ean t\u1ee5c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch nh\u1eefng th\u00f4ng tin quan tr\u1ecdng v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi mua s\u1eafm.<\/p>\n\n\n\n<p>V\u1edbi <a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a>, to\u00e0n b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng xu\u1ea5t hi\u1ec7n tr\u00ean website, m\u1ea1ng x\u00e3 h\u1ed9i, email, \u0111\u1ed9i ng\u0169 kinh doanh v\u00e0 c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1c lu\u00f4n \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng t\u1eadp trung tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng th\u1ed1ng nh\u1ea5t. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 khai th\u00e1c nhi\u1ec1u ngu\u1ed3n insight gi\u00e1 tr\u1ecb nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e0nh vi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean t\u1eebng k\u00eanh.<\/li>\n\n\n\n<li>Nhu c\u1ea7u, m\u1ed1i quan t\u00e2m v\u00e0 ph\u1ea3n h\u1ed3i trong qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo t\u1eebng ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>Nh\u1eefng nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn khi\u1ebfn th\u01b0\u01a1ng v\u1ee5 th\u1ea5t b\u1ea1i ho\u1eb7c kh\u00e1ch h\u00e0ng t\u1eeb ch\u1ed1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li>Xu h\u01b0\u1edbng mua h\u00e0ng, t\u1ea7n su\u1ea5t quay l\u1ea1i v\u00e0 m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Thay v\u00ec ch\u1ec9 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng theo t\u1eebng d\u1ef1 \u00e1n ri\u00eang l\u1ebb, Base CRM gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng thu th\u1eadp d\u1eef li\u1ec7u li\u00ean t\u1ee5c theo th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p \u0111\u1ed9i ng\u0169 kinh doanh, marketing v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd s\u1edbm ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng m\u1edbi, hi\u1ec3u r\u00f5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ee9c th\u00ec d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u201ct\u01b0\u01a1i\u201d. \u0110\u00e2y c\u0169ng l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng trong d\u00e0i h\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1024x576.webp\" alt=\"Base CRM - Gi\u1ea3i ph\u00e1p CRM to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p\" class=\"wp-image-20935\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2025\/08\/base-crm-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a> &#8211; Gi\u1ea3i ph\u00e1p CRM to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-cach-danh-gia-d\u1ed9-tin-c\u1eady-c\u1ee7a-d\u1eef-li\u1ec7u-va-k\u1ebft-qu\u1ea3-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-nbsp\">6. C\u00e1ch \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u v\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng&nbsp;<\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 k\u1ef9 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp. M\u1ed9t s\u1ed1 ti\u00eau ch\u00ed quan tr\u1ecdng c\u1ea7n xem x\u00e9t g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ednh \u0111\u1ea1i di\u1ec7n c\u1ee7a m\u1eabu:<\/strong> M\u1eabu kh\u1ea3o s\u00e1t c\u00f3 \u0111\u1ee7 l\u1edbn v\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hay kh\u00f4ng.<\/li>\n\n\n\n<li><strong>M\u1ee9c \u0111\u1ed9 thi\u00ean l\u1ec7ch (Bias): <\/strong>C\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t ho\u1eb7c c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 v\u00f4 t\u00ecnh d\u1eabn d\u1eaft ng\u01b0\u1eddi tr\u1ea3 l\u1eddi ho\u1eb7c l\u00e0m sai l\u1ec7ch k\u1ebft qu\u1ea3 hay kh\u00f4ng.<\/li>\n\n\n\n<li><strong>Kh\u1ea3 n\u0103ng \u0111\u1ed1i chi\u1ebfu d\u1eef li\u1ec7u (Cross-check):<\/strong> K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u00f3 nh\u1ea5t qu\u00e1n v\u1edbi c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c ho\u1eb7c c\u00e1c nghi\u00ean c\u1ee9u t\u01b0\u01a1ng t\u1ef1 hay kh\u00f4ng.<\/li>\n\n\n\n<li><strong>T\u00ednh c\u1eadp nh\u1eadt c\u1ee7a d\u1eef li\u1ec7u: <\/strong>\u0110\u1ed1i v\u1edbi d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, c\u1ea7n ki\u1ec3m tra d\u1eef li\u1ec7u c\u00f3 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i hay \u0111\u00e3 l\u1ed7i th\u1eddi.<\/li>\n\n\n\n<li><strong>\u0110\u1ed9 uy t\u00edn c\u1ee7a ngu\u1ed3n d\u1eef li\u1ec7u:<\/strong> \u01afu ti\u00ean c\u00e1c b\u00e1o c\u00e1o, th\u1ed1ng k\u00ea ho\u1eb7c nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi nh\u1eefng t\u1ed5 ch\u1ee9c uy t\u00edn v\u00e0 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean gi\u00fap doanh nghi\u1ec7p h\u1ea1n ch\u1ebf r\u1ee7i ro \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thi\u1ebfu ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng c\u00f2n gi\u00e1 tr\u1ecb v\u1edbi th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-nh\u1eefng-sai-l\u1ea7m-th\u01b0\u1eddng-g\u1eb7p-khi-th\u1ef1c-hi\u1ec7n-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng\">7. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<p>Nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u1ef1a ch\u1ecdn t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed. Nh\u01b0ng n\u1ebfu thi\u1ebfu kinh nghi\u1ec7m v\u00e0 quy tr\u00ecnh b\u00e0i b\u1ea3n, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 b\u1ecb sai l\u1ec7ch ngay t\u1eeb \u0111\u1ea7u. M\u1ed9t s\u1ed1 sai l\u1ea7m ph\u1ed5 bi\u1ebfn g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi ch\u01b0a chu\u1ea9n:<\/strong> C\u00e2u h\u1ecfi d\u1eabn d\u1eaft, kh\u00f3 hi\u1ec3u ho\u1eb7c thang \u0111o thi\u1ebfu nh\u1ea5t qu\u00e1n c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/li>\n\n\n\n<li><strong>Sai l\u1ec7ch trong ch\u1ecdn m\u1eabu (Sampling Bias): <\/strong>Ch\u1ec9 kh\u1ea3o s\u00e1t nh\u1eefng ng\u01b0\u1eddi d\u1ec5 ti\u1ebfp c\u1eadn nh\u01b0 nh\u00e2n vi\u00ean, ng\u01b0\u1eddi quen ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu m\u00e0 kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li><strong>K\u1ebft lu\u1eadn qu\u00e1 s\u1edbm: <\/strong>\u0110\u01b0a ra nh\u1eadn \u0111\u1ecbnh t\u1eeb c\u1ee1 m\u1eabu qu\u00e1 nh\u1ecf ho\u1eb7c ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh m\u00e0 ch\u01b0a c\u00f3 d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng chuy\u1ec3n h\u00f3a k\u1ebft qu\u1ea3 th\u00e0nh h\u00e0nh \u0111\u1ed9ng: <\/strong>Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c cho nghi\u00ean c\u1ee9u nh\u01b0ng l\u1ea1i kh\u00f4ng x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch tri\u1ec3n khai sau khi c\u00f3 k\u1ebft qu\u1ea3, khi\u1ebfn d\u1eef li\u1ec7u kh\u00f4ng t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-khi-nao-doanh-nghi\u1ec7p-nen-t\u1ef1-lam-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-va-khi-nao-nen-thue-agency\">8. Khi n\u00e0o doanh nghi\u1ec7p n\u00ean t\u1ef1 l\u00e0m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 khi n\u00e0o n\u00ean thu\u00ea agency?<\/h2>\n\n\n\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn t\u1ef1 th\u1ef1c hi\u1ec7n hay thu\u00ea agency ph\u1ee5 thu\u1ed9c v\u00e0o quy m\u00f4 nghi\u00ean c\u1ee9u, m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a b\u00e0i to\u00e1n v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p n\u00ean t\u1ef1 th\u1ef1c hi\u1ec7n khi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 \u0111o l\u01b0\u1eddng.<\/li>\n\n\n\n<li>Quy m\u00f4 kh\u1ea3o s\u00e1t nh\u1ecf.<\/li>\n\n\n\n<li>Ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf.<\/li>\n\n\n\n<li>Doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp ph\u1ea3n h\u1ed3i nhanh t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu.<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5, kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng sau mua h\u00e0ng ho\u1eb7c \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 l\u00e0 nh\u1eefng d\u1ef1 \u00e1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tri\u1ec3n khai n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p n\u00ean thu\u00ea agency khi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u1ea7n kh\u1ea3o s\u00e1t v\u1edbi c\u1ee1 m\u1eabu l\u1edbn.<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u tr\u1ea3i r\u1ed9ng tr\u00ean nhi\u1ec1u khu v\u1ef1c \u0111\u1ecba l\u00fd.<\/li>\n\n\n\n<li>Y\u00eau c\u1ea7u c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch chuy\u00ean s\u00e2u.<\/li>\n\n\n\n<li>K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c \u0111\u1ea7u t\u01b0 l\u1edbn.<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu l\u1ef1a ch\u1ecdn thu\u00ea \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i, doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 kinh nghi\u1ec7m trong ng\u00e0nh, quy tr\u00ecnh l\u00e0m vi\u1ec7c minh b\u1ea1ch v\u00e0 s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1eef li\u1ec7u g\u1ed1c (raw data) k\u00e8m theo b\u00e1o c\u00e1o ph\u00e2n t\u00edch. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng k\u1ebft qu\u1ea3 v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-k\u1ebft-lu\u1eadn\">9. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Hy v\u1ecdng nh\u1eefng th\u00f4ng tin tr\u00ean \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u h\u01a1n \u201cnghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec\u201d. C\u00f3 th\u1ec3 th\u1ea5y, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i \u0111\u1eb7c quy\u1ec1n c\u1ee7a nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn v\u1edbi ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3. Ngay c\u1ea3 m\u1ed9t doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, hay m\u1ed9t startup, c\u0169ng c\u00f3 th\u1ec3 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 n\u1ebfu n\u1eafm r\u00f5 quy tr\u00ecnh, ch\u1ecdn \u0111\u00fang ph\u01b0\u01a1ng ph\u00e1p v\u00e0 bi\u1ebft c\u00e1ch khai th\u00e1c d\u1eef li\u1ec7u. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e2u h\u1ecfi \u0111\u00fang, thu th\u1eadp d\u1eef li\u1ec7u trung th\u1ef1c, v\u00e0 quan tr\u1ecdng h\u01a1n c\u1ea3 \u0111\u00f3 l\u00e0 bi\u1ebfn insight th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua khi tung ra s\u1ea3n ph\u1ea9m m\u1edbi, d\u1ecbch v\u1ee5 m\u1edbi, hay th\u00e2m nh\u1eadp m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi. Th\u00f4ng qua qu\u00e1 tr\u00ecnh n\u00e0y, doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng g\u00f3c nh\u00ecn kh\u00e1ch quan v\u00e0 th\u1ef1c t\u1ebf v\u1ec1 th\u1ecb tr\u01b0\u1eddng [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":27707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,22],"tags":[],"ppma_author":[63],"class_list":["post-27691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh","category-kien-thuc-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? 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