{"id":4556,"date":"2024-04-04T16:33:52","date_gmt":"2024-04-04T09:33:52","guid":{"rendered":"https:\/\/blog.base.vn\/?p=4556"},"modified":"2025-08-09T10:14:31","modified_gmt":"2025-08-09T03:14:31","slug":"mo-hinh-smart","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/mo-hinh-smart\/","title":{"rendered":"M\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec? \u0110\u1eb7t m\u1ee5c ti\u00eau \u201cth\u00f4ng minh\u201d v\u1edbi SMART"},"content":{"rendered":"\n<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i khi \u0111\u1eb7t ra m\u1ee5c ti\u00eau m\u00e0 kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?\u00a0<strong>M\u00f4 h\u00ecnh SMART<\/strong>\u00a0c\u00f3 th\u1ec3 l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho v\u1ea5n \u0111\u1ec1 \u0111\u00f3. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp nh\u1eefng m\u1ee5c ti\u00eau th\u00f4ng minh, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 v\u1ec1 m\u00f4 h\u00ecnh SMART v\u00e0 c\u00e1c h\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n trong b\u00e0i vi\u1ebft n\u00e0y c\u00f9ng\u00a0<a href=\"https:\/\/base.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bas<\/a><a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=mo-hinh-smart\" target=\"_blank\" rel=\"noreferrer noopener\">e.<\/a><a href=\"https:\/\/base.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">vn<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0\">1. M\u00f4 h\u00ecnh SMART l\u00e0 g\u00ec?&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-d\u1ecbnh-nghia-mo-hinh-smart\">1.1 \u0110\u1ecbnh ngh\u0129a m\u00f4 h\u00ecnh SMART<\/h3>\n\n\n\n<p>Thu\u1eadt ng\u1eef SMART l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c George T. Doran \u2013 m\u1ed9t chuy\u00ean gia t\u01b0 v\u1ea5n v\u1ec1 qu\u1ea3n tr\u1ecb \u2013 gi\u1edbi thi\u1ec7u qua m\u1ed9t b\u00e0i nghi\u00ean c\u1ee9u trong t\u1ea1p ch\u00ed Management Review, xu\u1ea5t b\u1ea3n th\u00e1ng 11 n\u0103m 1981.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>SMART l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau, m\u00e0 m\u1ed7i ch\u1eef c\u00e1i \u0111\u1ea7u trong m\u00f4 h\u00ecnh l\u00e0 ch\u1eef vi\u1ebft t\u1eaft v\u00e0 \u0111\u1ea1i di\u1ec7n cho 1 ti\u00eau ch\u00ed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S \u2013 Specific: C\u1ee5 th\u1ec3<\/li>\n\n\n\n<li>M \u2013 Measurable: C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/li>\n\n\n\n<li>A \u2013 Achievable: C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/li>\n\n\n\n<li>R \u2013 Relevant: C\u00f3 li\u00ean quan<\/li>\n\n\n\n<li>T \u2013 Time-bound: C\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/mo-hinh-smart-1.png\" alt=\"M\u00f4 h\u00ecnh Smart\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-\u01b0u-di\u1ec3m-c\u1ee7a-vi\u1ec7c-s\u1eed-d\u1ee5ng-mo-hinh-smart\">1.2 \u01afu \u0111i\u1ec3m c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh SMART<\/h3>\n\n\n\n<p><strong>L\u1ee3i th\u1ebf c\u1ee7a m\u1ee5c ti\u00eau SMART l\u00e0 d\u1ec5 nh\u1edb, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 th\u00edch h\u1ee3p \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau. B\u1edfi v\u1eady, m\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng s\u1eed d\u1ee5ng trong c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u1eddi s\u1ed1ng n\u00f3i chung.&nbsp;<\/strong><\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh SMART gi\u00fap ch\u00fang ta c\u1ee5 th\u1ec3 ho\u00e1 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, tr\u00e1nh t\u00ecnh tr\u1ea1ng m\u01a1 h\u1ed3 khi ch\u00ednh ch\u00fang ta khi nh\u00ecn l\u1ea1i ho\u1eb7c c\u1ea7n truy\u1ec1n \u0111\u1ea1t l\u1ea1i cho \u0111\u1ed9i nh\u00f3m. L\u00fac n\u00e0y, b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 m\u1ee5c ti\u00eau c\u0169ng d\u1ea7n th\u00e0nh h\u00ecnh, d\u1ec5 s\u1eed d\u1ee5ng nh\u1eefng ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 lo\u1ea1i b\u1ecf \u0111i nh\u1eefng th\u1ee9 kh\u00f4ng ph\u00f9 