{"id":27856,"date":"2026-06-29T14:58:32","date_gmt":"2026-06-29T07:58:32","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=27856"},"modified":"2026-06-29T15:26:19","modified_gmt":"2026-06-29T08:26:19","slug":"quan-tri-chien-luoc-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/quan-tri-chien-luoc-la-gi\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? 5 b\u01b0\u1edbc tri\u1ec3n khai hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng, c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 n\u1ebfu \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u00e0i b\u1ea3n v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng. V\u1eady, <em><strong>qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/strong><\/em> C\u00f3 nh\u1eefng vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p? V\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd \u0111i\u1ec1u g\u00ec trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c? H\u00e3y c\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=quan-tri-chien-luoc\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u chi ti\u1ebft trong n\u1ed9i dung sau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c-la-gi\">1. Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-d\u1ecbnh-nghia-ng\u1eafn-g\u1ecdn-d\u1ec5-hi\u1ec3u\">1.1 \u0110\u1ecbnh ngh\u0129a ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u<\/h3>\n\n\n\n<p><strong>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh, th\u1ef1c thi v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c quy\u1ebft \u0111\u1ecbnh xuy\u00ean su\u1ed1t c\u1ee7a t\u1ed5 ch\u1ee9c. M\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a n\u00f3 l\u00e0 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n, x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch l\u1eadp ra r\u1ed3i c\u1ea5t \u0111i, m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh li\u00ean t\u1ee5c. Doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n quan s\u00e1t s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quan-tri-chien-luoc-la-gi-1024x587.webp\" alt=\"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?\" class=\"wp-image-27872\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quan-tri-chien-luoc-la-gi-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quan-tri-chien-luoc-la-gi-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quan-tri-chien-luoc-la-gi-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quan-tri-chien-luoc-la-gi-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quan-tri-chien-luoc-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-goc-nhin-h\u1ecdc-thu\u1eadt-v\u1ec1-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c\">1.2 G\u00f3c nh\u00ecn h\u1ecdc thu\u1eadt v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>Trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb, nhi\u1ec1u h\u1ecdc gi\u1ea3 \u0111\u00e3 \u0111\u01b0a ra c\u00e1c \u0111\u1ecbnh ngh\u0129a n\u1ec1n t\u1ea3ng v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/en.wikipedia.org\/wiki\/Alfred_D._Chandler_Jr.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Alfred Chandler<\/a> &#8211; m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1eb7t n\u1ec1n m\u00f3ng \u0111\u1ea7u ti\u00ean cho t\u01b0 duy qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i &#8211; chi\u1ebfn l\u01b0\u1ee3c l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a t\u1ed5 ch\u1ee9c, l\u1ef1a ch\u1ecdn h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, <a href=\"https:\/\/www.goodreads.com\/author\/show\/483866.Fred_R_David\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fred R. David<\/a> (t\u00e1c gi\u1ea3 gi\u00e1o tr\u00ecnh <em>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/em>) xem qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc trong vi\u1ec7c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/li>\n\n\n\n<li>Tri\u1ec3n khai th\u1ef1c thi<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh quy\u1ebft \u0111\u1ecbnh gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn nh\u1eb1m \u0111\u1ea1t m\u1ee5c ti\u00eau chung<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-b\u1ea3n-ch\u1ea5t-c\u1ee7a-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c\">1.3 B\u1ea3n ch\u1ea5t c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>B\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c n\u1eb1m \u1edf t\u00ednh li\u00ean t\u1ee5c v\u00e0 d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p kh\u00f4ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c cho m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u1ed1 \u0111\u1ecbnh, m\u00e0 ph\u1ea3i li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c h\u01b0\u1edbng t\u1edbi chu k\u1ef3 t\u1eeb 3\u201310 n\u0103m, v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng &#8211; nh\u1eefng n\u0103ng l\u1ef1c ho\u1eb7c v\u1ecb th\u1ebf m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f3 sao ch\u00e9p trong ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-4-phan-bi\u1ec7t-chi\u1ebfn-l\u01b0\u1ee3c-va-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c\">1.4 Ph\u00e2n bi\u1ec7t &#8220;chi\u1ebfn l\u01b0\u1ee3c&#8221; v\u00e0 &#8220;qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c&#8221;<\/h3>\n\n\n\n<p>Hai kh\u00e1i ni\u1ec7m n\u00e0y th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn nh\u01b0ng th\u1ef1c ch\u1ea5t kh\u00e1c nhau.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c<\/strong> l\u00e0 vi\u1ec7c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn s\u1ebd l\u00e0m g\u00ec v\u00e0 kh\u00f4ng l\u00e0m g\u00ec \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb x\u00e2y d\u1ef1ng, tri\u1ec3n khai \u0111\u1ebfn \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh.<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu v\u00ed chi\u1ebfn l\u01b0\u1ee3c l\u00e0 b\u1ea3n \u0111\u1ed3, th\u00ec qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng li\u00ean t\u1ee5c \u0111\u1ec3 \u0111i \u0111\u00fang \u0111\u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-5-vi-sao-m\u1ecdi-doanh-nghi\u1ec7p-b\u1ea5t-k\u1ec3-quy-mo-d\u1ec1u-c\u1ea7n-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c\">1.5 V\u00ec sao m\u1ecdi doanh nghi\u1ec7p b\u1ea5t k\u1ec3 quy m\u00f4 \u0111\u1ec1u c\u1ea7n qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c?<\/h3>\n\n\n\n<p>Nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) ho\u1eb7c startup th\u01b0\u1eddng cho r\u1eb1ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 c\u1ea7n thi\u1ebft v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn. Th\u1ef1c t\u1ebf, quy m\u00f4 c\u00e0ng nh\u1ecf th\u00ec ngu\u1ed3n l\u1ef1c c\u00e0ng h\u1ea1n ch\u1ebf, v\u00e0 c\u00e0ng c\u1ea7n t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p>D\u00f9 l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111ang t\u0103ng tr\u01b0\u1edfng hay m\u1ed9t chu\u1ed7i F&amp;B \u0111ang m\u1edf r\u1ed9ng, doanh nghi\u1ec7p \u0111\u1ec1u ph\u1ea3i tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0o?<\/li>\n\n\n\n<li>N\u00ean s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 v\u00e0o \u0111\u00e2u?<\/li>\n\n\n\n<li>\u0110i\u1ec1u g\u00ec c\u1ea7n l\u00e0m ngay, \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 tr\u00ec ho\u00e3n?