{"id":5617,"date":"2024-04-25T11:11:16","date_gmt":"2024-04-25T04:11:16","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=5617"},"modified":"2025-08-27T15:08:12","modified_gmt":"2025-08-27T08:08:12","slug":"cmo-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/cmo-la-gi\/","title":{"rendered":"CMO l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t CMO gi\u1ecfi?"},"content":{"rendered":"\n<p><strong>Gi\u00e1m \u0111\u1ed1c Marketing (CMO)<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u \u0111i\u1ec1u ph\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed9 ph\u1eadn Marketing, m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft ng\u00e0y nay.&nbsp;<\/p>\n\n\n\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t CMO gi\u1ecfi? \u0110\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa logic chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o. C\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/cmo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base<\/a> kh\u00e1m ph\u00e1 t\u1ea5t t\u1ea7n t\u1eadt nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft \u1edf b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-cmo-la-gi-t\u1ea1i-sao-doanh-nghi\u1ec7p-c\u1ea7n-cmo\">1. CMO l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n CMO?<\/h2>\n\n\n\n<p><strong>Thu\u1eadt ng\u1eef \u201cCMO\u201d &#8211; vi\u1ebft t\u1eaft c\u1ee7a Chief Marketing Officer &#8211; l\u00e0 v\u1ecb tr\u00ed Gi\u00e1m \u0111\u1ed1c Marketing.<\/strong><\/p>\n\n\n\n<p>CMO l\u00e0 ch\u1ee9c v\u1ee5 gi\u00e1m \u0111\u1ed1c thu\u1ed9c Ban l\u00e3nh \u0111\u1ea1o, c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111i\u1ec1u h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u1ee7a b\u1ed9 ph\u1eadn Marketing, CMO c\u00f2n l\u00e0 ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ph\u00f2ng ban kh\u00e1c trong doanh nghi\u1ec7p nh\u01b0 ph\u00f2ng Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (Product), Kinh doanh (Sales), Quan h\u1ec7 kh\u00e1ch h\u00e0ng (Customer Success),&#8230; nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh &#8211; marketing c\u1ee7a doanh nghi\u1ec7p di\u1ec5n ra su\u00f4n s\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<p>V\u1ecb tr\u00ed CMO c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi thay th\u1ebf b\u1eb1ng m\u1ed9t s\u1ed1 t\u00ean kh\u00e1c nh\u01b0 <strong>Marketing Director<\/strong>, <strong>Global Marketing Officer<\/strong> hay <strong>Vice President of Marketing<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-la-gi-1-1024x512.jpg\" alt=\"CMO l\u00e0 g\u00ec?\" class=\"wp-image-5624\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-la-gi-1-1024x512.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-la-gi-1-300x150.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-la-gi-1-768x384.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-la-gi-1-1536x768.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-la-gi-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>CMO l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>CMO l\u00e0 vai tr\u00f2 quan tr\u1ecdng trong m\u1ecdi doanh nghi\u1ec7p, v\u00ec \u0111\u00e2y l\u00e0 v\u1ecb tr\u00ed \u201c\u0111\u1ea7u t\u00e0u&#8221; <a href=\"https:\/\/base.vn\/blog\/chien-luoc-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">chi\u1ebfn l\u01b0\u1ee3c<\/a> gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t kinh doanh.<\/strong><\/p>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a CMO c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 s\u01a1 l\u01b0\u1ee3c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/li>\n\n\n\n<li>Tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>N\u00e2ng cao <a href=\"https:\/\/base.vn\/blog\/cx-trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li>\n\n\n\n<li>T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-mo-t\u1ea3-cong-vi\u1ec7c-c\u1ee7a-v\u1ecb-tri-cmo\">2. M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a v\u1ecb tr\u00ed CMO<\/h2>\n\n\n\n<p>CMO l\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh ch\u1ee7 ch\u1ed1t ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u00e3nh \u0111\u1ea1o v\u00e0 gi\u00e1m s\u00e1t chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a t\u1ed5 ch\u1ee9c. Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3 c\u1ee7a CMO c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4, ng\u00e0nh ngh\u1ec1 v\u00e0 \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng nh\u00ecn chung, m\u1ed9t CMO s\u1ebd tri\u1ec3n khai c\u00e1c c\u00f4ng vi\u1ec7c sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing: <\/strong>CMO ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ea1o v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau v\u00e0 s\u00e1ng ki\u1ebfn marketing t\u1ed5ng th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c <a href=\"https:\/\/base.vn\/blog\/ke-hoach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">k\u1ebf ho\u1ea1ch marketing<\/a> \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/li>\n\n\n\n<li><strong>T\u1ea1o v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing: <\/strong>T\u1eeb chi\u1ebfn l\u01b0\u1ee3c,<strong> <\/strong>CMO ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u1eadp k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e1t tri\u1ec3n organic website, ch\u1ea1y qu\u1ea3ng c\u00e1o digital ads, vi\u1ebft b\u00e0i b\u00e1o PR, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n offline,&#8230; \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch marketing:<\/strong> CMO gi\u00e1m s\u00e1t vi\u1ec7c ph\u00e2n b\u1ed5 v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch marketing, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI).<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>: CMO ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u (branding) c\u1ee7a t\u1ed5 ch\u1ee9c, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 g\u1eafn k\u1ebft tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh marketing v\u00e0 truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n<li><strong>Gi\u00e1m s\u00e1t vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m<\/strong>: CMO c\u1ed9ng t\u00e1c v\u1edbi c\u00e1c nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>\u0110o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t marketing<\/strong>: CMO thi\u1ebft l\u1eadp c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t marketing \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch marketing, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c marketing v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing.<\/li>\n\n\n\n<li><strong>C\u1ed9ng t\u00e1c n\u1ed9i b\u1ed9 v\u00e0 ngo\u00e0i t\u1ed5 ch\u1ee9c: <\/strong>CMO c\u1ed9ng t\u00e1c v\u1edbi b\u1ed9 ph\u1eadn kh\u00e1c trong doanh nghi\u1ec7p, c\u0169ng nh\u01b0 c\u00e1c \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i, ch\u1eb3ng h\u1ea1n <a href=\"https:\/\/base.vn\/blog\/partner-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">partner (\u0111\u1ed1i t\u00e1c)<\/a>, nh\u00e0 cung c\u1ea5p ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng,&#8230; \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 li\u00ean k\u1ebft v\u00e0 ph\u1ed1i h\u1ee3p c\u00e1c n\u1ed7 l\u1ef1c marketing.<\/li>\n\n\n\n<li><strong>C\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi trong marketing:<\/strong> \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec1u tr\u00ean, CMO lu\u00f4n c\u1ea7n gi\u00e1m s\u00e1t xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00e1c xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh marketing, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt marketing m\u1edbi.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/cong-viec-cua-CMO-la-gi-1024x683.jpg\" alt=\"C\u00f4ng vi\u1ec7c c\u1ee7a CMO l\u00e0 g\u00ec?\" class=\"wp-image-5626\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/cong-viec-cua-CMO-la-gi-1024x683.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/cong-viec-cua-CMO-la-gi-300x200.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/cong-viec-cua-CMO-la-gi-768x512.