{"id":5100,"date":"2024-04-17T16:44:50","date_gmt":"2024-04-17T09:44:50","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=5100"},"modified":"2025-08-09T10:54:47","modified_gmt":"2025-08-09T03:54:47","slug":"ogsm-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/ogsm-la-gi\/","title":{"rendered":"OGSM l\u00e0 g\u00ec? \u00c1p d\u1ee5ng OGSM hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p"},"content":{"rendered":"\n

M\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c \u0111\u1ec3 t\u1ed3n t\u1ea1i trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, c\u1ea1nh tranh cao ng\u00e0y nay. OGSM<\/em><\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 t\u1ea1i Coca-Cola, Honda, P&G v\u00e0 nhi\u1ec1u doanh nghi\u1ec7p to\u00e0n c\u1ea7u kh\u00e1c. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y Base Blog<\/a> s\u1ebd cho b\u1ea1n c\u00e1i nh\u00ecn c\u1ee5 th\u1ec3 v\u1ec1 OGSM.<\/p>\n\n\n\n

1. OGSM l\u00e0 g\u00ec?<\/h2>\n\n\n\n

OGSM l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p gi\u00fap ho\u1ea1ch \u0111\u1ecbnh m\u1ee5c ti\u00eau, tri\u1ec3n khai v\u00e0 ki\u1ec3m so\u00e1t chi\u1ebfn l\u01b0\u1ee3c cho t\u1ed5 ch\u1ee9c. N\u00f3 l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a 4 t\u1eeb: Objectives, Goals, Strategies, Measures.<\/strong><\/p>\n\n\n

\n
\"OGSM
OGSM l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n

2. M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch OGSM tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t c\u00f4ng ty t\u00e0i ch\u00ednh c\u00f3 t\u00ean EZCash. C\u00f4ng ty cung c\u1ea5p n\u1ec1n t\u1ea3ng \u0111\u1ed3ng b\u1ed9 h\u00f3a th\u00f4ng tin ng\u00e2n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ea1i \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh \u0111i\u1ec3m t\u00edn d\u1ee5ng, t\u00e0i kho\u1ea3n hi\u1ec7n t\u1ea1i v\u00e0 t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m, th\u1ebb t\u00edn d\u1ee5ng v\u00e0 th\u00f4ng tin kho\u1ea3n vay\/ th\u1ebf ch\u1ea5p.<\/p>\n\n\n\n

G\u1ea7n \u0111\u00e2y, h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd tr\u00ean 40 tu\u1ed5i. \u0110\u1ed9 tu\u1ed5i n\u00e0y kh\u00f4ng r\u01a1i v\u00e0o t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a EZCash v\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty. Do v\u1eady, v\u00e0o \u0111\u1ea7u n\u0103m nay, h\u1ecd quy\u1ebft \u0111\u1ecbnh l\u00ean k\u1ebf ho\u1ea1ch thay \u0111\u1ed5i v\u1edbi m\u1ee5c ti\u00eau: T\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong \u0111\u1ed9 tu\u1ed5i 16-25.<\/p>\n\n\n\n

K\u1ebf ho\u1ea1ch th\u1ef1c thi theo m\u00f4 h\u00ecnh OGSM c\u1ee7a EZCash s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1c th\u1ea3o nh\u01b0 sau:<\/p>\n\n\n

\n
\"B\u1ea1n
B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1ch m\u1ed7i th\u01b0\u1edbc \u0111o \u0111\u01b0\u1ee3c g\u1eafn ch\u1eb7t v\u1edbi t\u1eebng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c \u0111\u00edch nh\u1eafm v\u00e0 m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty.<\/em><\/figcaption><\/figure><\/div>\n\n\n

3. Ph\u00e2n bi\u1ec7t OGSM v\u00e0 OKR<\/h2>\n\n\n\n

Tr\u01b0\u1edbc h\u1ebft, n\u1ebfu c\u00e1c b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u th\u00ec OKR<\/a> l\u00e0 m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb g\u1ed3m 2 y\u1ebfu t\u1ed1: Objectives v\u00e0 Key Results<\/strong><\/em>, t\u1ee9c l\u00e0 M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 then ch\u1ed1t.<\/p>\n\n\n\n

C\u1ea3 OKR v\u00e0 OGSM \u0111\u1ec1u l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1ea1i c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay. Ch\u1eef c\u00e1i \u201cO\u201d n\u1eb1m trong t\u00ean 2 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec1u l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u201cObjective\u201d nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang l\u1ea1i \u0111\u1ea1i di\u1ec7n cho 2 y\u1ebfu t\u1ed1 kh\u00e1c nhau. N\u1eafm \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa 2 m\u00f4 h\u00ecnh n\u00e0y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. V\u1eady OGSM v\u00e0 OKR kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n