<\/li>\n<\/ul>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c gi\u00fap l\u00e3nh \u0111\u1ea1o tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 b\u1eb1ng m\u1ed9t h\u1ec7 th\u1ed1ng r\u00f5 r\u00e0ng &#8211; thay v\u00ec v\u1eadn h\u00e0nh theo c\u1ea3m t\u00ednh ho\u1eb7c ph\u1ea3n \u1ee9ng ng\u1eafn h\u1ea1n tr\u01b0\u1edbc bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-vai-tro-m\u1ee5c-tieu-va-l\u1ee3i-ich-c\u1ee7a-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c-d\u1ed1i-v\u1edbi-doanh-nghi\u1ec7p\">2. Vai tr\u00f2, m\u1ee5c ti\u00eau v\u00e0 l\u1ee3i \u00edch c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-d\u1ecbnh-h\u01b0\u1edbng-dai-h\u1ea1n-xac-d\u1ecbnh-doanh-nghi\u1ec7p-s\u1ebd-di-dau-va-vi-sao\">2.1 \u0110\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n: X\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p s\u1ebd \u0111i \u0111\u00e2u v\u00e0 v\u00ec sao?<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc m\u1ecdi k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng hay quy\u1ebft \u0111\u1ecbnh v\u1eadn h\u00e0nh, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c m\u1ed9t c\u00e2u h\u1ecfi n\u1ec1n t\u1ea3ng: <em>T\u1ed5 ch\u1ee9c s\u1ebd tr\u1edf th\u00e0nh nh\u01b0 th\u1ebf n\u00e0o trong 5\u201310 n\u0103m t\u1edbi?<\/em><\/p>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c gi\u00fap ban l\u00e3nh \u0111\u1ea1o x\u00e1c \u0111\u1ecbnh r\u00f5 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n, \u0111\u1ed3ng th\u1eddi chuy\u1ec3n nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00f3 th\u00e0nh \u01b0u ti\u00ean h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 cho t\u1eebng b\u1ed9 ph\u1eadn.<\/p>\n\n\n\n<p>Khi to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c c\u00f9ng hi\u1ec3u \u201cv\u00ec sao doanh nghi\u1ec7p t\u1ed3n t\u1ea1i\u201d v\u00e0 \u201c\u0111ang h\u01b0\u1edbng t\u1edbi \u0111i\u1ec1u g\u00ec\u201d, c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u00e0ng ng\u00e0y s\u1ebd nh\u1ea5t qu\u00e1n h\u01a1n v\u00e0 tr\u00e1nh t\u00ecnh tr\u1ea1ng m\u1ed7i ph\u00f2ng ban v\u1eadn h\u00e0nh theo m\u1ed9t h\u01b0\u1edbng ri\u00eang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-gia-tang-kh\u1ea3-nang-thich-nghi-tr\u01b0\u1edbc-bi\u1ebfn-d\u1ed9ng-th\u1ecb-tr\u01b0\u1eddng-nbsp\">2.2 Gia t\u0103ng kh\u1ea3 n\u0103ng th\u00edch nghi tr\u01b0\u1edbc bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng&nbsp;<\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i: c\u00f4ng ngh\u1ec7 m\u1edbi xu\u1ea5t hi\u1ec7n, h\u00e0nh vi kh\u00e1ch h\u00e0ng d\u1ecbch chuy\u1ec3n, \u0111\u1ed1i th\u1ee7 li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u00ednh s\u00e1ch ph\u00e1p l\u00fd c\u0169ng kh\u00f4ng ng\u1eebng c\u1eadp nh\u1eadt.<\/p>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch bi\u1ebfn \u0111\u1ed9ng t\u1eeb m\u00f4i tr\u01b0\u1eddng kinh doanh<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n s\u1edbm c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro<\/li>\n\n\n\n<li>\u0110i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc khi \u00e1p l\u1ef1c tr\u1edf th\u00e0nh kh\u1ee7ng ho\u1ea3ng<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u v\u00e0 doanh nghi\u1ec7p b\u1ecb \u0111\u1ed9ng th\u01b0\u1eddng kh\u00f4ng n\u1eb1m \u1edf ngu\u1ed3n l\u1ef1c, m\u00e0 n\u1eb1m \u1edf t\u1ed1c \u0111\u1ed9 th\u00edch nghi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-phan-b\u1ed5-ngu\u1ed3n-l\u1ef1c-hi\u1ec7u-qu\u1ea3-ch\u1ecdn-dung-h\u1ea1ng-m\u1ee5c-d\u1ec3-d\u1ea7u-t\u01b0-nbsp\">2.3 Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3: Ch\u1ecdn \u0111\u00fang h\u1ea1ng m\u1ee5c \u0111\u1ec3 \u0111\u1ea7u t\u01b0&nbsp;<\/h3>\n\n\n\n<p>Ng\u00e2n s\u00e1ch, nh\u00e2n s\u1ef1, th\u1eddi gian v\u00e0 n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb lu\u00f4n c\u00f3 gi\u1edbi h\u1ea1n. V\u00ec v\u1eady, qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cl\u00e0m g\u00ec\u201d, m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh \u201ckh\u00f4ng l\u00e0m g\u00ec\u201d.<\/p>\n\n\n\n<p>Th\u00f4ng qua \u0111\u00f3, ban l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u01afu ti\u00ean c\u00e1c d\u1ef1 \u00e1n mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t<\/li>\n\n\n\n<li>T\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i<\/li>\n\n\n\n<li>Tr\u00e1nh ph\u00e2n t\u00e1n ngu\u1ed3n l\u1ef1c v\u00e0o qu\u00e1 nhi\u1ec1u c\u01a1 h\u1ed9i ng\u1eafn h\u1ea1n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-xay-d\u1ef1ng-l\u1ee3i-th\u1ebf-c\u1ea1nh-tranh-b\u1ec1n-v\u1eefng-nbsp\">2.4 X\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng&nbsp;<\/h3>\n\n\n\n<p>Theo quan \u0111i\u1ec3m c\u1ee7a Michael Porter, c\u1ea1nh tranh kh\u00f4ng ph\u1ea3i l\u00e0 th\u1eafng t\u1eebng th\u01b0\u01a1ng v\u1ee5, m\u00e0 l\u00e0 t\u1ea1o ra v\u1ecb th\u1ebf m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f3 sao ch\u00e9p.<\/p>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 c\u1ee7ng c\u1ed1 nh\u1eefng l\u1ee3i th\u1ebf d\u00e0i h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7<\/li>\n\n\n\n<li>H\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Ch\u1ea5t l\u01b0\u1ee3ng v\u1eadn h\u00e0nh<\/li>\n\n\n\n<li>N\u0103ng l\u1ef1c con ng\u01b0\u1eddi<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-nh\u1eefng-l\u1ee3i-ich-doanh-nghi\u1ec7p-co-th\u1ec3-nhin-th\u1ea5y-ro\">2.5 Nh\u1eefng l\u1ee3i \u00edch doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y r\u00f5<\/h3>\n\n\n\n<p>Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u00e0i b\u1ea3n, qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 d\u1eebng \u1edf c\u00e1c b\u1ea3n k\u1ebf ho\u1ea1ch.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng tr\u01b0\u1edfng doanh thu qua t\u1eebng k\u1ef3<\/li>\n\n\n\n<li>Th\u1ecb ph\u1ea7n m\u1edf r\u1ed9ng<\/li>\n\n\n\n<li>N\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Thu h\u00fat v\u1ed1n \u0111\u1ea7u t\u01b0 thu\u1eadn l\u1ee3i h\u01a1n<\/li>\n\n\n\n<li>T\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecbu v\u00e0 ph\u1ee5c h\u1ed3i sau bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/vai-tro-cua-quan-tri-chien-luoc-1024x587.webp\" alt=\"Vai tr\u00f2, m\u1ee5c ti\u00eau v\u00e0 l\u1ee3i \u00edch c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p\" class=\"wp-image-27874\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/vai-tro-cua-quan-tri-chien-luoc-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/vai-tro-cua-quan-tri-chien-luoc-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/vai-tro-cua-quan-tri-chien-luoc-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/vai-tro-cua-quan-tri-chien-luoc-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/vai-tro-cua-quan-tri-chien-luoc.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Vai tr\u00f2, m\u1ee5c ti\u00eau v\u00e0 l\u1ee3i \u00edch c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-6-minicase-fpt-chuy\u1ec3n-d\u1ecbch-mo-hinh-tang-tr\u01b0\u1edfng-b\u1eb1ng-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c\">2.6 Minicase: FPT &#8211; Chuy\u1ec3n d\u1ecbch m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng b\u1eb1ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>FPT l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 thay \u0111\u1ed5i qu\u1ef9 \u0111\u1ea1o ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>T\u1eeb m\u1ed9t doanh nghi\u1ec7p gia c\u00f4ng ph\u1ea7n m\u1ec1m gi\u00e1 th\u1ea5p (gia c\u00f4ng thu\u00ea), FPT \u0111\u00e3 t\u1eebng b\u01b0\u1edbc chuy\u1ec3n sang chi\u1ebfn l\u01b0\u1ee3c s\u1edf h\u1eefu n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7 c\u1ed1t l\u00f5i, t\u1eadp trung v\u00e0o c\u00e1c tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/li>\n\n\n\n<li>D\u1eef li\u1ec7u v\u00e0 h\u1ea1 t\u1ea7ng s\u1ed1<\/li>\n\n\n\n<li>An ninh m\u1ea1ng<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7 \u0111\u01b0\u1eddng s\u1eaft<\/li>\n\n\n\n<li>B\u00e1n d\u1eabn<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c, m\u00e0 \u1edf vi\u1ec7c ki\u00ean tr\u00ec t\u00e1i c\u1ea5u tr\u00fac m\u00f4 h\u00ecnh t\u1ea1o gi\u00e1 tr\u1ecb trong nhi\u1ec1u n\u0103m li\u00ean ti\u1ebfp. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho th\u1ea5y qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch m\u1ed9t l\u1ea7n, m\u00e0 l\u00e0 qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn, th\u1ef1c thi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-quy-trinh-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c-5-b\u01b0\u1edbc-t\u1eeb-phan-tich-d\u1ebfn-danh-gia-nbsp\">3. Quy tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c: 5 b\u01b0\u1edbc t\u1eeb ph\u00e2n t\u00edch \u0111\u1ebfn \u0111\u00e1nh gi\u00e1&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-b\u01b0\u1edbc-1-xac-d\u1ecbnh-t\u1ea7m-nhin-s\u1ee9-m\u1ec7nh-va-m\u1ee5c-tieu-chi\u1ebfn-l\u01b0\u1ee3c-nbsp\">3.1 B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c&nbsp;<\/h3>\n\n\n\n<p>M\u1ecdi chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c tr\u1ea3 l\u1eddi m\u1ed9t c\u00e2u h\u1ecfi: Doanh nghi\u1ec7p mu\u1ed1n \u0111i \u0111\u1ebfn \u0111\u00e2u?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea7m nh\u00ecn (Vision) l\u00e0 b\u1ee9c tranh t\u01b0\u01a1ng lai doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t t\u1edbi trong d\u00e0i h\u1ea1n. N\u00f3 th\u01b0\u1eddng mang t\u00ednh truy\u1ec1n c\u1ea3m h\u1ee9ng, \u0111\u1ecbnh h\u01b0\u1edbng cho giai \u0111o\u1ea1n 5\u201310 n\u0103m ho\u1eb7c d\u00e0i h\u01a1n.<\/li>\n\n\n\n<li>S\u1ee9 m\u1ec7nh (Mission) tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: <em>Doanh nghi\u1ec7p t\u1ed3n t\u1ea1i \u0111\u1ec3 l\u00e0m g\u00ec v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb cho ai?<\/em> \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng l\u00e0: t\u1ea7m nh\u00ecn h\u01b0\u1edbng v\u1ec1 t\u01b0\u01a1ng lai, c\u00f2n s\u1ee9 m\u1ec7nh ph\u1ea3n \u00e1nh l\u00fd do t\u1ed3n t\u1ea1i \u1edf hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>T\u1eeb hai y\u1ebfu t\u1ed1 n\u00e0y, doanh nghi\u1ec7p chuy\u1ec3n h\u00f3a th\u00e0nh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c theo nguy\u00ean t\u1eafc SMART: c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 th\u1eddi h\u1ea1n r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cTr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u F&amp;B h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam\u201d \u2192 T\u1ea7m nh\u00ecn.<\/li>\n\n\n\n<li>\u201c\u0110\u1ea1t doanh thu 500 t\u1ef7 \u0111\u1ed3ng v\u00e0o cu\u1ed1i n\u0103m 2026\u201d \u2192 M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-b\u01b0\u1edbc-2-phan-tich-moi-tr\u01b0\u1eddng-ben-ngoai-va-nang-l\u1ef1c-n\u1ed9i-t\u1ea1i-nbsp\">3.2 B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i v\u00e0 n\u0103ng l\u1ef1c n\u1ed9i t\u1ea1i&nbsp;<\/h3>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u00edch \u0111\u1ebfn, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf: m\u00ecnh \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u v\u00e0 m\u00f4i tr\u01b0\u1eddng xung quanh \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i:<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh PESTEL \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 6 nh\u00f3m y\u1ebfu t\u1ed1 v\u0129 m\u00f4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u00ednh tr\u1ecb (Political)<\/li>\n\n\n\n<li>Kinh t\u1ebf (Economic)<\/li>\n\n\n\n<li>X\u00e3 h\u1ed9i (Social)<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7 (Technological)<\/li>\n\n\n\n<li>M\u00f4i tr\u01b0\u1eddng (Environmental)<\/li>\n\n\n\n<li>Ph\u00e1p l\u00fd (Legal)<\/li>\n<\/ul>\n\n\n\n<p>Song song \u0111\u00f3, m\u00f4 h\u00ecnh 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Porter gi\u00fap \u0111\u00e1nh gi\u00e1 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh th\u00f4ng qua:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i<\/li>\n\n\n\n<li>\u0110\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m thay th\u1ebf<\/li>\n\n\n\n<li>Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/li>\n<\/ul>\n\n\n\n<p>Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean trong:<\/p>\n\n\n\n<p>\u1ede g\u00f3c \u0111\u1ed9 n\u1ed9i b\u1ed9, doanh nghi\u1ec7p c\u1ea7n r\u00e0 so\u00e1t:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3<\/li>\n\n\n\n<li>N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i<\/li>\n\n\n\n<li>Chu\u1ed7i gi\u00e1 tr\u1ecb v\u00e0 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh<\/li>\n<\/ul>\n\n\n\n<p>M\u1ee5c ti\u00eau l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110i\u1ec3m m\u1ea1nh c\u1ea7n ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0<\/li>\n\n\n\n<li>\u0110i\u1ec3m y\u1ebfu c\u1ea7n c\u1ea3i thi\u1ec7n ho\u1eb7c t\u00e1i c\u1ea5u tr\u00fac<\/li>\n<\/ul>\n\n\n\n<p>T\u1ed5ng h\u1ee3p b\u1eb1ng ma tr\u1eadn SWOT:<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 t\u1eeb hai chi\u1ec1u ph\u00e2n t\u00edch th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng h\u00f3a trong ma tr\u1eadn SWOT:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strengths: \u0110i\u1ec3m m\u1ea1nh<\/li>\n\n\n\n<li>Weaknesses: \u0110i\u1ec3m y\u1ebfu<\/li>\n\n\n\n<li>Opportunities: C\u01a1 h\u1ed9i<\/li>\n\n\n\n<li>Threats: Th\u00e1ch th\u1ee9c<\/li>\n<\/ul>\n\n\n\n<p>L\u01b0u \u00fd: Ph\u00e2n t\u00edch SWOT kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 li\u1ec7t k\u00ea 4 y\u1ebfu t\u1ed1 \u0111\u01a1n thu\u1ea7n, m\u00e0 c\u1ea7n k\u1ebft h\u1ee3p ch\u00fang l\u1ea1i \u0111\u1ec3 h\u00ecnh th\u00e0nh \u0111\u1ecbnh h\u01b0\u1edbng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S+O: D\u00f9ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i<\/li>\n\n\n\n<li>S+T: D\u00f9ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 gi\u1ea3m t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u00e1ch th\u1ee9c<\/li>\n\n\n\n<li>W+O: Kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i<\/li>\n\n\n\n<li>W+T: Gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi v\u1eeba c\u00f3 \u0111i\u1ec3m y\u1ebfu v\u1eeba \u0111\u1ed1i m\u1eb7t th\u00e1ch th\u1ee9c<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-b\u01b0\u1edbc-3-hinh-thanh-va-l\u1ef1a-ch\u1ecdn-ph\u01b0\u01a1ng-an-chi\u1ebfn-l\u01b0\u1ee3c-nbsp\">3.3 B\u01b0\u1edbc 3: H\u00ecnh th\u00e0nh v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n chi\u1ebfn l\u01b0\u1ee3c&nbsp;<\/h3>\n\n\n\n<p>Sau giai \u0111o\u1ea1n ph\u00e2n t\u00edch, doanh nghi\u1ec7p b\u01b0\u1edbc v\u00e0o qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng: m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u1ed5n \u0111\u1ecbnh: c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf v\u00e0 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c thu h\u1eb9p: t\u00e1i c\u1ea5u tr\u00fac, c\u1eaft gi\u1ea3m ho\u1eb7c tho\u00e1i v\u1ed1n.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a: m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c ho\u1eb7c m\u00f4 h\u00ecnh kinh doanh m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 sau:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>C\u00f4ng c\u1ee5<\/strong><\/td><td><strong>M\u1ee5c \u0111\u00edch ch\u00ednh<\/strong><\/td><\/tr><tr><td>Ma tr\u1eadn BCG<\/td><td>\u0110\u00e1nh gi\u00e1 danh m\u1ee5c s\u1ea3n ph\u1ea9m theo t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n<\/td><\/tr><tr><td>Ma tr\u1eadn Ansoff<\/td><td>L\u1ef1a ch\u1ecdn h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng: th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111a d\u1ea1ng h\u00f3a&nbsp;<\/td><\/tr><tr><td>Ma tr\u1eadn SPACE<\/td><td>\u0110\u00e1nh gi\u00e1 v\u1ecb th\u1ebf chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean t\u00e0i ch\u00ednh, c\u1ea1nh tranh, m\u00f4i tr\u01b0\u1eddng v\u00e0 ng\u00e0nh<\/td><\/tr><tr><td>Ma tr\u1eadn GE\/McKinsey<\/td><td>So s\u00e1nh s\u1ee9c h\u1ea5p d\u1eabn ng\u00e0nh v\u00e0 n\u0103ng l\u1ef1c c\u1ea1nh tranh<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Ti\u00eau ch\u00ed \u0111\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c cu\u1ed1i c\u00f9ng c\u1ea7n xoay quanh 3 c\u00e2u h\u1ecfi:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u00f3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u0103ng l\u1ef1c doanh nghi\u1ec7p kh\u00f4ng?