h\u1ee3p. Doanh nghi\u1ec7p s\u1ebd t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c c\u1ea3 c\u00f4ng s\u1ee9c, th\u1eddi gian v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd, vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SMART s\u1ebd gi\u00fap b\u01b0\u1edbc ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u0169ng s\u1ebd di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 t\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c l\u00ean r\u1ea5t cao, t\u1eeb \u0111\u00f3 c\u00e1c nh\u00e2n s\u1ef1 b\u00ean d\u01b0\u1edbi c\u0169ng s\u1ebd c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00f9ng l\u00e3nh \u0111\u1ea1o h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau chung.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, m\u1ed9t m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1eb7t ra c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ebd gi\u00fap k\u00edch th\u00edch \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c, khi m\u1ecdi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y ti\u1ebfn tri\u1ec3n v\u00e0 th\u00e0nh t\u1ef1u c\u1ee7a m\u00ecnh. M\u1ed9t b\u1ed9 khung l\u00e0m vi\u1ec7c d\u1ec5 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e0ng l\u00e0m cho \u0111\u1ed9ng l\u1ef1c n\u00e0y th\u00eam \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<p><strong>M\u00f4 h\u00ecnh SMART khi \u00e1p d\u1ee5ng \u0111\u00fang n\u01a1i, \u0111\u00fang ch\u1ed7 c\u0169ng tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 trong su\u1ed1t qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c nh\u00f3m ho\u1eb7c l\u00e0m vi\u1ec7c chuy\u00ean m\u00f4n.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><em>\u201cVi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng \u1ee9ng l\u00e0 nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh qu\u1ea3n l\u00fd c\u1ee7a c\u00f4ng ty.\u201d<\/em>&nbsp;\u2013 George T. Doran<br><br><em>(C\u00e2u g\u1ed1c: The establishment of objectives and the development of their respective action plans are the most critical steps in a company\u2019s management process.\u201d)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-phan-bi\u1ec7t-mo-hinh-smart-va-mo-hinh-okr\">1.3 Ph\u00e2n bi\u1ec7t m\u00f4 h\u00ecnh SMART v\u00e0 m\u00f4 h\u00ecnh OKR<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/base.vn\/blog\/okr-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">OKR<\/a> (Objective and Key Results \u2013 M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 then ch\u1ed1t)<\/strong>&nbsp;l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd gi\u00fap ph\u1ed5 bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty t\u1edbi nh\u00e2n vi\u00ean, t\u0103ng t\u00ednh minh b\u1ea1ch, t\u1eadp trung v\u00e0 t\u0103ng c\u01b0\u1eddng li\u00ean k\u1ebft gi\u1eefa m\u1ee5c \u0111\u00edch c\u00e1 nh\u00e2n v\u1edbi m\u1ee5c ti\u00eau chung. Andrew Grove c\u1ee7a Intel l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh OKR \u0111\u1ea7u ti\u00ean v\u00e0 sau \u0111\u00f3 n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c Google ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i.&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t m\u00f4 h\u00ecnh OKR bao g\u1ed3m 2 y\u1ebfu t\u1ed1: M\u1ed9t m\u1ee5c ti\u00eau v\u00e0 nhi\u1ec1u h\u01a1n m\u1ed9t k\u1ebft qu\u1ea3 then ch\u1ed1t.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau \u0111\u1ea1i di\u1ec7n cho \u0111\u00edch \u0111\u1ebfn, l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: \u201cC\u1ea7n \u0111i \u0111\u1ebfn \u0111\u00e2u?\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 c\u00f3 t\u00ednh truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau kh\u00f4ng bao h\u00e0m con s\u1ed1 c\u1ee5 th\u1ec3<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: \u0110\u1ea9y m\u1ea1nh v\u0103n h\u00f3a s\u1ed1 c\u1ee7a c\u00f4ng ty<\/li>\n<\/ul>\n\n\n\n<p>K\u1ebft qu\u1ea3 then ch\u1ed1t nh\u1eb1m \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau, l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft m\u00ecnh \u0111ang ti\u1ebfn \u0111\u1ebfn m\u1ee5c ti\u00eau?