{"id":3454,"date":"2024-03-15T10:03:11","date_gmt":"2024-03-15T03:03:11","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=3454"},"modified":"2025-08-09T09:45:25","modified_gmt":"2025-08-09T02:45:25","slug":"doanh-thu-thuan-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/doanh-thu-thuan-la-gi\/","title":{"rendered":"Doanh thu thu\u1ea7n l\u00e0 g\u00ec? Hi\u1ec3u v\u1ec1 \u00fd ngh\u0129a, c\u00f4ng th\u1ee9c t\u00ednh v\u00e0 c\u00e1ch t\u0103ng doanh thu thu\u1ea7n"},"content":{"rendered":"\n<p>R\u1ea5t r\u00f5 r\u00e0ng, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p lu\u00f4n mu\u1ed1n hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ecbnh h\u00ecnh v\u00e0 l\u00e0m s\u00e1ng t\u1ecf b\u1ee9c tranh t\u00e0i ch\u00ednh v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.&nbsp;<strong>Doanh thu thu\u1ea7n<\/strong>&nbsp;l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n v\u1eabn c\u00f2n nh\u1ea7m l\u1eabn gi\u1eefa c\u00e1c kh\u00e1i ni\u1ec7m doanh thu thu\u1ea7n, t\u1ed5ng doanh thu v\u1edbi doanh thu r\u00f2ng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a&nbsp;<a href=\"https:\/\/base.vn\/blog\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/\" rel=\"noreferrer noopener\">Base Blog<\/a>&nbsp;s\u1ebd l\u00e0m r\u00f5 c\u00e1c kh\u00e1i ni\u1ec7m, c\u00f4ng th\u1ee9c t\u00ednh, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu thu\u1ea7n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0\">1. \u0110\u1ecbnh ngh\u0129a doanh thu thu\u1ea7n<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-doanh-thu-thu\u1ea7n-la-gi\">1.1. Doanh thu thu\u1ea7n l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><strong>Doanh thu thu\u1ea7n l\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n thu \u0111\u01b0\u1ee3c sau khi tr\u1eeb \u0111i c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn&nbsp;<\/strong><strong>&nbsp;kh\u1ea5u tr\u1eeb c\u00e1c lo\u1ea1i thu\u1ebf v\u00e0 c\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb (bao g\u1ed3m: thu\u1ebf xu\u1ea5t nh\u1eadp kh\u1ea9u, doanh thu b\u1ecb tr\u1ea3 l\u1ea1i, gi\u1ea3m gi\u00e1 b\u00e1n h\u00e0ng, chi\u1ebft kh\u1ea5u th\u01b0\u01a1ng m\u1ea1i\u2026)<\/strong><\/p>\n\n\n\n<p>Doanh thu thu\u1ea7n l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc khi t\u00ednh \u0111\u1ebfn c\u00e1c <a href=\"https:\/\/base.vn\/blog\/chi-phi-la-gi\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/chi-phi-la-gi\/\" rel=\"noreferrer noopener\">chi ph\u00ed<\/a> kh\u00e1c nh\u01b0 chi ph\u00ed b\u00e1n h\u00e0ng, chi ph\u00ed qu\u1ea3n l\u00fd, chi ph\u00ed t\u00e0i ch\u00ednh v\u00e0 c\u00e1c kho\u1ea3n thu\u1ebf.&nbsp;<\/p>\n\n\n\n<p>Doanh thu thu\u1ea7n ph\u1ea3n \u00e1nh \u0111\u00fang k\u1ebft qu\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng doanh thu b\u00e1n h\u00e0ng, cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p do \u0111\u00e3 lo\u1ea1i tr\u1eeb c\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb doanh thu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/doanh-thu-thuan-1024x497.jpg\" alt=\"Doanh thu thu\u1ea7n l\u00e0 g\u00ec?\" class=\"wp-image-6436\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/doanh-thu-thuan-1024x497.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/doanh-thu-thuan-300x146.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/doanh-thu-thuan-768x373.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/doanh-thu-thuan-1536x746.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/doanh-thu-thuan.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-doanh-thu-thu\u1ea7n-ti\u1ebfng-anh-la-gi\">1.2. Doanh thu thu\u1ea7n ti\u1ebfng Anh l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>Doanh thu trong ti\u1ebfng Anh l\u00e0 Revenue, c\u00f2n&nbsp;<strong>doanh thu thu\u1ea7n l\u00e0 Net revenue.