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/cong-viec-cua-CMO-la-gi-1536x1024.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/cong-viec-cua-CMO-la-gi.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-m\u1ed9t-s\u1ed1-kpi-quan-tr\u1ecdng-c\u1ee7a-v\u1ecb-tri-cmo\">3. M\u1ed9t s\u1ed1 KPI quan tr\u1ecdng c\u1ee7a v\u1ecb tr\u00ed CMO<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-chi-phi-thu-hut-khach-hang-customer-acquisition-cost-cac\">3.1 Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (Customer Acquisition Cost &#8211; CAC)<\/h3>\n\n\n\n<p>CAC l\u00e0 m\u1ed9t trong nh\u1eefng <a href=\"https:\/\/base.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPI<\/a> quan tr\u1ecdng nh\u1ea5t cho m\u1ecdi c\u00f4ng ty. N\u00f3 \u0111o l\u01b0\u1eddng t\u1ed5ng chi ph\u00ed m\u00e0 c\u00f4ng ty ph\u1ea3i chi tr\u1ea3 \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. CAC \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng chi ph\u00ed marketing v\u00e0 b\u00e1n h\u00e0ng cho s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p>CAC c\u00e0ng th\u1ea5p c\u00e0ng t\u1ed1t, v\u00ec n\u00f3 cho th\u1ea5y c\u00f4ng ty hay c\u1ee5 th\u1ec3 l\u00e0 CMO \u0111ang s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-chi-phi-cho-m\u1ed7i-khach-hang-ti\u1ec1m-nang-cost-per-lead-cpl\">3.2 Chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Cost per Lead &#8211; CPL)<\/h3>\n\n\n\n<p>CPL \u0111o l\u01b0\u1eddng chi ph\u00ed trung b\u00ecnh m\u00e0 c\u00f4ng ty ph\u1ea3i chi tr\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead). N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng chi ph\u00ed marketing cho s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p>N\u1ebfu CMO c\u00f9ng \u0111\u1ed9i ng\u0169 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing v\u1edbi m\u1ee9c chi ti\u00eau th\u1ea5p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed3ng ngh\u0129a ch\u1ec9 s\u1ed1 CPL c\u00e0ng hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-t\u1ef7-l\u1ec7-chuy\u1ec3n-d\u1ed5i-conversion-rate\">3.3 T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/h3>\n\n\n\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead) \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd, ho\u1eb7c t\u1ea3i v\u1ec1 &#8211; tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ea7u ph\u1ec5u. Ho\u1eb7c \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead th\u00e0nh c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c s\u00e0ng l\u1ecdc k\u1ef9 h\u01a1n (MQL &#8211; marketing qualified lead, SQL &#8211; sales qualified lead,&#8230;)<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a CMO l\u00e0 t\u0103ng cao ch\u1ec9 s\u1ed1 n\u00e0y, v\u00ec n\u00f3 ch\u1ec9 ra r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n \u0111ang ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ed1t, c\u00f3 ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-ch\u1ec9-s\u1ed1-t\u01b0\u01a1ng-tac-tren-m\u1ea1ng-xa-h\u1ed9i\">3.4 Ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 T\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 c\u00e1c CMO quan t\u00e2m v\u00e0 theo d\u00f5i ch\u1eb7t ch\u1ebd trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a h\u1ecd. M\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng c\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>T\u1eeb vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 ph\u1eadn marketing c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng trong doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-gia-tr\u1ecb-vong-d\u1eddi-c\u1ee7a-khach-hang-customer-lifetime-value-clv\">3.5 Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (Customer Lifetime Value &#8211; CLV)<\/h3>\n\n\n\n<p>CLV \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb to\u00e0n b\u1ed9 m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i cho c\u00f4ng ty trong su\u1ed1t v\u00f2ng \u0111\u1eddi mua h\u00e0ng c\u1ee7a h\u1ecd. N\u00f3 bao g\u1ed3m t\u1ed5ng doanh s\u1ed1, l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1c chi ph\u00ed li\u00ean quan t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a CMO l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 CLV c\u00e0ng cao c\u00e0ng t\u1ed1t v\u00ec n\u00f3 ch\u1ec9 ra r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng cao.