\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u1ebft qu\u1ea3 then ch\u1ed1t \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean vi\u1ec7c \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau. V\u00ed d\u1ee5 nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng (trong OKR c\u1ee7a Sales) v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp website (trong OKR c\u1ee7a Marketing)<\/li>\n\n\n\n<li>K\u1ebft qu\u1ea3 then ch\u1ed1t kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng \u0111\u1ea7u vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m nh\u01b0 vi\u1ec7c ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: 90% nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd nh\u00f3m m\u1edbi h\u00e0ng ng\u00e0y<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/smart-vs-okr.png\" alt=\"Smart v\u00e0 OKR\"\/><\/figure><\/div>\n\n\n<p><strong>\u0110i\u1ec3m chung gi\u1eefa m\u00f4 h\u00ecnh SMART v\u00e0 m\u00f4 h\u00ecnh OKR l\u00e0 c\u1ea3 hai \u0111\u1ec1u ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau (Management by Objectives \u2013 MBO) c\u1ee7a Peter Drucker, v\u1edbi ni\u1ec1m tin r\u1eb1ng m\u1ee5c ti\u00eau l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/strong><\/p>\n\n\n\n<p>Tuy r\u1eb1ng ch\u1ec9 c\u00f3 3 ch\u1eef c\u00e1i vi\u1ebft t\u1eaft, tri\u1ebft l\u00fd c\u1ee7a OKR nh\u00ecn chung bao h\u00e0m \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed v\u1ec1 vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau nh\u01b0 SMART:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ednh c\u1ee5 th\u1ec3: M\u1ee5c ti\u00eau ph\u1ea3i x\u00e1c \u0111\u1ecbnh trong ph\u1ea1m vi r\u00f5 r\u00e0ng v\u00e0 c\u00f3 t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng, trong khi c\u00e1c K\u1ebft qu\u1ea3 then ch\u1ed1t s\u1ebd \u0111i s\u00e2u v\u00e0o \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/li>\n\n\n\n<li>C\u00f3 t\u00ednh \u0111o l\u01b0\u1eddng: C\u00e1c K\u1ebft qu\u1ea3 then ch\u1ed1t lu\u00f4n bao g\u1ed3m c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li>C\u00f3 t\u00ednh kh\u1ea3 thi: OKR c\u1ea7n ph\u1ea3i kh\u1ea3 thi d\u1ef1a tr\u00ean th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c m\u00e0 doanh nghi\u1ec7p c\u00f3. Tuy nhi\u00ean, c\u1ea7n ph\u1ea3i tham v\u1ecdng khi \u0111\u1eb7t ra \u0111\u1ecbnh m\u1ee9c cho K\u1ebft qu\u1ea3 then ch\u1ed1t. Ho\u00e0n th\u00e0nh 70% \u0111\u1ecbnh m\u1ee9c \u0111\u00e3 c\u00f3 th\u1ec3 coi l\u00e0 th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li>S\u1ef1 li\u00ean quan: T\u1ea5t c\u1ea3 c\u00e1c m\u00f4 h\u00ecnh OKR (tr\u1eeb OKR cu\u1ed1i c\u00f9ng) \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo m\u1ee9c \u0111\u1ed9 cao d\u1ea7n, \u0111\u1ea3m b\u1ea3o l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ea3 doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Th\u1eddi h\u1ea1n: C\u1ea7n \u0111\u1eb7t ra ng\u00e0y b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac cho m\u1ed7i OKR. OKR c\u1ee7a c\u1ea3 c\u00f4ng ty th\u01b0\u1eddng c\u00f3 th\u1eddi h\u1ea1n l\u00e0 1 n\u0103m, c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1c l\u00e0 kho\u1ea3ng 1 qu\u00fd.<\/li>\n<\/ul>\n\n\n\n<p><strong>Tuy nhi\u00ean, m\u00f4 h\u00ecnh SMART v\u00e0 OKR v\u1eabn c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u0103n b\u1ea3n.&nbsp;<\/strong><\/p>\n\n\n\n<p>SMART b\u1ea3n ch\u1ea5t ch\u1ec9 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng nguy\u00ean t\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng M\u1ed8T m\u1ee5c ti\u00eau ri\u00eang r\u1ebd b\u1ea5t k\u00ec. Ng\u01b0\u1ee3c l\u1ea1i, m\u00f4 h\u00ecnh OKR l\u1ea1i l\u00e0 m\u1ed9t \u201cm\u00f4 h\u00ecnh\u201d (framework) tr\u1ecdn v\u1eb9n m\u00f4 t\u1ea3 l\u1ea1i h\u1ec7 th\u1ed1ng m\u1ee5c ti\u00eau v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3. N\u1ebfu nh\u01b0 SMART ch\u1ec9 gi\u00fap ta tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cN\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 g\u00ec\u201d, th\u00ec OKR s\u1ebd g\u1ee3i \u00fd c\u00e2u h\u1ecfi: \u201cM\u1ee5c ti\u00eau l\u00e0 g\u00ec v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o ta \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3?