&nbsp;<\/strong><\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam m\u1ed9t s\u1ed1 c\u1ee5m t\u1eeb kh\u00e1c li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 doanh thu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gross revenue:<\/strong> Doanh thu g\u1ed9p (tr\u01b0\u1edbc khi tr\u1eeb chi ph\u00ed)<\/li>\n\n\n\n<li><strong>Cost of goods sold (COGS):<\/strong> Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n (chi ph\u00ed tr\u1ef1c ti\u1ebfp s\u1ea3n xu\u1ea5t ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5)<\/li>\n\n\n\n<li><strong>Gross profit:<\/strong> L\u1ee3i nhu\u1eadn g\u1ed9p (ch\u00eanh l\u1ec7ch gi\u1eefa doanh thu thu\u1ea7n v\u1edbi gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n)<\/li>\n\n\n\n<li><strong>Profit margin:<\/strong> Bi\u00ean l\u1ee3i nhu\u1eadn, l\u1ee3i nhu\u1eadn c\u1eadn bi\u00ean (v\u1edbi 100 \u0111\u1ed3ng doanh thu t\u0103ng th\u00eam s\u1ebd t\u0103ng th\u00eam \u0111\u01b0\u1ee3c bao nhi\u00eau \u0111\u1ed3ng l\u1ee3i nhu\u1eadn)<\/li>\n\n\n\n<li><strong>Operating income, ho\u1eb7c Earnings before interest and taxes (EBIT):<\/strong> L\u1ee3i nhu\u1eadn thu\u1ea7n t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh, ho\u1eb7c L\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf v\u00e0 l\u00e3i<\/li>\n\n\n\n<li><strong>Earnings before interest, taxes, depreciation, and amortization (EBITDA):<\/strong> L\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf, l\u00e3i, gi\u1ea3m gi\u00e1 v\u00e0 hao m\u00f2n<\/li>\n\n\n\n<li><strong>Revenue growth:<\/strong> T\u0103ng tr\u01b0\u1edfng doanh thu<\/li>\n\n\n\n<li><strong>Sales revenue:<\/strong> Doanh thu t\u1eeb b\u00e1n h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-so-sanh-doanh-thu-g\u1ed9p-gross-revenue-doanh-thu-thu\u1ea7n-net-revenue-va-l\u1ee3i-nhu\u1eadn-thu\u1ea7n-net-profit\">1.3. So s\u00e1nh doanh thu g\u1ed9p (Gross revenue), doanh thu thu\u1ea7n (Net revenue) v\u00e0 L\u1ee3i nhu\u1eadn thu\u1ea7n (Net profit)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ti\u00eau ch\u00ed<\/strong><\/td><td><strong>Doanh thu g\u1ed9p (Gross revenue)<\/strong><\/td><td><strong>Doanh thu thu\u1ea7n (Net revenue)<\/strong><\/td><td><strong>L\u1ee3i nhu\u1eadn thu\u1ea7n (Net profit)<\/strong><\/td><\/tr><tr><td><strong>\u0110\u1ecbnh ngh\u0129a<\/strong><\/td><td>T\u1ed5ng doanh thu tr\u01b0\u1edbc khi tr\u1eeb \u0111i b\u1ea5t k\u1ef3 chi ph\u00ed n\u00e0o kh\u00e1c (bao g\u1ed3m chi ph\u00ed s\u1ea3n xu\u1ea5t)<\/td><td>Doanh thu sau khi tr\u1eeb \u0111i chi ph\u00ed tr\u1ef1c ti\u1ebfp li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5<\/td><td>L\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng c\u1ee7a doanh nghi\u1ec7p sau khi tr\u1eeb \u0111i t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed, bao g\u1ed3m c\u1ea3 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, chi ph\u00ed t\u00e0i ch\u00ednh, thu\u1ebf v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c<\/td><\/tr><tr><td><strong>Ph\u1ea3n \u00e1nh<\/strong><\/td><td>\u0110o l\u01b0\u1eddng t\u1ed5ng doanh thu t\u1eeb b\u00e1n h\u00e0ng ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng x\u00e9t \u0111\u1ebfn chi ph\u00ed s\u1ea3n xu\u1ea5t<\/td><td>T\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 kinh doanh t\u1eeb ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i m\u00e0 kh\u00f4ng t\u00ednh \u0111\u1ebfn c\u00e1c chi ph\u00ed b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd v\u00e0 kh\u00e1c<\/td><td>Cho bi\u1ebft doanh nghi\u1ec7p c\u00f3 th\u1eadt s\u1ef1 c\u00f3 l\u00e3i hay kh\u00f4ng<\/td><\/tr><tr><td><strong>C\u00f4ng th\u1ee9c t\u00ednh<\/strong><\/td><td>Doanh thu g\u1ed9p = Gi\u00e1 b\u00e1n x S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng b\u00e1n<\/td><td>Doanh thu thu\u1ea7n = T\u1ed5ng doanh thu \u2013 C\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb doanh thu<\/td><td>L\u1ee3i nhu\u1eadn thu\u1ea7n = Doanh thu thu\u1ea7n \u2013 Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n + (Doanh thu ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh \u2013 Chi ph\u00ed t\u00e0i ch\u00ednh) \u2013 (Chi ph\u00ed b\u00e1n h\u00e0ng + Chi ph\u00ed qu\u1ea3n l\u00fd doanh nghi\u1ec7p)<\/td><\/tr><tr><td><strong>V\u00ed d\u1ee5<\/strong><\/td><td>N\u1ebfu m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 $10 v\u00e0 \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 30 s\u1ea3n ph\u1ea9m, doanh thu g\u1ed9p l\u00e0 $300.