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/KPI-quan-trong-cua-CMO-1024x683.jpg\" alt=\"M\u1ed9t s\u1ed1 KPI quan tr\u1ecdng c\u1ee7a v\u1ecb tr\u00ed CMO\" class=\"wp-image-5637\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/KPI-quan-trong-cua-CMO-1024x683.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/KPI-quan-trong-cua-CMO-300x200.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/KPI-quan-trong-cua-CMO-768x512.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/KPI-quan-trong-cua-CMO-1536x1024.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/KPI-quan-trong-cua-CMO.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-nh\u1eefng-k\u1ef9-nang-quan-tr\u1ecdng-c\u1ea7n-co-c\u1ee7a-m\u1ed9t-cmo\">4. Nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t CMO<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-k\u1ef9-nang-phan-tich-d\u1eef-li\u1ec7u\">4.1 K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>C\u00e1c CMO th\u00e0nh c\u00f4ng ng\u00e0y nay c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, bao g\u1ed3m c\u1ea3 nh\u1eefng \u0111i\u1ec1u h\u1ecd th\u00edch, kh\u00f4ng th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a h\u1ecd \u1edf m\u1ecdi giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, CMO ph\u1ea3i hi\u1ec3u v\u1ec1 d\u1eef li\u1ec7u, bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp v\u00e0 <a data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/phan-tich-du-lieu\/\" href=\"https:\/\/base.vn\/blog\/phan-tich-du-lieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a> theo th\u1eddi gian th\u1ef1c, \u0111\u1ec3 c\u00f3 \u0111\u1ee7 th\u00f4ng tin cho c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a doanh nghi\u1ec7p. D\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u n\u00e0y, CMO c\u00f9ng <a href=\"https:\/\/base.vn\/blog\/phong-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u00f2ng marketing<\/a> c\u1ee7a doanh nghi\u1ec7p s\u1ebd t\u1ed1i \u01b0u ho\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ec3 li\u00ean t\u1ee5c t\u1ea1o ra gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ecdi giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng (call-to-action).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-kh\u1ea3-nang-sang-t\u1ea1o\">4.2 Kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o<\/h3>\n\n\n\n<p>M\u1ed9t CMO t\u00e0i n\u0103ng ph\u1ea3i c\u00f3 c\u1ea3 b\u1ed9 n\u00e3o ph\u00e2n t\u00edch v\u00e0 s\u00e1ng t\u1ea1o.&nbsp;<\/p>\n\n\n\n<p>N\u1ebfu nh\u01b0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap CMO hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec ch\u00ednh s\u1ef1 s\u00e1ng t\u1ea1o m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i th\u1ef1c s\u1ef1 \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u00e1p \u1ee9ng v\u00e0 v\u01b0\u1ee3t qua mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u01b0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Prezi &#8211; Peter Arvai \u0111\u00e3 t\u1eebng n\u00f3i, \u201cCh\u1ec9 d\u1eef li\u1ec7u th\u00f4i th\u00ec kh\u00f4ng th\u1ec3 k\u1ec3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e2u chuy\u1ec7n\u201d.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, khi ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00f4ng ty b\u1eaft \u0111\u1ea7u xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0 c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n. CMO &#8211; nh\u00e0 \u201cxu\u1ea5t b\u1ea3n\u201d th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u01b0\u1edbng nh\u1eefng n\u1ed9i dung kh\u00f4 khan, mang t\u00ednh gi\u00e1o d\u1ee5c v\u1ec1 s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean gi\u1ea3i tr\u00ed v\u00e0 h\u1ee3p th\u1eddi.