\u201d.&nbsp;<\/p>\n\n\n\n<p>SMART g\u1ea7n nh\u01b0 l\u00e0 m\u1ed9t b\u1ed9 ti\u00eau ch\u00ed, c\u00f2n OKR th\u00ec g\u1ea7n v\u1edbi m\u1ed9t m\u00f4 h\u00ecnh h\u01a1n \u2013 trong OKR c\u0169ng \u0111\u01b0a ra c\u00e1c ti\u00eau ch\u00ed nh\u01b0ng ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa m\u1ee5c ti\u00eau (\u0111i\u1ec1u mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c) v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 qu\u00e1 tr\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1c k\u1ebft qu\u1ea3 then ch\u1ed1t.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/kpi-va-okr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hi\u1ec3u v\u1ec1 KPI v\u00e0 OKR: S\u1ef1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">2. 5 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a m\u00f4 h\u00ecnh SMART<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/mo-hinh-smart-2.png\" alt=\"5 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a m\u00f4 h\u00ecnh SMART\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"specific-cu-the\">Specific \u2013 C\u1ee5 th\u1ec3&nbsp;<\/h3>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n \u0111ang s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SMART \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t m\u1ee5c ti\u00eau r\u1ed9ng l\u1edbn. B\u1ea1n \u0111ang kh\u00f4ng c\u1ed1 g\u1eafng gi\u00fap cho b\u1ea5t k\u1ef3 s\u00e1ng ki\u1ebfn n\u00e0o c\u0169ng \u0111i \u0111\u01b0\u1ee3c t\u1edbi \u0111\u00edch, b\u1ea1n \u0111ang mu\u1ed1n m\u1ed9t d\u1ef1 \u00e1n c\u1ee5 th\u1ec3 th\u00e0nh c\u00f4ng. M\u1ee5c ti\u00eau lu\u00f4n ph\u1ea3i c\u1ee5 th\u1ec3, c\u00f3 ph\u1ea1m vi v\u00e0 m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c, nh\u1eb1m l\u00e0m d\u1ec5 hi\u1ec3u \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 li\u00ean quan.&nbsp;<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, thay v\u00ec \u0111\u1eb7t m\u1ee5c ti\u00eau vi\u1ebft \u0111\u01b0\u1ee3c nhi\u1ec1u b\u00e0i blog h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 vi\u1ebft \u0111\u01b0\u1ee3c 12 b\u00e0i blog trong th\u00e1ng n\u00e0y. \u0110i\u1ec1u n\u00e0y c\u1ee5 th\u1ec3 h\u01a1n nhi\u1ec1u v\u00e0 cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng l\u1ed9 tr\u00ecnh \u0111\u1ec3 th\u1ef1c hi\u1ec7n. B\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf s\u1ed1 b\u00e0i vi\u1ebft n\u00e0y th\u00e0nh t\u1eebng tu\u1ea7n v\u00e0 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng cho ph\u00e9p b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c con s\u1ed1 \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"measurable-co-the-do-luong-duoc\">Measurable \u2013 C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/h3>\n\n\n\n<p>Ch\u1eef \u201cM\u201d trong SMART gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a d\u1ef1 \u00e1n. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng \u2013 ngh\u0129a l\u00e0 c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch kh\u00e1ch quan \u0111\u1ec3 \u0111o l\u01b0\u1eddng ch\u00fang \u2013 cho d\u00f9 \u0111\u00f3 l\u00e0 th\u1eddi h\u1ea1n, con s\u1ed1, ph\u1ea7n tr\u0103m thay \u0111\u1ed5i,\u2026 \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau v\u00e0 th\u00fac \u0111\u1ea9y b\u1ea1n c\u00f3 \u0111\u1ed9ng l\u1ef1c th\u1ef1c hi\u1ec7n.