{"id":4742,"date":"2024-04-08T11:50:05","date_gmt":"2024-04-08T04:50:05","guid":{"rendered":"https:\/\/blog.base.vn\/?p=4742"},"modified":"2025-08-09T10:15:45","modified_gmt":"2025-08-09T03:15:45","slug":"kpi-va-okr","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/kpi-va-okr\/","title":{"rendered":"KPI v\u00e0 OKR: C\u00f4ng c\u1ee5 n\u00e0o ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?"},"content":{"rendered":"\n<p>C\u1ea3 KPI v\u00e0 OKR \u0111\u1ec1u l\u00e0 nh\u1eefng m\u00f4 h\u00ecnh gi\u00fap doanh nghi\u1ec7p thi\u1ebft l\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee5c ti\u00eau kinh doanh. M\u1eb7c d\u00f9 ch\u00fang c\u00f3 \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng l\u00e0 v\u1eady, nh\u01b0ng gi\u1eefa ch\u00fang v\u1eabn t\u1ed3n t\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 \u00fd ngh\u0129a, vai tr\u00f2 v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>V\u1eady <strong>KPI v\u00e0 OKR<\/strong> kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o? Trong b\u00e0i vi\u1ebft sau \u0111\u00e2y, <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/kpi-va-okr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> s\u1ebd gi\u00fap doanh nghi\u1ec7p so s\u00e1nh KPI v\u00e0 OKR, c\u0169ng nh\u01b0 h\u01b0\u1edbng d\u1eabn c\u00e1ch k\u1ebft h\u1ee3p 2 m\u00f4 h\u00ecnh n\u00e0y v\u00e0o qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-kpi-va-okr-la-gi\"><strong>1. KPI v\u00e0 OKR l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-kpi-la-gi-d\u1eb7c-di\u1ec3m-vi-d\u1ee5\"><strong>1.1. KPI l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m? V\u00ed d\u1ee5?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>KPI<\/strong><\/a><strong>, vi\u1ebft t\u1eeb c\u1ee7a t\u1eeb Key Performance Indicator<\/strong>, l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 ho\u1eb7c m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n, ph\u00f2ng ban ho\u1eb7c c\u1ee7a to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p. T\u00f9y theo nhu c\u1ea7u \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 KPI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng d\u01b0\u1edbi d\u1ea1ng c\u00e1c t\u1ef7 l\u1ec7, s\u1ed1 li\u1ec7u, ch\u1ec9 ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng,\u2026<\/p>\n\n\n\n<p><strong>Trong m\u1ed9t doanh nghi\u1ec7p, ch\u1ec9 s\u1ed1 KPI th\u01b0\u1eddng mang c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 sau:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau chung: KPI \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb s\u1ef1 ph\u00e2n chia c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c x\u00e2y d\u1ef1ng KPI t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y m\u1ed7i c\u00e1 nh\u00e2n, ph\u00f2ng ban ho\u00e0n th\u00e0nh t\u1ed1t nhi\u1ec7m v\u1ee5 v\u00ec m\u1ee5c ti\u00eau chung.<\/li>\n\n\n\n<li>Ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 r\u00f5 r\u00e0ng: KPI gi\u00fap nh\u00e2n vi\u00ean c\u00e1c c\u1ea5p hi\u1ec3u r\u00f5 vai tr\u00f2, tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh trong t\u1ed5 ch\u1ee9c, c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n trong m\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 kh\u00e1ch quan, minh b\u1ea1ch: KPI cung c\u1ea5p c\u01a1 s\u1edf th\u1ef1c t\u1ebf \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 minh b\u1ea1ch nh\u1ea5t.<\/li>\n\n\n\n<li>\u0110\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng: KPI gi\u00fap c\u00e1c th\u00e0nh vi\u00ean nh\u1eadn bi\u1ebft nh\u1eefng c\u00f4ng vi\u1ec7c v\u00e0 nhi\u1ec7m v\u1ee5 tr\u1ecdng \u0111i\u1ec3m. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf tr\u01b0\u1eddng h\u1ee3p nh\u00e2n vi\u00ean sa \u0111\u00e0 v\u00e0o c\u00e1c c\u00f4ng vi\u1ec7c kh\u00f4ng c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n<li>Cung c\u1ea5p d\u1eef li\u1ec7u quan tr\u1ecdng: KPI cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1eeb t\u1ed5ng th\u1ec3 \u0111\u1ebfn chi ti\u1ebft hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, c\u1ea5p l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi gi\u1ea3i quy\u1ebft c\u00e1c kh\u00f3 kh\u0103n, v\u01b0\u1edbng m\u1eafc v\u00e0 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00ed d\u1ee5 sau \u0111\u00e2y s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u h\u01a1n v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ch\u1ec9 s\u1ed1 KPI:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KPI \u0111\u1ed1i v\u1edbi c\u1ea5p l\u00e3nh \u0111\u1ea1o: t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng 150%\/n\u0103m; t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi t\u0103ng 50%\/th\u00e1ng; gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t 30%\/th\u00e1ng;&#8230;<\/li>\n\n\n\n<li>KPI \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi: bao g\u1ed3m c\u00e1c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c ri\u00eang l\u1ebb nh\u01b0 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c 20 h\u1ee3p \u0111\u1ed3ng\/th\u00e1ng; li\u00ean h\u1ec7 30 kh\u00e1ch h\u00e0ng\/ng\u00e0y; tuy\u1ec3n d\u1ee5ng 5 nh\u00e2n s\u1ef1\/tu\u1ea7n;&#8230;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/kpi-va-okr-1-1024x819.jpg\" alt=\"OKRs v\u00e0 KPI\"\/><figcaption class=\"wp-element-caption\"><em>OKRs v\u00e0 KPI<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-okr-la-gi-d\u1eb7c-di\u1ec3m-vi-d\u1ee5\"><strong>1.2. OKR l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m? V\u00ed d\u1ee5?