&nbsp;<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng ho\u00e1 kh\u00f4ng n\u00ean v\u00e0 c\u0169ng kh\u00f4ng th\u1ec3 thay th\u1ebf s\u1ef1 s\u00e1ng t\u1ea1o. Thay v\u00e0o \u0111\u00f3, c\u00e1c CMO th\u00e0nh c\u00f4ng s\u1ebd t\u00ecm c\u00e1ch k\u1ebft h\u1ee3p ch\u00fang v\u1edbi nhau \u0111\u1ec3 t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi s\u00e1ng t\u1ea1o h\u01a1n nh\u1eb1m thu h\u00fat v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-k\u1ef9-nang-lanh-d\u1ea1o-h\u1ee3p-tac\">4.3 K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o h\u1ee3p t\u00e1c<\/h3>\n\n\n\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a Hi\u1ec7p h\u1ed9i c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o qu\u1ed1c gia (ANA), c\u00e1c CMO th\u00e0nh c\u00f4ng c\u1ea7n nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng kh\u00e1c trong doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c CMO th\u00e0nh c\u00f4ng nh\u1ea5t s\u1ebd t\u00ecm c\u00e1ch ph\u00e1 v\u1ee1 c\u00e1c r\u00e0o c\u1ea3n, th\u00fac \u0111\u1ea9y giao ti\u1ebfp v\u00e0 c\u1ed9ng t\u00e1c c\u1edfi m\u1edf, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c v\u00e0 Ban gi\u00e1m \u0111\u1ed1c trong doanh nghi\u1ec7p, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau chung l\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00f3 l\u1ee3i cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-kh\u1ea3-nang-linh-ho\u1ea1t-thich-\u1ee9ng\">4.4 Kh\u1ea3 n\u0103ng linh ho\u1ea1t th\u00edch \u1ee9ng<\/h3>\n\n\n\n<p>Khi t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i trong Marketing v\u00e0 c\u00f4ng ngh\u1ec7 ti\u1ebfp t\u1ee5c t\u0103ng nhanh, c\u00e1c CMO th\u00e0nh c\u00f4ng ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t v\u00e0 nhanh ch\u00f3ng th\u00edch \u1ee9ng c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i khi c\u1ea7n thi\u1ebft. C\u00e1c CMO s\u00e1ng t\u1ea1o ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u201cngh\u0129 l\u1edbn &#8211; ngh\u0129 xa &#8211; ngh\u0129 r\u1ed9ng\u201d v\u00e0 nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh n\u00e0y.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, CMO s\u1ebd kh\u00f4ng \u0111\u1ee3i \u0111\u1ebfn cu\u1ed1i chu k\u1ef3 l\u1eadp k\u1ebf ho\u1ea1ch ho\u1eb7c cu\u1ed1i n\u0103m m\u1edbi xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh. Thay v\u00e0o \u0111\u00f3, CMO c\u1ea7n ph\u00e2n t\u00edch v\u00e0 ph\u1ea3n h\u1ed3i theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn, th\u1eadm ch\u00ed m\u1ed7i chi\u1ebfn d\u1ecbch marketing c\u00f3 th\u1ec3 ch\u1ec9 k\u00e9o d\u00e0i t\u1eeb 2-4 tu\u1ea7n v\u00e0 c\u00f3 giai \u0111o\u1ea1n ch\u1ea1y n\u01b0\u1edbc r\u00fat th\u1ea7n t\u1ed1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-cong-vi\u1ec7c-c\u1ee7a-cmo-c\u1ea7n-cac-cong-c\u1ee5-h\u1ed7-tr\u1ee3-nao\">5. C\u00f4ng vi\u1ec7c c\u1ee7a CMO c\u1ea7n c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 n\u00e0o?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-marketing-automation\">5.1 Marketing Automation<\/h3>\n\n\n\n<p>Marketing Automation l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u quy tr\u00ecnh marketing, t\u1eeb vi\u1ec7c g\u1eedi email \u0111\u1ebfn qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y gi\u00fap CMO v\u00e0 \u0111\u1ed9i ng\u0169 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng h\u01a1n.<\/p>\n\n\n\n<p>H\u01a1n th\u1ebf n\u1eefa, c\u00e1c c\u00f4ng c\u1ee5 Marketing Automation cung c\u1ea5p d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing. CMO c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch, t\u1eeb vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung \u0111\u1ebfn vi\u1ec7c tinh ch\u1ec9nh ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 Marketing Automation ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 Marketo &#8211; M\u1ed9t n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 t\u00edch h\u1ee3p, l\u00fd t\u01b0\u1edfng cho c\u00e1c doanh nghi\u1ec7p l\u1edbn c\u00f3 nhu c\u1ea7u marketing ph\u1ee9c t\u1ea1p. Hay Pardot &#8211; c\u00f4ng c\u1ee5 thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Salesforce chuy\u00ean v\u1ec1 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing B2B, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 li\u00ean k\u1ebft b\u00e1n h\u00e0ng. Ngo\u00e0i ra c\u00f2n c\u00f3 ActiveCampaign, Act-on,&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/Tool-cho-CMO-1024x407.jpg\" alt=\"C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho CMO\" class=\"wp-image-5622\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/Tool-cho-CMO-1024x407.