<\/li>\n\n\n\n<li>C\u00f3 kh\u1ea3 thi v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 n\u0103ng l\u1ef1c th\u1ef1c thi kh\u00f4ng?<\/li>\n\n\n\n<li>C\u00f3 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn b\u1edfi c\u00e1c b\u00ean li\u00ean quan hay kh\u00f4ng?<\/li>\n<\/ol>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t kh\u00f4ng ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c tham v\u1ecdng nh\u1ea5t, m\u00e0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 v\u00e0 duy tr\u00ec \u0111\u1ee7 l\u00e2u \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-b\u01b0\u1edbc-4-t\u1ed5-ch\u1ee9c-th\u1ef1c-thi-chi\u1ebfn-l\u01b0\u1ee3c\">3.4 B\u01b0\u1edbc 4: T\u1ed5 ch\u1ee9c th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p th\u1ea5t b\u1ea1i, d\u00f9 chi\u1ebfn l\u01b0\u1ee3c tr\u00ean l\u00fd thuy\u1ebft \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng r\u1ea5t t\u1ed1t. Nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0 kh\u00f3 kh\u0103n trong vi\u1ec7c chuy\u1ec3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c thi hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chuy\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho t\u1eebng b\u1ed9 ph\u1eadn<\/li>\n\n\n\n<li>Ph\u00e2n c\u00f4ng tr\u00e1ch nhi\u1ec7m r\u00f5 r\u00e0ng \u0111\u1ebfn t\u1eebng v\u1ecb tr\u00ed<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1eddi h\u1ea1n v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, vi\u1ec7c th\u1ef1c thi c\u1ea7n \u0111\u1ea3m b\u1ea3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Li\u00ean k\u1ebft v\u1edbi c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c:<\/strong> \u0110\u00f4i khi chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u00f2i h\u1ecfi ph\u1ea3i thay \u0111\u1ed5i m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh, c\u00e1ch ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c ph\u00f2ng ban ho\u1eb7c c\u00e1ch ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n\n\n\n<li><strong>Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c theo \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c: <\/strong>Bao g\u1ed3m ng\u00e2n s\u00e1ch, nh\u00e2n s\u1ef1 v\u00e0 c\u00f4ng ngh\u1ec7 (kh\u00f4ng d\u1ef1a tr\u00ean th\u00f3i quen hay k\u1ebf ho\u1ea1ch n\u0103m tr\u01b0\u1edbc).<\/li>\n\n\n\n<li><strong>Qu\u1ea3n tr\u1ecb thay \u0111\u1ed5i (Change Management \u2013 qu\u1ea3n tr\u1ecb s\u1ef1 thay \u0111\u1ed5i):<\/strong> \u0110\u1ea3m b\u1ea3o t\u1ed5 ch\u1ee9c th\u00edch nghi t\u1ed1t v\u1edbi c\u00e1ch l\u00e0m m\u1edbi, gi\u1ea3m kh\u00e1ng c\u1ef1 n\u1ed9i b\u1ed9 v\u00e0 duy tr\u00ec hi\u1ec7u qu\u1ea3 tri\u1ec3n khai.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-b\u01b0\u1edbc-5-ki\u1ec3m-tra-danh-gia-va-di\u1ec1u-ch\u1ec9nh-chi\u1ebfn-l\u01b0\u1ee3c\">3.5 B\u01b0\u1edbc 5: Ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u201c\u0111\u00fang ngay t\u1eeb \u0111\u1ea7u\u201d, m\u00e0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 kh\u1ea3 n\u0103ng li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh theo th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KPI (ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh) theo t\u1eebng ph\u00f2ng ban v\u00e0 c\u1ea5p \u0111\u1ed9 m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li>Th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng (Balanced Scorecard) v\u1edbi 4 g\u00f3c nh\u00ecn: T\u00e0i ch\u00ednh &#8211; Kh\u00e1ch h\u00e0ng &#8211; Quy tr\u00ecnh n\u1ed9i b\u1ed9 &#8211; H\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea7n duy tr\u00ec c\u00e1c chu k\u1ef3 \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e0ng th\u00e1ng: \u0111\u00e1nh gi\u00e1 v\u1eadn h\u00e0nh (operational review)<\/li>\n\n\n\n<li>H\u00e0ng qu\u00fd: \u0111\u00e1nh gi\u00e1 chi\u1ebfn thu\u1eadt (tactical review)<\/li>\n\n\n\n<li>H\u00e0ng n\u0103m: \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c (strategic review)<\/li>\n<\/ul>\n\n\n\n<p>Khi n\u00e0o c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c?<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p n\u00ean xem x\u00e9t \u0111i\u1ec1u ch\u1ec9nh khi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i l\u1edbn, l\u00e0m sai l\u1ec7ch c\u00e1c gi\u1ea3 \u0111\u1ecbnh ban \u0111\u1ea7u.<\/li>\n\n\n\n<li>K\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf li\u00ean t\u1ee5c l\u1ec7ch xa k\u1ebf ho\u1ea1ch m\u00e0 kh\u00f4ng th\u1ec3 gi\u1ea3i th\u00edch b\u1eb1ng y\u1ebfu t\u1ed1 ng\u1eafn h\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<p>L\u01b0u \u00fd: \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi th\u1ea5t b\u1ea1i, m\u00e0 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c bi\u1ebft h\u1ecdc h\u1ecfi v\u00e0 th\u00edch \u1ee9ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quy-trinh-quan-tri-chien-luoc-290626-1024x587.webp\" alt=\"Quy tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c: 5 b\u01b0\u1edbc t\u1eeb ph\u00e2n t\u00edch \u0111\u1ebfn \u0111\u00e1nh gi\u00e1\" class=\"wp-image-27876\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quy-trinh-quan-tri-chien-luoc-290626-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quy-trinh-quan-tri-chien-luoc-290626-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quy-trinh-quan-tri-chien-luoc-290626-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quy-trinh-quan-tri-chien-luoc-290626-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/quy-trinh-quan-tri-chien-luoc-290626.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Quy tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c: 5 b\u01b0\u1edbc t\u1eeb ph\u00e2n t\u00edch \u0111\u1ebfn \u0111\u00e1nh gi\u00e1<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-6-s\u01a1-d\u1ed3-t\u1ed5ng-h\u1ee3p-quy-trinh-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c\">3.6 S\u01a1 \u0111\u1ed3 t\u1ed5ng h\u1ee3p quy tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><em><strong>T\u1ea7m nh\u00ecn &amp; s\u1ee9 m\u1ec7nh \u2192 Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng (PESTEL + Porter + SWOT) \u2192 H\u00ecnh th\u00e0nh &amp; l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c (BCG, Ansoff, SPACE, GE\/McKinsey\u2026) \u2192 Th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c (c\u01a1 c\u1ea5u + ngu\u1ed3n l\u1ef1c + v\u0103n h\u00f3a + thay \u0111\u1ed5i) \u2192 \u0110o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 &amp; \u0111i\u1ec1u ch\u1ec9nh (KPI + Balanced Scorecard) \u2192 L\u1eb7p l\u1ea1i chu tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c.<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-cac-c\u1ea5p-d\u1ed9-chi\u1ebfn-l\u01b0\u1ee3c-trong-doanh-nghi\u1ec7p-va-m\u1ed1i-lien-h\u1ec7-v\u1edbi-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c-nbsp\">4. C\u00e1c c\u1ea5p \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c trong doanh nghi\u1ec7p v\u00e0 m\u1ed1i li\u00ean h\u1ec7 v\u1edbi qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-chi\u1ebfn-l\u01b0\u1ee3c-c\u1ea5p-cong-ty-corporate-level-strategy\">4.1 Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty (Corporate-level strategy)<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 cao nh\u1ea5t, tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh nghi\u1ec7p s\u1ebd ho\u1ea1t \u0111\u1ed9ng trong nh\u1eefng ng\u00e0nh\/l\u0129nh v\u1ef1c n\u00e0o?