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/okr-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>OKR<\/strong><\/a><strong>, vi\u1ebft t\u1eaft c\u1ee7a Objectives and Key Results<\/strong>, l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p, ph\u00f2ng ban v\u00e0 c\u00e1 nh\u00e2n thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p><strong>V\u1ec1 c\u01a1 b\u1ea3n, OKR \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh b\u1edfi 2 y\u1ebfu t\u1ed1 sau:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objectives (M\u1ee5c ti\u00eau): \u201cDoanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?\u201d. \u0110\u00e2y l\u00e0 \u0111\u00edch \u0111\u1ebfn m\u00e0 doanh nghi\u1ec7p, ph\u00f2ng ban v\u00e0 c\u00e1 nh\u00e2n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u01b0ng c\u0169ng ph\u1ea3i mang t\u00ednh th\u1eed th\u00e1ch.<\/li>\n\n\n\n<li>Key Results (K\u1ebft qu\u1ea3 then ch\u1ed1t): \u201cDoanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3 b\u1eb1ng c\u00e1ch n\u00e0o?\u201d. K\u1ebft qu\u1ea3 then ch\u1ed1t l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a t\u1ed5 ch\u1ee9c, \u0111\u01a1n v\u1ecb ho\u1eb7c c\u00e1 nh\u00e2n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Ch\u00fang c\u1ea7n ph\u1ea3i c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1eddi h\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00ed d\u1ee5 d\u1ec5 h\u00ecnh dung v\u1ec1 OKR:<\/strong><\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty cung c\u1ea5p ph\u1ea7n m\u1ec1m \u0111\u00e3 thi\u1ebft l\u1eadp OKR cho n\u0103m 2024 nh\u01b0 sau:<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau (Objectives) chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty: Tr\u1edf th\u00e0nh 1 c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf ph\u1ea7n m\u1ec1m.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key Result 1: T\u0103ng tr\u01b0\u1edfng doanh thu 30%<\/li>\n\n\n\n<li>Key Result 2: T\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi 20%<\/li>\n\n\n\n<li>Key Result 3: Ph\u00e1t h\u00e0nh 5 s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m m\u1edbi<\/li>\n<\/ul>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ea5p b\u1ed9 ph\u1eadn: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m m\u1edbi.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key Result 1: Ph\u00e1t h\u00e0nh ph\u1ea7n m\u1ec1m A trong qu\u00fd I<\/li>\n\n\n\n<li>Key Result 2: Thu h\u00fat 5.000 kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m A trong qu\u00fd II<\/li>\n<\/ul>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t Nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m: Ho\u00e0n thi\u1ec7n 3 ch\u1ee9c n\u0103ng m\u1edbi cho ph\u1ea7n m\u1ec1m A trong qu\u00fd I.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key Result 1: Ho\u00e0n thi\u1ec7n ch\u1ee9c n\u0103ng F trong v\u00f2ng 1 th\u00e1ng<\/li>\n\n\n\n<li>Key Result 2: 80% kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed h\u00e0i l\u00f2ng v\u1edbi ch\u1ee9c n\u0103ng F<\/li>\n<\/ul>\n\n\n\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ee5c ti\u00eau chung c\u1ee7a c\u00f4ng ty, \u0111\u01b0\u1ee3c c\u1ea5p l\u00e3nh \u0111\u1ea1o h\u01b0\u1edbng \u0111\u1ebfn. Key Results, hay k\u1ebft qu\u1ea3 then ch\u1ed1t, l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3, gi\u00fap c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/signup.base.vn\/ebook-hieu-ve-okr\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/kpi-va-okr\/\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/CIDEkx_4XM84dZVY_9a-XGti7oRUHztWbPR37cj9hTRAN0TefZP1puwLvfNfCLAzo98hPgCdRLBHjYX9aaGgnFGSjbXR6Jo6PODHv2CWDxXNQ5kbrCDcoyy0JDrrVPYjSnyKIxkyWauz9NgsE8h7W-I\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-so-sanh-kpi-va-okr\"><strong>2. So s\u00e1nh KPI v\u00e0 OKR<\/strong><\/h2>\n\n\n\n<p><strong>KPI v\u00e0 OKR<\/strong> \u0111\u1ec1u l\u00e0 nh\u1eefng m\u00f4 h\u00ecnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p. Tuy v\u1eady, gi\u1eefa ch\u00fang c\u00f3 nh\u1eefng \u0111i\u1ec3m gi\u1ed1ng nhau v\u00e0 kh\u00e1c nhau nh\u01b0 sau:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/so-sanh-kpi-va-okr-819x1024.jpg\" alt=\"So s\u00e1nh KPI v\u00e0 OKR\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-gi\u1ed1ng-nhau\"><strong>2.1. Gi\u1ed1ng nhau<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c: <\/strong>KPI v\u00e0 OKR \u0111\u1ec1u c\u00f3 ch\u1ee9c n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1 nh\u00e2n, ph\u00f2ng ban v\u00e0 t\u1ed5 ch\u1ee9c. Key Performance trong KPI ho\u1eb7c Key Results trong OKR \u0111\u1ec1u c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed nh\u01b0: c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c v\u00e0 d\u1ec5 d\u00e0ng ph\u00e2n \u0111\u1ecbnh \u0111\u00fang sai.