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/Tool-cho-CMO-300x119.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/Tool-cho-CMO-768x305.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/Tool-cho-CMO-1536x610.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/Tool-cho-CMO.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-ph\u1ea7n-m\u1ec1m-qu\u1ea3n-ly-quan-h\u1ec7-khach-hang-crm\">5.2 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng CRM<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phan-mem-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m CRM<\/a> (Customer Relationship Management) l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m ho\u1eb7c h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 CRM gi\u00fap CMO qu\u1ea3n l\u00fd nh\u1eefng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00f3 th\u1ec3 n\u00f3i, CRM l\u00e0 kho ch\u1ee9a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, theo d\u00f5i c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing &#8211; nh\u1eefng \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 CRM ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 Salesforce &#8211; N\u1ec1n t\u1ea3ng CRM m\u1ea1nh m\u1ebd cung c\u1ea5p b\u1ed9 c\u00f4ng c\u1ee5 to\u00e0n di\u1ec7n d\u00e0nh cho marketing, sale v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Hay HubSpot &#8211; Ph\u1ea7n m\u1ec1m marketing all-in-one t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u00edch h\u1ee3p. Ngo\u00e0i ra c\u00f2n c\u00f3 Pipedrive, Insightly, Bitrix24, Nimble,&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-cong-c\u1ee5-phan-tich-d\u1eef-li\u1ec7u-bi\">5.3 C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u BI<\/h3>\n\n\n\n<p>BI (Business Intelligence) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap CMO \u0111\u00e0o s\u00e2u v\u00e0o d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra th\u00f4ng tin quan tr\u1ecdng v\u00e0 xu h\u01b0\u1edbng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, CMO c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>T\u1eeb vi\u1ec7c theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing, c\u00f4ng c\u1ee5 BI gi\u00fap CMO hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, <a href=\"https:\/\/base.vn\/blog\/power-bi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 BI c\u1ee7a Microsoft \u0111\u01b0\u1ee3c tin d\u00f9ng hi\u1ec7n nay, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng k\u1ebft n\u1ed1i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 c\u01a1 s\u1edf d\u1eef li\u1ec7u, t\u1ec7p Excel v\u00e0 d\u1ecbch v\u1ee5 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y. C\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd nh\u01b0 t\u1ea1o bi\u1ec3u \u0111\u1ed3, x\u00e2y d\u1ef1ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n, tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u v\u00e0 chia s\u1ebb b\u00e1o c\u00e1o d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-ph\u1ea7n-m\u1ec1m-qu\u1ea3n-ly-phe-duy\u1ec7t\">5.4 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd ph\u00ea duy\u1ec7t<\/h3>\n\n\n\n<p>Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd ph\u00ea duy\u1ec7t l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong c\u00f4ng vi\u1ec7c c\u1ee7a CMO, b\u1edfi CMO lu\u00f4n c\u1ea7n ph\u1ea3i xem x\u00e9t v\u00e0 \u0111\u01b0a c\u00e1c quy\u1ebft \u0111\u1ecbnh ph\u00ea duy\u1ec7t h\u1eb1ng ng\u00e0y: \u0111\u1ed3ng \u00fd c\u1ea5p ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, x\u00e9t duy\u1ec7t k\u1ebf ho\u1ea1ch m\u1edbi, \u0111\u1ed3ng \u00fd mua th\u00eam c\u00f4ng c\u1ee5 l\u00e0m vi\u1ec7c, ch\u1ea5p nh\u1eadn \u0111\u1ec1 xu\u1ea5t t\u0103ng l\u01b0\u01a1ng,..