&nbsp;<\/p>\n\n\n\n<p>Trong m\u1ee5c ti\u00eau SMART n\u00ean c\u00f3 m\u1ed9t con s\u1ed1 c\u1ee5 th\u1ec3,&nbsp; th\u01b0\u1eddng l\u00e0 m\u1ed9t m\u1ee9c gi\u1edbi h\u1ea1n b\u1ea1n mu\u1ed1n \u0111\u1ea1t t\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean m\u1ee9c ti\u00eau chu\u1ea9n (benchmark) \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y: Sau khi bi\u1ebft \u0111i\u1ec1u g\u00ec l\u00e0 \u201cb\u00ecnh th\u01b0\u1eddng\u201d \u0111\u1ed1i v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 , b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 d\u1ec5 \u0111o l\u01b0\u1eddng h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"achievable-co-tinh-kha-thi\">Achievable \u2013 C\u00f3 t\u00ednh kh\u1ea3 thi<\/h3>\n\n\n\n<p>B\u1ea1n kh\u00f4ng mu\u1ed1n m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c, nh\u01b0ng b\u1ea1n c\u0169ng mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111\u00f3 \u2013 ch\u1ee9 kh\u00f4ng ph\u1ea3i ho\u00e0n to\u00e0n xa v\u1eddi. M\u1ed9t m\u1ee5c ti\u00eau c\u00f3 t\u00ednh kh\u1ea3 thi l\u00e0 khi \u0111\u01b0\u1ee3c \u0111\u1eb7t trong ph\u1ea1m vi n\u0103ng l\u1ef1c, v\u1edbi nh\u1eefng ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n v\u00e0 \u0111\u00e3 t\u00ednh \u0111\u1ebfn nh\u1eefng r\u00e0ng bu\u1ed9c ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed b\u1ea1n mu\u1ed1n h\u1ecdc th\u00eam ti\u1ebfng Nh\u1eadt \u0111\u1ec3 ti\u1ebfp \u0111\u00f3n m\u1ed9t kh\u00e1ch h\u00e0ng VIP ng\u01b0\u1eddi Nh\u1eadt v\u00e0o th\u00e1ng t\u1edbi. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y b\u1ea1n ch\u01b0a h\u1ec1 c\u00f3 n\u1ec1n t\u1ea3ng ti\u1ebfng Nh\u1eadt, s\u1ebd l\u00e0 b\u1ea5t kh\u1ea3 thi \u0111\u1ec3 h\u1ecdc xong m\u1ed9t ng\u00f4n ng\u1eef m\u1edbi ch\u1ec9 trong 1 th\u00e1ng. B\u1ea1n c\u00f3 th\u1ec3 h\u1ea1 th\u1ea5p m\u1ee5c ti\u00eau xu\u1ed1ng \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c, v\u00ed d\u1ee5 nh\u01b0 th\u00e0nh th\u1ea1o 50 c\u00e2u ti\u1ebfng Nh\u1eadt trong giao ti\u1ebfp kinh doanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"relevant-co-lien-quan\">Relevant \u2013 C\u00f3 li\u00ean quan&nbsp;<\/h3>\n\n\n\n<p>M\u1ed9t m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 li\u00ean quan khi n\u00f3 \u0111\u1ed3ng nh\u1ea5t ho\u1eb7c g\u00f3p ph\u1ea7n v\u00e0o m\u1ee5c ti\u00eau chung c\u1ee7a t\u1ed5 ch\u1ee9c.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi n\u1ed7 l\u1ef1c \u0111\u1ec1u h\u01b0\u1edbng v\u1ec1 m\u1ed9t h\u01b0\u1edbng chung v\u00e0 c\u00f3 \u00fd ngh\u0129a v\u1edbi b\u1ee9c tranh chung c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap cho ch\u1ee7 th\u1ec3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau \u2013 b\u1ea1n v\u00e0 \u0111\u1ed9i nh\u00f3m l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n \u2013 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, \u0111\u1ec3 nh\u1eadn l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng sau khi ho\u00e0n th\u00e0nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"time-bound-co-gioi-han-thoi-gian\">Time bound \u2013 C\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian&nbsp;<\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau SMART c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian; b\u1edfi n\u1ebfu kh\u00f4ng c\u00f3, d\u1ef1 \u00e1n c\u00f3 th\u1ec3 b\u1ecb k\u00e9o d\u00e0i, c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng kh\u00f4ng r\u00f5 r\u00e0ng v\u00e0 ph\u1ea1m vi d\u1ef1 \u00e1n c\u00f3 th\u1ec3 b\u1ecb gi\u00e3n r\u1ed9ng ra m\u1ed9t c\u00e1ch kh\u00f4ng c\u1ea7n thi\u1ebft. Th\u1eddi h\u1ea1n c\u0169ng gi\u00fap b\u1ea1n c\u00f3 \u0111\u1ed9ng l\u1ef1c l\u1edbn h\u01a1n \u0111\u1ec3 b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n, \u0111i\u1ec1u ch\u1ec9nh ti\u1ebfn \u0111\u1ed9 m\u1ed7i khi th\u1ea5y m\u1ecdi th\u1ee9 c\u00f3 v\u1ebb ch\u1eadm, v\u00e0 quy\u1ebft t\u00e2m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.