\n
\"OGSM
OGSM v\u00e0 OKR?<\/em><\/figcaption><\/figure><\/div>\n\n\n

3.1. Kh\u00e1c bi\u1ec7t v\u1ec1 t\u01b0 duy qu\u1ea3n tr\u1ecb<\/h3>\n\n\n\n

H\u1ec7 th\u1ed1ng OGSM \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb nh\u1eefng n\u0103m 1950 \u2013 th\u1eddi k\u1ef3 h\u1eadu Th\u1ebf chi\u1ebfn II t\u1ea1i Nh\u1eadt B\u1ea3n. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a Nh\u1eadt b\u1ecb c\u00e1c n\u01b0\u1edbc \u0110\u1ed3ng minh gi\u00e1m s\u00e1t. Do \u0111\u00f3, ph\u01b0\u01a1ng ph\u00e1p OGSM \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u01b0 duy qu\u1ea3n l\u00fd top-down<\/strong> (t\u1eeb tr\u00ean xu\u1ed1ng). M\u1ed9t khi m\u1ee5c ti\u00eau ch\u00ednh v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, vi\u1ec7c tri\u1ec3n khai xu\u1ed1ng ph\u00eda d\u01b0\u1edbi s\u1ebd \u0111\u01b0\u1ee3c c\u1ed1 \u0111\u1ecbnh v\u00e0 m\u1ee9c \u0111\u1ed9 tham gia c\u1ee7a nh\u00e2n vi\u00ean trong vi\u1ec7c thi\u1ebft l\u1eadp l\u00e0 kh\u00f4ng cao. Do \u0111\u00f3, OGSM c\u00f3 t\u00ednh \u1ed5n \u0111\u1ecbnh v\u00e0 kh\u00f3 tu\u1ef3 ch\u1ec9nh.<\/strong><\/p>\n\n\n\n


M\u1eb7t kh\u00e1c, OKR \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb l\u00fd thuy\u1ebft MBO (Qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau) c\u1ee7a Peter Drucker, m\u1ed9t nh\u00e0 t\u01b0 t\u01b0\u1edfng ng\u01b0\u1eddi M\u1ef9, sau \u0111\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Intel v\u00e0 Google. Do c\u00f3 ngu\u1ed3n g\u1ed1c kh\u00e1c, l\u00fd thuy\u1ebft OKR \u00e1p d\u1ee5ng t\u01b0 duy bottom-up<\/strong> (t\u1eeb d\u01b0\u1edbi l\u00ean) c\u1edfi m\u1edf h\u01a1n. N\u00f3 d\u1ef1a tr\u00ean ni\u1ec1m tin r\u1eb1ng: Khi m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0\u1ee3c g\u00f3p ph\u1ea7n quy\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng g\u1eafn k\u1ebft v\u00e0 n\u1ed7 l\u1ef1c ho\u00e0n th\u00e0nh n\u00f3 h\u01a1n. Do c\u00f3 s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u c\u00e1 nh\u00e2n trong t\u1ed5 ch\u1ee9c, OKR v\u1ec1 b\u1ea3n ch\u1ea5t linh ho\u1ea1t v\u00e0 d\u1ec5 thay \u0111\u1ed5i h\u01a1n.<\/strong> T\u00ednh ch\u1ee7 \u0111\u1ed9ng n\u00e0y g\u1eafn k\u1ebft c\u00e1c c\u00e1 nh\u00e2n, nh\u00f3m v\u1edbi nhau, khuy\u1ebfn kh\u00edch giao ti\u1ebfp li\u00ean t\u1ee5c \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n

3.2. Kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ecbnh ngh\u0129a \u201cM\u1ee5c ti\u00eau\u201d<\/h3>\n\n\n\n

Trong OGSM, m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng g\u00ec c\u1ea7n \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh trong d\u00e0i h\u1ea1n, c\u00f3 th\u1ec3 l\u00e0 3-5 n\u0103m v\u00e0 n\u00f3 ph\u1ea3i nh\u1ea5t qu\u00e1n v\u1edbi tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty. C\u00f2n \u0111\u00edch nh\u1eafm l\u00e0 c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau v\u00e0 th\u01b0\u1eddng s\u1ebd g\u1eafn li\u1ec1n v\u1edbi th\u00e0nh t\u00edch t\u00e0i ch\u00ednh. D\u01b0\u1edbi \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 ti\u1ebfp \u0111\u1ebfn th\u01b0\u1edbc \u0111o, ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi \u201ck\u1ebft qu\u1ea3 then ch\u1ed1t\u201d trong OKR.<\/p>\n\n\n\n