<\/li>\n\n\n\n<li>Danh m\u1ee5c kinh doanh \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 ra sao \u0111\u1ec3 t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng v\u00e0 h\u1ea1n ch\u1ebf r\u1ee7i ro?<\/li>\n<\/ul>\n\n\n\n<p>\u1ede c\u1ea5p n\u00e0y, l\u00e3nh \u0111\u1ea1o c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh mang t\u00ednh \u201c\u0111\u1ecbnh h\u00ecnh doanh nghi\u1ec7p\u201d, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mua b\u00e1n v\u00e0 s\u00e1p nh\u1eadp doanh nghi\u1ec7p (M&amp;A)<\/li>\n\n\n\n<li>Li\u00ean doanh, h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/li>\n\n\n\n<li>M\u1edf r\u1ed9ng sang ng\u00e0nh ngh\u1ec1 m\u1edbi<\/li>\n\n\n\n<li>Tho\u00e1i v\u1ed1n kh\u1ecfi c\u00e1c m\u1ea3ng k\u00e9m hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-chi\u1ebfn-l\u01b0\u1ee3c-c\u1ea5p-d\u01a1n-v\u1ecb-kinh-doanh-business-level-strategy\">4.2 Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh (Business-level strategy)<\/h3>\n\n\n\n<p>\u1ede c\u1ea5p \u0111\u1ed9 n\u00e0y, m\u1ed7i \u0111\u01a1n v\u1ecb kinh doanh ph\u1ea3i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea1nh tranh v\u00e0 chi\u1ebfn th\u1eafng trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh?<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 n\u01a1i \u00e1p d\u1ee5ng c\u00e1c h\u01b0\u1edbng \u0111i c\u1ea1nh tranh kinh \u0111i\u1ec3n c\u1ee7a Michael Porter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed: t\u1ed1i \u01b0u chi ph\u00ed \u0111\u1ec3 c\u1ea1nh tranh b\u1eb1ng gi\u00e1.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a: t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 c\u1ea1nh tranh b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 l\u1ee3i th\u1ebf ri\u00eang.<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed7i \u0111\u01a1n v\u1ecb kinh doanh s\u1ebd c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau t\u00f9y theo th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-chi\u1ebfn-l\u01b0\u1ee3c-c\u1ea5p-ch\u1ee9c-nang-functional-level-strategy\">4.3 Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p ch\u1ee9c n\u0103ng (Functional-level strategy)<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 g\u1ea7n v\u1edbi v\u1eadn h\u00e0nh th\u1ef1c t\u1ebf nh\u1ea5t, bao g\u1ed3m chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c ph\u00f2ng ban nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing (ti\u1ebfp th\u1ecb)<\/li>\n\n\n\n<li>Nh\u00e2n s\u1ef1<\/li>\n\n\n\n<li>T\u00e0i ch\u00ednh<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u &amp; ph\u00e1t tri\u1ec3n<\/li>\n\n\n\n<li>V\u1eadn h\u00e0nh<\/li>\n<\/ul>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p ch\u1ee9c n\u0103ng l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chuy\u1ec3n h\u00f3a \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 h\u00e0ng ng\u00e0y.<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o t\u1eebng b\u1ed9 ph\u1eadn \u0111\u00f3ng g\u00f3p \u0111\u00fang vai tr\u00f2 v\u00e0o m\u1ee5c ti\u00eau chung.<\/li>\n\n\n\n<li>T\u1ea1o s\u1ef1 \u0111\u1ed3ng b\u1ed9 trong c\u00e1ch th\u1ef1c thi tr\u00ean to\u00e0n t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-vi-d\u1ee5-minh-h\u1ecda-fpt-v\u1edbi-3-c\u1ea5p-chi\u1ebfn-l\u01b0\u1ee3c-nbsp-nbsp\">4.4 V\u00ed d\u1ee5 minh h\u1ecda: FPT v\u1edbi 3 c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Ba c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c FPT tri\u1ec3n khai bao g\u1ed3m:<\/p>\n\n\n\n<p>1. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty: T\u1eadp \u0111o\u00e0n \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n \u0111a l\u0129nh v\u1ef1c nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u00e1o d\u1ee5c (FPT Education)<\/li>\n\n\n\n<li>Vi\u1ec5n th\u00f4ng (FPT Telecom)<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7 (FPT Software, FPT IS)<\/li>\n<\/ul>\n\n\n\n<p>2. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>FPT Software t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a.<\/li>\n\n\n\n<li>\u0110\u1ecbnh h\u01b0\u1edbng v\u00e0o c\u00e1c l\u0129nh v\u1ef1c gi\u00e1 tr\u1ecb cao nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), b\u00e1n d\u1eabn thay v\u00ec ch\u1ec9 gia c\u00f4ng ph\u1ea7n m\u1ec1m.<\/li>\n<\/ul>\n\n\n\n<p>3. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p ch\u1ee9c n\u0103ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec3n d\u1ee5ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n t\u00e0i c\u00f4ng ngh\u1ec7.<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 l\u00f5i c\u1ee7a t\u1eadp \u0111o\u00e0n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-5-m\u1ed1i-quan-h\u1ec7-gi\u1eefa-cac-c\u1ea5p-chi\u1ebfn-l\u01b0\u1ee3c\">4.5 M\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>Ba c\u1ea5p \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng t\u00e1ch r\u1eddi m\u00e0 v\u1eadn h\u00e0nh theo c\u1ea5u tr\u00fac li\u00ean k\u1ebft d\u1ecdc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty: x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng th\u1ec3;<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh: x\u00e1c \u0111\u1ecbnh c\u00e1ch c\u1ea1nh tranh trong t\u1eebng th\u1ecb tr\u01b0\u1eddng;<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p ch\u1ee9c n\u0103ng: tri\u1ec3n khai th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong v\u1eadn h\u00e0nh h\u00e0ng ng\u00e0y;<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n lu\u00f4n \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u00e0 nh\u1ea5t qu\u00e1n gi\u1eefa c\u1ea3 ba c\u1ea5p \u0111\u1ed9, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u201cc\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t\u201d m\u00e0 c\u00f2n \u201cth\u1ef1c thi \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-cac-mo-hinh-va-cong-c\u1ee5-tr\u1ecdng-di\u1ec3m-trong-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c-nbsp\">5. C\u00e1c m\u00f4 h\u00ecnh v\u00e0 c\u00f4ng c\u1ee5 tr\u1ecdng \u0111i\u1ec3m trong qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-nhom-mo-hinh-phan-tich-moi-tr\u01b0\u1eddng-kinh-doanh-nbsp\">5.1 Nh\u00f3m m\u00f4 h\u00ecnh ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh&nbsp;<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 m\u00ecnh \u0111ang v\u1eadn h\u00e0nh trong b\u1ed1i c\u1ea3nh n\u00e0o. \u0110\u00e2y l\u00e0 vai tr\u00f2 c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-1-1-mo-hinh-pestel\">5.1.1 M\u00f4 h\u00ecnh PESTEL<\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 v\u0129 m\u00f4 \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u00e0nh v\u00e0 t\u1ed5 ch\u1ee9c. S\u00e1u nh\u00f3m y\u1ebfu t\u1ed1 g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u00ednh tr\u1ecb<\/li>\n\n\n\n<li>Kinh t\u1ebf<\/li>\n\n\n\n<li>X\u00e3 h\u1ed9i<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7<\/li>\n\n\n\n<li>M\u00f4i tr\u01b0\u1eddng<\/li>\n\n\n\n<li>Ph\u00e1p l\u00fd<\/li>\n<\/ul>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a PESTEL l\u00e0 gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n s\u1edbm c\u00e1c thay \u0111\u1ed5i t\u1eeb b\u00ean ngo\u00e0i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: m\u1ed9t doanh nghi\u1ec7p F&amp;B t\u1ea1i Vi\u1ec7t Nam c\u1ea7n theo d\u00f5i \u0111\u1ed3ng th\u1eddi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy \u0111\u1ecbnh v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m (ph\u00e1p