<\/li>\n\n\n\n<li><strong>Ki\u1ec3m so\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean: <\/strong>Khi s\u1eed d\u1ee5ng hai ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n s\u1ef1 ki\u1ec3m so\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean, \u0111\u1ecbnh k\u1ef3 t\u1eeb c\u1ea5p l\u00e3nh \u0111\u1ea1o \u0111\u1ebfn c\u1ea5p qu\u1ea3n l\u00fd v\u00e0 t\u1eebng nh\u00e2n vi\u00ean.<\/li>\n\n\n\n<li><strong>\u00c1p d\u1ee5ng cho m\u1ecdi c\u1ea5p \u0111\u1ed9 v\u00e0 quy m\u00f4 doanh nghi\u1ec7p:<\/strong> C\u1ea3 KPI v\u00e0 OKR \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ecdi c\u1ea5p \u0111\u1ed9 nh\u00e2n vi\u00ean v\u00e0 m\u1ecdi quy m\u00f4 doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-khac-nhau\"><strong>2.2. Kh\u00e1c nhau<\/strong><\/h3>\n\n\n\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa KPI v\u00e0 OKR \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh qua 4 kh\u00eda c\u1ea1nh: tr\u1ecdng t\u00e2m \u00e1p d\u1ee5ng, m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng, m\u1ee9c \u0111\u1ed9 linh ho\u1ea1t v\u00e0 \u00fd ngh\u0129a.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-khac-bi\u1ec7t-1-tr\u1ecdng-tam-ap-d\u1ee5ng\"><strong>Kh\u00e1c bi\u1ec7t 1: Tr\u1ecdng t\u00e2m \u00e1p d\u1ee5ng<\/strong><\/h4>\n\n\n\n<p>KPI t\u1eadp trung v\u00e0o &#8220;I&#8221;, t\u1ee9c l\u00e0 Indicator &#8211; c\u00e1c ch\u1ec9 s\u1ed1. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y th\u01b0\u1eddng l\u00e0 c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3, \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp t\u1eeb c\u00e1c ph\u00e9p t\u00ednh li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, OKR \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o &#8220;O&#8221;, t\u1ee9c l\u00e0 Objective &#8211; M\u1ee5c ti\u00eau. B\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi: \u201c\u0110\u00edch \u0111\u1ebfn c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec?\u201d, \u201cM\u1ee5c ti\u00eau v\u1ec1 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh trong t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p?\u201d, nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c K\u1ebft qu\u1ea3 then ch\u1ed1t nh\u1eb1m th\u1ef1c hi\u1ec7n h\u00f3a c\u00e1c m\u1ee5c ti\u00eau l\u1edbn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-khac-bi\u1ec7t-2-m\u1ee5c-dich-s\u1eed-d\u1ee5ng\"><strong>Kh\u00e1c bi\u1ec7t 2: M\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng<\/strong><\/h4>\n\n\n\n<p>KPI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc, th\u01b0\u1eddng l\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed. Ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a KPI l\u00e0 d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch minh b\u1ea1ch v\u00e0 kh\u00e1ch quan d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf, m\u00e0 kh\u00f4ng c\u1ea7n gi\u1ea3i th\u00edch c\u00e2u h\u1ecfi t\u1ea1i sao l\u1ea1i c\u1ea7n v\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c con s\u1ed1 \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<p>C\u00f2n v\u1edbi OKR, doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t ra nh\u1eefng M\u1ee5c ti\u00eau mang t\u00ednh tham v\u1ecdng, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c K\u1ebft qu\u1ea3 then ch\u1ed1t \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a M\u1ee5c ti\u00eau \u0111\u00f3. Mu\u1ed1n M\u1ee5c ti\u00eau tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c th\u00ec nh\u00e2n vi\u00ean c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-khac-bi\u1ec7t-3-m\u1ee9c-d\u1ed9-linh-ho\u1ea1t-c\u1ee7a-m\u1ed7i-mo-hinh\"><strong>Kh\u00e1c bi\u1ec7t 3: M\u1ee9c \u0111\u1ed9 linh ho\u1ea1t c\u1ee7a m\u1ed7i m\u00f4 h\u00ecnh<\/strong><\/h4>\n\n\n\n<p>KPI th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y ho\u1eb7c h\u00e0ng tu\u1ea7n c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean v\u00e0 b\u1ed9 ph\u1eadn. C\u00e1c ch\u1ec9 s\u1ed1 KPI th\u01b0\u1eddng c\u1ed1 \u0111\u1ecbnh v\u00e0 kh\u00f4ng th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i. N\u1ebfu m\u1ed9t nh\u00e2n vi\u00ean ch\u01b0a \u0111\u1ea1t KPI c\u1ee7a tu\u1ea7n n\u00e0y, ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp KPI \u1edf tu\u1ea7n k\u1ebf ti\u1ebfp. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i theo d\u00f5i KPI s\u00e1t sao \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh c\u00f4ng vi\u1ec7c.&nbsp;<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, OKR kh\u00f4ng d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c m\u1ed7i ng\u00e0y. Thay v\u00e0o \u0111\u00f3, OKR l\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, v\u00ed d\u1ee5 nh\u01b0 theo qu\u00fd ho\u1eb7c theo n\u0103m.