&nbsp;<\/p>\n\n\n\n<p>Trong gi\u1edbi h\u1ea1n th\u1eddi gian, th\u1eddi h\u1ea1n ho\u00e0n th\u00e0nh&nbsp;(deadline) r\u1ea5t quan tr\u1ecdng, v\u00ec \u0111\u00f3 l\u00e0 l\u00fac b\u1ea1n c\u1ea7n ho\u00e0n t\u1ea5t m\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">3. C\u00e1ch thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau SMART hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<p>Trong ph\u1ea7n n\u00e0y, ch\u00fang ta s\u1ebd ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 c\u00e1ch thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau SMART tu\u00e2n theo tr\u00ecnh t\u1ef1 t\u1eebng ti\u00eau ch\u00ed, \u0111\u1ed3ng th\u1eddi l\u1ea5y v\u00ed d\u1ee5 minh h\u1ecda cho c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111i t\u1eeb \u201ckh\u00f4ng \u0111\u1ee7 SMART\u201d \u0111\u1ebfn \u0111\u00edch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/mo-hinh-smart-3.png\" alt=\"C\u00e1ch thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau SMART hi\u1ec7u qu\u1ea3\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-vi\u1ebft-xu\u1ed1ng-m\u1ee5c-tieu-ban-d\u1ea7u\">B\u01b0\u1edbc 1: Vi\u1ebft xu\u1ed1ng m\u1ee5c ti\u00eau ban \u0111\u1ea7u<\/h3>\n\n\n\n<p>H\u00e3y vi\u1ebft xu\u1ed1ng m\u1ee5c ti\u00eau ban \u0111\u1ea7u c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1ed9t k\u1ef3 v\u1ecdng ho\u1eb7c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t l\u00ean ho\u1eb7c ph\u00e2n b\u1ed5 xu\u1ed1ng m\u1ed9t c\u00e1ch chung chung. \u0110\u1eebng lo l\u1eafng v\u1ec1 vi\u1ec7c n\u00f3 kh\u00f4ng \u0111\u1ee7 SMART, v\u00ec m\u1ee5c ti\u00eau n\u00e0y s\u1ebd d\u1ea7n \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n t\u1ea1i c\u00e1c b\u01b0\u1edbc sau.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a b\u1ed9 ph\u1eadn kinh doanh: Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-lam-cho-no-c\u1ee5-th\u1ec3\">B\u01b0\u1edbc 2: L\u00e0m cho n\u00f3 c\u1ee5 th\u1ec3<\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau tr\u00ean c\u00f3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n l\u00e0m kh\u00f4ng? N\u1ebfu kh\u00f4ng, h\u00e3y s\u1eeda l\u1ea1i n\u1ed9i dung \u0111\u1ec3 l\u00e0m cho n\u00f3 c\u1ee5 th\u1ec3 h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n \u1edf khu v\u1ef1c mi\u1ec1n B\u1eafc.&nbsp;<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau n\u00e0y \u0111\u00e3 \u0111\u1ec1 ra m\u1ed9t ph\u1ea1m vi c\u1ee5 th\u1ec3 mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c (\u1edf th\u1ecb tr\u01b0\u1eddng mi\u1ec1n B\u1eafc), tuy nhi\u00ean l\u1ea1i kh\u00f4ng n\u00eau \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng, nguy\u00ean nh\u00e2n v\u00e0 th\u1eddi h\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-lam-cho-no-co-th\u1ec3-do-l\u01b0\u1eddng-d\u01b0\u1ee3c\">B\u01b0\u1edbc 3: L\u00e0m cho n\u00f3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/h3>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho m\u1ee5c ti\u00eau v\u1eeba \u0111\u1eb7t ra ch\u01b0a? N\u1ebfu kh\u00f4ng, h\u00e3y th\u00eam m\u1ed9t c\u00e1ch minh b\u1ea1ch v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng ho\u1eb7c th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng: C\u00f4ng ty ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c 10000 kh\u00e1ch h\u00e0ng \u1edf khu v\u1ef1c mi\u1ec1n B\u1eafc.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau n\u00e0y \u0111\u00e3 \u0111\u1ec1 ra h\u1ea1n m\u1ee9c c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh. M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c xem l\u00e0 th\u00e0nh c\u00f4ng khi \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c 10000 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-lam-cho-no-co-th\u1ec3-d\u1ea1t-d\u01b0\u1ee3c\">B\u01b0\u1edbc 4: L\u00e0m cho n\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau tr\u00ean c\u00f3 ph\u1ea3i l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hay kh\u00f4ng, v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 hi\u1ec7n t\u1ea1i v\u00e0 m\u1ed9t s\u1ed1 ngu\u1ed3n l\u1ef1c b\u1ed5 sung th\u00eam n\u1ebfu c\u1ea7n? T\u1ea1i b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ch\u1ec9nh s\u1eeda l\u1ea1i m\u1ee5c ti\u00eau m\u1ed9t ch\u00fat \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang c\u00f3 kh\u1ea3 thi.