<\/td><td>N\u1ebfu c\u00f4ng ty c\u00f3 doanh thu g\u1ed9p l\u00e0 $300 v\u00e0 chi\u1ebft kh\u1ea5u th\u01b0\u01a1ng m\u1ea1i l\u00e0 $30, doanh thu thu\u1ea7n s\u1ebd l\u00e0 $270.<\/td><td>N\u1ebfu doanh thu thu\u1ea7n l\u00e0 $270, gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n l\u00e0 $30, sau \u0111\u00f3 ph\u1ea3i tr\u1ea3 $20 cho chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 $10 cho chi ph\u00ed qu\u1ea3n l\u00fd, l\u1ee3i nhu\u1eadn thu\u1ea7n s\u1ebd l\u00e0 $210.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>B\u1ea3ng so s\u00e1nh doanh thu g\u1ed9p, doanh thu thu\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn thu\u1ea7n<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">2. C\u00f4ng th\u1ee9c t\u00ednh doanh thu thu\u1ea7n<\/h2>\n\n\n\n<p>Theo quy \u0111\u1ecbnh, doanh thu thu\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00f4ng th\u1ee9c nh\u01b0 sau:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#ebf6fd\"><strong>Doanh thu thu\u1ea7n = Doanh thu t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u2013 C\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb doanh thu<\/strong><\/p>\n\n\n\n<p>Trong \u0111\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh thu t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p l\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb doanh thu b\u00e1n h\u00e0ng v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>C\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb doanh thu bao g\u1ed3m: thu\u1ebf GTGT, thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t, thu\u1ebf xu\u1ea5t kh\u1ea9u, chi\u1ebft kh\u1ea5u th\u01b0\u01a1ng m\u1ea1i, gi\u1ea3m gi\u00e1 h\u00e0ng b\u00e1n, h\u00e0ng b\u00e1n tr\u1ea3 l\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<p>C\u0103n c\u1ee9&nbsp;<a href=\"https:\/\/moit.gov.vn\/van-ban-phap-luat\/van-ban-phap-quy\/-quyet-dinh-cua-bo-tai-chinh-ve-viec-ban-hanh-che-do-ke-toan.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quy\u1ebft \u0111\u1ecbnh 15\/2006\/Q\u0110-BTC<\/a>&nbsp;Ch\u1ebf \u0111\u1ed9 K\u1ebf to\u00e1n doanh c\u1ee7a B\u1ed9 T\u00e0i Ch\u00ednh, c\u00f4ng th\u1ee9c t\u00ednh doanh thu thu\u1ea7n \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#ebf6fd\"><strong>Doanh thu thu\u1ea7n = Doanh thu t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u2013 Chi\u1ebft kh\u1ea5u b\u00e1n h\u00e0ng \u2013 H\u00e0ng b\u00e1n b\u1ecb tr\u1ea3 l\u1ea1i \u2013 Gi\u1ea3m gi\u00e1 h\u00e0ng b\u00e1n \u2013 Thu\u1ebf gi\u00e1n thu<\/strong><\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n<p><em>Gi\u1ea3 s\u1eed doanh nghi\u1ec7p b\u1ea1n b\u00e1n gi\u00e0y v\u1edbi gi\u00e1 $100 m\u1ed9t \u0111\u00f4i. Trong m\u1ed9t qu\u00fd, b\u1ea1n \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 12 ngh\u00ecn \u0111\u00f4i gi\u00e0y v\u00e0 c\u00f3 t\u1ed5ng c\u1ed9ng 200 \u0111\u00f4i \u0111\u01b0\u1ee3c tr\u1ea3 l\u1ea1i.&nbsp;<\/em><\/p>\n\n\n\n<p><em>T\u1ed5ng doanh thu c\u1ee7a b\u1ea1n s\u1ebd b\u1eb1ng gi\u00e1 c\u1ee7a b\u1ea1n nh\u00e2n v\u1edbi t\u1ed5ng s\u1ed1 gi\u00e0y \u0111\u01b0\u1ee3c b\u00e1n, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng $1,200,000. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh doanh thu thu\u1ea7n b\u1eb1ng c\u00e1ch tr\u1eeb \u0111i gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c \u0111\u00f4i gi\u00e0y b\u1ecb tr\u1ea3 l\u1ea1i.