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-khac-bi\u1ec7t-4-y-nghia-c\u1ee7a-m\u1ed7i-mo-hinh\"><strong>Kh\u00e1c bi\u1ec7t 4: \u00dd ngh\u0129a c\u1ee7a m\u1ed7i m\u00f4 h\u00ecnh<\/strong><\/h4>\n\n\n\n<p>KPI gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u00e1nh gi\u00e1 xem nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c c\u00f3 t\u1ed1t hay kh\u00f4ng. Trong khi \u0111\u00f3, n\u1ebfu ch\u1ec9 s\u1ed1 OKR \u1ed5n \u0111\u1ecbnh qua c\u00e1c chu k\u1ef3 kinh doanh, nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau tham v\u1ecdng h\u01a1n, th\u1eed th\u00e1ch h\u01a1n \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00f9ng nhau chinh ph\u1ee5c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-vi-d\u1ee5-cho-th\u1ea5y-kpi-va-okr-khac-nhau-nh\u01b0-th\u1ebf-nao\">2.3. V\u00ed d\u1ee5 cho th\u1ea5y KPI v\u00e0 OKR kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o<\/h3>\n\n\n\n<p>Gi\u1ea3 s\u1eed, m\u1ed9t c\u00f4ng ty kinh doanh thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed \u0111\u00e3 thi\u1ebft l\u1eadp m\u00f4 h\u00ecnh KPI, OKR nh\u01b0 sau:<\/p>\n\n\n\n<p><strong>\u0110\u1ed1i v\u1edbi ch\u1ec9 s\u1ed1 KPI:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau c\u1ee7a KPI: T\u0103ng tr\u01b0\u1edfng doanh thu m\u1ed7i th\u00e1ng<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 KPI: T\u0103ng tr\u01b0\u1edfng doanh thu m\u1ed7i th\u00e1ng t\u1eeb 10 t\u1ef7 \u0111\u1ed3ng l\u00ean 12 t\u1ef7 \u0111\u1ed3ng<\/li>\n\n\n\n<li>C\u00e1ch \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 KPI: Doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn trong <a href=\"https:\/\/base.vn\/blog\/phan-mem-kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m KPI<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110\u1ed1i v\u1edbi ch\u1ec9 s\u1ed1 OKR:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau c\u1ee7a OKR: C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>K\u1ebft qu\u1ea3 then ch\u1ed1t c\u1ea7n \u0111\u1ea1t:\n<ul class=\"wp-block-list\">\n<li>T\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i mua h\u00e0ng t\u1eeb 50% l\u00ean 80% trong v\u00f2ng 6 th\u00e1ng<\/li>\n\n\n\n<li>T\u0103ng s\u1ed1 l\u01b0\u1ee3t \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng t\u1eeb 200 l\u01b0\u1ee3t\/th\u00e1ng l\u00ean 500 l\u01b0\u1ee3t\/th\u00e1ng trong v\u00f2ng 1 n\u0103m<\/li>\n\n\n\n<li>T\u0103ng t\u1ef7 l\u1ec7 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau mua t\u1eeb 30% l\u00ean 50% m\u1ed7i th\u00e1ng<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>C\u00e1ch \u0111o l\u01b0\u1eddng OKR:\n<ul class=\"wp-block-list\">\n<li>T\u1ef7 l\u1ec7 doanh s\u1ed1 t\u1eeb kh\u00e1ch h\u00e0ng quay l\u1ea1i \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ef7 l\u1ec7 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng t\u00e1i mua so v\u1edbi t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng.<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t \u0111\u00e1nh gi\u00e1 tr\u00ean website v\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty, bao g\u1ed3m Facebook, TikTok, Instagram.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 ch\u0103m s\u00f3c h\u1eadu m\u00e3i \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ef7 l\u1ec7 cu\u1ed9c g\u1ecdi ho\u1eb7c email tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng sau khi mua.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ebft lu\u1eadn:<\/strong> Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t trong vi\u1ec7c thi\u1ebft l\u1eadp, \u0111o l\u01b0\u1eddng KPI v\u00e0 OKR c\u1ee7a c\u00f4ng ty n\u00e0y qua:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed1i v\u1edbi KPI, c\u00f4ng ty \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o \u201ct\u0103ng tr\u01b0\u1edfng doanh thu m\u1ed7i th\u00e1ng\u201d v\u00e0 c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3<\/li>\n\n\n\n<li>Trong khi \u0111\u00f3, OKR t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau \u201cc\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u201d v\u00e0 c\u00e1c k\u1ebft qu\u1ea3 then ch\u1ed1t \u0111\u1ec3 th\u1ef1c hi\u1ec7n h\u00f3a m\u1ee5c ti\u00eau \u0111\u00f3.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-h\u01b0\u1edbng-d\u1eabn-chuy\u1ec3n-d\u1ed5i-t\u1eeb-kpi-sang-okr\"><strong>3. H\u01b0\u1edbng d\u1eabn chuy\u1ec3n \u0111\u1ed5i t\u1eeb KPI sang OKR<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/kpi-va-okr-1-1-1024x819.jpg\" alt=\"OKRs v\u00e0 KPI\"\/><\/figure><\/div>\n\n\n<p>Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00f4 h\u00ecnh KPI sang ph\u01b0\u01a1ng ph\u00e1p OKR c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo \u0111\u00fang tr\u00ecnh t\u1ef1 v\u1edbi \u0111\u1ea7y \u0111\u1ee7 4 b\u01b0\u1edbc sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-thi\u1ebft-l\u1eadp-m\u1ee5c-tieu-chung-objectives-o\"><strong>B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chung (Objectives &#8211; O)<\/strong><\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau trong OKR kh\u00f4ng ph\u1ea3i l\u00e0 