Trong OKR, m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n nh\u00f3m c\u1ee7a m\u00ecnh ho\u00e0n th\u00e0nh trong th\u1eddi gian ng\u1eafn h\u1ea1n. Ch\u00fang \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 then ch\u1ed1t, bao g\u1ed3m c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. C\u00e1c m\u1ee5c ti\u00eau trong OKR c\u00f3 th\u1ec3, nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi th\u00e0nh t\u00edch t\u00e0i ch\u00ednh. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng thay \u0111\u1ed5i nh\u1ecf tr\u01b0\u1edbc m\u1eaft v\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, v\u00ed d\u1ee5 nh\u01b0: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng.<\/p>\n\n\n\n

3.3. Kh\u00e1c bi\u1ec7t v\u1ec1 chu k\u1ef3 thi\u1ebft l\u1eadp<\/h3>\n\n\n\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t th\u1ee9 3 ch\u00ednh l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1eeba n\u00eau tr\u00ean. Xu\u1ea5t ph\u00e1t t\u1eeb 2 c\u00e1ch nh\u00ecn nh\u1eadn kh\u00e1i ni\u1ec7m m\u1ee5c ti\u00eau, chu k\u1ef3 thi\u1ebft l\u1eadp c\u1ee7a 2 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng kh\u00e1c nhau.<\/p>\n\n\n\n

M\u1ed9t khi thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch OGSM cho doanh nghi\u1ec7p, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong 3-5 n\u0103m \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c \u0111\u00edch nh\u1eafm v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u00e0ng qu\u00fd, h\u00e0ng th\u00e1ng, nh\u01b0ng m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 th\u00ec c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u00e0i h\u01a1i v\u00e0 c\u00f3 t\u00ednh th\u00e1ch th\u1ee9c.<\/p>\n\n\n\n

V\u1edbi OKR, c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 then ch\u1ed1t th\u01b0\u1eddng thi\u1ebft l\u1eadp h\u00e0ng qu\u00fd. C\u00e1c KR (K\u1ebft qu\u1ea3 then ch\u1ed1t) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp lo\u1ea1i l\u00e0 \u201cho\u00e0n th\u00e0nh\u201d ho\u1eb7c \u201ckh\u00f4ng ho\u00e0n th\u00e0nh\u201d khi k\u1ebft th\u00fac chu k\u1ef3 OKR. N\u1ebfu t\u1ea5t c\u1ea3 c\u00e1c KR \u0111\u01b0\u1ee3c x\u1ebfp lo\u1ea1i \u201cho\u00e0n th\u00e0nh\u201d, m\u1ee5c ti\u00eau s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

Nh\u00ecn chung, c\u1ea3 OKR v\u00e0 OGSM \u0111\u1ec1u t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00f3. OKR gi\u00fap \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c m\u1ee5c ti\u00eau ri\u00eang l\u1ebb v\u00e0 mang l\u1ea1i kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra. OGSM gi\u00fap m\u1ed9t c\u00f4ng ty x\u00e1c \u0111\u1ecbnh t\u1ed1t h\u01a1n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c bao qu\u00e1t \u0111\u1ec3 s\u1eafp x\u1ebfp th\u1ee9 t\u1ef1 \u01b0u ti\u00ean.<\/p>\n\n\n\n

C\u00e1c l\u1ee3i \u00edch ch\u00ednh c\u1ee7a OKR l\u00e0 s\u1ef1 t\u1eadp trung, linh ho\u1ea1t v\u00e0 t\u01b0\u01a1ng t\u00e1c. M\u1eb7t kh\u00e1c, c\u00e1c l\u1ee3i \u00edch ch\u00ednh c\u1ee7a OGSM l\u00e0 s\u1ef1 bao qu\u00e1t, nh\u1ea5t qu\u00e1n v\u00e0 \u1ed5n \u0111\u1ecbnh.<\/strong><\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/strong> Hi\u1ec3u v\u1ec1 KPI v\u00e0 OKR: S\u1ef1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai<\/a><\/p>\n\n\n\n