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Doanh thu thu\u1ea7n = Doanh thu t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u2013 C\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb doanh thu = ($100 x 12,000) \u2013 ($100 x 200) = $1,180,000<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/cong-thuc-tinh-doanh-thu-thuan.png\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh doanh thu thu\u1ea7n\"\/><figcaption class=\"wp-element-caption\"><em>C\u00f4ng th\u1ee9c t\u00ednh doanh thu thu\u1ea7n<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">3. T\u1ea7m quan tr\u1ecdng c\u1ee7a doanh thu thu\u1ea7n v\u1edbi doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-do-l\u01b0\u1eddng-hi\u1ec7u-su\u1ea5t-kinh-doanh\">3.1. \u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t kinh doanh<\/h3>\n\n\n\n<p>Doanh thu thu\u1ea7n ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh chung c\u1ee7a doanh nghi\u1ec7p. Doanh thu thu\u1ea7n kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng hay cung c\u1ea5p d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u00e1nh gi\u00e1 \u201cs\u1ee9c kh\u1ecfe\u201d c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>T\u0103ng tr\u01b0\u1edfng doanh thu thu\u1ea7n th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 c\u1ea1nh tranh t\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-d\u1ef1-bao-tang-tr\u01b0\u1edfng\">3.2. D\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng<\/h3>\n\n\n\n<p>S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh thu thu\u1ea7n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. Nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c th\u01b0\u1eddng s\u1eed d\u1ee5ng doanh thu thu\u1ea7n nh\u01b0 m\u1ed9t ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1eddi v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ed5 phi\u1ebfu v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-qu\u1ea3n-tr\u1ecb-tai-chinh\">3.3. Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh<\/h3>\n\n\n\n<p>Doanh thu thu\u1ea7n gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 m\u1ee9c thu nh\u1eadp m\u00e0 doanh nghi\u1ec7p \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi xem x\u00e9t c\u00e1c chi ph\u00ed v\u00e0 l\u1ed7 n\u1ebfu c\u00f3. \u0110i\u1ec1u n\u00e0y l\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p \u0111ang c\u00f3 \u0111\u1ee7 ngu\u1ed3n thu nh\u1eadp \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-la-ch\u1ee7-d\u1ec1-d\u1ed1i-tho\u1ea1i-v\u1edbi-c\u1ed5-dong-va-nha-d\u1ea7u-t\u01b0\">3.4. L\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111\u1ed1i tho\u1ea1i v\u1edbi c\u1ed5 \u0111\u00f4ng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0<\/h3>\n\n\n\n<p>Trong c\u00e1c cu\u1ed9c h\u1ecdp c\u1ed5 \u0111\u00f4ng, doanh thu thu\u1ea7n th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i th\u00edch v\u00e0 b\u00e0n lu\u1eadn v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh. Th\u00f4ng tin n\u00e0y gi\u00fap c\u1ed5 \u0111\u00f4ng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/doanh-thu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doanh thu l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n bi\u1ebft v\u1ec1 doanh thu<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">4. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu thu\u1ea7n<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-th\u1ecb-tr\u01b0\u1eddng-c\u1ea1nh-tranh\">4.1. Th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu thu\u1ea7n l\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1eb7c bi\u1ec7t khi s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 l\u1ea1i \u0111\u00f3ng vai tr\u00f2 h\u1ebft s\u1ee9c quan tr\u1ecdng.<\/p>\n\n\n\n<p>C\u00e1c ch\u1ee7 doanh nghi\u1ec7p s\u1ebd \u0111\u1ee9ng gi\u1eefa quy\u1ebft \u0111\u1ecbnh vi\u1ec7c duy tr\u00ec gi\u00e1 cao \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh thu thu\u1ea7n hay gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-gia-ban-s\u1ea3n-ph\u1ea9m-d\u1ecbch-v\u1ee5\">4.2. Gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/h3>\n\n\n\n<p>Gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 hay kh\u00f4ng, c\u0169ng nh\u01b0 t\u1ea7n su\u1ea5t mua h\u00e0ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>N\u1ebfu gi\u00e1 c\u1ea3 qu\u00e1 cao so v\u1edbi gi\u00e1 tr\u1ecb ho\u1eb7c so