ph\u01b0\u01a1ng ph\u00e1p d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. V\u00ec v\u1eady, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 sao ch\u00e9p nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a KPI \u0111\u1ec3 \u0111em sang OKR. Thay v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp OKR m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-s\u1eed-d\u1ee5ng-kpi-nh\u01b0-la-cac-k\u1ebft-qu\u1ea3-then-ch\u1ed1t-key-results-krs\"><strong>B\u01b0\u1edbc 2: S\u1eed d\u1ee5ng KPI nh\u01b0 l\u00e0 c\u00e1c k\u1ebft qu\u1ea3 then ch\u1ed1t (Key Results &#8211; KRs)<\/strong><\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a OKR, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh \u201cbi\u1ebfn\u201d KPI tr\u1edf th\u00e0nh c\u00e1c K\u1ebft qu\u1ea3 then ch\u1ed1t.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng K\u1ebft qu\u1ea3 then ch\u1ed1t c\u00e0ng \u00edt th\u00ec m\u1ee5c ti\u00eau chung c\u00e0ng d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 h\u00ecnh dung. <a href=\"https:\/\/felipecastro.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Felip Castro<\/a> \u2013 m\u1ed9t chuy\u00ean gia v\u1ec1 OKR \u0111\u00e3 \u0111\u01b0a ra l\u1eddi khuy\u00ean r\u1eb1ng m\u1ed7i O kh\u00f4ng n\u00ean c\u00f3 qu\u00e1 10 KR, v\u00e0 con s\u1ed1 n\u00e0y c\u00e0ng \u00edt th\u00ec c\u00e0ng d\u1ec5 hi\u1ec3u v\u00e0 tri\u1ec3n khai th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-tinh-ch\u1ec9nh-cac-k\u1ebft-qu\u1ea3-then-ch\u1ed1t\"><strong>B\u01b0\u1edbc 3: Tinh ch\u1ec9nh c\u00e1c K\u1ebft qu\u1ea3 then ch\u1ed1t<\/strong><\/h3>\n\n\n\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch chu\u1ea9n x\u00e1c c\u00e1c K\u1ebft qu\u1ea3 then ch\u1ed1t trong OKR l\u00e0 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SMART. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S &#8211; C\u1ee5 th\u1ec3: C\u00e1c KR \u0111\u00e3 tr\u1edf n\u00ean c\u1ee5 th\u1ec3 v\u00e0 d\u1ec5 hi\u1ec3u ch\u01b0a?<\/li>\n\n\n\n<li>M &#8211; C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c: C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c KR kh\u00f4ng?<\/li>\n\n\n\n<li>A &#8211; C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c: C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c KR trong th\u1ef1c t\u1ebf kh\u00f4ng?<\/li>\n\n\n\n<li>R &#8211; C\u00f3 li\u00ean quan: C\u00e1c KR c\u00f3 h\u1ed7 tr\u1ee3 cho m\u1ee5c ti\u00eau chung kh\u00f4ng?<\/li>\n\n\n\n<li>T &#8211; C\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian: Th\u1eddi h\u1ea1n \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c KR l\u00e0 bao l\u00e2u?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-s\u1eed-d\u1ee5ng-cong-c\u1ee5-giam-sat-tri\u1ec3n-khai-phu-h\u1ee3p\"><strong>B\u01b0\u1edbc 4: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 gi\u00e1m s\u00e1t tri\u1ec3n khai ph\u00f9 h\u1ee3p<\/strong><\/h3>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb KPI sang OKR kh\u00f4ng h\u1ec1 nhanh ch\u00f3ng v\u00e0 \u0111\u01a1n gi\u1ea3n, k\u1ec3 c\u1ea3 v\u1ec1 kh\u00eda c\u1ea1nh con ng\u01b0\u1eddi l\u1eabn ph\u01b0\u01a1ng ph\u00e1p.<\/p>\n\n\n\n<p>N\u1ebfu x\u00e9t v\u1ec1 y\u1ebfu t\u1ed1 nh\u00e2n l\u1ef1c, kh\u00f4ng ph\u1ea3i c\u00f4ng ty n\u00e0o c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n vi\u00ean t\u00e0i n\u0103ng, ch\u1ee7 \u0111\u1ed9ng v\u00e0 cam k\u1ebft hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>C\u00f2n v\u1ec1 m\u1eb7t ph\u01b0\u01a1ng ph\u00e1p, l\u00e0m \u0111\u00fang theo \u201cnguy\u00ean t\u1eafc OKR\u201d l\u00e0 r\u1ea5t kh\u00f3. Vi\u1ec7c \u0111\u1ea3m b\u1ea3o M\u1ee5c ti\u00eau truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 K\u1ebft qu\u1ea3 then ch\u1ed1t ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m v\u00f4 c\u00f9ng m\u01a1 h\u1ed3. H\u01a1n n\u1eefa, c\u00f4ng ty l\u1ea1i kh\u00f4ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i hay ngu\u1ed3n l\u1ef1c cho nh\u1eefng ph\u00e9p th\u1eed v\u00e0 th\u1ea5t b\u1ea1i khi tri\u1ec3n khai OKR.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng l\u00fd do v\u00ec sao doanh nghi\u1ec7p c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ec3 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a KPI v\u00e0 OKR, c\u0169ng nh\u01b0 thi\u1ebft l\u1eadp, theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 khoa h\u1ecdc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vi-d\u1ee5-minh-h\u1ecda-chuy\u1ec3n-d\u1ed5i-t\u1eeb-kpi-sang-okr\"><strong>V\u00ed d\u1ee5 minh h\u1ecda chuy\u1ec3n \u0111\u1ed5i t\u1eeb KPI sang OKR<\/strong><\/h3>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00f4 h\u00ecnh KPI sang m\u00f4 h\u00ecnh OKR \u0111\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng h\u01a1n:<\/p>\n\n\n\n<p><strong>Ch\u1ec9 s\u1ed1 KPI: <\/strong>T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m Y l\u00ean 30% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>Ti\u1ebfn h\u00e0nh chuy\u1ec3n \u0111\u1ed5i KPI th\u00e0nh OKR:<\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau (Objectives): <\/strong>T\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn s\u1ea3n ph\u1ea9m Y trong qu\u00fd I<\/p>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3 then ch\u1ed1t (Key Results):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng l\u01b0\u1ee3t truy c\u1eadp (Traffic) trang s\u1ea3n ph\u1ea9m: T\u1eeb 5000 l\u01b0\u1ee3t\/th\u00e1ng l\u00ean 10000 l\u01b0\u1ee3t\/th\u00e1ng trong 3 th\u00e1ng<\/li>\n\n\n\n<li>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate): T\u1eeb 5% l\u00ean 8% trong 6 th\u00e1ng. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ef7 l\u1ec7 gi\u1eefa t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed5ng s\u1ed1 \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li>K\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng th\u00e0nh c\u00f4ng v\u1edbi \u00edt nh\u1ea5t 5 k\u00eanh \u0111\u1ed1i t\u00e1c m\u1edbi \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn trong qu\u00fd I.<\/li>\n<\/ul>\n\n\n\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, M\u1ee5c ti\u00eau chung (Objectives) kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn m\u00e0 c\u00f2n t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m Y.<\/p>\n\n\n\n<p>3 K\u1ebft qu\u1ea3 then ch\u1ed1t (Key Results) \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 ti\u1ebfn tri\u1ec3n c\u1ee7a m\u1ee5c ti\u00eau n\u00e0y. Theo \u0111\u00f3, m\u1ed7i K\u1ebft qu\u1ea3 then ch\u1ed1t t\u1eadp trung v\u00e0o c\u00e1c KPI li\u00ean quan \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 k\u00eanh qu\u1ea3ng b\u00e1 m\u1edbi. Th\u00f4ng qua \u0111\u00f3, M\u1ee5c ti\u00eau chung tr\u1edf n\u00ean d\u1ec5 h\u00ecnh dung h\u01a1n, gi\u00fap cho nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-tren-th\u1ef1c-t\u1ebf-doanh-nghi\u1ec7p-nen-s\u1eed-d\u1ee5ng-kpi-hay-okr\"><strong>4. Tr\u00ean th\u1ef1c t\u1ebf, doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng KPI hay OKR?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-doanh-nghi\u1ec7p-co-th\u1ec3-s\u1eed-d\u1ee5ng-k\u1ebft-h\u1ee3p-kpi-va-okr-khong\"><strong>4.1. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p KPI v\u00e0 OKR kh\u00f4ng?<\/strong><\/h3>\n\n\n\n<p>Khi \u0111\u00e3 hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa KPI v\u00e0 OKR, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1ebd ph\u00e2n v\u00e2n kh\u00f4ng bi\u1ebft n\u00ean s\u1eed d\u1ee5ng KPI hay OKR \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng cho t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>KPI ph\u00f9 h\u1ee3p trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p:<\/strong> doanh nghi\u1ec7p \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh, v\u1edbi m\u1ed9t khu\u00f4n kh\u1ed5 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp b\u00e0i b\u1ea3n, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 ho\u00e0n thi\u1ec7n v\u1edbi ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t.<\/li>\n\n\n\n<li><strong>OKR ph\u00f9 h\u1ee3p trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p: <\/strong>doanh nghi\u1ec7p c\u00f3 t\u1ea7m nh\u00ecn l\u1edbn h\u01a1n ho\u1eb7c c\u00f3 kh\u00e1t v\u1ecdng thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh. M\u00f4 h\u00ecnh OKR cung c\u1ea5p cho doanh nghi\u1ec7p s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 m\u1edf r\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau th\u1eed th\u00e1ch h\u01a1n.<\/li>\n\n\n\n<li>Tr\u00ean th\u1ef1c t\u1ebf, doanh nghi\u1ec7p <strong>ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p KPI v\u00e0 OKR<\/strong>, \u0111\u1ec3 ch\u00fang h\u1ed7 tr\u1ee3 l\u1eabn nhau cho c\u00e1c lo\u1ea1i m\u1ee5c ti\u00eau kh\u00e1c nhau.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-k\u1ebft-h\u1ee3p-kpi-va-okr-trong-qu\u1ea3n-tr\u1ecb-m\u1ee5c-tieu-nh\u01b0-th\u1ebf-nao\"><strong>4.2. K\u1ebft h\u1ee3p KPI v\u00e0 OKR trong qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi KPI v\u00e0 OKR, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 c\u00e1ch sau:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cach-1-k\u1ebft-h\u1ee3p-kpi-vao-trong-okr-framework\"><strong>C\u00e1ch 1: K\u1ebft h\u1ee3p KPI v\u00e0o trong OKR framework<\/strong><\/h4>\n\n\n\n<p>K\u1ebft h\u1ee3p KPI v\u00e0o OKR framework ngh\u0129a l\u00e0 doanh nghi\u1ec7p <strong>s\u1eed d\u1ee5ng KPI nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c K\u1ebft qu\u1ea3 then ch\u1ed1t trong OKR<\/strong>, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb KPI sang OKR \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ph\u00eda tr\u00ean.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cach-2-s\u1eed-d\u1ee5ng-c\u1ea3-2-lo\u1ea1i-m\u1ee5c-tieu-kpi-va-okr\"><strong>C\u00e1ch 2: S\u1eed d\u1ee5ng c\u1ea3 2 lo\u1ea1i m\u1ee5c ti\u00eau KPI v\u00e0 OKR<\/strong><\/h4>\n\n\n\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi m\u1ee5c ti\u00eau d\u1ea1ng KPI v\u00e0 m\u1ee5c ti\u00eau d\u1ea1ng OKR gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i (KPI) v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ti\u1ebfn b\u1ed9 trong d\u00e0i h\u1ea1n (OKR).