<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 n\u00e0y ra \u0111\u1eddi \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c \u201cn\u1ed7i \u0111au\u201d v\u1ec1 th\u1ee7 t\u1ee5c k\u00fd t\u00e1 ph\u1ee9c t\u1ea1p truy\u1ec1n th\u1ed1ng, gi\u00fap c\u1ea3 s\u1ebfp v\u00e0 nh\u00e2n vi\u00ean \u0111\u1ec1u \u0111\u1ee1 t\u1ed1n c\u00f4ng t\u1ed1n s\u1ee9c h\u01a1n. CMO c\u00f3 th\u1ec3 ph\u00ea duy\u1ec7t g\u1ecdn g\u00e0ng m\u1ecdi th\u1ee9 ngay tr\u00ean \u0111i\u1ec7n tho\u1ea1i d\u00f9 \u0111ang \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u. C\u00f4ng t\u00e1c th\u1ed1ng k\u00ea c\u00e1c n\u1ed9i dung ph\u00ea duy\u1ec7t c\u0169ng \u0111\u01b0\u1ee3c ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-5-ph\u1ea7n-m\u1ec1m-qu\u1ea3n-ly-cong-vi\u1ec7c-d\u1ef1-an\">5.5 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c, d\u1ef1 \u00e1n<\/h3>\n\n\n\n<p>Marketing l\u00e0 ph\u00f2ng ban h\u1eb1ng ng\u00e0y ph\u1ea3i ti\u1ebfp nh\u1eadn v\u00e0 tri\u1ec3n khai r\u1ea5t nhi\u1ec1u \u0111\u1ea7u c\u00f4ng vi\u1ec7c th\u01b0\u1eddng ng\u00e0y m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c ho\u1eb7c ph\u00e2n b\u1ed5 theo d\u1ef1 \u00e1n. N\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 CMO, th\u00ec qu\u1ea3 th\u1ef1c \u201cn\u00fai c\u00f4ng vi\u1ec7c\u201d n\u00e0y r\u1ea5t kh\u00f3 ki\u1ec3m so\u00e1t.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi m\u1ed9t <a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-cong-viec\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-cong-viec\/\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c<\/a>, CMO c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan t\u1edbi b\u1ed9 ph\u1eadn marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, bao g\u1ed3m c\u1ea3 l\u00ean k\u1ebf ho\u1ea1ch, giao vi\u1ec7c, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ee7a \u0111\u1ed9i nh\u00f3m n\u00f3i chung v\u00e0 t\u1eebng th\u00e0nh vi\u00ean n\u00f3i ri\u00eang.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, t\u1eebng d\u1ef1 \u00e1n ho\u1eb7c chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd tr\u00ean m\u1ed9t kh\u00f4ng gian ri\u00eang v\u1edbi c\u01a1 ch\u1ebf qu\u1ea3n l\u00fd khoa h\u1ecdc, c\u00f3 b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng, v\u00e0 c\u00f3 th\u1ec3 c\u1ea3nh b\u00e1o c\u00e1c \u0111i\u1ec3m n\u00f3ng ph\u00e1t sinh,<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, CMO \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi trong \u0111\u1ed9i ng\u0169 \u0111\u1ec1u l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, v\u00e0 c\u00e1c d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang h\u1ea1n.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-6-ph\u1ea7n-m\u1ec1m-qu\u1ea3n-ly-quy-trinh\">5.6 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quy tr\u00ecnh<\/h3>\n\n\n\n<p>M\u1ed9t CMO s\u1ebd lu\u00f4n c\u1ea7n tham gia tr\u1ef1c ti\u1ebfp v\u00e0o nhi\u1ec1u quy tr\u00ecnh, bao g\u1ed3m c\u1ea3 n\u1ed9i b\u1ed9 v\u00e0 li\u00ean ph\u00f2ng ban: quy tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung, quy tr\u00ecnh thi\u1ebft k\u1ebf, quy tr\u00ecnh h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c, quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 cung c\u1ea5p,&#8230; V\u1edbi m\u1ed7i sai s\u00f3t ho\u1eb7c ch\u1eadm tr\u1ec5 trong x\u1eed l\u00fd quy tr\u00ecnh, CMO \u0111\u1ec1u ph\u1ea3i \u201ctr\u1ea3 gi\u00e1&#8221; b\u1eb1ng c\u00e1c chi ph\u00ed hi\u1ec7n ho\u1eb7c chi ph\u00ed \u1ea9n.<\/p>\n\n\n\n<p>Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quy tr\u00ecnh s\u1ebd gi\u00fap CMO t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp, tinh g\u1ecdn v\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c b\u01b0\u1edbc c\u00f4ng vi\u1ec7c. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean h\u1ec7 th\u1ed1ng quy tr\u00ecnh chu\u1ea9n h\u00f3a v\u00e0 \u0111\u1ed3ng b\u1ed9 tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ee7a to\u00e0n doanh nghi\u1ec7p. C\u00e1c quy tr\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh t\u1ef1 \u0111\u1ed9ng, tr\u01a1n tru; v\u00e0 ng\u01b0\u1eddi n\u1eafm vai tr\u00f2 qu\u1ea3n tr\u1ecb &#8211; CMO ho\u1eb7c b\u1ea5t k\u1ef3 nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00e0o kh\u00e1c &#8211; \u0111\u1ec1u d\u1ec5 d\u00e0ng quan s\u00e1t \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 b\u1ee9c tranh v\u1eadn h\u00e0nh.<\/p>\n\n\n\n<p>Ph\u1ea7n m\u1ec1m c\u0169ng gi\u00fap CMO s\u1edbm ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 c\u1ea3i ti\u1ebfn, t\u1ed1i \u01b0u quy tr\u00ecnh nghi\u1ec7p v\u1ee5 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p><strong>Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c b\u00e0i to\u00e1n m\u00e0 CMO ph\u1ea3i \u0111\u1ed1i m\u1eb7t, Base.vn \u0111\u00e3 thi\u1ebft k\u1ebf B\u1ed9 c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t \u0111\u1ed9i nh\u00f3m to\u00e0n di\u1ec7n <\/strong><a href=\"https:\/\/base.vn\/platform\/work?utm_source=base-blog&amp;utm_content=base.vn\/blog\/cmo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Base Work+<\/strong><\/a><strong>.<\/strong> V\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c &#8211; quy tr\u00ecnh &#8211; ph\u00ea duy\u1ec7t \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p d\u1eef li\u1ec7u c\u00f9ng nhau, k\u1ebft h\u1ee3p th\u00eam c\u00e1c \u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd cu\u1ed9c h\u1ecdp &#8211; t\u00e0i s\u1ea3n &#8211; chat n\u1ed9i b\u1ed9, \u0111\u00e2y ch\u00ednh l\u00e0 \u201cb\u1ed9 c\u00f4ng c\u1ee5 to\u00e0n n\u0103ng&#8221; cho m\u1ed7i C-level. Hi\u1ec7n b\u1ed9 gi\u1ea3i ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u00e0nh c\u00f4ng t\u1ea1i h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p Vi\u1ec7t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/base.vn\/platform\/work?utm_source=base-blog&amp;utm_content=base.vn\/blog\/cmo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-Base-Work-1024x473.jpg\" alt=\"\" class=\"wp-image-5640\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-Base-Work-1024x473.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-Base-Work-300x139.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-Base-Work-768x355.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-Base-Work-1536x709.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/04\/CMO-Base-Work-2048x946.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-t\u1ea1m-k\u1ebft\">6. T\u1ea1m k\u1ebft<\/h2>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a hi\u1ec7n nay, vai tr\u00f2 c\u1ee7a CMO c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. CMO ph\u1ea3i kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi, c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Ch\u00fac c\u00e1c CMO s\u1ebd lu\u00f4n duy tr\u00ec \u0111\u01b0\u1ee3c \u201cng\u1ecdn l\u1eeda\u201d s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1 c\u1ee7a m\u00ecnh!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u00e1m \u0111\u1ed1c Marketing (CMO) kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u \u0111i\u1ec1u ph\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed9 ph\u1eadn Marketing, m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft ng\u00e0y nay.&nbsp; Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,19],"tags":[],"ppma_author":[56],"class_list":["post-5617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-quan-tri-nhan-su"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CMO l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t CMO gi\u1ecfi?<\/title>\n<meta name=\"description\" content=\"CMO - Gi\u00e1m \u0111\u1ed1c Marketing, l\u00e0 ng\u01b0\u1eddi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng marketing, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh thu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/cmo-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO l\u00e0 g\u00ec? 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