v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh c\u1ee7a th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1eeb ch\u1ed1i mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 chuy\u1ec3n sang nh\u00e0 cung c\u1ea5p kh\u00e1c. Tuy nhi\u00ean, n\u1ebfu gi\u00e1 c\u1ea3 qu\u00e1 th\u1ea5p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ea1o ra l\u1ee3i nhu\u1eadn \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-chi-phi-s\u1ea3n-xu\u1ea5t-va-qu\u1ea3n-ly\">4.3. Chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd<\/h3>\n\n\n\n<p>Chi ph\u00ed s\u1ea3n xu\u1ea5t bao g\u1ed3m c\u00e1c kho\u1ea3n chi ti\u00eau li\u00ean quan \u0111\u1ebfn qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5, bao g\u1ed3m c\u1ea3 chi ph\u00ed nguy\u00ean v\u1eadt li\u1ec7u, lao \u0111\u1ed9ng, m\u00e1y m\u00f3c, v\u1eadn chuy\u1ec3n v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c.<\/p>\n\n\n\n<p>N\u1ebfu chi ph\u00ed s\u1ea3n xu\u1ea5t qu\u00e1 cao, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ea1o ra <a href=\"https:\/\/base.vn\/blog\/loi-nhuan-la-gi\/\" data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/loi-nhuan-la-gi\/\">l\u1ee3i nhu\u1eadn<\/a> \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>N\u1ebfu chi ph\u00ed li\u00ean quan \u0111\u1ebfn qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 (bao g\u1ed3m l\u01b0\u01a1ng, ph\u00fac l\u1ee3i, v\u00e0 \u0111\u00e0o t\u1ea1o,\u2026) t\u0103ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c t\u0103ng gi\u00e1 v\u00e0 gi\u1ea3m l\u1ee3i nhu\u1eadn. Th\u1ebf nh\u01b0ng chi ph\u00ed n\u00e0y l\u1ea1i c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u0103ng su\u1ea5t lao \u0111\u1ed9ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/yeu-to-anh-huong-den-doanh-thu-thuan.png\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu thu\u1ea7n\"\/><figcaption class=\"wp-element-caption\"><em>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu thu\u1ea7n<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">5. C\u00e1ch \u0111\u1ec3 t\u0103ng doanh thu thu\u1ea7n<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-t\u1ed1i-\u01b0u-hoa-chi\u1ebfn-l\u01b0\u1ee3c-gia\">5.1. T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/h3>\n\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p v\u00e0 c\u1ea7n s\u1ef1 \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. M\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng l\u00e0&nbsp;<strong>\u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb<\/strong>, v\u1edbi m\u1ee5c ti\u00eau l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho s\u1ed1 ti\u1ec1n h\u1ecd chi tr\u1ea3. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 h\u00e0i l\u00f2ng khi chi tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1<\/strong>&nbsp;l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 k\u00edch th\u00edch doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Tuy nhi\u00ean, \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng gi\u1ea3m gi\u00e1 kh\u00f4ng ki\u1ec3m so\u00e1t, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh trong vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y: t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng ngay l\u1eadp t\u1ee9c, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi hay gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb v\u00e0 b\u00e1n bu\u00f4n, nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng&nbsp;<strong>chi\u1ebft kh\u1ea5u mua h\u00e0ng<\/strong>&nbsp;\u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng&nbsp;<strong>tr\u1ee3 c\u1ea5p mua h\u00e0ng<\/strong>&nbsp;\u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi mua (mua h\u00e0ng b\u1eb1ng t\u00edn d\u1ee5ng) thanh to\u00e1n s\u1edbm h\u01a1n. L\u1ea5y v\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 2% khi thanh to\u00e1n h\u00f3a \u0111\u01a1n s\u1edbm trong v\u00f2ng 10 ng\u00e0y thay v\u00ec 30 ng\u00e0y.