<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p s\u1ebd <strong>thi\u1ebft l\u1eadp m\u1ed9t ph\u1ea7n c\u1ee7a k\u1ebf ho\u1ea1ch d\u01b0\u1edbi d\u1ea1ng m\u1ee5c ti\u00eau KPI, trong khi m\u1ed9t ph\u1ea7n kh\u00e1c d\u01b0\u1edbi d\u1ea1ng m\u1ee5c ti\u00eau OKR<\/strong>. C\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng m\u1ee5c ti\u00eau d\u1ea1ng KPI \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i. V\u00ed d\u1ee5, KPI c\u00f3 th\u1ec3 l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u01b0\u1ee3t truy c\u1eadp website, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c. C\u00e1c KPI n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u \u0111\u00e3 c\u00f3 tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng m\u1ee5c ti\u00eau d\u1ea1ng OKR \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. N\u00f3i c\u00e1ch kh\u00e1c, doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng OKR \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t t\u1ea7m nh\u00ecn tham v\u1ecdng h\u01a1n v\u1edbi c\u00e1c K\u1ebft qu\u1ea3 then ch\u1ed1t ph\u1ea3n \u00e1nh m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/phan-mem-okr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Review chi ti\u1ebft: Top 12 ph\u1ea7n m\u1ec1m OKR t\u1ea1i Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/base.vn\/app\/goal?utm_source=base-blog&amp;utm_content=base.vn\/blog\/kpi-va-okr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Base Goal<\/strong><\/a><strong> l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p Qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau linh ho\u1ea1t b\u1eb1ng c\u00e1ch dung h\u00f2a c\u1ea3 2 ph\u01b0\u01a1ng ph\u00e1p KPI v\u00e0 OKR. <\/strong>Kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 l\u1eadp v\u00e0 theo d\u00f5i m\u1ee5c ti\u00eau, Base Goal c\u00f2n cho ph\u00e9p doanh nghi\u1ec7p g\u1eafn m\u1ee5c ti\u00eau v\u1edbi t\u1eebng k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u1ea5p qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Base Goal gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau qua c\u00e1c b\u01b0\u1edbc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thi\u1ebft l\u1eadp c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c (bao g\u1ed3m c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 \u0111\u1ed9i nh\u00f3m trong c\u00f4ng ty), c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee5c ti\u00eau (metrics) v\u00e0 chu k\u1ef3 th\u1eddi gian \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau (cycle)<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho m\u1ed7i nh\u00e2n vi\u00ean, bao g\u1ed3m: m\u1ee5c ti\u00eau thu\u1ed9c chu k\u1ef3 n\u00e0o, m\u1ee5c ti\u00eau thu\u1ed9c \u0111\u1ed9i nh\u00f3m n\u00e0o, l\u00e0 m\u1ee5c ti\u00eau OKR hay KPI, v\u00e0 m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c t\u1ea1o cho ai (cho b\u1ea3n th\u00e2n nh\u00e2n vi\u00ean hay cho ng\u01b0\u1eddi kh\u00e1c)<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean, \u0111\u1ed9i nh\u00f3m v\u00e0 ph\u00f2ng ban b\u1eb1ng c\u00e1c giao di\u1ec7n qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau t\u1ed5ng quan, m\u1ee5c ti\u00eau theo th\u00e0nh vi\u00ean ho\u1eb7c m\u1ee5c ti\u00eau theo s\u01a1 \u0111\u1ed3 c\u00e2y (li\u00ean k\u1ebft gi\u1eefa c\u00e1c ph\u00f2ng ban)<\/li>\n\n\n\n<li>C\u1eadp nh\u1eadt v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee5c ti\u00eau, bao g\u1ed3m ti\u1ebfn \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau do nh\u00e2n vi\u00ean t\u1ef1 c\u1eadp nh\u1eadt hay do qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1<\/li>\n\n\n\n<li>B\u00e1o c\u00e1o c\u00e1c s\u1ed1 li\u1ec7u trong chu k\u1ef3, bao g\u1ed3m m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean, \u0111\u1ed9i nh\u00f3m hay c\u1ee7a to\u00e0n c\u00f4ng ty.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/base.vn\/app\/goal?utm_source=base-blog&amp;utm_content=base.vn\/blog\/kpi-va-okr\/\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/a-1vqkyobCGxLjNV6jjRYtJx25FViGDhzf9I7JSb6IhLnCEjWAOgri2zoR3O_e3eyj_0Crg1jVvHesdFKYtH4Pe6uw4BWw7y0OlPQftcG-cqhEagoNERqtMLcSiydHf3FIuRepMOn7cxu8KJn96_sNk\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-m\u1ed9t-s\u1ed1-l\u01b0u-y-d\u1ec3-tri\u1ec3n-khai-kpi-va-okr-d\u1ea1t-hi\u1ec7u-qu\u1ea3-t\u1ed1t-nh\u1ea5t\"><strong>5. M\u1ed9t s\u1ed1 l\u01b0u \u00fd \u0111\u1ec3 tri\u1ec3n khai KPI v\u00e0 OKR \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-l\u1ed7i-sai-c\u1ea7n-tranh-khi-tri\u1ec3n-khai-kpi\"><strong>5.1. L\u1ed7i sai c\u1ea7n tr\u00e1nh khi tri\u1ec3n khai KPI<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thi\u1ebft l\u1eadp KPI m\u01a1 h\u1ed3: <\/strong>N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng thi\u1ebft l\u1eadp c\u00e1c KPI c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng, vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n s\u1ebd tr\u1edf n\u00ean r\u1ea5t kh\u00f3 kh\u0103n.