l\u00fd)<\/li>\n\n\n\n<li>Xu h\u01b0\u1edbng t\u0103ng thu nh\u1eadp v\u00e0 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng (kinh t\u1ebf \u2013 x\u00e3 h\u1ed9i)<\/li>\n\n\n\n<li>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn (c\u00f4ng ngh\u1ec7)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-1-2-mo-hinh-5-l\u1ef1c-l\u01b0\u1ee3ng-c\u1ea1nh-tranh-c\u1ee7a-porter\">5.1.2 M\u00f4 h\u00ecnh 5 l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a Porter<\/h4>\n\n\n\n<p>V\u1edbi m\u00f4 h\u00ecnh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u00e0 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a m\u1ed9t ng\u00e0nh th\u00f4ng qua 5 y\u1ebfu t\u1ed1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i<\/li>\n\n\n\n<li>\u0110\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 thay th\u1ebf<\/li>\n\n\n\n<li>Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eefng ng\u00e0nh c\u00f3 r\u00e0o c\u1ea3n gia nh\u1eadp cao, \u00edt s\u1ea3n ph\u1ea9m thay th\u1ebf v\u00e0 \u00e1p l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng th\u1ea5p th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o l\u1ee3i nhu\u1eadn t\u1ed1t h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng ng\u00e0nh c\u1ea1nh tranh cao s\u1ebd \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t v\u00e0 n\u0103ng l\u1ef1c th\u1ef1c thi m\u1ea1nh h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-nhom-mo-hinh-phan-tich-danh-m\u1ee5c-va-d\u1ecbnh-h\u01b0\u1edbng-tang-tr\u01b0\u1edfng-nbsp\">5.2 Nh\u00f3m m\u00f4 h\u00ecnh ph\u00e2n t\u00edch danh m\u1ee5c v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng&nbsp;<\/h3>\n\n\n\n<p>Sau khi hi\u1ec3u m\u00f4i tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e2u v\u00e0 t\u0103ng tr\u01b0\u1edfng theo h\u01b0\u1edbng n\u00e0o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-2-1-ma-tr\u1eadn-bcg-boston-consulting-group\">5.2.1 Ma tr\u1eadn BCG (Boston Consulting Group)<\/h4>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/ma-tran-bcg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma tr\u1eadn BCG<\/a> l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh kinh \u0111i\u1ec3n. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 ti\u1ec1m n\u0103ng sinh l\u1eddi c\u1ee7a t\u1eebng danh m\u1ee5c s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd. Ma tr\u1eadn \u0111\u01b0\u1ee3c chia th\u00e0nh 4 g\u00f3c ph\u1ea7n t\u01b0 d\u1ef1a tr\u00ean hai tr\u1ee5c ch\u00ednh: Th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i v\u00e0 T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ng\u00f4i sao (Stars &#8211; T\u0103ng tr\u01b0\u1edfng cao, Th\u1ecb ph\u1ea7n cao):<\/strong> S\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u trong c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh. Chi\u1ebfn l\u01b0\u1ee3c: C\u1ea7n \u0111\u1ea7u t\u01b0 m\u1ea1nh \u0111\u1ec3 duy tr\u00ec v\u00e0 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n, k\u1ef3 v\u1ecdng bi\u1ebfn th\u00e0nh &#8220;B\u00f2 s\u1eefa&#8221; trong t\u01b0\u01a1ng lai.<\/li>\n\n\n\n<li><strong>B\u00f2 s\u1eefa (Cash Cows &#8211; T\u0103ng tr\u01b0\u1edfng th\u1ea5p, Th\u1ecb ph\u1ea7n cao):<\/strong> S\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c trong ng\u00e0nh \u0111\u00e3 b\u00e3o h\u00f2a. Chi\u1ebfn l\u01b0\u1ee3c: T\u1ea1o ra d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 th\u1ea5p. N\u00ean d\u00f9ng l\u1ee3i nhu\u1eadn t\u1eeb \u0111\u00e2y \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m nh\u00f3m &#8220;Ng\u00f4i sao&#8221; v\u00e0 &#8220;D\u1ea5u h\u1ecfi&#8221;.<\/li>\n\n\n\n<li><strong>D\u1ea5u h\u1ecfi (Question Marks &#8211; T\u0103ng tr\u01b0\u1edfng cao, Th\u1ecb ph\u1ea7n th\u1ea5p):<\/strong> S\u1ea3n ph\u1ea9m n\u1eb1m trong th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn nh\u01b0ng \u0111ang c\u00f3 th\u1ecb ph\u1ea7n khi\u00eam t\u1ed1n. Chi\u1ebfn l\u01b0\u1ee3c: C\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng. \u0110\u1ea7u t\u01b0 l\u1edbn \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n ho\u1eb7c r\u00fat lui n\u1ebfu kh\u00f4ng c\u00f3 ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li><strong>Con ch\u00f3 (Dogs &#8211; T\u0103ng tr\u01b0\u1edfng th\u1ea5p, Th\u1ecb ph\u1ea7n th\u1ea5p):<\/strong> S\u1ea3n ph\u1ea9m k\u00e9m n\u1ed5i b\u1eadt trong c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a. Chi\u1ebfn l\u01b0\u1ee3c: C\u1eaft gi\u1ea3m t\u1ed1i \u0111a chi ph\u00ed, xem x\u00e9t tho\u00e1i v\u1ed1n ho\u1eb7c lo\u1ea1i b\u1ecf kh\u1ecfi danh m\u1ee5c.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-2-2-ma-tr\u1eadn-ansoff\">5.2.2 Ma tr\u1eadn Ansoff<\/h4>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma tr\u1eadn Ansoff<\/a> h\u1ed7 tr\u1ee3 ban l\u00e3nh \u0111\u1ea1o l\u1ef1a ch\u1ecdn h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng th\u00f4ng qua 4 ph\u01b0\u01a1ng \u00e1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i<\/li>\n\n\n\n<li>M\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n\n\n\n<li>\u0110a d\u1ea1ng h\u00f3a sang l\u0129nh v\u1ef1c m\u1edbi<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed7i l\u1ef1a ch\u1ecdn \u0111i k\u00e8m m\u1ee9c \u0111\u1ed9 r\u1ee7i ro v\u00e0 y\u00eau c\u1ea7u ngu\u1ed3n l\u1ef1c kh\u00e1c nhau. Doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng v\u00e0 n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-cong-c\u1ee5-t\u1ed5ng-h\u1ee3p-amp-l\u1ef1a-ch\u1ecdn-chi\u1ebfn-l\u01b0\u1ee3c\">5.3 C\u00f4ng c\u1ee5 t\u1ed5ng h\u1ee3p &amp; l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/swot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma tr\u1eadn SWOT<\/a> l\u00e0 c\u00f4ng c\u1ee5 t\u1ed5ng h\u1ee3p ph\u1ed5 bi\u1ebfn \u0111\u1ec3 \u0111\u00e1nh gi\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110i\u1ec3m m\u1ea1nh<\/li>\n\n\n\n<li>\u0110i\u1ec3m y\u1ebfu<\/li>\n\n\n\n<li>C\u01a1 h\u1ed9i<\/li>\n\n\n\n<li>Th\u00e1ch th\u1ee9c<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean, gi\u00e1 tr\u1ecb c\u1ee7a SWOT kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c li\u1ec7t k\u00ea th\u00f4ng tin, m\u00e0 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 t\u1ea1o ra \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00f9ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i<\/li>\n\n\n\n<li>Kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 gi\u1ea3m r\u1ee7i ro<\/li>\n\n\n\n<li>T\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh tr\u01b0\u1edbc \u00e1p l\u1ef1c th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul>\n\n\n\n<p>Khi c\u1ea7n l\u1ef1a ch\u1ecdn gi\u1eefa nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ma tr\u1eadn ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh l\u01b0\u1ee3ng (QSPM) \u0111\u1ec3 ch\u1ea5m \u0111i\u1ec3m v\u00e0 \u01b0u ti\u00ean c\u00e1c ph\u01b0\u01a1ng \u00e1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thay v\u00ec c\u1ea3m t\u00ednh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-mo-hinh-quan-tri-chien-luoc-290626-1024x587.webp\" alt=\"C\u00e1c m\u00f4 h\u00ecnh v\u00e0 c\u00f4ng c\u1ee5 tr\u1ecdng \u0111i\u1ec3m trong qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c\u00a0\" class=\"wp-image-27878\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-mo-hinh-quan-tri-chien-luoc-290626-1024x587.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-mo-hinh-quan-tri-chien-luoc-290626-300x172.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-mo-hinh-quan-tri-chien-luoc-290626-768x440.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-mo-hinh-quan-tri-chien-luoc-290626-1536x880.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2026\/06\/cac-mo-hinh-quan-tri-chien-luoc-290626.