<\/p>\n\n\n\n<p>Khi m\u1ed9t c\u00f4ng ty cung c\u1ea5p chi\u1ebft kh\u1ea5u ho\u1eb7c tr\u1ee3 c\u1ea5p cho kh\u00e1ch h\u00e0ng, vi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u00ean&nbsp;b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh&nbsp;c\u1ee7a c\u00f4ng ty d\u01b0\u1edbi d\u1ea1ng c\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb doanh thu. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 con s\u1ed1 doanh thu thu\u1ea7n l\u00e0 doanh thu \u201cth\u1ef1c\u201d trong kho\u1ea3ng th\u1eddi gian \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-phat-tri\u1ec3n-s\u1ea3n-ph\u1ea9m-d\u1ecbch-v\u1ee5-m\u1edbi\">5.2. Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi<\/h3>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 \u0111a d\u1ea1ng trong l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, l\u00e0m t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 k\u00edch th\u00edch mua s\u1eafm b\u1ed5 sung.<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, s\u1ef1 \u0111\u1ed5i m\u1edbi c\u0169ng \u0111\u01b0a ra c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e2m nh\u1eadp v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. S\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng \u0111\u1eb7c th\u00f9 v\u00e0 y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1edbi, t\u1ea1o ra c\u01a1 h\u1ed9i kinh doanh m\u1edbi, t\u1eeb \u0111\u00f3 t\u0103ng tr\u01b0\u1edfng ch\u1ec9 s\u1ed1 doanh thu thu\u1ea7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-m\u1edf-r\u1ed9ng-th\u1ecb-tr\u01b0\u1eddng-va-khach-hang\">5.3. M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin v\u1ec1 l\u0129nh v\u1ef1c kinh doanh, xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p k\u00edch th\u00edch t\u0103ng tr\u01b0\u1edfng doanh thu thu\u1ea7n b\u1eb1ng c\u00e1ch&nbsp;<strong>thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/strong>. Qua \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u1ecdi c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng online v\u00e0 offline.&nbsp;<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng,&nbsp;<strong>h\u1ee3p t\u00e1c v\u00e0 \u0111\u1ed1i t\u00e1c<\/strong>&nbsp;c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng. T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u00e0 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 l\u1ee3i \u00edch chung s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ee9c m\u1ea1nh c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-qu\u1ea3n-tr\u1ecb-tai-chinh-hi\u1ec7u-qu\u1ea3\">5.4. Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/quan-tri-tai-chinh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh<\/a> t\u1ed1t gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng ngu\u1ed3n v\u1ed1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ti\u1ec1n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi cao nh\u1ea5t v\u00e0 gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed. Khi s\u1eed d\u1ee5ng ngu\u1ed3n v\u1ed1n m\u1ed9t c\u00e1ch th\u00f4ng minh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t t\u00e0i s\u1ea3n v\u00e0 sinh l\u1eddi, t\u1ea1o ra s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 doanh thu thu\u1ea7n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i qu\u1ea3n l\u00fd&nbsp;<a href=\"https:\/\/base.vn\/blog\/dong-tien-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00f2ng ti\u1ec1n<\/a>&nbsp;m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m theo d\u00f5i v\u00e0 d\u1ef1 b\u00e1o thu chi c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng lu\u1ed3ng ti\u1ec1n lu\u00f4n \u0111\u1ee7 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh quan tr\u1ecdng. Qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p tr\u00e1nh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 thanh to\u00e1n v\u00e0 s\u1eb5n s\u00e0ng t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i t\u0103ng doanh thu.