<\/p>\n\n\n\n<p>Xem x\u00e9t l\u1ea1i v\u00ed d\u1ee5 \u1edf tr\u00ean, doanh nghi\u1ec7p th\u1ea5y r\u1eb1ng ti\u1ebfp c\u1eadn 10000 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau kh\u00f4ng th\u1ef1c t\u1ebf. Ban l\u00e3nh \u0111\u1ea1o \u0111\u00e3 c\u00f9ng ng\u1ed3i l\u1ea1i ph\u00e2n t\u00edch, v\u00e0 sau c\u00f9ng \u0111\u00e3 \u0111\u1eb7t ra m\u1ed9t m\u1ee5c ti\u00eau kh\u00e1c \u2013 v\u1eeba c\u1ee5 th\u1ec3, v\u1eeba c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 c\u00f3 t\u00ednh kh\u1ea3 thi: Ti\u1ebfp c\u1eadn 750 kh\u00e1ch h\u00e0ng \u1edf khu v\u1ef1c mi\u1ec1n B\u1eafc.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau n\u00e0y tuy c\u00f2n t\u00ednh th\u00e1ch th\u1ee9c nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-lien-k\u1ebft-no-v\u1edbi-cac-m\u1ee5c-tieu-l\u1edbn-h\u01a1n\">B\u01b0\u1edbc 5: Li\u00ean k\u1ebft n\u00f3 v\u1edbi c\u00e1c m\u1ee5c ti\u00eau l\u1edbn h\u01a1n<\/h3>\n\n\n\n<p>Nh\u00f3m d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd kh\u00f4ng? Ngay c\u1ea3 khi \u0111\u00f3 l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n, h\u00e3y \u0111\u1ea3m b\u1ea3o \u0111\u00e2y l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t m\u1ee5c ti\u00eau bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1: c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, c\u00f3 t\u00ednh kh\u1ea3 thi v\u00e0 c\u00f3 li\u00ean quan: Ti\u1ebfp c\u1eadn 750 kh\u00e1ch h\u00e0ng \u1edf khu v\u1ef1c mi\u1ec1n B\u1eafc \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng kinh doanh tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau n\u00e0y r\u00f5 r\u00e0ng l\u00e0 c\u00f3 k\u1ebft n\u1ed1i v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a c\u00f4ng ty l\u00e0 \u201cm\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng kinh doanh tr\u00ean to\u00e0n qu\u1ed1c\u201d. Tuy nhi\u00ean, \u0111i\u1ec3m c\u00f2n thi\u1ebfu c\u1ee7a m\u1ee5c ti\u00eau n\u00e0y l\u00e0 v\u1eabn ch\u01b0a n\u00eau \u0111\u01b0\u1ee3c th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-6-d\u1eb7t-ra-gi\u1edbi-h\u1ea1n-th\u1eddi-gian\">B\u01b0\u1edbc 6: \u0110\u1eb7t ra gi\u1edbi h\u1ea1n th\u1eddi gian<\/h3>\n\n\n\n<p>Khi n\u00e0o b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac qu\u00e1 tr\u00ecnh th\u1ef1c thi v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh? H\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 ng\u00e0y ho\u1eb7c khung th\u1eddi gian gi\u1edbi h\u1ea1n trong m\u1ee5c ti\u00eau SMART.<\/p>\n\n\n\n<p>M\u1ed9t m\u1ee5c ti\u00eau bao g\u1ed3m \u0111\u1ea7y \u0111\u1ee7 5 ti\u00eau ch\u00ed s\u1ebd l\u00e0: N\u0103m 2025, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c 750 kh\u00e1ch h\u00e0ng \u1edf khu v\u1ef1c mi\u1ec1n B\u1eafc \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng kinh doanh tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/mo-hinh-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? Top 15 m\u00f4 h\u00ecnh ti\u1ec1m n\u0103ng nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">4. Th\u00e1ch th\u1ee9c g\u1eb7p ph\u1ea3i c\u1ee7a m\u00f4 h\u00ecnh SMART v\u00e0 c\u00e1ch v\u01b0\u1ee3t qua<\/h2>\n\n\n\n<p>Tuy \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 chung l\u00e0 kh\u00e1 \u0111\u01a1n gi\u1ea3n, d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn, nh\u01b0ng khi b\u1eaft tay v\u00e0o tri\u1ec3n khai th\u00ec m\u00f4 h\u00ecnh n\u00e0y c\u0169ng \u0111\u1eb7t ra kh\u00e1 nhi\u1ec1u th\u00e1ch th\u1ee9c, d\u1eabn t\u1edbi vi\u1ec7c m\u00f4 h\u00ecnh kh\u00f4ng ph\u00e1t huy h\u1ebft s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3. M\u1ed9t v\u00e0i kh\u00f3 kh\u0103n ch\u00ednh khi \u00e1p d\u1ee5ng SMART c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:&nbsp;<\/p>\n\n\n\n<p><strong>Nh\u00e2n s\u1ef1 ch\u01b0a hi\u1ec3u \u0111\u00fang v\u00e0 \u0111\u1ee7 v\u1ec1 m\u00f4 h\u00ecnh SMART:<\/strong>&nbsp;\u0110\u1ec3 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c n\u00e0y, nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ai li\u00ean quan tr\u1ef1c ti\u1ebfp t\u1edbi \u0111\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 m\u00f4 