4. \u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a OGSM<\/h2>\n\n\n\n

Gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb ph\u1ed5 bi\u1ebfn, OGSM c\u00f3 nh\u1eefng l\u1ee3i \u00edch nh\u01b0ng c\u0169ng h\u1ea1n ch\u1ebf c\u1ee7a n\u00f3. Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u00ean, l\u1ee3i \u00edch ch\u00ednh c\u1ee7a OGSM l\u00e0 kh\u1ea3 n\u0103ng nh\u00ecn \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n cho doanh nghi\u1ec7p. <\/p>\n\n\n\n

Tuy nhi\u00ean, m\u1ed9t \u0111i\u1ec3m h\u1ea1n ch\u1ebf l\u1edbn v\u1edbi OGSM l\u00e0 vi\u1ec7c d\u00e0n tr\u1ea3i s\u1ef1 t\u1eadp trung v\u00e0o qu\u00e1 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec quan tr\u1ecdng. \u0110\u1ed1i v\u1edbi c\u00e1 nh\u00e2n nh\u00e2n vi\u00ean c\u0169ng v\u1eady, m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch OGSM cho 5 n\u0103m t\u1edbi c\u1ee7a c\u00f4ng ty s\u1ebd c\u00f3 v\u1ebb qu\u00e1 r\u1ed9ng v\u00e0 kh\u00f4ng th\u1ef1c t\u1ebf \u0111\u1ed1i v\u1edbi h\u1ecd. \u0110\u1ed3ng th\u1eddi, OGSM c\u0169ng kh\u00f4ng khuy\u1ebfn kh\u00edch vi\u1ec7c nh\u00e2n vi\u00ean tham gia v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp, do \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng nh\u1eefng \u00fd t\u01b0\u1edfng hay s\u1ebd b\u1ecb b\u1ecf qua v\u00e0 l\u00e3ng ph\u00ed.<\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, c\u1ee5m t\u1eeb vi\u1ebft t\u1eaft d\u00e0i v\u00e0 kh\u00f4ng b\u1eaft tai nh\u01b0 \u201cOGSM\u201d c\u0169ng c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i khi ph\u1ed5 c\u1eadp vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd n\u00e0y trong t\u1ed5 ch\u1ee9c.<\/p>\n\n\n

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\"OGSM\"<\/figure><\/div>\n\n\n

5. Khi n\u00e0o doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng OGSM?<\/h2>\n\n\n\n

5.1. Doanh nghi\u1ec7p c\u00f3 m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng t\u00e0i ch\u00ednh, t\u1eadp trung v\u00e0o \u0111\u1ea7u ra<\/h3>\n\n\n\n

M\u1ee5c ti\u00eau trong OGSM th\u01b0\u1eddng t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c\u0111\u1ea7u ra\u201d (outputs), ch\u1eb3ng h\u1ea1n nh\u01b0: t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean 40% trong n\u0103m t\u1edbi. So v\u1edbi m\u1ed9t s\u1ed1 l\u00fd thuy\u1ebft qu\u1ea3n tr\u1ecb kh\u00e1c, v\u00ed d\u1ee5 nh\u01b0 m\u00f4 h\u00ecnh OKR s\u1ebd t\u1eadp trung v\u00e0o s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ea7u ra v\u1edbi \u0111\u1ea7u v\u00e0o (inputs). \u0110\u1ea7u v\u00e0o \u1edf \u0111\u00e2y ch\u1ec9 nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 c\u1ea7n ph\u1ea3i ho\u00e0n th\u00e0nh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, ch\u1eb3ng h\u1ea1n nh\u01b0: thi\u1ebft k\u1ebf l\u1ea1i website c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

Do v\u1eady, khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 khung n\u0103ng l\u1ef1c v\u00e0 v\u1eadn h\u00e0nh \u1ed5n \u0111\u1ecbnh, \u0111\u1ea1t \u0111\u1ebfn giai \u0111o\u1ea1n t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0 chi\u1ebfm th\u1ecb ph\u1ea7n, khuy\u1ebfn ngh\u1ecb d\u00e0nh cho b\u1ea1n l\u00e0 \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb t\u1eadp trung \u0111\u1ea7u ra nh\u01b0 OGSM.<\/p>\n\n\n\n

5.2. Doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 b\u1ee9c tranh l\u1edbn<\/h3>\n\n\n\n

N\u1ebfu t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng ho\u1eb7c n\u1ebfu c\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u0111\u00edch nh\u1eafm c\u1ee7a b\u1ea1n \u0111ang kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n c\u00f3, OGSM s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch. N\u00f3 s\u1ebd mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb b\u1edfi: <\/p>\n\n\n\n