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc b\u00e0i to\u00e1n qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh, c\u00e1c doanh nghi\u1ec7p c\u0169ng \u0111ang kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Theo \u0111\u00f3, vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh m\u1ea1nh m\u1ebd v\u00e0 ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng.<\/p>\n\n\n\n<p><strong>M\u1ed9t trong nh\u1eefng l\u1eddi gi\u1ea3i t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p l\u00e0\u00a0<a href=\"https:\/\/base.vn\/platform\/finance?utm_source=base-blog&amp;utm_content=base.vn\/blog\/doanh-thu-thuan-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u1ed9 gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh th\u1eddi gian th\u1ef1c Base Finance+<\/a><\/strong>.<\/p>\n\n\n\n<p>V\u1edbi b\u1ed9 t\u00ednh n\u0103ng to\u00e0n di\u1ec7n bao g\u1ed3m c\u1ea3 qu\u1ea3n l\u00fd th\u00f4ng tin t\u00e0i ch\u00ednh, qu\u1ea3n tr\u1ecb doanh thu, chi ph\u00ed v\u00e0 theo d\u00f5i d\u00f2ng ti\u1ec1n, Base Finance+ cung c\u1ea5p cho b\u1ed9 ph\u1eadn k\u1ebf to\u00e1n v\u00e0 ch\u1ee7 doanh nghi\u1ec7p g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty \u2013 bao g\u1ed3m c\u1ea3 doanh thu thu\u1ea7n. C\u00e1c dashboard t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u1ef1c quan v\u00e0 c\u1eadp nh\u1eadt real-time ch\u00ednh l\u00e0 m\u1ed9t \u201cng\u01b0\u1eddi tr\u1ee3 l\u00fd t\u00e0i ch\u00ednh\u201d th\u00f4ng minh v\u00e0 nh\u1ea1y b\u00e9n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">6. T\u1ea1m k\u1ebft<\/h2>\n\n\n\n<p>Vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 doanh thu thu\u1ea7n, c\u00e1ch t\u00ednh to\u00e1n v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u00f3 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111ang mu\u1ed1n ph\u00e1t tri\u1ec3n. B\u1eb1ng c\u00e1ch t\u0103ng doanh thu thu\u1ea7n, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng kinh doanh b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Ch\u00fac doanh nghi\u1ec7p b\u1ea1n lu\u00f4n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u00e0i ch\u00ednh \u0111\u00fang \u0111\u1eafn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng doanh thu thu\u1ea7n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/base.vn\/platform\/finance?utm_source=base-blog&amp;utm_content=base.vn\/blog\/doanh-thu-thuan-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"896\" height=\"532\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/base-finance-5.png\" alt=\"\" class=\"wp-image-3106\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/base-finance-5.png 896w, https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/base-finance-5-300x178.png 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/base-finance-5-768x456.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>R\u1ea5t r\u00f5 r\u00e0ng, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p lu\u00f4n mu\u1ed1n hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ecbnh h\u00ecnh v\u00e0 l\u00e0m s\u00e1ng t\u1ecf b\u1ee9c tranh t\u00e0i ch\u00ednh v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.&nbsp;Doanh thu thu\u1ea7n&nbsp;l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 v\u1eady. C\u00f3 th\u1ec3 b\u1ea1n v\u1eabn c\u00f2n nh\u1ea7m l\u1eabn gi\u1eefa c\u00e1c kh\u00e1i [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"ppma_author":[58],"class_list":["post-3454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-tai-chinh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doanh thu thu\u1ea7n l\u00e0 g\u00ec? Ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh<\/title>\n<meta name=\"description\" content=\"Doanh thu thu\u1ea7n l\u00e0 s\u1ed1 ti\u1ec1n th\u1ef1c t\u1ebf doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c sau khi tr\u1eeb \u0111i c\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb (thu\u1ebf, chi\u1ebft kh\u1ea5u, h\u00e0ng tr\u1ea3 l\u1ea1i,...).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/doanh-thu-thuan-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doanh thu thu\u1ea7n l\u00e0 g\u00ec? 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