h\u00ecnh n\u00e0y. Nh\u1eefng bu\u1ed5i \u0111\u00e0o t\u1ea1o, h\u01b0\u1edbng d\u1eabn v\u00e0 t\u00e0i li\u1ec7u \u0111\u1ec3 trau d\u1ed3i ki\u1ebfn th\u1ee9c s\u1ebd r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p><strong>Nh\u00e2n s\u1ef1 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau kh\u00f4ng li\u00ean quan:&nbsp;<\/strong>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u r\u1ea5t th\u01b0\u1eddng x\u1ea3y ra trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, do kh\u00f4ng ph\u1ea3i nh\u00e2n s\u1ef1 n\u00e0o c\u0169ng n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n c\u1ea3nh chung. \u0110\u1ec3 v\u01b0\u1ee3t qua \u0111i\u1ec1u n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao c\u00f3 th\u1ec3 tham gia g\u00f3p \u00fd v\u00e0 tham v\u1ea5n cho m\u1ee5c ti\u00eau SMART c\u1ee7a m\u1ed7i c\u1ea5p d\u01b0\u1edbi. \u0110\u1ed3ng th\u1eddi, tr\u01b0\u1edbc khi m\u1ed9t m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c 4 ti\u00eau ch\u00ed c\u00f2n l\u1ea1i.<\/p>\n\n\n\n<p><strong>Thi\u1ebfu qu\u00e1 tr\u00ecnh theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3:<\/strong>&nbsp;M\u00f4 h\u00ecnh SMART \u0111\u00f2i h\u1ecfi qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 nh\u1eb1m s\u1edbm h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. \u0110\u1ec3 v\u01b0\u1ee3t qua \u0111i\u1ec1u n\u00e0y, c\u1ea7n thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng theo d\u00f5i ch\u1ec9 s\u1ed1 v\u00e0 b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3, \u0111\u1ed3ng th\u1eddi quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n ho\u00e1, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau trong tr\u01b0\u1eddng h\u1ee3p c\u1ea7n thi\u1ebft.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/mo-hinh-smart-4.png\" alt=\"Smart Goal\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">5. K\u1ebft b\u00e0i<\/h2>\n\n\n\n<p>M\u00f4 h\u00ecnh x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau SMART l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 r\u1ea5t h\u1eefu d\u1ee5ng trong vi\u1ec7c gi\u00fap cho doanh nghi\u1ec7p \u0111\u1eb7t ra \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 kh\u1ea3 thi. Tuy v\u1eabn c\u00f2n nhi\u1ec1u th\u00e1ch th\u1ee9c n\u1ebfu \u00e1p d\u1ee5ng cho m\u1ed9t h\u1ec7 th\u1ed1ng l\u1edbn, nh\u01b0ng n\u1ebfu k\u1ebft h\u1ee3p th\u00eam s\u1ef1 nh\u1ea1y b\u00e9n, s\u1ef1 quy\u1ebft t\u00e2m c\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 thi\u1ebft l\u1eadp v\u00e0 theo d\u00f5i th\u1ef1c thi m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3, ch\u1eafc ch\u1eafn doanh nghi\u1ec7p s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i khi \u0111\u1eb7t ra m\u1ee5c ti\u00eau m\u00e0 kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?\u00a0M\u00f4 h\u00ecnh SMART\u00a0c\u00f3 th\u1ec3 l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho v\u1ea5n \u0111\u1ec1 \u0111\u00f3. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp nh\u1eefng m\u1ee5c ti\u00eau th\u00f4ng minh, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"ppma_author":[57],"class_list":["post-4556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-muc-tieu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec? \u0110\u1eb7t m\u1ee5c ti\u00eau \u201cth\u00f4ng minh\u201d v\u1edbi SMART<\/title>\n<meta name=\"description\" content=\"M\u00f4 h\u00ecnh SMART l\u00e0 g\u00ec? L\u1eadp m\u1ee5c ti\u00eau th\u00f4ng minh, c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, c\u00f3 li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n, th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng trong c\u00f4ng vi\u1ec7c\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/mo-hinh-smart\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec? \u0110\u1eb7t m\u1ee5c ti\u00eau \u201cth\u00f4ng minh\u201d v\u1edbi SMART\" \/>\n<meta property=\"og:description\" content=\"M\u00f4 h\u00ecnh SMART l\u00e0 g\u00ec? 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