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00e1c m\u00f4 h\u00ecnh v\u00e0 c\u00f4ng c\u1ee5 tr\u1ecdng \u0111i\u1ec3m trong qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c\u00a0<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-cach-h\u1ecdc-va-ghi-nh\u1edb-cac-mo-hinh-hi\u1ec7u-qu\u1ea3-nbsp\">5.4 C\u00e1ch h\u1ecdc v\u00e0 ghi nh\u1edb c\u00e1c m\u00f4 h\u00ecnh hi\u1ec7u qu\u1ea3&nbsp;<\/h3>\n\n\n\n<p>Thay v\u00ec ghi nh\u1edb m\u00e1y m\u00f3c, h\u00e3y g\u1eafn m\u1ed7i c\u00f4ng c\u1ee5 v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi qu\u1ea3n tr\u1ecb c\u1ee5 th\u1ec3:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>M\u00f4 h\u00ecnh<\/strong><\/td><td><strong>Gi\u1ea3i \u0111\u00e1p cho c\u00e2u h\u1ecfi<\/strong><\/td><\/tr><tr><td>PESTEL<\/td><td>M\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?&nbsp;<\/td><\/tr><tr><td>5 l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a Porter&nbsp;<\/td><td>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a ng\u00e0nh n\u00e0y th\u1ebf n\u00e0o?&nbsp;<\/td><\/tr><tr><td>SWOT&nbsp;<\/td><td>Doanh nghi\u1ec7p \u0111ang \u1edf v\u1ecb tr\u00ed n\u00e0o so v\u1edbi th\u1ecb tr\u01b0\u1eddng?&nbsp;<\/td><\/tr><tr><td>BCG&nbsp;<\/td><td>N\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ea3ng n\u00e0o?&nbsp;<\/td><\/tr><tr><td>Ansoff&nbsp;<\/td><td>N\u00ean t\u0103ng tr\u01b0\u1edfng theo h\u01b0\u1edbng n\u00e0o?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-\u1ee9ng-d\u1ee5ng-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c-trong-b\u1ed1i-c\u1ea3nh-doanh-nghi\u1ec7p-vi\u1ec7t-nam-va-th\u1eddi-d\u1ea1i-s\u1ed1\">6. \u1ee8ng d\u1ee5ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p Vi\u1ec7t Nam v\u00e0 th\u1eddi \u0111\u1ea1i s\u1ed1<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-1-nh\u1eefng-thach-th\u1ee9c-m\u1edbi-trong-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c\">6.1 Nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi trong qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>M\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n nay thay \u0111\u1ed5i nhanh h\u01a1n b\u1ea5t k\u1ef3 giai \u0111o\u1ea1n n\u00e0o tr\u01b0\u1edbc \u0111\u00e2y. Doanh nghi\u1ec7p Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 trong n\u01b0\u1edbc m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi, c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 t\u1ed1c \u0111\u1ed9 d\u1ecbch chuy\u1ec3n nhu c\u1ea7u kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng cao.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 \u00e1p l\u1ef1c l\u1edbn trong qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c g\u1ed3m c\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng ng\u1eafn, khi\u1ebfn l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f3 duy tr\u00ec l\u00e2u d\u00e0i.<\/li>\n\n\n\n<li>C\u1ea1nh tranh m\u1edf r\u1ed9ng v\u01b0\u1ee3t bi\u00ean gi\u1edbi, khi doanh nghi\u1ec7p qu\u1ed1c t\u1ebf c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nhanh h\u01a1n tr\u01b0\u1edbc.<\/li>\n\n\n\n<li>M\u00f4 h\u00ecnh kinh doanh s\u1ed1 li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n, t\u1ea1o ra nguy c\u01a1 thay th\u1ebf c\u00e1c c\u00e1ch v\u1eadn h\u00e0nh truy\u1ec1n th\u1ed1ng.<\/li>\n\n\n\n<li>K\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3n \u1ee9ng nhanh h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn mang t\u00ednh th\u1eed nghi\u1ec7m, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 duy tr\u00ec n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-2-t\u1eeb-k\u1ebf-ho\u1ea1ch-dong-khung-sang-t\u01b0-duy-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c-linh-ho\u1ea1t-nbsp\">6.2 T\u1eeb k\u1ebf ho\u1ea1ch \u201c\u0111\u00f3ng khung\u201d sang t\u01b0 duy qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t&nbsp;<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, nhi\u1ec1u doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c theo chu k\u1ef3 3\u20135 n\u0103m v\u00e0 ch\u1ec9 r\u00e0 so\u00e1t \u0111\u1ecbnh k\u1ef3. Tuy nhi\u00ean, m\u00f4 h\u00ecnh n\u00e0y \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c thay th\u1ebf b\u1edfi t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c li\u00ean t\u1ee5c (<em>continuous strategy<\/em>).<\/p>\n\n\n\n<p>Theo c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh nghi\u1ec7p v\u1eabn duy tr\u00ec \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n.<\/li>\n\n\n\n<li>Nh\u01b0ng c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u1ef1c thi \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t theo d\u1eef li\u1ec7u v\u00e0 t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li>Chu k\u1ef3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 r\u00fat ng\u1eafn d\u1ea7n theo qu\u00fd ho\u1eb7c theo t\u1eebng giai \u0111o\u1ea1n kinh doanh.<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 thay \u0111\u1ed5i m\u1ee5c ti\u00eau li\u00ean t\u1ee5c, m\u00e0 l\u00e0 duy tr\u00ec kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng trong khi v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-3-d\u1eef-li\u1ec7u-cong-ngh\u1ec7-va-t\u01b0-duy-th\u1eed-nghi\u1ec7m-n\u1ec1n-t\u1ea3ng-c\u1ee7a-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c-hi\u1ec7n-d\u1ea1i-nbsp\">6.3 D\u1eef li\u1ec7u, c\u00f4ng ngh\u1ec7 v\u00e0 t\u01b0 duy th\u1eed nghi\u1ec7m: n\u1ec1n t\u1ea3ng c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n \u0111\u1ea1i&nbsp;<\/h3>\n\n\n\n<p>Trong qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c ng\u00e0y nay, d\u1eef li\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 b\u00e1o c\u00e1o t\u1ed5ng k\u1ebft, m\u00e0 tr\u1edf th\u00e0nh \u0111\u1ea7u v\u00e0o cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 n\u0103ng l\u1ef1c khai th\u00e1c d\u1eef li\u1ec7u t\u1ed1t s\u1ebd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh theo th\u1eddi gian th\u1ef1c.<\/li>\n\n\n\n<li>Ph\u00e1t hi\u1ec7n s\u1edbm c\u01a1 h\u1ed9i ho\u1eb7c r\u1ee7i ro tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n\n\n\n<p>Song song v\u1edbi \u0111\u00f3, t\u01b0 duy th\u1eed nghi\u1ec7m \u2013 \u0111o l\u01b0\u1eddng \u2013 nh\u00e2n r\u1ed9ng (<em>test-and-learn<\/em>) ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tri\u1ec3n khai th\u1eed \u1edf quy m\u00f4 nh\u1ecf.<\/li>\n\n\n\n<li>Theo d\u00f5i k\u1ebft qu\u1ea3 b\u1eb1ng d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li>M\u1edf r\u1ed9ng khi m\u00f4 h\u00ecnh ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap gi\u1ea3m r\u1ee7i ro c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c l\u1edbn v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 h\u1ecdc h\u1ecfi c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-4-base-vn-h\u1ed7-tr\u1ee3-doanh-nghi\u1ec7p-bi\u1ebfn-chi\u1ebfn-l\u01b0\u1ee3c-thanh-hanh-d\u1ed9ng-co-th\u1ec3-do-l\u01b0\u1eddng-nbsp\">6.4 Base.vn \u2013 H\u1ed7 tr\u1ee3 doanh nghi\u1ec7p bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng&nbsp;<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u1ea5t b\u1ea1i th\u01b0\u1eddng kh\u00f4ng b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c thi\u1ebfu \u00fd t\u01b0\u1edfng, m\u00e0 \u1edf kho\u1ea3ng c\u00e1ch gi\u1eefa k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c thi.