<\/li>\n\n\n\n<li><strong>Thi\u1ebfu s\u1ef1 t\u01b0\u01a1ng t\u00e1c: <\/strong>N\u1ebfu c\u1ea5p qu\u1ea3n l\u00fd kh\u00f4ng ph\u1ed5 bi\u1ebfn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a KPI, nh\u00e2n vi\u00ean s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c hi\u1ec3u r\u00f5 vai tr\u00f2, tr\u00e1ch nhi\u1ec7m v\u00e0 cam k\u1ebft hi\u1ec7u su\u1ea5t.<\/li>\n\n\n\n<li><strong>KPI kh\u00f4ng li\u00ean quan t\u1edbi m\u1ee5c ti\u00eau:<\/strong> Vi\u1ec7c \u0111\u1ec1 ra c\u00e1c KPI kh\u00f4ng c\u00f3 \u00edch cho m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c s\u1ebd khi\u1ebfn doanh nghi\u1ec7p l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-l\u1ed7i-sai-c\u1ea7n-tranh-khi-tri\u1ec3n-khai-okr\"><strong>5.2. L\u1ed7i sai c\u1ea7n tr\u00e1nh khi tri\u1ec3n khai OKR<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u00e1 t\u1ea3i: <\/strong>Vi\u1ec7t thi\u1ebft l\u1eadp qu\u00e1 nhi\u1ec1u K\u1ebft qu\u1ea3 then ch\u1ed1t s\u1ebd khi\u1ebfn nh\u00e2n vi\u00ean b\u1ed1i r\u1ed1i kh\u00f4ng bi\u1ebft n\u00ean t\u1eadp trung v\u00e0o \u0111\u00e2u, c\u00e1c ph\u00f2ng ban kh\u00f3 n\u1eafm b\u1eaft nhi\u1ec7m v\u1ee5 \u0111\u1ec3 h\u1ed7 tr\u1ee3 l\u1eabn nhau.<\/li>\n\n\n\n<li><strong>Thi\u1ebfu s\u1ef1 \u0111o\u00e0n k\u1ebft: <\/strong>N\u1ebfu t\u00e1ch r\u1eddi quy\u1ec1n h\u1ea1n c\u1ee7a nh\u00e2n vi\u00ean trong vi\u1ec7c thi\u1ebft l\u1eadp OKR, s\u1ef1 ph\u1ea3n \u0111\u1ed1i c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a OKR.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean: <\/strong>N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh OKR, nguy c\u01a1 sai l\u1ec7ch s\u1ebd x\u1ea3y ra, do c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi ho\u1eb7c kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-m\u1eb9o-tri\u1ec3n-khai-kpi-va-okr-hi\u1ec7u-qu\u1ea3\"><strong>5.3 M\u1eb9o tri\u1ec3n khai KPI v\u00e0 OKR hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 m\u1eb9o gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai KPI v\u00e0 OKR cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<p><strong>Ch\u00fa tr\u1ecdng ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng: <\/strong>Thi\u1ebft l\u1eadp s\u1ed1 l\u01b0\u1ee3ng KPI v\u00e0 OKR \u1edf m\u1ee9c c\u1ea7n thi\u1ebft gi\u00fap doanh nghi\u1ec7p \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd, t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c, c\u0169ng nh\u01b0 h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng nh\u1ea7m l\u1eabn nhi\u1ec7m v\u1ee5 gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean.<\/p>\n\n\n\n<p><strong>\u0110\u1ec1u \u0111\u1eb7n c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9 ho\u00e0n th\u00e0nh KPI v\u00e0 OKR: <\/strong>M\u1ed7i c\u00e1 nh\u00e2n, ph\u00f2ng ban c\u1ea7n \u01b0u ti\u00ean vi\u1ec7c ho\u00e0n th\u00e0nh KPI v\u00e0 OKR l\u00ean h\u00e0ng \u0111\u1ea7u. C\u1ea5p qu\u1ea3n l\u00fd c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u00f4n \u0111\u1ed1c v\u00e0 th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<p><strong>Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 OKR v\u00e0 KPI: <\/strong>Doanh nghi\u1ec7p c\u1ea7n l\u1eadp m\u1ed9t l\u1ecbch tr\u00ecnh \u201dreview\u201d cho OKR v\u00e0 KPI \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau t\u1ed5 ch\u1ee9c, v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-k\u1ebft-lu\u1eadn\"><strong>6. K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn KPI v\u00e0 OKR. Hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft c\u1ee7a Base Blog \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa KPI v\u00e0 OKR, c\u0169ng nh\u01b0 c\u00e1ch k\u1ebft chuy\u1ec3n \u0111\u1ed5i KPI sang OKR trong qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau. Ch\u00fac doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng c\u00e1c ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh nh\u01b0 mong \u0111\u1ee3i!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u1ea3 KPI v\u00e0 OKR \u0111\u1ec1u l\u00e0 nh\u1eefng m\u00f4 h\u00ecnh gi\u00fap doanh nghi\u1ec7p thi\u1ebft l\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee5c ti\u00eau kinh doanh. M\u1eb7c d\u00f9 ch\u00fang c\u00f3 \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng l\u00e0 v\u1eady, nh\u01b0ng gi\u1eefa ch\u00fang v\u1eabn t\u1ed3n t\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 \u00fd ngh\u0129a, vai tr\u00f2 v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng. V\u1eady KPI v\u00e0 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"ppma_author":[57],"class_list":["post-4742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-muc-tieu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPI v\u00e0 OKR: C\u00f4ng c\u1ee5 n\u00e0o ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/title>\n<meta name=\"description\" content=\"KPI v\u00e0 OKR: H\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng thi\u1ebft y\u1ebfu cho doanh nghi\u1ec7p. 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