<\/p>\n\n\n\n<p>L\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, <a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=quan-tri-chien-luoc\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c, \u0111\u01a1n v\u1ecb g\u1eafn k\u1ebft chi\u1ebfn l\u01b0\u1ee3c \u201ctr\u00ean gi\u1ea5y\u201d v\u1edbi ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh h\u00e0ng ng\u00e0y th\u00f4ng qua:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thi\u1ebft l\u1eadp v\u00e0 ph\u00e2n b\u1ed5 m\u1ee5c ti\u00eau: Gi\u00fap doanh nghi\u1ec7p s\u1ed1 h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u1eb1ng c\u00e1c khung qu\u1ea3n tr\u1ecb ph\u1ed5 bi\u1ebfn nh\u01b0 OKRs (Objectives &amp; Key Results) ho\u1eb7c KPIs. N\u1ec1n t\u1ea3ng ph\u00e2n r\u00e3 c\u00e1c m\u1ee5c ti\u00eau l\u1edbn c\u1ee7a c\u00f4ng ty th\u00e0nh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho t\u1eebng ph\u00f2ng ban v\u00e0 c\u00e1 nh\u00e2n, \u0111\u1ea3m b\u1ea3o to\u00e0n b\u1ed9 nh\u00e2n s\u1ef1 c\u00f9ng h\u01b0\u1edbng t\u1edbi m\u1ed9t \u0111\u00edch \u0111\u1ebfn chung v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 theo th\u1eddi gian th\u1ef1c.<\/li>\n\n\n\n<li>S\u1ed1 h\u00f3a quy tr\u00ecnh th\u1ef1c thi: Gi\u00fap chuy\u1ec3n \u0111\u1ed5i quy tr\u00ecnh l\u00e0m vi\u1ec7c tr\u00ean gi\u1ea5y t\u1edd ho\u1eb7c r\u1eddi r\u1ea1c th\u00e0nh c\u00e1c lu\u1ed3ng c\u00f4ng vi\u1ec7c t\u1ef1 \u0111\u1ed9ng, c\u00f3 logic. Ban l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy tr\u00ecnh chu\u1ea9n, ph\u1ea7n m\u1ec1m s\u1ebd t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n giao c\u00f4ng vi\u1ec7c gi\u1eefa c\u00e1c ph\u00f2ng ban, ki\u1ec3m so\u00e1t \u0111i\u1ec3m t\u1eafc ngh\u1ebdn v\u00e0 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li>\u0110\u1ed3ng b\u1ed9 ngu\u1ed3n l\u1ef1c (Base HRM+ &amp; Base Finance+): Chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 c\u00f3 th\u1ec3 th\u1ef1c thi khi c\u00f3 \u0111\u00fang ng\u01b0\u1eddi v\u00e0 \u0111\u00fang ng\u00e2n s\u00e1ch. Base t\u00edch h\u1ee3p c\u00e1c \u1ee9ng d\u1ee5ng qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 (tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o, \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c) v\u00e0 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh, gi\u00fap \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u1ee7a ngu\u1ed3n l\u1ef1c th\u1ef1c t\u1ebf so v\u1edbi y\u00eau c\u1ea7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh: N\u1ec1n t\u1ea3ng cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1ef1c quan theo th\u1eddi gian th\u1ef1c v\u1ec1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c, ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n v\u00e0 t\u00e0i ch\u00ednh. D\u1eef li\u1ec7u xuy\u00ean su\u1ed1t n\u00e0y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb s\u1edbm ph\u00e1t hi\u1ec7n sai l\u1ec7ch so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ban \u0111\u1ea7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/li>\n<\/ul>\n\n\n\n<p>Base.vn l\u00e0 n\u1ec1n t\u1ea3ng v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t cho qu\u1ea3n tr\u1ecb v\u00e0 v\u1eadn h\u00e0nh doanh nghi\u1ec7p, hi\u1ec7n \u0111ang \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u01a1n 11.000 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam thu\u1ed9c nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 th\u01b0\u01a1ng m\u1ea1i, x\u00e2y d\u1ef1ng, gi\u00e1o d\u1ee5c, y t\u1ebf, b\u00e1n l\u1ebb, v.v.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=quan-tri-chien-luoc\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-1024x469.webp\" alt=\"Base.vn - N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n\" class=\"wp-image-13899\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-1024x469.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-300x138.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-768x352.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform-1536x704.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Base-Flatform.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=quan-tri-chien-luoc\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> &#8211; N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-5-doanh-nghi\u1ec7p-nh\u1ecf-nen-b\u1eaft-d\u1ea7u-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c-t\u1eeb-dau-nbsp\">6.5 Doanh nghi\u1ec7p nh\u1ecf n\u00ean b\u1eaft \u0111\u1ea7u qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c t\u1eeb \u0111\u00e2u?&nbsp;<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u1ea7n b\u1eaft \u0111\u1ea7u b\u1eb1ng nh\u1eefng m\u00f4 h\u00ecnh ph\u1ee9c t\u1ea1p. V\u1edbi SME, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t nh\u1ecbp qu\u1ea3n tr\u1ecb \u0111\u01a1n gi\u1ea3n nh\u01b0ng duy tr\u00ec \u0111\u1ec1u \u0111\u1eb7n.<\/p>\n\n\n\n<p>H\u00e3y \u00e1p d\u1ee5ng checklist g\u1ed3m 5 b\u01b0\u1edbc:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Vi\u1ebft r\u00f5 t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh b\u1eb1ng ng\u00f4n ng\u1eef ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch SWOT trong m\u1ed9t bu\u1ed5i l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o.<\/li>\n\n\n\n<li>Ch\u1ecdn t\u1ed1i \u0111a 3 \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c cho 12 th\u00e1ng ti\u1ebfp theo.<\/li>\n\n\n\n<li>G\u1eafn KPI v\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho t\u1eebng \u01b0u ti\u00ean.<\/li>\n\n\n\n<li>R\u00e0 so\u00e1t k\u1ebft qu\u1ea3 theo qu\u00fd \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh tr\u01b0\u1edbc khi v\u1ea5n \u0111\u1ec1 tr\u1edf n\u00ean qu\u00e1 l\u1edbn.<\/li>\n<\/ol>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng b\u1ea3n k\u1ebf ho\u1ea1ch d\u00e0y h\u00e0ng ch\u1ee5c trang \u2014 m\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c doanh nghi\u1ec7p hi\u1ec3u m\u00ecnh \u0111ang \u0111i \u0111\u00e2u v\u00e0 c\u00f3 c\u01a1 ch\u1ebf \u0111\u1ec3 li\u00ean t\u1ee5c ki\u1ec3m tra xem m\u00ecnh c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng hay kh\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-lu\u1eadn\">7. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin gi\u1ea3i \u0111\u00e1p cho c\u00e2u h\u1ecfi \u201cQu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec\u201d. C\u00f3 th\u1ec3 th\u1ea5y, qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n tr\u00ean gi\u1ea5y, m\u00e0 n\u00f3 \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01b0\u1edbng \u0111i, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u0111\u00fang tr\u1ecdng t\u00e2m, t\u1ed5 ch\u1ee9c th\u1ef1c thi v\u00e0 li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh theo bi\u1ebfn \u0111\u1ed9ng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p c\u0169ng c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n \u0111\u1ec3 k\u1ebft n\u1ed1i m\u1ee5c ti\u00eau v\u1edbi h\u00e0nh \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 <a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=quan-tri-chien-luoc\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p chu\u1ea9n h\u00f3a vi\u1ec7c tri\u1ec3n khai, theo d\u00f5i v\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n trong to\u00e0n t\u1ed5 ch\u1ee9c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng, c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 n\u1ebfu \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u00e0i b\u1ea3n v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng. V\u1eady, qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? C\u00f3 nh\u1eefng vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p? V\u00e0 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":27871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"ppma_author":[59],"class_list":["post-27856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-muc-tieu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? 5 b\u01b0\u1edbc tri\u1ec3n khai hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? 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